AUS Finance Credit Cards - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
commbank.com.au	18.47
finder.com.au	10.92
nab.com.au	9.65
americanexpress.com	8.7
westpac.com.au	7.34
latitudefinancial.com.au	5.82
citibank.com.au	5.68
wise.com	5.01
stgeorge.com.au	3.98
cashrewards.com.au	3.89
others	20.54

CommBank leads with 18.47% click share, followed by Finder at 10.92%. Others collectively hold 20.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	finder.com.au	commbank.com.au	westpac.com.au	latitudefinancial.com.au	citibank.com.au	stgeorge.com.au	nab.com.au	americanexpress.com	virginmoney.com.au	ing.com.au
2025/05/01	15.99%	11.9%	7.96%	7.6%	11.38%	5.82%	6.89%	5.2%	4.74%	3.31%
2025/05/02	16.52%	10.68%	8.44%	7.89%	10.5%	5.9%	7.35%	4.99%	3.9%	3.8%
2025/05/03	15.3%	11.17%	8.38%	7.72%	8.64%	6.6%	7.11%	6.02%	3.67%	3.46%
2025/05/04	16.26%	11.18%	6.86%	8.56%	9.85%	7.63%	7.5%	5.05%	3.54%	3.73%
2025/05/05	15.3%	12.33%	5.94%	8.31%	10.51%	6.14%	7.72%	5.17%	4.01%	3.72%
2025/05/06	15.08%	13.34%	4.43%	8.05%	12.61%	6.23%	7.44%	4.57%	3.77%	4.3%
2025/05/07	15.62%	14.58%	6.1%	8.22%	12.77%	5.37%	5.83%	4.4%	3.31%	3.75%
2025/05/08	16.53%	14.86%	7.15%	8.21%	11.6%	5.52%	5.02%	3.9%	3.57%	3.58%
2025/05/09	15.87%	14.59%	7.4%	8.46%	9.57%	7.67%	5.17%	5.33%	4.21%	2.96%
2025/05/10	16.1%	12.77%	8.24%	8.09%	8.88%	6.94%	5.73%	5.92%	4.88%	2.79%
2025/05/11	15.96%	12.97%	7.27%	7.98%	10.17%	6.44%	5.73%	5.3%	5.09%	2.65%
2025/05/12	18.46%	14.56%	6.05%	7.71%	9.12%	5.38%	6.88%	3.97%	3.52%	3.42%
2025/05/13	19.67%	13.36%	6.57%	8.06%	9.44%	5.71%	6.43%	4.45%	4.04%	3.02%
2025/05/14	17.9%	13.7%	5.77%	8.8%	10.88%	5.48%	5.95%	4.53%	4.17%	2.67%
2025/05/15	17.68%	12.13%	7.34%	9.38%	12.86%	5.42%	5.02%	5.05%	3.56%	2.41%
2025/05/16	17.69%	12.16%	7.45%	10.05%	10.19%	5.32%	4.99%	5.18%	4.67%	2.17%
2025/05/17	17.4%	11.71%	6.8%	10.17%	9.71%	6.4%	6.03%	5.15%	3.54%	2.32%
2025/05/18	18.23%	11.13%	6.97%	8.46%	8.59%	7.01%	5.72%	6.48%	5.02%	2.23%
2025/05/19	18.92%	12.88%	6.57%	8.42%	9.31%	4.85%	6.51%	4.75%	3.8%	2.78%
2025/05/20	16.75%	12.97%	7.55%	8.85%	10.99%	5.7%	6.27%	4.44%	4.21%	3.14%
2025/05/21	16.46%	11.67%	7.17%	7.37%	9.79%	6.62%	6.61%	4.55%	4.21%	3.73%
2025/05/22	16.36%	11.58%	6.67%	6.77%	11.36%	6.92%	6.53%	5.35%	4.94%	3.71%
2025/05/23	18.17%	11.33%	9.12%	7.61%	9.08%	6.11%	6.67%	5.01%	5.85%	2.22%
2025/05/24	15.82%	10.52%	9.2%	8.44%	9.48%	7.55%	6.74%	5.94%	4.34%	3.53%
2025/05/25	17.01%	10.77%	9.78%	8.79%	7.83%	8.35%	5.58%	5.3%	5.47%	2.63%
2025/05/26	18.17%	11.04%	7.51%	8.48%	11.51%	5.5%	6.35%	5.61%	3.55%	2.53%
2025/05/27	16.34%	11.59%	8.37%	7.82%	10.31%	5.47%	6.39%	5.06%	5.41%	3.21%
2025/05/28	16.74%	10.46%	8.42%	8%	10.57%	6.63%	6.1%	5.86%	5.51%	3.34%
2025/05/29	15.42%	11.1%	9.68%	7.05%	12.7%	5.48%	6.04%	5.71%	3.45%	3.12%
2025/05/30	15.39%	10.58%	10.4%	8.22%	11.3%	6.07%	6.76%	5.45%	3.8%	3.15%
2025/05/31	15.6%	12.12%	10.29%	9.67%	8.88%	8.13%	6.1%	4.98%	3.86%	1.74%

In May 2025, finder.com.au led with fluctuating spend, peaking mid-month. CommBank’s share dipped, while Westpac and Latitude Financial saw late-month surges. Citibank and St. George showed mixed trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/05/01	130
2025/05/02	131
2025/05/03	130
2025/05/04	131
2025/05/05	131
2025/05/06	129
2025/05/07	129
2025/05/08	129
2025/05/09	129
2025/05/10	128
2025/05/11	133
2025/05/12	133
2025/05/13	136
2025/05/14	134
2025/05/15	137
2025/05/16	142
2025/05/17	141
2025/05/18	141
2025/05/19	143
2025/05/20	142
2025/05/21	136
2025/05/22	140
2025/05/23	137
2025/05/24	133
2025/05/25	133
2025/05/26	140
2025/05/27	137
2025/05/28	136
2025/05/29	137
2025/05/30	135
2025/05/31	135

May began with 130 distinct advertisers, fluctuating slightly before peaking at 143 mid-month. The month concluded with 135, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
americanexpress.com	3.35%
westpac.com.au	0.47%
auspost.com.au	0.46%
zip.co	0.18%
macquarie.com.au	0.08%
latitudefinancial.com.au	-0.28%
nab.com.au	-0.37%
citibank.com.au	-0.48%
bankwest.com.au	-0.51%
commbank.com.au	-0.84%

American Express surged with a 3.35% click share increase, while CommBank dropped by 0.84%. Westpac and AusPost also saw positive gains, contrasting with declines from Bankwest and Citibank.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	finder.com.au	commbank.com.au	latitudefinancial.com.au	westpac.com.au	americanexpress.com	citibank.com.au	nab.com.au	wise.com	stgeorge.com.au	ing.com.au
2025/05/01	14.91%	13.7%	7.75%	7.12%	6.08%	8.53%	7.7%	4.72%	3.74%	3.37%
2025/05/02	14.66%	13.23%	7.94%	7.59%	6.94%	7.72%	8.2%	4.13%	3.68%	3.81%
2025/05/03	14.42%	11.78%	8.34%	8.62%	8.35%	6.81%	7.67%	3.62%	3.84%	3.38%
2025/05/04	15.34%	12.19%	9.51%	6.76%	6.48%	7.59%	8.2%	4.21%	4.26%	3.61%
2025/05/05	14.1%	13.56%	9%	6.19%	7.4%	8.64%	7.94%	4.08%	3.65%	3.73%
2025/05/06	14.55%	14.44%	8.87%	5.24%	5.18%	10.07%	8.17%	3.95%	3.86%	4.35%
2025/05/07	14.86%	15.7%	8.82%	6.78%	5.46%	10.57%	6.36%	3.91%	3.19%	3.63%
2025/05/08	16.17%	16.16%	8.92%	7.27%	5.38%	10.04%	5.06%	3.82%	3.02%	3.38%
2025/05/09	15.04%	16.05%	9.39%	7.68%	6.66%	8.03%	5.42%	4.23%	3.98%	2.88%
2025/05/10	15.44%	13.78%	8.77%	8.74%	7.93%	7.39%	5.86%	4.75%	4.04%	2.66%
2025/05/11	15.84%	13.94%	8.68%	7.73%	7.29%	8.16%	5.97%	4.13%	3.53%	2.56%
2025/05/12	18.26%	15.63%	8.05%	6.11%	4.77%	7.97%	6.8%	3.92%	3.26%	3.25%
2025/05/13	19.39%	14.61%	8.49%	6.38%	5.66%	7.81%	6.33%	3.46%	3.44%	2.75%
2025/05/14	18.18%	14.51%	9.12%	5.98%	5.45%	9.06%	5.99%	4.15%	3.13%	2.61%
2025/05/15	17.99%	13.41%	9.68%	7.64%	6.05%	10.24%	5.3%	3.88%	3.11%	2.5%
2025/05/16	18.65%	13.85%	10.18%	7.72%	6.14%	7.94%	4.77%	4.21%	3.1%	2.21%
2025/05/17	18.08%	12.62%	10.11%	7.72%	6.33%	7.24%	5.7%	4.45%	3.77%	2.32%
2025/05/18	19.06%	12.45%	8.56%	7.39%	7.57%	7.18%	5.73%	4.26%	4.05%	2.34%
2025/05/19	19.43%	14.08%	8.37%	6.18%	6.15%	7.46%	6.52%	4.47%	2.9%	2.72%
2025/05/20	17.4%	14.37%	8.8%	7.75%	5.72%	8.78%	6.27%	4.85%	3.14%	3.32%
2025/05/21	17.32%	13.61%	7.65%	6.91%	5.36%	8.37%	6.89%	4.81%	3.46%	3.98%
2025/05/22	16.9%	13.9%	7.47%	5.91%	7.44%	9.14%	7.09%	4.1%	3.5%	3.73%
2025/05/23	18.88%	12.95%	7.83%	8.07%	7.19%	7.66%	7.3%	4.48%	3.47%	2.12%
2025/05/24	16.19%	11.44%	8.26%	9.2%	8.22%	7.73%	7.35%	4.46%	4.4%	3.4%
2025/05/25	16.81%	12.52%	9.76%	9.1%	7.66%	6.12%	6.11%	4.57%	4.54%	2.61%
2025/05/26	18.37%	12.17%	9.05%	6.78%	8.07%	9.18%	6.49%	4.52%	3.08%	2.43%
2025/05/27	17.12%	13.34%	8.25%	7.29%	7.52%	8.58%	6.74%	3.93%	3.27%	2.85%
2025/05/28	17.47%	11.55%	8.5%	7.41%	8.26%	8.47%	6.68%	4.61%	3.82%	3.05%
2025/05/29	16.22%	12.31%	7.19%	8.7%	8.35%	9.95%	6.25%	4.1%	3.2%	2.81%
2025/05/30	15.81%	11.72%	9.01%	9.62%	8.04%	8.84%	6.91%	4.25%	3.47%	2.76%
2025/05/31	15.86%	12.92%	10.65%	9.93%	7.24%	7.07%	6.43%	4.7%	4.27%	1.59%

In May 2025, finder.com.au led with a peak impression share of 19.43% on the 19th. CommBank saw fluctuations, peaking at 16.16% on the 8th. Latitude Financial’s share rose to 10.65% by month’s end. Westpac and American Express showed steady growth, while Citibank and NAB experienced varied trends. Wise, St. George, and ING had lower shares, with ING ending at 1.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Citi Premier Qantas Card - 100,000 bonus Qantas Points https://www.citibank.com.au › credit-cards › citi-premier
Spend $6,000 in the First 3 Months & Keep Your Card for Over 12 Months. T&Cs Apply.
2
CommBank Credit Cards - Get A Response In 60 Seconds https://www.commbank.com.au › apply › credit-cards
Compare Our Low Rate, Low Fee, Awards & Interest-Free Credit Cards. Apply Online Today.
3
ING Orange One Low Rate https://campaigns.ing.com.au
No Annual Fee. ING's Low Rate Credit Card With No Annual Fee. Other fees and charges may apply. Instalment Plans.
4
St.George Vertigo Credit Card - Balance Transfer Promotion https://www.stgeorge.com.au
0% p.a Interest On Balance Transfers For 24 Months. 2% BT Fee Applies. T&Cs Apply
5
Westpac Altitude Black Card - Earn Bonus 180K Altitude Pts https://www.westpac.com.au › credit-card › offer
Min $6k Spend Within 120 Days of New Card Approval On Eligible Purchases. T&Cs Excls Apply

In the competitive landscape of credit card PPC ads, Citibank entices with 100,000 bonus Qantas Points, while CommBank promises quick responses. ING highlights no annual fees, St.George offers a 0% balance transfer, and Westpac tempts with 180,000 bonus points. Each ad uniquely targets diverse consumer needs.

Frequently Asked Questions

Why is the AUS Finance Credit Cards May 2025 Report useful and how should I use it?

Why is the AUS Finance Credit Cards May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Credit Cards May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Credit Cards May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Credit Cards May 2025 Report?

The AUS Finance Credit Cards May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Credit Cards May 2025 Report for?

The AUS Finance Credit Cards May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Finance

AUS Finance Credit Cards - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Finance Credit Cards brands

Share of Spend for the top 10 AUS Finance Credit Cards brands

Competitor Count for AUS Finance Credit Cards

Market Loss & Market Gains for AUS Finance Credit Cards

AUS Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Frequently Asked Questions

Why is the AUS Finance Credit Cards May 2025 Report useful and how should I use it?

Why is the AUS Finance Credit Cards May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Finance Credit Cards May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Finance Credit Cards May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

UK Wealth Management

US Wealth Management

UK Loans & Mortgages

US Loans & Mortgages