AUS Finance Investing - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.3200244978
	70.6799755022

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	4%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	15%

Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
perthmint.com	14.6
westpac.com.au	7.14
finder.com.au	6.9
nabtrade.com.au	6.5
vanguard.com.au	4.27
moomoo.com	3.9
commbank.com.au	3.46
cmcmarkets.com	3.28
ing.com.au	2.92
commsec.com.au	2.58
others	44.45

perthmint.com - 14.6%
westpac.com.au - 7.14%
finder.com.au - 6.9%
nabtrade.com.au - 6.5%
vanguard.com.au - 4.27%
moomoo.com - 3.9%
commbank.com.au - 3.46%
cmcmarkets.com - 3.28%
ing.com.au - 2.92%
commsec.com.au - 2.58%
others - 44.45%

In the competitive landscape of Google PPC, ‘others’ dominate with 44.45% click share, while Perth Mint leads individual advertisers at 14.6%, followed by Westpac at 7.14%.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	finder.com.au	moomoo.com	vanguard.com.au	westpac.com.au	rabobank.com.au	ing.com.au	webull.com.au	interactivebrokers.com.au	cmcmarkets.com	plus500.com
2026/02/01	14.89%	10.87%	4.98%	2.41%	3.01%	2.9%	1.23%	3.34%	2.08%	3.06%
2026/02/02	16.39%	9.18%	4.54%	2.04%	3.44%	3.46%	1.45%	2.9%	2.04%	3.21%
2026/02/03	13%	9.24%	4.28%	1.94%	3.61%	4.79%	1.58%	3.65%	2.2%	2.61%
2026/02/04	11.4%	7.23%	4.22%	2.1%	2.07%	3.74%	1.56%	2.93%	10.47%	8.71%
2026/02/05	11.75%	8.31%	4.72%	2.5%	4.09%	4.83%	2.08%	3.06%	3.43%	2.21%
2026/02/06	9.67%	7.22%	4.91%	2.04%	5.24%	4.09%	2.54%	2.95%	4.26%	2.57%
2026/02/07	9.71%	7.34%	5.36%	2%	4.08%	4.53%	2.17%	3.21%	4.58%	2.7%
2026/02/08	9.77%	6.89%	4.02%	2.64%	5.18%	5.51%	1.7%	3.78%	5.48%	4.14%
2026/02/09	10.97%	7.44%	4.29%	3.09%	5.83%	4.25%	2.11%	3.38%	3.02%	2.07%
2026/02/10	10.93%	7.14%	3.96%	2.45%	4.67%	4.45%	3.75%	4.16%	4.83%	2.67%
2026/02/11	10.18%	7.73%	3.72%	2.71%	4.59%	4.73%	2.89%	3.76%	4.41%	3.22%
2026/02/12	11.14%	8.39%	3.94%	2.18%	5.18%	4.51%	2.68%	3.8%	3.72%	2.47%
2026/02/13	9.62%	7.18%	4.88%	2.03%	5.21%	4.07%	2.54%	2.94%	4.23%	2.56%
2026/02/14	9.6%	7.25%	5.29%	1.98%	4.03%	4.47%	2.15%	3.17%	4.8%	2.66%
2026/02/15	9.74%	6.87%	4.01%	2.63%	5.16%	5.51%	1.7%	3.77%	5.46%	4.12%
2026/02/16	10.94%	7.42%	4.28%	3.09%	5.82%	4.24%	2.11%	3.37%	3.01%	2.06%
2026/02/17	11.41%	7.65%	1.98%	1.39%	1.62%	4.22%	2.27%	2.36%	9.5%	7.51%
2026/02/18	11.98%	8.75%	2.12%	1.73%	2.9%	2.92%	3.3%	2.04%	8.17%	5.34%
2026/02/19	12.73%	8.37%	2.91%	2.72%	2.83%	3.98%	4.65%	1.52%	2.75%	1.82%
2026/02/20	12.18%	8.72%	2.84%	2.2%	2.21%	3.63%	3.17%	1.36%	4.95%	4.9%
2026/02/21	12.27%	8.15%	3.78%	3.01%	2.99%	5.04%	3.09%	1.16%	3.49%	2.14%
2026/02/22	13.69%	6.98%	3.36%	2.77%	3.53%	3.68%	1.83%	1.27%	2.93%	1.98%
2026/02/23	14.17%	7.86%	2.97%	2.71%	4.33%	4.14%	1.77%	1.44%	2.11%	1.85%
2026/02/24	13.86%	8.83%	3.62%	2.14%	4.12%	4.9%	4.05%	1.01%	1.4%	1.18%
2026/02/25	13.03%	8.28%	4.39%	2.45%	4%	4.43%	4.55%	1.1%	1.02%	0.64%
2026/02/26	12.66%	8.61%	4.8%	2.67%	3.88%	2.53%	2.93%	1.27%	0.69%	0.66%
2026/02/27	12.31%	9.45%	5.12%	2.88%	2.88%	4.53%	2.46%	1.36%	1.25%	0.91%
2026/02/28	14.86%	8.1%	3.98%	3.7%	3.33%	2.88%	2.33%	1.37%	0.91%	0.8%

finder.com.au
moomoo.com
vanguard.com.au
westpac.com.au
rabobank.com.au
ing.com.au
webull.com.au
interactivebrokers.com.au
cmcmarkets.com
plus500.com

In February 2026, finder.com.au led with fluctuating spend, peaking at 16.39%. Moomoo.com saw a steady rise, ending at 8.10%. Vanguard.com.au’s share dipped mid-month but recovered to 3.98%.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	419
2026/02/02	424
2026/02/03	449
2026/02/04	381
2026/02/05	371
2026/02/06	366
2026/02/07	369
2026/02/08	365
2026/02/09	369
2026/02/10	369
2026/02/11	364
2026/02/12	361
2026/02/13	366
2026/02/14	369
2026/02/15	365
2026/02/16	369
2026/02/17	352
2026/02/18	341
2026/02/19	356
2026/02/20	349
2026/02/21	345
2026/02/22	349
2026/02/23	358
2026/02/24	359
2026/02/25	359
2026/02/26	355
2026/02/27	343
2026/02/28	356

In February 2026, distinct advertisers peaked at 449 on the 3rd, then gradually declined, ending at 356.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
perthmint.com	6.24%
commbank.com.au	2.04%
nabtrade.com.au	1.07%
westpac.com.au	0.71%
greatsouthernbank.com.au	0.6%
vanguard.com.au	-0.68%
ing.com.au	-0.93%
interactivebrokers.com.au	-0.94%
plus500.com	-1.27%
cmcmarkets.com	-2.57%

Perthmint.com surged with a 6.24% click share increase, while cmcmarkets.com faced a 2.57% decline.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	finder.com.au	perthmint.com	westpac.com.au	moomoo.com	vanguard.com.au	amp.com.au	rabobank.com.au	ing.com.au	plus500.com	cmcmarkets.com
2026/02/01	14.85%	3.15%	3.65%	9.92%	4.41%	2.77%	2.89%	2.52%	3.64%	1.92%
2026/02/02	15.58%	2.11%	3.29%	7.41%	4.58%	2.71%	2.8%	2.6%	4.7%	1.42%
2026/02/03	11.99%	1.23%	3%	6.85%	4.66%	3.23%	2.84%	4.5%	3.38%	1.71%
2026/02/04	9.62%	1.31%	2.25%	4.57%	3.75%	1.49%	1.42%	2.37%	13.88%	14.27%
2026/02/05	11.09%	1.65%	3.39%	5.69%	5.08%	2.59%	3.26%	3.64%	2.21%	2.87%
2026/02/06	8.46%	2.32%	2.72%	4.8%	5.11%	2.77%	4.09%	3.09%	2.91%	4.06%
2026/02/07	8.69%	4.32%	3.18%	4.45%	5.27%	2.89%	3.24%	3.52%	2.54%	4.32%
2026/02/08	8.62%	2.59%	3.8%	5.16%	3.95%	2.51%	3.73%	4.23%	5.29%	4.86%
2026/02/09	10.11%	3.31%	3.92%	4.94%	4.52%	3.43%	4.48%	3.6%	1.79%	2.37%
2026/02/10	9.91%	4.75%	3.2%	4.65%	4.22%	2.98%	3.66%	3.67%	3.15%	3.81%
2026/02/11	9.72%	1.76%	3.79%	4.9%	3.78%	3.16%	3.79%	3.57%	3.38%	4.08%
2026/02/12	10.5%	3.68%	3.19%	5.62%	4.14%	2.49%	3.94%	3.5%	2.48%	3.34%
2026/02/13	8.46%	2.32%	2.72%	4.8%	5.11%	2.77%	4.09%	3.09%	2.91%	4.06%
2026/02/14	8.69%	4.32%	3.18%	4.46%	5.27%	2.89%	3.24%	3.52%	2.54%	4.32%
2026/02/15	8.62%	2.59%	3.8%	5.16%	3.95%	2.51%	3.73%	4.23%	5.3%	4.86%
2026/02/16	10.11%	3.31%	3.92%	4.94%	4.52%	3.43%	4.48%	3.6%	1.79%	2.37%
2026/02/17	10.92%	1.41%	2.74%	5.98%	2.11%	1.99%	1.37%	3.28%	8.55%	9%
2026/02/18	11.25%	4.76%	3.11%	6.41%	2.21%	1.81%	2.18%	2.16%	5.26%	7.16%
2026/02/19	12.03%	4.08%	3.86%	5.88%	3.15%	2.37%	2.03%	2.67%	1.09%	1.55%
2026/02/20	12.6%	2.06%	3.46%	6.47%	3.06%	2.38%	1.98%	2.54%	4.47%	3.22%
2026/02/21	11.37%	6.44%	4.19%	5.39%	4.01%	2.04%	2.36%	3.23%	1.29%	2.1%
2026/02/22	12.61%	9.81%	3.27%	4.06%	3%	1.33%	2.24%	2.63%	1.53%	1.75%
2026/02/23	13.14%	3.17%	3.77%	5.05%	3.2%	2.15%	3.2%	2.99%	1.45%	1.35%
2026/02/24	12.9%	1.93%	3.87%	6.02%	4.12%	2.41%	3.09%	3.5%	0.85%	0.85%
2026/02/25	11.61%	4.78%	4.04%	5.48%	4.58%	2.61%	3.04%	3.49%	0.48%	0.67%
2026/02/26	11.1%	6.48%	4.14%	5.52%	5.18%	3.08%	3.01%	2.17%	0.56%	0.41%
2026/02/27	10.84%	6.56%	4.03%	5.77%	5.73%	2.51%	2.72%	3.19%	0.7%	1.04%
2026/02/28	14.23%	9.01%	4.94%	4.92%	4.56%	2.39%	2.26%	1.99%	0.69%	0.64%

finder.com.au
perthmint.com
westpac.com.au
moomoo.com
vanguard.com.au
amp.com.au
rabobank.com.au
ing.com.au
plus500.com
cmcmarkets.com

In February 2026, finder.com.au’s impression share fluctuated, peaking at 15.58% and ending at 14.23%. Meanwhile, perthmint.com saw a rise, closing at 9.01%. Westpac.com.au steadily increased, finishing at 4.94%. Moomoo.com experienced ups and downs, concluding at 4.92%. Vanguard.com.au showed a slight decline, ending at 4.56%. Amp.com.au remained relatively stable, closing at 2.39%. Rabobank.com.au’s share decreased, finishing at 2.26%. Ing.com.au’s share dropped, ending at 1.99%. Plus500.com saw a significant decline, closing at 0.69%. Cmcmarkets.com also decreased, finishing at 0.64%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month

1
Trade Asx200 with CMC Invest https://www.cmcmarkets.com › trade › etfs
Access to Free Live ASX data — Winner Of Australia's Outstanding...
2
$0 Commission on all shares | Trade ASX Shares https://www.ig.com › aushares › trading
$0 Commission on Shares. Other charges apply eg FX fee. Create a share trading account! Trade AU...
3
Open Bank Accounts At ING - Get A $100 Bonus W/ ING T&Cs* https://campaigns.ing.com.au
This Offer Is A One-Off Payment & Is Available Until 31/3/2026. T&C'S Apply*
4
The Perth Mint | Buy gold, silver coins and bullion https://www.perthmint.com
the perth mint manufactures and sells gold, silver and platinum collector coins; gold and silver bullion bars and coins; luxury jewellery. buy online or visit the shop today
5
ASX 200, NSDQ 100, Dow CFDs https://www.plus500.com › index › trading
ASX 200 - Live Prices — Trade Index CFDs with Plus500. Try our free & unlimited demo account! Capital at risk. Markets...

In the competitive world of finance, CMC Markets and IG stand out with enticing offers on ASX trading, emphasizing free data and zero commissions. ING lures with a $100 bonus for new accounts, while Perth Mint and Plus500 captivate with precious metals and index CFDs.

Frequently Asked Questions

Why is the AUS Finance Investing February 2026 Report useful and how should I use it?

Why is the AUS Finance Investing February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Investing February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Investing February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Investing February 2026 Report?

The AUS Finance Investing February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Investing February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Investing February 2026 Report for?

The AUS Finance Investing February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success.
Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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AUS Finance Investing - PPC Market Share Analysis February 2026