Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 15.78 |
| viator.com | 12.74 |
| booking.com | 12.69 |
| tripadvisor.co.uk | 7.3 |
| loveholidays.com | 6.44 |
| headout.com | 4.6 |
| trip.com | 3.7 |
| jet2holidays.com | 3.48 |
| easyjet.com | 2.36 |
| tui.co.uk | 2.25 |
| others | 28.66 |
- getyourguide.com - 15.78%
- viator.com - 12.74%
- booking.com - 12.69%
- tripadvisor.co.uk - 7.3%
- loveholidays.com - 6.44%
- headout.com - 4.6%
- trip.com - 3.7%
- jet2holidays.com - 3.48%
- easyjet.com - 2.36%
- tui.co.uk - 2.25%
- others - 28.66%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘getyourguide.com’ leads with 15.78% click share, closely followed by ‘viator.com’ at 12.74%. ‘Others’ collectively hold a significant 28.66%.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | booking.com | tripadvisor.co.uk | headout.com | jet2holidays.com | loveholidays.com | trip.com | easyjet.com | tui.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 15.39% | 18.35% | 13.01% | 7.99% | 7.41% | 2.43% | 8.4% | 2.31% | 2.17% | 1.64% |
| 2026/10/02 | 14.03% | 16.05% | 13.78% | 6.92% | 6.52% | 2.4% | 7.84% | 3.83% | 2.7% | 1.68% |
| 2026/10/03 | 13.87% | 16.72% | 16.02% | 6.81% | 6.13% | 2.54% | 5.72% | 5.03% | 2.45% | 1.47% |
| 2026/10/04 | 14.6% | 17.18% | 16.06% | 5.54% | 5.92% | 2.47% | 6.42% | 5.35% | 2.49% | 1.52% |
| 2026/10/05 | 12.86% | 18.5% | 16.06% | 5.09% | 5.97% | 2.91% | 6.32% | 5.7% | 2.59% | 1.06% |
| 2026/10/06 | 13.24% | 18.3% | 13.29% | 5.87% | 3.3% | 3.49% | 7.36% | 5.5% | 2.12% | 1.51% |
| 2026/10/07 | 14.48% | 19.8% | 13.5% | 5.89% | 2.99% | 3.48% | 7.26% | 4.62% | 1.87% | 1.01% |
| 2026/10/08 | 13.39% | 18.76% | 12.01% | 6.2% | 2.98% | 3.47% | 8.02% | 4.09% | 2.65% | 1.37% |
| 2026/10/09 | 11.03% | 16.63% | 12.9% | 4.84% | 2.62% | 4.89% | 7.8% | 4.6% | 3.85% | 1.56% |
| 2026/10/10 | 11.95% | 16.38% | 12.85% | 3.86% | 2.42% | 5.14% | 7.04% | 4.81% | 5.09% | 1.59% |
| 2026/10/11 | 9.21% | 15.52% | 11.29% | 3.39% | 3.07% | 5.5% | 7.58% | 3.38% | 5.93% | 2.22% |
| 2026/10/12 | 8.28% | 15.23% | 9.98% | 3.87% | 1.5% | 5.27% | 9.34% | 3.22% | 5.73% | 3.5% |
| 2026/10/13 | 8.34% | 13.57% | 8.67% | 3.01% | 2.58% | 4.99% | 10.92% | 1.95% | 5.26% | 3.98% |
| 2026/10/14 | 8.05% | 12.7% | 10.77% | 3.91% | 3.88% | 5.21% | 10.41% | 2.64% | 4% | 5.9% |
| 2026/10/15 | 6.37% | 11.25% | 11.32% | 3.29% | 2.3% | 5.36% | 11.64% | 2.79% | 4.54% | 5.71% |
| 2026/10/16 | 9.07% | 14.21% | 9.67% | 3.84% | 6.93% | 4.79% | 11.26% | 2.47% | 2.98% | 4.39% |
| 2026/10/17 | 10.22% | 13.58% | 10.96% | 4.53% | 4.22% | 5.12% | 11.64% | 2.07% | 2.78% | 5.28% |
