Log in Book a Demo

AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
hearingsavers.com.au 9.74
thecpapclinic.com.au 8.98
cpaponline.com.au 6.43
mycpap.com.au 5.09
chemistwarehouse.com.au 4.76
easycpap.com.au 4.12
medshop.com.au 3.79
resmed.com.au 3.44
tensmachinesaustralia.com.au 2.93
dentalboutique.com.au 2.91
others 47.81

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC ads, “others” dominate with 47.81% click share. Hearingsavers.com.au leads individual advertisers at 9.74%, followed by thecpapclinic.com.au at 8.98%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date thecpapclinic.com.au dentalboutique.com.au hearingsavers.com.au easycpap.com.au resmed.com.au cpaponline.com.au mycpap.com.au nswcpap.com.au cpapclub.com.au invisalign.com.au
2025/03/01 2.08% 9.11% 7.63% 3.97% 4.86% 6.2% 5.25% 4.85% 0.95% 5.67%
2025/03/02 1.76% 8.08% 8.18% 3.08% 5.78% 5.34% 3.57% 3.41% 3.42% 6.12%
2025/03/03 11.83% 9.14% 6.19% 2.65% 2.69% 5.1% 3.01% 2.24% 0.56% 6.02%
2025/03/04 16.17% 6.15% 6.3% 3.28% 5.61% 4.57% 3.51% 3.47% 0.05% 2.25%
2025/03/05 12.32% 6.47% 6.44% 4.56% 5.11% 4.41% 2.84% 2.86% 0.78% 2.53%
2025/03/06 12.61% 7.27% 7.02% 4.28% 5.73% 6.01% 2.44% 3.04% 1.77% 2.32%
2025/03/07 12.34% 6.7% 6.63% 3.16% 4.84% 4.51% 2.53% 1.82% 1.67% 2.51%
2025/03/08 1.55% 6.09% 9.01% 4.32% 3.54% 7.53% 5.28% 2.57% 7.24% 2.09%
2025/03/09 5.44% 5.48% 9.05% 3.12% 4.43% 6.46% 5.82% 2.2% 7.82% 2.81%
2025/03/10 11.01% 5.56% 6.08% 2.52% 3.19% 6.07% 3.3% 3.22% 3.06% 2.48%
2025/03/11 11.27% 6.31% 8.57% 3.66% 3.68% 6.53% 4% 0.52% 4.86% 2.87%
2025/03/12 10.1% 6.68% 9.03% 5% 4.4% 5.65% 4.56% 1.35% 3.05% 2.5%
2025/03/13 10.61% 7.11% 7.34% 4.11% 3.55% 5.79% 4.43% 1.71% 4.01% 2.56%
2025/03/14 12.84% 6.94% 5.58% 5.14% 4.17% 6.64% 4.19% 3.06% 3.12% 2.47%
2025/03/15 1.84% 6.69% 5.95% 5.17% 5% 8.23% 5.77% 2.57% 5.36% 2.64%
2025/03/16 2.31% 6.51% 5.65% 5.06% 4.12% 10.51% 7.08% 3.42% 1.7% 2.63%
2025/03/17 12.43% 7.24% 8.23% 2.95% 4.11% 7.08% 4.13% 3.05% 0.31% 2.29%
2025/03/18 11.51% 8.92% 7.47% 3.28% 3.97% 9.7% 2.9% 0.43% 1.27% 2.28%
2025/03/19 11.22% 8.68% 6.7% 2.92% 5.19% 9.37% 4.54% 1.52% 1.56% 2.78%
2025/03/20 10.79% 6.46% 6.94% 4.32% 4.46% 10.56% 2.11% 3.18% 1.43% 2.17%
2025/03/21 10.5% 7.56% 6.67% 4.1% 6.84% 7.24% 1.96% 3.19% 1.46% 2%
2025/03/22 3.52% 3.96% 7.44% 6.37% 5.99% 11.37% 3.07% 1.47% 0.92% 2.5%
2025/03/23 2.08% 5.88% 7.91% 3.55% 5.77% 8.92% 4.13% 6.63% 2% 2.64%
2025/03/24 13.25% 7.34% 7.99% 4.22% 3.66% 5.48% 2.45% 1.35% 1.27% 2.17%
2025/03/25 14.92% 5.98% 8.29% 5.23% 5.74% 5.66% 2.68% 3.66% 1.72% 2.1%
2025/03/26 14.84% 8.02% 5.06% 5.67% 6.39% 5.62% 1.84% 0.72% 2.95% 2.27%
2025/03/27 14.66% 6.96% 5.98% 6.13% 7.23% 4.62% 3.04% 3.67% 1.89% 2.69%
2025/03/28 13.79% 7.51% 7.43% 5.33% 6.85% 3.99% 3.16% 2.18% 1.82% 2.9%
2025/03/29 1% 7.95% 5.65% 8.49% 6.18% 11.63% 7.13% 2.1% 2.66% 2.19%
2025/03/30 0.86% 5.86% 6.29% 7.6% 5.68% 10.5% 9.02% 2.15% 2.87% 2.2%
2025/03/31 20.22% 6.6% 6.15% 5.64% 4.56% 4% 3.98% 2.58% 2.42% 2.05%

Copyright © Adthena. All rights reserved.

In March 2025, thecpapclinic.com.au saw fluctuating ad spend, peaking at 20.22% on the 31st. Dentalboutique.com.au maintained steady spend, while hearingsavers.com.au experienced a mid-month surge. Easycpap.com.au and resmed.com.au showed consistent activity, with cpaponline.com.au peaking on the 29th. Mycpap.com.au and nswcpap.com.au had varied trends, and cpapclub.com.au saw a late-month rise. Invisalign.com.au remained stable throughout.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 346
2025/03/02 332
2025/03/03 341
2025/03/04 348
2025/03/05 337
2025/03/06 317
2025/03/07 350
2025/03/08 355
2025/03/09 347
2025/03/10 364
2025/03/11 347
2025/03/12 338
2025/03/13 349
2025/03/14 347
2025/03/15 343
2025/03/16 335
2025/03/17 343
2025/03/18 326
2025/03/19 324
2025/03/20 334
2025/03/21 325
2025/03/22 324
2025/03/23 318
2025/03/24 322
2025/03/25 314
2025/03/26 319
2025/03/27 312
2025/03/28 299
2025/03/29 334
2025/03/30 313
2025/03/31 326

Copyright © Adthena. All rights reserved.

March began with 346 advertisers, peaking at 364 on the 10th. A decline followed, ending the month at 326.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
medshop.com.au 4.33%
chemistwarehouse.com.au 1.34%
easycpap.com.au 0.88%
cpaponline.com.au 0.76%
resmed.com.au 0.74%
cpapspecials.com -0.64%
mycpap.com.au -0.68%
cpap.com.au -1.21%
cpapclub.com.au -1.3%
hearingsavers.com.au -1.41%

Copyright © Adthena. All rights reserved.

