US Finance Investing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.9390168411
81.0609831589
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 24%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 14%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
apmex.com 14.99
moneymetals.com 9.51
fidelity.com 7.9
schwab.com 7.65
etrade.com 5.87
jmbullion.com 5.67
nerdwallet.com 2.75
robinhood.com 2.38
capitalone.com 2.1
investor.vanguard.com 1.95
others 39.23
  • apmex.com - 14.99%
  • moneymetals.com - 9.51%
  • fidelity.com - 7.9%
  • schwab.com - 7.65%
  • etrade.com - 5.87%
  • jmbullion.com - 5.67%
  • nerdwallet.com - 2.75%
  • robinhood.com - 2.38%
  • capitalone.com - 2.1%
  • investor.vanguard.com - 1.95%
  • others - 39.23%

Copyright © Adthena. All rights reserved.

In the finance PPC landscape, ‘others’ dominate with 39.23% click share, while Apmex leads individual advertisers at 14.99%, followed by Moneymetals at 9.51%.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nerdwallet.com moneymetals.com capitalone.com bestmoney.com fidelity.com schwab.com marcus.com chase.com apmex.com bankrate.com
2026/03/01 8.45% 3.33% 3.91% 7.16% 6.87% 4.08% 3.71% 3.4% 2.3% 3.22%
2026/03/02 6.67% 3.18% 3.65% 6.83% 7.53% 2.84% 3.08% 4.18% 2.44% 2.81%
2026/03/03 5.47% 3.48% 4.89% 5.84% 7.09% 2.86% 3.83% 3.85% 3.29% 2.93%
2026/03/04 10.16% 2.89% 4.88% 7.48% 6.06% 3.24% 2.63% 2.63% 3.01% 1.58%
2026/03/05 11.79% 4.21% 5.22% 5.89% 5.62% 3.21% 3.01% 2.64% 2.55% 1.53%
2026/03/06 8.7% 5.14% 4.42% 5.72% 5.21% 3.09% 3.53% 1.9% 5.23% 3.67%
2026/03/07 9.52% 5.88% 4.68% 5.86% 5.63% 3.73% 3.75% 1.86% 2.08% 4.01%
2026/03/08 8.1% 9.59% 5.07% 4.22% 5.22% 4.56% 3.72% 1.71% 2.87% 2.56%
2026/03/09 6.62% 8.68% 4.24% 4.88% 5.23% 3.4% 2.79% 2.79% 2.79% 1.57%
2026/03/10 11.34% 3.87% 3.43% 6.97% 5.39% 2.96% 3.23% 2.71% 2.29% 1.84%
2026/03/11 7.73% 3.15% 3.07% 6.46% 4.48% 3.58% 3.33% 3.05% 3.04% 3.25%
2026/03/12 9.01% 3.69% 3.74% 7.25% 5.58% 3.48% 3.9% 2.69% 1.72% 2.07%
2026/03/13 7.55% 6.2% 3.77% 6.07% 5.45% 2.98% 3.89% 2.89% 2.26% 2.24%
2026/03/14 7.36% 8.36% 4.01% 5.09% 5.78% 3.64% 3.94% 2% 3.01% 0.21%
2026/03/15 7.93% 4.99% 3.48% 4.8% 4.94% 3.73% 3.81% 1.9% 3.79% 0.81%
2026/03/16 10.41% 4.95% 3.05% 6.65% 5.32% 2.7% 3.01% 2.22% 2.56% 0.08%
2026/03/17 7.58% 4.27% 3.35% 5.43% 5.27% 2.99% 2.68% 2.1% 2.96% 0.44%
2026/03/18 7.12% 4.92% 3.59% 5.2% 5.05% 3.19% 2.61% 1.68% 3.7% 1.19%
2026/03/19 5.74% 6.06% 4.28% 5.81% 5.41% 3.85% 3.54% 1.48% 2.75% 1.76%
2026/03/20 7.81% 8.65% 4.91% 5.48% 4.85% 2.95% 2.62% 1.42% 2.05% 4.4%
2026/03/21 8.19% 10.67% 4.72% 4.66% 5.03% 3.93% 2.68% 1.67% 4.7% 2.72%
2026/03/22 10.6% 12.34% 3.59% 4.12% 5.04% 4.15% 2.6% 1.33% 2.91% 2.12%
2026/03/23 7.44% 10.18% 3.69% 4.5% 4.56% 3.07% 2.62% 2.28% 4.84% 1.98%
2026/03/24 5.99% 7.08% 4.15% 5.26% 5.77% 3.21% 2.9% 2.61% 2.58% 2.28%
2026/03/25 7.87% 6.67% 5.14% 4.85% 5.02% 2.64% 2.94% 2.46% 2.51% 3.11%
2026/03/26 4.4% 8.37% 7.7% 4.19% 5.67% 3.38% 3.86% 2.65% 3.07% 1.72%
2026/03/27 7.23% 7.85% 6.92% 4.27% 5.22% 2.94% 2.96% 2.59% 2.13% 2.56%
2026/03/28 6.99% 8.22% 7.93% 5.08% 4.81% 3.41% 3.83% 2.57% 3.56% 3.43%
2026/03/29 7.95% 7.38% 7.6% 5.21% 4.72% 3.51% 3.3% 2.15% 3.15% 4.16%
2026/03/30 6.75% 8.68% 6.53% 4.69% 4.64% 3.04% 2.66% 2.42% 4.59% 2.61%
2026/03/31 8.27% 7.07% 6.97% 5.61% 5.5% 3.48% 3.16% 2.44% 2.27% 1.69%
  • nerdwallet.com
  • moneymetals.com
  • capitalone.com
  • bestmoney.com
  • fidelity.com
  • schwab.com
  • marcus.com
  • chase.com
  • apmex.com
  • bankrate.com

