Share of Clicks for top 10 AUS Finance Investing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| finder.com.au | 10.27 |
| interactivebrokers.com.au | 8.44 |
| plus500.com | 5.89 |
| moomoo.com | 3.94 |
| termplus.com.au | 3.53 |
| etoro.com | 2.82 |
| cmcmarkets.com | 2.8 |
| rabobank.com.au | 2.69 |
| westpac.com.au | 2.64 |
| commbank.com.au | 2.45 |
| others | 54.53 |
- finder.com.au - 10.27%
- interactivebrokers.com.au - 8.44%
- plus500.com - 5.89%
- moomoo.com - 3.94%
- termplus.com.au - 3.53%
- etoro.com - 2.82%
- cmcmarkets.com - 2.8%
- rabobank.com.au - 2.69%
- westpac.com.au - 2.64%
- commbank.com.au - 2.45%
- others - 54.53%
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In the finance PPC landscape, ‘finder.com.au’ leads with 10.27% click share, followed by ‘interactivebrokers.com.au’ at 8.44%. ‘Others’ dominate with 54.53%, highlighting diverse competition.
Share of Spend for the top 10 AUS Finance Investing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | finder.com.au | ig.com | cmcmarkets.com | interactivebrokers.com.au | plus500.com | moomoo.com | rabobank.com.au | etoro.com | termplus.com.au | aware.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 10.6% | 5.98% | 7.08% | 6.89% | 3.99% | 4.78% | 1.7% | 3.64% | 3.31% | 0.99% |
| 2025/10/02 | 9.31% | 7.6% | 7.24% | 6.68% | 5.34% | 4.8% | 1.96% | 3.65% | 2.88% | 1.25% |
| 2025/10/03 | 7.11% | 4.41% | 10.86% | 5.17% | 9.36% | 3.69% | 2.56% | 2.44% | 3.42% | 2% |
| 2025/10/04 | 7.58% | 4.37% | 7.75% | 8.18% | 4.88% | 3.78% | 2.75% | 3.72% | 3.87% | 3.89% |
| 2025/10/05 | 9.19% | 4.51% | 7% | 7.69% | 4.61% | 4.43% | 3.6% | 3.29% | 3.47% | 3.75% |
| 2025/10/06 | 7.13% | 5.37% | 8.46% | 11.69% | 4.96% | 5.03% | 2.9% | 2.73% | 2.79% | 2.8% |
| 2025/10/07 | 6.82% | 7.06% | 9.79% | 6.35% | 6.58% | 3.75% | 3.42% | 3.42% | 2.86% | 2.17% |
| 2025/10/08 | 8.67% | 6.51% | 10.11% | 6.44% | 4.54% | 3.15% | 2.76% | 3.2% | 2.99% | 2.16% |
| 2025/10/09 | 7.59% | 6.87% | 10.63% | 6.32% | 6.31% | 2.45% | 2.43% | 2.86% | 3.56% | 2.26% |
| 2025/10/10 | 8.15% | 6.6% | 8.98% | 7.77% | 12.81% | 3.85% | 2.18% | 1.9% | 3.5% | 2.14% |
| 2025/10/11 | 8.24% | 9.1% | 10.15% | 7.04% | 4.47% | 3.43% | 3.06% | 2.16% | 3.88% | 2.86% |
| 2025/10/12 | 7.89% | 9.6% | 9.76% | 8.54% | 4.56% | 2.55% | 2.25% | 3.6% | 2.73% | 2.92% |
| 2025/10/13 | 7.06% | 12.59% | 10.75% | 5.58% | 5.74% | 2.49% | 2.53% | 2.48% | 2.83% | 2.81% |
| 2025/10/14 | 9.07% | 10.55% | 9.73% | 5.21% | 5.53% | 2.09% | 2.82% | 1.88% | 2.89% | 3.35% |
| 2025/10/15 | 8.46% | 8.43% | 10.62% | 5.9% | 4.93% | 3.16% | 2.51% | 2.34% | 2.32% | 3.04% |
| 2025/10/16 | 8.19% | 7.7% | 10.44% | 9.58% | 3.69% | 2.85% | 2.05% | 2.31% | 2.3% | 2.7% |
| 2025/10/17 | 7.51% | 8.71% | 11.61% | 8.22% | 5.03% | 2.66% | 1.99% | 1.94% | 2.27% | 2.76% |
| 2025/10/18 | 6.31% | 13.07% | 10.34% | 5.4% | 6.29% | 3.35% | 3.08% | 1.73% | 4.21% | 3.09% |
