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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 27.32
agl.com.au 21.51
redenergy.com.au 11.09
energyaustralia.com.au 9.66
alintaenergy.com.au 7.46
myconnect.com.au 2.14
engie.com.au 1.97
econnex.com.au 1.82
iselect.com.au 1.77
powershop.com.au 1.77
others 13.49

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the energy sector, Origin Energy leads with a 27.32% click share. AGL follows at 21.51%, while Red Energy captures 11.09%. Notably, ‘others’ collectively hold 13.49%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date agl.com.au originenergy.com.au redenergy.com.au iselect.com.au powershop.com.au alintaenergy.com.au econnex.com.au goswitch.com.au energyaustralia.com.au myconnect.com.au
2025/04/01 17.28% 9.2% 12.16% 4.65% 4.72% 4.45% 5.78% 3.84% 12.18% 5.3%
2025/04/02 16.35% 8.55% 13.55% 4.15% 4.86% 8.54% 6.08% 3.58% 13.89% 4.61%
2025/04/03 17.95% 10.28% 13.74% 5.57% 4.68% 7.15% 6.05% 2.9% 12.3% 4%
2025/04/04 16.63% 11.52% 13.26% 4.79% 4.46% 4.58% 5.95% 2.72% 13% 4.72%
2025/04/05 18.31% 13.18% 13.53% 0.32% 4.76% 8.12% 5.67% 0.29% 13.64% 7%
2025/04/06 16.82% 15.18% 15.66% 0.29% 4.5% 6.63% 4.35% 0.26% 14.07% 7.98%
2025/04/07 17.61% 10.77% 15.36% 6.11% 4.13% 6.5% 5.31% 3.43% 11.43% 3.62%
2025/04/08 16.14% 9.59% 10.42% 7.55% 5.22% 5.8% 6.65% 3.36% 12.67% 4.52%
2025/04/09 16.35% 9.7% 14.08% 7.47% 4.8% 5.18% 5.31% 2.74% 12.32% 4.66%
2025/04/10 16.45% 9.72% 10.08% 7.24% 5.01% 5.85% 5.35% 3.3% 13.8% 3.92%
2025/04/11 15.88% 11.61% 10.4% 4.83% 4.71% 6.76% 4.12% 3.8% 13.86% 4.66%
2025/04/12 18.64% 14.4% 15.17% 0.19% 4.09% 7.42% 2.01% 0.15% 14.64% 5.86%
2025/04/13 17.77% 15.14% 13.2% 0.18% 3.81% 8.08% 2.51% 0.14% 14.06% 7.62%
2025/04/14 13.44% 8.2% 10.5% 10.64% 4.52% 6.15% 6.2% 5.56% 12.39% 4.17%
2025/04/15 14.6% 9.25% 11.05% 10.33% 4.23% 5.32% 5.43% 4.92% 12.97% 3.99%
2025/04/16 16.25% 10.56% 10.57% 8.51% 4.6% 7.27% 4.9% 4.76% 10.71% 3.53%
2025/04/17 18.2% 10.28% 13.09% 6.94% 3.96% 5.66% 6.63% 5.47% 8.57% 5.65%
2025/04/18 22.97% 20.51% 9.98% 0.22% 4.98% 5.03% 3.17% 0.16% 11.01% 4.72%
2025/04/19 11.51% 15.81% 9.55% 0.08% 5.95% 9.07% 4.98% 0.06% 11.22% 8.99%
2025/04/20 15.09% 15.74% 12.06% 0.14% 3.91% 10.6% 2.84% 0.1% 9.37% 9.07%
2025/04/21 16.9% 14.47% 12.05% 0.15% 4.94% 7.26% 2.63% 0.11% 11.19% 8.82%
2025/04/22 14.43% 8.3% 8.68% 9.76% 4.31% 8.53% 4.04% 6.63% 7.5% 5.82%
2025/04/23 14.06% 8.91% 6.24% 9.29% 6.65% 6.43% 5.86% 5.87% 6.86% 7.68%
2025/04/24 13.31% 10.16% 7.83% 3.67% 6.96% 6.74% 7.41% 4.17% 8.06% 8.11%
2025/04/25 16.53% 12.13% 8.5% 0.1% 9.93% 7.33% 4.24% 0.1% 8.6% 7.6%
2025/04/26 20.28% 8.37% 11.01% 0.13% 6.53% 9.77% 1.98% 0.13% 8.79% 6.29%
2025/04/27 15.44% 2.72% 9.88% 0.08% 8.08% 13.01% 3.21% 0.08% 9.28% 9.85%
2025/04/28 13.1% 8.27% 8.49% 8.16% 6.01% 8.98% 5.83% 6.13% 6.31% 7.78%
2025/04/29 12.28% 11.11% 7.61% 8.3% 6.9% 8.96% 6.91% 6.07% 5.46% 7.59%
2025/04/30 13.75% 11.56% 9.44% 8.95% 7.51% 7.09% 6.28% 5.86% 5.46% 5.43%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. AGL led with fluctuations, peaking mid-month. Origin Energy surged on April 18, while Red Energy maintained stability. iSelect and GoSwitch experienced sporadic spikes. EnergyAustralia’s share declined steadily, ending low.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 196
2025/04/02 183
2025/04/03 182
2025/04/04 190
2025/04/05 182
2025/04/06 181
2025/04/07 184
2025/04/08 195
2025/04/09 187
2025/04/10 187
2025/04/11 179
2025/04/12 178
2025/04/13 188
2025/04/14 188
2025/04/15 192
2025/04/16 177
2025/04/17 172
2025/04/18 173
2025/04/19 204
2025/04/20 193
2025/04/21 187
2025/04/22 204
2025/04/23 211
2025/04/24 210
2025/04/25 212
2025/04/26 196
2025/04/27 204
2025/04/28 217
2025/04/29 217
2025/04/30 211

