US Finance Investing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.5273120819
50.4726879181
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 3%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fidelity.com 11.73
schwab.com 11.24
jmbullion.com 8.54
etrade.com 6.77
moneymetals.com 5.91
apmex.com 4.87
nerdwallet.com 3.5
forex.com 3.41
robinhood.com 2.89
interactivebrokers.com 2.05
others 39.09
  • fidelity.com - 11.73%
  • schwab.com - 11.24%
  • jmbullion.com - 8.54%
  • etrade.com - 6.77%
  • moneymetals.com - 5.91%
  • apmex.com - 4.87%
  • nerdwallet.com - 3.5%
  • forex.com - 3.41%
  • robinhood.com - 2.89%
  • interactivebrokers.com - 2.05%
  • others - 39.09%

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In the competitive finance PPC landscape, Fidelity leads with 11.73% click share, closely followed by Schwab at 11.24%. Others collectively dominate with 39.09%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nerdwallet.com fidelity.com bestmoney.com forbes.com schwab.com forex.com jmbullion.com moneymetals.com marcus.com interactivebrokers.com
2026/07/01 6.27% 6.5% 4.8% 6.31% 4.42% 9.61% 1.88% 3.19% 3.51% 3.55%
2026/07/02 7.61% 6.7% 3.42% 5.67% 4.22% 7.67% 1.68% 3.08% 3.31% 4.8%
2026/07/03 9.56% 7.22% 2.81% 4.51% 5% 5.94% 3.28% 3.79% 3.47% 4.5%
2026/07/04 6.99% 7.49% 2.34% 3.21% 4.76% 5.11% 4.9% 4.81% 2.73% 5.43%
2026/07/05 7.48% 7.09% 2.81% 4.4% 5.33% 6.47% 4.57% 3.53% 3.49% 6.16%
2026/07/06 8.51% 6.49% 4.14% 6.63% 3.88% 7.99% 2.08% 2.52% 3.81% 5.14%
2026/07/07 8.55% 6.56% 3.56% 5.8% 3.54% 8.08% 2.33% 4.07% 3.67% 3.63%
2026/07/08 10.38% 5.46% 3.65% 5.87% 3.33% 8.92% 2.02% 4.38% 3.53% 3.45%
2026/07/09 10.28% 6.05% 3.65% 7.66% 3.13% 6.39% 2.55% 2.26% 3.6% 4.19%
2026/07/10 9.39% 6.52% 2.97% 6.62% 5.07% 3.56% 3.64% 4.31% 3.07% 3.73%
2026/07/11 6.26% 6.17% 2.75% 3.79% 5.27% 5.77% 5.32% 4.17% 2.63% 4.32%
2026/07/12 4.74% 5.77% 2.99% 3.21% 5.71% 6.83% 4.96% 4.71% 2.56% 8.35%
2026/07/13 7.86% 5.74% 3.25% 4.63% 4.83% 6.91% 2.98% 3.09% 3.1% 3.72%
2026/07/14 8.43% 6.68% 3.04% 6.08% 5.88% 7.38% 2.58% 3.6% 3.62% 2.87%
2026/07/15 6.78% 6.64% 2.88% 4.04% 7.29% 6.46% 2.89% 4.29% 3.3% 3.15%
2026/07/16 5.97% 5.37% 2.99% 5.8% 4.77% 9.09% 1.34% 3% 3.57% 3.45%
2026/07/17 8.2% 5.25% 2.94% 8.57% 4.38% 9.14% 1.14% 3.04% 3.45% 2.6%
2026/07/18 8.38% 5.63% 2.18% 5.43% 5.47% 8.69% 2.84% 4.13% 3.31% 2.51%
2026/07/19 6.47% 6.29% 1.63% 4.42% 4.27% 9.09% 2.27% 4.38% 3.73% 3.45%
2026/07/20 11.94% 3.76% 1.43% 5.57% 3.64% 10.35% 0.96% 3.54% 3.12% 3.25%
2026/07/21 8.37% 6.63% 3.02% 6.06% 5.83% 7.32% 2.56% 3.58% 3.59% 2.85%
2026/07/22 7.88% 7.29% 2.68% 5.98% 4.56% 7.72% 3.03% 2.72% 3.16% 3.72%
2026/07/23 8.08% 7.35% 2.95% 5.87% 5.29% 7.28% 3.08% 3.54% 3.01% 2.76%
2026/07/24 8.73% 6.66% 2.95% 6.7% 4.55% 7.83% 2.7% 3.49% 2.48% 3.1%
2026/07/25 6.57% 6.43% 3.13% 4.6% 5.36% 9.31% 3.18% 4.21% 2.69% 4.16%
2026/07/26 7.62% 6.11% 2.68% 4.99% 4.25% 9.01% 2.58% 3.73% 2.86% 3.52%
2026/07/27 6.6% 6% 4.84% 6.49% 4.68% 7.32% 2.39% 3.72% 2.55% 2.93%
2026/07/28 8.35% 5.38% 3.75% 4.93% 4.48% 8.03% 3.13% 3.76% 2.65% 3.72%
2026/07/29 6.49% 5.79% 3.8% 4.84% 4.87% 7.99% 2.98% 4.09% 2.99% 4.55%
2026/07/30 7.16% 5.82% 4.72% 5.86% 3.95% 8.21% 3.37% 4% 2.47% 3.71%
2026/07/31 13.9% 8.54% 5.77% 4.99% 4.36% 3.79% 3.18% 2.71% 2.59% 2.42%
  • nerdwallet.com
  • fidelity.com
  • bestmoney.com
  • forbes.com
  • schwab.com
  • forex.com
  • jmbullion.com
  • moneymetals.com
  • marcus.com
  • interactivebrokers.com

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Nerdwallet.com surged to 13.90% on July 31, leading the month. Fidelity.com ended strong at 8.54%, while bestmoney.com climbed to 5.77%. Forex.com peaked mid-month, closing at 3.79%.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1018
2026/07/02 1043
2026/07/03 1040
2026/07/04 1058
2026/07/05 1078
2026/07/06 1074
2026/07/07 1047
2026/07/08 1033
2026/07/09 1008
2026/07/10 1034
2026/07/11 1011
2026/07/12 1020
2026/07/13 1029
2026/07/14 1007
2026/07/15 1013
2026/07/16 1011
2026/07/17 1001
2026/07/18 977
2026/07/19 966
2026/07/20 957
2026/07/21 1007
2026/07/22 1118
2026/07/23 1093
2026/07/24 1114
2026/07/25 1128
2026/07/26 1150
2026/07/27 1083
2026/07/28 1077
2026/07/29 1089
2026/07/30 1087
2026/07/31 1060

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July saw a dynamic shift in advertisers, starting at 1,018 and peaking at 1,150. The month concluded with 1,060 advertisers, reflecting a vibrant market.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
forex.com 0.54%
plus500.com 0.27%
moneymetals.com 0.24%
sofi.com 0.23%
bankrate.com 0.2%
jmbullion.com -0.22%
apmex.com -0.36%
chase.com -0.4%
interactivebrokers.com -0.49%
schwab.com -0.83%

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Forex.com surged with a 0.54 increase, while Schwab.com dropped by 0.83.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date jmbullion.com moneymetals.com schwab.com nerdwallet.com fidelity.com forbes.com interactivebrokers.com etrade.com sofi.com marcus.com
2026/07/01 5.04% 8.54% 7.33% 3.58% 5.79% 3.68% 4.26% 3.23% 1.56% 2.92%
2026/07/02 4.19% 8.2% 4.89% 3.96% 7.01% 3.39% 5.88% 2.12% 1.41% 2.66%
2026/07/03 7.72% 9.5% 6.27% 4.59% 5.97% 2.59% 5.24% 3.58% 0.98% 2.63%
2026/07/04 10.12% 10.6% 5.85% 3.32% 6.08% 1.6% 6.47% 3.52% 0.94% 1.95%
2026/07/05 10.65% 8.32% 6.76% 3.66% 6.2% 2.49% 8.4% 3.49% 1.21% 2.59%
2026/07/06 5.25% 6.94% 5.25% 4.96% 5.56% 4.42% 6.88% 3.63% 2.04% 3.21%
2026/07/07 5.41% 10.06% 4.72% 4.48% 6.21% 3.35% 4.33% 2.73% 2% 2.9%
2026/07/08 5.1% 11.38% 3.42% 5.35% 4.82% 3.59% 3.72% 3.77% 1.81% 2.8%
2026/07/09 6.43% 5.73% 3.89% 6.19% 5.26% 4.58% 4.88% 3.07% 2.59% 2.91%
2026/07/10 7.83% 10% 5.11% 4.48% 5.66% 4.44% 4.32% 2.39% 3.04% 2.27%
2026/07/11 10.96% 9.59% 5.86% 3.04% 4.39% 2.56% 4.25% 3.46% 3.58% 1.91%
2026/07/12 9.37% 9.76% 5.58% 2.4% 6.08% 1.66% 9.96% 3.3% 1.88% 1.76%
2026/07/13 7.43% 7.21% 5.97% 4.22% 4.48% 2.9% 4.06% 3.11% 2.78% 2.35%
2026/07/14 6.74% 9.05% 8.1% 4.45% 5.66% 3.89% 3.01% 3.11% 2.81% 2.85%
2026/07/15 7.03% 10.43% 11.64% 3.77% 5.03% 2.65% 2.67% 2.05% 1.94% 2.5%
2026/07/16 3.73% 7.41% 6.77% 3.3% 4.61% 3.33% 4.28% 2.32% 2.28% 2.95%
2026/07/17 3.84% 8.52% 7.23% 4.52% 5.37% 5.38% 3.09% 2.47% 3.21% 3.06%
2026/07/18 7.77% 10.93% 5.44% 4.39% 4.5% 3.75% 3% 2.43% 3.62% 2.78%
2026/07/19 6.31% 11.41% 5.31% 3.46% 4.83% 2.7% 3.67% 2.42% 3.86% 2.92%
2026/07/20 2.58% 10.41% 4.76% 5.69% 3.31% 3.86% 3.98% 3.55% 3.16% 2.86%
2026/07/21 6.74% 9.05% 8.1% 4.45% 5.66% 3.89% 3.01% 3.11% 2.81% 2.85%
2026/07/22 7.67% 7.23% 5.64% 4.53% 5.18% 3.53% 4.21% 2.93% 2.5% 2.53%
2026/07/23 7.87% 9.1% 6.54% 3.94% 5.43% 3.92% 3.37% 2.9% 3.41% 2.43%
2026/07/24 6.84% 9.69% 6.32% 3.86% 4.72% 4.07% 3.96% 3.06% 2.55% 2.03%
2026/07/25 7.55% 10.72% 7.54% 3.33% 4.38% 2.56% 4.65% 3.38% 2.54% 2.03%
2026/07/26 6.42% 9.95% 5.21% 4.2% 4.56% 3.66% 3.72% 2.27% 3.33% 2.28%
2026/07/27 5.97% 10.38% 5.24% 3.94% 4.3% 3.92% 3.21% 3.46% 2.05% 2.11%
2026/07/28 7.21% 9.68% 5.43% 4.14% 4.12% 2.91% 3.98% 2.93% 2.76% 2.12%
2026/07/29 7.07% 9.73% 5.74% 3.12% 4.4% 3.08% 5.93% 2.86% 2.81% 2.38%
2026/07/30 8.23% 10.3% 4.56% 3.59% 4.89% 3.19% 4.19% 3.02% 2.61% 1.94%
2026/07/31 8.17% 7.28% 6.39% 5.9% 5.77% 3.26% 3.08% 2.88% 2.39% 2.08%
  • jmbullion.com
  • moneymetals.com
  • schwab.com
  • nerdwallet.com
  • fidelity.com
  • forbes.com
  • interactivebrokers.com
  • etrade.com
  • sofi.com
  • marcus.com

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In July 2026, moneymetals.com led with consistent high impressions, peaking mid-month. jmbullion.com showed fluctuations, while schwab.com surged mid-month. By month’s end, moneymetals.com maintained dominance, with others stabilizing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    Trade With FOREX.com | No. 1 FX Broker In The US* https://www.forex.com

    Open An Account And Start Trading Forex Like A Pro Today With The #1 US FX Broker*

  2. 2
    How Much Is Silver Price Today - Current Silver Price https://www.jmbullion.com › silver › current-price

    Check current silver prices and recent spot updates before you buy.

  3. 3
    Marcus by Goldman Sachs® - Special CD Term Length https://www.marcus.com › high_yield_cd › 14_month

    4.10% APY 14M CD Term Length. Offer expires 7/28/26. Goldman Sachs Bank USA. Member FDIC.

  4. 4
    See Today's Silver Spot Price | Money Metals Exchange https://www.moneymetals.com

    Buy Silver Rounds & Coins with Money Metals Exchange, The Most Trusted in the Industry.

  5. 5
    Best S&p 500 Today https://www.seekingalpha.com › stockmarket › news

    Your Source For Market News — From Earnings to Fed News—Get the Market's Pulse with Seeking Alpha's Real-Time Coverage.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, top advertisers like FOREX.com and Marcus by Goldman Sachs captivate with promises of expertise and high returns. FOREX.com highlights its status as the leading US FX broker, while Marcus offers an enticing 4.10% APY on CDs. Meanwhile, JM Bullion and Money Metals Exchange focus on transparency and trust in silver trading, and Seeking Alpha provides real-time market insights.

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