AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – AUS

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.9736990537
69.0263009463
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 28%
Transactional 24%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 14.09
agl.com.au 10.89
finder.com.au 8.82
myconnect.com.au 7.77
iselect.com.au 7.2
energyaustralia.com.au 6.61
engie.com.au 6.39
powershop.com.au 6.16
alintaenergy.com.au 5.61
econnex.com.au 4.99
others 21.47
  • originenergy.com.au - 14.09%
  • agl.com.au - 10.89%
  • finder.com.au - 8.82%
  • myconnect.com.au - 7.77%
  • iselect.com.au - 7.2%
  • energyaustralia.com.au - 6.61%
  • engie.com.au - 6.39%
  • powershop.com.au - 6.16%
  • alintaenergy.com.au - 5.61%
  • econnex.com.au - 4.99%
  • others - 21.47%

Copyright © Adthena. All rights reserved.

Origin Energy leads with 14.09% click share, followed by AGL at 10.89%. Others collectively hold 21.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date originenergy.com.au energyaustralia.com.au redenergy.com.au agl.com.au myconnect.com.au powershop.com.au iselect.com.au finder.com.au engie.com.au alintaenergy.com.au
2025/10/01 17.15% 5.68% 9.04% 6.3% 6.92% 2.56% 4.74% 13.6% 6.19% 5.38%
2025/10/02 16.46% 6.21% 8.01% 6.62% 9.96% 3.18% 7.23% 14.96% 4.31% 5.09%
2025/10/03 22.09% 6.88% 6.48% 6.09% 8.88% 3.38% 8.05% 13.33% 4.04% 4.43%
2025/10/04 21.74% 7.17% 8.91% 6.49% 8.85% 2% 9.92% 10.1% 4.13% 5.48%
2025/10/05 22.28% 9.34% 9.14% 7.09% 8.75% 2.54% 9.38% 7.81% 3.35% 6.32%
2025/10/06 18.32% 7.63% 8.16% 6.27% 10.85% 2.88% 6.91% 9.89% 4.23% 5.14%
2025/10/07 17.24% 7.96% 9.9% 7.55% 7.43% 4.72% 6.85% 9.72% 4.2% 4.17%
2025/10/08 20.16% 8.42% 5.68% 7.37% 7.21% 5.87% 7.59% 10.89% 3.5% 4.18%
2025/10/09 23.38% 8.66% 6.69% 6.08% 6.23% 6.11% 8.33% 7.77% 3.74% 3%
2025/10/10 24.03% 7.8% 8.4% 6% 6.37% 4.92% 8.1% 8.22% 3.81% 4.49%
2025/10/11 28.53% 9.66% 9.84% 6.23% 5.77% 4.11% 8.13% 6.29% 4.48% 4.89%
2025/10/12 32.91% 8.64% 11.17% 5.7% 5.9% 3.04% 6.84% 8.07% 4.18% 5.32%
2025/10/13 21.57% 11.06% 10.48% 6.1% 6.74% 4.39% 5.94% 10.1% 5% 5.2%
2025/10/14 21.43% 12.12% 6.42% 7.28% 5.36% 6.34% 5.97% 7.85% 7.26% 5.72%
2025/10/15 20.72% 12.87% 6.5% 7.67% 3.93% 6.6% 6.77% 7.96% 7.67% 4.09%
2025/10/16 22.84% 10.08% 6.46% 7.72% 6.09% 7.07% 7.58% 5.38% 7.41% 4.42%
2025/10/17 27.75% 11.22% 8.14% 8.52% 4.66% 7.22% 4.74% 5.1% 7.31% 3.55%
2025/10/18 28.68% 11.97% 10.62% 7.5% 3.79% 5.11% 3% 5.33% 6.95% 6.17%
2025/10/19 28.62% 13.21% 10.87% 8.32% 4.45% 6.01% 3.05% 3.93% 7.3% 5.78%
2025/10/20 24.18% 10.06% 9.83% 9.92% 4.95% 8.02% 4% 4.71% 6.36% 4.75%
2025/10/21 25.25% 12.42% 8.59% 7.56% 4.54% 7.95% 3.86% 5.59% 6.85% 4.4%
2025/10/22 28.29% 11.8% 8.68% 7.13% 4.73% 6.28% 4.72% 4.29% 6.09% 3.47%
2025/10/23 30.93% 11.11% 7.01% 7.61% 5.46% 4.81% 3.83% 5.64% 4.14% 4.17%
2025/10/24 32.35% 11.14% 7.15% 7.25% 4.42% 3.59% 3.96% 6.08% 4.43% 4.3%
2025/10/25 33.49% 12.24% 11.9% 6.7% 5.11% 3.11% 1.18% 5.57% 5.29% 3.7%
2025/10/26 33.96% 12.35% 12.14% 7.72% 5.28% 3.07% 1.33% 5.16% 4.92% 4.13%
2025/10/27 24.62% 13.57% 9.32% 7.91% 6.4% 3.46% 3.84% 5.91% 5.05% 3.28%
2025/10/28 25.87% 12.34% 8.38% 7.36% 6.02% 3.77% 4.3% 6.49% 4.49% 2.07%
2025/10/29 23.82% 14.18% 8.88% 6.51% 4.78% 4.16% 5.42% 5.31% 4.1% 1.71%
2025/10/30 26.93% 11.48% 9.04% 6.72% 4.71% 4.29% 5.16% 4.52% 3.12% 1.93%
2025/10/31 28.86% 12.25% 8.22% 6.34% 5.54% 4.02% 3.76% 3.3% 3.09% 1.51%
  • originenergy.com.au
  • energyaustralia.com.au
  • redenergy.com.au
  • agl.com.au
  • myconnect.com.au
  • powershop.com.au
  • iselect.com.au
  • finder.com.au
  • engie.com.au
  • alintaenergy.com.au

Copyright © Adthena. All rights reserved.

Origin Energy’s spend share surged in October, peaking at 33.96% on the 26th. EnergyAustralia and Red Energy showed steady growth, while AGL and MyConnect fluctuated. The month ended with Origin Energy leading, followed by EnergyAustralia.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 185
2025/10/02 185
2025/10/03 177
2025/10/04 174
2025/10/05 172
2025/10/06 183
2025/10/07 179
2025/10/08 170
2025/10/09 168
2025/10/10 170
2025/10/11 176
2025/10/12 169
2025/10/13 169
2025/10/14 159
2025/10/15 175
2025/10/16 179
2025/10/17 177
2025/10/18 169
2025/10/19 171
2025/10/20 169
2025/10/21 175
2025/10/22 166
2025/10/23 180
2025/10/24 173
2025/10/25 179
2025/10/26 179
2025/10/27 186
2025/10/28 187
2025/10/29 192
2025/10/30 186
2025/10/31 184

Copyright © Adthena. All rights reserved.

October began with 185 advertisers, dipped mid-month to 159, then surged to 192 by month’s end, showcasing dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
econnex.com.au 2.98%
engie.com.au 1.56%
agl.com.au 1.48%
powershop.com.au 1.35%
electricitymonster.com.au 0.71%
myconnect.com.au -0.62%
alintaenergy.com.au -0.79%
amber.com.au -1.75%
finder.com.au -2.18%
iselect.com.au -3.38%

Copyright © Adthena. All rights reserved.

In the past month, econnex.com.au surged with a 2.98% click share increase, while iselect.com.au faced a 3.38% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date originenergy.com.au agl.com.au econnex.com.au myconnect.com.au iselect.com.au powershop.com.au energyaustralia.com.au finder.com.au engie.com.au alintaenergy.com.au
2025/10/01 12.53% 9.26% 8.02% 7.17% 5.4% 2.52% 3.21% 15.2% 5.77% 6.44%
2025/10/02 11.09% 9.38% 6.15% 10.78% 8.51% 3.41% 4.85% 16.45% 3.87% 5.93%
2025/10/03 15.38% 8.62% 5.71% 9.98% 9.61% 3.46% 5.25% 14.96% 3.73% 5.27%
2025/10/04 15.33% 9.69% 2.69% 9.88% 12.45% 1.95% 4.86% 11.32% 3.93% 6.69%
2025/10/05 15.81% 10.53% 2.37% 9.82% 12.01% 2.8% 7.19% 8.66% 3.28% 7.85%
2025/10/06 11.79% 9% 3.88% 12.11% 8.1% 2.96% 4.87% 11.31% 4.37% 6.06%
2025/10/07 10.59% 11.19% 5.16% 8.05% 8.22% 5.13% 4.94% 10.99% 4.29% 5.25%
2025/10/08 11.39% 10.81% 5.95% 7.71% 9.07% 6.32% 5.28% 12.95% 3.44% 5.13%
2025/10/09 12.76% 9.7% 5.68% 7.05% 10.86% 6.84% 4.86% 9.6% 3.78% 3.8%
2025/10/10 12.81% 9.63% 5.94% 7.95% 11.14% 5.53% 4.11% 10.38% 4.11% 5.6%
2025/10/11 17.06% 10.17% 2.21% 7.71% 12.44% 5.09% 6.29% 8.36% 5.09% 6.29%
2025/10/12 20.62% 10.05% 1.71% 8.55% 11.24% 3.94% 5.2% 11.56% 4.97% 7.5%
2025/10/13 11.7% 9.64% 3.36% 8.73% 8.39% 5.2% 5.83% 13.86% 5.65% 7.06%
2025/10/14 11.21% 10.68% 2.7% 6.76% 8.05% 7.7% 5.83% 10.49% 8.17% 7.37%
2025/10/15 11.11% 11.43% 2.81% 4.84% 9.12% 8.04% 5.89% 10.74% 8.78% 5.29%
2025/10/16 11.97% 11.3% 2.25% 7.66% 10.45% 8.75% 4.44% 7.1% 8.54% 5.4%
2025/10/17 16.49% 12.91% 2.71% 6.26% 7.35% 9.62% 4.89% 7.26% 9.13% 4.62%
2025/10/18 17.86% 11.91% 2.57% 4.97% 4.96% 6.98% 5.72% 7.8% 9.09% 8.99%
2025/10/19 18.08% 13.37% 2.53% 6.17% 4.94% 8.67% 6.8% 5.86% 9.9% 8.3%
2025/10/20 13.28% 14.52% 3.59% 6.41% 6.11% 10.91% 3.92% 6.61% 8.16% 6.18%
2025/10/21 13.4% 11.94% 4.2% 5.97% 5.98% 11.4% 5.48% 8.16% 9.05% 6.15%
2025/10/22 14.94% 11.72% 5.82% 6.45% 7.51% 8.76% 4.99% 6.38% 8.54% 4.36%
2025/10/23 16.32% 12.28% 6.05% 7.28% 6.08% 6.96% 4.69% 8.34% 5.55% 5.9%
2025/10/24 16.82% 11.56% 6.32% 6.04% 6.53% 5.22% 5.56% 9.07% 6.02% 6.32%
2025/10/25 20.17% 11.96% 3.53% 7.51% 2.18% 4.81% 6.06% 8.93% 8.2% 5.59%
2025/10/26 21.09% 13.48% 5.19% 7.9% 2.46% 4.92% 6.67% 8.3% 7.45% 6.5%
2025/10/27 12.46% 12.64% 7.48% 8.88% 6.56% 4.94% 5.7% 8.68% 7.07% 4.83%
2025/10/28 13.7% 11.37% 8.71% 8.14% 7.09% 5.35% 4.26% 9.51% 6.16% 2.94%
2025/10/29 12.42% 9.91% 10.77% 6.13% 8.91% 6.02% 5.74% 7.6% 5.47% 2.37%
2025/10/30 14.76% 10.04% 11.23% 6.16% 8.4% 6.35% 3.91% 6.53% 4.02% 2.8%
2025/10/31 17.34% 9.58% 8.7% 7.42% 6.22% 6.07% 5.11% 4.72% 4.16% 2.15%
  • originenergy.com.au
  • agl.com.au
  • econnex.com.au
  • myconnect.com.au
  • iselect.com.au
  • powershop.com.au
  • energyaustralia.com.au
  • finder.com.au
  • engie.com.au
  • alintaenergy.com.au

Copyright © Adthena. All rights reserved.

Origin Energy’s impression share fluctuated, peaking at 21.09% on October 26. AGL’s share rose steadily, reaching 14.52% on October 20. Econnex saw a late surge, ending at 8.71%. MyConnect’s share varied, closing at 7.42%. ISelect’s share dipped, finishing at 6.22%. PowerShop’s share peaked mid-month, ending at 6.07%. EnergyAustralia’s share was stable, closing at 5.11%. Finder’s share declined, ending at 4.72%. Engie’s share fluctuated, closing at 4.16%. Alinta Energy’s share dropped, finishing at 2.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month
  1. 1
    AGL Australia | Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy...

  2. 2
    Electricity & Gas Plans https://www.energyaustralia.com.au

    Book Your Energy Move Today — Switching your energy has never been so easy. Switch to EnergyAustralia online today. Choose a...

  3. 3
    Switch To ENGIE Today - No Lock In Contract https://www.engie.com.au

    The ENGIE GreenPower Plan Delivers Great Value, And Your Energy Usage Is Carbon Offset.

  4. 4
    Connect Electricity Fast: Same-Day Service Available - MyConnect https://www.myconnect.com.au

    Connect Electricity easily with MyConnect. Free service. Partner with top retailers. Quick 8-minute setup. Same/next-day options. Tailored solutions for all property types. Expert guidance. Hassle-free process.

  5. 5
    Get Up To $300 In Bill Credits | Up To $300 In Bill Credits https://www.originenergy.com.au › elec-gas

    Moving's hard, make it easier with up to $300 (inc. GST) in bill credits. T&Cs apply. Bundle energy & internet and get up to $300 (inc.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy PPC ads, AGL Australia stands out with its promise of affordability and reliability, inviting users to explore diverse energy and internet plans. EnergyAustralia simplifies the switch with an easy online process, while ENGIE emphasizes sustainability with carbon-offset energy. MyConnect offers rapid, hassle-free electricity connections, and Origin Energy entices movers with up to $300 in bill credits, easing the transition.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports