Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 30.6001093995 |
| 69.3998906005 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 54 |
| 46 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| britishgas.co.uk | 25.95 |
| octopus.energy | 6.2 |
| uswitch.com | 4.96 |
| eonnext.com | 3.46 |
| energyperformancecertificates.co.uk | 3.3 |
| hivehome.com | 2.51 |
| boxt.co.uk | 2.46 |
| theunderfloorheatingstore.com | 2.43 |
| bestheating.com | 2.16 |
| homeserve.co.uk | 2.12 |
| others | 44.45 |
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British Gas leads with 25.95% click share, followed by Octopus Energy at 6.2%. Uswitch captures 4.96%, while ‘others’ dominate with 44.45%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | britishgas.co.uk | octopus.energy | uswitch.com | scottishpower.co.uk | eonnext.com | edfenergy.com | energyperformancecertificates.co.uk | iheat.co.uk | homeserve.co.uk | boxt.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 19.71% | 8.32% | 6.43% | 5.06% | 5.95% | 1.07% | 4.46% | 2.97% | 2.43% | 2.12% |
| 2026/04/02 | 19.12% | 6.55% | 6.13% | 4.88% | 6.68% | 0.76% | 3.98% | 2.51% | 3.56% | 3.05% |
| 2026/04/03 | 19.82% | 6.99% | 5.75% | 4.32% | 7.52% | 0.6% | 3.88% | 2.46% | 3.53% | 3.15% |
| 2026/04/04 | 19.14% | 8.8% | 5.92% | 5.28% | 6.96% | 1.07% | 3.81% | 2.34% | 2.85% | 3.59% |
| 2026/04/05 | 18.91% | 6.25% | 6.11% | 4.33% | 6.45% | 2.27% | 3% | 2.87% | 3.09% | 3.96% |
| 2026/04/06 | 19.42% | 5.82% | 6.25% | 4% | 6.37% | 1.5% | 2.71% | 3.37% | 3.52% | 2.89% |
| 2026/04/07 | 18.4% | 5.41% | 5.14% | 4.42% | 5.95% | 3.41% | 3.87% | 2.09% | 2.64% | 3.63% |
| 2026/04/08 | 20.05% | 5.87% | 6.02% | 4.57% | 6.94% | 3.21% | 3.47% | 1.43% | 2.25% | 3.15% |
| 2026/04/09 | 20.2% | 4.72% | 5.79% | 4.38% | 7.08% | 3.42% | 2.72% | 1.59% | 1.6% | 3.67% |
| 2026/04/10 | 21.26% | 8.05% | 4.98% | 4.84% | 6.27% | 2.97% | 2.78% | 1.59% | 1.94% | 2.78% |
| 2026/04/11 | 18.96% | 6.98% | 5.49% | 4.84% | 6.82% | 3.78% | 3.54% | 1.71% | 2.2% | 3.59% |
| 2026/04/12 | 19.41% | 7.07% | 5.98% | 4.44% | 7.27% | 2.47% | 3.14% | 1.45% | 1.9% | 3.72% |
| 2026/04/13 | 19.99% | 8.05% | 5.96% | 4.11% | 5.8% | 1.94% | 2.93% | 1.61% | 1.67% | 2.69% |
| 2026/04/14 | 19.4% | 8.37% | 7.86% | 4.02% | 4.36% | 2.77% | 4.3% | 1.91% | 2.08% | 2.38% |
| 2026/04/15 | 19.19% | 8.7% | 7.55% | 3.01% | 3.73% | 3.16% | 3.74% | 2.28% | 2.12% | 2.24% |
| 2026/04/16 | 19.05% | 8.45% | 6.42% | 3.54% | 3.26% | 1.68% | 3.41% | 2.15% | 2.33% | 1.83% |
| 2026/04/17 | 20.41% | 8.54% | 6.93% | 3.17% | 4.23% | 2.59% | 3.64% | 1.67% | 2.98% | 2.25% |
| 2026/04/18 | 17.29% | 7.97% | 6.71% | 3.31% | 5.18% | 5.24% | 3.04% | 2.52% | 2.05% | 3.26% |
| 2026/04/19 | 17.83% | 7.87% | 5.32% | 2.65% | 6.39% | 3.64% | 2.38% | 1.35% | 3.26% | 3.59% |
| 2026/04/20 | 20.17% | 9.82% | 7.35% | 3.68% | 5.03% | 3.12% | 3% | 2.06% | 1.65% | 2.69% |
| 2026/04/21 | 22.48% | 9.06% | 7.66% | 3.95% | 4.67% | 2.62% | 2.65% | 1.77% | 2.81% | 2.04% |
| 2026/04/22 | 21.16% | 8.02% | 6.24% | 3.96% | 5.33% | 2.4% | 2.61% | 2.36% | 2.08% | 2.4% |
| 2026/04/23 | 20.47% | 9.71% | 6.15% | 4.45% | 5.63% | 2.54% | 2.06% | 2.82% | 2.11% | 2.23% |
| 2026/04/24 | 21.4% | 10.89% | 6.24% | 2.96% | 5.34% | 2.02% | 1.88% | 1.93% | 2.27% | 2.09% |
| 2026/04/25 | 19.27% | 11.49% | 6.42% | 3.71% | 5.31% | 2.54% | 1.94% | 2.27% | 2.4% | 2.54% |
| 2026/04/26 | 20.63% | 10.47% | 5.64% | 2.85% | 6.5% | 1.77% | 0.66% | 2.51% | 2.12% | 2.59% |
| 2026/04/27 | 18.98% | 11.06% | 6.67% | 4.71% | 5.02% | 3.09% | 3.71% | 1.85% | 1.8% | 2.13% |
| 2026/04/28 | 19.68% | 10.95% | 7.29% | 5.17% | 4.57% | 2.89% | 3.14% | 2.02% | 1.92% | 2.17% |
| 2026/04/29 | 19.19% | 9.72% | 5.2% | 4.25% | 5.14% | 2.26% | 2.02% | 2.39% | 2.8% | 2.8% |
| 2026/04/30 | 18.47% | 12.9% | 6.62% | 4.62% | 3.83% | 2.73% | 2.69% | 2.61% | 2.45% | 1.97% |
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British Gas led April with fluctuating spend, peaking at 22.48% on the 21st. Octopus Energy surged late, reaching 12.9% on the 30th. Uswitch and Scottish Power showed steady trends, while E.ON Next and EDF Energy had varied performances.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 360 |
| 2026/04/02 | 384 |
| 2026/04/03 | 391 |
| 2026/04/04 | 386 |
| 2026/04/05 | 395 |
| 2026/04/06 | 415 |
| 2026/04/07 | 400 |
| 2026/04/08 | 399 |
| 2026/04/09 | 388 |
| 2026/04/10 | 380 |
| 2026/04/11 | 379 |
| 2026/04/12 | 366 |
| 2026/04/13 | 379 |
| 2026/04/14 | 377 |
| 2026/04/15 | 370 |
| 2026/04/16 | 383 |
| 2026/04/17 | 364 |
| 2026/04/18 | 357 |
| 2026/04/19 | 343 |
| 2026/04/20 | 359 |
| 2026/04/21 | 342 |
| 2026/04/22 | 362 |
| 2026/04/23 | 359 |
| 2026/04/24 | 352 |
| 2026/04/25 | 305 |
| 2026/04/26 | 325 |
| 2026/04/27 | 338 |
| 2026/04/28 | 341 |
| 2026/04/29 | 359 |
| 2026/04/30 | 344 |
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April began with 360 advertisers, peaking at 415 on April 6. A decline followed, ending the month at 344.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Octopus.energy and hivehome.com surged with click share increases of 1.69 and 1.57, respectively. Meanwhile, fischerfutureheat.com faced a decline of 1.44.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | britishgas.co.uk | octopus.energy | eonnext.com | energyperformancecertificates.co.uk | hivehome.com | airahome.com | uswitch.com | scottishpower.co.uk | edfenergy.com | homeserve.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 15.41% | 8.16% | 5.69% | 6.6% | 0.35% | 3.25% | 3.21% | 3.53% | 1.05% | 2.57% |
| 2026/04/02 | 13.08% | 6.67% | 7.22% | 5.83% | 0.74% | 2.54% | 3.23% | 3.52% | 0.76% | 3.65% |
| 2026/04/03 | 13.91% | 7.19% | 8.37% | 5.42% | 2.01% | 1.94% | 2.88% | 3.28% | 0.43% | 3.5% |
| 2026/04/04 | 13.97% | 7.76% | 7.64% | 5.18% | 1.81% | 3.4% | 3.19% | 3.96% | 0.91% | 3.09% |
| 2026/04/05 | 13.12% | 5.67% | 6.69% | 4.23% | 1.72% | 3.22% | 3.21% | 2.89% | 1.89% | 3.16% |
| 2026/04/06 | 12.26% | 5.63% | 6.02% | 3.7% | 1.3% | 3.09% | 3.49% | 2.7% | 1.45% | 3.51% |
| 2026/04/07 | 12.2% | 5.84% | 6.59% | 5.47% | 1.47% | 4.32% | 2.94% | 3.14% | 3.04% | 2.62% |
| 2026/04/08 | 12.71% | 6.12% | 8.02% | 5.02% | 0.88% | 4.01% | 3.31% | 3.2% | 3.76% | 2.5% |
| 2026/04/09 | 13.2% | 4.89% | 8.19% | 3.86% | 2.32% | 1.65% | 2.86% | 2.56% | 3.2% | 1.57% |
| 2026/04/10 | 14.97% | 8.23% | 7.05% | 3.52% | 3.19% | 4.15% | 2.71% | 3.58% | 2.7% | 1.79% |
| 2026/04/11 | 13.31% | 6.55% | 7.14% | 4.92% | 3.03% | 3.16% | 3.39% | 3.54% | 3.78% | 2.51% |
| 2026/04/12 | 14.06% | 8.01% | 9.07% | 4.58% | 1.7% | 3.92% | 4.21% | 3.18% | 2.77% | 1.91% |
| 2026/04/13 | 13.43% | 7.9% | 6.53% | 4.1% | 1.91% | 2.95% | 3.3% | 2.8% | 2.5% | 1.64% |
| 2026/04/14 | 13.98% | 8.06% | 4.7% | 6.18% | 2.02% | 2.08% | 4.3% | 2.69% | 2.46% | 2.04% |
| 2026/04/15 | 15.51% | 7.94% | 3.87% | 5.21% | 2.8% | 2.51% | 4.29% | 1.96% | 2.79% | 2.24% |
| 2026/04/16 | 12.61% | 8.65% | 3.65% | 4.76% | 2.18% | 1.79% | 3.32% | 2.35% | 2.04% | 1.95% |
| 2026/04/17 | 16.17% | 8.65% | 5.6% | 4.98% | 2.36% | 2.58% | 3.71% | 2.15% | 3.15% | 2.68% |
| 2026/04/18 | 11.36% | 7.67% | 6.27% | 4.21% | 4.17% | 2.79% | 4.26% | 1.87% | 5.77% | 1.88% |
| 2026/04/19 | 12.1% | 7.63% | 7.37% | 3.25% | 4.6% | 1% | 3.18% | 1.58% | 4.01% | 3.2% |
| 2026/04/20 | 16.27% | 9.6% | 5.96% | 4.24% | 4.36% | 2.73% | 4.06% | 2.31% | 3.1% | 1.81% |
| 2026/04/21 | 18.57% | 9.18% | 5.11% | 3.61% | 3.76% | 2.28% | 3.98% | 2.29% | 2.81% | 2.68% |
| 2026/04/22 | 18.01% | 7.55% | 5.75% | 3.55% | 4.68% | 2.51% | 3.2% | 2.69% | 2.76% | 2.12% |
| 2026/04/23 | 15.37% | 8% | 7.48% | 2.99% | 3.84% | 2.78% | 3.01% | 2.8% | 2.73% | 2.13% |
| 2026/04/24 | 22.03% | 9.94% | 6.49% | 2.41% | 4.1% | 1.71% | 3.13% | 1.57% | 2.3% | 2.34% |
| 2026/04/25 | 13.6% | 11.49% | 6.21% | 2.59% | 5.47% | 4.09% | 3.73% | 2.38% | 2.93% | 2.2% |
| 2026/04/26 | 15.76% | 10.31% | 7.74% | 1.11% | 4.22% | 3.63% | 3.49% | 1.59% | 2.06% | 1.94% |
| 2026/04/27 | 16.09% | 10% | 5.23% | 5.16% | 3.52% | 3.13% | 3.55% | 3.08% | 2.81% | 1.91% |
| 2026/04/28 | 16.74% | 9.97% | 5.51% | 4.35% | 3.75% | 2.45% | 3.94% | 3.51% | 2.73% | 1.9% |
| 2026/04/29 | 15.88% | 8.9% | 5.44% | 3.1% | 3.73% | 2.25% | 2.74% | 2.95% | 3.13% | 2.91% |
| 2026/04/30 | 12.78% | 11.93% | 4.65% | 4.43% | 4.22% | 3.88% | 3.2% | 3.17% | 2.87% | 2.05% |
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April saw British Gas dominate with a peak impression share of 22.03% on the 24th. Octopus Energy surged to 11.93% by month’s end. E.ON Next fluctuated, ending at 4.65%. Energy Performance Certificates dipped to 1.11% on the 26th.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of energy efficiency, British Gas entices with a cost-effective EV tariff, while Compare Companies highlights substantial savings on heat pumps. CORGI HomePlan offers enticing boiler cover deals, and E.ON Next personalizes heat pump choices. Scottish Power promises stability with fixed-price electricity.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste Energy Efficiency April 2026 Report
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Data within the UK Energy, Utilities & Waste Energy Efficiency April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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