AUS Finance Credit Cards - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Credit Cards AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.1833054105
	79.8166945895

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	67
	33

67%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	13%
Navigational	7%
Seasonal	0%
Local	2%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
americanexpress.com	24.79
commbank.com.au	10.24
latitudefinancial.com.au	9.58
nab.com.au	8.44
finder.com.au	6.79
westpac.com.au	6.05
paypal.com	6.02
wise.com	4.99
qantasmoney.com	2.33
stgeorge.com.au	2.14
others	18.63

americanexpress.com - 24.79%
commbank.com.au - 10.24%
latitudefinancial.com.au - 9.58%
nab.com.au - 8.44%
finder.com.au - 6.79%
westpac.com.au - 6.05%
paypal.com - 6.02%
wise.com - 4.99%
qantasmoney.com - 2.33%
stgeorge.com.au - 2.14%
others - 18.63%

American Express leads with 24.79% click share, followed by ‘others’ at 18.63%. CommBank and Latitude Financial trail behind, while St. George holds the smallest share.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	latitudefinancial.com.au	finder.com.au	commbank.com.au	americanexpress.com	westpac.com.au	nab.com.au	greatsouthernbank.com.au	stgeorge.com.au	wise.com	ing.com.au
2026/02/01	17.89%	18.2%	7.83%	8.34%	8.95%	7.98%	0.11%	4.65%	2.74%	2.04%
2026/02/02	18%	19.13%	7%	8.91%	8.29%	7.68%	0.14%	3.52%	2.93%	1.42%
2026/02/03	17.93%	17.35%	4.88%	8.36%	9.98%	6.16%	0.05%	4.71%	2.35%	2.61%
2026/02/04	18.26%	16.95%	7.68%	9.25%	9.13%	7.7%	1.63%	2.47%	2.42%	2.14%
2026/02/05	20.05%	16.17%	6.22%	8.84%	9.06%	8.55%	1.32%	2.3%	2.31%	3.71%
2026/02/06	22.09%	14.42%	6.29%	9.06%	9.55%	8.3%	2.5%	2.7%	2.18%	2.76%
2026/02/07	21.39%	15.73%	7.72%	7.58%	10.7%	7.16%	3.8%	3.42%	2.24%	3.24%
2026/02/08	22.08%	16.87%	7.34%	8%	8.36%	7.16%	4.07%	3.56%	2.15%	3.15%
2026/02/09	20.62%	15.91%	7.66%	7.88%	8.27%	8.23%	4.62%	3.78%	2.42%	3.15%
2026/02/10	20.93%	17.59%	7.15%	6.92%	8.72%	7.09%	3.69%	3.12%	2.15%	3.76%
2026/02/11	21.05%	14.85%	6.47%	8.36%	9.46%	6.92%	4.1%	3.62%	2.53%	2.98%
2026/02/12	21.91%	15.14%	7.66%	6.8%	8.98%	7.53%	3.84%	3.13%	2.34%	3.95%
2026/02/13	22.03%	14.39%	6.27%	9.03%	9.54%	8.28%	2.6%	2.69%	2.18%	2.77%
2026/02/14	21.38%	15.64%	7.68%	7.54%	10.64%	7.12%	4.07%	3.4%	2.23%	3.22%
2026/02/15	22.01%	16.81%	7.31%	7.97%	8.33%	7.13%	4.16%	3.55%	2.14%	3.14%
2026/02/16	20.55%	15.85%	7.63%	7.86%	8.24%	8.2%	4.62%	3.77%	2.41%	3.19%
2026/02/17	18.83%	17.06%	7.79%	7.9%	6.07%	5.75%	4.07%	2.26%	2.44%	1.22%
2026/02/18	19.74%	16.06%	7.49%	8.56%	6.91%	6.02%	4.27%	2.5%	3.05%	1.8%
2026/02/19	20.74%	14.95%	9.12%	5.94%	7.29%	6.24%	4.53%	2.39%	2.57%	3.92%
2026/02/20	21.88%	15.4%	8.25%	6.61%	7.31%	7.18%	4.88%	2.01%	2.27%	2.52%
2026/02/21	20.8%	13.78%	7.22%	7.07%	9.36%	6.99%	4.09%	3.1%	3%	3.2%
2026/02/22	21.32%	14.14%	7.38%	8.51%	8.37%	6.35%	3.86%	4.06%	3.06%	2.11%
2026/02/23	19.29%	14.9%	10.61%	8.1%	6.71%	6.05%	5.05%	2.67%	2.95%	2.27%
2026/02/24	19.39%	13.94%	8.99%	9.08%	7.38%	6.11%	4.32%	2.74%	2.79%	2.65%
2026/02/25	18.49%	14.11%	9.92%	10.89%	7.22%	5.73%	4.08%	2.62%	2.71%	2.41%
2026/02/26	21.52%	12.48%	8.75%	10.48%	7.59%	5.96%	2.89%	2.28%	3.04%	4.09%
2026/02/27	19.82%	12.7%	8.11%	10.11%	8.19%	7.07%	3.22%	2.85%	3.28%	2.46%
2026/02/28	20.61%	11.84%	9.66%	8.92%	8.68%	6.65%	4.49%	3.28%	3.23%	1.48%