Medshop.com.au surged with a 4.33% click share increase, while hearingsavers.com.au dropped by 1.41%. Chemistwarehouse.com.au also rose by 1.34%.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date thecpapclinic.com.au hearingsavers.com.au easycpap.com.au chemistwarehouse.com.au cpaponline.com.au mycpap.com.au dentalboutique.com.au medshop.com.au nswcpap.com.au cpapclub.com.au
2025/03/01 2.07% 9.59% 5.53% 4.47% 6.45% 6.5% 3.78% 0.15% 5.32% 0.93%
2025/03/02 2.15% 10.48% 4.28% 5.6% 5.81% 4.45% 3.72% 0% 3.1% 2.5%
2025/03/03 14.73% 8.01% 3.97% 3.45% 6.06% 4.95% 4.2% 0.43% 2.8% 0.65%
2025/03/04 16.72% 7.44% 3.71% 3.96% 5.07% 3.93% 3.28% 0.34% 3.51% 0.05%
2025/03/05 14.04% 7.65% 5.21% 4.24% 5.07% 3.24% 3.72% 0.44% 2.93% 0.6%
2025/03/06 14.27% 8.5% 5.49% 3.37% 7.21% 2.68% 4.36% 0.04% 3.12% 1.4%
2025/03/07 14.3% 7.96% 3.85% 3.3% 5.47% 2.99% 3.69% 0.35% 2.14% 2.55%
2025/03/08 1.7% 10.49% 4.82% 1.99% 8.25% 5.78% 3.3% 0.18% 3.32% 8.68%
2025/03/09 6.55% 10.48% 3.56% 2.31% 7.62% 6.12% 2.93% 0% 2.24% 10.32%
2025/03/10 12.39% 7.25% 3.03% 2.72% 7.34% 3.99% 3.13% 0.44% 3.52% 3.88%
2025/03/11 11.79% 9.77% 3.92% 4.46% 7.19% 4.11% 3.55% 0.38% 0.65% 5.15%
2025/03/12 11.12% 10.1% 5.82% 4.17% 6.48% 4.86% 3.53% 0.1% 1.46% 4.35%
2025/03/13 10.97% 7.81% 4.47% 6.84% 6.54% 4.6% 3.59% 2.97% 1.83% 5.29%
2025/03/14 13.11% 6.46% 5.82% 6.13% 7.28% 4.56% 3.87% 3.51% 2.7% 2.95%
2025/03/15 2.05% 6.8% 5.35% 4.7% 8.79% 5.27% 3.8% 3.2% 2.46% 7.37%
2025/03/16 2.47% 7.04% 5.26% 5.27% 11.25% 6.44% 3.59% 3.66% 3.47% 1.79%
2025/03/17 12.36% 9.16% 3.15% 4.67% 7.34% 4.51% 3.87% 3.09% 2.97% 0.44%
2025/03/18 12.07% 8.2% 3.71% 4.55% 10.11% 3.28% 4.96% 3.17% 0.5% 1.26%
2025/03/19 12.48% 7.63% 3.45% 5.08% 10.44% 5.42% 4.81% 3.15% 1.65% 1.57%
2025/03/20 11.65% 7.25% 4.58% 5.1% 11.62% 2.27% 3.45% 4.46% 3.67% 1.82%
2025/03/21 11.28% 7.31% 4.43% 6.19% 8% 2.29% 4.24% 5.21% 3.52% 1.23%
2025/03/22 3.72% 8.3% 6.99% 4.13% 12.44% 3.2% 2.3% 6.14% 1.5% 1.05%
2025/03/23 2.12% 8.74% 3.81% 5.06% 9.17% 3.98% 3.34% 5.45% 6.43% 2.78%
2025/03/24 12.8% 9.02% 4.48% 4.54% 5.92% 2.85% 3.89% 6.21% 1.47% 1.74%
2025/03/25 14.91% 8.92% 5.62% 4.86% 6.21% 2.88% 3.43% 4.14% 3.4% 2.49%
2025/03/26 15.17% 5.4% 6.21% 5.81% 6.29% 1.98% 4.42% 5.54% 0.77% 3.78%
2025/03/27 15.38% 6.61% 6.67% 7.24% 5.19% 3.2% 3.89% 3.59% 3.46% 2.3%
2025/03/28 15.11% 7.75% 5.89% 7.16% 4.47% 3.61% 4.02% 3.51% 2.04% 2.1%
2025/03/29 0.7% 6.02% 9.1% 7.29% 12.26% 7.14% 4.44% 4.59% 1.97% 3.12%
2025/03/30 0.93% 6.6% 7.92% 6.13% 11.19% 8.84% 3.26% 5.05% 2.43% 3.3%
2025/03/31 19.6% 6.59% 6.1% 5.68% 4.24% 4.18% 4.02% 3.9% 2.77% 2.39%

Copyright © Adthena. All rights reserved.

In March 2025, thecpapclinic.com.au saw fluctuating impressions, peaking at 19.6% on the 31st. Hearingsavers.com.au maintained a steady presence, while easycpap.com.au and chemistwarehouse.com.au showed moderate activity. Cpapclub.com.au had a notable spike on the 8th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Pharmacist - ADF Careers https://www.adfcareers.gov.au

    Apply Now For A Fully Paid Role Where You Train On The Job And Make Friends For Life. Join A Diverse And Supportive Workplace And Achieve Your True Potential.

  2. 2
    Dental Implants Payment Plan - Single, Multi & Full Implants https://www.anewsmile.com.au › payment-plans

    Single, multi & full dental implants. Metal-free options available. Book your free consult. Book your free 1 hour consult at our Melbourne, Geelong or Mornington clinics.

  3. 3
    Dental Implants https://www.dentalboutique.com.au

    Single, Multi & Full Mouth — Relax & enjoy visiting the dentist - our clinic feels more like a day spa than a dentist.

  4. 4
    $400 Dental Implant India https://www.dentzzdental.com

    Awarded Asia's Best Clinic — Treated thousands of Australian patients since the last 15 years. FDA Approved Implants. 5 star dental clinic. FDA Approved implant systems. Australian certified dentists.

  5. 5
    Book An Eye Test Today https://www.specsavers.com.au › stores › optometrists

    Bulk Billing Available — Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award. With over 350 stores across Australia, finding a store near...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, the top-performing ads reveal compelling narratives. ADF Careers entices with a promise of camaraderie and career growth for pharmacists. Dental implant providers like A New Smile and Dental Boutique emphasize comfort and accessibility, while Dentzz Dental highlights affordability and expertise. Specsavers stands out with its extensive network and award-winning service.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.