Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 48.2569280247 |
| 51.7430719753 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hvacdirect.com | 10.42 |
| lowes.com | 10.28 |
| alpinehomeair.com | 5.22 |
| jackery.com | 5.04 |
| ecobee.com | 4.41 |
| generac.com | 4.37 |
| uline.com | 3.81 |
| grainger.com | 3.6 |
| abilityrefrigerants.com | 2.66 |
| duromaxpower.com | 2.61 |
| others | 47.58 |
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In the competitive landscape of Google PPC, ‘hvacdirect.com’ and ‘lowes.com’ lead with 10.42% and 10.28% click shares, respectively. Meanwhile, ‘others’ dominate with a significant 47.58%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hvacdirect.com | alpinehomeair.com | uline.com | generac.com | lowes.com | abilityrefrigerants.com | grainger.com | jackery.com | trane.com | iwae.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 6.21% | 4.06% | 1.83% | 15.36% | 4.91% | 3.1% | 1.97% | 1.39% | 1.91% | 0.25% |
| 2026/07/02 | 8.5% | 5.29% | 2.7% | 10.62% | 5.75% | 2.12% | 2.85% | 4.7% | 1.38% | 0.79% |
| 2026/07/03 | 8.54% | 4.85% | 6.39% | 9.62% | 4.4% | 1.85% | 0.82% | 2.6% | 1.68% | 1.86% |
| 2026/07/04 | 6.74% | 4.41% | 4.02% | 4.98% | 7.62% | 2.59% | 0.09% | 8.02% | 2.75% | 0.34% |
| 2026/07/05 | 6.4% | 4.57% | 2.82% | 5.15% | 11.23% | 1.31% | 0.1% | 2.89% | 4.29% | 1.33% |
| 2026/07/06 | 9.07% | 2.82% | 4.64% | 4.93% | 3.79% | 5.68% | 3.61% | 1.19% | 2.51% | 0.5% |
| 2026/07/07 | 6.68% | 2.72% | 6.89% | 7.1% | 7.64% | 3.31% | 3.05% | 0.42% | 2.24% | 0.64% |
| 2026/07/08 | 11.51% | 7.95% | 5.22% | 4.98% | 6.8% | 2.59% | 4.38% | 1.23% | 2.03% | 1.22% |
| 2026/07/09 | 16.94% | 6.12% | 3.71% | 1.95% | 12.04% | 2.75% | 5.21% | 2.98% | 1.4% | 3.23% |
| 2026/07/10 | 13.49% | 5.82% | 3.73% | 2.76% | 7.01% | 1.7% | 3.76% | 5.61% | 2.18% | 2.57% |
| 2026/07/11 | 11.66% | 7.99% | 3.07% | 2.47% | 7.52% | 2.12% | 0.04% | 3.83% | 2.77% | 1.39% |
| 2026/07/12 | 9.12% | 6.16% | 5.24% | 3.86% | 10.5% | 2.3% | 0.03% | 2.42% | 2.15% | 3.55% |
| 2026/07/13 | 11.34% | 4.52% | 2.61% | 5.39% | 5.1% | 2.34% | 4.57% | 4.64% | 1.6% | 0.95% |
| 2026/07/14 | 9.87% | 4.13% | 3.64% | 9.24% | 3.99% | 2.12% | 4.14% | 4.5% | 2.08% | 0.75% |
| 2026/07/15 | 12.29% | 6.92% | 3.99% | 7.15% | 4.14% | 0.64% | 3.83% | 0.8% | 2.73% | 0.89% |
| 2026/07/16 | 8.48% | 5.84% | 4.46% | 7.84% | 3.61% | 1.63% | 2.56% | 2.03% | 1.98% | 1.87% |
| 2026/07/17 | 11.51% | 8.35% | 3.13% | 9.58% | 3.71% | 0.82% | 3.65% | 2.81% | 1.98% | 1.66% |
| 2026/07/18 | 14.79% | 6.92% | 4.06% | 3.39% | 5.26% | 0.88% | 0.05% | 2.9% | 1.37% | 3.25% |
| 2026/07/19 | 12.6% | 6.41% | 3.41% | 7.57% | 6.14% | 0.51% | 0.04% | 1.61% | 1.73% | 4.8% |
| 2026/07/20 | 20.93% | 7.68% | 3.81% | 8.27% | 3.55% | 0.68% | 4.4% | 1.09% | 2.49% | 2.46% |
| 2026/07/21 | 9.6% | 4.02% | 3.54% | 8.98% | 3.88% | 2.06% | 4.03% | 4.38% | 2.04% | 0.73% |
| 2026/07/22 | 14.09% | 10.13% | 2.98% | 2.96% | 5.86% | 1.75% | 4.74% | 3.02% | 1.74% | 3.28% |
| 2026/07/23 | 14.62% | 8.17% | 3.66% | 5.44% | 8.11% | 0.78% | 4.49% | 2.46% | 1.84% | 3.33% |
| 2026/07/24 | 15.51% | 10.4% | 3.6% | 3.01% | 7.22% | 1.11% | 3.56% | 4.33% | 1.57% | 3.27% |
| 2026/07/25 | 12.62% | 7.1% | 4.52% | 5.17% | 6.89% | 1.32% | 2.16% | 5.13% | 1.22% | 3.73% |
| 2026/07/26 | 15.04% | 8.21% | 2.39% | 3.54% | 6.02% | 1.62% | 1.33% | 3.27% | 2.36% | 4.24% |
