US Finance Investing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.4573377736
58.5426622264
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
schwab.com 14.06
fidelity.com 10.8
jmbullion.com 7.99
etrade.com 6
moneymetals.com 5.96
robinhood.com 4.49
nerdwallet.com 3.76
apmex.com 3.61
investor.vanguard.com 2.07
marcus.com 1.77
others 39.49
  • schwab.com - 14.06%
  • fidelity.com - 10.8%
  • jmbullion.com - 7.99%
  • etrade.com - 6%
  • moneymetals.com - 5.96%
  • robinhood.com - 4.49%
  • nerdwallet.com - 3.76%
  • apmex.com - 3.61%
  • investor.vanguard.com - 2.07%
  • marcus.com - 1.77%
  • others - 39.49%

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In the competitive landscape of Google PPC, Schwab leads with 14.06% click share, followed by Fidelity at 10.8%. Notably, ‘others’ collectively dominate with 39.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fidelity.com nerdwallet.com capitalone.com bestmoney.com forbes.com etrade.com schwab.com interactivebrokers.com moneymetals.com marcus.com
2026/06/01 6.03% 8.07% 2.92% 6.61% 3.78% 2.3% 5.05% 1.77% 1.99% 1.66%
2026/06/02 5.68% 9.87% 3.81% 6.51% 5.56% 1.97% 4.72% 1.47% 2.28% 1.84%
2026/06/03 5.59% 9.3% 2.74% 5.58% 4.19% 1.34% 5.14% 1.09% 4.22% 1.65%
2026/06/04 5.59% 12.68% 4.07% 4.55% 5.18% 2.07% 4.75% 1.54% 4.16% 2.26%
2026/06/05 5.34% 15.41% 2.78% 3.67% 5.12% 1.82% 4.6% 1.79% 3.74% 2.93%
2026/06/06 4.93% 13.56% 2.16% 4.16% 4.6% 2.13% 5.47% 2.38% 4.77% 2.93%
2026/06/07 4.84% 12.57% 2.27% 3.85% 4.71% 2.4% 6.05% 2.21% 3.74% 3.32%
2026/06/08 4.98% 12.69% 3.35% 3.98% 6.08% 3.35% 4.44% 1.97% 3.26% 3.8%
2026/06/09 5.28% 7.43% 3.01% 3.88% 5.62% 4.14% 4.51% 2.25% 3.77% 3.78%
2026/06/10 4.79% 8.91% 3.25% 4.89% 5.17% 3.92% 5.16% 3.23% 4.72% 2.71%
2026/06/11 5.29% 8.69% 3.06% 6.35% 6.58% 2.47% 4.7% 2.21% 4.11% 1.89%
2026/06/12 5.49% 8.93% 3.84% 4.65% 5.57% 4.49% 3.83% 2.43% 4.36% 3.72%
2026/06/13 6.85% 7.79% 3.08% 5.03% 4.2% 5.11% 4.72% 2.51% 5.34% 5.44%
2026/06/14 5.75% 8.63% 1.83% 4.15% 5.64% 3.51% 4.67% 3.21% 3.6% 4.31%
2026/06/15 5.72% 9.78% 2.7% 5.41% 4.74% 3.81% 5.25% 2.6% 3.57% 4.66%
2026/06/16 4.98% 9.91% 3.09% 4.86% 5.41% 3.56% 4.22% 3.01% 4.42% 2.89%
2026/06/17 5.43% 7.44% 2.92% 3.7% 3.69% 3.72% 5.1% 3.26% 5.22% 2.92%
2026/06/18 6.37% 5.04% 3.81% 2.59% 3.39% 5.5% 6.14% 3.97% 3.94% 2.99%
2026/06/19 7.55% 5.69% 3.29% 2.62% 3.6% 7.04% 5.54% 3.44% 2.67% 4.24%
2026/06/20 7.63% 7.24% 3.03% 1.74% 2.81% 6.6% 6.38% 4.96% 4.03% 4.11%
2026/06/21 7.94% 8.22% 2.05% 2.59% 2.38% 7.68% 6.35% 6.34% 2.94% 4.29%
2026/06/22 8.04% 7.87% 3.29% 3.94% 3.53% 5.26% 5.3% 2.95% 2.87% 5.46%
2026/06/23 7.79% 6.73% 4.43% 4.64% 3.78% 4.95% 5.71% 2.8% 3.11% 5.16%
2026/06/24 8.82% 8.29% 2.82% 3.37% 3.64% 4.26% 6.37% 3.53% 3.23% 5.01%
2026/06/25 8.24% 6.42% 3.53% 4.28% 3.77% 3.79% 5.3% 3.71% 4.57% 4.99%
2026/06/26 9.1% 5.76% 2.75% 3.75% 3.86% 3.68% 5.33% 6.05% 5.95% 4.54%
2026/06/27 8.44% 6.73% 3.13% 2.81% 3.03% 2.5% 5.36% 8.14% 5.28% 4.03%
2026/06/28 6.86% 6.12% 2.99% 2.97% 2.97% 2.87% 5.18% 5.36% 6.29% 3.56%
2026/06/29 6.33% 7.38% 5.05% 5.66% 4.88% 2.93% 4.65% 4.06% 4.19% 4.21%
2026/06/30 7.19% 6.27% 4.75% 4.62% 4.62% 4.47% 4.34% 3.72% 3.63% 3.57%
  • fidelity.com
  • nerdwallet.com
  • capitalone.com
  • bestmoney.com
  • forbes.com
  • etrade.com
  • schwab.com
  • interactivebrokers.com
  • moneymetals.com
  • marcus.com

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In June 2026, Fidelity’s PPC spend share fluctuated, peaking at 9.10% on the 26th. Nerdwallet led early, reaching 15.41% on the 5th, but declined. Capital One and BestMoney showed moderate stability. Forbes and E*TRADE had varied trends, while Schwab and Interactive Brokers saw gradual increases. MoneyMetals and Marcus had consistent mid-range shares. The month ended with diverse spend shares across advertisers.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1290
2026/06/02 1181
2026/06/03 1274
2026/06/04 1234
2026/06/05 1251
2026/06/06 1231
2026/06/07 1224
2026/06/08 1259
2026/06/09 1217
2026/06/10 1222
2026/06/11 1210
2026/06/12 1208
2026/06/13 1170
2026/06/14 1170
2026/06/15 1161
2026/06/16 1161
2026/06/17 1148
2026/06/18 1103
2026/06/19 1064
2026/06/20 1076
2026/06/21 1056
2026/06/22 1079
2026/06/23 1090
2026/06/24 1037
2026/06/25 1050
2026/06/26 1016
2026/06/27 1030
2026/06/28 1020
2026/06/29 1052
2026/06/30 1016

Copyright © Adthena. All rights reserved.

June began with 1,290 advertisers, peaking early, then steadily declined. By month’s end, advertisers numbered 1,016, marking a significant decrease.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fidelity.com 1.98%
schwab.com 1.96%
jmbullion.com 1%
apmex.com 0.9%
interactivebrokers.com 0.88%
top10goldinvestments.com -0.67%
etrade.com -0.7%
seekingalpha.com -0.72%
investor.vanguard.com -0.88%
nerdwallet.com -2.06%

