US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.0226737309
80.9773262691
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
generac.com 17.28
hvacdirect.com 6.96
lowes.com 6.44
ecobee.com 5.28
grainger.com 4.91
jackery.com 3.94
usgbc.org 2.53
uline.com 2.45
iwae.com 2.19
alpinehomeair.com 1.53
others 46.49
  • generac.com - 17.28%
  • hvacdirect.com - 6.96%
  • lowes.com - 6.44%
  • ecobee.com - 5.28%
  • grainger.com - 4.91%
  • jackery.com - 3.94%
  • usgbc.org - 2.53%
  • uline.com - 2.45%
  • iwae.com - 2.19%
  • alpinehomeair.com - 1.53%
  • others - 46.49%

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Generac leads with 17.28% click share, followed by HVACDirect at 6.96%. Lowes captures 6.44%, while Ecobee holds 5.28%. Others dominate with 46.49%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date generac.com onehourheatandair.com pella.com hvacdirect.com iwae.com lowes.com jackery.com grainger.com uline.com alpinehomeair.com
2026/04/01 19.66% 2.52% 0.86% 10.69% 2.31% 1.5% 1.84% 6.17% 2.34% 3.04%
2026/04/02 15.15% 2.02% 0.15% 6.82% 1.39% 1.7% 2.2% 5.78% 2.15% 1.81%
2026/04/03 14.64% 2.49% 1.81% 6.37% 1.97% 0.91% 4.29% 4.37% 1.99% 1.58%
2026/04/04 19.54% 0% 0.75% 7.62% 2.06% 1.99% 3.29% 0.15% 2.54% 0.96%
2026/04/05 16.74% 2.57% 0.38% 6.15% 2.13% 6.02% 7.15% 0.16% 1.5% 1.29%
2026/04/06 16.26% 2.45% 0.23% 10.34% 5.37% 4.27% 3.34% 4.47% 2.19% 1.64%
2026/04/07 14.74% 0% 0.91% 11.55% 1.5% 2.72% 4.13% 2.78% 1.19% 2.02%
2026/04/08 20.89% 0% 2.74% 8.92% 1.55% 1.48% 2.57% 3.5% 1.85% 1.21%
2026/04/09 16.54% 2.69% 1.84% 6.18% 2.71% 1.59% 2.36% 4.71% 2.32% 0.84%
2026/04/10 13.5% 2.02% 0.23% 6.32% 2.45% 2.37% 1.54% 6.01% 2.91% 1.63%
2026/04/11 17.81% 3% 1.59% 3.95% 0.27% 3.29% 3.05% 0.27% 3.59% 0.49%
2026/04/12 17.13% 0.13% 1.69% 5.13% 2.58% 6.31% 1.62% 0.24% 1.1% 3.02%
2026/04/13 11.68% 5.04% 3.22% 6.66% 1.46% 1.12% 0.73% 6.25% 2.95% 2.44%
2026/04/14 16.66% 1% 1.16% 7.2% 0.81% 2.51% 2.09% 8.67% 2.44% 0.77%
2026/04/15 13.26% 2.67% 1.41% 8.44% 1.81% 4.04% 0.7% 3.64% 2.61% 1.68%
2026/04/16 13.05% 2.13% 1.43% 8.29% 1.86% 3% 2.19% 4.79% 1.54% 2.77%
2026/04/17 12.17% 0% 2.43% 8.79% 2.39% 1.9% 0.05% 4.26% 2.41% 1.19%
2026/04/18 16.27% 3.76% 2.22% 8.54% 2.45% 2.57% 0.34% 0.19% 0.97% 0.49%
2026/04/19 19.61% 3.61% 4.68% 5.57% 1.09% 2.33% 1.44% 0.19% 1.18% 0.94%
2026/04/20 14.83% 1.69% 2.52% 4.51% 0.34% 2.51% 0.46% 3.85% 2.28% 0.79%
2026/04/21 21.12% 1.44% 2.48% 6.28% 1.61% 2.22% 1.04% 2.08% 1.52% 1.82%
2026/04/22 10.85% 0% 2.6% 5.4% 0.89% 2.54% 1.39% 2.19% 2.78% 1.53%
2026/04/23 19.23% 2.95% 0.02% 5.35% 1.54% 2.2% 2.2% 1.4% 1.57% 1.11%
2026/04/24 17.2% 8.36% 0.88% 3.44% 0.5% 12.71% 0.3% 1.51% 1.38% 1.04%
2026/04/25 21.07% 0% 0.34% 4.65% 1.15% 7.15% 1.25% 0.19% 0.53% 1.39%
2026/04/26 22.43% 2.84% 0.57% 4.01% 1.58% 6.69% 1.24% 0.16% 0.77% 1.92%
2026/04/27 21.97% 7.82% 0.13% 4.23% 0.59% 1.26% 1.21% 0.77% 1.25% 0.86%
2026/04/28 14.23% 6.18% 3.05% 4.42% 1.05% 5.01% 0.55% 3.7% 1.46% 1.27%
2026/04/29 13.59% 2.78% 0.98% 3.23% 1.27% 2.95% 1.73% 3.25% 1.83% 0.56%
2026/04/30 9.69% 6.94% 3.71% 3.71% 2.84% 2.39% 1.49% 1.43% 1.39% 0.77%
  • generac.com
  • onehourheatandair.com
  • pella.com
  • hvacdirect.com
  • iwae.com
  • lowes.com
  • jackery.com
  • grainger.com
  • uline.com
  • alpinehomeair.com

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Generac.com led April with fluctuating spend, peaking at 22.43% on the 26th. Onehourheatandair.com saw a notable rise on the 24th at 8.36%. Pella.com had a low start but surged to 3.71% by month’s end. HVACdirect.com maintained steady performance, while lowes.com peaked on the 24th at 12.71%. Jackery.com and grainger.com showed varied trends, with grainger.com peaking at 8.67% on the 14th. Uline.com and alpinehomeair.com had modest fluctuations, ending April with 1.39% and 0.77%, respectively.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 431
2026/04/02 455
2026/04/03 468
2026/04/04 437
2026/04/05 436
2026/04/06 519
2026/04/07 485
2026/04/08 453
2026/04/09 456
2026/04/10 455
2026/04/11 405
2026/04/12 426
2026/04/13 437
2026/04/14 400
2026/04/15 480
2026/04/16 434
2026/04/17 395
2026/04/18 424
2026/04/19 410
2026/04/20 420
2026/04/21 454
2026/04/22 422
2026/04/23 437
2026/04/24 440
2026/04/25 408
2026/04/26 392
2026/04/27 420
2026/04/28 404
2026/04/29 399
2026/04/30 407

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 519 on April 6. The month concluded with 407 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
generac.com 3.1%
lowes.com 2.47%
usgbc.org 1.82%
ferguson.com 0.69%
onehourheatandair.com 0.68%
apelectric.com -0.97%
bluettipower.com -1.1%
grainger.com -1.75%
hvacdirect.com -2.2%
jackery.com -3.72%

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Generac.com surged with a 3.10% click share increase, while jackery.com faced a 3.72% decline. Lowes.com and usgbc.org also gained, contrasting with drops for hvacdirect.com and grainger.com.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lowes.com grainger.com hvacdirect.com generac.com iwae.com jackery.com ecobee.com mitsubishicomfort.com uline.com alpinehomeair.com
2026/04/01 2.18% 10.67% 11.88% 6.99% 2.21% 3.29% 0.98% 1.34% 3.17% 3.52%
2026/04/02 3.41% 11.86% 7.29% 7.2% 2% 2.9% 1.91% 1.52% 3.43% 2.11%
2026/04/03 2.29% 8.07% 7.98% 6.87% 3.15% 7.39% 2.73% 1.08% 2.66% 2.01%
2026/04/04 3.88% 0.22% 11.58% 8.97% 3.34% 4.77% 0.97% 1.17% 3.85% 1.23%
2026/04/05 8.74% 0.21% 7.48% 7.96% 3.28% 16.35% 1.23% 1.86% 2.49% 1.4%
2026/04/06 5.62% 6.71% 12.58% 6.54% 7.01% 5.18% 1.52% 0.75% 2.83% 1.97%
2026/04/07 5.68% 4.71% 13.67% 6.98% 2.07% 7.7% 2.26% 1.29% 1.5% 2.02%
2026/04/08 3.63% 6.9% 10.38% 9.24% 2.13% 3.79% 1.57% 1.26% 2.52% 1.17%
2026/04/09 3.43% 7.77% 7.79% 6.75% 3.91% 2.3% 2.02% 0.95% 3.15% 0.96%
2026/04/10 3.28% 10.43% 7.66% 4.19% 2.9% 3.58% 8.51% 1.94% 3.75% 1.88%
2026/04/11 5.2% 0.46% 4.45% 7.79% 0.4% 5.9% 2.4% 1.59% 5.33% 0.47%
2026/04/12 13.14% 0.33% 5.9% 8.7% 3.49% 1.97% 1.62% 1.11% 1.6% 3.98%
2026/04/13 2.65% 11.75% 10.23% 5.04% 2.04% 0.85% 1.14% 1.21% 4.08% 3.39%
2026/04/14 5.55% 13.76% 9.32% 6.05% 1.27% 3.77% 2.33% 0.98% 3.15% 0.79%
2026/04/15 5.03% 5.96% 11.78% 4.69% 2.68% 1.62% 2.92% 0.93% 3.35% 2.08%
2026/04/16 4.82% 7.66% 11.04% 3.93% 2.6% 4.59% 0.88% 0.56% 2.47% 3.8%
2026/04/17 3.62% 8.67% 14.12% 5.46% 4.55% 0.11% 0.57% 2% 3.55% 1.61%
2026/04/18 5.62% 0.3% 13.35% 9.1% 4.41% 0.53% 3.4% 2.82% 1.45% 0.89%
2026/04/19 5.55% 0.33% 7.08% 9.48% 1.89% 2.97% 2.46% 2.95% 2.09% 1.32%
2026/04/20 5.29% 8.58% 5.43% 7.4% 0.58% 0.48% 5.02% 2.32% 3.38% 1%
2026/04/21 4.7% 5.15% 8.24% 9.08% 2.17% 1.17% 0.85% 1.39% 2.22% 2.55%
2026/04/22 4.79% 5.27% 6.9% 4.91% 1.05% 2.31% 1.08% 2.07% 3.71% 1.83%
2026/04/23 6.65% 3.07% 7.18% 8.49% 2.28% 4.2% 1.39% 1.71% 2.42% 1.41%
2026/04/24 21.25% 3.34% 4.48% 7.96% 0.73% 0.37% 1.32% 0.68% 1.92% 1.22%
2026/04/25 13.5% 0.25% 5.08% 8.93% 1.77% 1.5% 2.18% 1.78% 0.62% 1.77%
2026/04/26 11.28% 0.21% 4.6% 11.37% 2.21% 1.39% 1.81% 2.38% 0.98% 2.39%
2026/04/27 4.43% 1.56% 4.75% 10.07% 1.01% 2.33% 1.19% 1.41% 1.83% 1.19%
2026/04/28 11.9% 9.93% 4.81% 4.96% 1.46% 0.64% 2.76% 1.57% 1.74% 1.41%
2026/04/29 6.28% 7.57% 3.27% 4.61% 2.13% 2.6% 0.8% 0.62% 2.13% 0.62%
2026/04/30 5.25% 4.13% 3.89% 3.66% 3.24% 2.71% 2.09% 1.97% 1.81% 1.14%
  • lowes.com
  • grainger.com
  • hvacdirect.com
  • generac.com
  • iwae.com
  • jackery.com
  • ecobee.com
  • mitsubishicomfort.com
  • uline.com
  • alpinehomeair.com

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In April 2026, Lowes.com saw fluctuating PPC impressions, peaking at 21.25% on April 24. Grainger.com experienced a significant drop mid-month, while HVACDirect.com maintained a steady presence. Generac.com showed consistent performance, and IWAE.com had a modest rise. Jackery.com and Ecobee.com had varied trends, with Ecobee.com peaking at 8.51% on April 10. MitsubishiComfort.com and Uline.com had stable impressions, while AlpineHomeAir.com remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Tankless Water Heaters | Gas And Electric Tankless https://www.ferguson.com

    Efficient Tankless Water Heaters. Shop Ferguson.com For The Best Brands. Fast & Free Shipping Available On Tankless Water Heaters. Find One Today. World-Class Experience. Product Experts.

  2. 2
    Get Water Heater Installed | Free Haul Away Included | Fast Installation https://www.lowes.com

    Same Or Next Day Water Heater Installation. Have Your Water Heater Installed Through Lowe's®...

  3. 3
    Mitsubishi Electric Comfort - Heat Pump Tech Has Changed https://www.mitsubishicomfort.com › heating

    Mitsubishi Electric Heat Pumps are the Ideal Solution to Replace Your Combustion Furnace. Mitsubishi Electric Can Lower...

  4. 4
    Tankless Water Heaters For Sale https://www.parkerandsons.com

    Clear Pricing, No Hidden Fees — Replace Your Old Water Heater With...

  5. 5
    Evaporative Cooling | In Stock – Ships Today https://www.uline.com › swamp-cooler

    Beat the heat with Portacool® Apex™ and economy evaporative coolers – shop Uline now! Shop our range of cooling capacities to find the most...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, Ferguson and Parker & Sons captivate with tankless water heaters, emphasizing efficiency and expert guidance. Lowe’s promises swift installations with added convenience. Mitsubishi Electric highlights advanced heat pump technology, while Uline offers immediate cooling solutions. Each ad uniquely addresses consumer needs, blending innovation with service excellence.

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