US Finance Investing - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.4726598722
62.5273401278
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 23%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
schwab.com 10.89
fidelity.com 8.59
jmbullion.com 8.57
moneymetals.com 8.54
etrade.com 5.38
robinhood.com 5.22
apmex.com 4.17
nerdwallet.com 3.73
investor.vanguard.com 3.22
bestmoney.com 1.78
others 39.91
  • schwab.com - 10.89%
  • fidelity.com - 8.59%
  • jmbullion.com - 8.57%
  • moneymetals.com - 8.54%
  • etrade.com - 5.38%
  • robinhood.com - 5.22%
  • apmex.com - 4.17%
  • nerdwallet.com - 3.73%
  • investor.vanguard.com - 3.22%
  • bestmoney.com - 1.78%
  • others - 39.91%

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In the competitive finance PPC landscape, Schwab leads with 10.89% click share, closely followed by Fidelity and JM Bullion. Notably, ‘others’ dominate with 39.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nerdwallet.com schwab.com fidelity.com bestmoney.com robinhood.com forbes.com investor.vanguard.com moneymetals.com marcus.com jmbullion.com
2026/05/01 5.15% 3.6% 7.03% 4.51% 1.73% 1.95% 3.68% 4.6% 3.17% 1.06%
2026/05/02 7.03% 3.1% 5.85% 4.09% 2.27% 1.04% 2.9% 6.16% 4.15% 3.07%
2026/05/03 6.02% 3.52% 6.28% 3.18% 1.91% 0.99% 2.48% 5.53% 4.12% 2.4%
2026/05/04 6% 3.05% 6.32% 5.09% 2.02% 2.16% 2.91% 4.5% 3.27% 2.49%
2026/05/05 6.87% 4.5% 6.13% 6.48% 4.23% 2.14% 4.55% 4.19% 3.67% 2.55%
2026/05/06 7.34% 4.55% 5.99% 7.26% 3.45% 2.27% 5.04% 4.29% 3.69% 3.08%
2026/05/07 7.27% 4.67% 6.34% 4.36% 2.46% 1.07% 5.41% 3.9% 4.09% 2.69%
2026/05/08 8.38% 5.25% 6.14% 5.8% 3.16% 1.68% 4.83% 5.06% 3.76% 2.79%
2026/05/09 10.46% 5.12% 4.43% 6.2% 4.04% 1.36% 3.95% 5.48% 3.65% 5.06%
2026/05/10 7.72% 5.07% 4.36% 4.64% 4.37% 1.04% 4.8% 7.39% 3.53% 6.51%
2026/05/11 8.79% 4.59% 4.37% 6.11% 5.33% 2.99% 3.4% 5.13% 2.83% 2.5%
2026/05/12 8.21% 4.82% 4.71% 7.71% 4.24% 2.35% 0.07% 3.94% 2.49% 2.4%
2026/05/13 8.28% 4.95% 4.19% 7.34% 4.82% 1.24% 1.09% 6.17% 2.82% 3.72%
2026/05/14 8.76% 4.42% 4.08% 7.04% 3.5% 3.03% 3.13% 4.23% 2.62% 2.54%
2026/05/15 8.6% 5.16% 6.02% 6.11% 3.11% 1.79% 4.75% 4.97% 3.56% 2.74%
2026/05/16 11.28% 5.16% 4.55% 6.75% 2.78% 2.65% 4.28% 5.13% 2.7% 2.15%
2026/05/17 10.77% 5.65% 4.4% 6.84% 3.46% 2.04% 3.8% 6.28% 2.79% 2.77%
2026/05/18 8.82% 3.92% 4.53% 6.75% 3.88% 1.99% 3.86% 6.31% 2.17% 2.07%
2026/05/19 6.48% 4.37% 6.11% 8.2% 3.54% 1.55% 3.73% 5.13% 2.35% 2.51%
2026/05/20 9.48% 4.15% 6.09% 5.85% 3.96% 2.79% 3.09% 7.33% 2.19% 3.24%
2026/05/21 9.29% 5.12% 5.63% 6.97% 3.66% 3.65% 1.91% 4.73% 2.02% 2.1%
2026/05/22 8.4% 5.27% 5.95% 6.65% 2.86% 2.31% 3.55% 5.2% 2.06% 2.27%
2026/05/23 8.16% 6.19% 5.97% 5.01% 4.3% 2.05% 3.83% 6.12% 2.27% 4.23%
2026/05/24 9% 5.96% 5.51% 5.48% 5.6% 3.08% 2.68% 7.21% 1.92% 4.64%
2026/05/25 10.11% 5.25% 6.34% 4.03% 3.15% 2.48% 3.08% 5.39% 1.6% 3.78%
2026/05/26 9.17% 4.06% 5.41% 5.77% 2.91% 4.54% 3.8% 5.97% 1.58% 2.96%
2026/05/27 8.82% 4.87% 5.13% 5.59% 3.06% 3.51% 3.41% 7.28% 1.74% 3.32%
2026/05/28 9.48% 4.76% 5.06% 4.62% 2.89% 5.03% 3.17% 7% 1.8% 3.04%
2026/05/29 7.57% 5.18% 5% 5.06% 3.17% 4.51% 3.79% 7.13% 2.1% 2.54%
2026/05/30 8.72% 6.22% 5.2% 5.44% 2.69% 4.09% 3.17% 4.75% 2.34% 2.85%
2026/05/31 9.04% 6.11% 6.09% 4.9% 4.34% 4.06% 3.29% 2.85% 2.46% 1.49%
  • nerdwallet.com
  • schwab.com
  • fidelity.com
  • bestmoney.com
  • robinhood.com
  • forbes.com
  • investor.vanguard.com
  • moneymetals.com
  • marcus.com
  • jmbullion.com

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Nerdwallet’s PPC spend surged mid-May, peaking at 11.28%. Schwab and Fidelity showed steady growth, while Bestmoney fluctuated. Robinhood and Forbes had modest increases. May ended with diverse spending patterns.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1021
2026/05/02 1006
2026/05/03 1026
2026/05/04 1023
2026/05/05 1032
2026/05/06 1035
2026/05/07 1054
2026/05/08 1044
2026/05/09 1024
2026/05/10 1036
2026/05/11 1125
2026/05/12 1177
2026/05/13 1106
2026/05/14 1142
2026/05/15 1044
2026/05/16 1136
2026/05/17 1125
2026/05/18 1132
2026/05/19 1103
2026/05/20 1093
2026/05/21 1131
2026/05/22 1140
2026/05/23 1133
2026/05/24 1113
2026/05/25 1282
2026/05/26 1301
2026/05/27 1274
2026/05/28 1248
2026/05/29 1234
2026/05/30 1250
2026/05/31 1250

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May saw a dynamic rise in distinct advertisers, starting at 1,021 and peaking at 1,301. The month concluded with a stable 1,250.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fidelity.com 1.34%
moneymetals.com 0.77%
apmex.com 0.72%
seekingalpha.com 0.71%
robinhood.com 0.52%
investor.vanguard.com -0.32%
cit.com -0.47%
marcus.com -0.5%
chase.com -0.62%
etrade.com -1.39%

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Fidelity.com surged with a 1.34% click share increase, while etrade.com faced a 1.39% decline.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date schwab.com moneymetals.com robinhood.com fidelity.com interactivebrokers.com nerdwallet.com etrade.com jmbullion.com bestmoney.com investor.vanguard.com
2026/05/01 5.66% 10.48% 1.72% 5.61% 3.1% 2.66% 2.04% 2.18% 2.45% 3.02%
2026/05/02 2.31% 12.18% 2.51% 3.84% 6.32% 2.51% 2% 5.13% 2.04% 1.94%
2026/05/03 4.84% 11.37% 2.08% 5.39% 4.45% 2.76% 2.87% 5.56% 1.67% 1.88%
2026/05/04 4.58% 9.49% 2.04% 4.83% 2.11% 2.97% 1.53% 4.76% 2.58% 2.22%
2026/05/05 6.78% 9.04% 5.51% 4.5% 2.77% 3.37% 2.08% 6.4% 3.38% 3.66%
2026/05/06 6.99% 9.56% 4.17% 4.66% 2.77% 3.72% 2.39% 5.65% 3.96% 4.08%
2026/05/07 5.56% 8.9% 2.73% 5.28% 2.7% 4.07% 3.35% 5.91% 2.58% 4.54%
2026/05/08 8.32% 10.84% 3.37% 4.99% 2.59% 4.11% 2.8% 6.25% 3.12% 3.84%
2026/05/09 7.74% 10.42% 4.69% 2.98% 2.29% 3.76% 2.68% 8.17% 2.87% 3.21%
2026/05/10 5.52% 12.06% 5.3% 2.83% 2.99% 2.87% 2.11% 10.15% 2.08% 3.69%
2026/05/11 6.1% 9.87% 5.38% 3.16% 3.31% 4% 2.24% 4.25% 3.43% 2.58%
2026/05/12 7.74% 7.42% 4.51% 3.23% 3.64% 3.82% 3.05% 4.45% 3.94% 0.04%
2026/05/13 6.87% 11.88% 5.24% 2.8% 2.75% 3.65% 2.72% 6.17% 3.63% 1.33%
2026/05/14 5.95% 8.16% 3.94% 3.09% 1.57% 4.17% 2.48% 4.05% 3.74% 2.58%
2026/05/15 8.18% 10.65% 3.32% 4.89% 2.54% 4.38% 2.76% 6.15% 3.52% 3.77%
2026/05/16 7.91% 10.61% 2.89% 3.34% 1.43% 5.4% 4.12% 4.96% 3.82% 3.35%
2026/05/17 8.3% 12.46% 4.03% 3.33% 1.44% 5.18% 3.64% 5.25% 3.83% 3.08%
2026/05/18 4.33% 13.18% 3.78% 3.78% 3.92% 4.65% 2.85% 4.77% 3.95% 3.06%
2026/05/19 5.94% 11.06% 3.8% 4.75% 1.65% 3.42% 2.92% 5.99% 4.67% 2.72%
2026/05/20 6.06% 14.99% 4.39% 5.15% 1.31% 4.23% 2.53% 7.57% 3.43% 2.47%
2026/05/21 7.76% 10.26% 4.27% 4.22% 1.14% 4.42% 1.83% 4.33% 3.93% 1.44%
2026/05/22 6.81% 11.32% 3.43% 4.82% 1.83% 3.78% 2.47% 5.76% 3.79% 2.67%
2026/05/23 8.2% 10.49% 4.04% 4.47% 5.4% 3.97% 2.94% 6.95% 2.47% 2.99%
2026/05/24 7.16% 12.68% 5.75% 3.98% 2.23% 4.28% 2.29% 8.34% 3.09% 1.97%
2026/05/25 6.77% 9.82% 2.83% 4.77% 2.67% 4.41% 1.92% 7.05% 2.17% 2.05%
2026/05/26 5.91% 10.94% 3.18% 3.93% 3.01% 3.84% 2.16% 5.59% 2.86% 2.72%
2026/05/27 6.44% 13.04% 2.75% 3.7% 1.16% 3.87% 1.45% 6.45% 2.9% 2.42%
2026/05/28 6.53% 13.29% 3.06% 3.67% 1.5% 3.93% 1.9% 5.94% 2.6% 2.27%
2026/05/29 6.79% 14.17% 3.56% 3.88% 1.15% 3.41% 2.87% 5.86% 2.81% 2.8%
2026/05/30 7.5% 8.31% 2.87% 3.86% 1.66% 3.79% 2.66% 5.42% 2.97% 2.24%
2026/05/31 7.67% 4.83% 4.78% 4.74% 4.38% 3.99% 3.36% 2.68% 2.53% 2.52%
  • schwab.com
  • moneymetals.com
  • robinhood.com
  • fidelity.com
  • interactivebrokers.com
  • nerdwallet.com
  • etrade.com
  • jmbullion.com
  • bestmoney.com
  • investor.vanguard.com

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In May 2026, moneymetals.com led with fluctuating impressions, peaking mid-month. Schwab.com and jmbullion.com showed consistent growth, while robinhood.com and fidelity.com maintained moderate shares. The month concluded with moneymetals.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    CIT Bank Platinum Savings - 4.10% APY* Boost | CIT Bank https://www.cit.com › cit_bank › platinum_saving

    Member FDIC. *Annual Percentage Yield. Click Here for Details.

  2. 2
    Goldman Sachs - Analysis on the Stock Market https://www.goldmansachs.com

    Analysis and perspectives on the global economy and markets from across Goldman Sachs.

  3. 3
    Vanguard 500 Index Fund - Invest In Our S&P 500 Funds https://investor.vanguard.com › mutual-funds › 500-fund

    Vanguard 500 Index Fund Offers Low-Cost And Diversified Exposure To The U.S. Equity Market

  4. 4
    See The Spot Price For Silver https://www.moneymetals.com

    Money Metals Exchange — Purchase With Money Metals To Make Sure You Are Making The Best Deal For Your Future. Buy ...

  5. 5
    10 Best Silver Dealers of 2026 - Silver Price Today Per Ounce 2026 https://www.top10goldinvestments.com › buygold › silver

    Compare the Best Silver Companies & Learn How to Buy Silver in 2026. Silver Price Today Per Ounce

Copyright © Adthena. All rights reserved.

In the competitive world of finance, CIT Bank shines with a 4.10% APY offer, while Goldman Sachs provides global market insights. Vanguard promotes low-cost S&P 500 investments, and Money Metals Exchange ensures savvy silver purchases. Top10GoldInvestments guides future silver buyers.

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