Copyright © Adthena. All rights reserved.

April began with 196 advertisers, dipped mid-month, then surged to 217 by month’s end, showcasing a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
alintaenergy.com.au 1.71%
agl.com.au 1.37%
myconnect.com.au 1.31%
powershop.com.au 0.93%
finder.com.au 0.61%
iselect.com.au -0.15%
originenergy.com.au -0.39%
evse.com.au -1.31%
redenergy.com.au -1.63%
energyaustralia.com.au -4.95%

Copyright © Adthena. All rights reserved.

EnergyAustralia saw a significant drop of 4.95% in click share, while Alinta Energy surged by 1.71%. AGL and MyConnect also experienced positive growth, gaining 1.37% and 1.31%, respectively.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date originenergy.com.au agl.com.au iselect.com.au econnex.com.au powershop.com.au alintaenergy.com.au myconnect.com.au goswitch.com.au redenergy.com.au energyaustralia.com.au
2025/04/01 9.73% 12.18% 3.97% 8.2% 4.18% 5.24% 5.8% 4.31% 6.21% 7.23%
2025/04/02 9.22% 10.29% 3.75% 8.64% 4.41% 9.22% 4.96% 4.37% 7.13% 9.02%
2025/04/03 11.35% 11.11% 5.16% 8.41% 3.99% 7.16% 4.48% 3.36% 7.19% 8.16%
2025/04/04 12.26% 10.76% 4.72% 8.14% 4.24% 3.69% 5.2% 3.46% 6.96% 8.78%
2025/04/05 15.15% 12.5% 0.31% 7.12% 4.09% 8.07% 7.24% 0.28% 8.1% 9.22%
2025/04/06 17.61% 11.45% 0.27% 4.92% 4.33% 6.4% 9.77% 0.24% 9.14% 9.88%
2025/04/07 12.68% 10.95% 5.81% 7.19% 3.81% 6.33% 3.96% 4.16% 8.37% 7.95%
2025/04/08 10.32% 10.68% 7.06% 8.69% 4.5% 5.61% 4.62% 3.67% 5.77% 8.42%
2025/04/09 11.42% 11.33% 6.84% 7.12% 4.33% 4.75% 5% 2.94% 8.06% 8.71%
2025/04/10 10.95% 10.62% 6.6% 6.99% 4.69% 5.38% 3.99% 3.96% 5.33% 9.32%
2025/04/11 13.45% 10.15% 4.5% 4.97% 3.8% 6.38% 4.85% 4.66% 5.9% 8.78%
2025/04/12 16.02% 12.91% 0.17% 2.19% 3.77% 7.8% 6.46% 0.14% 8.46% 10.29%
2025/04/13 15.8% 11.55% 0.15% 2.69% 4.14% 8.23% 9.15% 0.12% 7.37% 9.59%
2025/04/14 9.55% 9.13% 9.75% 6.71% 4.66% 5.87% 4.84% 6.83% 5.98% 8.46%
2025/04/15 10.07% 9.41% 8.22% 6.97% 3.82% 4.94% 4.18% 5.59% 6.37% 8.87%
2025/04/16 12.72% 10.6% 7.29% 5.81% 3.84% 6.97% 3.2% 4.78% 5.89% 6.76%
2025/04/17 12.12% 12.46% 6.26% 7.01% 3.81% 5.51% 6.7% 4.98% 8.1% 5.57%
2025/04/18 21.19% 17.68% 0.21% 3.3% 4.8% 4.39% 4.91% 0.16% 6.22% 8.58%
2025/04/19 15.81% 9.11% 0.06% 4.89% 5.4% 8.61% 10.67% 0.05% 6.17% 7.52%
2025/04/20 17.1% 11.09% 0.12% 2.89% 4.58% 9.01% 11.52% 0.09% 6.73% 6.21%
2025/04/21 15.64% 11.87% 0.13% 2.73% 5.64% 6.83% 10.31% 0.1% 7.28% 7.47%
2025/04/22 9.44% 10.13% 8.53% 4.72% 4.06% 7.07% 7.13% 6.28% 4.91% 5.03%
2025/04/23 10.13% 10.11% 7.68% 6.79% 6% 5.33% 8.73% 5.44% 3.3% 3.99%
2025/04/24 10.73% 9.34% 3.52% 7.96% 6.4% 5.79% 8.61% 4.33% 4.18% 4.53%
2025/04/25 13.53% 11.06% 0.09% 4.45% 9.74% 6.3% 8.24% 0.08% 4.84% 5.57%
2025/04/26 10.24% 14.51% 0.11% 1.82% 6.89% 9.16% 7.87% 0.1% 5.59% 5.94%
2025/04/27 3.89% 11.71% 0.08% 3.21% 8.13% 12.71% 11.29% 0.07% 5.61% 5.97%
2025/04/28 8.69% 9.65% 7.23% 5.96% 5.72% 7.89% 8.96% 6.14% 4.9% 4.31%
2025/04/29 11.19% 9.08% 7.16% 7.37% 6.6% 8.56% 8.12% 5.85% 4.37% 3.45%
2025/04/30 12.4% 10.55% 7.47% 7.35% 7.12% 6.19% 5.99% 5.27% 5.25% 3.32%

Copyright © Adthena. All rights reserved.

Origin Energy’s impression share fluctuated in April, peaking at 21.19% on the 18th. AGL saw a high of 17.68% on the same day. iSelect’s share was volatile, with a notable drop mid-month. Econnex and Powershop maintained moderate shares, while Alinta Energy and MyConnect experienced varied trends. GoSwitch and Red Energy had lower shares, and EnergyAustralia’s share decreased towards the month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AGL Australia - Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy...

  2. 2
    Electricity & Gas Plans | Compare Our Plans Today https://www.energyaustralia.com.au

    Switching your energy has never been so easy. Switch to EnergyAustralia online today.

  3. 3
    Connect Utilities Online | Moving? Connect Utilities Now https://www.myconnect.com.au

    Connect Utilities Online in Less than 5 minutes. It's That Easy. 20+ Service Providers.

  4. 4
    Origin Energy Australia https://www.originenergy.com.au

    Electricity, Gas & Internet — Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place

  5. 5
    Powershop Switch Saver Offer - $150 Off First Elec Bill https://www.powershop.com.au › switch-saver

    Awarded Canstar Blue's Outstanding Value - NSW Electricity Plans 2024. Available to New...

Copyright © Adthena. All rights reserved.

AGL Australia emphasizes affordability and reliability, while EnergyAustralia highlights ease of switching. MyConnect offers quick utility connections, and Origin Energy simplifies life admin with their app. Powershop entices with a $150 discount, showcasing outstanding value.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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