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US Energy, Utilities & Waste - Energy Efficiency - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 12.81
homedepot.com 9.65
harborfreight.com 7.08
lowes.com 4.79
walmart.com 4.04
alpinehomeair.com 3.97
iwae.com 2.96
supplyhouse.com 2.8
hvacdirect.com 2.55
grainger.com 2
others 47.35

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Amazon leads with a 12.81% click share, followed by Home Depot at 9.65%. Others dominate with 47.35%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date harborfreight.com amazon.com homedepot.com iwae.com alpinehomeair.com hvacdirect.com supplyhouse.com grainger.com lowes.com walmart.com
2025/02/01 6.14% 9.94% 4.89% 2.59% 4.81% 4.26% 2.88% 0.05% 2.78% 1.98%
2025/02/02 5.54% 7.62% 4.92% 5.71% 5.87% 4.21% 1.62% 0.05% 4% 2.34%
2025/02/03 5.31% 7.93% 5.08% 2.99% 4.08% 5.02% 3.55% 2.03% 2.81% 2.57%
2025/02/04 5.35% 7.08% 3.32% 1.63% 4.37% 4.14% 3.11% 4.64% 2.77% 1.94%
2025/02/05 6.69% 7.44% 3.69% 1.78% 3.39% 4.11% 4.04% 2.45% 3.24% 2.16%
2025/02/06 4.69% 6.71% 4.36% 3.29% 6.3% 5.28% 2.26% 2.85% 2.9% 2%
2025/02/07 4.2% 8.18% 4.81% 2.76% 6.2% 4.76% 1.88% 1.59% 2.22% 2.09%
2025/02/08 5.1% 8.36% 4.84% 6.59% 4.55% 4.99% 3.05% 0.05% 2.84% 3.02%
2025/02/09 5.33% 10.05% 5.54% 3.43% 5.26% 3.3% 3.08% 0.06% 2.32% 2.28%
2025/02/10 3.25% 6.49% 3.49% 5.8% 5.68% 4.88% 2.07% 1.68% 2.24% 2.19%
2025/02/11 3.47% 6.96% 3.71% 4.63% 5.61% 4.92% 3.26% 2.28% 1.83% 1.91%
2025/02/12 3.52% 6.1% 6.42% 3.82% 5.95% 4.64% 2.37% 3.71% 2.3% 1.92%
2025/02/13 4.19% 6.1% 5.83% 3.79% 5.5% 3.86% 2.72% 1.75% 1.77% 1.96%
2025/02/14 4.69% 6.93% 4.66% 5.57% 7% 5.07% 3.26% 2.92% 1.89% 2.39%
2025/02/15 7.84% 6.56% 6.59% 6.77% 5.92% 3.27% 2.09% 0.06% 2.3% 3.13%
2025/02/16 6.09% 9.06% 7.52% 6.14% 4.41% 2.21% 2.43% 0.05% 2.71% 2.54%
2025/02/17 5.52% 6.62% 6.14% 5.7% 4.45% 3.53% 2.31% 2.61% 1.71% 2.77%
2025/02/18 3.77% 5.9% 4.49% 1.98% 5.33% 3.18% 2.54% 2.91% 1.8% 2.39%
2025/02/19 4.02% 6.12% 6.15% 3.34% 5.49% 3.73% 2.23% 4.36% 1.96% 2.22%
2025/02/20 4.23% 6.6% 4.38% 2.3% 6.91% 3.86% 4.16% 3.12% 1.75% 2.06%
2025/02/21 4.23% 6.38% 3.59% 3.76% 8.46% 4.29% 3.21% 3.88% 1.38% 1.91%
2025/02/22 4.71% 8.75% 6.5% 3.3% 7.37% 3.85% 2.42% 0.05% 1.93% 1.94%
2025/02/23 5.09% 8.75% 7.27% 4.52% 5.14% 2.86% 3.45% 0.07% 1.8% 2.33%
2025/02/24 2.65% 7.29% 5.51% 3% 5.64% 3.35% 3.05% 2.27% 1.45% 1.42%
2025/02/25 3.51% 6.83% 7.21% 2.56% 6.19% 3.81% 4.02% 4.82% 1.88% 2.07%
2025/02/26 4.79% 8.32% 4.42% 3.68% 7.22% 3.8% 2.83% 4.72% 1.72% 1.74%
2025/02/27 5.61% 8.16% 5.53% 3.13% 5.33% 3.77% 3.14% 2.17% 1.87% 2.14%
2025/02/28 7.96% 6.17% 5.81% 3.45% 3.25% 2.88% 2.37% 2.31% 1.53% 1.33%

