US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.9146234833
48.0853765167
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hvacdirect.com 8.65
lowes.com 6.76
uline.com 6.62
generac.com 6.27
alpinehomeair.com 4.35
grainger.com 4.16
duromaxpower.com 3.98
ecobee.com 3.96
jackery.com 3.92
abilityrefrigerants.com 3.76
others 47.57
  • hvacdirect.com - 8.65%
  • lowes.com - 6.76%
  • uline.com - 6.62%
  • generac.com - 6.27%
  • alpinehomeair.com - 4.35%
  • grainger.com - 4.16%
  • duromaxpower.com - 3.98%
  • ecobee.com - 3.96%
  • jackery.com - 3.92%
  • abilityrefrigerants.com - 3.76%
  • others - 47.57%

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In the energy efficiency PPC landscape, HVACDirect.com leads with 8.65% click share, while ‘others’ dominate at 47.57%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hvacdirect.com generac.com alpinehomeair.com abilityrefrigerants.com grainger.com lowes.com trane.com uline.com iwae.com globalindustrial.com
2026/08/01 10.51% 5.55% 5.32% 1.88% 1.01% 4.79% 1.56% 6.33% 2.58% 1.31%
2026/08/02 12.26% 5.95% 6.64% 1.53% 0.55% 6.22% 1.71% 7.22% 3.4% 1.27%
2026/08/03 10.17% 7.89% 4.6% 1.48% 2.91% 2.7% 1.65% 8.51% 1.54% 3.46%
2026/08/04 9.51% 8.59% 6% 1.62% 3.64% 2.39% 2.55% 8.09% 1.73% 3.58%
2026/08/05 10.54% 9.88% 5.15% 3.69% 6.13% 3.45% 1.77% 5.33% 1.77% 3.24%
2026/08/06 9.7% 11.8% 5.41% 3.05% 4.44% 2.67% 2.53% 5.42% 2.48% 2.06%
2026/08/07 13.58% 11.55% 5.43% 2.99% 3.72% 2.53% 2.65% 9.51% 3.65% 1.25%
2026/08/08 14.88% 4.42% 5.75% 0% 0.07% 2.26% 1.33% 22.61% 3.84% 3.71%
2026/08/09 13.38% 11.3% 11.31% 0.5% 0.08% 2.86% 5.97% 2.39% 2.97% 0.36%
2026/08/10 12% 7.04% 7.96% 4.86% 2.87% 5.85% 2.73% 5.05% 4.42% 0.81%
2026/08/11 8.48% 8.56% 6.03% 3.14% 8.42% 1.37% 1.18% 16.79% 2.31% 11.71%
2026/08/12 9.39% 7.48% 6.22% 3.2% 4.68% 1.53% 3.26% 9.55% 1.83% 5.77%
2026/08/13 9.6% 6.76% 5.22% 2.52% 4.75% 4.01% 3.67% 13.76% 3.48% 10.4%
2026/08/14 10.69% 8.3% 6.31% 2.04% 4.93% 4.56% 2.65% 9.59% 2.8% 5.63%
2026/08/15 8.95% 6.89% 6.73% 2.93% 0.26% 4.35% 3.12% 12.95% 3.24% 4.49%
2026/08/16 9.14% 9.91% 6.12% 4.48% 0.35% 3.3% 4.42% 5.58% 2.66% 1%
2026/08/17 6.21% 6.45% 3.86% 4.9% 7.13% 1.97% 1.89% 14.9% 1.6% 8.41%
2026/08/18 12.41% 11.29% 6.08% 4.24% 1.71% 6.42% 2.82% 3.01% 4.21% 1.44%
2026/08/19 11.4% 10.44% 7.23% 7.29% 2.72% 4.05% 2.68% 2.61% 3.51% 1.03%
2026/08/20 10.8% 8.53% 7.8% 3.31% 2.33% 5.6% 3.96% 2.45% 2.78% 0.88%
2026/08/21 11.94% 7.96% 7.38% 2.86% 5.11% 3.66% 3.31% 7.35% 3.58% 6.07%
2026/08/22 10.01% 9.14% 5.49% 2.68% 2.52% 4.78% 3.39% 4.11% 4.14% 0.92%
2026/08/23 11.19% 10.04% 8.28% 1.19% 2.06% 3.62% 4.89% 5.2% 3.23% 0.68%
2026/08/24 11.02% 12.87% 7.29% 3.59% 3.09% 3.84% 3.32% 2.54% 3.09% 0.48%
2026/08/25 10.57% 10.26% 7.44% 2.95% 6.78% 5.64% 3.17% 2.48% 3.34% 1.63%
2026/08/26 10.29% 7.72% 5.26% 4.78% 4.11% 3.3% 3.44% 3.81% 1.93% 1.63%
2026/08/27 8.41% 7.81% 4.6% 6.89% 4.52% 1.44% 2.23% 6.36% 2.78% 2.89%
2026/08/28 7.67% 9.04% 5.48% 4.38% 3.98% 2.91% 2.64% 3.2% 2.55% 1.91%
2026/08/29 8.64% 8.76% 5% 4.87% 1.18% 3.64% 2.37% 2.38% 2.32% 1.04%
2026/08/30 9.38% 6.22% 5.99% 4.81% 3.19% 4.22% 3.38% 4.51% 2.57% 5.46%
2026/08/31 11.4% 9.4% 5.79% 5.58% 4.43% 3.16% 3% 2.67% 1.82% 1.81%
  • hvacdirect.com
  • generac.com
  • alpinehomeair.com
  • abilityrefrigerants.com
  • grainger.com
  • lowes.com
  • trane.com
  • uline.com
  • iwae.com
  • globalindustrial.com

Copyright © Adthena. All rights reserved.

In August 2026, HVACDirect.com led with fluctuating spend, peaking mid-month. Generac.com saw a steady rise, while AlpineHomeAir.com maintained moderate levels. Uline.com spiked early, then stabilized. The month concluded with HVACDirect.com maintaining dominance.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 466
2026/08/02 441
2026/08/03 419
2026/08/04 491
2026/08/05 395
2026/08/06 360
2026/08/07 320
2026/08/08 266
2026/08/09 278
2026/08/10 328
2026/08/11 320
2026/08/12 317
2026/08/13 292
2026/08/14 307
2026/08/15 284
2026/08/16 287
2026/08/17 246
2026/08/18 251
2026/08/19 241
2026/08/20 285
2026/08/21 282
2026/08/22 294
2026/08/23 266
2026/08/24 285
2026/08/25 274
2026/08/26 276
2026/08/27 290
2026/08/28 355
2026/08/29 333
2026/08/30 317
2026/08/31 332

Copyright © Adthena. All rights reserved.

August began with 466 advertisers, peaking at 491 on the 4th. A decline followed, reaching 241 on the 19th. The month concluded with a slight recovery, ending at 332 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lowes.com 3.2%
abilityrefrigerants.com 1.48%
duromaxpower.com 1.34%
apelectric.com 1.29%
icecold.us 1.2%
ecobee.com -0.75%
jackery.com -1.03%
polarblades.com -1.33%
globalindustrial.com -2.94%
uline.com -5.35%

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In the past month, lowes.com surged with a 3.20% click share increase, while uline.com faced a significant drop of 5.35%.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hvacdirect.com lowes.com grainger.com alpinehomeair.com generac.com jackery.com uline.com iwae.com globalindustrial.com duromaxpower.com
2026/08/01 7.98% 8.21% 0.96% 3.98% 2.57% 8.92% 5% 2.49% 0.79% 1.41%
2026/08/02 10.56% 9.24% 0.48% 5.01% 2.98% 5.86% 6.81% 3.51% 0.72% 4.3%
2026/08/03 9.84% 5.11% 3.89% 3.79% 3.54% 2.89% 8.95% 1.87% 2.92% 2.58%
2026/08/04 9.8% 3.07% 4.94% 5.24% 4.25% 2.36% 7.84% 2.14% 4.01% 1.77%
2026/08/05 10.05% 5.61% 9.08% 4.48% 3.51% 4.7% 4.29% 2.06% 2.68% 0.52%
2026/08/06 10.69% 4.19% 6.77% 5.05% 6.09% 3.2% 4.45% 2.78% 1.75% 5.07%
2026/08/07 11.86% 4.98% 5.33% 3.92% 3.9% 4.48% 9.63% 3.64% 0.84% 8.32%
2026/08/08 12.98% 4.05% 0.07% 4.92% 1.28% 0.82% 22.4% 4.12% 4.42% 0.27%
2026/08/09 13.06% 4.51% 0.09% 10.65% 4.76% 4.09% 2.03% 3.16% 0.35% 0.48%
2026/08/10 9.33% 9.42% 3.46% 5.46% 1.52% 11.42% 4.82% 4.1% 0.46% 7.7%
2026/08/11 6.94% 2.76% 12.23% 4.82% 2.73% 3.88% 14.95% 2.26% 14.07% 3.7%
2026/08/12 8.18% 3.12% 6% 4.93% 1.5% 8.04% 8.37% 1.88% 6.21% 8%
2026/08/13 7.98% 6.94% 6.14% 3.84% 1.4% 4.8% 11.42% 3.4% 10.95% 7.15%
2026/08/14 10.52% 8.45% 6.39% 5% 1.91% 6.77% 8.54% 2.74% 6.21% 2.35%
2026/08/15 8.43% 8.36% 0.31% 5.47% 2.01% 0.25% 13.28% 3.71% 5.86% 4.76%
2026/08/16 7.96% 4.61% 0.51% 4.97% 4.09% 9.79% 4.75% 2.96% 1.03% 6.01%
2026/08/17 5.6% 4.05% 11.02% 2.65% 2.9% 5.03% 13.96% 1.81% 9.61% 4.05%
2026/08/18 11.66% 11.53% 2.45% 4.63% 2.18% 8.44% 3.6% 3.88% 0.76% 7.27%
2026/08/19 11.7% 8.89% 3.3% 5.63% 2.71% 7.97% 2.87% 4.54% 0.71% 6.35%
2026/08/20 8.58% 10.99% 2.82% 5.81% 3.81% 2.03% 2.77% 3.07% 0.55% 8.03%
2026/08/21 10.18% 7.4% 7.83% 5.83% 2.59% 1.97% 7.53% 3.85% 6.45% 5.77%
2026/08/22 7.74% 7.85% 4.32% 4.01% 2.74% 3.94% 4.65% 4.4% 0.46% 6.25%
2026/08/23 7.99% 7.49% 3.15% 5.79% 2.4% 3.15% 4.9% 2.82% 0.37% 9.52%
2026/08/24 9.04% 8.05% 5.21% 6.59% 4.7% 1.7% 2.73% 3.68% 0.38% 6.47%
2026/08/25 7.57% 11.04% 9.41% 5.33% 4.07% 4.54% 2.91% 3.37% 0.79% 4.85%
2026/08/26 8.12% 6.99% 4.81% 4.7% 3.31% 2.51% 3.93% 2.27% 0.9% 7.47%
2026/08/27 7.68% 3.44% 5.37% 3.87% 3.74% 3.04% 7.02% 3.24% 3.49% 6.53%
2026/08/28 6.19% 5.1% 5.01% 4.6% 4.31% 4.02% 3.82% 2.52% 1.99% 6.35%
2026/08/29 7.9% 7.86% 1.6% 4.39% 3.68% 3.26% 2.49% 2.89% 0.69% 6.84%
2026/08/30 8.64% 7.95% 4.87% 4.63% 2.35% 4.44% 4.19% 3% 6.51% 3.85%
2026/08/31 9.48% 7.78% 5.9% 5.2% 4.79% 4.41% 2.37% 1.96% 1.5% 0.5%
  • hvacdirect.com
  • lowes.com
  • grainger.com
  • alpinehomeair.com
  • generac.com
  • jackery.com
  • uline.com
  • iwae.com
  • globalindustrial.com
  • duromaxpower.com

Copyright © Adthena. All rights reserved.

In August 2026, HVACDirect.com saw a fluctuating impression share, peaking mid-month. Lowes.com experienced a mid-month surge, while Grainger.com had a notable spike on August 11. Uline.com and GlobalIndustrial.com showed significant variability, with Uline.com peaking on August 8. Jackery.com and DuromaxPower.com had sporadic highs, with DuromaxPower.com ending the month with a sharp decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Heat Pump Heating | Top Rated Brand in the USA https://www.alpinehomeair.com › equipment › heat_pumps

    Our systems are built to last—precision engineering with an industry-leading warranty. We make it easy to buy HVAC online: free product consultation ...

  2. 2
    Tankless Water Heaters | Gas And Electric Tankless https://www.ferguson.com

    Efficient Tankless Water Heaters. Shop Ferguson.com For The Best Brands. Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock! World-Class Experience.

  3. 3
    The 8 Best Portable Power Stations for Outages and Outings https://www.popularmechanics.com

    The Best Portable Power Stations for Outages and Outings

  4. 4
    Replace Gas With Electric Heat | Cut Carbon With Heat Pumps https://www.trane.com

    Upgrade To High Efficiency Heat Pumps With Expert Support From Design To Install. Future Proof Your Building w/ Scalable, Energy-Efficient HVAC Systems. Learn More Today. Same Day Pick-Up.

  5. 5
    Evaporative Cooling | In Stock – Ships Today https://www.uline.com › swamp-cooler

    Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most efficient solution for your space.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, five advertisers stand out with compelling narratives. Alpine Home Air emphasizes durability and ease of purchase with their heat pumps. Ferguson champions reliability and top brands in tankless water heaters. Popular Mechanics offers insights into portable power solutions for emergencies. Trane advocates for carbon reduction through electric heat pumps, while Uline promotes immediate relief with their evaporative coolers. Each ad weaves a story of innovation, efficiency, and customer-centric solutions.

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