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US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.3087018306
60.6912981694
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 15%
Navigational 5%
Seasonal 0%
Local 7%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 60.62
bp.com 17.15
valero.com 5.55
citgofleetcard.com 2.4
flamekingproducts.com 1.78
exxonmobilfleetcards.com 1.18
uline.com 1.17
suburbanpropane.com 1.11
lowes.com 1.1
jmesales.com 0.92
others 7.02
  • exxonmobil.com - 60.62%
  • bp.com - 17.15%
  • valero.com - 5.55%
  • citgofleetcard.com - 2.4%
  • flamekingproducts.com - 1.78%
  • exxonmobilfleetcards.com - 1.18%
  • uline.com - 1.17%
  • suburbanpropane.com - 1.11%
  • lowes.com - 1.1%
  • jmesales.com - 0.92%
  • others - 7.02%

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ExxonMobil.com dominates with 60.62% click share, followed by BP.com at 17.15%. Valero.com holds 5.55%, while ‘others’ collectively capture 7.02%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com citgofleetcard.com valero.com uline.com atlascopco.com jmesales.com flamekingproducts.com bp.com chevron.com exxonmobilfleetcards.com
2026/05/01 45.68% 6.15% 15.8% 1.39% 1.67% 0.63% 1.36% 0% 0% 0%
2026/05/02 68.5% 0% 21.94% 0.38% 3.32% 0.04% 0.18% 0% 0% 0%
2026/05/03 66.35% 0.01% 0% 0.84% 5.08% 0% 0% 0% 0% 0%
2026/05/04 54.57% 0% 29.41% 0.78% 2.95% 0.16% 0.28% 0% 0% 0%
2026/05/05 63.85% 12.03% 0% 2.71% 1.63% 1.04% 1.75% 0% 0% 0%
2026/05/06 42.89% 4.35% 23.08% 2.15% 2.18% 0.12% 2.99% 0% 0% 11.7%
2026/05/07 62.58% 6.55% 0% 2.83% 4.97% 0.12% 2.29% 0% 0% 8.5%
2026/05/08 56.43% 0% 20.82% 1.91% 1.97% 0.04% 1.32% 0% 0% 0%
2026/05/09 52.47% 0% 29.22% 0.3% 0.84% 0.03% 0.09% 0% 0% 4.01%
2026/05/10 42.73% 15.98% 10.35% 0.96% 1.53% 0.05% 0% 0% 1.28% 10.49%
2026/05/11 26.91% 2.82% 3.56% 2.36% 1.83% 2.15% 3.18% 0% 33.04% 7.34%
2026/05/12 41.37% 19.4% 6.61% 7.1% 1.59% 3.24% 3.92% 0% 0% 0.32%
2026/05/13 55% 2.89% 0% 1.9% 0.78% 2.16% 1.68% 19.84% 0% 0%
2026/05/14 27.62% 12.89% 15.5% 2.71% 1.69% 4.54% 2.12% 17.88% 0% 0%
2026/05/15 55.41% 0% 20.44% 1.87% 1.93% 0.04% 1.29% 0% 0% 0%
2026/05/16 16.29% 33.29% 0% 2.47% 2.08% 0.69% 0% 21.2% 0% 8%
2026/05/17 28.65% 11.16% 0% 1.21% 2.8% 0.43% 0.36% 40.57% 0% 5.85%
2026/05/18 36.38% 28.19% 0% 2.71% 0.78% 3.01% 2.82% 5.84% 0% 7.44%
2026/05/19 25.34% 7.94% 0% 4.61% 0.44% 3.15% 3.83% 16.29% 0% 20.7%
2026/05/20 26.65% 16.47% 0% 6.55% 1.76% 3.33% 4.12% 25.66% 0% 0%
2026/05/21 22.84% 5.37% 2.24% 3.49% 0.89% 3.53% 2.41% 44.63% 0% 0%
2026/05/22 56.76% 3.57% 0% 4.52% 2.52% 2.38% 4.79% 7.31% 0% 0%
2026/05/23 52.22% 20.94% 0% 2.77% 2.09% 1.48% 0.24% 0.04% 0% 9.14%
2026/05/24 52.68% 14.87% 0.11% 3.46% 2.51% 7.8% 0.67% 0.04% 0% 0%
2026/05/25 47.1% 7.19% 0% 2.83% 6.86% 1.77% 9.26% 0.07% 0% 0%
2026/05/26 34.2% 3.59% 0% 2.42% 2.13% 6.18% 4.79% 0.04% 0% 4.35%
2026/05/27 43.74% 6.25% 5.28% 2.17% 1.89% 4.25% 2.28% 0.03% 0% 12.11%
2026/05/28 36.43% 11.46% 0% 2.87% 3.12% 5.83% 3.76% 0.02% 0% 20.21%
2026/05/29 35.58% 25.94% 0% 4.38% 1.65% 1.27% 3.23% 0.02% 0% 9.7%
2026/05/30 49.41% 31.98% 0% 1.68% 1.9% 2.68% 0.2% 0.02% 0% 0%
2026/05/31 36.16% 23.76% 12.26% 2.85% 2.47% 0.78% 0.42% 0.02% 0% 0%
  • exxonmobil.com
  • citgofleetcard.com
  • valero.com
  • uline.com
  • atlascopco.com
  • jmesales.com
  • flamekingproducts.com
  • bp.com
  • chevron.com
  • exxonmobilfleetcards.com

