Log in Book a Demo

AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
outbax.com.au 22.59
itechworld.com.au 14.6
generatorstore.com.au 9.91
ablesales.com.au 5.58
allpowers.com.au 3.36
bluettipower.com.au 3.36
genelite.com.au 3.18
samedayhotwaterservice.com.au 2.69
solahart.com.au 2.49
jackery.com 2.23
others 30.01

Copyright © Adthena. All rights reserved.

Outbax leads with 22.59% click share, followed by iTechworld at 14.6%. Generatorstore captures 9.91%, while others collectively hold 30.01%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date finder.com.au goswitch.com.au econnex.com.au myconnect.com.au itechworld.com.au outbax.com.au powershop.com.au samedayhotwaterservice.com.au iselect.com.au solahart.com.au
2025/05/01 0.63% 5.48% 5.65% 3.33% 4.75% 6.93% 5.87% 4.08% 10.89% 4.37%
2025/05/02 8.09% 7.05% 6.98% 7.96% 0.84% 3.35% 5.68% 3.43% 5.56% 4.37%
2025/05/03 6.61% 0.3% 2.47% 4.5% 4.21% 12.17% 2.61% 5.43% 1.77% 5.09%
2025/05/04 4.26% 0.35% 3.61% 4.52% 4.72% 13.16% 6.61% 5.61% 0.29% 4.53%
2025/05/05 2.86% 4.91% 8.02% 2.6% 4.26% 10.28% 3.41% 5.49% 5.19% 3.37%
2025/05/06 6.5% 10.5% 11.04% 2.64% 1.94% 4.47% 4.27% 4.89% 13.13% 4.92%
2025/05/07 5.23% 8.96% 9.34% 4.86% 1.45% 6.95% 2.91% 5.5% 9.31% 1.31%
2025/05/08 4% 7.01% 7.91% 2.58% 4.23% 9.03% 3.78% 6.76% 7.44% 4.07%
2025/05/09 5.56% 6.48% 9.42% 3.1% 3.8% 3.21% 2.8% 4.02% 5.57% 3.62%
2025/05/10 4.57% 0.26% 3.2% 4.6% 6.46% 11.43% 4.96% 3.13% 0.29% 3.23%
2025/05/11 5.14% 0.28% 4.71% 7.41% 4.47% 6.91% 3.94% 2.62% 0.31% 1.96%
2025/05/12 6.42% 9.39% 8.83% 2.25% 0.81% 1.35% 6.57% 6% 11.57% 2.33%
2025/05/13 3.56% 9.85% 7.56% 3.17% 2.43% 7.23% 5.88% 4.51% 7.33% 1.57%
2025/05/14 2.84% 7.42% 10.15% 2.91% 2.62% 9.77% 4.94% 4.16% 10.16% 2.56%
2025/05/15 4.31% 7.56% 10.06% 3.72% 1.92% 3.73% 4.54% 4.35% 13.33% 0.05%
2025/05/16 4.99% 6.35% 7.98% 2.21% 5.64% 11.23% 0.59% 2.84% 9.58% 2.6%
2025/05/17 4.45% 0.66% 8.27% 2.87% 6.85% 9.7% 3.23% 2.12% 0.81% 3.59%
2025/05/18 4.43% 0.64% 3.13% 4.05% 7.65% 12.61% 2.27% 3.82% 0.79% 2.02%
2025/05/19 6.75% 5.41% 8.65% 1.74% 5.14% 9.81% 1.86% 4.47% 7.45% 1.33%
2025/05/20 5.64% 8.83% 7.78% 2.21% 5.23% 7.02% 5.01% 3.16% 10.72% 3.62%
2025/05/21 5.8% 4.85% 8.7% 3.19% 7.11% 5.73% 3.11% 3.87% 5.38% 2.33%
2025/05/22 12.5% 5.72% 5.16% 4.29% 5.09% 6.47% 3.48% 3.02% 5.11% 0.5%
2025/05/23 7.48% 7.05% 7.18% 1.56% 8.02% 11.94% 1.45% 3.09% 7.5% 5.01%
2025/05/24 10.71% 0.46% 2.47% 5.44% 9.29% 11.18% 1.41% 2.56% 0.43% 3.08%
2025/05/25 10.74% 0.5% 3.82% 4.04% 12.7% 6.86% 3.44% 5.26% 0.47% 5.26%
2025/05/26 3.47% 7.53% 6.49% 2.53% 6.89% 16.76% 1.77% 5.05% 2.91% 2.67%
2025/05/27 8.33% 5.73% 10.29% 4.67% 5.99% 1.16% 2.3% 4.98% 7.77% 4.71%
2025/05/28 7.39% 9.39% 7.37% 3.58% 6.99% 9.55% 2.7% 1.45% 8.96% 1.83%
2025/05/29 2.97% 5.07% 10.34% 1.21% 4.74% 10.02% 2.4% 4.54% 5.18% 2.8%
2025/05/30 10.74% 9.68% 6.69% 2.11% 3.57% 8.61% 1.96% 2.72% 7.04% 0.01%
2025/05/31 8.2% 7.39% 5.96% 5.01% 4.8% 4.13% 3.95% 3.38% 0.64% 0.01%

