AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – AUS

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.4459345108
65.5540654892
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 24%
Transactional 21%
Navigational 4%
Seasonal 0%
Local 4%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 33.03
agl.com.au 24.95
redenergy.com.au 9.1
energyaustralia.com.au 8.81
alintaenergy.com.au 5.9
engie.com.au 2.5
powershop.com.au 2.44
iselect.com.au 1.87
amber.com.au 1.52
finder.com.au 1.5
others 8.38
  • originenergy.com.au - 33.03%
  • agl.com.au - 24.95%
  • redenergy.com.au - 9.1%
  • energyaustralia.com.au - 8.81%
  • alintaenergy.com.au - 5.9%
  • engie.com.au - 2.5%
  • powershop.com.au - 2.44%
  • iselect.com.au - 1.87%
  • amber.com.au - 1.52%
  • finder.com.au - 1.5%
  • others - 8.38%

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Origin Energy leads with 33.03% click share, followed by AGL at 24.95%. Others collectively hold 8.38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au originenergy.com.au redenergy.com.au energyaustralia.com.au iselect.com.au powershop.com.au alintaenergy.com.au engie.com.au econnex.com.au finder.com.au
2026/08/01 17.91% 9.46% 8.61% 7.97% 4.55% 11.77% 9.06% 5.83% 5.22% 6.94%
2026/08/02 19.91% 9.42% 8.53% 9.08% 4.72% 10.14% 8.21% 5.91% 4.76% 6.24%
2026/08/03 19.43% 9.43% 8.87% 6.83% 5.09% 11.02% 7.73% 5.18% 4.98% 6.99%
2026/08/04 17.09% 11.97% 8.63% 7.99% 7.01% 11.6% 6.65% 4.31% 5.66% 6.35%
2026/08/05 16.5% 16.28% 10.68% 5.74% 6.56% 8.43% 9.36% 3.41% 5.04% 4.14%
2026/08/06 16.35% 17.92% 10.99% 5.21% 6.6% 8.68% 7.65% 2.94% 5.31% 4.52%
2026/08/07 18.87% 17.69% 11.51% 6.33% 5.19% 9.64% 6.44% 3.07% 4.14% 5.38%
2026/08/08 22.45% 16.78% 9.98% 5.29% 1.54% 7.8% 10.65% 4.36% 2.18% 8.26%
2026/08/09 23.07% 17.37% 8.54% 6.26% 1.7% 6.7% 12.55% 5.38% 2.35% 7.52%
2026/08/10 17.98% 14.98% 9.48% 6.25% 5.38% 7.31% 6.46% 5.16% 3.3% 9.19%
2026/08/11 17.91% 15.42% 8.47% 10.49% 4.6% 8.99% 4.61% 4.99% 2.65% 7.18%
2026/08/12 19.34% 15.77% 14.88% 8.44% 5.5% 7.89% 6.29% 3.79% 2.56% 2.9%
2026/08/13 19.54% 18.8% 13.33% 7.45% 6.01% 7.37% 6.16% 4.34% 2.98% 2.89%
2026/08/14 20.26% 16.43% 13.45% 6.68% 4.74% 6.65% 7.59% 3.87% 2.51% 3.04%
2026/08/15 24.41% 15.8% 10.58% 10.13% 2.39% 5.5% 8.65% 5.35% 2.31% 4.43%
2026/08/16 22.88% 17.25% 13.48% 10.39% 2.33% 4.91% 6.53% 5.31% 2.29% 3.6%
2026/08/17 22.8% 15% 13.71% 9.13% 5.18% 4.7% 6.86% 2.93% 2.52% 3.55%
2026/08/18 22.41% 16.34% 11.79% 8.91% 4.75% 6.26% 6.95% 3.83% 1.8% 3.51%
2026/08/19 24.11% 16.56% 15.22% 8.53% 2.97% 4.67% 7.01% 3.72% 1.75% 3.49%
2026/08/20 21.39% 16.95% 13.83% 9.47% 3.55% 4.34% 7.74% 3.5% 1.79% 2.99%
2026/08/21 18.44% 20.25% 11.17% 7.14% 9.12% 6.68% 7.3% 3.08% 2.55% 1.09%
2026/08/22 21.2% 18.6% 11.92% 7.24% 6.18% 6.93% 8.26% 3.89% 2.26% 1.14%
2026/08/23 18.56% 20.74% 11.9% 8.1% 8.3% 6.87% 6.61% 5.53% 2.02% 1.3%
2026/08/24 21.25% 14.18% 11.12% 8.78% 4.22% 6.34% 8.37% 3.96% 2.57% 3.99%
2026/08/25 22.27% 16.9% 12.88% 7.17% 5.84% 5.39% 6.26% 3.23% 3.81% 2.61%
2026/08/26 21.49% 16.31% 13.52% 7.8% 6.43% 5.53% 7.5% 4.41% 1.73% 2.35%
2026/08/27 24.14% 17.11% 12.35% 6.89% 6.29% 4.69% 7.72% 2.91% 2.2% 1.55%
2026/08/28 24.92% 15.31% 13.93% 7.25% 5.9% 5.13% 6.2% 3.93% 2.11% 1.56%
2026/08/29 24.63% 16.19% 11.16% 7.04% 5% 5.2% 7.5% 6.32% 2.58% 1.72%
2026/08/30 24.5% 15.56% 11.91% 6.93% 4.86% 5.51% 9.2% 4.3% 3.02% 2.73%
2026/08/31 21.55% 14.61% 11.31% 7.08% 7% 6.91% 5.71% 4.29% 3.99% 3.39%
  • agl.com.au
  • originenergy.com.au
  • redenergy.com.au
  • energyaustralia.com.au
  • iselect.com.au
  • powershop.com.au
  • alintaenergy.com.au
  • engie.com.au
  • econnex.com.au
  • finder.com.au

Copyright © Adthena. All rights reserved.

In August 2026, AGL’s PPC spend share fluctuated, peaking at 24.92% on the 28th. Origin Energy saw a rise mid-month, reaching 20.74% on the 23rd. Red Energy’s share peaked at 15.22% on the 19th. Energy Australia’s share was highest at 10.49% on the 11th. ISelect’s share spiked to 9.12% on the 21st. Powershop’s share was highest at 11.77% on the 1st. Alinta Energy peaked at 12.55% on the 9th. Engie’s share was highest at 6.32% on the 29th. Econnex’s share peaked at 5.66% on the 4th. Finder’s share was highest at 9.19% on the 10th. The month concluded with AGL leading, followed by Origin Energy and Red Energy.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 163
2026/08/02 161
2026/08/03 164
2026/08/04 164
2026/08/05 127
2026/08/06 127
2026/08/07 131
2026/08/08 112
2026/08/09 113
2026/08/10 123
2026/08/11 123
2026/08/12 122
2026/08/13 121
2026/08/14 119
2026/08/15 113
2026/08/16 108
2026/08/17 113
2026/08/18 111
2026/08/19 96
2026/08/20 100
2026/08/21 98
2026/08/22 99
2026/08/23 97
2026/08/24 108
2026/08/25 101
2026/08/26 99
2026/08/27 94
2026/08/28 104
2026/08/29 103
2026/08/30 111
2026/08/31 113

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August began with 163 advertisers, fluctuating throughout the month, and concluded with 113.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
alintaenergy.com.au 0.97%
originenergy.com.au 0.65%
agl.com.au 0.53%
energyaustralia.com.au 0.48%
tangoenergy.com 0.12%
redenergy.com.au -0.16%
goswitch.com.au -0.24%
econnex.com.au -0.45%
powershop.com.au -0.94%
finder.com.au -1.19%

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Alintaenergy.com.au surged with a 0.97% click share increase, while finder.com.au faced a decline of 1.19%.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date agl.com.au originenergy.com.au powershop.com.au alintaenergy.com.au iselect.com.au redenergy.com.au energyaustralia.com.au econnex.com.au finder.com.au engie.com.au
2026/08/01 16.78% 12.15% 12.94% 8.39% 3.94% 4.48% 5.82% 6.04% 8.07% 4.7%
2026/08/02 18.59% 12.09% 12.73% 8.21% 4.33% 4.61% 6.42% 5.42% 7.8% 4.76%
2026/08/03 18.77% 11.45% 13.13% 7.3% 4.16% 4.61% 5.1% 5.73% 7.95% 4.42%
2026/08/04 16.17% 14.78% 13.76% 5.87% 5.57% 4.45% 5.66% 6.81% 7.95% 3.61%
2026/08/05 14.78% 19.48% 9.21% 8.21% 5.54% 4.88% 4.52% 6.1% 4.73% 2.35%
2026/08/06 14.04% 20.52% 9.19% 7.05% 5.56% 5.17% 4.01% 6.47% 5.22% 1.97%
2026/08/07 17.92% 21.14% 10.74% 6.55% 4.11% 5.48% 4.12% 5.45% 5.94% 2.25%
2026/08/08 22.03% 22.29% 9.07% 9.35% 1.37% 5.1% 3.98% 2.4% 9.5% 3.24%
2026/08/09 21.9% 23.54% 7.91% 11.09% 1.41% 4.18% 4.71% 2.78% 8.38% 4.58%
2026/08/10 17.91% 20.3% 8.14% 5.39% 4.58% 4.62% 4.94% 4.17% 10.54% 3.72%
2026/08/11 17.34% 19.04% 9.89% 4.86% 3.66% 4.04% 6.99% 3.26% 9.02% 3.29%
2026/08/12 19.87% 22% 9.85% 5.88% 4.54% 7.19% 6.5% 2.7% 3.69% 2.67%
2026/08/13 19.91% 25.29% 7.35% 5.08% 4.97% 6.53% 5.34% 4.25% 3.63% 3.51%
2026/08/14 20.02% 19.63% 6.96% 6.29% 3.64% 6.12% 5.81% 2.93% 2.92% 3.27%
2026/08/15 24.24% 22.09% 6.52% 8.7% 2.05% 4.94% 6.83% 3.08% 4.86% 3.51%
2026/08/16 21% 24.15% 6.66% 6.16% 1.92% 6.78% 7.93% 2.67% 4.57% 4.14%
2026/08/17 23.19% 21.56% 5.45% 5.83% 4.24% 6.35% 7.1% 2.57% 4.48% 1.98%
2026/08/18 22.51% 22.38% 7.64% 5.64% 4.3% 5.39% 6.51% 2.45% 4.48% 2.59%
2026/08/19 25.59% 22.63% 5.88% 6.65% 2.63% 6.43% 6.17% 1.68% 3.86% 2.6%
2026/08/20 21.04% 22.45% 4.69% 6.32% 2.91% 6.18% 7.02% 2.87% 3.68% 2.84%
2026/08/21 17.55% 25.87% 6.73% 6.34% 7.24% 5.35% 5.65% 3.44% 1.4% 2.57%
2026/08/22 19.62% 23.52% 8.04% 6.87% 4.78% 5.65% 5.7% 2.79% 1.16% 3.69%
2026/08/23 20.16% 26.58% 7.93% 5.85% 6.32% 6.26% 6.02% 2.83% 1.67% 3.68%
2026/08/24 20.21% 19.16% 6.17% 7.13% 3.38% 5.33% 6.49% 2.9% 5.07% 2.83%
2026/08/25 21.66% 22.86% 5.46% 5.33% 5.09% 6.36% 5.93% 3.59% 2.9% 2.63%
2026/08/26 20.5% 22.24% 6.37% 6.87% 5.13% 6.53% 6.26% 2.59% 2.72% 3.53%
2026/08/27 23.59% 21.24% 4.91% 6.22% 5.34% 6.02% 5.42% 3.4% 2.02% 2.21%
2026/08/28 22.97% 21.07% 6.32% 5.35% 4.79% 6.59% 5.59% 2.58% 1.71% 3.28%
2026/08/29 22% 22.42% 6.26% 6.2% 3.74% 5.21% 5.37% 3.09% 1.83% 4.61%
2026/08/30 23.46% 20.12% 5.94% 8.57% 4.24% 6.46% 5.57% 2.77% 3.09% 2.97%
2026/08/31 20.77% 20.04% 6.63% 6.55% 5.94% 5.9% 5.44% 4.13% 3.52% 3.06%
  • agl.com.au
  • originenergy.com.au
  • powershop.com.au
  • alintaenergy.com.au
  • iselect.com.au
  • redenergy.com.au
  • energyaustralia.com.au
  • econnex.com.au
  • finder.com.au
  • engie.com.au

Copyright © Adthena. All rights reserved.

In August 2026, AGL’s impression share fluctuated, peaking at 25.59% on the 19th. Origin Energy saw a steady rise, reaching 26.58% on the 23rd. Powershop’s share declined, while Alinta Energy remained stable. The month concluded with AGL leading, followed by Origin Energy.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month
  1. 1
    Make the Smart Choice with AGL - Up to $300 in energy credits https://www.agl.com.au

    $150 elec + $150 gas bill credit. Selected plans. Switch & stay with AGL. T&Cs apply. See If You...

  2. 2
    AmpCharge | Fast EV Charging https://ampcharge.ampol.com.au

    Power Your Journey With Fast, Reliable And Convenient EV Charging. Find Your Nearest AmpCharge EV Charging Station.

  3. 3
    Up to $300 in Energy Credits | Origin Energy & Internet Plans https://www.originenergy.com.au › energy › plans

    2023, 2024, 2025 & 2026 Canstar Blue Bundled Energy & Telecommunications Award winner. Join Origin home energy and stay until 13 Sept.

  4. 4
    $200 Off Elec Bill - Switch Energy Company Today http://www.powershop.com.au

    $200 Elec credit on Switch Saver plan (applied after 90 days). T&Cs apply. Switch Energy Company To Powershop Today - Sign Up In Less Than 5 Minutes.

  5. 5
    Red Energy https://www.redenergy.com.au › energy_supplier › nsw

    Get Better Value Energy — Take The Stress Out Of Moving Home By Connecting Online With Red Energy. No Lock-In Contracts. No...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy utilities, AGL and Origin Energy captivate with enticing energy credits up to $300, while Powershop offers a $200 electric bill discount. Ampol’s AmpCharge focuses on fast EV charging, and Red Energy emphasizes stress-free, no-contract connections.

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