Share of Clicks for top 10 AUS Finance Credit Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| americanexpress.com | 15.12 |
| latitudefinancial.com.au | 14.25 |
| finder.com.au | 10.57 |
| commbank.com.au | 10.47 |
| citibank.com.au | 9.03 |
| paypal.com | 6.28 |
| nab.com.au | 5.62 |
| westpac.com.au | 4.9 |
| wise.com | 4.33 |
| virginmoney.com.au | 2.12 |
| others | 17.31 |
- americanexpress.com - 15.12%
- latitudefinancial.com.au - 14.25%
- finder.com.au - 10.57%
- commbank.com.au - 10.47%
- citibank.com.au - 9.03%
- paypal.com - 6.28%
- nab.com.au - 5.62%
- westpac.com.au - 4.9%
- wise.com - 4.33%
- virginmoney.com.au - 2.12%
- others - 17.31%
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In the competitive landscape of Google PPC, American Express leads with 15.12% click share, closely followed by Latitude Financial at 14.25%. Meanwhile, ‘others’ collectively hold a significant 17.31%.
Share of Spend for the top 10 AUS Finance Credit Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | latitudefinancial.com.au | finder.com.au | americanexpress.com | commbank.com.au | westpac.com.au | virginmoney.com.au | nab.com.au | wise.com | ing.com.au | citibank.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/08/01 | 20.44% | 17.78% | 6.01% | 9.5% | 5.17% | 0.16% | 4.44% | 1.81% | 3.9% | 15.83% |
| 2025/08/02 | 20.27% | 18.76% | 7.31% | 9.79% | 5.85% | 0.12% | 3.29% | 2.23% | 4.62% | 12.01% |
| 2025/08/03 | 21.04% | 18.1% | 6.66% | 10.06% | 4.43% | 0.3% | 3.76% | 1.98% | 3.86% | 12.44% |
| 2025/08/04 | 23.45% | 16.57% | 8.71% | 9.01% | 3.96% | 0.62% | 2.82% | 2.33% | 2.9% | 15.21% |
| 2025/08/05 | 23.32% | 16.1% | 6.63% | 9.31% | 3.49% | 1.65% | 3.54% | 2.26% | 4.87% | 15.57% |
| 2025/08/06 | 22.56% | 13.55% | 7.86% | 8.35% | 4.55% | 1.83% | 3.28% | 2.5% | 2.18% | 17.66% |
| 2025/08/07 | 20.96% | 13.35% | 6.26% | 8.84% | 5.31% | 1.25% | 4.62% | 2.23% | 4.42% | 17.86% |
| 2025/08/08 | 23.75% | 12.51% | 7.52% | 5.94% | 5.48% | 1% | 4.02% | 1.98% | 4.74% | 15.13% |
| 2025/08/09 | 20.89% | 12.64% | 7.88% | 4.9% | 6.65% | 1.29% | 4.43% | 2.42% | 3.44% | 16.19% |
| 2025/08/10 | 22.52% | 13.49% | 5.37% | 6.37% | 6.07% | 0.9% | 3.71% | 2.16% | 3.15% | 15.98% |
| 2025/08/11 | 22.17% | 14.69% | 7.29% | 5.34% | 3.34% | 0.9% | 3.95% | 2.34% | 2.36% | 17.88% |
| 2025/08/12 | 21.17% | 12.58% | 6.65% | 7.51% | 4.29% | 0.72% | 4.31% | 1.96% | 4% | 15.5% |
| 2025/08/13 | 21.64% | 11.12% | 7.59% | 7.39% | 4.37% | 0.93% | 4.87% | 2.09% | 1.98% | 17.99% |
| 2025/08/14 | 20% | 13.28% | 6.3% | 6.83% | 4.73% | 0.98% | 3.67% | 2.01% | 3.55% | 16.06% |
| 2025/08/15 | 20.1% | 15.5% | 6.97% | 7.5% | 3.88% | 0.94% | 3.31% | 2.04% | 2.75% | 19.01% |
| 2025/08/16 | 20.03% | 13.41% | 7.78% | 6.66% | 5.74% | 0.9% | 3.1% | 2.18% | 4.8% | 18.03% |
| 2025/08/17 | 20.61% | 15.14% | 8.08% | 6.45% | 6.14% | 0.77% | 3.27% | 2.53% | 4.73% | 14.52% |
| 2025/08/18 | 21.25% | 13.44% | 7.53% | 8.15% | 3.93% | 1.79% | 4.04% | 2.31% | 4.39% | 18.59% |
| 2025/08/19 | 20.98% | 13.74% | 7.07% | 7.02% | 3.96% | 2.23% | 4.3% | 2.32% | 4.41% | 20.33% |
| 2025/08/20 | 17.67% | 14.85% | 7.71% | 6.19% | 4.52% | 2.02% | 3.74% | 2.32% | 4.31% | 20.19% |
| 2025/08/21 | 19.4% | 14.01% | 7.51% | 7.96% | 4.94% | 4.06% | 3.16% | 2.42% | 3.25% | 17.35% |
| 2025/08/22 | 18.11% | 14.25% | 8.51% | 5.26% | 4.28% | 5.93% | 3.03% | 2.58% | 3.79% | 18.27% |
| 2025/08/23 | 22.2% | 14.21% | 9.56% | 3.72% | 4.16% | 3.38% | 3.26% | 2.84% | 3.66% | 15.59% |
| 2025/08/24 | 21.09% | 12.66% | 10.14% | 4.38% | 5.14% | 4.41% | 3.58% | 3.08% | 3.25% | 13.41% |
| 2025/08/25 | 20.02% | 14.52% | 7.76% | 4.65% | 3.8% | 6.38% | 3.32% | 2.38% | 3.26% | 18.96% |
| 2025/08/26 | 16.61% | 14.86% | 10.03% | 6.69% | 4.05% | 3.87% | 3.53% | 2.74% | 4.18% | 19.2% |
| 2025/08/27 | 16.52% | 14.54% | 8.78% | 6.91% | 3.92% | 6.47% | 3.16% | 3.04% | 3.31% | 16.14% |
| 2025/08/28 | 19.3% | 13.84% | 8.45% | 9.2% | 4.83% | 5.46% | 3.75% | 2.72% | 2.44% | 13.28% |
| 2025/08/29 | 18.88% | 15.96% | 10.26% | 9.91% | 6.25% | 6.79% | 3.77% | 2.91% | 2.55% | 0.54% |
| 2025/08/30 | 18.83% | 17.35% | 10.4% | 10.22% | 7.07% | 4.2% | 3.45% | 2.8% | 2.47% | 0.46% |
| 2025/08/31 | 15.42% | 15.09% | 10.68% | 9.76% | 7.15% | 5.13% | 4.91% | 3.49% | 2.69% | 0.48% |
- latitudefinancial.com.au
- finder.com.au
- americanexpress.com
- commbank.com.au
- westpac.com.au
- virginmoney.com.au
- nab.com.au
- wise.com
- ing.com.au
- citibank.com.au
Copyright © Adthena. All rights reserved.
Latitude Financial’s spend share fluctuated, peaking at 23.75% on August 8, then declining to 15.42% by month’s end. Citibank’s share dropped dramatically from 20.33% on August 19 to 0.48% on August 31.
Competitor Count for AUS Finance Credit Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/08/01 | 134 |
| 2025/08/02 | 138 |
| 2025/08/03 | 141 |
| 2025/08/04 | 143 |
| 2025/08/05 | 142 |
| 2025/08/06 | 136 |
| 2025/08/07 | 140 |
| 2025/08/08 | 139 |
| 2025/08/09 | 138 |
| 2025/08/10 | 137 |
| 2025/08/11 | 138 |
| 2025/08/12 | 137 |
| 2025/08/13 | 143 |
| 2025/08/14 | 140 |
| 2025/08/15 | 134 |
| 2025/08/16 | 131 |
| 2025/08/17 | 139 |
| 2025/08/18 | 143 |
| 2025/08/19 | 142 |
| 2025/08/20 | 140 |
| 2025/08/21 | 140 |
| 2025/08/22 | 140 |
| 2025/08/23 | 142 |
| 2025/08/24 | 136 |
| 2025/08/25 | 138 |
| 2025/08/26 | 137 |
| 2025/08/27 | 133 |
| 2025/08/28 | 132 |
| 2025/08/29 | 130 |
| 2025/08/30 | 129 |
| 2025/08/31 | 137 |
Copyright © Adthena. All rights reserved.
August saw a dynamic shift in distinct advertisers, peaking at 143 mid-month before declining to 137 by month’s end.