Copyright © Adthena. All rights reserved.

In May 2025, “finder.com.au” saw fluctuating PPC spend, peaking mid-month. “goswitch.com.au” and “econnex.com.au” showed consistent activity, while “outbax.com.au” had notable spikes. “iselect.com.au” experienced varied trends, ending with a dip.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 304
2025/05/02 309
2025/05/03 292
2025/05/04 281
2025/05/05 303
2025/05/06 306
2025/05/07 315
2025/05/08 312
2025/05/09 314
2025/05/10 299
2025/05/11 304
2025/05/12 299
2025/05/13 311
2025/05/14 308
2025/05/15 309
2025/05/16 299
2025/05/17 299
2025/05/18 297
2025/05/19 311
2025/05/20 303
2025/05/21 305
2025/05/22 306
2025/05/23 293
2025/05/24 286
2025/05/25 286
2025/05/26 288
2025/05/27 294
2025/05/28 287
2025/05/29 289
2025/05/30 289
2025/05/31 274

Copyright © Adthena. All rights reserved.

May began with 304 advertisers, peaking at 315 on the 7th. A decline followed, ending the month at 274.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
itechworld.com.au 7.51%
generatorwarehouse.com.au 1.23%
outbax.com.au 1.14%
allpowers.com.au 1.03%
scintex.com.au 0.8%
samedayhotwaterservice.com.au -0.59%
bluedm.com.au -1.31%
blackstonepower.com.au -2.22%
ablesales.com.au -3.03%
jackery.com -4.71%

Copyright © Adthena. All rights reserved.

In the past month, itechworld.com.au surged with a 7.51% click share increase, while jackery.com faced a 4.71% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date outbax.com.au itechworld.com.au bluettipower.com.au allpowers.com.au samedayhotwaterservice.com.au econnex.com.au generatorstore.com.au ablesales.com.au genelite.com.au jackery.com
2025/05/01 15.87% 12.64% 4.71% 8.95% 3.45% 2.11% 2.25% 10.69% 8.34% 0.02%
2025/05/02 10.78% 2.86% 4.3% 1.45% 4.43% 4.72% 0.48% 9.34% 0% 0.03%
2025/05/03 33.05% 12.27% 1.86% 1.08% 3.79% 0.74% 8.03% 7.17% 0% 0.01%
2025/05/04 31.75% 11.09% 4.21% 0.89% 2.77% 1% 11.93% 7.36% 0% 0.01%
2025/05/05 27.42% 12.56% 5% 5.68% 3.32% 2.6% 8.32% 0% 3.5% 0%
2025/05/06 21.5% 8.31% 5.7% 1.61% 5.45% 6.22% 3.64% 0% 0% 0.01%
2025/05/07 25.76% 4.73% 0.78% 2.24% 4.91% 4.36% 0.25% 6.61% 2.45% 3.1%
2025/05/08 28.1% 13.74% 1.49% 0.82% 4.33% 2.92% 3.46% 6.81% 4.57% 4.13%
2025/05/09 12.34% 14.95% 2.59% 0.59% 3.14% 3.78% 1.83% 13.67% 1.64% 8.5%
2025/05/10 26.47% 16.25% 1.53% 2.9% 1.62% 0.82% 4.93% 5.13% 5.13% 10.25%
2025/05/11 19.56% 12.62% 4.52% 1.95% 1.87% 1.33% 11.26% 3.14% 1.57% 13.36%
2025/05/12 6.36% 3.11% 7% 2.54% 7.8% 5.74% 0.05% 4.16% 0% 3.9%
2025/05/13 21.77% 7.46% 1.28% 2.32% 3.28% 2.75% 6.24% 19.34% 0% 3.2%
2025/05/14 30.25% 8.76% 4.7% 3.33% 2.93% 3.72% 2.71% 8.91% 0% 7.15%
2025/05/15 14.23% 6.51% 3.78% 1.84% 4.26% 4.75% 4.64% 6.07% 10.57% 1.43%
2025/05/16 29.57% 15% 0.92% 6.2% 1.85% 2.38% 8.75% 3.68% 0% 2.76%
2025/05/17 26.97% 17.62% 0.97% 2.9% 1.63% 2.35% 3.86% 5.43% 8.2% 0.06%
2025/05/18 26.66% 16.12% 0.74% 0.5% 2.03% 0.77% 8.57% 16.58% 0% 0.04%
2025/05/19 26.72% 14.26% 0.97% 7.52% 3.02% 2.81% 11.82% 6.23% 0% 0.03%
2025/05/20 25.37% 17.25% 2.12% 3.54% 3.08% 3.65% 0.53% 2.11% 0% 0.03%
2025/05/21 18.55% 24.04% 3.01% 6.79% 3.37% 3.19% 8.16% 0.29% 0% 0.03%
2025/05/22 18.79% 14.67% 2.35% 4.67% 2.37% 1.92% 5.23% 6.16% 6.42% 0.01%
2025/05/23 31.46% 18.88% 2.4% 7.83% 2.06% 2.4% 4.14% 1.38% 0% 0%
2025/05/24 27.67% 23.26% 0.73% 1.23% 1.65% 0.75% 4.32% 1.44% 15.12% 0%
2025/05/25 18.29% 33.01% 1.44% 2.7% 3.49% 1.15% 1.68% 1.67% 8.63% 0%
2025/05/26 40.53% 15.16% 2.19% 6% 3.02% 1.77% 4.8% 0% 0% 0%
2025/05/27 4.86% 23.54% 1.68% 2% 5.35% 5.87% 0.66% 0% 0% 0%
2025/05/28 25.46% 18.21% 1.25% 2.98% 0.99% 2.11% 3.97% 2.54% 6.58% 0%
2025/05/29 28.8% 13.99% 2.26% 1.27% 3.27% 3.52% 8.54% 6.21% 0% 0%
2025/05/30 27.64% 9.01% 8.19% 1.87% 2.56% 2.71% 5.04% 0% 0% 0%
2025/05/31 17.57% 16.1% 7.93% 4.38% 3.74% 2.83% 0.45% 0% 0% 0%

Copyright © Adthena. All rights reserved.

Outbax.com.au led May with fluctuating impressions, peaking at 40.53% on the 26th. Itechworld.com.au saw a steady rise, ending at 16.10%. Bluettipower.com.au remained low, while Genelite.com.au spiked mid-month. Jackery.com surged early, then declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Generators for Sale https://www.ablesales.com.au

    Super Silent Generators — ABLE Sales Generators. Reliable, Fuel-efficient & Incredible Value for Money. Huge Range of...

  2. 2
    Generators for Sale - 2kVA-2200kVA. View or Call Now https://www.bluedm.com.au › generators › for-sale

    For Home, Trade, Industrial use. Single, 3 Phase & Prime Power. 24/7 Support- Call Us!

  3. 3
    Energy Compare VIC https://www.econnex.com.au › compare › energy_plans

    Get Up To $250 Bill Credit* Trusted By Millions of Australians. Free Online Quotes. View Current Plans. Switch Online.

  4. 4
    Victorian Energy Compare https://www.energydeal.com.au › compare › energy

    Compare Energy VIC — Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today.

  5. 5
    Get $200 Energy Bills Credit* - Switch Electricity & Gas Now http://www.powershop.com.au › gas&electricity

    Awarded Canstar Blue's Outstanding Value - NSW Electricity Plans 2024. $150 Elec + $50 Gas credit...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, advertisers like ABLE Sales and BlueDM captivate with promises of reliable, fuel-efficient generators. Meanwhile, Econnex, Energy Deal, and Powershop entice with substantial bill credits and savings, emphasizing value and customer trust.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Water Utilities

US
Energy, Utilities & Waste

US Renewable Energy

UK
Energy, Utilities & Waste

UK Renewable Energy

UK
Energy, Utilities & Waste

UK Water Utilities