UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – UK

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.4218440994
83.5781559006
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 23%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 21%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 27.74
octopus.energy 6.16
uswitch.com 3.82
glowgreenltd.com 3.46
hivehome.com 2.68
boxt.co.uk 2.64
eonnext.com 2.57
panasonic.com 2.29
energyperformancecertificates.co.uk 2.11
iheat.co.uk 2.09
others 44.44
  • britishgas.co.uk - 27.74%
  • octopus.energy - 6.16%
  • uswitch.com - 3.82%
  • glowgreenltd.com - 3.46%
  • hivehome.com - 2.68%
  • boxt.co.uk - 2.64%
  • eonnext.com - 2.57%
  • panasonic.com - 2.29%
  • energyperformancecertificates.co.uk - 2.11%
  • iheat.co.uk - 2.09%
  • others - 44.44%

Copyright © Adthena. All rights reserved.

British Gas dominates with 27.74% click share, while Octopus Energy follows at 6.16%. Others collectively hold 44.44%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk octopus.energy eonnext.com uswitch.com scottishpower.co.uk boxt.co.uk energyperformancecertificates.co.uk iheat.co.uk homeserve.co.uk glowgreenltd.com
2026/03/01 23.96% 9.04% 6.14% 4.95% 1.89% 4.17% 2.38% 1.86% 2.37% 3.39%
2026/03/02 22.88% 10.4% 3.69% 5.9% 2.25% 2.9% 1.77% 1.7% 2.05% 5.53%
2026/03/03 20.39% 10.88% 3.11% 7.06% 4.01% 2.53% 2.22% 2.46% 1.59% 4.68%
2026/03/04 21% 9.08% 3.41% 5.83% 3.15% 4.18% 2.42% 1.86% 2.75% 5.16%
2026/03/05 22.33% 10.88% 5.33% 6.35% 3.53% 3.1% 2.53% 1.72% 1.71% 4.43%
2026/03/06 20.98% 7.79% 4.4% 4.73% 3.38% 2.4% 2.34% 2.2% 1.68% 5.23%
2026/03/07 19.45% 10.51% 5.93% 5.24% 3.19% 3.01% 2.11% 1.93% 2.46% 3.66%
2026/03/08 19.55% 10.12% 5.94% 5.58% 2.04% 3.8% 1.9% 2.46% 2.56% 4.21%
2026/03/09 20.68% 7.97% 4.16% 5.98% 3.14% 2.23% 2.32% 2.35% 2.34% 6.13%
2026/03/10 20.41% 11.39% 5.31% 6.45% 2.29% 1.96% 3.84% 2.59% 2.02% 6.15%
2026/03/11 20.82% 10.17% 4.86% 4.75% 2.34% 3.05% 2.43% 2.76% 2.77% 5.65%
2026/03/12 19.7% 9.54% 4.69% 5.26% 3.65% 2.87% 2.51% 2.66% 2.51% 4.22%
2026/03/13 19.86% 10.19% 5.32% 3.83% 4.17% 3.27% 2.37% 3.17% 1.79% 5.99%
2026/03/14 20.23% 9.03% 5.34% 4.37% 3.04% 2.98% 2.01% 3.34% 1.9% 3.41%
2026/03/15 19.91% 9.12% 6.05% 4.4% 3.42% 3.2% 2.73% 3.19% 2.2% 3.22%
2026/03/16 21.49% 9.11% 4.3% 5.3% 2.86% 2.62% 1.77% 3.57% 2.06% 3.23%
2026/03/17 20.26% 7.69% 3.53% 4.41% 2.19% 2.35% 1.2% 3.67% 2.18% 2.87%
2026/03/18 19.82% 8.36% 4.64% 5.45% 3.14% 3.14% 1.29% 3.61% 2.6% 3.5%
2026/03/19 18.23% 7.67% 4.74% 5.17% 3.17% 2.94% 2.39% 4.04% 2.73% 3.75%
2026/03/20 19.63% 7.24% 4.92% 5.43% 3.27% 3.5% 1.57% 3.21% 2.33% 3.54%
2026/03/21 22.08% 7.18% 5.32% 4.99% 3.88% 2.79% 1.62% 4.07% 2.68% 4.27%
2026/03/22 18.79% 7.64% 5.2% 5.38% 2.85% 2.49% 1.4% 4.18% 2.81% 4.49%
2026/03/23 21.12% 7.1% 4.67% 5.21% 4.9% 2.27% 2.53% 3.62% 2.39% 3.33%
2026/03/24 20.22% 7.68% 3.52% 4.4% 2.19% 2.34% 1.19% 3.66% 2.17% 2.87%
2026/03/25 21.18% 6.57% 6.16% 3.95% 4.49% 2.5% 4.27% 4.59% 1.55% 1.52%
2026/03/26 25.19% 7.1% 6.07% 5.12% 2.87% 2.48% 4.01% 3.69% 2.9% 1.02%
2026/03/27 23.14% 7.59% 6.46% 4.49% 4.25% 3.69% 2.86% 3.08% 3.08% 1.06%
2026/03/28 22.52% 6.95% 7.15% 4.88% 3.6% 3.82% 3% 3.09% 4.09% 1.15%
2026/03/29 19.7% 8.44% 6.96% 4.77% 3.85% 2.07% 3.41% 3.31% 2.7% 0.98%
2026/03/30 23.38% 7.3% 6.63% 5.72% 4.89% 3% 3.94% 3.89% 2.28% 1.43%
2026/03/31 20.97% 7.47% 5.39% 4.89% 4.53% 4.28% 3.62% 3.61% 3.39% 1.72%
  • britishgas.co.uk
  • octopus.energy
  • eonnext.com
  • uswitch.com
  • scottishpower.co.uk
  • boxt.co.uk
  • energyperformancecertificates.co.uk
  • iheat.co.uk
  • homeserve.co.uk
  • glowgreenltd.com

