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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 87.69
calor.co.uk 3.04
flogas.co.uk 1.83
fueltankshop.co.uk 1.21
homefuelsdirect.co.uk 1.1
ebay.co.uk 0.5
swapmybills.com 0.4
londongases.co.uk 0.36
beesleyfuels.co.uk 0.33
gasdepot.co.uk 0.32
others 3.22

Copyright © Adthena. All rights reserved.

British Gas dominates with 87.69% click share, overshadowing Calor’s 3.04%. Others collectively hold 3.22%, highlighting a concentrated market.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date britishgas.co.uk homefuelsdirect.co.uk beesleyfuels.co.uk speedyfuels.co.uk fueltankshop.co.uk uswitch.com rightfuelcard.co.uk flogas.co.uk utility-switch.co.uk calor.co.uk
2025/06/01 93.74% 0.88% 0.02% 0% 2.17% 0.22% 0.07% 0.17% 0% 0.43%
2025/06/02 94.41% 0.32% 0.08% 0.17% 1.03% 0.32% 0% 0.49% 0.03% 0.92%
2025/06/03 93.71% 1.05% 0.01% 0% 1.87% 0.51% 0.03% 0.42% 0.03% 0.46%
2025/06/04 90.15% 0.39% 0.65% 0.34% 3.29% 0.42% 0.05% 0.35% 0.05% 0.53%
2025/06/05 92.82% 0.97% 0.18% 0.04% 0.6% 0.43% 0.32% 0.24% 0.05% 0.33%
2025/06/06 79.72% 0.22% 0.05% 0.32% 5.43% 0.56% 0.54% 0.48% 0.08% 0.65%
2025/06/07 85.65% 0.82% 0.26% 0.17% 6.79% 0.53% 0.2% 0.6% 0% 0.96%
2025/06/08 91.65% 1.17% 0.95% 0.09% 0.84% 0.23% 0.08% 0.51% 0% 1.03%
2025/06/09 93.13% 0.84% 0.31% 0.12% 0.67% 0.2% 0.08% 0.34% 0.05% 1.14%
2025/06/10 91.45% 1.34% 0.52% 0.21% 0.24% 0.24% 0.1% 0.54% 0.06% 1.44%
2025/06/11 91.07% 0.88% 0.53% 0.47% 0.62% 0.59% 0.16% 0.5% 0.13% 1.22%
2025/06/12 87.21% 1.01% 0.72% 0.48% 0.41% 0.33% 0.38% 0.53% 3.99% 0.99%
2025/06/13 93.05% 0.18% 0.21% 0.21% 1.2% 0.48% 0.08% 0.5% 0.07% 0.99%
2025/06/14 92.53% 0.12% 0% 0.58% 1.58% 0.49% 0.12% 0.56% 0% 0.95%
2025/06/15 95.23% 0.26% 0.02% 0.13% 0.53% 0.3% 0.14% 0.29% 0% 1.02%
2025/06/16 91.12% 1.3% 0.04% 0.09% 1.21% 0.51% 0.2% 0.34% 0.11% 1.11%
2025/06/17 88.39% 0.57% 0.01% 0.58% 0.85% 0.37% 0.69% 0.3% 0.14% 0.87%
2025/06/18 90.45% 0.87% 0.12% 0.12% 0.64% 0.29% 1.62% 0.29% 0.11% 0.86%
2025/06/19 92.89% 0.45% 0.02% 0.65% 0.15% 0.27% 0.4% 0.21% 0.12% 1.01%
2025/06/20 90.8% 1.33% 0.31% 0.54% 1% 0.18% 0.66% 0.23% 0.04% 0.83%
2025/06/21 81.77% 2.3% 0.86% 0.29% 3.51% 0.36% 1.34% 0.27% 0% 1.77%
2025/06/22 90.39% 1.13% 0.78% 0.69% 0.44% 0.21% 0.14% 0.25% 0% 0.76%
2025/06/23 90.19% 0.57% 1.57% 0.5% 0.24% 0.26% 1.21% 0.55% 0.09% 0.5%
2025/06/24 79.01% 0.49% 0.86% 0.29% 0.88% 0.34% 0.81% 0.34% 5.53% 0.21%
2025/06/25 93.21% 0.4% 0.02% 0.42% 0.95% 0.44% 0.29% 0.32% 0.05% 0.48%
2025/06/26 87.7% 0.95% 0.01% 0.91% 1.44% 0.67% 1.3% 0.65% 0.16% 0.47%
2025/06/27 91.21% 1.46% 0.72% 0.36% 0.48% 0.47% 1.46% 0.27% 0.09% 0%
2025/06/28 94.81% 0.28% 0.32% 1.04% 0.5% 0.31% 0% 0.29% 0% 0%
2025/06/29 92.17% 1.57% 0.3% 0.86% 1.1% 0.27% 0.53% 0.15% 0% 0.06%
2025/06/30 88.92% 1.88% 1.62% 0.89% 0.76% 0.52% 0.36% 0.28% 0.05% 0.04%

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British Gas dominated June’s PPC spend, peaking mid-month. Home Fuels Direct and Beesley Fuels showed minor fluctuations. Fuel Tank Shop spiked early, while Calor’s activity waned. The month ended with British Gas maintaining a strong lead.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 62
2025/06/02 69
2025/06/03 63
2025/06/04 65
2025/06/05 66
2025/06/06 72
2025/06/07 67
2025/06/08 66
2025/06/09 62
2025/06/10 69
2025/06/11 77
2025/06/12 81
2025/06/13 79
2025/06/14 72
2025/06/15 69
2025/06/16 79
2025/06/17 81
2025/06/18 81
2025/06/19 78
2025/06/20 76
2025/06/21 77
2025/06/22 74
2025/06/23 62
2025/06/24 74
2025/06/25 76
2025/06/26 71
2025/06/27 70
2025/06/28 60
2025/06/29 64
2025/06/30 74

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 62, peaking at 81 mid-month, and closing at 74.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fuel-station.co.uk 0.6%
rightfuelcard.co.uk 0.5%
gasdepot.co.uk 0.38%
londongases.co.uk 0.36%
homefuelsdirect.co.uk 0.34%
snh.co.uk -0.06%
flogas.co.uk -0.72%
swapmybills.com -0.77%
calor.co.uk -0.98%
fueltankshop.co.uk -0.99%

Copyright © Adthena. All rights reserved.

Fuel-station.co.uk surged with a 0.60 increase, while fueltankshop.co.uk plummeted by -0.99. Other notable gains include rightfuelcard.co.uk at 0.50, and gasdepot.co.uk at 0.38.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk homefuelsdirect.co.uk ebay.co.uk speedyfuels.co.uk gasdepot.co.uk fueltankshop.co.uk rightfuelcard.co.uk flogas.co.uk calor.co.uk energy-switcher.com
2025/06/01 85.64% 1.65% 0.9% 0% 0.76% 3.26% 0.11% 0.58% 1.65% 0%
2025/06/02 86.94% 0.7% 0.64% 0.61% 0.8% 1.89% 0% 1.55% 3.69% 0%
2025/06/03 87.11% 2.41% 0.1% 0% 0.03% 3.47% 0.08% 1.19% 1.69% 0%
2025/06/04 83.48% 0.68% 1.4% 0.81% 0.28% 5.27% 0.11% 0.97% 1.62% 0%
2025/06/05 86.88% 1.65% 0.99% 0.09% 0.06% 0.94% 0.98% 0.94% 1.14% 0%
2025/06/06 59.91% 0.44% 0.56% 0.72% 0.3% 6.92% 1.35% 1.14% 2.01% 7.26%
2025/06/07 72.83% 1.44% 1.52% 0.65% 0.41% 10.85% 0.34% 1.55% 3.28% 0%
2025/06/08 82.33% 2.14% 1.01% 0.16% 0.38% 1.23% 0.16% 1.53% 4.17% 0%
2025/06/09 81.95% 1.62% 3.27% 0.22% 0.41% 0.79% 0.16% 1.08% 3.9% 0%
2025/06/10 75.32% 2.53% 3.6% 0.73% 0.56% 0.4% 0.2% 1.59% 5.56% 0%
2025/06/11 80.08% 1.98% 1.58% 1.65% 1.37% 0.92% 0.31% 1.37% 4.15% 0.01%
2025/06/12 70.35% 1.71% 2.22% 1.35% 0.27% 0.55% 0.94% 1.42% 4.08% 0%
2025/06/13 83.77% 0.36% 1.65% 0.45% 0.53% 1.96% 0.16% 1.32% 4.58% 0%
2025/06/14 84.22% 0.33% 0.76% 1.69% 0.49% 2.61% 0.22% 1.66% 3.21% 0%
2025/06/15 87.54% 0.47% 1.48% 0.53% 0.84% 0.81% 0.29% 0.78% 4.66% 0%
2025/06/16 81.43% 2.56% 1.09% 0.31% 0.8% 1.74% 0.37% 0.9% 4.25% 0%
2025/06/17 77.25% 0.96% 1.55% 1.4% 1.47% 1.21% 1.92% 0.83% 3.69% 0.01%
2025/06/18 76.17% 1.4% 0.9% 0.2% 1.82% 0.91% 4.78% 0.75% 3.38% 0.01%
2025/06/19 82.96% 0.97% 2.03% 1.65% 1.47% 0.22% 1.2% 0.59% 4.15% 0.01%
2025/06/20 77.07% 2.62% 0.45% 1.6% 3.38% 1.42% 2.01% 0.62% 3.48% 0%
2025/06/21 56.39% 4.27% 2.04% 0.54% 2.69% 5.59% 4.28% 0.69% 8.13% 0%
2025/06/22 79.94% 1.92% 2.02% 1.62% 2.4% 0.58% 0.25% 0.65% 2.36% 0%
2025/06/23 77% 1.16% 2.15% 1.43% 1.29% 0.33% 3.46% 1.26% 1.73% 0.02%
2025/06/24 56.5% 0.93% 1.55% 0.66% 1.61% 0.98% 1.72% 0.73% 0.93% 18.44%
2025/06/25 85.79% 0.92% 0.64% 0.86% 1.38% 1.6% 0.92% 1% 2% 0.01%
2025/06/26 74.98% 2.09% 2.24% 2.09% 1.99% 1.83% 3.63% 1.49% 1.35% 0.02%
2025/06/27 78.94% 2.96% 2.78% 0.73% 1.17% 0.72% 4.67% 0.81% 0% 0.03%
2025/06/28 88.1% 0.57% 2.29% 2.81% 0.36% 0.73% 0% 0.86% 0% 0%
2025/06/29 85.97% 2.68% 0.54% 1.85% 1.12% 1.47% 1.39% 0.26% 0.05% 0%
2025/06/30 77.98% 3.14% 2.83% 2.24% 1.52% 1% 1% 0.8% 0.03% 0%

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British Gas dominated June with fluctuating impressions, peaking at 88.10%. Home Fuels Direct and eBay showed minor variations. Energy Switcher spiked on June 24th, reaching 18.44%. The month concluded with British Gas leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Gas and electricity, boilers and energy efficiency - British Gas https://www.britishgas.co.uk

    Beat future price rises by locking in a fixed tariff with us. Now you can chill until 2026. Save vs The Spring Price Cap. Plus get Half Price...

  2. 2
    Calor UK https://www.calor.co.uk

    Calor gas — Hassle-free switch to Calor. Discover the benefits of Calor's LPG for your home energy. Over 100,000 homes and businesses choose Calor as their...

  3. 3
    Enter Your Postcode - British Gas Gas And Electric https://www.energy-switcher.com

    Cheap energy deals, below the energy cap. Choose your contract type. Enter Your Postcode. Fix Your Energy Deal Today With A Price Below The Cap...

  4. 4
    British Gas Home Move https://www.swapmybills.com

    Gas & Electricity — British Gas Home Move. Enter Your Postcode To Compare Cheapest Fixed Rate Energy Deals. British Gas Home Move. Check Your Postcode For The...

  5. 5
    Enter Your Postcode | Find the Cheapest Energy https://www.utility-switch.co.uk › cheap › gas-electric

    Find A Better Gas & Electricity Deal In Your Area. Compare Energy Deals From UK Providers. Compare Energy Prices From A Range Of...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy PPC ads, British Gas stands out with its promise of stability, offering fixed tariffs until 2026. Calor UK highlights the ease of switching to LPG, appealing to over 100,000 users. Meanwhile, platforms like Energy Switcher and Swap My Bills emphasize affordability and convenience, urging users to compare and secure deals below the energy cap. Utility Switch further enhances this narrative by encouraging users to find the best local deals, showcasing a consumer-centric approach.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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