US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.0349410315
55.9650589685
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 42%
Seasonal 0%
Local 5%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 71.04
valero.com 11.79
suburbanpropane.com 2.64
texaco.com 1.76
quiktrip.com 1.51
citgofleetcard.com 1.41
flamekingproducts.com 1.35
petro.com 0.77
atlascopco.com 0.76
lowes.com 0.72
others 6.25
  • exxonmobil.com - 71.04%
  • valero.com - 11.79%
  • suburbanpropane.com - 2.64%
  • texaco.com - 1.76%
  • quiktrip.com - 1.51%
  • citgofleetcard.com - 1.41%
  • flamekingproducts.com - 1.35%
  • petro.com - 0.77%
  • atlascopco.com - 0.76%
  • lowes.com - 0.72%
  • others - 6.25%

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ExxonMobil dominates with 71.04% click share, overshadowing Valero’s 11.79%. Suburban Propane follows at 2.64%, while ‘others’ collectively hold 6.25%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com valero.com codoil.com citgofleetcard.com amerigas.com flamekingproducts.com texaco.com suburbanpropane.com atlascopco.com petro.com
2026/10/01 76.07% 11.95% 0% 5.21% 0.22% 0.41% 0% 0.95% 0.93% 0.18%
2026/10/02 53.92% 16.71% 0% 8.07% 0% 0.86% 9.41% 1.2% 1.75% 1.03%
2026/10/03 47.38% 31.34% 0% 6.28% 0% 0.59% 5.56% 0.72% 1.89% 1.9%
2026/10/04 43.48% 48.05% 0% 0% 0.58% 0.48% 0% 0.33% 1.6% 0.48%
2026/10/05 75.11% 12.55% 0% 3.33% 0% 0.38% 0% 1.05% 1.55% 0.65%
2026/10/06 58.07% 34.22% 0% 0% 0% 0.58% 0% 0.65% 1.24% 0.49%
2026/10/07 70.12% 21.16% 0% 0% 0% 0.74% 0% 0.51% 1.65% 1.22%
2026/10/08 79.14% 8.53% 0% 3.23% 0% 0.4% 0% 1.07% 1.74% 1.18%
2026/10/09 77.45% 11.81% 0% 0% 0% 0.75% 0% 1.3% 1.09% 1.35%
2026/10/10 68.7% 10.42% 0% 12.22% 0% 0.41% 0% 0.7% 1.54% 1.06%
2026/10/11 60.44% 27.94% 0% 0% 0% 0.68% 0% 1.25% 1.54% 1.91%
2026/10/12 66.06% 14.23% 0% 7.54% 0.15% 0.33% 3.31% 1.24% 1.76% 0.77%
2026/10/13 60.31% 17.6% 0% 12.04% 0.28% 0.54% 0% 1.21% 1.37% 1.19%
2026/10/14 70.6% 9.53% 0% 9.93% 0.48% 0.64% 0% 0.42% 1.34% 1.38%
2026/10/15 63.5% 13.7% 0% 11.26% 0.21% 0.54% 0% 1.44% 1.38% 1.66%
2026/10/16 61.15% 13.79% 0% 13.33% 0.95% 0.9% 0% 2.42% 1.31% 1.07%
2026/10/17 71.29% 5.77% 0% 14.22% 0.24% 0.45% 1.33% 0.41% 1.12% 0.78%
2026/10/18 77.83% 0% 0% 9.79% 0.88% 0.64% 3.54% 1.06% 0.96% 1.06%
2026/10/19 76.13% 0% 0% 11.36% 1.75% 0.75% 0% 1.53% 1.17% 0.93%
2026/10/20 64.36% 0% 0% 15.38% 2.19% 0.78% 0% 1.66% 1.06% 3.33%
2026/10/21 72.3% 0% 0% 11.57% 2.65% 0.61% 0% 1.37% 1.64% 1.72%
2026/10/22 68.82% 10.8% 0% 6.33% 0.94% 0.58% 0% 1.54% 1.68% 0.99%
2026/10/23 76.99% 0% 0% 0% 1.63% 1.34% 2.35% 1.17% 1.48% 0.62%
2026/10/24 52.15% 6.52% 0% 0% 1.09% 1.1% 27.1% 0.51% 0.35% 0.72%
2026/10/25 66.49% 12.9% 0% 8.83% 1.24% 0.98% 0% 0.27% 0% 1.25%
2026/10/26 77.53% 0% 0% 0% 2.31% 1.33% 0% 0.84% 1.05% 0.1%
2026/10/27 34.83% 43.22% 0% 0% 3.29% 1.6% 0% 0.42% 1.23% 0.07%
2026/10/28 48.76% 11.09% 0% 6.5% 4.65% 1.27% 0% 1.44% 1.34% 0.03%
2026/10/29 41.4% 20.66% 0% 8.28% 4.21% 1.67% 0% 2.22% 1.7% 0.65%
2026/10/30 18.44% 22.55% 0% 10.9% 1.85% 2.33% 0% 0.31% 1.5% 0.64%
2026/10/31 51.72% 20.66% 14.24% 1.79% 1.3% 0.92% 0.91% 0.7% 0.58% 0.03%
  • exxonmobil.com
  • valero.com
  • codoil.com
  • citgofleetcard.com
  • amerigas.com
  • flamekingproducts.com
  • texaco.com
  • suburbanpropane.com
  • atlascopco.com
  • petro.com

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ExxonMobil’s PPC spend fluctuated, peaking at 79.14 on October 8, then declining to 51.72 by month’s end. Valero’s spend peaked mid-month, while CitgoFleetCard saw a drop. AmeriGas and FlameKingProducts had minimal changes.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 56
2026/10/02 54
2026/10/03 56
2026/10/04 60
2026/10/05 71
2026/10/06 69
2026/10/07 72
2026/10/08 64
2026/10/09 64
2026/10/10 59
2026/10/11 64
2026/10/12 66
2026/10/13 66
2026/10/14 73
2026/10/15 62
2026/10/16 61
2026/10/17 66
2026/10/18 60
2026/10/19 61
2026/10/20 54
2026/10/21 62
2026/10/22 62
2026/10/23 61
2026/10/24 70
2026/10/25 72
2026/10/26 84
2026/10/27 79
2026/10/28 72
2026/10/29 75
2026/10/30 72
2026/10/31 76

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October saw fluctuating advertiser numbers, peaking at 84 on the 26th. The month concluded with a steady 76, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
quiktrip.com 3.4%
texaco.com 2.62%
amerigas.com 1.37%
codoil.com 0.84%
flamekingproducts.com 0.81%
atlascopco.com -0.26%
petro.com -0.26%
palmettopropane.com -0.43%
valero.com -4.9%
exxonmobil.com -6.91%

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QuikTrip surged with a 3.40% click share increase, while ExxonMobil faced a significant drop of 6.91%.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxonmobil.com valero.com flamekingproducts.com lowes.com citgofleetcard.com suburbanpropane.com uline.com texaco.com bp.com quiktrip.com
2026/10/01 70.26% 12.81% 2.05% 1.11% 4.27% 1.55% 0.36% 0% 0% 0%
2026/10/02 52.8% 12.84% 3.97% 1.61% 6.42% 2.67% 0.81% 5.8% 0.01% 0%
2026/10/03 52.46% 23.93% 2.76% 1.43% 4.79% 1.3% 0.79% 2.88% 0% 0%
2026/10/04 41.55% 40.44% 2.66% 1.06% 0% 0.91% 0.99% 0% 0% 0%
2026/10/05 69.22% 8.12% 1.96% 0.96% 4.06% 2% 0.62% 0% 0% 0%
2026/10/06 55.93% 26.99% 3.33% 1.15% 0% 1.22% 0.55% 0% 0% 0%
2026/10/07 64.73% 16.09% 3.86% 1.54% 0% 1.09% 0.18% 0% 0% 0%
2026/10/08 71.66% 7.52% 1.88% 0.95% 3.76% 2.04% 0.27% 0% 0% 0%
2026/10/09 71.77% 8.82% 3.67% 2% 0% 2.4% 1.22% 0% 0% 0%
2026/10/10 65.12% 9.69% 1.93% 2.58% 9.69% 1.31% 0.75% 0% 0% 0%
2026/10/11 56.81% 21.59% 3.28% 3.03% 0% 2.44% 0.89% 0% 0% 0%
2026/10/12 63.79% 11.01% 1.42% 1.91% 7.34% 2.21% 0.42% 2.21% 0% 0%
2026/10/13 56.42% 13.73% 2.93% 2.42% 9.15% 1.84% 1.8% 0% 0% 0%
2026/10/14 65.64% 8.98% 3.13% 1.31% 7.98% 1.08% 0.79% 0% 0% 0%
2026/10/15 60.26% 8.36% 2.3% 2.64% 8.36% 2.44% 1.87% 0% 0% 0%
2026/10/16 56.34% 10.28% 4% 3.34% 10.28% 3.16% 2.31% 0% 0% 0%
2026/10/17 69.53% 3.63% 1.99% 2.18% 10.88% 0.66% 0.77% 1.09% 0% 0%
2026/10/18 74.2% 0% 2.94% 1.82% 7.73% 1.56% 1.37% 2.33% 0% 0%
2026/10/19 68.97% 0% 3.03% 1.59% 8.38% 2.39% 1.82% 0% 0% 0%
2026/10/20 58.41% 0% 3.22% 2.06% 10.65% 2.41% 2.04% 0% 0% 0%
2026/10/21 64.43% 0% 2.82% 1.45% 9.4% 2.45% 1.55% 0% 0% 0%
2026/10/22 63.44% 9.25% 2.57% 1.95% 4.63% 2.51% 0.65% 0% 0.01% 0%
2026/10/23 64.71% 0% 5.92% 2.22% 0% 1.76% 2.59% 1.78% 0% 0%
2026/10/24 17.12% 1.87% 1.7% 0.69% 0% 0.34% 0.55% 13.84% 0% 56.73%
2026/10/25 61.29% 9.57% 3.98% 1.49% 6.38% 0.42% 2.56% 0% 0% 0%
2026/10/26 60.87% 0% 5.23% 2.24% 0% 1.43% 1.67% 0% 0.19% 0%
2026/10/27 28.63% 31.26% 7.17% 2.58% 0% 0.49% 2.24% 0% 0% 0%
2026/10/28 7.43% 1.8% 1.02% 0.42% 0.9% 0.42% 0.48% 0% 41.04% 41.04%
2026/10/29 31.96% 14.55% 7.25% 3.59% 5.82% 4.97% 3.17% 0% 0% 0%
2026/10/30 17.15% 12.46% 7.78% 2.47% 6.23% 0.56% 3.33% 0% 0% 0%
2026/10/31 46.1% 16.81% 4.07% 1.66% 1.32% 1.3% 1.27% 0.72% 0% 0%
  • exxonmobil.com
  • valero.com
  • flamekingproducts.com
  • lowes.com
  • citgofleetcard.com
  • suburbanpropane.com
  • uline.com
  • texaco.com
  • bp.com
  • quiktrip.com

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ExxonMobil’s impression share fluctuated, peaking mid-month before a sharp decline. BP’s presence was minimal, while QuikTrip surged briefly. Valero and Flame King Products showed steady activity. The month ended with ExxonMobil regaining momentum.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    BP Gas Station Directions https://www.bp.com › bp › locations

    Find a bp or Amoco Station — Use BP’s Station Finder to Locate Fuel Near You or Ethanol Free Gas BP Nearby

  2. 2
    Exxon Mobil Corporation https://corporate.exxonmobil.com › exxonmobil

    Energy Solutions That Matter — We're one of the largest integrated fuels, lubricants and chemical companies in the world.

  3. 3
    Get Your Own QT Crispy Snacks https://locations.quiktrip.com

    Gas Station Near Me — QT crispy snacks are packed with all the crispy, crunchy goodness you crave.

  4. 4
    Closest Gas Station - Your Go-To Fuel Stop https://www.texaco.com

    Use Our Station Finder. Locate the Texaco Gas Station Nearest to You.

  5. 5
    valero.com | Valero | Fueling Communities https://www.valero.com

    America's largest independent refinery keeps pumps full and businesses pumping. We volunteer in our towns. Because, we believe, good neighbors make great communities. Top Tier Fuel. Being Good Neighbors. 24/7/365 Fuel Supply.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, BP, ExxonMobil, QuikTrip, Texaco, and Valero shine with distinct narratives. BP and Texaco focus on convenience with station locators, while ExxonMobil emphasizes its global energy solutions. QuikTrip entices with crispy snacks, and Valero highlights community involvement and reliable fuel supply.

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