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AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
itechworld.com.au 8.29
outbax.com.au 8.2
samedayhotwaterservice.com.au 7.07
bluettipower.com.au 6.87
ablesales.com.au 4.69
generatorstore.com.au 4.32
allpowers.com.au 3.3
ecoflow.com 3.2
econnex.com.au 2.92
solahart.com.au 2.5
others 48.64

Copyright © Adthena. All rights reserved.

In the energy efficiency sector, ‘others’ dominate with 48.64% click share. ‘Itechworld.com.au’ and ‘outbax.com.au’ follow closely, capturing 8.29% and 8.2% respectively.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date goswitch.com.au iselect.com.au finder.com.au myconnect.com.au econnex.com.au powershop.com.au samedayhotwaterservice.com.au energydeal.com.au energyaustralia.com.au alintaenergy.com.au
2025/04/01 6.9% 7.11% 0.54% 1.78% 11.11% 3.82% 7.48% 2.87% 4.67% 1.5%
2025/04/02 6.66% 4.34% 0.85% 0.91% 7.44% 3.02% 11.03% 6.43% 4.67% 1.94%
2025/04/03 4.34% 9.61% 0.45% 1.91% 3.69% 2.3% 11.13% 1.46% 4.73% 0.51%
2025/04/04 4.26% 3.07% 1.7% 0.69% 9.2% 1.49% 8.09% 6.79% 5.97% 2.41%
2025/04/05 0.35% 0.37% 0.18% 1% 12.41% 2.35% 5.91% 1.69% 5.6% 2.16%
2025/04/06 0.34% 0.36% 2.57% 3.88% 7.87% 1.44% 2.34% 4.44% 5.8% 0.72%
2025/04/07 5.31% 8.16% 0.09% 0.5% 9.53% 1.1% 7.33% 6.58% 1.73% 0.8%
2025/04/08 5.79% 9.28% 0.08% 0.93% 10.38% 1.61% 7.61% 7.16% 6.64% 0.78%
2025/04/09 5.19% 15.34% 1.13% 1.15% 7.72% 3.6% 6.59% 1.8% 3.88% 1.28%
2025/04/10 6.46% 12.42% 1.54% 0.73% 8.29% 4.38% 7.55% 1.24% 5.21% 0.89%
2025/04/11 1.73% 5.13% 1.54% 1.91% 5.45% 2.17% 8.55% 6.41% 3.3% 2.04%
2025/04/12 0.22% 0.29% 2.48% 3.66% 4.42% 2.85% 3.51% 3.68% 6.2% 2.39%
2025/04/13 0.29% 0.38% 3.28% 2.32% 1.86% 3.02% 10.32% 0.22% 6.56% 5.62%
2025/04/14 6.44% 12.63% 3.17% 1.41% 11.06% 1.95% 11.52% 4.91% 4.22% 0.74%
2025/04/15 6.11% 8.47% 3.52% 3.04% 9.31% 1.16% 9.16% 4.83% 4.36% 1.4%
2025/04/16 8.58% 11.76% 0.75% 0.31% 7.77% 0.66% 3.84% 5.12% 8.34% 1.08%
2025/04/17 6.61% 16.75% 11.52% 8.4% 7.76% 1.65% 0.84% 2.92% 2.18% 0.65%
2025/04/18 0.43% 0.5% 0.7% 1.66% 1.03% 1.36% 3.83% 3.21% 8.42% 0.74%
2025/04/19 0.08% 0.1% 4.4% 9.02% 6.71% 6.57% 3.57% 4.08% 7.16% 4.52%
2025/04/20 0.15% 0.18% 1.45% 7.45% 5.85% 5.46% 3.46% 8.04% 3.04% 0.73%
2025/04/21 0.15% 0.18% 6.75% 12.06% 7.14% 2.38% 3.82% 1.53% 5.71% 4.91%
2025/04/22 6.56% 10.84% 6.91% 0.69% 9.7% 1.49% 4.69% 4.17% 3.04% 5.32%
2025/04/23 9.23% 8.42% 2.03% 9.03% 7.5% 3.8% 6.23% 5.23% 1.78% 0.93%
2025/04/24 10.77% 4.92% 5.26% 6.6% 7.53% 2.83% 7.4% 2.34% 2.37% 0.69%
2025/04/25 0.16% 0.2% 3.37% 4.66% 5.52% 7.6% 10.46% 1.54% 2.47% 7.11%
2025/04/26 0.17% 0.21% 5.84% 4.71% 4.18% 6.8% 13.88% 4.8% 3.35% 7.03%
2025/04/27 0.17% 0.2% 7.68% 5.16% 4.14% 8.9% 7.13% 4.57% 3.25% 2.83%
2025/04/28 3.49% 10.54% 5.83% 7.98% 11.77% 7.49% 8.2% 3.12% 2.56% 5.22%
2025/04/29 10.49% 11.91% 1.16% 4.29% 9.16% 6.57% 4.93% 5.39% 1.72% 2.17%
2025/04/30 11.89% 11.43% 9.07% 5.96% 5.69% 5.16% 4.57% 3.88% 2.72% 2.54%

Copyright © Adthena. All rights reserved.

In April 2025, PPC spend share fluctuated significantly. GoSwitch.com.au started strong, dipped mid-month, then surged to 11.89% by month’s end. ISelect.com.au peaked mid-month, closing at 11.43%. Econnex.com.au maintained a steady presence, while Samedayhotwaterservice.com.au saw a late surge. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 287
2025/04/02 282
2025/04/03 297
2025/04/04 296
2025/04/05 272
2025/04/06 261
2025/04/07 283
2025/04/08 296
2025/04/09 274
2025/04/10 272
2025/04/11 257
2025/04/12 254
2025/04/13 257
2025/04/14 260
2025/04/15 260
2025/04/16 268
2025/04/17 236
2025/04/18 247
2025/04/19 263
2025/04/20 259
2025/04/21 250
2025/04/22 265
2025/04/23 282
2025/04/24 287
2025/04/25 292
2025/04/26 277
2025/04/27 282
2025/04/28 294
2025/04/29 293
2025/04/30 296

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 287, dipping mid-month, and rebounding to 296 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jackery.com 2.16%
myconnect.com.au 1.68%
powershop.com.au 1.46%
finder.com.au 1.09%
solahart.com.au 0.94%
allpowers.com.au -0.69%
hiltonplumbing.com.au -1.36%
ablesales.com.au -1.75%
itechworld.com.au -2.79%
bluettipower.com.au -2.81%

Copyright © Adthena. All rights reserved.

In the past month, jackery.com surged by 2.16%, while bluettipower.com.au dropped by 2.81%.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date outbax.com.au ablesales.com.au goswitch.com.au samedayhotwaterservice.com.au iselect.com.au itechworld.com.au econnex.com.au bluettipower.com.au allpowers.com.au ecoflow.com
2025/04/01 14% 0.73% 4.42% 6.96% 3.08% 5.41% 7.05% 6.94% 0.37% 1.88%
2025/04/02 9.22% 6.53% 3.36% 11.42% 1.69% 9.52% 3.6% 6.12% 0.02% 2.43%
2025/04/03 8.28% 14.08% 2.2% 10.61% 3.59% 7.09% 1.85% 5.71% 1.22% 2.52%
2025/04/04 9.75% 8.97% 2.27% 6.59% 1.23% 11.46% 3.78% 8.23% 2.34% 3.05%
2025/04/05 7.12% 4.06% 0.16% 5.62% 0.14% 11.2% 5.87% 6.52% 7.39% 1.55%
2025/04/06 14.95% 0.94% 0.15% 1.96% 0.13% 8.56% 4.02% 6% 5.49% 1.44%
2025/04/07 1.4% 8.63% 2.91% 6.74% 3.29% 11.35% 4.4% 5.14% 3.23% 1.91%
2025/04/08 8.38% 1.86% 3.07% 7.9% 3.3% 8.85% 5.53% 6.77% 5.85% 2.11%
2025/04/09 9.5% 1.75% 2.89% 7.09% 5.82% 8.31% 3.89% 7.03% 4.36% 4.32%
2025/04/10 6.3% 2.59% 3.51% 8.24% 4.99% 9.16% 4.11% 7.63% 3.64% 4.85%
2025/04/11 4.75% 3.82% 0.99% 9.33% 2.36% 5.44% 3.01% 7.94% 4.55% 5.67%
2025/04/12 11.32% 13.62% 0.07% 2.63% 0.08% 12.01% 1.68% 10.18% 1.89% 3.63%
2025/04/13 7.13% 3.22% 0.1% 8.92% 0.11% 8.96% 0.81% 10.66% 8.14% 4.98%
2025/04/14 7.65% 1.63% 4.18% 13.12% 6.35% 5.66% 6.67% 1.3% 4.05% 1.62%
2025/04/15 8.31% 2.58% 3.56% 10.83% 3.82% 9.55% 5.44% 3.85% 2.24% 0.76%
2025/04/16 14.93% 7.17% 4.21% 4.16% 3.41% 7.57% 4.2% 1.06% 2.7% 0.69%
2025/04/17 10.7% 2.74% 4.23% 1.14% 5.5% 2.57% 5.38% 1.32% 3.83% 1.28%
2025/04/18 11.27% 3.43% 0.18% 3.98% 0.18% 15.56% 0.45% 0.81% 2.36% 3.89%
2025/04/19 6.72% 3.41% 0.05% 5.18% 0.05% 3.95% 4.17% 1.05% 2.37% 1.87%
2025/04/20 12.83% 3.35% 0.08% 3.89% 0.08% 3.42% 3.12% 1.24% 2.06% 2.89%
2025/04/21 6.16% 10.1% 0.07% 3.98% 0.08% 9.2% 3.02% 2.96% 3% 5.63%
2025/04/22 11.64% 1.69% 3.94% 5.55% 4.17% 8.67% 5.02% 1.27% 4.21% 3.8%
2025/04/23 9.39% 1.15% 4.43% 7.41% 3.11% 9.13% 4.11% 5.39% 3.12% 1.99%
2025/04/24 3.33% 6.84% 5.56% 9.64% 1.74% 4.51% 4.2% 5.77% 3.38% 2.72%
2025/04/25 13.56% 2.03% 0.07% 11.01% 0.07% 5.01% 2.74% 6.81% 2.58% 2.27%
2025/04/26 8.53% 3.13% 0.09% 14.99% 0.08% 5.3% 2.12% 6.45% 1.89% 2.28%
2025/04/27 5.56% 1.59% 0.09% 8.63% 0.08% 2.35% 2.42% 10.23% 5.87% 1.97%
2025/04/28 6.06% 1.99% 2.86% 11.67% 3.67% 7.44% 7.84% 1.72% 1.97% 1.33%
2025/04/29 1.86% 0% 6.64% 7% 5.72% 5.08% 5.98% 3.41% 5.53% 1.5%
2025/04/30 9.79% 7.47% 6.48% 6.08% 4.38% 4.09% 3.98% 3.28% 3.01% 1.64%

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Outbax.com.au’s impression share fluctuated, peaking at 14.95% on April 6. Ablesales.com.au saw a high of 14.08% on April 3. Samedayhotwaterservice.com.au ended strong at 14.99% on April 26.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Energy Compare VIC https://www.econnex.com.au

    Get Up To $250 Bill Credit* Trusted By Millions of Australians. Free Online Quotes. View Current Plans. Switch Online.

  2. 2
    VIC Energy Comparison Service https://www.energyassistance.com.au › vic-energy

    Compare VIC Energy Rates — Discover How Much You Could Access In VIC Energy Savings With Our Free Comparison Service.

  3. 3
    Electricity & Gas Plans | Compare Our Plans Today https://www.energyaustralia.com.au

    Switching your energy has never been so easy. Switch to EnergyAustralia online today.

  4. 4
    Victorian Energy Compare | Compare Energy VIC https://www.energydeal.com.au › compare › energy

    Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today.

  5. 5
    Free Energy Comparison https://www.goswitch.com.au › compare › energy

    Quick & Free Energy Comparison — Compare Plans From All Major Providers To Maximise Your Options & Get A Cheaper Rate Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy comparison services, five top-performing ads shine on Google’s SERP. Econnex entices with a $250 bill credit, while Energy Assistance highlights potential savings. EnergyAustralia simplifies switching, Energy Deal urges against overpaying, and GoSwitch offers comprehensive provider comparisons. Each ad uniquely appeals to cost-conscious consumers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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