US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.0350944852
61.9649055148
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lowes.com 15.16
hvacdirect.com 12.69
generac.com 5.12
iwae.com 4.85
alpinehomeair.com 4.77
grainger.com 3.96
uline.com 3.11
ecobee.com 2.87
jackery.com 2.81
apelectric.com 2.11
others 42.55
  • lowes.com - 15.16%
  • hvacdirect.com - 12.69%
  • generac.com - 5.12%
  • iwae.com - 4.85%
  • alpinehomeair.com - 4.77%
  • grainger.com - 3.96%
  • uline.com - 3.11%
  • ecobee.com - 2.87%
  • jackery.com - 2.81%
  • apelectric.com - 2.11%
  • others - 42.55%

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In the energy efficiency PPC landscape, Lowes.com leads with 15.16% click share, followed by HVACdirect.com at 12.69%. Others collectively dominate with 42.55%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date uline.com hvacdirect.com generac.com alpinehomeair.com grainger.com lowes.com theacoutlet.com apelectric.com iwae.com jackery.com
2026/06/01 3.58% 13.44% 6.28% 5.67% 5.32% 9.04% 1.51% 2.63% 3.42% 0.88%
2026/06/02 2.36% 15.38% 7.25% 5.4% 6.57% 8.08% 1.42% 3.31% 5.18% 0.99%
2026/06/03 1.46% 17.17% 6.01% 7.39% 2.55% 9.62% 1.37% 0.99% 3.92% 2.64%
2026/06/04 3.27% 17.05% 6.38% 4.37% 4.98% 10.99% 1.94% 4% 5.28% 1.32%
2026/06/05 1.92% 14.47% 5.45% 7.51% 3.83% 14.35% 1.59% 2.18% 6.22% 1.92%
2026/06/06 2.78% 14.42% 4.41% 6% 0.15% 16.56% 1.95% 1.91% 5.04% 3.8%
2026/06/07 2.25% 13.12% 6.08% 6.75% 0.15% 11.14% 1.78% 2.64% 6.28% 3.19%
2026/06/08 3.26% 10.83% 7.98% 4.02% 4.9% 11.07% 0.95% 1.02% 1.99% 2.45%
2026/06/09 1.45% 16.96% 5.88% 7.76% 3.06% 9.91% 1.39% 1.26% 4.31% 2.78%
2026/06/10 3.08% 16.14% 4.71% 4.27% 5.29% 11.64% 1.74% 5.07% 5.52% 1.9%
2026/06/11 2.24% 13.67% 4.73% 7.47% 3.91% 13.6% 1.5% 2.33% 5.99% 1.33%
2026/06/12 3.17% 16.99% 4.37% 6.2% 0.18% 17.31% 1.72% 2.22% 5.1% 3.53%
2026/06/13 3.33% 13.4% 4.56% 7.52% 0.2% 11.78% 1.83% 2.83% 6.25% 3.24%
2026/06/14 4.14% 10.89% 7.38% 4.93% 6.01% 11.38% 1.06% 1.04% 2.22% 1.93%
2026/06/15 2.08% 16.17% 4.56% 7.84% 3.14% 10.91% 1.41% 1.14% 4.26% 2.68%
2026/06/16 2.71% 14.26% 5.32% 6.77% 2.56% 11.89% 1.7% 3.68% 6.81% 1.81%
2026/06/17 3.24% 14.54% 4.83% 6.84% 3.51% 10.07% 1.63% 3.02% 5.85% 1.98%
2026/06/18 2.51% 15.47% 4.74% 6.07% 3.88% 11.5% 1.94% 2.35% 5.39% 1.14%
2026/06/19 2.39% 15.78% 4.56% 7.45% 3.28% 15.19% 1.65% 2.76% 4.9% 0.9%
2026/06/20 3.5% 5.52% 10.37% 3.5% 0.34% 2.81% 1.37% 0.14% 1.19% 0.6%
2026/06/21 3.28% 6.1% 12.76% 2.23% 0.41% 4.64% 1.3% 0.07% 2.15% 1.04%
2026/06/22 6.79% 6% 11.31% 1.76% 5.84% 2.44% 1.04% 0.59% 0.68% 2.53%
2026/06/23 4.71% 7.51% 7.01% 3.8% 3.64% 3.03% 0.75% 0.23% 0.94% 3.02%
2026/06/24 5.17% 7.6% 4.89% 2.98% 4.49% 1.22% 0.78% 0.42% 1.16% 1.23%
2026/06/25 5.83% 10.28% 6.17% 5.3% 7.46% 3.6% 1.24% 0.51% 0.74% 1.39%
2026/06/26 4.76% 8.24% 5.93% 5.49% 4.14% 1.44% 1.33% 0.06% 3.02% 3.13%
2026/06/27 4.06% 4.84% 8.38% 1.85% 0.41% 2.12% 1.08% 0.03% 0.59% 2.39%
2026/06/28 4.95% 8.02% 5.34% 3.11% 0.47% 2.87% 0.9% 0.21% 0.54% 2.41%
2026/06/29 4.2% 7.94% 8.03% 3.19% 3.13% 5.47% 0.58% 0.06% 0.55% 0.94%
2026/06/30 11.76% 7.4% 5.78% 4.09% 3.68% 1.66% 0.97% 0.67% 0.44% 0.26%
  • uline.com
  • hvacdirect.com
  • generac.com
  • alpinehomeair.com
  • grainger.com
  • lowes.com
  • theacoutlet.com
  • apelectric.com
  • iwae.com
  • jackery.com