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ExxonMobil’s PPC spend fluctuated significantly in May, peaking early and stabilizing mid-month. Chevron and Citgo saw sporadic increases, while BP’s spend spiked mid-month before tapering off.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 45
2026/05/02 42
2026/05/03 43
2026/05/04 49
2026/05/05 59
2026/05/06 52
2026/05/07 55
2026/05/08 53
2026/05/09 55
2026/05/10 50
2026/05/11 61
2026/05/12 69
2026/05/13 62
2026/05/14 74
2026/05/15 53
2026/05/16 65
2026/05/17 65
2026/05/18 71
2026/05/19 60
2026/05/20 63
2026/05/21 72
2026/05/22 69
2026/05/23 65
2026/05/24 67
2026/05/25 82
2026/05/26 88
2026/05/27 91
2026/05/28 88
2026/05/29 92
2026/05/30 72
2026/05/31 87

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May saw a dynamic rise in distinct advertisers, starting at 45 and peaking at 92. The month concluded with a strong presence of 87 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
flamekingproducts.com 1.63%
citgofleetcard.com 1.36%
exxonmobil.com 1.3%
lowes.com 1.21%
jmesales.com 1.03%
shell.us -0.27%
petro.com -0.36%
chevron.com -0.75%
bp.com -2.14%
valero.com -6.74%

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Valero.com saw a significant drop of 6.74% in click share, while flamekingproducts.com experienced a notable rise of 1.63%.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date exxonmobil.com valero.com citgofleetcard.com lowes.com uline.com jmesales.com flamekingproducts.com grainger.com bp.com exxonmobilfleetcards.com
2026/05/01 55.94% 12.49% 3.43% 0.82% 1.45% 0.69% 2.31% 0.78% 0% 0%
2026/05/02 73% 19.55% 0% 0.68% 0.31% 0.06% 0.71% 0.02% 0% 0%
2026/05/03 83.32% 0% 0% 0.87% 0.94% 0% 0% 0.02% 0% 0%
2026/05/04 67.22% 20.01% 0% 0.2% 0.71% 0.16% 0.4% 0.25% 0% 0%
2026/05/05 76.66% 0% 6.28% 0.29% 2.87% 1.12% 2.71% 2.1% 0% 0%
2026/05/06 51.61% 18.43% 2.54% 0.51% 2.46% 0.11% 5.1% 1.04% 0% 10.32%
2026/05/07 63.8% 0% 3.13% 0.35% 2.54% 0.12% 3.16% 1.32% 0% 13.27%
2026/05/08 62.63% 13.98% 0% 0.39% 2.44% 0.04% 2.29% 0.83% 0% 0%
2026/05/09 63.54% 19.86% 0% 0.37% 0.28% 0.03% 0.31% 0.01% 0% 6.61%
2026/05/10 52.58% 7.82% 8.61% 0.27% 0.93% 0.07% 0% 0.02% 0% 8.76%
2026/05/11 33.79% 6.99% 1.66% 2.44% 4.02% 3.19% 6.36% 5.92% 0% 6.76%
2026/05/12 51.72% 6.86% 9.07% 2.78% 7.59% 3.43% 5.9% 2.51% 0% 0.3%
2026/05/13 60.05% 0% 1.34% 1.04% 1.84% 2.14% 2.19% 1.67% 20.11% 0%
2026/05/14 30.76% 9.78% 5.38% 0.95% 2.67% 4.14% 2.48% 1.32% 28.69% 0%
2026/05/15 62.63% 13.98% 0% 0.39% 2.44% 0.04% 2.29% 0.83% 0% 0%
2026/05/16 22.16% 0% 19.96% 3.73% 3.68% 0.96% 0% 0.02% 27.2% 7.39%
2026/05/17 26.83% 0% 5.49% 1.41% 1.38% 0.46% 0.36% 0.01% 45.15% 4.47%
2026/05/18 44.31% 0% 15.54% 1.64% 3.27% 3.7% 5.5% 1.56% 7.75% 6.33%
2026/05/19 25.12% 0% 4.11% 2.89% 5.52% 3.72% 7.39% 2.37% 20.59% 16.74%
2026/05/20 30.6% 0% 7.51% 2.39% 6.89% 3.3% 7.14% 4.8% 28.08% 0%
2026/05/21 24.97% 2.23% 2.45% 1.85% 4.08% 4.38% 4.14% 1.09% 42.75% 0%
2026/05/22 55.84% 0% 1.52% 2.35% 4.2% 2.21% 7.82% 3.68% 7.61% 0%
2026/05/23 62.51% 0% 11.5% 3.82% 3.13% 1.96% 0.59% 0.01% 0.02% 7.81%
2026/05/24 54.88% 0.32% 8.09% 5.43% 4.22% 9.35% 0.87% 0.02% 0.03% 0%
2026/05/25 42.09% 0% 2.58% 4.6% 1.99% 1.61% 11.21% 0.83% 0.02% 0%
2026/05/26 36.69% 0% 1.5% 3.62% 2.24% 6.7% 7.05% 1.25% 0.01% 6.11%
2026/05/27 47.44% 5.29% 2.91% 4.33% 2.23% 4.49% 4.47% 2.83% 0.01% 11.86%
2026/05/28 44.86% 0% 5.51% 4.57% 3.18% 6.46% 6.87% 2.14% 0.01% 15.25%
2026/05/29 40.88% 0% 14.05% 4.08% 6.8% 1.96% 5.78% 2.76% 0% 8.17%
2026/05/30 63.32% 0% 17.48% 3.94% 2.25% 3.67% 0.27% 0.01% 0% 0%
2026/05/31 40.35% 13.8% 12.16% 5.36% 3.86% 1% 0.56% 0.02% 0% 0%
  • exxonmobil.com
  • valero.com
  • citgofleetcard.com
  • lowes.com
  • uline.com
  • jmesales.com
  • flamekingproducts.com
  • grainger.com
  • bp.com
  • exxonmobilfleetcards.com

Copyright © Adthena. All rights reserved.

ExxonMobil dominated May, peaking at 83.32% on the 3rd. Valero fluctuated, ending at 13.8%. Citgo Fleet Card saw a late surge, closing at 12.16%. BP’s presence dwindled, finishing at 0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Every barrel counts https://www.bp.com

    Meeting rising energy demand — BP is setting operational records and getting the most from our existing assets

  2. 2
    Chevron | Colorado - Colorado's Energy Future https://www.chevron.com › colorado › chevron

    Chevron is Reimagining What Producing Oil & Gas Looks Like for a Lower Carbon Future.

  3. 3
    Apply For A Fuel Card Today https://www.citgofleetcard.com

    Save Up to 7¢/Gal at CITGO — Get unmatched savings, security, and flexibility with our fleet fuel cards. Apply today!

  4. 4
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil

    Increasing Energy Efficiency — We're working on technology that could lower emissions at industrial sites. Partnering with...

  5. 5
    All Day Every Day Fuel Supply | Fueling Communities https://www.valero.com › valero › learn-more

    Valero stations get 24/7/365 fuel supply to keep businesses pumping and communities moving

Copyright © Adthena. All rights reserved.

BP’s ad emphasizes operational excellence, highlighting record-setting achievements. Chevron focuses on a sustainable future, reimagining oil and gas production. CITGO offers significant savings with their fleet fuel cards. ExxonMobil promotes energy efficiency through innovative technology. Valero ensures constant fuel supply, supporting businesses and communities.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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