AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.2558879301
	73.7441120699

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	26%
Transactional	25%
Navigational	1%
Seasonal	0%
Local	4%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
originenergy.com.au	28.85
agl.com.au	18.47
energyaustralia.com.au	8.44
alintaenergy.com.au	8.17
redenergy.com.au	7.14
engie.com.au	3.76
iselect.com.au	3.58
powershop.com.au	3.48
amber.com.au	2.75
econnex.com.au	2.55
others	12.81

originenergy.com.au - 28.85%
agl.com.au - 18.47%
energyaustralia.com.au - 8.44%
alintaenergy.com.au - 8.17%
redenergy.com.au - 7.14%
engie.com.au - 3.76%
iselect.com.au - 3.58%
powershop.com.au - 3.48%
amber.com.au - 2.75%
econnex.com.au - 2.55%
others - 12.81%

Origin Energy leads with 28.85% click share, followed by AGL at 18.47%. Others collectively hold 12.81%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	originenergy.com.au	alintaenergy.com.au	agl.com.au	redenergy.com.au	engie.com.au	energyaustralia.com.au	iselect.com.au	powershop.com.au	myconnect.com.au	econnex.com.au
2026/02/01	13.62%	8.09%	16.05%	12.44%	5.66%	8.41%	2.41%	8.84%	7.1%	5.25%
2026/02/02	11.3%	5.47%	13.23%	9.44%	5.77%	4.75%	6.27%	10.48%	6.38%	8.62%
2026/02/03	11.73%	5.03%	10.75%	8.89%	3.66%	4.34%	8.7%	6.84%	8.01%	9.84%
2026/02/04	10.5%	6.85%	12.51%	7.26%	4.73%	4.42%	8.65%	11.78%	6.57%	7.23%
2026/02/05	10.22%	7.7%	10.41%	7.86%	4.64%	5.25%	8.14%	11.91%	6.78%	6.63%
2026/02/06	13.98%	7.79%	12.3%	6.14%	4.6%	5.09%	7.12%	11.39%	5.75%	6.9%
2026/02/07	15.3%	7.7%	12.86%	10.7%	6.83%	6.64%	5.29%	10.38%	4.02%	5.74%
2026/02/08	17.33%	9.07%	13.95%	8.9%	6.99%	8.06%	5.02%	8.75%	3.62%	6.43%
2026/02/09	13.2%	6.47%	12.46%	8.15%	6.05%	4.09%	8.79%	9.98%	4.49%	7.15%
2026/02/10	12.27%	8.06%	12.38%	7.82%	5.76%	3.31%	10.85%	9.26%	3.75%	7.84%
2026/02/11	12.81%	7.76%	13.05%	6.75%	4.9%	4.62%	12.14%	9.28%	3.76%	8.1%
2026/02/12	13.21%	8.82%	9.69%	5.87%	5.75%	4.15%	12.17%	9.6%	4.69%	8.65%
2026/02/13	13.94%	7.77%	12.27%	6.12%	4.59%	5.08%	7.1%	11.36%	5.73%	6.88%
2026/02/14	15.26%	7.68%	12.83%	10.68%	6.81%	6.63%	5.28%	10.36%	4.01%	5.73%
2026/02/15	17.29%	9.05%	13.91%	8.88%	6.97%	8.04%	5.01%	8.73%	3.61%	6.42%
2026/02/16	13.16%	6.45%	12.42%	8.13%	6.03%	4.08%	8.76%	9.95%	4.48%	7.13%
2026/02/17	8.04%	6.87%	9.08%	9.26%	4.8%	5.71%	13.38%	8.58%	6.58%	9.36%
2026/02/18	11.09%	9.19%	10.57%	4.96%	4.42%	4.86%	12.31%	11.98%	6.04%	7.76%
2026/02/19	11.46%	8.52%	10.5%	7.15%	5.22%	4.87%	10.75%	11.35%	5.27%	6.48%
2026/02/20	13.17%	7.67%	8.17%	7.1%	6.05%	5.12%	8.98%	10.42%	7.39%	7.77%
2026/02/21	15.69%	11.48%	11.44%	13.24%	5.9%	6.51%	4.97%	5.13%	5.55%	5.68%
2026/02/22	19.72%	11.26%	13.75%	12.8%	7.16%	6.94%	5.41%	4.3%	5.04%	3.45%
2026/02/23	11.78%	8.88%	10.89%	10.81%	8.18%	4.15%	12.24%	4.77%	6.33%	6.58%
2026/02/24	10.56%	8.85%	9.84%	8.08%	8.36%	3.91%	13.79%	4.98%	4.85%	7.63%
2026/02/25	10.16%	8.39%	9.75%	7.24%	9.33%	4.91%	13.8%	5.43%	4.9%	8.24%
2026/02/26	13.7%	8.08%	11.52%	8.44%	7.72%	6.06%	10.63%	5.85%	5.36%	5.7%
2026/02/27	13.07%	11.09%	10.37%	10.71%	9.19%	5.53%	8.86%	5.95%	4.61%	5.52%
2026/02/28	14.57%	13.79%	11.54%	10.82%	8.26%	7.95%	6.87%	5.19%	4.64%	4.13%

originenergy.com.au
alintaenergy.com.au
agl.com.au
redenergy.com.au
engie.com.au
energyaustralia.com.au
iselect.com.au
powershop.com.au
myconnect.com.au
econnex.com.au

Origin Energy’s PPC spend fluctuated, peaking at 19.72% on February 22. Alinta Energy’s share rose to 13.79% by month’s end. AGL maintained a steady presence, while Red Energy saw a mid-month dip. Engie and EnergyAustralia had modest shares, with iSelect and Powershop showing varied trends. MyConnect and Econnex had lower, stable shares.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	193
2026/02/02	193
2026/02/03	210
2026/02/04	181
2026/02/05	183
2026/02/06	182
2026/02/07	171
2026/02/08	176
2026/02/09	185
2026/02/10	174
2026/02/11	180
2026/02/12	177
2026/02/13	182
2026/02/14	171
2026/02/15	176
2026/02/16	185
2026/02/17	154
2026/02/18	150
2026/02/19	163
2026/02/20	156
2026/02/21	154
2026/02/22	156
2026/02/23	169
2026/02/24	176
2026/02/25	174
2026/02/26	177
2026/02/27	158
2026/02/28	158

February began with 193 advertisers, peaking at 210 on the 3rd. A decline followed, reaching 150 on the 18th. The month concluded with 158 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
originenergy.com.au	1.74%
redenergy.com.au	1.08%
alintaenergy.com.au	0.92%
energyaustralia.com.au	0.76%
iselect.com.au	0.75%
econnex.com.au	-0.33%
finder.com.au	-0.39%
depow.com.au	-0.42%
powershop.com.au	-1.28%
agl.com.au	-2.32%

Origin Energy surged with a 1.74% click share increase, while AGL faced a 2.32% decline. Red Energy, Alinta, and EnergyAustralia also saw positive growth.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	originenergy.com.au	alintaenergy.com.au	agl.com.au	energyaustralia.com.au	engie.com.au	powershop.com.au	iselect.com.au	econnex.com.au	myconnect.com.au	finder.com.au
2026/02/01	13.24%	7.82%	13.16%	7.72%	4.25%	12.23%	1.66%	6.04%	10.65%	6.08%
2026/02/02	11.12%	5.32%	12.05%	5.02%	3.86%	13.19%	4.83%	8.51%	7.2%	6.8%
2026/02/03	11.28%	5.11%	8.99%	4.37%	2.55%	6.53%	6.55%	9.9%	9.69%	5.7%
2026/02/04	9.56%	5.96%	11.54%	4.5%	3.59%	13.71%	6.35%	6.89%	6.79%	6.43%
2026/02/05	9.56%	7.03%	9.62%	5.08%	3.29%	13%	5.92%	6.38%	7.38%	5.61%
2026/02/06	13.37%	7.5%	10.89%	4.55%	3.01%	12.53%	5.02%	6.79%	6.51%	2.16%
2026/02/07	15.51%	7.36%	12.27%	5.97%	4.86%	11.61%	3.79%	5.62%	4.08%	4.29%
2026/02/08	18.08%	8.93%	12.95%	7.17%	5.52%	10.82%	3.61%	6.46%	2.91%	4.14%
2026/02/09	13.67%	5.56%	11.11%	3.72%	4.53%	11.4%	6.77%	6.85%	4.37%	5.31%
2026/02/10	12.23%	7.19%	11.93%	3.4%	4.12%	10.21%	7.82%	7.74%	3.38%	5.46%
2026/02/11	13.12%	6.41%	12.12%	4.07%	3.26%	10.07%	9.12%	7.85%	3.31%	2.21%
2026/02/12	14.18%	7.65%	8.89%	3.41%	4.2%	10.25%	8.85%	8.55%	4.28%	2.82%
2026/02/13	13.37%	7.5%	10.89%	4.55%	3.01%	12.53%	5.02%	6.79%	6.51%	2.16%
2026/02/14	15.51%	7.36%	12.27%	5.97%	4.86%	11.61%	3.79%	5.62%	4.08%	4.29%
2026/02/15	18.08%	8.93%	12.95%	7.17%	5.52%	10.82%	3.61%	6.46%	2.91%	4.14%
2026/02/16	13.67%	5.56%	11.11%	3.72%	4.53%	11.4%	6.77%	6.85%	4.37%	5.31%
2026/02/17	8.95%	5.76%	7.96%	5.95%	3.96%	8.9%	10.14%	9.61%	6.34%	4.14%
2026/02/18	12.06%	6.98%	9.58%	4%	3.69%	12.96%	9.57%	8.11%	5.2%	2.86%
2026/02/19	12.65%	7.73%	8.41%	4.13%	4.5%	12.72%	8.31%	6.37%	5.01%	4.03%
2026/02/20	14.05%	7.01%	6.76%	4.37%	4.97%	10.64%	6.96%	7.48%	7.27%	4.42%
2026/02/21	17.39%	13.5%	10.96%	5.91%	4.66%	4.79%	3.63%	5.92%	5.97%	4.04%
2026/02/22	23.76%	11.69%	13.57%	6.89%	6.14%	4.6%	3.75%	3.73%	5.48%	2.31%
2026/02/23	12.84%	8.66%	10.2%	3.55%	6.92%	4.34%	9.91%	7.17%	6.62%	2.27%
2026/02/24	12.06%	8.34%	8.97%	3.53%	6.89%	5.21%	11.19%	8.29%	4.51%	5.87%
2026/02/25	11.1%	7.93%	9.26%	4.71%	7.01%	5.69%	11.11%	8.7%	4.87%	4.68%
2026/02/26	15.04%	7.96%	10.01%	5.54%	5.99%	5.56%	9.07%	5.79%	4.68%	2.35%
2026/02/27	15.71%	11.87%	9.49%	4.92%	6.74%	6.07%	7.74%	6.12%	4.01%	2.27%
2026/02/28	16.78%	14.2%	10.52%	6.97%	6.55%	5.75%	5.12%	4.14%	3.88%	2.11%

originenergy.com.au
alintaenergy.com.au
agl.com.au
energyaustralia.com.au
engie.com.au
powershop.com.au
iselect.com.au
econnex.com.au
myconnect.com.au
finder.com.au

Origin Energy’s impression share fluctuated throughout February, peaking at 23.76% on the 22nd. Alinta Energy saw a significant rise, ending at 14.2%. AGL’s share remained relatively stable, while EnergyAustralia and Engie experienced minor fluctuations. Powershop’s share decreased, finishing at 5.75%. Iselect and Econnex showed varied trends, with Iselect peaking mid-month. MyConnect and Finder had lower shares, with Finder ending at 2.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month

1
AGL Australia | Affordable And Reliable Energy https://www.agl.com.au
Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. With Australia's #1 energy app to help you at home...
2
Connect and Save on Energy - Connect Your Energy With Us https://www.connectwithus.com.au/connect
Connect energy online with our transparent and reliable energy providers.
3
$200 Gas Welcome Credit - Up to $325 Welcome Credit https://www.engie.com.au
Enjoy perks including up to $325 in welcome credits when you switch to ENGIE Perks today.
4
$200 Electricity Bill Credit | Origin Energy https://www.originenergy.com.au › electricity
Move house with Origin. Find out how. Eligibility and T&Cs apply. Ends 22/3. You could get $200 (incl GST) electricity bill credit when you move and stay with Origin.
5
Get $200 Energy Bills Credits* | No Lock In Contracts https://www.powershop.com.au
$100 Elec + $100 Gas credit on selected plans (applied after 90 days). T&Cs apply. Join...

In the competitive landscape of energy PPC ads, AGL Australia emphasizes affordability and reliability, while Connect With Us highlights transparency. ENGIE and Origin Energy entice with substantial welcome credits, and Powershop offers flexibility with no lock-in contracts.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Electric February 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Electric February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How to use the AUS Energy, Utilities & Waste Electric February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
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Data within the AUS Energy, Utilities & Waste Electric February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Electric February 2026 Report?

The AUS Energy, Utilities & Waste Electric February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Electric February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Electric February 2026 Report for?

The AUS Energy, Utilities & Waste Electric February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis February 2026