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AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
thecpapclinic.com.au 11.38
cpaponline.com.au 7.82
mycpap.com.au 7.19
easycpap.com.au 5.45
hearingsavers.com.au 4.77
chemistwarehouse.com.au 4.34
medshop.com.au 4.06
invisalign.com.au 4.06
resmed.com.au 3.94
tensmachinesaustralia.com.au 3.51
others 43.48

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC ads, “thecpapclinic.com.au” leads with 11.38% click share. “Others” collectively dominate with 43.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date thecpapclinic.com.au invisalign.com.au dentalboutique.com.au easycpap.com.au resmed.com.au cpaponline.com.au mycpap.com.au hearingsavers.com.au medshop.com.au nswcpap.com.au
2025/04/01 18.51% 0.86% 4.2% 8.72% 4.81% 10.1% 7.31% 3.13% 2.56% 4.63%
2025/04/02 19.31% 7.24% 5.4% 7.88% 1.88% 12.21% 3.91% 2.41% 1.35% 3.57%
2025/04/03 15.64% 8.05% 5.78% 8.62% 3.89% 5.94% 5.57% 3.09% 1.8% 0.9%
2025/04/04 12.96% 7.04% 5.57% 5.58% 4.16% 9.74% 5.47% 2.56% 4.29% 1.81%
2025/04/05 3.27% 8.95% 6.79% 6.31% 4.81% 10.3% 5.48% 3.36% 1.88% 4.63%
2025/04/06 4.26% 8.48% 6.46% 8.44% 2.96% 9.89% 5.19% 4.57% 4.57% 2.33%
2025/04/07 21.74% 6.65% 5.5% 5.59% 2.09% 9.19% 4.66% 2.67% 3.44% 3.11%
2025/04/08 24.53% 7.14% 5.98% 4.89% 2.16% 7.77% 3.26% 2.49% 2.59% 1.46%
2025/04/09 27.21% 5.56% 5.41% 6.07% 2.32% 9.19% 2.33% 2.4% 3.22% 1.68%
2025/04/10 19.66% 8.73% 5.33% 4.78% 4.14% 5.76% 4.85% 2.66% 2.7% 3.9%
2025/04/11 19.1% 7.87% 6.02% 4.59% 5.27% 6.17% 5.73% 3.63% 2.19% 0.1%
2025/04/12 1.7% 7.99% 4.83% 8.13% 5.27% 11.35% 7.06% 4.84% 3.1% 5.66%
2025/04/13 6.8% 6.53% 5.18% 6.41% 4.15% 12.49% 7.55% 4.02% 1.94% 4.27%
2025/04/14 18.25% 7.19% 7.77% 4.05% 3.42% 4.64% 3.87% 3.71% 2.29% 1.23%
2025/04/15 21.86% 6.35% 6.2% 5.17% 3.98% 5.61% 5.17% 2.59% 2.87% 3.6%
2025/04/16 17.94% 7.38% 7.95% 4.66% 4.66% 5.59% 5.15% 3% 3.36% 1.58%
2025/04/17 14.53% 7.62% 5.91% 4.95% 3.59% 8.63% 3.87% 3.55% 3.22% 1.37%
2025/04/18 5.37% 7.35% 5.64% 4.4% 6.07% 7.76% 6.69% 4.72% 2.39% 1.46%
2025/04/19 1.92% 7.81% 6.37% 4.32% 6.54% 9.89% 7.4% 3.39% 1.75% 1.68%
2025/04/20 1.39% 7.12% 6.89% 4.34% 5.66% 8.39% 9.13% 3.58% 2.52% 4.36%
2025/04/21 7.49% 7.08% 6.32% 4.58% 5.72% 7.78% 8.67% 3.13% 2.88% 3.58%
2025/04/22 8.18% 6.72% 7.66% 5.19% 5.48% 7.8% 7.35% 3.02% 1.78% 2.18%
2025/04/23 9.54% 9.23% 7.11% 5.1% 4.65% 5.6% 5.54% 2.36% 0.76% 3.02%
2025/04/24 9.08% 7.65% 8.23% 5.13% 3.58% 6.31% 4.23% 4.2% 3.32% 1.14%
2025/04/25 8.46% 8.65% 8.65% 4.73% 6.25% 5.76% 4.21% 3.16% 1.28% 3.95%
2025/04/26 2.65% 8.57% 5.57% 5.93% 4.78% 9.23% 9.44% 2.78% 2.24% 3.69%
2025/04/27 2.26% 5.84% 7.16% 6.27% 5.57% 8.65% 11.96% 3.04% 1.99% 5.11%
2025/04/28 8.52% 7.66% 9.53% 4.41% 3.49% 6.41% 3.93% 3.7% 0.69% 0.93%
2025/04/29 11.75% 6.52% 10.32% 4.65% 4.87% 6.09% 2.98% 2.45% 1.19% 2.64%
2025/04/30 8.86% 8.56% 8.04% 5.83% 5.22% 5.04% 4.15% 2.14% 1.83% 0.72%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Thecpapclinic.com.au experienced fluctuations, peaking mid-month. Invisalign.com.au maintained steady growth, while dentalboutique.com.au surged late April. Overall, diverse strategies shaped the competitive landscape.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 312
2025/04/02 309
2025/04/03 314
2025/04/04 305
2025/04/05 294
2025/04/06 294
2025/04/07 294
2025/04/08 283
2025/04/09 291
2025/04/10 274
2025/04/11 294
2025/04/12 269
2025/04/13 280
2025/04/14 288
2025/04/15 277
2025/04/16 277
2025/04/17 257
2025/04/18 265
2025/04/19 301
2025/04/20 283
2025/04/21 286
2025/04/22 298
2025/04/23 296
2025/04/24 310
2025/04/25 303
2025/04/26 300
2025/04/27 293
2025/04/28 289
2025/04/29 282
2025/04/30 290

Copyright © Adthena. All rights reserved.

April began with 312 advertisers, fluctuating throughout the month. Mid-month saw a dip to 257, but it rebounded, closing at 290.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
mycpap.com.au 2.14%
resmed.com.au 1.44%
cpapspecials.com 1.35%
tensmachinesaustralia.com.au 1%
dentalboutique.com.au 0.58%
chemistwarehouse.com.au -0.37%
easycpap.com.au -0.5%
cpapclub.com.au -0.62%
medshop.com.au -2.16%
thecpapclinic.com.au -7.93%

Copyright © Adthena. All rights reserved.

MyCPAP.com.au surged by 2.14%, while TheCPAPClinic.com.au plummeted by 7.93%. ResMed.com.au and CPAPSpecials.com gained, contrasting MedShop.com.au’s decline.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date thecpapclinic.com.au easycpap.com.au cpaponline.com.au chemistwarehouse.com.au dentalboutique.com.au mycpap.com.au hearingsavers.com.au medshop.com.au cpapclub.com.au nswcpap.com.au
2025/04/01 16.74% 9.28% 10.77% 3.69% 2.42% 6.96% 3.43% 3.46% 1.94% 4.88%
2025/04/02 17.89% 8.94% 13.98% 3.76% 3.04% 4.48% 2.84% 1.3% 1.12% 3.6%
2025/04/03 16.82% 10.66% 6.87% 3.49% 3.12% 6.07% 3.49% 2.23% 2.5% 1.11%
2025/04/04 14.6% 6.89% 11.27% 4.41% 2.94% 6.52% 3.12% 4.95% 4.81% 1.96%
2025/04/05 3.98% 7.99% 11.5% 4.95% 3.81% 5.87% 4.4% 2.19% 7.19% 5.67%
2025/04/06 4.78% 9.25% 10.22% 5.44% 3.5% 5.54% 5.71% 6.3% 5.81% 2.75%
2025/04/07 22.24% 7.2% 11.13% 3% 3.2% 5.54% 3.49% 4.61% 2.06% 2.78%
2025/04/08 24.84% 5.97% 9.22% 4.14% 3.26% 3.79% 2.97% 3.38% 1.94% 1.58%
2025/04/09 27.18% 7.47% 10.85% 3.65% 3.02% 2.67% 2.89% 4.03% 1.2% 1.77%
2025/04/10 22.99% 6.23% 7.25% 3.28% 2.95% 5.82% 2.98% 3.92% 0.29% 4.12%
2025/04/11 21.67% 5.77% 7.68% 4.72% 3.4% 6.9% 4.6% 2.12% 1.05% 0.1%
2025/04/12 1.83% 9.35% 12.65% 3.57% 2.63% 8.3% 5.92% 3.91% 3.43% 5.29%
2025/04/13 5.61% 7.24% 14.25% 5.1% 2.87% 8.47% 4.82% 2.6% 3.88% 4.04%
2025/04/14 18.77% 4.86% 6.04% 6.12% 4.21% 4.83% 4.45% 3.08% 2.22% 1.28%
2025/04/15 20.18% 6.14% 6.96% 4.69% 3.3% 5.89% 3.11% 3.55% 3.05% 3.38%
2025/04/16 18.88% 5.68% 7.37% 5.82% 4.32% 5.9% 3.58% 4.37% 1.68% 1.38%
2025/04/17 16.09% 6.33% 11.27% 5.53% 2.95% 4.7% 4.41% 2.89% 0.7% 1.28%
2025/04/18 5.95% 5.23% 9.76% 4.72% 2.89% 7.51% 5.14% 2.21% 4.11% 1.34%
2025/04/19 2.35% 5.6% 13.16% 2.89% 3.51% 9.38% 4.35% 1.96% 2.2% 2.31%
2025/04/20 1.44% 5.61% 10.95% 3.66% 3.85% 10.73% 4.14% 2.78% 2.4% 4.64%
2025/04/21 8.42% 5.78% 9.54% 3.42% 3.54% 11.26% 4.28% 3.28% 2.41% 3.81%
