AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.2033534666
	69.7966465334

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	21%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
thecpapclinic.com.au	14.43
tensmachinesaustralia.com.au	9.43
resmed.com.au	7.95
cpapaustralia.com.au	6.56
mycpap.com.au	6.24
easycpap.com.au	4.73
cpaponline.com.au	3.66
medshop.com.au	3.17
chemistwarehouse.com.au	2.92
dentalboutique.com.au	2.88
others	38.03

thecpapclinic.com.au - 14.43%
tensmachinesaustralia.com.au - 9.43%
resmed.com.au - 7.95%
cpapaustralia.com.au - 6.56%
mycpap.com.au - 6.24%
easycpap.com.au - 4.73%
cpaponline.com.au - 3.66%
medshop.com.au - 3.17%
chemistwarehouse.com.au - 2.92%
dentalboutique.com.au - 2.88%
others - 38.03%

In the PPC landscape, ‘thecpapclinic.com.au’ leads with 14.43% click share, while ‘others’ collectively hold 38.03%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	cpapaustralia.com.au	resmed.com.au	mycpap.com.au	thecpapclinic.com.au	dentalboutique.com.au	cpaponline.com.au	easycpap.com.au	tensmachinesaustralia.com.au	allon4plus.com.au	cpap.com.au
2025/12/01	5.92%	6.38%	5.94%	19.71%	5.08%	4.89%	2.37%	4.02%	1.75%	1.31%
2025/12/02	4.29%	5.16%	4.69%	22.42%	6.11%	6.35%	3.75%	4.45%	1.29%	0.73%
2025/12/03	6.03%	3.94%	3.76%	21.29%	4.1%	8.28%	4.83%	3.7%	1.69%	3.32%
2025/12/04	6.03%	6.2%	2.54%	15.82%	6.25%	3.24%	2.64%	3.94%	1.71%	1.37%
2025/12/05	7.55%	5.14%	2.58%	16.09%	6.54%	1.29%	3.29%	5.78%	4.07%	0.45%
2025/12/06	6.87%	6.31%	2.81%	20.89%	5.26%	3.69%	3.01%	3.99%	3.04%	0.49%
2025/12/07	7.96%	5.3%	2.41%	17.07%	4.51%	2.79%	2.3%	2.33%	2.44%	2.88%
2025/12/08	1.92%	1.82%	4.45%	18.8%	5.25%	2.87%	4.41%	4.3%	2.03%	4.43%
2025/12/09	4.05%	3.81%	3.78%	15.71%	6.61%	2.58%	4.74%	3.54%	0.5%	2.99%
2025/12/10	4.21%	2.39%	4.57%	17.85%	8.36%	2.88%	5.07%	5.54%	4.67%	2.56%
2025/12/11	3.42%	5.13%	5.71%	13.85%	7.87%	2.86%	4.53%	6.03%	2.91%	1.55%
2025/12/12	2.5%	6.01%	3.85%	18.73%	5.5%	2.8%	3.46%	5.03%	3.81%	1.78%
2025/12/13	3.57%	7.05%	4.62%	2.74%	6.96%	3.56%	4.94%	7.15%	3.81%	0.84%
2025/12/14	4.08%	5.13%	5.62%	3.74%	4.78%	4.37%	4.65%	6.2%	3.81%	3.2%
2025/12/15	2.06%	1.44%	4.86%	21.09%	6.06%	2.71%	5.38%	3.74%	1.79%	3.78%
2025/12/16	4.54%	2.8%	6.47%	16.12%	7.52%	3.78%	4.92%	3.28%	3.46%	2.38%
2025/12/17	5.22%	3.67%	7.84%	17.21%	7.32%	3.61%	4.96%	3.92%	2.14%	1.16%
2025/12/18	5.84%	4.53%	5%	9.02%	5.85%	2.01%	4.08%	5.52%	2.28%	0.78%
2025/12/19	5.04%	4.73%	4.07%	11.58%	6.55%	2.56%	2.72%	6.57%	4.26%	0.81%
2025/12/20	6.62%	4%	12.24%	7.38%	4.83%	6.28%	6.66%	5.39%	2.44%	0.29%
2025/12/21	6.86%	4.12%	9.32%	7.18%	4.21%	4.37%	6.18%	4.15%	3.21%	3.93%
2025/12/22	6.2%	2.73%	6.47%	18.1%	5.9%	3.66%	4.7%	4.34%	3.41%	1.81%
2025/12/23	5.99%	3.47%	8.12%	20.09%	6.64%	3.67%	6.15%	3.95%	2.45%	0.89%
2025/12/24	6.33%	6.01%	9.66%	16.98%	6.28%	4.81%	4.97%	3.53%	2.72%	1.31%
2025/12/25	8.1%	10.7%	7.18%	2.67%	8.13%	4.45%	3.24%	5.64%	2.63%	1.9%
2025/12/26	8.71%	8.65%	4.78%	12.59%	5.79%	4.1%	2.64%	4.79%	2.92%	1.69%
2025/12/27	8.19%	9.24%	10.74%	5.98%	6.17%	4.86%	6.5%	3.63%	3.31%	0.76%
2025/12/28	8.09%	9.86%	6.96%	1.34%	7.95%	4.65%	3.93%	4.3%	2.36%	3.49%
2025/12/29	7.85%	6.21%	6.54%	17.5%	6.49%	4.23%	5.61%	3.68%	3.05%	1.88%
2025/12/30	9.33%	5.09%	4.15%	16.04%	7.34%	5%	6.13%	4.95%	2.54%	2.6%
2025/12/31	11.74%	11.23%	8.87%	8.45%	6.39%	5.49%	4.9%	3.74%	3.07%	2.71%

