US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.3649946638
77.6350053362
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 17%
Navigational 3%
Seasonal 0%
Local 10%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 69.33
valero.com 8.99
sunocolp.com 4.11
flamekingproducts.com 1.86
atlascopco.com 1.71
petro.com 1.6
citgofleetcard.com 1.55
amerigas.com 1.49
suburbanpropane.com 1.34
uline.com 0.88
others 7.14
  • exxonmobil.com - 69.33%
  • valero.com - 8.99%
  • sunocolp.com - 4.11%
  • flamekingproducts.com - 1.86%
  • atlascopco.com - 1.71%
  • petro.com - 1.6%
  • citgofleetcard.com - 1.55%
  • amerigas.com - 1.49%
  • suburbanpropane.com - 1.34%
  • uline.com - 0.88%
  • others - 7.14%

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ExxonMobil dominates with 69.33% click share, overshadowing Valero’s 8.99%. Sunoco LP follows at 4.11%, while ‘others’ collectively hold 7.14%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com atlascopco.com uline.com grainger.com flamekingproducts.com petro.com citgofleetcard.com amerigas.com exxonmobilfleetcards.com valero.com
2026/04/01 0.03% 4.89% 5.6% 5.29% 6.14% 2.08% 18.17% 2.56% 0.08% 31.1%
2026/04/02 60.99% 4.21% 1.97% 5.11% 2.89% 0% 0.05% 0.48% 0.01% 10.78%
2026/04/03 38.3% 2.42% 1.67% 1.2% 2.73% 5.38% 10.52% 1.38% 0.05% 28.48%
2026/04/04 32.12% 3.01% 1.05% 0% 1.16% 6.55% 4.55% 4.25% 0% 23.33%
2026/04/05 44.48% 4.67% 1.27% 0% 0% 6.53% 12.49% 6.42% 0% 0%
2026/04/06 28.28% 4.27% 4.07% 3.56% 4.15% 2.94% 6.57% 2.97% 0.01% 23.53%
2026/04/07 53.08% 3.87% 2.81% 3.26% 3.02% 8.29% 3.32% 5.45% 0.01% 0%
2026/04/08 38.7% 4.06% 1.47% 1.65% 2.94% 0% 6.44% 1.68% 28.24% 0%
2026/04/09 65.64% 2.35% 1.86% 2.26% 1.99% 1.52% 3.85% 1.58% 0.07% 0%
2026/04/10 61.71% 2.95% 1.68% 2.45% 1.08% 6.73% 0.03% 6.92% 0.06% 0%
2026/04/11 77.55% 2.66% 0.96% 0.03% 0.33% 1.98% 7.3% 4.75% 0% 0%
2026/04/12 70.14% 6.44% 1.31% 0.05% 0.82% 2.85% 0.03% 4.9% 0% 0%
2026/04/13 47.48% 5.92% 1.72% 2.02% 1.89% 3.29% 6.13% 4.42% 0% 0%
2026/04/14 55.8% 2.47% 3.08% 1.12% 1.71% 6.5% 12.5% 3.99% 0% 0%
2026/04/15 52.36% 4.31% 4.94% 2.97% 3.12% 4.33% 0.05% 3.55% 0.2% 0%
2026/04/16 75.51% 2.87% 1.43% 1.83% 2.94% 5.11% 0.03% 3.78% 0% 0%
2026/04/17 62.09% 7.8% 1.95% 1.07% 3.54% 0.81% 8.39% 2.29% 0% 0%
2026/04/18 53.66% 2.56% 2.7% 0.02% 0.82% 2.22% 18.82% 6.81% 0% 0%
2026/04/19 86.63% 0% 0.69% 0.02% 0.08% 0% 0.02% 3.15% 0% 0%
2026/04/20 43.25% 6.53% 0.53% 1.16% 1.56% 4.77% 0.03% 2.15% 22.64% 0%
2026/04/21 53.24% 1.64% 2.12% 7.08% 2.94% 1% 10.78% 3.44% 0% 5.47%
2026/04/22 61.78% 0.95% 0.73% 1.41% 1.32% 2.37% 12.47% 6.18% 0% 0%
2026/04/23 44.24% 6.34% 2.89% 3.45% 0.65% 2.31% 0.02% 5.75% 0% 0%
2026/04/24 30.85% 5.89% 2.15% 1.38% 4.2% 3.62% 14.44% 8.02% 0% 0%
2026/04/25 77.86% 3.84% 0.26% 0.02% 1.21% 3.02% 0.01% 2.89% 0% 0%
2026/04/26 42.55% 4.11% 0% 0.02% 0% 0.8% 3.78% 3.27% 0% 38.03%
2026/04/27 57.44% 4.73% 1.32% 1.48% 0.61% 4.08% 8.69% 0.01% 0% 0%
2026/04/28 49.29% 2.35% 0.9% 1.61% 1.79% 5.41% 5.76% 2.22% 0% 16.04%
2026/04/29 58.68% 2.89% 1.32% 1.95% 4.48% 0.33% 0% 0.69% 0% 10.77%
2026/04/30 45.7% 8.78% 3.12% 2.15% 1.77% 0.34% 0.01% 0% 0% 0%
  • exxonmobil.com
  • atlascopco.com
  • uline.com
  • grainger.com
  • flamekingproducts.com
  • petro.com
  • citgofleetcard.com
  • amerigas.com
  • exxonmobilfleetcards.com
  • valero.com

Copyright © Adthena. All rights reserved.

ExxonMobil’s PPC spend surged mid-April, peaking at 86.63 on the 19th. Valero’s spend fluctuated, ending with a high of 38.03 on the 26th. Amerigas saw a peak on the 24th at 8.02, while CitgoFleetCard’s spend was inconsistent, with notable highs and lows.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 52
2026/04/02 58
2026/04/03 55
2026/04/04 58
2026/04/05 53
2026/04/06 70
2026/04/07 68
2026/04/08 56
2026/04/09 61
2026/04/10 61
2026/04/11 51
2026/04/12 54
2026/04/13 49
2026/04/14 49
2026/04/15 56
2026/04/16 48
2026/04/17 50
2026/04/18 53
2026/04/19 44
2026/04/20 44
2026/04/21 48
2026/04/22 47
2026/04/23 50
2026/04/24 53
2026/04/25 39
2026/04/26 38
2026/04/27 52
2026/04/28 49
2026/04/29 51
2026/04/30 53

Copyright © Adthena. All rights reserved.

April began with 52 advertisers, peaking at 70 on the 6th. A decline followed, reaching a low of 38 on the 26th. The month concluded with 53 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxonmobil.com 8.74%
phillips66gas.com 0.61%
shell.us 0.41%
valero.com 0.36%
griffithenergyservices.com 0.27%
uline.com -0.32%
suburbanpropane.com -0.45%
pcpropane.com -0.62%
petro.com -1.46%
sunocolp.com -7.49%

Copyright © Adthena. All rights reserved.

ExxonMobil surged with an 8.74% click share increase, while Sunoco LP faced a significant drop of 7.49%.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxonmobil.com uline.com flamekingproducts.com grainger.com petro.com pcpropane.com citgofleetcard.com amerigas.com valero.com sunocolp.com
2026/04/01 0.02% 7.76% 13.3% 6.29% 1.25% 0.24% 9.83% 1.71% 32.92% 0%
2026/04/02 66.66% 2.51% 3.83% 4.93% 0.13% 0.4% 0.01% 0.45% 8.57% 0%
2026/04/03 40.44% 2.03% 3.76% 1.51% 2.91% 1% 6.5% 1.16% 29.06% 5.38%
2026/04/04 37.78% 1.36% 1.29% 0% 3.82% 0.95% 2.54% 3.21% 25.47% 12.58%
2026/04/05 52.63% 2% 0% 0% 4.68% 0.14% 8.47% 7.13% 0% 0%
2026/04/06 29.07% 5.01% 7.06% 5.86% 1.4% 2.73% 3.9% 2.37% 20.91% 5.17%
2026/04/07 53.09% 3.99% 4.75% 3.84% 4.96% 0% 3.56% 5.98% 0% 0%
2026/04/08 39.26% 2.12% 4.7% 1.25% 0% 1.18% 4.21% 1.32% 0% 20.93%
2026/04/09 58.78% 2.18% 4.09% 2.12% 1.02% 5.93% 1.97% 1.23% 0% 9.8%
2026/04/10 56.23% 1.82% 1.24% 2.64% 5.03% 0.67% 0.01% 6.65% 0% 15%
2026/04/11 82.44% 0.96% 0.24% 0.05% 0.97% 0% 4.92% 5.74% 0% 0%
2026/04/12 65.32% 1.15% 0.52% 0.07% 1.35% 0.16% 0% 2.96% 0% 17.42%
2026/04/13 56.28% 1.63% 3.04% 2.22% 1.94% 12.65% 3.02% 3.49% 0% 0%
2026/04/14 60.31% 4.14% 3.42% 1.56% 4.24% 0.16% 9.71% 4.56% 0% 0%
2026/04/15 52.55% 7.35% 5.6% 2.59% 2.76% 5.17% 0.01% 1.91% 0% 0%
2026/04/16 77.81% 1.67% 5.17% 1.52% 4.63% 0.1% 0% 2.45% 0% 0%
2026/04/17 68.78% 2.69% 5.41% 1.54% 0.54% 0% 6.15% 1.56% 0% 0%
2026/04/18 53.89% 3.99% 1.95% 0.04% 1.34% 2.13% 10.84% 5.95% 0% 0%
2026/04/19 84.73% 1.05% 0.19% 0.03% 0% 3.4% 0% 2.45% 0% 0%
2026/04/20 46.13% 0.58% 2.18% 0.7% 3.05% 0% 0.01% 1.56% 0% 0%
2026/04/21 60.38% 2.62% 5.13% 5.92% 0.96% 0% 5.4% 2.05% 8.15% 0%
2026/04/22 72.78% 0.68% 2.38% 0.95% 1.71% 1.92% 6.51% 2.33% 0% 0%
2026/04/23 49.21% 4.29% 1.46% 3.79% 2.3% 0.73% 0% 4.36% 0% 0%
2026/04/24 33.29% 3.17% 12.71% 1.7% 3.37% 1.12% 8.93% 5.89% 0% 0.44%
2026/04/25 81.52% 0.24% 3.4% 0.04% 1.8% 0.6% 0% 1.8% 0% 0%
2026/04/26 54.42% 0% 0% 0.03% 0.4% 0.22% 1.82% 2.07% 34.67% 0%
2026/04/27 67.83% 1.6% 1.34% 1.44% 3.33% 0.2% 4.55% 0% 0% 0%
2026/04/28 47.46% 1.04% 4.06% 1.79% 3.36% 2.54% 3.18% 1.4% 17.29% 0%
2026/04/29 60.15% 1.38% 9.9% 1.74% 0.32% 0% 0% 0.45% 10.96% 0%
2026/04/30 52.56% 3.21% 2.48% 1.84% 0.28% 0.13% 0% 0% 0% 0%
  • exxonmobil.com
  • uline.com
  • flamekingproducts.com
  • grainger.com
  • petro.com
  • pcpropane.com
  • citgofleetcard.com
  • amerigas.com
  • valero.com
  • sunocolp.com

Copyright © Adthena. All rights reserved.

ExxonMobil’s impression share fluctuated significantly, peaking at 84.73% on April 19. Valero and Uline showed lower, more stable shares. By month’s end, ExxonMobil led, while others maintained modest visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    CITGO Fuel Card - Apply Today to Start Saving https://www.citgofleetcard.com

    Fuel More Benefits for Your Business. CITGO Fuel Cards Help You Get More for Every Dollar.

  2. 2
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil › --

    Increasing Energy Efficiency — Partnering With Universities, Government Labs And Other Companies. Developing Scalable...

  3. 3
    Petro Homes Services - Propane Refill Provider https://www.petro.com

    For reliable propane delivery with no hidden delivery surcharge fees - Go with...

  4. 4
    Suburban Propane https://www.suburbanpropane.com › deals

    Official Website — Specializing in Propane, Heating Oil & Refined Fuels. For More Info, Contact Us! Serving communities today, leading the way to a sustainable tomorrow. Red Cross Partnership.

  5. 5
    Fluid Transfer Pumps - In Stock – Ships Today https://www.uline.com › drum-pumps

    Manual and electric drum pumps and faucets available in stainless steel, steel & plastic. Dispense liquids from drums without spilling a drop.

Copyright © Adthena. All rights reserved.

CITGO’s ad highlights fuel savings, ExxonMobil focuses on energy efficiency partnerships, Petro emphasizes transparent propane delivery, Suburban Propane showcases sustainability and community service, while Uline offers efficient fluid transfer solutions.

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