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AUS Finance Banks - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
stgeorge.com.au 14.01
greatsouthernbank.com.au 9.93
commbank.com.au 9.77
westpac.com.au 9.64
bankwest.com.au 9.23
suncorpbank.com.au 6.62
anz.com 6.28
ing.com.au 5.53
macquarie.com.au 5.14
rabobank.com.au 2.51
others 21.34

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In the competitive landscape of Google PPC, St. George leads with a 14.01% click share, closely followed by Great Southern Bank at 9.93%. Meanwhile, ‘others’ collectively hold a significant 21.34%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date suncorpbank.com.au macquarie.com.au ing.com.au anz.com boq.com.au commbank.com.au westpac.com.au stgeorge.com.au finder.com.au rabobank.com.au
2025/04/01 5.87% 5.35% 10.25% 7.96% 5.29% 7.44% 8.93% 5.44% 5.89% 3.6%
2025/04/02 4.41% 7.26% 10.96% 8.53% 5.26% 6.54% 9.85% 5.61% 4.08% 3.35%
2025/04/03 4.04% 6.37% 11.2% 9% 4.41% 6.25% 8.33% 7.53% 5.06% 4.28%
2025/04/04 3.98% 5.91% 10.22% 14.42% 3.11% 5.9% 8.49% 5.37% 4.92% 2.9%
2025/04/05 4.69% 9.71% 11.41% 7.98% 4.93% 6% 9.16% 6.46% 5.32% 4.11%
2025/04/06 4.28% 7.91% 10.4% 8.22% 5.31% 5.51% 9.35% 7.2% 4.36% 3.14%
2025/04/07 6.18% 9.2% 9.48% 6.84% 4.81% 6.62% 6.77% 5.17% 4.91% 3.26%
2025/04/08 8.34% 9.16% 9.9% 9.07% 4.51% 7.26% 7.62% 4.83% 5.7% 4.39%
2025/04/09 7.43% 9.67% 9.79% 9.4% 6.29% 6.67% 6.61% 4.66% 5.44% 3.35%
2025/04/10 8.12% 10.07% 11.11% 10.99% 3.21% 7.82% 8.08% 5.25% 4.7% 3.55%
2025/04/11 8.59% 8.06% 9.74% 10.69% 5.22% 7.45% 8.24% 6.4% 4.19% 2.96%
2025/04/12 7.06% 8.53% 8.37% 7.42% 5.45% 10.32% 6.1% 7.39% 3.95% 2.3%
2025/04/13 7.49% 7.92% 10.42% 11.22% 5.8% 7.87% 6.7% 7.38% 3.3% 1.87%
2025/04/14 8.88% 8.42% 9.93% 10.05% 4.61% 8.84% 6.5% 5.84% 4.92% 2.31%
2025/04/15 8.91% 9.83% 9.39% 7.4% 3.73% 8.84% 6.91% 6.14% 4.61% 3.05%
2025/04/16 8.15% 8.43% 11.54% 8.72% 4.65% 7.56% 7.15% 5.89% 3.52% 4.99%
2025/04/17 9.13% 9.72% 11.58% 8.44% 3.62% 7.12% 9.07% 5.43% 3.77% 3.83%
2025/04/18 7.63% 5.33% 14.63% 9.34% 1.91% 4.96% 17.77% 6.93% 2.54% 2.1%
2025/04/19 8.62% 7.88% 10.95% 10.55% 7.63% 5.58% 8.49% 5.74% 3.6% 4.63%
2025/04/20 5.94% 5.42% 10.81% 15.43% 7.74% 5.13% 6.4% 6.84% 3.66% 3.08%
2025/04/21 8.13% 8.21% 8.49% 10.91% 6.2% 6.74% 6.11% 6.74% 3.85% 3.94%
2025/04/22 10.21% 7.57% 10.33% 12.56% 8.24% 7.32% 4.25% 4.7% 4.18% 3.54%
2025/04/23 12.37% 8.95% 8.39% 11.84% 6.95% 7.06% 5.11% 5.61% 3.75% 3.52%
2025/04/24 11.38% 10.32% 9.33% 12.1% 4.97% 7.51% 6.23% 5.21% 4.21% 3.84%
2025/04/25 9.21% 9.22% 9.62% 10.88% 5.04% 6.87% 6.6% 6.5% 3.69% 4.07%
2025/04/26 10.01% 8.24% 9.83% 9.94% 6.03% 6.99% 5.79% 7.75% 3.48% 4.23%
2025/04/27 10.99% 9.61% 9.51% 10.24% 5.08% 7.65% 6.73% 5.88% 3.64% 4.12%
2025/04/28 11.94% 9.64% 9.52% 12.66% 7.43% 6.71% 4.43% 5.06% 4.53% 3.5%
2025/04/29 12.91% 10.15% 9.83% 11.55% 6.33% 7.42% 5.59% 4.45% 4.4% 3.21%
2025/04/30 11.54% 10.91% 8.36% 7.21% 6.83% 6.65% 6.26% 5.67% 3.6% 2.69%

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In April 2025, Suncorp Bank’s PPC spend share surged, peaking at 12.91% on April 29. ING maintained a steady presence, while ANZ saw fluctuations, ending at 7.21%. Westpac’s share spiked mid-month, reaching 17.77% on April 18. Overall, the month concluded with dynamic shifts across top advertisers.

Market Exposure

Competitor Count for AUS Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 159
2025/04/02 157
2025/04/03 155
2025/04/04 156
2025/04/05 155
2025/04/06 155
2025/04/07 148
2025/04/08 158
2025/04/09 145
2025/04/10 144
2025/04/11 150
2025/04/12 148
2025/04/13 146
2025/04/14 153
2025/04/15 147
2025/04/16 139
2025/04/17 140
2025/04/18 142
2025/04/19 166
2025/04/20 152
2025/04/21 154
2025/04/22 158
2025/04/23 158
2025/04/24 160
2025/04/25 157
2025/04/26 153
2025/04/27 157
2025/04/28 152
2025/04/29 160
2025/04/30 158

Copyright © Adthena. All rights reserved.

April began with 159 advertisers, fluctuating throughout the month. A notable dip to 139 on April 16 was followed by a peak of 166 on April 19. The month concluded with 158 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
anz.com 2.13%
greatsouthernbank.com.au 1.36%
commbank.com.au 1.31%
suncorpbank.com.au 1.21%
nab.com.au 0.97%
bendigobank.com.au -0.45%
latitudefinancial.com.au -0.59%
bankwest.com.au -1.04%
hsbc.com.au -1.44%
stgeorge.com.au -3.88%

Copyright © Adthena. All rights reserved.

ANZ surged with a 2.13% click share increase, while St. George faced a 3.88% decline. Other notable gains include Great Southern Bank at 1.36% and CommBank at 1.31%.

Campaign Efficiency

AUS Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date suncorpbank.com.au macquarie.com.au stgeorge.com.au boq.com.au ing.com.au anz.com commbank.com.au westpac.com.au finder.com.au greatsouthernbank.com.au
2025/04/01 5.41% 4.61% 10.13% 5.12% 8.31% 3.93% 5.19% 6.83% 6.68% 8%
2025/04/02 4.27% 6.5% 9.91% 5% 7.55% 4.82% 4.81% 8.78% 4.61% 7.23%
2025/04/03 4.08% 5.44% 10.63% 4.26% 7.99% 6.17% 5.1% 7.48% 6.09% 6.48%
2025/04/04 3.98% 5.18% 11.68% 3.12% 6.88% 9.49% 4.65% 7.58% 6.27% 5.05%
2025/04/05 5.01% 8.41% 9.73% 4.51% 7.81% 5.67% 5.91% 8.27% 6.79% 5.44%
2025/04/06 4.07% 6.63% 12.79% 4.72% 6.98% 4.73% 5.34% 8.49% 5.13% 6.39%
2025/04/07 6.07% 8.07% 9.17% 5.22% 6.5% 3.57% 6.2% 6.58% 5.77% 6.02%
2025/04/08 8.17% 8.93% 8.23% 4.54% 6.71% 5.8% 6.5% 7.2% 7.45% 4.08%
2025/04/09 6.69% 8.88% 10% 5.69% 6.44% 4.87% 5.42% 6.29% 6.24% 4.84%
2025/04/10 7.06% 9.39% 11.82% 3.32% 7.25% 7.55% 6.26% 6.96% 5.91% 3.85%
2025/04/11 8.12% 6.87% 11.77% 5.65% 7.34% 5.92% 6.53% 7.54% 5.28% 5.78%
2025/04/12 6.07% 7.31% 11.09% 5.26% 5.35% 4.53% 10.89% 5.27% 4.57% 6.91%
2025/04/13 6.75% 6.71% 12.67% 5.76% 6.72% 5.24% 6.5% 6.13% 3.98% 8.08%
2025/04/14 7.17% 7.32% 9.26% 4.43% 7.18% 7.47% 7.43% 6.11% 6% 8.23%
2025/04/15 7.41% 8.65% 9.67% 3.52% 6.58% 4.26% 7.49% 6.64% 5.85% 8.6%
2025/04/16 6.65% 7.39% 8.82% 5.08% 8.53% 6% 6.97% 6.31% 4.62% 7.78%
2025/04/17 7.69% 8.18% 9.09% 3.69% 7.61% 4.57% 7.01% 9.02% 4.9% 4.54%
2025/04/18 7.44% 5.36% 11.04% 2.05% 10.13% 5.8% 4.74% 14.84% 3.28% 6.93%
2025/04/19 6.81% 6.99% 8.13% 8.49% 7.29% 8.06% 5.28% 8.28% 5.02% 3.99%
2025/04/20 4.87% 3.96% 10.69% 8.47% 7.19% 11.88% 4.2% 6.36% 4.73% 6.85%
2025/04/21 7.2% 6.49% 9.85% 6.41% 6.11% 6.05% 6.06% 5.61% 5.4% 7.38%
2025/04/22 9.27% 6.5% 6.32% 9.27% 7.11% 9.47% 6.69% 3.61% 5.78% 7.81%
2025/04/23 12.2% 8.2% 6.36% 8.22% 6.06% 8.04% 5.72% 5.08% 5.36% 4.95%
2025/04/24 10.17% 9.51% 6.07% 5.12% 6.63% 8.92% 6.83% 6.21% 6.19% 5.43%
2025/04/25 8.2% 7.98% 8.18% 5.82% 7.1% 7.39% 5.75% 5.83% 5.49% 7.48%
2025/04/26 8.62% 6.97% 10.37% 6.11% 6.98% 6.52% 5.44% 5.4% 5.06% 4.99%
2025/04/27 9.89% 8.14% 8.28% 5.56% 6.88% 8.16% 8.46% 5.79% 5.07% 4.9%
2025/04/28 11.22% 8.56% 5.64% 8.06% 6.65% 10.38% 5.7% 4.16% 6.14% 5.16%
2025/04/29 11.89% 9.2% 5.37% 6.65% 7.27% 8.99% 6.55% 4.81% 6.31% 5.43%
2025/04/30 11.41% 9.54% 7.73% 6.88% 5.99% 5.9% 5.45% 5.4% 5.17% 4.66%

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In April 2025, Suncorp Bank’s impression share surged from 5.41% to 11.41%, peaking mid-month. Macquarie and St. George showed fluctuations, while Westpac’s share spiked on April 18. The month concluded with Suncorp leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Open An Account Today | Smart Saver Saving Account https://www.boq.com.au › smart-saver

    With No Account Keeping Fees & A High Interest Rate, Grow Your Savings Today. T&C's Apply.

  2. 2
    Open Bank Accounts At ING - $100 Welcome Bonus T&C's* https://campaigns.ing.com.au

    This Offer Is A One-Off Payment & Is Available Until 31/5/2025. T&C'S Apply* Online Application.

  3. 3
    Rabobank Australia - 5.45% p.a. Bonus Intro Rate https://www.rabobank.com.au

    Boost your bank balance with competitive rates and no account-keeping fees. Apply today.

  4. 4
    St.George Everyday Banking | We're Going Fee Free https://www.stgeorge.com.au

    St.George Everyday Banking Accounts Have No Monthly Fees. T&Cs Apply. Featuring Balance Alerts Direct To Your Mobile, And A Money Back Guarantee On Fraud. Cardless Cash. Card Lock. Types: Transaction...

  5. 5
    Suncorp Bank Everyday Accounts - Open Online In Under 5 Mins https://www.suncorpbank.com.au

    Open Up To 9 Sub Accounts To Help Organise Your Money. Helping You Plan & Save.

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In the competitive landscape of Google PPC, five standout ads capture attention with their unique propositions. BOQ entices savers with no fees and high interest, while ING offers a $100 welcome bonus. Rabobank highlights a 5.45% bonus rate, and St.George promotes fee-free banking with security features. Suncorp Bank simplifies money management with quick online account setup and multiple sub-accounts. Each ad strategically targets financial savviness and convenience.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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