latitudefinancial.com.au
finder.com.au
commbank.com.au
americanexpress.com
westpac.com.au
nab.com.au
greatsouthernbank.com.au
stgeorge.com.au
wise.com
ing.com.au

Latitude Financial’s spend share surged mid-month, peaking at 22.09%. Finder’s share declined steadily, ending at 11.84%. CommBank and American Express showed fluctuations, while Westpac maintained stability. February concluded with diverse spend dynamics.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	162
2026/02/02	164
2026/02/03	176
2026/02/04	132
2026/02/05	132
2026/02/06	136
2026/02/07	130
2026/02/08	126
2026/02/09	125
2026/02/10	126
2026/02/11	119
2026/02/12	123
2026/02/13	136
2026/02/14	130
2026/02/15	126
2026/02/16	125
2026/02/17	114
2026/02/18	118
2026/02/19	128
2026/02/20	124
2026/02/21	120
2026/02/22	123
2026/02/23	123
2026/02/24	126
2026/02/25	127
2026/02/26	124
2026/02/27	116
2026/02/28	116

February began with 162 advertisers, peaking at 176 on the 3rd. A decline followed, reaching 116 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wise.com	1.33%
commbank.com.au	1.17%
paypal.com	0.77%
qantasmoney.com	0.65%
creditcard.com.au	0.53%
stgeorge.com.au	-0.34%
revolut.com	-0.39%
westpac.com.au	-0.61%
nab.com.au	-0.76%
finder.com.au	-1.13%

Wise.com and commbank.com.au lead with click share gains, while finder.com.au and nab.com.au face declines.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	americanexpress.com	latitudefinancial.com.au	commbank.com.au	finder.com.au	westpac.com.au	nab.com.au	paypal.com	wise.com	bankwest.com.au	ing.com.au
2026/02/01	15.03%	11.78%	7.76%	14.32%	6.17%	7.86%	4.02%	3.74%	3.2%	2.09%
2026/02/02	16.28%	12.56%	7.43%	15.08%	5.83%	7.76%	2.43%	4.26%	2.56%	1.43%
2026/02/03	16.09%	12.71%	5.6%	13.72%	7.08%	5.72%	1.74%	3.19%	1.88%	3.91%
2026/02/04	16.65%	12.45%	7.94%	12.97%	6.18%	7.08%	1.61%	3.07%	2.16%	2.26%
2026/02/05	15.59%	14.45%	7.53%	11.91%	6.01%	7.51%	4.26%	2.83%	2.81%	3.64%
2026/02/06	15.6%	15.41%	7.27%	10.39%	6.16%	7.24%	2.69%	2.94%	2.69%	3.02%
2026/02/07	11.4%	17.37%	8.78%	12.71%	7.23%	6.83%	2.32%	2.6%	2.57%	2.96%
2026/02/08	14.19%	17.47%	7.94%	12.68%	6.01%	6.77%	3.28%	2.52%	2.54%	2.78%
2026/02/09	13.71%	15.89%	7.66%	11.99%	5.79%	7.66%	3.39%	2.81%	2.67%	3.24%
2026/02/10	14.83%	16.07%	7.72%	13.98%	6.36%	7.02%	3.68%	2.45%	2.54%	3.08%
2026/02/11	16.39%	15.73%	6.93%	11.57%	6.59%	6.96%	3.28%	3.31%	2.96%	2.81%
2026/02/12	14.44%	17.07%	7.97%	12.34%	6.46%	7.31%	3.48%	3.4%	2.67%	3.08%
2026/02/13	15.6%	15.41%	7.27%	10.39%	6.16%	7.24%	2.69%	2.94%	2.69%	3.02%
2026/02/14	11.4%	17.37%	8.78%	12.71%	7.23%	6.83%	2.32%	2.6%	2.57%	2.96%
2026/02/15	14.19%	17.47%	7.94%	12.68%	6.01%	6.77%	3.28%	2.52%	2.54%	2.78%
2026/02/16	13.71%	15.89%	7.66%	11.99%	5.79%	7.66%	3.39%	2.81%	2.67%	3.24%
2026/02/17	14.21%	14.14%	7.69%	15.1%	5.27%	5.3%	4.39%	4.03%	2.41%	0.99%
2026/02/18	15.64%	14.52%	8.6%	12.67%	5.66%	5.34%	3.13%	4.57%	2.2%	1.53%
2026/02/19	11.3%	16.51%	9.22%	11.77%	5.63%	5.66%	1.75%	3.93%	3.05%	3.73%
2026/02/20	13.86%	16.33%	8.19%	11.92%	5.5%	6.53%	4.45%	3.54%	2.83%	2.27%
2026/02/21	17%	14.1%	7.13%	10.43%	6.87%	5.95%	3.09%	4.62%	3.14%	2.65%
2026/02/22	17.54%	15.88%	7.55%	10.8%	6.05%	5%	4.26%	4.69%	3.23%	2.03%
2026/02/23	15.75%	14.28%	10.2%	11.87%	5.06%	5.2%	3.68%	4.48%	2.69%	2.11%
2026/02/24	15.67%	14.7%	10.03%	10.72%	5.43%	5.35%	3.11%	4%	2.68%	2.34%
2026/02/25	18.31%	13.34%	10.28%	10.71%	5.26%	5.16%	4.24%	3.88%	2.76%	1.93%
2026/02/26	17.21%	16.04%	8.5%	8.95%	5.2%	4.7%	3.96%	4.16%	2.56%	2.82%
2026/02/27	18.87%	13.63%	8.87%	8.86%	5.72%	5.78%	6.84%	4.48%	2.3%	2.16%
2026/02/28	17.4%	15.01%	9.19%	8.86%	6.29%	5.45%	5.22%	4.4%	2.66%	1.17%

americanexpress.com
latitudefinancial.com.au
commbank.com.au
finder.com.au
westpac.com.au
nab.com.au
paypal.com
wise.com
bankwest.com.au
ing.com.au

American Express started February strong, peaking at 18.87% on the 27th. Latitude Financial saw a steady rise, reaching 17.47% mid-month. CommBank’s share fluctuated, ending at 9.19%. Finder’s share declined, closing at 8.86%. Westpac and NAB had minor fluctuations, while PayPal and Wise showed slight increases. Bankwest and ING remained stable, with minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards - Last month

1
American Express® Australia | Card Member Benefits https://www.americanexpress.com › au › credit-cards
Explore American Express Credit Card Rewards And Benefits. Apply Online Now. T&Cs Apply
2
Latitude GO Mastercard® - Bonus Gift Card Up To $1,000 https://www.latitudefinancial.com.au
Offer Ends 28 Feb 26. $10.95 Mthly Credit Card Fee & Other Charges Apply. Min Spend $750
3
NAB Qantas Signature Card - 130k Bonus Qantas Points https://www.nab.com.au › credit_cards › qantas
130k Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply
4
PayPal® - Official Site https://www.paypal.com
PayPal: Pay, Send, & Save — Pay, Send, & Save Smarter, All in The PayPal App. Take Control of Your Money. Terms Apply.
5
Westpac Altitude Qantas Black - Up To 150K Bonus Qantas Points https://www.westpac.com.au
Earn Up To 150K Bonus Qantas Points With The Altitude Qantas Black Card. T&Cs Apply.

American Express highlights rewards and benefits, enticing users to apply online. Latitude Financial tempts with a bonus gift card, while NAB and Westpac offer substantial Qantas points for spending. PayPal emphasizes control and convenience in financial transactions.

Frequently Asked Questions

Why is the AUS Finance Credit Cards February 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Credit Cards February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Credit Cards February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Credit Cards February 2026 Report?

The AUS Finance Credit Cards February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Credit Cards February 2026 Report for?

The AUS Finance Credit Cards February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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AUS Finance Credit Cards - PPC Market Share Analysis February 2026