Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 29.7645933349 |
| 70.2354066651 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 47 |
| 53 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| britishgas.co.uk | 25.33 |
| uswitch.com | 7.34 |
| octopus.energy | 5.48 |
| hivehome.com | 4.44 |
| airahome.com | 3.51 |
| moneysupermarket.com | 3.04 |
| eonnext.com | 3.01 |
| boxt.co.uk | 2.94 |
| edfenergy.com | 2.36 |
| bestheating.com | 2.12 |
| others | 40.43 |
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British Gas leads with 25.33% click share, followed by Uswitch at 7.34%. “Others” dominate with 40.43%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | britishgas.co.uk | octopus.energy | uswitch.com | moneysupermarket.com | hivehome.com | eonnext.com | edfenergy.com | airahome.com | boxt.co.uk | energyperformancecertificates.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 21.65% | 5.28% | 9.41% | 3.09% | 2.08% | 3.24% | 4.89% | 2.31% | 4.61% | 3.94% |
| 2026/08/02 | 24.63% | 7.05% | 7.2% | 3.73% | 2.52% | 2.96% | 4.93% | 2.13% | 4.27% | 1.89% |
| 2026/08/03 | 22.2% | 5.35% | 9.4% | 3.69% | 2.93% | 3.67% | 5.51% | 4.48% | 3.18% | 1.59% |
| 2026/08/04 | 20.81% | 6.64% | 11.72% | 2.03% | 3.09% | 4.29% | 2.96% | 2.11% | 2.58% | 5.4% |
| 2026/08/05 | 24.79% | 6.44% | 8.42% | 3.26% | 2.92% | 3.12% | 3.47% | 4% | 3.51% | 4.63% |
| 2026/08/06 | 25.9% | 7.36% | 8.12% | 4.69% | 2.78% | 4.34% | 3.94% | 1.87% | 2.7% | 3.24% |
| 2026/08/07 | 27.93% | 5.96% | 6.43% | 3.68% | 2.22% | 4.07% | 3.13% | 2.65% | 2.87% | 4.01% |
| 2026/08/08 | 27.68% | 4.43% | 9.67% | 4.48% | 4.81% | 3.9% | 2.74% | 3.04% | 2.71% | 3.49% |
| 2026/08/09 | 30.17% | 6.69% | 8.7% | 6.56% | 2.9% | 5.11% | 2.97% | 2.03% | 4.41% | 2.18% |
| 2026/08/10 | 30.13% | 6.14% | 6.53% | 4.23% | 4.79% | 4.72% | 2.94% | 1.61% | 3.57% | 1.94% |
| 2026/08/11 | 25.23% | 7.45% | 8.86% | 4.5% | 4.27% | 6.91% | 3.19% | 2.33% | 4.22% | 1.16% |
| 2026/08/12 | 23.18% | 7.6% | 9.4% | 3.15% | 4.66% | 6.13% | 1.72% | 2.36% | 3.56% | 3.03% |
| 2026/08/13 | 21.79% | 8.64% | 9.32% | 3.26% | 4.33% | 6.23% | 1.95% | 2.35% | 2.67% | 1.54% |
| 2026/08/14 | 22.77% | 9.33% | 9.83% | 3.36% | 5.12% | 4.82% | 2.79% | 3.16% | 3.15% | 1.52% |
| 2026/08/15 | 23.75% | 8.26% | 12.38% | 4.71% | 3.93% | 4.85% | 3.97% | 1.93% | 3.54% | 2.01% |
| 2026/08/16 | 20.81% | 8.6% | 12.23% | 3.84% | 5.59% | 4.51% | 4.75% | 4.1% | 3.92% | 1.84% |
| 2026/08/17 | 23.9% | 9.23% | 12.25% | 2.98% | 4.2% | 5.04% | 2.99% | 1.62% | 2.43% | 3.56% |
| 2026/08/18 | 23.5% | 7.72% | 7.93% | 4.92% | 4.86% | 4.73% | 4.48% | 3.22% | 2.7% | 2.59% |
| 2026/08/19 | 23.4% | 7.72% | 7.01% | 4.42% | 4.73% | 4.03% | 2.84% | 2.81% | 3.24% | 2.54% |
| 2026/08/20 | 25.13% | 7.35% | 9.21% | 3.01% | 4.6% | 3.68% | 2.75% | 1.77% | 3.48% | 1.67% |
| 2026/08/21 | 25.74% | 8.06% | 8.04% | 4.04% | 4.27% | 3.92% | 3.15% | 1.68% | 3.89% | 3.09% |
| 2026/08/22 | 27.7% | 8.27% | 5.32% | 5.13% | 4.6% | 3.43% | 4.13% | 3.74% | 5.19% | 1.69% |
| 2026/08/23 | 26.52% | 6.99% | 7.12% | 4.21% | 5.31% | 4.02% | 4.03% | 6.61% | 4.8% | 1.17% |
| 2026/08/24 | 28.95% | 7.13% | 5.26% | 4.91% | 3.97% | 4.67% | 2.85% | 3.3% | 5.62% | 1.41% |
| 2026/08/25 | 23.96% | 7.61% | 6.62% | 4.67% | 2.75% | 4.14% | 2.98% | 3.38% | 3.34% | 2.09% |
| 2026/08/26 | 23.5% | 7.13% | 9.91% | 3.6% | 4.12% | 2.61% | 2.42% | 4.52% | 3.4% | 3.22% |
| 2026/08/27 | 23.33% | 7.18% | 7.58% | 3.67% | 2.73% | 3.59% | 3.07% | 4.31% | 2.78% | 1.73% |