| 2026/10/18 | 10.9% | 15.23% | 11.47% | 4.07% | 5.32% | 4.53% | 10.86% | 2.91% | 2.36% | 4.72% |
| 2026/10/19 | 11.9% | 16.03% | 13.02% | 5.13% | 5.71% | 3.7% | 8.87% | 4.16% | 2.24% | 3.85% |
| 2026/10/20 | 12.52% | 16.41% | 11.78% | 6.19% | 5.54% | 3.71% | 8.41% | 4.93% | 2.27% | 3.57% |
| 2026/10/21 | 13.4% | 15.7% | 12.82% | 5.82% | 5.77% | 3.44% | 7.39% | 4.75% | 2.45% | 2.97% |
| 2026/10/22 | 12.82% | 16.43% | 13.1% | 6.26% | 6.23% | 2.84% | 6.86% | 5.58% | 2.83% | 2.29% |
| 2026/10/23 | 11.87% | 15.8% | 14.05% | 5.65% | 5.48% | 3.21% | 6.61% | 5.58% | 3.11% | 2.26% |
| 2026/10/24 | 14.83% | 14.08% | 12.33% | 7.24% | 5.66% | 3.68% | 6.86% | 3.92% | 3.04% | 3.24% |
| 2026/10/25 | 14.67% | 14.35% | 12.79% | 6.95% | 5.57% | 3.19% | 7.06% | 3.31% | 3.17% | 2.91% |
| 2026/10/26 | 13.39% | 14.28% | 12.39% | 6.68% | 5.41% | 3.85% | 7.62% | 3.67% | 2.52% | 3.19% |
| 2026/10/27 | 14.02% | 14.63% | 12.78% | 6.64% | 5.25% | 4.19% | 6.16% | 3.04% | 2.31% | 3.21% |
| 2026/10/28 | 15.6% | 15.01% | 12.53% | 7.19% | 4.86% | 3.98% | 6.76% | 2.66% | 2.43% | 3.05% |
| 2026/10/29 | 15.87% | 15.21% | 13.13% | 7.96% | 7.74% | 4.46% | 5.13% | 2.87% | 2.1% | 2.04% |
| 2026/10/30 | 15.99% | 14.71% | 13.04% | 8.55% | 7.88% | 6.31% | 3.81% | 2.45% | 2.14% | 2% |
| 2026/10/31 | 16.23% | 16.16% | 13.56% | 8.12% | 7.57% | 4.81% | 4.03% | 3.62% | 2.56% | 2.02% |
- viator.com
- getyourguide.com
- booking.com
- tripadvisor.co.uk
- headout.com
- jet2holidays.com
- loveholidays.com
- trip.com
- easyjet.com
- tui.co.uk
Copyright © Adthena. All rights reserved.
Viator’s spend share fluctuated, starting at 15.39% and ending at 16.23%. GetYourGuide maintained dominance, peaking at 19.8% and closing at 16.16%. Booking.com showed stability, finishing at 13.56%.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 623 |
| 2026/10/02 | 617 |
| 2026/10/03 | 610 |
| 2026/10/04 | 612 |
| 2026/10/05 | 600 |
| 2026/10/06 | 621 |
| 2026/10/07 | 622 |
| 2026/10/08 | 657 |
| 2026/10/09 | 663 |
| 2026/10/10 | 720 |
| 2026/10/11 | 706 |
| 2026/10/12 | 712 |
| 2026/10/13 | 699 |
| 2026/10/14 | 759 |
| 2026/10/15 | 726 |
| 2026/10/16 | 725 |
| 2026/10/17 | 696 |
| 2026/10/18 | 680 |
| 2026/10/19 | 698 |
| 2026/10/20 | 665 |
| 2026/10/21 | 674 |
| 2026/10/22 | 683 |
| 2026/10/23 | 668 |
| 2026/10/24 | 799 |
| 2026/10/25 | 793 |
| 2026/10/26 | 791 |
| 2026/10/27 | 833 |
| 2026/10/28 | 829 |
| 2026/10/29 | 758 |
| 2026/10/30 | 775 |
| 2026/10/31 | 714 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in distinct advertisers, starting at 623 and peaking at 833. The month concluded with a slight dip to 714, reflecting a vibrant advertising landscape.
