Why is the UK Travel Destinations June 2026 Report useful and how should I use it?

Why is the UK Travel Destinations June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Travel Destinations June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Travel Destinations June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Travel Destinations June 2026 Report?

The UK Travel Destinations June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Destinations June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Travel Destinations June 2026 Report for?

The UK Travel Destinations June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Travel Destinations - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Destinations UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	42.5147101116
	57.4852898884

42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	4%
Navigational	1%
Seasonal	2%
Local	4%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 UK Travel Destinations brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	13.97
getyourguide.com	12.68
booking.com	12.53
headout.com	5.65
loveholidays.com	5.63
jet2holidays.com	5.63
tripadvisor.com	4.84
tui.co.uk	3.31
easyjet.com	2.6
tiqets.com	2.31
others	30.85

viator.com - 13.97%
getyourguide.com - 12.68%
booking.com - 12.53%
headout.com - 5.65%
loveholidays.com - 5.63%
jet2holidays.com - 5.63%
tripadvisor.com - 4.84%
tui.co.uk - 3.31%
easyjet.com - 2.6%
tiqets.com - 2.31%
others - 30.85%

Viator leads with 13.97% click share, closely followed by GetYourGuide and Booking.com. Others collectively hold a significant 30.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Travel Destinations brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	booking.com	getyourguide.com	headout.com	tripadvisor.com	jet2holidays.com	loveholidays.com	tui.co.uk	easyjet.com	britishairways.com
2026/06/01	9.34%	9.89%	9.38%	2.98%	2.47%	11.03%	8.61%	7.85%	6.03%	1.06%
2026/06/02	9.78%	9.51%	10.63%	2.9%	3.25%	10.62%	8.67%	6.73%	6.32%	1.18%
2026/06/03	10.8%	9.88%	10.89%	4.76%	3.09%	9.29%	4.95%	7.82%	5.22%	0.77%
2026/06/04	9.29%	10.45%	9.81%	3.22%	3.33%	9.86%	8.79%	6.62%	6.15%	1.06%
2026/06/05	9.03%	10.48%	9.53%	4.05%	1.96%	9.86%	8.81%	7.02%	5.99%	1.34%
2026/06/06	8.8%	9.61%	8.57%	3.47%	1.88%	10.76%	9.94%	6.94%	7.22%	1.84%
2026/06/07	7.72%	8.86%	8.8%	3.7%	2.91%	11.61%	8.95%	8.09%	5.52%	1.97%
2026/06/08	10.21%	9.66%	9.66%	3.56%	4.53%	9.08%	8.44%	5.74%	5.46%	3.65%
2026/06/09	10.59%	10.65%	12.41%	3.6%	3.56%	9.19%	8%	4.38%	2.38%	4.26%
2026/06/10	10.47%	10.96%	10.67%	3.69%	3.82%	8.36%	8.16%	4.76%	2.82%	4.62%
2026/06/11	10.7%	10.84%	10.74%	4.71%	2.26%	8.51%	7.83%	4.62%	3.02%	4.36%
2026/06/12	11.39%	10.57%	9.94%	4.5%	2.43%	7.93%	7.66%	4.22%	3.29%	3.69%
2026/06/13	10.16%	10.5%	10.15%	4.62%	3.8%	8.72%	7.92%	5.03%	2.45%	4.15%
2026/06/14	11.98%	11.48%	10.41%	3.91%	5.06%	7.77%	8.19%	4.54%	2.51%	3.85%
2026/06/15	12.74%	12.69%	12.54%	3.56%	4.31%	6.44%	6.59%	4.08%	3.36%	4.64%
2026/06/16	12.05%	12.56%	11.6%	4.23%	4.69%	6.6%	6.19%	5.14%	2.97%	4.87%
2026/06/17	13.07%	13.39%	12.08%	6.23%	4.36%	5.27%	5.02%	4.22%	2.86%	4.44%
2026/06/18	13.01%	14.57%	12.55%	7.11%	5.06%	4.44%	5.04%	3.24%	2.12%	3.74%
2026/06/19	14.5%	13.94%	12.52%	7.29%	5.89%	4.5%	5.2%	3.01%	1.89%	2.43%
2026/06/20	14.99%	12.79%	12.42%	7.06%	5.56%	5.8%	5.81%	3.8%	1.48%	3.31%
2026/06/21	16.68%	12.01%	13.01%	8.91%	5.88%	5.49%	5.31%	3.38%	2.05%	2.89%
2026/06/22	16.37%	13.06%	13.09%	6.62%	6.71%	5.78%	4.88%	2.87%	2.19%	3.36%
2026/06/23	15.59%	12.77%	11.85%	7.33%	8.6%	5.67%	4.97%	2.98%	1.2%	3.63%
2026/06/24	15.23%	14.03%	12.04%	7.73%	6.82%	5.4%	5.18%	2.75%	1.51%	3.46%
2026/06/25	16.37%	11.9%	11.24%	9.17%	7.43%	6.44%	4.93%	3.24%	1.56%	3.29%
2026/06/26	16.92%	14.4%	11.36%	10.15%	6.22%	6.24%	4.56%	3.09%	1.88%	2.17%
2026/06/27	15.47%	12.62%	10.67%	8.53%	7.12%	6.81%	5.44%	3.54%	2.5%	3.13%
2026/06/28	15.57%	14.82%	10.8%	7.1%	7.5%	5.56%	5.51%	3.21%	3.17%	2.8%
2026/06/29	15.13%	14.97%	12.07%	7.23%	7.29%	4.95%	5.41%	2.93%	3.6%	2.66%
2026/06/30	14.58%	13.8%	11.7%	8.41%	7.89%	6.51%	5.26%	2.99%	2.67%	2.23%

viator.com
booking.com
getyourguide.com
headout.com
tripadvisor.com
jet2holidays.com
loveholidays.com
tui.co.uk
easyjet.com
britishairways.com

In June 2026, Viator’s PPC spend share surged, peaking mid-month, while Booking.com and GetYourGuide showed steady growth. Headout and Tripadvisor experienced notable increases, whereas Jet2holidays and Loveholidays fluctuated. TUI, EasyJet, and British Airways saw declines.

Market Exposure

Competitor Count for UK Travel Destinations

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	1076
2026/06/02	1011
2026/06/03	1006
2026/06/04	988
2026/06/05	1002
2026/06/06	982
2026/06/07	968
2026/06/08	962
2026/06/09	972
2026/06/10	971
2026/06/11	950
2026/06/12	933
2026/06/13	917
2026/06/14	931
2026/06/15	922
2026/06/16	909
2026/06/17	903
2026/06/18	899
2026/06/19	872
2026/06/20	863
2026/06/21	800
2026/06/22	805
2026/06/23	852
2026/06/24	842
2026/06/25	805
2026/06/26	777
2026/06/27	790
2026/06/28	791
2026/06/29	801
2026/06/30	792

In June 2026, distinct advertisers on Google SERP began at 1,076, gradually declining to 792 by month’s end, reflecting a consistent decrease.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Destinations

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
viator.com	5.15%
booking.com	3.1%
headout.com	3.08%
tripadvisor.com	2.89%
getyourguide.com	2.18%
onthebeach.co.uk	-1.44%
easyjet.com	-1.69%
tui.co.uk	-2.02%
loveholidays.com	-2.57%
jet2holidays.com	-2.96%

Viator.com soared with a 5.15% click share increase, while jet2holidays.com dropped by 2.96%. Booking.com and headout.com also saw gains, contrasting with declines for loveholidays.com and tui.co.uk.

Campaign Efficiency

UK Travel Destinations Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	viator.com	booking.com	getyourguide.com	tripadvisor.com	headout.com	jet2holidays.com	loveholidays.com	tiqets.com	tui.co.uk	easyjet.com
2026/06/01	12.34%	12.05%	12.86%	3.34%	4.02%	7.31%	7.27%	2.26%	5.12%	3.94%
2026/06/02	12.49%	12.14%	13.9%	4.35%	3.74%	7.12%	7.5%	2.18%	4.52%	4.04%
2026/06/03	14.09%	12.13%	15.01%	4.19%	5.61%	5.88%	3.52%	2.5%	5.25%	3.2%
2026/06/04	12.62%	13.27%	13.29%	4.58%	3.62%	6.46%	7.07%	2.73%	4.36%	3.86%
2026/06/05	11.62%	13.24%	12.6%	2.51%	4.72%	6.47%	7.23%	2.26%	4.89%	3.97%
2026/06/06	11.31%	12.17%	11.65%	2.39%	4.1%	7.07%	8.58%	2.7%	4.79%	4.77%
2026/06/07	10.48%	11.44%	11.98%	3.68%	4.41%	7.72%	7.2%	2.5%	5.7%	3.51%
2026/06/08	13.41%	11.91%	13.32%	6.11%	4.79%	5.59%	6.05%	2.61%	3.72%	3.19%
2026/06/09	13.54%	13.64%	15.67%	5.17%	4.54%	5.49%	5.67%	2.35%	2.58%	1.21%
2026/06/10	14.3%	13.88%	14.5%	5.26%	4.16%	5.03%	5.74%	3.12%	2.91%	1.49%
2026/06/11	13.96%	13.62%	14.3%	2.94%	5.56%	5.25%	5.59%	2.62%	2.91%	1.72%
2026/06/12	14.7%	13.68%	13.6%	3.07%	5.32%	4.65%	5.12%	3.4%	2.61%	1.66%
2026/06/13	13.54%	13.38%	13.86%	4.65%	5.42%	5.18%	5.32%	3.08%	3.21%	1.26%
2026/06/14	14.93%	13.64%	13.97%	6.61%	5.08%	4.41%	5.68%	2.77%	2.71%	1.31%
2026/06/15	15.72%	15.65%	16.35%	5.2%	4.61%	3.76%	4.32%	2.63%	2.63%	1.76%
2026/06/16	15.68%	15.56%	15.2%	5.87%	4.54%	3.66%	4.02%	3.37%	3.18%	1.48%
2026/06/17	16.15%	16.28%	15.89%	5.74%	6.23%	2.84%	3.24%	3.66%	2.5%	1.4%
2026/06/18	15.71%	17.46%	15.7%	6.45%	7.15%	2.33%	3.02%	3.77%	1.75%	0.96%
2026/06/19	17.4%	16.2%	15.39%	6.89%	7.54%	2.31%	3.04%	4.84%	1.65%	0.85%
2026/06/20	18.4%	15%	16.26%	7.42%	8.07%	2.86%	3.4%	2.97%	2.07%	0.66%
2026/06/21	19.76%	14.46%	16.19%	7.05%	9.77%	2.94%	3.14%	2.53%	2%	0.96%
2026/06/22	19.19%	15.75%	16.73%	8.35%	7.48%	2.89%	2.53%	1.84%	1.49%	1%
2026/06/23	18.6%	15.02%	15.08%	10.19%	7.65%	2.93%	2.77%	2.14%	1.56%	0.49%
2026/06/24	18.56%	16.67%	15.33%	8.17%	7.9%	2.79%	2.9%	2.44%	1.43%	0.63%
2026/06/25	20.22%	13.7%	14.91%	9.29%	8.55%	3.47%	2.75%	2.31%	1.9%	0.69%
2026/06/26	20.5%	16.41%	14.45%	7.18%	10.93%	3.41%	2.4%	3.3%	1.73%	0.86%
2026/06/27	18.78%	14.67%	13.31%	8.36%	9.88%	4.11%	3.3%	2.61%	2.17%	1.22%
2026/06/28	18.38%	16.51%	14.29%	8.32%	7.64%	3.2%	3.38%	2.45%	1.83%	1.56%
2026/06/29	17.84%	16.54%	15.06%	9.01%	8.59%	2.62%	3.01%	2.73%	1.57%	1.74%
2026/06/30	18.61%	15.57%	15.45%	9.09%	8.72%	3.57%	2.82%	2.17%	1.6%	1.17%

viator.com
booking.com
getyourguide.com
tripadvisor.com
headout.com
jet2holidays.com
loveholidays.com
tiqets.com
tui.co.uk
easyjet.com

In June 2026, Viator’s impression share surged from 12.34% to 18.61%. Booking.com saw a steady rise, peaking at 16.54%. GetYourGuide fluctuated, ending at 15.45%. Tripadvisor’s share climbed to 9.09%, while Headout reached 8.72%. Jet2holidays and Loveholidays experienced declines, finishing at 3.57% and 2.82%, respectively. Tiqets and TUI.co.uk saw minor fluctuations, closing at 2.17% and 1.60%. EasyJet’s share dipped, ending at 1.17%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Destinations

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Travel Destinations - Last month

1
H10 London Waterloo | London. Book now http://www.booking.com › h10-waterloo › london
Book at H10 London Waterloo, London. Best Price Guarantee. Special Offers. Hostels. Low Rates.
2
Majorca Holidays 2026/2027 | Package Deals | Book Now https://www.britishairways.com
You'll be ATOL protected from the moment you book a holiday package. Secure your holiday with a low deposit and spread the cost with flexible payments.
3
Free Dining & Drinks in 2027 | Walt Disney World® Orlando https://www.disneypackages.co.uk › waltdisneyworld › offer
Plus, book by 2 July to save up to £400! Selected meals & packages. Excludes gratuities. Great Deals on Disney Hotels, Disney Tickets and Disney Holidays.
4
Hotels Near Waterloo Station in London, United Kingdom | IHG - Book... https://www.ihg.com
Plan your next trip to London and get a great deal using our Best Price Guarantee
5
Waterloo Hotels - Premier Inn Central London https://www.premierinn.com › hotels › central-london
Book Waterloo Hotels Now. Get Better Sleep For Your Money. Comfy Rooms With Quality Mattresses, Firm Or Soft Pillows & Blackout Curtains. Book Now.

In the bustling world of travel PPC, Booking.com entices with “Best Price Guarantee” at H10 London Waterloo. British Airways offers ATOL-protected Majorca holidays with flexible payments. DisneyPackages.co.uk lures with free dining at Walt Disney World®. IHG and Premier Inn promise comfort near Waterloo Station, emphasizing value and convenience.

Frequently Asked Questions

Why is the UK Travel Destinations June 2026 Report useful and how should I use it?

Why is the UK Travel Destinations June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Travel Destinations June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Travel Destinations June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Travel Destinations June 2026 Report?

The UK Travel Destinations June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Destinations June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Travel Destinations June 2026 Report for?

The UK Travel Destinations June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Travel

US Destinations

AUS

Travel

UK Travel Destinations - PPC Market Share Analysis June 2026

Destinations – UK

Google AI Overview visibility for Travel Destinations UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Travel Destinations brands

Share of Spend for the top 10 UK Travel Destinations brands

Competitor Count for UK Travel Destinations

Market Loss & Market Gains for UK Travel Destinations

UK Travel Destinations Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Travel Destinations

Frequently Asked Questions

Why is the UK Travel Destinations June 2026 Report useful and how should I use it?

Why is the UK Travel Destinations June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Travel Destinations June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Travel Destinations June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

Related reports

US Destinations

AUS Destinations