AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – AUS

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.038427086
72.961572914
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 16%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
solagarden.com.au 13.63
arisesolar.com.au 4.93
ecoflow.com 4.62
originenergy.com.au 3.58
solarpowernation.com.au 3.42
itechworld.com.au 3.37
solarchoice.net.au 3.24
zipsolar.com.au 3.2
voltxenergy.com.au 2.94
solarbatterygroup.com.au 2.67
others 54.4
  • solagarden.com.au - 13.63%
  • arisesolar.com.au - 4.93%
  • ecoflow.com - 4.62%
  • originenergy.com.au - 3.58%
  • solarpowernation.com.au - 3.42%
  • itechworld.com.au - 3.37%
  • solarchoice.net.au - 3.24%
  • zipsolar.com.au - 3.2%
  • voltxenergy.com.au - 2.94%
  • solarbatterygroup.com.au - 2.67%
  • others - 54.4%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for energy, utilities, and waste, Solagarden.com.au leads with a 13.63% click share. Others dominate with 54.4%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date arisesolar.com.au zipsolar.com.au solarchoice.net.au sunboost.com.au sunterra.com.au solarpowernation.com.au smartenergy.co originenergy.com.au solarbatterygroup.com.au voltxenergy.com.au
2026/02/01 7.93% 5.88% 4.66% 2.54% 5.21% 8.51% 1.7% 5.36% 0.25% 4.18%
2026/02/02 7.24% 2.91% 2.54% 2.47% 3.16% 6.73% 3.07% 5.32% 1.8% 3.82%
2026/02/03 6.83% 3.12% 2.53% 3.42% 5.65% 5.1% 3.71% 3.13% 5.91% 0.7%
2026/02/04 6.9% 4.65% 3.34% 2.66% 3.02% 7.83% 2.52% 3.71% 1.81% 6.65%
2026/02/05 8.56% 5.76% 4.06% 3.3% 1.52% 6.98% 3.19% 3.4% 2.7% 6.92%
2026/02/06 8.02% 4.6% 2.66% 2.34% 1.59% 7.76% 3.06% 4.71% 3.39% 7.88%
2026/02/07 9.72% 5.74% 4.15% 3.21% 2.72% 5.99% 2.46% 5.43% 0.13% 8.13%
2026/02/08 9% 5.37% 3.64% 1.85% 2.12% 5.48% 1.98% 6.81% 0.12% 9.42%
2026/02/09 7.87% 3.26% 3.7% 3.77% 3.67% 7.65% 2.77% 5.08% 3.77% 0.79%
2026/02/10 6.8% 3.64% 3.2% 3.34% 5.39% 4.89% 3.17% 4.97% 3.22% 3.03%
2026/02/11 7.57% 4.16% 2.9% 4.31% 6.6% 4.84% 4.04% 4.67% 2.73% 0.82%
2026/02/12 5.28% 5.93% 2.86% 3.44% 4.99% 8.42% 2.97% 6.79% 4.57% 0.73%
2026/02/13 7.84% 4.49% 2.6% 2.28% 1.56% 7.58% 3.03% 4.61% 3.31% 8.8%
2026/02/14 9.5% 5.61% 4.06% 3.14% 2.66% 5.86% 2.4% 5.36% 0.12% 8.64%
2026/02/15 8.91% 5.32% 3.6% 1.83% 2.09% 5.42% 1.96% 6.74% 0.12% 9.43%
2026/02/16 7.75% 3.21% 3.64% 3.71% 3.61% 7.53% 2.72% 5% 3.77% 0.79%
2026/02/17 5.85% 2.12% 3.89% 2.2% 4.16% 1.05% 3.3% 2.2% 2.69% 8.65%
2026/02/18 2.81% 3.93% 4.86% 2.49% 3.47% 1% 3.47% 3.43% 4.51% 7.03%
2026/02/19 6.93% 5.37% 3.76% 3.5% 2.88% 0.52% 3.95% 2.8% 8.38% 0.19%
2026/02/20 4.95% 6.39% 3.29% 3.15% 4.49% 0.39% 3.84% 3.38% 7.59% 0.26%
2026/02/21 8.21% 8.12% 3.14% 2.9% 5.18% 0.21% 2% 5.16% 0.37% 0.3%
2026/02/22 7.36% 9.21% 4.05% 4.28% 4.3% 0.12% 2.92% 5.75% 0.38% 0.31%
2026/02/23 5.13% 5.31% 4.56% 4.83% 3.44% 3.22% 3.91% 2.64% 6.08% 0.28%
2026/02/24 5.04% 4.42% 4.9% 4.9% 3.63% 6.08% 2.81% 4.05% 5.79% 0.19%
2026/02/25 5.2% 4.95% 3.15% 3.75% 3.14% 3.65% 3.45% 3.67% 6.14% 0.1%
2026/02/26 5.56% 5.13% 4.35% 3.72% 4.19% 3.46% 5.52% 3.39% 6.35% 0%
2026/02/27 6.78% 4.41% 3.19% 4.72% 2.76% 3.61% 5.63% 4.2% 5.32% 0%
2026/02/28 10.31% 6.68% 5.55% 4.06% 2.46% 2.34% 2.13% 1.05% 0.6% 0%
  • arisesolar.com.au
  • zipsolar.com.au
  • solarchoice.net.au
  • sunboost.com.au
  • sunterra.com.au
  • solarpowernation.com.au
  • smartenergy.co
  • originenergy.com.au
  • solarbatterygroup.com.au
  • voltxenergy.com.au

Copyright © Adthena. All rights reserved.

In February 2026, arisesolar.com.au led with fluctuating spend, peaking at 10.31% on the 28th. Voltxenergy.com.au showed a sharp decline, ending at 0%. The month concluded with arisesolar.com.au dominating the spend share.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 377
2026/02/02 391
2026/02/03 391
2026/02/04 378
2026/02/05 372
2026/02/06 364
2026/02/07 352
2026/02/08 349
2026/02/09 359
2026/02/10 360
2026/02/11 363
2026/02/12 359
2026/02/13 364
2026/02/14 352
2026/02/15 349
2026/02/16 359
2026/02/17 338
2026/02/18 327
2026/02/19 329
2026/02/20 324
2026/02/21 306
2026/02/22 316
2026/02/23 335
2026/02/24 351
2026/02/25 346
2026/02/26 344
2026/02/27 339
2026/02/28 331

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 377 and peaking at 391. A mid-month decline led to a low of 306, but the month concluded with a slight recovery to 331.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
solarbatterygroup.com.au 1.73%
ecoflow.com 1.22%
solarpanel-quotes.com.au 0.9%
1komma5.com 0.88%
solarmarket.com.au 0.85%
outbax.com.au -0.81%
itechworld.com.au -1.2%
solarpowernation.com.au -2.07%
voltxenergy.com.au -2.26%
solagarden.com.au -3.95%

Copyright © Adthena. All rights reserved.

Ecoflow.com and solarbatterygroup.com.au lead with click share gains, while solagarden.com.au faces the steepest decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date arisesolar.com.au solagarden.com.au zipsolar.com.au solarchoice.net.au sunboost.com.au sunterra.com.au solarpowernation.com.au originenergy.com.au solarbatterygroup.com.au voltxenergy.com.au
2026/02/01 6.96% 10.74% 4.49% 3.41% 2.09% 3.93% 6.04% 3.81% 0.16% 3.58%
2026/02/02 5.75% 13.22% 1.96% 1.88% 1.67% 2.15% 4.92% 3.82% 1.35% 3.18%
2026/02/03 5.68% 8.34% 2.42% 2.04% 3.04% 4.5% 4.27% 2.38% 5.25% 0.57%
2026/02/04 5.36% 11.85% 3.54% 2.58% 1.86% 2.19% 5.67% 2.58% 1.54% 6.01%
2026/02/05 6.78% 10.03% 4.45% 2.97% 2.33% 1.13% 4.87% 2.46% 2.23% 6.35%
2026/02/06 5.68% 11.62% 3.13% 1.87% 1.62% 1.05% 5.34% 3.23% 2.58% 6.88%
2026/02/07 8.21% 9.96% 4.26% 3.13% 2.52% 2.18% 4.36% 3.82% 0.09% 6.79%
2026/02/08 7.09% 13.1% 4% 2.76% 1.23% 1.53% 3.58% 4.97% 0.08% 8.23%
2026/02/09 6.23% 15.17% 2.18% 2.73% 2.8% 2.74% 5.37% 3.58% 3.01% 0.56%
2026/02/10 5.24% 14.76% 2.81% 2.22% 2.69% 4.05% 3.32% 3.32% 2.56% 2.34%
2026/02/11 5.94% 9.16% 3.15% 2.15% 3.41% 5.35% 3.57% 3.2% 2.12% 0.59%
2026/02/12 4.15% 10.82% 4.84% 2.1% 2.68% 3.97% 6.86% 5.37% 3.95% 0.55%
2026/02/13 5.68% 11.62% 3.13% 1.87% 1.62% 1.05% 5.34% 3.23% 2.58% 6.88%
2026/02/14 8.21% 9.96% 4.26% 3.13% 2.52% 2.18% 4.36% 3.82% 0.09% 6.79%
2026/02/15 7.09% 13.1% 4% 2.76% 1.23% 1.53% 3.58% 4.97% 0.08% 8.23%
2026/02/16 6.23% 15.17% 2.18% 2.73% 2.8% 2.74% 5.37% 3.58% 3.01% 0.56%
2026/02/17 5.2% 5.13% 1.41% 2.85% 1.79% 3.1% 0.67% 1.58% 2.33% 7.66%
2026/02/18 2.03% 7.58% 2.93% 3.81% 1.83% 2.77% 0.63% 2.38% 3.66% 6.37%
2026/02/19 5.45% 10.63% 3.92% 2.92% 2.51% 2.09% 0.31% 2.02% 6.61% 0.14%
2026/02/20 3.82% 11.85% 4.71% 2.52% 2.24% 3.5% 0.24% 2.6% 6.32% 0.18%
2026/02/21 6.79% 9.54% 6.52% 2.48% 2.2% 4.17% 0.15% 3.95% 0.29% 0.22%
2026/02/22 6.49% 5.95% 8.23% 3.56% 3.92% 3.85% 0.08% 4.82% 0.32% 0.24%
2026/02/23 4.36% 7.01% 4.3% 3.77% 4.15% 2.7% 2.73% 2.24% 5.74% 0.2%
2026/02/24 4.33% 3.69% 3.76% 3.71% 4.26% 3.1% 5.32% 3.32% 5.16% 0.14%
2026/02/25 4.06% 5.19% 4.21% 2.74% 3.02% 2.58% 3.12% 3.16% 5.52% 0.07%
2026/02/26 4.62% 6.85% 4.28% 3.59% 3.23% 3.8% 2.82% 2.67% 6.12% 0%
2026/02/27 5.73% 3.17% 3.44% 2.61% 3.98% 2.09% 2.79% 3.5% 5.05% 0%
2026/02/28 9.32% 5.75% 5.52% 4.09% 3.45% 1.97% 1.86% 0.79% 0.46% 0%
  • arisesolar.com.au
  • solagarden.com.au
  • zipsolar.com.au
  • solarchoice.net.au
  • sunboost.com.au
  • sunterra.com.au
  • solarpowernation.com.au
  • originenergy.com.au
  • solarbatterygroup.com.au
  • voltxenergy.com.au

Copyright © Adthena. All rights reserved.

In February 2026, arisesolar.com.au saw fluctuating impressions, peaking at 9.32% on the 28th. Solagarden.com.au maintained dominance, reaching 15.17% mid-month. Zipsolar.com.au and solarchoice.net.au had modest shares, while sunboost.com.au and sunterra.com.au showed varied trends. SolarPowerNation.com.au’s share dwindled, ending at 1.86%. Originenergy.com.au and solarbatterygroup.com.au experienced ups and downs, with voltxenergy.com.au’s share dropping to zero by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    27.96kW Battery Pack for $7991 - We'll Beat Any Quote by 10% https://www.arisesolar.com.au

    Get The Powerful 18.64 kW Solar Battery System for $5491*. Get a Free Quote!

  2. 2
    Hot Water Heat Pump vs Solar Water Heater: The Ultimate Guide https://www.hitechhotwater.com.au

    Confused about choosing between a heat pump and a solar water heater? Explore their pros, cons, and main features to find the best fit for your home. Read blog!

  3. 3
    Save $350 on Rheem Systems | Book Free In-home consultation https://solar.rheem.com.au

    To Split or Not To Split? Save $350 on eligible Rheem solar & heat pump systems. Book Free...

  4. 4
    Compare Battery Prices https://www.solarchoice.net.au

    Compare Installed Prices Now — Compare Solar Batteries, Warranties, Companies & Much More With Our Online Tool. Australia's...

  5. 5
    50 kWh Battery From $3,999 - Offer Ends Feb 15, Reserve Now https://www.voltxenergy.com.au › rebate-drop › deals

    Upgrade your home with a powerful solar battery system. Get the VoltX 50kWh battery.

Copyright © Adthena. All rights reserved.

In the competitive landscape of renewable energy, Arise Solar entices with a 27.96 kW battery pack offer, promising to beat any quote by 10%. HiTech Hot Water educates consumers with a guide on heat pumps versus solar heaters. Rheem lures with a $350 saving on solar systems, while Solar Choice empowers users to compare battery prices. VoltX Energy tempts with a limited-time offer on a 50 kWh battery.

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