AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.7462541822
79.2537458178
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 19%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thecpapclinic.com.au 11.43
resmed.com.au 8.01
tensmachinesaustralia.com.au 7.53
cpapaustralia.com.au 5.95
hearingsavers.com.au 4.69
mycpap.com.au 4.36
cpaponline.com.au 4.16
easycpap.com.au 3.34
medshop.com.au 3.13
amplifon.com 3.04
others 44.36
  • thecpapclinic.com.au - 11.43%
  • resmed.com.au - 8.01%
  • tensmachinesaustralia.com.au - 7.53%
  • cpapaustralia.com.au - 5.95%
  • hearingsavers.com.au - 4.69%
  • mycpap.com.au - 4.36%
  • cpaponline.com.au - 4.16%
  • easycpap.com.au - 3.34%
  • medshop.com.au - 3.13%
  • amplifon.com - 3.04%
  • others - 44.36%

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In the PPC landscape, ‘thecpapclinic.com.au’ leads with 11.43% click share, while ‘others’ dominate at 44.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date thecpapclinic.com.au resmed.com.au cpapaustralia.com.au dentalboutique.com.au tensmachinesaustralia.com.au mycpap.com.au cpaponline.com.au hearingsavers.com.au medshop.com.au easycpap.com.au
2025/11/01 3.75% 6.38% 5.04% 11.21% 3.92% 2.79% 7.2% 3.87% 1.03% 4.05%
2025/11/02 3.45% 4.53% 5.65% 8.12% 3.56% 3.31% 8.51% 3.23% 2.07% 5.28%
2025/11/03 11.18% 3.6% 3.73% 6.27% 2.5% 3.15% 4.55% 2.8% 2.76% 3.54%
2025/11/04 9.69% 4.17% 2.98% 7.82% 3.86% 1.25% 3.55% 3.63% 3.01% 2.36%
2025/11/05 10.07% 4.04% 2.55% 7.58% 2.63% 3.26% 5.32% 5.71% 4.19% 3.39%
2025/11/06 12.09% 4.07% 3.78% 7.14% 2.41% 4.05% 5.42% 4.89% 3.4% 3.41%
2025/11/07 13.04% 3.99% 4.26% 7.46% 3.94% 4.79% 4.76% 3.93% 2.65% 3.78%
2025/11/08 3.26% 7.61% 4.43% 7.62% 3.25% 5.99% 7.16% 4.7% 3.2% 4.59%
2025/11/09 1.09% 6.24% 5.6% 6.75% 4.67% 3.72% 6.92% 4% 4.65% 2.42%
2025/11/10 14.02% 4.99% 4.91% 5.53% 3.39% 6.55% 4.67% 3.07% 2.58% 4.08%
2025/11/11 16.8% 4.29% 3.67% 5.26% 3.67% 4.55% 6.6% 3.56% 2.23% 4.05%
2025/11/12 14.41% 6.16% 5.99% 7.46% 3.71% 4.84% 5.18% 3.29% 0.39% 2.62%
2025/11/13 13.31% 6.45% 6.14% 6.71% 4.81% 3.19% 5.22% 5.74% 2.95% 1.64%
2025/11/14 11.11% 8.37% 7.96% 6.05% 4.62% 2.64% 2.35% 4.61% 2.76% 1.4%
2025/11/15 4.14% 8.71% 6.4% 5.74% 3.72% 4.5% 4.02% 3.68% 5.33% 3.1%
2025/11/16 0.38% 10.17% 5.74% 8.21% 4.75% 2.35% 2.96% 3.69% 1.87% 1.8%
2025/11/17 15.08% 8.49% 4.59% 6.95% 5.96% 1.78% 2.59% 2.79% 2.21% 2.38%
2025/11/18 13.04% 6.38% 4.1% 6.93% 3.33% 1.18% 2.17% 5.35% 3.73% 1.67%
2025/11/19 12.72% 7.72% 5.78% 7.58% 3.86% 2.75% 2.93% 2.63% 1.71% 2.29%
2025/11/20 8.72% 6.61% 7.1% 8.15% 4.86% 2.08% 1.64% 3.14% 2.76% 1.85%
2025/11/21 10.93% 4.66% 7.34% 4.87% 4.7% 3.06% 2.07% 2.99% 2.35% 1.87%
2025/11/22 12.06% 6.1% 8.64% 5.72% 4.86% 4.42% 3.34% 4.21% 1.93% 1.27%
2025/11/23 13.79% 3.66% 7% 4.06% 3.89% 4.36% 3.38% 4% 2.07% 1.8%
2025/11/24 10.48% 6.85% 7.64% 5.09% 5.05% 2.29% 1.85% 3.64% 3.37% 1.21%
2025/11/25 15.99% 7.42% 7.13% 5.4% 3.26% 6.85% 2.15% 2.66% 1.79% 0.97%
2025/11/26 15.26% 7.97% 6.7% 5.27% 4.32% 4.21% 3.1% 3.51% 1.94% 0.99%
2025/11/27 15.12% 8.15% 8.1% 6.31% 4.8% 1.88% 2.47% 3.66% 1.24% 1.13%
2025/11/28 14.53% 8.97% 6.16% 6.52% 5.21% 2.58% 2.75% 3.55% 1.38% 1.24%
2025/11/29 12.1% 7.85% 6.98% 4.48% 5.13% 3.72% 1.43% 3.06% 3.42% 1.23%
2025/11/30 10.39% 9.76% 8.83% 5.18% 3.68% 3.49% 2.85% 2.51% 1.35% 1.05%
  • thecpapclinic.com.au
  • resmed.com.au
  • cpapaustralia.com.au
  • dentalboutique.com.au
  • tensmachinesaustralia.com.au
  • mycpap.com.au
  • cpaponline.com.au
  • hearingsavers.com.au
  • medshop.com.au
  • easycpap.com.au

