AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.1223412058
	76.8776587942

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	71
	29

71%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	5%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	26%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
samedayhotwaterservice.com.au	25.41
filtersystemsaustralia.com.au	9.35
waterdropfilter.com.au	6.89
rheem.com.au	4.92
hiltonplumbing.com.au	3.72
fixnflowhotwater.com.au	2.71
aquala.au	2.36
completehomefiltration.com.au	1.97
hitechhotwater.com.au	1.95
shieldwaterfilter.com.au	1.93
others	38.79

samedayhotwaterservice.com.au - 25.41%
filtersystemsaustralia.com.au - 9.35%
waterdropfilter.com.au - 6.89%
rheem.com.au - 4.92%
hiltonplumbing.com.au - 3.72%
fixnflowhotwater.com.au - 2.71%
aquala.au - 2.36%
completehomefiltration.com.au - 1.97%
hitechhotwater.com.au - 1.95%
shieldwaterfilter.com.au - 1.93%
others - 38.79%

In the water utilities PPC landscape, ‘samedayhotwaterservice.com.au’ leads with 25.41% click share, while ‘others’ collectively hold 38.79%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	samedayhotwaterservice.com.au	waterdropfilter.com.au	filtersystemsaustralia.com.au	fixnflowhotwater.com.au	aquala.au	hiltonplumbing.com.au	rheem.com.au	hitechhotwater.com.au	servicetoday.com.au	smithsplumbing.au
2025/12/01	19.17%	11.21%	1.87%	1.86%	1.15%	8.48%	2.16%	0.19%	1.36%	11.55%
2025/12/02	10.73%	7.92%	3.95%	0.39%	2.68%	5.17%	2.68%	0.13%	6.68%	6.66%
2025/12/03	23.12%	8.64%	3.15%	1.12%	2.99%	2.34%	1.69%	0.23%	1.08%	3.13%
2025/12/04	20.19%	5.14%	6.48%	0.88%	3.17%	3.05%	1.67%	0.17%	0.9%	4.22%
2025/12/05	18.11%	2.74%	4.83%	3.79%	3.38%	5.03%	4.45%	3.05%	1.21%	1.08%
2025/12/06	15.55%	4.51%	4.82%	2.96%	0.01%	2.42%	11.4%	0.71%	3.42%	0.55%
2025/12/07	9.73%	2.85%	3.57%	2.19%	2.42%	2.75%	17.28%	7.15%	1.74%	0.31%
2025/12/08	10.95%	1.77%	5.82%	2.21%	2.64%	10.48%	7.7%	0.53%	1.58%	7.58%
2025/12/09	13.05%	2.32%	5.84%	4.42%	1%	1.65%	2.91%	0.29%	1.3%	20.72%
2025/12/10	17.46%	4.37%	8.1%	6.79%	0%	0.68%	8.07%	0.66%	0.98%	3.03%
2025/12/11	16.85%	5.8%	10.56%	2.07%	0%	2.95%	5.53%	0.8%	1.25%	2.23%
2025/12/12	13.77%	4.64%	9.77%	6.14%	0%	6.11%	6.37%	0.66%	2.81%	1.27%
2025/12/13	19.93%	4.03%	9.75%	2.6%	0%	1.92%	8.6%	0.7%	0.93%	1.28%
2025/12/14	10.04%	8.5%	8.86%	3.83%	0%	3.65%	8.45%	1.72%	1.9%	1.51%
2025/12/15	8.39%	4.76%	7.34%	2.76%	2.75%	2.82%	8.88%	0.39%	1.76%	3.27%
2025/12/16	12.09%	6.57%	9.05%	8.12%	1.48%	1.05%	5.43%	2.5%	2.23%	3.79%
2025/12/17	14.53%	8.43%	9.36%	3.78%	5.43%	1.19%	3%	3.36%	3.62%	3.12%
2025/12/18	17.77%	5.31%	1.89%	3.97%	4.59%	4.37%	4.48%	0.66%	6.36%	2.32%
2025/12/19	9.87%	9.45%	5.55%	5.85%	6.55%	3.96%	3.61%	1.36%	5.61%	1.04%
2025/12/20	16.98%	9.03%	7.5%	7.84%	4.92%	3.88%	6.39%	3.99%	2.32%	0.62%
2025/12/21	11.05%	8.78%	8.27%	4.93%	3.02%	1.98%	8.24%	3.12%	1.78%	0.16%
2025/12/22	22.38%	8.16%	6.64%	4.53%	4.31%	6.25%	6.75%	4.33%	0.72%	0.44%
2025/12/23	31.76%	6.79%	3.75%	4.44%	3.2%	3.6%	4.24%	0.74%	1.73%	0.97%
2025/12/24	28.43%	3.8%	2.97%	7.32%	1.16%	6.72%	6.93%	6.97%	0.88%	0.08%
2025/12/25	28.84%	6%	10.19%	4.31%	2.99%	3.41%	7.35%	3.55%	6.03%	0.01%
2025/12/26	16.62%	7.72%	9.84%	3.3%	2.8%	4.74%	6.38%	3.79%	2.39%	0%
2025/12/27	13.15%	7.86%	4.32%	5.67%	3.5%	6.19%	4.91%	1.76%	7.19%	0%
2025/12/28	24.72%	5.75%	6.83%	4.05%	2.08%	5.4%	7.6%	7.86%	0.78%	0%
2025/12/29	23.32%	13.97%	4.35%	6.03%	3.42%	1.64%	6.82%	4.37%	0.48%	0.17%
2025/12/30	19%	8.82%	2.91%	2.05%	2.01%	6.03%	6.68%	5.81%	0.67%	0.32%
2025/12/31	33.5%	8.52%	6.09%	3.59%	3.56%	3.22%	2.99%	1.73%	0.51%	0.01%

samedayhotwaterservice.com.au
waterdropfilter.com.au
filtersystemsaustralia.com.au
fixnflowhotwater.com.au
aquala.au
hiltonplumbing.com.au
rheem.com.au
hitechhotwater.com.au
servicetoday.com.au
smithsplumbing.au

In December 2025, samedayhotwaterservice.com.au led with fluctuating spend, peaking at 33.50% on the 31st. Waterdropfilter.com.au and filtersystemsaustralia.com.au showed moderate activity, while fixnflowhotwater.com.au and aquala.au maintained lower shares. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	158
2025/12/02	163
2025/12/03	166
2025/12/04	174
2025/12/05	169
2025/12/06	159
2025/12/07	158
2025/12/08	174
2025/12/09	170
2025/12/10	164
2025/12/11	162
2025/12/12	162
2025/12/13	159
2025/12/14	127
2025/12/15	176
2025/12/16	156
2025/12/17	153
2025/12/18	146
2025/12/19	160
2025/12/20	143
2025/12/21	143
2025/12/22	167
2025/12/23	161
2025/12/24	164
2025/12/25	154
2025/12/26	157
2025/12/27	157
2025/12/28	149
2025/12/29	163
2025/12/30	158
2025/12/31	161

December saw fluctuating advertiser numbers, peaking at 176 on the 15th, then dipping to 143 by the 20th. The month concluded with 161 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
samedayhotwaterservice.com.au	11.16%
waterdropfilter.com.au	2.88%
tankworld.com.au	1.68%
hiltonplumbing.com.au	1.5%
hitechhotwater.com.au	1.49%
asctanks.com.au	-1.47%
solahart.com.au	-1.94%
smithsplumbing.au	-2.03%
completehomefiltration.com.au	-2.97%
filtersystemsaustralia.com.au	-2.97%

Samedayhotwaterservice.com.au surged with an 11.16% click share increase, while completehomefiltration.com.au and filtersystemsaustralia.com.au both dropped by 2.97%.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	samedayhotwaterservice.com.au	waterdropfilter.com.au	shieldwaterfilter.com.au	aquala.au	filtersystemsaustralia.com.au	filpure.com.au	fixnflowhotwater.com.au	hiltonplumbing.com.au	rheem.com.au	completehomefiltration.com.au
2025/12/01	14.16%	18.78%	0.11%	1.79%	1.79%	1.79%	1.23%	6.38%	1.75%	1.97%
2025/12/02	9.19%	11.9%	0.1%	3.35%	3.35%	3.35%	0.32%	4.96%	1.79%	0.17%
2025/12/03	18.42%	14.33%	7.05%	3.51%	2.34%	3.52%	0.72%	2%	0.96%	3.65%
2025/12/04	15.31%	8.58%	4.5%	3.93%	5.66%	0.94%	0.66%	2.05%	1.4%	4.84%
2025/12/05	16.12%	4.15%	1.26%	4.41%	4.78%	3.76%	2.48%	3.65%	3.24%	4.88%
2025/12/06	17.09%	7.86%	1.61%	0%	4.66%	4.73%	2.63%	2.03%	7%	4.86%
2025/12/07	10.44%	5.21%	3.48%	3.42%	3.44%	3.49%	1.86%	2.6%	11.56%	10.47%
2025/12/08	11.8%	2.85%	1.45%	4.2%	5.62%	0.08%	2.16%	6.39%	5.55%	5.8%
2025/12/09	14.29%	4.56%	0.06%	1.51%	5.97%	0%	3.25%	1.65%	2.99%	4.89%
2025/12/10	15.69%	8.23%	4.12%	0%	8.16%	0%	5.08%	0.69%	5.81%	5.68%
2025/12/11	15.59%	7.62%	2.31%	0%	10.85%	5.71%	1.92%	3%	4.55%	3.07%
2025/12/12	14.48%	4.97%	3.91%	0%	11.33%	0.54%	4.69%	5.12%	5.34%	0.29%
2025/12/13	14.8%	6.39%	2.12%	0%	8.39%	6.29%	1.79%	1.61%	5.68%	3.36%
2025/12/14	8.77%	13.72%	7.56%	0%	7.56%	4.53%	2.84%	2.54%	6.2%	7.6%
2025/12/15	8.22%	5.83%	2.25%	4.19%	7.25%	0%	2.26%	2.35%	6.19%	7.81%
2025/12/16	10.71%	9.62%	4.44%	1.74%	10.05%	0.43%	6.01%	1%	3.66%	8.84%
2025/12/17	12.19%	11.34%	3.95%	8.53%	9.72%	1.37%	3.02%	0.82%	2.47%	6.26%
2025/12/18	18.98%	5.94%	0.03%	4.63%	2.73%	0.1%	3.46%	4.58%	3.31%	2.1%
2025/12/19	9.63%	13.43%	3.06%	8.08%	5.27%	3.59%	3.97%	3.27%	2.6%	5.18%
2025/12/20	15.31%	15.99%	5.11%	6.38%	6.38%	9.01%	4.61%	2.79%	4.13%	0.04%
2025/12/21	10.91%	16.29%	6.39%	4.25%	7.44%	4.29%	3.53%	1.93%	5.15%	0.03%
2025/12/22	23.42%	15.4%	4.1%	7.1%	6.09%	2.09%	2.92%	4.46%	4%	0.03%
2025/12/23	26.06%	12.98%	3.64%	4.62%	3.47%	4.7%	3.12%	3.28%	3.03%	0.04%
2025/12/24	23.95%	8.2%	2.05%	2%	3.03%	3.06%	5.09%	5.49%	4.77%	0.01%
2025/12/25	29.93%	10.34%	3.44%	4.51%	10.14%	0.02%	3.69%	2.79%	5.44%	0.01%
2025/12/26	16.99%	12.01%	3%	4.38%	8.76%	0.04%	2.22%	3.76%	4%	0%
2025/12/27	12.51%	13.7%	1.45%	5.41%	4.06%	0.07%	3.63%	5.24%	3.5%	0%
2025/12/28	25.06%	12.09%	0.23%	3.46%	6.64%	3.4%	3.13%	5.39%	5.23%	0.13%
2025/12/29	19.93%	25.81%	0.08%	4.61%	3.43%	3.46%	3.24%	1.36%	3.73%	5.78%
2025/12/30	20.14%	14.48%	0.03%	2.89%	2.88%	0.03%	1.38%	5.46%	4.95%	0.01%
2025/12/31	28.9%	16.12%	6.62%	5.28%	5.27%	2.66%	2.64%	2.4%	1.65%	0.01%

samedayhotwaterservice.com.au
waterdropfilter.com.au
shieldwaterfilter.com.au
aquala.au
filtersystemsaustralia.com.au
filpure.com.au
fixnflowhotwater.com.au
hiltonplumbing.com.au
rheem.com.au
completehomefiltration.com.au

In December 2025, samedayhotwaterservice.com.au saw a fluctuating impression share, peaking at 29.93% on the 25th. Meanwhile, waterdropfilter.com.au experienced a significant rise, reaching 25.81% on the 29th. The month concluded with samedayhotwaterservice.com.au leading at 28.9%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month

1
Hot Water Services - Upfront Pricing https://www.heroplumbing.com.au › hot-water › sydney
"Great service, timely, easy to book and they called on approach." - Andrew. With Our Skilled Plumbers...
2
NSW Rebates https://www.hitechhotwater.com.au
Hot Water System — HiTech Hot Water Solutions provides quality hot water heat pumps to its customers.
3
Hot Water System Replacements https://www.rheem.com.au
Book Your Service Today — Hot Water Leaking? Solve Your Problems Today. Repair Your Hot Water System with Rheem.
4
Smith's Plumbing™ Hot Water - Upfront Prices. Call Us https://www.smithsplumbing.au › hot-water
Any Plumbing Issue, Anywhere. We've Got You! - Call Smith's Plumbing for...
5
Gov Rebate Approved Hot Water - $0 Upfront Hot Water Upgrade https://www.wateranalytics.com.au
Explore Water Analytics Australia's Air to Energy Heat Pump Hot Water Systems designed for superior efficiency and sustainability.

In the competitive landscape of hot water services, Hero Plumbing and Smith’s Plumbing emphasize transparency with upfront pricing. HiTech Hot Water and Water Analytics highlight sustainability and rebates, while Rheem focuses on immediate solutions for leaks. Each advertiser uniquely addresses customer needs, from cost efficiency to environmental consciousness.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Water Utilities December 2025 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Water Utilities December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Water Utilities December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Water Utilities December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Water Utilities December 2025 Report?

The AUS Energy, Utilities & Waste Water Utilities December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Water Utilities December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Water Utilities December 2025 Report for?

The AUS Energy, Utilities & Waste Water Utilities December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

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AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis December 2025