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AUS Education & Training Language Learning - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
preply.com 24.12
wordnik.com 18.62
superprof.com.au 7.84
babbel.com 4.59
lingoda.com 4.05
theteflacademy.com 3.06
afsydney.com.au 2.68
tesolau.com 2.45
une.edu.au 2.02
makesyoufluent.com 1.56
others 29.01

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In the education and language learning PPC landscape, Preply leads with a 24.12% click share, followed by Wordnik at 18.62%. Superprof captures 7.84%, while others collectively hold 29.01%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date preply.com superprof.com.au lingoda.com babbel.com une.edu.au theteflacademy.com makesyoufluent.com clueylearning.com.au afsydney.com.au wordnik.com
2025/04/01 23.16% 4.35% 4.13% 5.13% 1.87% 1.15% 1.67% 0% 1.24% 40.08%
2025/04/02 30.7% 8.85% 6.09% 4.68% 0.85% 1.74% 1.62% 3.02% 1.72% 9.08%
2025/04/03 30.22% 9.26% 4.53% 5.88% 1.32% 1.89% 0.59% 3.49% 2.61% 10.48%
2025/04/04 27.19% 7.29% 4.98% 5.73% 2.75% 3.24% 2.32% 2.2% 3.81% 15.6%
2025/04/05 25.44% 6.77% 5.64% 6.26% 1.66% 3.84% 2.67% 1.55% 0.42% 22.07%
2025/04/06 20.3% 6% 5.41% 3.69% 2.62% 4.29% 0.68% 1.78% 1.34% 30.09%
2025/04/07 22.15% 7.68% 5.76% 4.9% 2.31% 2.56% 1.75% 0% 3.2% 19.3%
2025/04/08 27.36% 8.24% 4.82% 5.02% 3% 4.45% 1.37% 1.65% 4.26% 11.72%
2025/04/09 27.59% 9.75% 5.71% 5.58% 2.21% 4.14% 1.06% 2.91% 2.75% 15.36%
2025/04/10 23.95% 6.76% 5.57% 7.6% 2.02% 3.19% 0.55% 3.81% 2.27% 15.03%
2025/04/11 31.39% 8.7% 6.16% 7.29% 3.09% 4.21% 2.79% 2.21% 2.24% 0%
2025/04/12 34.26% 6.79% 6.5% 10.96% 3.6% 4.41% 1.92% 0% 3.38% 0%
2025/04/13 27.32% 9.04% 6.08% 8.76% 2.96% 5.37% 2.98% 3.07% 1.97% 0%
2025/04/14 34.01% 11.17% 5.48% 9.11% 2.52% 2.9% 1.48% 1.03% 3.77% 0%
2025/04/15 26.34% 5.14% 3.97% 7.59% 1.4% 1.46% 1.84% 2.24% 1.53% 23.64%
2025/04/16 30.31% 7.44% 4.18% 7.41% 2.57% 3.34% 1.2% 0% 3.35% 14.34%
2025/04/17 34.85% 14.6% 3.3% 7.81% 2.44% 2.15% 1.98% 6.54% 3.72% 0%
2025/04/18 29.85% 8.71% 2.98% 6.94% 5.39% 7.72% 1.11% 0% 3.11% 0%
2025/04/19 30.29% 12.15% 5.69% 5.35% 2.79% 4.55% 2.04% 1.68% 1.05% 0%
2025/04/20 32.8% 12.46% 3.75% 5.38% 2.83% 4.32% 1.79% 1.51% 2.55% 0%
2025/04/21 36.12% 12.67% 6.36% 4.37% 2.85% 2.63% 2.57% 4.17% 2.36% 0%
2025/04/22 31.71% 12.81% 5.64% 5.04% 3.05% 2.55% 2.73% 4.55% 2.12% 0%
2025/04/23 33.45% 10.85% 3.69% 4.86% 2.26% 3.31% 2.65% 2.63% 1.79% 0%
2025/04/24 26.57% 7.11% 4.62% 3.45% 1.74% 2.1% 1.83% 0% 2.5% 19.27%
2025/04/25 29.6% 9.7% 4.33% 4.37% 1.52% 3.4% 2.67% 0% 2.24% 0%
2025/04/26 35.62% 10.23% 4.77% 7.81% 1.97% 2.8% 3.87% 1.29% 1.08% 0%
2025/04/27 30.56% 14.19% 5.59% 6.09% 1.98% 1.64% 2.41% 1.38% 2.29% 0%
2025/04/28 28.19% 9.41% 6.05% 3.95% 1.01% 1.12% 1.98% 2.79% 1.72% 17.57%
2025/04/29 36.57% 11.98% 5.13% 4.43% 1.65% 1.39% 2.04% 1.4% 2.66% 0%
2025/04/30 37.51% 11.24% 6.91% 3.96% 1.79% 1.41% 1.25% 0.74% 0.59% 0%

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Preply.com saw a fluctuating April, peaking at 37.51% on the 30th. Wordnik.com started strong but dipped, while Superprof.com.au and Lingoda.com showed steady growth. Babbel.com and UNE.edu.au had varied trends, ending lower. The month concluded with Preply.com leading.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 106
2025/04/02 116
2025/04/03 112
2025/04/04 107
2025/04/05 105
2025/04/06 115
2025/04/07 110
2025/04/08 106
2025/04/09 102
2025/04/10 106
2025/04/11 101
2025/04/12 102
2025/04/13 106
2025/04/14 99
2025/04/15 104
2025/04/16 106
2025/04/17 99
2025/04/18 96
2025/04/19 124
2025/04/20 119
2025/04/21 120
2025/04/22 119
2025/04/23 120
2025/04/24 126
2025/04/25 121
2025/04/26 118
2025/04/27 116
2025/04/28 115
2025/04/29 119
2025/04/30 117

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April began with 106 advertisers, fluctuating mid-month, then surged to 126 by the 24th, ending at 117.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
preply.com 7.97%
superprof.com.au 4.17%
jumpspeak.com 0.98%
elpatiospanish.com.au 0.88%
makesyoufluent.com 0.8%
griffith.edu.au -0.65%
theteflacademy.com -0.65%
tafesa.edu.au -0.68%
tesolau.com -1.32%
wordnik.com -19.36%

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Preply.com surged with a 7.97% click share increase, while Wordnik.com plummeted by 19.36%. Superprof.com.au also rose by 4.17%, contrasting with declines from tesolau.com and others.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date preply.com superprof.com.au lingoda.com babbel.com une.edu.au theteflacademy.com lingopie.com makesyoufluent.com clueylearning.com.au wordnik.com
2025/04/01 18.29% 3.14% 2.69% 3.41% 1.64% 1.37% 0.66% 1.35% 0% 51.97%
2025/04/02 24.31% 6.67% 4.9% 4.03% 0.87% 2.21% 1.26% 1.36% 2.79% 21.61%
2025/04/03 24.16% 6.59% 3.68% 4.9% 1.3% 2.12% 0.9% 0.44% 3.07% 23.84%
2025/04/04 20.98% 5.2% 3.35% 4.37% 2.47% 3.14% 1.15% 2.26% 1.35% 31.47%
2025/04/05 18.14% 4.62% 3.68% 4.16% 1.31% 3.9% 1.1% 1.84% 0.91% 42.13%
2025/04/06 12.13% 3.46% 3.4% 2.29% 1.97% 4.29% 0.9% 0.41% 1.13% 52.63%
2025/04/07 16.37% 5.02% 3.81% 3.24% 1.88% 2.84% 1.54% 1.16% 0% 37.6%
2025/04/08 21.55% 5.96% 3.69% 3.87% 2.63% 5.56% 1.04% 1.11% 1.1% 25.68%
2025/04/09 20.32% 6.77% 4.33% 3.95% 2.05% 5.47% 0.44% 0.85% 1.95% 33.78%
2025/04/10 18.81% 4.62% 4.61% 5.76% 1.72% 3.57% 0.9% 0.43% 2.71% 31.33%
2025/04/11 28.56% 7.62% 6.41% 6.86% 3.27% 6.15% 4.13% 2.61% 1.73% 0%
2025/04/12 33.52% 5.71% 6.03% 10.79% 3.83% 6.02% 2.45% 1.91% 0% 0%
2025/04/13 25.06% 7.44% 5.83% 7.9% 3.01% 7.76% 1.97% 3.45% 2.29% 0%
2025/04/14 32.63% 9.2% 5.2% 8.71% 2.76% 4.48% 2.21% 1.32% 1.25% 0%
2025/04/15 18.04% 3.17% 2.77% 5.3% 1.08% 1.28% 1.43% 1.33% 1.31% 45.43%
2025/04/16 22.93% 5.05% 3.68% 6.12% 2.25% 3.42% 1.58% 0.98% 0% 31.14%
2025/04/17 32.47% 12.54% 3.39% 8.44% 2.7% 2.97% 2.93% 2.05% 6.5% 0%
2025/04/18 28.09% 6.99% 3.05% 6.34% 5.91% 7.81% 1.48% 1.1% 0% 0%
2025/04/19 29.23% 10.2% 5.87% 5.25% 3.29% 5.39% 1.78% 2% 1.64% 0%
2025/04/20 30.35% 10.31% 3.83% 5.24% 3.23% 4.99% 1.97% 1.75% 1.79% 0%
2025/04/21 33.69% 10.89% 6.52% 4.54% 3.14% 3.28% 2.95% 2.79% 4.2% 0%
2025/04/22 29.23% 11.44% 5.56% 5.01% 3.13% 2.91% 3.69% 2.75% 4.42% 0%
2025/04/23 31.07% 8.77% 3.83% 4.8% 2.53% 3.62% 2.51% 2.54% 2.76% 0%
2025/04/24 18.99% 4.59% 3.38% 2.66% 1.46% 1.76% 1.72% 1.65% 0% 37.92%
2025/04/25 29.32% 8.93% 4.44% 4.63% 1.85% 3.82% 3.37% 2.85% 0% 0%
2025/04/26 35.03% 8.94% 4.4% 7.49% 2.24% 3.01% 3.83% 3.76% 0.98% 0%
2025/04/27 28.73% 12.58% 5.9% 5.98% 2.38% 1.93% 1.49% 2.75% 1.37% 0%
2025/04/28 20.35% 6.46% 4.69% 3.15% 0.91% 1.1% 1.03% 1.6% 2.13% 36.93%
2025/04/29 34.46% 10.51% 5.11% 4.24% 1.91% 1.63% 1.66% 2.01% 1.67% 0%
2025/04/30 36.31% 10.24% 7.24% 3.89% 2% 1.72% 1.57% 1.33% 0.89% 0%

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In April 2025, Wordnik.com led with fluctuating impressions, peaking at 52.63%. Preply.com showed consistent growth, ending at 36.31%. Superprof.com.au and Lingoda.com had modest gains, while Babbel.com and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Private Lessons from $5/Hour https://www.preply.com › indonesian › learn

    Affordable Indonesian Tutors — The Faster Way to Fluency. Fast Track Your Indonesian Learning with 5-Star Expert Tutors!

  2. 2
    Teach English Second Language https://www.tesolau.com › teach-english

    TESOL Australia Certificate — New Updated TESOL Courses — Teach English as a Second Language & Work Anywhere — Call Us!

  3. 3
    TESOL certificate | March Sale - 60% Off https://www.theteflacademy.com

    Teach English, explore cultures, and make a global impact with your TESOL certification. Teach English, explore cultures, and make a...

  4. 4
    Diploma in Modern Languages | University of New England https://www.une.edu.au

    UNE Is The Only Public University In Australia Awarded 5 Stars For 19 Years.Start 23 June. Rated 5 Stars For Teaching Quality and Overall Experience.

  5. 5
    Graduate Certificate in TESOL https://www.westernsydney.edu.au

    Register Online Today — Looking for a career change? Find out where Postgrad study at Western can take you. Hoping to...

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In the competitive world of language learning, Preply.com stands out with its affordable, personalized Indonesian lessons starting at just $5 per hour. Meanwhile, TESOL Australia and The TEFL Academy emphasize global teaching opportunities, with TESOL certifications promising cultural exploration and career flexibility. Universities like UNE and Western Sydney highlight their prestigious, quality education, offering diplomas and certificates in modern languages and TESOL, respectively.

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