AUS Finance Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.3501246709
79.6498753291
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 30.56
aussie.com.au 16.47
creditorwatch.com.au 5.02
squareup.com 4.48
travelmoneyoz.com 3.94
australianretirementtrust.com.au 2.44
realestate.com.au 1.72
unisuper.com.au 1.7
moneygram.com 1.56
cityfinance.com.au 1.5
others 30.61
  • macquarie.com.au - 30.56%
  • aussie.com.au - 16.47%
  • creditorwatch.com.au - 5.02%
  • squareup.com - 4.48%
  • travelmoneyoz.com - 3.94%
  • australianretirementtrust.com.au - 2.44%
  • realestate.com.au - 1.72%
  • unisuper.com.au - 1.7%
  • moneygram.com - 1.56%
  • cityfinance.com.au - 1.5%
  • others - 30.61%

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In the competitive landscape of Google PPC, Macquarie.com.au leads with 30.56% click share, closely followed by ‘others’ at 30.61%. Aussie.com.au holds 16.47%, while the remaining advertisers share the rest.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com aussie.com.au unisuper.com.au macquarie.com.au tyro.com australianretirementtrust.com.au harmoney.com.au visionsuper.com.au shopify.com creditorwatch.com.au
2026/02/01 9.41% 9.8% 2.24% 5.86% 2.73% 4.12% 1.1% 2.84% 4.26% 0%
2026/02/02 8.61% 7.31% 3.85% 5.22% 3.49% 3.51% 2.24% 1.89% 4.05% 10.95%
2026/02/03 9.17% 6.88% 4.47% 4.11% 4.59% 3% 1.55% 0.42% 2.53% 0%
2026/02/04 5.15% 6.42% 3.24% 5.44% 2.24% 3% 0.78% 1.76% 2.9% 25.31%
2026/02/05 6.19% 9.63% 4% 5.43% 3.77% 3.98% 2.41% 2.49% 1.82% 0%
2026/02/06 8.14% 8.77% 4.83% 7.14% 2.01% 4.06% 1.88% 2.13% 1.91% 0%
2026/02/07 7.24% 7.97% 4.8% 4.34% 4.02% 4.87% 2.09% 3.05% 2.3% 0%
2026/02/08 8.4% 8.62% 5.4% 4.51% 2.18% 2.75% 2.84% 2.69% 2.24% 0%
2026/02/09 4.92% 7.2% 3.35% 5.56% 2.23% 3.97% 1.62% 1.92% 2.16% 20.2%
2026/02/10 6.27% 6.41% 3.5% 4.86% 2.79% 3.52% 1.99% 2.01% 1.69% 11.66%
2026/02/11 7.1% 6.52% 4.24% 5.95% 3.72% 4.28% 1.33% 2.65% 2.2% 0%
2026/02/12 5.79% 6.43% 3.53% 4.19% 1.99% 3.61% 2.12% 2.48% 2% 21.93%
2026/02/13 8.11% 8.74% 4.81% 7.11% 2.01% 4.04% 1.88% 2.12% 1.91% 0%
2026/02/14 7.22% 7.95% 4.84% 4.33% 4.01% 4.86% 2.08% 3.04% 2.31% 0%
2026/02/15 8.39% 8.62% 5.4% 4.5% 2.18% 2.75% 2.84% 2.69% 2.24% 0%
2026/02/16 4.94% 7.22% 3.36% 5.58% 2.23% 3.98% 1.63% 1.92% 2.2% 20.26%
2026/02/17 4.01% 8% 4.16% 4.52% 3.71% 4.14% 3.85% 2.03% 3.39% 0.02%
2026/02/18 5.38% 7.53% 4.87% 3.39% 5.43% 4.87% 3.03% 2.18% 3.25% 0.02%
2026/02/19 8.49% 5.96% 4.88% 4.15% 5.71% 3.67% 1.89% 2.2% 3.51% 0.01%
2026/02/20 7.19% 6.73% 4.54% 4.05% 3.51% 3.89% 4.62% 1.86% 2.89% 0%
2026/02/21 6.47% 6.82% 5.06% 6.76% 3.8% 4.09% 4.26% 2.5% 2.83% 0%
2026/02/22 5.81% 6.88% 5.12% 8.48% 2.86% 4.57% 2.68% 2.06% 2.66% 0%
2026/02/23 5.22% 8.23% 4.72% 9.52% 4.75% 4.12% 3.78% 2.22% 2.75% 0.01%
2026/02/24 7.04% 7.14% 3.92% 4.5% 4.69% 3.39% 1.16% 1.98% 2.19% 0.05%
2026/02/25 6.07% 7.92% 4.64% 4.44% 4.16% 4% 3.84% 2.43% 2.8% 0.09%
2026/02/26 8.21% 7.05% 5.05% 4.76% 5.17% 3.35% 1.48% 2.5% 2.31% 0.02%
2026/02/27 8.37% 4.38% 6.58% 4.59% 5.29% 4.43% 1.05% 3.45% 2.2% 0.02%
2026/02/28 8.17% 6.96% 5.44% 5.39% 4.78% 4.61% 3.43% 3.21% 1.94% 0.03%
  • squareup.com
  • aussie.com.au
  • unisuper.com.au
  • macquarie.com.au
  • tyro.com
  • australianretirementtrust.com.au
  • harmoney.com.au
  • visionsuper.com.au
  • shopify.com
  • creditorwatch.com.au

Copyright © Adthena. All rights reserved.

In February 2026, Squareup.com experienced fluctuating PPC spend, peaking early and stabilizing mid-month. Aussie.com.au maintained a steady presence, while Unisuper.com.au showed gradual growth. Macquarie.com.au surged late, and Creditorwatch.com.au had sporadic spikes.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 324
2026/02/02 327
2026/02/03 323
2026/02/04 314
2026/02/05 306
2026/02/06 300
2026/02/07 288
2026/02/08 289
2026/02/09 282
2026/02/10 280
2026/02/11 288
2026/02/12 282
2026/02/13 300
2026/02/14 288
2026/02/15 289
2026/02/16 282
2026/02/17 264
2026/02/18 263
2026/02/19 273
2026/02/20 277
2026/02/21 272
2026/02/22 272
2026/02/23 279
2026/02/24 279
2026/02/25 286
2026/02/26 277
2026/02/27 269
2026/02/28 268

Copyright © Adthena. All rights reserved.

February saw a decline in distinct advertisers, starting at 324 and ending at 268. Mid-month fluctuations were notable, with a low of 263 on the 18th.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 3.32%
macquarie.com.au 1.67%
cityfinance.com.au 0.94%
safefinancial.com.au 0.66%
realestate.com.au 0.63%
esuperfund.com.au -0.3%
adyen.com -0.38%
travelmoneyoz.com -2.74%
aussie.com.au -2.91%
creditorwatch.com.au -4.91%

Copyright © Adthena. All rights reserved.

In the past month, moneygram.com surged by 3.32%, while creditorwatch.com.au dropped by 4.91%. Macquarie.com.au gained 1.67%, contrasting with aussie.com.au’s 2.91% decline.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au australianretirementtrust.com.au unisuper.com.au squareup.com tyro.com shopify.com travelmoneyoz.com creditorwatch.com.au equifax.com.au
2026/02/01 25.14% 19.84% 1.92% 0.88% 2.51% 1.38% 2.64% 1.03% 0% 0%
2026/02/02 22.32% 18.96% 1.55% 1.81% 2.05% 1.83% 2.65% 2.51% 13.58% 0%
2026/02/03 21.06% 17.75% 1.54% 2.07% 2.58% 2.58% 1.73% 3.18% 0% 0.68%
2026/02/04 21.23% 15.12% 1.3% 1.19% 1.31% 0.93% 1.46% 2.57% 28.89% 0.52%
2026/02/05 23.12% 24.25% 2.35% 1.48% 1.73% 1.99% 1.15% 0.7% 0% 2.99%
2026/02/06 28.72% 19.11% 1.82% 2.05% 1.88% 0.94% 1% 10.39% 0% 1.64%
2026/02/07 18.8% 20.65% 3.02% 2.13% 1.94% 1.91% 1.39% 7.1% 0% 1.94%
2026/02/08 17.81% 16.89% 1.07% 2.75% 1.75% 1.02% 1.31% 14.24% 0% 1.19%
2026/02/09 23.05% 13.8% 2.06% 1.41% 1.34% 1.28% 1.25% 0.62% 24.37% 1.2%
2026/02/10 19.26% 10.92% 1.51% 1.38% 1.5% 1.4% 0.87% 4.61% 14.06% 15.24%
2026/02/11 28.2% 12.37% 2.65% 1.83% 2.04% 2.05% 1.44% 5.64% 0% 0%
2026/02/12 17.49% 13.73% 1.96% 1.35% 1.47% 0.83% 1.16% 2.3% 27.3% 0.74%
2026/02/13 28.72% 19.11% 1.82% 2.05% 1.88% 0.94% 1% 10.39% 0% 1.64%
2026/02/14 18.85% 20.7% 3.03% 2.13% 1.95% 1.91% 1.39% 7.11% 0% 1.94%
2026/02/15 17.94% 17.02% 1.08% 2.77% 1.76% 1.03% 1.32% 14.35% 0% 1.2%
2026/02/16 23.17% 13.87% 2.07% 1.41% 1.34% 1.28% 1.25% 0.62% 24.49% 1.21%
2026/02/17 22.19% 18.8% 2.22% 1.8% 1.17% 1.67% 1.97% 0.03% 0.01% 0.39%
2026/02/18 16.36% 17.4% 2.66% 2.21% 1.8% 2.77% 2.61% 0.04% 0.01% 0%
2026/02/19 20.97% 12.38% 1.91% 2.54% 2.35% 3.28% 2.79% 3.14% 0.01% 2.29%
2026/02/20 21.12% 14.16% 2.64% 2.19% 1.81% 1.94% 1.89% 4.62% 0.18% 1.24%
2026/02/21 28.47% 15.72% 1.94% 1.95% 1.94% 1.59% 1.8% 0.59% 0% 1.76%
2026/02/22 33.38% 12.46% 2.24% 1.8% 1.5% 1.13% 1.48% 3.29% 0% 3.23%
2026/02/23 39.52% 12.31% 1.84% 1.89% 1.31% 2.02% 1.53% 0.43% 0.35% 1.17%
2026/02/24 19.24% 15.82% 1.7% 1.68% 1.6% 2.39% 1.31% 1% 0.06% 15.96%
2026/02/25 20.71% 20.94% 2.29% 1.91% 1.58% 1.87% 2.04% 0.33% 0.06% 0.76%
2026/02/26 22.78% 18.92% 1.78% 2.42% 1.96% 2.24% 1.51% 0.02% 0.1% 1.17%
2026/02/27 24.41% 12.06% 2.31% 3.53% 2.73% 3.06% 1.82% 0.59% 0.03% 0.96%
2026/02/28 27.35% 16.32% 2.42% 2.41% 2.27% 2.24% 1.36% 0.84% 0.03% 0%
  • macquarie.com.au
  • aussie.com.au
  • australianretirementtrust.com.au
  • unisuper.com.au
  • squareup.com
  • tyro.com
  • shopify.com
  • travelmoneyoz.com
  • creditorwatch.com.au
  • equifax.com.au

Copyright © Adthena. All rights reserved.

In February 2026, Macquarie.com.au’s impression share fluctuated, peaking at 39.52% on the 23rd. Aussie.com.au saw a decline, ending at 16.32%. Australianretirementtrust.com.au remained stable, while Unisuper.com.au and Squareup.com showed slight increases. Tyro.com and Shopify.com had minor variations. Equifax.com.au spiked on the 24th, and Travelmoneyoz.com experienced volatility. Creditorwatch.com.au had sporadic activity, with notable peaks early in the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Calculate your stamp duty https://www.aussie.com.au

    Calculate Your Stamp Duty — Use our home loan calculator as a guide to help you purchase a property. Know your upfront costs ...

  2. 2
    Business credit report https://www.creditorwatch.com.au › solutions › manage

    Business credit check — Assess the financial standing of any Australian business and make more informed decisions. Manage risk. Get paid faster.

  3. 3
    Stamp Duty Calculator - Calculate Stamp Duty https://www.macquarie.com.au

    Estimate how much stamp duty you may have to pay on your new home or property purchase.

  4. 4
    Currency Converter | Travel Money Oz https://www.travelmoneyoz.com

    Calculate foreign exchange rates with Travel Money Oz's free currency converter. Get the latest exchange rate information and start planning your next trip When you're ready, order online or head to any of our many...

  5. 5
    Find my super - Lost super search | UniSuper https://www.unisuper.com.au

    Consider the PDS & TMD here. Award-Winning. Responsible Investing.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Aussie.com.au and Macquarie.com.au captivate with their stamp duty calculators, simplifying property purchases. Creditorwatch.com.au empowers businesses with financial insights, while Travelmoneyoz.com offers seamless currency conversions. Unisuper.com.au stands out with its focus on responsible investing.

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