AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – AUS

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.5452532733
71.4547467267
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 11%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
waterdropfilter.com.au 18.12
samedayhotwaterservice.com.au 11.9
filtersystemsaustralia.com.au 11.27
hiltonplumbing.com.au 4.39
shieldwaterfilter.com.au 3.91
water-filter-sentry.com.au 3.73
rheem.com.au 3.09
completehomefiltration.com.au 2.88
earthswater.com.au 2.65
filpure.com.au 2.16
others 35.9
  • waterdropfilter.com.au - 18.12%
  • samedayhotwaterservice.com.au - 11.9%
  • filtersystemsaustralia.com.au - 11.27%
  • hiltonplumbing.com.au - 4.39%
  • shieldwaterfilter.com.au - 3.91%
  • water-filter-sentry.com.au - 3.73%
  • rheem.com.au - 3.09%
  • completehomefiltration.com.au - 2.88%
  • earthswater.com.au - 2.65%
  • filpure.com.au - 2.16%
  • others - 35.9%

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In the water utilities PPC landscape, Waterdropfilter.com.au leads with 18.12% click share, followed by Samedayhotwaterservice.com.au at 11.9%. Others collectively hold 35.9%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date waterdropfilter.com.au samedayhotwaterservice.com.au filtersystemsaustralia.com.au fixnflowhotwater.com.au completehomefiltration.com.au hiltonplumbing.com.au dansplumbing.com.au rheem.com.au shieldwaterfilter.com.au water-filter-sentry.com.au
2026/02/01 4.86% 9.74% 3.69% 2.99% 3.62% 7.5% 0.62% 9.62% 2.78% 5.31%
2026/02/02 4.12% 21.92% 3.31% 2.2% 2.97% 12.42% 2.66% 4.09% 1.21% 0.99%
2026/02/03 8.14% 8.96% 9.82% 1.83% 1.72% 2.76% 4.83% 4.55% 6.7% 0%
2026/02/04 8.34% 11.45% 10.7% 2.18% 4.19% 4.38% 3.78% 2.86% 3.43% 6.3%
2026/02/05 12.97% 16.85% 7.72% 3.34% 3.12% 1.6% 2.84% 5.01% 2.34% 5%
2026/02/06 16.18% 12.29% 8.55% 2.88% 2.93% 9.12% 1.29% 2.45% 2.9% 6.9%
2026/02/07 11.62% 11.99% 7.17% 1.95% 4.48% 3.28% 1.32% 4.42% 5.71% 3.53%
2026/02/08 19.84% 8.38% 5.58% 3.11% 2.13% 3.1% 0.28% 6.33% 5.29% 6.1%
2026/02/09 16.83% 11.18% 12.15% 3.82% 1.31% 2.84% 1.63% 5.18% 4.46% 5.51%
2026/02/10 13.77% 13.63% 5.03% 1.6% 1.9% 7.18% 7.79% 6.57% 1.42% 0.36%
2026/02/11 21.33% 14.2% 6.95% 1.21% 3.43% 3.92% 5.73% 2.85% 4.73% 0%
2026/02/12 15.46% 6.87% 7.78% 3.27% 4.77% 2.87% 3.99% 4.37% 5.54% 2.16%
2026/02/13 15.95% 12.12% 8.43% 2.84% 2.89% 8.99% 1.28% 2.41% 2.86% 6.8%
2026/02/14 11.49% 11.86% 7.09% 1.93% 4.43% 3.24% 1.3% 4.37% 5.65% 3.49%
2026/02/15 19.82% 8.37% 5.57% 3.11% 2.13% 3.1% 0.28% 6.32% 5.29% 6.1%
2026/02/16 16.83% 11.18% 12.15% 3.82% 1.31% 2.84% 1.63% 5.17% 4.46% 5.51%
2026/02/17 20.16% 7.43% 2.68% 2.31% 3.39% 3.98% 5.19% 4.21% 10.28% 1.58%
2026/02/18 16.59% 5.89% 5.1% 5.28% 1.18% 1.89% 9.91% 6.19% 8.11% 0%
2026/02/19 15.31% 6.63% 5.48% 0.74% 0.97% 2.74% 2.95% 2.48% 7.01% 2.91%
2026/02/20 15.29% 7.14% 6.11% 1.26% 4.75% 4.2% 9.14% 4.9% 0.8% 3.47%
2026/02/21 16.59% 2.85% 8.48% 4.62% 1.73% 10.17% 2.42% 2.2% 3.47% 0%
2026/02/22 14.49% 6.57% 4.75% 3% 2.72% 12.75% 0.8% 4.68% 2.49% 0%
2026/02/23 19.26% 3.75% 9.94% 0.94% 4.2% 1.35% 7.06% 2.85% 2.82% 1.03%
2026/02/24 15.1% 6.65% 2.71% 2.8% 1.27% 2.35% 11.25% 2.18% 3.14% 0.96%
2026/02/25 16.98% 2.84% 12.75% 1.73% 2.52% 2.56% 5.22% 4.46% 2.14% 1.32%
2026/02/26 9.04% 3% 1.39% 6.14% 4.62% 1.43% 8.99% 9.26% 0.06% 0%
2026/02/27 21.35% 7.82% 4.12% 2.95% 1.92% 1.41% 3.39% 5.09% 0.07% 0%
2026/02/28 18.1% 7.07% 6.96% 5.81% 5.11% 4.85% 4.67% 3.6% 1.85% 0.83%
  • waterdropfilter.com.au
  • samedayhotwaterservice.com.au
  • filtersystemsaustralia.com.au
  • fixnflowhotwater.com.au
  • completehomefiltration.com.au
  • hiltonplumbing.com.au
  • dansplumbing.com.au
  • rheem.com.au
  • shieldwaterfilter.com.au
  • water-filter-sentry.com.au

