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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – AUS

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7038204017
82.2961795983
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 27%
Transactional 23%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 28.49
agl.com.au 17.65
energyaustralia.com.au 8.76
redenergy.com.au 8.15
alintaenergy.com.au 7.71
powershop.com.au 6.79
engie.com.au 3.85
iselect.com.au 3.35
econnex.com.au 2.38
evse.com.au 1.77
others 11.1
  • originenergy.com.au - 28.49%
  • agl.com.au - 17.65%
  • energyaustralia.com.au - 8.76%
  • redenergy.com.au - 8.15%
  • alintaenergy.com.au - 7.71%
  • powershop.com.au - 6.79%
  • engie.com.au - 3.85%
  • iselect.com.au - 3.35%
  • econnex.com.au - 2.38%
  • evse.com.au - 1.77%
  • others - 11.1%

Copyright © Adthena. All rights reserved.

Origin Energy leads with 28.49% click share, followed by AGL at 17.65%. Others collectively hold 11.1%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date powershop.com.au agl.com.au iselect.com.au originenergy.com.au econnex.com.au myconnect.com.au energyaustralia.com.au engie.com.au alintaenergy.com.au redenergy.com.au
2026/04/01 17.43% 12.63% 13.35% 9.34% 6.72% 3.25% 3.92% 4.72% 8.26% 8.19%
2026/04/02 15.8% 12.66% 11.47% 9.44% 6.77% 4.38% 3.81% 5.2% 9.94% 6.49%
2026/04/03 16.81% 13.45% 0.92% 13.65% 5.57% 4.07% 6.58% 8.03% 10.46% 9.54%
2026/04/04 16.68% 14.75% 0.91% 14.95% 4.33% 2.31% 8.07% 7.52% 10.15% 10.25%
2026/04/05 15.99% 16.41% 0.8% 14.99% 5% 3.02% 7.25% 7.2% 10.31% 10.06%
2026/04/06 15.49% 15.23% 9.8% 12.89% 3.55% 2.6% 5.57% 6.51% 9.07% 8.91%
2026/04/07 16.61% 12.35% 10.7% 9.73% 7.17% 3.17% 4.86% 5.96% 5.97% 9.16%
2026/04/08 16.73% 12% 9.71% 11.86% 7.39% 4.08% 4.51% 6.03% 5.6% 8.19%
2026/04/09 17.39% 11.66% 8.92% 12.06% 6.89% 3.61% 4.89% 5.25% 6.41% 7.94%
2026/04/10 19.07% 12.16% 7.41% 10.98% 7.48% 4.08% 5.1% 4.91% 6.87% 6.88%
2026/04/11 19.03% 13.96% 3.29% 13.2% 4.18% 2.28% 7.55% 7.86% 7.67% 9.92%
2026/04/12 17.53% 14.99% 2.73% 13.42% 3.96% 2.74% 8.25% 7.23% 9.26% 9.72%
2026/04/13 20.55% 12.84% 7.97% 9.92% 7.33% 3.9% 4.45% 5.44% 6.1% 6.39%
2026/04/14 20.01% 12.12% 9.58% 9.66% 7.85% 3.27% 4.72% 5.34% 5.33% 5.14%
2026/04/15 21% 11.74% 10.37% 9.98% 7.12% 3.63% 4.32% 4.16% 4.68% 6.58%
2026/04/16 21.27% 11.78% 10.97% 9.85% 7.02% 3.11% 4.81% 4.6% 3.34% 5.99%
2026/04/17 19.3% 11.83% 10.41% 11.42% 6.09% 2.54% 5.91% 5.19% 4.56% 6.54%
2026/04/18 20.22% 14.1% 3.58% 10.53% 4.41% 2.35% 7.85% 7.4% 6.34% 9.96%
2026/04/19 17.84% 14.42% 3.05% 13.77% 4.22% 3.19% 7.66% 7.66% 6.5% 9.52%
2026/04/20 17.23% 12.01% 10.97% 9.37% 5.71% 5.6% 4.24% 6.02% 4.57% 7.62%
2026/04/21 17.8% 12.67% 10.12% 10.02% 5.86% 6.02% 5.21% 4.94% 6.42% 5.95%
2026/04/22 17.13% 12.45% 8.87% 8.72% 4.99% 5.91% 5.78% 4.75% 7.35% 6.55%
2026/04/23 12.69% 12.44% 8.32% 8.84% 5.66% 6.95% 6.82% 4.82% 7.92% 8.01%
2026/04/24 14.04% 11.37% 9.89% 8.47% 5.7% 4.92% 7.19% 5.68% 6.79% 9.04%
2026/04/25 14.24% 15.64% 3.97% 10% 5.34% 5.14% 7.95% 7.88% 6.17% 9.56%
2026/04/26 13.02% 15.89% 3.45% 9.51% 4.26% 4.92% 10.03% 7.74% 9.55% 9.33%
2026/04/27 11.01% 12.53% 9.31% 8.29% 6.46% 6.82% 7.19% 5.03% 6% 9.51%
2026/04/28 12.27% 12.56% 11.91% 7.7% 6.63% 7.25% 5.94% 4.76% 5.18% 10.14%
2026/04/29 13.16% 14.34% 10.01% 9.34% 6.86% 8.39% 7.27% 7.35% 6.54% 3.88%
2026/04/30 15.19% 13.09% 10.07% 9.99% 7.38% 7.37% 7.18% 6.84% 4.69% 2.01%
  • powershop.com.au
  • agl.com.au
  • iselect.com.au
  • originenergy.com.au
  • econnex.com.au
  • myconnect.com.au
  • energyaustralia.com.au
  • engie.com.au
  • alintaenergy.com.au
  • redenergy.com.au

Copyright © Adthena. All rights reserved.

In April 2026, Powershop.com.au led with a fluctuating spend share, peaking mid-month at 21.00%. AGL.com.au maintained a steady presence, while Iselect.com.au showed volatility, ending with a modest 10.07%. Originenergy.com.au and Econnex.com.au displayed consistent trends, closing at 9.99% and 7.38%, respectively. Myconnect.com.au and Energyaustralia.com.au saw gradual increases, finishing at 7.37% and 7.18%. Engie.com.au and Alintaenergy.com.au experienced ups and downs, concluding at 6.84% and 4.69%. Redenergy.com.au’s share dropped sharply, ending at 2.01%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 157
2026/04/02 155
2026/04/03 161
2026/04/04 155
2026/04/05 160
2026/04/06 167
2026/04/07 166
2026/04/08 155
2026/04/09 148
2026/04/10 150
2026/04/11 144
2026/04/12 149
2026/04/13 156
2026/04/14 148
2026/04/15 151
2026/04/16 144
2026/04/17 151
2026/04/18 140
2026/04/19 144
2026/04/20 153
2026/04/21 147
2026/04/22 146
2026/04/23 154
2026/04/24 143
2026/04/25 151
2026/04/26 161
2026/04/27 158
2026/04/28 146
2026/04/29 145
2026/04/30 144

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April saw fluctuating advertiser numbers, peaking at 167 on April 6. The month concluded with a decrease, ending at 144.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myconnect.com.au 0.77%
agl.com.au 0.56%
energyaustralia.com.au 0.53%
iselect.com.au 0.49%
momentumenergy.com.au 0.46%
econnex.com.au -0.26%
finder.com.au -0.3%
redenergy.com.au -0.33%
amber.com.au -0.79%
powershop.com.au -1.31%

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In the past month, myconnect.com.au surged with a 0.77% click share increase, while powershop.com.au faced a decline of 1.31%.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date powershop.com.au originenergy.com.au agl.com.au iselect.com.au econnex.com.au myconnect.com.au energyaustralia.com.au engie.com.au alintaenergy.com.au redenergy.com.au
2026/04/01 18.56% 11.75% 10.7% 10.73% 7.36% 3.04% 2.9% 3.31% 9.47% 3.53%
2026/04/02 17.78% 10.05% 12.1% 8.92% 7.65% 3.87% 2.59% 3.49% 9.47% 2.89%
2026/04/03 18.89% 14.74% 12.11% 0.74% 6.64% 3.64% 5.28% 6.35% 9.82% 4.73%
2026/04/04 19.72% 15.92% 14.15% 0.72% 5.18% 1.77% 6.49% 6.05% 10.03% 4.93%
2026/04/05 18.54% 15.72% 14.46% 0.61% 6.12% 2.95% 5.51% 5.88% 10.94% 5.39%
2026/04/06 18.2% 14.07% 13.93% 8.43% 4.18% 2.37% 4.66% 5.07% 8.64% 4.29%
2026/04/07 18.41% 10.71% 12.11% 8.88% 7.87% 2.48% 3.62% 4.62% 5.63% 3.9%
2026/04/08 18.39% 13.15% 11.65% 8.05% 8.64% 3.17% 3.18% 4.34% 5% 3.82%
2026/04/09 18.88% 13.38% 11.17% 7.93% 7.4% 2.54% 3.86% 3.61% 5.31% 3.5%
2026/04/10 21.99% 11.74% 10.98% 5.9% 7.48% 3.15% 3.89% 3.59% 5.93% 3.02%
2026/04/11 22.06% 15.71% 12.3% 2.58% 4.88% 1.68% 6.27% 6.41% 7.51% 4.58%
2026/04/12 20.2% 15.87% 13.6% 2.09% 4.55% 2.51% 6.31% 5.37% 9.93% 4.28%
2026/04/13 23.52% 10.48% 12.24% 6.43% 7.57% 3.22% 3.39% 3.79% 5.74% 2.68%
2026/04/14 21.59% 10.73% 9.8% 7.63% 7.89% 2.68% 3.52% 4.21% 5.33% 2.16%
2026/04/15 24.11% 9.94% 10.92% 8.7% 6.84% 2.85% 3.2% 2.9% 3.85% 2.8%
2026/04/16 23.56% 10.54% 10.09% 9.04% 7.3% 2.42% 3.53% 3.36% 2.53% 2.64%
2026/04/17 22.54% 12.79% 10.65% 8.58% 6.59% 1.97% 4.12% 3.76% 3.35% 2.68%
2026/04/18 23.59% 12.71% 12.83% 2.7% 5.12% 1.59% 6.07% 5.87% 5.45% 4.46%
2026/04/19 22.29% 15.38% 13.1% 2.23% 4.58% 2.94% 6.11% 6.37% 6.12% 4.31%
2026/04/20 18.75% 10.56% 9.94% 9.29% 6.44% 5.63% 3.11% 4.69% 3.55% 3.35%
2026/04/21 20.54% 12.2% 11.62% 8.59% 5.96% 5.27% 3.66% 3.5% 5.65% 2.58%
2026/04/22 19.91% 10.68% 10.49% 7.68% 5.35% 5.17% 4.23% 3.32% 6.86% 2.89%
2026/04/23 14.04% 10.78% 10.32% 6.92% 6.07% 6.29% 4.94% 3.22% 7.56% 3.43%
2026/04/24 16.08% 10.68% 10.13% 8% 6.34% 3.86% 5.13% 4.35% 6.66% 3.96%
2026/04/25 17.85% 12.9% 14.25% 2.88% 6.1% 6.14% 5.98% 6.61% 6.2% 4.3%
2026/04/26 16.45% 12.97% 14.51% 2.44% 5.24% 5.23% 8.32% 6.14% 9.33% 4.49%
2026/04/27 12.72% 10.49% 11.1% 8.11% 7.25% 6.86% 5.19% 3.64% 5.65% 4.04%
2026/04/28 13.8% 10.24% 11.88% 10.73% 7.18% 6.86% 4.55% 3.63% 4.24% 4.66%
2026/04/29 15.17% 11.89% 12.93% 8.75% 7.64% 8.45% 5.48% 6.11% 5.01% 1.75%
2026/04/30 16.28% 12.28% 10.77% 8.4% 7.14% 6.93% 5.25% 4.6% 4.2% 0.84%
  • powershop.com.au
  • originenergy.com.au
  • agl.com.au
  • iselect.com.au
  • econnex.com.au
  • myconnect.com.au
  • energyaustralia.com.au
  • engie.com.au
  • alintaenergy.com.au
  • redenergy.com.au

Copyright © Adthena. All rights reserved.

In April 2026, Powershop.com.au led with fluctuating impressions, peaking mid-month. Originenergy.com.au and AGL.com.au showed varied trends, while Iselect.com.au and Econnex.com.au had inconsistent shares. The month ended with Powershop.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month
  1. 1
    Looking for a new energy deal? - Up to $400 Elec Bill Credits https://www.agl.com.au

    Unlock elec bill credits. $200 for elec + $200 with internet. Selected plans. T&Cs apply.

  2. 2
    Compare Origin Energy Rates https://www.goswitch.com.au

    Electricity & Gas Energy Plans — Compare Electricity Rates For Free. Choose a Better Deal & Save With GoSwitch Today.

  3. 3
    Red Energy | Compare Energy Plans & Rates | iSelect https://www.iselect.com.au

    Fast & Easy Electricity Comparison Service. See If You Can Find a Better Deal at iSelect®

  4. 4
    Origin Energy Australia https://www.originenergy.com.au › energy › plans

    Electricity, Gas & Internet — Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place. Rated...

  5. 5
    Up to $300 Energy Bills Credit - No Lock In Contracts https://www.powershop.com.au

    $200 Switch Saver Elec + $100 Power House Gas credit (applied after 180 days). T&Cs apply.

Copyright © Adthena. All rights reserved.

In the competitive energy sector, AGL entices with up to $400 in bill credits, while Powershop offers $300 without contracts. GoSwitch and iSelect focus on comparison, promising savings. Origin Energy simplifies management with their app, enhancing user convenience.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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