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AUS Automotive Manufacturers - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 24.41
carsales.com.au 8.79
ford.com.au 6.24
mazda.com.au 5.71
mercedes-benz.com.au 5.26
hyundai.com 5.03
honda.com.au 4.06
volkswagen.com.au 3.86
mitsubishi-motors.com.au 3.22
jeep.com.au 3.01
others 30.41

Copyright © Adthena. All rights reserved.

Toyota leads with 24.41% click share, followed by Carsales at 8.79%. Others dominate with 30.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date toyota.com.au ford.com.au mercedes-benz.com.au nissan.com.au volkswagen.com.au hyundai.com mitsubishi-motors.com.au carsales.com.au mazda.com.au honda.com.au
2025/05/01 13.23% 7.75% 4.58% 5.36% 3.91% 3.01% 3.1% 9.45% 9.76% 3.17%
2025/05/02 14.71% 8.66% 3.58% 5.8% 5.04% 2.58% 4.57% 6.22% 6.12% 3.64%
2025/05/03 13.12% 7.75% 7.18% 5.73% 4.41% 2.83% 3.33% 3.95% 11.22% 3.87%
2025/05/04 12.75% 6.99% 2.95% 5.17% 4.55% 2.44% 3.88% 9.63% 8.87% 3.97%
2025/05/05 14.28% 6.44% 3.15% 6.32% 4.81% 2.8% 3.33% 15.04% 6.7% 3.26%
2025/05/06 16.35% 8.17% 4.2% 6.57% 4.65% 3.26% 3.3% 9.7% 2.88% 3.74%
2025/05/07 14.92% 8.17% 3.95% 5.28% 4.67% 2.79% 3.32% 8.99% 7.83% 3.84%
2025/05/08 14.26% 7.16% 5.11% 2.91% 5.82% 2.41% 3.91% 10.3% 10.59% 4.26%
2025/05/09 14.67% 7.28% 4.58% 2.26% 5.52% 2.91% 3.21% 10.6% 8.98% 3.7%
2025/05/10 15.89% 9.27% 5.35% 3.15% 6.5% 2.72% 4.11% 8.39% 3.94% 3.24%
2025/05/11 15.14% 7.58% 5.36% 2.87% 4.27% 2.88% 3.5% 8% 11.31% 3.32%
2025/05/12 13.03% 6.52% 5.02% 2.65% 4.91% 2.75% 2.73% 12.1% 11.36% 3.24%
2025/05/13 14.11% 6.57% 4.73% 2.23% 5.3% 3.18% 2.33% 12.29% 12.14% 2.74%
2025/05/14 14.33% 7.79% 4.76% 2.61% 4.48% 3.47% 2.97% 9.43% 14.82% 3.16%
2025/05/15 16.01% 7.33% 5.27% 2.47% 4.99% 3.46% 3.5% 10.92% 4.5% 3.04%
2025/05/16 13.73% 8.51% 4.3% 2.64% 5.08% 3.21% 3.8% 9.11% 10.57% 2.51%
2025/05/17 13.1% 7.3% 4.01% 2.14% 4.94% 3.16% 4.17% 8.81% 12.81% 2.19%
2025/05/18 12.37% 7.31% 3.83% 2.35% 5% 3.59% 3.43% 9.64% 14.16% 2.92%
2025/05/19 12.57% 6.84% 3.94% 2.55% 3.7% 2.75% 2.94% 15.71% 9.82% 2.22%
2025/05/20 14.23% 5.93% 4.72% 2.6% 5.95% 3.19% 3.74% 7.46% 9.6% 2.36%
2025/05/21 13.18% 6.06% 3.94% 2.62% 4.8% 3.21% 3.63% 11.93% 6.79% 2.3%
2025/05/22 13.06% 7.27% 5.98% 3.13% 5.47% 3.74% 3.63% 8.17% 11.08% 2.25%
2025/05/23 15.53% 8.09% 4.58% 3.02% 5.61% 2.89% 4.29% 11.92% 3.91% 3%
2025/05/24 14.31% 7.89% 2.95% 3.03% 4.82% 3.07% 3.69% 7.45% 11.23% 2.65%
2025/05/25 13.23% 7.53% 3.22% 2.75% 5.97% 2.99% 4.16% 7.98% 11.46% 4.69%
2025/05/26 12.76% 7.56% 4.16% 4.35% 4.52% 3.35% 3.37% 9.37% 3.77% 3.02%
2025/05/27 15.58% 7.49% 3.97% 5.36% 5.28% 3.04% 4.58% 8.96% 6.46% 2.94%
2025/05/28 14.96% 8.07% 4.86% 6.01% 4.38% 3.99% 3.74% 6.13% 8% 2.68%
2025/05/29 14.34% 9.35% 7.52% 6.51% 4.7% 3.69% 3.8% 4.41% 3.75% 2.41%
2025/05/30 12.94% 8.04% 6.62% 5.31% 3.6% 2.77% 3.76% 3.18% 7.83% 1.76%
2025/05/31 11.34% 8.98% 7.44% 6.65% 4.92% 4.3% 4.07% 3.83% 3.53% 3.33%

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Toyota’s PPC spend share fluctuated, peaking at 16.35% on May 6, then declining to 11.34% by month’s end. Ford’s share rose steadily, ending at 8.98%. Mercedes-Benz saw a late surge, closing at 7.44%. Nissan’s share dipped mid-month but recovered to 6.65%. Volkswagen’s share varied, finishing at 4.92%. Hyundai’s share increased, ending at 4.3%. Mitsubishi’s share remained stable, closing at 4.07%. Carsales’ share peaked mid-month, then dropped to 3.83%. Mazda’s share fluctuated, ending at 3.53%. Honda’s share decreased, closing at 3.33%.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 297
2025/05/02 304
2025/05/03 297
2025/05/04 303
2025/05/05 302
2025/05/06 309
2025/05/07 292
2025/05/08 298
2025/05/09 303
2025/05/10 297
2025/05/11 303
2025/05/12 305
2025/05/13 317
2025/05/14 302
2025/05/15 301
2025/05/16 316
2025/05/17 315
2025/05/18 307
2025/05/19 318
2025/05/20 316
2025/05/21 319
2025/05/22 317
2025/05/23 311
2025/05/24 313
2025/05/25 316
2025/05/26 323
2025/05/27 324
2025/05/28 316
2025/05/29 314
2025/05/30 320
2025/05/31 313

Copyright © Adthena. All rights reserved.

May began with 297 advertisers, fluctuating slightly, but steadily increased to 324 by month’s end, indicating growing competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
kia.com 1.4%
mgmotor.com.au 0.62%
mercedes-benz.com.au 0.49%
nissan.com.au 0.44%
hyundai.com 0.37%
polestar.com -0.23%
toyota.com.au -0.53%
mazda.com.au -0.59%
jeep.com.au -1.09%
carsales.com.au -2.31%

Copyright © Adthena. All rights reserved.