| 2025/10/19 | 6.13% | 16.73% | 8.61% | 6.84% | 3.72% | 3.07% | 2.28% | 2.27% | 4.22% | 2.6% |
| 2025/10/20 | 8.47% | 13.41% | 8.79% | 6.35% | 5.47% | 2.64% | 2.54% | 2.45% | 3.65% | 3.38% |
| 2025/10/21 | 8.12% | 11.94% | 9.99% | 7.54% | 6.32% | 2.81% | 1.65% | 2.11% | 3.15% | 2.59% |
| 2025/10/22 | 9.82% | 11.41% | 8.28% | 8.63% | 5.92% | 2.95% | 2.11% | 2.51% | 2.51% | 2.29% |
| 2025/10/23 | 10.51% | 10.61% | 7.41% | 7.92% | 4.79% | 3.57% | 2.27% | 3.12% | 3.67% | 1.88% |
| 2025/10/24 | 11.18% | 9.95% | 6.63% | 7.87% | 4.08% | 3.69% | 2% | 3.12% | 2.8% | 2.16% |
| 2025/10/25 | 9.56% | 11.09% | 7.54% | 7.93% | 3.56% | 2.95% | 2.26% | 3.05% | 3% | 2.4% |
| 2025/10/26 | 11.05% | 12.18% | 7.76% | 8.2% | 1.77% | 2.87% | 2.86% | 3.25% | 3.06% | 2.42% |
| 2025/10/27 | 11.53% | 10.42% | 7.4% | 7.77% | 4.14% | 4% | 2.39% | 3.58% | 2.75% | 2.27% |
| 2025/10/28 | 11.24% | 7.93% | 6.59% | 8.2% | 4.66% | 4.13% | 2.1% | 3.68% | 3.01% | 2% |
| 2025/10/29 | 11.06% | 8.07% | 7.63% | 7.23% | 3.81% | 3.64% | 2.76% | 2.28% | 2.6% | 1.43% |
| 2025/10/30 | 10.33% | 11.67% | 7.9% | 6.43% | 4.34% | 3.54% | 2.11% | 3.05% | 1.85% | 1.45% |
| 2025/10/31 | 10.26% | 8.06% | 7.89% | 6.23% | 4.94% | 3.57% | 2.74% | 2.57% | 2.15% | 1.46% |
- finder.com.au
- ig.com
- cmcmarkets.com
- interactivebrokers.com.au
- plus500.com
- moomoo.com
- rabobank.com.au
- etoro.com
- termplus.com.au
- aware.com.au
Copyright © Adthena. All rights reserved.
In October 2025, finder.com.au’s PPC spend share fluctuated, peaking at 11.53% on the 27th. IG.com saw a significant rise, reaching 16.73% on the 19th. CMC Markets maintained a steady presence, while Interactive Brokers experienced a notable spike on the 6th. Plus500.com and moomoo.com had varied trends, with Plus500.com peaking early in the month. Rabobank and etoro.com showed modest fluctuations, while termplus.com.au and aware.com.au had lower, more stable shares. The month concluded with finder.com.au leading, followed by IG.com and CMC Markets.
Competitor Count for AUS Finance Investing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 386 |
| 2025/10/02 | 372 |
| 2025/10/03 | 374 |
| 2025/10/04 | 377 |
| 2025/10/05 | 375 |
| 2025/10/06 | 388 |
| 2025/10/07 | 384 |
| 2025/10/08 | 379 |
| 2025/10/09 | 388 |
| 2025/10/10 | 387 |
| 2025/10/11 | 383 |
| 2025/10/12 | 377 |
| 2025/10/13 | 381 |
| 2025/10/14 | 379 |
| 2025/10/15 | 372 |
| 2025/10/16 | 379 |
| 2025/10/17 | 375 |
| 2025/10/18 | 368 |
| 2025/10/19 | 362 |
| 2025/10/20 | 364 |
| 2025/10/21 | 369 |
| 2025/10/22 | 350 |
| 2025/10/23 | 363 |
| 2025/10/24 | 371 |
| 2025/10/25 | 375 |
| 2025/10/26 | 380 |
| 2025/10/27 | 398 |
| 2025/10/28 | 394 |
| 2025/10/29 | 392 |
| 2025/10/30 | 395 |
| 2025/10/31 | 389 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout October, starting at 386, dipping mid-month to 350, and rebounding to 389 by month’s end.
