US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.8504586627
76.1495413373
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 35%
Seasonal 0%
Local 4%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 87.42
exxonmobilfleetcards.com 7.77
valero.com 3.12
citgofleetcard.com 0.44
flamekingproducts.com 0.2
lowes.com 0.13
suburbanpropane.com 0.13
bluerhino.com 0.09
petro.com 0.07
atlascopco.com 0.07
others 0.56
  • exxonmobil.com - 87.42%
  • exxonmobilfleetcards.com - 7.77%
  • valero.com - 3.12%
  • citgofleetcard.com - 0.44%
  • flamekingproducts.com - 0.2%
  • lowes.com - 0.13%
  • suburbanpropane.com - 0.13%
  • bluerhino.com - 0.09%
  • petro.com - 0.07%
  • atlascopco.com - 0.07%
  • others - 0.56%

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ExxonMobil dominates with 87.42% click share, overshadowing others at 0.56%. Valero follows at 3.12%, while Citgo Fleet Card holds 0.44%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com exxonmobilfleetcards.com valero.com citgofleetcard.com bluerhino.com flamekingproducts.com lowes.com petro.com atlascopco.com parmanenergy.com
2026/07/01 48.61% 2.58% 15.85% 16.58% 0% 0.18% 0.16% 3.79% 0.56% 0%
2026/07/02 32.65% 10.68% 21.26% 17.83% 2% 1% 0.45% 0% 0.92% 0%
2026/07/03 42.21% 6.42% 18.83% 18.66% 0% 1.42% 0.72% 0.98% 0.76% 0.03%
2026/07/04 50.81% 2.37% 15.53% 20.56% 0.19% 0.49% 0.59% 0.35% 0.7% 0.03%
2026/07/05 57.05% 1.9% 0.18% 32.3% 0.38% 0.2% 0.39% 0.82% 1.23% 0.08%
2026/07/06 47.49% 2.22% 27.63% 6.34% 3.9% 0.46% 0.18% 0.97% 1.33% 0.02%
2026/07/07 58.43% 8.38% 0.24% 12.85% 0.47% 0.72% 0.83% 2.85% 1.33% 0%
2026/07/08 14.35% 3.14% 48.05% 23.29% 0.31% 0.85% 1.64% 0.56% 0.48% 0%
2026/07/09 64.7% 12.58% 0.22% 3.01% 2.81% 2.57% 1.46% 2.64% 1.68% 0.11%
2026/07/10 49.19% 19.94% 0.12% 18.12% 0.31% 2.47% 1.63% 0% 0.41% 0.04%
2026/07/11 46.88% 5.39% 23.62% 15.77% 0.21% 1.41% 0.51% 0.09% 0.41% 0%
2026/07/12 56.22% 9.24% 0.12% 19.03% 0.24% 1.9% 1.43% 1.03% 0% 0%
2026/07/13 34.29% 4.32% 36.99% 17.03% 0% 0.19% 0.61% 0.14% 0.95% 0.02%
2026/07/14 17.46% 5.48% 39.5% 22.81% 3.62% 1.19% 0.61% 2.26% 1.01% 0%
2026/07/15 28.9% 0.51% 35.59% 14.97% 0.34% 2.37% 1.12% 0.09% 3.44% 0%
2026/07/16 45.25% 0% 0% 16.35% 0% 1.82% 3.39% 0.18% 5.06% 0%
2026/07/17 68.06% 0% 0% 14.33% 0.43% 1.24% 0.87% 1.13% 2.11% 0%
2026/07/18 54.7% 0% 19.37% 0.02% 0% 1.46% 1.53% 0% 2.68% 0%
2026/07/19 61.16% 0% 0% 0.03% 0% 2.47% 2.51% 6.49% 6.98% 0%
2026/07/20 48.26% 0% 25.3% 8.48% 0% 1.48% 0.24% 3.9% 1.39% 0%
2026/07/21 17.46% 5.48% 39.49% 22.81% 3.62% 1.19% 0.61% 2.26% 1.01% 0%
2026/07/22 73.33% 24.61% 0.66% 0.63% 0.01% 0.07% 0.06% 0.03% 0.07% 0.09%
2026/07/23 75.02% 21.58% 2.02% 0.72% 0.09% 0.05% 0.04% 0.06% 0.08% 0%
2026/07/24 71.69% 25.12% 1.86% 0.56% 0.08% 0.1% 0.05% 0.02% 0% 0.1%
2026/07/25 66.27% 29.74% 2.43% 0.6% 0.18% 0.05% 0.05% 0.06% 0.1% 0.17%
2026/07/26 73.47% 23.22% 2.16% 0.5% 0.06% 0.06% 0.02% 0.04% 0.06% 0.2%
2026/07/27 47.53% 47.91% 1.69% 1.45% 0.17% 0.08% 0.06% 0.02% 0.08% 0%
2026/07/28 49.52% 46.06% 1.98% 1.27% 0.03% 0.07% 0.06% 0% 0.09% 0.14%
2026/07/29 47.43% 50.58% 0.82% 0.44% 0.01% 0.06% 0.05% 0.06% 0.04% 0.14%
2026/07/30 44.23% 52.67% 1.7% 0.59% 0.01% 0.07% 0.05% 0.06% 0.12% 0%
2026/07/31 49.1% 48.33% 0.82% 0.51% 0.2% 0.15% 0.12% 0.07% 0.05% 0%
  • exxonmobil.com
  • exxonmobilfleetcards.com
  • valero.com
  • citgofleetcard.com
  • bluerhino.com
  • flamekingproducts.com
  • lowes.com
  • petro.com
  • atlascopco.com
  • parmanenergy.com

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ExxonMobil’s PPC spend fluctuated, peaking at 75.02% on July 23. ExxonMobilFleetCards saw a steady rise, ending at 48.33%. Valero’s spend was inconsistent, while CitgoFleetCard’s dropped significantly. BlueRhino and FlameKingProducts maintained low spend.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 54
2026/07/02 63
2026/07/03 56
2026/07/04 57
2026/07/05 59
2026/07/06 62
2026/07/07 65
2026/07/08 56
2026/07/09 59
2026/07/10 64
2026/07/11 52
2026/07/12 62
2026/07/13 69
2026/07/14 61
2026/07/15 62
2026/07/16 62
2026/07/17 57
2026/07/18 62
2026/07/19 57
2026/07/20 56
2026/07/21 61
2026/07/22 79
2026/07/23 75
2026/07/24 71
2026/07/25 75
2026/07/26 74
2026/07/27 78
2026/07/28 79
2026/07/29 72
2026/07/30 65
2026/07/31 64

Copyright © Adthena. All rights reserved.

July began with 54 advertisers, fluctuating modestly until a surge mid-month. By July 22, advertisers peaked at 79, ending the month at 64.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxonmobil.com 25.91%
exxonmobilfleetcards.com 6.73%
parmanenergy.com 0.05%
markheardfuel.com 0.01%
bluestargas.com 0%
suburbanpropane.com -0.88%
lowes.com -1.06%
flamekingproducts.com -1.46%
citgofleetcard.com -4.05%
valero.com -20.17%

Copyright © Adthena. All rights reserved.

Exxonmobil.com surged with a 25.91% click share increase, while valero.com plummeted by 20.17%. Exxonmobilfleetcards.com gained 6.73%, contrasting citgofleetcard.com’s 4.05% drop.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxonmobil.com exxonmobilfleetcards.com valero.com flamekingproducts.com lowes.com citgofleetcard.com bluerhino.com uline.com petro.com parmanenergy.com
2026/07/01 65.73% 2.54% 9.87% 0.33% 0.34% 10.62% 0% 0.54% 1.91% 0%
2026/07/02 46.06% 11.62% 14.49% 2.78% 1.45% 9.59% 2.62% 0.99% 0% 0.05%
2026/07/03 55.82% 6.59% 12.01% 3.19% 1.65% 12.5% 0% 0.51% 0.51% 0.22%
2026/07/04 64.12% 2.37% 9.55% 1.31% 2.02% 13.4% 0.12% 0.36% 0.16% 0.07%
2026/07/05 67.95% 1.87% 0.51% 0.74% 1.4% 20.53% 0.22% 0.45% 0.33% 0.21%
2026/07/06 63.44% 2.12% 15.97% 0.83% 0.36% 5.8% 4.97% 0.39% 0.48% 0.05%
2026/07/07 62.97% 7.65% 0.67% 1.68% 2.16% 5.78% 0.34% 0.66% 3.25% 0%
2026/07/08 27.06% 3.67% 34.45% 3.4% 1.93% 18.74% 0.19% 0.92% 0.48% 0%
2026/07/09 67.88% 9.76% 0.46% 5.31% 3.37% 2.23% 2.51% 1.11% 1.1% 0.23%
2026/07/10 57% 16.48% 0.25% 6.09% 3.35% 8.61% 0.34% 1.66% 0% 0.11%
2026/07/11 63.42% 5.54% 14.34% 3.53% 0.82% 7.82% 0.16% 0.6% 0.07% 0%
2026/07/12 62.75% 7.97% 0.33% 4.16% 2.65% 10.6% 0.13% 1.23% 0.42% 0%
2026/07/13 49.55% 4.92% 25.45% 0.68% 1.22% 11.89% 0% 0.44% 0.12% 0.07%
2026/07/14 33.04% 6.16% 26.94% 3.28% 2.16% 14.71% 4.75% 0.57% 2.53% 0%
2026/07/15 46.77% 0.49% 21.02% 5.73% 3.01% 8.65% 0.21% 0.57% 0.07% 0%
2026/07/16 63.81% 0% 0% 3.96% 5.19% 6.4% 0% 3.83% 0.08% 0%
2026/07/17 76.08% 0% 0% 2.87% 2.05% 6.79% 0.27% 0.69% 0.56% 0%
2026/07/18 65.88% 0% 12.02% 3.7% 2.82% 0% 0% 1.87% 0% 0%
2026/07/19 70.41% 0% 0% 3.47% 2.22% 0% 0% 0.85% 5.27% 0%
2026/07/20 51.59% 0% 18.79% 5.86% 0.98% 5.17% 0% 1.28% 2.78% 0%
2026/07/21 33.04% 6.16% 26.94% 3.28% 2.16% 14.71% 4.75% 0.57% 2.53% 0%
2026/07/22 75.76% 21.91% 1.02% 0.15% 0.12% 0.31% 0% 0.02% 0.01% 0.3%
2026/07/23 77.69% 18.7% 2.61% 0.12% 0.07% 0.33% 0.09% 0.03% 0.03% 0%
2026/07/24 75.13% 21.85% 1.51% 0.23% 0.1% 0.4% 0.08% 0.02% 0.01% 0.33%
2026/07/25 70.83% 25.63% 2.11% 0.12% 0.08% 0.29% 0.17% 0.02% 0.03% 0.36%
2026/07/26 75.77% 20.05% 2.91% 0.13% 0.04% 0.26% 0.06% 0.03% 0.02% 0.52%
2026/07/27 61.07% 34.9% 2.24% 0.13% 0.09% 0.72% 0.14% 0.05% 0.01% 0%
2026/07/28 63.03% 32.94% 2.33% 0.12% 0.1% 0.49% 0.01% 0.04% 0% 0.41%
2026/07/29 61.01% 37.02% 0.94% 0.12% 0.06% 0.16% 0% 0.03% 0.03% 0.4%
2026/07/30 58.72% 39.24% 1.13% 0.12% 0.07% 0.22% 0.01% 0.04% 0.02% 0%
2026/07/31 63.28% 35.01% 0.34% 0.27% 0.2% 0.18% 0.17% 0.07% 0.02% 0%
  • exxonmobil.com
  • exxonmobilfleetcards.com
  • valero.com
  • flamekingproducts.com
  • lowes.com
  • citgofleetcard.com
  • bluerhino.com
  • uline.com
  • petro.com
  • parmanenergy.com

Copyright © Adthena. All rights reserved.

ExxonMobil’s impression share fluctuated, peaking mid-month. ExxonMobilFleetCards surged late July. Valero’s share varied, with notable spikes. FlameKingProducts and Lowes showed minor fluctuations. CitgoFleetCard and BlueRhino had sporadic activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    CITGO Fleet Business Cards | Save More With Our Fleet Card https://www.citgofleetcard.com

    Fuel your business at CITGO and save up to 7¢/gal. No setup, annual or card fees. Lower fleet fuel...

  2. 2
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil

    Official ExxonMobil Website — Learn how ExxonMobil is fueling progress safely and responsibly worldwide. A global energy...

  3. 3
    Save Up to 8¢ on Every Gallon https://www.exxonmobilfleetcards.com

    Apply Now — Fuel Anywhere—and Save at Exxon and Mobil Locations. It's Fuel Expense Tracking Made Easy.

  4. 4
    Petro Homes Services | Propane Refill Provider https://www.petro.com

    For reliable propane delivery with no hidden delivery surcharge fees - Go with Petro. Reliable...

  5. 5
    Valero | Advancing the Future | valero.com https://www.valero.com › valero › learn-more

    America's largest independent refinery keeps pumps full and businesses pumping. We volunteer in...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, CITGO and ExxonMobil dominate with enticing fleet card offers, promising savings of up to 7¢ and 8¢ per gallon, respectively. Petro emphasizes reliability in propane delivery, while Valero highlights its role as America’s largest independent refinery, focusing on community involvement.

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