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In the past month, fidelity.com and schwab.com surged with click share increases of 1.98 and 1.96, respectively. Conversely, nerdwallet.com experienced a decline of -2.06.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date moneymetals.com schwab.com fidelity.com interactivebrokers.com jmbullion.com etrade.com nerdwallet.com forbes.com robinhood.com seekingalpha.com
2026/06/01 4.61% 7.14% 4.85% 3.04% 3.72% 2.41% 4.26% 2.15% 5.07% 3.06%
2026/06/02 5.81% 7.46% 4.64% 1.97% 3.08% 2.23% 5.33% 3.21% 4.67% 2.74%
2026/06/03 9.29% 8.23% 4.34% 1.45% 4.63% 1.62% 4.36% 2.67% 3.06% 4.03%
2026/06/04 8.93% 5.88% 4.34% 2.08% 5.41% 2.23% 8.01% 2.86% 2.15% 3.17%
2026/06/05 7.89% 5.57% 4.05% 2% 6.23% 2.05% 10.73% 2.82% 1.78% 5.89%
2026/06/06 9.24% 6.76% 3.58% 2.69% 5.93% 2.08% 8.85% 2.29% 1.73% 4.47%
2026/06/07 7.43% 8.37% 3.45% 2.71% 4.95% 2.52% 9.12% 2.41% 2.02% 4.97%
2026/06/08 7.07% 8.45% 3.54% 2.38% 4.81% 3.22% 6.73% 3.48% 2.05% 4.92%
2026/06/09 8.59% 6.08% 3.87% 2.36% 5.36% 3.62% 3.81% 3.2% 1.47% 5.21%
2026/06/10 10.17% 8.69% 3.38% 4.36% 4.69% 3.59% 3.85% 2.9% 1.59% 2.96%
2026/06/11 9.22% 8.53% 4.31% 2.9% 3.07% 2.68% 3.98% 3.74% 2.08% 2.97%
2026/06/12 10.17% 4.73% 4.29% 3.2% 5.24% 4.48% 4.27% 3.31% 1.97% 3.96%
2026/06/13 11.94% 7.18% 5.03% 3.64% 6.49% 4.68% 3.77% 2.37% 2.18% 4.02%
2026/06/14 7.55% 7.94% 3.89% 5.59% 6.34% 3.25% 3.49% 3.31% 5.5% 4.21%
2026/06/15 8.08% 7.53% 4.2% 3.31% 8.1% 3.85% 4.46% 2.72% 5.73% 4.3%
2026/06/16 9.81% 6.4% 3.42% 3.61% 9.08% 3.24% 4.21% 3.2% 4.28% 6.7%
2026/06/17 10.87% 7.92% 3.66% 3.47% 8.3% 3.13% 3.13% 2.08% 3% 9.59%
2026/06/18 8.16% 8.24% 4.91% 4.49% 8.99% 3.83% 2.53% 2.32% 3.82% 5.3%
2026/06/19 5.78% 8.54% 5.5% 3.61% 8.66% 5.41% 2.8% 2.18% 2.51% 3.49%
2026/06/20 8.38% 8.53% 5.64% 6.98% 8.71% 4.88% 2.98% 1.87% 1.69% 2.28%
2026/06/21 6.16% 8.67% 6.27% 9.01% 5.52% 5.89% 3.59% 1.67% 1.94% 3.38%
2026/06/22 6.44% 8.05% 6.36% 3.55% 7.69% 4.62% 3.89% 2.2% 2.41% 0.95%
2026/06/23 6.97% 8.64% 5.98% 2.85% 7.47% 4.21% 3.42% 2.34% 1.81% 0.51%
2026/06/24 7.48% 10.28% 7.25% 4.19% 4.25% 3% 3.91% 2.26% 1.85% 0.72%
2026/06/25 10.85% 8.57% 6.39% 4.84% 4.47% 3.35% 3.29% 2.2% 4.1% 1.59%
2026/06/26 12.74% 6.97% 6.75% 7.34% 6.56% 2.44% 2.5% 2.32% 2.74% 0.69%
2026/06/27 10.63% 9.13% 6.6% 9.64% 6.06% 1.7% 2.83% 1.79% 2.81% 1.02%
2026/06/28 12.21% 7.37% 5.07% 5.91% 7.58% 1.94% 2.46% 1.6% 4.06% 1.78%
2026/06/29 9.24% 6.73% 4.97% 5.82% 4.49% 2.68% 3.58% 3.03% 2.06% 2.1%
2026/06/30 9.2% 7.3% 5.95% 4.4% 4.14% 3.37% 3.36% 3.18% 2.81% 2.33%
  • moneymetals.com
  • schwab.com
  • fidelity.com
  • interactivebrokers.com
  • jmbullion.com
  • etrade.com
  • nerdwallet.com
  • forbes.com
  • robinhood.com
  • seekingalpha.com

Copyright © Adthena. All rights reserved.

In June 2026, moneymetals.com saw a fluctuating impression share, peaking at 12.74% on the 26th. Schwab.com maintained a steady presence, while fidelity.com gradually increased. Interactivebrokers.com spiked mid-month, and jmbullion.com showed consistent growth. Etrade.com and nerdwallet.com had varied trends, with forbes.com and robinhood.com experiencing minor fluctuations. Seekingalpha.com ended with a slight rise.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    2026 Roth Conversion Rules | A Guide For $1M+ Portfolios https://www.fisherinvestments.com

    Learn how you could avoid costly mistakes with Roth IRA conversions. Get the guide now!

  2. 2
    How Much Is Silver Price Today - Current Silver Price https://www.jmbullion.com › silver › current-price

    Check current silver prices and recent spot updates before you buy.

  3. 3
    Marcus by Goldman Sachs® | Special CD Offer: 4.00% APY https://www.marcus.com › high_yield_cd › 14_month

    4.00% APY 14M CD Term Length. Offer expires 7/28/26. Goldman Sachs Bank USA. Member FDIC.

  4. 4
    See Today's Silver Spot Price - Money Metals Exchange https://www.moneymetals.com

    Buy Silver Rounds & Coins with Money Metals Exchange, The Most Trusted in the Industry.

  5. 5
    10 Best Silver Dealers of 2026 - Silver Price Today Per Ounce - 2026 https://www.top10goldinvestments.com › buygold › silver

    Compare the Best Silver Companies & Learn How to Buy Silver in 2026. Silver Price Today Per Ounce

Copyright © Adthena. All rights reserved.

In the competitive world of finance and investing, Fisher Investments stands out with its guide on Roth IRA conversions, targeting high-net-worth individuals. Meanwhile, JM Bullion and Money Metals Exchange captivate silver investors with real-time price updates and trusted purchasing options. Marcus by Goldman Sachs entices savers with a special CD offer, while Top 10 Gold Investments provides a comprehensive comparison of silver dealers, ensuring informed investment decisions.

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