AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.266771451
	71.733228549

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	66
	34

66%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	5%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
samedayhotwaterservice.com.au	20.47
filtersystemsaustralia.com.au	10.21
waterdropfilter.com.au	9.78
rheem.com.au	5.43
hiltonplumbing.com.au	4.65
completehomefiltration.com.au	2.74
fixnflowhotwater.com.au	2.53
shieldwaterfilter.com.au	2.24
hitechhotwater.com.au	1.97
solahart.com.au	1.85
others	38.13

samedayhotwaterservice.com.au - 20.47%
filtersystemsaustralia.com.au - 10.21%
waterdropfilter.com.au - 9.78%
rheem.com.au - 5.43%
hiltonplumbing.com.au - 4.65%
completehomefiltration.com.au - 2.74%
fixnflowhotwater.com.au - 2.53%
shieldwaterfilter.com.au - 2.24%
hitechhotwater.com.au - 1.97%
solahart.com.au - 1.85%
others - 38.13%

In the competitive landscape of Google PPC, ‘samedayhotwaterservice.com.au’ leads with a 20.47% click share, while ‘filtersystemsaustralia.com.au’ and ‘waterdropfilter.com.au’ follow closely. ‘Others’ collectively hold a significant 38.13% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	samedayhotwaterservice.com.au	hiltonplumbing.com.au	rheem.com.au	fixnflowhotwater.com.au	hitechhotwater.com.au	waterdropfilter.com.au	dansplumbing.com.au	fasthotwater.com.au	completehomefiltration.com.au	filtersystemsaustralia.com.au
2026/01/01	22.23%	5.28%	8.47%	7.14%	4.89%	9%	0.11%	2.23%	1.24%	5.15%
2026/01/02	17.4%	6.4%	6.66%	2.68%	1.59%	9.78%	0.54%	1.41%	4.22%	8.64%
2026/01/03	16.51%	1.17%	10.03%	3.67%	4.81%	7.22%	0.43%	1.37%	1.14%	6.94%
2026/01/04	18.51%	0.4%	6.35%	3.65%	8.17%	9.62%	0.1%	1.29%	1.18%	11.7%
2026/01/05	25.11%	4.3%	11.57%	4.15%	3.88%	5.83%	0.79%	7.77%	0.14%	2.16%
2026/01/06	14.02%	5.34%	4.41%	6.3%	3.76%	10.37%	1.78%	3.68%	4.16%	8.13%
2026/01/07	33.2%	3.1%	2.83%	2.89%	1.96%	10.84%	0.09%	0.9%	0.01%	7.43%
2026/01/08	11.06%	6.18%	7.53%	4.21%	1.45%	9.48%	2.74%	3.47%	1.96%	8.39%
2026/01/09	7.64%	2.49%	8.96%	2.06%	1.66%	4.32%	4.94%	9.77%	5.93%	14.46%
2026/01/10	11.45%	2.62%	3.15%	2.83%	5.54%	13.37%	1.94%	3.12%	2.77%	7.33%
2026/01/11	17.45%	3.2%	5.23%	3.32%	2.13%	13.78%	0.33%	2.14%	1.8%	9.97%
2026/01/12	15.32%	1.15%	6.44%	1.01%	1.75%	9.27%	7.46%	1.25%	2.45%	4.96%
2026/01/13	12.05%	3.93%	4.89%	4.84%	1.17%	10.6%	2.67%	1.9%	0.87%	7.18%
2026/01/14	17.15%	1.56%	4.89%	1.42%	0.78%	15.31%	2.77%	0.85%	0.11%	10.1%
2026/01/15	8.13%	2.59%	3.2%	1.21%	0.65%	12.46%	1.61%	3.55%	5.83%	7.55%
2026/01/16	7.8%	2.54%	9.15%	2.1%	1.7%	4.26%	5.05%	9.98%	6.06%	13.91%
2026/01/17	10.16%	1.98%	7.24%	1.89%	5.75%	11.73%	1.67%	6.33%	0.09%	10.08%
2026/01/18	11.37%	6.87%	8.86%	1.48%	10.06%	8.1%	0.58%	1.99%	2.75%	8.56%
2026/01/19	11.16%	8.67%	3.64%	3.63%	0.87%	4.34%	4.37%	1.25%	5.48%	3.22%
2026/01/20	8.53%	4.86%	4.08%	4.17%	2.65%	9.41%	3.58%	0.85%	8.1%	8.96%
2026/01/21	12.25%	4.73%	5.85%	3.65%	0.79%	9.73%	2.78%	0.72%	5.23%	13.8%
2026/01/22	11.29%	2.91%	9.8%	2%	1.08%	10.42%	2.06%	0.7%	3.25%	1.61%
2026/01/23	11.13%	26.72%	3.42%	2.42%	0.37%	1.33%	2.21%	0.66%	6.2%	7.5%
2026/01/24	22.17%	2.74%	9.11%	2.15%	2.89%	1.91%	1.53%	1.55%	0.26%	2.87%
2026/01/25	12.38%	8.09%	8.18%	4.58%	2.28%	7.06%	0.3%	1.51%	4.24%	11.31%
2026/01/26	16.56%	0.79%	5.88%	2.59%	0.66%	11.15%	0.28%	0.92%	2.87%	4.31%
2026/01/27	8.93%	2.86%	4.08%	1.62%	0.16%	8.7%	5.36%	0.8%	1.42%	10.16%
2026/01/28	11.97%	3.2%	9.66%	5.43%	4.49%	10.24%	4.02%	0.75%	7.02%	4.25%
2026/01/29	15.37%	6.15%	6.09%	2.91%	1.24%	9.65%	2.93%	1.44%	2.32%	4.76%
2026/01/30	11.31%	1.72%	3.89%	3.84%	0.34%	15.14%	6.17%	0.91%	2.06%	6.22%
2026/01/31	16.76%	13.49%	7.27%	6.47%	4.34%	3.07%	2.51%	2.32%	0.19%	0%

samedayhotwaterservice.com.au
hiltonplumbing.com.au
rheem.com.au
fixnflowhotwater.com.au
hitechhotwater.com.au
waterdropfilter.com.au
dansplumbing.com.au
fasthotwater.com.au
completehomefiltration.com.au
filtersystemsaustralia.com.au

In January 2026, samedayhotwaterservice.com.au led with fluctuating spend, peaking at 33.2% on the 7th. Hiltonplumbing.com.au surged on the 23rd with 26.72%. Waterdropfilter.com.au maintained steady growth, ending strong at 15.14% on the 30th.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	148
2026/01/02	158
2026/01/03	151
2026/01/04	142
2026/01/05	154
2026/01/06	167
2026/01/07	161
2026/01/08	148
2026/01/09	150
2026/01/10	136
2026/01/11	135
2026/01/12	142
2026/01/13	144
2026/01/14	138
2026/01/15	134
2026/01/16	150
2026/01/17	142
2026/01/18	139
2026/01/19	143
2026/01/20	132
2026/01/21	142
2026/01/22	142
2026/01/23	144
2026/01/24	139
2026/01/25	136
2026/01/26	152
2026/01/27	151
2026/01/28	145
2026/01/29	147
2026/01/30	153
2026/01/31	152

January saw fluctuating advertiser numbers, peaking at 167 on January 6th. The month concluded with a stable count of 152 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
hiltonplumbing.com.au	3.12%
completehomefiltration.com.au	1.13%
fallonsolutions.com.au	1.01%
water-filter-sentry.com.au	0.75%
asctanks.com.au	0.71%
filtap.com.au	-1.45%
aquala.au	-1.48%
waterdropfilter.com.au	-1.78%
filtersystemsaustralia.com.au	-2.22%
samedayhotwaterservice.com.au	-2.98%

Hiltonplumbing.com.au surged with a 3.12% click share increase, while samedayhotwaterservice.com.au dropped by 2.98%, showcasing dynamic shifts in the market.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	samedayhotwaterservice.com.au	hiltonplumbing.com.au	waterdropfilter.com.au	rheem.com.au	fixnflowhotwater.com.au	hitechhotwater.com.au	shieldwaterfilter.com.au	completehomefiltration.com.au	filtersystemsaustralia.com.au	aquala.au
2026/01/01	22.48%	3.87%	15.58%	4.88%	4.64%	4%	7.63%	1.68%	4.56%	4.57%
2026/01/02	16.29%	4.73%	13.75%	4.65%	2.02%	1.67%	6.65%	5.21%	6.64%	6.7%
2026/01/03	16.11%	0.8%	9.99%	7.28%	3.21%	3.86%	0.01%	1.62%	6.37%	1.6%
2026/01/04	17.82%	0.19%	12.07%	5.29%	3.24%	4.81%	1.7%	1.84%	10.17%	5.09%
2026/01/05	26.62%	3.86%	8.66%	7.74%	2.93%	2.82%	0.01%	0.33%	2.05%	2.06%
2026/01/06	13.8%	3.55%	16.79%	2.71%	3.12%	2.19%	2.56%	6.39%	6.33%	5.07%
2026/01/07	26.54%	2.33%	17.99%	1.49%	2.36%	1.74%	7.38%	0.01%	5.89%	5.89%
2026/01/08	11.28%	5.22%	15.83%	5.65%	3.66%	1.29%	6.69%	2.43%	6.66%	4.44%
2026/01/09	7.82%	1.97%	6.29%	6.81%	2.22%	2.21%	0.06%	10.15%	13.88%	0.02%
2026/01/10	10.4%	2.13%	19.24%	2.27%	2.26%	2.46%	0.05%	3.8%	5.63%	5.63%
2026/01/11	16.06%	2.28%	24.82%	3.87%	2.68%	1.69%	0.05%	2.2%	8.04%	6.02%
2026/01/12	15.27%	1.08%	14.41%	4.39%	0.88%	1.88%	3.78%	3.78%	4.68%	4.67%
2026/01/13	11.54%	3.37%	14.99%	2.59%	2.4%	1.06%	9.11%	1.71%	5.42%	5.41%
2026/01/14	16.45%	1.24%	23.94%	3.07%	0.95%	1.27%	0.01%	0.15%	8.52%	8.51%
2026/01/15	7.07%	2.11%	18.3%	1.98%	0.75%	0.83%	6.82%	6.99%	5.42%	4.06%
2026/01/16	8.02%	2.02%	6.26%	6.99%	2.28%	2.27%	0.06%	10.41%	13.45%	0.02%
2026/01/17	9.94%	1.76%	15.98%	6.11%	1.44%	3.68%	2.23%	0.4%	8.91%	6.68%
2026/01/18	11.82%	5.9%	13.83%	6.37%	1.21%	6.2%	3.85%	4.16%	7.71%	5.78%
2026/01/19	10.74%	7.48%	6.06%	2.99%	3.16%	1.16%	2.87%	8.69%	2.87%	5.73%
2026/01/20	9.16%	3.68%	13.05%	2.56%	3.04%	2.11%	7.26%	11.11%	7.26%	3.63%
2026/01/21	12.47%	3.84%	13.93%	3.9%	2.53%	1.13%	4.54%	7.67%	12.11%	3.03%
2026/01/22	10.04%	2.07%	17.47%	5.43%	1.55%	0.77%	2.7%	4.26%	1.34%	4.02%
2026/01/23	13.9%	18.37%	2.06%	4.22%	1.97%	0.61%	2.03%	10.45%	8.06%	0%
2026/01/24	20.11%	2.22%	2.59%	7.59%	1.75%	3.31%	2.54%	0.59%	2.51%	0%
2026/01/25	13.05%	5.95%	9.63%	6.63%	2.96%	2.64%	9.62%	6.2%	9.65%	0%
2026/01/26	16.73%	0.55%	18%	4.34%	2.01%	0.96%	0.04%	3.94%	3.57%	0%
2026/01/27	7.91%	2.5%	14.98%	2.88%	1.19%	0.22%	8.2%	2.06%	8.17%	0%
2026/01/28	12.12%	3.33%	17.39%	6.84%	3.64%	2.63%	5.75%	10.19%	3.79%	1.89%
2026/01/29	15.88%	4.83%	14.5%	4.57%	2.56%	1.46%	2.93%	3.32%	3.81%	1.9%
2026/01/30	10.22%	1.82%	23.32%	2.58%	2.32%	0.4%	0.07%	2.52%	4.61%	0%
2026/01/31	18.93%	10.13%	5.98%	5.48%	5.1%	2.53%	2%	0.4%	0%	0%

samedayhotwaterservice.com.au
hiltonplumbing.com.au
waterdropfilter.com.au
rheem.com.au
fixnflowhotwater.com.au
hitechhotwater.com.au
shieldwaterfilter.com.au
completehomefiltration.com.au
filtersystemsaustralia.com.au
aquala.au

In January 2026, samedayhotwaterservice.com.au led with fluctuating impressions, peaking at 26.62%. Waterdropfilter.com.au showed consistent strength, while hiltonplumbing.com.au surged mid-month. The month concluded with samedayhotwaterservice.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month

1
How Pure Is Reverse Osmosis Water? - Complete Home Filtration https://www.completehomefiltration.com.au
Our 4 Stage filtration removes up to 98.5% of chlorines, heavy metals, pesticides and more
2
Dan's Plumbing™ Hot Water - $0 Callout* & Same-Day G'tee https://www.dansplumbing.com.au › hot-water
“Excellent friendly service. Arrived within 1 hour and fixed the problem promptly” ...
3
Sydney Hot Water System | $0 Call Out Fee https://www.fasthotwater.com.au › sydney
Your Professional, Local How Water Technicians. 24/7 Emergency & Maintenance Services.
4
Hot Water System Replacements - Affordable Hot Water Systems https://www.rheem.com.au
Hot Water Leaking? Solve Your Problems Today. Repair Your Hot Water System with Rheem.
5
Gov Rebate Approved Hot Water - $0 Upfront Hot Water Upgrade https://www.wateranalytics.com.au
Explore Water Analytics Australia's Air to Energy Heat Pump Hot Water Systems designed for superior efficiency and sustainability.

In the competitive landscape of water utilities, top-performing PPC ads reveal a focus on efficiency and customer service. Complete Home Filtration highlights purity with a 4-stage system, while Dan’s Plumbing and Fast Hot Water emphasize rapid, no-cost callouts. Rheem and Water Analytics promote affordability and sustainability, showcasing innovative solutions.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Water Utilities January 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Water Utilities January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Water Utilities January 2026 Report
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Data within the AUS Energy, Utilities & Waste Water Utilities January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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How accurate is the AUS Energy, Utilities & Waste Water Utilities January 2026 Report?

The AUS Energy, Utilities & Waste Water Utilities January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis January 2026