AUS Finance Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
macquarie.com.au	13.04
travelmoneyoz.com	9.54
squareup.com	8.05
aussie.com.au	5.58
moneygram.com	5.45
mybudget.com.au	3.94
anz.com	3.27
australianretirementtrust.com.au	2.66
westpac.com.au	2.52
finder.com.au	2.5
others	43.45

In the competitive landscape of Google PPC, Macquarie leads with 13.04% click share, followed by Travel Money Oz at 9.54%. ‘Others’ collectively dominate with 43.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	squareup.com	aussie.com.au	australianretirementtrust.com.au	unisuper.com.au	tyro.com	finder.com.au	moneygram.com	westpac.com.au	mybudget.com.au	findex.com.au
2025/03/01	13.29%	6.8%	3.28%	4.29%	2.55%	1.66%	2.28%	1.92%	1.79%	2.11%
2025/03/02	10.75%	5.97%	2.34%	3.53%	3.01%	2.09%	3.71%	1.9%	3.35%	2.67%
2025/03/03	12.17%	7.24%	2.43%	3.34%	2.78%	1.71%	2.78%	2.96%	3.02%	2.71%
2025/03/04	14.14%	7.09%	2.78%	2.63%	3.61%	1.98%	2.29%	1.95%	2.92%	2.8%
2025/03/05	11.82%	3.61%	2.92%	2.83%	3.31%	1.96%	2.17%	2.02%	2.17%	2.81%
2025/03/06	8.96%	6.35%	3.93%	3.3%	4.01%	2%	3.25%	1.8%	2.73%	2.71%
2025/03/07	8.79%	6.85%	3.73%	3.7%	2.86%	3.81%	2.17%	1.88%	2.66%	2.15%
2025/03/08	11.25%	4.48%	4.57%	3.58%	3.41%	3.75%	1.89%	1.81%	3.05%	2.8%
2025/03/09	7.57%	10.71%	4.61%	4.02%	3.17%	2.49%	2.31%	1.96%	2.06%	1.82%
2025/03/10	8.16%	6.57%	4.78%	3.85%	4.14%	2.16%	2.74%	2.03%	3.55%	2.79%
2025/03/11	10.2%	5.59%	2.03%	3.47%	3.15%	2.88%	1.95%	2.57%	2.37%	2.03%
2025/03/12	11.46%	7.32%	1.56%	2.82%	4.07%	1.97%	3.41%	2.16%	2.21%	3.02%
2025/03/13	11.03%	6.4%	3.35%	2.99%	3.08%	3.31%	2.2%	2.39%	2.18%	2.45%
2025/03/14	9.26%	5.72%	4.96%	4.13%	3.74%	2.97%	2.86%	1.65%	2.54%	2.13%
2025/03/15	9.06%	7.09%	5.76%	3.49%	3.43%	2.26%	2.65%	2.09%	2.91%	3.12%
2025/03/16	10.86%	5.8%	3.24%	2.82%	3.53%	1.81%	3.85%	2.57%	2.77%	2.07%
2025/03/17	10.35%	6.52%	4.63%	3.6%	3.18%	2.09%	2.71%	1.95%	3.05%	1.93%
2025/03/18	9.77%	6.05%	3.88%	2.86%	3.47%	2.2%	3.41%	2%	2.98%	2.56%
2025/03/19	6.99%	6.65%	4.3%	2.22%	3.54%	2.42%	2.35%	2.52%	2.88%	2.88%
2025/03/20	10.68%	6.89%	4.05%	2.71%	3.29%	2.31%	3.16%	2.02%	2.88%	1.71%
2025/03/21	10.3%	6.72%	3.15%	2.9%	3.28%	2.06%	3.4%	2.48%	2.85%	2.04%
2025/03/22	9%	6.31%	4.26%	3%	3.44%	2.3%	2.71%	1.75%	2.91%	1.85%
2025/03/23	8.02%	6.45%	5.39%	2.38%	3.26%	2.22%	3.27%	2.84%	3.91%	2.37%
2025/03/24	10.26%	8.64%	3.03%	2.6%	3.61%	2.67%	2.43%	2.76%	2.64%	2.18%
2025/03/25	9.9%	8.59%	2.84%	2.35%	3.04%	4.02%	2.44%	2.13%	2.97%	1.89%
2025/03/26	10.63%	8.68%	2.54%	2.71%	2.7%	2.79%	2.77%	2.25%	2.81%	2.11%
2025/03/27	9.02%	7.16%	3.83%	3.49%	3.49%	2.45%	2.83%	2.34%	2.69%	2.54%
2025/03/28	9.14%	7.71%	3%	3.23%	3.25%	2.76%	3.38%	2.39%	2.72%	1.45%
2025/03/29	8.89%	6.39%	4.05%	3.77%	3.19%	2.49%	2.17%	3.17%	3.41%	2.76%
2025/03/30	8.26%	6.99%	4.39%	4.6%	3.41%	3.43%	3%	3.64%	3.59%	2.02%
2025/03/31	7.74%	5.8%	4.41%	3.63%	3.61%	3.38%	3.24%	2.59%	2.5%	1.51%

Squareup.com led March with fluctuating spend, peaking early at 14.14%. Aussie.com.au saw a mid-month surge, while Australianretirementtrust.com.au maintained steady growth. Unisuper.com.au and Tyro.com showed consistent performance.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	468
2025/03/02	455
2025/03/03	439
2025/03/04	443
2025/03/05	429
2025/03/06	416
2025/03/07	436
2025/03/08	434
2025/03/09	428
2025/03/10	430
2025/03/11	434
2025/03/12	431
2025/03/13	435
2025/03/14	430
2025/03/15	438
2025/03/16	408
2025/03/17	417
2025/03/18	398
2025/03/19	402
2025/03/20	406
2025/03/21	399
2025/03/22	399
2025/03/23	398
2025/03/24	397
2025/03/25	403
2025/03/26	396
2025/03/27	387
2025/03/28	397
2025/03/29	394
2025/03/30	386
2025/03/31	397

March began with 468 advertisers, gradually declining to 397 by month’s end. Mid-month saw a dip to 387, reflecting a fluctuating competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
macquarie.com.au	5.09%
aussie.com.au	1.4%
cityfinance.com.au	0.93%
moneygram.com	0.52%
mybudget.com.au	0.51%
strattonfinance.com.au	-0.56%
finder.com.au	-0.66%
squareup.com	-1.22%
travelmoneyoz.com	-2.01%
creditsavvy.com.au	-2.31%

Macquarie.com.au surged with a 5.09% click share increase, while creditsavvy.com.au dropped by 2.31%. Aussie.com.au and cityfinance.com.au also saw positive gains, contrasting with declines for travelmoneyoz.com and squareup.com.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	macquarie.com.au	aussie.com.au	finder.com.au	squareup.com	strattonfinance.com.au	mybudget.com.au	unisuper.com.au	findex.com.au	travelmoneyoz.com	westpac.com.au
2025/03/01	7.75%	6.62%	1.84%	3.69%	1.97%	1.95%	3.58%	2.45%	9.89%	1.93%
2025/03/02	8.4%	8.22%	2.2%	3.2%	0.96%	3.97%	2.84%	3.26%	4.44%	2.29%
2025/03/03	6.34%	7.28%	2%	3.84%	1.16%	3.93%	2.8%	3.28%	5.78%	2.4%
2025/03/04	4.36%	7.49%	2.22%	5.5%	2.08%	2.88%	2.25%	3.62%	5.65%	2.51%
2025/03/05	4.97%	4.38%	3.12%	3.95%	2.61%	2.58%	2.35%	3.32%	5.86%	1.79%
2025/03/06	6.7%	7.9%	2.23%	3.55%	2.41%	3.49%	2.72%	3.4%	1.58%	2.32%
2025/03/07	3.92%	6.57%	4.85%	2.9%	3.87%	2.73%	2.82%	2.52%	10.72%	1.82%
2025/03/08	3.74%	4.58%	7.23%	3.46%	4.39%	2.79%	3.1%	3.37%	6.58%	1.78%
2025/03/09	4.91%	9.01%	6.69%	2.57%	2.84%	2.49%	3.12%	2.03%	11.53%	1.53%
2025/03/10	5.01%	6.49%	2.61%	3.14%	2.48%	4.22%	3.31%	3.89%	1.95%	2.62%
2025/03/11	2.39%	5.07%	5.62%	3.6%	2.19%	2.62%	2.7%	2.49%	9.85%	2.07%
2025/03/12	6.82%	7.23%	2.3%	4.49%	2.31%	2.7%	2.31%	3.77%	3.23%	2.43%
2025/03/13	15.17%	6.21%	5.33%	2.87%	1.45%	1.89%	1.85%	2.26%	18.87%	1.45%
2025/03/14	17.63%	8.57%	2.87%	3.1%	2.21%	2.51%	2.99%	2.55%	0.34%	1.48%
2025/03/15	14.9%	10.41%	2.16%	2.74%	0.66%	2.45%	2.24%	2.88%	5.38%	1.24%
2025/03/16	20.27%	8.83%	1.86%	2.98%	1.74%	2.8%	1.78%	2.27%	3.44%	2.44%
2025/03/17	18.91%	7.59%	2.2%	3.09%	1.59%	2.89%	2.66%	2.25%	3.61%	1.47%
2025/03/18	14.49%	6.87%	2.33%	3.56%	0.68%	3.14%	2.24%	3.19%	3.85%	1.94%
2025/03/19	16.82%	8.01%	2.88%	2.67%	2.3%	2.86%	1.44%	3.06%	2.2%	2.68%
2025/03/20	17.04%	8.35%	2.25%	3.15%	2.78%	2.76%	1.83%	1.94%	3.41%	1.9%
2025/03/21	18.14%	7.87%	1.85%	3.18%	1.78%	2.89%	1.76%	2.15%	6.43%	2.14%
2025/03/22	17.62%	7.75%	2.25%	3.02%	1.37%	3.24%	1.98%	2.18%	2.94%	1.14%
2025/03/23	17.7%	8.53%	3.81%	2.2%	1.64%	3.19%	1.55%	2.07%	9.91%	2.04%
2025/03/24	18.2%	10.47%	4.48%	2.74%	1.74%	2.82%	1.48%	2.35%	5.1%	2.12%
2025/03/25	10.75%	9.82%	6.32%	3.06%	2.57%	3.14%	1.53%	2.13%	4.74%	2.01%
2025/03/26	11.82%	12.84%	3.86%	3.37%	1.84%	2.84%	1.65%	2.56%	1.62%	2.15%
2025/03/27	9.76%	10.62%	2.4%	3.04%	2.42%	2.8%	2.22%	2.91%	3%	2.28%
2025/03/28	8.54%	8.79%	2.9%	3.28%	3.32%	3.5%	2.14%	1.95%	2.49%	2.47%
2025/03/29	12.59%	10.23%	2.35%	2.89%	1.96%	3.74%	2.69%	3.48%	1.96%	3.2%
2025/03/30	15.43%	10.43%	5.88%	2.65%	1.15%	3.51%	3.02%	2.23%	2.9%	3.13%
2025/03/31	17.66%	7.69%	3.12%	2.81%	2.71%	2.57%	2.3%	1.75%	1.71%	1.68%

In March 2025, Macquarie.com.au’s impression share surged mid-month, peaking at 20.27% on the 16th. Aussie.com.au maintained a steady presence, while Finder.com.au saw fluctuations, ending at 3.12%. Travelmoneyoz.com experienced volatility, closing at 1.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
ABN Registration Online https://www.abn-register.com.au
Apply for Your ABN — Experience a simpler, safer application process. Quick, reliable, and hassle-free. Register your ABN, Business Name, and GST Registrations with us.
2
Apply For an ABN Number https://www.abn-registration-australia.com.au › apply-for-abn
Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application. Streamline your ABN Registration: Swift, Reliable, and Trusted Services.
3
ABN Registration | ABNregistration.com.au https://www.abnregistration.com.au
We Love Helping People Start Their Businesses. Just Reach Out If You Have a Question. Over 650,000 Australians Have Started Their Business With Us. 60-Second Form To Register.
4
Register ABN In Minutes - ABN Registration for $50 https://www.lawpath.com.au
Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.
5
Stamp Duty Calculator | NSW https://www.macquarie.com.au
Stamp Duty Calculator — See How Much You'll Pay In Government Charges Based On Your Home Loan Borrowing Amount.

In the competitive landscape of ABN registration, advertisers emphasize speed, reliability, and simplicity. ABN Register and ABN Registration Australia highlight quick, hassle-free processes, while ABNregistration.com.au boasts a vast user base. Lawpath offers cost-effective registration with support, and Macquarie provides financial tools, showcasing diverse approaches to attract business owners.

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AUS Finance Consulting - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Finance Consulting brands

Share of Spend for the top 10 AUS Finance Consulting brands

Competitor Count for AUS Finance Consulting

Market Loss & Market Gains for AUS Finance Consulting

AUS Finance Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance