AUS Energy, Utilities & Waste - Electric - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
energyaustralia.com.au	21.45
agl.com.au	16.85
originenergy.com.au	14.44
redenergy.com.au	6.81
alintaenergy.com.au	5.19
comparethemarket.com.au	3.19
iselect.com.au	2.97
econnex.com.au	2.94
finder.com.au	2.08
myconnect.com.au	2.07
others	22.01

In the energy sector’s PPC landscape, EnergyAustralia leads with 21.45% click share, closely followed by AGL at 16.85%. Origin Energy captures 14.44%, while ‘others’ collectively hold 22.01%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	redenergy.com.au	energyaustralia.com.au	agl.com.au	econnex.com.au	originenergy.com.au	iselect.com.au	finder.com.au	comparethemarket.com.au	myconnect.com.au	alintaenergy.com.au
2025/02/01	5.47%	12.46%	10.19%	5.47%	5.46%	0.16%	8.06%	11.94%	6.92%	5.33%
2025/02/02	6.25%	13.72%	11.67%	4.3%	5.77%	1.79%	6.78%	10.07%	7.01%	5.13%
2025/02/03	5.54%	12.28%	11.66%	8.03%	4.6%	10.36%	4.28%	5.15%	3.29%	3.86%
2025/02/04	4.97%	10.73%	9.72%	8.45%	4.46%	9.74%	5.17%	5.89%	4.43%	3.99%
2025/02/05	5.21%	10.99%	10.19%	7.55%	4.62%	8.3%	6.07%	6.25%	5.08%	3.66%
2025/02/06	5.76%	10.86%	9.04%	7.49%	4.39%	8.33%	4.48%	5.73%	4.38%	4.68%
2025/02/07	5.72%	11.97%	8.34%	8.02%	5.01%	7.28%	4.99%	6.22%	5.07%	4.58%
2025/02/08	7.03%	13.76%	11.08%	4.25%	6.44%	0.76%	6.06%	7.1%	7.63%	7.46%
2025/02/09	8.5%	15.74%	10.74%	3.64%	7.48%	1.35%	5.74%	6.86%	8.42%	6.82%
2025/02/10	6.47%	13.65%	9.97%	6.06%	4.71%	6.79%	4.95%	6.83%	5.02%	8.52%
2025/02/11	4.31%	9.93%	9.3%	6.29%	4.08%	9.32%	3.9%	6.96%	5.38%	5.97%
2025/02/12	4.24%	10.61%	9.35%	7.12%	3.55%	10.33%	4.16%	7.39%	4.84%	6.38%
2025/02/13	3.99%	11.42%	8.48%	6.59%	3.74%	10.29%	4.03%	5.93%	4.12%	6.53%
2025/02/14	5.04%	11.67%	10.4%	8.11%	5.32%	7.95%	5.29%	7.78%	5.15%	6.37%
2025/02/15	8.67%	13.04%	12.76%	5.58%	7.77%	0.35%	5.28%	7.94%	6.12%	6.89%
2025/02/16	8.6%	12.97%	10.91%	5.26%	8.1%	1.01%	4.87%	8.88%	6.87%	7.14%
2025/02/17	6.53%	10.23%	8.91%	6.59%	5.36%	9.38%	4.83%	8.06%	4.74%	6.15%
2025/02/18	4.73%	10.2%	8.27%	7.67%	4.91%	9.22%	5.01%	6.57%	5.18%	6.26%
2025/02/19	7.63%	11.03%	8.48%	7.67%	4.3%	8.51%	5.23%	6.66%	3.9%	4.88%
2025/02/20	7.18%	9.11%	7.94%	7.55%	4.34%	7.72%	7.09%	6.19%	4.8%	5.97%
2025/02/21	7.97%	12.5%	9.36%	6.65%	5.43%	5.99%	5.61%	6.84%	4.09%	5.1%
2025/02/22	10.33%	11.21%	8.79%	5.81%	7.01%	0.27%	7.31%	7.61%	6%	6.72%
2025/02/23	8.38%	11.51%	8.48%	5.5%	7.45%	4.65%	6.27%	6.81%	7.56%	6.33%
2025/02/24	8.5%	9.81%	8.74%	7.24%	5.82%	8.06%	4.48%	4.45%	4.69%	5.93%
2025/02/25	8.46%	8.19%	8.34%	7.95%	5.04%	8.91%	5.48%	3.84%	4.66%	4.85%
2025/02/26	8.29%	11.19%	8.28%	7.77%	4.8%	8.84%	5.38%	4.51%	3.92%	4.69%
2025/02/27	9.68%	10.37%	8.74%	8.05%	5.65%	9.81%	4.93%	4.88%	3.55%	3.94%
2025/02/28	11.35%	10.93%	8.62%	7.62%	6.17%	5.73%	5.67%	5.24%	4.14%	3.47%

