Why is the AUS Finance Investing May 2026 Report useful and how should I use it?

Why is the AUS Finance Investing May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Investing May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Investing May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Investing May 2026 Report?

The AUS Finance Investing May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Investing May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Investing May 2026 Report for?

The AUS Finance Investing May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Investing - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	36.959115613
	63.040884387

36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	4%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
perthmint.com	15.95
commbank.com.au	10.29
finder.com.au	8.5
westpac.com.au	6.31
nabtrade.com.au	4.99
cmcmarkets.com	3.88
ing.com.au	3.42
moomoo.com	3.13
vanguard.com.au	3.12
commsec.com.au	2.91
others	37.5

perthmint.com - 15.95%
commbank.com.au - 10.29%
finder.com.au - 8.5%
westpac.com.au - 6.31%
nabtrade.com.au - 4.99%
cmcmarkets.com - 3.88%
ing.com.au - 3.42%
moomoo.com - 3.13%
vanguard.com.au - 3.12%
commsec.com.au - 2.91%
others - 37.5%

Perthmint.com leads with 15.95% click share, followed by commbank.com.au at 10.29%. ‘Others’ dominate with 37.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	finder.com.au	moomoo.com	vanguard.com.au	ing.com.au	plus500.com	commbank.com.au	cmcmarkets.com	commsec.com.au	rabobank.com.au	etoro.com
2026/05/01	13.6%	8.24%	4.1%	0.82%	1.69%	2.37%	3.79%	0.8%	2.75%	3.23%
2026/05/02	14.08%	7.04%	4.54%	0.62%	8.41%	1.21%	4.63%	2.24%	2.86%	3.19%
2026/05/03	12.39%	6.93%	5.18%	0.4%	3.69%	1.34%	4.52%	1.48%	4.14%	3.89%
2026/05/04	12.16%	6.84%	4.36%	0.59%	2.19%	1.54%	12.08%	2.68%	3.98%	1.8%
2026/05/05	17.44%	6.86%	5.24%	0.89%	1.78%	2.2%	5.11%	1.81%	3.53%	2.82%
2026/05/06	15.04%	6.8%	5.87%	1.55%	1.75%	1.95%	4.54%	1.52%	3.89%	5.39%
2026/05/07	11.55%	7.28%	6.32%	2.29%	2.41%	1.89%	9.74%	3.55%	3.85%	4.14%
2026/05/08	10.5%	7.85%	5.02%	1.76%	1.58%	2.33%	4.91%	1.41%	3.95%	4.49%
2026/05/09	9.92%	7.42%	5.51%	2.59%	2.36%	2.8%	9.82%	2.76%	3.89%	4.19%
2026/05/10	14.65%	7.98%	3.8%	1.86%	1.91%	2.83%	7.3%	9.6%	3.48%	4.28%
2026/05/11	11.41%	7.95%	5.55%	1.8%	2.64%	2.52%	11.72%	3.19%	2.95%	3.93%
2026/05/12	16.57%	8.33%	4.45%	1.24%	2.01%	2.44%	8.28%	7.58%	1.32%	3.12%
2026/05/13	13.56%	7.81%	4.24%	1.84%	2.96%	2.46%	6.2%	2.6%	1.12%	6.87%
2026/05/14	12.71%	8%	4.03%	1.54%	2.83%	2.04%	9.05%	1.41%	2.31%	7.56%
2026/05/15	15.52%	6.5%	4.08%	4.18%	2.53%	2.21%	10.38%	6.77%	2.41%	3.73%
2026/05/16	12.59%	8.1%	5.31%	4.65%	2.17%	2.43%	5.1%	3.07%	2.29%	6.35%
2026/05/17	10.36%	8.46%	8.97%	3.91%	2.26%	3.35%	2.87%	2.02%	1.13%	4.76%
2026/05/18	10.01%	8.1%	8.45%	3.21%	3.59%	2.98%	4.45%	1.44%	1.57%	5.11%
2026/05/19	9.22%	9.96%	8.31%	4.61%	2.08%	2.16%	4.65%	0.84%	1.39%	4.84%
2026/05/20	10.74%	9.55%	7.36%	8.27%	2.8%	2.53%	4.39%	0.86%	1.24%	3.62%
2026/05/21	9.59%	10.09%	7.11%	6.52%	2.45%	2.81%	4.33%	1.74%	0.91%	4.49%
2026/05/22	10.29%	8.62%	6.2%	5.8%	2.05%	3.02%	5.83%	2.09%	0.34%	7.56%
2026/05/23	11.01%	8.06%	7.28%	6.39%	2.64%	3.38%	2.91%	2.91%	0.45%	4.12%
2026/05/24	8.57%	8.62%	5.6%	5.74%	2.8%	3.21%	4.16%	3.69%	0.87%	6.78%
2026/05/25	9.95%	10.13%	5.02%	4.93%	2.15%	3.54%	4.54%	2.38%	0.81%	5.27%
2026/05/26	14.15%	9.29%	3.62%	4.15%	2.4%	3.46%	2.95%	3.24%	0.84%	6.04%
2026/05/27	16.5%	6.54%	4.54%	4.13%	6.23%	3.61%	3.71%	2.71%	0.69%	4.13%
2026/05/28	15.15%	7.51%	4.26%	4.71%	2.66%	4%	3.45%	2.9%	0.75%	5.47%
2026/05/29	11.8%	7.32%	6.39%	4.68%	3.06%	3.83%	4.82%	2.33%	1.12%	4.42%
2026/05/30	11.07%	8.17%	5.4%	4.95%	4.31%	3.81%	4.43%	4.08%	1.51%	2.32%
2026/05/31	12.13%	8.59%	5.29%	4.23%	4.1%	4.03%	4.02%	2.4%	2.36%	1.72%

finder.com.au
moomoo.com
vanguard.com.au
ing.com.au
plus500.com
commbank.com.au
cmcmarkets.com
commsec.com.au
rabobank.com.au
etoro.com

In May 2026, finder.com.au led with fluctuating spend, peaking at 17.44%. Moomoo.com saw steady growth, ending at 8.59%. Vanguard.com.au’s mid-month surge stabilized. ING.com.au’s early rise plateaued. Plus500.com and commbank.com.au showed consistent activity. CMCmarkets.com peaked early, then steadied. Commsec.com.au and rabobank.com.au had varied trends. Etoro.com fluctuated, ending lower.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	334
2026/05/02	330
2026/05/03	336
2026/05/04	339
2026/05/05	336
2026/05/06	330
2026/05/07	327
2026/05/08	341
2026/05/09	325
2026/05/10	333
2026/05/11	352
2026/05/12	369
2026/05/13	361
2026/05/14	359
2026/05/15	366
2026/05/16	374
2026/05/17	371
2026/05/18	367
2026/05/19	352
2026/05/20	340
2026/05/21	348
2026/05/22	341
2026/05/23	342
2026/05/24	333
2026/05/25	355
2026/05/26	401
2026/05/27	401
2026/05/28	401
2026/05/29	391
2026/05/30	390
2026/05/31	396

May saw a dynamic shift in advertisers, starting at 334 and peaking at 401. The month concluded with a robust 396, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
commbank.com.au	4.4%
ing.com.au	3.27%
vanguard.com.au	0.78%
judo.bank	0.77%
banksyd.com.au	0.59%
rabobank.com.au	-1.1%
commsec.com.au	-1.27%
finder.com.au	-1.57%
cmcmarkets.com	-2.21%
perthmint.com	-4.47%

In the past month, commbank.com.au surged with a 4.40% click share increase, while perthmint.com faced a 4.47% decline.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	finder.com.au	commbank.com.au	moomoo.com	vanguard.com.au	commsec.com.au	ing.com.au	plus500.com	perthmint.com	cmcmarkets.com	etoro.com
2026/05/01	13.48%	3.69%	4.74%	3.12%	0.9%	0.6%	1.69%	5.01%	2.89%	1.99%
2026/05/02	12.58%	5.09%	2.83%	2.62%	2.51%	0.46%	18.04%	5.69%	3.52%	1.72%
2026/05/03	11.87%	2.02%	3.05%	4.35%	1.93%	0.31%	5.98%	3.04%	3.14%	2.3%
2026/05/04	11.75%	2.68%	3.2%	2.56%	3.55%	0.41%	2.03%	3.34%	16.51%	0.89%
2026/05/05	19.17%	3.95%	3.05%	3.73%	2.16%	0.61%	1.44%	5.72%	5.09%	2.15%
2026/05/06	17.96%	3.77%	3.09%	4.12%	3.37%	1.29%	1.56%	3.88%	4.06%	4.07%
2026/05/07	12.98%	3.62%	3.34%	4.95%	3.54%	1.66%	1.74%	6.51%	12.27%	2.5%
2026/05/08	11.7%	3.52%	4.22%	3.33%	1.61%	1.34%	1.21%	5.36%	4.01%	2.85%
2026/05/09	10.66%	4.67%	3.57%	3.99%	5.63%	1.58%	1.94%	4.69%	12.52%	2.48%
2026/05/10	18.35%	4.24%	5.38%	2.08%	11.65%	1.08%	1.45%	2.92%	9.27%	2.64%
2026/05/11	12.83%	4.11%	5.07%	3.79%	3.9%	1.18%	2.42%	2.21%	14.91%	2.4%
2026/05/12	20.09%	3.79%	5.24%	2.65%	10.53%	0.92%	1.67%	4.22%	9.97%	2.07%
2026/05/13	15.59%	4.43%	4.32%	2.13%	3.36%	1.1%	2.82%	4.48%	8.89%	5.16%
2026/05/14	13.95%	3.39%	4.45%	1.85%	1.65%	1.48%	2.3%	5.51%	13.2%	5.96%
2026/05/15	20.15%	3.02%	3.86%	1.95%	9.71%	3.5%	1.74%	3.55%	14.37%	2.35%
2026/05/16	13.59%	4.26%	5.18%	4.09%	3.64%	4.31%	1.6%	5.27%	5.33%	4.86%
2026/05/17	11%	5.57%	4.59%	7.55%	2.62%	3.66%	1.9%	6.15%	1.73%	3.55%
2026/05/18	10.87%	5.61%	4.44%	7.59%	1.8%	2.63%	3.37%	4.06%	2.91%	3.32%
2026/05/19	10.3%	4.19%	6.32%	6.69%	1.21%	4.15%	2.25%	2.5%	3.16%	3.24%
2026/05/20	12.73%	5.17%	5.91%	5.71%	1.26%	8.18%	2.68%	4.06%	3.22%	2.25%
2026/05/21	10.27%	5.08%	7.05%	5.3%	2.14%	6.65%	1.85%	5.11%	4.63%	3.07%
2026/05/22	10.6%	5.66%	5.92%	5.27%	2.44%	5.98%	1.68%	2.83%	6.5%	6.1%
2026/05/23	12.23%	6.44%	4.31%	6.72%	3.39%	6.4%	1.89%	5.26%	2.13%	2.92%
2026/05/24	9.36%	5.73%	5.37%	4.46%	4.77%	5.85%	2.38%	4.91%	4.39%	5.24%
2026/05/25	10.91%	6.74%	7.34%	4.27%	2.81%	5.22%	1.93%	2.32%	3.41%	3.88%
2026/05/26	14.66%	5.69%	6.06%	2.83%	3.39%	3.92%	2.12%	3.56%	1.61%	4.87%
2026/05/27	16.2%	5.63%	3.19%	3.86%	2.54%	3.9%	8.73%	2.46%	3.22%	2.78%
2026/05/28	16.7%	6.54%	4.73%	3.88%	3.34%	4.6%	2.18%	1.78%	2.68%	4.05%
2026/05/29	12.12%	6.39%	3.82%	6.59%	2.48%	4.77%	3.1%	3.22%	2.7%	3.25%
2026/05/30	10.64%	6.14%	5.35%	4.8%	4.47%	4.68%	4.11%	3.37%	2.44%	1.36%
2026/05/31	11.51%	7.32%	5.33%	4.71%	4.56%	3.89%	3.76%	3.08%	1.85%	0.72%

finder.com.au
commbank.com.au
moomoo.com
vanguard.com.au
commsec.com.au
ing.com.au
plus500.com
perthmint.com
cmcmarkets.com
etoro.com

In May 2026, finder.com.au’s impression share fluctuated, peaking mid-month. CommBank steadily rose, ending strong. Moomoo and Vanguard showed varied trends, while Plus500 and Perth Mint had sporadic spikes. CMC Markets and eToro experienced volatility, closing lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month

1
Commonwealth Bank https://www.commbank.com.au › savings › open
Compare Our Savings Accounts — Compare Our Savings Accounts and Find The Right Account For Your Goals. Learn More. Be...
2
CommSec Pocket - The simple, easy investing app https://www.commsec.com.au › pocket › investing
Time to take investing out of the "too hard" basket. Download the CommSec Pocket app. Download CommSec Pocket and start investing with as little...
3
Top 5 Trading Platforms 2026 - Best Platform For AU Shares https://www.finder.com.au › share-trading › aus-shares
Millions Of Australians Trust Finder To Save Them Time And Money. We Can Help You Too. Compare Share Trading Platform Fees, Features & Markets...
4
The Perth Mint | Buy gold, silver coins and bullion https://www.perthmint.com
the perth mint manufactures and sells gold, silver and platinum collector coins; gold and silver bullion bars and coins; luxury jewellery. buy online or visit the shop today
5
S&P 500 , ASX 200 & more CFDs - Index Trading In AU (CFD) https://www.plus500.com
Trade popular Indices with Plus500 CFD trading platform. Capital at risk. Join over 22 million traders from around the world who...

In the competitive world of finance and investing, top-performing Google PPC ads reveal compelling narratives. Commonwealth Bank entices with tailored savings solutions, while CommSec Pocket simplifies investing for beginners. Finder.com.au builds trust by comparing trading platforms, and Perth Mint offers tangible investments in precious metals. Plus500 attracts global traders with diverse index CFDs. Each ad uniquely addresses financial aspirations, resonating with diverse audiences.

Frequently Asked Questions

Why is the AUS Finance Investing May 2026 Report useful and how should I use it?

Why is the AUS Finance Investing May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Investing May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Investing May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Investing May 2026 Report?

The AUS Finance Investing May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Investing May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Investing May 2026 Report for?

The AUS Finance Investing May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Investing - PPC Market Share Analysis May 2026