US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.3254620123
82.6745379877
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 20%
Navigational 7%
Seasonal 0%
Local 10%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 30.22
valero.com 20.99
exxon.com 9.16
flamekingproducts.com 6.19
suburbanpropane.com 3.52
sunocolp.com 3.21
petro.com 2.82
amerigas.com 2.71
bluerhino.com 2.33
citgofleetcard.com 2.15
others 16.7
  • exxonmobil.com - 30.22%
  • valero.com - 20.99%
  • exxon.com - 9.16%
  • flamekingproducts.com - 6.19%
  • suburbanpropane.com - 3.52%
  • sunocolp.com - 3.21%
  • petro.com - 2.82%
  • amerigas.com - 2.71%
  • bluerhino.com - 2.33%
  • citgofleetcard.com - 2.15%
  • others - 16.7%

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In the PPC landscape, ExxonMobil leads with 30.22% click share, followed by Valero at 20.99%. “Others” collectively hold 16.70%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date valero.com atlascopco.com exxonmobil.com bluerhino.com citgofleetcard.com petro.com flamekingproducts.com pcpropane.com exxon.com amerigas.com
2026/03/01 0% 2.03% 23.56% 0% 5.88% 8.47% 4.6% 0.25% 4.04% 0%
2026/03/02 16.28% 4.89% 15.63% 0% 4.52% 4.85% 7.45% 7.74% 0% 1.26%
2026/03/03 37.12% 3.46% 17.82% 2.84% 0.05% 0% 6.48% 0% 4.58% 1.53%
2026/03/04 0% 2.87% 25.05% 8.46% 0.07% 6.03% 11.8% 7.31% 2.14% 1.91%
2026/03/05 4.01% 1.68% 32.22% 5.04% 12.05% 5.17% 6.45% 1.79% 3.07% 4.77%
2026/03/06 24.13% 0.93% 41.42% 0.26% 0.04% 5.48% 3.12% 0% 0% 7.26%
2026/03/07 22.04% 2.68% 15.9% 9.32% 5.98% 5.81% 2.78% 4.3% 0% 12.76%
2026/03/08 18.54% 3.32% 8.9% 4.6% 5.01% 5.46% 5.05% 4.28% 0.06% 13.71%
2026/03/09 0% 4.5% 9.67% 17.29% 0.06% 11.41% 3.77% 6.14% 9.9% 16.79%
2026/03/10 20.55% 3.09% 14.8% 0.71% 0.07% 2.71% 9.32% 0.63% 0% 7.08%
2026/03/11 18.44% 2.68% 13.8% 4.05% 0.03% 11.65% 4.02% 11.68% 1.36% 8.91%
2026/03/12 0.14% 1.25% 12.49% 11.1% 14.11% 13.11% 2.61% 1.41% 1.41% 10.47%
2026/03/13 0% 3.88% 18.61% 10.3% 20.97% 0% 4.04% 0% 0% 7.71%
2026/03/14 0% 2.56% 17.82% 0.53% 13.25% 3.25% 3.64% 5.15% 0% 6%
2026/03/15 35.94% 1.18% 23.68% 0% 14.79% 0% 4.75% 0.25% 0% 6.35%
2026/03/16 22.09% 3.09% 0% 0.26% 0.03% 0.16% 4.36% 10.14% 1.37% 3.62%
2026/03/17 33.75% 2.87% 7.41% 2.65% 5.55% 2.85% 6.82% 4.69% 5.85% 0.57%
2026/03/18 23.74% 3.85% 0% 0% 14.83% 0% 7.84% 0% 0.81% 5.09%
2026/03/19 0% 1.14% 15.28% 0% 21.53% 14.79% 7.02% 0.27% 1.22% 4.09%
2026/03/20 0.14% 4.99% 12.85% 0% 19.25% 4.57% 11.06% 0.31% 0% 10.59%
2026/03/21 0% 5.14% 19.96% 0% 0.13% 20.86% 7.09% 7.28% 0% 3.85%
2026/03/22 8.35% 1.33% 30.94% 0.28% 15.76% 1.54% 2.35% 1.43% 4.31% 3.49%
2026/03/23 0% 4.95% 22.14% 0% 8.31% 8.23% 6.25% 5% 5.69% 4.8%
2026/03/24 17.78% 5.93% 12.81% 0% 0.07% 5.92% 4.4% 0% 19.75% 0.29%
2026/03/25 0% 2.67% 44.71% 0.89% 11.68% 3.78% 13.18% 0.4% 0.98% 6.4%
2026/03/26 0% 4.83% 19.04% 1.23% 0.07% 26.37% 7.74% 0.32% 4.54% 2.86%
2026/03/27 26.74% 3.7% 2.85% 0% 12.76% 8.65% 3.12% 0.54% 0.88% 2.03%
2026/03/28 9.4% 4.93% 14.11% 0% 23.66% 2.03% 1.72% 7.28% 19.22% 3.25%
2026/03/29 0% 5.47% 0.01% 11.85% 15.88% 13.18% 0% 2.4% 0% 2.02%
2026/03/30 24.48% 5.42% 17.3% 5.76% 19.43% 5.84% 5.48% 0% 0% 0%
2026/03/31 59.45% 3.98% 3.92% 3.88% 3.74% 2.15% 1.57% 1.23% 0.1% 0%
  • valero.com
  • atlascopco.com
  • exxonmobil.com
  • bluerhino.com
  • citgofleetcard.com
  • petro.com
  • flamekingproducts.com
  • pcpropane.com
  • exxon.com
  • amerigas.com

Copyright © Adthena. All rights reserved.

Valero’s spend peaked at 59.45 on March 31, while ExxonMobil fluctuated, ending at 3.92. Blue Rhino saw a mid-month surge, closing at 3.88.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 55
2026/03/02 59
2026/03/03 55
2026/03/04 55
2026/03/05 62
2026/03/06 55
2026/03/07 52
2026/03/08 55
2026/03/09 52
2026/03/10 51
2026/03/11 47
2026/03/12 48
2026/03/13 50
2026/03/14 51
2026/03/15 43
2026/03/16 65
2026/03/17 67
2026/03/18 65
2026/03/19 57
2026/03/20 56
2026/03/21 43
2026/03/22 54
2026/03/23 57
2026/03/24 58
2026/03/25 55
2026/03/26 52
2026/03/27 61
2026/03/28 50
2026/03/29 47
2026/03/30 43
2026/03/31 58

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 67 on March 17. The month concluded with a stable 58 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxon.com 9.05%
sunocolp.com 4.33%
citgofleetcard.com 1.27%
suburbanpropane.com 0.97%
petro.com 0.89%
pcpropane.com -1.24%
amerigas.com -1.43%
exxonmobil.com -2.21%
bluerhino.com -2.69%
valero.com -5.74%

Copyright © Adthena. All rights reserved.

Exxon.com surged with a 9.05% click share increase, while valero.com dropped by 5.74%. Sunocolp.com rose 4.33%, contrasting bluerhino.com’s 2.69% decline.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date valero.com exxonmobil.com sunocolp.com bluerhino.com citgofleetcard.com flamekingproducts.com lowes.com pcpropane.com exxon.com amerigas.com
2026/03/01 0% 27.22% 0% 0% 2.98% 8.98% 2.39% 0.4% 9.07% 0%
2026/03/02 10.37% 23.05% 0% 0% 3.78% 13.98% 18.63% 2.77% 0% 1.61%
2026/03/03 23.8% 17.64% 0% 4.34% 0.01% 14.15% 3.63% 0% 8.82% 1.33%
2026/03/04 0% 25.5% 0% 7.86% 0.01% 19.27% 12.24% 2.04% 1.1% 1.45%
2026/03/05 4.22% 37.57% 0% 5.03% 6.16% 12.51% 4.97% 1.54% 1.51% 2.65%
2026/03/06 16.93% 53.82% 0% 0.36% 0% 5.57% 1.06% 0% 0% 3.66%
2026/03/07 19.42% 21.63% 0% 11.42% 3.55% 5.39% 0.86% 5.31% 0% 11.34%
2026/03/08 13.57% 15.09% 0% 4.71% 2.48% 8.32% 2.36% 4.68% 0.02% 9.52%
2026/03/09 0% 10.6% 0% 21.67% 0.01% 5.01% 2.56% 5.88% 21.14% 13.83%
2026/03/10 15.14% 16.83% 0% 1.24% 0.01% 19.6% 1.86% 0.67% 0% 5.43%
2026/03/11 10.74% 23.88% 7.96% 6.03% 0% 7.55% 3.61% 12.06% 0.77% 5.06%
2026/03/12 0.53% 17.83% 0% 19.59% 11.7% 4.52% 4.25% 2.43% 1.03% 7.56%
2026/03/13 0% 20.95% 6.97% 13.13% 13.72% 6.17% 3.86% 0.63% 0% 4.24%
2026/03/14 0% 28.62% 0% 0.56% 9.33% 7.12% 2.88% 4.62% 0% 4.9%
2026/03/15 27.92% 31.08% 0% 0% 10.18% 9.67% 2.16% 0.37% 0% 6.15%
2026/03/16 18.48% 0% 0% 0.45% 0% 7.22% 13.72% 10.94% 0.62% 2.47%
2026/03/17 23.26% 8.62% 5.75% 4.58% 2.83% 13.89% 3.66% 3.21% 8.62% 0.43%
2026/03/18 21.47% 0% 0% 0% 7.71% 15.4% 8.93% 0% 0.42% 7.72%
2026/03/19 0% 24.29% 16.19% 0% 11.96% 9.68% 1.87% 0.6% 0.53% 5.01%
2026/03/20 0.38% 12.96% 25.91% 0% 8.5% 18.31% 2.34% 0.17% 0% 8.75%
2026/03/21 0% 27.41% 0% 0% 0.02% 12.58% 3.03% 6.58% 0% 6.14%
2026/03/22 8.2% 45.71% 6.08% 0.24% 8.98% 3.23% 1.27% 1.32% 9.12% 2.75%
2026/03/23 0% 24.44% 8.15% 0% 4.01% 10.14% 1.49% 4.48% 12.22% 6.27%
2026/03/24 12.51% 13.91% 0% 0% 0.01% 6.28% 1.49% 0% 37.92% 0.28%
2026/03/25 0% 48.98% 0% 0.52% 6.43% 23.99% 4.8% 0.45% 0.42% 4.3%
2026/03/26 0% 33.73% 11.24% 0.89% 0.01% 16.61% 3.27% 0.27% 2.23% 1.93%
2026/03/27 21.97% 12.25% 0% 0% 12.02% 8.6% 1.29% 0.48% 0.53% 1.69%
2026/03/28 5.29% 23.56% 0% 0% 11.57% 1.63% 1.11% 7.92% 26.86% 2.91%
2026/03/29 0% 0.01% 0% 12.71% 8.48% 0% 4.16% 2.8% 0% 1.25%
2026/03/30 19.67% 29.17% 0% 7.75% 9.57% 9.13% 1.12% 0% 0% 0%
2026/03/31 47.75% 15.17% 10.11% 4.26% 4.08% 2.87% 1.66% 0.67% 0.03% 0%
  • valero.com
  • exxonmobil.com
  • sunocolp.com
  • bluerhino.com
  • citgofleetcard.com
  • flamekingproducts.com
  • lowes.com
  • pcpropane.com
  • exxon.com
  • amerigas.com

Copyright © Adthena. All rights reserved.

Valero’s impression share fluctuated, peaking at 47.75% on March 31. ExxonMobil saw highs and lows, ending at 15.17%. SunocoLP, Blue Rhino, and others showed varied trends, with Flame King peaking mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Exxon™ Rewards https://www.exxon.com

    Mobil™ Rewards — If you're looking for Mobil™ rewards, join the Exxon Mobil Rewards+™ program today! If you're looking for Exxon™ rewards, join the Exxon Mobil...

  2. 2
    Range, Gas Leak Detector - 340LL9 | MS-SNOOP-8OZ - Grainger https://www.grainger.com

    Find Safety, Material Handling, Electrical Products & More on the Official Grainger® Site.

  3. 3
    Get Water Heater Installed - Free Haul Away Included https://www.lowes.com

    Same Or Next Day Water Heater Installation. Have Your Water Heater Installed Through Lowe's®...

  4. 4
    Spire | Natural Gas Appliances | Spire Natural Gas Company https://www.spireenergy.com

    Use Spire's Online Directory To Locate A Gas Contractor Today. Learn More. Use Our Online...

  5. 5
    Fluid Transfer Pumps - In Stock – Ships Today https://www.uline.com › drum-pump › fuel-transfer

    Dispense gasoline, kerosene and diesel. Aluminum die cast, explosion-proof motor. For fueling skid loaders, tractors and job site vehicles. 12' dispensing hose.

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In the competitive landscape of Google PPC, Exxon Mobil’s rewards program entices with loyalty benefits, while Grainger emphasizes safety and utility. Lowe’s offers convenience with water heater installations, Spire connects consumers to gas services, and Uline ensures efficient fuel transfer solutions.

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