AUS Software & Technology ERP - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.784733218
	72.215266782

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	1%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
netsuite.com.au	14.19
sap.com	14
squareup.com	8.22
odoo.com	8.03
myob.com	5.08
eposnow.com	4.21
cin7.com	3.21
shopify.com	3.06
lightspeedhq.com.au	2.43
hibob.com	2.41
others	35.16

netsuite.com.au - 14.19%
sap.com - 14%
squareup.com - 8.22%
odoo.com - 8.03%
myob.com - 5.08%
eposnow.com - 4.21%
cin7.com - 3.21%
shopify.com - 3.06%
lightspeedhq.com.au - 2.43%
hibob.com - 2.41%
others - 35.16%

In the PPC landscape, Netsuite.com.au and SAP.com lead with 14.19% and 14.00% click shares, respectively. Others dominate with 35.16%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	odoo.com	myob.com	cin7.com	fishbowlinventory.com	sap.com	squareup.com	netstock.com	netsuite.com.au	oracle.com	lightspeedhq.com.au
2025/11/01	13.4%	4.08%	1.8%	5.45%	6.35%	6.82%	4.25%	14.67%	0.29%	3.8%
2025/11/02	11.97%	4.52%	3.26%	7.06%	6.09%	7.21%	5.33%	12.04%	0.28%	3.27%
2025/11/03	9.36%	3.65%	5.39%	3.87%	4.11%	4.04%	2.25%	14.01%	7%	2.12%
2025/11/04	9.59%	4.41%	5.38%	4.36%	4.54%	4.99%	1.76%	15.06%	7.27%	2.93%
2025/11/05	10.19%	3.98%	5.73%	3.77%	5.4%	7.78%	1.76%	9.77%	5.94%	4.61%
2025/11/06	13.22%	6.02%	7.14%	3.71%	7.62%	7.29%	1.32%	9.53%	5.6%	4.11%
2025/11/07	11.87%	5.18%	5.94%	3.88%	6.55%	4.38%	3.44%	12.6%	6.74%	2.41%
2025/11/08	10.67%	4.75%	6.56%	7.64%	4.37%	6.42%	4.42%	10%	0.38%	3.9%
2025/11/09	11.72%	2.94%	7.24%	6.09%	4.36%	4.04%	4.5%	8.48%	0.38%	3.93%
2025/11/10	8.85%	4.2%	6.86%	6.79%	6.36%	5.87%	4.04%	13.24%	7.03%	3.69%
2025/11/11	9.06%	5.22%	7.11%	4.23%	5.27%	4.73%	4.12%	10.65%	8.24%	3.61%
2025/11/12	11.18%	4.46%	7.08%	4.28%	6.92%	6.15%	2.03%	10.39%	7.07%	2.01%
2025/11/13	11.59%	5.52%	7.04%	3.57%	3.3%	3.62%	1.87%	11.36%	5.39%	3.39%
2025/11/14	10.39%	5.79%	6.27%	5.1%	4.77%	2.9%	2.3%	11.21%	5.41%	1.62%
2025/11/15	9.12%	6.88%	8.3%	7.31%	6.06%	4.98%	2.34%	13.29%	0.97%	1.06%
2025/11/16	9.15%	7.71%	7.74%	5.95%	6.55%	1.54%	2.27%	12.74%	0.92%	2.41%
2025/11/17	10.61%	6.44%	7.89%	5.44%	5.57%	2.77%	2.44%	15.27%	1.54%	1.69%
2025/11/18	9.29%	7.87%	7.99%	4.77%	5.76%	3.03%	1.59%	14.18%	4.27%	0.7%
2025/11/19	11.27%	7.21%	9.59%	5.02%	4.51%	4.64%	1.14%	13.61%	4.3%	1.25%
2025/11/20	10.21%	9.63%	11.29%	6.62%	4.27%	2.71%	1.28%	10.89%	7.01%	0.5%
2025/11/21	8.96%	9.05%	10%	5.95%	4.24%	5.14%	1.9%	15.34%	5.99%	0.4%
2025/11/22	8.2%	8.61%	12.71%	6.59%	7.95%	2.71%	2.33%	13.01%	0.84%	0.38%
2025/11/23	7.53%	9.8%	7.97%	5.1%	7.43%	4.04%	3.33%	14.21%	0.93%	0.25%
2025/11/24	10.24%	8.59%	8.1%	5.96%	6.04%	4.83%	2.12%	15.29%	2.84%	0.23%
2025/11/25	10.64%	9.86%	8.18%	5.2%	7.82%	4.83%	1.83%	13.18%	5.4%	0.14%
2025/11/26	11.74%	10.09%	10.34%	5.89%	1.21%	4.72%	1.63%	12.46%	5.51%	0.07%
2025/11/27	10.77%	11.3%	9.13%	5.57%	3.62%	3.07%	2.03%	19.92%	2.03%	0.01%
2025/11/28	14.04%	9.97%	3.99%	6.05%	3.85%	5.79%	2.37%	8.02%	2.57%	0%
2025/11/29	10.93%	11.82%	9.97%	8.35%	10.88%	2.24%	3.19%	1.41%	0.63%	0%
2025/11/30	13.97%	12.23%	10.06%	8.97%	8.88%	5.23%	1.78%	1.28%	0.49%	0%

