US Energy, Utilities & Waste - Oil and Gas - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	13.65
acehardware.com	11.12
walmart.com	9.83
homedepot.com	8.66
flamekingproducts.com	5.94
lowes.com	5.75
northerntool.com	3.33
valero.com	2.98
uline.com	1.92
wawa.com	1.77
others	35.05

In the energy sector’s PPC landscape, Amazon leads with 13.65% click share, followed by Ace Hardware at 11.12%. Others collectively dominate with 35.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	acehardware.com	amazon.com	homedepot.com	walmart.com	flamekingproducts.com	uline.com	lowes.com	northerntool.com	petro.com	wawa.com
2025/02/01	15.83%	6.11%	7.2%	10.33%	3.81%	1.97%	4.34%	4.41%	0.69%	0%
2025/02/02	9.36%	12.02%	11.63%	11.97%	5.56%	2.3%	6.64%	1.21%	1.07%	0.05%
2025/02/03	14.69%	8.8%	7.76%	15.66%	4.81%	1.02%	7.16%	1.33%	2.16%	0%
2025/02/04	6.65%	9.49%	5.22%	7.7%	5.61%	2.86%	3.69%	2.54%	4.95%	0%
2025/02/05	9.2%	6.33%	12.82%	9.31%	4.89%	1.53%	3.95%	2.98%	1.49%	0.04%
2025/02/06	5.69%	10.7%	6.28%	7.93%	6.33%	7.29%	2.6%	4.1%	1.13%	1.26%
2025/02/07	3.81%	10.7%	13.41%	7.27%	5.89%	6.09%	6.6%	5.76%	4.21%	0%
2025/02/08	8.22%	7.06%	9.22%	16.97%	1.51%	4.32%	6.66%	5.39%	2.48%	0%
2025/02/09	7.49%	8.38%	6.98%	10.44%	3.88%	3.45%	4.85%	3.52%	1.26%	0%
2025/02/10	6.72%	11.95%	6.58%	7.89%	4.55%	4.54%	4.15%	1.75%	2.13%	1.5%
2025/02/11	21.13%	11.21%	4.93%	11.11%	2.68%	5.41%	6.32%	2.12%	0.99%	0%
2025/02/12	10.99%	9.1%	7.03%	9.26%	3.46%	3.4%	3.67%	1.95%	2.2%	0.01%
2025/02/13	3.87%	11.47%	8.37%	6.05%	3.28%	7.06%	6.1%	3.08%	2.84%	0%
2025/02/14	10.92%	11.33%	8.53%	13.16%	2.67%	3.42%	8.36%	5.88%	0.9%	0%
2025/02/15	11.52%	9.22%	9.87%	14.3%	2.82%	4.04%	6.92%	5.68%	1.16%	0%
2025/02/16	8.67%	8.8%	7.11%	13%	2.32%	3.17%	9.54%	6.9%	0.1%	0%
2025/02/17	9.02%	12.41%	6.81%	13.4%	3.78%	4.91%	4.61%	1.62%	0.88%	0%
2025/02/18	4.06%	10.2%	6.43%	9.5%	3.85%	4.39%	4.61%	2.76%	3.28%	2.28%
2025/02/19	5.99%	11.26%	6.24%	10.39%	1.92%	3.37%	3.7%	2.35%	3.28%	17.87%
2025/02/20	11.76%	8.18%	5.91%	7.65%	1.94%	4.11%	4.83%	1.78%	0.6%	6.16%
2025/02/21	4.87%	10.45%	7.11%	12.62%	2.45%	4.69%	4.36%	3.33%	1.75%	0.36%
2025/02/22	7.29%	15.26%	6.02%	6.97%	5.5%	4.74%	4.82%	1.98%	1.52%	0.85%
2025/02/23	12.95%	10.08%	5.56%	5.62%	5.88%	3.73%	3.92%	1.78%	4.7%	1.87%
2025/02/24	16.66%	8.59%	4.95%	8.77%	6.61%	4.84%	3.99%	2.45%	3.22%	0.82%
2025/02/25	11.12%	8.59%	5.52%	10.36%	7.29%	4.02%	3.22%	8.29%	1.52%	7.01%
2025/02/26	20.08%	7.32%	9.08%	10.02%	4.29%	3.59%	3.88%	2%	0.25%	0%
2025/02/27	14.7%	12.66%	5.58%	8.14%	4.01%	4.16%	4.48%	8.79%	0.81%	0.48%
2025/02/28	27.74%	8.29%	7.13%	6.55%	4.22%	3.31%	2.18%	2.07%	0.27%	0%

Ace Hardware’s PPC spend fluctuated, peaking at 27.74% on February 28. Amazon maintained steady spending, while Home Depot’s share dipped. Walmart’s spend peaked mid-month, and Flame King Products saw a late surge.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	343
2025/02/02	329
2025/02/03	339
2025/02/04	340
2025/02/05	335
2025/02/06	310
2025/02/07	295
2025/02/08	285
2025/02/09	289
2025/02/10	318
2025/02/11	294
2025/02/12	306
2025/02/13	300
2025/02/14	331
2025/02/15	276
2025/02/16	297
2025/02/17	340
2025/02/18	298
2025/02/19	330
2025/02/20	315
2025/02/21	308
2025/02/22	317
2025/02/23	327
2025/02/24	304
2025/02/25	312
2025/02/26	276
2025/02/27	240
2025/02/28	275

February saw a fluctuating trend in distinct advertisers, starting at 343 and ending at 275. Mid-month, numbers dipped to 276, with a notable low of 240 on the 27th.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wawa.com	3.07%
acehardware.com	2.52%
exxon.com	1.23%
shell.us	1.2%
amazon.com	0.58%
lowes.com	-0.81%
bayviefurnitur.shop	-0.94%
tractorsupply.com	-1.49%
homedepot.com	-1.83%
valero.com	-2.88%

Wawa.com surged with a 3.07% click share increase, while valero.com dropped by 2.88%. Acehardware.com also rose by 2.52%, contrasting homedepot.com’s 1.83% decline.

Campaign Efficiency

US Energy, Utilities & Waste - Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	acehardware.com	amazon.com	homedepot.com	walmart.com	flamekingproducts.com	lowes.com	northerntool.com	uline.com	harborfreight.com	wawa.com
2025/02/01	18.93%	7.63%	7.84%	9.41%	4.47%	5.59%	5.17%	1.44%	1.99%	0%
2025/02/02	9.78%	12.73%	11.35%	11.26%	5.6%	7.4%	1.51%	1.71%	2.06%	0.08%
2025/02/03	12.44%	9.15%	8.57%	14.5%	5.02%	8.34%	1.56%	0.42%	0.83%	0%
2025/02/04	6.85%	11.7%	5.85%	8.86%	6.4%	4.75%	3.53%	1.69%	1.56%	0%
2025/02/05	10.05%	8.62%	13.13%	9.99%	6.23%	6.45%	3.46%	0.93%	1.99%	0.08%
2025/02/06	6.64%	13.1%	6.7%	8.39%	6.63%	3.43%	5.54%	4.85%	1.66%	2.63%
2025/02/07	4%	12.6%	12.1%	7.77%	6.61%	6.99%	6.09%	3.93%	2.05%	0%
2025/02/08	8.72%	8.63%	9.23%	15.06%	2.08%	8.54%	6.38%	3.12%	1.82%	0%
2025/02/09	7.21%	8.58%	6.65%	11.44%	3.7%	5.82%	4.15%	1.87%	1.94%	0%
2025/02/10	7.84%	13%	6.53%	9.41%	4.79%	5.56%	2.09%	2.36%	1.14%	2.25%
2025/02/11	20.82%	11.09%	5.81%	11.44%	3.17%	7.86%	2.41%	2.95%	0.81%	0%
2025/02/12	13.13%	10.73%	7.43%	9.83%	3.77%	5.2%	2.58%	2.2%	1.49%	0.03%
2025/02/13	4.87%	12.52%	9.33%	7.21%	3.03%	7%	4.54%	4.44%	1.85%	0%
2025/02/14	10.19%	12.14%	7.96%	14.03%	2.88%	9.76%	5.24%	2.29%	1.92%	0%
2025/02/15	11.59%	9.06%	9.86%	13.85%	2.72%	8.2%	5.74%	2.2%	2.09%	0%
2025/02/16	9.29%	10.48%	7.6%	11.3%	2.33%	10.81%	6.22%	2.52%	2.1%	0.51%
2025/02/17	9.31%	12.99%	7.11%	13.33%	3.81%	6.54%	2.42%	3.25%	1.64%	0%
2025/02/18	4.24%	10.35%	6.12%	9.26%	3.67%	5.71%	3.56%	2.81%	0.76%	2.27%
2025/02/19	6.02%	12.77%	6.48%	10.17%	1.81%	4.59%	3.22%	2.38%	1.19%	16.26%
2025/02/20	12.93%	10.25%	6.74%	8.23%	2.22%	5.61%	2.44%	2.35%	1.73%	5.56%
2025/02/21	5.71%	11.31%	8.01%	14.29%	2.56%	5.33%	4.11%	3.42%	1.35%	0.63%
2025/02/22	10.48%	16.45%	6.35%	8.88%	6.35%	5.35%	2.53%	2.75%	1.53%	1.26%
2025/02/23	12.25%	12.16%	5.48%	6.2%	6.95%	4.36%	2.53%	2.15%	1.78%	1.82%
2025/02/24	16.59%	9.84%	5.44%	9.77%	7.76%	4.72%	3.26%	2.7%	1.19%	1.26%
2025/02/25	10.44%	10.31%	5.75%	8.73%	7.08%	4.27%	7.67%	2.87%	0.62%	12.19%
2025/02/26	22.91%	9.4%	8.46%	9.62%	5.75%	4.61%	2.66%	2.35%	0.68%	0%
2025/02/27	15.64%	13.36%	5.93%	8.22%	4.65%	5.73%	8.93%	2.67%	0.7%	1.31%
2025/02/28	28.53%	9.3%	7.57%	7.24%	4.91%	3.32%	2.59%	1.83%	0.81%	0%

In February 2025, acehardware.com saw fluctuating impressions, peaking at 28.53% on the 28th. Amazon maintained steady visibility, while homedepot.com and walmart.com experienced moderate variations. Flamekingproducts.com and lowes.com had lower shares, with wawa.com and harborfreight.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Ace Hardware Has Propane - Refill Your Tank with Ace https://www.acehardware.com
Propane Tank & Exchange At Your Local Ace Hardware. Find A Store Near You & Shop Today!
2
Filled Propane Tank on Amazon - Low Priced Filled Propane Tank https://www.amazon.com › lawn-garden
Read Customer Reviews & Find Best Sellers. Fast Free Delivery w/Amazon Prime.
3
Full Propane Tank Lowes https://www.lowes.com
Lowe's®: In-Store & Online — Buy Full Propane Tank Lowes Online & Pickup Today Or Get Free Delivery On Orders above $45
4
Free Powerful Futures Platform | Trade Crude Oil Futures Today https://www.ninjatrader.com
Trade Crude Oil Futures (CL) & Micro Crude Oil Futures (MCL). 100+ Free Tools. Low Fees. Highly Liquid WTI Crude Oil Futures.
5
Propane Refill | Tractor Supply Co https://www.tractorsupply.com
Get ready for spring with TSC tools, equipment & supplies. Shop low prices on top brands like...

In the competitive landscape of Google PPC, the top-performing text ads reveal a fascinating narrative. Ace Hardware, Amazon, Lowe’s, and Tractor Supply Co. dominate the propane market with convenience-focused messaging, emphasizing local availability, fast delivery, and competitive pricing. Meanwhile, NinjaTrader stands out by targeting the oil futures market, highlighting its powerful trading platform and low fees. These ads collectively showcase a blend of accessibility, affordability, and specialized services, capturing diverse consumer needs.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Energy, Utilities & Waste - Oil and Gas - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Energy, Utilities & Waste - Oil and Gas brands

Share of Spend for the top 10 US Energy, Utilities & Waste - Oil and Gas brands

Competitor Count for US Energy, Utilities & Waste - Oil and Gas

Market Loss & Market Gains for US Energy, Utilities & Waste - Oil and Gas

US Energy, Utilities & Waste - Oil and Gas Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Oil and Gas

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena