AUS Finance Investing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – AUS

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.52452399
79.47547601
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
perthmint.com 15.01
finder.com.au 6.64
westpac.com.au 5.72
moomoo.com 5.12
nabtrade.com.au 4.48
cmcmarkets.com 4.1
commbank.com.au 3.86
vanguard.com.au 3.69
interactivebrokers.com.au 2.99
commsec.com.au 2.57
others 45.82
  • perthmint.com - 15.01%
  • finder.com.au - 6.64%
  • westpac.com.au - 5.72%
  • moomoo.com - 5.12%
  • nabtrade.com.au - 4.48%
  • cmcmarkets.com - 4.1%
  • commbank.com.au - 3.86%
  • vanguard.com.au - 3.69%
  • interactivebrokers.com.au - 2.99%
  • commsec.com.au - 2.57%
  • others - 45.82%

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Perthmint.com leads with 15.01% click share, followed by others at 45.82%. Finder.com.au holds 6.64%, while Westpac.com.au captures 5.72%.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au moomoo.com webull.com.au interactivebrokers.com.au cmcmarkets.com rabobank.com.au vanguard.com.au nabtrade.com.au plus500.com selfwealth.com.au
2025/12/01 10.56% 6.13% 2.41% 3.3% 2.59% 2.97% 3.45% 1.46% 4.57% 0.92%
2025/12/02 11.23% 6.25% 2.18% 2.36% 4.72% 3.39% 3.24% 1.12% 4.63% 2.55%
2025/12/03 12.18% 5.06% 2.44% 2.55% 2.54% 3.57% 3.72% 1.08% 4.83% 1.78%
2025/12/04 10.5% 6.35% 1.95% 1.77% 4.41% 3.86% 3.69% 1.04% 4.43% 1.37%
2025/12/05 8.4% 7.25% 3.31% 2.59% 5.48% 2.9% 4.16% 0.94% 4.63% 2.46%
2025/12/06 11.35% 7.79% 2.89% 2.07% 4.75% 3.06% 4.24% 1.07% 3.34% 2.21%
2025/12/07 11.42% 8.04% 3.53% 2.47% 4.1% 2.7% 3.64% 1.24% 3.77% 2.18%
2025/12/08 12.1% 8.5% 3.29% 2.81% 5.8% 2.57% 2.95% 1.82% 4.15% 1.61%
2025/12/09 11.99% 7.87% 3.44% 3.33% 5.36% 2.55% 3.33% 1.65% 4.92% 2.48%
2025/12/10 12.78% 9.2% 3.55% 3% 3.58% 2.97% 3.3% 2.55% 3.02% 2.38%
2025/12/11 11.51% 9.15% 4.04% 3.47% 4.09% 2.64% 3.74% 2.81% 3.57% 3.64%
2025/12/12 11.26% 8.8% 3.66% 3.45% 5.39% 2.7% 3.83% 2.41% 5.09% 2.43%
2025/12/13 10.68% 10.7% 3.23% 4.03% 4.43% 2.28% 4.96% 2.27% 2.97% 3.01%
2025/12/14 9.52% 10.7% 3.42% 4.31% 4.11% 2.04% 3.71% 2.19% 5.1% 2.35%
2025/12/15 11.52% 10.08% 3.67% 4.65% 3.6% 2.11% 4% 2.88% 3.38% 2.43%
2025/12/16 11% 9.37% 5.36% 4.51% 4.6% 2.23% 3.09% 3.21% 2.41% 2.5%
2025/12/17 10.63% 9.91% 4.76% 4.25% 6.66% 1.9% 3.57% 3.26% 2.93% 2.35%
2025/12/18 11.26% 10.26% 5.13% 5.97% 4.03% 1.76% 3.57% 3.13% 2.92% 2.01%
2025/12/19 9.42% 10.54% 4.87% 5.72% 4.32% 1.84% 4.39% 3.05% 2.4% 2.52%
2025/12/20 9.57% 11.55% 5.23% 5.64% 4.26% 2.23% 3.35% 2.8% 2.96% 3.01%
2025/12/21 10.17% 11.25% 5.3% 6.85% 4.26% 2.33% 3.07% 2.52% 2.9% 2.64%
2025/12/22 11.8% 11.03% 5.24% 6.27% 4.46% 2.36% 2.34% 3.03% 3.34% 2.49%
2025/12/23 11.22% 12.63% 5.8% 5.96% 3.29% 2.64% 2.06% 2.94% 3.48% 3.63%
2025/12/24 9.87% 12.68% 5.84% 5.6% 4.52% 2.32% 2.09% 2.85% 3.13% 3.08%
2025/12/25 8.2% 12.1% 5.75% 6.69% 4.71% 2.57% 2.45% 2.14% 0.68% 3.05%
2025/12/26 7.58% 12.5% 7.82% 6.41% 6.56% 2.33% 1.96% 2.21% 0.97% 2.66%
2025/12/27 11.95% 12.93% 6.95% 5.35% 4.21% 2.5% 2% 2.02% 0.52% 2.69%
2025/12/28 12.19% 13.83% 6.7% 6.13% 2.58% 2.42% 2.12% 2.25% 0.83% 1.29%
2025/12/29 12.76% 12.3% 6.61% 6.3% 4.78% 2.47% 1.8% 2.11% 0.59% 1.07%
2025/12/30 13.16% 11.97% 6.53% 5.59% 4.04% 2.66% 1.94% 2.32% 1.97% 0.95%
2025/12/31 13.6% 12.92% 7.85% 5.41% 3.98% 2.74% 2.07% 1.78% 1.42% 0.75%
  • finder.com.au
  • moomoo.com
  • webull.com.au
  • interactivebrokers.com.au
  • cmcmarkets.com
  • rabobank.com.au
  • vanguard.com.au
  • nabtrade.com.au
  • plus500.com
  • selfwealth.com.au

Copyright © Adthena. All rights reserved.

In December 2025, finder.com.au led with a steady rise, peaking at 13.60%. Moomoo.com surged mid-month, closing at 12.92%. Webull.com.au and interactivebrokers.com.au showed consistent growth, while plus500.com and selfwealth.com.au declined towards month-end.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 399
2025/12/02 385
2025/12/03 383
2025/12/04 381
2025/12/05 393
2025/12/06 393
2025/12/07 399
2025/12/08 400
2025/12/09 401
2025/12/10 385
2025/12/11 396
2025/12/12 391
2025/12/13 393
2025/12/14 368
2025/12/15 394
2025/12/16 376
2025/12/17 379
2025/12/18 370
2025/12/19 370
2025/12/20 375
2025/12/21 380
2025/12/22 380
2025/12/23 383
2025/12/24 382
2025/12/25 381
2025/12/26 386
2025/12/27 376
2025/12/28 381
2025/12/29 377
2025/12/30 372
2025/12/31 368

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December saw fluctuating advertiser numbers, peaking at 401 on the 9th, then gradually declining to 368 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moomoo.com 2.39%
interactivebrokers.com.au 1.32%
webull.com.au 1.26%
commbank.com.au 1%
westpac.com.au 0.89%
ing.com.au -0.6%
plus500.com -0.72%
binance.com -1.37%
rest.com.au -2.36%
perthmint.com -8.67%

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Moomoo.com surged with a 2.39% click share increase, while perthmint.com faced an 8.67% decline.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date finder.com.au moomoo.com webull.com.au cmcmarkets.com interactivebrokers.com.au rabobank.com.au vanguard.com.au westpac.com.au plus500.com perthmint.com
2025/12/01 11.38% 4.46% 1.33% 1.85% 2.27% 2.91% 3.77% 2.49% 4.06% 6%
2025/12/02 10.66% 5.58% 1.33% 2.89% 1.77% 3.17% 2.99% 2.62% 5.04% 3.79%
2025/12/03 11.21% 4.77% 1.65% 1.58% 2.04% 3.2% 3.29% 3.13% 4.41% 8.45%
2025/12/04 11.14% 4.93% 1.28% 2.41% 1.36% 3.58% 3.19% 4% 3.97% 5.77%
2025/12/05 8.02% 5.76% 2.14% 3.77% 2.13% 2.54% 3.94% 3.26% 4.21% 6.54%
2025/12/06 10.69% 5.64% 1.78% 3.13% 1.44% 2.64% 3.78% 2.78% 3.82% 4.55%
2025/12/07 9.98% 5.58% 2.46% 2.72% 1.65% 2.04% 2.94% 2.8% 3.34% 7.2%
2025/12/08 11.22% 6.01% 2.08% 4.23% 2.11% 2.22% 2.86% 2.62% 4.16% 4.22%
2025/12/09 11.06% 6.48% 2.08% 4.4% 2.33% 2.19% 3.29% 2.27% 5.43% 2.42%
2025/12/10 12.17% 6.88% 1.92% 2.42% 2.22% 2.65% 3.56% 2.1% 2.76% 4.38%
2025/12/11 11% 6.87% 2.64% 3.04% 2.63% 2.21% 3.92% 2.96% 3.03% 1.42%
2025/12/12 10.75% 6.56% 2.41% 4.02% 2.77% 2.44% 3.62% 3.02% 5.51% 1.27%
2025/12/13 10.69% 9.17% 2.25% 2.75% 3.07% 1.92% 5.22% 2.4% 2.66% 2.93%
2025/12/14 8.52% 8.32% 2.08% 3.34% 3.17% 1.72% 3.88% 2.62% 6.59% 7.38%
2025/12/15 10.78% 7.76% 2.39% 3.13% 3.69% 1.85% 4.38% 2.97% 3.08% 3.24%
2025/12/16 10.39% 6.76% 4.56% 3.78% 3.39% 2.01% 3.09% 2.64% 2.53% 4.7%
2025/12/17 9.58% 7.3% 3.27% 5.9% 2.92% 1.76% 3.73% 2.61% 3.06% 5.36%
2025/12/18 10.07% 7.74% 3.32% 2.93% 4.56% 1.66% 3.75% 2.62% 3.39% 3.33%
2025/12/19 8.24% 8.32% 3.49% 3.63% 4.14% 1.9% 4.61% 3.05% 2.05% 3.42%
2025/12/20 8.41% 9.31% 3.66% 4.33% 3.54% 1.93% 3.14% 2.96% 2.89% 4.4%
2025/12/21 9.05% 9.38% 3.69% 4.12% 5.18% 2.17% 2.88% 3.03% 2.89% 5.28%
2025/12/22 10.61% 8.79% 3.24% 3.69% 4.22% 2.25% 2.32% 2.77% 4.19% 5.85%
2025/12/23 9.76% 10.66% 3.93% 3.22% 4.14% 2.62% 2.14% 2.84% 3.87% 2.44%
2025/12/24 8.59% 10.87% 4.06% 4.04% 3.85% 2.35% 2.13% 3.09% 3.56% 2.36%
2025/12/25 6.88% 10.23% 4.04% 3.46% 4.9% 2.78% 2.74% 3.72% 0.5% 0.12%
2025/12/26 6.13% 9.99% 5.98% 6.22% 4.4% 2.48% 2.04% 3.26% 0.55% 0.11%
2025/12/27 11.2% 10.8% 5.12% 4.12% 3.34% 2.54% 2% 3.43% 0.35% 0.07%
2025/12/28 11.27% 12.86% 4.78% 1.85% 4.45% 2.33% 2.29% 3.09% 0.45% 0.08%
2025/12/29 12.26% 9.99% 4.93% 3.63% 4.62% 2.54% 2.07% 2.43% 0.34% 0.08%
2025/12/30 12.97% 9.21% 4.74% 3.67% 3.96% 3% 2.32% 3.1% 2.17% 0.04%
2025/12/31 12.94% 10.49% 6.04% 3.72% 3.55% 2.78% 2.27% 2.17% 1.85% 0.03%
  • finder.com.au
  • moomoo.com
  • webull.com.au
  • cmcmarkets.com
  • interactivebrokers.com.au
  • rabobank.com.au
  • vanguard.com.au
  • westpac.com.au
  • plus500.com
  • perthmint.com

Copyright © Adthena. All rights reserved.

In December 2025, finder.com.au led with fluctuating impressions, peaking at 12.97% on the 30th. moomoo.com saw a steady rise, ending at 10.49%. webull.com.au and cmcmarkets.com showed moderate growth, while plus500.com and perthmint.com experienced significant declines towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month
  1. 1
    Top 5 Savings Accounts 2025 | Up To 5.10% Interest https://www.finder.com.au

    Find The Best Interest Rate For 2025. Up To 5.10% Interest Per Year. 100% Free To Use. $0 Fee, High Interest Savings Account. Find A Better Savings Interest Rate With Finder. Trusted By Millions.

  2. 2
    Interactive Brokers® https://www.interactivebrokers.com.au

    Award Winning Platform — Clients from all over the globe have the ability to invest worldwide at the lowest cost. Take your...

  3. 3
    St.George Fixed Term Deposit - Grow Your Money With Certainty https://www.stgeorge.com.au

    Avoid The Temptation To Dip Into Your Savings. Lock Them Away For A Fixed Term.

  4. 4
    5.10% p.a. For Up To 4 Months - A Bonus Rate Up To 5.10% p.a https://www.ubank.com.au

    Maximise where your savings could go with a big Welcome Bonus Rate from Ubank. Great bonus...

  5. 5
    18-34? Get Up To 5.00% p.a - Westpac Choice & Life Accounts https://www.westpac.com.au › savings › account

    Spend & Save Variable Rate. Eligibility, Savings, Card Purchase Criteria, T&Cs Apply. Cardless Cash.

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In the competitive landscape of Google PPC, Finder.com.au leads with a compelling offer of up to 5.10% interest on savings accounts, emphasizing trust and zero fees. Interactive Brokers highlights global investment at low costs, while St.George promotes financial discipline with fixed-term deposits. Ubank entices with a welcome bonus rate, and Westpac targets young savers with attractive rates and flexible features.

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