US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.6663359901
62.3336640099
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 11%
Navigational 13%
Seasonal 0%
Local 5%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 91.13
exxonmobilfleetcards.com 4.2
valero.com 2.51
suburbanpropane.com 0.56
citgofleetcard.com 0.24
flamekingproducts.com 0.22
shell.us 0.13
atlascopco.com 0.11
bluerhino.com 0.11
lowes.com 0.11
others 0.68
  • exxonmobil.com - 91.13%
  • exxonmobilfleetcards.com - 4.2%
  • valero.com - 2.51%
  • suburbanpropane.com - 0.56%
  • citgofleetcard.com - 0.24%
  • flamekingproducts.com - 0.22%
  • shell.us - 0.13%
  • atlascopco.com - 0.11%
  • bluerhino.com - 0.11%
  • lowes.com - 0.11%
  • others - 0.68%

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ExxonMobil dominates with 91.13% click share, overshadowing others. ExxonMobilFleetCards.com follows at 4.2%, while Valero holds 2.51%. Suburban Propane, CitgoFleetCard, and others share the remaining pie.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com valero.com atlascopco.com bluerhino.com suburbanpropane.com flamekingproducts.com citgofleetcard.com exxonmobilfleetcards.com ferrellgas.com petro.com
2026/08/01 87.89% 0.89% 0.05% 0.01% 0% 0.04% 0.1% 10.56% 0.01% 0%
2026/08/02 85.58% 0.8% 0.07% 0.06% 0% 0.04% 0.44% 12.6% 0.01% 0.08%
2026/08/03 85.97% 0.35% 0.01% 0.05% 0% 0.03% 0.55% 12.86% 0% 0.02%
2026/08/04 89.99% 0.09% 0.03% 0.01% 0.05% 0.03% 0.26% 9.15% 0.02% 0.03%
2026/08/05 73.93% 0% 0.28% 0.73% 0.92% 0.97% 14.21% 0.09% 0.7% 0.43%
2026/08/06 34.48% 0.29% 3.79% 1.14% 5.41% 3.1% 29.5% 0.23% 5.76% 0.27%
2026/08/07 70.93% 5% 0% 0.14% 0.47% 0.26% 6.62% 9% 1.32% 0.63%
2026/08/08 0.02% 33.48% 0% 0.78% 3.37% 1.71% 37.05% 0% 0% 0.14%
2026/08/09 76.25% 18.44% 0.28% 0% 0% 0.51% 0% 0% 0.28% 0%
2026/08/10 0.33% 0% 7.45% 1.49% 0% 11.37% 29.41% 0% 6.65% 13.17%
2026/08/11 91.71% 0% 1.54% 0% 1.16% 0.76% 0% 0% 0.87% 0.02%
2026/08/12 84.16% 5.59% 1.71% 0.21% 2.67% 0.4% 0% 0.09% 0.11% 0%
2026/08/13 41.11% 14.98% 1.51% 0% 6.36% 1.34% 23.44% 0% 0% 1.29%
2026/08/14 34.97% 40.43% 2.56% 0% 4.68% 1.44% 0% 0% 0% 4.5%
2026/08/15 87.01% 5.19% 1.04% 1.68% 0.55% 0.41% 0% 0% 2.02% 0%
2026/08/16 59.01% 24.6% 0.8% 0% 4.24% 1.53% 0% 0% 1.93% 1.41%
2026/08/17 37.53% 42.26% 0% 0% 1.44% 3.1% 10.7% 0% 0% 0.06%
2026/08/18 86.44% 7.15% 0% 0.18% 3.04% 0.97% 0% 0% 0.12% 0.09%
2026/08/19 35.83% 40.34% 2.63% 0% 2.77% 0.57% 10.23% 0% 2.3% 0.06%
2026/08/20 67.18% 19.69% 1.82% 0% 2.89% 0.88% 0.01% 0% 0.72% 0.75%
2026/08/21 72.05% 11.67% 1.68% 0% 1.9% 0.45% 0.01% 0.05% 1.68% 1.27%
2026/08/22 78.33% 3.36% 1.17% 0.3% 1.03% 0.4% 5.12% 6.89% 0.26% 0.73%
2026/08/23 81.16% 3.11% 0.73% 0% 0.99% 0.18% 4.87% 6.61% 0.49% 0.11%
2026/08/24 87.58% 3.11% 0.72% 0.35% 1.13% 0.18% 4.76% 0% 0.24% 0%
2026/08/25 72.92% 18.77% 1.09% 0.91% 0.64% 0.26% 2.36% 0% 0% 0.81%
2026/08/26 83.9% 7.07% 0.35% 0.66% 0.74% 0.22% 2.72% 0% 0.28% 0.38%
2026/08/27 88.93% 3.68% 0.37% 1.16% 1.21% 0.52% 0% 0% 0.38% 0.06%
2026/08/28 92.46% 0% 1.64% 1.06% 0.81% 0.25% 0% 0% 0.2% 0.18%
2026/08/29 83.19% 9.56% 0.98% 2.15% 1.23% 0.34% 0% 0% 0.14% 0.08%
2026/08/30 93.13% 3.03% 0.6% 0.08% 0.35% 0.17% 0% 0% 0.52% 0.09%
2026/08/31 83.98% 11.04% 0.95% 0.86% 0.56% 0.11% 0% 0% 0% 0%
  • exxonmobil.com
  • valero.com
  • atlascopco.com
  • bluerhino.com
  • suburbanpropane.com
  • flamekingproducts.com
  • citgofleetcard.com
  • exxonmobilfleetcards.com
  • ferrellgas.com
  • petro.com

Copyright © Adthena. All rights reserved.

ExxonMobil dominated August with fluctuating spend, peaking at 93.13. Valero surged mid-month, while Citgo Fleet Card spiked early. By month’s end, ExxonMobil maintained a strong lead.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 70
2026/08/02 68
2026/08/03 58
2026/08/04 73
2026/08/05 62
2026/08/06 54
2026/08/07 48
2026/08/08 52
2026/08/09 47
2026/08/10 48
2026/08/11 51
2026/08/12 49
2026/08/13 47
2026/08/14 56
2026/08/15 44
2026/08/16 43
2026/08/17 45
2026/08/18 44
2026/08/19 43
2026/08/20 49
2026/08/21 51
2026/08/22 53
2026/08/23 53
2026/08/24 49
2026/08/25 52
2026/08/26 50
2026/08/27 47
2026/08/28 62
2026/08/29 56
2026/08/30 53
2026/08/31 44

Copyright © Adthena. All rights reserved.

August began with 70 advertisers, fluctuating throughout the month, peaking at 73 on August 4th. The month concluded with 44 advertisers, indicating a decline.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
valero.com 8.61%
suburbanpropane.com 1.98%
bluerhino.com 0.5%
atlascopco.com 0.44%
shell.us 0.29%
amerigas.com -0.03%
parmanenergy.com -0.04%
garstlp.com -0.05%
exxonmobilfleetcards.com -3.15%
exxonmobil.com -10.31%

Copyright © Adthena. All rights reserved.

Valero.com surged with an 8.61% click share increase, while exxonmobil.com faced a significant drop of 10.31%. Suburbanpropane.com gained 1.98%, contrasting with exxonmobilfleetcards.com’s 3.15% decline.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxonmobil.com valero.com georgiagas.com bluerhino.com suburbanpropane.com uline.com flamekingproducts.com lowes.com citgofleetcard.com exxonmobilfleetcards.com
2026/08/01 63.37% 1.87% 0% 0.02% 0% 0.09% 0.21% 0.11% 0.13% 33.14%
2026/08/02 58.77% 1.45% 0% 0.13% 0% 0.07% 0.21% 0.11% 0.58% 38%
2026/08/03 59.07% 1.01% 0% 0.11% 0.01% 0.03% 0.14% 0.13% 0.74% 38.55%
2026/08/04 67.9% 0.14% 0% 0.01% 0.07% 0.06% 0.18% 0.08% 0.39% 30.24%
2026/08/05 56.25% 0% 0% 1.73% 2.05% 0.88% 4.53% 3.42% 19.34% 0.16%
2026/08/06 26.95% 0.13% 0% 0.78% 5.91% 1.34% 10.49% 6.38% 26.46% 0.24%
2026/08/07 44.94% 11.34% 0% 0.16% 0.65% 0.49% 1.24% 1.65% 7.36% 22.47%
2026/08/08 0.01% 28.5% 0% 0.45% 3.37% 1.91% 6.82% 9.5% 30.69% 0%
2026/08/09 68.32% 18.3% 0% 0% 0% 0.09% 3.52% 1.07% 0% 0%
2026/08/10 0.22% 0% 0% 1.57% 0% 0.83% 34.88% 6.34% 21.2% 0%
2026/08/11 84.22% 0% 0% 0% 2.27% 0.78% 4.1% 0.48% 0% 0%
2026/08/12 72.17% 8.85% 0% 0.26% 4.86% 0.58% 2.35% 0.88% 0% 0.16%
2026/08/13 33.42% 14.92% 0% 0% 7.2% 2.98% 5.68% 2.89% 21.88% 0%
2026/08/14 35.79% 34.05% 0% 0% 5.27% 0.79% 5.33% 2.47% 0% 0%
2026/08/15 74.17% 8.28% 0% 4.79% 1% 0.13% 2.26% 0.59% 0% 0%
2026/08/16 47.94% 21.4% 0% 0% 6.46% 0.44% 6.15% 1.25% 0% 0%
2026/08/17 34.73% 31% 0% 0% 1.87% 1.75% 11.64% 0.95% 11.37% 0%
2026/08/18 71.81% 10.68% 0% 0.17% 5.16% 0.72% 4.84% 2.07% 0% 0%
2026/08/19 37.27% 33.26% 0% 0% 4.01% 0.18% 2.34% 0.33% 12.2% 0%
2026/08/20 60.02% 15.16% 0% 0% 4.85% 0.7% 3.78% 3.94% 0% 0%
2026/08/21 50.56% 22.95% 0% 0% 2.72% 0.47% 1.83% 0.6% 0% 0.07%
2026/08/22 57.99% 4.36% 2.12% 0.37% 1.56% 0.44% 1.56% 0.97% 6.33% 19.33%
2026/08/23 60.87% 4.53% 0.27% 0% 1.64% 0.29% 0.91% 0.51% 6.64% 20.29%
2026/08/24 79.33% 5.1% 0% 0.42% 2.14% 0.26% 1.06% 0.24% 7.42% 0%
2026/08/25 63.49% 18.95% 0% 4% 1.14% 0.19% 1.4% 1.55% 3.47% 0%
2026/08/26 73.53% 11% 0% 0.8% 1.32% 0.59% 1.06% 0.93% 4.01% 0%
2026/08/27 71.89% 5.35% 7.9% 2.83% 2.05% 0.22% 2.3% 1.16% 0% 0%
2026/08/28 84.47% 0% 0% 2.74% 1.52% 0.36% 1.19% 0.12% 0% 0%
2026/08/29 73.94% 9.43% 3.48% 5.76% 2.13% 0.57% 1.58% 0.25% 0% 0%
2026/08/30 87.28% 4.91% 0% 0.26% 0.66% 0.2% 0.92% 0.23% 0% 0%
2026/08/31 76.51% 12.29% 4.12% 2.18% 1.01% 0.52% 0.5% 0.26% 0% 0%
  • exxonmobil.com
  • valero.com
  • georgiagas.com
  • bluerhino.com
  • suburbanpropane.com
  • uline.com
  • flamekingproducts.com
  • lowes.com
  • citgofleetcard.com
  • exxonmobilfleetcards.com

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ExxonMobil’s impression share fluctuated significantly, peaking at 87.28% on August 30. Valero saw a notable rise mid-month, while CitgoFleetCard had intermittent spikes. The month ended with ExxonMobil leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    C & D Hardware & Gifts - Propane Refills & Accessories https://www.doitbest.com

    Propane, coolers, fire pits, and more. Available locally now. Stop by today for patio sets, grills, and...

  2. 2
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil

    Energy Solutions That Matter — A global energy company advancing technology, reliability, and lower emissions. Learn how ExxonMobil is fueling progress safely and responsibly worldwide. Reliable Energy Supply.

  3. 3
    Apply Now | Exxon Mobil BusinessPro Card https://www.exxonmobilfleetcards.com

    Fuel Anywhere—and Save at Exxon and Mobil Locations. It's Fuel Expense Tracking Made Easy. Use Detailed Reporting. Get Real-Time Alerts.

  4. 4
    Suburban Propane https://www.suburbanpropane.com

    Official Website — Specializing in Propane, Heating Oil & Refined Fuels. For More Info, Contact Us! Providing Prompt Reliable Services 24/7. To Meet Your Energy Needs, Call Us Now! Red Cross Partnership. Worry-free Auto-delivery. SuburbanCares™. 24/7/365 Customer Support. 675 Locations. Over 95 Yrs of Experience.

  5. 5
    Valero https://www.valero.com › valero › learn-more

    Advancing the Future — America's largest independent refinery keeps pumps full and businesses pumping. We volunteer in our towns. Because, we believe, good neighbors make great communities. Being Good Neighbors.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five top-performing text ads stand out with distinct themes and messaging. C & D Hardware & Gifts highlights local availability of propane and outdoor essentials, enticing customers with convenience. ExxonMobil emphasizes global energy solutions, focusing on technology and reliability. Their BusinessPro Card ad targets businesses with fuel expense tracking benefits. Suburban Propane showcases its extensive experience and 24/7 service, appealing to reliability seekers. Valero, America’s largest independent refinery, promotes community involvement, reinforcing its commitment to being a good neighbor.

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