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AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 38.5
hiltonplumbing.com.au 4.64
rheem.com.au 4.63
filtersystemsaustralia.com.au 3.26
solahart.com.au 2.5
earthswater.com.au 1.66
h2oau.com.au 1.63
fixnflowhotwater.com.au 1.61
filpure.com.au 1.6
purefiltration.com.au 1.58
others 38.39

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In the competitive landscape of Google’s PPC for water utilities, Same Day Hot Water Service dominates with a 38.5% click share. ‘Others’ closely follows at 38.39%, highlighting a diverse market.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date samedayhotwaterservice.com.au solahart.com.au fixnflowhotwater.com.au hiltonplumbing.com.au filtersystemsaustralia.com.au hotwaterboss.com.au servicetoday.com.au h2oau.com.au rheem.com.au filpure.com.au
2025/04/01 40.86% 0.01% 0.04% 5.5% 3.55% 1.67% 2.09% 0.33% 5.78% 0%
2025/04/02 36.11% 0.72% 0.13% 7.89% 7.69% 0.52% 2.56% 0% 6.38% 0%
2025/04/03 43.66% 0.76% 0.28% 7.8% 4.7% 0.28% 0.37% 1.02% 3.43% 2.51%
2025/04/04 30.59% 0.74% 0.47% 3.84% 2% 2.81% 1.16% 3.42% 6.06% 5.95%
2025/04/05 31.04% 0.87% 0.47% 8.79% 2.22% 3.77% 1.39% 0% 5.25% 5.59%
2025/04/06 24.77% 1.24% 3.17% 7.26% 6.48% 1.22% 3.19% 0% 6.92% 0.01%
2025/04/07 40.94% 1.25% 1.52% 2.9% 4.46% 0.28% 0.92% 0% 4.25% 7.05%
2025/04/08 39.97% 1.56% 1.58% 4.26% 5.01% 1.06% 1.19% 1.74% 4.07% 0.68%
2025/04/09 41.03% 0.63% 1.43% 5.45% 2.04% 0.74% 0.69% 3.06% 5.15% 1.74%
2025/04/10 48.91% 0.61% 1.91% 5.75% 0% 4.85% 1.77% 1.9% 6.6% 0%
2025/04/11 39.69% 1.96% 1.84% 9.18% 3.55% 0.82% 0.8% 2.77% 4.36% 0%
2025/04/12 36.12% 5.33% 1.3% 3.88% 1.09% 3.55% 0.66% 2.47% 9.92% 0.03%
2025/04/13 34.08% 2.67% 1.13% 6.42% 1.04% 4.57% 0.67% 3.8% 7.5% 7.64%
2025/04/14 44.96% 1.83% 1.03% 6.94% 0.66% 0.9% 0.47% 1.98% 5.32% 3.04%
2025/04/15 44.59% 0.66% 1.11% 5.05% 1.95% 1.84% 1.2% 1.05% 4.14% 5.02%
2025/04/16 35.87% 3.64% 4.51% 6.12% 0% 5.32% 2.91% 1.16% 5.88% 0.03%
2025/04/17 33.9% 2.65% 1.6% 6.88% 1.96% 4.83% 0.76% 4.45% 8.49% 1.88%
2025/04/18 33.95% 0.9% 2.56% 8.82% 1.41% 3.31% 0% 3.82% 8.44% 0.03%
2025/04/19 22.82% 4.2% 2.9% 2.29% 2.44% 2.07% 1.69% 1.23% 9.66% 0.57%
2025/04/20 23.95% 6.01% 0.93% 9.62% 2.56% 3.53% 0.68% 2.54% 7.16% 2.18%
2025/04/21 33.22% 5.55% 2.59% 0.64% 1.39% 0.59% 1.43% 1.01% 7.4% 1.01%
2025/04/22 40.64% 3.4% 3.97% 5.12% 0.72% 3.75% 3.52% 1.6% 4.15% 0.73%
2025/04/23 33.35% 4.26% 5.05% 4.92% 4.05% 1.52% 3.67% 2.6% 4.78% 4.35%
2025/04/24 43.1% 1.06% 3.1% 4.07% 0% 2.1% 3.47% 2.63% 7.89% 0%
2025/04/25 45.82% 4.29% 2.17% 2.56% 1.81% 0.81% 2.48% 2.89% 6.66% 0.99%
2025/04/26 49.41% 6.59% 3.53% 0.19% 0.43% 2.1% 0.8% 2.14% 4.64% 0%
2025/04/27 42% 2.56% 4.47% 0.06% 0.81% 1.2% 1.3% 2.55% 5.58% 1.69%
2025/04/28 47.85% 1.29% 2.41% 2.18% 1.27% 1.66% 0.65% 1.22% 4.59% 0.24%
2025/04/29 39.34% 4.94% 3.61% 3.95% 2.79% 1.04% 3.43% 0.18% 2.25% 0%
2025/04/30 43.55% 8.97% 4.54% 4.02% 2.92% 2.6% 2.56% 1.11% 0.22% 0%

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In April 2025, samedayhotwaterservice.com.au led with fluctuating spend, peaking at 49.41%. Solahart.com.au saw a steady rise, ending at 8.97%. Hiltonplumbing.com.au and rheem.com.au showed varied trends, with rheem.com.au dropping sharply to 0.22% by month’s end.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 190
2025/04/02 180
2025/04/03 190
2025/04/04 181
2025/04/05 170
2025/04/06 189
2025/04/07 180
2025/04/08 186
2025/04/09 171
2025/04/10 154
2025/04/11 173
2025/04/12 163
2025/04/13 155
2025/04/14 179
2025/04/15 143
2025/04/16 168
2025/04/17 161
2025/04/18 154
2025/04/19 177
2025/04/20 171
2025/04/21 177
2025/04/22 172
2025/04/23 177
2025/04/24 173
2025/04/25 177
2025/04/26 156
2025/04/27 164
2025/04/28 172
2025/04/29 183
2025/04/30 173

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 190 and dipping to 143. The month concluded with 173 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
solahart.com.au 2.17%
sourcedirect.net.au 1.24%
fixnflowhotwater.com.au 1.12%
waterdropfilter.com.au 1.02%
samedayhotwaterservice.com.au 0.94%
filtersystemsaustralia.com.au -1.05%
purefiltration.com.au -1.2%
stirlingco.com.au -1.33%
filpure.com.au -1.68%
hiltonplumbing.com.au -2.3%

Copyright © Adthena. All rights reserved.

Solahart.com.au surged with a 2.17% click share increase, while hiltonplumbing.com.au dropped by 2.3%.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date samedayhotwaterservice.com.au earthswater.com.au hiltonplumbing.com.au fixnflowhotwater.com.au filtersystemsaustralia.com.au h2oau.com.au purefiltration.com.au rheem.com.au filpure.com.au water-filter-sentry.com.au
2025/04/01 32.3% 4.16% 5.87% 0.03% 4.9% 0.82% 2.44% 4.43% 0.01% 0.81%
2025/04/02 31.12% 0.18% 8.24% 0.1% 9.02% 0.02% 1.02% 4.8% 0.01% 1.99%
2025/04/03 34.66% 4.37% 7.08% 0.2% 4.73% 1.22% 1.02% 2.9% 3.19% 2.97%
2025/04/04 21.8% 0.28% 4.36% 0.4% 2.16% 3.7% 2.5% 5.51% 7.36% 3.68%
2025/04/05 23.72% 6.91% 7.98% 0.45% 2.45% 0.03% 1.96% 4.34% 6.6% 0.01%
2025/04/06 18.82% 3.65% 6.45% 2.27% 6.81% 0.01% 4.27% 5.28% 0.06% 1.7%
2025/04/07 33.55% 0.26% 3.29% 1.29% 4.81% 0.01% 5.78% 3.78% 8.64% 2.87%
2025/04/08 33.1% 0.26% 4.06% 1.41% 5.42% 1.81% 5.44% 3.73% 0.94% 3.6%
2025/04/09 34.52% 0.07% 5.08% 1.3% 2.16% 3.15% 1.07% 4.02% 2.13% 2.1%
2025/04/10 43.1% 2.49% 6.18% 1.96% 0% 2.44% 3.68% 6.62% 0.02% 1.22%
2025/04/11 32.15% 2.98% 8.55% 1.61% 3.92% 2.94% 3.93% 3.88% 0.02% 2.94%
2025/04/12 29.29% 0.08% 3.7% 1.2% 1.26% 2.53% 3.8% 7.21% 0.1% 2.52%
2025/04/13 26% 0.29% 5.8% 1.59% 1.01% 3.96% 3.01% 4.85% 8.87% 2.97%
2025/04/14 40.92% 0.08% 6.84% 0.98% 0.85% 2.52% 2.5% 4.41% 4.18% 1.68%
2025/04/15 36.54% 0.03% 4.69% 0.9% 2.1% 1.06% 4.2% 3.49% 6.29% 2.09%
2025/04/16 27.89% 0.21% 4.15% 3.54% 0% 1.14% 3.31% 4.18% 0.05% 0%
2025/04/17 30.79% 1.04% 6.47% 1.25% 2.29% 4.71% 2.48% 6.38% 2.33% 2.29%
2025/04/18 30.57% 0.06% 7.52% 2.37% 1.43% 4.3% 1.45% 6.35% 0.05% 1.43%
2025/04/19 17.88% 0.31% 2.17% 2.03% 2.59% 1.28% 2.52% 6.7% 0.66% 1.92%
2025/04/20 19.31% 0.2% 8.4% 0.75% 2.6% 2.63% 3.47% 4.8% 2.6% 1.73%
2025/04/21 27.59% 2.28% 0.57% 2.78% 3.09% 1.35% 2.58% 5.44% 1.35% 2.27%
2025/04/22 35.03% 1.43% 5.27% 3.86% 0.84% 2.43% 0.94% 3.82% 0.94% 1.87%
2025/04/23 28.49% 3.46% 4.5% 4.17% 4.55% 2.81% 2.81% 3.96% 5.62% 2.1%
2025/04/24 39.24% 0.15% 3.97% 3.01% 0% 3.09% 2.33% 6.12% 0% 0%
2025/04/25 38.87% 0.39% 2.42% 1.83% 2.08% 3.26% 0.72% 5.47% 1.3% 1.55%
2025/04/26 43.8% 0.93% 0.16% 3.38% 0.53% 2.63% 1.76% 4.27% 0% 0%
2025/04/27 34.92% 2.69% 0.05% 3.77% 0.9% 2.79% 0.73% 4.53% 2.06% 2.27%
2025/04/28 43.6% 7.06% 2.07% 2.08% 1.55% 1.86% 0.34% 4.25% 0.34% 0.29%
2025/04/29 33.15% 2.35% 3.58% 3% 3.17% 0.21% 0% 1.93% 0% 0%
2025/04/30 39.06% 5.71% 4.32% 4.25% 3.36% 1.25% 1.25% 0.11% 0% 0%

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April saw “samedayhotwaterservice.com.au” dominate with fluctuating impressions, peaking at 43.8%. “earthswater.com.au” and “hiltonplumbing.com.au” trailed, showing varied trends. The month concluded with “samedayhotwaterservice.com.au” leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australia's First Choice https://www.completehomefiltration.com.au

    $0 Upfront — Join The Filtration Nation. Experience the softer side of water in Australia. Say Goodbye to Dry Skin ...

  2. 2
    Dan's Plumbing™ Hot Water - $0 Callout* & Same-Day G'tee https://www.dansplumbing.com.au › hot-water

    “Excellent friendly service. Arrived within 1 hour and fixed the problem promptly” - Sue

  3. 3
    Solar Hot Water Service https://www.hotwaterplumber.au

    We Supply & Install All Brands — Need A Hot Water Heater Replacement Or Repair? Call Now For $50 Off & Same Day Service.

  4. 4
    Hot Water System Replacements https://www.rheem.com.au

    Affordable Hot Water Systems — Hot Water Leaking? Solve Your Problems Today. Repair Your Hot Water System with Rheem.

  5. 5
    Same Day Hot Water Guaranteed https://www.servicetoday.com.au

    24/7 Hot Water Specialist — Proud Member of the Master Plumbers Association. Rated 4.8 Stars by Our Happy Customers.

Copyright © Adthena. All rights reserved.

In the competitive landscape of water utilities, advertisers are tapping into themes of immediacy and reliability. Complete Home Filtration entices with a promise of softer water and no upfront costs. Dan’s Plumbing and Service Today emphasize rapid response, with Dan’s offering a $0 callout and Service Today boasting a 4.8-star rating. Hot Water Plumber and Rheem focus on affordability and efficiency, highlighting discounts and same-day service.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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