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AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 13.68
solahart.com.au 4.96
originenergy.com.au 4.5
itechworld.com.au 3.89
sunboost.com.au 3.25
agl.com.au 3.17
renogy.com 2.62
kickassproducts.com.au 2.47
energyaustralia.com.au 2.4
arisesolar.com.au 2.39
others 56.67

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In the competitive landscape of Google PPC, ‘ecoflow.com’ leads with 13.68% click share, while ‘others’ dominate with 56.67%, overshadowing ‘solahart.com.au’ at 4.96%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sunboost.com.au solahart.com.au solarmarket.com.au arisesolar.com.au originenergy.com.au zipsolar.com.au energyscheme.com.au agl.com.au energyaustralia.com.au zerogrid.com.au
2025/04/01 6.29% 0.35% 3.41% 5.42% 5.05% 5.16% 0.88% 4.35% 5.3% 2.78%
2025/04/02 6.14% 1.37% 4.53% 4.17% 3.74% 4.71% 1.43% 2.9% 5.15% 5.07%
2025/04/03 5.69% 1.84% 3.02% 5.56% 3.35% 4.57% 1.4% 4.38% 5.69% 3.63%
2025/04/04 5.03% 1.9% 2.55% 3.89% 6.23% 5.1% 1.55% 4.78% 6.14% 4.8%
2025/04/05 5.01% 1.95% 3.17% 3.93% 5.52% 4.58% 1.82% 4.23% 5.06% 5.77%
2025/04/06 5.65% 1.43% 5.57% 5.24% 3.96% 4.38% 1.48% 5.49% 3.43% 5.55%
2025/04/07 5.24% 1.33% 5.95% 5.76% 4.09% 4.33% 0.92% 4.49% 3.03% 5.09%
2025/04/08 6.79% 2.44% 4.69% 5.07% 4.24% 3.56% 1.82% 3.97% 4.06% 3.69%
2025/04/09 5.46% 2.19% 4.22% 5.66% 5.02% 5.53% 1.83% 4.1% 4.36% 3.61%
2025/04/10 6.39% 2.13% 3.63% 4.14% 6.57% 4.09% 1.91% 2.94% 3.88% 3.96%
2025/04/11 6.16% 3.05% 3.91% 4.22% 7.42% 2.55% 2.51% 3.18% 4.47% 3.97%
2025/04/12 5.53% 3.76% 2.93% 4.24% 4.19% 4.14% 1.93% 4.72% 3.32% 4.45%
2025/04/13 4.51% 4.38% 2.73% 3.47% 4.79% 1.21% 2.31% 3.81% 4.82% 3.79%
2025/04/14 4.63% 3.06% 3.39% 3.73% 5.3% 0.69% 2.04% 3.92% 4.33% 4.39%
2025/04/15 6% 3.89% 4.82% 5.09% 4.77% 0.97% 1.84% 2.84% 3.95% 3.57%
2025/04/16 6.48% 4.87% 4.06% 3.87% 4.38% 1.33% 2.41% 1.81% 3.21% 3.88%
2025/04/17 4.5% 4.58% 2.65% 3.37% 6.56% 1.65% 2.13% 2.97% 2.42% 2.5%
2025/04/18 3.33% 1.21% 1.35% 3.9% 9.31% 0.57% 0.73% 8.34% 3.37% 2.43%
2025/04/19 3.64% 7.01% 2.43% 3.3% 7.1% 1.08% 3.23% 3.67% 2.72% 1.68%
2025/04/20 3.83% 3.14% 3.01% 3.29% 6.48% 2.25% 3.2% 3.08% 3.15% 3.37%
2025/04/21 5.76% 6.82% 3.43% 4.19% 6.67% 1.85% 3.59% 3.33% 2.81% 2.49%
2025/04/22 6.21% 5.92% 4.3% 4.66% 5.35% 1.78% 2.92% 3.52% 3.9% 2.27%
2025/04/23 6% 6.15% 4.28% 3.5% 5.76% 1.24% 3.24% 2.94% 2.72% 1.55%
2025/04/24 5.8% 5.28% 3.22% 4.06% 6.18% 1.02% 2.71% 2.18% 2.98% 2.54%
2025/04/25 6.29% 6.57% 3.14% 4.11% 5.16% 1.08% 2.76% 2.88% 1.9% 1.86%
2025/04/26 4.93% 5.38% 3.71% 4.54% 7.08% 1.8% 3.65% 3.47% 3.19% 2.61%
2025/04/27 5.24% 5.23% 3.61% 3.69% 7.59% 2.38% 3.23% 2.92% 3.28% 2.87%
2025/04/28 7.78% 6.61% 4.05% 4.94% 5.42% 4.9% 2.92% 2.59% 3.34% 2.81%
2025/04/29 6.99% 7.27% 5.65% 5.58% 6.3% 3.81% 2.07% 3.25% 2.63% 2.13%
2025/04/30 8.16% 5.76% 5.67% 5.56% 4.88% 4.78% 3.23% 3.11% 2.44% 2.04%

Copyright © Adthena. All rights reserved.

Sunboost.com.au led April with a fluctuating spend share, peaking at 8.16% on the 30th. Solahart.com.au saw a steady rise, reaching 7.27% on the 29th. Solarmarket.com.au maintained moderate levels, ending at 5.67%. Arisesolar.com.au showed consistent performance, closing at 5.56%. Originenergy.com.au experienced highs and lows, finishing at 4.88%. Zipsolar.com.au had a late surge, peaking at 4.78%. Energyscheme.com.au remained stable, ending at 3.23%. AGL.com.au fluctuated, closing at 3.11%. Energyaustralia.com.au saw a decline, ending at 2.44%. Zerogrid.com.au had a steady month, finishing at 2.04%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 464
2025/04/02 459
2025/04/03 454
2025/04/04 443
2025/04/05 429
2025/04/06 433
2025/04/07 435
2025/04/08 448
2025/04/09 407
2025/04/10 415
2025/04/11 414
2025/04/12 403
2025/04/13 404
2025/04/14 416
2025/04/15 417
2025/04/16 408
2025/04/17 385
2025/04/18 409
2025/04/19 437
2025/04/20 431
2025/04/21 433
2025/04/22 422
2025/04/23 442
2025/04/24 427
2025/04/25 426
2025/04/26 419
2025/04/27 412
2025/04/28 426
2025/04/29 421
2025/04/30 414

Copyright © Adthena. All rights reserved.

April began with 464 advertisers, declining to 414 by month’s end. Mid-month fluctuations saw a low of 385 on April 17, but a recovery followed, peaking at 448 on April 8.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
solahart.com.au 3.98%
solarpowernation.com.au 1.27%
originenergy.com.au 1.15%
teamsmartfix.com.au 0.83%
rheem.com.au 0.71%
solarquotes.com.au -0.76%
kickassproducts.com.au -1.24%
itechworld.com.au -1.33%
zerogrid.com.au -1.37%
ecoflow.com -2.74%

Copyright © Adthena. All rights reserved.

Solahart.com.au surged with a 3.98% click share increase, while ecoflow.com dropped by 2.74%. Originenergy.com.au and solarpowernation.com.au also saw positive gains.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sunboost.com.au solahart.com.au solarmarket.com.au arisesolar.com.au originenergy.com.au ecoflow.com agl.com.au itechworld.com.au energyaustralia.com.au zerogrid.com.au
2025/04/01 5.3% 0.2% 2.96% 4.07% 2.84% 5.05% 3.81% 4.78% 4.35% 3.56%
2025/04/02 4.95% 0.92% 3.64% 3.04% 2.06% 4.91% 2.18% 5% 3.99% 3.81%
2025/04/03 4.09% 1.25% 2.09% 3.83% 1.88% 4.43% 3.37% 5.34% 4.22% 3.16%
2025/04/04 3.82% 1.58% 2.02% 2.84% 3.41% 4.46% 3.86% 5.25% 4.86% 4.44%
2025/04/05 3.79% 1.23% 2.54% 2.98% 3.34% 5.46% 3.46% 3.72% 4.16% 5.23%
2025/04/06 4.44% 1% 4.59% 3.92% 2.35% 2.37% 4.42% 5.62% 2.76% 4.81%
2025/04/07 4.09% 0.88% 4.38% 4.23% 2.34% 3.4% 3.77% 3.71% 2.57% 4.34%
2025/04/08 5.69% 1.68% 3.98% 4.26% 2.75% 4.22% 3.21% 4.44% 3.55% 3.02%
2025/04/09 4.47% 1.6% 3.51% 4.47% 3.44% 6.32% 3.22% 2.33% 3.38% 3.28%
2025/04/10 4.73% 1.36% 2.57% 2.8% 3.63% 5.72% 2.21% 4.71% 2.77% 3.23%
2025/04/11 4.7% 2.22% 2.72% 3.08% 3.8% 4.71% 2.44% 4.69% 3.44% 3.21%
2025/04/12 4.18% 2.54% 1.96% 2.76% 2.62% 5.18% 3.94% 4.82% 2.6% 3.18%
2025/04/13 3.41% 3.37% 2.13% 2.5% 3.01% 4.67% 2.98% 3.64% 3.71% 3.02%
2025/04/14 3.32% 2.78% 2.35% 2.82% 3.27% 2.61% 3.11% 3.51% 3.52% 3.08%
2025/04/15 4.5% 3.55% 3.44% 3.77% 2.5% 2.61% 2.39% 3.84% 3.04% 2.77%
2025/04/16 4.97% 3.79% 3.3% 3% 2.7% 2.44% 1.53% 4.41% 2.23% 3.19%
2025/04/17 3.69% 3.4% 1.91% 2.46% 3.83% 3.6% 2.31% 2.92% 2.18% 2.11%
2025/04/18 1.96% 0.88% 1.67% 2.42% 4.68% 5.33% 7.28% 4.22% 2.99% 1.43%
2025/04/19 2.8% 5.89% 2.08% 2.27% 4.87% 2.33% 3.33% 3.47% 1.98% 1.51%
2025/04/20 2.62% 2.45% 2.42% 2.21% 4.25% 3.21% 2.46% 6.68% 2.26% 2.15%
2025/04/21 4.41% 5.5% 2.57% 3.13% 4.42% 5.28% 2.72% 2.83% 2.3% 1.96%
2025/04/22 4.5% 4.88% 3.29% 3.39% 3.84% 3.42% 3% 1.63% 2.82% 1.73%
2025/04/23 5.1% 5.41% 3.63% 2.77% 3.2% 2.85% 2.77% 2.63% 2.39% 1.4%
2025/04/24 4.69% 4.6% 2.77% 3.38% 4.01% 3.22% 2.03% 2.03% 2.45% 2.35%
2025/04/25 4.68% 5.55% 2.57% 3.22% 3.5% 3.81% 2.74% 2.23% 1.5% 1.52%
2025/04/26 3.78% 3.96% 2.61% 3.45% 4.24% 4.08% 3.07% 2.48% 2.4% 2.14%
2025/04/27 4.62% 4.47% 3.2% 3.12% 5.43% 1.9% 2.73% 3.09% 2.52% 2.34%
2025/04/28 6.12% 5.37% 3.15% 3.32% 3.43% 2.44% 2.47% 2.31% 2.79% 2.28%
2025/04/29 5.86% 6.7% 4.61% 3.82% 3.74% 2.53% 3.2% 2.18% 2.11% 1.93%
2025/04/30 6.6% 5.06% 4.68% 3.51% 3.26% 3.05% 2.88% 2.86% 1.86% 1.63%

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April saw Sunboost’s impression share fluctuate, peaking at 6.60% on the 30th. Solahart’s share rose, reaching 6.70% on the 29th. SolarMarket and AriseSolar showed steady growth, while EcoFlow and AGL experienced volatility. The month ended with Sunboost leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    6.6kW Solar System for $3781* | Australian Operated Company https://www.arisesolar.com.au › solar › offers

    Trust One of Australia's Largest Solar Retailers with your next Installation. Call Us Now! We...

  2. 2
    Check Your Eligibility https://www.energyscheme.com.au

    2025 NSW Solar Incentives — Discover How Much You Could Access In 2025 NSW Solar Rebates With Free Online Calculator. Eligible...

  3. 3
    Rheem Solar water heater https://solar.rheem.com.au

    Incentive claims assistance — Available with gas or electric boosting opriona for hot water during low solar gain. Find the...

  4. 4
    Compare Battery Prices https://www.solarchoice.net.au

    Compare Installed Prices Now — Solar Battery Quotes Online. Get An Instant Comparison In 3 Easy Steps. Compare Today

  5. 5
    Government Funded Solar Panels https://get.solarincentives.com.au › qld

    Govt Will Cover Up To $5,350 — Is There A Government Rebate For Solar Panels? Yes. Find Out How Much You Qualify For Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, Arise Solar stands out with its compelling offer of a 6.6kW system for $3,781, emphasizing trust and local operation. Energy Scheme and Solar Incentives highlight government rebates, enticing prospects with potential savings. Rheem focuses on solar water heating with incentives, while Solar Choice simplifies battery price comparisons, offering instant quotes.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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