AUS Finance Investing - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
westpac.com.au	9.52
finder.com.au	5.01
nabtrade.com.au	4.45
plus500.com	4.32
judo.bank	3.66
rabobank.com.au	3.51
greatsouthernbank.com.au	3.26
rest.com.au	3.23
interactivebrokers.com.au	3
ing.com.au	2.97
others	57.07

In the finance PPC landscape, Westpac leads with 9.52% click share, while ‘others’ dominate at 57.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	interactivebrokers.com.au	etoro.com	moomoo.com	finder.com.au	plus500.com	ig.com	macquarie.com.au	rabobank.com.au	ing.com.au	cmcmarkets.com
2025/06/01	3.63%	2.14%	1.83%	9.59%	7.11%	1.42%	2.81%	3.61%	1.56%	10.71%
2025/06/02	2.76%	1.82%	3.65%	8.84%	9.91%	1.25%	3.32%	4.3%	2.2%	6.8%
2025/06/03	2.49%	2.32%	3.63%	7.35%	10.71%	5.54%	3.3%	3.65%	2.52%	7.18%
2025/06/04	1.71%	1.15%	4.31%	4.84%	14.78%	9.57%	2.09%	2.71%	2.09%	8.59%
2025/06/05	2.29%	2.58%	2.69%	8.12%	9.66%	4.81%	3.17%	4.93%	2.88%	6.71%
2025/06/06	4.48%	1.16%	1.88%	6.18%	14.28%	4.54%	2.44%	3.6%	3.19%	7%
2025/06/07	6.64%	2.26%	1.55%	4.93%	10.99%	6.22%	1.53%	2.63%	2.63%	5.92%
2025/06/08	3.4%	2.48%	3.75%	4.83%	17.97%	2.65%	1.66%	2.63%	2.21%	6.49%
2025/06/09	2.99%	2.2%	3.27%	5.35%	15.66%	1.91%	2.04%	3.2%	2.32%	4.74%
2025/06/10	3.53%	2.29%	3.18%	7.61%	14.14%	6.4%	2.53%	3.55%	3.29%	8.1%
2025/06/11	3.05%	3.37%	4.8%	5.43%	8.86%	9.84%	1.91%	3.01%	2.35%	11.85%
2025/06/12	2.36%	2.18%	3.76%	6.52%	4.93%	2.13%	3.17%	6%	2.91%	3.81%
2025/06/13	1.99%	1.95%	2.95%	6.21%	7.77%	1.53%	3.77%	5.88%	3.85%	3.84%
2025/06/14	3.25%	2.12%	2.42%	5.38%	9.92%	1.95%	2.63%	4.39%	3.23%	4.43%
2025/06/15	3.68%	2.04%	2.18%	6.11%	6.43%	2.06%	3.15%	6%	3.26%	3.91%
2025/06/16	1.96%	2.2%	2.23%	6.59%	5.01%	1.74%	3.17%	4.1%	3.57%	3.18%
2025/06/17	2.15%	2.73%	2.75%	8.08%	5.81%	2.73%	3.32%	3.61%	2.58%	2.85%
2025/06/18	2.19%	3.08%	2.47%	7.52%	8.63%	2.59%	3.63%	3.52%	4.43%	3.51%
2025/06/19	2.82%	1.36%	2.23%	7.47%	3.75%	1.56%	3.89%	3.14%	5.48%	1.52%
2025/06/20	3.6%	3.83%	3.02%	7.23%	5.55%	1.77%	3.5%	3.17%	3.29%	1.25%
2025/06/21	3.9%	4.53%	3.15%	6.83%	6.32%	1.73%	3.07%	1.54%	4.44%	3.46%
2025/06/22	6.31%	2.89%	2.93%	7.91%	5.83%	0.71%	3.38%	3.7%	4.12%	2.2%
2025/06/23	4.75%	2.73%	4.02%	8.14%	3.37%	1.2%	4.78%	3.93%	3.6%	1.98%
2025/06/24	9.88%	3.32%	3.87%	6.89%	7.85%	0.45%	3.37%	2.69%	2.55%	1.22%
2025/06/25	9.13%	5.53%	2.18%	6.59%	7.42%	0.43%	3.84%	2.72%	3.14%	1.36%
2025/06/26	6.24%	3.07%	2.53%	7.68%	2.9%	0.61%	4.17%	3.66%	4.17%	1.33%
2025/06/27	9.13%	3.65%	3.22%	5.53%	4.98%	1.44%	3.89%	3.04%	3.72%	1.41%
2025/06/28	7.3%	3.25%	2.83%	4.67%	4.52%	0.65%	3.87%	3.24%	4%	2.19%
2025/06/29	7.28%	2.75%	3.26%	4.38%	6.39%	1.2%	3.81%	2.38%	3.87%	1.68%
2025/06/30	10%	8.59%	7.02%	5.27%	4.78%	3.78%	2.78%	2.71%	1.94%	1.24%

June saw dynamic shifts in PPC spend share. Interactivebrokers.com.au surged to 10.00% by month’s end. Plus500.com peaked mid-month, while finder.com.au and cmcmarkets.com fluctuated. Etoro.com and moomoo.com showed steady growth.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	392
2025/06/02	402
2025/06/03	393
2025/06/04	381
2025/06/05	381
2025/06/06	391
2025/06/07	389
2025/06/08	385
2025/06/09	370
2025/06/10	370
2025/06/11	381
2025/06/12	381
2025/06/13	379
2025/06/14	388
2025/06/15	390
2025/06/16	387
2025/06/17	394
2025/06/18	386
2025/06/19	373
2025/06/20	370
2025/06/21	381
2025/06/22	377
2025/06/23	381
2025/06/24	397
2025/06/25	403
2025/06/26	406
2025/06/27	400
2025/06/28	395
2025/06/29	400
2025/06/30	411

June saw a dynamic shift in distinct advertisers, starting at 392 and peaking at 411. Mid-month fluctuations highlighted market volatility, but the month concluded with a strong upward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
interactivebrokers.com.au	1.6%
judo.bank	1.47%
binance.com	1.35%
computershare.com	0.98%
nabtrade.com.au	0.74%
ourmoneymarket.com	-0.65%
rabobank.com.au	-1.87%
ig.com	-1.87%
cmcmarkets.com	-2.68%
plus500.com	-3.62%

Interactivebrokers.com.au leads with a 1.60% click share rise, while plus500.com drops by 3.62%.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	interactivebrokers.com.au	finder.com.au	plus500.com	greatsouthernbank.com.au	rabobank.com.au	macquarie.com.au	judo.bank	westpac.com.au	boq.com.au	cmcmarkets.com
2025/06/01	3.04%	10.26%	4.49%	3.99%	4.89%	2.48%	3.33%	3.02%	0.7%	8.92%
2025/06/02	2.33%	10.58%	8.44%	3.1%	5.57%	3.03%	3.17%	4.28%	0.64%	4.87%
2025/06/03	1.82%	9.09%	9.1%	4.25%	4.38%	2.94%	3.11%	3.7%	1.83%	5.56%
2025/06/04	1.87%	5.57%	14.57%	2.31%	3.46%	1.94%	3.02%	2.52%	1.26%	7.37%
2025/06/05	1.75%	9.49%	7.85%	4.76%	6.11%	2.78%	4.01%	3.24%	3.84%	4.94%
2025/06/06	4.92%	6.77%	12.7%	4.22%	4.47%	2.15%	2.99%	3.17%	2.84%	5.3%
2025/06/07	6.7%	5.09%	8.77%	3.71%	3.17%	1.2%	2.29%	2.42%	2.5%	3.54%
2025/06/08	4.07%	4.77%	17.21%	3.95%	3.34%	1.52%	2.13%	2.46%	2.1%	5.17%
2025/06/09	2.61%	6.25%	13.91%	4.07%	4.33%	2.05%	2.73%	3.3%	2.78%	3.43%
2025/06/10	3.6%	8.81%	12.85%	1.83%	4.48%	2.38%	2.12%	2.99%	3.14%	6.94%
2025/06/11	3.38%	6.27%	6.73%	2%	3.7%	1.71%	2.54%	2.76%	2.49%	9.63%
2025/06/12	2.16%	7.15%	2.94%	4.3%	6.98%	2.75%	3.29%	4.28%	4.1%	2.06%
2025/06/13	1.43%	6.99%	5.94%	7.23%	6.91%	3.11%	5.16%	4.81%	3.3%	2.04%
2025/06/14	2.88%	6.07%	9.45%	5.22%	5.38%	2.31%	4.5%	3.66%	2.7%	2.71%
2025/06/15	3.93%	6.68%	5.09%	4.86%	7.4%	2.96%	5.53%	4.04%	3.88%	2.54%
2025/06/16	1.67%	7.97%	3.59%	3.66%	5.3%	2.92%	6.35%	4.09%	4.03%	2.23%
2025/06/17	2.17%	8.62%	4.95%	3.86%	4.21%	2.82%	5.42%	2.55%	2.33%	1.6%
2025/06/18	2.05%	8.12%	6.45%	4.12%	4.01%	3.07%	8.19%	3.84%	1.52%	2.24%
2025/06/19	3.15%	8.59%	2.46%	3.34%	3.27%	3.05%	9.28%	4.62%	1.65%	0.98%
2025/06/20	3.31%	8.23%	3.75%	4.57%	2.95%	3.08%	7.8%	4.54%	2.32%	0.52%
2025/06/21	4.17%	7.48%	5.17%	4.39%	1.48%	2.63%	8.15%	3.37%	1.9%	2.34%
2025/06/22	5.31%	8.16%	3.62%	7.7%	3.71%	2.54%	7.78%	4.12%	1.71%	1.19%
2025/06/23	4.66%	8.29%	2.27%	3.58%	3.38%	4.08%	7.04%	2.78%	2.42%	1.16%
2025/06/24	10.44%	7.27%	6.71%	2.85%	2.55%	3.16%	5.07%	2.85%	2.72%	0.62%
2025/06/25	9.4%	7.15%	6.1%	1.93%	2.46%	3.87%	4.19%	2.52%	4.4%	0.81%
2025/06/26	5.55%	7.5%	1.7%	2.29%	3.09%	3.28%	3.78%	3.5%	3.45%	0.64%
2025/06/27	9.3%	6.06%	5.14%	3.27%	2.83%	3.15%	3.25%	3.27%	5.08%	0.58%
2025/06/28	8.26%	4.91%	3.8%	1.91%	3.02%	3.31%	3.79%	2.87%	3.53%	1.49%
2025/06/29	8.26%	4.47%	4.37%	5.67%	2.34%	3.18%	3.14%	3.24%	3.58%	1.13%
2025/06/30	9.59%	5.41%	3.27%	3%	2.69%	2.31%	2.2%	1.53%	1.5%	0.71%

In June 2025, interactivebrokers.com.au saw a significant rise, peaking at 10.44% on June 24. Meanwhile, finder.com.au started strong but gradually declined, ending at 5.41%. Plus500.com experienced fluctuations, peaking at 17.21% on June 8. Greatsouthernbank.com.au and rabobank.com.au showed moderate stability. Macquarie.com.au and judo.bank had consistent trends, while westpac.com.au and boq.com.au displayed variability. Cmcmarkets.com started high but ended low, closing at 0.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Invest in the ASX 200 Today https://www.blackrock.com › au › asx200
Invest in ASX 200 with ETFs — Access the core Australian equity market in one ETF with exposure to S&P / ASX 200. Easy and Efficient.
2
Fixed Deposits Up To 4.55% p.a https://www.greatsouthernbank.com.au
$0 Monthly Account Fees — Grow Your Savings Smarter With A Set Period From 1 Month - 5 Years & Earn Up To 4.55% p.a
3
Stock Trading Worldwide https://www.interactivebrokers.com.au
Global & Domestic Trading — Invest globally in stocks, options, futures, currencies, bonds & funds from one screen.
4
High Interest Rates Australia https://www.judo.bank › term-deposit
Judo Bank Term Deposit Rate — Guaranteed by the Australian Government under the Financial Claims Scheme. Personal...
5
Buy/Sell ASX-listed Stock CFDs https://www.plus500.com
DayTrading Platform (CFD) Trade global stock CFDs with Plus500. Try our free demo account! Capital at risk. Buy ...

In the competitive landscape of Google PPC, BlackRock’s ad stands out by promoting easy access to the ASX 200 through ETFs, emphasizing efficiency. Great Southern Bank entices with high fixed deposit rates, while Interactive Brokers offers global trading from a single platform. Judo Bank highlights government-backed term deposits, and Plus500 attracts day traders with its CFD platform. Each ad uniquely targets investor needs, from security to global reach.

Frequently Asked Questions

Why is the AUS Finance Investing June 2025 Report useful and how should I use it?

Why is the AUS Finance Investing June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Investing June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Investing June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Investing June 2025 Report?

The AUS Finance Investing June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Investing June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Investing June 2025 Report for?

The AUS Finance Investing June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Spend for the top 10 AUS Finance Investing brands

Competitor Count for AUS Finance Investing

Market Loss & Market Gains for AUS Finance Investing

AUS Finance Investing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Frequently Asked Questions

Why is the AUS Finance Investing June 2025 Report useful and how should I use it?

Why is the AUS Finance Investing June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Finance Investing June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Finance Investing June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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