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AUS Energy, Utilities & Waste - Electric - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
energyaustralia.com.au 30.04
originenergy.com.au 16.21
agl.com.au 14.98
redenergy.com.au 9.28
alintaenergy.com.au 4.86
powershop.com.au 2.74
econnex.com.au 2.47
iselect.com.au 2.46
myconnect.com.au 2.16
finder.com.au 1.76
others 13.04

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, EnergyAustralia dominates with 30.04% click share, followed by Origin Energy at 16.21%. AGL holds 14.98%, while ‘others’ collectively capture 13.04%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date energyaustralia.com.au agl.com.au redenergy.com.au iselect.com.au originenergy.com.au econnex.com.au powershop.com.au myconnect.com.au alintaenergy.com.au finder.com.au
2025/03/01 19.51% 9.92% 12.04% 0.26% 6.97% 6.75% 8.68% 6.67% 5.39% 7.27%
2025/03/02 17.84% 12.9% 17.35% 4.78% 8.97% 3.57% 6.54% 6.15% 5.31% 3.95%
2025/03/03 15.39% 10.03% 8.75% 10.28% 6.27% 7.44% 7.33% 4.39% 4.12% 4.91%
2025/03/04 19.78% 11.21% 7.03% 7.63% 5.48% 6% 7.87% 4.75% 3.4% 5.02%
2025/03/05 18.42% 9.47% 9.67% 8.31% 5.25% 5.82% 8.11% 4.89% 4.45% 5%
2025/03/06 20.71% 8.87% 8.15% 8.33% 4.76% 6.47% 9.81% 4.62% 3.6% 5.69%
2025/03/07 17.09% 8.6% 4.71% 10.34% 5.64% 7.18% 8.66% 5.84% 3.68% 6.42%
2025/03/08 25.58% 10.69% 5.73% 0.27% 5.99% 5.11% 8.15% 7.92% 4.35% 7.65%
2025/03/09 25.59% 12.09% 7.68% 0.33% 7.05% 4.17% 9.59% 7.95% 3.7% 6.09%
2025/03/10 22.3% 9.29% 8.95% 8.53% 5.12% 5.9% 8.85% 4.07% 3.46% 4.75%
2025/03/11 17.11% 7.99% 5.47% 15.11% 4.99% 6.97% 7.25% 4.82% 3.07% 5.65%
2025/03/12 23.46% 10.14% 9.58% 6.87% 5.04% 6.25% 7.3% 4.17% 3.24% 4.31%
2025/03/13 22.49% 8.24% 6.99% 5.66% 5.23% 7.7% 8.34% 4.91% 3.51% 5.94%
2025/03/14 24.37% 7.65% 9.49% 5.51% 6.52% 6.34% 7.82% 5.22% 3.5% 5.16%
2025/03/15 24.53% 9.83% 10.75% 0.26% 6.94% 5.68% 8.42% 7.04% 4.73% 6.06%
2025/03/16 26.43% 12.46% 12.06% 0.71% 8.74% 4.62% 7.55% 6.64% 4.75% 2.97%
2025/03/17 21.52% 11.56% 10.08% 6.03% 5.33% 5.79% 9.61% 4.33% 3.78% 3.85%
2025/03/18 24.24% 11.37% 9.5% 5.9% 5.68% 5.46% 8.03% 4.62% 3.71% 3.74%
2025/03/19 26.48% 10.44% 9.22% 5.73% 5.05% 5.96% 6.72% 5.12% 4.14% 4.21%
2025/03/20 23.31% 11.82% 10.4% 4.43% 5.2% 6.96% 5.11% 5.13% 3.61% 4.2%
2025/03/21 24.81% 11.63% 8.91% 5.27% 7.09% 6.3% 4.16% 4.72% 3.94% 4.51%
2025/03/22 31.25% 13.06% 9.99% 1.37% 8.42% 4.54% 4.62% 5.89% 4.45% 3.87%
2025/03/23 27.33% 11.44% 10.77% 0.44% 8.39% 4.35% 5.72% 7.86% 5.43% 4.1%
2025/03/24 24.74% 10.38% 10.37% 6.1% 6.17% 5.55% 5.64% 3.47% 4.38% 3.91%
2025/03/25 25.13% 8.58% 10.75% 6.66% 6.15% 7.04% 5.49% 4.55% 3.22% 3.19%
2025/03/26 27.16% 8.83% 10.95% 6.45% 5.13% 6.08% 5.32% 4.38% 3.48% 2.76%
2025/03/27 23.51% 10.31% 9.8% 8.17% 5.01% 6.71% 5.36% 3.71% 3.98% 3.01%
2025/03/28 26.65% 9.1% 11.52% 7.12% 5.86% 5.79% 4.59% 5.08% 3.46% 3.19%
2025/03/29 28.34% 9.42% 13.3% 0.21% 7.64% 4.29% 5.17% 6.93% 5.21% 4.36%
2025/03/30 29.1% 11.58% 13.58% 0.21% 8.59% 3.41% 4.26% 7.08% 5.87% 4.14%
2025/03/31 25.05% 12.21% 10.88% 10.64% 6.4% 5.57% 4.6% 3.47% 3.39% 2.16%

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In March 2025, EnergyAustralia led PPC spend, peaking at 31.25% on March 22. AGL and RedEnergy followed, with fluctuating shares. iSelect saw a mid-month dip, while OriginEnergy and Econnex maintained steady trends. The month concluded with EnergyAustralia’s dominance.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 243
2025/03/02 219
2025/03/03 214
2025/03/04 216
2025/03/05 231
2025/03/06 218
2025/03/07 242
2025/03/08 230
2025/03/09 226
2025/03/10 213
2025/03/11 224
2025/03/12 234
2025/03/13 226
2025/03/14 227
2025/03/15 218
2025/03/16 220
2025/03/17 229
2025/03/18 231
2025/03/19 222
2025/03/20 220
2025/03/21 225
2025/03/22 219
2025/03/23 216
2025/03/24 213
2025/03/25 207
2025/03/26 200
2025/03/27 193
2025/03/28 211
2025/03/29 206
2025/03/30 194
2025/03/31 190

Copyright © Adthena. All rights reserved.

March began with 243 advertisers, fluctuating throughout the month. A decline was evident, ending with 190 advertisers, indicating a notable decrease.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
energyaustralia.com.au 2.19%
originenergy.com.au 2.11%
redenergy.com.au 1.08%
alintaenergy.com.au 0.88%
evse.com.au 0.62%
econnex.com.au -0.48%
agl.com.au -0.81%
iselect.com.au -0.83%
finder.com.au -0.88%
powershop.com.au -1.57%

Copyright © Adthena. All rights reserved.

Originenergy.com.au and energyaustralia.com.au surged with click share increases of 2.11% and 2.19%, respectively. Meanwhile, powershop.com.au experienced a decline of 1.57%.

Campaign Efficiency

AUS Energy, Utilities & Waste - Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date energyaustralia.com.au iselect.com.au agl.com.au redenergy.com.au econnex.com.au originenergy.com.au powershop.com.au alintaenergy.com.au myconnect.com.au finder.com.au
2025/03/01 11.93% 0.2% 7.17% 9.23% 7.69% 7.7% 9.79% 6.08% 7.55% 7.15%
2025/03/02 12.35% 4.88% 9.86% 10.33% 3.85% 11.48% 7.73% 6.21% 8.05% 4.04%
2025/03/03 10.62% 8.99% 7.75% 5.85% 8.63% 6.79% 8.22% 5.05% 4.87% 4.95%
2025/03/04 9.14% 7.75% 8.13% 4.59% 8.08% 5.76% 9.01% 4.01% 6.57% 5.06%
2025/03/05 9.18% 8.22% 7.05% 6.27% 7.59% 5.73% 9.15% 5.67% 6.21% 5.06%
2025/03/06 9.9% 9.34% 6.61% 5.66% 8.45% 5.19% 11.54% 4.44% 6.23% 6.21%
2025/03/07 7.76% 10.67% 7.03% 3.46% 8.85% 5.44% 9.16% 4.46% 7.26% 6.15%
2025/03/08 12.73% 0.24% 8.81% 4.09% 6.94% 6.4% 9.8% 5.69% 10.1% 7.64%
2025/03/09 13.48% 0.3% 9.69% 5.28% 4.7% 8.06% 11.47% 4.75% 10.96% 6.53%
2025/03/10 11.35% 8.56% 7.56% 5.7% 7.92% 5.26% 10.87% 4.22% 5.07% 5.07%
2025/03/11 8.81% 14.31% 6.27% 3.47% 8.91% 5.02% 7.48% 3.64% 5.83% 5.72%
2025/03/12 12.18% 6.9% 7.94% 5.94% 9.18% 5.9% 7.86% 3.7% 5.75% 4.75%
2025/03/13 11.3% 5.38% 6.44% 4.7% 9.65% 5.34% 9.14% 4.28% 6.01% 6.19%
2025/03/14 12.35% 5.74% 5.77% 6.05% 8.7% 7.09% 8.86% 4.2% 6.16% 5.39%
2025/03/15 12.18% 0.23% 7.45% 7.65% 7.23% 7.6% 9.65% 5.58% 9.48% 6.28%
2025/03/16 15.16% 0.63% 9.83% 8.28% 6.07% 10.57% 9% 6.1% 9.69% 3.15%
2025/03/17 10.67% 6.23% 8.17% 6.72% 7.75% 5.59% 11.57% 4.58% 5.33% 4%
2025/03/18 12.49% 6.15% 8.11% 6.37% 6.93% 6.3% 9.23% 4.03% 5.52% 3.96%
2025/03/19 13.23% 6.14% 7.89% 6.37% 8.12% 5.93% 8.11% 4.89% 6.56% 4.9%
2025/03/20 11.64% 4.8% 8.85% 6.95% 8.76% 5.92% 5.62% 4.24% 6.31% 4.47%
2025/03/21 12.55% 5.11% 8.72% 6.16% 8.66% 8.06% 4.32% 4.84% 5.76% 4.91%
2025/03/22 16.69% 1.77% 9.84% 7.92% 6.32% 9.88% 5.16% 5.99% 7.69% 4.52%
2025/03/23 14.21% 0.4% 8.88% 8.49% 5.3% 9.29% 6.32% 6.61% 10.36% 4.38%
2025/03/24 12.97% 6.33% 7.91% 7.19% 7.61% 7.04% 5.87% 5.79% 4.26% 3.86%
2025/03/25 12.62% 6.53% 6.81% 7.83% 9.54% 7.25% 5.92% 4.21% 5.84% 3.58%
2025/03/26 14.01% 6.79% 7.01% 8.58% 8.27% 6.21% 5.23% 4.07% 5.4% 3.01%
2025/03/27 11.81% 8.4% 7.83% 7.64% 8.33% 5.38% 5.48% 4.28% 4.03% 3.07%
2025/03/28 13.76% 7.26% 7.43% 9.51% 8.13% 6.62% 4.88% 4.04% 6.19% 3.24%
2025/03/29 14.72% 0.19% 7.58% 11.28% 5.63% 8.38% 5.49% 6.71% 8.86% 4.89%
2025/03/30 16.16% 0.19% 10.05% 10.89% 4.08% 9.73% 4.55% 7.47% 9.02% 4.3%
2025/03/31 13.42% 10.7% 10.36% 8.07% 7.83% 7.18% 5.17% 4.43% 4.37% 2.45%

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EnergyAustralia’s impression share fluctuated, peaking at 16.69% on March 22. iSelect saw a significant rise on March 31, reaching 10.7%. AGL’s share increased steadily, ending at 10.36%. RedEnergy peaked at 11.28% on March 29.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AGL Australia | Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy customers can get AGL Rewards, with...

  2. 2
    Electricity & Gas Plans https://www.energyaustralia.com.au › moving › plans

    Compare Our Plans Today — Switching your energy has never been so easy. Switch to EnergyAustralia online today.

  3. 3
    Origin Energy Australia https://www.originenergy.com.au

    Electricity, Gas & Internet — Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place

  4. 4
    Powershop Switch Saver Offer | $150 Off First Elec Bill https://www.powershop.com.au › switch-saver

    Awarded Canstar Blue's Outstanding Value - NSW Electricity Plans 2024. Available to New...

  5. 5
    Earn Qantas points with Red - Up to 15k Bonus Qantas Points https://www.redenergy.com.au › red-qantas_plan

    Earn 2 Qantas Points per $1 spent on your energy bills when you pay on time. Sign up now!

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In the competitive landscape of energy providers, AGL Australia stands out with its promise of affordability and reliability, enticing customers with rewards. EnergyAustralia simplifies switching, while Origin Energy offers seamless management through its app. Powershop attracts with a $150 discount, and Red Energy tempts with Qantas points.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.