AUS Finance Investing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – AUS

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.6311877245
55.3688122755
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 11.66
finder.com.au 8.45
westpac.com.au 7.19
commsec.com.au 5.83
perthmint.com 5.08
betashares.com.au 4.15
nabtrade.com.au 3.99
cmcmarkets.com 3.73
moomoo.com 3.6
ing.com.au 3.35
others 42.97
  • commbank.com.au - 11.66%
  • finder.com.au - 8.45%
  • westpac.com.au - 7.19%
  • commsec.com.au - 5.83%
  • perthmint.com - 5.08%
  • betashares.com.au - 4.15%
  • nabtrade.com.au - 3.99%
  • cmcmarkets.com - 3.73%
  • moomoo.com - 3.6%
  • ing.com.au - 3.35%
  • others - 42.97%

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In the finance PPC landscape, ‘commbank.com.au’ leads with 11.66% click share, followed by ‘finder.com.au’ at 8.45%. ‘Others’ collectively dominate with 42.97%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au moomoo.com cmcmarkets.com commsec.com.au etoro.com vanguard.com.au plus500.com mitrade.com betashares.com.au commbank.com.au
2026/07/01 13.1% 8.89% 3.55% 4.22% 0.29% 5.99% 2.32% 5.91% 0.48% 5.42%
2026/07/02 12.8% 7.98% 3.12% 4.65% 0.47% 3.27% 6.1% 3.98% 0.58% 5.34%
2026/07/03 13.13% 6.96% 7.7% 5.33% 0.9% 3.28% 2.8% 2.28% 1.23% 3.68%
2026/07/04 13.97% 8.3% 3.75% 5.35% 0.45% 3.59% 3.21% 1.01% 1.59% 3.19%
2026/07/05 13.25% 9.08% 3.9% 7.99% 0.35% 5.1% 2.51% 0.98% 1.18% 3.76%
2026/07/06 13.64% 6.02% 7.7% 5.11% 0.24% 3.19% 8.03% 3.58% 0.84% 4.19%
2026/07/07 13.92% 7.11% 4.97% 4.9% 0.64% 3.51% 3.16% 6.16% 1.36% 4.85%
2026/07/08 14.55% 6.66% 5.06% 4.52% 0.85% 3.27% 3.26% 1.99% 1.64% 4.33%
2026/07/09 13.22% 5.94% 6.42% 4.99% 0.69% 3.63% 3.62% 12.54% 1.99% 2.48%
2026/07/10 12.53% 6.82% 4.74% 3.87% 2.67% 3.21% 3.41% 3.93% 2.28% 3.43%
2026/07/11 12.64% 6.76% 3.35% 6.5% 2.87% 3.93% 2.54% 1.01% 4.44% 4.64%
2026/07/12 12.47% 5.54% 3.61% 6.02% 2.25% 4.26% 2.67% 4.85% 3.43% 4.04%
2026/07/13 12.3% 6.65% 3.94% 4.97% 4.83% 3.52% 2.75% 1.3% 2.73% 4.71%
2026/07/14 12.56% 9.75% 3.76% 4.05% 5.42% 3.85% 4.53% 3.01% 2.6% 3.66%
2026/07/15 12.22% 8.96% 3.96% 3.47% 3.59% 3.3% 7.13% 3.25% 3.26% 4.23%
2026/07/16 10.8% 8.77% 4.38% 4.4% 6.11% 3.03% 4.98% 4.67% 2.82% 2.84%
2026/07/17 12.07% 9.26% 3.72% 3.4% 9.77% 2.73% 2.57% 4.39% 3.24% 3.11%
2026/07/18 11.7% 6.41% 3.18% 4.55% 5.65% 4.04% 3.26% 4.83% 3.46% 4.01%
2026/07/19 13.31% 5.24% 4.54% 4.88% 5.88% 3.27% 2.87% 7.08% 4.96% 4.42%
2026/07/20 10.76% 5.67% 7.34% 2.73% 5.99% 3.87% 3.45% 1.08% 4.47% 3.29%
2026/07/21 12.52% 9.75% 3.76% 4.04% 5.39% 3.83% 4.5% 3% 2.6% 3.66%
2026/07/22 12.37% 7.45% 3.78% 3.8% 5.51% 4.08% 3.3% 4.94% 3.77% 3.69%
2026/07/23 10.82% 6.5% 3.96% 4.49% 5.12% 4.2% 4.55% 2.74% 2.52% 4.78%
2026/07/24 11.4% 6.61% 5.03% 4.46% 5.15% 2.79% 4.27% 6.29% 2.64% 4.67%
2026/07/25 11.07% 6.16% 4.46% 7.45% 3.84% 3.75% 3.39% 2.3% 4.69% 4.77%
2026/07/26 11.34% 6.91% 4.66% 4.57% 3.6% 4.37% 3.7% 3.7% 3.55% 4.3%
2026/07/27 10.04% 7.64% 5.07% 4.71% 4.84% 3.79% 2.91% 3.46% 4.11% 4.69%
2026/07/28 10.02% 7.45% 4.84% 4.76% 3.69% 4.78% 2.66% 5.69% 3.59% 2.66%
2026/07/29 10.46% 6.08% 7.97% 3.51% 1.71% 4.04% 3.33% 4.42% 3.93% 5.27%
2026/07/30 10.37% 6.61% 5.15% 3.9% 6.51% 3.89% 3.57% 8.26% 2.74% 2.06%
2026/07/31 9.9% 6.78% 5.31% 5.19% 3.57% 3.5% 3.46% 3.2% 2.82% 2.81%
  • finder.com.au
  • moomoo.com
  • cmcmarkets.com
  • commsec.com.au
  • etoro.com
  • vanguard.com.au
  • plus500.com
  • mitrade.com
  • betashares.com.au
  • commbank.com.au

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In July 2026, finder.com.au led with fluctuating spend shares, peaking mid-month. Moomoo.com showed volatility, while cmcmarkets.com had a steady rise. Commsec.com.au and etoro.com experienced notable mid-month spikes. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 343
2026/07/02 347
2026/07/03 344
2026/07/04 351
2026/07/05 357
2026/07/06 348
2026/07/07 350
2026/07/08 333
2026/07/09 335
2026/07/10 329
2026/07/11 334
2026/07/12 332
2026/07/13 328
2026/07/14 331
2026/07/15 326
2026/07/16 344
2026/07/17 328
2026/07/18 337
2026/07/19 329
2026/07/20 321
2026/07/21 331
2026/07/22 353
2026/07/23 360
2026/07/24 358
2026/07/25 367
2026/07/26 373
2026/07/27 360
2026/07/28 359
2026/07/29 295
2026/07/30 357
2026/07/31 362

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July saw a dynamic shift in advertiser numbers, starting at 343 and peaking at 373. Despite fluctuations, the month concluded strongly at 362.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
perthmint.com 1.43%
commbank.com.au 1.26%
betashares.com.au 1.14%
etoro.com 1.08%
mitrade.com 0.6%
westpac.com.au -0.55%
anz.com -0.56%
plus500.com -0.58%
ing.com.au -0.91%
finder.com.au -1.41%

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Perthmint.com leads with a 1.43% click share rise, while finder.com.au drops by 1.41%.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date finder.com.au commsec.com.au moomoo.com mitrade.com betashares.com.au commbank.com.au cmcmarkets.com westpac.com.au vanguard.com.au plus500.com
2026/07/01 12.76% 5.03% 5.05% 14.64% 0.59% 8.41% 2.64% 2.4% 4.52% 1.67%
2026/07/02 13.38% 5.15% 4.97% 6.96% 0.63% 6.59% 1.88% 3.03% 2.59% 7.88%
2026/07/03 13.24% 6.43% 4.17% 3.51% 1.71% 5% 9.37% 2.67% 3% 1.53%
2026/07/04 14.07% 5.73% 5.69% 0.56% 1.95% 3.73% 2.3% 3.28% 3.19% 2.35%
2026/07/05 14.03% 8.6% 6.99% 0.55% 1.43% 4.92% 2.91% 2.94% 4.91% 1.84%
2026/07/06 15.49% 7.72% 3.57% 4.1% 0.91% 4.58% 8.4% 2.39% 2.79% 10.63%
2026/07/07 14.29% 5.27% 4.96% 11.7% 1.66% 5.86% 3.94% 3.12% 3.16% 2.38%
2026/07/08 15.55% 5.78% 4.18% 2.25% 2.21% 5.26% 2.72% 4.4% 2.92% 1.69%
2026/07/09 13.22% 5.19% 3.83% 21.9% 2.61% 3.05% 5.78% 3.34% 2.87% 2.1%
2026/07/10 13.86% 4.81% 4.1% 5.25% 3.3% 4.61% 2.58% 4.66% 3.09% 2.3%
2026/07/11 13.17% 7.85% 4.21% 0.56% 7.37% 6.59% 2.28% 3.98% 3.31% 1.55%
2026/07/12 14.07% 6.98% 3.65% 6.32% 4.79% 4.57% 2.26% 3.29% 3.92% 1.66%
2026/07/13 14.61% 6.01% 4.42% 0.72% 3.48% 6.19% 2.38% 3.23% 3.34% 1.63%
2026/07/14 13.4% 4.62% 8.47% 3.57% 3.49% 4.08% 2.34% 3% 3.16% 5.15%
2026/07/15 11.77% 4.08% 7.06% 3.83% 4.69% 5.13% 2.45% 3.37% 2.78% 9.22%
2026/07/16 10.45% 5.18% 6.22% 7.04% 3.59% 4.74% 2.85% 2.89% 2.48% 3.78%
2026/07/17 12.8% 4.05% 8.13% 5.79% 3.91% 5.47% 2.06% 2.56% 2.19% 1.5%
2026/07/18 11.83% 5.79% 4.24% 8.77% 4.29% 6.18% 1.59% 2.65% 3.16% 1.99%
2026/07/19 13.59% 6.16% 2.75% 10.27% 6.62% 5.46% 2.84% 3.48% 2.52% 1.91%
2026/07/20 12.15% 3.7% 3.47% 0.51% 6.3% 5.23% 4.79% 2.81% 3.18% 2.29%
2026/07/21 13.4% 4.62% 8.47% 3.57% 3.49% 4.08% 2.34% 3% 3.16% 5.15%
2026/07/22 13.34% 4.68% 5.84% 6.38% 5.09% 4.82% 2.14% 3.06% 3.27% 2.34%
2026/07/23 11.49% 5.45% 4.57% 4.41% 3.23% 7.46% 2.17% 3.09% 3.5% 4.65%
2026/07/24 12.46% 5.25% 4.52% 8.82% 3.39% 6.67% 2.92% 3.23% 2.33% 3.33%
2026/07/25 11.75% 9.38% 4.36% 3.19% 6.6% 6.2% 2.68% 2.87% 2.92% 2.07%
2026/07/26 11.54% 5.45% 4.91% 6.08% 4.52% 5.6% 2.67% 3.81% 3.54% 2.11%
2026/07/27 11.22% 6.45% 5.79% 4.62% 5.57% 6.24% 3.03% 2.58% 3.02% 1.72%
2026/07/28 10.64% 7.66% 6.09% 8.76% 5.52% 3.83% 2.77% 2.7% 3.91% 1.51%
2026/07/29 10.99% 5.26% 4.29% 6.18% 7% 6.63% 3.86% 4.25% 3.37% 3.07%
2026/07/30 10.83% 4.71% 4.69% 14.74% 3.47% 2.83% 2.7% 2.6% 3.27% 2.51%
2026/07/31 11.35% 6.97% 5.19% 4.36% 4.09% 4.02% 3.36% 3.31% 3.24% 2.01%
  • finder.com.au
  • commsec.com.au
  • moomoo.com
  • mitrade.com
  • betashares.com.au
  • commbank.com.au
  • cmcmarkets.com
  • westpac.com.au
  • vanguard.com.au
  • plus500.com

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In July 2026, finder.com.au led with fluctuating impressions, peaking mid-month. Commsec.com.au and moomoo.com showed varied trends, while mitrade.com had a dramatic spike on July 9. Betashares.com.au and commbank.com.au maintained moderate shares. Cmcmarkets.com and westpac.com.au had steady patterns, with vanguard.com.au and plus500.com showing minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month
  1. 1
    iShares Aussie Equities ETF https://www.blackrock.com

    iShares ETFs Listed on ASX — Exposure to Australia’s leading share market index S&P / ASX 200. Exposure to the leading index of broad Australian equities - the S&P / ASX 200.

  2. 2
    Top 5 Term Deposits 2026 - Top 10 Term Deposits (AUS) https://www.finder.com.au › term-deposit

    Compare Rates Across 3 Months, 6 Months, 12 Months And More. Find The Perfect Match Now.

  3. 3
    Up to 5.85% Variable Rate* | Flexible High-Interest Savings https://campaigns.ing.com.au › savings › accelerator

    New ING Savings Customers Get Rates Up To 5.85% p.a. Variable For 4 Months. T&Cs apply.

  4. 4
    Trade Australia 200 Index - Major Stock Indices https://www.mitrade.com

    Use our desktop platform for in-depth ASX 200 analysis and modern trade execution.

  5. 5
    Westpac Fixed Term Deposit - Enjoy A Fixed Rate Of Return https://www.westpac.com.au

    Choose A Term That Suits Your Needs. Lock Your Money Away & Earn A Fixed Rate Of Interest.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, BlackRock’s iShares ETF ad stands out with its focus on Australian equities, while Finder and Westpac emphasize tailored term deposit solutions. ING attracts with high-interest savings, and Mitrade offers comprehensive ASX 200 trading insights.

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