In February 2025, EnergyAustralia led PPC spend, peaking mid-month. RedEnergy surged late, while AGL and iSelect fluctuated. Econnex and OriginEnergy showed steady growth. AlintaEnergy and MyConnect had modest gains. The month ended with EnergyAustralia dominant.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	411
2025/02/02	431
2025/02/03	411
2025/02/04	407
2025/02/05	429
2025/02/06	425
2025/02/07	388
2025/02/08	380
2025/02/09	377
2025/02/10	363
2025/02/11	390
2025/02/12	408
2025/02/13	391
2025/02/14	391
2025/02/15	353
2025/02/16	357
2025/02/17	349
2025/02/18	393
2025/02/19	329
2025/02/20	390
2025/02/21	364
2025/02/22	337
2025/02/23	370
2025/02/24	359
2025/02/25	384
2025/02/26	359
2025/02/27	379
2025/02/28	359

February began with 411 advertisers, peaking at 431 on the 2nd. A decline followed, reaching a low of 329 on the 19th. The month concluded with 359 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
redenergy.com.au	1.83%
originenergy.com.au	1.45%
powershop.com.au	0.6%
evse.com.au	0.49%
zembl.com.au	0.18%
compareclub.com.au	-0.31%
comparethemarket.com.au	-0.37%
canstarblue.com.au	-0.45%
agl.com.au	-1.3%
energyaustralia.com.au	-1.43%

Originenergy.com.au and redenergy.com.au surged in click share, while energyaustralia.com.au and agl.com.au faced declines. Powershop.com.au and evse.com.au also saw positive growth.