Copyright © Adthena. All rights reserved.

In March 2026, Nerdwallet’s PPC spend fluctuated, peaking at 11.79% on March 5. Moneymetals surged mid-month, reaching 12.34% on March 22. Capitalone’s spend was steady, while Bestmoney and Fidelity showed moderate variations. Schwab, Marcus, and Chase had lower, more stable spends. APMEX and Bankrate experienced sporadic peaks, with Bankrate’s lowest at 0.08% on March 16.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1050
2026/03/02 1063
2026/03/03 1053
2026/03/04 1039
2026/03/05 1043
2026/03/06 1043
2026/03/07 1060
2026/03/08 1019
2026/03/09 1044
2026/03/10 1042
2026/03/11 1031
2026/03/12 1014
2026/03/13 1049
2026/03/14 1057
2026/03/15 1035
2026/03/16 1049
2026/03/17 1059
2026/03/18 1052
2026/03/19 1064
2026/03/20 1056
2026/03/21 1044
2026/03/22 1069
2026/03/23 1072
2026/03/24 1031
2026/03/25 1021
2026/03/26 997
2026/03/27 1014
2026/03/28 1012
2026/03/29 1027
2026/03/30 1008
2026/03/31 995

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 1,072 on March 23. The month concluded with a decline, ending at 995.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneymetals.com 4.04%
apmex.com 1.15%
prioritygold.com 0.62%
bestgoldinvestors.com 0.58%
bankrate.com 0.46%
etrade.com -0.43%
direxion.com -0.47%
nerdwallet.com -0.65%
schwab.com -0.89%
dowjones.com -1.31%

Copyright © Adthena. All rights reserved.

Moneymetals.com surged with a 4.04% click share increase, while dowjones.com dropped by 1.31%.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date moneymetals.com apmex.com fidelity.com capitalone.com schwab.com bestmoney.com nerdwallet.com etrade.com jmbullion.com top10goldinvestments.com
2026/03/01 7.56% 5.73% 5.89% 2.6% 6.68% 4.97% 3.25% 2.03% 1.54% 1.66%
2026/03/02 7.79% 6.5% 6.62% 2.67% 3.77% 4.75% 3.08% 1.86% 2.15% 1.08%
2026/03/03 7.45% 8.12% 6.14% 3.51% 3.39% 3.92% 2.66% 2.45% 2.53% 1%
2026/03/04 6.3% 7.08% 5.07% 3.71% 4.98% 4.89% 3.81% 3.09% 1.56% 1.49%
2026/03/05 9.75% 6.26% 4.79% 3.76% 3.59% 3.97% 4.87% 3% 1.82% 1.03%
2026/03/06 12.42% 12.75% 3.91% 2.86% 4.45% 3.29% 3.8% 2.39% 2.02% 1.24%
2026/03/07 14.07% 4.41% 4.71% 3.03% 5.46% 3.45% 4.07% 2.48% 2.09% 1.42%
2026/03/08 21.45% 5.78% 3.55% 3.06% 5.75% 2.18% 3.01% 2.38% 2% 4.21%
2026/03/09 16.39% 5.35% 3.12% 2.15% 3.66% 2.28% 1.96% 1.63% 1.62% 8.32%
2026/03/10 9.44% 5.13% 4.04% 2.19% 3.41% 4.16% 4.04% 2.46% 1.34% 2.22%
2026/03/11 7.02% 5.64% 3.16% 1.89% 5.46% 3.56% 3.03% 2.32% 2.72% 4.14%
2026/03/12 8.81% 4.26% 4.75% 2.49% 5.34% 4.73% 3.44% 3.34% 1.82% 1.04%
2026/03/13 14.96% 5.27% 4.03% 2.35% 3.1% 3.3% 2.62% 2.12% 2.15% 3.86%
2026/03/14 17.34% 6.32% 3.74% 2.29% 4.99% 2.79% 2.22% 2.34% 1.55% 6.13%
2026/03/15 11.44% 6.09% 3.54% 2.1% 4.68% 2.64% 2.63% 2.03% 2.76% 5.35%
2026/03/16 12.1% 5.14% 3.93% 1.97% 4.04% 3.71% 3.83% 1.56% 3.67% 1.92%
2026/03/17 8.9% 5.74% 3.62% 1.97% 2.93% 2.84% 2.97% 1.9% 1.45% 6.08%
2026/03/18 10.29% 6.75% 3.64% 2.02% 3.92% 2.7% 2.53% 2.34% 4.47% 4.13%
2026/03/19 13.74% 5.33% 3.87% 2.47% 4.38% 3.19% 2.43% 2.81% 1.47% 2.67%
2026/03/20 19.27% 4.13% 3.36% 2.77% 2.8% 2.71% 2.52% 2.08% 4.06% 0.58%
2026/03/21 23.59% 7.49% 3.3% 2.65% 5.51% 2.3% 2.18% 2.43% 1.35% 3.97%
2026/03/22 26.53% 5.78% 3.51% 2% 5.16% 2.14% 3.06% 1.95% 1.33% 3.9%
2026/03/23 20.71% 8.19% 2.84% 1.96% 3.81% 2.06% 2.5% 1.63% 2.03% 1.89%
2026/03/24 16.19% 6.48% 4.17% 2.61% 3.78% 2.79% 2.27% 2.13% 2.55% 0.61%
2026/03/25 15.14% 6.33% 3.74% 3.41% 3.27% 2.82% 3.1% 2.57% 2.92% 2.76%
2026/03/26 17.81% 6.77% 3.98% 4.48% 5.12% 2.22% 1.71% 2.52% 1.88% 0.5%
2026/03/27 17.1% 3.82% 3.72% 3.96% 3.4% 2.15% 2.54% 1.82% 1.74% 3.78%
2026/03/28 19.9% 7.53% 3.62% 5.16% 4.35% 2.9% 2.5% 2.22% 2.42% 0.98%
2026/03/29 16.57% 6.37% 3.78% 4.86% 4.51% 2.86% 2.91% 1.92% 2.32% 3.19%
2026/03/30 17.36% 7.92% 2.83% 3.47% 3.32% 2.05% 2.4% 1.81% 2.31% 7.52%
2026/03/31 16.53% 4.9% 4.73% 4.61% 4.52% 3.22% 3.16% 2.19% 1.27% 1.09%
  • moneymetals.com
  • apmex.com
  • fidelity.com
  • capitalone.com
  • schwab.com
  • bestmoney.com
  • nerdwallet.com
  • etrade.com
  • jmbullion.com
  • top10goldinvestments.com

Copyright © Adthena. All rights reserved.

In March 2026, moneymetals.com led with a peak impression share of 26.53% on March 22. apmex.com and fidelity.com showed steady trends, while capitalone.com and schwab.com fluctuated. The month ended with moneymetals.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    APMEX Gold Price Today https://www.apmex.com

    Gold Prices Today — Precious Metals for Sale on APMEX.com. Authorized Purchaser of U.S. Mint Bullion.

  2. 2
    Silver is Your Best Option https://bestgoldinvestors.com › precious-metals › buy-gold-silver

    Buy Silver Online. No Fees — Gold & Silver Prices Are Trending Higher. Take Advantage & Diverse Your...

  3. 3
    Compare Prices Before You Buy - Silver Price Today https://www.fund.com › gold-and-silver › buy-silver

    Buy Silver Made Simple. Compare Vendors, Check Gold & Silver Prices, and...

  4. 4
    See Today's Silver Spot Price https://www.moneymetals.com

    Transparent Pricing — Money Metals Exchange Has It All With Low Prices & a Great Selection Of Silver.

  5. 5
    Shield Wealth with Silver https://kit.prioritygold.com › buy › silver

    Start Investing in Silver — Gold and Silver Coins and Bars. Explore Competitive Prices and Secure...

Copyright © Adthena. All rights reserved.

In the competitive world of precious metals, APMEX stands out with its authoritative U.S. Mint affiliation, while Best Gold Investors and Fund.com emphasize silver’s rising value. Money Metals highlights transparency and selection, and Priority Gold focuses on wealth protection through competitive pricing.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports