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AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bp.com 64.47
bhp.com 6.06
elgas.com.au 4.73
caltex.com 4.53
supagas.com.au 4.13
alintaenergy.com.au 3.73
scintex.com.au 2.85
agl.com.au 2.8
kleenheat.com.au 1.52
agasnational.com.au 1.37
others 3.81

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BP dominates with 64.47% click share, overshadowing BHP’s 6.06%. Elgas and Caltex follow, while ‘others’ collectively hold 3.81%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bp.com agl.com.au alintaenergy.com.au engie.com.au caltex.com elgas.com.au supagas.com.au finder.com.au agasnational.com.au bhp.com
2025/05/01 0% 13.34% 24.55% 3.12% 5.47% 6.5% 6.42% 20.58% 3.14% 5.49%
2025/05/02 0% 11.98% 16.22% 2.1% 3.65% 7.04% 6.36% 15.7% 2.95% 4.29%
2025/05/03 0% 10.99% 18.25% 4.03% 7.48% 7.4% 6.67% 12.21% 2.39% 15.67%
2025/05/04 0% 9.94% 27.95% 1.43% 5.06% 9.14% 8.79% 11.16% 2.28% 10.54%
2025/05/05 0% 10.43% 13.6% 0.97% 3.18% 11.08% 8.85% 12.61% 3.8% 8.67%
2025/05/06 0% 16.95% 27.14% 3.04% 6.41% 6.53% 5.48% 7.1% 1.7% 5.84%
2025/05/07 53.2% 5.76% 5.2% 1.2% 0.91% 4.26% 4.34% 7.39% 2.98% 1.76%
2025/05/08 39.7% 6.72% 8.47% 0.78% 1.74% 6.35% 4.72% 7.32% 2.52% 2.81%
2025/05/09 62.2% 4.62% 9.82% 0.32% 1.3% 3.11% 2.17% 6.41% 1.69% 1.53%
2025/05/10 0% 13.61% 20.62% 2.95% 8.51% 11.65% 10.04% 7.08% 4.96% 3.68%
2025/05/11 0% 9.49% 21.06% 4.82% 12.91% 9.16% 7.19% 12.08% 3.14% 6.35%
2025/05/12 74.5% 2.08% 5.42% 2.97% 1.52% 3.04% 2.05% 3.58% 0.73% 0%
2025/05/13 59.51% 3.34% 9.64% 3.73% 0% 5.31% 4.11% 3.29% 0.72% 1.85%
2025/05/14 0% 11.09% 29.72% 3.6% 5.77% 9.6% 9.61% 8.62% 3.87% 5.78%
2025/05/15 0% 12.75% 21.15% 7.82% 4.48% 9.69% 6.49% 9.51% 6.89% 3.53%
2025/05/16 47.85% 7.19% 8.27% 6.3% 2% 3.88% 2.65% 9.27% 0.96% 1.17%
2025/05/17 52.24% 4.56% 9.17% 9.53% 2.19% 4.54% 2.55% 3.69% 1.34% 0.56%
2025/05/18 0% 9.62% 26.26% 18.3% 6.96% 7.41% 5.03% 9.41% 1.41% 3.41%
2025/05/19 25.15% 8.11% 10.07% 10.94% 5.46% 5.82% 3.89% 15.71% 1.13% 4.27%
2025/05/20 26.94% 18.01% 14.53% 8.56% 2.4% 7.57% 3.81% 6.1% 4.03% 3.29%
2025/05/21 41.05% 9.64% 12.9% 5.98% 2.82% 5.66% 3.59% 4.1% 3.27% 0%
2025/05/22 17.19% 10.05% 15.5% 15.78% 2.97% 6.79% 5.44% 12.57% 1.28% 3.63%
2025/05/23 0% 16.24% 20.07% 15.66% 3.39% 10.4% 7.71% 10.94% 1.3% 2.46%
2025/05/24 0% 13.83% 18.5% 19.74% 1.07% 14.76% 7.34% 7.75% 2.42% 1.12%
2025/05/25 50.54% 11.46% 8.81% 8.01% 3.47% 4.94% 3.25% 3.47% 1.2% 0.54%
2025/05/26 38.88% 9.02% 6.47% 12.95% 3.17% 4.56% 4.14% 6.1% 1.88% 1.22%
2025/05/27 0% 22.62% 15.55% 12.75% 1.38% 15.7% 6.86% 8.73% 2.63% 1.94%
2025/05/28 31.13% 9.89% 14.83% 12.24% 8.84% 6.35% 3.1% 5.75% 2.37% 0.13%
2025/05/29 21.72% 16.8% 16.28% 8.83% 5.23% 9.46% 6.24% 4.12% 1.39% 0.7%
2025/05/30 0% 22.23% 18.4% 12.94% 9.07% 7.2% 4.72% 4.51% 3.98% 3.66%
2025/05/31 39.4% 14.85% 12.66% 8.8% 5.92% 4.28% 3.37% 1.86% 1.26% 0.64%

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BP’s PPC spend fluctuated significantly in May, peaking at 74.5% on May 12. AGL’s share remained relatively stable, while Alinta Energy saw a notable increase mid-month. Engie and Caltex experienced minor fluctuations, with Engie peaking at 19.74% on May 24. Elgas and Supagas maintained consistent shares, while Finder and Agas National showed slight variations. BHP’s spend was minimal, ending the month at 0.64%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 34
2025/05/02 37
2025/05/03 36
2025/05/04 36
2025/05/05 36
2025/05/06 40
2025/05/07 36
2025/05/08 41
2025/05/09 39
2025/05/10 41
2025/05/11 38
2025/05/12 41
2025/05/13 42
2025/05/14 42
2025/05/15 41
2025/05/16 40
2025/05/17 39
2025/05/18 38
2025/05/19 43
2025/05/20 41
2025/05/21 40
2025/05/22 37
2025/05/23 40
2025/05/24 40
2025/05/25 38
2025/05/26 39
2025/05/27 38
2025/05/28 37
2025/05/29 39
2025/05/30 35
2025/05/31 38

Copyright © Adthena. All rights reserved.

In May, distinct advertisers fluctuated, peaking at 43 on May 19. The month concluded with 38 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
caltex.com 3.47%
elgas.com.au 3.08%
agl.com.au 2.77%
scintex.com.au 2.46%
alintaenergy.com.au 1.76%
actewagl.com.au -0.02%
energywatch.com.au -0.03%
connectmarket.com.au -0.04%
compareandconnect.com.au -0.09%
bp.com -17.62%

Copyright © Adthena. All rights reserved.

Caltex.com surged with a 3.47% click share increase, while bp.com faced a significant drop of 17.62%.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com alintaenergy.com.au elgas.com.au supagas.com.au agl.com.au caltex.com scintex.com.au agasnational.com.au finder.com.au bhp.com
2025/05/01 0% 18.97% 10.44% 10.7% 6.04% 5.32% 0% 8.02% 10.24% 17.5%
2025/05/02 0% 8.54% 10.52% 11.31% 5.03% 1.95% 19.5% 2.53% 9.76% 11.76%
2025/05/03 0% 11.24% 12.33% 11.94% 5.18% 7.94% 3.97% 5.85% 7.4% 21.76%
2025/05/04 0% 17.08% 16.63% 16.96% 3.76% 5.37% 0% 2.01% 5.73% 15.71%
2025/05/05 0% 10.83% 14.79% 13.42% 4% 3.1% 3.1% 7.08% 6.15% 11.9%
2025/05/06 0% 16.09% 13.27% 11.63% 10.34% 7.11% 7.11% 3.44% 4.67% 8.77%
2025/05/07 59.42% 2.6% 5.34% 6.86% 2.37% 0.6% 9.63% 4.06% 2.72% 1.65%
2025/05/08 39.88% 6.61% 10.67% 8.97% 2.84% 1.62% 4.85% 3.04% 4.07% 3.1%
2025/05/09 67.64% 5.22% 6.28% 3.75% 2.32% 1.37% 0% 3.65% 3.31% 1.75%
2025/05/10 0% 14% 17.96% 16.96% 5.68% 6.89% 10.34% 7.02% 4.67% 4.72%
2025/05/11 0% 13.84% 16.26% 14.87% 4.37% 14.08% 0% 7.32% 6.41% 10.61%
2025/05/12 75.54% 3.03% 5.29% 3.93% 0.82% 1.31% 1.75% 0.91% 2.59% 0%
2025/05/13 59.95% 6.63% 8.92% 7.77% 1.38% 0% 2.43% 0.89% 1.91% 2.33%
2025/05/14 0% 16.36% 16.56% 17.83% 5.02% 5.82% 3.88% 9.47% 5.8% 8.51%
2025/05/15 0% 12.09% 15.01% 10.7% 5.04% 3.82% 12.74% 13.76% 6.62% 4.19%
2025/05/16 53.95% 5.79% 6.7% 5.6% 3.9% 2.18% 1.46% 1.46% 5.9% 2.39%
2025/05/17 53.41% 8.22% 7.4% 4.32% 2.12% 2.16% 2.88% 3.41% 3.1% 1.58%
2025/05/18 0% 17.23% 12.65% 9.37% 4.43% 7.19% 20.14% 3.05% 6.97% 5.52%
2025/05/19 21.43% 8.03% 11.06% 7.31% 3.82% 6.08% 13.89% 2.07% 9.6% 5.71%
2025/05/20 22.69% 11.9% 14.62% 7.67% 9.31% 2.76% 0% 10.85% 4.91% 5.2%
2025/05/21 35.83% 9.59% 10.06% 5.95% 4.38% 2.9% 8.71% 6.64% 2.96% 0%
2025/05/22 25.7% 10.62% 11.95% 10.08% 4.99% 3.12% 0% 3.43% 7.83% 4.57%
2025/05/23 0% 13.33% 19.67% 15.15% 7.46% 3.41% 3.41% 2.7% 8.19% 2.81%
2025/05/24 0% 12.62% 28.89% 12.93% 5.82% 1.06% 12.71% 3.74% 4.86% 2.32%
2025/05/25 50.25% 6.15% 10.69% 6.37% 5.36% 3.39% 2.71% 2.52% 2.75% 1.49%
2025/05/26 38.88% 4.2% 6.65% 7.09% 3.92% 3.15% 15.73% 1.63% 3% 1.72%
2025/05/27 0% 11.38% 30.63% 12.14% 9.09% 1.42% 2.84% 4.33% 6.3% 3.9%
2025/05/28 28.53% 13.93% 12.87% 6.44% 5.54% 9.24% 0% 6.47% 4.11% 0.63%
2025/05/29 28.12% 13.98% 14.27% 10.23% 7.33% 4.56% 4.56% 2.26% 2.33% 1.25%
2025/05/30 0% 15.93% 13.02% 8% 10.59% 8.42% 10.11% 8.76% 4.13% 3.69%
2025/05/31 44.65% 8.66% 8.17% 7.69% 7.38% 6.33% 3.62% 1.85% 1.35% 0.99%

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In May 2025, bp.com led with fluctuating impressions, peaking mid-month. Alintaenergy.com.au and elgas.com.au showed consistent low shares. Supagas.com.au and agl.com.au had minor variations. Caltex.com and scintex.com.au experienced sporadic spikes. By month’s end, bp.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AGL Australia - Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You

  2. 2
    BHP Career Opportunities https://www.bhp.com

    Apply Now — Help To Build Your Better Future, With Job Security, Stability and a Strong Purpose At BHP. A Rewarding Opportunity Could Be Waiting For You At BHP. Discover Our Available Roles.

  3. 3
    Join our team https://www.bp.com

    Level up your career — Grow your skills. Lead your team. Then grow some more. All in our retail roles. Be ambitious. Be forward-thinking. Be a future leader with bp retail.

  4. 4
    45kg LPG Gas Delivered Call Us - Save $60 On First 6 Bottles https://www.plusgas.com.au/lpg/gas

    Brisbane, Gold Coast, Caboolture, Ipswich. Same Or Next Day Delivery. Call Now. $10 Off Each Of Your First 6 Bills For New Customers. Call Now & Sign Up Today!

  5. 5
    2 x 45kg Gas Bottles, $88 Each | Stay Warm for Less This Winter https://www.supagas.com.au

    Order and pay for 2 x 45kg LPG bottles of gas and pay $88 per bottle for your first order!

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In the competitive landscape of Google’s PPC, AGL Australia stands out with its promise of affordable and reliable energy plans tailored to local needs. Meanwhile, BHP and BP focus on career growth, offering stability and leadership opportunities. PlusGas and Supagas entice with cost-saving LPG offers, emphasizing convenience and affordability.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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