Kia.com surged with a 1.40% click share increase, while carsales.com.au dropped by 2.31%. Mgmotor.com.au and mercedes-benz.com.au also saw positive gains.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date toyota.com.au mercedes-benz.com.au carsales.com.au ford.com.au hyundai.com mitsubishi-motors.com.au nissan.com.au honda.com.au volkswagen.com.au mazda.com.au
2025/05/01 14.63% 3.71% 14.89% 4.14% 3.53% 2.6% 3.01% 2.69% 2.33% 4.92%
2025/05/02 16.52% 3.09% 9.89% 4.89% 3.15% 3.61% 2.74% 3.22% 3.06% 3.36%
2025/05/03 15.11% 8.98% 6.38% 5% 3.43% 3.41% 3.38% 3.64% 2.92% 4.88%
2025/05/04 13.95% 3.57% 15.6% 4.13% 2.94% 3.53% 3.14% 3.66% 2.91% 3.64%
2025/05/05 14.65% 3.04% 21.39% 3.7% 3% 3.01% 3.8% 2.92% 2.86% 2.91%
2025/05/06 17.33% 4.38% 13.99% 4.4% 3.02% 3.22% 3.82% 3.23% 2.59% 1.77%
2025/05/07 15.61% 3.95% 14.05% 4.96% 2.7% 3.02% 3.26% 3.94% 2.7% 3.45%
2025/05/08 15.88% 5.37% 16.36% 4.12% 2.65% 3.5% 1.59% 4.02% 3.64% 4.29%
2025/05/09 15.97% 4.15% 15.47% 4.11% 2.87% 2.99% 0.89% 3.71% 3.29% 4.05%
2025/05/10 16.51% 5.35% 13.19% 5.31% 2.93% 3.35% 1.28% 2.94% 3.85% 2.46%
2025/05/11 15.48% 5.58% 11.69% 4.55% 3.27% 3.3% 1.21% 2.88% 2.68% 5.24%
2025/05/12 14.37% 5.35% 17.29% 3.74% 2.96% 2.39% 1.19% 2.8% 2.83% 4.76%
2025/05/13 14.92% 5.34% 18.59% 3.89% 3.22% 2.19% 0.86% 2.27% 3.04% 4.95%
2025/05/14 16.59% 4.92% 14.6% 4.6% 3.27% 2.83% 1.02% 2.88% 2.65% 6.42%
2025/05/15 16.58% 5.03% 15.41% 4.21% 3.33% 2.98% 0.97% 2.47% 2.72% 2.63%
2025/05/16 15.68% 4.39% 13.32% 5.14% 3.26% 3.52% 1.01% 2.22% 2.96% 4.54%
2025/05/17 13.83% 3.89% 12.76% 4.51% 3.1% 3.72% 1.01% 1.99% 2.91% 6.72%
2025/05/18 13.52% 3.85% 14.27% 3.99% 3.89% 3.14% 1.14% 2.79% 3.06% 6.64%
2025/05/19 13.72% 4% 20.76% 3.63% 2.73% 2.46% 1.04% 2.21% 2.16% 4.18%
2025/05/20 15.12% 5.28% 9.99% 3.4% 3.23% 3.32% 1.01% 2.06% 3.44% 4.11%
2025/05/21 13.38% 3.73% 16.44% 3.58% 3.11% 2.99% 1.08% 2% 2.62% 3.17%
2025/05/22 15.25% 7.23% 10.66% 4.41% 3.61% 3.55% 1.65% 2.26% 3.31% 4.77%
2025/05/23 17.58% 4.61% 15.11% 4.71% 2.76% 4.14% 1.4% 2.93% 3.24% 2.19%
2025/05/24 15.31% 2.98% 11.7% 5.09% 2.9% 3.25% 1.64% 2.58% 2.77% 4.96%
2025/05/25 15.79% 3.39% 12.68% 4.72% 3.42% 4.27% 1.54% 4.16% 3.61% 5.23%
2025/05/26 13.89% 3.86% 12.37% 4.11% 2.98% 3.21% 2.01% 2.51% 2.45% 1.99%
2025/05/27 16.52% 3.91% 13.82% 4.21% 2.92% 4.27% 3.04% 2.72% 2.95% 2.86%
2025/05/28 16.35% 5.12% 8.85% 4.71% 3.54% 3.48% 3.23% 2.69% 2.66% 3.9%
2025/05/29 15.55% 8.69% 6.84% 5.27% 3.38% 3.58% 3.54% 2.37% 2.75% 2.2%
2025/05/30 14.54% 7.84% 5.04% 4.75% 2.53% 4.24% 2.99% 1.86% 2.23% 4.34%
2025/05/31 12.86% 9.12% 6% 5.08% 4.27% 4.26% 3.6% 3.57% 2.96% 2.53%

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In May 2025, Toyota’s impression share fluctuated, peaking at 17.58% on the 23rd, but ended at 12.86%. Mercedes-Benz saw a late surge, closing at 9.12%. Carsales.com.au started strong, but declined to 6.0%. Ford and Hyundai maintained steady shares, while Mitsubishi and Nissan showed gradual increases. Honda and Volkswagen had minor fluctuations, and Mazda experienced a mid-month peak before stabilizing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Hyundai Motor Australia https://www.hyundai.com

    Hyundai - Official site — Explore Hyundai Australia's range of vehicles, from city cars to SUVs. Build your Hyundai! Explore...

  2. 2
    Lexus Australia https://www.lexus.com.au › lexus › australia

    Build & Price Your Lexus — The Lexus Electrified Vehicles Range From Hybrids, Plug-In Hybrids And All-Electrics. The Lexus Range...

  3. 3
    Mercedes-Benz Australia https://www.mercedes-benz.com.au

    Tailored Finance Packages — Sporty, distinctive, with a bold new edge. The C 200 Sport Edition, at $92,500 driveaway*. Shop the GLC 200 today. At $95,500 driveaway* on selected models, it's well worth a look.

  4. 4
    Toyota Australia https://www.toyota.com.au › official-site

    Toyota AU Official Website — With Safety & Reliability At The Heart Of Our Vehicles, Start Your Toyota Journey Today.

  5. 5
    Volkswagen Australia https://www.volkswagen.com.au › volkswagen › --

    Volkswagen Official Site — Explore The VW Range. Cars, SUVs, Utes & Vans, There's A Volkswagen For You. Search Stock.

Copyright © Adthena. All rights reserved.

Hyundai, Lexus, Mercedes-Benz, Toyota, and Volkswagen dominate Google’s PPC with compelling narratives. Hyundai invites exploration, Lexus emphasizes electrification, Mercedes-Benz offers tailored finance, Toyota highlights safety, and Volkswagen showcases versatility. Each ad uniquely captures brand essence, enticing potential buyers.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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