UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – UK

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.1346567759
60.8653432241
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 17%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 24.25
uswitch.com 7.42
octopus.energy 6.87
hivehome.com 3.28
airahome.com 3.16
eonnext.com 2.32
energyperformancecertificates.co.uk 2.26
boxt.co.uk 2.1
glowgreenltd.com 2.09
generators-direct.co.uk 2.08
others 44.17
  • britishgas.co.uk - 24.25%
  • uswitch.com - 7.42%
  • octopus.energy - 6.87%
  • hivehome.com - 3.28%
  • airahome.com - 3.16%
  • eonnext.com - 2.32%
  • energyperformancecertificates.co.uk - 2.26%
  • boxt.co.uk - 2.1%
  • glowgreenltd.com - 2.09%
  • generators-direct.co.uk - 2.08%
  • others - 44.17%

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British Gas leads with 24.25% click share, followed by Uswitch at 7.42%. Octopus Energy captures 6.87%, while ‘others’ dominate with 44.17%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk uswitch.com octopus.energy iheat.co.uk hivehome.com energyperformancecertificates.co.uk boxt.co.uk eonnext.com airahome.com glowgreenltd.com
2026/09/01 30.77% 4.94% 6.15% 4.36% 4.9% 1.12% 3.87% 2.71% 3.8% 1.4%
2026/09/02 26.61% 6.6% 6.76% 3.31% 4.26% 1.82% 2.98% 2.66% 4.85% 1.71%
2026/09/03 27.18% 4.52% 7% 3.82% 3.87% 1.98% 3.84% 2.61% 4.37% 2.42%
2026/09/04 23.68% 5.89% 7.09% 2.99% 1.1% 2.31% 3.64% 3.4% 3.63% 2.41%
2026/09/05 20.76% 6.34% 7.9% 2.08% 1.3% 2.06% 4.44% 3.11% 3.59% 2.59%
2026/09/06 19.53% 8.06% 7.35% 3.42% 2.05% 2.44% 4.19% 3.76% 2.4% 3.44%
2026/09/07 20.91% 6.96% 8.24% 2.97% 1.82% 3.34% 3.82% 2.6% 2.55% 3.87%
2026/09/08 23.47% 7.18% 6.86% 3.85% 3.5% 2.14% 3.51% 3.06% 2.92% 2.6%
2026/09/09 24.69% 6.08% 6.27% 2.67% 3.83% 2.97% 3.07% 3.2% 2.96% 1.61%
2026/09/10 25.19% 7.17% 6.61% 3.39% 1.48% 1.94% 4.27% 3.32% 2.78% 2.28%
2026/09/11 28.21% 4.12% 6.64% 2.87% 2.37% 1.58% 5.24% 3.5% 3.31% 1.04%
2026/09/12 33.01% 4.09% 6.62% 1.99% 2.14% 0.81% 6.43% 3.39% 2% 0.98%
2026/09/13 33.22% 3.82% 5.27% 1.96% 3.34% 2.14% 6.61% 3.05% 2.09% 0.3%
2026/09/14 33.9% 2.96% 6.27% 2.15% 3.53% 2.01% 5.43% 2.32% 1.59% 1.5%
2026/09/15 29.81% 5.35% 6.15% 2.26% 2.71% 1.86% 4.17% 2.85% 3.45% 1.79%
2026/09/16 24.04% 8.7% 7.18% 2.3% 0.93% 2.73% 3.87% 2.89% 2.08% 2.15%
2026/09/17 25.06% 9.94% 5.84% 2.22% 2.18% 2.36% 3.91% 2.83% 1.8% 1.65%
2026/09/18 24.94% 10.92% 7.78% 2.54% 2.28% 1.55% 3.61% 2.49% 1.98% 1.92%
2026/09/19 24.47% 10.09% 7.64% 1.26% 2.45% 2.75% 3.36% 2.8% 2.88% 1.92%
2026/09/20 23.79% 10.31% 8.54% 1.91% 2.19% 2.52% 3.43% 3.17% 3.19% 2.46%
2026/09/21 24.41% 8.64% 8.54% 1.43% 2.54% 2.95% 2.6% 2.29% 2.87% 2.89%
2026/09/22 25.79% 8.5% 7.54% 2.05% 2.79% 2.65% 2.28% 2.74% 2.25% 1.97%
2026/09/23 26% 10.03% 7.53% 2.1% 2.15% 2.89% 2.34% 2.69% 2.69% 1.89%
2026/09/24 23.44% 7.58% 6.88% 2.19% 2.3% 2.33% 2.58% 2.68% 1.73% 3.32%
2026/09/25 26.89% 9.09% 7.29% 1.79% 2.34% 3.16% 2.41% 2.67% 2.86% 2.55%
2026/09/26 28.7% 8.6% 6.77% 1.9% 2.05% 2.51% 2.34% 2.92% 2.96% 2.75%
2026/09/27 30% 9.16% 7.16% 1.86% 2% 2.61% 3.01% 3.25% 2.43% 2.76%
2026/09/28 26.48% 9.15% 7.39% 1.92% 2.38% 2.42% 2.16% 2.38% 3.19% 3.07%
2026/09/29 26.72% 9.49% 6.59% 2.75% 2.97% 2.87% 2.38% 2.18% 1.91% 1.68%
2026/09/30 26.66% 11.29% 4.61% 3.6% 2.47% 2.46% 1.83% 1.44% 1.3% 1.22%
  • britishgas.co.uk
  • uswitch.com
  • octopus.energy
  • iheat.co.uk
  • hivehome.com
  • energyperformancecertificates.co.uk
  • boxt.co.uk
  • eonnext.com
  • airahome.com
  • glowgreenltd.com

