Why is the AUS Energy, Utilities & Waste Electric March 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Electric March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Energy, Utilities & Waste Electric March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Energy, Utilities & Waste Electric March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Energy, Utilities & Waste Electric March 2026 Report?

The AUS Energy, Utilities & Waste Electric March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Electric March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Energy, Utilities & Waste Electric March 2026 Report for?

The AUS Energy, Utilities & Waste Electric March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	24.8814428677
	75.1185571323

24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	27%
Transactional	24%
Navigational	1%
Seasonal	0%
Local	5%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
originenergy.com.au	30.71
agl.com.au	18.61
alintaenergy.com.au	9.5
energyaustralia.com.au	8.88
redenergy.com.au	7.27
engie.com.au	3.64
iselect.com.au	3.49
powershop.com.au	3.25
econnex.com.au	2.44
amber.com.au	2.4
others	9.81

originenergy.com.au - 30.71%
agl.com.au - 18.61%
alintaenergy.com.au - 9.5%
energyaustralia.com.au - 8.88%
redenergy.com.au - 7.27%
engie.com.au - 3.64%
iselect.com.au - 3.49%
powershop.com.au - 3.25%
econnex.com.au - 2.44%
amber.com.au - 2.4%
others - 9.81%

Origin Energy dominates with 30.71% click share, followed by AGL at 18.61%. Others collectively hold 9.81%, showcasing a competitive landscape.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	powershop.com.au	iselect.com.au	agl.com.au	originenergy.com.au	alintaenergy.com.au	econnex.com.au	redenergy.com.au	energyaustralia.com.au	myconnect.com.au	engie.com.au
2026/03/01	4.83%	5.36%	15.45%	15.26%	11.64%	3.91%	12.51%	8.14%	5.98%	7.63%
2026/03/02	6.9%	9.94%	12.66%	11.17%	9.5%	5.59%	9.32%	4.22%	6.9%	9.28%
2026/03/03	6.5%	11.52%	12.25%	10.54%	8.15%	7.25%	9.8%	4.1%	6.3%	8.75%
2026/03/04	7.48%	10.18%	13.39%	10.8%	7.76%	7.45%	8.35%	3.89%	6.31%	6.91%
2026/03/05	7.23%	8.79%	14.52%	12.35%	7.13%	6.7%	6.94%	4.96%	7.52%	7.78%
2026/03/06	6.31%	8.31%	11.92%	13.46%	9.95%	6.01%	9.24%	4.69%	6%	7.01%
2026/03/07	6.66%	4.31%	15.68%	13.93%	14.17%	3.53%	9.55%	5.68%	6.56%	6.61%
2026/03/08	5.62%	5.51%	16.31%	13.6%	13.79%	4.08%	9.66%	5.63%	7.8%	7.31%
2026/03/09	6.21%	4.76%	14.25%	12.19%	13.18%	6.63%	7.89%	5.44%	7.35%	7.52%
2026/03/10	5.77%	11.85%	12.48%	13.12%	10.59%	6.18%	8.57%	4.58%	6.15%	6.23%
2026/03/11	5.55%	12.89%	12.4%	12.5%	9.09%	7.25%	7.74%	4.54%	6.15%	4.96%
2026/03/12	5.86%	11.85%	13.54%	13.98%	9.06%	7.39%	5.69%	4.91%	6.58%	5.23%
2026/03/13	6.22%	9.36%	14.13%	12.44%	11.32%	7.14%	6.87%	6.01%	6.25%	4.73%
2026/03/14	5.81%	4.29%	15.24%	15.89%	11.7%	4.95%	9.23%	7.57%	6.98%	5.51%
2026/03/15	5.08%	4.55%	14.4%	16.82%	13.16%	4.12%	8.8%	7.53%	7.74%	7.72%
2026/03/16	6.05%	11.93%	13.27%	10.58%	9%	7.14%	5.58%	4.82%	8.87%	6.77%
2026/03/17	6.9%	12.12%	13.73%	12.75%	7.09%	7.21%	5.76%	5.7%	8.35%	5.29%
2026/03/18	6.93%	9.68%	14.59%	12.58%	7.75%	7.25%	6.08%	6.3%	6.82%	5.87%
2026/03/19	7.44%	10.6%	13.95%	11.67%	6.98%	9.03%	5.78%	6.34%	6.13%	5.99%
2026/03/20	8.17%	7.88%	13.07%	13.8%	7.8%	9.11%	7.19%	7.16%	4.26%	4.7%
2026/03/21	8.32%	4.95%	15.7%	15.62%	8.34%	6.12%	11.37%	7.57%	3.77%	5.61%
2026/03/22	9.39%	5.2%	14.62%	15.57%	11%	5.66%	9.04%	8.17%	5.46%	6.58%
2026/03/23	11.17%	10.16%	13.82%	9.79%	7.42%	8.64%	8.98%	4.45%	6.58%	5.13%
2026/03/24	13.73%	10.31%	14.72%	10.35%	6.96%	8.08%	6.32%	4.49%	7.84%	4.32%
2026/03/25	16.01%	7.96%	15.15%	11.65%	7.7%	8.16%	6.14%	4.8%	5.75%	3.88%
2026/03/26	15.28%	8.27%	13.8%	10.56%	10.93%	7.24%	5.91%	4.07%	6.5%	3.12%
2026/03/27	13.23%	7.57%	13.94%	10.69%	10.54%	6.54%	9.09%	8.06%	6.64%	3.22%
2026/03/28	17.02%	5.29%	16.34%	10.75%	12.03%	5.11%	9.49%	5.72%	5.95%	4.24%
2026/03/29	15.4%	5.39%	14.96%	13.45%	13.84%	4.61%	8.16%	6.07%	5.78%	4.11%
2026/03/30	14.05%	10.96%	12.36%	11.57%	10.11%	6.8%	6.72%	3.59%	6.78%	4.88%
2026/03/31	17.75%	11.9%	11.06%	9.71%	9.55%	6.96%	6.47%	5.59%	4.32%	3.75%

powershop.com.au
iselect.com.au
agl.com.au
originenergy.com.au
alintaenergy.com.au
econnex.com.au
redenergy.com.au
energyaustralia.com.au
myconnect.com.au
engie.com.au

In March 2026, Powershop’s ad spend surged from 4.83% to 17.75%, while iSelect fluctuated, peaking at 12.89%. AGL maintained a steady presence, ending at 11.06%. Origin Energy’s spend varied, closing at 9.71%. Alinta Energy’s spend peaked mid-month, finishing at 9.55%. Econnex saw a rise, ending at 6.96%. Red Energy’s spend decreased, closing at 6.47%. EnergyAustralia’s spend fluctuated, ending at 5.59%. MyConnect’s spend peaked mid-month, closing at 4.32%. Engie’s spend declined, finishing at 3.75%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	151
2026/03/02	162
2026/03/03	168
2026/03/04	168
2026/03/05	165
2026/03/06	157
2026/03/07	152
2026/03/08	157
2026/03/09	157
2026/03/10	156
2026/03/11	166
2026/03/12	155
2026/03/13	154
2026/03/14	149
2026/03/15	155
2026/03/16	149
2026/03/17	157
2026/03/18	145
2026/03/19	154
2026/03/20	147
2026/03/21	142
2026/03/22	136
2026/03/23	157
2026/03/24	147
2026/03/25	149
2026/03/26	153
2026/03/27	140
2026/03/28	150
2026/03/29	158
2026/03/30	166
2026/03/31	150

March began with 151 advertisers, peaking at 168 by the 3rd. Mid-month saw fluctuations, dropping to 136 on the 22nd. The month concluded with 150 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
powershop.com.au	2.14%
energyaustralia.com.au	1.09%
econnex.com.au	0.26%
evse.com.au	0.22%
itechworld.com.au	0.19%
myconnect.com.au	-0.39%
finder.com.au	-0.45%
engie.com.au	-0.64%
alintaenergy.com.au	-0.69%
originenergy.com.au	-0.9%

Powershop.com.au surged with a 2.14 increase, while energyaustralia.com.au gained 1.09. Originenergy.com.au faced a -0.9 decline, and alintaenergy.com.au dropped by -0.69.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	powershop.com.au	originenergy.com.au	alintaenergy.com.au	iselect.com.au	agl.com.au	econnex.com.au	energyaustralia.com.au	goswitch.com.au	myconnect.com.au	engie.com.au
2026/03/01	5.34%	18.5%	12.66%	4.19%	15.12%	4.72%	7.32%	0.28%	5.95%	6.34%
2026/03/02	7.46%	13.73%	9.57%	8.63%	10.49%	6.13%	3.6%	5.55%	6.47%	6.93%
2026/03/03	6.89%	13.46%	8.42%	10.08%	11.14%	7.74%	3.36%	5.52%	4.94%	6.61%
2026/03/04	7.39%	13.69%	7.39%	9.23%	11.96%	7.47%	2.91%	5.56%	5.32%	4.71%
2026/03/05	6.69%	15.06%	6.95%	8.06%	11.93%	7.72%	3.85%	5.33%	6.4%	5.23%
2026/03/06	5.95%	16.9%	10.19%	7.5%	10.09%	6.31%	3.54%	6.85%	4.69%	5.44%
2026/03/07	6.21%	17.78%	15.25%	3.42%	13.67%	4.4%	4.86%	0.29%	5.52%	5.33%
2026/03/08	5.92%	17.63%	16.19%	4.15%	14.56%	5.23%	4.77%	0.28%	7.72%	5.47%
2026/03/09	6.08%	15.49%	14.25%	3.84%	12.25%	7.24%	4.6%	3.69%	6.33%	5.83%
2026/03/10	6.1%	16.57%	11.28%	11.21%	10.77%	6.66%	3.56%	7.38%	4.52%	4.33%
2026/03/11	6.11%	15.73%	8.73%	12.31%	11.46%	7.78%	3.46%	5.56%	4.82%	3.09%
2026/03/12	5.56%	17.43%	8.75%	10.75%	11.46%	8.08%	3.93%	5.4%	5.06%	3.75%
2026/03/13	6.13%	15.96%	10.37%	9.07%	11.93%	8.01%	4.57%	5.55%	5.41%	3.52%
2026/03/14	6.69%	21.01%	11.62%	3.38%	13.44%	5.42%	6.27%	0.3%	6.02%	3.92%
2026/03/15	5.52%	21.26%	13.69%	3.4%	12.77%	4.79%	6.17%	0.29%	6.96%	5.51%
2026/03/16	6.19%	12.96%	8.41%	10.86%	10.99%	7.34%	3.79%	6.13%	7.14%	5.41%
2026/03/17	6.98%	15.42%	6.65%	11.1%	11.93%	7.8%	4.64%	4.98%	6.75%	3.84%
2026/03/18	6.62%	15.77%	7.5%	8.62%	11.57%	8.16%	5.26%	4.55%	5.59%	4.34%
2026/03/19	6.63%	14.63%	6.71%	9.96%	11.94%	9.44%	5.1%	5.47%	5.29%	4.64%
2026/03/20	7.67%	17.3%	7.15%	6.7%	10.98%	9.69%	5.44%	4.94%	3.1%	3.13%
2026/03/21	7.89%	21.09%	9.29%	4.08%	14.03%	6.46%	6.44%	0.31%	2.68%	4.08%
2026/03/22	10.78%	20.48%	12.68%	3.94%	13.12%	6.19%	6.71%	0.25%	4.88%	4.61%
2026/03/23	11.23%	11.76%	7.12%	9.13%	11.86%	9.16%	3.48%	4.25%	5.67%	3.81%
2026/03/24	14.04%	12.96%	6.96%	9.09%	12.67%	7.89%	3.3%	4.75%	6.79%	3.11%
2026/03/25	16.68%	14.05%	7.53%	6.64%	13.52%	8.7%	3.71%	4.98%	4.65%	2.42%
2026/03/26	16.37%	13.32%	10.35%	6.42%	12.24%	7.93%	2.97%	4%	5.06%	1.86%
2026/03/27	15.19%	14.17%	10.82%	6.38%	12.29%	6.86%	5.66%	4.03%	5.55%	1.9%
2026/03/28	18.78%	14.15%	12.97%	4.12%	14.37%	5.98%	4.54%	0.22%	4.79%	2.6%
2026/03/29	16.85%	15.99%	14.78%	3.9%	13.31%	5.63%	4.66%	0.2%	5.37%	2.9%
2026/03/30	14.77%	13.47%	9.6%	9.26%	11.67%	7.4%	2.84%	4.63%	6.19%	3.79%
2026/03/31	19.54%	11.1%	10.03%	9.92%	9.5%	6.98%	4.55%	3.89%	3.06%	2.76%

powershop.com.au
originenergy.com.au
alintaenergy.com.au
iselect.com.au
agl.com.au
econnex.com.au
energyaustralia.com.au
goswitch.com.au
myconnect.com.au
engie.com.au

In March 2026, Powershop’s impression share surged from 5.34% to 19.54%, while Origin Energy fluctuated, ending at 11.1%. Alinta Energy and AGL showed varied trends, closing at 10.03% and 9.5%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month

1
Great Value Electricity Plans | Get $100 Bill Credit Online https://www.agl.com.au
Get a $100 electricity bill credit. Applied after 90 days. Selected plans. T&Cs apply. See how you...
2
Compare Origin Energy Rates https://www.goswitch.com.au
Electricity & Gas Energy Plans — Compare Electricity Rates For Free. Choose a Better Deal & Save With GoSwitch Today.
3
Connect Electricity Fast: Same-Day Service Available - MyConnect https://www.myconnect.com.au
Connect Electricity easily with MyConnect. Free service. Partner with top retailers. Quick 8-minute setup. Same/next-day options. Tailored solutions for all property types. Expert guidance. Hassle-free process.
4
$200 Electricity Bill Credit https://www.originenergy.com.au › electricity
Home Electricity Plans — Move house with Origin. Find out how. Eligibility and T&Cs apply. Ends 22/3. Moving's hard, make it easier with a $200 (inc GST) electricity bill credit.
5
Up to $300 Energy Bills Credit https://www.powershop.com.au
No Lock In Contracts — $200 Switch Saver Elec + $100 Power House Gas credit (applied after 180 days). T&Cs apply. Join...

In the competitive landscape of energy utilities, AGL entices with a $100 bill credit, while Origin Energy ups the ante with a $200 credit. Powershop leads with a $300 offer. GoSwitch simplifies rate comparisons, and MyConnect promises swift, hassle-free connections.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Electric March 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Electric March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Electric March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Electric March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Electric March 2026 Report?

The AUS Energy, Utilities & Waste Electric March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Electric March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Electric March 2026 Report for?

The AUS Energy, Utilities & Waste Electric March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis March 2026