odoo.com
myob.com
cin7.com
fishbowlinventory.com
sap.com
squareup.com
netstock.com
netsuite.com.au
oracle.com
lightspeedhq.com.au

Odoo’s spend share fluctuated, peaking at 14.04% on November 28. MYOB’s share rose steadily, ending at 12.23%. Cin7 saw a mid-month peak, while Fishbowl Inventory’s share increased towards month-end. NetSuite led early, but dropped sharply.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	168
2025/11/02	171
2025/11/03	182
2025/11/04	180
2025/11/05	178
2025/11/06	172
2025/11/07	177
2025/11/08	182
2025/11/09	177
2025/11/10	182
2025/11/11	183
2025/11/12	184
2025/11/13	188
2025/11/14	187
2025/11/15	178
2025/11/16	169
2025/11/17	181
2025/11/18	181
2025/11/19	177
2025/11/20	174
2025/11/21	175
2025/11/22	169
2025/11/23	164
2025/11/24	177
2025/11/25	168
2025/11/26	151
2025/11/27	150
2025/11/28	151
2025/11/29	150
2025/11/30	143

November began with 168 advertisers, peaking at 188 mid-month. A decline followed, ending at 143.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
myob.com	3.47%
procurify.com	1.82%
cin7.com	1.52%
sap.com	1.1%
shopify.com	0.84%
syspro.com	-1.12%
hibob.com	-1.17%
business-software.com	-1.3%
squareup.com	-1.68%
lightspeedhq.com.au	-2.88%

MYOB.com surged with a 3.47% click share increase, while Lightspeedhq.com.au dropped by 2.88%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	odoo.com	myob.com	shopify.com	sap.com	cin7.com	eposnow.com	business-software.com	netsuite.com.au	hibob.com	lightspeedhq.com.au
2025/11/01	16.04%	3.58%	4.94%	3.85%	0.64%	4.96%	1.87%	9.61%	0.01%	5.88%
2025/11/02	14.58%	4.93%	2.83%	3.64%	1.23%	6.51%	0.91%	7.98%	0%	4.41%
2025/11/03	10.32%	2.21%	0.72%	2.04%	1.69%	5.3%	9.33%	7.96%	8.36%	2.23%
2025/11/04	9.77%	5.24%	2.07%	2.78%	2.12%	5.84%	1.48%	11.7%	0%	4.44%
2025/11/05	9.69%	2.92%	4.02%	3.37%	2.44%	5.88%	3.26%	5.99%	11.88%	4.13%
2025/11/06	17.41%	5.63%	1.84%	10.03%	3.19%	4.77%	1.63%	4.61%	0.01%	4.66%
2025/11/07	16.27%	6.88%	3.8%	4.33%	2.65%	5.93%	1.79%	6.26%	0%	2.77%
2025/11/08	13.55%	3.47%	3.59%	2.54%	2.49%	4.14%	15.41%	4.44%	0.01%	3.27%
2025/11/09	13.99%	2.72%	2.49%	2.23%	2.64%	3.43%	12.07%	3.26%	10.96%	3.81%
2025/11/10	12.2%	4.93%	3.72%	4.31%	3.15%	4.76%	1.59%	6.85%	0.02%	6.05%
2025/11/11	10.47%	5.7%	1.49%	3.77%	3.5%	6.89%	2.37%	5.94%	0.02%	6.22%
2025/11/12	13.46%	5.89%	1.62%	4.68%	3.24%	8.13%	3.61%	5.48%	0.02%	2.31%
2025/11/13	12.85%	3.8%	4.65%	1.62%	2.51%	7.43%	2.13%	4.01%	19.45%	6.36%
2025/11/14	16.27%	4.81%	7.45%	2.63%	2.33%	4.38%	1.71%	4.3%	10.78%	1.68%
2025/11/15	13.11%	6.4%	7.42%	3.79%	3.55%	7.41%	1.43%	7.11%	0.01%	0.63%
2025/11/16	13.87%	6.88%	4.83%	3.52%	2.91%	6.64%	0.79%	8.18%	0.01%	6.74%
2025/11/17	16.57%	5.63%	4.66%	3.04%	2.95%	5.13%	1.79%	8.96%	0.02%	4.46%
2025/11/18	13.64%	9.12%	6.2%	3.24%	3.1%	5.2%	2.57%	6.75%	11.38%	0.35%
2025/11/19	15.73%	7.06%	7.21%	2.91%	4.29%	7.15%	3.77%	5.97%	0.01%	1.85%
2025/11/20	13.93%	10.6%	1.86%	3.16%	5.75%	4.51%	4.8%	5.4%	0.04%	0.3%
2025/11/21	12.84%	12.45%	4.78%	3.04%	4.83%	3.65%	2.78%	7.13%	0.02%	0.22%
2025/11/22	10.15%	12.54%	3.87%	5.1%	5.5%	7.49%	4.56%	5.43%	0.02%	0.19%
2025/11/23	10.97%	10.36%	0.53%	4.65%	3.39%	6.66%	3.7%	6.16%	0.04%	0.12%
2025/11/24	13.18%	10.34%	5.52%	3.53%	3.12%	4.29%	1.88%	5.97%	14.5%	0.11%
2025/11/25	14.29%	10.97%	4.34%	4.39%	3.18%	4.29%	1.66%	5.36%	13.52%	0.06%
2025/11/26	12.84%	12.61%	5.33%	0.71%	4.11%	4.2%	4.81%	5.64%	0.01%	0.04%
2025/11/27	14.93%	15.06%	1.78%	1.87%	3.14%	6.71%	1.7%	9.64%	0.01%	0.01%
2025/11/28	19.6%	8.61%	5%	2.22%	1.59%	4.29%	2.47%	3.85%	0.02%	0%
2025/11/29	15.39%	9.16%	6.93%	5.69%	3.2%	6.43%	1.38%	0.27%	0.03%	0%
2025/11/30	17.33%	13.34%	5.92%	5.3%	3.84%	3.56%	1.84%	0.28%	0.01%	0%