cpapaustralia.com.au
resmed.com.au
mycpap.com.au
thecpapclinic.com.au
dentalboutique.com.au
cpaponline.com.au
easycpap.com.au
tensmachinesaustralia.com.au
allon4plus.com.au
cpap.com.au

The CPAP Clinic dominated December’s PPC landscape, peaking early and maintaining strong visibility. ResMed and CPAP Australia surged mid-month, while MyCPAP and Dental Boutique showed consistent growth. The month concluded with The CPAP Clinic leading.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	229
2025/12/02	234
2025/12/03	240
2025/12/04	250
2025/12/05	253
2025/12/06	275
2025/12/07	254
2025/12/08	254
2025/12/09	252
2025/12/10	253
2025/12/11	249
2025/12/12	248
2025/12/13	264
2025/12/14	238
2025/12/15	252
2025/12/16	250
2025/12/17	255
2025/12/18	246
2025/12/19	267
2025/12/20	242
2025/12/21	261
2025/12/22	271
2025/12/23	281
2025/12/24	267
2025/12/25	272
2025/12/26	271
2025/12/27	281
2025/12/28	266
2025/12/29	272
2025/12/30	273
2025/12/31	252

Advertisers surged from 229 to 275 by December 6, fluctuated, then peaked at 281 on December 23 and 27, ending at 252.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
mycpap.com.au	3.14%
cpapaustralia.com.au	2.95%
chemistwarehouse.com.au	2.42%
resmed.com.au	1.94%
medshop.com.au	1.51%
cpapdiscount.au	-0.96%
amplifon.com	-1.17%
nswcpap.com.au	-1.57%
hearingsavers.com.au	-2.25%
thecpapclinic.com.au	-5.32%

In the past month, mycpap.com.au led with a 3.14% click share increase, while thecpapclinic.com.au faced a 5.32% decline.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cpapaustralia.com.au	mycpap.com.au	thecpapclinic.com.au	resmed.com.au	cpaponline.com.au	easycpap.com.au	tensmachinesaustralia.com.au	dentalboutique.com.au	medshop.com.au	chemistwarehouse.com.au
2025/12/01	5.67%	5.19%	17.69%	4.75%	5.56%	3.27%	5.1%	3.86%	2.46%	0.69%
2025/12/02	3.24%	5.41%	20.52%	3.82%	7.04%	5.87%	4.7%	4.36%	2.86%	0.84%
2025/12/03	4.91%	4.25%	19.04%	1.79%	9.69%	6.29%	4.63%	3.1%	1.55%	1.27%
2025/12/04	4.78%	3.23%	14.28%	3.29%	4.73%	4.7%	4.7%	4.02%	0.95%	1.99%
2025/12/05	7.48%	3.29%	16.5%	2.88%	2.13%	4.94%	7.08%	4.56%	1.31%	1.23%
2025/12/06	5.42%	3.29%	19.85%	3.72%	4.91%	4.19%	5.21%	4.23%	1%	1.41%
2025/12/07	5.88%	3.25%	16.59%	2.88%	3.16%	3.92%	3.07%	3.46%	2.06%	2.28%
2025/12/08	1.91%	4.86%	18.5%	0.92%	2.85%	6.54%	5.08%	3.82%	0.95%	1.67%
2025/12/09	3%	4.46%	14.48%	1.81%	3.46%	7.44%	4.79%	4.75%	1.42%	1.5%
2025/12/10	2.88%	5.22%	16.97%	1.13%	3.13%	8.34%	6.48%	6.19%	1.32%	1.7%
2025/12/11	2.91%	6.15%	13.06%	2.9%	3.85%	7.7%	7.32%	5.31%	0.59%	1.24%
2025/12/12	3.08%	4.42%	16.59%	3.25%	3.74%	5.87%	5.88%	4.23%	0.62%	1.97%
2025/12/13	2.89%	4.66%	2.22%	3.83%	4.61%	6.38%	9.14%	5.1%	1.58%	1.91%
2025/12/14	2.92%	5.84%	3.32%	2.92%	4.93%	6.01%	8.64%	3.97%	1.99%	1.85%
2025/12/15	1.77%	5.08%	20.52%	0.7%	3.53%	7.28%	4.74%	4.31%	0.93%	1.98%
2025/12/16	3.32%	5.69%	15.02%	1.49%	4.07%	7.73%	5.03%	5.32%	1.34%	1.97%
2025/12/17	4.7%	7.47%	15.9%	2%	3.95%	6.77%	5.4%	5.35%	2.82%	2.06%
2025/12/18	4.79%	6.64%	10.65%	2.05%	2.56%	6.46%	6.03%	4.48%	2.33%	4.64%
2025/12/19	4.17%	5.11%	9.55%	2.24%	3.57%	4.64%	7.28%	4.05%	2.43%	7.06%
2025/12/20	5.13%	11.81%	5.89%	2.17%	6.89%	9.05%	6.18%	3.24%	3.25%	4.63%
2025/12/21	5.16%	9.87%	6.32%	2.26%	4.87%	8%	5.08%	2.93%	5.73%	4.13%
2025/12/22	4.94%	7.18%	17.31%	1.44%	3.92%	6.42%	4.98%	4.12%	3.11%	3.34%
2025/12/23	5.08%	8.16%	19.22%	2.09%	4.13%	8.13%	4.48%	4.49%	1.85%	2.85%
2025/12/24	5.99%	10.07%	14.81%	3.39%	5.91%	7.4%	4.38%	4.58%	0.98%	4.77%
2025/12/25	6.62%	9.02%	1.98%	6.08%	6.21%	4.92%	6.88%	5.86%	1.08%	6.64%
2025/12/26	6.84%	5.34%	10.91%	5.13%	4.88%	3.8%	6.63%	4.28%	2.47%	5.28%
2025/12/27	7.6%	9.97%	5.56%	6.2%	5.7%	8.31%	4.51%	4.4%	2.61%	4.25%
2025/12/28	6.8%	7.38%	1.6%	6.28%	5.68%	5.66%	5.13%	5.72%	2.14%	6.01%
2025/12/29	6.95%	6.13%	14.28%	4.04%	4.93%	7.02%	5.31%	4.85%	2.23%	2.96%
2025/12/30	8.57%	4.66%	15.03%	3.7%	6%	8.02%	5.46%	5.18%	0.27%	2.32%
2025/12/31	10.19%	9.29%	7.73%	7.65%	7.4%	7.3%	4.99%	4.95%	3.91%	0.86%

cpapaustralia.com.au
mycpap.com.au
thecpapclinic.com.au
resmed.com.au
cpaponline.com.au
easycpap.com.au
tensmachinesaustralia.com.au
dentalboutique.com.au
medshop.com.au
chemistwarehouse.com.au

In December 2025, thecpapclinic.com.au led with fluctuating impressions, peaking mid-month. cpapaustralia.com.au and mycpap.com.au showed steady growth, while resmed.com.au and medshop.com.au had modest shares. The month ended with thecpapclinic.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month

1
Pharmacist - ADF Careers https://www.adfcareers.gov.au
In The ADF You'll Enjoy A Rich And Rewarding Blend Of Career And Lifestyle Opportunities. Fulfilling, Well-Paid Work, Job Security And Numerous Benefits. Apply Now. A Well-Balanced Life.
2
Invisalign™ - Clear Teeth Aligners | Bupa Dental https://www.bupadental.com.au
Invisalign treatment uses clear aligners to help straighten teeth. Find out more about Invisalign and book a consultation with your nearest Bupa Dental today.
3
Dental Implants Cost - All-Inclusive Pricing https://www.foxdentalimplants.com.au
The Fox Dental Implant System is committed to creating smiles built to last a lifetime. We ensure every aspect of your treatment is meticulously overseen...
4
Medshop Australia | #1 AU Stethoscope Supplier https://www.medshop.com.au › stethoscopes
Products, Services And Solutions to All Aspects Of Healthcare. Buy your stethoscope today! The Best Prices and Selection for Stethoscopes - Shop Now at Medshop and Save. Full Range of Models.
5
Invisalign Alternatives 2025 - Prices as Low as $1,900 https://www.smileprep.com › australia › best-aligners
Choose the right aligner option for your goals and budget. Compare top Australian brands. Smile Prep reviews Australian aligner brands using customer input. Find your best fit. Aligner pros & cons.

In the competitive landscape of healthcare PPC ads, ADF Careers entices with a blend of career and lifestyle opportunities, while Bupa Dental and Smile Prep focus on clear aligners, highlighting Invisalign and affordable alternatives. Fox Dental emphasizes lasting smiles, and Medshop offers a wide range of stethoscopes.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report?

The AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report for?

The AUS Healthcare & Medical Biotech / Medical Equipment December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis December 2025