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British Gas started September strong, peaking at 33.90% mid-month, but ended at 26.66%. Uswitch rose steadily, closing at 11.29%. Octopus Energy fluctuated, finishing at 4.61%. Iheat and Hivehome showed minor variations, while Glowgreenltd’s share decreased to 1.22%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 362
2026/09/02 399
2026/09/03 404
2026/09/04 423
2026/09/05 423
2026/09/06 427
2026/09/07 448
2026/09/08 438
2026/09/09 432
2026/09/10 430
2026/09/11 401
2026/09/12 381
2026/09/13 372
2026/09/14 351
2026/09/15 375
2026/09/16 384
2026/09/17 392
2026/09/18 394
2026/09/19 389
2026/09/20 395
2026/09/21 414
2026/09/22 420
2026/09/23 395
2026/09/24 394
2026/09/25 397
2026/09/26 386
2026/09/27 378
2026/09/28 387
2026/09/29 374
2026/09/30 357

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September saw a dynamic shift in advertisers, starting at 362 and peaking at 448 on the 7th. A decline followed, ending the month at 357.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
uswitch.com 3.26%
heatable.co.uk 1.19%
jackery.com 1.17%
ecoflow.com 0.97%
theheatpumpwarehouse.co.uk 0.93%
eonnext.com -0.63%
worcester-bosch.co.uk -0.68%
homeserve.co.uk -0.91%
boxt.co.uk -1.21%
moneysupermarket.com -1.23%

