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AUS Gambling & Gaming Online Gambling - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sportsbet.com.au 24.12
bet365.com.au 15.98
dabble.com.au 12.86
tab.com.au 8.58
mybet.com.au 6.1
greenmangaming.com 5.45
kenogo.com.au 4.49
swiftbet.com.au 3.18
palmerbet.com 2.32
newbookie.com.au 2.31
others 14.61

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Sportsbet.com.au leads with 24.12% click share, followed by bet365.com.au at 15.98%. “Others” collectively hold 14.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date dabble.com.au sportsbet.com.au bet365.com.au mybet.com.au palmerbet.com kenogo.com.au neds.com.au tab.com.au newbookie.com.au swiftbet.com.au
2025/04/01 0% 23.29% 36.35% 20.63% 0% 0% 0% 0% 0% 0%
2025/04/03 0% 0% 100% 0% 0% 0% 0% 0% 0% 0%
2025/04/04 0% 0% 60.76% 0% 0% 0% 0% 0% 0% 0%
2025/04/05 0% 13.39% 1.33% 15.38% 6.32% 0% 13.31% 14% 15.96% 13.87%
2025/04/06 0% 0% 14.14% 35.97% 18.35% 0% 0% 0% 0% 0%
2025/04/07 0% 0% 0% 0% 41.06% 0% 0% 0% 0% 0%
2025/04/08 0% 28.34% 17.06% 6.51% 3.23% 0% 19.93% 0% 0% 0%
2025/04/09 0% 16.87% 0% 0% 45.84% 0% 16.48% 0% 0% 0%
2025/04/10 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%
2025/04/11 0% 0.3% 0% 0% 22.75% 0% 0% 0% 0% 0%
2025/04/12 0% 0.2% 11.19% 14.24% 31.78% 0% 0% 0% 0% 19.43%
2025/04/13 0% 0.84% 0% 0% 99.16% 0% 0% 0% 0% 0%
2025/04/14 0% 0.13% 25.04% 0% 16% 0% 0% 0% 0% 0%
2025/04/15 32.05% 0.37% 24.55% 0% 43.03% 0% 0% 0% 0% 0%
2025/04/16 0% 64.2% 27.34% 0% 8.46% 0% 0% 0% 0% 0%
2025/04/17 0.31% 37.97% 16.36% 12.31% 2.16% 0% 0.09% 22.24% 0% 0%
2025/04/18 24.35% 4.78% 3.38% 2.48% 3.37% 1.44% 1.14% 14.64% 3.48% 4.18%
2025/04/19 0.72% 10.04% 10.71% 20.57% 0.08% 0% 0.03% 2.76% 4.33% 4.6%
2025/04/20 2.68% 42.66% 6.9% 9.45% 4.45% 5.06% 3.03% 3.49% 2.82% 6.82%
2025/04/21 24.5% 48.44% 3.47% 5.81% 2.34% 10.53% 0.81% 0.54% 0.02% 0.62%
2025/04/22 44.47% 14.31% 9.62% 5.25% 0.1% 11.14% 0.99% 0.39% 5.1% 2.2%
2025/04/23 24.38% 27.3% 8.75% 6.34% 0.76% 14.65% 3.95% 4.81% 0.05% 0.14%
2025/04/24 0.33% 23.98% 39.99% 9.06% 2.28% 0.15% 1.7% 9.19% 4.03% 1.62%
2025/04/25 0.06% 31.44% 25.13% 11.95% 0.17% 0.06% 6.02% 11.91% 0.11% 7.56%
2025/04/26 0.04% 19.5% 10.03% 26.25% 0.2% 0.05% 0.07% 4.13% 9.58% 29.43%
2025/04/27 0.54% 6.24% 33.78% 12.96% 0.67% 0.17% 6.74% 2.83% 14.42% 9.06%
2025/04/28 0.02% 15.42% 31.44% 11.53% 0.41% 0.04% 0.11% 2.45% 29.24% 1.87%
2025/04/29 0.04% 7.46% 22.18% 10.97% 2.98% 1.9% 0.07% 2.39% 9.54% 7.57%
2025/04/30 42.62% 34.7% 7.63% 3.46% 1.55% 1.34% 0.87% 0.16% 0.05% 0.02%

Copyright © Adthena. All rights reserved.

In April 2025, dabble.com.au saw fluctuating PPC spend, peaking at 44.47 on April 22. Sportsbet.com.au had a significant spike on April 16 with 64.20. Bet365.com.au started strong, reaching 100.0 on April 3. Palmerbet.com peaked at 100.0 on April 10. By month’s end, dabble.com.au closed with 42.62, while sportsbet.com.au ended at 34.70.

Market Exposure

Competitor Count for AUS Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 5
2025/04/02 2
2025/04/03 2
2025/04/04 2
2025/04/05 12
2025/04/06 4
2025/04/07 2
2025/04/08 10
2025/04/09 4
2025/04/10 3
2025/04/11 7
2025/04/12 6
2025/04/13 2
2025/04/14 4
2025/04/15 5
2025/04/16 4
2025/04/17 17
2025/04/18 26
2025/04/19 21
2025/04/20 26
2025/04/21 27
2025/04/22 27
2025/04/23 27
2025/04/24 27
2025/04/25 27
2025/04/26 27
2025/04/27 27
2025/04/28 19
2025/04/29 23
2025/04/30 21

Copyright © Adthena. All rights reserved.

April began with fluctuating advertiser numbers, peaking mid-month. The month concluded with a stable high of 21 distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
sportsbet.com.au 18.25%
dabble.com.au 12.95%
tab.com.au 7.52%
bet365.com.au 7.46%
kenogo.com.au 4.89%
cdkeys.com -2.16%
neds.com.au -4.61%
pointsbet.com.au -6.44%
palmerbet.com -8.28%
greenmangaming.com -36.87%

Copyright © Adthena. All rights reserved.

