US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.2569280247
51.7430719753
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hvacdirect.com 10.42
lowes.com 10.28
alpinehomeair.com 5.22
jackery.com 5.04
ecobee.com 4.41
generac.com 4.37
uline.com 3.81
grainger.com 3.6
abilityrefrigerants.com 2.66
duromaxpower.com 2.61
others 47.58
  • hvacdirect.com - 10.42%
  • lowes.com - 10.28%
  • alpinehomeair.com - 5.22%
  • jackery.com - 5.04%
  • ecobee.com - 4.41%
  • generac.com - 4.37%
  • uline.com - 3.81%
  • grainger.com - 3.6%
  • abilityrefrigerants.com - 2.66%
  • duromaxpower.com - 2.61%
  • others - 47.58%

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In the competitive landscape of Google PPC, ‘hvacdirect.com’ and ‘lowes.com’ lead with 10.42% and 10.28% click shares, respectively. Meanwhile, ‘others’ dominate with a significant 47.58%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hvacdirect.com alpinehomeair.com uline.com generac.com lowes.com abilityrefrigerants.com grainger.com jackery.com trane.com iwae.com
2026/07/01 6.21% 4.06% 1.83% 15.36% 4.91% 3.1% 1.97% 1.39% 1.91% 0.25%
2026/07/02 8.5% 5.29% 2.7% 10.62% 5.75% 2.12% 2.85% 4.7% 1.38% 0.79%
2026/07/03 8.54% 4.85% 6.39% 9.62% 4.4% 1.85% 0.82% 2.6% 1.68% 1.86%
2026/07/04 6.74% 4.41% 4.02% 4.98% 7.62% 2.59% 0.09% 8.02% 2.75% 0.34%
2026/07/05 6.4% 4.57% 2.82% 5.15% 11.23% 1.31% 0.1% 2.89% 4.29% 1.33%
2026/07/06 9.07% 2.82% 4.64% 4.93% 3.79% 5.68% 3.61% 1.19% 2.51% 0.5%
2026/07/07 6.68% 2.72% 6.89% 7.1% 7.64% 3.31% 3.05% 0.42% 2.24% 0.64%
2026/07/08 11.51% 7.95% 5.22% 4.98% 6.8% 2.59% 4.38% 1.23% 2.03% 1.22%
2026/07/09 16.94% 6.12% 3.71% 1.95% 12.04% 2.75% 5.21% 2.98% 1.4% 3.23%
2026/07/10 13.49% 5.82% 3.73% 2.76% 7.01% 1.7% 3.76% 5.61% 2.18% 2.57%
2026/07/11 11.66% 7.99% 3.07% 2.47% 7.52% 2.12% 0.04% 3.83% 2.77% 1.39%
2026/07/12 9.12% 6.16% 5.24% 3.86% 10.5% 2.3% 0.03% 2.42% 2.15% 3.55%
2026/07/13 11.34% 4.52% 2.61% 5.39% 5.1% 2.34% 4.57% 4.64% 1.6% 0.95%
2026/07/14 9.87% 4.13% 3.64% 9.24% 3.99% 2.12% 4.14% 4.5% 2.08% 0.75%
2026/07/15 12.29% 6.92% 3.99% 7.15% 4.14% 0.64% 3.83% 0.8% 2.73% 0.89%
2026/07/16 8.48% 5.84% 4.46% 7.84% 3.61% 1.63% 2.56% 2.03% 1.98% 1.87%
2026/07/17 11.51% 8.35% 3.13% 9.58% 3.71% 0.82% 3.65% 2.81% 1.98% 1.66%
2026/07/18 14.79% 6.92% 4.06% 3.39% 5.26% 0.88% 0.05% 2.9% 1.37% 3.25%
2026/07/19 12.6% 6.41% 3.41% 7.57% 6.14% 0.51% 0.04% 1.61% 1.73% 4.8%
2026/07/20 20.93% 7.68% 3.81% 8.27% 3.55% 0.68% 4.4% 1.09% 2.49% 2.46%
2026/07/21 9.6% 4.02% 3.54% 8.98% 3.88% 2.06% 4.03% 4.38% 2.04% 0.73%
2026/07/22 14.09% 10.13% 2.98% 2.96% 5.86% 1.75% 4.74% 3.02% 1.74% 3.28%
2026/07/23 14.62% 8.17% 3.66% 5.44% 8.11% 0.78% 4.49% 2.46% 1.84% 3.33%
2026/07/24 15.51% 10.4% 3.6% 3.01% 7.22% 1.11% 3.56% 4.33% 1.57% 3.27%
2026/07/25 12.62% 7.1% 4.52% 5.17% 6.89% 1.32% 2.16% 5.13% 1.22% 3.73%
2026/07/26 15.04% 8.21% 2.39% 3.54% 6.02% 1.62% 1.33% 3.27% 2.36% 4.24%
2026/07/27 11.36% 5.44% 4.4% 2.89% 5.45% 1.43% 5.09% 4.28% 1.57% 1.3%
2026/07/28 12.45% 7.82% 3.16% 4.96% 4.44% 1.71% 3.53% 2.83% 1.7% 1.97%
2026/07/29 12.69% 6.49% 3.94% 6.55% 2.85% 2.94% 4.02% 2.58% 1.76% 1.52%
2026/07/30 14.76% 10.43% 5.74% 5% 4.68% 1.27% 2.31% 3.42% 1.89% 1.66%
2026/07/31 11.34% 9.57% 5.94% 5.62% 4.92% 2.93% 2.59% 2.39% 1.49% 1.48%
  • hvacdirect.com
  • alpinehomeair.com
  • uline.com
  • generac.com
  • lowes.com
  • abilityrefrigerants.com
  • grainger.com
  • jackery.com
  • trane.com
  • iwae.com

