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UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – UK

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.6911473465
69.3088526535
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 19%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 25.32
uswitch.com 8.15
octopus.energy 5.88
eonnext.com 4.15
energyperformancecertificates.co.uk 3.59
jackery.com 3.06
hivehome.com 2.43
edfenergy.com 2.16
airahome.com 2.12
bestheating.com 1.92
others 41.22
  • britishgas.co.uk - 25.32%
  • uswitch.com - 8.15%
  • octopus.energy - 5.88%
  • eonnext.com - 4.15%
  • energyperformancecertificates.co.uk - 3.59%
  • jackery.com - 3.06%
  • hivehome.com - 2.43%
  • edfenergy.com - 2.16%
  • airahome.com - 2.12%
  • bestheating.com - 1.92%
  • others - 41.22%

Copyright © Adthena. All rights reserved.

British Gas leads with 25.32% click share, followed by Uswitch at 8.15%. Octopus Energy captures 5.88%, while ‘others’ dominate with 41.22%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk uswitch.com octopus.energy eonnext.com energyperformancecertificates.co.uk edfenergy.com airahome.com moneysupermarket.com hivehome.com homeserve.co.uk
2026/07/01 27.88% 16.6% 7.46% 4.43% 4.47% 2.56% 1.45% 1.97% 1.98% 2.28%
2026/07/02 26.92% 11.96% 9.73% 7.37% 2.81% 4.14% 1.58% 3.04% 2.58% 1.76%
2026/07/03 24.62% 12.56% 8.2% 7.01% 3.42% 2.52% 1.53% 1.52% 1.94% 2.62%
2026/07/04 22.54% 10.78% 8.84% 6.67% 3.09% 2.47% 2.01% 1.75% 2.09% 2.11%
2026/07/05 22.58% 11.92% 9.44% 5.21% 3.8% 1.7% 1.57% 2.22% 2.39% 1.95%
2026/07/06 23.75% 10.69% 8.77% 6.15% 3.68% 2.36% 1.98% 2.57% 1.76% 1.38%
2026/07/07 24.9% 10.7% 9.55% 5.33% 2.78% 1.55% 1.2% 3.26% 2.47% 1.26%
2026/07/08 23.66% 9.62% 8.28% 6.35% 3.75% 1.5% 1.83% 2.92% 2.05% 1.07%
2026/07/09 23.82% 8.75% 8.7% 6.39% 4.23% 1.46% 1.92% 2.88% 1.35% 1.2%
2026/07/10 25.82% 8.84% 9.21% 5.78% 3.6% 1.32% 1.64% 3.45% 0.91% 1.68%
2026/07/11 24.97% 9.86% 10.78% 6.59% 4.18% 1.33% 1.97% 1.85% 1.36% 1.92%
2026/07/12 24.21% 9.5% 9.96% 6.35% 3.33% 1.8% 2.36% 1.7% 2.44% 2.71%
2026/07/13 23.52% 9.29% 9.31% 5.05% 4.73% 1.88% 2.06% 1.19% 1.71% 2.1%
2026/07/14 24.06% 8.78% 6.58% 3.77% 4.65% 2.03% 1.51% 1.8% 1.46% 1.66%
2026/07/15 23.76% 8.87% 7.04% 5.58% 3.01% 3.2% 3.59% 1.49% 2.69% 2.06%
2026/07/16 26% 9.67% 7.93% 6.69% 3.84% 3.53% 2.46% 2.38% 1.91% 2.07%
2026/07/17 26.88% 9.29% 8.86% 4.17% 3.99% 3.16% 2.09% 1.31% 0.49% 2.05%
2026/07/18 23.46% 10.2% 8.97% 4.92% 3.13% 3.43% 2.9% 1.28% 0.89% 2.16%
2026/07/19 28.31% 11.36% 10.44% 6.81% 3.5% 2.16% 1.59% 2.35% 2.03% 2.54%
2026/07/20 23.68% 10.68% 9.26% 5.79% 3.54% 3.51% 2.51% 1.96% 0.83% 1.29%
2026/07/21 23.79% 8.67% 6.5% 3.72% 4.59% 2% 1.51% 1.77% 1.44% 1.65%
2026/07/22 24.33% 9.8% 8.55% 5.15% 3.19% 2.36% 1.68% 1.81% 0.99% 2.22%
2026/07/23 23.32% 8.91% 8.87% 6.58% 3.01% 2.56% 1.47% 1.98% 1.51% 1.86%
2026/07/24 23.7% 8.11% 7.58% 5.35% 5.38% 2.32% 2.79% 1.69% 1.34% 1.26%
2026/07/25 22.8% 9.21% 8.91% 5.86% 3.98% 2.88% 3.1% 2.67% 2.37% 2.01%
2026/07/26 22.66% 5.8% 9.26% 6.21% 2.36% 3.54% 2.25% 2.34% 2.05% 2.32%
2026/07/27 20.99% 8.09% 7.75% 5.1% 3.82% 3.49% 2.81% 2.76% 2.35% 1.9%
2026/07/28 18.76% 8.33% 9.48% 5.29% 3.31% 4.06% 2.15% 3.18% 3.38% 1.72%
2026/07/29 20.15% 8.55% 6.01% 5.93% 3.45% 4.39% 1.66% 2.51% 2.74% 1.46%
2026/07/30 25.74% 6.79% 4.71% 3.84% 3.52% 2.89% 2% 3.95% 2.37% 2.11%
2026/07/31 25.57% 8.34% 5.17% 3.8% 2.97% 2.59% 2.24% 2.04% 1.91% 1.17%
  • britishgas.co.uk
  • uswitch.com
  • octopus.energy
  • eonnext.com
  • energyperformancecertificates.co.uk
  • edfenergy.com
  • airahome.com
  • moneysupermarket.com
  • hivehome.com
  • homeserve.co.uk