odoo.com
myob.com
shopify.com
sap.com
cin7.com
eposnow.com
business-software.com
netsuite.com.au
hibob.com
lightspeedhq.com.au

Odoo.com started November strong, fluctuated mid-month, and ended with a peak at 17.33%. Myob.com saw a steady rise, closing at 13.34%. Shopify.com had a mid-month surge, finishing at 5.92%. Sap.com remained stable, ending at 5.3%. Cin7.com showed consistent growth, closing at 3.84%. Eposnow.com fluctuated, ending at 3.56%. Business-software.com had a mid-month peak, closing at 1.84%. Netsuite.com.au started strong but declined, ending at 0.28%. Lightspeedhq.com.au decreased throughout, ending at 0.01%. Hibob.com had sporadic peaks, closing at 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month

1
Side-By-Side ERP Comparison - 2025 Top 23 ERP Vendors Ranked https://erp.business-software.com › erp › systems
Choose ERP Vendors with confidence. Independent 2025 ERP rankings & expert recommendations. Includes Bonus AI in ERP 2025 Report. See how...
2
#1 Best HR Software 2025 https://www.hibob.com
Empower Managers with HR Tools — Simplify HR Complexity with Bob's Modern HRIS System & Make Your HR Processes a Breeze.
3
MYOB ERP Software - Made For Australian Businesses https://www.myob.com › erp
See what makes MYOB Acumatica ERP software the preferred choice for ambitious businesses.
4
Create purchase orders https://www.odoo.com
Free Purchase Order App — Try Odoo Purchase software for free and improve your supply chain + inventory performance.
5
Purchase Order Management: Steps and Tools - Shopify https://www.shopify.com
Grow Your Business On The Best Point of Sale System For Unifying In-Store & Online Sales. All...

In the competitive landscape of ERP and HR software, business-software.com leads with a comprehensive ERP comparison, highlighting AI advancements. Hibob.com simplifies HR complexities, while MYOB targets Australian businesses. Odoo offers free purchase order solutions, and Shopify unifies sales channels seamlessly.

Frequently Asked Questions

Why is the AUS Software & Technology ERP November 2025 Report useful and how should I use it?

Why is the AUS Software & Technology ERP November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology ERP November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology ERP November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology ERP November 2025 Report?

The AUS Software & Technology ERP November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology ERP November 2025 Report for?

The AUS Software & Technology ERP November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology ERP - PPC Market Share Analysis November 2025