UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – UK

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.7645933349
70.2354066651
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 19%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 25.33
uswitch.com 7.34
octopus.energy 5.48
hivehome.com 4.44
airahome.com 3.51
moneysupermarket.com 3.04
eonnext.com 3.01
boxt.co.uk 2.94
edfenergy.com 2.36
bestheating.com 2.12
others 40.43
  • britishgas.co.uk - 25.33%
  • uswitch.com - 7.34%
  • octopus.energy - 5.48%
  • hivehome.com - 4.44%
  • airahome.com - 3.51%
  • moneysupermarket.com - 3.04%
  • eonnext.com - 3.01%
  • boxt.co.uk - 2.94%
  • edfenergy.com - 2.36%
  • bestheating.com - 2.12%
  • others - 40.43%

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British Gas leads with 25.33% click share, followed by Uswitch at 7.34%. “Others” dominate with 40.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk octopus.energy uswitch.com moneysupermarket.com hivehome.com eonnext.com edfenergy.com airahome.com boxt.co.uk energyperformancecertificates.co.uk
2026/08/01 21.65% 5.28% 9.41% 3.09% 2.08% 3.24% 4.89% 2.31% 4.61% 3.94%
2026/08/02 24.63% 7.05% 7.2% 3.73% 2.52% 2.96% 4.93% 2.13% 4.27% 1.89%
2026/08/03 22.2% 5.35% 9.4% 3.69% 2.93% 3.67% 5.51% 4.48% 3.18% 1.59%
2026/08/04 20.81% 6.64% 11.72% 2.03% 3.09% 4.29% 2.96% 2.11% 2.58% 5.4%
2026/08/05 24.79% 6.44% 8.42% 3.26% 2.92% 3.12% 3.47% 4% 3.51% 4.63%
2026/08/06 25.9% 7.36% 8.12% 4.69% 2.78% 4.34% 3.94% 1.87% 2.7% 3.24%
2026/08/07 27.93% 5.96% 6.43% 3.68% 2.22% 4.07% 3.13% 2.65% 2.87% 4.01%
2026/08/08 27.68% 4.43% 9.67% 4.48% 4.81% 3.9% 2.74% 3.04% 2.71% 3.49%
2026/08/09 30.17% 6.69% 8.7% 6.56% 2.9% 5.11% 2.97% 2.03% 4.41% 2.18%
2026/08/10 30.13% 6.14% 6.53% 4.23% 4.79% 4.72% 2.94% 1.61% 3.57% 1.94%
2026/08/11 25.23% 7.45% 8.86% 4.5% 4.27% 6.91% 3.19% 2.33% 4.22% 1.16%
2026/08/12 23.18% 7.6% 9.4% 3.15% 4.66% 6.13% 1.72% 2.36% 3.56% 3.03%
2026/08/13 21.79% 8.64% 9.32% 3.26% 4.33% 6.23% 1.95% 2.35% 2.67% 1.54%
2026/08/14 22.77% 9.33% 9.83% 3.36% 5.12% 4.82% 2.79% 3.16% 3.15% 1.52%
2026/08/15 23.75% 8.26% 12.38% 4.71% 3.93% 4.85% 3.97% 1.93% 3.54% 2.01%
2026/08/16 20.81% 8.6% 12.23% 3.84% 5.59% 4.51% 4.75% 4.1% 3.92% 1.84%
2026/08/17 23.9% 9.23% 12.25% 2.98% 4.2% 5.04% 2.99% 1.62% 2.43% 3.56%
2026/08/18 23.5% 7.72% 7.93% 4.92% 4.86% 4.73% 4.48% 3.22% 2.7% 2.59%
2026/08/19 23.4% 7.72% 7.01% 4.42% 4.73% 4.03% 2.84% 2.81% 3.24% 2.54%
2026/08/20 25.13% 7.35% 9.21% 3.01% 4.6% 3.68% 2.75% 1.77% 3.48% 1.67%
2026/08/21 25.74% 8.06% 8.04% 4.04% 4.27% 3.92% 3.15% 1.68% 3.89% 3.09%
2026/08/22 27.7% 8.27% 5.32% 5.13% 4.6% 3.43% 4.13% 3.74% 5.19% 1.69%
2026/08/23 26.52% 6.99% 7.12% 4.21% 5.31% 4.02% 4.03% 6.61% 4.8% 1.17%
2026/08/24 28.95% 7.13% 5.26% 4.91% 3.97% 4.67% 2.85% 3.3% 5.62% 1.41%
2026/08/25 23.96% 7.61% 6.62% 4.67% 2.75% 4.14% 2.98% 3.38% 3.34% 2.09%
2026/08/26 23.5% 7.13% 9.91% 3.6% 4.12% 2.61% 2.42% 4.52% 3.4% 3.22%
2026/08/27 23.33% 7.18% 7.58% 3.67% 2.73% 3.59% 3.07% 4.31% 2.78% 1.73%
2026/08/28 26.38% 8.37% 5.67% 4.8% 4.44% 3.14% 3.78% 4.25% 4% 2.01%
2026/08/29 26.48% 8.3% 9% 4.91% 4.64% 3.17% 3.15% 5.35% 3.67% 2.2%
2026/08/30 25.36% 7.29% 7.13% 6.41% 4.34% 3.03% 2.45% 2.58% 4.15% 4.66%
2026/08/31 28.27% 9.53% 5.73% 5.39% 4.43% 3.84% 3.67% 3.22% 3.21% 2.65%
  • britishgas.co.uk
  • octopus.energy
  • uswitch.com
  • moneysupermarket.com
  • hivehome.com
  • eonnext.com
  • edfenergy.com
  • airahome.com
  • boxt.co.uk
  • energyperformancecertificates.co.uk

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British Gas led August with a peak spend share of 30.17% on the 9th. Octopus Energy and Uswitch followed, showing steady growth. By month’s end, British Gas maintained dominance, closing at 28.27%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 335
2026/08/02 358
2026/08/03 361
2026/08/04 361
2026/08/05 376
2026/08/06 346
2026/08/07 345
2026/08/08 292
2026/08/09 296
2026/08/10 339
2026/08/11 323
2026/08/12 355
2026/08/13 389
2026/08/14 375
2026/08/15 333
2026/08/16 330
2026/08/17 321
2026/08/18 323
2026/08/19 318
2026/08/20 320
2026/08/21 307
2026/08/22 272
2026/08/23 287
2026/08/24 287
2026/08/25 336
2026/08/26 344
2026/08/27 377
2026/08/28 351
2026/08/29 325
2026/08/30 341
2026/08/31 358

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August saw fluctuating advertiser numbers, peaking at 389 on the 13th. A mid-month dip to 272 on the 22nd was followed by a recovery, ending at 358.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airahome.com 1.23%
jackery.com 1.07%
boxt.co.uk 1%
ecoflow.com 0.58%
moneysupermarket.com 0.51%
vaillant.co.uk -0.45%
fischerfutureheat.com -0.59%
uk.rs-online.com -0.8%
eonnext.com -0.91%
uswitch.com -1.73%