| 2026/08/28 | 26.38% | 8.37% | 5.67% | 4.8% | 4.44% | 3.14% | 3.78% | 4.25% | 4% | 2.01% |
| 2026/08/29 | 26.48% | 8.3% | 9% | 4.91% | 4.64% | 3.17% | 3.15% | 5.35% | 3.67% | 2.2% |
| 2026/08/30 | 25.36% | 7.29% | 7.13% | 6.41% | 4.34% | 3.03% | 2.45% | 2.58% | 4.15% | 4.66% |
| 2026/08/31 | 28.27% | 9.53% | 5.73% | 5.39% | 4.43% | 3.84% | 3.67% | 3.22% | 3.21% | 2.65% |
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British Gas led August with a peak spend share of 30.17% on the 9th. Octopus Energy and Uswitch followed, showing steady growth. By month’s end, British Gas maintained dominance, closing at 28.27%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 335 |
| 2026/08/02 | 358 |
| 2026/08/03 | 361 |
| 2026/08/04 | 361 |
| 2026/08/05 | 376 |
| 2026/08/06 | 346 |
| 2026/08/07 | 345 |
| 2026/08/08 | 292 |
| 2026/08/09 | 296 |
| 2026/08/10 | 339 |
| 2026/08/11 | 323 |
| 2026/08/12 | 355 |
| 2026/08/13 | 389 |
| 2026/08/14 | 375 |
| 2026/08/15 | 333 |
| 2026/08/16 | 330 |
| 2026/08/17 | 321 |
| 2026/08/18 | 323 |
| 2026/08/19 | 318 |
| 2026/08/20 | 320 |
| 2026/08/21 | 307 |
| 2026/08/22 | 272 |
| 2026/08/23 | 287 |
| 2026/08/24 | 287 |
| 2026/08/25 | 336 |
| 2026/08/26 | 344 |
| 2026/08/27 | 377 |
| 2026/08/28 | 351 |
| 2026/08/29 | 325 |
| 2026/08/30 | 341 |
| 2026/08/31 | 358 |
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August saw fluctuating advertiser numbers, peaking at 389 on the 13th. A mid-month dip to 272 on the 22nd was followed by a recovery, ending at 358.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, airahome.com surged with a 1.23 increase in click share, while uswitch.com faced a decline of 1.73.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | britishgas.co.uk | octopus.energy | hivehome.com | airahome.com | eonnext.com | edfenergy.com | moneysupermarket.com | boxt.co.uk | energyperformancecertificates.co.uk | uswitch.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 12.35% | 5.44% | 3.33% | 3.74% | 3.92% | 5.78% | 1.69% | 2.66% | 3.22% | 4.71% |
| 2026/08/02 | 14.65% | 6.93% | 4.29% | 3.69% | 3.84% | 4.59% | 2.34% | 2.49% | 2.16% | 3.85% |
| 2026/08/03 | 12.31% | 5.42% | 5.22% | 7.48% | 4.16% | 5.53% | 2.68% | 2.06% | 2.31% | 4.6% |
| 2026/08/04 | 13.54% | 7.14% | 4.87% | 3.12% | 5.69% | 3.89% | 1.4% | 1.64% | 4.17% | 5.11% |
| 2026/08/05 | 17.67% | 6.8% | 4.49% | 6.12% | 3.96% | 4.09% | 2.2% | 2.64% | 3.6% | 4.04% |
| 2026/08/06 | 16.41% | 7.22% | 4.51% | 3.19% | 5.48% | 3.92% | 3.18% | 2.94% | 2.87% | 3.44% |
| 2026/08/07 | 17.37% | 5.28% | 4.02% | 4.58% | 5.12% | 3.22% | 2.53% | 1.74% | 4.43% | 3.44% |
| 2026/08/08 | 17.8% | 7.37% | 7.31% | 5.01% | 3.9% | 2.35% | 2.88% | 1.76% | 3.11% | 4.81% |
| 2026/08/09 | 21.36% | 6.59% | 5.38% | 4.08% | 6.03% | 3.44% | 4.79% | 2.78% | 2.35% | 4.21% |
| 2026/08/10 | 18.92% | 5.95% | 7.59% | 2.64% | 5.05% | 3.09% | 2.82% | 2.26% | 2.18% | 3.86% |
| 2026/08/11 | 21.04% | 8.94% | 6.55% | 3.84% | 7.05% | 2.92% | 3.27% | 4.05% | 1.39% | 4.42% |
| 2026/08/12 | 15.46% | 6.77% | 7.78% | 3.63% | 6.58% | 1.7% | 2.03% | 2.03% | 3.28% | 5.04% |
| 2026/08/13 | 14.51% | 7.76% | 6.49% | 3.76% | 5.83% | 1.74% | 2.07% | 2.09% | 2.04% | 4.66% |
| 2026/08/14 | 15.23% | 8.97% | 7.8% | 5.35% | 4.76% | 3.39% | 2.25% | 2.46% | 1.81% | 4.89% |
| 2026/08/15 | 17.69% | 8.19% | 6.67% | 2.95% | 5.4% | 4.1% | 2.94% | 2.22% | 2.08% | 6.07% |
| 2026/08/16 | 14.74% | 7.89% | 8.75% | 5.92% | 5.1% | 4.35% | 2.53% | 3.35% | 2.2% | 5.48% |