Copyright © Adthena. All rights reserved.

In July 2026, HVACDirect.com led with a peak spend share of 20.93% on July 20. AlpineHomeAir.com saw a notable rise to 10.43% on July 30. Uline.com maintained a steady presence, peaking at 6.89% on July 7. Generac.com started strong at 15.36% on July 1 but declined. Lowes.com had a significant spike to 12.04% on July 9. AbilityRefrigerants.com remained low, peaking at 5.68% on July 6. Grainger.com fluctuated, peaking at 5.21% on July 9. Jackery.com saw a high of 8.02% on July 4. Trane.com remained consistent, peaking at 4.29% on July 5. IWAE.com had a modest peak of 4.8% on July 19. The month concluded with HVACDirect.com leading, followed by AlpineHomeAir.com and Uline.com.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 383
2026/07/02 441
2026/07/03 420
2026/07/04 416
2026/07/05 397
2026/07/06 404
2026/07/07 422
2026/07/08 416
2026/07/09 385
2026/07/10 463
2026/07/11 404
2026/07/12 439
2026/07/13 443
2026/07/14 393
2026/07/15 405
2026/07/16 413
2026/07/17 407
2026/07/18 399
2026/07/19 395
2026/07/20 360
2026/07/21 393
2026/07/22 510
2026/07/23 507
2026/07/24 484
2026/07/25 504
2026/07/26 538
2026/07/27 494
2026/07/28 463
2026/07/29 471
2026/07/30 448
2026/07/31 443

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July began with 383 advertisers, peaking at 538 on the 26th. The month concluded with 443, showcasing dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hvacdirect.com 2.61%
alpinehomeair.com 1.84%
iwae.com 1.05%
ecoflow.com 0.82%
theacoutlet.com 0.59%
polarblades.com -0.51%
icecold.us -0.65%
abilityrefrigerants.com -0.92%
ecobee.com -1.13%
lowes.com -2.78%

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In the past month, hvacdirect.com surged by 2.61%, while lowes.com dropped by 2.78%. Alpinehomeair.com gained 1.84%, contrasting ecobee.com’s 1.13% decline.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hvacdirect.com lowes.com alpinehomeair.com uline.com jackery.com duromaxpower.com grainger.com generac.com bluettipower.com iwae.com
2026/07/01 4.36% 7.67% 3.4% 1.81% 3.36% 0.04% 2.87% 8.02% 2.08% 0.22%
2026/07/02 5.51% 8.64% 3.82% 2.52% 8.13% 2.6% 3.88% 2.73% 3.36% 0.5%
2026/07/03 7.38% 8.32% 4.59% 7.74% 5.53% 0.02% 1.44% 3.16% 1.96% 1.63%
2026/07/04 4.67% 11.67% 3.66% 4.49% 12.48% 0.95% 0.09% 1.37% 1% 0.28%
2026/07/05 4.88% 17.88% 4.12% 2.9% 5.58% 0.88% 0.09% 1.99% 0.02% 1.32%
2026/07/06 7.62% 6.51% 2.63% 5.95% 2.42% 1.02% 5.78% 2.98% 1.09% 0.49%
2026/07/07 5.77% 11.28% 2.28% 7.71% 0.49% 0.88% 5.11% 3.67% 1.52% 0.41%
2026/07/08 9.09% 10.08% 5.68% 6.3% 1.68% 4.72% 7.08% 2.08% 0.33% 1.37%
2026/07/09 15.49% 17.67% 4.15% 3.79% 4.73% 4.03% 5.8% 1.14% 1.95% 3%
2026/07/10 11.58% 11.76% 4.54% 3.79% 9.42% 3.98% 5.4% 1.3% 2.63% 2.55%
2026/07/11 9.63% 10.24% 5.5% 2.77% 6.94% 3.27% 0.05% 1.26% 10.92% 1.36%
2026/07/12 7.92% 17.94% 4.54% 5.12% 3.93% 4.11% 0.04% 1.33% 4.39% 3.13%
2026/07/13 8.91% 10.25% 3.67% 2.31% 8.57% 2.59% 6.37% 3.25% 3.91% 0.96%
2026/07/14 9.07% 6.61% 3.8% 3.61% 8.79% 1.62% 5.76% 3.64% 2.85% 0.73%
2026/07/15 9.94% 7.84% 5.44% 3.95% 1.45% 1.71% 7.51% 2.49% 2.72% 0.99%
2026/07/16 8.33% 6.35% 5.02% 5.53% 3.8% 3.63% 4.22% 3.38% 0.98% 1.81%
2026/07/17 11.05% 6.85% 7.93% 2.94% 5.95% 1.92% 5.92% 3.06% 2.01% 1.99%
2026/07/18 12.09% 8.8% 5.5% 4.26% 5.54% 1.82% 0.06% 1.61% 4.47% 2.79%
2026/07/19 13.16% 9.93% 6.03% 2.93% 2.54% 2.11% 0.06% 2.13% 1.92% 5.82%
2026/07/20 19.22% 6.72% 6.19% 3.32% 1.52% 0.75% 6.59% 3.43% 1.17% 2.79%
2026/07/21 9.07% 6.61% 3.8% 3.61% 8.79% 1.62% 5.76% 3.64% 2.85% 0.73%
2026/07/22 12.39% 9.63% 7.66% 3.57% 4.82% 2.14% 7.18% 1.83% 1.53% 3.3%
2026/07/23 12.22% 13.07% 6.24% 3.41% 4.46% 2.86% 6.24% 2.71% 3.81% 3.06%
2026/07/24 12.65% 10.7% 8.08% 3.47% 7.54% 3.72% 5.12% 0.87% 4.55% 3.05%
2026/07/25 10.75% 10.91% 5.67% 4.61% 10.31% 3.3% 3.34% 2.44% 1.94% 3.37%
2026/07/26 12.54% 9.21% 6.41% 2.35% 5.95% 3.95% 1.62% 1.17% 2.99% 3.98%
2026/07/27 9.33% 7.63% 4.09% 5.09% 8.16% 3.06% 5.67% 0.88% 3.14% 1.18%
2026/07/28 11.49% 6.27% 6.49% 4.26% 4.95% 7.28% 4.64% 1.71% 1.56% 2.06%
2026/07/29 11.85% 4.59% 5.05% 4.1% 5.19% 2.67% 6.01% 2.99% 1.63% 1.7%
2026/07/30 12.7% 7.96% 7.92% 6.02% 6.36% 4.86% 3.11% 2.47% 2.02% 1.39%
2026/07/31 10.25% 7.39% 6.89% 5.31% 5.04% 3.71% 3.53% 1.54% 1.36% 1.29%
  • hvacdirect.com
  • lowes.com
  • alpinehomeair.com
  • uline.com
  • jackery.com
  • duromaxpower.com
  • grainger.com
  • generac.com
  • bluettipower.com
  • iwae.com

Copyright © Adthena. All rights reserved.

In July 2026, HVACDirect.com saw a significant rise in PPC impressions, peaking at 19.22% on July 20. Lowes.com fluctuated, with a high of 17.94% on July 12. AlpineHomeAir.com maintained a steady presence, while Uline.com and Jackery.com experienced varied trends. The month concluded with HVACDirect.com leading the impressions share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Heat Pump Heating - Top Rated Brand in the USA https://www.alpinehomeair.com › equipment › heat_pumps

    Our systems are built to last—precision engineering with an industry-leading warranty. Five-star customer care at every step, from product selection to...

  2. 2
    Top 10 Portable Power Station - There's One Clear Winner https://www.buyereviews.com › solar_generator

    Off-grid power solutions. Find the best solar generator for you. Our 10 Best Solar Generators In The US - 07/2026 | Buyereviews.com. Best Deals In One Place. Picks For Every Budget. No More Buyer's Remorse. Top-Rated Products Ranked.

  3. 3
    Tank & Tankless Water Heaters - Affordable Water Heater Deals https://www.lowes.com

    Choose The Perfect Water Heater For Your Home With Tank and Tankless Options From Lowe's®

  4. 4
    The 8 Best Portable Power Stations for Outages and Outings https://www.popularmechanics.com

    The Best Portable Power Stations for Outages and Outings

  5. 5
    Evaporative Cooling - In Stock – Ships Today https://www.uline.com › swamp-cooler

    Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most efficient solution for your space.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, Alpine Home Air stands out with precision-engineered heat pumps and stellar customer care. Buyereviews.com and Popular Mechanics captivate with top-rated solar generators and power stations, while Lowe’s and Uline offer affordable water heaters and efficient cooling solutions.

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