Copyright © Adthena. All rights reserved.

British Gas led July’s PPC spend, peaking mid-month at 28.31%. Uswitch and Octopus Energy followed, with fluctuating trends. By month’s end, British Gas maintained dominance, closing at 25.57%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 348
2026/07/02 369
2026/07/03 396
2026/07/04 403
2026/07/05 386
2026/07/06 399
2026/07/07 391
2026/07/08 382
2026/07/09 393
2026/07/10 398
2026/07/11 387
2026/07/12 387
2026/07/13 398
2026/07/14 408
2026/07/15 388
2026/07/16 365
2026/07/17 378
2026/07/18 343
2026/07/19 344
2026/07/20 339
2026/07/21 408
2026/07/22 432
2026/07/23 424
2026/07/24 414
2026/07/25 425
2026/07/26 434
2026/07/27 387
2026/07/28 413
2026/07/29 369
2026/07/30 340
2026/07/31 346

Copyright © Adthena. All rights reserved.

Advertisers surged from 348 to 434 mid-month, peaking on July 26. The month concluded with a slight dip to 346.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
edfenergy.com 0.73%
boxt.co.uk 0.72%
theedinburghboilercompany.com 0.35%
loveenergysavings.com 0.31%
airahome.com 0.27%
theheatpumpwarehouse.co.uk -0.27%
britishgas.co.uk -0.58%
uswitch.com -0.7%
generators-direct.co.uk -0.7%
jackery.com -1.1%

Copyright © Adthena. All rights reserved.

