AUS Gambling & Gaming Online Gambling - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
sportsbet.com.au	24.12
bet365.com.au	15.98
dabble.com.au	12.86
tab.com.au	8.58
mybet.com.au	6.1
greenmangaming.com	5.45
kenogo.com.au	4.49
swiftbet.com.au	3.18
palmerbet.com	2.32
newbookie.com.au	2.31
others	14.61

Sportsbet.com.au leads with 24.12% click share, followed by bet365.com.au at 15.98%. “Others” collectively hold 14.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	dabble.com.au	sportsbet.com.au	bet365.com.au	mybet.com.au	palmerbet.com	kenogo.com.au	neds.com.au	tab.com.au	newbookie.com.au	swiftbet.com.au
2025/04/01	0%	23.29%	36.35%	20.63%	0%	0%	0%	0%	0%	0%
2025/04/03	0%	0%	100%	0%	0%	0%	0%	0%	0%	0%
2025/04/04	0%	0%	60.76%	0%	0%	0%	0%	0%	0%	0%
2025/04/05	0%	13.39%	1.33%	15.38%	6.32%	0%	13.31%	14%	15.96%	13.87%
2025/04/06	0%	0%	14.14%	35.97%	18.35%	0%	0%	0%	0%	0%
2025/04/07	0%	0%	0%	0%	41.06%	0%	0%	0%	0%	0%
2025/04/08	0%	28.34%	17.06%	6.51%	3.23%	0%	19.93%	0%	0%	0%
2025/04/09	0%	16.87%	0%	0%	45.84%	0%	16.48%	0%	0%	0%
2025/04/10	0%	0%	0%	0%	100%	0%	0%	0%	0%	0%
2025/04/11	0%	0.3%	0%	0%	22.75%	0%	0%	0%	0%	0%
2025/04/12	0%	0.2%	11.19%	14.24%	31.78%	0%	0%	0%	0%	19.43%
2025/04/13	0%	0.84%	0%	0%	99.16%	0%	0%	0%	0%	0%
2025/04/14	0%	0.13%	25.04%	0%	16%	0%	0%	0%	0%	0%
2025/04/15	32.05%	0.37%	24.55%	0%	43.03%	0%	0%	0%	0%	0%
2025/04/16	0%	64.2%	27.34%	0%	8.46%	0%	0%	0%	0%	0%
2025/04/17	0.31%	37.97%	16.36%	12.31%	2.16%	0%	0.09%	22.24%	0%	0%
2025/04/18	24.35%	4.78%	3.38%	2.48%	3.37%	1.44%	1.14%	14.64%	3.48%	4.18%
2025/04/19	0.72%	10.04%	10.71%	20.57%	0.08%	0%	0.03%	2.76%	4.33%	4.6%
2025/04/20	2.68%	42.66%	6.9%	9.45%	4.45%	5.06%	3.03%	3.49%	2.82%	6.82%
2025/04/21	24.5%	48.44%	3.47%	5.81%	2.34%	10.53%	0.81%	0.54%	0.02%	0.62%
2025/04/22	44.47%	14.31%	9.62%	5.25%	0.1%	11.14%	0.99%	0.39%	5.1%	2.2%
2025/04/23	24.38%	27.3%	8.75%	6.34%	0.76%	14.65%	3.95%	4.81%	0.05%	0.14%
2025/04/24	0.33%	23.98%	39.99%	9.06%	2.28%	0.15%	1.7%	9.19%	4.03%	1.62%
2025/04/25	0.06%	31.44%	25.13%	11.95%	0.17%	0.06%	6.02%	11.91%	0.11%	7.56%
2025/04/26	0.04%	19.5%	10.03%	26.25%	0.2%	0.05%	0.07%	4.13%	9.58%	29.43%
2025/04/27	0.54%	6.24%	33.78%	12.96%	0.67%	0.17%	6.74%	2.83%	14.42%	9.06%
2025/04/28	0.02%	15.42%	31.44%	11.53%	0.41%	0.04%	0.11%	2.45%	29.24%	1.87%
2025/04/29	0.04%	7.46%	22.18%	10.97%	2.98%	1.9%	0.07%	2.39%	9.54%	7.57%
2025/04/30	42.62%	34.7%	7.63%	3.46%	1.55%	1.34%	0.87%	0.16%	0.05%	0.02%

In April 2025, dabble.com.au saw fluctuating PPC spend, peaking at 44.47 on April 22. Sportsbet.com.au had a significant spike on April 16 with 64.20. Bet365.com.au started strong, reaching 100.0 on April 3. Palmerbet.com peaked at 100.0 on April 10. By month’s end, dabble.com.au closed with 42.62, while sportsbet.com.au ended at 34.70.

Market Exposure

Competitor Count for AUS Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/04/01	5
2025/04/02	2
2025/04/03	2
2025/04/04	2
2025/04/05	12
2025/04/06	4
2025/04/07	2
2025/04/08	10
2025/04/09	4
2025/04/10	3
2025/04/11	7
2025/04/12	6
2025/04/13	2
2025/04/14	4
2025/04/15	5
2025/04/16	4
2025/04/17	17
2025/04/18	26
2025/04/19	21
2025/04/20	26
2025/04/21	27
2025/04/22	27
2025/04/23	27
2025/04/24	27
2025/04/25	27
2025/04/26	27
2025/04/27	27
2025/04/28	19
2025/04/29	23
2025/04/30	21

April began with fluctuating advertiser numbers, peaking mid-month. The month concluded with a stable high of 21 distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
sportsbet.com.au	18.25%
dabble.com.au	12.95%
tab.com.au	7.52%
bet365.com.au	7.46%
kenogo.com.au	4.89%
cdkeys.com	-2.16%
neds.com.au	-4.61%
pointsbet.com.au	-6.44%
palmerbet.com	-8.28%
greenmangaming.com	-36.87%

Sportsbet.com.au surged with an 18.25% click share increase, while greenmangaming.com plummeted by 36.87%.

Campaign Efficiency

AUS Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	sportsbet.com.au	dabble.com.au	greenmangaming.com	bet365.com.au	picklebet.com	mybet.com.au	kenogo.com.au	tab.com.au	swiftbet.com.au	truebet.com.au
2025/04/01	19.98%	0%	0.08%	39.97%	19.98%	19.98%	0%	0%	0%	0%
2025/04/02	0%	0%	0.39%	0%	99.61%	0%	0%	0%	0%	0%
2025/04/03	0%	0%	0.39%	99.61%	0%	0%	0%	0%	0%	0%
2025/04/04	0%	0%	76.97%	23.03%	0%	0%	0%	0%	0%	0%
2025/04/05	4.74%	0%	39.83%	9.77%	3.97%	12.68%	0%	4.74%	4.74%	0%
2025/04/06	0%	0%	75.53%	7.53%	0%	15.06%	0%	0%	0%	0%
2025/04/07	0%	0%	96.76%	0%	0%	0%	0%	0%	0%	0%
2025/04/08	17.1%	0%	0%	16.36%	7.81%	7.81%	0%	0%	0%	0%
2025/04/09	21.47%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/10	0%	42.97%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/11	0.06%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/12	0.05%	0%	0%	18.04%	36.07%	18.04%	0%	0%	18.04%	0%
2025/04/13	0.71%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/14	0.06%	0%	0%	30.53%	0%	0%	0%	0%	0%	0%
2025/04/15	0.1%	26.81%	0%	32.78%	0%	0%	0%	0%	0%	26.81%
2025/04/16	35.43%	17.68%	0%	43.25%	0%	0%	0%	0%	0%	0%
2025/04/17	29.45%	0.41%	0%	18.79%	0%	14.68%	0%	17.65%	0%	6.63%
2025/04/18	3.58%	33.22%	0%	6.17%	3.78%	1.69%	0.9%	7.94%	1.67%	5.5%
2025/04/19	5.82%	0.64%	0%	9.51%	1.89%	14.66%	0%	2.76%	2.88%	3.43%
2025/04/20	47.1%	3.43%	0%	6.22%	1.02%	6.51%	4.2%	2.4%	4.89%	2.6%
2025/04/21	36.9%	35.65%	0%	5.12%	2%	4.26%	7.09%	0.42%	0.37%	1.51%
2025/04/22	10.64%	53.44%	0%	7.57%	0%	3.24%	9.89%	0.72%	1.24%	4.51%
2025/04/23	21.23%	33.86%	0%	7.8%	2.08%	4.95%	11.91%	3.25%	0.1%	4.38%
2025/04/24	16.14%	11.96%	0%	31.76%	1.8%	5.86%	6.96%	6.51%	1.51%	0.11%
2025/04/25	31.42%	0.08%	0.02%	22.46%	7.2%	9.72%	0.11%	10.76%	6.07%	0.03%
2025/04/26	18.2%	0.07%	10.76%	12.23%	0.02%	21.19%	0.11%	3.18%	25.52%	0.02%
2025/04/27	4.99%	1.5%	27.03%	18.29%	0.04%	11.17%	0.25%	2.96%	7.64%	0.05%
2025/04/28	12.27%	0.01%	31.65%	16.98%	0.04%	6.85%	0.09%	5.21%	1.28%	5.48%
2025/04/29	11.39%	0.03%	10.29%	19.19%	5.52%	10.59%	4.12%	1.17%	4%	0.01%
2025/04/30	39.84%	18.71%	13.8%	8.82%	6.77%	1.87%	1.25%	0.79%	0.01%	0.01%

April’s PPC landscape was dynamic. Sportsbet.com.au saw fluctuating impressions, peaking at 47.10% on April 20. Dabble.com.au led on April 22 with 53.44%. Greenmangaming.com dominated early April, while bet365.com.au had a strong mid-month presence. The month concluded with sportsbet.com.au at 39.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Best betting sites australia https://www.betroyale.com.au
Bet Racing & Sports — The Royal Betting Treatment. Australias fastest growing online bookmaker. Join BetRoyale. Australia's fastest growing online bookmaker.
2
Dabble - Next Gen Betting | Betting Made Extraordinary https://www.dabble.com.au
Fast Withdrawals, Refunds In Real Cash, Copying Trending Bets? You Better Believe It
3
Keno Australia - Fast Payouts https://www.kenogo.com.au
Play for up to $40 million every 3 minutes with KenoGO. Could you be our next big winner? Play with us Today and Every day of the week...
4
Australia's Favourite Bet Site https://www.sportsbet.com.au
Official Online Betting Site — Download The Sportsbet® App & Sign Up in Less Than A Minute! Bet On Sports, Racing & More.
5
Australia’s Best New Bookie - Join Australia’s #1 New Bookie https://www.swiftbet.com.au
Open an account in minutes and get punting today. Enjoy top odds on all sports and racing.

In the competitive world of online betting, five advertisers stand out with unique propositions. BetRoyale emphasizes its rapid growth and royal treatment, while Dabble offers extraordinary betting with fast withdrawals. KenoGO entices with frequent, high-stakes payouts. Sportsbet highlights its user-friendly app, and Swiftbet promotes quick account setup and top odds.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Gambling & Gaming Online Gambling - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Gambling & Gaming Online Gambling brands

Share of Spend for the top 10 AUS Gambling & Gaming Online Gambling brands

Competitor Count for AUS Gambling & Gaming Online Gambling

Market Loss & Market Gains for AUS Gambling & Gaming Online Gambling

AUS Gambling & Gaming Online Gambling Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Gambling & Gaming Online Gambling

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena