AUS Finance Investing - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.7918052896
	89.2081947104

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	40
	60

40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	15%
Transactional	2%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	20%

Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
perthmint.com	9.03
finder.com.au	6.89
westpac.com.au	5.89
nabtrade.com.au	5.48
commbank.com.au	5.34
interactivebrokers.com.au	4.1
rest.com.au	3.89
binance.com	3.08
moomoo.com	2.75
cmcmarkets.com	2.67
others	50.88

perthmint.com - 9.03%
finder.com.au - 6.89%
westpac.com.au - 5.89%
nabtrade.com.au - 5.48%
commbank.com.au - 5.34%
interactivebrokers.com.au - 4.1%
rest.com.au - 3.89%
binance.com - 3.08%
moomoo.com - 2.75%
cmcmarkets.com - 2.67%
others - 50.88%

Perthmint.com leads with 9.03% click share, followed by finder.com.au at 6.89%. Others dominate with 50.88%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	finder.com.au	moomoo.com	interactivebrokers.com.au	vanguard.com.au	plus500.com	etoro.com	webull.com.au	rabobank.com.au	ig.com	cmcmarkets.com
2025/11/01	10.71%	4.27%	9.16%	2.09%	3.45%	2.97%	2.83%	2.44%	1.98%	1.96%
2025/11/02	11.38%	5.13%	8.86%	2.53%	2.2%	2.67%	2.25%	3.53%	1.05%	3.02%
2025/11/03	9.78%	5.2%	7.52%	2.15%	4.13%	2.86%	2.24%	2.61%	2.21%	4.83%
2025/11/04	11.91%	5.13%	6.64%	2.12%	4.5%	2.78%	1.89%	2.34%	2.55%	3.33%
2025/11/05	11.13%	6.34%	9.32%	2.01%	3.44%	2.19%	2.44%	2.43%	2.52%	3.22%
2025/11/06	10.68%	5.51%	9.31%	2%	3.97%	2.67%	4.01%	2.4%	2.22%	3.07%
2025/11/07	9.49%	5.46%	10.35%	2.19%	2.53%	3.98%	3.5%	3.25%	1.02%	1.78%
2025/11/08	9.63%	4.89%	9.7%	1.73%	3.42%	4.34%	4.48%	3.45%	3.48%	2.68%
2025/11/09	10.85%	4.82%	10.89%	1.67%	1.98%	3.51%	2.24%	3.54%	1.03%	2.81%
2025/11/10	10.74%	4.98%	9.5%	1.58%	2.96%	3.68%	2.52%	3.17%	1.29%	2.82%
2025/11/11	11.24%	3.78%	6.81%	1.99%	2.95%	3.35%	2.67%	3.24%	2.3%	3.5%
2025/11/12	10.58%	3.9%	8.28%	2.49%	3.9%	3.79%	3.88%	2.94%	1.3%	1.87%
2025/11/13	9.04%	4.69%	10.59%	2.16%	3.45%	3.76%	2.05%	2.98%	1.27%	1.97%
2025/11/14	10.23%	4.25%	7.44%	2.57%	5.52%	2.92%	3.29%	2.59%	1.46%	2.7%
2025/11/15	8.9%	4.91%	6.02%	3.77%	4.73%	2.93%	2.86%	1.83%	2.87%	3.87%
2025/11/16	9.53%	4.6%	6.48%	2.91%	3.76%	2.72%	2.07%	3.08%	2.15%	3.23%
2025/11/17	10.2%	4.07%	5.06%	2.68%	4.21%	3.13%	2.45%	1.83%	1.81%	4.36%
2025/11/18	9.33%	4.05%	5.57%	2.77%	7.61%	2.65%	2.11%	2.21%	2.28%	3.6%
2025/11/19	9.25%	4.8%	4.93%	2.83%	5.38%	2.51%	2.1%	1.8%	2.41%	4.55%
2025/11/20	9.01%	4.63%	4.74%	3.41%	6.1%	2.61%	2.09%	2.16%	2.59%	5.34%
2025/11/21	9%	4.61%	5.26%	3.09%	5.05%	2.54%	2.44%	2.6%	2.77%	3.68%
2025/11/22	9.05%	5.22%	5.57%	3.42%	3.69%	2.39%	2.76%	1.91%	3.15%	3.99%
2025/11/23	10.47%	6.89%	4.91%	2.64%	4.61%	2.65%	1.67%	1.54%	3.52%	5.16%
2025/11/24	10.44%	5.52%	4.45%	2.56%	5.84%	2.03%	2.04%	2.62%	3.54%	3.95%
2025/11/25	9.88%	5.75%	5.39%	2.8%	3.33%	3.06%	3.19%	2.77%	2.93%	2.88%
2025/11/26	8.9%	5.55%	3.96%	3.72%	5.18%	2.71%	3.27%	3.04%	2.44%	2.99%
2025/11/27	8.48%	5.08%	4.25%	3.29%	4.13%	2.39%	4.41%	3.45%	2.49%	2.84%
2025/11/28	7.83%	5.52%	4.17%	3.14%	4.16%	2.93%	2.79%	2.58%	2.52%	3.97%
2025/11/29	8.13%	5.65%	3.71%	3.85%	4.69%	2.52%	2.01%	3.04%	2.74%	3.35%
2025/11/30	9.38%	6.33%	4.24%	4.12%	3.76%	3.14%	2.93%	2.73%	1.98%	1.9%

finder.com.au
moomoo.com
interactivebrokers.com.au
vanguard.com.au
plus500.com
etoro.com
webull.com.au
rabobank.com.au
ig.com
cmcmarkets.com

Finder.com.au led November with fluctuating spend shares, peaking early. Moomoo.com surged mid-month, while InteractiveBrokers.com.au saw a decline. Vanguard.com.au and Plus500.com showed steady growth. The month concluded with diverse trends.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	401
2025/11/02	412
2025/11/03	414
2025/11/04	414
2025/11/05	409
2025/11/06	416
2025/11/07	413
2025/11/08	420
2025/11/09	430
2025/11/10	416
2025/11/11	416
2025/11/12	408
2025/11/13	399
2025/11/14	395
2025/11/15	402
2025/11/16	404
2025/11/17	400
2025/11/18	399
2025/11/19	389
2025/11/20	392
2025/11/21	388
2025/11/22	390
2025/11/23	388
2025/11/24	392
2025/11/25	385
2025/11/26	392
2025/11/27	399
2025/11/28	393
2025/11/29	398
2025/11/30	400

November began with 401 advertisers, peaking at 430 on the 9th. A decline followed, ending the month at 400.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
perthmint.com	5.03%
ing.com.au	1.16%
vanguard.com.au	0.79%
cmcmarkets.com	0.55%
bankwest.com.au	0.5%
finder.com.au	-0.92%
judo.bank	-0.92%
boq.com.au	-0.92%
rest.com.au	-1.7%
interactivebrokers.com.au	-2.13%

Perthmint.com surged with a 5.03% click share increase, while interactivebrokers.com.au dropped by 2.13%. ING.com.au and vanguard.com.au also saw positive gains.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	finder.com.au	moomoo.com	vanguard.com.au	westpac.com.au	plus500.com	interactivebrokers.com.au	bankwest.com.au	rabobank.com.au	etoro.com	termplus.com.au
2025/11/01	11.01%	2.97%	2.09%	2.85%	3.45%	8.48%	0.64%	2.26%	1.85%	2.83%
2025/11/02	11.69%	3.97%	2.55%	2.76%	1.48%	9.51%	1.14%	3.42%	1.89%	2.03%
2025/11/03	9.64%	4.35%	2.33%	2.5%	4.14%	7.86%	1.05%	2.42%	2.02%	2.07%
2025/11/04	12.14%	4.07%	2.06%	2.71%	5.04%	6.01%	1.48%	2.2%	1.81%	2.28%
2025/11/05	11.26%	4.35%	2.02%	2.38%	3.39%	9.07%	1.08%	2.26%	1.4%	2.23%
2025/11/06	10.66%	4.36%	1.86%	3.09%	3.69%	10.26%	0.63%	2.19%	2.16%	2.13%
2025/11/07	9.57%	4.35%	1.97%	2.49%	1.74%	11.87%	0.58%	3.11%	3.46%	1.91%
2025/11/08	9.47%	3.4%	1.53%	2.47%	3.15%	9.11%	0.31%	3.15%	3.46%	2.07%
2025/11/09	10.79%	3.66%	1.6%	2.67%	1.36%	11.76%	0.72%	3.27%	2.96%	2.19%
2025/11/10	10.75%	3.76%	1.59%	2.37%	2.57%	9.76%	1.87%	3.03%	3.01%	2.44%
2025/11/11	11.85%	2.45%	1.89%	3.06%	2.45%	6.29%	2.1%	3.32%	2.9%	1.99%
2025/11/12	11.43%	2.63%	2.34%	3.17%	3.28%	7.38%	2.95%	3.1%	2.48%	2.11%
2025/11/13	9.17%	3.01%	2.05%	2.77%	2.66%	10.32%	3.27%	3.01%	2.99%	2.51%
2025/11/14	10.18%	2.62%	2.58%	2.92%	5.56%	6.75%	3.84%	2.69%	1.84%	2.11%
2025/11/15	9.78%	3.47%	3.76%	3.09%	4.38%	4.66%	2.86%	1.85%	2.11%	1.7%
2025/11/16	10.39%	3%	2.84%	3.44%	3.18%	5.37%	2.59%	2.92%	1.86%	3.22%
2025/11/17	10.9%	2.56%	2.77%	3.01%	3.48%	4.05%	2.97%	1.73%	1.82%	2.7%
2025/11/18	9.84%	2.86%	2.81%	3.25%	8.37%	4.6%	3.36%	2.12%	1.69%	2.45%
2025/11/19	10.31%	3.59%	3.04%	4.05%	5.33%	3.82%	3.76%	1.66%	1.55%	3.24%
2025/11/20	9.48%	3.53%	3.41%	3.63%	6.17%	3.61%	2.75%	1.99%	1.57%	2.2%
2025/11/21	9.64%	3.3%	3.07%	3.52%	4.43%	4.21%	2.73%	2.1%	1.58%	2.41%
2025/11/22	9.89%	4.03%	3.32%	3.4%	2.91%	5.33%	2.15%	1.78%	1.47%	2.91%
2025/11/23	10.54%	6.01%	2.43%	2.73%	4.73%	3.92%	1.69%	1.33%	1.75%	2.59%
2025/11/24	11.24%	4.36%	2.49%	2.67%	6.27%	3.03%	1.85%	2.32%	1.2%	1.72%
2025/11/25	11.16%	4.22%	2.99%	3.16%	2.62%	4.5%	2.37%	2.41%	1.76%	2.1%
2025/11/26	9.67%	4.22%	3.85%	2.46%	4.42%	3.08%	3.05%	2.59%	1.7%	1.81%
2025/11/27	9.67%	3.47%	3.4%	3.4%	3.17%	3.2%	2.38%	3.21%	1.46%	2.06%
2025/11/28	8.05%	3.93%	3.33%	2.9%	3.77%	2.91%	2.67%	2.3%	1.76%	2.02%
2025/11/29	8.85%	4.59%	4.03%	3.23%	4.49%	2.77%	3.21%	2.61%	1.53%	1.67%
2025/11/30	9.4%	4.93%	3.86%	3.66%	3.55%	3.06%	2.8%	2.34%	2.14%	1.88%

finder.com.au
moomoo.com
vanguard.com.au
westpac.com.au
plus500.com
interactivebrokers.com.au
bankwest.com.au
rabobank.com.au
etoro.com
termplus.com.au

In November 2025, finder.com.au’s impression share fluctuated, peaking at 12.14% on the 4th. Moomoo.com saw a steady rise, ending at 4.93%. Vanguard.com.au’s share increased, closing at 3.86%. Westpac.com.au showed consistent growth, finishing at 3.66%. Plus500.com experienced volatility, ending at 3.55%. Interactivebrokers.com.au’s share decreased, closing at 3.06%. Bankwest.com.au’s share rose, peaking mid-month, ending at 2.8%. Rabobank.com.au’s share varied, closing at 2.34%. Etoro.com saw fluctuations, ending at 2.14%. Termplus.com.au’s share remained stable, closing at 1.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month

1
Bankwest High Interest Savings - 4.80% p.a. Variable Intro Rate https://www.bankwest.com.au › easy-saver
4.00% p.a. Ongoing Rate On Balances Up To $250k. Open An Easy Saver Today.T&Cs Apply.
2
Stock Trading Worldwide - Global & Domestic Trading https://www.interactivebrokers.com.au
Invest globally in stocks, options, futures, currencies, bonds & funds from one screen.
3
The Perth Mint Official Site https://www.perthmint.com › christmas
Shop In-store or Online — Discover exquisite coins, stunning jewellery, and festive decorations from The Perth Mint. There’s...
4
A Bonus Rate Up To 5.10% p.a https://www.ubank.com.au
5.10% p.a. For Up To 4 Months — Maximise where your savings could go with a big Welcome Bonus Rate from Ubank. Great bonus...
5
18-34? Get Up To 5.00% p.a | Westpac Choice & Life Accounts https://www.westpac.com.au › savings › account
Spend & Save Variable Rate. Eligibility, Savings, Card Purchase Criteria, T&Cs Apply. Cardless Cash.

In the competitive world of finance, Bankwest and Ubank captivate with enticing high-interest savings rates, while Westpac targets young savers with tailored offers. Interactive Brokers stands out with global trading options, and Perth Mint enchants with exquisite collectibles.

Frequently Asked Questions

Why is the AUS Finance Investing November 2025 Report useful and how should I use it?

Why is the AUS Finance Investing November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Investing November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Investing November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Investing November 2025 Report?

The AUS Finance Investing November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Investing November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Investing November 2025 Report for?

The AUS Finance Investing November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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AUS Finance Investing - PPC Market Share Analysis November 2025