In the past month, edfenergy.com and boxt.co.uk surged with click share increases of 0.73 and 0.72, respectively. Conversely, jackery.com experienced a decline of -1.1.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk uswitch.com octopus.energy eonnext.com energyperformancecertificates.co.uk airahome.com jackery.com hivehome.com edfenergy.com fischerfutureheat.com
2026/07/01 22.63% 11.39% 7.67% 5.12% 5.92% 2.14% 2.38% 3.1% 2.9% 2.25%
2026/07/02 25.77% 7.49% 11.1% 7.97% 3.33% 2.3% 1.53% 3.66% 4.62% 1.45%
2026/07/03 18.46% 7.83% 7.08% 8.45% 4.22% 1.94% 2.12% 2.91% 2.45% 2.99%
2026/07/04 17.51% 6.84% 8.82% 7.34% 3.77% 2.6% 3.16% 2.95% 2.29% 1.1%
2026/07/05 15.35% 8.6% 8.19% 5.23% 4.56% 2.24% 3.84% 3.69% 1.72% 0.98%
2026/07/06 19.43% 6.29% 7.57% 8.34% 4.32% 2.33% 2.92% 2.48% 2.48% 1.7%
2026/07/07 17.82% 6.36% 8.69% 6.28% 3.82% 1.7% 3.76% 3.97% 1.78% 1.92%
2026/07/08 21.37% 5.28% 6.55% 6.96% 4.38% 2.47% 4.8% 3.11% 1.63% 1.95%
2026/07/09 18.07% 5.69% 7.18% 6.5% 5.15% 2.43% 4.51% 2.2% 1.2% 1.2%
2026/07/10 17.37% 5.51% 9.21% 6.32% 4.6% 2.37% 5.44% 1.51% 1.21% 2.31%
2026/07/11 17.01% 5.51% 8.64% 6.75% 5.32% 2.7% 6.55% 2% 1.43% 2.87%
2026/07/12 20.98% 4.71% 8.95% 6.57% 4.01% 2.99% 3.84% 3.48% 2.02% 3.68%
2026/07/13 16.77% 4.82% 8.52% 5.01% 5.73% 2.74% 4.21% 2.56% 2.11% 3.59%
2026/07/14 18.1% 4.52% 5.27% 3.13% 5.42% 2.06% 4.52% 2.18% 2.09% 3.03%
2026/07/15 15.3% 5.07% 6.02% 5.73% 3.72% 4.75% 2.88% 3.95% 3.39% 2.79%
2026/07/16 20.9% 6.3% 7.62% 7.45% 5.22% 3.54% 0.08% 3.3% 4.17% 2.97%
2026/07/17 17.42% 5.71% 8.61% 4.98% 5.48% 3.2% 0.91% 0.97% 4.34% 1.54%
2026/07/18 15.27% 6.74% 8.57% 5.22% 4.69% 4.59% 1.48% 1.44% 4.19% 1.19%
2026/07/19 23.81% 6.68% 9.06% 7.98% 4.68% 2.7% 0.93% 3.6% 2.86% 1.52%
2026/07/20 15.98% 6.81% 9.26% 7.11% 4.65% 3.96% 0.11% 1.43% 5.12% 2.11%
2026/07/21 18.1% 4.52% 5.27% 3.13% 5.42% 2.06% 4.52% 2.18% 2.09% 3.03%
2026/07/22 18.03% 5.55% 7.21% 5.39% 4.09% 2.37% 3.6% 1.68% 2.67% 2.46%
2026/07/23 16.86% 5.15% 7.52% 7.12% 3.88% 2.16% 3.89% 2.47% 2.65% 2.89%
2026/07/24 15.48% 4.84% 6.49% 5.79% 7.01% 4.02% 3.69% 2.32% 2.24% 3.47%
2026/07/25 17.49% 4.9% 8.69% 6.44% 4.86% 4.33% 2.33% 3.72% 3.25% 2.34%
2026/07/26 15.74% 3.52% 7.79% 6.49% 3.47% 3.44% 3.59% 3.29% 3.9% 2.72%
2026/07/27 13.94% 4.71% 7.22% 5.81% 5.25% 4.14% 1.15% 3.86% 3.79% 2.77%
2026/07/28 13.09% 5.35% 10.32% 6.24% 4.25% 3.38% 1.6% 5.27% 4.24% 2.99%
2026/07/29 11.86% 4.93% 5.15% 6.89% 4.83% 2.59% 1.34% 4.32% 4.44% 0.74%
2026/07/30 18.14% 3.95% 4.38% 4.11% 4.91% 3.31% 2.87% 3.88% 2.62% 0.98%
2026/07/31 15.5% 4.99% 4.64% 4.31% 3.98% 3.48% 3.46% 2.92% 2.47% 0.7%
  • britishgas.co.uk
  • uswitch.com
  • octopus.energy
  • eonnext.com
  • energyperformancecertificates.co.uk
  • airahome.com
  • jackery.com
  • hivehome.com
  • edfenergy.com
  • fischerfutureheat.com

Copyright © Adthena. All rights reserved.

In July 2026, British Gas led with fluctuating impressions, peaking early and dipping mid-month. Uswitch and Octopus Energy showed varied trends, while E.ON Next and Energy Performance Certificates maintained moderate shares. Jackery and Hivehome experienced ups and downs, with EDF Energy and Fischer Future Heat trailing. The month ended with British Gas still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Charge Your EV For Less - 5 Hours Off-Peak Charging https://www.britishgas.co.uk › british-gas › ev-tariff

    Got an electric vehicle? Enjoy off-peak electricity between 12am-5am every day! Our EV tariff...

  2. 2
    Order Your EPC in 60 Seconds - Recommended by Octopus Energy https://www.energyperformancecertificates.co.uk

    Simple online booking. Local accredited assessors. Easy tracking from start to finish. Ideal for landlords, sellers and agents. Bulk discounts on multi-property orders. Track Your Order Online.

  3. 3
    Up to £8,000 off Heat Pumps | £500 Off - Offer Ends Soon https://www.hivehome.com › air-source › heat-pump

    The Future Of Home Heating Is Here – Get £500 Off Heat Pumps in the Hive sale. Upgrade your heating system to a low-carbon heat pump, with £500 off, plus a £7,500 grant. Daikin Heat Pump. Government incentives. Low Carbon Heating. Incentives Available.

  4. 4
    Get an EV Charger - Price Including Installs - Compare EV Chargers https://www.octopus.energy

    Charge cheaper at home with an EV charger from the UK's most trusted energy supplier.

  5. 5
    Switch To Our Fixed Price Deal | Half Price Electricity* https://www.scottishpower.co.uk

    New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today. At Selected Times Throughout The Week With Power Saver. T&Cs...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, British Gas entices EV owners with off-peak charging, while Hivehome promotes eco-friendly heat pumps with substantial discounts. Octopus Energy and Scottish Power focus on cost-effective solutions, emphasizing trust and fixed pricing. Energy Performance Certificates streamline property assessments, endorsed by Octopus Energy.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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