Copyright © Adthena. All rights reserved.

British Gas led March with fluctuating spend, peaking at 25.19% on the 26th. Octopus Energy’s share declined, ending at 7.47%. E.ON Next and Uswitch showed steady trends, while Scottish Power and Boxt had varied performances. Glow Green’s share dropped significantly, finishing at 1.72%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 362
2026/03/02 400
2026/03/03 393
2026/03/04 385
2026/03/05 382
2026/03/06 373
2026/03/07 356
2026/03/08 346
2026/03/09 381
2026/03/10 364
2026/03/11 403
2026/03/12 405
2026/03/13 390
2026/03/14 376
2026/03/15 394
2026/03/16 400
2026/03/17 407
2026/03/18 402
2026/03/19 382
2026/03/20 379
2026/03/21 342
2026/03/22 360
2026/03/23 384
2026/03/24 407
2026/03/25 359
2026/03/26 345
2026/03/27 349
2026/03/28 332
2026/03/29 330
2026/03/30 343
2026/03/31 341

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 407 on the 17th and 24th. The month concluded with a slight decline, ending at 341.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 1.09%
panasonic.com 0.98%
iheat.co.uk 0.79%
theunderfloorheatingstore.com 0.63%
comparecompanies.co.uk 0.63%
edfenergy.com -0.78%
corgihomeplan.co.uk -1.13%
moneysupermarket.com -1.16%
octopus.energy -1.59%
glowgreenltd.com -1.67%

Copyright © Adthena. All rights reserved.

In the past month, britishgas.co.uk surged with a 1.09% click share increase, while glowgreenltd.com faced a decline of 1.67%.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date britishgas.co.uk octopus.energy energyperformancecertificates.co.uk eonnext.com panasonic.com homeserve.co.uk uswitch.com glowgreenltd.com compareairsource.co.uk hivehome.com
2026/03/01 16.95% 8.02% 3.7% 5.79% 1.84% 2.75% 2.9% 4.91% 1.26% 2.74%
2026/03/02 15.49% 8.71% 2.74% 3.89% 0.86% 2.03% 3.27% 7.38% 0.63% 3.71%
2026/03/03 14.76% 9.28% 3.3% 3.18% 0.42% 1.65% 3.79% 5.95% 0.7% 3.8%
2026/03/04 14.56% 8.62% 3.52% 2.78% 0.16% 2.31% 3.2% 6.75% 2.3% 3.31%
2026/03/05 17.6% 10.12% 3.55% 4.61% 0.43% 1.72% 3.33% 5.55% 3.16% 3.72%
2026/03/06 12.36% 7.05% 3.66% 3.85% 0.92% 1.48% 2.41% 6.92% 3.26% 3.8%
2026/03/07 15.02% 9.66% 2.85% 4.85% 2.16% 2.44% 2.95% 4.86% 4.84% 2%
2026/03/08 14.87% 8.77% 2.73% 4.95% 7.56% 2.49% 2.93% 5.52% 4.58% 2.14%
2026/03/09 13.73% 7.28% 3.43% 3.81% 4.73% 2.32% 3.41% 7.91% 3.02% 3.27%
2026/03/10 13.46% 10.64% 5.22% 5.04% 1.93% 2.02% 3.23% 7.75% 3.69% 3.9%
2026/03/11 16.39% 9.28% 3.46% 4.39% 2.16% 2.79% 2.6% 7.58% 2.02% 3.14%
2026/03/12 14.94% 8.58% 3.51% 4.21% 2.18% 2.62% 2.4% 5.83% 2.31% 3.48%
2026/03/13 16.84% 9.38% 3.6% 5.56% 2.01% 1.77% 2.07% 7.08% 2.79% 3.46%
2026/03/14 15.35% 8.15% 2.63% 4.95% 2.51% 1.92% 2% 4.29% 4.32% 2.85%
2026/03/15 14.87% 7.64% 3.76% 5.72% 2.87% 2.46% 2.23% 4.15% 3.15% 3.56%
2026/03/16 15.72% 7.36% 2.54% 3.61% 3.21% 2.14% 2.93% 4.08% 2.33% 3.59%
2026/03/17 14.46% 6.71% 1.64% 2.95% 4.46% 2.36% 2.15% 3.23% 2.42% 5.64%
2026/03/18 12.5% 6.29% 2.15% 3.86% 4.82% 2.97% 2.6% 4.72% 2.85% 3.48%
2026/03/19 12.16% 6.12% 3.46% 4.03% 3.44% 2.72% 2.42% 4.81% 3% 3.28%
2026/03/20 13.24% 6.18% 2.19% 4.03% 4.69% 2.37% 2.84% 4.4% 4.86% 3.92%
2026/03/21 16.48% 6.18% 2.23% 4.99% 4.75% 2.89% 2.57% 5.06% 4.26% 3.26%
2026/03/22 11.75% 7.48% 1.81% 4.79% 5.08% 2.77% 2.83% 5.77% 4.28% 3.57%
2026/03/23 14.88% 6.38% 3.77% 4.1% 3.76% 2.46% 2.58% 4.2% 4.54% 2.46%
2026/03/24 14.46% 6.71% 1.64% 2.95% 4.46% 2.36% 2.15% 3.23% 2.42% 5.64%
2026/03/25 14.59% 5.94% 6.11% 5.84% 2.36% 1.61% 2.16% 1.84% 1.7% 2.06%
2026/03/26 17.68% 6.16% 5.44% 5.69% 2.13% 2.96% 2.82% 1.28% 1.49% 1.39%
2026/03/27 15.32% 6.94% 4.28% 6.24% 3.42% 3.34% 2.4% 1.37% 1.02% 1.51%
2026/03/28 15.24% 6.95% 4.22% 6.82% 3.95% 4.14% 2.28% 1.42% 1.7% 1.45%
2026/03/29 13.07% 8.09% 5.39% 6.51% 3.83% 2.91% 2.46% 1.16% 2.85% 1.87%
2026/03/30 15.96% 6.28% 6.07% 6.95% 3.46% 2.57% 2.87% 1.81% 0.85% 0.35%
2026/03/31 12.71% 7.17% 5.54% 5.35% 4.23% 3.45% 2.82% 2.23% 2.19% 0.52%
  • britishgas.co.uk
  • octopus.energy
  • energyperformancecertificates.co.uk
  • eonnext.com
  • panasonic.com
  • homeserve.co.uk
  • uswitch.com
  • glowgreenltd.com
  • compareairsource.co.uk
  • hivehome.com

Copyright © Adthena. All rights reserved.

British Gas led March with fluctuating impressions, peaking mid-month. Octopus Energy saw a decline, while Energy Performance Certificates surged late. E.ON Next and Panasonic showed steady growth. The month ended with British Gas maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    British Gas | Spring Sale | Up To £300 Off Your New Boiler https://www.britishgas.co.uk › new-boiler › spring_-_sale

    Save up to £300 on a new boiler with £0 deposit. In our Spring Sale! Subject to status. Grab big savings in our Spring sale! Spread the cost with 0% credit...

  2. 2
    Top 10 Heat Pump Costs 2026 - Compare Prices in Your Area https://go.comparecompanies.co.uk › heat_pumps › compare_quotes

    Get £7,500 off a heat pump if eligible for the Boiler Upgrade Scheme grant! Find out more. Reduce your dependence on energy companies, save money...

  3. 3
    Learn how Air Source Heat Pumps work https://www.fischerfutureheat.com

    Learn how Air Source Heat Pumps work - and when Electric Heating might be the smarter choice for comfort, control, and a lower-carbon home.

  4. 4
    Next Day New Boiler Install | From Only £20/Month https://www.heatable.co.uk

    Looking for a new boiler? Expert advice, quality installation and a smooth, hassle-free process from only £20 month.

  5. 5
    Panasonic Heat Pump - Smart Heating Systems https://www.panasonic.com

    Reduce your running costs with Panasonic’s energy-efficent heating solutions. Scalable heating solutions helping companies meet energy and CO2 reduction targets.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, British Gas entices with a £300 boiler discount, while Compare Companies highlights a £7,500 heat pump grant. Fischer Future Heat educates on air source heat pumps, Heatable offers affordable boiler installations, and Panasonic promotes scalable, energy-efficient heating solutions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports