Market Exposure
Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| britishgas.co.uk | 24.79 |
| octopus.energy | 10.15 |
| uswitch.com | 5.43 |
| airahome.com | 3.65 |
| edfenergy.com | 3.19 |
| eonnext.com | 3.05 |
| homeserve.co.uk | 2.73 |
| energyperformancecertificates.co.uk | 1.99 |
| worcester-bosch.co.uk | 1.61 |
| glowgreenltd.com | 1.61 |
| others | 41.8 |
- britishgas.co.uk - 24.79%
- octopus.energy - 10.15%
- uswitch.com - 5.43%
- airahome.com - 3.65%
- edfenergy.com - 3.19%
- eonnext.com - 3.05%
- homeserve.co.uk - 2.73%
- energyperformancecertificates.co.uk - 1.99%
- worcester-bosch.co.uk - 1.61%
- glowgreenltd.com - 1.61%
- others - 41.8%
Copyright © Adthena. All rights reserved.
British Gas leads with 24.79% click share, followed by Octopus Energy at 10.15%. Uswitch captures 5.43%, while ‘others’ dominate with 41.8%.
Market Exposure
Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | britishgas.co.uk | octopus.energy | eonnext.com | uswitch.com | edfenergy.com | airahome.com | iheat.co.uk | homeserve.co.uk | energyperformancecertificates.co.uk | boxt.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 15.44% | 14.25% | 4.05% | 9.2% | 3.81% | 4.03% | 2.18% | 2.02% | 1.47% | 3.11% |
| 2025/11/02 | 17.67% | 14.02% | 4.31% | 8.47% | 4.39% | 3.72% | 2.08% | 2.23% | 1.17% | 2.54% |
| 2025/11/03 | 16.81% | 12.22% | 3.69% | 7.81% | 4.36% | 3.45% | 2.22% | 2.44% | 1.28% | 2.27% |
| 2025/11/04 | 15.16% | 12.19% | 4.23% | 7.59% | 4.27% | 3.86% | 2.37% | 1.96% | 1.92% | 1.94% |
| 2025/11/05 | 16.45% | 12.4% | 3.89% | 7.62% | 3.31% | 3.99% | 1.72% | 2.42% | 1.49% | 2.05% |
| 2025/11/06 | 15.5% | 11.98% | 3.11% | 7.77% | 4.28% | 4.28% | 1.01% | 1.92% | 1.95% | 2.58% |
| 2025/11/07 | 17.34% | 11.83% | 4.63% | 6.98% | 4.64% | 4.96% | 1.53% | 1.95% | 1.82% | 2.42% |
| 2025/11/08 | 17.56% | 14.66% | 5.41% | 7.14% | 4.78% | 4.81% | 1.21% | 2.71% | 1.52% | 2.77% |
| 2025/11/09 | 19.7% | 15.1% | 5.85% | 7.98% | 3.52% | 4.95% | 1.21% | 2.33% | 1.93% | 2.67% |
| 2025/11/10 | 20.79% | 13.67% | 4.12% | 7.89% | 4.02% | 3.88% | 1.55% | 2.85% | 1.93% | 2.2% |
| 2025/11/11 | 22.4% | 13.38% | 2.88% | 7.8% | 4.01% | 4.5% | 1.06% | 3.2% | 1.13% | 2% |
| 2025/11/12 | 21.22% | 13.36% | 5.95% | 6.64% | 3.73% | 4.73% | 2.05% | 2.51% | 1.69% | 1.65% |
| 2025/11/13 | 21.78% | 13.87% | 6.48% | 7.33% | 3.73% | 4.72% | 1.37% | 2.59% | 2.07% | 1.62% |
| 2025/11/14 | 20.57% | 12.92% | 6.12% | 6.84% | 3.76% | 5.01% | 2.72% | 2.15% | 2.16% | 0.59% |
| 2025/11/15 | 18.97% | 15.12% | 6.67% | 7.68% | 4.12% | 4.5% | 1.96% | 3.21% | 2.03% | 1.24% |
| 2025/11/16 | 18.89% | 13.21% | 6.8% | 6.79% | 3.36% | 4.21% | 2.01% | 2.93% | 1.67% | 1.06% |
| 2025/11/17 | 21.09% | 12.42% | 5.54% | 7.37% | 3.3% | 3.11% | 1.21% | 2.37% | 2.02% | 0.92% |
| 2025/11/18 | 22.66% | 13.59% | 4.71% | 7% | 3.58% | 3.45% | 1.61% | 2.26% | 2.11% | 1.35% |
| 2025/11/19 | 22.7% | 11.07% | 4.75% | 7.11% | 3.53% | 3.32% | 1.27% | 1.88% | 1.92% | 1.04% |
| 2025/11/20 | 25.53% | 9.37% | 5.05% | 7.16% | 2.99% | 3.98% | 1.86% | 2.54% | 1.52% | 0.9% |
| 2025/11/21 | 25.55% | 8.92% | 5.09% | 6.61% | 3.66% | 3.64% | 2.23% | 2.46% | 1.69% | 1.48% |
| 2025/11/22 | 23.93% | 12.5% | 6.82% | 5.98% | 2.91% | 2.74% | 1.86% | 2.64% | 2.07% | 1.53% |
| 2025/11/23 | 23.14% | 13.19% | 6.16% | 5.44% | 4.47% | 4.46% | 2.4% | 2.95% | 1.91% | 1.51% |
| 2025/11/24 | 23.83% | 10.66% | 5.07% | 5.92% | 4.14% | 3.5% | 2.85% | 1.94% | 2.04% | 1.1% |
| 2025/11/25 | 22.51% | 9.22% | 4.71% | 6.84% | 4.51% | 3.77% | 3.14% | 1.79% | 1.2% | 1.1% |
| 2025/11/26 | 18.27% | 11.08% | 5.32% | 7.47% | 3.92% | 3.68% | 2.73% | 1.77% | 0.98% | 1.55% |
| 2025/11/27 | 17.21% | 11.32% | 6.02% | 7.68% | 3.49% | 4.02% | 3.25% | 2.11% | 1.17% | 1.75% |
| 2025/11/28 | 17.13% | 11.28% | 8.24% | 8.61% | 4.87% | 3.93% | 3.02% | 2.02% | 1.09% | 1.86% |
| 2025/11/29 | 18.23% | 13.11% | 8.54% | 9.14% | 5.16% | 3.78% | 2.63% | 1.76% | 0.48% | 1.6% |
| 2025/11/30 | 16.96% | 12.67% | 9.39% | 8.62% | 4.47% | 3.32% | 3.05% | 3.01% | 1.9% | 1.4% |
- britishgas.co.uk
- octopus.energy
- eonnext.com
- uswitch.com
- edfenergy.com
- airahome.com
- iheat.co.uk
- homeserve.co.uk
- energyperformancecertificates.co.uk
- boxt.co.uk
Copyright © Adthena. All rights reserved.
British Gas led November’s PPC spend, peaking at 25.55% on the 21st. Octopus Energy’s share declined, while E.ON Next and Uswitch saw late-month surges. The month ended with British Gas dominating.
Market Exposure
Competitor Count for UK Energy, Utilities & Waste Energy Efficiency
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 442 |
| 2025/11/02 | 455 |
| 2025/11/03 | 481 |
| 2025/11/04 | 489 |
| 2025/11/05 | 501 |
| 2025/11/06 | 492 |
| 2025/11/07 | 513 |
| 2025/11/08 | 486 |
| 2025/11/09 | 459 |
| 2025/11/10 | 469 |
| 2025/11/11 | 452 |
| 2025/11/12 | 470 |
| 2025/11/13 | 468 |
| 2025/11/14 | 453 |
| 2025/11/15 | 433 |
| 2025/11/16 | 417 |
| 2025/11/17 | 446 |
| 2025/11/18 | 449 |
| 2025/11/19 | 448 |
| 2025/11/20 | 413 |
| 2025/11/21 | 452 |
| 2025/11/22 | 434 |
| 2025/11/23 | 421 |
| 2025/11/24 | 460 |
| 2025/11/25 | 441 |
| 2025/11/26 | 438 |
| 2025/11/27 | 447 |
| 2025/11/28 | 450 |
| 2025/11/29 | 435 |
| 2025/11/30 | 443 |
Copyright © Adthena. All rights reserved.
November began with 442 advertisers, peaking at 513 on the 7th. A decline followed, ending the month at 443.