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In June 2026, uline.com saw a dramatic rise, peaking at 11.76% on the 30th. hvacdirect.com started strong but declined mid-month. generac.com and alpinehomeair.com fluctuated, while lowes.com dropped sharply after mid-month. The month ended with uline.com leading.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 628
2026/06/02 588
2026/06/03 628
2026/06/04 612
2026/06/05 629
2026/06/06 601
2026/06/07 601
2026/06/08 618
2026/06/09 620
2026/06/10 584
2026/06/11 600
2026/06/12 562
2026/06/13 553
2026/06/14 526
2026/06/15 588
2026/06/16 558
2026/06/17 571
2026/06/18 543
2026/06/19 551
2026/06/20 451
2026/06/21 457
2026/06/22 463
2026/06/23 466
2026/06/24 454
2026/06/25 447
2026/06/26 425
2026/06/27 430
2026/06/28 417
2026/06/29 442
2026/06/30 424

Copyright © Adthena. All rights reserved.

June began with 628 advertisers, fluctuating mid-month, and concluded at 424. A notable decline marked the month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecobee.com 3.51%
uline.com 1.95%
abilityrefrigerants.com 1.14%
trane.com 1.13%
generac.com 0.87%
jackery.com -1.29%
duromaxpower.com -1.35%
iwae.com -1.98%
hvacdirect.com -2.57%
lowes.com -6.39%

Copyright © Adthena. All rights reserved.

In the past month, ecobee.com surged with a 3.51% click share increase, while lowes.com faced a significant drop of 6.39%.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uline.com grainger.com hvacdirect.com alpinehomeair.com lowes.com generac.com apelectric.com iwae.com jackery.com duromaxpower.com
2026/06/01 3.69% 7.15% 13.19% 4.99% 11.16% 3.12% 3.27% 3.63% 1.42% 3.17%
2026/06/02 2.46% 8.5% 14.46% 5% 11.39% 3.33% 3.61% 5.23% 1.59% 1.38%
2026/06/03 1.23% 3.63% 16.05% 6.25% 13.41% 2.16% 1.3% 4.32% 4.56% 4.19%
2026/06/04 3.26% 6.71% 15.58% 3.55% 14.04% 3.22% 4.95% 5.79% 2.08% 0.27%
2026/06/05 1.87% 4.9% 13.76% 6.46% 16.6% 2.24% 2.5% 6.38% 2.71% 1.06%
2026/06/06 2.44% 0.12% 14.11% 4.82% 18.15% 2.29% 2.1% 5.82% 5.31% 1.93%
2026/06/07 1.91% 0.12% 13.01% 5.8% 14.18% 3.1% 3.16% 6.67% 4.37% 4.41%
2026/06/08 3.45% 7.23% 11.25% 3.78% 13.87% 3.15% 0.91% 2.7% 3.92% 0.17%
2026/06/09 1.15% 4.15% 15.85% 6.38% 13.99% 2.32% 1.54% 4.66% 4.91% 4.53%
2026/06/10 3.16% 7.37% 15.47% 3.49% 15.13% 1.65% 5.99% 6.28% 3.29% 0.32%
2026/06/11 2.38% 5.33% 13.95% 6.71% 16.79% 2.4% 2.73% 6.55% 2.1% 1.1%
2026/06/12 3% 0.15% 14.92% 5.17% 19.43% 1.56% 2.46% 6.29% 5.22% 2.17%
2026/06/13 3.1% 0.15% 13.73% 6.57% 15% 1.56% 3.43% 7.02% 4.62% 4.79%
2026/06/14 4.3% 9.09% 11.7% 4.52% 14.31% 3.87% 0.9% 2.98% 3.35% 0.2%
2026/06/15 1.76% 3.99% 15.3% 6.37% 14.56% 1.97% 1.43% 4.58% 4.57% 4.56%
2026/06/16 2.55% 3.05% 14.08% 6.11% 14.62% 2.43% 3.86% 8.04% 2.91% 2.74%
2026/06/17 3.06% 4.24% 14.43% 5.74% 13.88% 2.13% 3.63% 6.64% 2.52% 1.24%
2026/06/18 2.39% 5.02% 15.58% 5.32% 14% 1.69% 3.18% 6.01% 1.97% 2.84%
2026/06/19 2.41% 4.32% 16.08% 6.77% 17.81% 2.07% 3.2% 5.81% 1.34% 1.45%
2026/06/20 3.68% 0.46% 5.51% 3.33% 5.59% 6.49% 0.31% 1.68% 0.75% 0.23%
2026/06/21 3.42% 0.58% 6.85% 2.59% 7.87% 5.24% 0.13% 3.37% 1.69% 0.34%
2026/06/22 8.04% 10.16% 4.62% 1.7% 4.62% 4.66% 0.97% 1.08% 4.56% 0.2%
2026/06/23 5.56% 6.37% 7.81% 3.76% 6.06% 2.64% 0.26% 1.51% 6.33% 0.02%
2026/06/24 6.24% 8.28% 7.71% 3.07% 2.78% 2.8% 0.51% 1.53% 1.79% 0.05%
2026/06/25 6.94% 10.07% 10.53% 5.72% 5.31% 2.15% 0.84% 0.92% 2.38% 0%
2026/06/26 5.58% 6.11% 8.4% 6.35% 3.27% 2.85% 0.06% 3.35% 5.09% 0.05%
2026/06/27 4.69% 0.55% 3.94% 1.83% 4.57% 4.09% 0.02% 0.81% 4.04% 0.05%
2026/06/28 6.26% 0.57% 7.44% 3.03% 5.57% 1.95% 0.18% 0.6% 4.77% 0.01%
2026/06/29 4.34% 5.71% 8.54% 3.04% 7.02% 2.75% 0.12% 0.85% 3.05% 0.01%
2026/06/30 14.67% 6% 5.49% 4.29% 2.99% 2.06% 0.79% 0.5% 0.37% 0.1%
  • uline.com
  • grainger.com
  • hvacdirect.com
  • alpinehomeair.com
  • lowes.com
  • generac.com
  • apelectric.com
  • iwae.com
  • jackery.com
  • duromaxpower.com

Copyright © Adthena. All rights reserved.

In June 2026, HVACDirect.com led with consistent high impressions, peaking mid-month. Uline.com saw a dramatic rise on June 30, reaching 14.67%. Grainger.com fluctuated, with notable highs on June 22 and 25. Lowes.com maintained strong presence early, dipping later. The month concluded with HVACDirect.com dominating, despite Uline.com’s late surge.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Top 10 Portable Power Station - There's One Clear Winner https://www.buyereviews.com › best_solar › generators

    Portable Power Station - See the best options compared side-by-side now.

  2. 2
    Tank & Tankless Water Heaters | Affordable Water Heater Deals https://www.lowes.com

    Choose The Perfect Water Heater For Your Home With Tank and Tankless Options From Lowe's®

  3. 3
    Mitsubishi Electric Heating - Heat Pump Tech Has Changed https://www.mitsubishicomfort.com › heating

    Mitsubishi Electric Heat Pumps are the Ideal Solution to Replace Your Combustion Furnace. Take Action Now & Upgrade Or...

  4. 4
    The 8 Best Portable Power Stations of 2026 https://www.popularmechanics.com › best-portable › power-station

    Find the right Portable Power Station that fits your budget and needs. See Our...

  5. 5
    Evaporative Cooling | In Stock – Ships Today https://www.uline.com › swamp-cooler

    Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, “buyereviews.com” and “popularmechanics.com” captivate with portable power solutions, while “lowes.com” and “mitsubishicomfort.com” focus on innovative heating technologies. “uline.com” offers immediate cooling solutions, emphasizing convenience and readiness.

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