| 2026/07/27 | 11.36% | 5.44% | 4.4% | 2.89% | 5.45% | 1.43% | 5.09% | 4.28% | 1.57% | 1.3% |
| 2026/07/28 | 12.45% | 7.82% | 3.16% | 4.96% | 4.44% | 1.71% | 3.53% | 2.83% | 1.7% | 1.97% |
| 2026/07/29 | 12.69% | 6.49% | 3.94% | 6.55% | 2.85% | 2.94% | 4.02% | 2.58% | 1.76% | 1.52% |
| 2026/07/30 | 14.76% | 10.43% | 5.74% | 5% | 4.68% | 1.27% | 2.31% | 3.42% | 1.89% | 1.66% |
| 2026/07/31 | 11.34% | 9.57% | 5.94% | 5.62% | 4.92% | 2.93% | 2.59% | 2.39% | 1.49% | 1.48% |
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In July 2026, HVACDirect.com led with a peak spend share of 20.93% on July 20. AlpineHomeAir.com saw a notable rise to 10.43% on July 30. Uline.com maintained a steady presence, peaking at 6.89% on July 7. Generac.com started strong at 15.36% on July 1 but declined. Lowes.com had a significant spike to 12.04% on July 9. AbilityRefrigerants.com remained low, peaking at 5.68% on July 6. Grainger.com fluctuated, peaking at 5.21% on July 9. Jackery.com saw a high of 8.02% on July 4. Trane.com remained consistent, peaking at 4.29% on July 5. IWAE.com had a modest peak of 4.8% on July 19. The month concluded with HVACDirect.com leading, followed by AlpineHomeAir.com and Uline.com.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 383 |
| 2026/07/02 | 441 |
| 2026/07/03 | 420 |
| 2026/07/04 | 416 |
| 2026/07/05 | 397 |
| 2026/07/06 | 404 |
| 2026/07/07 | 422 |
| 2026/07/08 | 416 |
| 2026/07/09 | 385 |
| 2026/07/10 | 463 |
| 2026/07/11 | 404 |
| 2026/07/12 | 439 |
| 2026/07/13 | 443 |
| 2026/07/14 | 393 |
| 2026/07/15 | 405 |
| 2026/07/16 | 413 |
| 2026/07/17 | 407 |
| 2026/07/18 | 399 |
| 2026/07/19 | 395 |
| 2026/07/20 | 360 |
| 2026/07/21 | 393 |
| 2026/07/22 | 510 |
| 2026/07/23 | 507 |
| 2026/07/24 | 484 |
| 2026/07/25 | 504 |
| 2026/07/26 | 538 |
| 2026/07/27 | 494 |
| 2026/07/28 | 463 |
| 2026/07/29 | 471 |
| 2026/07/30 | 448 |
| 2026/07/31 | 443 |
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July began with 383 advertisers, peaking at 538 on the 26th. The month concluded with 443, showcasing dynamic fluctuations throughout.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, hvacdirect.com surged by 2.61%, while lowes.com dropped by 2.78%. Alpinehomeair.com gained 1.84%, contrasting ecobee.com’s 1.13% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | hvacdirect.com | lowes.com | alpinehomeair.com | uline.com | jackery.com | duromaxpower.com | grainger.com | generac.com | bluettipower.com | iwae.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 4.36% | 7.67% | 3.4% | 1.81% | 3.36% | 0.04% | 2.87% | 8.02% | 2.08% | 0.22% |
| 2026/07/02 | 5.51% | 8.64% | 3.82% | 2.52% | 8.13% | 2.6% | 3.88% | 2.73% | 3.36% | 0.5% |
| 2026/07/03 | 7.38% | 8.32% | 4.59% | 7.74% | 5.53% | 0.02% | 1.44% | 3.16% | 1.96% | 1.63% |
| 2026/07/04 | 4.67% | 11.67% | 3.66% | 4.49% | 12.48% | 0.95% | 0.09% | 1.37% | 1% | 0.28% |
| 2026/07/05 | 4.88% | 17.88% | 4.12% | 2.9% | 5.58% | 0.88% | 0.09% | 1.99% | 0.02% | 1.32% |
| 2026/07/06 | 7.62% | 6.51% | 2.63% | 5.95% | 2.42% | 1.02% | 5.78% | 2.98% | 1.09% | 0.49% |
| 2026/07/07 | 5.77% | 11.28% | 2.28% | 7.71% | 0.49% | 0.88% | 5.11% | 3.67% | 1.52% | 0.41% |
| 2026/07/08 | 9.09% | 10.08% | 5.68% | 6.3% | 1.68% | 4.72% | 7.08% | 2.08% | 0.33% | 1.37% |
| 2026/07/09 | 15.49% | 17.67% | 4.15% | 3.79% | 4.73% | 4.03% | 5.8% | 1.14% | 1.95% | 3% |
| 2026/07/10 | 11.58% | 11.76% | 4.54% | 3.79% | 9.42% | 3.98% | 5.4% | 1.3% | 2.63% | 2.55% |
