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US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9987033919
84.0012966081
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
generac.com 24.49
hvacdirect.com 6.08
jackery.com 5.97
lowes.com 4.09
alpinehomeair.com 2.86
grainger.com 2.83
iwae.com 2.47
ecobee.com 2.33
duromaxpower.com 2.14
uline.com 2.06
others 44.68
  • generac.com - 24.49%
  • hvacdirect.com - 6.08%
  • jackery.com - 5.97%
  • lowes.com - 4.09%
  • alpinehomeair.com - 2.86%
  • grainger.com - 2.83%
  • iwae.com - 2.47%
  • ecobee.com - 2.33%
  • duromaxpower.com - 2.14%
  • uline.com - 2.06%
  • others - 44.68%

Copyright © Adthena. All rights reserved.

Generac dominates with 24.49% click share, while HVACDirect and Jackery follow. Others collectively hold 44.68%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date generac.com hvacdirect.com grainger.com alpinehomeair.com iwae.com jackery.com uline.com lowes.com mitsubishicomfort.com apelectric.com
2026/03/01 15.98% 4.43% 0.15% 2.89% 3.21% 1.46% 1.29% 2.81% 2.06% 1.1%
2026/03/02 16.07% 4.77% 1.57% 2.72% 3.74% 2.16% 1.39% 1.69% 0.86% 0.5%
2026/03/03 16.04% 3.94% 2.55% 3.19% 2.42% 3.87% 2.62% 1.51% 1.53% 1.85%
2026/03/04 18.82% 6.78% 2.39% 3.37% 2.3% 5.01% 1.93% 3% 1.3% 0.75%
2026/03/05 15.39% 5.03% 1.41% 4.32% 2.68% 4.58% 1.21% 2.07% 1.29% 0.21%
2026/03/06 19.99% 4.31% 1% 4.5% 3.48% 3% 0.74% 1.62% 1.55% 1.41%
2026/03/07 24.97% 3.28% 0.15% 1.9% 1.73% 1.65% 0.37% 0.64% 2.59% 0%
2026/03/08 17.91% 2.6% 0.16% 2.76% 2.06% 3.32% 0.85% 2.54% 1.34% 1.68%
2026/03/09 16.38% 6.23% 1.2% 5.3% 2.28% 4.12% 0.65% 0.83% 2.05% 1.57%
2026/03/10 12.81% 6.93% 0.97% 6.1% 1.86% 4.27% 0.79% 2.45% 2.12% 0.86%
2026/03/11 14.35% 3.79% 0.85% 3.7% 1.67% 4.78% 3.56% 0.61% 2.04% 2.34%
2026/03/12 24.02% 5.94% 1.01% 2.77% 2.66% 1.46% 1.18% 1.25% 2.27% 2.32%
2026/03/13 20.89% 3.4% 0.93% 1.46% 1.28% 0.76% 1.27% 0.41% 1.28% 2.62%
2026/03/14 21.18% 4.08% 0.08% 1.11% 3.5% 2.15% 0.91% 0.89% 1.6% 0%
2026/03/15 21.78% 6.89% 0.09% 2.76% 3.51% 1.19% 0.7% 2.1% 2.79% 1.21%
2026/03/16 15.91% 7.73% 1.25% 3.22% 4.31% 2.69% 2.89% 1.09% 1.39% 7.92%
2026/03/17 8.22% 10.27% 6.46% 5.52% 3.94% 6.07% 2.55% 2.95% 1.32% 5.03%
2026/03/18 14.21% 6.89% 1.81% 4.24% 2.58% 5.14% 2.87% 2.17% 0.65% 3.32%
2026/03/19 26.82% 4.33% 2.41% 3.26% 1.14% 2.84% 2.44% 1.44% 0.72% 1.68%
2026/03/20 26.24% 5.57% 2.34% 2.49% 0.97% 1.07% 0.64% 1.69% 1.1% 1.33%
2026/03/21 28.91% 3.74% 0.15% 1.98% 0.94% 4.56% 0.6% 1.59% 3.17% 0.06%
2026/03/22 21.91% 3.8% 0.13% 2.15% 1.04% 1.42% 0.65% 1.8% 3.24% 0.16%
2026/03/23 22.37% 7.03% 2.53% 2.3% 1.29% 2.92% 2.11% 3.24% 1.24% 0.53%
2026/03/24 22.1% 6.75% 2.81% 3.75% 3.31% 2.09% 4.22% 1.58% 0.63% 2.99%
2026/03/25 22.47% 4.93% 1.36% 2.99% 1.49% 5.07% 1.78% 2.77% 0.68% 0%
2026/03/26 23.41% 5.64% 1.23% 3.41% 1.06% 3.64% 0.95% 1.79% 1.01% 0.59%
2026/03/27 24.14% 4% 0.7% 2.74% 2% 1.67% 0.95% 1.19% 0.91% 0%
2026/03/28 30.23% 1.93% 0.1% 0.77% 0.73% 4.98% 0.61% 2.07% 0.68% 0%
2026/03/29 29.75% 2.43% 0.11% 3.03% 1.39% 2.76% 0.68% 1.29% 0.68% 0.04%
2026/03/30 28.13% 5.47% 1.67% 2.63% 0.66% 2.4% 0.92% 2.51% 0.17% 0.5%
2026/03/31 22.91% 13.35% 3.18% 3.07% 2.52% 2.16% 1.89% 1.87% 0.74% 0.2%
  • generac.com
  • hvacdirect.com
  • grainger.com
  • alpinehomeair.com
  • iwae.com
  • jackery.com
  • uline.com
  • lowes.com
  • mitsubishicomfort.com
  • apelectric.com

Copyright © Adthena. All rights reserved.

Generac.com dominated March with a peak spend share of 30.23% on the 28th. HVACdirect.com saw a significant rise, ending at 13.35% on the 31st. Grainger.com maintained a low profile, peaking at 6.46% mid-month.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 491
2026/03/02 524
2026/03/03 511
2026/03/04 536
2026/03/05 526
2026/03/06 511
2026/03/07 491
2026/03/08 488
2026/03/09 525
2026/03/10 496
2026/03/11 502
2026/03/12 471
2026/03/13 486
2026/03/14 447
2026/03/15 481
2026/03/16 529
2026/03/17 544
2026/03/18 522
2026/03/19 503
2026/03/20 485
2026/03/21 451
2026/03/22 476
2026/03/23 487
2026/03/24 463
2026/03/25 439
2026/03/26 405
2026/03/27 446
2026/03/28 445
2026/03/29 413
2026/03/30 436
2026/03/31 411

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March saw a dynamic shift in distinct advertisers, peaking at 544 on March 17. The month concluded with a decline, ending at 411.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
generac.com 7.41%
bluettipower.com 1.1%
ecobee.com 1%
lowes.com 0.75%
powerupgen.com 0.46%
alpinehomeair.com -1.13%
apelectric.com -1.16%
hvacdirect.com -1.26%
iwae.com -1.4%
duromaxpower.com -1.73%

Copyright © Adthena. All rights reserved.