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Amazon led February with consistent dominance, peaking at 10.05% on the 9th. Harbor Freight saw fluctuations, ending strong at 7.96%. Home Depot and Alpine Home Air showed resilience, while Grainger’s sporadic presence was notable.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 1752
2025/02/02 1720
2025/02/03 1750
2025/02/04 1782
2025/02/05 1776
2025/02/06 1762
2025/02/07 1603
2025/02/08 1566
2025/02/09 1525
2025/02/10 1689
2025/02/11 1705
2025/02/12 1619
2025/02/13 1584
2025/02/14 1722
2025/02/15 1490
2025/02/16 1637
2025/02/17 1666
2025/02/18 1689
2025/02/19 1729
2025/02/20 1757
2025/02/21 1680
2025/02/22 1697
2025/02/23 1581
2025/02/24 1684
2025/02/25 1621
2025/02/26 1631
2025/02/27 1461
2025/02/28 1462

Copyright © Adthena. All rights reserved.

February began with 1,752 advertisers, fluctuating throughout the month. A notable dip to 1,461 occurred by month’s end, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
homedepot.com 1.38%
senville.com 0.55%
4patriots.com 0.53%
temu.com 0.41%
ankersolix.com 0.4%
northerntool.com -0.42%
ecomfort.com -0.56%
hvacdirect.com -0.65%
electricgeneratorsdirect.com -0.76%
lowes.com -1.3%

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HomeDepot.com surged with a 1.38% click share increase, while Lowes.com dropped by 1.3%. Senville.com and 4Patriots.com saw positive gains, contrasting with declines for ElectricGeneratorsDirect.com and HVACDirect.com.

Campaign Efficiency

US Energy, Utilities & Waste - Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date harborfreight.com amazon.com homedepot.com lowes.com grainger.com iwae.com alpinehomeair.com walmart.com temu.com supplyhouse.com
2025/02/01 8.02% 14.17% 6.8% 4.6% 0.03% 1.97% 3.74% 4.12% 2.82% 2.75%
2025/02/02 7.51% 11.63% 7.57% 7.05% 0.03% 4.17% 4.48% 4.46% 2.31% 1.82%
2025/02/03 7.15% 11.44% 8.02% 5.5% 2.28% 2.29% 3.27% 5.17% 2.28% 3.33%
2025/02/04 7.72% 11.5% 5.85% 5.12% 4.62% 1.35% 3.54% 3.86% 2.39% 3.01%
2025/02/05 8.22% 12.49% 6.29% 6.31% 2.73% 1.32% 2.55% 4.36% 1.65% 3.52%
2025/02/06 6.33% 10.15% 6.89% 5.26% 3.16% 2.36% 4.53% 3.97% 0.75% 2.59%
2025/02/07 6.21% 13.09% 6.6% 4.29% 1.97% 2.33% 4.84% 4.1% 0.01% 2.07%
2025/02/08 7.19% 13.12% 6.19% 5.49% 0.04% 4.47% 3.31% 5.6% 1.37% 2.93%
2025/02/09 6.98% 13.29% 6.72% 4.77% 0.04% 2.33% 3.81% 4.28% 2.19% 2.81%
2025/02/10 5.66% 11.21% 5.34% 4.51% 1.94% 4.34% 4.5% 4.89% 1.56% 2.3%
2025/02/11 5.44% 11.62% 5.54% 4.08% 2.49% 3.03% 4.17% 3.66% 1.61% 3.38%
2025/02/12 4.95% 9.3% 8.07% 5% 4.29% 2.71% 4.52% 3.92% 1.1% 2.61%
2025/02/13 6.31% 10.28% 8.22% 3.77% 1.98% 2.9% 4.56% 3.85% 1.98% 3.3%
2025/02/14 6.67% 10.34% 6.62% 3.54% 2.69% 3.95% 5.25% 4.58% 1.94% 3.4%
2025/02/15 9.37% 9.4% 7.89% 4.92% 0.04% 4.07% 4.6% 5.9% 3.79% 2.33%
2025/02/16 7.73% 13.19% 8.63% 4.99% 0.03% 4.2% 3.45% 4.72% 3.23% 2.55%
2025/02/17 7.47% 10.93% 7.41% 3.32% 2.72% 4.48% 3.63% 4.84% 2.47% 2.44%
2025/02/18 5.9% 10.15% 6.22% 3.64% 3.04% 1.43% 4.13% 5.28% 2.12% 2.7%
2025/02/19 6.3% 10.84% 7.54% 4.63% 4.5% 2.64% 4.3% 4.78% 1.42% 2.4%
2025/02/20 5.62% 11.98% 6.64% 3.78% 3.37% 1.7% 5.3% 4.36% 1.56% 3.85%
2025/02/21 6.84% 10.09% 5.8% 2.81% 3.53% 2.94% 6.56% 4.06% 1.17% 3.34%
2025/02/22 6.66% 14.21% 8.15% 3.8% 0.03% 2.51% 5.39% 3.64% 2.21% 2.84%
2025/02/23 7.1% 13.37% 9.12% 3.8% 0.04% 3.21% 3.98% 4.26% 2.54% 3.15%
2025/02/24 4.09% 12.99% 8.05% 3.5% 2.84% 2.65% 4.37% 2.49% 1.78% 3.3%
2025/02/25 5.07% 12.15% 9.35% 3.63% 5.02% 1.97% 4.92% 3.78% 1.65% 4.11%
2025/02/26 7.22% 12.44% 5.95% 3.34% 4.56% 2.48% 5.28% 3.09% 2.06% 2.94%
2025/02/27 8.37% 12.24% 6.6% 3.46% 1.99% 2.44% 3.99% 4.17% 1.92% 2.96%
2025/02/28 11.39% 9.03% 8.77% 2.82% 2.77% 2.64% 2.56% 2.5% 2.41% 2.4%

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Amazon led February with a strong impression share, peaking mid-month. Harborfreight saw fluctuations, ending with a notable rise. Homedepot and Lowes experienced varied trends, while Grainger and Iwae showed sporadic spikes. Alpinehomeair and Walmart had steady shares, with Temu and Supplyhouse maintaining lower visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Anker Power Station 3,800Wh - Smart Whole-Home Backup Power https://www.ankersolix.com › anker-solix › a1790-pps

    Power life without limits. Anker SOLIX F3800 has 12kW to run the dryer, AC, and pool pump. Keep life running with weeks of backup power. Anker SOLIX gives you between 3.84-53.8kWh.

  2. 2
    ecobee https://www.ecobee.com

    All-new ecobee thermostat — With a new design and a built-in air quality monitor, saving energy is just the beginning. Advancements you never imagined possible to help take care of your comfort & home health. Shop now, pay later.

  3. 3
    What is a Heat Pump - eComfort.com https://www.ecomfort.com › heat-pump

    Our Expert Team Can Help — Our HVAC experts will help you pick the perfect heating, venting and cooling equipment

  4. 4
    Tankless Water Heaters - Gas And Electric Tankless https://www.ferguson.com

    Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock!

  5. 5
    Generac Home Generators https://www.generac.com

    Free Generator Quote — Install an automatic backup generator.

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In the competitive landscape of energy solutions, Anker Solix stands out with its promise of limitless power, offering a robust 3,800Wh backup. Ecobee redefines home comfort with its innovative thermostat, while eComfort provides expert HVAC guidance. Ferguson ensures reliable tankless water heating, and Generac offers peace of mind with automatic backup generators.

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