AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.4063962369
	76.5936037631

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	34%
Transactional	31%
Navigational	0%
Seasonal	0%
Local	4%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
caltex.com	32.34
agl.com.au	12.43
bhp.com	11.13
elgas.com.au	9.36
bp.com	9.12
supagas.com.au	6.67
alintaenergy.com.au	6.41
agasnational.com.au	4.41
kleenheat.com.au	2.92
finder.com.au	1.37
others	3.84

caltex.com - 32.34%
agl.com.au - 12.43%
bhp.com - 11.13%
elgas.com.au - 9.36%
bp.com - 9.12%
supagas.com.au - 6.67%
alintaenergy.com.au - 6.41%
agasnational.com.au - 4.41%
kleenheat.com.au - 2.92%
finder.com.au - 1.37%
others - 3.84%

Caltex.com leads with 32.34% click share, followed by agl.com.au at 12.43%. BHP.com and elgas.com.au trail closely. ‘Others’ collectively hold 3.84%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	agl.com.au	caltex.com	alintaenergy.com.au	elgas.com.au	finder.com.au	agasnational.com.au	engie.com.au	energyaustralia.com.au	supagas.com.au	kleenheat.com.au
2026/01/01	32.5%	20.1%	10.93%	9.38%	3.71%	3.01%	7.95%	1.88%	0.71%	0.29%
2026/01/02	26.41%	27.27%	6.36%	10.65%	8.18%	4.08%	10.4%	1.78%	0.52%	0.15%
2026/01/03	38.62%	22.62%	9.12%	8.82%	8.42%	3.33%	6%	0.94%	0.29%	0.45%
2026/01/04	32.76%	29.29%	6.46%	6.56%	7.29%	1.38%	5.85%	1.85%	5.15%	1.63%
2026/01/05	22.84%	17.88%	11.81%	7.52%	16.26%	1.9%	7.56%	1.01%	6.94%	2.43%
2026/01/06	25.79%	11.61%	12.31%	10.42%	15.51%	1.72%	4.41%	1.81%	6.59%	0.36%
2026/01/07	26.68%	32.5%	12.61%	6.17%	4.07%	2.22%	7%	0.78%	0.58%	2.57%
2026/01/08	33.14%	18.06%	9.66%	10.5%	8.15%	5.68%	5.56%	1.48%	5.86%	0.18%
2026/01/09	18.98%	20.5%	9.24%	13.48%	10.19%	5.35%	3.88%	1.39%	8.05%	2.9%
2026/01/10	24.77%	37.11%	10.96%	6.29%	4.12%	1.6%	3.17%	0.84%	5.59%	2.82%
2026/01/11	24.36%	31.86%	13.69%	4.3%	6.62%	2.01%	3.17%	1.24%	6.55%	3.13%
2026/01/12	31.05%	18.91%	9.99%	9.42%	12.03%	3.38%	4.76%	1.18%	7.68%	0.2%
2026/01/13	32.88%	13.31%	11.49%	10.46%	10.78%	1.11%	5.05%	1.44%	8.14%	0.32%
2026/01/14	24.85%	20.16%	8.34%	11.96%	12.05%	3.71%	2.91%	1.41%	7.71%	3.72%
2026/01/15	29.08%	17.18%	11.37%	8.49%	11.13%	2.03%	4%	1.79%	7.27%	3.85%
2026/01/16	18.98%	20.5%	9.24%	13.48%	10.19%	5.35%	3.88%	1.39%	8.05%	2.9%
2026/01/17	31.25%	13.24%	19.71%	7.56%	7.56%	5.41%	5.81%	1.57%	5.31%	0.63%
2026/01/18	21.91%	28.85%	18.07%	6.93%	5.87%	4.04%	3.55%	1.27%	6.21%	1.2%
2026/01/19	24.55%	33.78%	11.39%	6.71%	6.3%	0.91%	3.83%	2.65%	6.97%	0.34%
2026/01/20	32.97%	18.61%	16.91%	5.77%	6.48%	2.31%	3.16%	2.02%	7.36%	0.2%
2026/01/21	33.29%	2.05%	17.58%	11.62%	8.09%	6.18%	4.3%	2.8%	5.98%	1.19%
2026/01/22	23.09%	11.26%	15.75%	9.97%	5.07%	4.52%	2.64%	1.64%	5.96%	0.62%
2026/01/23	26.74%	21.32%	18.3%	7.47%	4.44%	2.75%	3.1%	1.76%	8.13%	1.06%
2026/01/24	24.11%	34.77%	16.92%	7.19%	3.74%	1.62%	2.26%	2.29%	4.08%	0.33%
2026/01/25	26.08%	28.46%	17.99%	3.94%	2.7%	1.93%	3.52%	1.66%	5.43%	4.25%
2026/01/26	28.6%	25.54%	16.35%	6.77%	4.1%	2.26%	4.74%	2.17%	7.02%	0.31%
2026/01/27	29.05%	17.6%	18.49%	9.22%	5.16%	2.56%	4.22%	2.18%	3.21%	5.02%
2026/01/28	29.31%	19.6%	19.51%	10.18%	4.32%	6.33%	4.45%	1.9%	0.66%	0.22%
2026/01/29	30.1%	15.61%	19.33%	8.9%	3.73%	2.45%	3.27%	2.15%	0.71%	9.9%
2026/01/30	32.38%	20.16%	14.02%	8.37%	4.69%	4.05%	4.42%	2.15%	0.58%	0.31%
2026/01/31	38.05%	20.21%	15.39%	7.03%	6.22%	4.22%	2.92%	2.18%	0.44%	0.26%

agl.com.au
caltex.com
alintaenergy.com.au
elgas.com.au
finder.com.au
agasnational.com.au
engie.com.au
energyaustralia.com.au
supagas.com.au
kleenheat.com.au

AGL’s PPC spend fluctuated, peaking at 38.62% on January 3rd. Caltex saw a high of 37.11% on January 10th. Alinta Energy’s spend was steady, while Elgas peaked at 13.48% on January 9th. The month ended with AGL leading at 38.05%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	33
2026/01/02	31
2026/01/03	33
2026/01/04	30
2026/01/05	33
2026/01/06	33
2026/01/07	36
2026/01/08	30
2026/01/09	31
2026/01/10	33
2026/01/11	33
2026/01/12	33
2026/01/13	34
2026/01/14	32
2026/01/15	31
2026/01/16	31
2026/01/17	31
2026/01/18	32
2026/01/19	32
2026/01/20	33
2026/01/21	32
2026/01/22	36
2026/01/23	32
2026/01/24	32
2026/01/25	33
2026/01/26	34
2026/01/27	33
2026/01/28	32
2026/01/29	33
2026/01/30	35
2026/01/31	33

In January 2026, advertiser numbers fluctuated, peaking at 36 on the 7th and 22nd. The month concluded with a stable count of 33.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bp.com	18.2%
alintaenergy.com.au	2.16%
gasguyz.com.au	0.51%
scintex.com.au	0.31%
connectwithus.com.au	0.27%
elgas.com.au	-1.91%
agl.com.au	-2.25%
supagas.com.au	-3.18%
bhp.com	-5.16%
caltex.com	-6.01%

BP.com surged with an 18.2% click share increase, while Caltex.com dropped by 6.01%. Alintaenergy.com.au gained 2.16%, contrasting with BHP.com’s 5.16% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	agl.com.au	caltex.com	elgas.com.au	agasnational.com.au	alintaenergy.com.au	finder.com.au	engie.com.au	supagas.com.au	bp.com	bhp.com
2026/01/01	17.34%	20.59%	17.45%	5.45%	7.23%	2.34%	3.9%	1.13%	0%	9.42%
2026/01/02	13.36%	23.09%	24.56%	10.65%	4.23%	5.97%	7.13%	0.97%	0%	6.2%
2026/01/03	20.07%	25.14%	22.49%	9.55%	7.32%	5.43%	4.05%	0.56%	0%	0.05%
2026/01/04	16.1%	26.96%	14.2%	3.23%	4.52%	5.1%	2.98%	11.38%	0%	8.06%
2026/01/05	12.69%	14.85%	13.82%	3.61%	9.33%	10.08%	4.16%	15.59%	0%	5.92%
2026/01/06	14.22%	9.14%	17.59%	3.12%	6.78%	8.35%	1.89%	14.62%	0%	10.94%
2026/01/07	13.47%	30.63%	14.67%	4.98%	8.82%	2.9%	4.09%	1.03%	0%	4.97%
2026/01/08	15.76%	15.89%	22.41%	13.07%	6.1%	4.95%	3.54%	15.51%	0%	0%
2026/01/09	8.78%	13.26%	25.4%	9.75%	4.09%	6.19%	1.31%	15.74%	0%	9.25%
2026/01/10	13.16%	31.06%	14.43%	2.8%	8.34%	2.6%	1.71%	12.92%	0%	5.72%
2026/01/11	15.42%	26.53%	8.85%	2.97%	8.19%	3.73%	1.18%	15.3%	0%	11.54%
2026/01/12	17.82%	14.98%	20.91%	9.72%	6.37%	8.71%	2.11%	16.84%	0%	0%
2026/01/13	18.16%	10.32%	21.68%	1.6%	7.33%	6.22%	2.81%	16.43%	0%	8.23%
2026/01/14	13.49%	16.37%	21.41%	8.17%	5.47%	6.09%	1.47%	16.49%	0%	3.26%
2026/01/15	15.54%	12.4%	17.1%	4.82%	7.14%	9.84%	1.76%	16.28%	0%	5.56%
2026/01/16	8.78%	13.26%	25.4%	9.75%	4.09%	6.19%	1.31%	15.74%	0%	9.25%
2026/01/17	17.9%	18.61%	15.45%	12.22%	12.25%	4.55%	3.5%	9.43%	0%	0%
2026/01/18	13.44%	23.34%	14.13%	10.04%	10.42%	3.29%	1.87%	11.12%	0%	9.31%
2026/01/19	14.16%	31.44%	14.57%	3.41%	7.1%	3.89%	2.13%	17.62%	0%	0%
2026/01/20	15.62%	11.01%	10.89%	5.04%	10.72%	3.83%	2.01%	19.27%	0%	8.23%
2026/01/21	13.49%	2.61%	20.5%	12.37%	8.67%	3.67%	1.72%	12.41%	0%	17.16%
2026/01/22	6.58%	5.08%	9.58%	5.07%	4.67%	1.34%	0.53%	4.73%	49.97%	0%
2026/01/23	13.5%	16.74%	11.85%	5.28%	11.22%	3.04%	1.45%	21.58%	0%	0%
2026/01/24	13.18%	34.66%	13.34%	4.24%	10.76%	2.54%	1.42%	8.56%	0%	6%
2026/01/25	14.17%	25.83%	8.08%	5.06%	15.17%	1.8%	2.3%	14.31%	0%	0%
2026/01/26	13.74%	25.38%	15.64%	4.37%	9.85%	2.36%	2.39%	18.02%	0%	4.74%
2026/01/27	14.09%	16.84%	21.66%	7.12%	14.96%	3.67%	2.21%	6.06%	0%	0%
2026/01/28	12.59%	16.26%	24.27%	17.07%	12.29%	2.96%	1.75%	0.95%	0%	6.48%
2026/01/29	13.1%	13.06%	20.28%	5.74%	15.38%	2.49%	1.4%	1.04%	0%	5.86%
2026/01/30	15.35%	14.39%	14.97%	7.13%	7.83%	2.54%	2.21%	0.79%	0%	8.61%
2026/01/31	18.67%	18.05%	16.33%	11.58%	9.87%	4.66%	1.38%	0.67%	0%	0%

agl.com.au
caltex.com
elgas.com.au
agasnational.com.au
alintaenergy.com.au
finder.com.au
engie.com.au
supagas.com.au
bp.com
bhp.com

In January 2026, bp.com led with a peak impression share of 49.97% on the 22nd. Caltex.com saw fluctuations, peaking at 34.66% on the 24th. Agl.com.au maintained a steady presence, ending at 18.67% on the 31st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month

1
AGL Australia - Affordable And Reliable Energy https://www.agl.com.au
Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You
2
BHP Career Opportunities - Apply Now https://www.bhp.com
Help to build your better future, with job security, stability and a strong purpose at BHP. Our strong history and inclusive and diverse teams offer a bright future. Apply now at BHP.
3
Connect and Save on Energy - Connect Your Energy With Us https://www.connectwithus.com.au/connect
Connect energy online with our transparent and reliable energy providers.
4
Order LPG Gas Bottles https://www.elgas.com.au
Get LPG Gas Bottles — ELGAS LPG has been powering Australian homes and businesses with local, safe and reliable LPG using Australia's largest delivery network
5
45kg LPG, 50% Off First Order - Exclusive 45kg LPG Offer https://www.supagas.com.au › lpg_supplier › vic
Plus, You Will Receive 24 Months Fixed Pricing & Free Delivery To Most Areas. T&Cs Apply.

In the competitive landscape of energy and utilities, AGL Australia stands out with its promise of affordability and reliability, enticing customers to explore diverse energy and internet plans. Meanwhile, BHP captivates job seekers with opportunities for a secure and purposeful career. Connectwithus.com.au emphasizes transparency and reliability in energy connections, while Elgas highlights its extensive LPG delivery network. Supagas attracts with a compelling 50% discount on LPG orders, offering fixed pricing and free delivery.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Oil and Gas January 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Oil and Gas January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Oil and Gas January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Oil and Gas January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Oil and Gas January 2026 Report?

The AUS Energy, Utilities & Waste Oil and Gas January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Oil and Gas January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Oil and Gas January 2026 Report for?

The AUS Energy, Utilities & Waste Oil and Gas January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

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AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis January 2026