AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.6693191413
	72.3306808587

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	26
	74

26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	21%
Transactional	9%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
outbax.com.au	17.47
itechworld.com.au	8.39
allpowers.com.au	6.19
econnex.com.au	5.8
iselect.com.au	4.81
powershop.com.au	3.96
bluettipower.com.au	3.25
vtoman.com	2.93
goswitch.com.au	2.78
energydeal.com.au	2.59
others	41.83

outbax.com.au - 17.47%
itechworld.com.au - 8.39%
allpowers.com.au - 6.19%
econnex.com.au - 5.8%
iselect.com.au - 4.81%
powershop.com.au - 3.96%
bluettipower.com.au - 3.25%
vtoman.com - 2.93%
goswitch.com.au - 2.78%
energydeal.com.au - 2.59%
others - 41.83%

Outbax leads with 17.47% click share, followed by Itechworld at 8.39%. Others dominate with 41.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	iselect.com.au	finder.com.au	econnex.com.au	powershop.com.au	energyaustralia.com.au	engie.com.au	originenergy.com.au	energydeal.com.au	goswitch.com.au	outbax.com.au
2026/02/01	2.01%	7.09%	8.78%	10.99%	4.57%	4.73%	1.96%	2.51%	0.66%	16.75%
2026/02/02	2.76%	6.93%	11.35%	7.98%	1.92%	4.49%	2.37%	4.16%	7.98%	11.88%
2026/02/03	11.57%	8.25%	14.08%	8.17%	3.35%	1.07%	3.23%	5.37%	9.13%	1.4%
2026/02/04	11.04%	7.84%	9.52%	10.16%	1.18%	1.74%	1.47%	5.68%	7.5%	7.75%
2026/02/05	10.04%	7.46%	11.31%	10.06%	1.31%	1.93%	2.13%	2.23%	8.6%	4.94%
2026/02/06	10.27%	5.19%	9.46%	11.58%	3.92%	4.69%	3.79%	3.99%	5.7%	2.12%
2026/02/07	8.74%	8.66%	9.98%	8.56%	6.74%	5.86%	6.98%	2.65%	0.44%	3.95%
2026/02/08	8.82%	10.05%	12.04%	7.97%	5.93%	3.41%	11.73%	3.16%	0.41%	3.37%
2026/02/09	11%	8.95%	13.37%	6.8%	2.28%	1.9%	3.6%	4.12%	6.81%	7.38%
2026/02/10	11.44%	4.79%	13.74%	9.31%	3.55%	2.7%	3.41%	3.96%	5.84%	5.71%
2026/02/11	14.51%	3.37%	13.7%	7.62%	2%	1.64%	3.08%	5.12%	5.13%	9.7%
2026/02/12	14.16%	3.43%	9.55%	6.79%	2.9%	2.83%	3.5%	4.84%	8.63%	7.6%
2026/02/13	10.24%	5.17%	9.44%	11.55%	3.91%	4.67%	3.78%	3.98%	5.68%	2.12%
2026/02/14	8.69%	8.6%	9.92%	8.51%	6.7%	5.89%	6.94%	2.63%	0.44%	3.93%
2026/02/15	8.77%	10%	11.98%	7.93%	5.9%	3.4%	11.66%	3.14%	0.41%	3.36%
2026/02/16	10.96%	8.92%	13.32%	6.78%	2.27%	1.89%	3.59%	4.11%	6.79%	7.36%
2026/02/17	19.72%	11.58%	7.06%	3.1%	1.94%	2.13%	1.15%	4.49%	7.65%	4.28%
2026/02/18	16.83%	7.93%	14.86%	14.13%	1.6%	1.75%	1.2%	0.21%	6.52%	2.48%
2026/02/19	14.1%	6.39%	11.38%	6.58%	1.92%	1.2%	2.33%	4.45%	12.14%	3.39%
2026/02/20	12.09%	9.03%	12.84%	7.52%	2.92%	1.71%	2.24%	8.43%	12.08%	0.02%
2026/02/21	4.16%	6.47%	11.93%	6.94%	4.08%	3.24%	4.29%	10.22%	0.75%	2.29%
2026/02/22	6.99%	6.1%	8.49%	5.38%	2.3%	6.61%	11.05%	7.04%	0.76%	1.82%
2026/02/23	19.31%	4.61%	12.23%	7.18%	3.09%	3.84%	2.53%	2.21%	7.88%	0.34%
2026/02/24	19%	8.38%	10.32%	2.57%	2.95%	1.47%	1.31%	5.04%	7.71%	2.51%
2026/02/25	15.89%	5.69%	15.32%	6.08%	1.96%	3.18%	1.57%	4.93%	5.08%	3.89%
2026/02/26	15.33%	3.25%	15.23%	8.26%	1.92%	3.31%	2.16%	3.99%	5.01%	0.21%
2026/02/27	11.54%	4.84%	15.27%	4.2%	2.07%	4.97%	2.57%	5.27%	8%	0.86%
2026/02/28	13.83%	7.63%	6.41%	5.88%	4.61%	3.04%	2.49%	1.87%	0.74%	0.02%

iselect.com.au
finder.com.au
econnex.com.au
powershop.com.au
energyaustralia.com.au
engie.com.au
originenergy.com.au
energydeal.com.au
goswitch.com.au
outbax.com.au

In February 2026, iSelect.com.au’s PPC spend share fluctuated, peaking at 19.72% on the 17th. Econnex.com.au maintained a steady presence, while Outbax.com.au’s share dwindled. The month concluded with iSelect.com.au leading, followed by Econnex.com.au.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	225
2026/02/02	228
2026/02/03	246
2026/02/04	236
2026/02/05	233
2026/02/06	247
2026/02/07	242
2026/02/08	245
2026/02/09	264
2026/02/10	245
2026/02/11	253
2026/02/12	251
2026/02/13	247
2026/02/14	242
2026/02/15	245
2026/02/16	264
2026/02/17	221
2026/02/18	220
2026/02/19	221
2026/02/20	221
2026/02/21	223
2026/02/22	225
2026/02/23	233
2026/02/24	250
2026/02/25	259
2026/02/26	251
2026/02/27	244
2026/02/28	238

February began with 225 advertisers, peaking at 264 mid-month. A dip followed, ending at 238. The month showcased dynamic fluctuations, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
iselect.com.au	2.49%
allpowers.com.au	1.32%
econnex.com.au	1.05%
energydeal.com.au	0.77%
bluettipower.com.au	0.77%
samedayhotwaterservice.com.au	-0.33%
powershop.com.au	-0.67%
bluedm.com.au	-1.29%
vtoman.com	-2.04%
outbax.com.au	-10.95%

iSelect.com.au surged with a 2.49% increase, while Outbax.com.au plummeted by 10.95%. Econnex.com.au and Allpowers.com.au also gained, contrasting with declines from Vtoman.com and Bluedm.com.au.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	itechworld.com.au	iselect.com.au	econnex.com.au	powershop.com.au	finder.com.au	energydeal.com.au	originenergy.com.au	goswitch.com.au	allpowers.com.au	outbax.com.au
2026/02/01	8.33%	0.66%	4.93%	6.18%	3.27%	1.68%	0.72%	0.27%	0.03%	40.58%
2026/02/02	5.7%	1.23%	6.38%	4.37%	2.32%	2.57%	0.92%	4.33%	1.8%	33.62%
2026/02/03	0.88%	6.97%	11.29%	7.02%	5.88%	5.76%	2.59%	8.14%	5.53%	7.09%
2026/02/04	7.23%	4%	5.32%	6.48%	3.3%	4%	0.83%	4.52%	2.09%	26.26%
2026/02/05	3.07%	4.35%	7.2%	6.57%	2.78%	1.87%	1.13%	5.68%	5.46%	17.84%
2026/02/06	7.01%	3.99%	7.04%	8.51%	1.85%	3.59%	2.98%	4.04%	4.24%	7.88%
2026/02/07	9.26%	3.03%	6.34%	4.74%	3.85%	2.03%	4.71%	0.23%	8.63%	12.5%
2026/02/08	14.58%	2.45%	7.46%	4.87%	3.93%	2.36%	7.74%	0.21%	10.27%	10.29%
2026/02/09	2.61%	4.48%	7.13%	4.08%	3.41%	2.92%	1.9%	4.41%	7.5%	25.62%
2026/02/10	2.74%	5.11%	9.96%	6.47%	2.25%	3.08%	2.77%	4.29%	2.56%	22.55%
2026/02/11	5.08%	5.72%	7.67%	4.05%	0.96%	3.75%	1.74%	3.24%	3.33%	31.17%
2026/02/12	2.53%	5.01%	5.63%	3.75%	1.3%	3.78%	2.53%	5.67%	4.72%	26.3%
2026/02/13	7.01%	3.99%	7.04%	8.51%	1.85%	3.59%	2.98%	4.04%	4.24%	7.88%
2026/02/14	9.26%	3.03%	6.34%	4.74%	3.85%	2.03%	4.71%	0.23%	8.63%	12.5%
2026/02/15	14.58%	2.45%	7.46%	4.87%	3.93%	2.36%	7.74%	0.21%	10.27%	10.29%
2026/02/16	2.61%	4.48%	7.13%	4.08%	3.41%	2.92%	1.9%	4.41%	7.5%	25.62%
2026/02/17	8.96%	7.91%	4.93%	1.73%	4.35%	3.99%	0.55%	5.85%	1.75%	18.81%
2026/02/18	4.27%	8.32%	10.56%	11.14%	3.59%	0.21%	0.58%	4.56%	2.44%	11.09%
2026/02/19	5.73%	6.95%	6.82%	4.02%	2.7%	3.43%	1.33%	7.8%	11.73%	11.95%
2026/02/20	0%	7.8%	11.78%	6.64%	5.32%	9.12%	1.89%	10.33%	4.54%	0.06%
2026/02/21	8.33%	1.85%	7.29%	4.59%	3.14%	7.93%	2.49%	0.44%	7.07%	7.83%
2026/02/22	0.02%	3.69%	5.37%	4.01%	3.53%	6.38%	9.79%	0.53%	2.54%	6.13%
2026/02/23	0.01%	10.65%	10.25%	6.68%	2.14%	2.48%	2.46%	5.55%	5.37%	1.09%
2026/02/24	5.02%	8.91%	7.13%	1.51%	3.57%	4.61%	0.58%	5.5%	7.94%	9.2%
2026/02/25	6.54%	7.35%	10.2%	4.12%	2.01%	4.05%	1.01%	3.87%	5.51%	15.34%
2026/02/26	0.02%	8.3%	12.84%	6.54%	1.43%	4.43%	1.69%	4.52%	4.43%	1.13%
2026/02/27	11.49%	5.69%	10.07%	2.31%	2.77%	5.28%	2.25%	6.82%	0.1%	3.46%
2026/02/28	17.97%	4.82%	4.29%	4.04%	3.98%	1.62%	1.6%	0.48%	0.07%	0.03%

itechworld.com.au
iselect.com.au
econnex.com.au
powershop.com.au
finder.com.au
energydeal.com.au
originenergy.com.au
goswitch.com.au
allpowers.com.au
outbax.com.au

Outbax.com.au dominated early February, peaking at 40.58% on the 1st. By month’s end, it dropped to 0.03%. Itechworld.com.au surged to 17.97% on the 28th, marking a strong finish.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month

1
Energy Compare Victoria https://energy.comparable.com.au
Top Victorian Energy Deals — Compare Victoria Energy Plans and Find the Best Energy Provider. Start Your Search Now. Find the Best Gas and Electric Deals in Victoria. Compare Energy Providers and Save Now.
2
Victorian Energy Compare https://www.energydeal.com.au › compare › energy
Compare Energy VIC — Compare a range of electricity and gas providers in VIC. Can you find a better Energy Deal in VIC? Compare now and see...
3
$200 Gas Welcome Credit - Up to $325 Welcome Credit https://www.engie.com.au
Enjoy perks including up to $325 in welcome credits when you switch to ENGIE Perks today.
4
Energy Rebates for Seniors | iSelect https://www.iselect.com.au
Fast & Easy Electricity Comparison Service. See If You Can Find a Better Deal at iSelect®
5
$200 Electricity Bill Credit - Compare Electricity Plans https://www.originenergy.com.au
Move house with Origin. Find out how. Eligibility and T&Cs apply. Ends 22/3.

In the competitive landscape of Victorian energy, advertisers like Comparable, Energy Deal, and iSelect focus on comparison and savings, while ENGIE and Origin Energy entice with substantial welcome credits, highlighting a blend of cost-effectiveness and customer incentives.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report?

The AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report for?

The AUS Energy, Utilities & Waste Energy Efficiency February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis February 2026