Share of Clicks for top 10 AUS Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| greatsouthernbank.com.au | 15.89 |
| westpac.com.au | 11.2 |
| stgeorge.com.au | 9.77 |
| bankwest.com.au | 7.31 |
| ing.com.au | 5.95 |
| anz.com | 5.51 |
| commbank.com.au | 5.42 |
| macquarie.com.au | 4.39 |
| suncorpbank.com.au | 3.61 |
| westernunion.com | 2.97 |
| others | 27.98 |
- greatsouthernbank.com.au - 15.89%
- westpac.com.au - 11.2%
- stgeorge.com.au - 9.77%
- bankwest.com.au - 7.31%
- ing.com.au - 5.95%
- anz.com - 5.51%
- commbank.com.au - 5.42%
- macquarie.com.au - 4.39%
- suncorpbank.com.au - 3.61%
- westernunion.com - 2.97%
- others - 27.98%
Copyright © Adthena. All rights reserved.
In the finance sector’s PPC landscape, Great Southern Bank leads with 15.89% click share, followed by Westpac at 11.2%. ‘Others’ collectively hold a significant 27.98%, highlighting diverse competition.
Share of Spend for the top 10 AUS Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bankwest.com.au | suncorpbank.com.au | westpac.com.au | ing.com.au | stgeorge.com.au | greatsouthernbank.com.au | anz.com | imb.com.au | macquarie.com.au | finder.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/08/01 | 2.81% | 6.01% | 7.86% | 8.43% | 6.94% | 4.92% | 11.87% | 2.04% | 8.16% | 3.9% |
| 2025/08/02 | 3.03% | 1.96% | 7.5% | 8.28% | 7.18% | 6.01% | 6.63% | 4.63% | 6.37% | 3.99% |
| 2025/08/03 | 4.98% | 2.31% | 8.14% | 12.32% | 7.2% | 7.04% | 7.8% | 4.45% | 3.52% | 3.91% |
| 2025/08/04 | 2.73% | 1.76% | 7.33% | 9.8% | 5.3% | 6.44% | 7.77% | 4.36% | 5.21% | 6.05% |
| 2025/08/05 | 1.66% | 1.12% | 7.04% | 12.59% | 6.16% | 9.45% | 6.89% | 3.69% | 4.15% | 5.45% |
| 2025/08/06 | 2.2% | 0.91% | 8.67% | 11.76% | 6.41% | 12.68% | 4.86% | 5.13% | 5.75% | 5.19% |
| 2025/08/07 | 5.25% | 0.48% | 11.75% | 11.83% | 6.63% | 8.19% | 6.84% | 3.51% | 4.63% | 4.58% |
| 2025/08/08 | 4.62% | 0.38% | 10% | 11.51% | 6.54% | 9.64% | 6.89% | 3.21% | 5.03% | 3.78% |
| 2025/08/09 | 5.64% | 0.27% | 10.87% | 10.44% | 6.99% | 10.4% | 7.61% | 3.25% | 5.62% | 3.95% |
| 2025/08/10 | 5.18% | 0.16% | 10.14% | 8.61% | 6.8% | 9.59% | 10.73% | 1.78% | 4.76% | 3.87% |
| 2025/08/11 | 6.23% | 0.08% | 9.43% | 10.01% | 6.73% | 8.97% | 8.95% | 5.05% | 4.87% | 3.55% |
| 2025/08/12 | 4.98% | 0.04% | 9.49% | 9.47% | 7.34% | 11.08% | 6.74% | 3.28% | 5.74% | 4.31% |
| 2025/08/13 | 5.98% | 0.03% | 8.21% | 11.6% | 9.55% | 10.85% | 5.64% | 3.8% | 4.83% | 4.18% |
| 2025/08/14 | 5.34% | 0.02% | 9.77% | 12.32% | 6.01% | 8.96% | 8.9% | 2.89% | 4.72% | 3.53% |
| 2025/08/15 | 5% | 0.09% | 10.52% | 9.94% | 7.59% | 8.57% | 7.36% | 3.27% | 5.53% | 4.28% |
| 2025/08/16 | 4.81% | 0.07% | 11.11% | 9.18% | 5.76% | 8.73% | 8.46% | 2.58% | 6.17% | 4.64% |
| 2025/08/17 | 6.15% | 0.05% | 12.6% | 9.44% | 6.58% | 8.69% | 7.73% | 4.41% | 4.97% | 4% |
| 2025/08/18 | 5.88% | 0.03% | 11.16% | 10.44% | 4.98% | 7.65% | 8.64% | 3.4% | 5.15% | 4.16% |
| 2025/08/19 | 6.99% | 4.53% | 10.51% | 8.5% | 7.43% | 8.86% | 6.66% | 5.03% | 4.67% | 3.46% |
| 2025/08/20 | 7.07% | 9.34% | 7.34% | 10.35% | 6.54% | 6.35% | 6.88% | 3.79% | 4.7% | 3.59% |
| 2025/08/21 | 7.74% | 7.29% | 11.61% | 9.44% | 4.98% | 7.76% | 7.42% | 3.58% | 3.84% | 3.87% |
| 2025/08/22 | 9.64% | 11.09% | 7.68% | 10.06% | 7.49% | 8.2% | 4.57% | 3.97% | 3.51% | 3.17% |
| 2025/08/23 | 7.55% | 10.74% | 9.41% | 9.77% | 7.85% | 9.11% | 4.22% | 2.05% | 3.74% | 2.82% |
| 2025/08/24 | 8.84% | 9.26% | 9.4% | 7.44% | 8.62% | 7.29% | 5.45% | 3.52% | 3.91% | 3.13% |
| 2025/08/25 | 7.15% | 10.06% | 8.73% | 9.45% | 6.61% | 9.03% | 5.84% | 2.85% | 3.7% | 3.57% |
| 2025/08/26 | 6.71% | 10.67% | 9.27% | 7.05% | 6.56% | 8.98% | 7.08% | 4.48% | 4% | 3.67% |
| 2025/08/27 | 7.07% | 10.29% | 7.65% | 9.81% | 6.8% | 7.78% | 7.38% | 2.86% | 3.78% | 3.39% |
| 2025/08/28 | 8.66% | 9.41% | 8.55% | 9.03% | 7.18% | 8.91% | 6.83% | 1.59% | 3.98% | 3.07% |
| 2025/08/29 | 6.87% | 9.39% | 8.39% | 7.32% | 8.33% | 9.23% | 6.67% | 4.47% | 4.17% | 3.39% |
| 2025/08/30 | 6.07% | 10.39% | 8.84% | 9.17% | 8.14% | 9.6% | 6.7% | 1.88% | 3.57% | 3.09% |
| 2025/08/31 | 10.06% | 9.88% | 9.81% | 7.8% | 7.48% | 7.31% | 6.25% | 4.85% | 3.65% | 2.6% |
- bankwest.com.au
- suncorpbank.com.au
- westpac.com.au
- ing.com.au
- stgeorge.com.au
- greatsouthernbank.com.au
- anz.com
- imb.com.au
- macquarie.com.au
- finder.com.au
Copyright © Adthena. All rights reserved.
In August 2025, Bankwest’s PPC spend share fluctuated, peaking at 10.06% on the 31st. Suncorpbank’s share surged mid-month, reaching 11.09% on the 22nd. Westpac maintained a steady presence, while ING saw highs early on. The month concluded with diverse spend shares across advertisers.
Competitor Count for AUS Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/08/01 | 156 |
| 2025/08/02 | 159 |
| 2025/08/03 | 156 |
| 2025/08/04 | 160 |
| 2025/08/05 | 161 |
| 2025/08/06 | 156 |
| 2025/08/07 | 161 |
| 2025/08/08 | 166 |
| 2025/08/09 | 165 |
| 2025/08/10 | 166 |
| 2025/08/11 | 169 |
| 2025/08/12 | 169 |
| 2025/08/13 | 169 |
| 2025/08/14 | 172 |
| 2025/08/15 | 169 |
| 2025/08/16 | 163 |
| 2025/08/17 | 162 |
| 2025/08/18 | 158 |
| 2025/08/19 | 155 |
| 2025/08/20 | 162 |
| 2025/08/21 | 164 |
| 2025/08/22 | 160 |
| 2025/08/23 | 160 |
| 2025/08/24 | 157 |
| 2025/08/25 | 160 |
| 2025/08/26 | 160 |
| 2025/08/27 | 164 |
| 2025/08/28 | 156 |
| 2025/08/29 | 155 |
| 2025/08/30 | 157 |
| 2025/08/31 | 159 |
Copyright © Adthena. All rights reserved.
August saw a dynamic shift in distinct advertisers, peaking at 172 mid-month before settling at 159.
