US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.1678900662
88.8321099338
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hvacdirect.com 7.19
lowes.com 6.16
mitsubishicomfort.com 4.66
jackery.com 4.28
generac.com 3.14
localhvacquotes.com 2.82
grainger.com 2.71
ecoflow.com 2.18
uline.com 1.87
ferguson.com 1.82
others 63.17
  • hvacdirect.com - 7.19%
  • lowes.com - 6.16%
  • mitsubishicomfort.com - 4.66%
  • jackery.com - 4.28%
  • generac.com - 3.14%
  • localhvacquotes.com - 2.82%
  • grainger.com - 2.71%
  • ecoflow.com - 2.18%
  • uline.com - 1.87%
  • ferguson.com - 1.82%
  • others - 63.17%

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In the energy efficiency PPC landscape, ‘others’ dominate with 63.17% click share. ‘hvacdirect.com’ leads individual advertisers at 7.19%, followed by ‘lowes.com’ at 6.16%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mitsubishicomfort.com hvacdirect.com grainger.com generac.com ferguson.com uline.com localhvacquotes.com jackery.com ecoflow.com lowes.com
2025/10/01 2.73% 6.99% 2.31% 4.47% 3.24% 2.53% 1.56% 9.75% 5.99% 1.62%
2025/10/02 3.29% 4.6% 2.38% 5.52% 2.55% 2.4% 1.44% 6.31% 5.32% 1.74%
2025/10/03 4.33% 5.6% 1.54% 6.26% 3.22% 1.8% 2.15% 3.9% 2.79% 0.92%
2025/10/04 6.48% 4.81% 0.73% 3% 0.48% 1.98% 3.48% 7.08% 3.29% 2.01%
2025/10/05 4.72% 3.56% 0.58% 3.74% 0.34% 1.7% 3.99% 8.31% 3.99% 1.41%
2025/10/06 4.36% 5.1% 2.41% 3.28% 1.61% 1.92% 2.51% 10.13% 4.08% 1.79%
2025/10/07 4.47% 6.2% 2.75% 2.14% 1.43% 1.22% 2.99% 11.16% 3.28% 1.11%
2025/10/08 5.54% 7.95% 3.33% 1.79% 0.57% 3% 4.12% 10.15% 3.35% 1.45%
2025/10/09 2.61% 5.08% 2.66% 4.55% 8.08% 1.62% 2.07% 5.24% 0.94% 2.04%
2025/10/10 4.59% 5.88% 2.67% 2.67% 7.41% 1.97% 2.86% 0.98% 0.23% 1.72%
2025/10/11 7.16% 5.88% 0.65% 2.02% 0.37% 1.4% 4.62% 3.2% 0.36% 1.53%
2025/10/12 4.87% 5.16% 0.68% 3% 0.4% 1.61% 2.61% 0.89% 0.28% 3.13%
2025/10/13 7.2% 6.4% 3.14% 2.02% 2.72% 1.95% 2.6% 0.43% 0.52% 2.03%
2025/10/14 4.85% 7.3% 3.25% 3.14% 1.94% 1.76% 1.53% 1.7% 0.73% 2.58%
2025/10/15 7.08% 6.57% 3.83% 3.53% 1.91% 1.56% 2.72% 2.25% 0.74% 2.57%
2025/10/16 7.49% 7.35% 3.19% 2.7% 3.02% 2.14% 4.77% 0.24% 0.66% 2.82%
2025/10/17 5.1% 6.27% 4.41% 1.83% 2.49% 2.29% 2.98% 0.93% 0.2% 2.32%
2025/10/18 5.95% 5.74% 0.56% 3.21% 0.28% 1.94% 1.86% 0.31% 0.45% 4.07%
2025/10/19 4.78% 5.61% 0.64% 4.39% 0.41% 1.58% 2.7% 0.72% 1.59% 2.75%
2025/10/20 3.95% 5.45% 3.11% 2.4% 1.72% 2.37% 2.89% 2.67% 2.24% 1.19%
2025/10/21 4.98% 6.12% 4.82% 1.68% 3.37% 2.05% 5.3% 1.5% 3.94% 1.45%
2025/10/22 4.16% 6.34% 5.09% 3.16% 1.12% 3.01% 6.16% 2.96% 2.65% 1.23%
2025/10/23 3.44% 10.01% 3.95% 2.44% 2.27% 3.35% 5.92% 2.39% 1.15% 1.05%
2025/10/24 5.26% 8.91% 3.8% 3.99% 1.01% 2.66% 2.96% 1.03% 0.95% 1.13%
2025/10/25 6.44% 6.63% 1.07% 3.42% 0.37% 2.37% 4.52% 5.48% 1.39% 1.73%
2025/10/26 5.88% 5.14% 1.09% 2.95% 0.14% 2.13% 3.07% 2.18% 1.15% 1.49%
2025/10/27 4.92% 7.3% 4.17% 1.9% 1.7% 1.88% 2.33% 5.06% 0.96% 1.18%
2025/10/28 5.17% 6.98% 8.06% 1.91% 1.15% 1.69% 5.25% 0.78% 0.78% 0.36%
2025/10/29 6.52% 5.16% 6.4% 2.37% 3.87% 2.49% 4.34% 1.93% 0.92% 0.95%
2025/10/30 5.17% 5.6% 5.09% 5.48% 2.86% 2.06% 4.38% 1.17% 1.55% 0.87%
2025/10/31 5.9% 5.09% 4.63% 4.1% 3.47% 2.42% 2.38% 1.85% 1.84% 1.8%
  • mitsubishicomfort.com
  • hvacdirect.com
  • grainger.com
  • generac.com
  • ferguson.com
  • uline.com
  • localhvacquotes.com
  • jackery.com
  • ecoflow.com
  • lowes.com

Copyright © Adthena. All rights reserved.

In October 2025, Jackery.com led with a peak spend share of 11.16% on October 7th. HVACDirect.com followed, peaking at 10.01% on October 23rd. MitsubishiComfort.com showed consistent fluctuations, ending at 5.9%. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 674
2025/10/02 646
2025/10/03 638
2025/10/04 600
2025/10/05 627
2025/10/06 629
2025/10/07 650
2025/10/08 614
2025/10/09 613
2025/10/10 606
2025/10/11 599
2025/10/12 582
2025/10/13 609
2025/10/14 583
2025/10/15 595
2025/10/16 601
2025/10/17 598
2025/10/18 637
2025/10/19 603
2025/10/20 654
2025/10/21 516
2025/10/22 574
2025/10/23 588
2025/10/24 595
2025/10/25 550
2025/10/26 550
2025/10/27 605
2025/10/28 591
2025/10/29 620
2025/10/30 587
2025/10/31 602

Copyright © Adthena. All rights reserved.

October began with 674 advertisers, fluctuating throughout the month, reaching a low of 516 on the 21st. The month concluded with 602 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hvacdirect.com 1.25%
pella.com 0.97%
grainger.com 0.93%
localhvacquotes.com 0.72%
renewalbyandersenpros.com 0.54%
mitsubishicomfort.com -0.69%
ferguson.com -0.78%
lowes.com -0.96%
renewalbyandersen.homes -1.97%
jackery.com -2.64%

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Jackery.com saw a significant drop of 2.64%, while hvacdirect.com gained 1.25%. Pella.com and Grainger.com also experienced positive shifts, contrasting with declines for lowes.com and ferguson.com.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lowes.com mitsubishicomfort.com hvacdirect.com generac.com grainger.com ferguson.com ecoflow.com localhvacquotes.com jackery.com renewalbyandersen.com
2025/10/01 7.29% 2.29% 7.1% 3.55% 1.87% 2.58% 5.5% 1.2% 9.42% 0.23%
2025/10/02 6.01% 3.03% 4.54% 5.28% 1.96% 1.98% 5.46% 1.18% 5.94% 0.59%
2025/10/03 3.54% 4.39% 5.13% 5.56% 0.87% 2.65% 3.47% 1.84% 4.43% 0.01%
2025/10/04 6.01% 6.2% 3.45% 2.84% 0.15% 0.47% 3.19% 2.73% 7.05% 2.55%
2025/10/05 5.18% 4.86% 2.46% 3.64% 0.13% 0.34% 3.98% 3.26% 8.62% 2.17%
2025/10/06 5.01% 4.4% 4.98% 3.25% 1.98% 1.45% 4.2% 2.08% 10.77% 1.83%
2025/10/07 3.38% 4.32% 5.23% 2.15% 2.25% 1.28% 3.42% 2.51% 12.44% 0.7%
2025/10/08 4.33% 5.72% 6.97% 2.08% 2.25% 0.56% 3.53% 3.35% 12.82% 0.12%
2025/10/09 6.2% 2.85% 4.49% 5.91% 1.99% 8.25% 1.09% 1.75% 5.6% 0.11%
2025/10/10 4.24% 5.05% 6.14% 3.18% 1.98% 6.25% 0.24% 2.67% 1.07% 1.02%
2025/10/11 3.9% 7.37% 4.89% 2.34% 0.13% 0.38% 0.39% 4.11% 3.37% 2.66%
2025/10/12 7.06% 4.95% 3.43% 3.54% 0.13% 0.49% 0.28% 2.19% 0.99% 4.68%
2025/10/13 4.65% 6.99% 5.8% 2.22% 2.41% 2.45% 0.55% 2.25% 0.43% 2.07%
2025/10/14 9.89% 4.41% 5.71% 4.07% 2.68% 1.61% 0.67% 1.36% 1.56% 0.42%
2025/10/15 10.34% 6.36% 5.43% 3.9% 2.94% 1.53% 0.64% 2.31% 2.31% 1.35%
2025/10/16 7.98% 6.85% 5.53% 3.31% 2.5% 2.64% 0.66% 4.6% 0.25% 1.05%
2025/10/17 8.01% 4.78% 3.74% 1.92% 3.67% 2.19% 0.25% 2.88% 0.96% 0.66%
2025/10/18 12.29% 5.2% 3.88% 3.14% 0.09% 0.27% 0.43% 1.57% 0.32% 2.38%
2025/10/19 7.96% 4.13% 3.64% 4.35% 0.1% 0.44% 1.57% 2.3% 0.73% 1.23%
2025/10/20 4.35% 3.09% 3.93% 2.11% 2.13% 1.28% 2.59% 2.59% 3.39% 1.65%
2025/10/21 5.79% 4.15% 4.54% 1.64% 4.21% 2.56% 5.11% 5.11% 1.78% 2.43%
2025/10/22 3.98% 3.57% 4.78% 3.5% 3.95% 0.92% 2.83% 6.92% 3% 1.8%
2025/10/23 4.09% 3.27% 10.51% 2.52% 2.8% 2.12% 1.12% 5.79% 2.61% 1.99%
2025/10/24 3.24% 5.02% 9.31% 4.04% 2.76% 0.89% 1.16% 2.87% 1.06% 1.73%
2025/10/25 4.66% 6.05% 5.07% 3.64% 0.18% 0.36% 1.48% 4.22% 7.22% 0.98%
2025/10/26 5.14% 6.26% 3.87% 3% 0.19% 0.14% 1.09% 3.15% 2.36% 1.64%
2025/10/27 4.7% 4.78% 7.23% 1.78% 2.61% 1.22% 0.84% 2.06% 6.75% 0.3%
2025/10/28 1.5% 4.87% 7.67% 1.83% 8.26% 0.87% 0.83% 5.05% 0.83% 1.95%
2025/10/29 2.56% 6.07% 4.78% 2.58% 6.2% 3.05% 0.87% 3.67% 1.77% 0.56%
2025/10/30 2.69% 5.08% 5.93% 5.62% 3.92% 2.11% 1.55% 3.82% 0.92% 1.94%
2025/10/31 5.98% 4.9% 4.86% 4.19% 2.84% 2.39% 1.74% 1.69% 1.65% 0.82%
  • lowes.com
  • mitsubishicomfort.com
  • hvacdirect.com
  • generac.com
  • grainger.com
  • ferguson.com
  • ecoflow.com
  • localhvacquotes.com
  • jackery.com
  • renewalbyandersen.com

Copyright © Adthena. All rights reserved.

In October 2025, Lowes.com saw fluctuating ad impressions, peaking mid-month. Jackery.com started strong, dipped, then stabilized. MitsubishiComfort.com maintained a steady presence, while HVACDirect.com surged late. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Tankless Water Heaters https://www.ferguson.com

    Shop Tankless Water Heaters — Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock!

  2. 2
    Get Water Heater Installed | Free Haul Away Included https://www.lowes.com

    Same Or Next Day Water Heater Installation. Have Your Water Heater Installed Through Lowe's®...

  3. 3
    Energy Efficient Windows & Doors | Pella https://www.pella.com

    Upgrade your home with energy-efficient windows and doors. Learn what it means, why it matters and which Pella products qualify.

  4. 4
    The 7 Best Portable Power Stations of 2025 https://www.popularmechanics.com › best-portable › power-station

    Find the right Portable Power Station that fits your budget and needs. See Our Top Picks! Be prepared for unexpected power failures and off-the-grid camping trips.

  5. 5
    Affordable Window Replacement | Energy Efficient Windows https://www.renewalbyandersen.homes

    Get a Free Quote on Renewal by Andersen Custom Crafted & Professionally Installed Windows! Replacement Windows - Save $400 per Window ...

Copyright © Adthena. All rights reserved.

Ferguson and Lowe’s focus on water heating solutions, emphasizing reliability and convenience. Pella and Renewal by Andersen highlight energy efficiency in home upgrades. Popular Mechanics offers portable power solutions for emergencies and adventures. Each ad targets specific needs with clear, compelling messaging.

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