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In the past month, uswitch.com surged with a 3.26% click share increase, while moneysupermarket.com dropped by 1.23%.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date britishgas.co.uk uswitch.com octopus.energy hivehome.com jackery.com energyperformancecertificates.co.uk airahome.com eonnext.com glowgreenltd.com boxt.co.uk
2026/09/01 20.03% 2.12% 6.87% 8.32% 1.3% 1.29% 6.61% 3.59% 1.74% 1.76%
2026/09/02 16.7% 3.39% 7.38% 7.25% 0.83% 2.14% 7.56% 3.49% 2.17% 2.41%
2026/09/03 16.31% 3.18% 7.22% 6.88% 1.2% 2.24% 6.54% 3.22% 3.16% 2.46%
2026/09/04 13.61% 3.44% 8.05% 1.99% 1.08% 2.53% 5.47% 4.55% 3.04% 1.88%
2026/09/05 13.77% 4.3% 8.72% 2.5% 0.94% 2.21% 5.26% 3.5% 2.89% 2.61%
2026/09/06 11.18% 5.42% 8.48% 3.66% 0.56% 2.78% 3.61% 5.01% 4.37% 2.3%
2026/09/07 12.12% 4.7% 9.04% 3.05% 1.34% 3.62% 3.79% 3.5% 4.66% 2.58%
2026/09/08 13.65% 4.9% 7.63% 6.02% 0.86% 2.43% 4.48% 3.94% 3.38% 2.32%
2026/09/09 14.89% 3.92% 6.69% 6.94% 1% 3.46% 4.36% 3.59% 2.2% 1.95%
2026/09/10 17.38% 4.71% 6.72% 2.54% 1.64% 2.29% 4.25% 3.94% 2.58% 2.93%
2026/09/11 17.85% 2.45% 7.11% 4.12% 1.17% 1.87% 5.25% 4.35% 1.58% 3.53%
2026/09/12 21.89% 2.3% 8.1% 4.01% 2.7% 0.92% 3.55% 4.18% 1.22% 3.96%
2026/09/13 22.81% 1.8% 6.55% 5.77% 1.35% 2.57% 3.3% 4.05% 0.3% 4.1%
2026/09/14 21.72% 1.92% 7.84% 6.09% 1.92% 2.44% 2.35% 3% 1.79% 3.64%
2026/09/15 17.59% 3.19% 7.67% 4.63% 2.6% 2.02% 5.12% 2.94% 2.27% 2.27%
2026/09/16 13.79% 5.59% 8.16% 2.01% 2.48% 3.09% 3.28% 3.07% 2.59% 2.05%
2026/09/17 14.42% 7.64% 6.55% 3.87% 2.55% 2.85% 3.03% 3.39% 2.36% 2.18%
2026/09/18 14.7% 7.4% 9.04% 4.42% 2.63% 1.78% 3.21% 2.89% 2.76% 2.03%
2026/09/19 14.39% 7.26% 9.27% 4.57% 2.63% 3.15% 4.34% 2.93% 2.52% 1.59%
2026/09/20 12.96% 6.9% 9.89% 4.26% 2.73% 2.83% 5.3% 3.5% 2.84% 1.71%
2026/09/21 14.04% 5.66% 9.29% 4.65% 3.03% 3.28% 4.73% 3.01% 3.64% 1.39%
2026/09/22 15.75% 5.02% 9.64% 4.72% 2.55% 2.98% 3.44% 3.07% 2.41% 1.03%
2026/09/23 15.49% 5.74% 8.25% 4.2% 3.11% 3.3% 3.95% 3.06% 2.45% 1.08%
2026/09/24 15.16% 4.64% 7.53% 4.19% 2.95% 2.59% 2.61% 3.27% 4.12% 1.32%
2026/09/25 17.71% 5.54% 10.24% 4.37% 3.16% 3.46% 4.41% 2.91% 3.3% 1.17%
2026/09/26 20.64% 5.18% 7.48% 3.75% 3.16% 2.8% 4.96% 3.12% 3.82% 0.95%
2026/09/27 21.05% 6.43% 8% 3.47% 3.03% 2.92% 3.99% 3.42% 3.28% 1.38%
2026/09/28 17.16% 5.37% 10.27% 4.24% 2.4% 2.59% 4.6% 2.83% 4.19% 1.04%
2026/09/29 19.74% 5.52% 7.23% 4.65% 3.04% 2.83% 2.67% 2.35% 2.13% 1.03%
2026/09/30 18.07% 7.83% 5.36% 4.49% 3.03% 2.66% 1.76% 1.54% 1.42% 1.12%
  • britishgas.co.uk
  • uswitch.com
  • octopus.energy
  • hivehome.com
  • jackery.com
  • energyperformancecertificates.co.uk
  • airahome.com
  • eonnext.com
  • glowgreenltd.com
  • boxt.co.uk

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British Gas started September strong, peaking mid-month, then fluctuated, ending at 18.07%. Uswitch saw a steady rise, closing at 7.83%. Octopus Energy peaked late, finishing at 5.36%. Hivehome’s share varied, ending at 4.49%. Jackery’s share increased, closing at 3.03%. Energy Performance Certificates fluctuated, ending at 2.66%. Airahome’s share declined, finishing at 1.76%. Eonnext’s share decreased, closing at 1.54%. Glowgreenltd’s share dropped, ending at 1.42%. Boxt’s share decreased, finishing at 1.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Fix & Fall 2 Year Fixed Tariff - Our New Fix & Fall Tariff https://www.britishgas.co.uk › british-gas › energy-quote

    Get our 2-year fixed tariff, that drops if energy prices drop in July 2027. T&Cs apply.

  2. 2
    Order Your EPC in 60 Seconds | Recommended by Octopus... https://www.energyperformancecertificates.co.uk

    Simple online booking. Local accredited assessors. Easy tracking from start to finish. Ideal for landlords, sellers and agents. Bulk discounts on multi-property orders. Track Your Order Online.

  3. 3
    Book An Energy Audit https://www.ennovus.co.uk

    Find Hidden Energy Waste — Practical energy assessments to improve performance & reduce costs.

  4. 4
    EPC - £79 Fixed Fee | No Misleading 'From' Price https://www.nationwideepc.com

    Get your Energy Performance Certificate (EPC) fast, friendly, and fixed-price service. Fast, professional EPC service nationwide. Trusted by thousands of UK customers. Local Assessors.

  5. 5
    Just launched: Octopus Charge - Price Including Installs https://www.octopus.energy › ev › charging

    We'll check whether you're eligible for any grants too. Independently endorsed by Which? Trusted...

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In the competitive landscape of energy and utilities, British Gas stands out with its “Fix & Fall” tariff, offering a unique promise of price drops. Meanwhile, energyperformancecertificates.co.uk and nationwideepc.com emphasize convenience and transparency in obtaining EPCs. Ennovus focuses on uncovering hidden energy waste, while Octopus Energy introduces a new charging solution, highlighting eligibility for grants. Each advertiser crafts a distinct narrative, appealing to diverse consumer needs.

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