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AUS Automotive Manufacturers - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 22.28
carsales.com.au 11.06
ford.com.au 7.07
hyundai.com 5.54
mazda.com.au 5.19
mercedes-benz.com.au 4.82
jeep.com.au 4.55
honda.com.au 4.45
volkswagen.com.au 3.55
nissan.com.au 3.23
others 28.26

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Toyota leads with 22.28% click share, followed by Carsales at 11.06%. Ford captures 7.07%, while ‘others’ collectively hold 28.26%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date toyota.com.au carsales.com.au mercedes-benz.com.au ford.com.au mazda.com.au nissan.com.au mitsubishi-motors.com.au volkswagen.com.au honda.com.au hyundai.com
2025/04/01 17.27% 8.01% 4.74% 10.81% 5% 6.35% 2.78% 6.06% 3.61% 3.83%
2025/04/02 14.84% 10.47% 4.68% 10.53% 5.37% 6.15% 4.33% 6.07% 3.49% 3.49%
2025/04/03 13.89% 13.66% 3.93% 10.28% 7.03% 6.09% 3.16% 5.16% 5.56% 3.4%
2025/04/04 13.73% 13.44% 4.8% 8.47% 3.27% 6.35% 4.43% 5.49% 3.96% 3.62%
2025/04/05 14.03% 14.47% 2.61% 8.96% 6.36% 5.25% 3.81% 4.44% 4.43% 3.17%
2025/04/06 14.83% 14.8% 3.35% 9.07% 4.73% 5.31% 3.2% 5.45% 4.02% 3.27%
2025/04/07 15.1% 14.51% 4.61% 8.69% 4.18% 5.52% 3.5% 6.05% 3.66% 2.92%
2025/04/08 15.62% 8.26% 4.84% 9.66% 9.24% 4.43% 3.21% 6.47% 4.06% 4%
2025/04/09 15.76% 4.99% 10.25% 10.02% 6.31% 5.83% 3.95% 5.74% 4.15% 3.69%
2025/04/10 15.06% 8.95% 4.37% 9.62% 6.1% 6.3% 3.98% 5.43% 3.61% 3.76%
2025/04/11 12.84% 14.86% 4.97% 8.42% 7.63% 4.55% 4.13% 4.66% 3.06% 3.34%
2025/04/12 11.81% 21.37% 4.8% 8.51% 2.18% 5.35% 3.15% 4.55% 2.9% 3.23%
2025/04/13 11.66% 19.87% 4.45% 7.59% 6.55% 4.58% 3.03% 4.4% 3.07% 3.16%
2025/04/14 13.02% 19.63% 3.92% 7.66% 8.42% 4.15% 3.25% 3.87% 2.56% 2.7%
2025/04/15 14.87% 12.46% 5.1% 8.32% 6.11% 6.81% 3.25% 4.17% 3.78% 3.51%
2025/04/16 13.58% 11.81% 4.03% 8.98% 7.29% 5.96% 3.42% 4.6% 2.97% 2.95%
2025/04/17 12.4% 17.06% 5.36% 8.82% 3.5% 6.66% 3.89% 4.73% 2.66% 2.57%
2025/04/18 14.84% 8.34% 7.12% 9.67% 1.29% 7.77% 4.34% 7.63% 2.95% 2.51%
2025/04/19 10.81% 12.38% 3.25% 7.73% 7.3% 4.99% 3.03% 4.6% 2.75% 2.14%
2025/04/20 11.08% 10.35% 8.49% 8.59% 6.21% 7.28% 3.45% 4.52% 3.31% 2.74%
2025/04/21 12.33% 9.53% 4.81% 8.97% 10.03% 7.52% 3.35% 3.95% 3.35% 2.52%
2025/04/22 12.14% 5.75% 4.16% 9.72% 8.36% 7.6% 3.35% 3.61% 3.22% 2.42%
2025/04/23 13.95% 7.28% 3.1% 10.68% 3.75% 8.2% 3.9% 3.88% 3.74% 3.03%
2025/04/24 12.59% 9.91% 4% 8.7% 8.05% 7.51% 4.28% 3.53% 3.48% 2.61%
2025/04/25 12.9% 7.83% 5.03% 8.69% 8.03% 7.63% 3.99% 4.66% 3.44% 2.28%
2025/04/26 11% 9.74% 5.96% 8.1% 10.1% 6.24% 4.85% 5.09% 3.51% 2.69%
2025/04/27 12.38% 6.34% 5.7% 9.22% 10.16% 7.3% 3.56% 3.34% 2.71% 2.59%
2025/04/28 14.51% 4.08% 6.9% 8.21% 10.06% 7.62% 3.74% 3.06% 3.58% 2.58%
2025/04/29 14.61% 4.16% 5.65% 8.47% 9.82% 6.46% 3.51% 3.89% 3.89% 2.94%
2025/04/30 11.65% 8.33% 7.85% 7.84% 7.62% 7.26% 4.22% 3.8% 3.66% 3.35%

