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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bikescootercity.com.au 27.95
scooterhut.com.au 10.66
dillengerelectricbikes.com.au 7.34
marketdirect.com.au 4.46
harley-davidson.com 4.42
iscooterglobal.com.au 4.01
aliexpress.com 3.92
gmxmotorbikes.com.au 3.3
alibaba.com 2.79
99bikes.com.au 2.78
others 28.37

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In the competitive landscape of Google’s PPC for the automotive sector, bikescootercity.com.au leads with 27.95% click share. Meanwhile, ‘others’ collectively hold a significant 28.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bikescootercity.com.au youi.com.au aliexpress.com marketdirect.com.au newwavemarine.com.au iscooterglobal.com.au dillengerelectricbikes.com.au ezytrail.com.au harley-davidson.com scooterhut.com.au
2025/04/01 18.09% 8.76% 2.97% 7.11% 2.49% 8.38% 2.42% 2.77% 2.83% 19.3%
2025/04/02 32.55% 5% 3.83% 4.98% 2.33% 9.99% 1.84% 8% 3.31% 9.68%
2025/04/03 21.49% 7.44% 5.18% 7.43% 4.54% 13.46% 3.82% 3.59% 0% 13.82%
2025/04/04 30.26% 5.44% 1.78% 5.85% 2.12% 16.87% 2.44% 3.49% 0% 10.04%
2025/04/05 21.91% 6.95% 5.02% 5.1% 4.03% 9.49% 4.05% 5.43% 4.07% 3.9%
2025/04/06 23.6% 2.18% 5.52% 6.36% 4.05% 9.87% 2.27% 2.28% 3.56% 8.92%
2025/04/07 17.67% 10.68% 2.04% 10.86% 6.49% 7.31% 5.49% 3.39% 5.92% 3.8%
2025/04/08 17.26% 12.85% 4.16% 6.1% 7.42% 3.71% 4.41% 5.57% 5.67% 3.18%
2025/04/09 32.64% 9.73% 2.87% 3.25% 5.71% 1.21% 1.7% 4.18% 3.65% 10.66%
2025/04/10 22.02% 9.32% 2.37% 2.12% 5.76% 7.98% 2.8% 3.53% 0% 10.97%
2025/04/11 34.75% 11.3% 1.25% 4.04% 6.7% 8.17% 2.48% 0.99% 0% 6.98%
2025/04/12 32.22% 6.57% 2.01% 8.61% 3.5% 5.55% 2.43% 2.86% 3.1% 13.17%
2025/04/13 39.48% 1.09% 3.26% 4.53% 3.74% 0.02% 2.67% 2.17% 3.94% 8.68%
2025/04/14 25.64% 7.29% 2.8% 7.24% 3.93% 12.54% 2.73% 4.24% 4.01% 2%
2025/04/15 37.32% 8.82% 3.22% 6.06% 4.51% 3.5% 1.04% 0.67% 3.68% 7.36%
2025/04/16 39.06% 7.05% 1.45% 5.34% 1.94% 7.64% 4.01% 0.37% 3.5% 2.24%
2025/04/17 16.05% 11.1% 12.54% 5.55% 7.92% 0.02% 6.8% 6.29% 0% 3.7%
2025/04/18 21.19% 0.12% 6.5% 6.37% 1.73% 7.26% 2.68% 7.83% 0% 8.44%
2025/04/19 23.03% 0.08% 10.15% 4.54% 8.09% 5.37% 3.51% 3.75% 3.51% 3.34%
2025/04/20 30.16% 0.09% 7.47% 8.41% 3.99% 7.65% 2.04% 7.41% 4.38% 2.92%
2025/04/21 25% 0.09% 7.46% 6.09% 6.57% 0.01% 3.38% 2.62% 5.21% 0.37%
2025/04/22 30.16% 9.18% 8.47% 1.76% 4.64% 0.01% 2.96% 1.31% 4.61% 1.75%
2025/04/23 20.02% 16.65% 10.67% 1.8% 5.43% 0.72% 3.35% 2.49% 3.06% 0.34%
2025/04/24 18.91% 15.61% 6.34% 3.76% 6.63% 7.21% 2.49% 0.5% 0% 0.59%
2025/04/25 38.94% 2.39% 3.29% 6.11% 7.24% 6.5% 1.79% 2.05% 0% 2.71%
2025/04/26 33.11% 0.01% 5.1% 4.23% 1.83% 6.45% 2.37% 1.83% 3.86% 4.66%
2025/04/27 25.19% 1.1% 7.05% 1.78% 6% 4.85% 1.77% 1.66% 2.03% 18.81%
2025/04/28 10.83% 17.33% 8.33% 2.67% 7.3% 5.75% 5.13% 4.16% 2.8% 0.95%
2025/04/29 25.75% 11.07% 3.57% 2.86% 4.44% 4.56% 1.51% 1.51% 2.98% 12.3%
2025/04/30 15.46% 13.61% 12.16% 5.87% 5.48% 5.43% 3.73% 3.12% 2.28% 1.77%

