Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 16.54 |
| booking.com | 14.55 |
| viator.com | 9.72 |
| tripadvisor.co.uk | 6.36 |
| jet2holidays.com | 5.02 |
| loveholidays.com | 4.93 |
| headout.com | 4.15 |
| tui.co.uk | 2.68 |
| gocity.com | 2.42 |
| easyjet.com | 2.27 |
| others | 31.36 |
- getyourguide.com - 16.54%
- booking.com - 14.55%
- viator.com - 9.72%
- tripadvisor.co.uk - 6.36%
- jet2holidays.com - 5.02%
- loveholidays.com - 4.93%
- headout.com - 4.15%
- tui.co.uk - 2.68%
- gocity.com - 2.42%
- easyjet.com - 2.27%
- others - 31.36%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘getyourguide.com’ leads with 16.54% click share, followed by ‘booking.com’ at 14.55%. ‘Others’ collectively hold a significant 31.36% share.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | booking.com | loveholidays.com | jet2holidays.com | viator.com | gocity.com | tripadvisor.co.uk | easyjet.com | headout.com | tui.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 14.22% | 12.4% | 5.83% | 4.44% | 13.29% | 1.57% | 0.17% | 2.03% | 7.2% | 5.06% |
| 2026/08/02 | 16.17% | 13.09% | 5.52% | 4.41% | 12.24% | 1.57% | 0.28% | 2.28% | 5.01% | 4.26% |
| 2026/08/03 | 14.95% | 13.9% | 5.98% | 4.5% | 12.05% | 2.58% | 0.63% | 1.34% | 5.49% | 3.6% |
| 2026/08/04 | 13.48% | 13.22% | 6.35% | 7.37% | 9.72% | 0.89% | 4.63% | 1.45% | 3.17% | 6.74% |
| 2026/08/05 | 14.3% | 14.41% | 5.85% | 6.14% | 9.56% | 2.24% | 5.01% | 1.45% | 4.46% | 5.73% |
| 2026/08/06 | 16.46% | 12.89% | 5.48% | 5.05% | 10.6% | 1.66% | 5.62% | 1.98% | 6.04% | 3.95% |
| 2026/08/07 | 17.01% | 14.45% | 5.13% | 5.52% | 10.7% | 0.52% | 4.95% | 1.72% | 6.21% | 4.24% |
| 2026/08/08 | 14.67% | 13.46% | 5.17% | 7.16% | 10.01% | 3.12% | 5.4% | 2.38% | 4.25% | 3.72% |
| 2026/08/09 | 17.09% | 15.86% | 4.71% | 5.54% | 10.27% | 3.03% | 4.83% | 2.68% | 2.88% | 3.98% |
| 2026/08/10 | 14.46% | 14.67% | 4.9% | 6.02% | 13.07% | 2.45% | 7.18% | 3.28% | 4.3% | 3% |
| 2026/08/11 | 17.11% | 13.67% | 4.34% | 5% | 11.26% | 1.83% | 7% | 3.59% | 5.04% | 2.45% |
| 2026/08/12 | 15.62% | 14.15% | 4.59% | 6.16% | 12.28% | 1.42% | 7.55% | 2.83% | 5.36% | 3.42% |
| 2026/08/13 | 15.44% | 13.89% | 5.48% | 6.61% | 11.61% | 1.09% | 7.18% | 3.28% | 5.88% | 3.37% |
| 2026/08/14 | 15.99% | 13.27% | 5.75% | 6.35% | 10.69% | 1.47% | 6.37% | 2.78% | 4.16% | 3.42% |
| 2026/08/15 | 15.48% | 13.72% | 5.03% | 6.31% | 10.84% | 2.59% | 6.4% | 2.32% | 4.54% | 2.66% |
| 2026/08/16 | 14.39% | 12.77% | 5.2% | 6.73% | 10.54% | 1.5% | 7.46% | 2.75% | 4.37% | 3.73% |
| 2026/08/17 | 15.17% | 13.8% | 5.29% | 5.07% | 10.11% | 2.42% | 7.65% | 3.49% | 4.74% | 2.51% |
| 2026/08/18 | 16.82% | 12.24% | 5.25% | 4.79% | 11.67% | 1.92% | 7.37% | 3.32% | 5.74% | 2.26% |
| 2026/08/19 | 17.49% | 13.94% | 5.27% | 5.01% | 11.52% | 2.27% | 8.17% | 2.53% | 4.07% | 2.11% |
| 2026/08/20 | 15% | 13.7% | 5.42% | 6.38% | 9.52% | 1.69% | 6.75% | 2.56% | 4.59% | 2.85% |
| 2026/08/21 | 18.08% | 15.2% | 5.32% | 5.28% | 8.69% | 2.01% | 4.59% | 2.87% | 5.01% | 2.55% |
| 2026/08/22 | 20.12% | 17.2% | 4.25% | 5.09% | 8.7% | 1.92% | 5.19% | 2.93% | 4.6% | 2.26% |
| 2026/08/23 | 19.37% | 15.81% | 5.44% | 6.29% | 7.52% | 2.49% | 3.97% | 3.52% | 3.18% | 2.42% |
| 2026/08/24 | 17.95% | 13.4% | 4.99% | 5.56% | 11.33% | 1.93% | 5% | 2.89% | 6.4% | 2.46% |
| 2026/08/25 | 16.62% | 14.86% | 5.69% | 6.52% | 7.28% | 2.48% | 3.94% | 3.71% | 4% | 3.23% |
| 2026/08/26 | 16.76% | 14.43% | 6.01% | 6.5% | 8.24% | 2.38% | 3.8% | 3.48% | 3.86% | 3.1% |
| 2026/08/27 | 15.82% | 16.05% | 6.03% | 6.56% | 9.04% | 2.95% | 5.13% | 3.36% | 4.22% | 3.15% |
| 2026/08/28 | 17.94% | 15.7% | 6.25% | 5.75% | 7.29% | 3.05% | 4.59% | 3.72% | 4.14% | 3.02% |
| 2026/08/29 | 18.55% | 16.5% | 6.1% | 6.55% | 6.4% | 3.36% | 3.25% | 3.99% | 4.72% | 3.44% |
| 2026/08/30 | 18.86% | 17.14% | 6.28% | 6.9% | 5.76% | 4.51% | 4.11% | 4.38% | 4.09% | 1.95% |
| 2026/08/31 | 18.9% | 14.7% | 6.99% | 6.42% | 6% | 5.12% | 4.79% | 4.13% | 3.95% | 2.1% |
- getyourguide.com
- booking.com
- loveholidays.com
- jet2holidays.com
- viator.com
- gocity.com
- tripadvisor.co.uk
- easyjet.com
- headout.com
- tui.co.uk
Copyright © Adthena. All rights reserved.
In August 2026, GetYourGuide.com led with a peak spend share of 20.12% on the 22nd. Booking.com followed, peaking at 17.2% on the same day. Loveholidays.com and Jet2holidays.com showed steady growth, while Viator.com and Tripadvisor.co.uk experienced fluctuations. Gocity.com and Easyjet.com saw gradual increases, with Headout.com and Tui.co.uk maintaining moderate shares. The month concluded with GetYourGuide.com maintaining dominance.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 721 |
| 2026/08/02 | 764 |
| 2026/08/03 | 698 |
| 2026/08/04 | 719 |
| 2026/08/05 | 829 |
| 2026/08/06 | 840 |
| 2026/08/07 | 763 |
| 2026/08/08 | 702 |
| 2026/08/09 | 747 |
| 2026/08/10 | 743 |
| 2026/08/11 | 736 |
| 2026/08/12 | 795 |
| 2026/08/13 | 835 |
| 2026/08/14 | 817 |
| 2026/08/15 | 773 |
| 2026/08/16 | 763 |
| 2026/08/17 | 737 |
| 2026/08/18 | 732 |
| 2026/08/19 | 736 |
| 2026/08/20 | 763 |
| 2026/08/21 | 731 |
| 2026/08/22 | 752 |
| 2026/08/23 | 728 |
| 2026/08/24 | 761 |
| 2026/08/25 | 791 |
| 2026/08/26 | 777 |
| 2026/08/27 | 780 |
| 2026/08/28 | 753 |
| 2026/08/29 | 708 |
| 2026/08/30 | 704 |
| 2026/08/31 | 676 |
Copyright © Adthena. All rights reserved.
August saw a dynamic shift in advertisers, peaking at 840 on the 6th. Despite fluctuations, the month concluded with a decrease to 676.
