AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.0105445868
	73.9894554132

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	28%
Transactional	25%
Navigational	1%
Seasonal	0%
Local	4%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
originenergy.com.au	23.74
agl.com.au	21.76
redenergy.com.au	9.06
energyaustralia.com.au	8.31
alintaenergy.com.au	7.26
engie.com.au	5.03
powershop.com.au	3.84
iselect.com.au	3.76
econnex.com.au	3.73
myconnect.com.au	2.52
others	10.99

originenergy.com.au - 23.74%
agl.com.au - 21.76%
redenergy.com.au - 9.06%
energyaustralia.com.au - 8.31%
alintaenergy.com.au - 7.26%
engie.com.au - 5.03%
powershop.com.au - 3.84%
iselect.com.au - 3.76%
econnex.com.au - 3.73%
myconnect.com.au - 2.52%
others - 10.99%

Origin Energy leads with 23.74% click share, closely followed by AGL at 21.76%. Others collectively hold 10.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	agl.com.au	originenergy.com.au	econnex.com.au	engie.com.au	iselect.com.au	alintaenergy.com.au	myconnect.com.au	redenergy.com.au	energyaustralia.com.au	powershop.com.au
2025/12/01	15.61%	8.44%	9.65%	5.27%	8.4%	6.29%	7.04%	8.91%	5.07%	10.47%
2025/12/02	15.18%	11.75%	8.66%	5.29%	9.19%	6.32%	6.15%	10.16%	3.36%	11.68%
2025/12/03	13.25%	11.65%	9.1%	5.37%	8.96%	5.22%	6.13%	8.27%	2.94%	12.64%
2025/12/04	13.16%	12%	10.2%	5.43%	11.8%	3.55%	6.74%	7.95%	2.78%	11.1%
2025/12/05	12.33%	13.19%	10.81%	5.28%	10.03%	4.39%	8.07%	9.59%	3.51%	7.33%
2025/12/06	16.11%	13.99%	6.94%	6.56%	7.08%	6.06%	8.62%	12.07%	5.06%	6.78%
2025/12/07	16%	14.57%	5.22%	8.04%	5.29%	5.82%	8.63%	14.42%	7.24%	7.87%
2025/12/08	15.16%	10.62%	9.89%	7.57%	8.97%	4.42%	7.32%	10.63%	3.61%	5.9%
2025/12/09	13.51%	11.32%	9.17%	6.96%	10.96%	4%	7.34%	10.15%	3.45%	5.94%
2025/12/10	11.72%	12.74%	8.74%	6.12%	8.82%	3.77%	7.22%	10.42%	4.12%	11.64%
2025/12/11	11.58%	11.23%	7.89%	5.9%	10.24%	3.52%	7.82%	8.24%	4.45%	13.67%
2025/12/12	12.08%	12.41%	8.32%	5.7%	7.12%	4.36%	5.86%	9.46%	4.31%	14.23%
2025/12/13	13.16%	13.91%	6.36%	7.68%	7.51%	4.96%	6.85%	11.2%	4.87%	13.17%
2025/12/14	14.55%	14.2%	6.12%	7.25%	5.79%	6.13%	5.93%	13.79%	6.41%	12.9%
2025/12/15	13.46%	12.25%	7.36%	7.93%	8.41%	4.49%	7.11%	11.61%	3.5%	11.01%
2025/12/16	13.9%	10.39%	7.6%	8.57%	9.98%	4.17%	6.85%	7.81%	3.7%	13.06%
2025/12/17	13.15%	12.43%	7.28%	9.11%	8.51%	4.03%	6.45%	7.34%	4.05%	12.73%
2025/12/18	12.31%	12.02%	8.49%	9.62%	9.17%	5.35%	8.04%	6.81%	3.66%	13.61%
2025/12/19	13.03%	10.25%	8.73%	9.73%	9.72%	2.62%	6.99%	6.05%	4.66%	14.11%
2025/12/20	12.97%	12.36%	6.91%	9.61%	4.82%	4.75%	6.45%	11.82%	5.47%	13.74%
2025/12/21	13.15%	14.3%	7.08%	10.15%	4.58%	6.3%	6.34%	11.04%	5.45%	12.61%
2025/12/22	11.61%	12.71%	7.94%	10.19%	9.16%	4.35%	7.21%	7.66%	3.43%	13.81%
2025/12/23	11.39%	12.84%	9.5%	9.63%	6.76%	4.96%	7.71%	8.27%	4.11%	11.38%
2025/12/24	14.43%	15.4%	10.04%	11.21%	7.93%	5.35%	6.63%	8.6%	3.88%	2.62%
2025/12/25	16.2%	20.02%	6.38%	9.33%	1.18%	8.98%	6.44%	13.08%	5.29%	2.16%
2025/12/26	16.76%	21.42%	5.78%	9.09%	1.12%	9.15%	5.55%	12%	5.63%	2.08%
2025/12/27	16.88%	19.43%	6.1%	10.28%	5.07%	7.37%	3.63%	9.75%	7.87%	1.53%
2025/12/28	17.13%	13.93%	5.98%	10.95%	7.08%	9.1%	4.68%	11.11%	7.42%	1.27%
2025/12/29	17.19%	11.62%	11.5%	11.73%	8.63%	4.88%	4.08%	10.17%	4.17%	0.86%
2025/12/30	18.97%	15.9%	10.99%	11%	7.21%	4.61%	2.98%	6.29%	5.2%	0.36%
2025/12/31	20.9%	17.58%	12.43%	11.97%	6.23%	5.29%	3.96%	3.33%	2.68%	0%

agl.com.au
originenergy.com.au
econnex.com.au
engie.com.au
iselect.com.au
alintaenergy.com.au
myconnect.com.au
redenergy.com.au
energyaustralia.com.au
powershop.com.au

AGL’s spend share fluctuated, peaking at 20.90% on December 31. Origin Energy surged mid-month, reaching 21.42% on December 26. Econnex and Engie showed steady growth, while Powershop’s share plummeted to 0% by month-end.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	168
2025/12/02	172
2025/12/03	172
2025/12/04	169
2025/12/05	173
2025/12/06	176
2025/12/07	165
2025/12/08	183
2025/12/09	181
2025/12/10	180
2025/12/11	182
2025/12/12	187
2025/12/13	178
2025/12/14	171
2025/12/15	187
2025/12/16	186
2025/12/17	186
2025/12/18	173
2025/12/19	183
2025/12/20	178
2025/12/21	182
2025/12/22	191
2025/12/23	186
2025/12/24	177
2025/12/25	174
2025/12/26	190
2025/12/27	177
2025/12/28	168
2025/12/29	170
2025/12/30	171
2025/12/31	163

December saw a dynamic shift in distinct advertisers, peaking at 191 on the 22nd. The month concluded with a dip to 163, reflecting a fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
finder.com.au	1.64%
agl.com.au	1.45%
engie.com.au	1.04%
originenergy.com.au	0.85%
alintaenergy.com.au	0.76%
myconnect.com.au	-0.56%
iselect.com.au	-0.99%
goswitch.com.au	-1.44%
redenergy.com.au	-1.66%
powershop.com.au	-1.74%

In the past month, finder.com.au and agl.com.au surged in click share, gaining 1.64 and 1.45, respectively. Meanwhile, powershop.com.au and redenergy.com.au saw declines of 1.74 and 1.66.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	agl.com.au	originenergy.com.au	econnex.com.au	engie.com.au	iselect.com.au	alintaenergy.com.au	myconnect.com.au	redenergy.com.au	energyaustralia.com.au	powershop.com.au
2025/12/01	12.1%	8.86%	10.93%	3.91%	7.57%	6.18%	6.97%	3.67%	4.85%	10.62%
2025/12/02	12.97%	11.88%	10.11%	3.31%	7.84%	6.47%	6.24%	4.56%	3.31%	12.3%
2025/12/03	10.52%	10.6%	10.6%	3.39%	7.44%	4.84%	5.29%	3.49%	2.41%	12.95%
2025/12/04	11.08%	11.49%	12.26%	3.29%	10.12%	3.32%	6.32%	3.4%	2.42%	12.17%
2025/12/05	10.22%	12.97%	12.57%	3.39%	9.36%	4.44%	7.64%	4.28%	3.31%	7.51%
2025/12/06	14.14%	14.3%	9.71%	4.23%	6.52%	5.48%	8.42%	6.54%	5.49%	6.75%
2025/12/07	14.9%	15.53%	8.44%	5.76%	5.18%	6.38%	10.49%	7.05%	7.12%	8.94%
2025/12/08	13.57%	11.17%	12.44%	5.43%	7.79%	3.89%	7.16%	4.65%	3.69%	5.71%
2025/12/09	10.71%	12.21%	10.91%	5.05%	9.66%	3.76%	6.47%	4.51%	2.9%	5.52%
2025/12/10	10.02%	13.51%	10.25%	4.4%	7.06%	3.44%	7.07%	4.72%	3.31%	12.79%
2025/12/11	9.21%	10.63%	8.68%	4.13%	8.63%	3.27%	7.69%	3.61%	4.24%	14.32%
2025/12/12	10.3%	12.11%	9.55%	4.08%	5.79%	4.1%	6.06%	3.86%	3.76%	16.01%
2025/12/13	11.64%	13.9%	9.16%	6.14%	6.17%	5.04%	7.52%	5.51%	4.47%	14.45%
2025/12/14	12.9%	15.34%	8.41%	5.4%	4.96%	6.48%	7.31%	6.52%	6.73%	15.99%
2025/12/15	11.65%	13.43%	8.81%	6.25%	7.37%	4.61%	8.4%	4.64%	2.51%	13.39%
2025/12/16	12.13%	10.4%	8.87%	6.27%	8.74%	4.39%	6.92%	3.72%	3.26%	13.64%
2025/12/17	10.5%	12.95%	8.22%	7.24%	7.25%	3.67%	6.66%	4.01%	3.44%	12.74%
2025/12/18	10.04%	11.7%	10.3%	7.24%	8.85%	5.24%	8.89%	3.21%	3.25%	15.22%
2025/12/19	9.99%	9.5%	10.05%	7.04%	8.18%	2.48%	7.47%	2.92%	4.44%	14.57%
2025/12/20	10.75%	11.23%	9.63%	7.75%	4.23%	4.97%	7.02%	6.02%	5.29%	15.75%
2025/12/21	11.27%	14.46%	9.33%	8.55%	4.22%	7.44%	7.21%	5.51%	5.59%	14.22%
2025/12/22	9.74%	12.54%	9.68%	8.13%	7.62%	4.25%	8%	4.19%	3.26%	14.99%
2025/12/23	9.27%	12.69%	10.71%	7.27%	5.62%	4.92%	7.95%	3.98%	3.56%	12.44%
2025/12/24	12.59%	14.72%	12.3%	9.42%	6.57%	6.36%	7.16%	4.4%	2.94%	2%
2025/12/25	14.76%	21.03%	8.42%	7.04%	1%	10.29%	7.86%	6.8%	4.26%	1.64%
2025/12/26	15.86%	22.42%	7.21%	6.69%	0.93%	10.93%	5.86%	6.67%	5.32%	1.55%
2025/12/27	16.34%	20%	7.73%	9.05%	5%	8.27%	3.34%	5.15%	7.87%	1.17%
2025/12/28	15.69%	14.91%	7.24%	9.01%	7.02%	10.37%	4.9%	6.1%	7.48%	1.02%
2025/12/29	15.24%	11.64%	13.72%	9.7%	8.15%	4.77%	3.45%	5.1%	4.11%	0.68%
2025/12/30	16.2%	16.29%	12.69%	8.91%	6.53%	4.3%	2.06%	3.37%	5.24%	0.26%
2025/12/31	18.52%	17.04%	14.67%	9.52%	5.76%	5.16%	3.05%	2.18%	2.02%	0%

agl.com.au
originenergy.com.au
econnex.com.au
engie.com.au
iselect.com.au
alintaenergy.com.au
myconnect.com.au
redenergy.com.au
energyaustralia.com.au
powershop.com.au

In December 2025, AGL’s impression share fluctuated, peaking at 18.52% on the 31st. Origin Energy saw a high of 22.42% on the 26th. Econnex’s share varied, ending at 14.67%. Engie and iSelect experienced moderate changes, while Alinta Energy and MyConnect had notable peaks mid-month. Red Energy and EnergyAustralia showed consistent patterns, with PowerShop’s share declining sharply by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month

1
AGL Australia | Affordable And Reliable Energy https://www.agl.com.au
Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy customers can get AGL Rewards, with discounts...
2
Connect and Save on Energy - Connect Your Energy With Us https://www.connectwithus.com.au/connect
Connect energy online with our transparent and reliable energy providers.
3
Energy That Works For You - Great Value Energy https://www.originenergy.com.au
We understand buinesses and have energy solutions built for businesses like yours. Starting a business is hard. At Origin, we'll be here to support you.
4
Get $200 Energy Bills Credit*s - No Exit Fees, No Hidden Costs https://www.powershop.com.au
$100 Elec + $100 Gas credit on selected plans (applied after 90 days). T&Cs apply. Need a quick...
5
Red Energy https://www.redenergy.com.au
Better Value With Red — Getting Connected is Easy With Our Award Winning, Aussie Based Customer Solutions Team. Join...

In the competitive landscape of energy PPC ads, AGL Australia stands out with its promise of affordability and reliability, enticing customers with rewards. Connectwithus.com.au emphasizes transparency and reliability, while Origin Energy targets businesses with tailored solutions. Powershop offers enticing credits, and Red Energy highlights its award-winning customer service.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Electric December 2025 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Electric December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Electric December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
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Data within the AUS Energy, Utilities & Waste Electric December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Electric December 2025 Report?

The AUS Energy, Utilities & Waste Electric December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Yes. The AUS Energy, Utilities & Waste Electric December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Electric December 2025 Report for?

The AUS Energy, Utilities & Waste Electric December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis December 2025