Log in Book a Demo

AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 24
agl.com.au 17.8
redenergy.com.au 11.44
alintaenergy.com.au 8.81
energyaustralia.com.au 6.99
myconnect.com.au 3.12
iselect.com.au 2.78
engie.com.au 2.73
econnex.com.au 2.73
finder.com.au 2.7
others 16.9

Copyright © Adthena. All rights reserved.

Origin Energy leads with a 24% click share, followed by AGL at 17.8%. “Others” collectively hold 16.9%, while Red Energy captures 11.44%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date originenergy.com.au agl.com.au redenergy.com.au alintaenergy.com.au energyaustralia.com.au myconnect.com.au finder.com.au powershop.com.au econnex.com.au iselect.com.au
2025/05/01 8.81% 10.71% 9.7% 7.41% 6.75% 6.83% 4.19% 6.92% 5.21% 6.57%
2025/05/02 9.12% 11.3% 9.77% 6.54% 6.04% 8.11% 6.8% 7.21% 6.03% 5.54%
2025/05/03 11.7% 11.55% 9.12% 8.4% 11.72% 10.03% 5.9% 7.83% 3.07% 1.6%
2025/05/04 12.72% 11.64% 10.99% 8.17% 12.05% 11.13% 7.35% 7.53% 2.92% 0.19%
2025/05/05 8.52% 9.21% 11.07% 6.59% 7.63% 9.12% 4.98% 6.3% 6.66% 9.04%
2025/05/06 8.61% 9.12% 10.5% 5.9% 6.69% 7.64% 3.9% 5.83% 7.37% 10.44%
2025/05/07 7.89% 9.23% 10.67% 5.14% 6.79% 5.55% 5.26% 6.39% 8.36% 10.42%
2025/05/08 9.43% 9.35% 11.3% 3.69% 6.63% 6.69% 5.07% 6.78% 8.11% 8.91%
2025/05/09 10.18% 9.72% 8.16% 6.52% 6.56% 6.35% 7.26% 5.31% 8.51% 6.25%
2025/05/10 13.74% 10.57% 14.67% 8.29% 9.49% 10.58% 6.15% 6.07% 3.72% 0.32%
2025/05/11 13.98% 11.65% 13.06% 9.13% 8.74% 10.99% 5.79% 6.71% 3.3% 0.27%
2025/05/12 8.13% 8.91% 9.36% 7.11% 6.88% 7.39% 7.08% 6.08% 7.2% 9.79%
2025/05/13 7.79% 8.86% 10.49% 7.14% 7.34% 7.34% 5.23% 4.6% 7.61% 8.88%
2025/05/14 7.34% 8.61% 11.43% 8.7% 6.56% 7.49% 4.17% 5.61% 6.41% 8.81%
2025/05/15 7.54% 9.28% 10.08% 8.89% 4.91% 7.06% 4.63% 4.42% 9.68% 9.11%
2025/05/16 8.63% 11.37% 9.05% 10.06% 5.91% 7.27% 6.23% 3.66% 7.66% 6.09%
2025/05/17 11.14% 11.88% 12.88% 12.11% 5.93% 9.5% 5.68% 3.34% 3.94% 0.55%
2025/05/18 13.56% 10.8% 10.02% 12.08% 6.17% 10.11% 7.2% 4.06% 3.28% 0.5%
2025/05/19 7.16% 10.68% 7.21% 10.42% 5.09% 7.57% 6.95% 5.29% 7.77% 5.98%
2025/05/20 8.04% 9.32% 8.47% 10.24% 4.85% 7.38% 5.85% 3.88% 6.84% 9.59%
2025/05/21 7.76% 10.27% 12.08% 8.4% 4.65% 6.48% 5.82% 4.8% 5.83% 6.33%
2025/05/22 8.81% 9.89% 8.92% 8.8% 5.22% 6.1% 8.07% 5.06% 7.52% 5.98%
2025/05/23 10.61% 10.6% 9.49% 7.01% 5.73% 6.37% 8.38% 2.17% 6.92% 4.97%
2025/05/24 12.45% 11.46% 12.04% 9.47% 7.03% 7.83% 8.75% 2.62% 2.69% 0.3%
2025/05/25 12.34% 10.49% 9.09% 11.82% 6.21% 8.58% 9.87% 3.71% 3.48% 0.31%
2025/05/26 8.75% 11.85% 9.45% 9.71% 4.79% 7.48% 6.12% 3.49% 5.58% 6.2%
2025/05/27 8.96% 9.78% 9.27% 9.04% 4.51% 7.44% 6.67% 5.29% 8.31% 5.11%
2025/05/28 7.69% 10.52% 10.05% 10.81% 5.55% 6.36% 5.89% 4.88% 6.54% 7.14%
2025/05/29 9.3% 11.93% 9.19% 9.37% 5.17% 5.27% 5.49% 4.4% 6.06% 5.99%
2025/05/30 11.01% 13.48% 9.52% 7.31% 5.33% 5.55% 6.68% 4.24% 5.32% 4.55%
2025/05/31 13.36% 13.28% 10.43% 9.29% 7.19% 6.93% 5.92% 5.27% 3.21% 0.28%

Copyright © Adthena. All rights reserved.

Origin Energy’s PPC spend fluctuated in May, peaking at 13.98% on the 11th. AGL maintained a steady presence, ending at 13.28%. Red Energy saw a high of 14.67% on the 10th. Alinta Energy’s spend increased mid-month, reaching 12.11% on the 17th. EnergyAustralia’s spend was lower, peaking at 12.05% on the 4th. MyConnect’s spend was consistent, ending at 6.93%. Finder’s spend peaked at 9.87% on the 25th. Powershop’s spend decreased, ending at 5.27%. Econnex’s spend varied, peaking at 9.68% on the 15th. iSelect’s spend was erratic, with a high of 10.44% on the 6th.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 213
2025/05/02 211
2025/05/03 207
2025/05/04 199
2025/05/05 200
2025/05/06 206
2025/05/07 202
2025/05/08 194
2025/05/09 195
2025/05/10 196
2025/05/11 196
2025/05/12 188
2025/05/13 194
2025/05/14 211
2025/05/15 210
2025/05/16 212
2025/05/17 207
2025/05/18 207
2025/05/19 220
2025/05/20 211
2025/05/21 205
2025/05/22 202
2025/05/23 203
2025/05/24 197
2025/05/25 197
2025/05/26 199
2025/05/27 204
2025/05/28 193
2025/05/29 200
2025/05/30 195
2025/05/31 198

Copyright © Adthena. All rights reserved.

May began with 213 advertisers, fluctuating throughout. Mid-month peaked at 220, then settled at 198.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
engie.com.au 2.33%
alintaenergy.com.au 2.14%
originenergy.com.au 0.94%
finder.com.au 0.53%
itechworld.com.au 0.49%
myconnect.com.au -0.53%
powershop.com.au -0.56%
iselect.com.au -1.11%
redenergy.com.au -1.3%
energyaustralia.com.au -1.43%

Copyright © Adthena. All rights reserved.

Engie.com.au and Alintaenergy.com.au surged with click share increases of 2.33 and 2.14, respectively. Meanwhile, Energyaustralia.com.au and Redenergy.com.au faced declines of -1.43 and -1.3.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date originenergy.com.au agl.com.au alintaenergy.com.au myconnect.com.au finder.com.au redenergy.com.au powershop.com.au econnex.com.au goswitch.com.au iselect.com.au
2025/05/01 9.32% 8.33% 6.71% 6.81% 3.98% 5.35% 6.08% 5.65% 7.55% 6.59%
2025/05/02 9.15% 9.28% 5.7% 8.04% 6.54% 5.56% 7.17% 6.34% 6.2% 5.38%
2025/05/03 11.36% 10.12% 7.93% 10.98% 5.99% 4.7% 6.99% 3.79% 0.18% 1.31%
2025/05/04 12.29% 10.38% 7.95% 12.58% 8.05% 5.44% 7.35% 3.24% 0.18% 0.19%
2025/05/05 8.28% 7.88% 6.59% 9.8% 5.24% 5.45% 5.77% 7.82% 5.91% 8.67%
2025/05/06 7.44% 8.01% 5.43% 8.03% 4.09% 5.29% 5.2% 8.33% 7.04% 10.16%
2025/05/07 7.92% 7.96% 4.74% 5.8% 5.41% 5.51% 5.74% 9.08% 8.37% 10.48%
2025/05/08 8.58% 8.69% 3.5% 6.55% 4.68% 5.67% 5.8% 8.74% 7.39% 8.67%
2025/05/09 9.89% 8.27% 6.22% 6.04% 6.51% 4.21% 4.6% 9.01% 6.74% 5.86%
2025/05/10 13.24% 9.15% 8.46% 11.41% 6.81% 7.35% 6.09% 3.93% 0.28% 0.31%
2025/05/11 12.97% 10.23% 8.78% 13.76% 6.44% 6.22% 6.67% 3.37% 0.24% 0.26%
2025/05/12 7.69% 8.01% 5.87% 8.65% 7.14% 4.41% 4.79% 8.14% 5.82% 9.44%
2025/05/13 7.38% 7.53% 6.51% 7.5% 5.25% 4.97% 3.75% 8.31% 6.71% 8.66%
2025/05/14 7.01% 7.86% 8.62% 7.09% 4.22% 5.1% 4.73% 7.58% 8.22% 9.04%
2025/05/15 7.72% 7.96% 8.39% 6.68% 4.43% 4.51% 3.89% 10.24% 6.8% 9.07%
2025/05/16 8.73% 9.15% 9.44% 8.36% 6.01% 4.06% 2.99% 8.95% 5.98% 5.85%
2025/05/17 10.51% 9.31% 11.61% 11.83% 6.81% 5.79% 3.06% 4.49% 0.5% 0.55%
2025/05/18 12.8% 9.35% 13.02% 11.58% 8.19% 4.95% 3.83% 3.6% 0.47% 0.52%
2025/05/19 7.47% 9.04% 10.6% 7.78% 6.99% 3.77% 4.44% 7.92% 5.79% 5.83%
2025/05/20 7.56% 7.74% 9.66% 7.26% 6.52% 3.89% 3.82% 7.59% 8.5% 8.95%
2025/05/21 8.04% 7.84% 8.06% 6.34% 6.34% 5.54% 4.75% 6.47% 6.24% 5.72%
2025/05/22 8.66% 8.07% 8.22% 6.41% 8.25% 4.04% 4.54% 8.15% 7.29% 5.94%
2025/05/23 10.18% 8.68% 6.83% 6.16% 9.06% 4.27% 1.8% 8.05% 6.82% 5.29%
2025/05/24 11.37% 9.19% 9.7% 8.7% 9.34% 5.36% 2.69% 3.16% 0.34% 0.31%
2025/05/25 12.49% 8.67% 12.55% 9.6% 10.32% 4.62% 3.66% 3.71% 0.35% 0.33%
2025/05/26 8.83% 9.75% 8.96% 8.54% 5.91% 4.31% 3.43% 6.7% 4.82% 6.57%
2025/05/27 8.66% 7.17% 8.26% 7.72% 6.65% 4.1% 4.73% 9.51% 4.98% 4.89%
2025/05/28 7.78% 8.38% 10.49% 6.48% 6.4% 4.66% 4.35% 8.31% 5.71% 7.67%
2025/05/29 8.82% 9.15% 8.79% 5.53% 5.67% 3.9% 4.03% 7.12% 5.62% 5.44%
2025/05/30 10.46% 10.71% 6.88% 5.23% 6.89% 4.18% 4.05% 5.73% 4.99% 4.64%
2025/05/31 12.81% 11.33% 9.16% 6.92% 6.44% 5.02% 4.82% 3.09% 2.2% 0.32%

Copyright © Adthena. All rights reserved.

In May 2025, Origin Energy’s impression share fluctuated, peaking at 13.24% on May 10. AGL and Alinta Energy showed steady growth, while MyConnect and Finder experienced volatility. The month concluded with Origin Energy leading at 12.81%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    AGL Australia | Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy customers can get AGL Rewards, with...

  2. 2
    Origin Energy Plans https://electricitywizard.com.au › compare › origin_energy

    Call us about Origin Energy — Over 1 Million Aussie's Compared. Easy, Fast & Free Quotes. Compare Origin & Save Today.

  3. 3
    Same Day Connection https://www.myconnect.com.au

    Connect Electricity & Gas Now — Connect Electricity, Gas & More Online Using Our Free Service. Trusted By Aussie Movers. Connect...

  4. 4
    Origin Energy Australia https://www.originenergy.com.au › nsw › plans

    Electricity, Gas & Internet — Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place

  5. 5
    Red Energy https://www.redenergy.com.au

    Hassle Free Moving — Getting Connected is Easy With Our Award Winning, Aussie Based Customer Solutions Team. Join...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy services, AGL Australia stands out with its promise of affordability and reliability, enticing customers with rewards. Origin Energy, featured twice, emphasizes ease and savings, while MyConnect and Red Energy focus on seamless connections and customer service excellence.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Water Utilities

US
Energy, Utilities & Waste

US Renewable Energy

UK
Energy, Utilities & Waste

UK Renewable Energy

UK
Energy, Utilities & Waste

UK Water Utilities