UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – UK

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.76017414
69.23982586
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 19%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 21%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 23.39
uswitch.com 7.71
octopus.energy 7.38
eonnext.com 3.63
hivehome.com 2.89
energyperformancecertificates.co.uk 2.77
edfenergy.com 2.65
iheat.co.uk 1.96
generators-direct.co.uk 1.76
airahome.com 1.73
others 44.13
  • britishgas.co.uk - 23.39%
  • uswitch.com - 7.71%
  • octopus.energy - 7.38%
  • eonnext.com - 3.63%
  • hivehome.com - 2.89%
  • energyperformancecertificates.co.uk - 2.77%
  • edfenergy.com - 2.65%
  • iheat.co.uk - 1.96%
  • generators-direct.co.uk - 1.76%
  • airahome.com - 1.73%
  • others - 44.13%

Copyright © Adthena. All rights reserved.

British Gas leads with 23.39% click share, followed by Uswitch at 7.71%. Octopus Energy captures 7.38%, while ‘others’ dominate with 44.13%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk uswitch.com octopus.energy eonnext.com scottishpower.co.uk edfenergy.com energyperformancecertificates.co.uk hivehome.com iheat.co.uk boxt.co.uk
2026/06/01 21.46% 9.56% 12.87% 4.13% 1.63% 2.78% 2.12% 2.53% 2.84% 2.44%
2026/06/02 22.68% 8.74% 12.6% 4.38% 1.55% 3.33% 2.7% 2.7% 2.88% 2.06%
2026/06/03 22.92% 8.08% 11.28% 3.99% 2.4% 3.47% 2.53% 1.23% 2.56% 1.66%
2026/06/04 21.43% 6.01% 12.6% 4.61% 1.03% 3.61% 3.06% 3.05% 2.45% 2.26%
2026/06/05 20.19% 6.4% 13.12% 4.72% 1.42% 2.84% 2.23% 2.49% 2.68% 2.73%
2026/06/06 20.88% 6.51% 13.46% 5.17% 1.41% 3.19% 2.62% 2.8% 2.56% 2.49%
2026/06/07 21.59% 6.34% 13.31% 4.83% 1.65% 2.83% 2.08% 2.33% 2.44% 3.23%
2026/06/08 21.06% 7.7% 11.55% 4.46% 1.66% 3.27% 2.44% 2.43% 2.12% 1.96%
2026/06/09 21.39% 8.17% 9.78% 5.05% 1.67% 4.29% 2.42% 2.67% 2.74% 1.39%
2026/06/10 20.26% 6.96% 9.25% 5.75% 1.9% 4.11% 3.06% 2.39% 2.96% 1.34%
2026/06/11 19.82% 7.77% 8.57% 5.65% 2.29% 3.85% 2.68% 2.33% 3.48% 1.71%
2026/06/12 17.85% 9.24% 8.03% 4.53% 3.3% 3.5% 2.57% 2.14% 3.42% 1.86%
2026/06/13 19.38% 9.56% 8.35% 6.05% 2.08% 3.35% 2.35% 1% 2.83% 2.08%
2026/06/14 18.41% 11.22% 8.25% 5.05% 0.94% 2.75% 3.45% 1.17% 2.3% 2.61%
2026/06/15 18.6% 10.26% 9.29% 4.69% 1.42% 2.46% 3.62% 1.35% 2.72% 1.61%
2026/06/16 19.43% 9.1% 7.83% 5.24% 1.53% 3.04% 3.47% 0.99% 3.04% 1.61%
2026/06/17 17.07% 10.73% 8.42% 4.1% 2.85% 2.63% 3.98% 1.43% 2.36% 1.71%
2026/06/18 17.52% 8.45% 8.51% 5.37% 1.54% 3.42% 3.39% 1.64% 3.03% 1.84%
2026/06/19 15.79% 10.4% 7.36% 4.86% 1.15% 4.37% 3.7% 2.41% 2.86% 2.05%
2026/06/20 20.66% 10.92% 8.46% 6.67% 0.91% 4.6% 4.2% 3.29% 2.52% 1.34%
2026/06/21 20.03% 11.75% 8.88% 6.22% 1.26% 4.28% 3.05% 2.44% 1.99% 1.85%
2026/06/22 23.51% 11.13% 9.96% 5.09% 0.83% 3.09% 3.87% 2.9% 2.08% 1.37%
2026/06/23 20.91% 12.56% 9.45% 5.94% 2.26% 3.29% 3.23% 2.78% 2.03% 1.64%
2026/06/24 21.32% 12.21% 8.06% 5.1% 2.45% 2.74% 3.46% 0.61% 1.87% 0.92%
2026/06/25 23.77% 12.66% 7.68% 4.93% 2.4% 2.44% 3.82% 0.78% 2.17% 1.26%
2026/06/26 23.51% 13.22% 7.43% 3.72% 1.82% 1.5% 4.29% 1.33% 1.79% 0.84%
2026/06/27 27.67% 11.76% 6.76% 5.57% 2.15% 2.48% 4.41% 0.8% 2.08% 1.51%
2026/06/28 29.3% 10.12% 7.44% 4.86% 2.88% 2.43% 3.43% 1.06% 2.07% 1.29%
2026/06/29 26.48% 11.57% 9.22% 4.7% 3.78% 3.73% 4.28% 1.24% 2.21% 1.13%
2026/06/30 26.24% 14% 8.52% 4.82% 3.06% 3.06% 2.87% 1.8% 1.68% 0.59%
  • britishgas.co.uk
  • uswitch.com
  • octopus.energy
  • eonnext.com
  • scottishpower.co.uk
  • edfenergy.com
  • energyperformancecertificates.co.uk
  • hivehome.com
  • iheat.co.uk
  • boxt.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, British Gas led PPC spend, peaking at 29.30% on June 28. Uswitch and Octopus Energy followed, with Uswitch ending at 14.00% and Octopus at 8.52%. Scottish Power and EDF Energy showed notable fluctuations, while Boxt.co.uk concluded with the lowest share at 0.59%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 559
2026/06/02 547
2026/06/03 553
2026/06/04 563
2026/06/05 575
2026/06/06 541
2026/06/07 555
2026/06/08 563
2026/06/09 541
2026/06/10 538
2026/06/11 553
2026/06/12 537
2026/06/13 502
2026/06/14 505
2026/06/15 474
2026/06/16 476
2026/06/17 498
2026/06/18 479
2026/06/19 468
2026/06/20 420
2026/06/21 413
2026/06/22 438
2026/06/23 451
2026/06/24 443
2026/06/25 427
2026/06/26 416
2026/06/27 400
2026/06/28 404
2026/06/29 409
2026/06/30 411

Copyright © Adthena. All rights reserved.

June began with 559 advertisers, peaking at 575 on June 5. A steady decline followed, ending at 411.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 3.87%
uswitch.com 3.2%
energyperformancecertificates.co.uk 0.94%
theedinburghboilercompany.com 0.72%
fischerfutureheat.com 0.69%
boxt.co.uk -0.54%
hyundaipowerequipment.co.uk -0.55%
ecoflow.com -0.75%
compareairsource.co.uk -1.03%
octopus.energy -2.74%

Copyright © Adthena. All rights reserved.

British Gas and Uswitch surged in click share, gaining 3.87% and 3.2% respectively. Meanwhile, Octopus Energy saw a decline of 2.74%.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date britishgas.co.uk uswitch.com octopus.energy eonnext.com energyperformancecertificates.co.uk edfenergy.com hivehome.com airahome.com iheat.co.uk compareairsource.co.uk
2026/06/01 17.35% 5.34% 13.37% 4.59% 2.3% 2.83% 3.75% 4.1% 1.95% 0.85%
2026/06/02 16.98% 4.93% 11.88% 4.64% 3.01% 3.35% 3.93% 2.72% 2.47% 0.98%
2026/06/03 18.57% 4.67% 10.78% 5.25% 2.87% 2.98% 2.02% 2.22% 2.11% 2.12%
2026/06/04 15.77% 3.31% 11.21% 4.83% 3.4% 3.54% 4.49% 3.11% 2.05% 1.58%
2026/06/05 14.32% 3.27% 13.01% 5.59% 2.45% 2.84% 3.63% 3.4% 2.11% 1.68%
2026/06/06 15.02% 3.47% 13.96% 5.82% 2.76% 3.14% 4.11% 3.14% 2.35% 1.91%
2026/06/07 17.99% 3.26% 13.11% 5.28% 2.25% 2.85% 3.45% 2.49% 1.97% 1.51%
2026/06/08 15.51% 4.4% 10.17% 5.14% 2.95% 3.34% 3.8% 2.3% 1.58% 3.01%
2026/06/09 16.23% 4.29% 8.71% 5.45% 2.72% 4.1% 4.02% 1.2% 2.65% 2.56%
2026/06/10 14.71% 3.7% 7.89% 6.33% 3.36% 4.35% 3.65% 1.61% 2.62% 2.69%
2026/06/11 15.71% 4.29% 7.32% 5.79% 2.89% 3.88% 3.29% 1.48% 2.82% 3.87%
2026/06/12 13.31% 5.14% 6.96% 4.97% 2.93% 3.19% 3.17% 1.84% 3.25% 3.33%
2026/06/13 17.01% 5.58% 7.05% 6.09% 2.48% 3.24% 1.58% 1.42% 2.38% 3.31%
2026/06/14 14.55% 6.56% 7.17% 5.46% 3.9% 3.01% 2.08% 2.06% 1.62% 3.86%
2026/06/15 14.83% 5.58% 8.7% 4.82% 3.89% 2.24% 2.2% 1.83% 2.39% 2.25%
2026/06/16 17.45% 5.06% 7.23% 4.96% 3.84% 2.84% 1.75% 2.22% 2.56% 2.51%
2026/06/17 11.38% 6.13% 7.12% 4.75% 4.35% 3.02% 2.37% 1.92% 2.23% 2.32%
2026/06/18 12.41% 4.35% 6.89% 5.31% 3.55% 3.23% 2.58% 1.53% 3.06% 2.51%
2026/06/19 10.74% 5.73% 5.63% 4.39% 3.99% 4.08% 3.61% 1.62% 2.84% 1.49%
2026/06/20 14.12% 6.71% 7.27% 8.35% 4.69% 5.55% 4.92% 3.28% 1.89% 1.28%
2026/06/21 16.59% 7.36% 8.73% 6.87% 3.72% 4.57% 4.18% 1.81% 1.46% 0.98%
2026/06/22 19.86% 6.4% 9.4% 5.4% 4.8% 2.91% 4.47% 2.23% 1.48% 1.18%
2026/06/23 15.35% 8.12% 8.79% 6.6% 4.12% 3.2% 4.47% 3.19% 1.64% 0.66%
2026/06/24 15.71% 7.81% 7.18% 5.26% 4.14% 2.57% 1.06% 2.33% 1.36% 0.54%
2026/06/25 19.38% 7.82% 6.92% 4.92% 4.76% 2.25% 1.44% 3.11% 1.41% 0.49%
2026/06/26 17.85% 8.23% 6.89% 4.26% 5.39% 1.7% 2.15% 2.4% 1.28% 0.84%
2026/06/27 26.43% 7.29% 6.19% 6.12% 5.19% 3.19% 1.25% 3.33% 1.64% 0.38%
2026/06/28 29.43% 6.44% 6.33% 4.74% 3.96% 2.25% 1.69% 3.08% 1.57% 1.09%
2026/06/29 25.31% 7.58% 8.52% 5.11% 5.25% 3.52% 2.09% 2.13% 1.66% 0.03%
2026/06/30 23.77% 9.44% 7.66% 5.69% 3.7% 3.22% 2.84% 1.76% 1.17% 0.12%
  • britishgas.co.uk
  • uswitch.com
  • octopus.energy
  • eonnext.com
  • energyperformancecertificates.co.uk
  • edfenergy.com
  • hivehome.com
  • airahome.com
  • iheat.co.uk
  • compareairsource.co.uk

Copyright © Adthena. All rights reserved.

British Gas led June with fluctuating impressions, peaking at 29.43% on June 28. Uswitch and Octopus Energy showed steady growth, while E.ON Next and EDF Energy had moderate shares. Hivehome and Airahome saw varied trends, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Charge Your EV For Less https://www.britishgas.co.uk › british-gas › ev-tariff

    From Just 9p per kWh — Got an electric vehicle? Enjoy off-peak electricity between 12am-5am every day! Our EV tariff works...

  2. 2
    Learn how Air Source Heat Pumps work https://www.fischerfutureheat.com

    Learn how Air Source Heat Pumps work - and when Electric Heating might be the smarter choice for comfort, control, and a lower-carbon home

  3. 3
    Heat Pump Installation & Grant - £7,500 Grant On Heat Pumps https://www.hivehome.com › air-source › heat-pump

    Claim a £7,500 Government Grant When You Switch to a Heat Pump With Hive. Live Greener With a Hive Heat Pump. Get a Quote in 4 Easy Steps.

  4. 4
    £34 EPC Certificate - Certificate Issued Same Day https://www.myconstructor.co.uk › energy › certificate

    Get your Energy Performance Certificate quickly at fixed prices. No hidden fees.

  5. 5
    Switch To Our Fixed Price Deal - Half Price Electricity* https://www.scottishpower.co.uk

    New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today. At Selected...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, British Gas entices EV owners with off-peak savings, while Fischer Future Heat educates on air source heat pumps. Hivehome offers substantial grants for greener living, MyConstructor ensures quick EPC certification, and Scottish Power promises peace with fixed tariffs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports