AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.5071587495
	81.4928412505

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	36%
Transactional	29%
Navigational	0%
Seasonal	0%
Local	4%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bp.com	46.7
caltex.com	10.35
agl.com.au	8.78
bhp.com	7.29
alintaenergy.com.au	6.54
supagas.com.au	5.46
elgas.com.au	4.69
agasnational.com.au	4.21
kleenheat.com.au	1.42
engie.com.au	1.26
others	3.3

bp.com - 46.7%
caltex.com - 10.35%
agl.com.au - 8.78%
bhp.com - 7.29%
alintaenergy.com.au - 6.54%
supagas.com.au - 5.46%
elgas.com.au - 4.69%
agasnational.com.au - 4.21%
kleenheat.com.au - 1.42%
engie.com.au - 1.26%
others - 3.3%

BP dominates with 46.7% click share, overshadowing Caltex’s 10.35%. AGL and BHP follow, while ‘others’ collectively hold 3.3%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	alintaenergy.com.au	agl.com.au	caltex.com	engie.com.au	supagas.com.au	elgas.com.au	agasnational.com.au	energyaustralia.com.au	finder.com.au	bp.com
2025/11/01	13.32%	27.7%	6.4%	13.76%	4.84%	2.76%	2.91%	1.62%	7.5%	14.27%
2025/11/02	15.56%	37.57%	6.73%	7.29%	4.88%	4.21%	2.9%	5.69%	8.84%	2.64%
2025/11/03	12.24%	28.54%	3.49%	11.27%	10.17%	9.33%	5.12%	3.29%	6.4%	2.77%
2025/11/04	10.89%	41.63%	1.78%	10.18%	7.18%	5.05%	6.57%	3.83%	3.84%	0%
2025/11/05	15.43%	31.59%	5.09%	13.2%	5.07%	4.89%	6.11%	2.24%	9.04%	3.43%
2025/11/06	13.4%	37.2%	5.29%	6.71%	8.13%	4.88%	5.81%	2.24%	7.14%	2.84%
2025/11/07	17.45%	30.96%	4.17%	9.33%	7.49%	6.05%	3.77%	1.99%	9.73%	3.47%
2025/11/08	22.22%	24.25%	9.57%	6.87%	5.83%	2.53%	3.67%	2.58%	10.55%	5.64%
2025/11/09	23.52%	34.47%	2.82%	5.72%	7.38%	4.41%	4.75%	1.66%	9.51%	0%
2025/11/10	18.94%	32.28%	7.15%	6.7%	7.13%	6.46%	4.57%	3.3%	5.3%	3.26%
2025/11/11	18.08%	28.04%	5.4%	12.46%	7.43%	4.79%	3.78%	3.32%	9.23%	0%
2025/11/12	18.58%	24.89%	3.59%	10.3%	6.92%	9.26%	6.9%	1.76%	8.58%	4.21%
2025/11/13	19.47%	32.45%	8.48%	7.93%	7.57%	5.07%	6.1%	3.25%	3.87%	0%
2025/11/14	22.38%	26.49%	4.5%	10.3%	5.48%	6.45%	4.79%	3.21%	2.65%	6.13%
2025/11/15	21.57%	28.38%	9.16%	7.56%	7.65%	6.21%	5.33%	3.47%	5.44%	0%
2025/11/16	18.37%	25.32%	10.01%	9.51%	3.49%	2.85%	1.85%	2.79%	3.51%	20.54%
2025/11/17	23.92%	24.14%	6.58%	8.7%	4.82%	4.33%	4.22%	1.63%	4.32%	11.62%
2025/11/18	20.07%	27.02%	4.12%	9.27%	9.05%	9.58%	5.4%	2.67%	4.13%	0%
2025/11/19	25.2%	25.52%	7.38%	7.52%	7.47%	5.23%	3.45%	5.4%	5.11%	3.94%
2025/11/20	20.49%	30.92%	12.92%	5.61%	9.12%	5.3%	2.5%	2.47%	5.03%	0%
2025/11/21	21.93%	29.06%	13.48%	11.12%	7.09%	5.37%	2.4%	2.05%	1.22%	0%
2025/11/22	30.4%	28.45%	14.44%	7.08%	4.5%	5.4%	1.81%	2.08%	3.09%	0%
2025/11/23	26.23%	29.78%	9.08%	7.28%	8.74%	5.45%	2.9%	3.24%	1.7%	0%
2025/11/24	19.68%	31.11%	9.94%	8.74%	10.53%	5.12%	5.44%	3.31%	1.43%	0%
2025/11/25	28.98%	27.03%	3.46%	9.49%	9.83%	8.21%	4.31%	2.55%	1.34%	0%
2025/11/26	25.05%	27.5%	9.7%	6.34%	7.53%	6.48%	6.18%	6.52%	0.7%	0%
2025/11/27	33.7%	25.67%	9%	7.9%	5.78%	5.24%	3.39%	3.63%	0.35%	0%
2025/11/28	21.31%	30.23%	12.24%	7.59%	10.01%	7.1%	2.8%	2.3%	1.24%	0%
2025/11/29	23.53%	32.42%	13.85%	5.9%	8.06%	4.63%	2.89%	2.14%	0.24%	0%
2025/11/30	24.69%	24.43%	20.3%	7.72%	5.45%	4.71%	3.63%	1.42%	0.13%	0%

alintaenergy.com.au
agl.com.au
caltex.com
engie.com.au
supagas.com.au
elgas.com.au
agasnational.com.au
energyaustralia.com.au
finder.com.au
bp.com

Alinta Energy’s PPC spend fluctuated, peaking at 33.70% on November 27. AGL maintained dominance, starting strong at 41.63% on November 4. Caltex’s spend surged to 20.30% by month’s end. Engie and Supagas showed moderate activity, while Finder’s spend dwindled to 0.13% on November 30.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	40
2025/11/02	40
2025/11/03	41
2025/11/04	42
2025/11/05	41
2025/11/06	40
2025/11/07	40
2025/11/08	38
2025/11/09	37
2025/11/10	36
2025/11/11	37
2025/11/12	37
2025/11/13	36
2025/11/14	35
2025/11/15	35
2025/11/16	36
2025/11/17	35
2025/11/18	33
2025/11/19	35
2025/11/20	35
2025/11/21	35
2025/11/22	35
2025/11/23	35
2025/11/24	35
2025/11/25	37
2025/11/26	35
2025/11/27	32
2025/11/28	31
2025/11/29	34
2025/11/30	35

November began with 40 advertisers, peaking at 42, then gradually declined to 31 mid-month. It stabilized, ending at 35.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
caltex.com	9.33%
alintaenergy.com.au	2.57%
supagas.com.au	2.25%
bhp.com	1.83%
elgas.com.au	1.53%
lasoo.com.au	-0.11%
powerland.com.au	-0.12%
plusgas.com.au	-0.23%
finder.com.au	-0.65%
bp.com	-19.35%

Caltex.com surged with a 9.33% click share increase, while bp.com faced a significant drop of 19.35%.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	caltex.com	alintaenergy.com.au	agl.com.au	elgas.com.au	supagas.com.au	agasnational.com.au	bhp.com	engie.com.au	finder.com.au	bp.com
2025/11/01	5.71%	7.42%	14.47%	5.05%	8.26%	5.32%	0.97%	5.9%	5.35%	35.14%
2025/11/02	5.92%	7.86%	14.69%	5.89%	6.69%	4.24%	3.08%	3.44%	5.84%	36.39%
2025/11/03	2.85%	6.7%	9.77%	11.87%	11.7%	4.94%	3.4%	3.99%	3.13%	35.08%
2025/11/04	1.78%	7.44%	20.84%	12.15%	15.22%	12.19%	3.97%	5.95%	3.19%	0%
2025/11/05	4.32%	7.3%	10.94%	6.37%	5.94%	7.25%	2.28%	4.06%	3.79%	43.49%
2025/11/06	4.16%	6.04%	12.25%	5.48%	8.08%	7.49%	3.25%	2.45%	4.42%	38.37%
2025/11/07	2.42%	8.6%	9.37%	8.09%	6.91%	3.62%	3.78%	3.27%	3.64%	44.58%
2025/11/08	5.09%	8.16%	5.93%	2.47%	5.42%	3.2%	6.17%	1.96%	3.74%	53.68%
2025/11/09	3.14%	17.07%	19.33%	9.07%	13.97%	10%	4.21%	2.85%	7.53%	0%
2025/11/10	5.19%	8.55%	10.52%	7.79%	8.19%	5.03%	5.56%	2.06%	2.93%	38.3%
2025/11/11	7.33%	12.78%	16.68%	9.32%	13.28%	5.09%	10.71%	6.14%	8.26%	0%
2025/11/12	2.29%	8.03%	7.92%	9.05%	6.77%	7.54%	0%	3.34%	4.69%	46.22%
2025/11/13	10.55%	12.26%	16.46%	9.77%	14.29%	11.16%	6.17%	4.45%	2.77%	0%
2025/11/14	1.94%	6.58%	5.88%	5.61%	5.05%	4.22%	3.9%	2.22%	1.56%	58.63%
2025/11/15	12.88%	14.24%	15.09%	13.11%	15.26%	10.45%	2.43%	4.77%	4.05%	0%
2025/11/16	6.86%	7.18%	9.16%	3.29%	4.3%	2.36%	1.79%	2.43%	1.1%	59.23%
2025/11/17	2.43%	4.8%	3.87%	2.67%	2.64%	3.14%	1.78%	1.25%	0.82%	73.66%
2025/11/18	4.32%	14.67%	14.09%	17.17%	17.19%	11.46%	3.16%	4.04%	3.45%	0%
2025/11/19	4.75%	12.7%	8.82%	5.93%	7.67%	2.74%	0%	2.19%	1.82%	47.86%
2025/11/20	17.69%	12.53%	16.01%	10.51%	15.46%	3.79%	5.06%	3.12%	6.11%	0%
2025/11/21	18.28%	14.24%	17.8%	11.27%	13.38%	5.32%	3.82%	5.91%	0.88%	0%
2025/11/22	16.65%	23.02%	19.4%	12.49%	8.79%	4.24%	4.06%	3.89%	2.99%	0%
2025/11/23	12.5%	15.45%	18.44%	10.33%	17.65%	6%	9.14%	3.51%	1.12%	0%
2025/11/24	10.58%	12.36%	18.66%	11.99%	22.45%	10.54%	0%	4.46%	1.33%	0%
2025/11/25	4.44%	12.96%	10.98%	12.6%	22.72%	7.11%	8.93%	3.61%	0.96%	0%
2025/11/26	10.54%	16.46%	15.4%	13.41%	11.94%	13.92%	9.63%	3.5%	0.45%	0%
2025/11/27	10.13%	23.02%	14.91%	9.19%	12.61%	5.83%	10.05%	4.62%	0.28%	0%
2025/11/28	14.09%	15.13%	19.8%	11.91%	18.85%	5.79%	0%	4.03%	1.16%	0%
2025/11/29	15.88%	13.43%	15.62%	11.01%	15.08%	5.78%	9.37%	2.66%	0.15%	0%
2025/11/30	22.34%	17.12%	12.39%	10.47%	9.92%	7.72%	4.76%	3.29%	0.09%	0%

caltex.com
alintaenergy.com.au
agl.com.au
elgas.com.au
supagas.com.au
agasnational.com.au
bhp.com
engie.com.au
finder.com.au
bp.com

In November 2025, bp.com led with a significant rise, peaking at 73.66% on the 17th. Caltex.com saw a late surge, ending at 22.34%. Alintaenergy.com.au and agl.com.au maintained steady growth, while supagas.com.au peaked at 22.72% on the 25th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month

1
Switch To AGL Energy Online | Earn A $150 Bill Credit https://www.agl.com.au
Get a $150 Electricity credit applied after 90 days. Eligible QLD plans only. T&Cs apply. Make The...
2
40% Off Gas Usage Charges* https://www.alintaenergy.com.au
Compare Our Gas Plans — Unpack big benefits when you move including 40% off gas usage charges* 40% off Gas Usage...
3
BHP Career Opportunities - Apply Now https://www.bhp.com
Help to build your better future, with job security, stability and a strong purpose at BHP. Our strong history and inclusive and diverse teams offer a bright future. Apply now at BHP.
4
Join our team https://careers.bp.com
Drive new sales in retail — Grow your skills. Lead your team. Then grow some more. All in our retail roles. Be ambitious. Be forward-thinking. Be a future leader with bp retail.
5
45kg LPG Exclusive Offer - Stay Warm for Less This Winter https://www.supagas.com.au
We Offer A Free Cylinder Swap Service When You Run Out Of LPG. Contact Us & Order Now.

In the competitive landscape of energy and utilities, AGL entices with a $150 bill credit, while Alinta Energy offers a substantial 40% off gas usage. BHP and BP focus on career growth, emphasizing stability and leadership. Supagas highlights convenience with a free LPG cylinder swap.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Oil and Gas November 2025 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Oil and Gas November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Oil and Gas November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Oil and Gas November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Oil and Gas November 2025 Report?

The AUS Energy, Utilities & Waste Oil and Gas November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Oil and Gas November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Oil and Gas November 2025 Report for?

The AUS Energy, Utilities & Waste Oil and Gas November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis November 2025