Copyright © Adthena. All rights reserved.

In February 2026, waterdropfilter.com.au led with a peak spend share of 21.35% on the 27th. samedayhotwaterservice.com.au started strong but declined, while filtersystemsaustralia.com.au showed fluctuations. The month ended with waterdropfilter.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 149
2026/02/02 163
2026/02/03 151
2026/02/04 161
2026/02/05 165
2026/02/06 168
2026/02/07 156
2026/02/08 158
2026/02/09 154
2026/02/10 155
2026/02/11 168
2026/02/12 156
2026/02/13 168
2026/02/14 156
2026/02/15 158
2026/02/16 154
2026/02/17 151
2026/02/18 151
2026/02/19 167
2026/02/20 155
2026/02/21 140
2026/02/22 133
2026/02/23 157
2026/02/24 159
2026/02/25 158
2026/02/26 158
2026/02/27 137
2026/02/28 141

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In February, distinct advertisers fluctuated, peaking at 168 on the 6th, 11th, and 13th. The month concluded with a dip to 141, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
waterdropfilter.com.au 4.6%
waterfilter.net.au 1.72%
tappwater.com.au 1.31%
earthswater.com.au 1.3%
fixnflow.com.au 1.22%
filtersystemsaustralia.com.au -0.74%
powerland.com.au -0.78%
water-filter-sentry.com.au -1.77%
hiltonplumbing.com.au -1.87%
samedayhotwaterservice.com.au -6.33%

Copyright © Adthena. All rights reserved.

Waterdropfilter.com.au surged with a 4.6% click share increase, while samedayhotwaterservice.com.au faced a significant drop of 6.33%.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date waterdropfilter.com.au filtersystemsaustralia.com.au completehomefiltration.com.au samedayhotwaterservice.com.au earthswater.com.au aquala.au hiltonplumbing.com.au filpure.com.au shieldwaterfilter.com.au water-filter-sentry.com.au
2026/02/01 8.13% 3.17% 4.91% 9.76% 0.14% 0% 5.95% 4.82% 4.83% 9.52%
2026/02/02 6.69% 2.98% 4.57% 24.31% 1.66% 0% 8.93% 3.15% 1.58% 1.5%
2026/02/03 16.16% 8.81% 2.12% 7.17% 3.63% 0% 2.26% 0.05% 8.85% 0%
2026/02/04 15.42% 9.09% 6.21% 9.58% 3.15% 1.01% 2.7% 0.1% 6.15% 11.11%
2026/02/05 19.94% 8.04% 4.18% 10.25% 1.15% 0% 1.31% 5.83% 3.93% 7.78%
2026/02/06 22.5% 8.01% 3.91% 7.68% 3.14% 2.54% 5.34% 5.12% 5.21% 10.93%
2026/02/07 17.64% 7.29% 5.92% 8.96% 2.85% 0% 2.31% 1.39% 8.93% 3.42%
2026/02/08 26.98% 4.36% 2.61% 5.94% 2% 3.67% 2.06% 4.94% 8.09% 8.58%
2026/02/09 24.54% 10.25% 1.54% 7.86% 3.4% 3.7% 1.85% 7.67% 6.7% 8.37%
2026/02/10 20.18% 7.47% 3.53% 9.55% 2.53% 6.4% 5.01% 8.21% 2.48% 0.84%
2026/02/11 26.79% 7.84% 5.02% 10.06% 4.37% 2.82% 3.05% 0.09% 7.03% 0%
2026/02/12 18.89% 7.76% 7.04% 5.6% 3.05% 3.44% 2.39% 4.13% 9.03% 2.22%
2026/02/13 22.5% 8.01% 3.91% 7.68% 3.14% 2.54% 5.34% 5.12% 5.21% 10.93%
2026/02/14 17.64% 7.29% 5.92% 8.96% 2.85% 0% 2.31% 1.39% 8.93% 3.42%
2026/02/15 26.98% 4.36% 2.61% 5.94% 2% 3.67% 2.06% 4.94% 8.09% 8.58%
2026/02/16 24.54% 10.25% 1.54% 7.86% 3.4% 3.7% 1.85% 7.67% 6.7% 8.37%
2026/02/17 26.23% 4.08% 4.3% 6.43% 5.54% 1.38% 2.09% 0.08% 15.94% 2.72%
2026/02/18 21.94% 6.38% 1.52% 4.64% 2.7% 2.35% 1.15% 1.32% 11.98% 0%
2026/02/19 19.06% 5.2% 1.48% 5.41% 5.38% 4.53% 1.44% 4.09% 9.76% 4.07%
2026/02/20 17.17% 8.34% 8.24% 6.47% 6.35% 0.01% 2.93% 0.01% 1.14% 5.02%
2026/02/21 18.86% 10.4% 3.2% 3.44% 1.92% 6.85% 6.56% 0.03% 5.22% 0%
2026/02/22 17.86% 5.29% 5.51% 6.09% 3.56% 0.03% 9.38% 3.43% 3.58% 0%
2026/02/23 27.11% 10.5% 6.6% 2.82% 2.11% 0.02% 0.97% 3.67% 3.92% 1.83%
2026/02/24 18.8% 5.32% 2.25% 4.34% 1.22% 2.14% 1.9% 0.01% 5.23% 1.06%
2026/02/25 20.4% 13.14% 4.04% 3.34% 2.06% 6.08% 2.23% 1.97% 3.11% 1.96%
2026/02/26 14.26% 1.89% 7.77% 3.52% 1.99% 1.9% 1.08% 0.03% 0.05% 0%
2026/02/27 29.67% 5.53% 3.57% 7.6% 0.12% 5.21% 1.54% 5.21% 0.04% 0%
2026/02/28 24.29% 8.42% 7.51% 6.68% 5.15% 4.21% 3.46% 2.62% 2.49% 0.87%
  • waterdropfilter.com.au
  • filtersystemsaustralia.com.au
  • completehomefiltration.com.au
  • samedayhotwaterservice.com.au
  • earthswater.com.au
  • aquala.au
  • hiltonplumbing.com.au
  • filpure.com.au
  • shieldwaterfilter.com.au
  • water-filter-sentry.com.au

Copyright © Adthena. All rights reserved.

In February 2026, waterdropfilter.com.au led with fluctuating impressions, peaking at 29.67%. Meanwhile, filtersystemsaustralia.com.au and completehomefiltration.com.au showed moderate activity. The month concluded with waterdropfilter.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Reverse Osmosis Water Filters - Complete Home Filtration https://www.completehomefiltration.com.au

    Our 4 Stage filtration removes up to 98.5% of chlorines, heavy metals, pesticides and more

  2. 2
    Dan's Plumbing™ Hot Water https://www.dansplumbing.com.au › hot-water

    Same-Day G'tee & $0 Callout* Finally, Plumbing Service that Ticks All the Boxes. Honest & Upfront Pricing — Call Now

  3. 3
    Spring Sale - Save Upto $990* | Hot Water Replacement Services https://www.fixnflowhotwater.com.au › hot_water › replacement

    Fix N Flow Guarantee A 60 Mins* Response Time For Emergency Services. Book Online Today!

  4. 4
    Save $350 on Rheem Systems | Book Free In-home consultation https://solar.rheem.com.au

    To Split or Not To Split? Save $350 on eligible Rheem solar & heat pump systems. Book Free...

  5. 5
    Gov Rebate Approved Hot Water - $0 Upfront Hot Water Upgrade https://www.wateranalytics.com.au

    Explore Water Analytics Australia's Air to Energy Heat Pump Hot Water Systems designed for superior efficiency and sustainability.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, advertisers like Complete Home Filtration and Dan’s Plumbing™ captivate with promises of purity and reliability. Themes of savings and efficiency shine through Fix N Flow’s emergency services and Rheem’s solar solutions, while Water Analytics highlights sustainability with government rebates.

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