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Toyota’s PPC share started strong at 17.27%, dipped mid-month, and ended at 11.65%. Carsales saw a peak at 21.37% but closed at 8.33%. Mercedes-Benz fluctuated, finishing at 7.85%. Ford’s share remained steady, ending at 7.84%. Mazda’s share peaked at 10.16% and closed at 7.62%. Nissan’s share was consistent, ending at 7.26%. Mitsubishi’s share varied, closing at 4.22%. Volkswagen’s share peaked mid-month, ending at 3.8%. Honda’s share fluctuated, finishing at 3.66%. Hyundai’s share was stable, closing at 3.35%.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 307
2025/04/02 303
2025/04/03 310
2025/04/04 316
2025/04/05 319
2025/04/06 321
2025/04/07 301
2025/04/08 308
2025/04/09 292
2025/04/10 288
2025/04/11 292
2025/04/12 304
2025/04/13 307
2025/04/14 303
2025/04/15 298
2025/04/16 302
2025/04/17 297
2025/04/18 291
2025/04/19 333
2025/04/20 331
2025/04/21 317
2025/04/22 321
2025/04/23 322
2025/04/24 307
2025/04/25 325
2025/04/26 309
2025/04/27 310
2025/04/28 304
2025/04/29 308
2025/04/30 297

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April saw fluctuating advertiser numbers, peaking at 333 on April 19. The month concluded with 297 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
nissan.com.au 2.19%
mazda.com.au 1.8%
kia.com 1.33%
mercedes-benz.com.au 0.84%
drive.com.au 0.27%
volkswagen.com.au -0.4%
honda.com.au -0.53%
hyundai.com -0.71%
toyota.com.au -1.33%
carsales.com.au -5.17%