Copyright © Adthena. All rights reserved.

In November 2025, thecpapclinic.com.au led with fluctuating spend, peaking mid-month. Resmed.com.au and cpapaustralia.com.au showed consistent growth, while dentalboutique.com.au and tensmachinesaustralia.com.au maintained steady shares. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 247
2025/11/02 286
2025/11/03 291
2025/11/04 286
2025/11/05 286
2025/11/06 280
2025/11/07 287
2025/11/08 283
2025/11/09 281
2025/11/10 267
2025/11/11 274
2025/11/12 265
2025/11/13 281
2025/11/14 282
2025/11/15 286
2025/11/16 273
2025/11/17 270
2025/11/18 283
2025/11/19 259
2025/11/20 276
2025/11/21 271
2025/11/22 276
2025/11/23 259
2025/11/24 262
2025/11/25 252
2025/11/26 251
2025/11/27 231
2025/11/28 236
2025/11/29 253
2025/11/30 235

Copyright © Adthena. All rights reserved.

November began with 247 advertisers, peaking at 291 on the 3rd. A decline followed, ending the month at 235.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cpapaustralia.com.au 2.42%
thecpapclinic.com.au 2.18%
tensmachinesaustralia.com.au 2.05%
resmed.com.au 1.56%
amplifon.com 0.62%
hearingsavers.com.au -0.83%
cpapclub.com.au -0.89%
mycpap.com.au -1.7%
easycpap.com.au -2.13%
cpaponline.com.au -2.62%

Copyright © Adthena. All rights reserved.

In the past month, cpapaustralia.com.au surged by 2.42%, while cpaponline.com.au dropped by 2.62%. TheCPAPClinic.com.au and tensmachinesaustralia.com.au also saw positive growth, contrasting with declines for easycpap.com.au and mycpap.com.au.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thecpapclinic.com.au cpapaustralia.com.au resmed.com.au tensmachinesaustralia.com.au mycpap.com.au cpaponline.com.au dentalboutique.com.au hearingsavers.com.au chemistwarehouse.com.au easycpap.com.au
2025/11/01 3.44% 4.38% 3.53% 4.72% 4.28% 9.99% 6.81% 4.28% 1.85% 7.56%
2025/11/02 2.79% 4.7% 2.57% 3.99% 5.42% 10.75% 5.19% 4.05% 1.87% 8.27%
2025/11/03 12.49% 2.97% 1.84% 2.86% 4.47% 6.94% 4.28% 3.24% 2.21% 6.24%
2025/11/04 11.24% 2.93% 2.89% 4.96% 2.53% 4.73% 6.14% 4.24% 1.4% 4.23%
2025/11/05 9.81% 2.41% 2.37% 2.75% 5.49% 6.89% 4.5% 5.65% 2.06% 5.97%
2025/11/06 11.17% 3.35% 2.22% 2.51% 5.85% 8.43% 4.32% 4.67% 3% 5.82%
2025/11/07 12.39% 3.43% 2.24% 4.31% 6.02% 5.93% 4.25% 3.79% 3.42% 6.19%
2025/11/08 2.48% 3.56% 4.37% 3.85% 7.87% 8.76% 4.21% 4.73% 3.31% 7.46%
2025/11/09 0.97% 4.71% 3.71% 5.5% 4.19% 8.4% 4.55% 4.07% 2.11% 3.38%
2025/11/10 13.64% 4.22% 2.97% 3.99% 7.16% 5.85% 3.42% 3.05% 1.69% 5.63%
2025/11/11 15.83% 3.64% 2.97% 4.3% 5.36% 8.1% 3.28% 3.4% 1.75% 5.85%
2025/11/12 13.71% 5.14% 3.8% 4.47% 5.58% 5.49% 4.6% 3.19% 3.12% 3.6%
2025/11/13 11.35% 5.87% 3.7% 5.18% 3.45% 6.43% 4.42% 5.89% 2.7% 2.84%
2025/11/14 9.14% 6.93% 4.31% 5.63% 3.09% 2.97% 4.31% 4.79% 5.02% 2.3%
2025/11/15 4.49% 5.68% 6.19% 4.52% 5.54% 5.51% 3.84% 3.55% 2.2% 4.86%
2025/11/16 0.25% 5.79% 7.71% 6.07% 2.87% 3.1% 5.36% 5.03% 2.2% 3.23%
2025/11/17 12.94% 4.18% 5.7% 7.35% 3.05% 3.34% 4.64% 3.13% 1.23% 4.23%
2025/11/18 12.15% 4.68% 3.79% 4.75% 1.45% 3.35% 4.88% 6.03% 1.66% 2.57%
2025/11/19 10.81% 5.54% 5.32% 5.37% 3.42% 3.57% 5.52% 2.73% 2.67% 3.92%
2025/11/20 8.86% 6.67% 4.07% 6.81% 2.92% 2.18% 5.4% 3.51% 2.83% 3.33%
2025/11/21 10.49% 7.4% 3.24% 6.09% 4.11% 2.75% 4.12% 3.31% 2.12% 3.28%
2025/11/22 10.13% 6.74% 3.83% 6.06% 4.7% 4.08% 3.78% 4.83% 2.76% 1.96%
2025/11/23 12.52% 6.25% 2.15% 5.05% 4.12% 3.48% 3.09% 4.39% 2.83% 2.36%
2025/11/24 8.73% 7.14% 3.75% 6.64% 2.39% 2.16% 3.78% 3.86% 3.84% 1.8%
2025/11/25 14.66% 8.03% 4.98% 4.74% 5.74% 3.44% 4.92% 2.89% 2.37% 1.65%
2025/11/26 14.05% 6.35% 4.32% 5.51% 5.01% 4.4% 3.92% 3.47% 2.72% 1.58%
2025/11/27 14.06% 7.79% 5.24% 6.67% 2.06% 3.16% 4.09% 4.47% 3.52% 1.98%
2025/11/28 14.1% 5.88% 5.37% 6.54% 3.76% 3.5% 4.51% 3.76% 6.59% 2.19%
2025/11/29 11.7% 6.87% 4.97% 6.72% 4.13% 2.2% 3.36% 3.21% 2.84% 1.75%
2025/11/30 10.5% 8.73% 7.1% 4.96% 4.82% 4.26% 3.83% 3.22% 3.02% 1.61%
  • thecpapclinic.com.au
  • cpapaustralia.com.au
  • resmed.com.au
  • tensmachinesaustralia.com.au
  • mycpap.com.au
  • cpaponline.com.au
  • dentalboutique.com.au
  • hearingsavers.com.au
  • chemistwarehouse.com.au
  • easycpap.com.au

Copyright © Adthena. All rights reserved.

In November 2025, “thecpapclinic.com.au” saw fluctuating impressions, peaking mid-month. “cpapaustralia.com.au” steadily rose, while “resmed.com.au” had a mid-month dip. “tensmachinesaustralia.com.au” and “mycpap.com.au” showed consistent performance. “cpaponline.com.au” and “dentalboutique.com.au” had varied trends. “hearingsavers.com.au” and “chemistwarehouse.com.au” maintained stability. “easycpap.com.au” declined towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Pharmacist - ADF Careers https://www.adfcareers.gov.au

    In The ADF You'll Enjoy A Rich And Rewarding Blend Of Career And Lifestyle Opportunities. Fulfilling, Well-Paid Work, Job Security And Numerous Benefits.

  2. 2
    Get New Teeth Within 1-2 Days - Implants from $175 per Week* https://www.allon4plus.com.au

    *T&Cs applies, financed through external company. Apply online now. New teeth in 1 - 2 days.

  3. 3
    Half The Cost Of Invisalign https://www.lineaofficial.com.au

    Invisible Aligners — Start your journey with confidence knowing you'll be supported with dentist involvement.

  4. 4
    Invisalign Alternatives 2025 - Prices as Low as $1,900 https://www.smileprep.com › australia › best-aligners

    Choose the right aligner option for your goals and budget. Compare top Australian brands. Smile Prep reviews Australian aligner brands using customer...

  5. 5
    Vietnam Dental Implant Cost - Save Up To 60% On New Smile https://www.tcaredental.com.au

    The First Dental Tourism Clinic Founded by an Australian Dentist.Book Assessment in Sydney. Australian Standards, Vietnamese Fees. Premium...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, ADF Careers highlights a fulfilling pharmacist career, while Allon4Plus promises quick dental implants. LineaOfficial offers affordable invisible aligners, SmilePrep compares aligner options, and TCareDental promotes cost-effective dental tourism.

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