Share of Clicks for top 10 AUS Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| westpac.com.au | 28.22 |
| greatsouthernbank.com.au | 8.75 |
| macquarie.com.au | 8.07 |
| stgeorge.com.au | 7.1 |
| commbank.com.au | 6.99 |
| bankwest.com.au | 6.86 |
| suncorpbank.com.au | 5.59 |
| beyondbank.com.au | 3.61 |
| nab.com.au | 3.39 |
| westernunion.com | 2.56 |
| others | 18.86 |
- westpac.com.au - 28.22%
- greatsouthernbank.com.au - 8.75%
- macquarie.com.au - 8.07%
- stgeorge.com.au - 7.1%
- commbank.com.au - 6.99%
- bankwest.com.au - 6.86%
- suncorpbank.com.au - 5.59%
- beyondbank.com.au - 3.61%
- nab.com.au - 3.39%
- westernunion.com - 2.56%
- others - 18.86%
Copyright © Adthena. All rights reserved.
In the finance sector’s PPC landscape, Westpac dominates with 28.22% click share, while ‘others’ collectively hold 18.86%, showcasing diverse competition.
Share of Spend for the top 10 AUS Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | westpac.com.au | macquarie.com.au | suncorpbank.com.au | bankwest.com.au | anz.com | rabobank.com.au | commbank.com.au | finder.com.au | stgeorge.com.au | greatsouthernbank.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 11.62% | 9.49% | 4.82% | 6.51% | 2.59% | 3.18% | 5.79% | 4.7% | 4.13% | 8.58% |
| 2025/12/02 | 11.08% | 8.35% | 5.02% | 7.61% | 1.28% | 3.45% | 6.25% | 4.79% | 4.9% | 8.23% |
| 2025/12/03 | 17.13% | 9.73% | 5.49% | 7.02% | 1.54% | 3.14% | 7.4% | 4.39% | 4.12% | 7.96% |
| 2025/12/04 | 13.98% | 10.37% | 5.99% | 9.49% | 2.04% | 3.53% | 6.11% | 4.33% | 5.01% | 8.33% |
| 2025/12/05 | 16.67% | 9.23% | 6.27% | 9.37% | 1.48% | 4.34% | 5.46% | 3.89% | 4.59% | 8.24% |
| 2025/12/06 | 15.68% | 9.22% | 5.91% | 8.44% | 2.36% | 4.17% | 5.11% | 4.44% | 4.11% | 6.69% |
| 2025/12/07 | 17.7% | 9% | 6.78% | 10.17% | 1.38% | 4% | 5.27% | 4.5% | 3.81% | 6.85% |
| 2025/12/08 | 14.56% | 12.23% | 5.47% | 9.45% | 1.36% | 4.41% | 6.07% | 5.07% | 4.36% | 8.97% |
| 2025/12/09 | 12.54% | 13.17% | 5.15% | 7.02% | 1.8% | 4.11% | 7.19% | 4.95% | 2.77% | 7.61% |
| 2025/12/10 | 15.8% | 10.32% | 5.89% | 5.86% | 1.39% | 4.31% | 6.38% | 4.63% | 4.35% | 9.77% |
| 2025/12/11 | 14.72% | 11.22% | 6.28% | 7.75% | 3.95% | 4.65% | 5.42% | 4.3% | 4.2% | 7.56% |
| 2025/12/12 | 13.31% | 10.6% | 5.86% | 8.47% | 7.7% | 3.79% | 4.56% | 3.52% | 3.31% | 6.71% |
| 2025/12/13 | 12.11% | 10.59% | 5.58% | 9.81% | 10.54% | 3.29% | 4.75% | 3.32% | 2.78% | 7.05% |
| 2025/12/14 | 16.16% | 9.4% | 8.58% | 9.78% | 7.13% | 3.27% | 4.06% | 3.44% | 3.56% | 7.21% |
| 2025/12/15 | 16.93% | 11.19% | 5.85% | 10.1% | 4.22% | 3.62% | 5.32% | 3.83% | 3.6% | 5.95% |
| 2025/12/16 | 10.68% | 10.67% | 7.04% | 12.57% | 7.18% | 3.31% | 5.07% | 3.66% | 3.08% | 4.67% |
| 2025/12/17 | 13.41% | 9.68% | 7.37% | 13.41% | 6.89% | 3.02% | 4.5% | 3.58% | 3.75% | 6.11% |
| 2025/12/18 | 16.82% | 9.29% | 6.68% | 12.36% | 5.3% | 3.82% | 5.01% | 3.4% | 3.28% | 4.59% |
| 2025/12/19 | 15.31% | 9.72% | 8.09% | 11.3% | 5.53% | 3.88% | 4.53% | 2.97% | 3.57% | 5.55% |
| 2025/12/20 | 19.25% | 9.42% | 8.86% | 10.93% | 5.34% | 4.9% | 4.21% | 3% | 5.17% | 2.41% |
| 2025/12/21 | 18.36% | 9.5% | 7.98% | 10.54% | 8.76% | 4.44% | 4.24% | 2.99% | 4.55% | 2.94% |
| 2025/12/22 | 17.65% | 10.35% | 7.36% | 10.51% | 6.88% | 5.34% | 5.9% | 4.3% | 2.96% | 3.76% |
| 2025/12/23 | 13.44% | 9.51% | 7.78% | 12.81% | 6.14% | 5.41% | 5.16% | 3.86% | 4.95% | 3.58% |
| 2025/12/24 | 17.39% | 8.95% | 10.08% | 11.59% | 6.75% | 5.25% | 4.73% | 3.34% | 5.07% | 3.23% |
| 2025/12/25 | 18.67% | 8.9% | 8.54% | 13.73% | 5.81% | 6.46% | 4.88% | 2% | 3.4% | 2.42% |
| 2025/12/26 | 21.48% | 8.52% | 8.06% | 8.87% | 5.39% | 5.77% | 4.72% | 2.29% | 5.62% | 3.62% |
| 2025/12/27 | 16.41% | 9.84% | 9.31% | 10.22% | 6.73% | 5.49% | 4.45% | 4.21% | 4.1% | 3.11% |
| 2025/12/28 | 16.72% | 8.02% | 8.02% | 11.15% | 7.41% | 4.69% | 4.51% | 3.82% | 4.53% | 3.1% |
| 2025/12/29 | 13.66% | 10.19% | 7.74% | 11.15% | 5.79% | 5.78% | 5.26% | 4.65% | 5.21% | 2.84% |
| 2025/12/30 | 14.33% | 10.77% | 5.65% | 11.52% | 6.41% | 6.8% | 5.59% | 4.62% | 5.41% | 1.89% |
| 2025/12/31 | 14.72% | 12.05% | 10.9% | 6.92% | 6.85% | 6.82% | 5.82% | 4.91% | 1.61% | 1.42% |
- westpac.com.au
- macquarie.com.au
- suncorpbank.com.au
- bankwest.com.au
- anz.com
- rabobank.com.au
- commbank.com.au
- finder.com.au
- stgeorge.com.au
- greatsouthernbank.com.au
Copyright © Adthena. All rights reserved.
In December 2025, Westpac’s PPC spend share fluctuated, peaking at 21.48% on the 26th. Macquarie’s share was steady, ending at 12.05%. Suncorp saw a rise, closing at 10.9%. Bankwest’s share varied, finishing at 6.92%. ANZ’s share increased mid-month, ending at 6.85%. Rabobank’s share grew, peaking at 6.82%. CommBank’s share was stable, closing at 5.82%. Finder’s share dipped, ending at 4.91%. St. George’s share fluctuated, closing at 1.61%. Great Southern Bank’s share declined, ending at 1.42%.
Competitor Count for AUS Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 157 |
| 2025/12/02 | 158 |
| 2025/12/03 | 159 |
| 2025/12/04 | 169 |
| 2025/12/05 | 168 |
| 2025/12/06 | 167 |
| 2025/12/07 | 170 |
| 2025/12/08 | 164 |
| 2025/12/09 | 159 |
| 2025/12/10 | 160 |
| 2025/12/11 | 165 |
| 2025/12/12 | 167 |
| 2025/12/13 | 163 |
| 2025/12/14 | 149 |
| 2025/12/15 | 163 |
| 2025/12/16 | 161 |
| 2025/12/17 | 154 |
| 2025/12/18 | 152 |
| 2025/12/19 | 151 |
| 2025/12/20 | 152 |
| 2025/12/21 | 153 |
| 2025/12/22 | 155 |
| 2025/12/23 | 158 |
| 2025/12/24 | 159 |
| 2025/12/25 | 159 |
| 2025/12/26 | 155 |
| 2025/12/27 | 148 |
| 2025/12/28 | 155 |
| 2025/12/29 | 152 |
| 2025/12/30 | 150 |
| 2025/12/31 | 148 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 170 on the 7th, then gradually declined, ending at 148.