| 2026/07/11 | 9.63% | 10.24% | 5.5% | 2.77% | 6.94% | 3.27% | 0.05% | 1.26% | 10.92% | 1.36% |
| 2026/07/12 | 7.92% | 17.94% | 4.54% | 5.12% | 3.93% | 4.11% | 0.04% | 1.33% | 4.39% | 3.13% |
| 2026/07/13 | 8.91% | 10.25% | 3.67% | 2.31% | 8.57% | 2.59% | 6.37% | 3.25% | 3.91% | 0.96% |
| 2026/07/14 | 9.07% | 6.61% | 3.8% | 3.61% | 8.79% | 1.62% | 5.76% | 3.64% | 2.85% | 0.73% |
| 2026/07/15 | 9.94% | 7.84% | 5.44% | 3.95% | 1.45% | 1.71% | 7.51% | 2.49% | 2.72% | 0.99% |
| 2026/07/16 | 8.33% | 6.35% | 5.02% | 5.53% | 3.8% | 3.63% | 4.22% | 3.38% | 0.98% | 1.81% |
| 2026/07/17 | 11.05% | 6.85% | 7.93% | 2.94% | 5.95% | 1.92% | 5.92% | 3.06% | 2.01% | 1.99% |
| 2026/07/18 | 12.09% | 8.8% | 5.5% | 4.26% | 5.54% | 1.82% | 0.06% | 1.61% | 4.47% | 2.79% |
| 2026/07/19 | 13.16% | 9.93% | 6.03% | 2.93% | 2.54% | 2.11% | 0.06% | 2.13% | 1.92% | 5.82% |
| 2026/07/20 | 19.22% | 6.72% | 6.19% | 3.32% | 1.52% | 0.75% | 6.59% | 3.43% | 1.17% | 2.79% |
| 2026/07/21 | 9.07% | 6.61% | 3.8% | 3.61% | 8.79% | 1.62% | 5.76% | 3.64% | 2.85% | 0.73% |
| 2026/07/22 | 12.39% | 9.63% | 7.66% | 3.57% | 4.82% | 2.14% | 7.18% | 1.83% | 1.53% | 3.3% |
| 2026/07/23 | 12.22% | 13.07% | 6.24% | 3.41% | 4.46% | 2.86% | 6.24% | 2.71% | 3.81% | 3.06% |
| 2026/07/24 | 12.65% | 10.7% | 8.08% | 3.47% | 7.54% | 3.72% | 5.12% | 0.87% | 4.55% | 3.05% |
| 2026/07/25 | 10.75% | 10.91% | 5.67% | 4.61% | 10.31% | 3.3% | 3.34% | 2.44% | 1.94% | 3.37% |
| 2026/07/26 | 12.54% | 9.21% | 6.41% | 2.35% | 5.95% | 3.95% | 1.62% | 1.17% | 2.99% | 3.98% |
| 2026/07/27 | 9.33% | 7.63% | 4.09% | 5.09% | 8.16% | 3.06% | 5.67% | 0.88% | 3.14% | 1.18% |
| 2026/07/28 | 11.49% | 6.27% | 6.49% | 4.26% | 4.95% | 7.28% | 4.64% | 1.71% | 1.56% | 2.06% |
| 2026/07/29 | 11.85% | 4.59% | 5.05% | 4.1% | 5.19% | 2.67% | 6.01% | 2.99% | 1.63% | 1.7% |
| 2026/07/30 | 12.7% | 7.96% | 7.92% | 6.02% | 6.36% | 4.86% | 3.11% | 2.47% | 2.02% | 1.39% |
| 2026/07/31 | 10.25% | 7.39% | 6.89% | 5.31% | 5.04% | 3.71% | 3.53% | 1.54% | 1.36% | 1.29% |
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In July 2026, HVACDirect.com saw a significant rise in PPC impressions, peaking at 19.22% on July 20. Lowes.com fluctuated, with a high of 17.94% on July 12. AlpineHomeAir.com maintained a steady presence, while Uline.com and Jackery.com experienced varied trends. The month concluded with HVACDirect.com leading the impressions share.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of energy efficiency, Alpine Home Air stands out with precision-engineered heat pumps and stellar customer care. Buyereviews.com and Popular Mechanics captivate with top-rated solar generators and power stations, while Lowe’s and Uline offer affordable water heaters and efficient cooling solutions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Energy, Utilities & Waste Energy Efficiency July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Energy, Utilities & Waste Energy Efficiency July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Energy, Utilities & Waste Energy Efficiency July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Energy, Utilities & Waste Energy Efficiency July 2026 Report aggregates data from across both device types and Google Shopping.
The US Energy, Utilities & Waste Energy Efficiency July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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