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UK Energy, Utilities & Waste - Oil and Gas - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 74.7
amazon.co.uk 4.83
flogas.co.uk 1.48
calor.co.uk 1.36
bp.com 1.09
boilerjuice.com 0.98
octopus.energy 0.85
ebay.co.uk 0.76
bbqgaslondon.co.uk 0.71
homefuelsdirect.co.uk 0.68
others 12.56

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British Gas dominates with 74.7% click share, overshadowing Amazon’s 4.83%. Others collectively hold 12.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date britishgas.co.uk amazon.co.uk uswitch.com octopus.energy bp.com ovoenergy.com homefuelsdirect.co.uk boilerjuice.com edfenergy.com eonnext.com
2025/02/01 66.43% 2.84% 2.89% 2.04% 0.25% 0.87% 0% 1.72% 1.02% 1.08%
2025/02/02 66.31% 1.54% 2.33% 2.32% 0.3% 0.62% 0.53% 1.57% 1.06% 1.1%
2025/02/03 24.01% 5.01% 4.39% 4.03% 2.91% 1.11% 1.54% 3.66% 2.09% 1.54%
2025/02/04 68.18% 1.32% 1.71% 1.92% 3.32% 0.6% 1.5% 2.63% 0.51% 0.31%
2025/02/05 57.5% 1.28% 1.67% 1.76% 3.85% 0.77% 1.88% 3% 0.64% 0.56%
2025/02/06 50.52% 3.6% 2.77% 2.71% 4.4% 0.97% 1.55% 2.16% 0.62% 0.65%
2025/02/07 71.3% 1.02% 1.3% 5.19% 2.3% 0.59% 0.21% 0.26% 3.61% 0.54%
2025/02/08 77.88% 1.71% 2.24% 1.65% 2.66% 0.75% 0.48% 0.89% 0.7% 1.43%
2025/02/09 78.5% 1.52% 1.69% 1.71% 3.35% 0.74% 0.18% 0.2% 0.32% 0.66%
2025/02/10 77.48% 2.61% 0.62% 1.2% 3.16% 0.22% 0.37% 0.65% 0.35% 0.85%
2025/02/11 62.85% 1.19% 1.15% 4.33% 1.49% 4.14% 1.09% 0.89% 2.74% 0.38%
2025/02/12 68.33% 1.26% 0.96% 1.53% 2.12% 0.36% 1.02% 1.73% 0.44% 0.69%
2025/02/13 68.53% 0.82% 0.66% 1.33% 3.24% 0.76% 0.58% 2.13% 0.37% 0.47%
2025/02/14 73.39% 1.54% 1.17% 1.77% 2.37% 0.91% 1.22% 1.88% 0.77% 0.52%
2025/02/15 75.65% 1.89% 1.34% 1.5% 4.77% 1.3% 0.31% 0.44% 0.53% 0.81%
2025/02/16 72.43% 1.85% 1.26% 5.1% 3.21% 1.15% 0.52% 0.6% 0.64% 0.6%
2025/02/17 67.29% 2.19% 1.06% 1.82% 5.71% 0.9% 0.8% 1.32% 1.23% 0.15%
2025/02/18 64.72% 0.42% 0.98% 5.48% 1.92% 0.22% 0.99% 2.34% 3.63% 0.33%
2025/02/19 32.13% 8% 2.32% 2.19% 4.94% 1.13% 2.93% 5.04% 0.87% 0.84%
2025/02/20 70.11% 2.14% 2.26% 2.01% 1.89% 0.67% 1.49% 1.86% 1.28% 0.29%
2025/02/21 80.37% 0.7% 0.67% 1.1% 1.49% 0.29% 0.94% 1.53% 0.43% 0.24%
2025/02/22 79.19% 1.33% 1.98% 4.37% 1.1% 0.49% 0.27% 0.33% 0.89% 0.54%
2025/02/23 71.56% 3.57% 0.95% 1.24% 1.64% 0.94% 0.74% 0.56% 0.93% 0.21%
2025/02/24 73.31% 1.18% 2.69% 2.07% 1.94% 0.5% 0.17% 0.63% 0.53% 0.8%
2025/02/25 71.69% 1.7% 1.91% 1.26% 2.22% 0.63% 0.56% 0.54% 0.23% 0.4%
2025/02/26 74.55% 1.95% 1.85% 1.14% 1.33% 0.48% 0.58% 0.67% 0.41% 0.38%
2025/02/27 67.61% 0.87% 3.51% 2.84% 1.54% 1.72% 0.76% 0.93% 1.47% 1.12%
2025/02/28 72.33% 2.58% 2.53% 1.39% 1.33% 1.01% 0.95% 0.82% 0.82% 0.67%

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British Gas dominated February’s PPC landscape, peaking at 80.37% on the 21st. Amazon and Uswitch trailed, with Amazon’s highest at 8.00% on the 19th. The month concluded with British Gas leading, maintaining a strong presence.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 344
2025/02/02 364
2025/02/03 390
2025/02/04 360
2025/02/05 382
2025/02/06 382
2025/02/07 311
2025/02/08 270
2025/02/09 254
2025/02/10 262
2025/02/11 304
2025/02/12 293
2025/02/13 264
2025/02/14 272
2025/02/15 243
2025/02/16 255
2025/02/17 252
2025/02/18 251
2025/02/19 268
2025/02/20 258
2025/02/21 249
2025/02/22 246
2025/02/23 257
2025/02/24 237
2025/02/25 261
2025/02/26 229
2025/02/27 253
2025/02/28 239

Copyright © Adthena. All rights reserved.

February began with 344 advertisers, peaking at 390 on the 3rd. A decline followed, ending the month at 239.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 5.35%
fueltankshop.co.uk 0.19%
gasdepot.co.uk 0.18%
bbqgaslondon.co.uk 0.13%
aluxury.co.uk 0.08%
edfenergy.com -0.24%
boilerjuice.com -0.26%
calor.co.uk -0.41%
flogas.co.uk -0.42%
fuel-station.co.uk -0.98%

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British Gas surged with a 5.35% click share increase, while Fuel Station dropped by 0.98%. Other notable gains include Fuel Tank Shop at 0.19% and Gas Depot at 0.18%.

Campaign Efficiency

UK Energy, Utilities & Waste - Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk amazon.co.uk gasdepot.co.uk bbqgaslondon.co.uk ebay.co.uk nikura.com boilerjuice.com octopus.energy edfenergy.com snh.co.uk
2025/02/01 35.95% 12.76% 2.98% 1.61% 3.49% 3.13% 1.39% 1.29% 0.49% 0%
2025/02/02 41.33% 7.54% 2.24% 1.37% 2.65% 2.48% 1.11% 1.18% 0.52% 2.17%
2025/02/03 15.26% 13.67% 1.97% 2.26% 2.69% 5.37% 1.71% 1.63% 0.72% 0.55%
2025/02/04 53.07% 6.13% 1.26% 0.84% 1.97% 0.31% 2.68% 1.29% 0.31% 0.56%
2025/02/05 37.17% 5.01% 1.93% 1.6% 2.39% 0.28% 2.31% 0.85% 0.33% 4.65%
2025/02/06 26.28% 13.42% 1.69% 1.37% 3.64% 4.46% 1.59% 1.13% 0.23% 0.53%
2025/02/07 42.64% 4.11% 1.2% 1.58% 1.34% 1.33% 0.17% 11.06% 5.61% 0.86%
2025/02/08 59.35% 8.77% 0.81% 1.01% 1.09% 1.78% 1.08% 1.17% 0.44% 0.55%
2025/02/09 57.2% 7.91% 1.59% 1.72% 1.25% 1.43% 0.23% 1.16% 0.22% 0.52%
2025/02/10 56.29% 12.46% 0.98% 0.94% 1.5% 3.85% 0.52% 0.67% 0.17% 0%
2025/02/11 38.3% 4.72% 0.23% 0.38% 2.69% 0.51% 0.68% 4.78% 4.34% 1.3%
2025/02/12 43.23% 6.46% 0.21% 0.57% 3.07% 1.88% 1.61% 0.75% 0.2% 2.81%
2025/02/13 57.73% 3.39% 0.43% 2.19% 0.65% 0% 1.86% 0.65% 0.21% 0%
2025/02/14 56.95% 8.04% 0.45% 0.52% 2.53% 0% 1.88% 1% 0.45% 1.06%
2025/02/15 59.13% 7.43% 0.61% 0.39% 3.14% 2.21% 0.44% 0.82% 0.28% 1.35%
2025/02/16 44.38% 8.57% 1.38% 1.1% 3.08% 1.37% 0.44% 10.11% 0.25% 1%
2025/02/17 52.56% 10.47% 0.41% 0.5% 2.33% 1.3% 1.06% 0.8% 0.51% 0%
2025/02/18 44.86% 1.72% 0.65% 0.61% 0.63% 0.95% 2.18% 7.16% 6.79% 0.58%
2025/02/19 25.82% 22.11% 1.21% 1.45% 2.65% 1.56% 3% 0.66% 0.32% 0%
2025/02/20 55.24% 8.3% 0.91% 1.21% 1.84% 1.06% 1.7% 0.92% 0.65% 1.42%
2025/02/21 64.43% 3.36% 0.93% 0.89% 1.2% 1.35% 1.57% 0.57% 0.22% 2.13%
2025/02/22 59.63% 7.19% 2.79% 2.76% 1.17% 1.27% 0.38% 8.87% 0.6% 0%
2025/02/23 36.97% 17.34% 4.38% 4.13% 2.3% 2.38% 0.43% 0.59% 0.4% 3.88%
2025/02/24 59.14% 4.83% 1.69% 1.42% 1.83% 1.7% 0.69% 1.28% 0.27% 1.13%
2025/02/25 50.41% 7.67% 1.85% 2.72% 1.57% 0.68% 0.53% 0.57% 0.1% 1.65%
2025/02/26 48.11% 9.49% 2.08% 1.76% 3.15% 0.7% 0.73% 0.54% 0.26% 2.57%
2025/02/27 53.16% 4.58% 3.27% 3% 1.45% 0.65% 1.22% 1.61% 0.86% 1.43%
2025/02/28 51.77% 12.03% 1.98% 1.48% 1.25% 0.94% 0.93% 0.78% 0.41% 0%

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British Gas dominated February with fluctuating impressions, peaking at 64.43% on the 21st. Amazon’s share was modest, while Gas Depot and BBQ Gas London saw minor gains. The month ended with British Gas leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    British Gas Energy https://www.britishgas.co.uk › energy › payg

    British Gas Payg — With our Prepayment Tariffs you can Top-up Online, over the Phone or with your Smart Card. Save On...

  2. 2
    Switch to Octopus Energy | 16M Fixed Energy Deals https://www.octopus.energy

    Rewards for using less when the grid is stressed, and smart tariffs that save you more. The...

  3. 3
    OVO Energy | Millions of Homes Trust OVO | Get a Quote Today https://www.ovoenergy.com

    Having a smart-meter gives you access to smart-only benefits, helping you save money.

  4. 4
    Gas and Electricity Company - Half-Price Weekends* https://www.scottishpower.co.uk › energy-tariffs › deals

    Switching to make ScottishPower your energy supplier could save you money on your bill. After...

  5. 5
    Enter Your Postcode - Find the Cheapest Energy https://www.utility-switch.co.uk › cheap › gas-electric

    Find A Better Gas & Electricity Deal In Your Area. Compare Energy Deals From UK Providers.

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In the competitive landscape of energy PPC ads, British Gas emphasizes convenience with its prepayment tariffs, allowing easy top-ups. Octopus Energy highlights rewards for energy efficiency, while OVO Energy promotes smart-meter benefits. ScottishPower offers enticing half-price weekends, and Utility Switch focuses on finding the cheapest local deals.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.