AUS Finance Investing - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – AUS

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 60.4032986784
39.5967013216
60%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 3%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cmcmarkets.com 10.46
perthmint.com 8.88
nabtrade.com.au 7.39
westpac.com.au 6.7
commbank.com.au 6.17
commsec.com.au 5.72
betashares.com.au 4.44
finder.com.au 3.9
interactivebrokers.com.au 3.62
ing.com.au 3.05
others 39.67
  • cmcmarkets.com - 10.46%
  • perthmint.com - 8.88%
  • nabtrade.com.au - 7.39%
  • westpac.com.au - 6.7%
  • commbank.com.au - 6.17%
  • commsec.com.au - 5.72%
  • betashares.com.au - 4.44%
  • finder.com.au - 3.9%
  • interactivebrokers.com.au - 3.62%
  • ing.com.au - 3.05%
  • others - 39.67%

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In the competitive landscape of Google PPC, CMC Markets leads with 10.46% click share, followed by Perth Mint at 8.88%. Meanwhile, ‘others’ collectively dominate with 39.67%.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cmcmarkets.com plus500.com finder.com.au vanguard.com.au ig.com ing.com.au moomoo.com interactivebrokers.com.au commsec.com.au multibankfx.com
2026/10/01 6.98% 8.6% 6.52% 3.63% 3.49% 3.62% 3.35% 7.74% 3.01% 1.87%
2026/10/02 7.52% 8.65% 6.11% 3.58% 4.02% 4.32% 4.28% 6.54% 2.3% 1.75%
2026/10/03 8.83% 8.58% 6.65% 4.86% 3.02% 4.48% 2.48% 7.92% 2.32% 3.72%
2026/10/04 8.6% 6.61% 5.03% 4.06% 2.59% 4.93% 2.82% 8.23% 2.9% 2.46%
2026/10/05 7.62% 7.06% 6.33% 3.51% 3.2% 5.04% 3.15% 7.18% 3.42% 2.2%
2026/10/06 8.7% 5.28% 6.71% 4.78% 2.43% 4.94% 2.52% 6.38% 3.21% 1.97%
2026/10/07 8.64% 5.76% 7.74% 3.67% 2.66% 5.17% 2.66% 5.63% 3.14% 1.23%
2026/10/08 8.35% 6.98% 8.46% 2.82% 2.59% 5.87% 2.65% 7.77% 2.38% 2.39%
2026/10/09 9% 4.28% 8.23% 1.89% 2.39% 6.03% 3.08% 7.86% 2.12% 1.67%
2026/10/10 7.9% 4.23% 7.96% 2.07% 2.42% 5.14% 3.15% 10.73% 3.51% 1.43%
2026/10/11 9.43% 3.23% 5.94% 2.63% 2.32% 4.3% 3.42% 10.24% 3.61% 1.79%
2026/10/12 8.02% 4.4% 6.9% 1.56% 2.74% 5.04% 3.65% 9.61% 2.75% 1.52%
2026/10/13 7.57% 5.74% 7.52% 1.01% 2.64% 6.2% 4.04% 6.84% 2.5% 2.4%
2026/10/14 9.81% 6.98% 6.63% 1.19% 2.74% 5.18% 3.42% 6.61% 3.38% 1.36%
2026/10/15 10.62% 5.12% 7.31% 1.56% 2.37% 5.87% 3.23% 7.67% 3.15% 2.08%
2026/10/16 8.25% 7.77% 6.04% 1.45% 2.62% 5.53% 4.92% 7.39% 2.62% 5.44%
2026/10/17 13.75% 5.99% 5.56% 1.9% 2.46% 5.61% 3.52% 6.18% 2.79% 2.54%
2026/10/18 12.84% 8.16% 4.62% 1.37% 3% 4.78% 4.36% 5.71% 2.3% 5.45%
2026/10/19 13.27% 8.03% 4.86% 1.68% 3.34% 6.62% 3.08% 5.49% 2.1% 2.66%
2026/10/20 12.3% 7.93% 3.43% 1.36% 2.82% 5.45% 4.14% 3.66% 6.82% 6.01%
2026/10/21 12.07% 7.71% 5.5% 1.43% 2.52% 5.64% 2.32% 2.37% 8.25% 2.08%
2026/10/22 18.44% 8.16% 3.44% 1.66% 3.23% 4.63% 4.27% 1.69% 2.33% 6.03%
2026/10/23 20.56% 8.28% 4.74% 1.61% 3.56% 4.71% 2.64% 1.5% 3.41% 2.44%
2026/10/24 20.88% 5.91% 4.13% 2.84% 3.38% 5.32% 2.28% 0.92% 2.08% 2.27%
2026/10/25 16.83% 6.3% 5.95% 2.85% 3.78% 5.17% 2.31% 2.25% 2.6% 2.04%
2026/10/26 17.11% 7.52% 5.51% 2.69% 3.57% 3.84% 2.22% 2.24% 2.68% 2.05%
2026/10/27 19.35% 5.64% 6.24% 2.68% 3.55% 2.4% 2.41% 3.1% 2.58% 1.74%
2026/10/28 18.99% 6.33% 6.5% 3% 2.53% 3.13% 2.06% 4.22% 2.75% 2.13%
2026/10/29 20.55% 6.22% 5.17% 3.46% 3.2% 3.39% 2.2% 2.37% 2.3% 2.12%
2026/10/30 18.62% 6.21% 5.35% 2.98% 3.24% 2.98% 2.41% 1.92% 2.02% 2.13%
2026/10/31 17.34% 7.53% 5.59% 4.01% 3.8% 2.84% 2.4% 2.28% 2.24% 1.41%
  • cmcmarkets.com
  • plus500.com
  • finder.com.au
  • vanguard.com.au
  • ig.com
  • ing.com.au
  • moomoo.com
  • interactivebrokers.com.au
  • commsec.com.au
  • multibankfx.com

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CMC Markets surged in October, peaking at 20.88% on the 24th. Plus500 fluctuated, ending at 7.53%. Finder.com.au saw a decline, closing at 5.59%. Vanguard rose steadily, finishing at 4.01%.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 284
2026/10/02 283
2026/10/03 281
2026/10/04 287
2026/10/05 299
2026/10/06 292
2026/10/07 291
2026/10/08 282
2026/10/09 292
2026/10/10 288
2026/10/11 288
2026/10/12 290
2026/10/13 283
2026/10/14 296
2026/10/15 294
2026/10/16 284
2026/10/17 283
2026/10/18 292
2026/10/19 286
2026/10/20 286
2026/10/21 280
2026/10/22 282
2026/10/23 284
2026/10/24 291
2026/10/25 301
2026/10/26 294
2026/10/27 296
2026/10/28 291
2026/10/29 288
2026/10/30 289
2026/10/31 291

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October saw fluctuating advertiser numbers, peaking at 301 on the 25th. The month concluded with a stable 291, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cmcmarkets.com 7.04%
commbank.com.au 4.16%
betashares.com.au 1.2%
bankwest.com.au 0.86%
alphinity.com.au 0.62%
vanguard.com.au -1.08%
finder.com.au -1.17%
morningstar.com.au -2.12%
nabtrade.com.au -2.32%
interactivebrokers.com.au -2.95%

