AUS Finance Investing - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – AUS

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.2224707336
54.7775292664
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
perthmint.com 10.91
commbank.com.au 9.65
nabtrade.com.au 8.97
westpac.com.au 8.74
finder.com.au 4.6
cmcmarkets.com 4.18
commsec.com.au 4.02
moomoo.com 3.25
betashares.com.au 3.19
mitrade.com 3.1
others 39.39
  • perthmint.com - 10.91%
  • commbank.com.au - 9.65%
  • nabtrade.com.au - 8.97%
  • westpac.com.au - 8.74%
  • finder.com.au - 4.6%
  • cmcmarkets.com - 4.18%
  • commsec.com.au - 4.02%
  • moomoo.com - 3.25%
  • betashares.com.au - 3.19%
  • mitrade.com - 3.1%
  • others - 39.39%

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Perthmint.com leads with 10.91% click share, followed by commbank.com at 9.65%. Others dominate with 39.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au commsec.com.au australiansuper.com commbank.com.au vanguard.com.au cmcmarkets.com australianretirementtrust.com.au moomoo.com ing.com.au mitrade.com
2026/08/01 9.46% 4.34% 2.98% 1.54% 6.6% 4.44% 4.19% 7.02% 2.7% 3.31%
2026/08/02 11.07% 5.45% 0.95% 1.64% 7.9% 5.25% 0.84% 10.22% 1.95% 1.45%
2026/08/03 9.6% 3.29% 3.23% 1.82% 8.43% 6.39% 4.78% 6.51% 2.03% 1.51%
2026/08/04 9.9% 2.99% 1.92% 1.76% 7.7% 6.47% 2.18% 6.94% 2.2% 4.87%
2026/08/05 9.15% 2.32% 4.15% 3.1% 5.97% 4.17% 11.38% 5.11% 2.47% 2.08%
2026/08/06 10.13% 2.96% 3.99% 3.5% 6.44% 2.8% 9.05% 5.76% 3.35% 0.19%
2026/08/07 9.35% 3.13% 5.63% 3.45% 6.47% 3.29% 5.55% 5.82% 3.23% 3.58%
2026/08/08 13.27% 5.77% 1.17% 3.98% 4.06% 9.22% 0.87% 7.28% 2.18% 0.66%
2026/08/09 11.65% 4.64% 2.85% 4.11% 5.27% 12.67% 0.88% 4.45% 1.27% 6.6%
2026/08/10 12.05% 3.71% 4.26% 5.25% 3.77% 8.7% 2.66% 5.27% 2.25% 1.39%
2026/08/11 12.81% 3.72% 3.79% 3.48% 2.64% 5.82% 1.85% 4.85% 2.34% 2.88%
2026/08/12 9.1% 4.32% 1.2% 3.7% 4.6% 7.18% 2.43% 6.55% 2.88% 0.95%
2026/08/13 8.07% 2.73% 6.06% 3.37% 4.03% 7.54% 2.49% 5.33% 2.77% 7.14%
2026/08/14 8.68% 3.1% 1.59% 3.25% 3.73% 8.08% 1.9% 5.06% 2.31% 11.67%
2026/08/15 11.45% 3.44% 0.76% 3.38% 4.79% 7.86% 1.69% 4.32% 2.69% 1.39%
2026/08/16 8.91% 4.22% 3.48% 3.93% 7.16% 6.95% 5.15% 3.6% 2.62% 0.92%
2026/08/17 8.63% 4.48% 3.19% 4.29% 6.86% 8.3% 1.41% 5.49% 2% 5.81%
2026/08/18 10.54% 3.86% 6.16% 3.93% 3.04% 7.74% 4.13% 4.59% 2.22% 2.6%
2026/08/19 15.95% 4.98% 2.36% 3.44% 2.92% 6.74% 2.46% 6.88% 3.63% 0.83%
2026/08/20 11.6% 3.69% 5.42% 3.03% 5.93% 11.71% 1.53% 5.12% 2.54% 3.5%
2026/08/21 7.35% 3.87% 5.57% 3.3% 7.15% 6.8% 4.09% 6.19% 2.75% 2.16%
2026/08/22 8.23% 4.6% 4.32% 3.1% 3.65% 4.57% 3.73% 4.63% 3.64% 10.96%
2026/08/23 7.67% 3.88% 1.76% 4.03% 8.44% 6.83% 2.27% 5.39% 3.59% 1.48%
2026/08/24 9.69% 3.62% 10.68% 3.56% 2.97% 6.07% 6.42% 4.55% 2.53% 2.78%
2026/08/25 9.85% 4.81% 4.8% 3.89% 3.46% 6.76% 2.21% 5.75% 3% 3.25%
2026/08/26 8.37% 4.11% 1.9% 3.93% 3.72% 4.52% 2.29% 7.5% 4.36% 7.28%
2026/08/27 7.11% 3.74% 8.46% 3.28% 3.97% 4.43% 8.46% 4.52% 2.37% 11.75%
2026/08/28 7.14% 3.83% 3.97% 4.33% 3.41% 5.1% 2.64% 4.73% 3.83% 14.5%
2026/08/29 7.62% 4.46% 1.99% 4.3% 5.79% 6.56% 2.25% 5.1% 3.6% 2.95%
2026/08/30 8.44% 4.57% 3.91% 4.11% 6.49% 4.9% 4.95% 4.39% 2.75% 1.04%
2026/08/31 10.76% 5.1% 4.89% 4.26% 4.17% 4.11% 3.96% 3.62% 2.73% 1.37%
  • finder.com.au
  • commsec.com.au
  • australiansuper.com
  • commbank.com.au
  • vanguard.com.au
  • cmcmarkets.com
  • australianretirementtrust.com.au
  • moomoo.com
  • ing.com.au
  • mitrade.com

Copyright © Adthena. All rights reserved.

In August 2026, finder.com.au led with fluctuating spend, peaking mid-month. Commsec.com.au showed steady growth, while australiansuper.com had sporadic spikes. Vanguard.com.au and cmcmarkets.com experienced varied trends. Mitrade.com surged late month.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 364
2026/08/02 359
2026/08/03 356
2026/08/04 353
2026/08/05 288
2026/08/06 291
2026/08/07 286
2026/08/08 280
2026/08/09 283
2026/08/10 284
2026/08/11 298
2026/08/12 300
2026/08/13 290
2026/08/14 282
2026/08/15 267
2026/08/16 277
2026/08/17 276
2026/08/18 273
2026/08/19 252
2026/08/20 264
2026/08/21 269
2026/08/22 265
2026/08/23 276
2026/08/24 279
2026/08/25 269
2026/08/26 268
2026/08/27 265
2026/08/28 269
2026/08/29 254
2026/08/30 253
2026/08/31 246

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August began with 364 advertisers, gradually declining to 246 by month’s end. Mid-month fluctuations showed brief recoveries, but the overall trend was downward.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
perthmint.com 3.83%
macquarie.com.au 1.31%
westpac.com.au 0.99%
boq.com.au 0.52%
mitrade.com 0.41%
rabobank.com.au -0.63%
etoro.com -0.65%
cmcmarkets.com -0.97%
commbank.com.au -1.3%
finder.com.au -1.46%

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Perthmint.com surged with a 3.83% click share increase, while finder.com.au dropped by 1.46%. Macquarie.com.au gained 1.31%, contrasting commbank.com.au’s 1.3% decline.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date finder.com.au commsec.com.au westpac.com.au commbank.com.au perthmint.com moomoo.com vanguard.com.au cmcmarkets.com betashares.com.au mitrade.com
2026/08/01 9.95% 5.61% 3.83% 2.46% 1.28% 6.36% 5.95% 2.99% 4.69% 4.93%
2026/08/02 11.19% 8.57% 2.77% 2.23% 1.32% 9.05% 4.23% 3.29% 3.36% 3.9%
2026/08/03 10.84% 4.48% 2.91% 2.88% 2.03% 5.87% 4.59% 6.7% 2.97% 4.39%
2026/08/04 9.18% 3.61% 2.25% 2.55% 1.04% 6.08% 4.13% 5.81% 3.66% 12.67%
2026/08/05 9.58% 5.24% 3.91% 5.18% 1.29% 6.66% 4.04% 3.94% 4.62% 2.65%
2026/08/06 10.67% 4.05% 4.47% 6.22% 1.98% 4.82% 4.63% 2.33% 2.41% 0.13%
2026/08/07 8.62% 3.96% 4.85% 5.43% 2.99% 4.69% 3.92% 2.37% 2.06% 8.21%
2026/08/08 10.65% 7% 5.16% 5.29% 2.74% 4.65% 3.06% 9.19% 3.13% 0.42%
2026/08/09 7.83% 5.66% 4.36% 5.08% 3.12% 2.63% 3.01% 15.93% 3.04% 9.91%
2026/08/10 10.75% 4.67% 4.99% 6.53% 3.06% 2.98% 2.25% 12.38% 2.29% 4.07%
2026/08/11 11.91% 4.7% 4.84% 4.62% 3.26% 3.39% 1.91% 4.31% 3.03% 3.8%
2026/08/12 8.57% 5.03% 4.37% 6.08% 4.32% 5.14% 3.68% 5.02% 2.65% 0.68%
2026/08/13 7.11% 3.25% 4.37% 5.34% 5.12% 4.12% 3.1% 6.42% 2.76% 11.42%
2026/08/14 8.15% 4.07% 4.45% 4.92% 2.98% 3.39% 2.69% 6.02% 6.12% 15.07%
2026/08/15 10.56% 3.48% 5.48% 4.6% 6.64% 3.06% 3.37% 4.86% 3.96% 0.79%
2026/08/16 9.94% 5.41% 4.92% 6.12% 2.09% 3.34% 4.54% 5.16% 3.37% 0.74%
2026/08/17 8.47% 7.17% 3.56% 6.82% 4.28% 4.27% 3.59% 5.35% 3.66% 7.33%
2026/08/18 9.36% 5.24% 4.01% 6.06% 3.75% 3.93% 2.48% 5.24% 2.93% 8.34%
2026/08/19 14.23% 5.87% 4.6% 4.89% 7.92% 4.79% 2.3% 4.49% 2.87% 0.63%
2026/08/20 9.52% 4.67% 4.41% 4.7% 3.73% 3.77% 3.72% 12.41% 2.01% 8.9%
2026/08/21 7.06% 5% 5.92% 4.88% 4.02% 5.07% 4.01% 5.2% 3.29% 7.72%
2026/08/22 6.21% 5.53% 5.67% 4.24% 4.4% 3.68% 2.85% 3.28% 2.87% 17.26%
2026/08/23 6.61% 4.69% 6.06% 5.53% 4.98% 4.76% 4.32% 4.43% 5.14% 3.55%
2026/08/24 8.97% 4.64% 5.86% 5.15% 3.64% 3.61% 2.6% 4.74% 3.11% 8.83%
2026/08/25 7.22% 4.99% 5.29% 4.9% 6.29% 4.03% 2.49% 4.27% 2.66% 9.18%
2026/08/26 6.53% 4.2% 7.14% 4.98% 4.31% 5.63% 2.56% 3.24% 6.19% 8.29%
2026/08/27 6.4% 4.65% 5.28% 4.62% 4.87% 3.26% 2.43% 3.38% 6.12% 14.7%
2026/08/28 5.29% 4.09% 5.44% 5.17% 4.24% 3.08% 2.01% 3.67% 2.4% 20.66%
2026/08/29 5.44% 4.45% 6.94% 5.18% 3.56% 3.75% 2.93% 5.1% 3.02% 8.18%
2026/08/30 6.91% 5.84% 7.08% 4.92% 4.8% 3.77% 2.97% 3.98% 1.19% 0.78%
2026/08/31 8.46% 6.13% 6.11% 5.27% 3.74% 2.6% 2.38% 2.17% 1.56% 0.93%
  • finder.com.au
  • commsec.com.au
  • westpac.com.au
  • commbank.com.au
  • perthmint.com
  • moomoo.com
  • vanguard.com.au
  • cmcmarkets.com
  • betashares.com.au
  • mitrade.com

Copyright © Adthena. All rights reserved.

In August 2026, finder.com.au’s impression share fluctuated, peaking at 14.23% on the 19th. Commsec.com.au saw a steady rise, ending at 6.13%. Westpac.com.au’s share increased, closing at 6.11%. Commbank.com.au maintained stability, finishing at 5.27%. Perthmint.com experienced volatility, peaking at 7.92% on the 19th. Moomoo.com saw a decline, ending at 2.6%. Vanguard.com.au’s share decreased, closing at 2.38%. Cmcmarkets.com had a significant spike, peaking at 15.93% on the 9th. Betashares.com.au’s share fluctuated, ending at 1.56%. Mitrade.com experienced dramatic shifts, peaking at 20.66% on the 28th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month
  1. 1
    Explore ANZ term deposit - A Fixed Rate Of Return https://www.anz.com.au

    Calculate How Much You Could Earn. Consider If Right For You. T&Cs, Fees & Charges Apply

  2. 2
    Top 200 ASX Companies https://www.betashares.com.au

    Australian Shares ETFs — Turn indecision into investing with the Betashares Australia 200 ETF.

  3. 3
    Access to Free Live ASX data https://www.cmcmarkets.com › trade › efts

    Trade Popular ETFs on the ASX — Winner Of Canstar's Outstanding Value Award For 16 Years Running. Build diversification into your...

  4. 4
    CommSec Pocket - Pick from 10 themed ETFs https://www.commsec.com.au › pocket › etf

    Take your pick from 10 investment ETFs like tech, sustainability leaders, and more. Download...

  5. 5
    Trade Australia 200 Index - Major Stock Indices https://www.mitrade.com

    Use our desktop platform for in-depth ASX 200 analysis and modern trade execution.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, ANZ entices with fixed returns, while Betashares and Mitrade focus on the ASX 200. CMC Markets highlights award-winning value, and CommSec offers themed ETF choices, each ad weaving a unique narrative of investment opportunities.

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