AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – AUS

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.4050261036
55.5949738964
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 25%
Transactional 16%
Navigational 9%
Seasonal 0%
Local 4%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 26.77
agl.com.au 18.4
energyaustralia.com.au 11.09
alintaenergy.com.au 10.41
redenergy.com.au 8.2
engie.com.au 4.72
iselect.com.au 3.49
powershop.com.au 3.05
evse.com.au 1.53
amber.com.au 1.3
others 11.04
  • originenergy.com.au - 26.77%
  • agl.com.au - 18.4%
  • energyaustralia.com.au - 11.09%
  • alintaenergy.com.au - 10.41%
  • redenergy.com.au - 8.2%
  • engie.com.au - 4.72%
  • iselect.com.au - 3.49%
  • powershop.com.au - 3.05%
  • evse.com.au - 1.53%
  • amber.com.au - 1.3%
  • others - 11.04%

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In the competitive landscape of Google’s PPC, Origin Energy leads with 26.77% click share, followed by AGL at 18.4%. EnergyAustralia and ‘others’ closely trail, highlighting a diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date originenergy.com.au engie.com.au alintaenergy.com.au powershop.com.au energyaustralia.com.au agl.com.au iselect.com.au myconnect.com.au redenergy.com.au econnex.com.au
2026/10/01 13.04% 11.5% 10.74% 3.31% 11.18% 12.75% 6.01% 4.49% 11.34% 2.77%
2026/10/02 13.37% 12.98% 9.81% 3.39% 11.01% 12.44% 4.3% 5.03% 11.88% 2.42%
2026/10/03 15.54% 11.51% 11.16% 4.91% 12.18% 13.07% 4.72% 2.32% 11.74% 1.99%
2026/10/04 13.97% 9.58% 11.11% 6.67% 11.76% 12.8% 4.54% 2.15% 14.78% 3.23%
2026/10/05 16.66% 6.9% 10.15% 6.94% 11.36% 12.32% 5.58% 3.8% 13.14% 1.67%
2026/10/06 13.96% 7.4% 9.51% 7.03% 13.1% 11.08% 7.4% 4.67% 11.01% 2.06%
2026/10/07 12.29% 7.47% 8.22% 6.3% 13.46% 12.65% 9.23% 4.78% 10.12% 2.01%
2026/10/08 12.73% 6.91% 7.92% 5.68% 13.02% 12.39% 10.38% 5.44% 11.48% 1.98%
2026/10/09 14.09% 7.42% 9.82% 7.52% 11.38% 12.84% 8.99% 3.15% 10.69% 1.95%
2026/10/10 13.57% 8.23% 7.75% 5.89% 15.23% 13.98% 8.02% 3.58% 11.2% 1.62%
2026/10/11 13.91% 7.69% 7.86% 7.85% 13.15% 14.37% 7.89% 4.13% 10.63% 2.03%
2026/10/12 14.33% 7.82% 6.38% 8.14% 10.62% 12.99% 11.79% 4.2% 9.96% 2.57%
2026/10/13 14.45% 7.42% 7.42% 8.36% 13.7% 13.29% 9.97% 3.53% 9.89% 1.8%
2026/10/14 15.6% 6.89% 6.89% 7.45% 13.99% 14.04% 9.15% 3.51% 9.69% 1.84%
2026/10/15 14.29% 6.48% 6.82% 5.62% 12.84% 13.27% 12.13% 3.49% 9.49% 1.77%
2026/10/16 16.49% 7.63% 8.57% 6.86% 10.43% 12.19% 10.07% 2.69% 9.41% 2.11%
2026/10/17 22.03% 8.81% 7.58% 6.68% 9.77% 11.88% 7.68% 1.77% 10.67% 1.72%
2026/10/18 21.74% 8.8% 8.67% 6.66% 9.87% 11.39% 8.38% 1.88% 11.33% 1.9%
2026/10/19 19.77% 8.51% 8.13% 7.62% 9.56% 10.88% 9.29% 1.33% 10.87% 1.73%
2026/10/20 19.09% 9.59% 8.15% 8.07% 9.48% 10.01% 9.69% 2.24% 9.13% 2.5%
2026/10/21 19.74% 9.09% 7.42% 7.11% 10.34% 11.43% 11.01% 2.6% 8.23% 2.07%
2026/10/22 22.73% 7.83% 7.88% 9.06% 7.63% 11.23% 11.22% 2.42% 5.8% 2.9%
2026/10/23 23.95% 7.49% 7.98% 8.38% 8.31% 13.69% 8.02% 2.53% 7.5% 2.06%
2026/10/24 26.25% 8.66% 9.85% 9.49% 7.48% 10.69% 6.37% 1.47% 7.7% 1.6%
2026/10/25 24.79% 9.62% 11.55% 9.91% 9.19% 9.97% 6.41% 1.9% 6.35% 1.03%
2026/10/26 16.63% 12.61% 10.04% 9.13% 8.72% 8.42% 8.3% 4.13% 4.06% 2.62%
2026/10/27 17.12% 11.42% 8.65% 9.35% 9.9% 7.56% 9.19% 4.17% 3.26% 3.47%
2026/10/28 17.75% 12.63% 6.96% 10.79% 9.79% 7.4% 10.48% 3.97% 2.78% 2.46%
2026/10/29 20.79% 12.07% 8.11% 11.33% 10.29% 8.38% 8.51% 3.36% 2.57% 2.2%
2026/10/30 19.85% 12.19% 8.71% 10.7% 10.34% 7.95% 7.74% 3.34% 3.63% 2.71%
2026/10/31 22.91% 12.28% 9.99% 9.6% 9.59% 9.06% 6.27% 3.28% 3.1% 2.04%
  • originenergy.com.au
  • engie.com.au
  • alintaenergy.com.au
  • powershop.com.au
  • energyaustralia.com.au
  • agl.com.au
  • iselect.com.au
  • myconnect.com.au
  • redenergy.com.au
  • econnex.com.au

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Origin Energy’s PPC spend surged mid-month, peaking at 26.25% on October 24. Engie and Alinta Energy showed fluctuations, while Powershop and EnergyAustralia maintained steady growth. The month concluded with Origin Energy leading.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 120
2026/10/02 125
2026/10/03 125
2026/10/04 133
2026/10/05 145
2026/10/06 136
2026/10/07 140
2026/10/08 146
2026/10/09 136
2026/10/10 132
2026/10/11 135
2026/10/12 141
2026/10/13 134
2026/10/14 141
2026/10/15 134
2026/10/16 138
2026/10/17 128
2026/10/18 129
2026/10/19 130
2026/10/20 127
2026/10/21 126
2026/10/22 127
2026/10/23 128
2026/10/24 144
2026/10/25 155
2026/10/26 165
2026/10/27 167
2026/10/28 171
2026/10/29 169
2026/10/30 163
2026/10/31 167

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October began with 120 advertisers, peaking at 171 by month’s end. A dynamic rise, with fluctuations, marked a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
originenergy.com.au 3.41%
alintaenergy.com.au 1%
engie.com.au 0.92%
powershop.com.au 0.83%
evse.com.au 0.47%
synergy.net.au -0.18%
evnex.com -0.18%
energyaustralia.com.au -1.91%
agl.com.au -2.13%
redenergy.com.au -3.83%

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Origin Energy surged with a 3.41% click share increase, while Red Energy faced a 3.83% decline. Alinta Energy, Engie, and Powershop also saw positive growth, contrasting with AGL and EnergyAustralia’s declines.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date originenergy.com.au powershop.com.au alintaenergy.com.au agl.com.au engie.com.au energyaustralia.com.au iselect.com.au econnex.com.au goswitch.com.au redenergy.com.au
2026/10/01 14.5% 3.89% 10.54% 11.92% 8.07% 9.33% 4.51% 3.86% 4.21% 5.9%
2026/10/02 13.49% 3.91% 8.87% 11.92% 9.36% 9.57% 3.23% 4.35% 3.9% 5.89%
2026/10/03 17.79% 7.09% 10.9% 12.27% 7.47% 9.67% 3.84% 3.59% 0.7% 7%
2026/10/04 16.51% 8.97% 11.21% 12.83% 7.07% 10.32% 3.81% 4.79% 0.65% 9.07%
2026/10/05 17.07% 8.73% 9.61% 11.13% 5.05% 9.87% 4.22% 3% 3.64% 7.49%
2026/10/06 13.9% 8.35% 9.49% 10.22% 4.81% 10.68% 5.56% 3.22% 4.83% 6.31%
2026/10/07 13.05% 7.18% 8.14% 10.94% 5.06% 10.69% 7.16% 3.88% 4.45% 5.85%
2026/10/08 14.41% 6.95% 7.91% 12.34% 4.76% 11.22% 7.88% 2.75% 3.53% 7.24%
2026/10/09 15.26% 8.66% 8.94% 12.29% 4.87% 9.49% 7.01% 2.98% 4.32% 6.39%
2026/10/10 15.67% 7.73% 8.13% 13.89% 5.74% 12.45% 6.56% 2.77% 2.08% 6.89%
2026/10/11 14.23% 9.53% 8.04% 14.83% 5.51% 10.82% 5.7% 3.44% 1.51% 6.17%
2026/10/12 14.89% 10.52% 6.75% 12.85% 4.71% 8.62% 8.22% 3.2% 3.43% 5.77%
2026/10/13 15.21% 10.13% 7.37% 12.96% 5.04% 10.51% 7.72% 3.1% 3.19% 6.17%
2026/10/14 15.96% 8.69% 7.47% 14.05% 5.05% 10.69% 6.69% 2.85% 2.78% 5.46%
2026/10/15 14.05% 6.34% 7.76% 13.02% 4.32% 10.48% 8.25% 2.02% 2.9% 5.46%
2026/10/16 14.91% 7.62% 7.98% 12% 5.84% 8.64% 7.21% 3.87% 2.27% 5.2%
2026/10/17 21.38% 6.6% 8.24% 11.63% 5.88% 8.03% 5.62% 2.98% 0.96% 6.24%
2026/10/18 21.72% 6.7% 9.24% 11.69% 6.28% 8.8% 6.61% 3.6% 1.3% 6.91%
2026/10/19 19.11% 8.64% 8.05% 10.6% 6.5% 8.27% 6.85% 3.05% 2.54% 6.36%
2026/10/20 19.02% 7.38% 7.85% 10.51% 6.38% 7.59% 7.2% 4.53% 2.9% 5.32%
2026/10/21 20.63% 7.8% 8.08% 11.87% 5.96% 8.61% 8.32% 4.18% 2.31% 5.03%
2026/10/22 22.68% 8.78% 7.85% 10.6% 5.2% 7.06% 8.15% 5.9% 2.21% 3.43%
2026/10/23 24.66% 7.71% 7.43% 12.89% 5.38% 7.06% 6.26% 3.91% 2.36% 4.43%
2026/10/24 24.69% 9.11% 9.39% 9.48% 6.07% 6.93% 4.88% 3.17% 0.65% 4.74%
2026/10/25 24.49% 9.38% 12.83% 8.71% 6.54% 7.74% 5.05% 1.84% 0.11% 3.72%
2026/10/26 16.54% 8.76% 8.61% 7.61% 7.93% 6.58% 7.18% 4.8% 4.32% 2.3%
2026/10/27 16.63% 8.77% 8.3% 6.39% 7.08% 7.35% 7.21% 5.47% 6.02% 1.9%
2026/10/28 16.26% 11.42% 6.48% 6.49% 8.62% 8.11% 7.45% 4.17% 5.81% 1.38%
2026/10/29 20.79% 12.02% 7.99% 7.22% 8.42% 8.55% 6.78% 3.8% 4.4% 1.51%
2026/10/30 20.65% 10.79% 8.43% 7.37% 8.66% 8.29% 6.73% 4.46% 4.67% 2.12%
2026/10/31 21.65% 10.51% 9.65% 7.98% 7.78% 7.74% 5.01% 3.9% 2.38% 1.85%
  • originenergy.com.au
  • powershop.com.au
  • alintaenergy.com.au
  • agl.com.au
  • engie.com.au
  • energyaustralia.com.au
  • iselect.com.au
  • econnex.com.au
  • goswitch.com.au
  • redenergy.com.au

Copyright © Adthena. All rights reserved.

Origin Energy’s impression share surged in mid-October, peaking at 24.69% on the 24th. Powershop and Alinta Energy showed moderate fluctuations, while AGL’s share declined towards month’s end. Engie and EnergyAustralia maintained steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month
  1. 1
    AGL Australia | Affordable And Reliable Energy https://www.agl.com.au

    AGL Australia Is Now Offering Electricity, Gas, Internet And Mobile Plans. With Australia's #1...

  2. 2
    Connect and Save on Energy - Connect Your Energy With Us https://www.connectwithus.com.au/connect

    Connect energy online with our transparent and reliable energy providers.

  3. 3
    Electricity & Gas Plans - Compare Our Plans Today https://www.energyaustralia.com.au

    Switch to Home 365 and connect with EnergyAustralia today. We're more than just an electricity & gas provider. Find out more today. Save On More Of Your Bill. Great Discounts.

  4. 4
    Home Internet Provider | Get Fast & Reliable Internet https://www.originenergy.com.au

    2023, 2024, 2025 & 2026 Canstar Blue Bundled Energy & Telecommunications Award winner. All the streaming & scrolling for up to $55/month off...

  5. 5
    Up to $400 Energy Bills Credit | No Exit Fees, No Hidden Costs https://www.powershop.com.au

    $200 Switch Saver Elec + $200 Power House Gas credit (applied after 90 days). T&Cs apply.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, AGL Australia stands out with its comprehensive offerings, including electricity, gas, internet, and mobile plans. ConnectWithUs emphasizes transparency and reliability, while EnergyAustralia highlights savings and discounts. Origin Energy showcases its award-winning bundled services, and Powershop attracts with substantial bill credits and no hidden fees.

Frequently Asked Questions

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Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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