Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 51.9146234833 |
| 48.0853765167 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hvacdirect.com | 8.65 |
| lowes.com | 6.76 |
| uline.com | 6.62 |
| generac.com | 6.27 |
| alpinehomeair.com | 4.35 |
| grainger.com | 4.16 |
| duromaxpower.com | 3.98 |
| ecobee.com | 3.96 |
| jackery.com | 3.92 |
| abilityrefrigerants.com | 3.76 |
| others | 47.57 |
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In the energy efficiency PPC landscape, HVACDirect.com leads with 8.65% click share, while ‘others’ dominate at 47.57%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hvacdirect.com | generac.com | alpinehomeair.com | abilityrefrigerants.com | grainger.com | lowes.com | trane.com | uline.com | iwae.com | globalindustrial.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 10.51% | 5.55% | 5.32% | 1.88% | 1.01% | 4.79% | 1.56% | 6.33% | 2.58% | 1.31% |
| 2026/08/02 | 12.26% | 5.95% | 6.64% | 1.53% | 0.55% | 6.22% | 1.71% | 7.22% | 3.4% | 1.27% |
| 2026/08/03 | 10.17% | 7.89% | 4.6% | 1.48% | 2.91% | 2.7% | 1.65% | 8.51% | 1.54% | 3.46% |
| 2026/08/04 | 9.51% | 8.59% | 6% | 1.62% | 3.64% | 2.39% | 2.55% | 8.09% | 1.73% | 3.58% |
| 2026/08/05 | 10.54% | 9.88% | 5.15% | 3.69% | 6.13% | 3.45% | 1.77% | 5.33% | 1.77% | 3.24% |
| 2026/08/06 | 9.7% | 11.8% | 5.41% | 3.05% | 4.44% | 2.67% | 2.53% | 5.42% | 2.48% | 2.06% |
| 2026/08/07 | 13.58% | 11.55% | 5.43% | 2.99% | 3.72% | 2.53% | 2.65% | 9.51% | 3.65% | 1.25% |
| 2026/08/08 | 14.88% | 4.42% | 5.75% | 0% | 0.07% | 2.26% | 1.33% | 22.61% | 3.84% | 3.71% |
| 2026/08/09 | 13.38% | 11.3% | 11.31% | 0.5% | 0.08% | 2.86% | 5.97% | 2.39% | 2.97% | 0.36% |
| 2026/08/10 | 12% | 7.04% | 7.96% | 4.86% | 2.87% | 5.85% | 2.73% | 5.05% | 4.42% | 0.81% |
| 2026/08/11 | 8.48% | 8.56% | 6.03% | 3.14% | 8.42% | 1.37% | 1.18% | 16.79% | 2.31% | 11.71% |
| 2026/08/12 | 9.39% | 7.48% | 6.22% | 3.2% | 4.68% | 1.53% | 3.26% | 9.55% | 1.83% | 5.77% |
| 2026/08/13 | 9.6% | 6.76% | 5.22% | 2.52% | 4.75% | 4.01% | 3.67% | 13.76% | 3.48% | 10.4% |
| 2026/08/14 | 10.69% | 8.3% | 6.31% | 2.04% | 4.93% | 4.56% | 2.65% | 9.59% | 2.8% | 5.63% |
| 2026/08/15 | 8.95% | 6.89% | 6.73% | 2.93% | 0.26% | 4.35% | 3.12% | 12.95% | 3.24% | 4.49% |
| 2026/08/16 | 9.14% | 9.91% | 6.12% | 4.48% | 0.35% | 3.3% | 4.42% | 5.58% | 2.66% | 1% |
| 2026/08/17 | 6.21% | 6.45% | 3.86% | 4.9% | 7.13% | 1.97% | 1.89% | 14.9% | 1.6% | 8.41% |
| 2026/08/18 | 12.41% | 11.29% | 6.08% | 4.24% | 1.71% | 6.42% | 2.82% | 3.01% | 4.21% | 1.44% |
| 2026/08/19 | 11.4% | 10.44% | 7.23% | 7.29% | 2.72% | 4.05% | 2.68% | 2.61% | 3.51% | 1.03% |
| 2026/08/20 | 10.8% | 8.53% | 7.8% | 3.31% | 2.33% | 5.6% | 3.96% | 2.45% | 2.78% | 0.88% |
| 2026/08/21 | 11.94% | 7.96% | 7.38% | 2.86% | 5.11% | 3.66% | 3.31% | 7.35% | 3.58% | 6.07% |
| 2026/08/22 | 10.01% | 9.14% | 5.49% | 2.68% | 2.52% | 4.78% | 3.39% | 4.11% | 4.14% | 0.92% |
| 2026/08/23 | 11.19% | 10.04% | 8.28% | 1.19% | 2.06% | 3.62% | 4.89% | 5.2% | 3.23% | 0.68% |
| 2026/08/24 | 11.02% | 12.87% | 7.29% | 3.59% | 3.09% | 3.84% | 3.32% | 2.54% | 3.09% | 0.48% |
| 2026/08/25 | 10.57% | 10.26% | 7.44% | 2.95% | 6.78% | 5.64% | 3.17% | 2.48% | 3.34% | 1.63% |
| 2026/08/26 | 10.29% | 7.72% | 5.26% | 4.78% | 4.11% | 3.3% | 3.44% | 3.81% | 1.93% | 1.63% |
| 2026/08/27 | 8.41% | 7.81% | 4.6% | 6.89% | 4.52% | 1.44% | 2.23% | 6.36% | 2.78% | 2.89% |
| 2026/08/28 | 7.67% | 9.04% | 5.48% | 4.38% | 3.98% | 2.91% | 2.64% | 3.2% | 2.55% | 1.91% |
| 2026/08/29 | 8.64% | 8.76% | 5% | 4.87% | 1.18% | 3.64% | 2.37% | 2.38% | 2.32% | 1.04% |
| 2026/08/30 | 9.38% | 6.22% | 5.99% | 4.81% | 3.19% | 4.22% | 3.38% | 4.51% | 2.57% | 5.46% |
| 2026/08/31 | 11.4% | 9.4% | 5.79% | 5.58% | 4.43% | 3.16% | 3% | 2.67% | 1.82% | 1.81% |
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In August 2026, HVACDirect.com led with fluctuating spend, peaking mid-month. Generac.com saw a steady rise, while AlpineHomeAir.com maintained moderate levels. Uline.com spiked early, then stabilized. The month concluded with HVACDirect.com maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 466 |
| 2026/08/02 | 441 |
| 2026/08/03 | 419 |
| 2026/08/04 | 491 |
| 2026/08/05 | 395 |
| 2026/08/06 | 360 |
| 2026/08/07 | 320 |
| 2026/08/08 | 266 |
| 2026/08/09 | 278 |
| 2026/08/10 | 328 |
| 2026/08/11 | 320 |
| 2026/08/12 | 317 |
| 2026/08/13 | 292 |
| 2026/08/14 | 307 |
| 2026/08/15 | 284 |
| 2026/08/16 | 287 |
| 2026/08/17 | 246 |
| 2026/08/18 | 251 |
| 2026/08/19 | 241 |
| 2026/08/20 | 285 |
| 2026/08/21 | 282 |
| 2026/08/22 | 294 |
| 2026/08/23 | 266 |
| 2026/08/24 | 285 |
| 2026/08/25 | 274 |
| 2026/08/26 | 276 |
| 2026/08/27 | 290 |
| 2026/08/28 | 355 |
| 2026/08/29 | 333 |
| 2026/08/30 | 317 |
| 2026/08/31 | 332 |
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August began with 466 advertisers, peaking at 491 on the 4th. A decline followed, reaching 241 on the 19th. The month concluded with a slight recovery, ending at 332 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, lowes.com surged with a 3.20% click share increase, while uline.com faced a significant drop of 5.35%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | hvacdirect.com | lowes.com | grainger.com | alpinehomeair.com | generac.com | jackery.com | uline.com | iwae.com | globalindustrial.com | duromaxpower.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 7.98% | 8.21% | 0.96% | 3.98% | 2.57% | 8.92% | 5% | 2.49% | 0.79% | 1.41% |
| 2026/08/02 | 10.56% | 9.24% | 0.48% | 5.01% | 2.98% | 5.86% | 6.81% | 3.51% | 0.72% | 4.3% |
| 2026/08/03 | 9.84% | 5.11% | 3.89% | 3.79% | 3.54% | 2.89% | 8.95% | 1.87% | 2.92% | 2.58% |
| 2026/08/04 | 9.8% | 3.07% | 4.94% | 5.24% | 4.25% | 2.36% | 7.84% | 2.14% | 4.01% | 1.77% |
| 2026/08/05 | 10.05% | 5.61% | 9.08% | 4.48% | 3.51% | 4.7% | 4.29% | 2.06% | 2.68% | 0.52% |
| 2026/08/06 | 10.69% | 4.19% | 6.77% | 5.05% | 6.09% | 3.2% | 4.45% | 2.78% | 1.75% | 5.07% |
| 2026/08/07 | 11.86% | 4.98% | 5.33% | 3.92% | 3.9% | 4.48% | 9.63% | 3.64% | 0.84% | 8.32% |
| 2026/08/08 | 12.98% | 4.05% | 0.07% | 4.92% | 1.28% | 0.82% | 22.4% | 4.12% | 4.42% | 0.27% |
| 2026/08/09 | 13.06% | 4.51% | 0.09% | 10.65% | 4.76% | 4.09% | 2.03% | 3.16% | 0.35% | 0.48% |
| 2026/08/10 | 9.33% | 9.42% | 3.46% | 5.46% | 1.52% | 11.42% | 4.82% | 4.1% | 0.46% | 7.7% |
| 2026/08/11 | 6.94% | 2.76% | 12.23% | 4.82% | 2.73% | 3.88% | 14.95% | 2.26% | 14.07% | 3.7% |
| 2026/08/12 | 8.18% | 3.12% | 6% | 4.93% | 1.5% | 8.04% | 8.37% | 1.88% | 6.21% | 8% |
| 2026/08/13 | 7.98% | 6.94% | 6.14% | 3.84% | 1.4% | 4.8% | 11.42% | 3.4% | 10.95% | 7.15% |
| 2026/08/14 | 10.52% | 8.45% | 6.39% | 5% | 1.91% | 6.77% | 8.54% | 2.74% | 6.21% | 2.35% |
| 2026/08/15 | 8.43% | 8.36% | 0.31% | 5.47% | 2.01% | 0.25% | 13.28% | 3.71% | 5.86% | 4.76% |
| 2026/08/16 | 7.96% | 4.61% | 0.51% | 4.97% | 4.09% | 9.79% | 4.75% | 2.96% | 1.03% | 6.01% |
| 2026/08/17 | 5.6% | 4.05% | 11.02% | 2.65% | 2.9% | 5.03% | 13.96% | 1.81% | 9.61% | 4.05% |
| 2026/08/18 | 11.66% | 11.53% | 2.45% | 4.63% | 2.18% | 8.44% | 3.6% | 3.88% | 0.76% | 7.27% |
| 2026/08/19 | 11.7% | 8.89% | 3.3% | 5.63% | 2.71% | 7.97% | 2.87% | 4.54% | 0.71% | 6.35% |
| 2026/08/20 | 8.58% | 10.99% | 2.82% | 5.81% | 3.81% | 2.03% | 2.77% | 3.07% | 0.55% | 8.03% |
| 2026/08/21 | 10.18% | 7.4% | 7.83% | 5.83% | 2.59% | 1.97% | 7.53% | 3.85% | 6.45% | 5.77% |
| 2026/08/22 | 7.74% | 7.85% | 4.32% | 4.01% | 2.74% | 3.94% | 4.65% | 4.4% | 0.46% | 6.25% |
| 2026/08/23 | 7.99% | 7.49% | 3.15% | 5.79% | 2.4% | 3.15% | 4.9% | 2.82% | 0.37% | 9.52% |
| 2026/08/24 | 9.04% | 8.05% | 5.21% | 6.59% | 4.7% | 1.7% | 2.73% | 3.68% | 0.38% | 6.47% |
| 2026/08/25 | 7.57% | 11.04% | 9.41% | 5.33% | 4.07% | 4.54% | 2.91% | 3.37% | 0.79% | 4.85% |
| 2026/08/26 | 8.12% | 6.99% | 4.81% | 4.7% | 3.31% | 2.51% | 3.93% | 2.27% | 0.9% | 7.47% |
| 2026/08/27 | 7.68% | 3.44% | 5.37% | 3.87% | 3.74% | 3.04% | 7.02% | 3.24% | 3.49% | 6.53% |
| 2026/08/28 | 6.19% | 5.1% | 5.01% | 4.6% | 4.31% | 4.02% | 3.82% | 2.52% | 1.99% | 6.35% |
| 2026/08/29 | 7.9% | 7.86% | 1.6% | 4.39% | 3.68% | 3.26% | 2.49% | 2.89% | 0.69% | 6.84% |
| 2026/08/30 | 8.64% | 7.95% | 4.87% | 4.63% | 2.35% | 4.44% | 4.19% | 3% | 6.51% | 3.85% |
| 2026/08/31 | 9.48% | 7.78% | 5.9% | 5.2% | 4.79% | 4.41% | 2.37% | 1.96% | 1.5% | 0.5% |
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In August 2026, HVACDirect.com saw a fluctuating impression share, peaking mid-month. Lowes.com experienced a mid-month surge, while Grainger.com had a notable spike on August 11. Uline.com and GlobalIndustrial.com showed significant variability, with Uline.com peaking on August 8. Jackery.com and DuromaxPower.com had sporadic highs, with DuromaxPower.com ending the month with a sharp decline.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Our systems are built to last—precision engineering with an industry-leading warranty. We make it easy to buy HVAC online: free product consultation ...
Efficient Tankless Water Heaters. Shop Ferguson.com For The Best Brands. Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock! World-Class Experience.
The Best Portable Power Stations for Outages and Outings
Upgrade To High Efficiency Heat Pumps With Expert Support From Design To Install. Future Proof Your Building w/ Scalable, Energy-Efficient HVAC Systems. Learn More Today. Same Day Pick-Up.
Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most efficient solution for your space.
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In the competitive landscape of energy efficiency, five advertisers stand out with compelling narratives. Alpine Home Air emphasizes durability and ease of purchase with their heat pumps. Ferguson champions reliability and top brands in tankless water heaters. Popular Mechanics offers insights into portable power solutions for emergencies. Trane advocates for carbon reduction through electric heat pumps, while Uline promotes immediate relief with their evaporative coolers. Each ad weaves a story of innovation, efficiency, and customer-centric solutions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Energy, Utilities & Waste Energy Efficiency August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Energy, Utilities & Waste Energy Efficiency August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Energy, Utilities & Waste Energy Efficiency August 2026 Report aggregates data from across both device types and Google Shopping.
The US Energy, Utilities & Waste Energy Efficiency August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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