AUS Finance Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 20.67
travelmoneyoz.com 10.93
aussie.com.au 9.13
squareup.com 6.53
moneygram.com 6.48
mybudget.com.au 4.13
anz.com 3.12
australianretirementtrust.com.au 2.69
afca.org.au 2.6
unisuper.com.au 1.98
others 31.74

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In the competitive landscape of Google PPC, Macquarie leads with a 20.67% click share, followed by Travel Money Oz at 10.93%. Aussie and Squareup trail behind, while ‘others’ collectively hold a significant 31.74%.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date squareup.com aussie.com.au unisuper.com.au moneygram.com australianretirementtrust.com.au macquarie.com.au tyro.com travelmoneyoz.com stripe.com mybudget.com.au
2025/04/01 9.35% 5.56% 4.58% 5.03% 4.03% 2.49% 3.28% 1.19% 2.17% 4%
2025/04/02 5.89% 6.62% 6.09% 6.36% 4.75% 2.56% 2.86% 1.66% 2.52% 3.89%
2025/04/03 4.64% 6.36% 6.23% 3.97% 5.78% 2.35% 3.01% 1.31% 2.13% 3.52%
2025/04/04 7.43% 6.11% 5.84% 6.76% 5.42% 2.21% 3.13% 1.56% 1.99% 3.97%
2025/04/05 13.72% 1.79% 6.46% 5.35% 5.55% 3.37% 3.59% 1.6% 2.52% 2.78%
2025/04/06 13.63% 1.86% 6.92% 5.02% 5.17% 3.59% 3.19% 2.67% 2.09% 3.82%
2025/04/07 5.8% 2.02% 6.11% 6.75% 8.37% 3.7% 3.55% 1.62% 2.8% 4.71%
2025/04/08 8.54% 4% 5.01% 6.11% 5% 2.8% 2.94% 1.63% 2.71% 4.34%
2025/04/09 6.9% 3.64% 5.74% 5.88% 5.2% 2.8% 3.53% 1.17% 2.82% 4.67%
2025/04/10 16.89% 3.8% 5.44% 4.8% 4.86% 3.29% 4.51% 1.55% 2.67% 2.61%
2025/04/11 15.49% 4.5% 5.72% 5.9% 4.68% 2.63% 4.44% 1.37% 1.98% 3.53%
2025/04/12 18.53% 3.87% 5.2% 4.65% 5.44% 3.01% 3.62% 1% 2.24% 3.21%
2025/04/13 19.55% 4.29% 5.58% 6.65% 6.03% 2.86% 3.67% 1.7% 2.02% 2.9%
2025/04/14 18.13% 3.81% 6.15% 5.64% 4.19% 3.05% 2.99% 0.86% 2.04% 2.86%
2025/04/15 12.85% 4.23% 6.13% 6.56% 4.62% 3.42% 3.37% 1.71% 2.48% 3.51%
2025/04/16 8.74% 4.01% 6.85% 7.79% 4.78% 4.43% 3.2% 1.72% 2.49% 3.31%
2025/04/17 10.28% 6.83% 6.8% 6.93% 5.21% 2.76% 3.77% 1.32% 2.61% 3.07%
2025/04/18 10.87% 2.51% 6.26% 5.32% 4.8% 2.48% 3.41% 2.04% 1.16% 3.91%
2025/04/19 13.7% 7.47% 5.57% 3.22% 4.22% 3.31% 4.04% 2.86% 0.94% 1.45%
2025/04/20 6.54% 10.28% 5.76% 5.42% 5.95% 2.56% 2.78% 4.96% 2.07% 2.37%
2025/04/21 4.82% 8.73% 6.87% 5.12% 6.85% 3.68% 2.21% 0.91% 1.74% 2.66%
2025/04/22 5.22% 10.1% 7.16% 4.59% 5.23% 3.11% 2.77% 1.88% 2.38% 2.39%
2025/04/23 9.12% 8.35% 6.02% 4.86% 4.26% 3.71% 3.14% 2.04% 1.9% 1.82%
2025/04/24 12.43% 9.7% 4.95% 4.51% 4.76% 4.66% 2.73% 2.72% 2.06% 1.9%
2025/04/25 8.36% 8.57% 0.75% 5.24% 6.17% 4.27% 3.38% 3.26% 2.03% 2.34%
2025/04/26 6.93% 11.92% 0.77% 5.51% 5.29% 5.08% 3.3% 1.39% 2.26% 2.65%
2025/04/27 9.34% 9.88% 0.46% 5.06% 5.9% 4.04% 2.92% 3.86% 2.38% 2.09%
2025/04/28 9.97% 9.9% 4.75% 5% 7.06% 4.72% 2.71% 1.8% 2.09% 1.91%
2025/04/29 12.9% 8.93% 6.92% 4.15% 4.34% 4.46% 3.43% 1.17% 2.2% 1.69%
2025/04/30 12.02% 9.96% 6.95% 5.19% 4.13% 3.81% 2.8% 2.25% 2% 1.43%

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April saw squareup.com lead with fluctuating spend, peaking mid-month. Aussie.com.au and unisuper.com.au showed steady growth, while moneygram.com and others maintained moderate levels. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/04/01 364
2025/04/02 355
2025/04/03 348
2025/04/04 356
2025/04/05 358
2025/04/06 357
2025/04/07 358
2025/04/08 361
2025/04/09 351
2025/04/10 334
2025/04/11 346
2025/04/12 341
2025/04/13 353
2025/04/14 361
2025/04/15 350
2025/04/16 354
2025/04/17 344
2025/04/18 354
2025/04/19 382
2025/04/20 386
2025/04/21 380
2025/04/22 389
2025/04/23 384
2025/04/24 381
2025/04/25 378
2025/04/26 374
2025/04/27 369
2025/04/28 367
2025/04/29 374
2025/04/30 365

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April began with 364 advertisers, dipping mid-month to 334. A surge followed, peaking at 389 on April 22. The month concluded with 365 advertisers, reflecting stability.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
aussie.com.au 5.88%
macquarie.com.au 4.41%
savvy.com.au 0.69%
strattonfinance.com.au 0.53%
ausloans.com.au 0.53%
cityfinance.com.au -1.02%
squareup.com -1.56%
mybudget.com.au -1.74%
moneygram.com -1.99%
afca.org.au -3.16%

Copyright © Adthena. All rights reserved.

Aussie.com.au surged with a 5.88% click share increase, while macquarie.com.au rose by 4.41%. Conversely, afca.org.au dropped by 3.16%, and moneygram.com fell by 1.99%.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au travelmoneyoz.com squareup.com unisuper.com.au moneygram.com australianretirementtrust.com.au mybudget.com.au tyro.com equifax.com.au
2025/04/01 16.52% 4.37% 3.25% 4.28% 2.98% 2.79% 2.1% 3.4% 2.03% 0%
2025/04/02 14.72% 8.93% 4.45% 2.7% 3.43% 2.78% 2.27% 4.03% 1.38% 0%
2025/04/03 14.96% 8.5% 3.84% 2.46% 3.52% 1.73% 2.63% 3.67% 1.7% 0%
2025/04/04 12.7% 11.71% 5.28% 2.93% 2.99% 2.88% 2.84% 4.22% 1.56% 0%
2025/04/05 18.59% 4.13% 4.8% 4.98% 4.41% 2.46% 2.93% 3.56% 2.24% 0%
2025/04/06 20.31% 6.64% 8.83% 4.4% 3.69% 1.89% 2.02% 3.78% 1.75% 0%
2025/04/07 20.9% 3.24% 4.72% 2.97% 3.33% 2.72% 4.08% 4.94% 2.09% 0%
2025/04/08 15.15% 10.19% 5.13% 4.13% 2.5% 2.76% 2.35% 4.44% 1.68% 0%
2025/04/09 16.1% 8.43% 3.68% 3.25% 3.08% 2.46% 2.52% 4.03% 1.72% 0%
2025/04/10 18.9% 12.77% 4.91% 4.7% 3.51% 2.15% 2.45% 3.3% 2.83% 0%
2025/04/11 14.72% 10.42% 4.07% 5.27% 4.04% 2.98% 2.47% 4.28% 3.02% 0%
2025/04/12 17.32% 13.01% 2.72% 4.57% 3.27% 2.22% 2.71% 3.4% 2.13% 0%
2025/04/13 18.1% 13.19% 4.15% 4.3% 3.51% 2.68% 3.04% 3.32% 2.15% 0%
2025/04/14 13.19% 11.32% 1.88% 3.66% 2.85% 1.83% 1.57% 2.44% 1.37% 22.93%
2025/04/15 17.34% 12.21% 4.83% 3.73% 3.12% 2.67% 1.95% 3.45% 1.59% 0%
2025/04/16 21.45% 9.48% 7.48% 3.18% 3.26% 2.8% 1.73% 3.24% 1.44% 1.42%
2025/04/17 14.34% 12.97% 3.62% 3.77% 4.29% 2.87% 2.46% 3.18% 1.93% 0%
2025/04/18 13.41% 9.14% 5.21% 3.69% 3.55% 2.32% 2.18% 3.9% 1.53% 0%
2025/04/19 15.63% 17.53% 8.12% 3.47% 2.98% 1.02% 1.56% 1.33% 2.9% 0.17%
2025/04/20 13.15% 21.24% 13.37% 1.63% 2.94% 1.63% 2.26% 2.02% 1.42% 1%
2025/04/21 17.42% 15.39% 2.68% 1.38% 3.12% 1.8% 2.57% 2.28% 0.85% 2.44%
2025/04/22 15.65% 19.58% 5.14% 1.75% 3.12% 1.46% 1.93% 2.21% 1.26% 2.73%
2025/04/23 18.98% 16.18% 5.31% 2.98% 2.94% 1.69% 1.65% 1.88% 1.52% 0%
2025/04/24 22.31% 17.28% 7.28% 3.23% 2.36% 1.43% 1.79% 1.59% 1.23% 1.78%
2025/04/25 19.77% 14.59% 8.88% 2.91% 0.32% 1.78% 2.14% 2.1% 1.57% 1.92%
2025/04/26 19.31% 14.49% 3.3% 2.13% 0.26% 1.47% 1.57% 2.01% 0.97% 0%
2025/04/27 18.2% 17.59% 10.45% 2.82% 0.18% 1.56% 2.12% 1.8% 1.17% 0.79%
2025/04/28 21.41% 18.04% 4.52% 2.95% 2.14% 1.59% 2.77% 1.84% 0.99% 2.57%
2025/04/29 21.08% 15.34% 3.06% 3.91% 3.63% 1.52% 1.92% 1.8% 1.72% 1.76%
2025/04/30 19.31% 13.93% 6.75% 4.21% 3.85% 1.88% 1.64% 1.54% 1.3% 0%

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Macquarie.com.au led April with fluctuating impressions, peaking mid-month. Aussie.com.au surged late, while Travelmoneyoz.com saw a mid-month spike. Squareup.com and Unisuper.com.au had steady gains. April ended with diverse performance across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Aussie Stamp Duty Calculator https://www.aussie.com.au › stamp-duty

    Calculate Your Stamp Duty — Discover what assistance could be available to you through our calculator. Know your upfront costs & take the next step to reach your deposit goals.

  2. 2
    Stamp Duty Calculator | NSW https://www.macquarie.com.au

    Stamp Duty Calculator — See How Much You'll Pay In Government Charges Based On Your Home Loan Borrowing Amount.

  3. 3
    Salary sacrifice car guide: How to drive your car for less https://www.novatedleaseaustralia.com.au

    A novated lease is the most cost effective way to drive a car. Find out more here. Major new car...

  4. 4
    AUD Currency Accounts | Open AUD Currency Account https://www.sokin.com

    Australian Dollar Accounts With Access To 75+ Currencies. Streamline Global Payments. Pay Local Taxes, Suppliers And Marketplaces In The UK, EU, US, Asia And Beyond.

  5. 5
    Travel Money Oz - Currency Exchange Services https://www.travelmoneyoz.com

    Exchange Foreign Currency For 60+ Countries. We Are More Traveller Than Banker. Foreign Exchange Rates Are Updated Every Minute. Find a Store Near You! Travel Money Experts. No Fees No Hassles.

Copyright © Adthena. All rights reserved.

Aussie.com.au and Macquarie.com.au lead with stamp duty calculators, simplifying financial planning. Novatedleaseaustralia.com.au promotes cost-effective car leasing, while Sokin.com offers versatile AUD currency accounts. Travelmoneyoz.com excels in hassle-free currency exchange, emphasizing traveler convenience.

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