US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.4403556618
60.5596443382
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 10%
Seasonal 0%
Local 6%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 68.65
valero.com 9.34
citgofleetcard.com 4.76
lowes.com 1.75
exxonmobilfleetcards.com 1.59
uline.com 1.32
flamekingproducts.com 1.25
atlascopco.com 1.21
suburbanpropane.com 1.03
icis.com 0.99
others 8.11
  • exxonmobil.com - 68.65%
  • valero.com - 9.34%
  • citgofleetcard.com - 4.76%
  • lowes.com - 1.75%
  • exxonmobilfleetcards.com - 1.59%
  • uline.com - 1.32%
  • flamekingproducts.com - 1.25%
  • atlascopco.com - 1.21%
  • suburbanpropane.com - 1.03%
  • icis.com - 0.99%
  • others - 8.11%

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ExxonMobil dominates with 68.65% click share, overshadowing Valero’s 9.34%. Citgo Fleet Card follows at 4.76%, while ‘others’ collectively hold 8.11%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com citgofleetcard.com exxonmobilfleetcards.com atlascopco.com uline.com lowes.com grainger.com jmesales.com valero.com bluerhino.com
2026/06/01 40.55% 14.28% 16.75% 2.64% 4.15% 2.22% 2.98% 2.01% 0% 3.38%
2026/06/02 51.7% 9.06% 0% 2.43% 2.45% 2.13% 3.9% 1.46% 6.82% 0.14%
2026/06/03 51.35% 3.5% 9.95% 2.37% 1.65% 2.12% 2.42% 2.03% 5.78% 3.81%
2026/06/04 57.86% 6.11% 0% 1.47% 2.91% 2.34% 2.66% 1.27% 4.39% 2.26%
2026/06/05 48.96% 6.71% 11.05% 3.07% 3.66% 2.19% 2.41% 1.62% 3.48% 2.52%
2026/06/06 50.57% 12.51% 6.96% 3.41% 2.51% 2.16% 0.01% 0.88% 9.22% 0%
2026/06/07 70.31% 9.2% 0% 3.9% 1.83% 2.1% 0% 1.24% 5.38% 0.41%
2026/06/08 44.12% 2.63% 23.24% 2.69% 1.83% 1.26% 1.12% 0.2% 7.16% 0.25%
2026/06/09 45.95% 10.09% 14.74% 3.81% 2.58% 3.22% 3.73% 2.94% 0.39% 0.25%
2026/06/10 49.83% 12.6% 0% 2% 2.14% 1.9% 1.91% 1.22% 14.12% 0.24%
2026/06/11 47.1% 9.01% 0% 1.7% 3.26% 1.81% 2.24% 1.25% 16.66% 2.8%
2026/06/12 44.62% 12.05% 0% 2.77% 2.17% 2.14% 0.18% 0.84% 18.59% 1.34%
2026/06/13 49.2% 29.37% 0% 5.41% 2.95% 3.69% 0.01% 2.24% 0% 0%
2026/06/14 63.06% 11.13% 0% 2.91% 2.2% 1.58% 1.12% 0.35% 9.25% 0%
2026/06/15 47.2% 7.52% 10.73% 1.37% 1.64% 2.11% 2.37% 2.16% 0% 0.16%
2026/06/16 65.15% 7.67% 0% 3.85% 3.6% 2.83% 1.18% 0.58% 0% 2.47%
2026/06/17 56.76% 16.04% 0% 2.13% 2.61% 2.24% 1.69% 1.23% 5.62% 1.42%
2026/06/18 58.23% 1.86% 0% 2.75% 3.22% 2.49% 1.57% 1.44% 6.18% 0.4%
2026/06/19 70.46% 12.84% 0% 2.17% 2.38% 1.92% 1.63% 1.11% 0% 1.01%
2026/06/20 60.69% 11.73% 7.32% 3.16% 0.77% 0.44% 0.01% 0.25% 7.79% 0.26%
2026/06/21 56.54% 6.36% 13.26% 2.09% 0.31% 0.3% 0% 0.01% 0% 0.12%
2026/06/22 51.62% 4.95% 25.74% 3.79% 0.27% 0.3% 0.28% 0.01% 8.89% 0.33%
2026/06/23 56.87% 19.36% 0% 3.37% 1.19% 0.72% 1.13% 1.11% 0% 6.71%
2026/06/24 71% 0% 0% 2.33% 0.94% 0.38% 2.53% 0.3% 11.1% 0%
2026/06/25 52.66% 12.98% 0% 3.38% 0.78% 0.13% 0.24% 0.26% 15.11% 1.55%
2026/06/26 72.74% 4.95% 0% 2.67% 0.5% 0.5% 1.34% 0.27% 10.67% 0.11%
2026/06/27 57.28% 6.32% 7.89% 1.75% 0.86% 0.24% 0.01% 0% 18.84% 0.14%
2026/06/28 35.08% 13.36% 0% 1.68% 1.24% 0.32% 0.01% 0.03% 25.86% 0%
2026/06/29 62.75% 7.82% 8.92% 1.55% 0.94% 0.61% 0.47% 0.02% 0% 0.37%
2026/06/30 65.8% 16.36% 2.03% 0.55% 0.37% 0.16% 0.13% 0.03% 0% 0%
  • exxonmobil.com
  • citgofleetcard.com
  • exxonmobilfleetcards.com
  • atlascopco.com
  • uline.com
  • lowes.com
  • grainger.com
  • jmesales.com
  • valero.com
  • bluerhino.com

Copyright © Adthena. All rights reserved.

ExxonMobil dominated June’s PPC landscape, peaking at 72.74% on June 26. Valero and Citgo showed fluctuating trends, while ExxonMobilFleetCards surged mid-month. The month concluded with ExxonMobil leading.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 81
2026/06/02 89
2026/06/03 91
2026/06/04 77
2026/06/05 76
2026/06/06 78
2026/06/07 74
2026/06/08 69
2026/06/09 80
2026/06/10 69
2026/06/11 60
2026/06/12 70
2026/06/13 58
2026/06/14 61
2026/06/15 73
2026/06/16 67
2026/06/17 73
2026/06/18 74
2026/06/19 65
2026/06/20 50
2026/06/21 47
2026/06/22 46
2026/06/23 51
2026/06/24 51
2026/06/25 55
2026/06/26 46
2026/06/27 43
2026/06/28 48
2026/06/29 61
2026/06/30 48

Copyright © Adthena. All rights reserved.

June began with 81 advertisers, peaking at 91 by June 3. A decline followed, reaching a low of 43 on June 27. The month concluded with 48 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxonmobil.com 6.01%
icis.com 2.36%
canyonstatepropane.com 0.48%
sagamoregas.com 0.26%
gassouth.com 0.15%
suburbanpropane.com -0.58%
uline.com -0.84%
flamekingproducts.com -1.01%
lowes.com -1.37%
valero.com -1.79%

Copyright © Adthena. All rights reserved.

