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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bikescootercity.com.au 32.6
scooterhut.com.au 7.47
gmxmotorbikes.com.au 6.28
dillengerelectricbikes.com.au 5.42
lotuscaravans.com.au 4.96
marketdirect.com.au 3.93
99bikes.com.au 3.19
aliexpress.com 2.97
scootervillage.com.au 2.75
iscooterglobal.com.au 2.48
others 27.95

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In the PPC landscape, bikescootercity.com.au leads with 32.6% click share, while ‘others’ collectively hold 27.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bikescootercity.com.au youi.com.au iscooterglobal.com.au newwavemarine.com.au aliexpress.com clubmarine.com.au gmxmotorbikes.com.au marketdirect.com.au ezytrail.com.au scooterhut.com.au
2025/05/01 12.35% 30.64% 5.69% 9.43% 5.7% 3.53% 1.28% 2.96% 1.86% 2.02%
2025/05/02 19.11% 20.51% 4.06% 7.06% 5.81% 3.8% 1.89% 3.38% 1.09% 5.86%
2025/05/03 6.86% 26.08% 0.01% 14.29% 6.23% 4.96% 3.97% 2.99% 1.42% 7.35%
2025/05/04 16.96% 5.7% 2.69% 12.08% 7.3% 3.12% 2.55% 3.93% 1.06% 1.66%
2025/05/05 18.51% 19.86% 4.19% 8.61% 5.07% 2.26% 0.62% 4.57% 1.98% 4.34%
2025/05/06 19.28% 17.58% 4.82% 8.87% 4.05% 2.33% 1.9% 3.12% 0.59% 7.76%
2025/05/07 18.26% 25.13% 0.01% 9.86% 7.4% 4.07% 4.36% 2.95% 1.28% 4.02%
2025/05/08 15% 22% 5.09% 8.85% 6.39% 2.2% 4.15% 4.13% 1.55% 5.62%
2025/05/09 19.59% 20.16% 3.43% 9.99% 3.41% 4.49% 0.63% 3.07% 1.01% 5.41%
2025/05/10 24.18% 13.25% 0.01% 6.52% 4.01% 2.09% 2.12% 3.77% 3.34% 4.39%
2025/05/11 22.09% 6.94% 4.67% 11.66% 8.05% 3.44% 1.98% 2.48% 4.35% 7.81%
2025/05/12 18.54% 17% 3.84% 10.49% 6.48% 3.62% 4.04% 3.18% 2.68% 3.43%
2025/05/13 17.47% 23.5% 3.96% 9.83% 1.22% 3.99% 4.23% 6.69% 4.66% 1.16%
2025/05/14 24.29% 15.92% 0.01% 7.08% 4.58% 2.33% 1.5% 2.68% 2.17% 7.77%
2025/05/15 11.84% 19.92% 0.01% 9.02% 5.02% 3.46% 3.11% 6.18% 3.38% 0.01%
2025/05/16 35.35% 15.15% 3.5% 6.88% 1.69% 1.33% 0.42% 2.55% 0.98% 3.14%
2025/05/17 29.98% 10.42% 4.4% 3.39% 3.65% 0.37% 2.95% 5.89% 4.31% 4.43%
2025/05/18 47.93% 0.27% 4.54% 4.44% 4.66% 1.48% 1.95% 3.44% 2.82% 1.44%
2025/05/19 14.68% 22.08% 3.19% 9.29% 2.75% 1.66% 5.62% 5.63% 4.78% 1.78%
2025/05/20 20.4% 18.51% 2% 7.42% 3.1% 2.69% 2.95% 5.79% 3.37% 1.24%
2025/05/21 20.13% 8.85% 4.21% 3.27% 4.54% 1% 4.47% 5.53% 2.91% 1.28%
2025/05/22 20.77% 24.14% 2.64% 8.85% 2.82% 2.29% 4.74% 3.85% 3.21% 5.57%
2025/05/23 19.78% 19.73% 4.77% 6.82% 3.89% 2.71% 5.7% 4.06% 3.65% 2.99%
2025/05/24 21.91% 23.83% 5.63% 8.75% 1.89% 2.45% 2.54% 6.37% 4.98% 7.1%
2025/05/25 17.84% 4.02% 9% 10.66% 3.77% 3.06% 8.46% 1.57% 4.34% 4.04%
2025/05/26 17.12% 22.71% 0.3% 11.69% 4.06% 1.79% 5.5% 3.68% 2.81% 0.33%
2025/05/27 13.06% 19.79% 0.02% 9.35% 2.89% 3.13% 7.99% 6.09% 3.25% 1.41%
2025/05/28 7.09% 33.7% 0.02% 11.24% 1.85% 2.53% 7.38% 7.27% 6.28% 4.1%
2025/05/29 10.44% 26.57% 2.96% 8.89% 3.5% 2.52% 3.64% 5.88% 5.74% 3.21%
2025/05/30 29.8% 19.23% 5.41% 5.83% 3.57% 1.09% 1.03% 2.97% 2.45% 8.03%
2025/05/31 38.57% 18.35% 15.78% 6.95% 2.79% 2.39% 1.96% 0.58% 0.49% 0.01%

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In May 2025, bikescootercity.com.au saw fluctuating ad spend, peaking at 47.93 on the 18th. Meanwhile, youi.com.au’s spend varied, with a notable low of 0.27 on the 18th. iscooterglobal.com.au maintained low spend, ending with a rise to 15.78. Newwavemarine.com.au had consistent mid-range spend, while aliexpress.com showed a steady decline. Clubmarine.com.au’s spend was minimal, and gmxmotorbikes.com.au experienced a peak on the 25th. Marketdirect.com.au and ezytrail.com.au had moderate fluctuations, while scooterhut.com.au ended with a significant drop.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 59
2025/05/02 59
2025/05/03 62
2025/05/04 60
2025/05/05 53
2025/05/06 57
2025/05/07 55
2025/05/08 59
2025/05/09 55
2025/05/10 65
2025/05/11 61
2025/05/12 63
2025/05/13 58
2025/05/14 71
2025/05/15 70
2025/05/16 73
2025/05/17 67
2025/05/18 73
2025/05/19 65
2025/05/20 67
2025/05/21 80
2025/05/22 60
2025/05/23 64
2025/05/24 60
2025/05/25 61
2025/05/26 61
2025/05/27 57
2025/05/28 54
2025/05/29 61
2025/05/30 49
2025/05/31 44

Copyright © Adthena. All rights reserved.

May began with 59 advertisers, fluctuating throughout. Peaks on May 16 and 18 at 73, then a decline, ending at 44.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
gmxmotorbikes.com.au 3.8%
lotuscaravans.com.au 1.12%
iscooterglobal.com.au 1%
ezytrail.com.au 0.98%
harley-davidson.com 0.97%
leitner.com.au -0.68%
giantosbornepark.com.au -0.71%
stonegateindustries.com.au -0.73%
scooterhut.com.au -2.59%
99bikes.com.au -3.26%

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In the past month, GMX Motorbikes surged with a 3.80% click share increase, while 99 Bikes faced a 3.26% decline.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bikescootercity.com.au iscooterglobal.com.au dillengerelectricbikes.com.au aliexpress.com gmxmotorbikes.com.au stonegateindustries.com.au ezytrail.com.au marketdirect.com.au scooterhut.com.au 99bikes.com.au
2025/05/01 22.53% 8.2% 6.12% 8.03% 2.42% 0.83% 3.32% 4.85% 4.39% 5.55%
2025/05/02 29.2% 4.8% 5.29% 7% 3.17% 1.08% 1.37% 3.88% 8.63% 8.33%
2025/05/03 13.36% 0.01% 6.68% 8.73% 6.56% 10.82% 2.49% 4.65% 15.91% 0.11%
2025/05/04 28.19% 2.98% 6.58% 5.7% 3.07% 7.7% 1.28% 4.04% 2.98% 5.97%
2025/05/05 26.52% 6.13% 6.86% 5.24% 0.88% 8.81% 2.59% 5.76% 6.12% 2.86%
2025/05/06 30.06% 5.93% 1.98% 3.84% 2.67% 8.39% 0.85% 3.71% 11.36% 8.26%
2025/05/07 31.99% 0.01% 5.73% 8.31% 7.36% 1.86% 1.74% 3.29% 6.14% 5.72%
2025/05/08 21.79% 6.07% 10.06% 6.62% 5.35% 3.1% 2.24% 4.95% 7.26% 0.84%
2025/05/09 28.78% 3.61% 5.79% 3.05% 0.89% 0.24% 1.37% 3.06% 8.03% 7.26%
2025/05/10 27.05% 0.01% 5.99% 3.35% 1.97% 0.82% 3.34% 3.08% 7.13% 5.02%
2025/05/11 30% 4.77% 3.58% 7.4% 2.71% 1.3% 5.14% 2.81% 8.21% 9.52%
2025/05/12 27.76% 4.57% 0.46% 7.34% 6.07% 2.69% 3.46% 3.57% 4.57% 9.65%
2025/05/13 32.63% 5.5% 2.31% 1.83% 6.23% 7.04% 6.1% 8.11% 2.56% 7.68%
2025/05/14 27.74% 0% 2.48% 3.37% 3.39% 0.89% 2.32% 2.44% 10.63% 9.46%
2025/05/15 20.73% 0.01% 5.62% 5.77% 4.03% 6.84% 6.03% 7.51% 0.01% 4.57%
2025/05/16 38% 3.03% 2.28% 1.3% 0.46% 0.1% 1.28% 2.42% 3.03% 4.92%
2025/05/17 35.96% 3.94% 6.72% 3.18% 3.34% 4.48% 4.18% 5.39% 4.24% 2.02%
2025/05/18 46.86% 3.83% 4.41% 3.53% 1.93% 1.3% 3.08% 3.22% 2.2% 3.83%
2025/05/19 23.66% 4.36% 4.18% 3.27% 9.5% 4.87% 6.86% 6.97% 3.8% 0.08%
2025/05/20 33.13% 2.55% 6.39% 3.88% 4.07% 7.02% 4.51% 6.91% 2.55% 0.44%
2025/05/21 22.25% 3.26% 3.96% 3.84% 3.97% 3.69% 2.57% 4.48% 1.75% 0.08%
2025/05/22 34.36% 3.53% 6.46% 2.48% 7.96% 1.85% 4.31% 4.52% 10.58% 3.14%
2025/05/23 28.22% 5.45% 4.64% 4.21% 7.96% 4.53% 5.67% 4.93% 2.73% 2.79%
2025/05/24 36.82% 7.08% 4.96% 2.25% 3.73% 0.47% 6.73% 8.17% 11.67% 0.01%
2025/05/25 20.85% 8.05% 12.38% 3.04% 8.82% 1.05% 4.13% 1.46% 6% 0.01%
2025/05/26 27.58% 0.63% 8.23% 5.37% 8.62% 1.38% 4.74% 5.29% 0.63% 4.1%
2025/05/27 21.65% 0.01% 6.32% 3.63% 12.35% 0.4% 4.43% 7.15% 3.01% 3.04%
2025/05/28 14.22% 0.05% 5.07% 3.46% 17.83% 0% 11.04% 13.17% 5.63% 0%
2025/05/29 15.72% 4.18% 7.96% 4.24% 5.56% 1.68% 10.07% 9.14% 6.69% 2.51%
2025/05/30 45.51% 5.93% 0.28% 3.07% 1.08% 0% 2.99% 2.9% 11.03% 8.27%
2025/05/31 51.39% 19.64% 4.79% 3.43% 2.59% 0.92% 0.75% 0.57% 0.01% 0%

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In May 2025, bikescootercity.com.au dominated with a peak impression share of 51.39% on the 31st. iscooterglobal.com.au saw a significant rise, ending at 19.64%. Meanwhile, dillengerelectricbikes.com.au and aliexpress.com maintained moderate shares, with fluctuations throughout. The month concluded with bikescootercity.com.au leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    E-Scooters For Sale https://www.99bikes.com.au

    E-Scooters Deals at 99 Bikes — Our Range of Electric Scooters for Sale. Segway Ninebot Max G2 Electric...

  2. 2
    Best Electric Scooter https://www.bikescootercity.com.au

    Dragon Gtr — Best Value and Quality at Affordable Prices, Shop with Confidence in-store or Online. Disc Brakes and a Large Anti-slip Platform Make Riding Safe Fun & Comfortable. Affordable And Reliable. Fast Delivery.

  3. 3
    Honda Quad Bike For Sale http://motorcycles.honda.com.au › honda › sxs

    Honda ATV For Sale — Receive up to $2,000 SxS Honda Dollars* For a Limited Time! Head To a Showroom Today.

  4. 4
    MDC Offroad Camper Trailers https://www.marketdirect.com.au › campertrailers

    Australia's Best Campers — MDC Offroad Camper Trailers: Built...

  5. 5
    Australia's Largest Store https://www.scooterhut.com.au

    Buy Electric Scooters — Shop electric scooters at Scooter Hut, Australia's largest electric scooter shop. Australia's Leading...

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In the competitive world of Google PPC, 99 Bikes and Bike Scooter City captivate with electric scooter deals, emphasizing affordability and safety. Meanwhile, Honda entices with limited-time offers on quad bikes, and MDC showcases rugged camper trailers. Scooter Hut stands out as Australia’s largest electric scooter store.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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