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AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 25.34
hiltonplumbing.com.au 8.03
rheem.com.au 7.41
solahart.com.au 4.13
filtersystemsaustralia.com.au 3.82
fixnflowhotwater.com.au 2.86
waterdropfilter.com.au 2.62
cassbrothers.com.au 1.82
h2oau.com.au 1.72
purewatersystems.com.au 1.7
others 40.55

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In the competitive landscape of Google’s PPC for water utilities, ‘samedayhotwaterservice.com.au’ leads with 25.34% click share. ‘Others’ collectively hold a significant 40.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date samedayhotwaterservice.com.au rheem.com.au hiltonplumbing.com.au solahart.com.au filtersystemsaustralia.com.au waterdropfilter.com.au dansplumbing.com.au fixnflowhotwater.com.au cassbrothers.com.au hotwaterplumber.au
2025/06/01 29.83% 5.46% 3.36% 6.65% 10.35% 2.78% 0.01% 5.48% 1.36% 1.63%
2025/06/02 39.56% 3.76% 3.06% 3.54% 1.52% 0.92% 0.42% 3.76% 1.9% 1.61%
2025/06/03 15.46% 4.76% 8.03% 7.04% 1.58% 0.59% 6.26% 6.69% 1.67% 5.62%
2025/06/04 29.24% 4.63% 2.32% 5.06% 3.36% 1.97% 0.75% 2.38% 3.48% 0.79%
2025/06/05 25.62% 10.89% 3.81% 5.75% 2.94% 1.79% 1.83% 3.98% 2.65% 0.79%
2025/06/06 22.36% 8.2% 9.71% 2.96% 2.48% 1.16% 0.36% 5.16% 1.69% 0.44%
2025/06/07 16.03% 13.34% 6.16% 8.07% 5.88% 3.29% 0.13% 5.18% 3.36% 0.49%
2025/06/08 27.04% 10.7% 6.84% 9.18% 1.09% 3.12% 0.11% 3.33% 1.67% 2.96%
2025/06/09 37.12% 4.95% 2.76% 3.25% 1.93% 5.75% 0.31% 2.34% 0.88% 0.94%
2025/06/10 33.5% 3.6% 15.37% 4.9% 3.45% 3.5% 1.65% 2.24% 1.25% 0.49%
2025/06/11 29.63% 4.4% 1.47% 3.56% 3.55% 5.77% 1.04% 4.22% 2.28% 2.72%
2025/06/12 25.25% 10% 8.99% 9.76% 0% 1.86% 1.64% 5.75% 1.28% 2.28%
2025/06/13 13.92% 6.42% 12.56% 4.05% 0% 2.13% 1.36% 2.79% 0.72% 2.74%
2025/06/14 19.56% 10.96% 2.78% 7.79% 0% 1.96% 0.33% 3.79% 2.22% 5.61%
2025/06/15 20.24% 9.88% 11.3% 8.07% 1.35% 0.61% 0.06% 5.09% 1.35% 2.89%
2025/06/16 28.53% 10.8% 9.65% 2.86% 0.01% 0.66% 6.76% 5.07% 1.44% 1.67%
2025/06/17 22.16% 6.57% 15.01% 4.12% 1.23% 1.16% 1.18% 2.62% 1.55% 0.54%
2025/06/18 29.47% 8.78% 5.23% 2.19% 3.08% 0.63% 3.14% 5.7% 0.91% 5.33%
2025/06/19 20.79% 8.08% 10.32% 3.48% 0.81% 2.21% 9.91% 3.52% 0.8% 0.81%
2025/06/20 23.16% 11.32% 6.18% 0.35% 0% 0% 2.64% 3.81% 1.56% 2.81%
2025/06/21 29.85% 10.91% 10.71% 0.11% 1.57% 0.74% 2.02% 3.24% 2.07% 0.88%
2025/06/22 23.75% 12.99% 7.52% 0.19% 2.89% 1.6% 0.16% 4.67% 2.86% 2.24%
2025/06/23 30.02% 5.21% 11.66% 0.09% 3.47% 3.23% 2.61% 3.47% 1.17% 1.96%
2025/06/24 24.14% 4.24% 21.62% 0.07% 0.01% 3.93% 2.54% 1.78% 2.05% 0.77%
2025/06/25 17.16% 7.58% 22.45% 0.02% 1.7% 1.03% 1.09% 3.15% 2.57% 0.58%
2025/06/26 32.31% 6.99% 7.84% 3.49% 2.96% 1.6% 1.59% 2.81% 1.54% 1.38%
2025/06/27 33.99% 11% 3.18% 8% 2.08% 1.37% 5.45% 2.22% 1.57% 0.93%
2025/06/28 16.73% 9.62% 7.34% 4.34% 2.7% 1.93% 0.07% 1.67% 2.46% 1.87%
2025/06/29 28.73% 19.54% 5.54% 3.72% 1.06% 1.01% 0.09% 5.44% 2.86% 2.74%
2025/06/30 24.03% 9.86% 8.98% 4.36% 4.01% 3.7% 3.21% 2.14% 2.02% 0.61%

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In June 2025, samedayhotwaterservice.com.au led PPC spend, peaking at 39.56% on June 2. Rheem.com.au and hiltonplumbing.com.au followed, with notable fluctuations. The month concluded with samedayhotwaterservice.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 155
2025/06/02 174
2025/06/03 175
2025/06/04 161
2025/06/05 177
2025/06/06 183
2025/06/07 161
2025/06/08 158
2025/06/09 168
2025/06/10 158
2025/06/11 166
2025/06/12 161
2025/06/13 163
2025/06/14 158
2025/06/15 160
2025/06/16 173
2025/06/17 169
2025/06/18 169
2025/06/19 171
2025/06/20 167
2025/06/21 172
2025/06/22 156
2025/06/23 173
2025/06/24 172
2025/06/25 182
2025/06/26 171
2025/06/27 169
2025/06/28 162
2025/06/29 142
2025/06/30 185

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 155 and peaking at 185. Mid-month fluctuations highlighted competitive activity, ending with a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hiltonplumbing.com.au 2.71%
purewatersystems.com.au 2.28%
samedayhotwaterservice.com.au 1.27%
rheem.com.au 1%
dansplumbing.com.au 0.63%
fixnflowhotwater.com.au -0.73%
waterdropfilter.com.au -0.84%
ccwt.com.au -1.18%
h2oau.com.au -1.56%
solahart.com.au -2.95%

Copyright © Adthena. All rights reserved.

Hilton Plumbing surged with a 2.71% click share increase, while Solahart faced a 2.95% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date samedayhotwaterservice.com.au rheem.com.au hiltonplumbing.com.au filtersystemsaustralia.com.au waterdropfilter.com.au shieldwaterfilter.com.au solahart.com.au cassbrothers.com.au fixnflowhotwater.com.au h2oau.com.au
2025/06/01 28.85% 5.21% 4.01% 10.87% 3.96% 1.01% 3.74% 1.4% 5.08% 3%
2025/06/02 28.37% 3.52% 2.82% 2.69% 1.81% 4.5% 2.2% 2.11% 3.06% 6.33%
2025/06/03 12.98% 4.13% 5.84% 2.2% 1.1% 2.21% 3.19% 1.73% 4.9% 2.26%
2025/06/04 21.73% 4.04% 2.92% 4.34% 2.9% 4.35% 2.55% 3.62% 1.7% 5.86%
2025/06/05 20.75% 9.19% 3.07% 3.58% 2.57% 1.04% 3.68% 3.16% 3.51% 2.11%
2025/06/06 15.26% 6.36% 7.05% 3.12% 2.1% 2.31% 2.07% 1.93% 3.64% 3.83%
2025/06/07 13.53% 10.98% 5.15% 9.17% 4.59% 1.17% 6.46% 3.7% 3.92% 0.05%
2025/06/08 22.7% 9.81% 5.74% 1.45% 5.8% 1.52% 6.44% 2% 2.64% 3.04%
2025/06/09 28.72% 4.4% 3.2% 2.78% 8.35% 0.02% 1.6% 1.07% 1.75% 5.62%
2025/06/10 26.98% 3.43% 12.98% 5.02% 6.02% 0.01% 2.48% 1.58% 1.88% 5.03%
2025/06/11 20.72% 3.69% 1.89% 5.07% 9.12% 3.05% 2.81% 2.38% 3.54% 3.05%
2025/06/12 22.97% 9.77% 9.92% 0% 4.11% 0.01% 6.87% 1.6% 5.29% 2.07%
2025/06/13 12.15% 6.1% 10.08% 0% 2.86% 1.45% 3.23% 0.92% 2.28% 5.74%
2025/06/14 16.1% 8.81% 3.14% 0% 3.78% 0.01% 5.27% 2.53% 3.21% 5.7%
2025/06/15 15.21% 8.66% 9.74% 2.52% 1.26% 5.05% 5.53% 1.6% 4.47% 2.55%
2025/06/16 24.16% 10.01% 8.16% 0.08% 1.44% 0.02% 2.68% 1.77% 3.79% 2.9%
2025/06/17 18.45% 6.15% 14.99% 1.63% 1.63% 3.28% 2.73% 2% 2.02% 1.81%
2025/06/18 21.75% 7.59% 5.65% 5.22% 1.3% 1.32% 1.77% 1% 4.35% 5.25%
2025/06/19 17.99% 6.69% 9.14% 1.44% 4.31% 2.89% 1.34% 0.95% 2.65% 4.33%
2025/06/20 20.52% 11.61% 6.71% 0% 0% 0.02% 0.26% 1.99% 3.31% 0.03%
2025/06/21 23.44% 9.14% 8.4% 2.14% 1.07% 3.22% 0.08% 2.43% 2.32% 2.15%
2025/06/22 18.77% 11.62% 7.34% 4.36% 2.15% 0.03% 0.12% 3.34% 3.51% 2.18%
2025/06/23 24.74% 4.45% 9.06% 4.89% 4.89% 4.96% 0.05% 1.53% 3.2% 1.23%
2025/06/24 18.72% 4.01% 16.61% 0.04% 7.24% 5.73% 0.05% 2.29% 1.35% 0%
2025/06/25 14.05% 6.3% 17.84% 3.15% 2.12% 0.11% 0.01% 2.91% 2.19% 0%
2025/06/26 25.54% 6.2% 6.4% 4.85% 2.91% 1.07% 2.22% 1.88% 2.93% 0%
2025/06/27 27.6% 9.55% 4.14% 3.7% 2.47% 0% 6.27% 1.95% 1.96% 0%
2025/06/28 11.2% 7.8% 4.96% 4.01% 3% 3% 2.7% 2.49% 1.29% 0%
2025/06/29 26.09% 17.84% 5.94% 1.52% 1.52% 0% 2.18% 3.69% 5.12% 0%
2025/06/30 18.4% 7.04% 6.72% 5.97% 5.97% 3.98% 3.27% 2.39% 1.42% 0.99%

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In June 2025, samedayhotwaterservice.com.au led with fluctuating impressions, peaking early and mid-month. Rheem.com.au and hiltonplumbing.com.au showed consistent presence, while filtersystemsaustralia.com.au and waterdropfilter.com.au had sporadic spikes. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Whole Home Filter Systems https://www.completehomefiltration.com.au

    $0 Upfront — Join The Filtration Nation. Experience the softer side of water in Australia. Say Goodbye to Dry Skin & Hair. Soft, filtered water for your whole home.

  2. 2
    We Install Hot Water Systems | Best Price Guarantee https://www.drleakplumbing.com.au › water-systems

    Call A Local Hot Water Plumber. Same-day Service Save $69 By Mentioning Our Online Offer!

  3. 3
    Solar Hot Water Services | Spring Sale - Save Upto $990* https://www.fixnflowhotwater.com.au › solar › hot_water

    Need Solar Hot Water Services? Call Fix N Flow Now For A Free No-Obligation Onsite Quote.

  4. 4
    Hot Water System Replacements https://www.rheem.com.au

    Affordable Hot Water Systems — Hot Water Leaking? Solve Your Problems Today. Repair Your Hot Water System with Rheem.

  5. 5
    Solar Hot Water Repairs https://www.solarwaterwind.com.au › hotwater › repairs

    No Callout Fee — It's getting colder. If your hot water system is faulty, we can fix it and save you money. Trusted solar...

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In the competitive landscape of water utilities, advertisers are tapping into themes of convenience, savings, and sustainability. Complete Home Filtration entices with a promise of softer water, while Dr. Leak Plumbing and Fix N Flow highlight cost savings and immediate service. Rheem and Solar Water Wind focus on reliability and eco-friendly solutions, ensuring hot water systems are efficient and sustainable.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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