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In the past month, airahome.com surged with a 1.23 increase in click share, while uswitch.com faced a decline of 1.73.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date britishgas.co.uk octopus.energy hivehome.com airahome.com eonnext.com edfenergy.com moneysupermarket.com boxt.co.uk energyperformancecertificates.co.uk uswitch.com
2026/08/01 12.35% 5.44% 3.33% 3.74% 3.92% 5.78% 1.69% 2.66% 3.22% 4.71%
2026/08/02 14.65% 6.93% 4.29% 3.69% 3.84% 4.59% 2.34% 2.49% 2.16% 3.85%
2026/08/03 12.31% 5.42% 5.22% 7.48% 4.16% 5.53% 2.68% 2.06% 2.31% 4.6%
2026/08/04 13.54% 7.14% 4.87% 3.12% 5.69% 3.89% 1.4% 1.64% 4.17% 5.11%
2026/08/05 17.67% 6.8% 4.49% 6.12% 3.96% 4.09% 2.2% 2.64% 3.6% 4.04%
2026/08/06 16.41% 7.22% 4.51% 3.19% 5.48% 3.92% 3.18% 2.94% 2.87% 3.44%
2026/08/07 17.37% 5.28% 4.02% 4.58% 5.12% 3.22% 2.53% 1.74% 4.43% 3.44%
2026/08/08 17.8% 7.37% 7.31% 5.01% 3.9% 2.35% 2.88% 1.76% 3.11% 4.81%
2026/08/09 21.36% 6.59% 5.38% 4.08% 6.03% 3.44% 4.79% 2.78% 2.35% 4.21%
2026/08/10 18.92% 5.95% 7.59% 2.64% 5.05% 3.09% 2.82% 2.26% 2.18% 3.86%
2026/08/11 21.04% 8.94% 6.55% 3.84% 7.05% 2.92% 3.27% 4.05% 1.39% 4.42%
2026/08/12 15.46% 6.77% 7.78% 3.63% 6.58% 1.7% 2.03% 2.03% 3.28% 5.04%
2026/08/13 14.51% 7.76% 6.49% 3.76% 5.83% 1.74% 2.07% 2.09% 2.04% 4.66%
2026/08/14 15.23% 8.97% 7.8% 5.35% 4.76% 3.39% 2.25% 2.46% 1.81% 4.89%
2026/08/15 17.69% 8.19% 6.67% 2.95% 5.4% 4.1% 2.94% 2.22% 2.08% 6.07%
2026/08/16 14.74% 7.89% 8.75% 5.92% 5.1% 4.35% 2.53% 3.35% 2.2% 5.48%
2026/08/17 16.48% 9.23% 7.11% 2.52% 5.91% 3.12% 2.01% 1.91% 3.04% 5.6%
2026/08/18 14.47% 6.78% 7.33% 4.86% 4.89% 5% 3.2% 1.79% 2.4% 4.14%
2026/08/19 13.6% 6.32% 6.87% 4.81% 3.74% 2.12% 2.9% 3.96% 2.78% 3.58%
2026/08/20 15.77% 6.96% 7.16% 2.76% 3.59% 2.76% 1.99% 2.34% 1.9% 4.24%
2026/08/21 19.34% 6.91% 6.37% 2.49% 3.66% 3.1% 2.46% 2.33% 2.55% 3.17%
2026/08/22 17.49% 7.96% 6.63% 5.63% 3.87% 4.01% 3.12% 4.44% 1.92% 2.37%
2026/08/23 19.87% 5.8% 8.17% 9.32% 4.1% 3.81% 2.52% 3.91% 1.23% 2.56%
2026/08/24 22.24% 7.56% 6.24% 5.05% 5.16% 2.66% 3.18% 4.56% 1.75% 2.51%
2026/08/25 17.14% 6.56% 4.31% 4.74% 4.55% 2.85% 2.95% 2.5% 1.58% 3.21%
2026/08/26 16.33% 7.08% 6.15% 6.96% 3.22% 2.22% 2.34% 4.01% 2.72% 5.06%
2026/08/27 15.78% 6.48% 4.4% 5.92% 4.21% 3.24% 2.4% 2.06% 1.66% 3.91%
2026/08/28 18.84% 7.3% 6.75% 6.78% 3.02% 4% 3.33% 3.74% 1.93% 2.48%
2026/08/29 20.98% 9.23% 7% 7.63% 2.75% 3.75% 3.26% 3.84% 1.59% 3.59%
2026/08/30 17.82% 6.86% 6.64% 3.74% 3.63% 2.13% 4.29% 3.23% 3.56% 3.12%
2026/08/31 22.23% 9.03% 6.79% 4.61% 4.61% 3.72% 3.4% 2.49% 2.45% 2.18%
  • britishgas.co.uk
  • octopus.energy
  • hivehome.com
  • airahome.com
  • eonnext.com
  • edfenergy.com
  • moneysupermarket.com
  • boxt.co.uk
  • energyperformancecertificates.co.uk
  • uswitch.com

Copyright © Adthena. All rights reserved.

British Gas led August with fluctuating impressions, peaking at 22.24% on the 24th. Octopus Energy saw a steady rise, ending at 9.03%. Hivehome and Airahome showed moderate gains, while Eonnext and EDF Energy experienced declines. The month concluded with British Gas maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Fixed Price Quote In 90 secs https://www.boxt.co.uk

    £0 deposit, 0% interest* Get The Best Air Conditioning Installation Services - BOXT. Payment Options Including 0% Interest Finance, terms and conditions apply.

  2. 2
    Fix & Fall 2 Year Fixed Tariff - Our New Fix & Fall Tariff https://www.britishgas.co.uk › british-gas › energy-quote

    Get our 2-year fixed tariff, that drops if energy prices drop in July 2027. T&Cs apply.

  3. 3
    Book An Energy Audit https://www.ennovus.co.uk

    Find Hidden Energy Waste — Practical energy assessments to improve performance & reduce costs.

  4. 4
    Air Source Heat Pump Cost https://www.hivehome.com › air-source › heat-pump

    Heat Pump Costs & Grants — Claim up to £9k Government Grant When You Switch to a Heat Pump With Hive. Oil / LPG boiler homes could get up to £9k towards a Hive air source heat pump. Daikin Heat Pump. 350% Efficiency.

  5. 5
    We explain all you need to know - How do heat pumps work https://www.which.co.uk

    We explain all you need to know about ground and air source heat pumps, including the pros and cons and which type might be best for your home

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy solutions, BOXT stands out with its enticing “Fixed Price Quote In 90 secs,” offering 0% interest finance. British Gas introduces a flexible “Fix & Fall” tariff, while Ennovus focuses on uncovering energy waste. Hive promotes substantial government grants for heat pumps, and Which? educates on heat pump benefits.

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