Generac surged with a 7.41% click share increase, while Duromaxpower faced a 1.73% decline. Bluettipower and Ecobee also saw positive growth, contrasting with declines from Iwae and Hvacdirect.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date hvacdirect.com generac.com grainger.com lowes.com iwae.com uline.com alpinehomeair.com jackery.com duromaxpower.com apelectric.com
2026/03/01 6.28% 11.37% 0.2% 5.5% 5.68% 1.54% 3.08% 1.67% 0.63% 1.34%
2026/03/02 5.75% 10.59% 3.42% 4.27% 5.3% 1.99% 2.95% 3.15% 0.95% 0.76%
2026/03/03 4.84% 7.32% 5.97% 4.63% 3.23% 4.34% 3.79% 5.64% 4.06% 3.19%
2026/03/04 8.79% 8.6% 5.06% 5.93% 2.73% 3.22% 3.81% 7.18% 6.33% 2.13%
2026/03/05 6.43% 10.1% 2.83% 4.39% 3.65% 1.46% 4.59% 6.82% 3.82% 0.35%
2026/03/06 5.19% 12.96% 2.26% 3.53% 4.57% 0.86% 4.89% 4.34% 0.49% 2.66%
2026/03/07 4.45% 12.85% 0.26% 2.14% 2.59% 0.39% 2.87% 2.75% 0.53% 0%
2026/03/08 3.08% 8.94% 0.25% 3.8% 3.22% 1.34% 3.49% 5.5% 1.41% 2.49%
2026/03/09 9.18% 8.71% 2.63% 2.05% 3.04% 0.78% 5.82% 6.42% 3.45% 3.03%
2026/03/10 8.88% 6.53% 2.07% 5.4% 3.05% 1.2% 7.23% 6.59% 0.84% 0.97%
2026/03/11 4.93% 6.88% 1.71% 1.38% 2.24% 4.96% 3.81% 8.41% 3.94% 4.21%
2026/03/12 8.2% 12.14% 2.27% 2.62% 3.85% 1.46% 2.72% 2% 4.5% 3.1%
2026/03/13 4.44% 9.03% 2.08% 1.12% 2.63% 1.89% 2.01% 1.04% 0.61% 3.89%
2026/03/14 6.51% 10.65% 0.11% 2.13% 4.64% 1.39% 1.42% 2.88% 0.97% 0%
2026/03/15 9.99% 13.94% 0.1% 3.92% 4.88% 1.02% 3.12% 1.52% 2.51% 1.31%
2026/03/16 9.63% 8.29% 2.24% 2.23% 4.57% 4.58% 3.16% 3.53% 8.21% 10.5%
2026/03/17 11.51% 2.74% 9.88% 4.88% 4.74% 3.24% 6.06% 6.93% 3.91% 6.04%
2026/03/18 10.36% 5.58% 3.45% 4.38% 3.2% 3.74% 4.42% 8.84% 0.73% 6.47%
2026/03/19 7.2% 14.2% 4.65% 3.29% 1.65% 3.71% 3.78% 4.18% 3.09% 3.22%
2026/03/20 9% 14.38% 5.23% 3.91% 1.19% 0.95% 3.07% 1.45% 0.14% 2.18%
2026/03/21 4.94% 16.19% 0.22% 3.26% 1.58% 0.62% 2.21% 7.83% 0.12% 0.12%
2026/03/22 5.33% 12.6% 0.19% 3.87% 1.76% 0.85% 2.32% 2.45% 3.68% 0.24%
2026/03/23 8.54% 12.63% 3.98% 8.24% 1.48% 2.49% 2.34% 4.52% 2.08% 0.74%
2026/03/24 8.81% 8.39% 5.99% 3.27% 4.21% 6.12% 4.42% 2.59% 0.93% 5.25%
2026/03/25 5.67% 8.64% 2.72% 6.72% 2.23% 3.08% 3.73% 7.09% 1.5% 0%
2026/03/26 6.73% 12.71% 2.93% 4.31% 1.51% 1.59% 3.54% 5.38% 5.39% 0.8%
2026/03/27 5.48% 13.85% 2.11% 3.62% 3.23% 1.46% 3.17% 2.7% 0.28% 0%
2026/03/28 2.27% 18.4% 0.16% 4.75% 1.43% 1.74% 1.01% 7.83% 3.84% 0%
2026/03/29 2.29% 19.12% 0.17% 2.81% 2.43% 1.46% 3.23% 4.28% 0.51% 0.05%
2026/03/30 6.57% 17.87% 5.14% 7.34% 0.93% 1.32% 2.66% 3.45% 0.84% 0.72%
2026/03/31 16.5% 9.79% 7.43% 4.66% 3.5% 3.29% 3.26% 3.2% 0.65% 0.37%
  • hvacdirect.com
  • generac.com
  • grainger.com
  • lowes.com
  • iwae.com
  • uline.com
  • alpinehomeair.com
  • jackery.com
  • duromaxpower.com
  • apelectric.com

Copyright © Adthena. All rights reserved.

In March 2026, HVACDirect.com saw fluctuating impressions, peaking at 16.5% on the 31st. Generac.com maintained strong visibility, with a high of 19.12% on the 29th. Grainger.com and Lowes.com had moderate shares, while Jackery.com and Duromaxpower.com experienced varied trends. The month concluded with HVACDirect.com leading in impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Tankless Water Heaters - Gas And Electric Tankless https://www.ferguson.com

    Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock! Efficient...

  2. 2
    Generator https://www.lowes.com › tools

    Gear Up With Lowe's® Tools — Buy Generator Online & Pickup Today Or Get Free Delivery On Orders above $45. From Precision Cutting To Seamless Assembly, Shop Our Comprehensive Range Of Tools. Top Brands.

  3. 3
    Emergency Generator Rental https://www.mobileair.com › rental › generators

    Temporary Power — 24/7 Emergency Support. Reliable Equipment for any...

  4. 4
    Affordable, Flat Rate Pricing https://www.plumblineservices.com

    Plumbline Water Heaters — Affordable, Flat Rate Pricing. 100...

  5. 5
    The 8 Best Portable Power Stations of 2026 https://popularmechanics.com › best-portable › power-station

    Be prepared for unexpected power failures and off-the-grid camping trips. Find the right Portable Power Station that fits your budget and needs. See Our Top Picks! Affordable. Editor's Choice. Ratings.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy solutions, Ferguson and Plumbline Services highlight reliability and affordability in water heating. Lowe’s and Mobile Air emphasize convenience and emergency readiness with generators. Popular Mechanics offers guidance on portable power stations, focusing on preparedness and budget-friendly options.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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