Paid Search Power Plays: Spring’s hottest PPC trends

As the days get longer and consumer habits shift with the season, spring’s PPC trends have been revealed. Bringing more than just sunshine; it brings spikes in demand, new priorities, and fresh competition in paid search.

Across the Adthena Market Share hub, we’ve seen notable changes in performance among key advertisers. In this edition of Paid Search Power Plays, we’re zooming in on four industries that are not only seasonally sensitive, but also some of the most viewed and dynamic sectors in our platform right now.

So, whether it’s garden tools or city breaks, brands are jostling to capture intent while it’s hot.

Let’s dive into the spring trends heating up the SERP.

DIY and garden season isn’t just blooming, it’s boiling over. As the UK sizzles in an early heatwave, consumers are diving into home upgrades, backyard overhauls, and BBQ-ready garden makeovers.

The UK Home & Garden sector is experiencing a seasonal surge, with major retailers turning up the heat on their PPC strategies to capture this golden moment of demand. 

Amazon.co.uk leads with a 10.49% click share, followed by Dunelm.com at 7.98%. Others collectively dominate with 56.04%, highlighting diverse competition.

April saw Amazon.co.uk’s impression share fluctuate, peaking mid-month before declining. Dunelm.com experienced a dip, while Wayfair.co.uk surged late April. Ikea.com maintained steady growth, and Dusk.com showed a mid-month rise.

For many consumers, spring is a season to invest in health-focused tech to fuel their goals. Whether it’s tracking workouts, improving sleep, or boosting daily movement, the demand for fitness wearables and wellness electronics surges as Americans reset their routines.

In the competitive landscape of Google Ads, Amazon leads with an 18% click share, followed by Walmart at 15.74%. “Others” collectively hold a significant 31.35%, showcasing diverse competition.

April saw Walmart’s impression share fluctuate, peaking at 14.97% on the 27th. Amazon led early, reaching 17.82% on the 9th, but ended lower. Dick’s Sporting Goods and Academy showed modest gains, while Temu’s share vanished mid-month.

As the UK’s travel sector kicks into high gear with the onset of spring, consumers are looking to book their next getaway. From beach holidays to city breaks, the competition among UK travel brands has never been more intense. Whether it’s peak-season promotions or last-minute deals, travel advertisers must be agile to maintain or grow their market share.

In the travel PPC landscape, Loveholidays leads with 16.69% click share, followed by TUI at 8.16%. Others collectively dominate with 41.73%.

In the past month, easyjet.com soared with a 2.76% click share increase, while loveholidays.com followed closely at 2.42%. Conversely, rct.uk experienced a decline of 0.83%.

As the weather warms up, so does the drive to get active. PPC advertisers are racing to catch the seasonal surge in health and fitness intent, prompting a boom in searches for sports gear, fitness equipment, and wellness-related apparel.

In the PPC landscape, Dick’s Sporting Goods leads with 12.84% click share, followed by Amazon at 10.73%. Walmart captures 8.01%, while ‘others’ dominate with 50.96%.

April saw Walmart’s PPC spend fluctuate, peaking at 11.55% on April 27. Amazon led with a high of 15.73% on April 9. Dick’s Sporting Goods and Yeti showed moderate activity, while Temu’s spend dropped to zero mid-month.

April 2025 saw Walmart’s impression share fluctuate, peaking at 23.19% on April 27. Amazon’s share surged early, reaching 24.02% on April 9, then declined. Target’s share steadily increased, peaking at 12.33% on April 18. Home Depot and Best Buy showed minor fluctuations, while Temu’s share plummeted dramatically, ending at 0.02% on April 27.