Sportsbet.com.au surged with an 18.25% click share increase, while greenmangaming.com plummeted by 36.87%.

Campaign Efficiency

AUS Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sportsbet.com.au dabble.com.au greenmangaming.com bet365.com.au picklebet.com mybet.com.au kenogo.com.au tab.com.au swiftbet.com.au truebet.com.au
2025/04/01 19.98% 0% 0.08% 39.97% 19.98% 19.98% 0% 0% 0% 0%
2025/04/02 0% 0% 0.39% 0% 99.61% 0% 0% 0% 0% 0%
2025/04/03 0% 0% 0.39% 99.61% 0% 0% 0% 0% 0% 0%
2025/04/04 0% 0% 76.97% 23.03% 0% 0% 0% 0% 0% 0%
2025/04/05 4.74% 0% 39.83% 9.77% 3.97% 12.68% 0% 4.74% 4.74% 0%
2025/04/06 0% 0% 75.53% 7.53% 0% 15.06% 0% 0% 0% 0%
2025/04/07 0% 0% 96.76% 0% 0% 0% 0% 0% 0% 0%
2025/04/08 17.1% 0% 0% 16.36% 7.81% 7.81% 0% 0% 0% 0%
2025/04/09 21.47% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/10 0% 42.97% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/11 0.06% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/12 0.05% 0% 0% 18.04% 36.07% 18.04% 0% 0% 18.04% 0%
2025/04/13 0.71% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/14 0.06% 0% 0% 30.53% 0% 0% 0% 0% 0% 0%
2025/04/15 0.1% 26.81% 0% 32.78% 0% 0% 0% 0% 0% 26.81%
2025/04/16 35.43% 17.68% 0% 43.25% 0% 0% 0% 0% 0% 0%
2025/04/17 29.45% 0.41% 0% 18.79% 0% 14.68% 0% 17.65% 0% 6.63%
2025/04/18 3.58% 33.22% 0% 6.17% 3.78% 1.69% 0.9% 7.94% 1.67% 5.5%
2025/04/19 5.82% 0.64% 0% 9.51% 1.89% 14.66% 0% 2.76% 2.88% 3.43%
2025/04/20 47.1% 3.43% 0% 6.22% 1.02% 6.51% 4.2% 2.4% 4.89% 2.6%
2025/04/21 36.9% 35.65% 0% 5.12% 2% 4.26% 7.09% 0.42% 0.37% 1.51%
2025/04/22 10.64% 53.44% 0% 7.57% 0% 3.24% 9.89% 0.72% 1.24% 4.51%
2025/04/23 21.23% 33.86% 0% 7.8% 2.08% 4.95% 11.91% 3.25% 0.1% 4.38%
2025/04/24 16.14% 11.96% 0% 31.76% 1.8% 5.86% 6.96% 6.51% 1.51% 0.11%
2025/04/25 31.42% 0.08% 0.02% 22.46% 7.2% 9.72% 0.11% 10.76% 6.07% 0.03%
2025/04/26 18.2% 0.07% 10.76% 12.23% 0.02% 21.19% 0.11% 3.18% 25.52% 0.02%
2025/04/27 4.99% 1.5% 27.03% 18.29% 0.04% 11.17% 0.25% 2.96% 7.64% 0.05%
2025/04/28 12.27% 0.01% 31.65% 16.98% 0.04% 6.85% 0.09% 5.21% 1.28% 5.48%
2025/04/29 11.39% 0.03% 10.29% 19.19% 5.52% 10.59% 4.12% 1.17% 4% 0.01%
2025/04/30 39.84% 18.71% 13.8% 8.82% 6.77% 1.87% 1.25% 0.79% 0.01% 0.01%

Copyright © Adthena. All rights reserved.

April’s PPC landscape was dynamic. Sportsbet.com.au saw fluctuating impressions, peaking at 47.10% on April 20. Dabble.com.au led on April 22 with 53.44%. Greenmangaming.com dominated early April, while bet365.com.au had a strong mid-month presence. The month concluded with sportsbet.com.au at 39.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Best betting sites australia https://www.betroyale.com.au

    Bet Racing & Sports — The Royal Betting Treatment. Australias fastest growing online bookmaker. Join BetRoyale. Australia's fastest growing online bookmaker.

  2. 2
    Dabble - Next Gen Betting | Betting Made Extraordinary https://www.dabble.com.au

    Fast Withdrawals, Refunds In Real Cash, Copying Trending Bets? You Better Believe It

  3. 3
    Keno Australia - Fast Payouts https://www.kenogo.com.au

    Play for up to $40 million every 3 minutes with KenoGO. Could you be our next big winner? Play with us Today and Every day of the week...

  4. 4
    Australia's Favourite Bet Site https://www.sportsbet.com.au

    Official Online Betting Site — Download The Sportsbet® App & Sign Up in Less Than A Minute! Bet On Sports, Racing & More.

  5. 5
    Australia’s Best New Bookie - Join Australia’s #1 New Bookie https://www.swiftbet.com.au

    Open an account in minutes and get punting today. Enjoy top odds on all sports and racing.

Copyright © Adthena. All rights reserved.

In the competitive world of online betting, five advertisers stand out with unique propositions. BetRoyale emphasizes its rapid growth and royal treatment, while Dabble offers extraordinary betting with fast withdrawals. KenoGO entices with frequent, high-stakes payouts. Sportsbet highlights its user-friendly app, and Swiftbet promotes quick account setup and top odds.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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