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CMC Markets surged with a 7.04% click share increase, while Interactive Brokers dropped by 2.95%. CommBank also rose by 4.16%, contrasting NABTrade’s 2.32% decline.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cmcmarkets.com plus500.com finder.com.au betashares.com.au westpac.com.au commsec.com.au globalxetfs.com.au moomoo.com interactivebrokers.com.au multibankfx.com
2026/10/01 4.01% 7.21% 7.76% 2.65% 2.94% 4.03% 0.45% 3.44% 8.34% 1.87%
2026/10/02 4.69% 7.13% 6.38% 3.24% 3.59% 3.29% 0.96% 4.61% 7.14% 1.97%
2026/10/03 4.77% 9.44% 7.64% 3.22% 3.06% 3% 0.63% 2.07% 11.54% 4.59%
2026/10/04 4.91% 5.53% 5.65% 3.49% 3.08% 4.23% 4.52% 3.36% 9.72% 2.83%
2026/10/05 4.27% 5.56% 6.28% 2.99% 2.59% 6.58% 0.99% 3.43% 8.63% 2.48%
2026/10/06 6.66% 4.22% 6.19% 2.47% 2.38% 5.86% 2.11% 2.58% 7.99% 1.81%
2026/10/07 5.83% 4.75% 7.09% 2.96% 3.53% 5.39% 3.98% 2.42% 7.05% 1.3%
2026/10/08 4.49% 7.18% 8.56% 2.53% 3.78% 3.28% 3.89% 2.48% 9.43% 2.88%
2026/10/09 5.58% 3.02% 7.83% 3.36% 3.74% 3.26% 3.29% 3.16% 10.79% 1.87%
2026/10/10 4.24% 2.91% 8.18% 2.31% 3.74% 5.34% 6.8% 3.71% 11.33% 1.64%
2026/10/11 6.52% 1.99% 5.38% 2.52% 4% 4.87% 5.38% 4.22% 12.56% 1.71%
2026/10/12 5.19% 3.36% 7.61% 2.82% 4.41% 3.89% 1.17% 4.32% 11.13% 1.55%
2026/10/13 5.3% 4.8% 7.44% 2.66% 4.81% 3.96% 1.26% 4.96% 10.63% 2.25%
2026/10/14 5.88% 5.96% 6.62% 2.48% 4.66% 4.58% 7.82% 3.77% 9.15% 1.55%
2026/10/15 5.82% 3.82% 7.57% 2.66% 4.54% 4.68% 6.4% 3.69% 8.61% 2.09%
2026/10/16 4.02% 9.06% 5.14% 4.28% 3.61% 6.66% 5.06% 5.39% 7.83% 6.54%
2026/10/17 11.61% 4.4% 5.6% 2.47% 4.12% 4.17% 4.77% 4.19% 7.54% 2.61%
2026/10/18 10.4% 9.57% 4.09% 6.06% 3.45% 3.24% 5.23% 4.84% 5.86% 6.93%
2026/10/19 11.26% 6.38% 5.16% 2.24% 4.04% 3.43% 1.38% 3.2% 7.62% 2.63%
2026/10/20 10.59% 9.81% 3.35% 3.91% 2.88% 6.51% 5.41% 5.19% 5.2% 7.57%
2026/10/21 10.66% 6.07% 4.9% 6.36% 3.51% 8.74% 5.61% 2.31% 2.27% 1.95%
2026/10/22 22.25% 9.15% 2.65% 5.35% 3.51% 3.06% 6.18% 4.81% 1.55% 7.03%
2026/10/23 24.41% 5.09% 3.37% 5.14% 3.29% 4.37% 4.68% 2.28% 1.01% 1.76%
2026/10/24 23.97% 3.46% 3.97% 8.76% 3.71% 2.56% 2.18% 2.1% 0.7% 1.45%
2026/10/25 19.88% 4.55% 5.21% 4.88% 3.29% 3.09% 3.16% 2.01% 1.17% 1.53%
2026/10/26 20.89% 5.78% 5.13% 7.18% 2.85% 3.31% 0.45% 1.99% 1.3% 1.87%
2026/10/27 22.49% 4.32% 5.63% 5.41% 3.66% 3.1% 4.14% 2.15% 2.03% 1.39%
2026/10/28 23.9% 5.04% 6.32% 5.44% 3.96% 3.44% 2.72% 1.97% 2.7% 1.64%
2026/10/29 24.17% 4.61% 5.22% 7.32% 3.45% 2.91% 0.37% 2.03% 1.96% 1.87%
2026/10/30 20% 4.4% 5.23% 5.73% 4.18% 2.9% 2.37% 2.08% 1.64% 1.59%
2026/10/31 18.2% 5.91% 5.43% 4.57% 3.95% 3.05% 2.77% 2.13% 2.1% 1.31%
  • cmcmarkets.com
  • plus500.com
  • finder.com.au
  • betashares.com.au
  • westpac.com.au
  • commsec.com.au
  • globalxetfs.com.au
  • moomoo.com
  • interactivebrokers.com.au
  • multibankfx.com

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In October 2026, cmcmarkets.com saw a significant rise in PPC impressions, peaking at 24.41% on the 23rd. Meanwhile, plus500.com experienced fluctuations, ending at 5.91%. Finder.com.au maintained a steady presence, closing at 5.43%. Betashares.com.au showed a notable increase mid-month, finishing at 4.57%. Westpac.com.au had a consistent trend, ending at 3.95%. Commsec.com.au’s impressions varied, closing at 3.05%. Globalxetfs.com.au saw a peak early in the month, ending at 2.77%. Moomoo.com had a stable trend, finishing at 2.13%. Interactivebrokers.com.au started strong but declined, ending at 2.10%. Multibankfx.com experienced fluctuations, closing at 1.31%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month
  1. 1
    Alphinity Global Equity Fund - Global Funds - Australian Funds https://www.alphinity.com.au › australian › equity

    Alphinity Equity Management. Investments Beyond Expectations. Start Investing Today.

  2. 2
    Low Cost & Simple To Access - $0 Brokerage Betashares Direct - Growth & Income Potential https://www.betashares.com.au › core-funds › a200

    Pair A200 With BGBL To Gain Exposure To Both Australian And Global Shares

  3. 3
    Invest with $0 Brokerage* - Broker Of The Year For 16 Yrs - CMC Invest https://www.cmcmarkets.com › cmc › broker

    Invest Across The ASX. *First Buy Up To $1000 Per Stock, Per Day. Conditions Apply

  4. 4
    Potential Downside Mitigation - High Income Potential - View Our AYLD Fact Sheet https://www.globalxetfs.com.au › funds › ayld

    Invest in covered calls over the S&P/ASX 200 for income potential with franked dividends.

  5. 5
    A200 Shares | BetaShares Australia 200 ETF Stock Price Today |... https://www.hellostake.com

    Stay up to date on the latest BetaShares Australia 200 ETF stock price, market cap, PE ratio and real-time price movements. Buy A200 shares with Stake.

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In the competitive landscape of Google PPC, Alphinity, Betashares, CMC Markets, Global X ETFs, and Stake captivate with distinct narratives. Alphinity promises investments “Beyond Expectations,” while Betashares highlights low-cost access. CMC Markets boasts a 16-year accolade, Global X ETFs offers income potential, and Stake provides real-time stock insights.

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