Why is the AUS Finance Credit Cards March 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Credit Cards March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Credit Cards March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Credit Cards March 2026 Report?

The AUS Finance Credit Cards March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Credit Cards March 2026 Report for?

The AUS Finance Credit Cards March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Credit Cards - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Credit Cards AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.8965026442
	88.1034973558

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	66
	34

66%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	21%
Transactional	14%
Navigational	8%
Seasonal	0%
Local	2%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
americanexpress.com	24.04
commbank.com.au	11.15
nab.com.au	8.97
latitudefinancial.com.au	8.69
finder.com.au	6.81
wise.com	6.18
westpac.com.au	5.91
paypal.com	4.78
qantasmoney.com	3.56
velocityfrequentflyer.com	3.22
others	16.69

americanexpress.com - 24.04%
commbank.com.au - 11.15%
nab.com.au - 8.97%
latitudefinancial.com.au - 8.69%
finder.com.au - 6.81%
wise.com - 6.18%
westpac.com.au - 5.91%
paypal.com - 4.78%
qantasmoney.com - 3.56%
velocityfrequentflyer.com - 3.22%
others - 16.69%

American Express leads with 24.04% click share, followed by ‘others’ at 16.69%. CommBank and NAB trail with 11.15% and 8.97%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	finder.com.au	latitudefinancial.com.au	americanexpress.com	commbank.com.au	greatsouthernbank.com.au	creditcard.com.au	nab.com.au	velocityfrequentflyer.com	canstar.com.au	westpac.com.au
2026/03/01	13.87%	20.09%	7.5%	8.49%	4.18%	3.6%	7.61%	1.55%	1.88%	8.69%
2026/03/02	16.46%	20.57%	7.95%	9.35%	3.52%	3.08%	7.46%	1.93%	1.57%	7.93%
2026/03/03	15.75%	19.99%	5.91%	8.93%	5.48%	4.98%	7.65%	1.65%	1.74%	7.52%
2026/03/04	15.11%	19.3%	9.62%	8.12%	5.01%	5.11%	7.18%	1.69%	2.03%	7.65%
2026/03/05	14.43%	17.47%	10.01%	7.27%	4.61%	3.8%	8.07%	1.5%	3.16%	8.9%
2026/03/06	14.13%	19.35%	10.22%	6.64%	3.92%	3.84%	7.59%	1.37%	3.11%	8.75%
2026/03/07	15.54%	17.94%	10.19%	6.06%	4.07%	4.23%	7.14%	1.47%	4.58%	9.3%
2026/03/08	15.36%	19%	10.96%	6.54%	2.55%	4.15%	6.58%	1.97%	5.04%	8.4%
2026/03/09	14.94%	20.53%	9.69%	8.2%	3.96%	4.85%	5.81%	1.53%	3.96%	7.31%
2026/03/10	15.01%	19.89%	9.25%	8.98%	3.08%	4.54%	6.87%	1.7%	3.12%	8.51%
2026/03/11	15.09%	20.19%	9.43%	7.88%	3.28%	4.34%	6.58%	1.94%	2.76%	8.65%
2026/03/12	17.36%	18.82%	9.53%	7.2%	3.21%	4.78%	6.93%	2.13%	3.04%	9.05%
2026/03/13	15.61%	21.6%	10.17%	6.8%	3.32%	6.24%	7.02%	2.04%	2.09%	7.9%
2026/03/14	14.32%	21.8%	10.9%	6.03%	3.27%	8.02%	6.96%	2.02%	2.3%	7.2%
2026/03/15	14.49%	18.89%	12%	7.01%	2.56%	6.21%	6.58%	1.88%	2.5%	8.84%
2026/03/16	15.25%	21.07%	10.48%	6.04%	1.89%	9.96%	6.87%	2.78%	2.17%	7.4%
2026/03/17	16.26%	18.66%	11.14%	7.46%	2.46%	6.56%	7.17%	3.31%	1.97%	7.62%
2026/03/18	15.09%	16.29%	11.22%	8.02%	2.96%	10.61%	6.37%	3.39%	1.35%	7.69%
2026/03/19	14.89%	15.99%	12.78%	7.62%	4.36%	7.92%	6.14%	4.51%	2.16%	6.97%
2026/03/20	16.61%	18.03%	9.08%	7.6%	5.49%	5.51%	6.75%	4.59%	2.44%	7.77%
2026/03/21	14.6%	16.77%	8.64%	6.69%	5.71%	5.48%	7.27%	4.39%	2.64%	8.14%
2026/03/22	15.28%	14.76%	9.13%	7.19%	5.42%	5.97%	6.74%	3.93%	2.87%	9.63%
2026/03/23	16.4%	14.71%	9.42%	8.06%	4.81%	5.53%	6.96%	3.86%	3.17%	7.43%
2026/03/24	14.17%	14.9%	10.08%	7.54%	7.14%	6.42%	5.68%	4.01%	3.1%	7.41%
2026/03/25	14.28%	14.9%	8.52%	7.95%	6.53%	6.14%	6.23%	7.85%	2.65%	7.51%
2026/03/26	15.26%	15.83%	7.22%	8.06%	7.36%	4.6%	5.99%	7.99%	1.86%	7.43%
2026/03/27	15.31%	17.08%	8.87%	7.97%	6.71%	2.79%	5.74%	9.52%	1.55%	7.52%
2026/03/28	14.49%	16.84%	7.32%	7.2%	6.36%	3.85%	5.53%	9.58%	2.48%	9.53%
2026/03/29	15.41%	19.43%	6.57%	7.41%	5.97%	4.72%	5.71%	8.53%	1.87%	8.18%
2026/03/30	15.63%	17.25%	8.48%	7.26%	6.88%	5.37%	5.52%	7.44%	2.36%	6.66%
2026/03/31	17.04%	17.01%	9.17%	8.06%	7.92%	7.04%	6.21%	5.5%	2.96%	0.88%

finder.com.au
latitudefinancial.com.au
americanexpress.com
commbank.com.au
greatsouthernbank.com.au
creditcard.com.au
nab.com.au
velocityfrequentflyer.com
canstar.com.au
westpac.com.au

In March 2026, finder.com.au’s PPC spend fluctuated, peaking at 17.36% on the 12th. Latitudefinancial.com.au led early, but dipped mid-month. Americanexpress.com saw a steady rise, while velocityfrequentflyer.com surged late. The month ended with westpac.com.au’s dramatic drop to 0.88%.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	121
2026/03/02	130
2026/03/03	126
2026/03/04	127
2026/03/05	124
2026/03/06	127
2026/03/07	123
2026/03/08	126
2026/03/09	126
2026/03/10	125
2026/03/11	126
2026/03/12	128
2026/03/13	128
2026/03/14	124
2026/03/15	121
2026/03/16	125
2026/03/17	123
2026/03/18	126
2026/03/19	121
2026/03/20	121
2026/03/21	116
2026/03/22	115
2026/03/23	119
2026/03/24	111
2026/03/25	113
2026/03/26	116
2026/03/27	115
2026/03/28	115
2026/03/29	117
2026/03/30	124
2026/03/31	122

March began with 121 advertisers, peaking at 130 on March 2. Mid-month saw fluctuations, stabilizing at 126. A decline followed, reaching 111 on March 24. The month concluded with 122 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
americanexpress.com	1.66%
velocityfrequentflyer.com	1.59%
greatsouthernbank.com.au	0.73%
paypal.com	0.59%
commbank.com.au	0.42%
clearscore.com	-0.32%
canstar.com.au	-0.46%
westpac.com.au	-0.96%
nab.com.au	-1.6%
latitudefinancial.com.au	-1.81%

American Express and Velocity Frequent Flyer soared with click share increases of 1.66 and 1.59, respectively. Meanwhile, Latitude Financial and NAB faced declines of 1.81 and 1.6.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	americanexpress.com	finder.com.au	latitudefinancial.com.au	commbank.com.au	creditcard.com.au	nab.com.au	velocityfrequentflyer.com	wise.com	paypal.com	westpac.com.au
2026/03/01	13.74%	11.5%	15.54%	9.13%	3.25%	7%	1.85%	3.77%	2.15%	7.13%
2026/03/02	14.16%	13.2%	15.83%	10.66%	2.54%	7.25%	1.98%	3.79%	3.57%	6.36%
2026/03/03	10.53%	13.16%	15.32%	10.58%	3.63%	7.68%	1.66%	4.18%	3.47%	6.03%
2026/03/04	14.97%	12.32%	14.51%	9.74%	3.5%	7.12%	1.78%	4.26%	3.83%	6.45%
2026/03/05	14.97%	11.97%	13.37%	8.69%	2.92%	8.43%	1.62%	3.85%	2.56%	7.63%
2026/03/06	15.83%	11.97%	14.43%	8.75%	2.86%	7.92%	1.38%	3.94%	1.72%	7.24%
2026/03/07	16.02%	12.64%	13.72%	8.25%	3.19%	7.43%	1.58%	3.65%	2.23%	7.4%
2026/03/08	16.79%	12.79%	14.69%	8.14%	3.09%	6.66%	2.46%	3.62%	1.84%	6.67%
2026/03/09	14.77%	11.92%	17.53%	9.53%	3.64%	5.78%	1.63%	3.91%	2.48%	5.8%
2026/03/10	14.29%	12.24%	16.43%	10.07%	3.25%	7.19%	1.81%	3.66%	3.21%	6.44%
2026/03/11	12.68%	12.37%	16.28%	9.75%	3.17%	6.3%	2.13%	4.21%	3.05%	6.68%
2026/03/12	14.85%	14.11%	14.49%	8.83%	3.65%	6.98%	2.15%	4.08%	2.05%	6.96%
2026/03/13	15.79%	12.59%	17.32%	8.14%	4.31%	6.86%	2.08%	4.15%	2.67%	6.2%
2026/03/14	14.59%	11.84%	16.92%	7.4%	5.7%	7.27%	2.16%	3.5%	3.9%	6.04%
2026/03/15	16.37%	11.24%	15.41%	8.22%	4.47%	6.78%	1.89%	3.98%	3.45%	6.99%
2026/03/16	16.93%	12.38%	16.91%	8.03%	6.85%	7.09%	2.91%	3.76%	1.19%	5.91%
2026/03/17	17.03%	12.67%	14.57%	8.85%	4.92%	6.96%	3.06%	4.25%	3.23%	5.86%
2026/03/18	17.22%	12.37%	12.21%	10.94%	6.93%	6.46%	3.26%	3.98%	1.75%	6.46%
2026/03/19	19.84%	11.11%	11.23%	10.25%	5.95%	5.98%	3.77%	4.42%	2.62%	5.26%
2026/03/20	13.37%	13.07%	12.96%	9.86%	4.22%	6.64%	3.98%	3.96%	3.65%	6.31%
2026/03/21	14.81%	11.75%	12.22%	8.72%	4.77%	6.91%	3.97%	4.87%	4.29%	6.82%
2026/03/22	15%	12%	10.16%	9.62%	4.84%	6.47%	3.68%	4.27%	3.41%	7.87%
2026/03/23	16.2%	12.72%	10.58%	9.62%	4.51%	6.73%	3.64%	4.03%	3.01%	5.99%
2026/03/24	17.26%	10.79%	10.97%	8.92%	5.29%	5.44%	3.7%	4.45%	2.95%	6.05%
2026/03/25	15.18%	10.59%	11.01%	9.34%	4.42%	5.89%	6.2%	4.2%	3.64%	6.09%
2026/03/26	14.09%	11.93%	10.52%	10.45%	4.1%	5.51%	6.77%	4.07%	3.22%	6.17%
2026/03/27	16.58%	12.09%	11.69%	9.87%	3%	5.18%	8.79%	3.99%	2.81%	6.38%
2026/03/28	13.93%	11.42%	12.27%	9.75%	3.92%	5.41%	7.79%	4.16%	2.26%	7.88%
2026/03/29	13.3%	12.64%	13.82%	9.39%	4.34%	5.9%	7.4%	3.87%	2.95%	6.54%
2026/03/30	13.91%	12.42%	12.93%	10.18%	4.64%	5.36%	6.39%	3.8%	2.52%	5.82%
2026/03/31	14.87%	13.17%	12.58%	10.41%	6.34%	5.94%	4.7%	3.88%	3.51%	0.59%

americanexpress.com
finder.com.au
latitudefinancial.com.au
commbank.com.au
creditcard.com.au
nab.com.au
velocityfrequentflyer.com
wise.com
paypal.com
westpac.com.au

In March 2026, American Express led with a peak impression share of 19.84% on the 19th. Latitude Financial saw a decline, while Velocity Frequent Flyer surged mid-month. The month concluded with American Express maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards - Last month

1
American Express® Australia https://www.americanexpress.com
Card Member Benefits — Turn Eligible Spend Into Points. Find The Credit Card That Suits Your Lifestyle. Low Rate Credit Cards.
2
Best Credit Cards Australia 2026 – Compare & Apply Online https://www.creditcard.com.au
Compare credit card offers side-by-side and read expert reviews. Find a better credit card with our easy to use comparison tool. Get a better card...
3
Latitude GO Mastercard - Limited Time $300 Credit Back https://www.latitudefinancial.com.au
Approved by 31Mar26 Min Spend On General Purchases $1500p/m First 4 Mths. T&Cs, Fees Apply
4
NAB Qantas Signature Card - 130k Bonus Qantas Points https://www.nab.com.au › credit_cards › qantas
130k Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply
5
Westpac Altitude Qantas Black | Up To 150K Bonus Qantas Points https://www.westpac.com.au
Earn Up To 150K Bonus Qantas Points With The Altitude Qantas Black Card. T&Cs Apply. Westpac's Highest Qantas Points Earning Credit Card.

In the competitive landscape of credit cards, American Express highlights lifestyle adaptability, while CreditCard.com.au offers a comprehensive comparison tool. Latitude Financial tempts with a $300 credit back, NAB entices with 130k Qantas points, and Westpac boasts up to 150k Qantas points, emphasizing rewards.

Frequently Asked Questions

Why is the AUS Finance Credit Cards March 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Credit Cards March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Credit Cards March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Credit Cards March 2026 Report?

The AUS Finance Credit Cards March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Credit Cards March 2026 Report for?

The AUS Finance Credit Cards March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Credit Cards - PPC Market Share Analysis March 2026