2025/04/22 9.23% 6.65% 9.94% 3.37% 4.4% 9.21% 3.83% 1.75% 2.01% 2.19%
2025/04/23 11.4% 6.58% 7.02% 3.81% 4.22% 6.8% 3.07% 0.69% 1.45% 3.02%
2025/04/24 10.06% 6.41% 7.22% 3.34% 4.35% 5.1% 5.46% 3.73% 1.59% 1.21%
2025/04/25 9.76% 6.37% 7.68% 2.75% 4.85% 5.34% 4.02% 1.61% 1.21% 3.8%
2025/04/26 2.66% 7.34% 11.9% 4.89% 3.2% 10.16% 3.41% 2.3% 2.05% 3.46%
2025/04/27 2.92% 7.56% 10.73% 3.32% 4.01% 12.61% 3.68% 2.42% 1.85% 5.01%
2025/04/28 9.52% 5.92% 8.52% 4.38% 5.71% 4.99% 4.45% 0.84% 2.45% 1.07%
2025/04/29 13.35% 6.39% 7.91% 4.85% 5.91% 3.73% 2.99% 1.41% 2.07% 2.58%
2025/04/30 11.02% 7.63% 6.42% 5.18% 4.91% 4.88% 2.57% 1.95% 1.1% 1.03%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Thecpapclinic.com.au experienced fluctuations, peaking mid-month. Easycpap.com.au maintained steady visibility, while cpaponline.com.au showed consistent engagement. Chemistwarehouse.com.au and dentalboutique.com.au had moderate presence. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Pharmacist - ADF Careers https://www.adfcareers.gov.au

    In The ADF You'll Enjoy A Rich And Rewarding Blend Of Career And Lifestyle Opportunities. Fulfilling, Well-Paid Work, Job Security And Numerous Benefits.

  2. 2
    Dental Implants https://www.dentalboutique.com.au

    Single, Multi & Full Mouth — Relax & enjoy visiting the dentist - our clinic feels more like a day spa than a dentist.

  3. 3
    Invisalign Clear Aligners https://www.invisalign.com.au

    Starting from AUD$5,000 — No Compromises! Live Life As Usual With Invisalign Clear Aligners. Goodbye Metal Wires.

  4. 4
    Same Day Tooth Implants - Dental Implants From $61* P/Wk https://www.kitadental.com.au

    Single Immediate Tooth Implant - Same Day Extraction & Implant. Quick & Durable Solution.

  5. 5
    Replace Missing Teeth https://www.sydneyroaddentalcare.com.au

    Dental Implants In Manly — Payment plans & super release available for eligible patients. Chat to our team...

Copyright © Adthena. All rights reserved.

In the competitive world of healthcare PPC, ADF Careers entices with career security and lifestyle, while Dental Boutique and Kita Dental offer spa-like dental experiences and quick solutions. Invisalign promotes a wire-free life, and Sydney Road Dental Care provides flexible payment options.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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