Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 15.22 |
| viator.com | 11.44 |
| booking.com | 8.53 |
| tripadvisor.co.uk | 7.85 |
| headout.com | 6.42 |
| loveholidays.com | 5.4 |
| jet2holidays.com | 3.85 |
| trip.com | 3.57 |
| tui.co.uk | 3.54 |
| gocity.com | 3 |
| others | 31.18 |
- getyourguide.com - 15.22%
- viator.com - 11.44%
- booking.com - 8.53%
- tripadvisor.co.uk - 7.85%
- headout.com - 6.42%
- loveholidays.com - 5.4%
- jet2holidays.com - 3.85%
- trip.com - 3.57%
- tui.co.uk - 3.54%
- gocity.com - 3%
- others - 31.18%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, GetYourGuide leads with 15.22% click share, followed by Viator at 11.44%. Booking.com and Tripadvisor trail behind, while ‘others’ collectively hold 31.18%.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | booking.com | viator.com | tripadvisor.co.uk | loveholidays.com | headout.com | jet2holidays.com | trip.com | tui.co.uk | easyjet.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 21.36% | 17.56% | 4.66% | 3.55% | 5.98% | 4.86% | 4.46% | 3.61% | 1.75% | 2.87% |
| 2026/09/02 | 20.43% | 16.94% | 6.19% | 4.59% | 5.86% | 4.55% | 4.65% | 1.98% | 2.62% | 2.6% |
| 2026/09/03 | 17.99% | 15.61% | 4.82% | 3.58% | 7.09% | 2.83% | 5.77% | 1.74% | 4.06% | 4.02% |
| 2026/09/04 | 17.89% | 14.85% | 6.17% | 3.45% | 7% | 3.13% | 6.22% | 0.9% | 5.02% | 4.02% |
| 2026/09/05 | 17.96% | 11.28% | 9.08% | 6.16% | 6.13% | 6.09% | 4.97% | 2.3% | 5.37% | 3.76% |
| 2026/09/06 | 16.87% | 3.5% | 14.23% | 6.73% | 5.49% | 8.21% | 4.26% | 4.15% | 5.53% | 3.22% |
| 2026/09/07 | 16.17% | 4.73% | 12.94% | 7.46% | 5.11% | 7.07% | 4.81% | 4.31% | 5.41% | 3.28% |
| 2026/09/08 | 17.06% | 5.09% | 12.33% | 7.32% | 4.98% | 8.11% | 4.67% | 4.35% | 4.9% | 3.35% |
| 2026/09/09 | 16.76% | 4.52% | 12.31% | 7.33% | 4.71% | 8.32% | 4.58% | 3.83% | 4.53% | 3.76% |
| 2026/09/10 | 16.82% | 5.2% | 13.14% | 8.03% | 5.22% | 7.57% | 4.69% | 3.37% | 4.99% | 3.91% |
| 2026/09/11 | 14.61% | 4.19% | 11.13% | 7.13% | 5.51% | 7.32% | 5.2% | 3.85% | 3.7% | 4.97% |
| 2026/09/12 | 14.76% | 4.92% | 10.28% | 7.37% | 6.25% | 6.52% | 5.49% | 3.99% | 3.48% | 5.61% |
| 2026/09/13 | 14.86% | 3.98% | 11.11% | 7.91% | 5.5% | 7.45% | 5.33% | 4.16% | 3.03% | 5.25% |
| 2026/09/14 | 14.43% | 3.79% | 10.58% | 8.02% | 6.43% | 7.65% | 6.27% | 3.54% | 3.21% | 5.42% |
| 2026/09/15 | 16.71% | 5.52% | 11.45% | 6.87% | 5.87% | 8.2% | 4.72% | 3.44% | 3.79% | 4.49% |
| 2026/09/16 | 16.3% | 5.89% | 12.02% | 7.52% | 6.33% | 7.18% | 2.65% | 3.96% | 4.81% | 3.78% |
| 2026/09/17 | 10.56% | 4.99% | 11.67% | 5.81% | 8.07% | 6.41% | 4.5% | 3.3% | 6.57% | 4.29% |
| 2026/09/18 | 10.43% | 5.01% | 11.14% | 4.93% | 8.32% | 7.04% | 4.53% | 3.68% | 5.99% | 5.79% |
| 2026/09/19 | 11.74% | 4.03% | 12.51% | 5.18% | 7.29% | 7.84% | 4.67% | 5.16% | 5.7% | 4.23% |
| 2026/09/20 | 11.98% | 4.72% | 12.66% | 6.34% | 6.73% | 8.31% | 4.54% | 5.05% | 5.84% | 2.56% |
| 2026/09/21 | 12.9% | 5.91% | 11.28% | 5.62% | 8% | 6.26% | 4.25% | 4.22% | 5.16% | 3.83% |
| 2026/09/22 | 12.34% | 5.61% | 13.71% | 5.98% | 8.16% | 6% | 4.3% | 4.73% | 4.78% | 3.74% |
| 2026/09/23 | 13.31% | 7.06% | 13.88% | 6% | 7.45% | 6.27% | 4.81% | 4.92% | 4.79% | 3.26% |
| 2026/09/24 | 13.81% | 10.63% | 13.62% | 5.74% | 6.61% | 7.81% | 4.63% | 3.76% | 4.16% | 1.79% |
| 2026/09/25 | 16.52% | 14.3% | 11.92% | 4.94% | 5.6% | 7.38% | 3.59% | 4.01% | 3.66% | 2.14% |
| 2026/09/26 | 13.86% | 14.14% | 15.48% | 6.82% | 5.74% | 6.76% | 3.44% | 4.23% | 3.91% | 2.49% |
| 2026/09/27 | 12.32% | 13.71% | 14.59% | 5.84% | 6.14% | 6.98% | 4.27% | 3.99% | 3.69% | 2.31% |
| 2026/09/28 | 14.56% | 15.39% | 13.53% | 5.7% | 6.49% | 6.44% | 3.69% | 5.25% | 3.41% | 2.5% |
| 2026/09/29 | 13.5% | 14.63% | 12.89% | 5.56% | 6.1% | 5.93% | 3.66% | 4.82% | 3.31% | 2.9% |
| 2026/09/30 | 15.71% | 13.89% | 13.5% | 7.57% | 7.21% | 5.47% | 5.4% | 3.77% | 2.74% | 2.3% |
- getyourguide.com
- booking.com
- viator.com
- tripadvisor.co.uk
- loveholidays.com
- headout.com
- jet2holidays.com
- trip.com
- tui.co.uk
- easyjet.com
Copyright © Adthena. All rights reserved.
In September 2026, GetYourGuide led with a fluctuating spend share, peaking early and stabilizing mid-month. Booking.com saw a mid-month dip but recovered strongly. Viator maintained a steady presence, while TripAdvisor and LoveHolidays showed consistent growth. Headout and Jet2Holidays experienced varied trends, with Trip.com and TUI.co.uk showing modest activity. EasyJet’s share remained low throughout.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 688 |
| 2026/09/02 | 724 |
| 2026/09/03 | 706 |
| 2026/09/04 | 741 |
| 2026/09/05 | 722 |
| 2026/09/06 | 733 |
| 2026/09/07 | 723 |
| 2026/09/08 | 704 |
| 2026/09/09 | 708 |
| 2026/09/10 | 709 |
| 2026/09/11 | 703 |
| 2026/09/12 | 677 |
| 2026/09/13 | 669 |
| 2026/09/14 | 653 |
| 2026/09/15 | 662 |
| 2026/09/16 | 699 |
| 2026/09/17 | 700 |
| 2026/09/18 | 712 |
| 2026/09/19 | 688 |
| 2026/09/20 | 704 |
| 2026/09/21 | 692 |
| 2026/09/22 | 698 |
| 2026/09/23 | 679 |
| 2026/09/24 | 680 |
| 2026/09/25 | 678 |
| 2026/09/26 | 645 |
| 2026/09/27 | 632 |
| 2026/09/28 | 616 |
| 2026/09/29 | 628 |
| 2026/09/30 | 623 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 688 and peaking at 741. A gradual decline followed, ending the month at 623.