Campaign Efficiency

AUS Energy, Utilities & Waste - Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	econnex.com.au	powershop.com.au	energyaustralia.com.au	originenergy.com.au	agl.com.au	finder.com.au	iselect.com.au	myconnect.com.au	alintaenergy.com.au	comparethemarket.com.au
2025/02/01	5.53%	0.3%	7.4%	5.47%	8.78%	7.33%	0.12%	7.74%	5.55%	9.04%
2025/02/02	4.16%	0.31%	9.03%	6.53%	9.72%	6.34%	1.31%	7.66%	5.13%	7.18%
2025/02/03	9.07%	2.16%	7.55%	4.89%	9.03%	4.09%	8.16%	3.24%	3.93%	3.59%
2025/02/04	9.56%	2.67%	6.6%	4.74%	7.46%	4.64%	8.2%	4.25%	4.12%	4.12%
2025/02/05	8.9%	2.91%	6.68%	4.65%	7.72%	5.14%	6.47%	4.92%	3.61%	4.32%
2025/02/06	8.22%	3.7%	6.59%	4.96%	6.87%	3.84%	6.79%	4.01%	4.8%	4.05%
2025/02/07	8.64%	3.68%	8.23%	5.12%	6.68%	4.38%	5.65%	4.76%	4.56%	4.33%
2025/02/08	4.26%	3.03%	8.62%	6.06%	7.73%	5.16%	0.53%	7.48%	7.8%	5.39%
2025/02/09	3.27%	2.63%	10.83%	7.82%	8.03%	4.81%	0.89%	8.92%	7.51%	5.05%
2025/02/10	6.85%	2.31%	8.82%	4.82%	7.43%	4.03%	5.92%	5.15%	8.67%	4.77%
2025/02/11	7.42%	11.35%	6.44%	4.14%	7.37%	3.55%	8.11%	5.57%	6.49%	4.9%
2025/02/12	7.94%	7.54%	7%	3.77%	7.24%	3.7%	8.77%	4.55%	6.36%	5.05%
2025/02/13	7.63%	10.69%	7.06%	3.97%	6.77%	3.42%	8.14%	4.11%	6.74%	4.11%
2025/02/14	9.07%	1.19%	7.59%	5.57%	8.48%	4.86%	6.62%	5.31%	6.84%	5.76%
2025/02/15	5.73%	1.51%	8.04%	7.66%	9.28%	4.65%	0.26%	5.77%	6.83%	5.4%
2025/02/16	4.55%	2.67%	8.18%	8.64%	7.8%	4.48%	0.72%	6.79%	7.48%	5.94%
2025/02/17	7.23%	2.66%	6.97%	5.45%	6.66%	4.18%	7.67%	4.34%	6.23%	5.76%
2025/02/18	8.11%	3.27%	6.35%	5.27%	6.64%	4.33%	7.94%	5.21%	6.84%	4.8%
2025/02/19	8.41%	5.08%	7.46%	4.62%	6.64%	4.73%	6.88%	4.23%	5.69%	4.91%
2025/02/20	8.38%	4.77%	6.15%	4.58%	6.53%	6.09%	6.13%	4.47%	6.58%	4.62%
2025/02/21	7.83%	7.03%	8.19%	5.9%	7.9%	5.11%	5.16%	4.06%	6.03%	5%
2025/02/22	6.15%	6.75%	7.28%	7.01%	6.27%	6.34%	0.19%	6.04%	6.95%	5.38%
2025/02/23	5.04%	8.21%	7.69%	7.1%	6.64%	5.66%	4.01%	7.74%	6.66%	4.98%
2025/02/24	7.64%	9.08%	6.11%	6.24%	6.28%	3.93%	6.63%	4.33%	5.94%	2.98%
2025/02/25	8.83%	8.08%	5.11%	4.97%	6.64%	4.69%	7.7%	4.54%	5.35%	2.95%
2025/02/26	8.01%	6.51%	6.65%	5.51%	5.43%	4.43%	7.19%	4.02%	4.58%	3.08%
2025/02/27	8.98%	7%	6.7%	5.64%	6.53%	4.47%	8.4%	3.51%	4.23%	3.79%
2025/02/28	8.31%	8.08%	6.44%	6.39%	6.23%	5.32%	5.04%	3.98%	3.79%	3.5%

In February 2025, econnex.com.au saw fluctuating impressions, peaking mid-month. Powershop.com.au surged on February 11, while energyaustralia.com.au maintained steady visibility. AGL.com.au led early, but declined. The month ended with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AGL Australia | Affordable And Reliable Energy https://www.agl.com.au
Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy customers can get AGL Rewards, with...
2
Alinta Energy - Move In Minutes Online https://www.alintaenergy.com.au
No Lock-In Contracts or Exit Fees. Flexible Payment Options. Rewards Shop Discounts.
3
Electricity & Gas Plans https://www.energyaustralia.com.au
Better Energy Plans for You — Switching your energy has never been so easy. Switch to EnergyAustralia online today. Choose a...
4
Compare Electricity Providers https://www.ratecity.com.au › compare › electricity
Compare & Switch in Minutes — Thinking of Switch / Compare Your Energy Provider ? Complete in Just 3 Easy Steps with Us. Explore a Wide Range Energy Providers with RateCity to See How much You can Save !
5
Earn Qantas points with Red | Up to 15k Bonus Qantas Points https://www.redenergy.com.au
Earn 2 Qantas Points per $1 spent on your energy bills when you pay on time. Sign up now!

In the competitive landscape of energy providers, AGL Australia stands out with its promise of affordability and reliability, enticing customers with rewards. Alinta Energy emphasizes convenience with no lock-in contracts, while EnergyAustralia simplifies switching. RateCity offers easy comparisons, and Red Energy attracts with Qantas points.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste - Electric - PPC Market Share Analysis February 2025

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Electric brands

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Electric brands

Competitor Count for AUS Energy, Utilities & Waste - Electric

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Electric

AUS Energy, Utilities & Waste - Electric Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Electric

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena