US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.2295033794
42.7704966206
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 14%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hvacdirect.com 8.93
generac.com 8.61
lowes.com 6.05
alpinehomeair.com 4.72
abilityrefrigerants.com 4.1
iwae.com 3.41
grainger.com 3.33
jackery.com 3.21
duromaxpower.com 3.2
ecoflow.com 2.87
others 51.57
  • hvacdirect.com - 8.93%
  • generac.com - 8.61%
  • lowes.com - 6.05%
  • alpinehomeair.com - 4.72%
  • abilityrefrigerants.com - 4.1%
  • iwae.com - 3.41%
  • grainger.com - 3.33%
  • jackery.com - 3.21%
  • duromaxpower.com - 3.2%
  • ecoflow.com - 2.87%
  • others - 51.57%

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In the energy efficiency PPC landscape, ‘hvacdirect.com’ leads with 8.93% click share, closely followed by ‘generac.com’ at 8.61%. ‘Others’ dominate with 51.57%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hvacdirect.com alpinehomeair.com generac.com iwae.com grainger.com lowes.com theacoutlet.com abilityrefrigerants.com uline.com apelectric.com
2026/09/01 10.46% 6.58% 11.56% 2.57% 2.24% 1.63% 1.28% 3.97% 8.01% 0.31%
2026/09/02 12.78% 5.47% 7.3% 1.96% 2.08% 1.43% 3.72% 4.46% 4.77% 1.77%
2026/09/03 10.25% 5.3% 9.59% 1.86% 1.72% 2.75% 3.46% 4.04% 4.82% 2.9%
2026/09/04 11.53% 6.29% 6.4% 1.67% 2.25% 4.63% 4.4% 3.08% 2.04% 1.95%
2026/09/05 11.16% 5.78% 8.25% 1.73% 2.22% 4.28% 5.5% 3.2% 2.39% 1%
2026/09/06 9.55% 5.04% 7.58% 2.22% 1.26% 3.45% 2.81% 3.69% 2.41% 1.8%
2026/09/07 8.43% 5.03% 7.28% 1.62% 1.34% 3.45% 2.75% 4.61% 3.03% 1.85%
2026/09/08 9.35% 4.8% 7.11% 2.46% 2.23% 2.87% 2.17% 3.46% 2.11% 2.34%
2026/09/09 9.95% 4.22% 10.78% 2.69% 1.28% 3.72% 1.87% 1.83% 1.65% 2.43%
2026/09/10 9.32% 8.36% 6.33% 3.03% 2.42% 4.41% 1.98% 3.06% 2.69% 2.68%
2026/09/11 8.78% 6.2% 7.44% 3.11% 2.95% 2.96% 1.73% 2.71% 2.61% 3.44%
2026/09/12 9.32% 7.61% 5.82% 4.52% 1.91% 4.65% 1.59% 2.47% 2.24% 4.05%
2026/09/13 9.64% 8.16% 7.41% 6.56% 1.83% 4.48% 1.46% 2.79% 2.39% 3.31%
2026/09/14 10.09% 7.15% 6.29% 5.98% 3.33% 5.34% 0.86% 3.02% 2.82% 3.37%
2026/09/15 11.55% 8.1% 6.3% 5.59% 2.56% 4.6% 1.65% 3.51% 1.33% 4.09%
2026/09/16 10.25% 5.56% 8.55% 2.49% 4.02% 3.27% 1.75% 1.04% 2.58% 2.3%
2026/09/17 11.01% 9.54% 7.21% 5.01% 3.8% 3.41% 1.35% 1.45% 2.38% 2.85%
2026/09/18 11.29% 6.16% 6.31% 5.84% 2.19% 3.77% 1.78% 1.59% 1.84% 2.47%
2026/09/19 10.79% 6.27% 8.37% 5.7% 1.75% 4.28% 1.53% 2.79% 1.14% 0.31%
2026/09/20 9.25% 5.24% 8.49% 5.96% 1.76% 2.4% 1.37% 2.78% 1.61% 0.15%
2026/09/21 9.96% 5.04% 10% 2.27% 3.29% 2.97% 0.83% 3.09% 2.85% 1.07%
2026/09/22 8.63% 4.32% 10.29% 4.31% 3.46% 3.86% 0.86% 1.76% 3.18% 1.18%
2026/09/23 6.6% 4.46% 10.64% 0.91% 4.57% 4.18% 0.7% 5.75% 3.4% 0.66%
2026/09/24 13.27% 8.24% 7.4% 4.25% 2.97% 2.23% 2.64% 3.39% 1.14% 0.42%
2026/09/25 12.72% 5.77% 7.08% 2.38% 2.85% 2.95% 2.56% 4.52% 1.36% 0.45%
2026/09/26 11.87% 5.03% 10.92% 2.79% 2.17% 2.2% 2.59% 2.99% 2.84% 0.44%
2026/09/27 13.23% 5.84% 10.43% 2.29% 1.79% 2.45% 2.68% 4.1% 1.4% 0.81%
2026/09/28 12.94% 8.51% 7.22% 2.1% 2.81% 2.3% 2.19% 3.27% 2.37% 0.77%
2026/09/29 11.92% 9.11% 5.75% 2.89% 3.66% 4.05% 1.77% 3.05% 0.91% 0.33%
2026/09/30 13.61% 11.49% 10.23% 4.99% 4.04% 2.76% 1.5% 1.12% 1.09% 0.2%
  • hvacdirect.com
  • alpinehomeair.com
  • generac.com
  • iwae.com
  • grainger.com
  • lowes.com
  • theacoutlet.com
  • abilityrefrigerants.com
  • uline.com
  • apelectric.com

Copyright © Adthena. All rights reserved.

In September 2026, HVACDirect.com led with fluctuating spend, peaking at 13.61% on the 30th. AlpineHomeAir.com saw a late surge, ending at 11.49%. Generac.com maintained steady growth, closing at 10.23%. IWAE.com and Grainger.com showed moderate increases, while Uline.com and APElectric.com had minimal impact.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 350
2026/09/02 427
2026/09/03 448
2026/09/04 489
2026/09/05 445
2026/09/06 465
2026/09/07 483
2026/09/08 490
2026/09/09 461
2026/09/10 444
2026/09/11 444
2026/09/12 449
2026/09/13 468
2026/09/14 420
2026/09/15 433
2026/09/16 458
2026/09/17 439
2026/09/18 444
2026/09/19 421
2026/09/20 425
2026/09/21 420
2026/09/22 412
2026/09/23 386
2026/09/24 396
2026/09/25 378
2026/09/26 354
2026/09/27 369
2026/09/28 336
2026/09/29 353
2026/09/30 331

Copyright © Adthena. All rights reserved.

September began with 350 advertisers, peaking at 490 on the 8th. A gradual decline followed, ending the month at 331.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
grainger.com 1.46%
jackery.com 1.25%
hvacdirect.com 1.05%
iwae.com 0.83%
popularmechanics.com 0.73%
pecron.com -0.69%
apelectric.com -0.89%
bluettipower.com -0.91%
ecobee.com -1.13%
icecold.us -1.37%

Copyright © Adthena. All rights reserved.

In the past month, grainger.com surged with a 1.46% click share increase, while icecold.us faced a decline of 1.37%.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hvacdirect.com alpinehomeair.com grainger.com jackery.com generac.com lowes.com iwae.com popularmechanics.com duromaxpower.com bluettipower.com
2026/09/01 8.82% 5.36% 3.56% 5.16% 6.79% 3.3% 3.3% 3.27% 6.11% 0.07%
2026/09/02 11.13% 5.17% 2.8% 2.19% 4.08% 2.87% 2.38% 2.32% 0.43% 0.12%
2026/09/03 8.96% 4.79% 2.27% 1.85% 5.21% 4.41% 2.11% 2.12% 0.11% 0.03%
2026/09/04 9.31% 5.52% 3.54% 2.68% 4.49% 8.25% 1.88% 1.96% 2.36% 0.07%
2026/09/05 8.83% 4.47% 3.45% 2.79% 4.57% 7.17% 1.68% 2.04% 2.03% 3.59%
2026/09/06 7.87% 4.44% 1.42% 2.26% 5.55% 4.77% 2.07% 2.29% 3.4% 0.07%
2026/09/07 6.63% 4.44% 1.62% 2.35% 4.98% 5.61% 1.62% 2.46% 3.47% 0.07%
2026/09/08 8.27% 3.86% 3.72% 2.61% 3.79% 4.48% 2.55% 2.66% 5.36% 3.18%
2026/09/09 9.6% 3.87% 2.2% 6.37% 6.96% 5.62% 3.12% 1.96% 0.49% 3.01%
2026/09/10 7.57% 7.18% 3.04% 0.61% 5.34% 6.92% 3.21% 4.23% 1.46% 6.58%
2026/09/11 7.95% 5.58% 3.79% 5.99% 4.43% 4.84% 3.2% 1.78% 3.2% 5.82%
2026/09/12 7.54% 6.1% 1.85% 2.38% 3.79% 8.81% 4.56% 4.13% 2.38% 7.31%
2026/09/13 8.11% 6.53% 1.91% 2.36% 5.31% 7.66% 6.47% 3.3% 1.87% 7.3%
2026/09/14 8.11% 5.51% 3.55% 7.48% 4.46% 7.49% 5.64% 2.44% 5.01% 2.36%
2026/09/15 9.82% 6.25% 3.56% 4.05% 3.78% 7.17% 5.16% 2.6% 9.27% 3%
2026/09/16 7.72% 4.74% 7.18% 3.31% 4.18% 5.78% 2.59% 2.89% 4.23% 3.72%
2026/09/17 9.02% 7.89% 5.54% 4.19% 3.81% 6.46% 5.25% 1.59% 4.5% 3.8%
2026/09/18 9.49% 5.33% 4.02% 4.71% 4.49% 6.38% 6.19% 3.68% 5.53% 6.11%
2026/09/19 9.35% 5.06% 2.97% 4.63% 4.23% 7.72% 5.66% 4.62% 9.26% 1.56%
2026/09/20 7.83% 4.63% 3.62% 5.57% 4.53% 4.64% 5.92% 4.91% 2.86% 4.37%
2026/09/21 7.95% 4.71% 6.61% 3.63% 5.3% 6.08% 2.55% 3.36% 4.36% 0.09%
2026/09/22 6.81% 3.51% 6.68% 5.66% 4.69% 7.52% 4.45% 3.85% 4.3% 5.66%
2026/09/23 4.91% 3.86% 7.44% 3.55% 6.71% 7.36% 1.04% 2.55% 6.71% 0.29%
2026/09/24 11.21% 7.23% 5.64% 3.63% 6.53% 5.02% 4.7% 3.78% 1.87% 0.89%
2026/09/25 10.02% 4.5% 4.83% 8.88% 4.97% 6.41% 2.43% 2.9% 2.02% 0.23%
2026/09/26 8.82% 4.07% 3.62% 2.63% 7.56% 4.51% 3.08% 4.16% 2.02% 0.11%
2026/09/27 11.05% 4.85% 3.54% 0.61% 7.11% 5.24% 2.98% 4.3% 2.06% 0.37%
2026/09/28 9.97% 7.23% 4.44% 6% 5.17% 4.83% 2.84% 2.73% 1.58% 0.18%
2026/09/29 8.75% 6.82% 6.23% 9.44% 4.7% 7.69% 2.92% 3.94% 1.86% 1.35%
2026/09/30 10.15% 9.17% 8.26% 6.4% 6.35% 5.4% 4.89% 3.38% 2.48% 1.73%
  • hvacdirect.com
  • alpinehomeair.com
  • grainger.com
  • jackery.com
  • generac.com
  • lowes.com
  • iwae.com
  • popularmechanics.com
  • duromaxpower.com
  • bluettipower.com

Copyright © Adthena. All rights reserved.

In September 2026, HVACDirect.com led with fluctuating impressions, peaking at 11.21% on the 24th. AlpineHomeAir.com saw a steady rise, ending at 9.17%. Grainger.com and Jackery.com showed notable mid-month spikes. BluettiPower.com had minimal impact, closing at 1.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Heat Pump Heating | Top Rated Brand in the USA https://www.alpinehomeair.com › equipment › heat_pumps

    Our systems are built to last—precision engineering with an industry-leading warranty. We make it easy to buy HVAC online: free product consultation ...

  2. 2
    Tankless Water Heaters | Gas And Electric Tankless https://www.ferguson.com

    Efficient Tankless Water Heaters. Shop Ferguson.com For The Best Brands.

  3. 3
    Portable Power Stations - Grainger Industrial Supply https://www.grainger.com

    Browse Through Our Extensive Collection of Outdoor Equipment on Grainger.com. Shop Today.

  4. 4
    The 8 Best Portable Power Stations for Outages and Outings https://www.popularmechanics.com

    The Best Portable Power Stations for Outages and Outings

  5. 5
    Evaporative Cooling | In Stock – Ships Today | Fast Delivery https://www.uline.com › swamp-cooler

    Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most efficient solution for your space.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Alpine Home Air stands out with its promise of durable heat pumps and a seamless online buying experience. Ferguson highlights efficiency with its tankless water heaters, while Grainger and Popular Mechanics focus on portable power solutions. Uline emphasizes quick delivery of evaporative coolers, catering to immediate cooling needs.

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