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US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.6459328255
67.3540671745
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lowes.com 13.85
hvacdirect.com 12.92
generac.com 8.01
iwae.com 5.79
alpinehomeair.com 4.92
ecobee.com 3.46
grainger.com 3.36
jackery.com 2.97
bluettipower.com 2.57
duromaxpower.com 2.43
others 39.72
  • lowes.com - 13.85%
  • hvacdirect.com - 12.92%
  • generac.com - 8.01%
  • iwae.com - 5.79%
  • alpinehomeair.com - 4.92%
  • ecobee.com - 3.46%
  • grainger.com - 3.36%
  • jackery.com - 2.97%
  • bluettipower.com - 2.57%
  • duromaxpower.com - 2.43%
  • others - 39.72%

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In the energy efficiency PPC landscape, Lowes leads with 13.85% click share, closely followed by HVACDirect at 12.92%. Generac captures 8.01%, while ‘others’ dominate with 39.72%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date hvacdirect.com lowes.com generac.com alpinehomeair.com iwae.com uline.com duromaxpower.com bluettipower.com jackery.com grainger.com
2026/05/01 5.91% 12.83% 11.09% 1.73% 1.95% 0.7% 0.11% 1.51% 1.07% 1.47%
2026/05/02 5.63% 4.45% 14.62% 1.89% 2.9% 0.78% 0.05% 1.39% 1.05% 0.16%
2026/05/03 3.69% 4.62% 17.91% 0.65% 1.66% 1% 0.24% 0.33% 0.78% 0.12%
2026/05/04 4.7% 1.82% 16.19% 1.48% 0.7% 1.3% 0.1% 0.27% 1.7% 1.16%
2026/05/05 5.94% 5.05% 15.63% 1.26% 1.52% 2.47% 0.08% 1.09% 1.15% 5.66%
2026/05/06 6.49% 2.89% 12.75% 0.66% 3.03% 3.85% 0.08% 0.91% 1.95% 4.12%
2026/05/07 4.82% 1.86% 11.13% 1.01% 1.61% 2.48% 0.04% 0.22% 1.71% 3.44%
2026/05/08 5.81% 11.09% 11.6% 0.59% 0.58% 1.99% 0.05% 0.49% 1.11% 2.58%
2026/05/09 5.51% 4.97% 15.13% 0.82% 1.27% 1.96% 0.01% 0.25% 0.41% 0.18%
2026/05/10 4.71% 8.27% 9.91% 0.21% 1.47% 2.12% 0.63% 1.85% 2.36% 0.13%
2026/05/11 16.71% 7.8% 5.85% 7.18% 10.85% 1.56% 0.39% 2.07% 4.37% 5.92%
2026/05/12 18.91% 7.81% 5.9% 7.79% 10.18% 2.31% 0.4% 1.25% 2.97% 4.05%
2026/05/13 11.84% 7.52% 10.58% 4.58% 4.63% 3.86% 1.04% 2.38% 1.36% 4.17%
2026/05/14 11.21% 8.76% 8.85% 5.18% 4.96% 2.09% 0.81% 3.95% 4.09% 5.46%
2026/05/15 5.64% 10.76% 11.26% 0.57% 0.56% 1.93% 0.05% 0.48% 1.07% 2.5%
2026/05/16 17.74% 10.69% 6.08% 6.89% 9.88% 1.4% 1.36% 1.72% 2.14% 0.12%
2026/05/17 15.4% 10.14% 8.15% 6.95% 9.85% 1.4% 1.88% 2.6% 2.77% 0.12%
2026/05/18 17.57% 7.31% 6.96% 6.87% 4.83% 3.02% 1.39% 3.65% 2.62% 3.69%
2026/05/19 16.38% 8.51% 5.75% 6.37% 5.53% 3.15% 1.31% 1.32% 4.24% 7.26%
2026/05/20 16.89% 9.26% 5.15% 8.15% 6.5% 1.98% 1.45% 2.06% 4.67% 5.22%
2026/05/21 19.57% 10.3% 6.67% 7.73% 4.93% 2.08% 0.99% 2.57% 1.92% 3.41%
2026/05/22 20.21% 9.13% 7.35% 6.3% 9.38% 1.91% 1.03% 1.83% 1.23% 3.26%
2026/05/23 18.32% 18.26% 7.07% 4.51% 7.56% 1.02% 1.38% 1.14% 1.78% 0.14%
2026/05/24 13.96% 10.29% 7.86% 6.72% 8.44% 2.52% 1.78% 1.96% 2.18% 0.14%
2026/05/25 14.55% 11.11% 8.66% 10.13% 4.71% 2.01% 1.47% 0.82% 1.94% 1.92%
2026/05/26 16.14% 9.03% 7.46% 5.62% 4.06% 1.84% 2.16% 0.9% 3.55% 3.32%
2026/05/27 19.05% 10.33% 6.29% 7.87% 4.64% 1.37% 1.96% 0.79% 2.87% 2.63%
2026/05/28 19.24% 10.07% 6.71% 8.6% 4.18% 2.09% 2.4% 0.91% 1.83% 2.95%
2026/05/29 19.09% 8.45% 6.06% 7.64% 6.05% 2.04% 2.89% 1.96% 0.92% 4.4%
2026/05/30 17.28% 11.14% 7.56% 7.21% 8.68% 1.23% 2.32% 0.23% 0.7% 0.11%
2026/05/31 14.12% 9.99% 7.69% 7.52% 7.34% 2.72% 1.74% 0.35% 0.26% 0.12%
  • hvacdirect.com
  • lowes.com
  • generac.com
  • alpinehomeair.com
  • iwae.com
  • uline.com
  • duromaxpower.com
  • bluettipower.com
  • jackery.com
  • grainger.com

Copyright © Adthena. All rights reserved.

In May 2026, HVACDirect.com saw a significant surge in PPC spend share, peaking mid-month. Lowes.com and Generac.com experienced fluctuations, while AlpineHomeAir.com and IWAE.com showed steady growth. The month concluded with HVACDirect.com leading the spend share.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 389
2026/05/02 349
2026/05/03 360
2026/05/04 397
2026/05/05 406
2026/05/06 399
2026/05/07 427
2026/05/08 439
2026/05/09 375
2026/05/10 419
2026/05/11 519
2026/05/12 536
2026/05/13 511
2026/05/14 544
2026/05/15 439
2026/05/16 552
2026/05/17 534
2026/05/18 520
2026/05/19 500
2026/05/20 513
2026/05/21 557
2026/05/22 559
2026/05/23 543
2026/05/24 556
2026/05/25 617
2026/05/26 617
2026/05/27 628
2026/05/28 595
2026/05/29 589
2026/05/30 607
2026/05/31 593

Copyright © Adthena. All rights reserved.

Advertisers surged from 389 to 593 in May, peaking at 628. The month concluded with a robust presence, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hvacdirect.com 3.83%
duromaxpower.com 1.84%
lowes.com 1.83%
alpinehomeair.com 1.73%
apelectric.com 0.85%
iwae.com -0.89%
pecron.com -0.91%
bluettipower.com -0.93%
jackery.com -1.19%
generac.com -2.44%

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Generac.com saw a significant drop of 2.44% in click share, while HVACDirect.com experienced a remarkable increase of 3.83%. Other notable gains include DuromaxPower.com at 1.84% and Lowes.com at 1.83%.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lowes.com hvacdirect.com iwae.com alpinehomeair.com generac.com duromaxpower.com uline.com bluettipower.com jackery.com grainger.com
2026/05/01 18.86% 4.98% 1.63% 1.58% 4.56% 0.21% 0.75% 2.12% 1.84% 2.5%
2026/05/02 9.25% 5.02% 2.27% 1.8% 7.49% 0.08% 0.6% 2.35% 2.32% 0.17%
2026/05/03 9.21% 3.64% 3% 0.76% 10.68% 0.47% 1.33% 0.54% 1.07% 0.13%
2026/05/04 3.97% 4.39% 1.03% 1.8% 7.02% 0.21% 1.56% 0.47% 3.01% 2.37%
2026/05/05 9.33% 4.95% 1.9% 1.14% 8.17% 0.14% 3.39% 1.6% 1.23% 11.1%
2026/05/06 5.46% 5.93% 4.03% 0.76% 4.55% 0.12% 5.46% 1.45% 1.87% 8.15%
2026/05/07 4.53% 5.22% 2.3% 1.39% 4.02% 0.08% 3.24% 0.38% 1.88% 7.64%
2026/05/08 17.01% 5.37% 0.75% 0.71% 6.27% 0.07% 2.55% 0.75% 1.94% 4.59%
2026/05/09 7.92% 5.17% 1.94% 0.96% 8.95% 0.02% 2.54% 0.41% 0.54% 0.2%
2026/05/10 12.16% 3.43% 2.33% 0.23% 5.59% 1.28% 2.95% 2.68% 3.51% 0.14%
2026/05/11 10.92% 13.7% 10.2% 6.09% 2.65% 0.87% 1.64% 3.1% 6.51% 8.25%
2026/05/12 10.4% 17.12% 9.73% 6.34% 2.29% 0.67% 2.6% 2.03% 3.96% 5.77%
2026/05/13 10.55% 10.92% 4.98% 3.98% 4.8% 2.05% 4.04% 4.16% 1.99% 5.68%
2026/05/14 11.02% 9.81% 4.91% 4.31% 3.67% 1.45% 2.15% 5.43% 6.47% 7.75%
2026/05/15 17.01% 5.37% 0.75% 0.71% 6.27% 0.07% 2.55% 0.75% 1.94% 4.59%
2026/05/16 14.79% 15.92% 9.86% 5.72% 2.35% 3.02% 1.09% 2.31% 2.43% 0.11%
2026/05/17 14.01% 13.85% 10.06% 5.87% 3.25% 3.39% 1.27% 3.9% 4.23% 0.11%
2026/05/18 9.96% 15.99% 4.35% 5.62% 2.05% 2.68% 3.07% 5.89% 3.91% 5.3%
2026/05/19 11.17% 14.95% 5.02% 5.3% 2% 2.7% 3.46% 1.68% 5.94% 8.91%
2026/05/20 9.97% 14.47% 5.25% 6.57% 2.64% 2.88% 2.13% 2.92% 7.13% 7.63%
2026/05/21 12.35% 17.81% 5.03% 6.37% 2.75% 1.98% 2.43% 3.73% 2.92% 4.98%
2026/05/22 12.01% 19.41% 8.94% 5.58% 3.03% 2.01% 1.91% 2.43% 1.29% 4.53%
2026/05/23 21.32% 17.13% 7.86% 3.76% 3.06% 3.01% 0.77% 1.37% 2.01% 0.12%
2026/05/24 14.14% 11.89% 7.95% 5.78% 2.43% 3.49% 2.65% 2.68% 3.66% 0.11%
2026/05/25 14.56% 13.68% 4.51% 8.36% 3.53% 3.56% 1.99% 1.2% 2.68% 2.59%
2026/05/26 12.15% 14.34% 4.18% 4.82% 3.02% 4.49% 1.68% 1.01% 4.8% 4.69%
2026/05/27 14.18% 15.77% 4.49% 6.39% 2.37% 4.35% 1.2% 0.87% 4.74% 3.67%
2026/05/28 13.09% 17.76% 4.13% 7.05% 2.95% 4.42% 2.06% 1.12% 2.37% 4.39%
2026/05/29 11.91% 17.06% 5.98% 6.54% 3% 5.19% 2% 2.58% 0.89% 5.76%
2026/05/30 15.27% 15.99% 8.92% 6.32% 3.43% 3.82% 1.18% 0.23% 0.77% 0.1%
2026/05/31 13.34% 13.33% 7.35% 7.04% 3.98% 3.01% 2.85% 0.57% 0.26% 0.11%
  • lowes.com
  • hvacdirect.com
  • iwae.com
  • alpinehomeair.com
  • generac.com
  • duromaxpower.com
  • uline.com
  • bluettipower.com
  • jackery.com
  • grainger.com

Copyright © Adthena. All rights reserved.

In May 2026, Lowes.com began with a high impression share of 18.86% but fluctuated throughout the month, ending at 13.34%. HVACdirect.com saw a steady rise, peaking at 19.41% on May 22. IWAE.com and Alpinehomeair.com experienced moderate fluctuations, while Generac.com and Duromaxpower.com had lower, more stable shares. Uline.com and Bluettipower.com showed minor variations, with Jackery.com and Grainger.com maintaining low shares. The month concluded with HVACdirect.com leading in impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Goettl Tankless Water Heaters - Install On-Demand Hot Water https://www.goettl.com

    Tankless water heater specialists. Goettl does it right the first time. From upgrades to maintenance, Goettl covers all your tankless needs.

  2. 2
    Tank & Tankless Water Heaters | Affordable Water Heater Deals https://www.lowes.com

    Choose The Perfect Water Heater For Your Home With Tank and Tankless Options From Lowe's®

  3. 3
    The 8 Best Portable Power Stations of 2026 https://popularmechanics.com › best-portable › power-station

    Find the right Portable Power Station that fits your budget and needs. See Our Top Picks! Be prepared for unexpected power failures and off-the-grid...

  4. 4
    Replace Gas With Electric Heat - Cut Carbon With Heat Pumps https://www.trane.com

    Upgrade To High Efficiency Heat Pumps With Expert Support From Design To Install.

  5. 5
    Evaporative Cooling - In Stock – Ships Today https://www.uline.com › swamp-cooler

    Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, Goettl shines with its promise of reliable tankless water heater installations. Lowe’s offers diverse water heating solutions, while Popular Mechanics guides consumers through portable power options. Trane champions carbon reduction with electric heat pumps, and Uline ensures immediate cooling solutions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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