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Nissan.com.au surged with a 2.19% click share increase, while carsales.com.au plummeted by 5.17%.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carsales.com.au toyota.com.au mercedes-benz.com.au ford.com.au mazda.com.au hyundai.com nissan.com.au mitsubishi-motors.com.au honda.com.au volkswagen.com.au
2025/04/01 16.3% 18.09% 4.39% 5.52% 3.82% 4.1% 1.88% 2.93% 3.78% 3.45%
2025/04/02 18.37% 16.43% 3.7% 5.72% 3.32% 4.17% 2.03% 3.77% 3.12% 3.52%
2025/04/03 21.17% 15.71% 3.29% 5.91% 3.81% 3.79% 2.13% 3.03% 5.57% 3.16%
2025/04/04 20.55% 15.77% 3.69% 4.64% 2.07% 4.33% 2.01% 3.71% 3.41% 3.12%
2025/04/05 21.58% 15.58% 2.15% 5.11% 3.39% 3.81% 1.59% 3.04% 3.95% 2.48%
2025/04/06 23.05% 14.87% 2.64% 4.77% 2.5% 3.41% 1.71% 2.66% 3.93% 2.91%
2025/04/07 22.07% 16.18% 3.59% 4.86% 2.08% 3.51% 1.75% 2.99% 3.24% 3.44%
2025/04/08 14.81% 18.58% 4.05% 5.69% 4.85% 4.83% 1.57% 2.92% 4.09% 3.85%
2025/04/09 10.72% 18.3% 8.84% 6.5% 2.95% 4.56% 2.04% 3.64% 4.08% 3.55%
2025/04/10 14.66% 17.57% 3.95% 5.56% 2.71% 4.33% 2.22% 3.59% 3.49% 3.26%
2025/04/11 23.88% 14.97% 3.89% 4.84% 3.63% 3.63% 1.59% 3.56% 2.81% 2.73%
2025/04/12 30.21% 11.9% 3.62% 4.51% 1.5% 3.49% 1.67% 2.46% 2.41% 2.46%
2025/04/13 28.49% 12.2% 3.49% 4.07% 2.82% 3.2% 1.43% 2.43% 3.1% 2.35%
2025/04/14 29.1% 13.88% 3.64% 3.91% 4.05% 2.92% 1.48% 2.65% 2.12% 2.07%
2025/04/15 21.49% 16.42% 4.3% 4.71% 3.19% 3.71% 2.11% 2.78% 3.2% 2.33%
2025/04/16 19.4% 14.81% 3.62% 4.84% 3.3% 3.29% 2.42% 2.9% 2.61% 2.61%
2025/04/17 26.69% 13.16% 3.93% 4.35% 2.03% 2.89% 2.59% 3.05% 2.34% 2.57%
2025/04/18 12.48% 16.96% 6.88% 5.44% 0.81% 3.11% 3.25% 3.66% 2.57% 4.26%
2025/04/19 18.19% 11.65% 3.23% 4.23% 3.72% 2.4% 2.35% 2.44% 2.28% 2.52%
2025/04/20 14.96% 12.67% 8.04% 5.25% 3.8% 2.97% 3.01% 2.81% 2.82% 2.66%
2025/04/21 16.7% 13.38% 3.98% 5.23% 5.06% 2.96% 3.4% 2.66% 2.8% 2.38%
2025/04/22 9.05% 13.28% 3.17% 5.28% 3.93% 2.84% 3.93% 2.66% 2.78% 2%
2025/04/23 11.98% 15.26% 2.48% 5.66% 2.42% 3.59% 4.62% 3.24% 3.22% 2.14%
2025/04/24 15.62% 14.13% 3.13% 4.75% 4.38% 3.04% 4.16% 3.52% 2.94% 2.04%
2025/04/25 13.13% 14.76% 4.49% 5.06% 3.86% 2.71% 4.31% 3.14% 3.08% 2.81%
2025/04/26 14.09% 13.47% 5.2% 4.51% 5.24% 3.15% 3.55% 3.98% 3.65% 3.15%
2025/04/27 9.81% 13.86% 4.53% 4.97% 5.35% 3.28% 4.19% 2.8% 2.45% 1.91%
2025/04/28 6.85% 16.12% 5.61% 4.7% 5.36% 3.34% 4.25% 3.06% 3.3% 1.79%
2025/04/29 7.47% 16.76% 4.33% 5.14% 4.96% 3.75% 3.5% 2.85% 3.53% 2.31%
2025/04/30 14.79% 12.43% 5.97% 4.58% 4.11% 4.02% 3.73% 3.65% 3.6% 2.12%

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April saw carsales.com.au’s impression share fluctuate, peaking at 30.21% mid-month. Toyota maintained steady visibility, while Mercedes-Benz and Ford showed minor variations. The month concluded with carsales.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Hyundai Motor Australia https://www.hyundai.com

    Hyundai - Official site — Explore Hyundai Australia's range of vehicles, from city cars to SUVs. Build your Hyundai! Explore...

  2. 2
    Lexus Australia https://www.lexus.com.au › lexus › australia

    Build & Price Your Lexus — The Lexus Electrified Vehicles Range From Hybrids, Plug-In Hybrids And All-Electrics. The...

  3. 3
    Explore Available Vehicles | Explore Our Newest Models https://www.mercedes-benz.com.au

    Shop the GLC 200 today. At $95,500 driveaway* on selected models, it's well worth a look. Make a new...

  4. 4
    Toyota Australia - Toyota AU Official Website https://www.toyota.com.au

    With Safety & Reliability At The Heart Of Our Vehicles, Start Your Toyota Journey Today. Explore Our Range of Vehicles Designed for Comfort, Reliability & Style. Learn More.

  5. 5
    Volkswagen Australia https://www.volkswagen.com.au

    Volkswagen Official Site — Explore The VW Range. Cars, SUVs, Utes & Vans, There's A Volkswagen For You. Search Stock.

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In the competitive landscape of automotive PPC ads, Hyundai, Lexus, Mercedes-Benz, Toyota, and Volkswagen captivate audiences with distinct narratives. Hyundai invites exploration and customization, while Lexus emphasizes electrification. Mercedes-Benz highlights luxury with specific pricing, Toyota focuses on safety and reliability, and Volkswagen offers a diverse range for every need.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.