| 2026/08/17 | 16.48% | 9.23% | 7.11% | 2.52% | 5.91% | 3.12% | 2.01% | 1.91% | 3.04% | 5.6% |
| 2026/08/18 | 14.47% | 6.78% | 7.33% | 4.86% | 4.89% | 5% | 3.2% | 1.79% | 2.4% | 4.14% |
| 2026/08/19 | 13.6% | 6.32% | 6.87% | 4.81% | 3.74% | 2.12% | 2.9% | 3.96% | 2.78% | 3.58% |
| 2026/08/20 | 15.77% | 6.96% | 7.16% | 2.76% | 3.59% | 2.76% | 1.99% | 2.34% | 1.9% | 4.24% |
| 2026/08/21 | 19.34% | 6.91% | 6.37% | 2.49% | 3.66% | 3.1% | 2.46% | 2.33% | 2.55% | 3.17% |
| 2026/08/22 | 17.49% | 7.96% | 6.63% | 5.63% | 3.87% | 4.01% | 3.12% | 4.44% | 1.92% | 2.37% |
| 2026/08/23 | 19.87% | 5.8% | 8.17% | 9.32% | 4.1% | 3.81% | 2.52% | 3.91% | 1.23% | 2.56% |
| 2026/08/24 | 22.24% | 7.56% | 6.24% | 5.05% | 5.16% | 2.66% | 3.18% | 4.56% | 1.75% | 2.51% |
| 2026/08/25 | 17.14% | 6.56% | 4.31% | 4.74% | 4.55% | 2.85% | 2.95% | 2.5% | 1.58% | 3.21% |
| 2026/08/26 | 16.33% | 7.08% | 6.15% | 6.96% | 3.22% | 2.22% | 2.34% | 4.01% | 2.72% | 5.06% |
| 2026/08/27 | 15.78% | 6.48% | 4.4% | 5.92% | 4.21% | 3.24% | 2.4% | 2.06% | 1.66% | 3.91% |
| 2026/08/28 | 18.84% | 7.3% | 6.75% | 6.78% | 3.02% | 4% | 3.33% | 3.74% | 1.93% | 2.48% |
| 2026/08/29 | 20.98% | 9.23% | 7% | 7.63% | 2.75% | 3.75% | 3.26% | 3.84% | 1.59% | 3.59% |
| 2026/08/30 | 17.82% | 6.86% | 6.64% | 3.74% | 3.63% | 2.13% | 4.29% | 3.23% | 3.56% | 3.12% |
| 2026/08/31 | 22.23% | 9.03% | 6.79% | 4.61% | 4.61% | 3.72% | 3.4% | 2.49% | 2.45% | 2.18% |
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British Gas led August with fluctuating impressions, peaking at 22.24% on the 24th. Octopus Energy saw a steady rise, ending at 9.03%. Hivehome and Airahome showed moderate gains, while Eonnext and EDF Energy experienced declines. The month concluded with British Gas maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
£0 deposit, 0% interest* Get The Best Air Conditioning Installation Services - BOXT. Payment Options Including 0% Interest Finance, terms and conditions apply.
Get our 2-year fixed tariff, that drops if energy prices drop in July 2027. T&Cs apply.
Find Hidden Energy Waste — Practical energy assessments to improve performance & reduce costs.
Heat Pump Costs & Grants — Claim up to £9k Government Grant When You Switch to a Heat Pump With Hive. Oil / LPG boiler homes could get up to £9k towards a Hive air source heat pump. Daikin Heat Pump. 350% Efficiency.
We explain all you need to know about ground and air source heat pumps, including the pros and cons and which type might be best for your home
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In the competitive landscape of energy solutions, BOXT stands out with its enticing “Fixed Price Quote In 90 secs,” offering 0% interest finance. British Gas introduces a flexible “Fix & Fall” tariff, while Ennovus focuses on uncovering energy waste. Hive promotes substantial government grants for heat pumps, and Which? educates on heat pump benefits.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste Energy Efficiency August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Energy, Utilities & Waste Energy Efficiency August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Energy, Utilities & Waste Energy Efficiency August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Energy, Utilities & Waste Energy Efficiency August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Energy, Utilities & Waste Energy Efficiency August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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