AUS Finance Loans & Mortgages - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 14.69
aussie.com.au 13.21
finder.com.au 6.35
westpac.com.au 6.26
anz.com 3.53
canstar.com.au 3.52
nab.com.au 3.29
stgeorge.com.au 3.1
mortgagechoice.com.au 2.1
macquarie.com.au 2.06
others 41.89
  • commbank.com.au - 14.69%
  • aussie.com.au - 13.21%
  • finder.com.au - 6.35%
  • westpac.com.au - 6.26%
  • anz.com - 3.53%
  • canstar.com.au - 3.52%
  • nab.com.au - 3.29%
  • stgeorge.com.au - 3.1%
  • mortgagechoice.com.au - 2.1%
  • macquarie.com.au - 2.06%
  • others - 41.89%

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In the competitive landscape of Google PPC for loans and mortgages, CommBank leads with a 14.69% click share, closely followed by Aussie at 13.21%. Meanwhile, ‘others’ collectively dominate with 41.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aussie.com.au finder.com.au canstar.com.au westpac.com.au anz.com stgeorge.com.au nab.com.au harmoney.com.au macquarie.com.au ourmoneymarket.com
2025/09/01 9.83% 5.97% 4.54% 4.22% 3.15% 2.76% 1.76% 2.43% 4.04% 2.57%
2025/09/02 10.14% 5.67% 4.15% 5.71% 3.44% 2.24% 1.42% 2.47% 3.91% 2.36%
2025/09/03 8.9% 5.93% 4.08% 5.27% 3.65% 3.04% 1.51% 2.27% 2.62% 2.4%
2025/09/04 9.01% 7% 4.66% 6.83% 4.68% 2.61% 1.35% 2.45% 1.62% 2.18%
2025/09/05 10.37% 6.76% 5.22% 5.82% 3.67% 3.3% 1.64% 2.31% 1.82% 2.42%
2025/09/06 10.12% 7.21% 4.88% 6.42% 3.75% 4.05% 1.54% 2.63% 1.69% 2.48%
2025/09/07 10.29% 6.55% 4.98% 5.64% 3.99% 3.32% 1.7% 2.81% 1.85% 2.55%
2025/09/08 11.33% 6.85% 5.34% 4.84% 3.61% 3.73% 2.07% 2.17% 2.11% 2.79%
2025/09/09 12.24% 7.32% 5.6% 4.75% 3.45% 4.72% 1.99% 1.86% 2.06% 2.5%
2025/09/10 10.7% 7.63% 5.59% 4.91% 3.19% 4.08% 1.95% 1.92% 2.3% 2.48%
2025/09/11 12.1% 7.45% 5.21% 5.67% 2.84% 4.14% 1.9% 1.89% 1.95% 2.37%
2025/09/12 11.5% 8.33% 4.38% 4.52% 2.86% 3.45% 2.33% 2.42% 1.74% 2.62%
2025/09/13 12.18% 8.5% 5.3% 5.02% 3.89% 2.6% 1.95% 2.7% 1.63% 3.1%
2025/09/14 11.37% 8.17% 4.43% 5.27% 3.06% 2.64% 1.99% 3.19% 1.45% 2.68%
2025/09/15 12.6% 8.37% 3.84% 3.9% 3.65% 2.57% 2.29% 2.57% 1.57% 2.44%
2025/09/16 12.84% 8.23% 4.05% 2.74% 2.86% 2.82% 2.16% 2.71% 1.76% 2.02%
2025/09/17 11.15% 8.43% 4.43% 2.83% 3.44% 2.25% 2.44% 2.51% 1.94% 2.07%
2025/09/18 12.8% 9.01% 4.79% 2.45% 2.22% 2.79% 2.65% 2.5% 2.02% 2.05%
2025/09/19 11.75% 8.99% 4.91% 2.38% 3.15% 3.03% 2.83% 2.92% 2.72% 1.92%
2025/09/20 13.28% 9.7% 5.07% 3.85% 3.15% 2.2% 2.08% 2.62% 2.66% 2.45%
2025/09/21 12.69% 9.4% 4.88% 4.17% 3.32% 2.47% 2.85% 2.61% 2.94% 2.13%
2025/09/22 12.21% 8.44% 4.47% 3.85% 3.45% 3.34% 3.2% 2.6% 2.68% 1.81%
2025/09/23 11.79% 10.28% 4.63% 4.02% 3.81% 3.3% 2.85% 2.62% 1.61% 1.5%
2025/09/24 13.29% 8.1% 4.65% 3.42% 3.6% 2.74% 2.22% 2.57% 2.9% 1.41%
2025/09/25 13.09% 7.39% 4.43% 3.34% 3.35% 3.07% 2.71% 2.38% 2.03% 1.89%
2025/09/26 11.89% 7.95% 4.49% 3.79% 3.26% 2.57% 2.6% 2.58% 1.92% 2.5%
2025/09/27 12.07% 7.84% 4.61% 3.6% 2.93% 3.48% 2.35% 3.04% 1.46% 2.87%
2025/09/28 11.89% 7.74% 4.63% 4.51% 3.23% 2.57% 2.34% 3.16% 1.69% 2.77%
2025/09/29 12.49% 7.52% 4.38% 4% 2.96% 2.64% 2.37% 2.86% 1.85% 2.47%
2025/09/30 12.44% 8.53% 4.73% 3.24% 2.92% 2.49% 2.38% 2.31% 2.21% 2.14%
  • aussie.com.au
  • finder.com.au
  • canstar.com.au
  • westpac.com.au
  • anz.com
  • stgeorge.com.au
  • nab.com.au
  • harmoney.com.au
  • macquarie.com.au
  • ourmoneymarket.com

Copyright © Adthena. All rights reserved.

In September 2025, aussie.com.au led with a steady rise, peaking at 13.29% on the 24th. Finder.com.au showed a gradual increase, reaching 10.28% on the 23rd. Canstar.com.au and westpac.com.au had fluctuating trends, while nab.com.au and harmoney.com.au maintained moderate growth. Macquarie.com.au and ourmoneymarket.com experienced varied patterns, ending the month with slight increases.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 351
2025/09/02 363
2025/09/03 348
2025/09/04 344
2025/09/05 346
2025/09/06 341
2025/09/07 346
2025/09/08 348
2025/09/09 348
2025/09/10 345
2025/09/11 357
2025/09/12 354
2025/09/13 350
2025/09/14 349
2025/09/15 356
2025/09/16 355
2025/09/17 343
2025/09/18 345
2025/09/19 345
2025/09/20 339
2025/09/21 341
2025/09/22 344
2025/09/23 336
2025/09/24 341
2025/09/25 342
2025/09/26 349
2025/09/27 340
2025/09/28 343
2025/09/29 344
2025/09/30 343

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 351 and peaking at 363. The month concluded with a slight dip, ending at 343.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aussie.com.au 1.43%
nab.com.au 1.16%
finder.com.au 1.08%
virginmoney.com.au 0.68%
mebank.com.au 0.61%
stgeorge.com.au -0.53%
bankaust.com.au -0.56%
bankwest.com.au -1.09%
westpac.com.au -2.58%
commbank.com.au -5.08%

Copyright © Adthena. All rights reserved.

Aussie.com.au leads with a 1.43% click share rise, while commbank.com.au drops by 5.08%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aussie.com.au commbank.com.au finder.com.au westpac.com.au nab.com.au canstar.com.au anz.com stgeorge.com.au mortgagechoice.com.au macquarie.com.au
2025/09/01 12.84% 11.01% 4.98% 7.27% 2.03% 2.86% 1.91% 3.42% 1.81% 3.42%
2025/09/02 12.83% 9.53% 4.98% 9.33% 1.85% 2.93% 2% 2.98% 1.56% 3.58%
2025/09/03 11.83% 11.32% 5.19% 7.28% 2.25% 3.1% 2% 3.29% 2.17% 2.8%
2025/09/04 12.25% 10.44% 6.12% 10.52% 1.82% 3.48% 2.38% 3.09% 1.91% 1.67%
2025/09/05 12.61% 10.3% 6.25% 8.25% 2.12% 4.2% 1.91% 3.96% 2.11% 1.78%
2025/09/06 13.28% 9.95% 6.45% 9.03% 2.01% 3.8% 1.98% 4.56% 2.47% 1.5%
2025/09/07 13.95% 9.95% 6.32% 7.3% 1.93% 3.88% 2.25% 4.27% 2.24% 1.68%
2025/09/08 14.25% 10.9% 6.17% 6.51% 2.97% 3.75% 2.06% 4.4% 1.7% 2.11%
2025/09/09 15.04% 10.75% 6.61% 6.98% 2.81% 4.17% 2.2% 4.8% 1.88% 1.93%
2025/09/10 14.07% 9.74% 6.74% 7.5% 2.71% 4.19% 2.25% 3.74% 1.88% 2.87%
2025/09/11 15.21% 9.59% 6.43% 8.2% 2.6% 3.99% 2.71% 4.36% 1.96% 2.04%
2025/09/12 15.08% 9.29% 7.57% 6.17% 3.01% 3.62% 2.46% 3.62% 2.45% 1.69%
2025/09/13 15.34% 9.79% 7.44% 7.33% 2.56% 3.99% 2.53% 2.86% 2.36% 1.67%
2025/09/14 14.27% 10.01% 6.87% 7.39% 2.61% 3.59% 2.23% 2.88% 2.34% 1.43%
2025/09/15 14.76% 9.96% 7.39% 5.69% 2.82% 3% 2.59% 3% 1.99% 1.67%
2025/09/16 14.92% 9.15% 7.42% 3.47% 2.53% 3.38% 2.75% 2.82% 2.3% 2%
2025/09/17 13.58% 9.97% 7.45% 3.52% 3.43% 3.74% 3.3% 2.41% 2.4% 2.08%
2025/09/18 15.14% 7.89% 7.98% 3.05% 3.76% 3.84% 2.46% 2.75% 2.46% 2.32%
2025/09/19 14.81% 8.46% 7.57% 3.09% 3.98% 3.81% 2.71% 3.29% 2.57% 3.12%
2025/09/20 15.45% 8.9% 8.35% 5.06% 2.71% 3.98% 3.07% 2.25% 2.69% 2.73%
2025/09/21 14.78% 8.52% 7.73% 5.33% 4.15% 3.78% 3.38% 2.72% 2.28% 3.02%
2025/09/22 14.64% 7.62% 7.19% 5.03% 4.37% 3.35% 3.21% 3.19% 1.94% 2.63%
2025/09/23 14.05% 8.17% 8.54% 5.49% 4.37% 3.78% 3.42% 3.62% 2.23% 1.3%
2025/09/24 15.22% 8.22% 6.99% 4.65% 3.3% 3.55% 3.48% 3.14% 2.83% 3.03%
2025/09/25 14.93% 7.85% 6.41% 4.27% 3.91% 3.51% 3.18% 2.95% 2.43% 2.36%
2025/09/26 13.16% 7.72% 6.95% 5.34% 4.05% 3.58% 2.51% 2.71% 2.29% 2.35%
2025/09/27 13.52% 8.55% 6.7% 4.59% 3.76% 3.56% 2.47% 3.95% 2.55% 1.68%
2025/09/28 14.23% 9.46% 6.71% 6.09% 3.8% 3.38% 2.37% 2.53% 2.5% 2.19%
2025/09/29 13.98% 8.79% 6.61% 5.54% 3.71% 3.29% 2.77% 2.95% 2.52% 2.36%
2025/09/30 14.23% 9.84% 7.14% 4.69% 3.49% 3.46% 3.4% 2.7% 2.69% 2.57%
  • aussie.com.au
  • commbank.com.au
  • finder.com.au
  • westpac.com.au
  • nab.com.au
  • canstar.com.au
  • anz.com
  • stgeorge.com.au
  • mortgagechoice.com.au
  • macquarie.com.au

Copyright © Adthena. All rights reserved.

Aussie.com.au led September with a steady rise, peaking mid-month. Commbank.com.au saw a decline, while Finder.com.au and Westpac.com.au fluctuated. By month’s end, Aussie.com.au maintained dominance, closing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month
  1. 1
    Compare Home Loan Rates https://www.aussie.com.au u203a home-loan

    Compare 25+ Lenders u2014 An Aussie broker will compare mortgage features, fees and rates from over 25 lenders.

  2. 2
    Home Loan Comparison - Interest Rates From 4.64% https://www.canstar.com.au

    You Can Compare Over 5800 Home Loans From Over 80 Different Lenders Online Now. Compare Home Loan Features & Monthly...

  3. 3
    Repayments Calculator https://www.commbank.com.au

    Quickly Estimate Repayments u2014 See & Understand Your Principal & Interests Repayments By Using Our Repayments Calculator.

  4. 4
    Compare Fixed & Variable Rates | Get Up To $3k In Cashback* https://www.comparethemarket.com.au

    Get Up To $3,000 Cash Back When You Refinance Or Get A New Home Loan With Us. T&Cs Apply.

  5. 5
    NAB Repayment Calculator https://www.nab.com.au u203a loancalculators u203a nab

    Estimate Your Repayments u2014 A Range Of Accurate Calculators That Help You Calculate Repayments, Stamp Duty & More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of home loans, Aussie.com.au stands out by offering comparisons from over 25 lenders, emphasizing personalized broker assistance. Canstar.com.au highlights its vast network, comparing over 5,800 loans. CommBank and NAB focus on empowering users with repayment calculators, while CompareTheMarket.com.au entices with cashback offers.

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