ExxonMobil surged with a 6.01% click share increase, while ICIS rose by 2.36%. Valero faced a decline of 1.79%, and Lowe’s dropped by 1.37%.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxonmobil.com citgofleetcard.com exxonmobilfleetcards.com flamekingproducts.com uline.com lowes.com grainger.com jmesales.com valero.com bluerhino.com
2026/06/01 36.79% 10.35% 22.07% 3.81% 5.73% 3.4% 3.35% 2.01% 0% 3.72%
2026/06/02 51.32% 7.35% 0% 3.75% 3.53% 3.45% 5.62% 1.9% 6.54% 0.12%
2026/06/03 50.57% 2.54% 11.48% 4.08% 2.14% 4.19% 2.89% 2.26% 5.64% 3.09%
2026/06/04 58.41% 3.91% 0% 2.76% 3.53% 3.52% 3.32% 1.38% 4.67% 1.84%
2026/06/05 48.24% 4.15% 14% 4.44% 4.47% 4.55% 2.72% 1.67% 3.08% 1.8%
2026/06/06 49.48% 8.94% 9.89% 2.16% 3.13% 3.3% 0.01% 0.98% 8.83% 0%
2026/06/07 73.45% 6.81% 0% 0.11% 2.48% 3.62% 0.01% 1.32% 5.38% 0.34%
2026/06/08 42.31% 2.43% 28.2% 1.85% 2.53% 2.38% 1.33% 0.25% 5.57% 0.22%
2026/06/09 44.21% 7.1% 17.97% 5.72% 2.92% 5.4% 3.98% 2.84% 0.52% 0.13%
2026/06/10 51.34% 9.28% 0% 2.73% 2.99% 3.35% 2.6% 1.53% 11.46% 0.15%
2026/06/11 46.36% 6.65% 0% 4.13% 4.23% 4.23% 2.58% 1.36% 12.41% 3.22%
2026/06/12 49.59% 9.96% 0% 2.51% 2.88% 3.56% 0.22% 1.01% 14.76% 1.16%
2026/06/13 49.09% 27.1% 0% 0.24% 4.77% 7.5% 0.02% 2.81% 0% 0%
2026/06/14 66.63% 8.36% 0% 2.46% 3.22% 3.06% 1.38% 0.43% 7.43% 0%
2026/06/15 47.34% 5.43% 12.29% 4.11% 2.11% 3.92% 2.89% 2.36% 0% 0.13%
2026/06/16 65.98% 5.52% 0% 2.21% 5.21% 5.38% 1.7% 0.87% 0% 2.06%
2026/06/17 55.76% 12.8% 0% 3.11% 3.91% 4.26% 2.5% 1.51% 3.56% 1.92%
2026/06/18 61.15% 1.76% 0% 2.47% 4.65% 3.73% 2.14% 1.66% 3.9% 0.41%
2026/06/19 68.42% 10.57% 0% 2% 3.28% 3.45% 2.06% 1.44% 0% 1.44%
2026/06/20 64.39% 10.78% 10.73% 0.13% 0.72% 0.73% 0.02% 0.36% 4.79% 0.16%
2026/06/21 57.08% 5.09% 19.01% 0% 0.32% 0.94% 0.01% 0.01% 0% 0.1%
2026/06/22 48.66% 4.19% 34.75% 0.59% 0.26% 1.21% 0.53% 0.01% 6.21% 0.21%
2026/06/23 57.25% 16.1% 0% 1.72% 1.6% 2.7% 1.89% 1.51% 0% 7.94%
2026/06/24 74.94% 0% 0% 0.28% 0.99% 0.66% 2.63% 0.35% 8.36% 0%
2026/06/25 57.77% 11.6% 0% 0.48% 1.05% 0.32% 0.28% 0.42% 12.89% 2.27%
2026/06/26 75.81% 3.81% 0% 1.3% 0.62% 0.93% 2.15% 0.39% 8.46% 0.07%
2026/06/27 59.32% 4.77% 11.86% 0.19% 1.15% 0.69% 0.02% 0% 15.89% 0.09%
2026/06/28 46.93% 12.57% 0% 0% 2.37% 1.09% 0.02% 0.05% 20.95% 0%
2026/06/29 63.94% 6.42% 8.7% 1.76% 0.97% 1.95% 0.61% 0.03% 0% 0.33%
2026/06/30 65.57% 14.59% 2.9% 1.58% 0.41% 0.4% 0.19% 0.03% 0% 0%
  • exxonmobil.com
  • citgofleetcard.com
  • exxonmobilfleetcards.com
  • flamekingproducts.com
  • uline.com
  • lowes.com
  • grainger.com
  • jmesales.com
  • valero.com
  • bluerhino.com

Copyright © Adthena. All rights reserved.

ExxonMobil dominated June with fluctuating impressions, peaking at 75.81% on the 26th. Valero and Citgo showed modest gains, while ExxonMobilFleetCards surged mid-month. FlameKing and others maintained low shares. The month ended with ExxonMobil leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Crude Market and Price Signals https://www.argusmedia.com

    WTI Futures & Price Forecast — WTI Houston: Crude Oil and Light Sweet Prices Crude Updates and latest market moving news. WTI Houston Drives Global Oil Pricing with Transparent, Liquid Market Data & insights. Highlights: Newsletter Available, Customer Support Available, Sitemap Available.

  2. 2
    Fuel Your Business With CITGO | Save More With Our Fleet Card https://www.citgofleetcard.com

    Lower fleet fuel costs, eliminate misuse & take control of expenses with our fleet card. Fuel your...

  3. 3
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil

    Increasing Energy Efficiency — We're working on technology that could lower emissions at industrial sites. Partnering with...

  4. 4
    Exxon Mobil https://www.exxonmobilfleetcards.com

    Exxon Mobil Business Gas Cards — Fuel Anywhere—and Save at Exxon and Mobil Locations. It's...

  5. 5
    Crude Oil Trading Prices - Oil index https://www.icis.com

    Shaping the world by connecting markets to optimise global resources. Contact Us Today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Argus Media stands out with its focus on transparent market data, while CITGO and ExxonMobil emphasize cost-saving fleet cards. ICIS connects global markets, showcasing a diverse approach to engaging energy consumers.

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