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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 25.85
agl.com.au 20.55
redenergy.com.au 11.1
alintaenergy.com.au 8.67
energyaustralia.com.au 7.94
engie.com.au 3.6
finder.com.au 3.27
powershop.com.au 2.46
myconnect.com.au 1.9
econnex.com.au 1.79
others 12.87

Copyright © Adthena. All rights reserved.

Origin Energy leads with a 25.85% click share, followed by AGL at 20.55%. Others collectively hold 12.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date agl.com.au finder.com.au originenergy.com.au powershop.com.au alintaenergy.com.au engie.com.au redenergy.com.au energyaustralia.com.au econnex.com.au myconnect.com.au
2025/06/01 14.82% 4.87% 15.24% 4.21% 9.22% 8.27% 14.03% 6.63% 2.14% 6.36%
2025/06/02 13.74% 6.11% 9.27% 5.32% 9.53% 5.48% 6.6% 5.34% 5.62% 5.37%
2025/06/03 12.9% 6.46% 9.42% 5.13% 10.25% 3.05% 8.95% 5.09% 5.66% 5.76%
2025/06/04 14.16% 6.57% 10.38% 5.51% 7.63% 4.15% 8.18% 5.44% 5.93% 6.62%
2025/06/05 11.39% 8.21% 9.25% 5.63% 7.33% 7.9% 8.94% 5.27% 5.43% 6.43%
2025/06/06 11.23% 8.56% 7.36% 6.85% 6.38% 7.88% 9.15% 4.45% 7.14% 6.62%
2025/06/07 11.89% 9.87% 8.95% 5.55% 9.56% 9.4% 8.64% 6.57% 3.68% 8.7%
2025/06/08 12.7% 7.37% 10.32% 6.24% 10.85% 8.73% 9.22% 8% 2.64% 7.91%
2025/06/09 11.13% 7.76% 7.24% 5.88% 10.52% 8.13% 10.73% 6.98% 4.3% 5.08%
2025/06/10 12.43% 8.17% 5.85% 7.39% 8.34% 5.72% 9.4% 5.74% 5.17% 5.27%
2025/06/11 11.16% 7.17% 5.49% 8.54% 7.73% 5.93% 8.81% 6.21% 5.14% 6.45%
2025/06/12 11.35% 7.78% 5.41% 9.27% 6.98% 5.84% 9.36% 6.24% 4.83% 7.45%
2025/06/13 12.19% 8.17% 6.5% 8.69% 6.64% 6.9% 10.69% 6.08% 5.47% 7.67%
2025/06/14 14.03% 8.45% 7.33% 8.31% 9.05% 7.48% 13.01% 6.71% 3.11% 6.09%
2025/06/15 12.38% 8.99% 8.37% 7.25% 8.21% 9.37% 13.93% 7.09% 2.9% 5.34%
2025/06/16 13.2% 8.68% 6.24% 7.69% 7.86% 5.61% 9.68% 6.51% 6.52% 4.92%
2025/06/17 11.7% 7.94% 8.35% 7.32% 6.26% 4.32% 12.98% 7.38% 6.25% 6.02%
2025/06/18 12.53% 9.88% 10.97% 6.47% 6.19% 3.14% 13.76% 6.22% 6.28% 5.94%
2025/06/19 13.28% 8.29% 11.57% 6.02% 5.98% 4.33% 10.44% 7.33% 7.34% 5.3%
2025/06/20 12.32% 10.12% 13.32% 6% 4.69% 4.49% 13.41% 7.49% 7.31% 4.23%
2025/06/21 11.87% 9.49% 20.66% 5.59% 4.96% 5.68% 13.92% 8.02% 2.78% 2.97%
2025/06/22 10.81% 10.23% 20.34% 4.1% 5.9% 7.7% 11.67% 8.6% 2.9% 3.23%
2025/06/23 11.25% 10.71% 11.99% 5.78% 5.01% 5.73% 12.43% 7.23% 6.52% 3.79%
2025/06/24 14.55% 10.14% 11.26% 5.38% 4.49% 5.71% 11.62% 8.07% 5.31% 4.32%
2025/06/25 13.42% 8.05% 13.1% 5.57% 5.33% 5.91% 12.36% 7.38% 4.89% 3.59%
2025/06/26 11.53% 9.24% 13.96% 7.81% 6.33% 6.91% 11.56% 7.59% 3.94% 4.13%
2025/06/27 14.02% 11.02% 13.81% 9.31% 4.67% 7.16% 9.08% 5.99% 5.35% 2.94%
2025/06/28 13.37% 7.95% 14.2% 9.27% 6.28% 8.78% 11.72% 9.34% 2.76% 3.02%
2025/06/29 14.95% 7.99% 16.86% 8.15% 7.06% 9.44% 10.05% 8.56% 2.03% 4.39%
2025/06/30 12.17% 11.88% 10.74% 9.87% 8.42% 8.23% 7.34% 7.25% 4.33% 3.55%

Copyright © Adthena. All rights reserved.

In June 2025, Origin Energy surged mid-month, peaking at 20.66% on June 21. AGL fluctuated, ending at 12.17%. Finder and Powershop showed steady growth, while Red Energy peaked mid-month. The month concluded with diverse spend shares.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 190
2025/06/02 201
2025/06/03 190
2025/06/04 187
2025/06/05 194
2025/06/06 192
2025/06/07 183
2025/06/08 187
2025/06/09 182
2025/06/10 188
2025/06/11 194
2025/06/12 191
2025/06/13 191
2025/06/14 174
2025/06/15 178
2025/06/16 179
2025/06/17 186
2025/06/18 194
2025/06/19 187
2025/06/20 176
2025/06/21 186
2025/06/22 186
2025/06/23 198
2025/06/24 188
2025/06/25 193
2025/06/26 193
2025/06/27 191
2025/06/28 182
2025/06/29 184
2025/06/30 182

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 201 on June 2nd, then declining to 182 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
originenergy.com.au 4.06%
energyaustralia.com.au 1.55%
finder.com.au 0.5%
tangoenergy.com 0.19%
ecoflow.com 0.11%
goswitch.com.au -0.71%
agl.com.au -0.75%
myconnect.com.au -0.98%
iselect.com.au -1.05%
alintaenergy.com.au -1.8%

Copyright © Adthena. All rights reserved.

Origin Energy surged with a 4.06% click share increase, while Alinta Energy dropped by 1.8%. EnergyAustralia also rose by 1.55%.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date finder.com.au agl.com.au originenergy.com.au powershop.com.au engie.com.au alintaenergy.com.au energyaustralia.com.au econnex.com.au redenergy.com.au myconnect.com.au
2025/06/01 5.02% 12.22% 15.89% 4.14% 6.79% 12% 4.64% 2.27% 6.04% 7.92%
2025/06/02 5.57% 11.2% 8.88% 4.73% 4.49% 8.95% 3.33% 6.45% 2.75% 5.57%
2025/06/03 6.14% 10.95% 9.46% 4.43% 2.76% 9.15% 3.35% 6.02% 4.36% 6.73%
2025/06/04 6.53% 12.02% 10.09% 4.72% 3.62% 7.24% 3.65% 6.55% 3.92% 7.42%
2025/06/05 8.17% 10.42% 9.69% 5.18% 6.41% 7.48% 3.41% 6.05% 4.54% 6.91%
2025/06/06 8.11% 9.57% 8.17% 6.65% 6.64% 5.56% 2.94% 7.51% 4.74% 6.72%
2025/06/07 9.59% 10.8% 10.97% 5.09% 7.9% 9.07% 4.55% 4.01% 4.33% 10.22%
2025/06/08 7.35% 11.27% 12.37% 6.09% 7.29% 11.52% 5.18% 2.74% 4.43% 9.7%
2025/06/09 7.85% 9.48% 8.57% 5.97% 6.7% 10.65% 4.64% 4.5% 5.48% 5.64%
2025/06/10 8.43% 10.71% 6.88% 7.21% 4.68% 7.42% 3.83% 5.7% 4.82% 5.37%
2025/06/11 7.42% 8.93% 6.77% 8.32% 4.57% 7.16% 4.25% 5.06% 4.31% 6.24%
2025/06/12 8.2% 9.82% 6.61% 8.71% 4.39% 6.5% 4.26% 5.01% 4.61% 7.72%
2025/06/13 7.3% 10.19% 8.12% 8.24% 5.49% 5.68% 4.03% 5.71% 5.59% 8.7%
2025/06/14 8.72% 11.15% 9.7% 8.28% 6.85% 8.58% 4.74% 3.07% 6.29% 6.64%
2025/06/15 8.56% 9.81% 10.36% 7.2% 8.29% 8.46% 4.79% 2.86% 6.73% 6.36%
2025/06/16 9.04% 10.53% 7.6% 7.31% 4.72% 6.8% 4.51% 6.75% 4.85% 5.24%
2025/06/17 7.04% 9.61% 9.34% 6.44% 3.34% 5.71% 5.01% 6.5% 6.32% 6.21%
2025/06/18 9.63% 10.87% 11.52% 6.39% 2.67% 5.51% 4.38% 6.47% 7.71% 6.8%
2025/06/19 7.29% 11.19% 12.57% 5.5% 3.3% 5.73% 5.19% 8.06% 5.33% 5.11%
2025/06/20 9.7% 10.37% 13.74% 5.31% 3.91% 3.94% 5.23% 8.25% 7.36% 3.66%
2025/06/21 10.29% 11.48% 20.27% 5.17% 5.14% 4.93% 5.74% 3.19% 7.16% 3.16%
2025/06/22 10.99% 9.37% 20.03% 4.2% 6.88% 5.3% 6.23% 3.19% 5.81% 2.72%
2025/06/23 10.7% 9.45% 12.13% 5.82% 5.08% 4.48% 5.25% 7.38% 6.79% 4.07%
2025/06/24 10.38% 12.35% 11.64% 5.18% 4.73% 4.62% 5.86% 6.16% 6.35% 3.68%
2025/06/25 7.87% 11.43% 13.01% 5.22% 5.04% 5.48% 4.82% 5.27% 6.56% 3.45%
2025/06/26 9.42% 10.48% 13.51% 7.86% 5.73% 5.84% 5.25% 3.95% 6.06% 4.68%
2025/06/27 11.27% 12.5% 13.11% 9.24% 5.75% 3.89% 4.28% 5.94% 5.03% 3.03%
2025/06/28 8.65% 12.15% 14.25% 10.11% 7.58% 5% 6.35% 3.23% 6.59% 3.22%
2025/06/29 8.99% 14.45% 17.55% 8.61% 8.83% 5.83% 6.4% 2.22% 5.52% 5.8%
2025/06/30 11.87% 10.99% 10.63% 10.06% 7.49% 7.4% 5.23% 4.96% 3.92% 3.64%

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In June 2025, Origin Energy’s impression share peaked at 20.27% on the 21st, while Finder.com.au ended strong at 11.87% on the 30th. AGL maintained a steady presence, closing at 10.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    AGL Australia - Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy customers can get AGL Rewards, with...

  2. 2
    Switch To ENGIE Today | No Lock In Contract https://www.engie.com.au

    The ENGIE GreenPower Plan Delivers Great Value, And Your Energy Usage Is Carbon Offset.

  3. 3
    Origin Energy Australia - Electricity, Gas & Internet https://www.originenergy.com.au › nsw › plans

    Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place

  4. 4
    Powershop Switch Saver Offer - Get $200 Elec Bill Credit https://www.powershop.com.au › switch-saver

    Awarded Canstar Blue's Outstanding Value - NSW Electricity Plans 2024. Available to New Resi Elec...

  5. 5
    Red Energy https://www.redenergy.com.au

    Hassle Free Moving — Getting Connected is Easy With Our Award Winning, Aussie Based Customer Solutions Team. Join...

Copyright © Adthena. All rights reserved.

AGL Australia emphasizes affordability and reliability, offering rewards for energy customers. ENGIE promotes carbon offset with no lock-in contracts. Origin Energy simplifies life with an all-in-one app. Powershop entices with a $200 bill credit. Red Energy highlights hassle-free connections and award-winning service.

Frequently Asked Questions

Customer Success Stories

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Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
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the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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