AUS Finance Loans & Mortgages - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
commbank.com.au	25.59
aussie.com.au	10.14
anz.com	9.37
westpac.com.au	8.02
canstar.com.au	4.23
finder.com.au	4.19
nab.com.au	3.13
stgeorge.com.au	1.92
macquarie.com.au	1.8
comparethemarket.com.au	1.5
others	30.11

In the finance sector’s PPC landscape, CommBank leads with 25.59% click share, followed by Aussie at 10.14%. Others collectively dominate with 30.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	aussie.com.au	canstar.com.au	finder.com.au	commbank.com.au	westpac.com.au	anz.com	macquarie.com.au	harmoney.com.au	nab.com.au	plenti.com.au
2025/05/01	8.35%	4.45%	6.01%	5.03%	4.6%	5.79%	3.03%	3.97%	4.12%	2.25%
2025/05/02	8.15%	5.76%	5.67%	4.49%	4.72%	5.44%	3%	4.17%	3.77%	2.33%
2025/05/03	8.81%	5.57%	5.59%	3.93%	5.1%	6.61%	3.09%	4.09%	3.6%	2.54%
2025/05/04	8.87%	6.36%	6.75%	3.74%	4.2%	6.76%	3.14%	4.06%	2.73%	2.48%
2025/05/05	8.72%	6.68%	6.34%	4.28%	3.86%	6.28%	2.62%	3.93%	3.17%	2.82%
2025/05/06	8.66%	7.27%	6.82%	4.51%	3.51%	5.46%	2.95%	3.13%	3.47%	2.81%
2025/05/07	8.39%	7.11%	6.56%	4.25%	3.74%	5.72%	2.52%	3.01%	3.31%	2.3%
2025/05/08	8.44%	7.06%	6.84%	4.26%	3.6%	5.88%	2.55%	2.79%	3.8%	2.29%
2025/05/09	7.66%	6.69%	6.71%	4.57%	4.26%	5.81%	2.91%	3.21%	3.55%	2.17%
2025/05/10	7.51%	6.94%	7.3%	4.67%	4.67%	5.16%	3.19%	2.86%	4.33%	1.88%
2025/05/11	8.12%	6.14%	7.01%	4.43%	4.98%	6.05%	3.01%	2.86%	4.28%	2.15%
2025/05/12	7.73%	6.36%	7.95%	5.43%	4.5%	5.69%	2.49%	3.67%	3.84%	2.9%
2025/05/13	7.4%	7.02%	7.65%	4.93%	3.06%	5.71%	2.67%	3.74%	3.2%	3.28%
2025/05/14	7.97%	7.05%	7.48%	4.23%	3.01%	5.56%	2.87%	3.35%	3.12%	3.09%
2025/05/15	7.43%	7.78%	8.16%	3.88%	3.5%	5.46%	2.66%	1.87%	3.09%	3.06%
2025/05/16	7.35%	7.49%	7.8%	3.86%	4.91%	4.82%	2.31%	2.51%	3.27%	3.36%
2025/05/17	7.77%	6.46%	7.54%	4.59%	4.59%	5.3%	2.7%	4.33%	3.82%	2.66%
2025/05/18	7.4%	6.39%	7.73%	4.23%	5.36%	4.99%	2.81%	3.76%	3.35%	2.43%
2025/05/19	7.47%	7.3%	7.94%	4.99%	3.47%	6.35%	2.77%	4.09%	3.37%	2.88%
2025/05/20	8.34%	7.14%	7.81%	5.5%	3.63%	4.23%	2.1%	4.05%	3.36%	2.76%
2025/05/21	8.21%	6.76%	8.12%	5.3%	3.54%	3.78%	2.01%	4.2%	2.88%	2.75%
2025/05/22	8.62%	6.33%	8.08%	5.8%	4.23%	4.59%	2.56%	3.22%	3.03%	2.43%
2025/05/23	7.98%	7%	8.22%	5.18%	4.33%	4.77%	2.2%	2.92%	2.94%	2.59%
2025/05/24	8.39%	7.06%	7.28%	4.83%	4.22%	4.49%	2.72%	3.2%	2.97%	2.47%
2025/05/25	8.33%	6.82%	7.17%	5.09%	5.04%	5.14%	2.29%	3.83%	2.74%	2.68%
2025/05/26	8.33%	7.32%	7.36%	5.59%	4.33%	4.79%	3.02%	2.29%	2.95%	2.16%
2025/05/27	8.96%	6.94%	7.18%	6.05%	3.87%	5.18%	3.23%	2.56%	2.77%	1.22%
2025/05/28	8.3%	6.6%	6.37%	6.5%	4.11%	5.32%	3.3%	2.91%	2.93%	1.38%
2025/05/29	8.24%	7.2%	6.83%	6.09%	5.23%	5.26%	3.45%	2.8%	1.88%	1.02%
2025/05/30	7.51%	6.77%	6.45%	6.64%	5.9%	5.76%	2.87%	2.94%	1.74%	0.58%
2025/05/31	7.33%	7.2%	7.08%	6.37%	5.56%	5.26%	3.52%	2.58%	1.94%	0.3%

Aussie.com.au led May with fluctuating spend, peaking mid-month. Canstar.com.au and Finder.com.au showed consistent growth, while CommBank.com.au and Westpac.com.au had varied trends. Plenti.com.au ended with a significant decline.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	376
2025/05/02	381
2025/05/03	386
2025/05/04	374
2025/05/05	378
2025/05/06	378
2025/05/07	381
2025/05/08	385
2025/05/09	382
2025/05/10	378
2025/05/11	380
2025/05/12	378
2025/05/13	393
2025/05/14	393
2025/05/15	393
2025/05/16	391
2025/05/17	383
2025/05/18	389
2025/05/19	382
2025/05/20	389
2025/05/21	384
2025/05/22	383
2025/05/23	393
2025/05/24	385
2025/05/25	386
2025/05/26	388
2025/05/27	380
2025/05/28	384
2025/05/29	384
2025/05/30	384
2025/05/31	384

In May 2025, distinct advertisers fluctuated, peaking at 393 mid-month. The month concluded with a stable count of 384.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
commbank.com.au	3.5%
westpac.com.au	0.32%
lendi.com.au	0.29%
greater.com.au	0.28%
greatsouthernbank.com.au	0.24%
plenti.com.au	-0.24%
aussie.com.au	-0.5%
nab.com.au	-0.84%
tiimelyhome.com.au	-1.01%
anz.com	-1.86%

CommBank surged with a 3.50% click share increase, while ANZ faced a significant drop of 1.86%. Westpac, Lendi, and Greater saw modest gains, contrasting with declines for Tiimelyhome, NAB, Aussie, and Plenti.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	aussie.com.au	commbank.com.au	finder.com.au	westpac.com.au	anz.com	canstar.com.au	macquarie.com.au	stgeorge.com.au	comparethemarket.com.au	nab.com.au
2025/05/01	12.41%	10.63%	6.15%	5.72%	6.48%	2.83%	3.03%	2.37%	1.76%	2.24%
2025/05/02	12.65%	9.22%	5.41%	6.62%	5.66%	3.85%	3%	2.97%	2.18%	1.9%
2025/05/03	13.09%	9.11%	5.57%	6.77%	6.04%	3.89%	3.17%	2.64%	2.23%	1.64%
2025/05/04	13.48%	9.09%	6.4%	5.36%	6.61%	4.35%	3.09%	2.57%	2.07%	1.29%
2025/05/05	13.77%	9.83%	6.24%	4.76%	6.03%	4.52%	2.62%	1.51%	2.02%	1.63%
2025/05/06	13.43%	10.03%	6.53%	5.05%	5.52%	4.95%	2.82%	1.6%	2.05%	1.86%
2025/05/07	12.98%	9.68%	6.52%	5.08%	5.94%	5.04%	2.49%	1.64%	2.07%	1.95%
2025/05/08	12.8%	9.38%	6.77%	4.91%	6.54%	4.71%	2.58%	1.61%	2.63%	2.36%
2025/05/09	12.33%	9.47%	6.4%	5.33%	6.52%	4.67%	2.77%	2.39%	2.53%	2.39%
2025/05/10	11.06%	10.1%	7.02%	5.88%	5.5%	4.87%	3.25%	2.55%	2.1%	2.76%
2025/05/11	12.97%	9.68%	6.56%	5.91%	5.94%	4.17%	3.08%	2.35%	2.74%	3.01%
2025/05/12	12.32%	10.9%	7.79%	5.11%	6.87%	4.28%	2.54%	1.6%	2.16%	3.44%
2025/05/13	12.24%	10.21%	7.46%	4.24%	6.5%	4.56%	2.78%	1.59%	2.47%	2.62%
2025/05/14	12.99%	8.49%	7.36%	4.22%	6.57%	4.78%	3.11%	1.83%	2.3%	1.99%
2025/05/15	12.3%	7.98%	7.8%	5.33%	5.76%	5.26%	2.68%	1.97%	2.25%	2.48%
2025/05/16	11.41%	8.24%	7.64%	6.97%	6.18%	4.83%	2.23%	2.5%	2.43%	2.67%
2025/05/17	12.37%	9.52%	7.1%	6.3%	6.64%	4.23%	2.83%	2.54%	2.04%	2.6%
2025/05/18	11.89%	8.75%	7.42%	6.54%	5.9%	4.24%	2.92%	2.33%	1.96%	2.49%
2025/05/19	12.1%	10.04%	7.58%	4.44%	7.31%	4.63%	2.8%	1.54%	2.04%	2.89%
2025/05/20	12.88%	11.72%	7.92%	4.89%	3.69%	4.72%	2.28%	1.76%	1.59%	2.4%
2025/05/21	12.9%	12.03%	8.05%	4.99%	2%	4.52%	1.92%	2.3%	1.45%	1.99%
2025/05/22	13.05%	11.66%	8.07%	6.47%	3.09%	4.13%	2.67%	2.03%	1.36%	1.8%
2025/05/23	11.78%	11.6%	8.42%	6.34%	3.44%	4.67%	2.14%	2.07%	1.8%	1.88%
2025/05/24	12.93%	10.79%	7.45%	5.76%	3.01%	4.71%	2.54%	2.47%	2.06%	1.73%
2025/05/25	12.9%	10.57%	7.45%	6.03%	3.27%	4.52%	2.41%	3.33%	2.71%	1.71%
2025/05/26	13.14%	11.48%	7.08%	5.2%	3.98%	4.83%	3.32%	1.78%	2.17%	1.65%
2025/05/27	13.41%	11.66%	6.88%	5.45%	4.73%	4.55%	3.58%	1.9%	2.68%	1.56%
2025/05/28	12.18%	12.48%	6.35%	4.75%	4.97%	4.41%	3.77%	2.33%	1.9%	1.59%
2025/05/29	12.1%	12.23%	6.85%	5.99%	4.54%	4.78%	3.97%	2.47%	2.29%	1.33%
2025/05/30	12.34%	12.94%	6.25%	7.01%	5.37%	4.46%	3.1%	2.26%	2.15%	1.27%
2025/05/31	12.21%	11.75%	6.63%	5.99%	4.91%	4.8%	3.84%	3.17%	2.44%	1.39%

In May 2025, aussie.com.au started strong, peaking mid-month, but ended slightly lower. commbank.com.au saw a steady rise, finishing strong. finder.com.au and westpac.com.au fluctuated, with westpac.com.au ending on a high. anz.com experienced a mid-month dip, recovering slightly. canstar.com.au remained stable, while macquarie.com.au and stgeorge.com.au showed minor fluctuations. comparethemarket.com.au and nab.com.au had a mixed month, with nab.com.au declining towards the end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Home Loan Repayment Calculator - Repayment Calculator https://www.anz.com.au › home-loan › calculator
Get A Quick Estimate Of What Your Home Loan Repayments Might Be. T&Cs Apply.
2
Compare Home Loan Rates - Top 15 Home Loan Rates 2025 https://www.aussie.com.au
An Aussie broker will compare mortgage features, fees and rates from over 25 lenders. More than 3000 loans from over 25 lenders, we can help find the...
3
Compare Fixed & Variable Rates | Compare Home Loan Rates https://www.comparethemarket.com.au
Compare fixed rate, variable rate & investment home loans for free. Compare & apply today!
4
$2,500 cashback.T&Cs apply++ - Rates from 5.74% | 5.75%p.a^ https://www.greater.com.au
++ Loans Over $500k, LVR Less Than 80%. T&Cs, fees, charges & credit criteria apply. Chat with our...
5
Calculate Mortgage Repayments https://www.westpac.com.au › repayment › calculator
Westpac Home Loans — Estimate Your Repayments Based Off Your Loan Amount, Interest Rate & Loan Type. Our...

In the competitive landscape of home loans, ANZ, Aussie, Compare the Market, Greater, and Westpac dominate with distinct strategies. ANZ and Westpac focus on repayment calculators, offering quick estimates. Aussie and Compare the Market emphasize comprehensive comparisons, showcasing extensive lender options. Greater entices with a $2,500 cashback offer, targeting high-value loans.

Frequently Asked Questions

Why is the AUS Finance Loans & Mortgages May 2025 Report useful and how should I use it?

Why is the AUS Finance Loans & Mortgages May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Loans & Mortgages May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Loans & Mortgages May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Loans & Mortgages May 2025 Report?

The AUS Finance Loans & Mortgages May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Loans & Mortgages May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Loans & Mortgages May 2025 Report for?

The AUS Finance Loans & Mortgages May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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AUS Finance Loans & Mortgages - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Competitor Count for AUS Finance Loans & Mortgages

Market Loss & Market Gains for AUS Finance Loans & Mortgages

AUS Finance Loans & Mortgages Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Frequently Asked Questions

Why is the AUS Finance Loans & Mortgages May 2025 Report useful and how should I use it?

Why is the AUS Finance Loans & Mortgages May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Finance Loans & Mortgages May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Finance Loans & Mortgages May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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