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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – AUS

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.9286057858
70.0713942142
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 27%
Transactional 22%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 28.94
agl.com.au 18.53
energyaustralia.com.au 8.79
redenergy.com.au 8.19
alintaenergy.com.au 7.06
iselect.com.au 4.12
powershop.com.au 3.93
engie.com.au 3.67
evse.com.au 2.4
econnex.com.au 1.99
others 12.38
  • originenergy.com.au - 28.94%
  • agl.com.au - 18.53%
  • energyaustralia.com.au - 8.79%
  • redenergy.com.au - 8.19%
  • alintaenergy.com.au - 7.06%
  • iselect.com.au - 4.12%
  • powershop.com.au - 3.93%
  • engie.com.au - 3.67%
  • evse.com.au - 2.4%
  • econnex.com.au - 1.99%
  • others - 12.38%

Copyright © Adthena. All rights reserved.

Origin Energy leads with 28.94% click share, followed by AGL at 18.53%. Others collectively hold 12.38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date originenergy.com.au agl.com.au powershop.com.au energyaustralia.com.au redenergy.com.au engie.com.au econnex.com.au alintaenergy.com.au iselect.com.au myconnect.com.au
2026/05/01 11.39% 16.38% 1.42% 8.03% 7.5% 6.73% 7.38% 6.83% 9.76% 8.71%
2026/05/02 11.23% 19.04% 1.7% 8.94% 9.73% 9.02% 4.73% 10.8% 4.87% 8.2%
2026/05/03 10.5% 18.83% 10.4% 9.54% 9.77% 8.41% 3.5% 7.35% 4.57% 6.56%
2026/05/04 8.24% 16.42% 12.13% 6.42% 8.81% 5.05% 5.46% 5.53% 9.13% 6.7%
2026/05/05 6.82% 14.74% 12.01% 6.76% 8.93% 5.24% 6.24% 7.53% 9.92% 5.71%
2026/05/06 7.35% 15.57% 14.69% 6.42% 6.5% 5.05% 6.38% 6.96% 11.5% 4.69%
2026/05/07 7.41% 16.24% 13.52% 7.11% 6.82% 5.6% 5.6% 8.66% 11.67% 4.67%
2026/05/08 9.88% 15.78% 7.18% 6.7% 8.08% 5.29% 6.78% 7.65% 10.94% 6.44%
2026/05/09 9.52% 19.79% 12.36% 7.75% 8.62% 5.12% 4.57% 9.96% 6.55% 3.69%
2026/05/10 9.14% 17.97% 11.1% 7.17% 9.59% 7.03% 4.15% 12.36% 6.17% 3.59%
2026/05/11 7.63% 14.43% 10.53% 5.64% 9.16% 3.69% 5.67% 9.66% 13.04% 4.27%
2026/05/12 8.87% 13.78% 9.56% 5.22% 9.19% 4.52% 5.97% 7.09% 13.08% 3.63%
2026/05/13 8.95% 14.06% 10.25% 5.99% 9.93% 4.8% 5.02% 6.58% 12.52% 3.14%
2026/05/14 9.82% 12.99% 10.86% 5.26% 8.39% 6.39% 5.21% 8.8% 12% 2.58%
2026/05/15 9.61% 13.04% 9.74% 6.22% 7.77% 8.73% 5.07% 8.14% 11.81% 2.45%
2026/05/16 10.65% 17.38% 8.65% 8.06% 10.63% 11.27% 3.97% 8.98% 4.87% 1.95%
2026/05/17 12.09% 17.42% 10.3% 8.73% 9.42% 9.66% 4.23% 8.43% 5.66% 2.02%
2026/05/18 9.24% 13.39% 10.72% 5.81% 9.23% 8.78% 4.73% 6.05% 11.78% 2.44%
2026/05/19 10.12% 13.44% 11.33% 5.09% 8.68% 8.16% 6.86% 7.86% 10.3% 2.29%
2026/05/20 9.54% 14.87% 11.22% 5.44% 8.14% 8.92% 6.64% 7.45% 10.44% 2.11%
2026/05/21 9.59% 13.8% 9.21% 5.95% 7.02% 8.71% 7.27% 6.4% 11.95% 2.41%
2026/05/22 10.97% 14.03% 9.84% 7.13% 6.92% 7.38% 6.15% 7.15% 12.46% 2.43%
2026/05/23 14.31% 16.11% 9.39% 8.1% 9.55% 7.27% 3.72% 7.61% 8.4% 2.59%
2026/05/24 18.16% 15.99% 10.04% 7.79% 9.53% 7.62% 3.04% 7.34% 7.64% 1.96%
2026/05/25 11.3% 14.12% 9.29% 5.49% 9.42% 7.37% 4.08% 3.88% 15.19% 3.09%
2026/05/26 12.19% 13.49% 8.18% 5.08% 7.66% 7.54% 4.57% 4.42% 13.26% 3.92%
2026/05/27 11.35% 13.63% 9.92% 6.58% 7.95% 5.37% 5.29% 3.82% 11.07% 2.77%
2026/05/28 12.44% 12.96% 10.53% 6.99% 8.48% 5.35% 5.33% 3.34% 9.08% 2.78%
2026/05/29 13.59% 13.46% 11.88% 6.78% 7.54% 5.49% 6.08% 3.98% 7.2% 2.14%
2026/05/30 16.77% 15.89% 12.31% 7.28% 8.55% 5.48% 4.98% 4.94% 4.03% 1.89%
2026/05/31 18.76% 14% 11.26% 10.45% 8.48% 5.95% 5.59% 4.86% 3.73% 1.78%
  • originenergy.com.au
  • agl.com.au
  • powershop.com.au
  • energyaustralia.com.au
  • redenergy.com.au
  • engie.com.au
  • econnex.com.au
  • alintaenergy.com.au
  • iselect.com.au
  • myconnect.com.au

Copyright © Adthena. All rights reserved.

Origin Energy’s PPC spend share fluctuated in May, starting at 11.39% and peaking at 18.76% by month’s end. AGL maintained a strong presence, while Powershop surged mid-month. EnergyAustralia and Red Energy showed consistent activity, with Engie and Econnex experiencing varied trends. Alinta Energy’s share decreased, and iSelect’s fluctuated significantly. MyConnect’s share declined steadily throughout May.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 151
2026/05/02 132
2026/05/03 131
2026/05/04 146
2026/05/05 149
2026/05/06 149
2026/05/07 140
2026/05/08 162
2026/05/09 137
2026/05/10 149
2026/05/11 165
2026/05/12 180
2026/05/13 170
2026/05/14 168
2026/05/15 175
2026/05/16 171
2026/05/17 177
2026/05/18 174
2026/05/19 167
2026/05/20 155
2026/05/21 167
2026/05/22 157
2026/05/23 163
2026/05/24 164
2026/05/25 175
2026/05/26 189
2026/05/27 190
2026/05/28 182
2026/05/29 184
2026/05/30 169
2026/05/31 180

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May began with 151 advertisers, fluctuating throughout the month. Mid-May saw a peak at 180, with a final surge to 190 on May 27. The month concluded with 180 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
originenergy.com.au 2.44%
evse.com.au 0.43%
tangoenergy.com 0.31%
depow.com.au 0.3%
evnex.com 0.3%
powershop.com.au -0.2%
amber.com.au -0.32%
myconnect.com.au -0.55%
agl.com.au -1.68%
alintaenergy.com.au -2%

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Origin Energy surged with a 2.44% click share increase, while Alinta Energy faced a 2.0% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date originenergy.com.au agl.com.au powershop.com.au energyaustralia.com.au econnex.com.au engie.com.au redenergy.com.au alintaenergy.com.au iselect.com.au goswitch.com.au
2026/05/01 13.81% 14.81% 1.04% 6.01% 8.78% 5.23% 3.56% 6.84% 8.92% 5.35%
2026/05/02 15.8% 18.04% 1.25% 7% 5.57% 6.59% 4.89% 11.06% 3.56% 0.29%
2026/05/03 14.44% 17.2% 13.13% 7.69% 4.23% 6.73% 4.7% 7.61% 3.62% 0.29%
2026/05/04 10.29% 14.24% 13.22% 4.53% 5.77% 4.07% 4.49% 5.75% 7.75% 3.73%
2026/05/05 9.13% 12.83% 12.98% 5.04% 7.37% 3.39% 4.43% 6.56% 8.55% 4.12%
2026/05/06 9.11% 12.88% 16.33% 4.59% 7.89% 3.44% 3.03% 6.73% 9.65% 4.2%
2026/05/07 9.52% 14.6% 15.35% 5.28% 6.46% 3.82% 3.15% 7.66% 10.27% 4.98%
2026/05/08 12.23% 13.67% 8.27% 4.66% 7.93% 4.25% 3.76% 7.38% 9.77% 4.91%
2026/05/09 12.09% 16.91% 14.68% 6.03% 5.24% 3.94% 4.35% 9.32% 5.04% 0.16%
2026/05/10 11.22% 15.43% 12.72% 5.14% 4.89% 4.97% 4.64% 13.49% 4.51% 0.14%
2026/05/11 9.8% 12% 10.95% 4.06% 6.02% 2.73% 4.17% 9.14% 11.64% 5.47%
2026/05/12 10.19% 11.92% 9.59% 3.68% 5.84% 3.71% 4.27% 6.26% 11.41% 4.29%
2026/05/13 11.04% 12.38% 10.17% 4.3% 5.28% 3.47% 4.71% 6.31% 10.67% 5.35%
2026/05/14 11.73% 12.19% 10.72% 3.67% 5.25% 4.49% 4.23% 7.47% 10.28% 4.13%
2026/05/15 11.24% 11.58% 10.17% 4.37% 5.05% 6.41% 3.47% 7.14% 10.17% 3.52%
2026/05/16 12.78% 16.17% 9.44% 5.97% 4.34% 9.09% 4.97% 8.34% 4% 0.22%
2026/05/17 13.79% 15.86% 11.82% 6.35% 4.8% 7.67% 4.28% 8.01% 4.23% 0.17%
2026/05/18 10.43% 12.11% 10.78% 4.2% 4.94% 7.13% 4.06% 5.13% 10.46% 4.43%
2026/05/19 12.66% 11.77% 11.97% 3.57% 6.14% 5.73% 3.97% 5.93% 8.99% 5.04%
2026/05/20 11.75% 13.39% 11.23% 3.77% 6.95% 7.2% 3.91% 5.72% 9.33% 3.92%
2026/05/21 11.23% 12.21% 8.85% 4.1% 6.58% 6.35% 3.01% 5.29% 10.53% 5.03%
2026/05/22 13.12% 12.84% 10.48% 5.1% 5.7% 5.23% 3.26% 6.04% 10.76% 4.46%
2026/05/23 17.28% 15% 9.95% 6.06% 3.55% 6.05% 4.87% 7.05% 6.9% 0.24%
2026/05/24 21.55% 14.03% 11.62% 6.25% 3.32% 5.96% 4.72% 7.04% 6.03% 0.26%
2026/05/25 13.13% 12.56% 9.78% 3.87% 4.06% 5.34% 4.31% 3.74% 14.27% 3.91%
2026/05/26 13.94% 11.91% 8.5% 3.62% 4.49% 5.53% 3.3% 3.8% 11.91% 4.81%
2026/05/27 12.39% 11.6% 10.45% 5.07% 4.92% 4.06% 3.67% 3.37% 9.85% 4.54%
2026/05/28 14.12% 11.07% 10.63% 5.19% 5.03% 3.91% 3.68% 2.86% 7.67% 4.2%
2026/05/29 15.54% 11.42% 11.95% 4.93% 5.89% 3.76% 3.76% 3.17% 5.99% 4.81%
2026/05/30 18.68% 13.97% 12.53% 5.24% 4.84% 3.74% 3.94% 4.16% 3.05% 0.35%
2026/05/31 20.75% 12.9% 12.41% 8.09% 5.53% 4.54% 3.94% 3.91% 2.71% 0.29%
  • originenergy.com.au
  • agl.com.au
  • powershop.com.au
  • energyaustralia.com.au
  • econnex.com.au
  • engie.com.au
  • redenergy.com.au
  • alintaenergy.com.au
  • iselect.com.au
  • goswitch.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Origin Energy’s impression share fluctuated, peaking at 21.55% on May 24. AGL maintained a steady presence, while Powershop surged early, then stabilized. EnergyAustralia and Econnex showed modest gains. Engie and Red Energy had minor fluctuations. Alinta Energy peaked mid-month, while iSelect and GoSwitch experienced declines. The month concluded with Origin Energy leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month
  1. 1
    Looking for a new energy deal? | Up to $400 Elec Bill Credits https://www.agl.com.au

    Unlock elec bill credits. $200 for elec + $200 with internet. Selected plans. T&Cs apply. Make the switch to AGL today, with no lock in contract & an...

  2. 2
    Origin Energy Plans - Contact Us Today https://www.electricitywizard.com.au › origin-energy

    Call To Compare Origin Energy Plans, Renew Your Plan or Set Up A Power Connection

  3. 3
    Connect Electricity Fast: Same-Day Service Available - MyConnect https://www.myconnect.com.au

    Connect Electricity easily with MyConnect. Free service. Partner with top retailers. Quick 8-minute setup. Same/next-day options. Tailored solutions for all property types. Expert guidance. Hassle-free process.

  4. 4
    Origin Energy Australia https://www.originenergy.com.au › energy › plans

    Electricity, Gas & Internet — Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place. Rated...

  5. 5
    Get $300 Energy Bills Credits | No Exit Fees, No Hidden Costs https://www.powershop.com.au

    $200 Switch Saver Elec + $100 Power House Gas credit (applied after 180 days). T&Cs apply.

Copyright © Adthena. All rights reserved.

AGL entices with up to $400 in bill credits, emphasizing flexibility with no lock-in contracts. Electricity Wizard simplifies Origin Energy plan comparisons. MyConnect offers fast, hassle-free electricity connections. Origin Energy promotes streamlined management via their app. Powershop highlights $300 credits with transparent pricing.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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