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In April 2025, bikescootercity.com.au led with fluctuating spend, peaking mid-month. youi.com.au saw a mid-month dip, then rebounded. aliexpress.com maintained steady growth, while marketdirect.com.au and newwavemarine.com.au showed consistent activity. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 61
2025/04/02 61
2025/04/03 56
2025/04/04 58
2025/04/05 72
2025/04/06 66
2025/04/07 56
2025/04/08 63
2025/04/09 62
2025/04/10 52
2025/04/11 58
2025/04/12 61
2025/04/13 69
2025/04/14 55
2025/04/15 56
2025/04/16 55
2025/04/17 48
2025/04/18 54
2025/04/19 72
2025/04/20 59
2025/04/21 58
2025/04/22 62
2025/04/23 57
2025/04/24 60
2025/04/25 55
2025/04/26 54
2025/04/27 57
2025/04/28 57
2025/04/29 55
2025/04/30 61

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 72 on the 5th and 19th. The month concluded with 61 advertisers, reflecting a stable finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
aliexpress.com 3.72%
99bikes.com.au 2.74%
scootervillage.com.au 2.58%
dirodi.com.au 1.55%
electricbikesbrisbane.com.au 1.09%
marketdirect.com.au -1.33%
leitner.com.au -1.92%
iscooterglobal.com.au -2.02%
scooterhut.com.au -3.66%
bikescootercity.com.au -5.58%

Copyright © Adthena. All rights reserved.

In the past month, aliexpress.com surged with a 3.72% click share increase, while bikescootercity.com.au faced a significant drop of 5.58%.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bikescootercity.com.au aliexpress.com 99bikes.com.au dillengerelectricbikes.com.au marketdirect.com.au iscooterglobal.com.au alibaba.com ezytrail.com.au scooterhut.com.au scootervillage.com.au
2025/04/01 20.88% 2.71% 3.39% 5.88% 6.49% 9.36% 2.41% 3.01% 18.27% 1.81%
2025/04/02 32.25% 3.94% 2.02% 3.44% 4.01% 8.37% 1.15% 7.52% 7.98% 1.62%
2025/04/03 27.58% 5.55% 3.07% 8.59% 6.73% 12.25% 1.86% 4.01% 14.1% 5.21%
2025/04/04 32.75% 1.8% 2.56% 5.11% 5.65% 14.65% 2.91% 4.05% 10.46% 0.01%
2025/04/05 21.27% 4.73% 0.01% 7.93% 4.16% 7.79% 1.5% 6.14% 3.23% 0.38%
2025/04/06 24.15% 5.19% 1.56% 4.7% 5.19% 8.56% 4% 2.12% 8.45% 1.06%
2025/04/07 24.33% 2.3% 2.12% 12.28% 9.88% 7.61% 8.75% 3.81% 5.51% 0.01%
2025/04/08 22.51% 4.41% 2.15% 10.34% 6.56% 4.14% 7.59% 8.47% 3.94% 0.62%
2025/04/09 38.42% 3.1% 1.34% 3.87% 2.71% 1.29% 3.37% 4.53% 12.98% 0.39%
2025/04/10 26.84% 2.29% 0% 6.06% 1.77% 7.57% 4.56% 3.54% 12.48% 1.7%
2025/04/11 43.11% 1.44% 0.01% 6.1% 4.47% 8.23% 1.67% 1.2% 7.16% 0.54%
2025/04/12 37.46% 2.39% 0% 5.58% 8.73% 5.3% 1.06% 3.39% 14.82% 0.4%
2025/04/13 40.12% 3.31% 3.6% 5.41% 4.36% 0.01% 0.99% 1.78% 10.92% 2.58%
2025/04/14 28.05% 3.37% 3.12% 6.87% 7.58% 12.93% 2.19% 5.92% 3.12% 0%
2025/04/15 43.01% 3.83% 3.19% 2.51% 5.39% 3.2% 2.24% 0.74% 8.74% 5.55%
2025/04/16 41.43% 1.48% 2.91% 8.48% 4.48% 7.25% 3.88% 0.43% 3.15% 0%
2025/04/17 21.21% 12.23% 0.01% 14.31% 6.1% 0.01% 6.41% 7.91% 4.93% 0.01%
2025/04/18 15.28% 7.91% 0% 4.81% 5.61% 5.43% 6.08% 8.21% 5.05% 0%
2025/04/19 26.27% 10.68% 2.81% 7.56% 3.91% 4.86% 9.18% 4.3% 4.26% 0%
2025/04/20 29% 7.52% 2.9% 4.36% 6.93% 6.67% 7% 8.55% 3.34% 0%
2025/04/21 19.97% 8.18% 0.19% 6.79% 5.49% 0.01% 7.86% 2.65% 0.54% 13.89%
2025/04/22 30.85% 9.28% 5.93% 5.44% 1.36% 0% 7.85% 1.06% 2.15% 1.96%
2025/04/23 20.14% 12.77% 8.55% 9.76% 2.16% 0.65% 6.53% 3.98% 0.64% 5.72%
2025/04/24 23.34% 8.71% 3.44% 5.69% 4% 6.88% 3.9% 0.6% 0.9% 6.28%
2025/04/25 43.79% 3.07% 9.09% 3.95% 5.68% 6.06% 0.61% 2.3% 3.94% 5.91%
2025/04/26 36.32% 5.69% 4.91% 4.67% 3.62% 5.64% 1.48% 1.59% 6.01% 8.46%
2025/04/27 29.2% 6.9% 9.28% 3.87% 1.73% 4.3% 1.72% 1.49% 19.63% 0.01%
2025/04/28 10.76% 11.18% 0.03% 14.45% 3.12% 5.72% 1.49% 5.29% 0.76% 1.51%
2025/04/29 30.54% 3.9% 13.49% 3.43% 2.54% 4.27% 0.64% 1.69% 15.9% 0.65%
2025/04/30 18.64% 12.9% 10.78% 8.18% 5.52% 5.1% 3.84% 3.23% 2.55% 2.31%

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Bikescootercity.com.au led April with fluctuating impressions, peaking mid-month. Aliexpress.com and 99bikes.com.au showed moderate activity. Dillengerelectricbikes.com.au and marketdirect.com.au had consistent presence. Iscooterglobal.com.au and alibaba.com saw varied trends. Ezytrail.com.au and scooterhut.com.au experienced sporadic spikes. Scootervillage.com.au ended with a notable rise.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Buy Electric Scooters today | E-Scooters For Sale https://www.99bikes.com.au

    Our Range of Electric Scooters for Sale. Segway Ninebot Max G2 Electric Scooter. Shop...

  2. 2
    Your dream E-Bike Conversion Kit | Dual Motor Ebikes: Shop... https://www.aliexpress.com

    Upgrade your ride! Shop our variety of choices at nice prices. Purchase now on AliExpress. Shop top-rated cycling gear. Dual Motor Ebikes, Aluminum Alloy Fork Disc Brake. Shop now. Fast delivery. Free shipping Choice.

  3. 3
    Honda Off Road Motorcycle - $2000 Offer 24YM Enduro Bikes https://motorcycles.honda.com.au › honda › enduro

    Discover Unbeatable Value On Honda 24YM Enduro Motorcycles with $2000 Honda Dollars Offer. Learn...

  4. 4
    MDC Offroad Camper Trailers https://www.marketdirect.com.au

    Australia's Best Campers — MDC Offroad Camper Trailers: Built...

  5. 5
    Australia's Largest Store https://www.scooterhut.com.au

    Shop Electric Scooters — Shop electric scooters at Scooter Hut, Australia's largest electric scooter shop. Australia's Leading...

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In the competitive landscape of Google PPC, 99bikes.com.au and scooterhut.com.au captivate with electric scooter offerings, emphasizing range and leadership. AliExpress entices with affordable e-bike conversion kits, while Honda and Market Direct focus on value and adventure with motorcycles and camper trailers.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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