Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 64.0200516912 |
| 35.9799483088 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| fidelity.com | 10.2 |
| schwab.com | 10.03 |
| etrade.com | 6.28 |
| jmbullion.com | 6.16 |
| moneymetals.com | 4.65 |
| interactivebrokers.com | 3.77 |
| apmex.com | 3.73 |
| robinhood.com | 3.58 |
| nerdwallet.com | 2.81 |
| bankrate.com | 2.63 |
| others | 46.16 |
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In the finance PPC landscape, Fidelity and Schwab lead with 10.2% and 10.03% click shares, respectively. E*TRADE and JM Bullion follow closely. Notably, ‘others’ dominate with 46.16%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | forex.com | capitalone.com | schwab.com | fidelity.com | bankrate.com | nerdwallet.com | moneymetals.com | forbes.com | interactivebrokers.com | sofi.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 3.94% | 3.09% | 2.76% | 5.57% | 4.29% | 7.82% | 4.61% | 5.16% | 13.4% | 2% |
| 2026/10/02 | 3.81% | 2.57% | 2.59% | 6.29% | 4.85% | 7.63% | 5.22% | 4.97% | 11.27% | 1.73% |
| 2026/10/03 | 3.7% | 2.47% | 3.5% | 6.61% | 2.91% | 9.43% | 4.17% | 5.15% | 10.59% | 2.47% |
| 2026/10/04 | 3.75% | 2.3% | 3.74% | 6.78% | 3.96% | 7.26% | 3.9% | 4.84% | 10.52% | 1.27% |
| 2026/10/05 | 4.09% | 1.93% | 2.59% | 5.87% | 4.47% | 8.52% | 3.43% | 6.24% | 11.9% | 3.03% |
| 2026/10/06 | 3.65% | 2.72% | 2.65% | 7.04% | 3.12% | 8.21% | 3.64% | 6.55% | 9.9% | 2.73% |
| 2026/10/07 | 3.86% | 2.8% | 3.06% | 7.15% | 3.79% | 7.1% | 3.46% | 6.49% | 8.53% | 3.22% |
| 2026/10/08 | 4.19% | 2.24% | 3.42% | 6.45% | 3.84% | 8.17% | 3.6% | 5.5% | 8.43% | 2.78% |
| 2026/10/09 | 4.07% | 2.25% | 2.76% | 6.61% | 4.58% | 7.79% | 3.83% | 5.37% | 8.91% | 2.75% |
| 2026/10/10 | 3.89% | 2.36% | 3.17% | 4.96% | 4.85% | 7.18% | 2.84% | 5.53% | 10.66% | 2.76% |
| 2026/10/11 | 3.93% | 2.3% | 2.84% | 5.54% | 3.56% | 6.46% | 1.83% | 4.81% | 10.34% | 2.72% |
| 2026/10/12 | 4.27% | 2.66% | 3.31% | 5.75% | 3.94% | 5.9% | 1.96% | 4.99% | 7.96% | 2.24% |
| 2026/10/13 | 4.5% | 2.84% | 3.39% | 6.05% | 3.52% | 6.89% | 2.59% | 5.71% | 7.51% | 3.18% |
| 2026/10/14 | 4.8% | 3.06% | 3.65% | 5.86% | 3.98% | 5.03% | 1.57% | 5.98% | 7.14% | 2.59% |
| 2026/10/15 | 4.3% | 3.16% | 3.62% | 5.47% | 4.17% | 5.25% | 2.53% | 5.11% | 7.58% | 2.71% |
| 2026/10/16 | 4.07% | 3.3% | 4.41% | 5.93% | 3.67% | 5.49% | 2.91% | 5.34% | 6.21% | 3.13% |
| 2026/10/17 | 3.98% | 3.1% | 4.82% | 6.06% | 3.38% | 6.28% | 3.66% | 5.35% | 4.54% | 3.08% |
| 2026/10/18 | 4.09% | 2.73% | 4.79% | 5.7% | 2.96% | 5.17% | 4.46% | 4.64% | 3.86% | 4.26% |
| 2026/10/19 | 4.79% | 3.32% | 4.13% | 5.7% | 3.45% | 5.06% | 4.78% | 5.06% | 3.24% | 3.78% |
| 2026/10/20 | 4.44% | 3.5% | 4.4% | 6.61% | 4.15% | 4.21% | 3.81% | 5.29% | 2.23% | 3.4% |
| 2026/10/21 | 3.9% | 3.44% | 4.82% | 6.53% | 3.68% | 5.76% | 2.7% | 6.82% | 3.82% | 3.93% |
| 2026/10/22 | 4.03% | 2.61% | 4.04% | 5.96% | 3.58% | 4.69% | 3.92% | 5.36% | 5.53% | 3.38% |
| 2026/10/23 | 4.34% | 2.93% | 4.32% | 5.46% | 3.34% | 4.9% | 3.4% | 4.51% | 5.8% | 2.99% |
| 2026/10/24 | 3.87% | 2.49% | 4.88% | 5.3% | 2.73% | 4.21% | 2.86% | 4.18% | 5.03% | 2.39% |
| 2026/10/25 | 3.72% | 2.92% | 5.81% | 6.33% | 2.99% | 4.08% | 3.11% | 4.78% | 4.79% | 3.96% |
| 2026/10/26 | 3.14% | 3.64% | 4.43% | 5.75% | 3.22% | 4.45% | 3.03% | 5.24% | 4.39% | 3.36% |
| 2026/10/27 | 3.54% | 4.29% | 5.11% | 6.01% | 3.37% | 4.99% | 2.54% | 4.85% | 4.29% | 3.65% |
| 2026/10/28 | 4% | 3.79% | 5.38% | 6.84% | 3.18% | 5.24% | 3.09% | 4.57% | 4.51% | 3.75% |
| 2026/10/29 | 3.97% | 3.8% | 5.03% | 6.5% | 3.15% | 5.09% | 3.4% | 4.46% | 4.28% | 2.87% |
| 2026/10/30 | 4.33% | 4.22% | 6.08% | 6.83% | 3.5% | 4.88% | 3.53% | 4.38% | 4.35% | 2.57% |
| 2026/10/31 | 6.43% | 5.7% | 5.57% | 4.55% | 4.05% | 3.79% | 3.77% | 3.47% | 3.22% | 2.02% |
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In October 2026, interactivebrokers.com led with a peak spend share of 13.4% on the 1st, while forex.com surged to 6.43% by month’s end. Fidelity.com maintained strong performance, peaking at 7.15% mid-month.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 910 |
| 2026/10/02 | 938 |
| 2026/10/03 | 911 |
| 2026/10/04 | 913 |
| 2026/10/05 | 904 |
| 2026/10/06 | 885 |
| 2026/10/07 | 902 |
| 2026/10/08 | 921 |
| 2026/10/09 | 940 |
| 2026/10/10 | 917 |
| 2026/10/11 | 915 |
| 2026/10/12 | 911 |
| 2026/10/13 | 932 |
| 2026/10/14 | 946 |
| 2026/10/15 | 929 |
| 2026/10/16 | 922 |
| 2026/10/17 | 905 |
| 2026/10/18 | 903 |
| 2026/10/19 | 916 |
| 2026/10/20 | 913 |
| 2026/10/21 | 928 |
| 2026/10/22 | 912 |
| 2026/10/23 | 905 |
| 2026/10/24 | 934 |
| 2026/10/25 | 947 |
| 2026/10/26 | 973 |
| 2026/10/27 | 976 |
| 2026/10/28 | 960 |
| 2026/10/29 | 934 |
| 2026/10/30 | 944 |
| 2026/10/31 | 929 |
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October saw a dynamic rise in distinct advertisers, starting at 910 and peaking at 976. The month concluded with a robust 929, showcasing a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Schwab.com surged with a 5.09% click share increase, while interactivebrokers.com dropped by 2.91%. Moneymetals.com and yahoo.com saw modest gains, contrasting with declines for apmex.com and jmbullion.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | moneymetals.com | schwab.com | fidelity.com | capitalone.com | interactivebrokers.com | etrade.com | forbes.com | sofi.com | nerdwallet.com | jmbullion.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 9.97% | 4.03% | 4.3% | 2.03% | 15.41% | 1.8% | 4.02% | 1.52% | 4.25% | 4.3% |
| 2026/10/02 | 9.96% | 3.62% | 5.01% | 1.71% | 13.74% | 1.61% | 3.58% | 1.47% | 4.23% | 4.74% |
| 2026/10/03 | 8.04% | 4.53% | 5.37% | 1.71% | 12.9% | 1.92% | 3.84% | 2.26% | 5.54% | 5.3% |
| 2026/10/04 | 6.84% | 4.48% | 5.18% | 1.61% | 13.91% | 2.63% | 3.77% | 1.22% | 4.08% | 5.96% |
| 2026/10/05 | 6.52% | 3.15% | 5.2% | 1.49% | 13.39% | 1.58% | 5.67% | 3.21% | 4.66% | 4.7% |
| 2026/10/06 | 6.81% | 3.79% | 5.63% | 2.05% | 11.27% | 2.63% | 5.18% | 2.24% | 4.93% | 4.66% |
| 2026/10/07 | 6.81% | 3.53% | 5.63% | 2.15% | 10% | 2.68% | 4.76% | 2.63% | 3.87% | 5.29% |
| 2026/10/08 | 6.77% | 4.02% | 5.66% | 1.68% | 11.21% | 2.28% | 4.42% | 2.83% | 4.6% | 4.65% |
| 2026/10/09 | 7.5% | 3.31% | 5.43% | 1.74% | 10.55% | 2.2% | 4.44% | 2.6% | 4.2% | 5.09% |
| 2026/10/10 | 5.67% | 4.64% | 3.85% | 1.68% | 12.45% | 2.86% | 4.43% | 2.34% | 3.92% | 5.12% |
| 2026/10/11 | 3.4% | 4.24% | 4.58% | 1.74% | 12.47% | 2.91% | 3.74% | 2.18% | 3.55% | 4.06% |
| 2026/10/12 | 3.62% | 4.29% | 4.74% | 2.05% | 9.62% | 3.35% | 3.93% | 1.9% | 3.27% | 4.24% |
| 2026/10/13 | 5.11% | 4.09% | 5.15% | 2.17% | 8.69% | 3.51% | 4.9% | 2.91% | 3.62% | 3.63% |
| 2026/10/14 | 3.2% | 5.13% | 4.95% | 2.39% | 8.34% | 3.32% | 5.12% | 3% | 2.73% | 3.51% |
| 2026/10/15 | 4.84% | 4.8% | 4.56% | 2.45% | 8.96% | 2.88% | 4.03% | 2.45% | 2.68% | 3.98% |
| 2026/10/16 | 5.73% | 6.33% | 4.76% | 2.52% | 7.19% | 3.23% | 4% | 3.55% | 3.08% | 5.33% |
| 2026/10/17 | 7.14% | 5.81% | 4.58% | 2.28% | 5.95% | 4.14% | 4.16% | 2.62% | 3.29% | 5.13% |
| 2026/10/18 | 8.55% | 6.57% | 4.49% | 1.96% | 3.95% | 4.25% | 3.55% | 4.58% | 2.72% | 6.36% |
| 2026/10/19 | 9.2% | 5.98% | 4.91% | 2.48% | 3.27% | 3.64% | 4.5% | 4.4% | 2.71% | 5.03% |
| 2026/10/20 | 7.51% | 6.07% | 5.42% | 2.63% | 2.14% | 3.18% | 4.37% | 3.22% | 2.19% | 6.21% |
| 2026/10/21 | 5.12% | 7.53% | 5.29% | 2.61% | 4.04% | 1.73% | 5.56% | 4.32% | 3% | 5.24% |
| 2026/10/22 | 7.49% | 5.72% | 5.1% | 2% | 4.99% | 1.93% | 3.98% | 3.05% | 2.41% | 5.71% |
| 2026/10/23 | 6.29% | 5.95% | 4.48% | 2.2% | 4.77% | 1.97% | 4.32% | 2.87% | 2.52% | 4.68% |
| 2026/10/24 | 5.26% | 6.5% | 4.37% | 1.76% | 4.16% | 2.63% | 3.33% | 2.9% | 2.06% | 3.76% |
| 2026/10/25 | 6.39% | 8.52% | 4.94% | 2.18% | 4.93% | 2.24% | 3.58% | 3.56% | 2.09% | 3.28% |
| 2026/10/26 | 6.12% | 6.18% | 4.57% | 2.7% | 3.51% | 1.84% | 4.09% | 3.57% | 2.16% | 3.18% |
| 2026/10/27 | 5.36% | 7.64% | 5.11% | 3.4% | 3.87% | 1.66% | 4.12% | 2.79% | 2.64% | 2.57% |
| 2026/10/28 | 7.06% | 8.16% | 5.02% | 3.01% | 3.98% | 1.66% | 3.92% | 3.27% | 2.73% | 2.89% |
| 2026/10/29 | 7.56% | 6.91% | 5.56% | 3.09% | 3.68% | 2.43% | 3.87% | 2.36% | 2.71% | 3.16% |
| 2026/10/30 | 8.22% | 8.11% | 5.18% | 3.4% | 5.06% | 1.85% | 3.54% | 2.43% | 2.26% | 2.03% |
| 2026/10/31 | 8.31% | 8.04% | 4.88% | 4.38% | 3.51% | 2.85% | 2.8% | 2.06% | 1.9% | 1.88% |
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In October 2026, moneymetals.com started strong but dipped mid-month, recovering slightly by month’s end. Schwab.com showed a steady rise, peaking late. Fidelity.com maintained a consistent presence. Capitalone.com gradually increased, ending with a notable rise. Interactivebrokers.com saw a decline, stabilizing towards the end. Etrade.com fluctuated, finishing with a slight increase. Forbes.com experienced ups and downs, ending lower. Sofi.com had a mid-month peak, then declined. Nerdwallet.com decreased steadily. Jmbullion.com started high, declining throughout.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Money Metals Exchange — Buy Silver Rounds & Coins with Money Metals Exchange, The Most Trusted in the Industry.
Schwab - Investing, Trading, Banking, Advice. All Your Investing Needs In One Place. At Schwab, How You Invest Is Your Choice, Not Ours. Invest On Your...
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In the competitive world of finance, Direxion’s ad targets NVDA enthusiasts with a bold leveraged ETF offering, highlighting potential volatility. Interactive Brokers emphasizes cost efficiency and global access, appealing to savvy traders. Marcus by Goldman Sachs attracts with high-yield CD rates, promising secure returns. Money Metals Exchange builds trust with its silver offerings, while Schwab promotes comprehensive investment choices, empowering investors with flexibility.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
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How to use the US Finance Investing October 2026 Report
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Data within the US Finance Investing October 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Finance Investing October 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Finance Investing October 2026 Report aggregates data from across both device types and Google Shopping.
The US Finance Investing October 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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