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AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 35.2
hiltonplumbing.com.au 5.37
rheem.com.au 4.27
filtersystemsaustralia.com.au 3.59
solahart.com.au 3.46
purewatersystems.com.au 2.43
customwater.com.au 2.3
earthswater.com.au 2.27
waterdropfilter.com.au 2.18
fixnflowhotwater.com.au 1.9
others 37.03

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In the water utilities PPC landscape, samedayhotwaterservice.com.au leads with 35.2% click share, closely followed by ‘others’ at 37.03%. Hilton Plumbing captures 5.37%, while Rheem holds 4.27%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date samedayhotwaterservice.com.au hiltonplumbing.com.au rheem.com.au fixnflowhotwater.com.au h2oau.com.au filtersystemsaustralia.com.au earthswater.com.au waterdropfilter.com.au solahart.com.au purewatersystems.com.au
2025/05/01 46.43% 3.51% 3.76% 3.05% 0.87% 0.22% 0.53% 0.74% 2.5% 1.47%
2025/05/02 42.94% 3.46% 9.04% 6.44% 0.37% 0.59% 4.19% 1.12% 2.65% 1.34%
2025/05/03 27% 4.84% 7.92% 3.42% 1.65% 4.47% 3.74% 1.77% 4.29% 0.4%
2025/05/04 28.38% 6.11% 4.86% 2.86% 1.66% 5.69% 1.64% 3.33% 4.46% 3.52%
2025/05/05 23.16% 4.06% 3.39% 3.49% 2.92% 5.8% 4.08% 3.92% 5.62% 1.53%
2025/05/06 28.37% 3.94% 3.56% 2% 2.32% 4.9% 2.61% 5.03% 2.41% 3.55%
2025/05/07 32.91% 6.28% 4.36% 1.02% 2.88% 3.54% 1.42% 3.72% 3.28% 2.71%
2025/05/08 30.2% 6.56% 6.21% 3.13% 1.31% 1.47% 2.43% 3.26% 5.15% 2.69%
2025/05/09 29.06% 6.86% 7.09% 1.67% 0.01% 3.73% 2.47% 4.48% 4.49% 3.92%
2025/05/10 27.84% 5.84% 5.74% 2.35% 0.16% 3.76% 4.02% 4.28% 6.09% 2.28%
2025/05/11 28.91% 9.04% 5.8% 2.41% 1.42% 5.16% 2.25% 2.18% 4.64% 4.02%
2025/05/12 27.74% 5.02% 3.22% 2.56% 2.71% 3.81% 1.53% 3.59% 2.98% 4.27%
2025/05/13 47.45% 2.19% 4.58% 3.29% 0.15% 2.71% 1.25% 0.6% 3.62% 1.69%
2025/05/14 25.24% 9.03% 4.27% 2.11% 0.01% 2.45% 0.09% 0.94% 4.28% 1.71%
2025/05/15 34.35% 5.68% 4.95% 2.57% 0.01% 1.98% 0.12% 3.96% 0.22% 2.72%
2025/05/16 29.79% 7.04% 6.19% 1.29% 0.69% 0% 0.13% 0.01% 6.67% 0.03%
2025/05/17 25.38% 8.44% 6.75% 1.45% 2.79% 3.58% 2.72% 2.04% 2.25% 1.86%
2025/05/18 29.06% 7.51% 4.2% 2.3% 2.93% 4.88% 0.15% 0.54% 6.04% 2.18%
2025/05/19 23.62% 5.67% 3.87% 3.71% 2.88% 5.04% 2.4% 3.75% 4.75% 4.09%
2025/05/20 33% 12.52% 2.58% 0.93% 2.54% 3% 2.08% 0.93% 1.48% 0.98%
2025/05/21 31.56% 6.48% 3% 1.47% 0.39% 0.61% 3.71% 3.19% 5.61% 2.01%
2025/05/22 29.74% 2.3% 5.79% 2.85% 2.13% 5.78% 3.01% 2.44% 4.48% 0.18%
2025/05/23 34.6% 4.01% 5.41% 2.77% 2% 4.61% 1.87% 2.17% 4.71% 0.65%
2025/05/24 26.99% 8.01% 7.71% 2.41% 1.95% 1.2% 1.33% 1.09% 4.19% 0.02%
2025/05/25 34.28% 6.56% 6.01% 2.62% 3.12% 4.4% 0.34% 2.22% 4.15% 0.2%
2025/05/26 36.09% 6.7% 3.78% 3.17% 2.53% 0.8% 0.11% 3.45% 5.43% 0.01%
2025/05/27 37.21% 2.45% 5.19% 4.47% 0.06% 3.52% 0.11% 1.29% 6.92% 0%
2025/05/28 26.75% 5.89% 4.64% 2.32% 6.2% 4.6% 4.1% 3.44% 4.19% 0%
2025/05/29 40.03% 7.19% 5.08% 2.1% 4.2% 0% 1.71% 3.01% 4.03% 0%
2025/05/30 40.12% 1.91% 6.68% 3.82% 0.04% 2.35% 1.25% 1.74% 0.21% 0%
2025/05/31 36.54% 6.36% 5.76% 3.32% 2.5% 1.69% 1.35% 0.61% 0.12% 0%

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In May 2025, samedayhotwaterservice.com.au led with fluctuating spend, peaking at 47.45% on May 13. Hiltonplumbing.com.au and rheem.com.au followed, showing varied trends. The month ended with samedayhotwaterservice.com.au at 36.54%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 174
2025/05/02 176
2025/05/03 170
2025/05/04 168
2025/05/05 191
2025/05/06 201
2025/05/07 197
2025/05/08 215
2025/05/09 184
2025/05/10 165
2025/05/11 178
2025/05/12 196
2025/05/13 193
2025/05/14 192
2025/05/15 186
2025/05/16 187
2025/05/17 169
2025/05/18 162
2025/05/19 194
2025/05/20 177
2025/05/21 171
2025/05/22 190
2025/05/23 178
2025/05/24 186
2025/05/25 164
2025/05/26 180
2025/05/27 185
2025/05/28 170
2025/05/29 174
2025/05/30 181
2025/05/31 173

Copyright © Adthena. All rights reserved.

May began with 174 advertisers, fluctuating throughout. Peaks on May 8th (215) and May 6th (201) highlighted dynamic competition. The month concluded with 173 advertisers, reflecting a slight decrease.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
sourcedirect.net.au 2.15%
samedayhotwaterservice.com.au 2.11%
customwater.com.au 1.82%
h2oau.com.au 0.81%
tranquilwater.com.au 0.66%
stirlingco.com.au -0.59%
hitechhotwater.com.au -0.59%
watertankfactory.com.au -0.73%
waterdropfilter.com.au -0.74%
purewatersystems.com.au -2.45%

Copyright © Adthena. All rights reserved.

Sourcedirect.net.au leads with a 2.15% click share rise, while purewatersystems.com.au drops by 2.45%.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date samedayhotwaterservice.com.au customwater.com.au hiltonplumbing.com.au rheem.com.au fixnflowhotwater.com.au earthswater.com.au filtersystemsaustralia.com.au waterdropfilter.com.au solahart.com.au purewatersystems.com.au
2025/05/01 44.1% 0% 3.58% 3.92% 3.13% 1.25% 0.29% 1.28% 1.76% 2%
2025/05/02 40.66% 0% 3.96% 7.57% 5.77% 5.68% 0.72% 1.65% 1.29% 2.13%
2025/05/03 24.64% 0% 4.36% 5.75% 2.54% 4.38% 4.35% 2.26% 2.15% 0.48%
2025/05/04 26.97% 0% 5.04% 4.84% 2.55% 2.43% 5.85% 4.66% 2.61% 3.79%
2025/05/05 22.92% 0% 3.55% 2.71% 2.63% 5.6% 5.72% 5.04% 2.97% 1.66%
2025/05/06 23.4% 7.99% 3.33% 3.35% 1.48% 2.82% 4.48% 5.96% 1.19% 3.54%
2025/05/07 31.41% 0% 4.1% 4.56% 0.96% 1.6% 3.57% 5.18% 1.91% 2.84%
2025/05/08 28.97% 3.78% 4.84% 4.57% 2.53% 3.21% 1.39% 3.99% 2.67% 2.71%
2025/05/09 29.3% 0% 6.03% 5.81% 1.45% 3.07% 3.95% 6.2% 2.69% 4.17%
2025/05/10 27.96% 0% 5.28% 4.37% 2.07% 5.71% 3.93% 5.95% 3.49% 2.67%
2025/05/11 29.28% 2.25% 8.43% 4.81% 2.14% 3.17% 5.34% 3.08% 2.69% 4.43%
2025/05/12 24.76% 0% 4.12% 2.66% 1.79% 1.67% 3.53% 4.48% 1.32% 4.06%
2025/05/13 44.13% 2.31% 2.22% 4.24% 2.78% 1.83% 2.9% 0.9% 1.82% 2.12%
2025/05/14 26.24% 2.23% 7.98% 4.13% 1.95% 0.18% 2.45% 1.37% 2.37% 1.82%
2025/05/15 31.65% 2.24% 4.89% 3.97% 2.24% 0.27% 2.03% 5.4% 0.25% 2.74%
2025/05/16 31.06% 2.63% 6.3% 5.65% 1.11% 0.26% 0% 0.03% 3.58% 0.06%
2025/05/17 23.59% 0% 8.22% 5.19% 0.94% 3.61% 3.37% 2.56% 1.38% 1.74%
2025/05/18 28.47% 0% 7.05% 4.07% 2.09% 0.27% 5.15% 0.77% 2.5% 2.28%
2025/05/19 22.9% 2.08% 5.28% 3.34% 3.07% 3.09% 5.07% 4.98% 2.47% 4.37%
2025/05/20 28.1% 7.13% 10.69% 2.4% 0.75% 2.32% 2.6% 1.09% 0.52% 1.1%
2025/05/21 30.65% 0% 6.06% 2.47% 1.26% 5.3% 0.57% 4.29% 2.88% 2.16%
2025/05/22 29.17% 0% 1.87% 4.86% 2.52% 4.35% 6.01% 3.22% 2.32% 0.22%
2025/05/23 32.97% 0% 4.22% 4.54% 2.22% 2.42% 4.85% 3.11% 2.19% 0.92%
2025/05/24 25.46% 5.04% 7.26% 6.23% 1.77% 2.12% 1.12% 1.55% 2.16% 0.04%
2025/05/25 33.55% 2.74% 6.66% 5.36% 2.32% 0.48% 4.7% 3.31% 2.46% 0.24%
2025/05/26 32.31% 7.17% 5.79% 3.27% 2.21% 0.18% 0.72% 4.31% 2.08% 0.01%
2025/05/27 34.29% 11.62% 2.26% 4.23% 3.66% 0.22% 3.48% 1.76% 3.58% 0%
2025/05/28 27.72% 0% 5.49% 4.32% 2.05% 6.51% 4.97% 5% 2.08% 0%
2025/05/29 38.59% 0% 6.85% 4.77% 1.87% 2.27% 0% 4.15% 2.16% 0%
2025/05/30 34.12% 14.14% 1.58% 5.46% 2.45% 1.29% 2.11% 2.13% 0.09% 0%
2025/05/31 29.68% 7.79% 6.5% 4.62% 2.74% 1.67% 1.55% 0.78% 0.06% 0%

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Samedayhotwaterservice.com.au led May with fluctuating impressions, peaking at 44.1% and ending at 29.68%. Customwater.com.au saw a late surge, closing at 7.79%. Hiltonplumbing.com.au and rheem.com.au maintained steady shares, while fixnflowhotwater.com.au and earthswater.com.au experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australia's Number One https://www.completehomefiltration.com.au

    Whole Home Filter Systems — Join The Filtration Nation. Experience the softer side of water in Australia. Say Goodbye to Dry Skin & Hair. Soft, filtered water for your whole home.

  2. 2
    Dan's Plumbing™ Hot Water - $0 Callout* & Same-Day G'tee https://www.dansplumbing.com.au › hot-water

    “Excellent friendly service. Arrived within 1 hour and fixed the problem promptly” - Sue

  3. 3
    NSW Hot Water Rebate https://www.hitechhotwater.com.au › hot-water › heat-pump

    Hot Water Heat Pumps Upgrade — HiTech Hot Water Solutions provides quality hot water heat pumps to its...

  4. 4
    Hot Water System Replacements https://www.rheem.com.au

    Fast Hassle-Free Quotes — Hot Water Leaking? Solve Your Problems Today. Repair Your Hot Water System with Rheem.

  5. 5
    Same Day Hot Water Guaranteed https://www.servicetoday.com.au

    24/7 Hot Water Specialist — Proud Member of the Master Plumbers Association. Rated 4.8 Stars by Our Happy Customers.

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In the competitive landscape of Google’s PPC, five advertisers stand out with compelling narratives. Complete Home Filtration invites Australians to “Join The Filtration Nation,” promising softer water and relief from dry skin. Dan’s Plumbing offers a $0 callout and same-day service, highlighted by customer testimonials. HiTech Hot Water Solutions promotes energy-efficient upgrades with a NSW rebate. Rheem provides fast, hassle-free hot water system replacements. Service Today guarantees same-day service, backed by a 4.8-star customer rating. Each ad uniquely addresses customer needs, from water quality to prompt service.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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