AUS Finance Investing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – AUS

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.0147147151
59.9852852849
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 14.89
perthmint.com 10.22
westpac.com.au 7.61
finder.com.au 6.2
nabtrade.com.au 4.59
moomoo.com 4.43
commsec.com.au 3.34
vanguard.com.au 3.28
ing.com.au 3.01
cmcmarkets.com 2.53
others 39.9
  • commbank.com.au - 14.89%
  • perthmint.com - 10.22%
  • westpac.com.au - 7.61%
  • finder.com.au - 6.2%
  • nabtrade.com.au - 4.59%
  • moomoo.com - 4.43%
  • commsec.com.au - 3.34%
  • vanguard.com.au - 3.28%
  • ing.com.au - 3.01%
  • cmcmarkets.com - 2.53%
  • others - 39.9%

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In the competitive finance PPC landscape, CommBank leads with 14.89% click share, followed by Perth Mint at 10.22%. Others collectively dominate with 39.9%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au moomoo.com cmcmarkets.com mitrade.com ing.com.au commsec.com.au vanguard.com.au plus500.com commbank.com.au rabobank.com.au
2026/06/01 10.74% 8.85% 3.14% 2.89% 2.82% 3.21% 4.04% 3.18% 4.25% 2.61%
2026/06/02 10.45% 9.33% 3.49% 1.47% 3.1% 2.52% 4.12% 3.12% 4.37% 2.22%
2026/06/03 14.34% 6.18% 3.96% 2.72% 4.88% 2.24% 4.24% 5.94% 3.7% 0.76%
2026/06/04 11.59% 8.22% 3.15% 1.25% 2.37% 3.11% 4.22% 2.49% 5.14% 3.7%
2026/06/05 11.63% 8.24% 2.92% 1% 3.08% 2.11% 4.24% 2.13% 5.26% 3.69%
2026/06/06 10.16% 8.13% 2.47% 2.53% 3.2% 3.6% 3.91% 2.55% 5.34% 3.56%
2026/06/07 8.91% 7.71% 3.35% 2.87% 2.32% 3.12% 6% 2.74% 4.42% 3.02%
2026/06/08 8.51% 8.05% 2.71% 1.48% 2.28% 2.25% 5.11% 2.77% 6.15% 3.79%
2026/06/09 11.94% 8.21% 1.87% 1.53% 2.38% 2.23% 6.08% 1.78% 5.48% 3.04%
2026/06/10 12.24% 8.84% 3.28% 1.84% 1.55% 3.02% 4.92% 2.11% 5.55% 2.95%
2026/06/11 8.97% 10.29% 1.9% 3.34% 2.58% 1.5% 5.68% 1.74% 4.94% 5.23%
2026/06/12 8.23% 8.83% 2.38% 4.05% 2.87% 1.16% 6.03% 1.3% 4.24% 4.43%
2026/06/13 8.53% 9.3% 2.43% 1.36% 2.97% 1.33% 7% 1.59% 5.4% 4.08%
2026/06/14 8.83% 11.13% 2.54% 1.57% 2.95% 1.94% 7.14% 1.44% 4.65% 4.34%
2026/06/15 8.33% 12.92% 2.11% 3.24% 2.67% 1.8% 6.38% 1.41% 4.34% 4.18%
2026/06/16 8.08% 14.12% 2.28% 2.17% 3.25% 2.05% 6.06% 1.47% 3.88% 2.63%
2026/06/17 7.44% 13.87% 4.61% 3.38% 3.65% 2.31% 4.91% 1.1% 3.88% 2.4%
2026/06/18 7.2% 12.88% 4.91% 4.38% 2.63% 2.06% 4.04% 1.32% 3.39% 2.69%
2026/06/19 7.23% 12.01% 5.46% 3.78% 2.2% 3.44% 3.83% 1.89% 3.19% 1.97%
2026/06/20 8.25% 13.38% 3.68% 1.15% 2.05% 4.63% 3.93% 2.35% 4.72% 2.84%
2026/06/21 8.39% 14.28% 3.78% 1.25% 2.78% 5.41% 3.51% 2.17% 3.81% 2.59%
2026/06/22 7.91% 11.86% 10.1% 3.6% 2.7% 2.77% 2.89% 2.01% 3.54% 1.95%
2026/06/23 9.53% 12.86% 4.98% 6.24% 2.83% 2.68% 2.66% 2.06% 3.82% 1.9%
2026/06/24 9.4% 14.52% 4.06% 1.48% 2.44% 1.83% 3.22% 1.89% 4.14% 1.36%
2026/06/25 8.81% 14.41% 2.99% 1.49% 1.99% 1.36% 4.09% 2.13% 4.23% 1.89%
2026/06/26 8.34% 14.79% 4.27% 4.92% 1.71% 1.57% 4.11% 2.18% 4.61% 1.44%
2026/06/27 9.82% 13.93% 2.83% 5.97% 1.66% 1.14% 3.24% 2.1% 4.64% 1.68%
2026/06/28 9.95% 13.53% 3.82% 6.87% 1.23% 2.21% 2.99% 2.89% 4.77% 1.58%
2026/06/29 10.53% 11.23% 5.2% 5.17% 3.38% 4.05% 3.77% 4.08% 4.24% 1.25%
2026/06/30 11.96% 10.82% 5.48% 5.42% 4.25% 4.22% 3.46% 3.3% 3.24% 0.75%
  • finder.com.au
  • moomoo.com
  • cmcmarkets.com
  • mitrade.com
  • ing.com.au
  • commsec.com.au
  • vanguard.com.au
  • plus500.com
  • commbank.com.au
  • rabobank.com.au

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In June 2026, moomoo.com led with a steady rise, peaking mid-month. Finder.com.au fluctuated, ending strong. CMC Markets surged late, while Mitrade and ING showed varied trends. Rabobank declined, finishing lowest.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 399
2026/06/02 412
2026/06/03 401
2026/06/04 361
2026/06/05 360
2026/06/06 362
2026/06/07 367
2026/06/08 370
2026/06/09 379
2026/06/10 377
2026/06/11 381
2026/06/12 385
2026/06/13 365
2026/06/14 356
2026/06/15 364
2026/06/16 370
2026/06/17 357
2026/06/18 349
2026/06/19 344
2026/06/20 340
2026/06/21 343
2026/06/22 348
2026/06/23 349
2026/06/24 347
2026/06/25 342
2026/06/26 336
2026/06/27 330
2026/06/28 336
2026/06/29 344
2026/06/30 346

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June began with 399 advertisers, peaking at 412 on June 2. A steady decline followed, ending the month at 346.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moomoo.com 1.9%
anz.com 1.9%
cmcmarkets.com 1.74%
mitrade.com 1.32%
etoro.com 0.72%
money.com.au -0.91%
finder.com.au -0.93%
rabobank.com.au -0.96%
westpac.com.au -1.1%
commbank.com.au -1.25%

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In the past month, ANZ and Moomoo surged with a 1.9% click share increase, while CommBank dropped by 1.25%.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date finder.com.au mitrade.com moomoo.com commbank.com.au anz.com commsec.com.au cmcmarkets.com perthmint.com vanguard.com.au westpac.com.au
2026/06/01 9.73% 3.44% 5.25% 6.6% 0% 3.79% 1.66% 3.85% 3.34% 2.94%
2026/06/02 10.69% 1.26% 5.78% 7.17% 1.44% 3.35% 1.87% 1.84% 4.03% 3.27%
2026/06/03 14.75% 4.28% 3.09% 5.41% 0.01% 2.24% 3.54% 2.54% 4.13% 2.88%
2026/06/04 12.55% 0.88% 4.62% 8.64% 2.37% 3.58% 1.57% 2.44% 3.5% 3.39%
2026/06/05 12.62% 0.57% 5.15% 7.89% 1.52% 2.21% 1.35% 2.92% 3.63% 4.13%
2026/06/06 11.28% 3.21% 4.95% 7.94% 2.11% 4.73% 1.11% 2.86% 3.48% 3.73%
2026/06/07 9.93% 3.79% 4.52% 6.65% 1.75% 3.93% 1.51% 3.37% 5.96% 4.27%
2026/06/08 8.83% 1.01% 4.98% 10.1% 2.22% 2.96% 1.29% 2.19% 4.37% 3.67%
2026/06/09 13.14% 0.94% 5% 9.22% 1.26% 2.89% 0.93% 2.37% 5.8% 3.9%
2026/06/10 13.09% 1.21% 5.7% 9.19% 1.15% 3.95% 1.65% 2.81% 5.51% 4.86%
2026/06/11 8.92% 6.01% 6.65% 8.31% 2.13% 1.73% 0.94% 3.22% 4.98% 4.06%
2026/06/12 8.1% 5.94% 4.79% 7.2% 3.39% 1.44% 1.14% 4.18% 5.3% 4.17%
2026/06/13 8.97% 0.61% 5.34% 9.2% 3.95% 1.77% 1.09% 3.01% 5.81% 4.84%
2026/06/14 8.53% 3.42% 7.61% 7.09% 3.7% 2.31% 1.33% 3.22% 6.67% 4.35%
2026/06/15 8.91% 7.99% 9.27% 6.62% 3.85% 1.99% 1.66% 1.8% 6.22% 3.12%
2026/06/16 8.83% 2.92% 10.96% 6.54% 5.05% 2.38% 1.62% 2.09% 5% 4.51%
2026/06/17 7.35% 5.23% 10.18% 6.18% 5.77% 2.15% 5.45% 2.69% 4.35% 4.14%
2026/06/18 7.54% 8.71% 9.41% 5.73% 5.09% 2.07% 3.14% 3.98% 3.36% 3.41%
2026/06/19 7.64% 5.47% 8.42% 5.39% 4.33% 3.88% 3.97% 3.57% 3.13% 3.64%
2026/06/20 8.66% 0.67% 10.4% 7.18% 4.25% 5.4% 2.95% 0.02% 4.28% 3.54%
2026/06/21 9.09% 0.79% 10.67% 6.02% 5.28% 5.97% 2.54% 0.05% 3.45% 3.64%
2026/06/22 8.04% 4.98% 7.95% 5.58% 6.49% 3.13% 13.52% 0.42% 2.28% 2.95%
2026/06/23 9.03% 12.72% 9.08% 5.96% 5.78% 2.8% 5.56% 2.15% 2.06% 2.94%
2026/06/24 10.1% 0.95% 11.3% 7.27% 5.5% 2.16% 2.33% 3.34% 3% 3.6%
2026/06/25 9.75% 0.93% 10.05% 7.49% 5.37% 1.66% 1.82% 3.63% 3.33% 3.74%
2026/06/26 7.39% 11.65% 10.58% 7.13% 4.14% 1.97% 2.68% 3.5% 3.3% 2.67%
2026/06/27 9.71% 9.89% 9.22% 8.04% 3.92% 1.39% 1.43% 3.39% 2.82% 2.88%
2026/06/28 9.49% 10.54% 9.11% 7.31% 4.6% 2.65% 1.99% 3.46% 2.32% 3.17%
2026/06/29 10.32% 9.61% 7.31% 6.42% 4.77% 4.46% 2.72% 2.24% 2.85% 2.64%
2026/06/30 11.43% 8.57% 7.09% 5.8% 4.88% 4.83% 4.41% 3.6% 2.83% 2.29%
  • finder.com.au
  • mitrade.com
  • moomoo.com
  • commbank.com.au
  • anz.com
  • commsec.com.au
  • cmcmarkets.com
  • perthmint.com
  • vanguard.com.au
  • westpac.com.au

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In June 2026, finder.com.au led with fluctuating impressions, peaking mid-month. Mitrade.com saw a late surge, while moomoo.com maintained steady growth. CommBank and ANZ showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month
  1. 1
    ANZ Advance Notice - Compare Term Deposit Rates https://www.anz.com.au

    5.00% p.a. Interest On 5-Mth Term. Other Rates & Terms Available and Interest Rates Vary.

  2. 2
    Commonwealth Bank https://www.commbank.com.au › savings › open

    Compare Our Savings Accounts — Compare Our Savings Accounts and Find The Right Account For Your Goals. Learn More. Be...

  3. 3
    Up to 5.85% Variable Rate* - Open A High-Interest Saver https://campaigns.ing.com.au › savings › accelerator

    New ING Savings Customers Get Rates Up To 5.85% p.a. Variable For 4 Months. T&Cs apply.

  4. 4
    Trade Australia 200 Index - Major Stock Indices https://www.mitrade.com

    Use our desktop platform for in-depth ASX 200 analysis and modern trade execution.

  5. 5
    S&P 500 S&P Dow Jones Indices https://www.spglobal.com

    We set the standard, offering a suite of leading market-cap indices you can trust.

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In the competitive landscape of Google PPC, ANZ entices with a 5.00% interest on term deposits, while Commonwealth Bank focuses on tailored savings solutions. ING captures attention with a 5.85% variable rate for new savers. Mitrade and S&P Global emphasize robust trading platforms and trusted indices, respectively.

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