US Finance Investing - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 64.0200516912
35.9799483088
64%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 3%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fidelity.com 10.2
schwab.com 10.03
etrade.com 6.28
jmbullion.com 6.16
moneymetals.com 4.65
interactivebrokers.com 3.77
apmex.com 3.73
robinhood.com 3.58
nerdwallet.com 2.81
bankrate.com 2.63
others 46.16
  • fidelity.com - 10.2%
  • schwab.com - 10.03%
  • etrade.com - 6.28%
  • jmbullion.com - 6.16%
  • moneymetals.com - 4.65%
  • interactivebrokers.com - 3.77%
  • apmex.com - 3.73%
  • robinhood.com - 3.58%
  • nerdwallet.com - 2.81%
  • bankrate.com - 2.63%
  • others - 46.16%

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In the finance PPC landscape, Fidelity and Schwab lead with 10.2% and 10.03% click shares, respectively. E*TRADE and JM Bullion follow closely. Notably, ‘others’ dominate with 46.16%.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date forex.com capitalone.com schwab.com fidelity.com bankrate.com nerdwallet.com moneymetals.com forbes.com interactivebrokers.com sofi.com
2026/10/01 3.94% 3.09% 2.76% 5.57% 4.29% 7.82% 4.61% 5.16% 13.4% 2%
2026/10/02 3.81% 2.57% 2.59% 6.29% 4.85% 7.63% 5.22% 4.97% 11.27% 1.73%
2026/10/03 3.7% 2.47% 3.5% 6.61% 2.91% 9.43% 4.17% 5.15% 10.59% 2.47%
2026/10/04 3.75% 2.3% 3.74% 6.78% 3.96% 7.26% 3.9% 4.84% 10.52% 1.27%
2026/10/05 4.09% 1.93% 2.59% 5.87% 4.47% 8.52% 3.43% 6.24% 11.9% 3.03%
2026/10/06 3.65% 2.72% 2.65% 7.04% 3.12% 8.21% 3.64% 6.55% 9.9% 2.73%
2026/10/07 3.86% 2.8% 3.06% 7.15% 3.79% 7.1% 3.46% 6.49% 8.53% 3.22%
2026/10/08 4.19% 2.24% 3.42% 6.45% 3.84% 8.17% 3.6% 5.5% 8.43% 2.78%
2026/10/09 4.07% 2.25% 2.76% 6.61% 4.58% 7.79% 3.83% 5.37% 8.91% 2.75%
2026/10/10 3.89% 2.36% 3.17% 4.96% 4.85% 7.18% 2.84% 5.53% 10.66% 2.76%
2026/10/11 3.93% 2.3% 2.84% 5.54% 3.56% 6.46% 1.83% 4.81% 10.34% 2.72%
2026/10/12 4.27% 2.66% 3.31% 5.75% 3.94% 5.9% 1.96% 4.99% 7.96% 2.24%
2026/10/13 4.5% 2.84% 3.39% 6.05% 3.52% 6.89% 2.59% 5.71% 7.51% 3.18%
2026/10/14 4.8% 3.06% 3.65% 5.86% 3.98% 5.03% 1.57% 5.98% 7.14% 2.59%
2026/10/15 4.3% 3.16% 3.62% 5.47% 4.17% 5.25% 2.53% 5.11% 7.58% 2.71%
2026/10/16 4.07% 3.3% 4.41% 5.93% 3.67% 5.49% 2.91% 5.34% 6.21% 3.13%
2026/10/17 3.98% 3.1% 4.82% 6.06% 3.38% 6.28% 3.66% 5.35% 4.54% 3.08%
2026/10/18 4.09% 2.73% 4.79% 5.7% 2.96% 5.17% 4.46% 4.64% 3.86% 4.26%
2026/10/19 4.79% 3.32% 4.13% 5.7% 3.45% 5.06% 4.78% 5.06% 3.24% 3.78%
2026/10/20 4.44% 3.5% 4.4% 6.61% 4.15% 4.21% 3.81% 5.29% 2.23% 3.4%
2026/10/21 3.9% 3.44% 4.82% 6.53% 3.68% 5.76% 2.7% 6.82% 3.82% 3.93%
2026/10/22 4.03% 2.61% 4.04% 5.96% 3.58% 4.69% 3.92% 5.36% 5.53% 3.38%
2026/10/23 4.34% 2.93% 4.32% 5.46% 3.34% 4.9% 3.4% 4.51% 5.8% 2.99%
2026/10/24 3.87% 2.49% 4.88% 5.3% 2.73% 4.21% 2.86% 4.18% 5.03% 2.39%
2026/10/25 3.72% 2.92% 5.81% 6.33% 2.99% 4.08% 3.11% 4.78% 4.79% 3.96%
2026/10/26 3.14% 3.64% 4.43% 5.75% 3.22% 4.45% 3.03% 5.24% 4.39% 3.36%
2026/10/27 3.54% 4.29% 5.11% 6.01% 3.37% 4.99% 2.54% 4.85% 4.29% 3.65%
2026/10/28 4% 3.79% 5.38% 6.84% 3.18% 5.24% 3.09% 4.57% 4.51% 3.75%
2026/10/29 3.97% 3.8% 5.03% 6.5% 3.15% 5.09% 3.4% 4.46% 4.28% 2.87%
2026/10/30 4.33% 4.22% 6.08% 6.83% 3.5% 4.88% 3.53% 4.38% 4.35% 2.57%
2026/10/31 6.43% 5.7% 5.57% 4.55% 4.05% 3.79% 3.77% 3.47% 3.22% 2.02%
  • forex.com
  • capitalone.com
  • schwab.com
  • fidelity.com
  • bankrate.com
  • nerdwallet.com
  • moneymetals.com
  • forbes.com
  • interactivebrokers.com
  • sofi.com

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In October 2026, interactivebrokers.com led with a peak spend share of 13.4% on the 1st, while forex.com surged to 6.43% by month’s end. Fidelity.com maintained strong performance, peaking at 7.15% mid-month.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 910
2026/10/02 938
2026/10/03 911
2026/10/04 913
2026/10/05 904
2026/10/06 885
2026/10/07 902
2026/10/08 921
2026/10/09 940
2026/10/10 917
2026/10/11 915
2026/10/12 911
2026/10/13 932
2026/10/14 946
2026/10/15 929
2026/10/16 922
2026/10/17 905
2026/10/18 903
2026/10/19 916
2026/10/20 913
2026/10/21 928
2026/10/22 912
2026/10/23 905
2026/10/24 934
2026/10/25 947
2026/10/26 973
2026/10/27 976
2026/10/28 960
2026/10/29 934
2026/10/30 944
2026/10/31 929

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October saw a dynamic rise in distinct advertisers, starting at 910 and peaking at 976. The month concluded with a robust 929, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
schwab.com 5.09%
moneymetals.com 0.86%
yahoo.com 0.5%
marcus.com 0.49%
seekingalpha.com 0.43%
fidelity.com -0.87%
nerdwallet.com -1.16%
jmbullion.com -1.26%
apmex.com -1.47%
interactivebrokers.com -2.91%

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Schwab.com surged with a 5.09% click share increase, while interactivebrokers.com dropped by 2.91%. Moneymetals.com and yahoo.com saw modest gains, contrasting with declines for apmex.com and jmbullion.com.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date moneymetals.com schwab.com fidelity.com capitalone.com interactivebrokers.com etrade.com forbes.com sofi.com nerdwallet.com jmbullion.com
2026/10/01 9.97% 4.03% 4.3% 2.03% 15.41% 1.8% 4.02% 1.52% 4.25% 4.3%
2026/10/02 9.96% 3.62% 5.01% 1.71% 13.74% 1.61% 3.58% 1.47% 4.23% 4.74%
2026/10/03 8.04% 4.53% 5.37% 1.71% 12.9% 1.92% 3.84% 2.26% 5.54% 5.3%
2026/10/04 6.84% 4.48% 5.18% 1.61% 13.91% 2.63% 3.77% 1.22% 4.08% 5.96%
2026/10/05 6.52% 3.15% 5.2% 1.49% 13.39% 1.58% 5.67% 3.21% 4.66% 4.7%
2026/10/06 6.81% 3.79% 5.63% 2.05% 11.27% 2.63% 5.18% 2.24% 4.93% 4.66%
2026/10/07 6.81% 3.53% 5.63% 2.15% 10% 2.68% 4.76% 2.63% 3.87% 5.29%
2026/10/08 6.77% 4.02% 5.66% 1.68% 11.21% 2.28% 4.42% 2.83% 4.6% 4.65%
2026/10/09 7.5% 3.31% 5.43% 1.74% 10.55% 2.2% 4.44% 2.6% 4.2% 5.09%
2026/10/10 5.67% 4.64% 3.85% 1.68% 12.45% 2.86% 4.43% 2.34% 3.92% 5.12%
2026/10/11 3.4% 4.24% 4.58% 1.74% 12.47% 2.91% 3.74% 2.18% 3.55% 4.06%
2026/10/12 3.62% 4.29% 4.74% 2.05% 9.62% 3.35% 3.93% 1.9% 3.27% 4.24%
2026/10/13 5.11% 4.09% 5.15% 2.17% 8.69% 3.51% 4.9% 2.91% 3.62% 3.63%
2026/10/14 3.2% 5.13% 4.95% 2.39% 8.34% 3.32% 5.12% 3% 2.73% 3.51%
2026/10/15 4.84% 4.8% 4.56% 2.45% 8.96% 2.88% 4.03% 2.45% 2.68% 3.98%
2026/10/16 5.73% 6.33% 4.76% 2.52% 7.19% 3.23% 4% 3.55% 3.08% 5.33%
2026/10/17 7.14% 5.81% 4.58% 2.28% 5.95% 4.14% 4.16% 2.62% 3.29% 5.13%
2026/10/18 8.55% 6.57% 4.49% 1.96% 3.95% 4.25% 3.55% 4.58% 2.72% 6.36%
2026/10/19 9.2% 5.98% 4.91% 2.48% 3.27% 3.64% 4.5% 4.4% 2.71% 5.03%
2026/10/20 7.51% 6.07% 5.42% 2.63% 2.14% 3.18% 4.37% 3.22% 2.19% 6.21%
2026/10/21 5.12% 7.53% 5.29% 2.61% 4.04% 1.73% 5.56% 4.32% 3% 5.24%
2026/10/22 7.49% 5.72% 5.1% 2% 4.99% 1.93% 3.98% 3.05% 2.41% 5.71%
2026/10/23 6.29% 5.95% 4.48% 2.2% 4.77% 1.97% 4.32% 2.87% 2.52% 4.68%
2026/10/24 5.26% 6.5% 4.37% 1.76% 4.16% 2.63% 3.33% 2.9% 2.06% 3.76%
2026/10/25 6.39% 8.52% 4.94% 2.18% 4.93% 2.24% 3.58% 3.56% 2.09% 3.28%
2026/10/26 6.12% 6.18% 4.57% 2.7% 3.51% 1.84% 4.09% 3.57% 2.16% 3.18%
2026/10/27 5.36% 7.64% 5.11% 3.4% 3.87% 1.66% 4.12% 2.79% 2.64% 2.57%
2026/10/28 7.06% 8.16% 5.02% 3.01% 3.98% 1.66% 3.92% 3.27% 2.73% 2.89%
2026/10/29 7.56% 6.91% 5.56% 3.09% 3.68% 2.43% 3.87% 2.36% 2.71% 3.16%
2026/10/30 8.22% 8.11% 5.18% 3.4% 5.06% 1.85% 3.54% 2.43% 2.26% 2.03%
2026/10/31 8.31% 8.04% 4.88% 4.38% 3.51% 2.85% 2.8% 2.06% 1.9% 1.88%
  • moneymetals.com
  • schwab.com
  • fidelity.com
  • capitalone.com
  • interactivebrokers.com
  • etrade.com
  • forbes.com
  • sofi.com
  • nerdwallet.com
  • jmbullion.com

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In October 2026, moneymetals.com started strong but dipped mid-month, recovering slightly by month’s end. Schwab.com showed a steady rise, peaking late. Fidelity.com maintained a consistent presence. Capitalone.com gradually increased, ending with a notable rise. Interactivebrokers.com saw a decline, stabilizing towards the end. Etrade.com fluctuated, finishing with a slight increase. Forbes.com experienced ups and downs, ending lower. Sofi.com had a mid-month peak, then declined. Nerdwallet.com decreased steadily. Jmbullion.com started high, declining throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    Are You a NVDA Bull? - Leveraged NVDA One-Stock ETF https://www.direxion.com › nvda-etf › --

    Single-Stock ETFs may have greater volatility and risk than the underlying stock.

  2. 2
    Lowest Commissions - Lowest Cost Stock Broker https://www.interactivebrokers.com › stock

    Access and trade stocks globally with a single unified platform.

  3. 3
    Marcus by Goldman Sachs® | Select Your High-Yield CD Rate https://www.marcus.com › high_yield › cd_rates

    High-Yield CD Rates. Try Our 12-Month At 4.40% APY. Goldman Sachs Bank USA. Member FDIC.

  4. 4
    See Today's Silver Spot Price https://www.moneymetals.com › price › silver

    Money Metals Exchange — Buy Silver Rounds & Coins with Money Metals Exchange, The Most Trusted in the Industry.

  5. 5
    Investing, Trading, Support | Want Investing Choices? https://www.schwab.com

    Schwab - Investing, Trading, Banking, Advice. All Your Investing Needs In One Place. At Schwab, How You Invest Is Your Choice, Not Ours. Invest On Your...

Copyright © Adthena. All rights reserved.

In the competitive world of finance, Direxion’s ad targets NVDA enthusiasts with a bold leveraged ETF offering, highlighting potential volatility. Interactive Brokers emphasizes cost efficiency and global access, appealing to savvy traders. Marcus by Goldman Sachs attracts with high-yield CD rates, promising secure returns. Money Metals Exchange builds trust with its silver offerings, while Schwab promotes comprehensive investment choices, empowering investors with flexibility.

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