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AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
thecpapclinic.com.au 10.65
cpaponline.com.au 6.92
mycpap.com.au 6.64
easycpap.com.au 5.81
chemistwarehouse.com.au 4.47
invisalign.com.au 4.4
hearingsavers.com.au 4.36
tensmachinesaustralia.com.au 3.52
resmed.com.au 3.24
dentalboutique.com.au 2.9
others 47.09

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “thecpapclinic.com.au” leads with 10.65% click share, while “others” dominate at 47.09%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cpaponline.com.au easycpap.com.au invisalign.com.au dentalboutique.com.au thecpapclinic.com.au mycpap.com.au nswcpap.com.au resmed.com.au hearingsavers.com.au allon4plus.com.au
2025/05/01 4.92% 3.63% 9.56% 9.42% 12.52% 2.69% 2.99% 5.13% 2.49% 1.27%
2025/05/02 6.11% 5.2% 9.38% 7.87% 11.2% 4.74% 3.17% 4.36% 3.26% 2.98%
2025/05/03 6.79% 5.87% 6.82% 8.33% 5.59% 8.74% 4.84% 3.31% 3.88% 2.34%
2025/05/04 8.96% 6.01% 6.74% 8.49% 5.75% 11.52% 5.46% 4.81% 3.01% 2.33%
2025/05/05 5.69% 4.45% 6.67% 9.82% 19.34% 6.88% 2.85% 1.7% 3.09% 1.59%
2025/05/06 6.21% 4.47% 5.29% 9.01% 20.55% 4.6% 3.37% 3.09% 1.85% 3.82%
2025/05/07 5.27% 6.51% 6.4% 8.82% 11.44% 6.49% 2.49% 2.96% 3.19% 2.83%
2025/05/08 5.28% 7.23% 5.22% 7.67% 11.27% 5.52% 1.79% 3.38% 2.44% 3.11%
2025/05/09 5.98% 6.89% 6.19% 6.89% 12.09% 7.57% 2.42% 2.35% 2.67% 0.9%
2025/05/10 7.16% 6.35% 6.49% 6.58% 5.08% 9.8% 4.56% 3.87% 3.67% 2.29%
2025/05/11 8.73% 6.89% 5.85% 5.02% 5.03% 12.92% 5.47% 3.9% 2.78% 1.55%
2025/05/12 7.23% 6.15% 6.82% 7.02% 15.27% 7.02% 4.41% 2.19% 2.89% 2.73%
2025/05/13 6.48% 5.72% 7.54% 6.54% 15.2% 6.49% 2.71% 2.11% 3.36% 2.23%
2025/05/14 7.34% 5.59% 7.99% 7.94% 12.83% 4.82% 1.9% 2.76% 2.79% 1.89%
2025/05/15 7.34% 6.36% 7.9% 7.08% 10.88% 5.14% 1.17% 2.45% 2.21% 2.33%
2025/05/16 5.16% 5.57% 7.93% 9.87% 11.1% 4.23% 2.53% 4.14% 2.11% 2.03%
2025/05/17 6.73% 5.61% 9.67% 8.16% 2.35% 5.55% 2.26% 3.96% 2.91% 1.74%
2025/05/18 8.07% 7.23% 8.51% 5.55% 0.52% 7.65% 2.46% 3.24% 2.54% 1.56%
2025/05/19 5.76% 4.8% 8.71% 5.87% 12.35% 3.21% 1.29% 2.14% 2.4% 1.72%
2025/05/20 5.33% 4.26% 7.44% 6.2% 11.2% 4.77% 1.77% 3.07% 3.39% 2.03%
2025/05/21 7.12% 4.85% 8.26% 6.8% 14.04% 3.38% 1.2% 1.86% 3.41% 2.38%
2025/05/22 6.61% 5.28% 7.02% 6.6% 11.72% 4.08% 1.32% 3.56% 1.77% 1.83%
2025/05/23 5.79% 7.55% 6.49% 5.81% 12.77% 3.57% 1.15% 2.87% 2.56% 1.82%
2025/05/24 5.66% 6.37% 7.27% 7.62% 2.45% 8.54% 2.25% 3.69% 1.86% 1.58%
2025/05/25 6.23% 6.68% 6.79% 7.76% 4.65% 8.76% 2.31% 3.06% 1.98% 0.79%
2025/05/26 6.5% 4.99% 6.53% 5.4% 15.23% 5.88% 1.21% 1.92% 2.61% 0.98%
2025/05/27 7.08% 6.48% 6.45% 4.13% 12.12% 4.95% 1.02% 2.35% 3.34% 1.5%
2025/05/28 8.04% 6.35% 7.81% 6.27% 16.27% 2.18% 2.79% 2.31% 1.92% 2.11%
2025/05/29 5.1% 3.95% 8.06% 5.74% 12.85% 1.91% 2.25% 3.83% 2.46% 1.95%
2025/05/30 5.68% 3.86% 7.33% 6.26% 13.62% 1.43% 0.46% 3.47% 1.96% 0.73%
2025/05/31 10.32% 8.38% 8.05% 5.99% 4.56% 4.55% 3.58% 3.2% 3.15% 1.61%

Copyright © Adthena. All rights reserved.

In May 2025, thecpapclinic.com.au led with fluctuating peaks, while cpaponline.com.au surged at month’s end. easycpap.com.au and invisalign.com.au showed steady growth, whereas mycpap.com.au and nswcpap.com.au experienced declines.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 293
2025/05/02 291
2025/05/03 290
2025/05/04 283
2025/05/05 290
2025/05/06 301
2025/05/07 313
2025/05/08 307
2025/05/09 316
2025/05/10 308
2025/05/11 303
2025/05/12 301
2025/05/13 303
2025/05/14 313
2025/05/15 317
2025/05/16 304
2025/05/17 294
2025/05/18 292
2025/05/19 310
2025/05/20 301
2025/05/21 278
2025/05/22 301
2025/05/23 309
2025/05/24 285
2025/05/25 288
2025/05/26 278
2025/05/27 278
2025/05/28 282
2025/05/29 272
2025/05/30 264
2025/05/31 256

Copyright © Adthena. All rights reserved.

May began with 293 advertisers, peaking at 317 mid-month. A decline followed, ending with 256 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
medshop.com.au 2.66%
chemistwarehouse.com.au 1.07%
foxdentalimplants.com.au 0.66%
amamedicalproducts.com.au 0.61%
adfcareers.gov.au 0.38%
cpapaustralia.com.au -0.55%
dentalboutique.com.au -0.66%
thecpapclinic.com.au -0.9%
nswcpap.com.au -1.13%
mycpap.com.au -2.71%

Copyright © Adthena. All rights reserved.

Medshop.com.au surged with a 2.66% click share increase, while mycpap.com.au dropped by 2.71%. Chemistwarehouse.com.au gained 1.07%, contrasting with nswcpap.com.au’s 1.13% decline.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cpaponline.com.au easycpap.com.au cpapclub.com.au thecpapclinic.com.au mycpap.com.au hearingsavers.com.au nswcpap.com.au dentalboutique.com.au chemistwarehouse.com.au tensmachinesaustralia.com.au
2025/05/01 6.85% 5.05% 0.83% 15.44% 3.49% 3.11% 3.01% 5.45% 3.58% 2.89%
2025/05/02 8.11% 6.99% 0.15% 12.49% 6.07% 4.43% 3.12% 4.47% 3.83% 1.99%
2025/05/03 10.12% 7.83% 1.24% 5.65% 8.91% 5.06% 5.47% 4.18% 3.93% 2.29%
2025/05/04 11.98% 8.45% 1.65% 5.31% 11.93% 3.84% 7.39% 4.22% 3.8% 0.67%
2025/05/05 7.55% 6.32% 0.93% 19.78% 7.07% 4.33% 3.59% 5.14% 3.17% 2.5%
2025/05/06 8.64% 6.12% 0.61% 21.69% 4.68% 2.29% 4.21% 4.7% 3.33% 2.49%
2025/05/07 7% 8.57% 2.02% 12.82% 6.1% 4.16% 3.19% 4.93% 2.8% 2.37%
2025/05/08 7.06% 9.34% 1.98% 12.8% 5.7% 3.04% 2.35% 3.91% 2.64% 2%
2025/05/09 7.86% 8.6% 3.43% 12.8% 7.05% 3.29% 2.71% 3.02% 3.73% 2.31%
2025/05/10 9.4% 8.66% 2.98% 4.89% 9.71% 4.38% 5.32% 3.09% 4.28% 2.08%
2025/05/11 11.65% 8.53% 3.25% 5.29% 11.44% 3.33% 5.95% 2.33% 4.28% 1.87%
2025/05/12 9.84% 7.82% 1.68% 15.61% 6.78% 3.56% 5.3% 3.81% 4.11% 0.83%
2025/05/13 8.4% 7.11% 1.79% 15.04% 6.4% 4.07% 3.1% 3.19% 4.61% 2.32%
2025/05/14 9.27% 7.53% 2.53% 12.9% 4.91% 3.66% 2.26% 3.57% 4% 2.21%
2025/05/15 10.53% 8.22% 1.93% 12.38% 5.59% 2.9% 1.81% 3.2% 3.51% 2.41%
2025/05/16 7.65% 7.64% 1.35% 13.01% 5.09% 2.65% 3.31% 4.81% 3.76% 1.49%
2025/05/17 10.3% 7.77% 3.02% 2.62% 5.7% 3.77% 2.97% 3.98% 4.56% 2.02%
2025/05/18 11.61% 9.28% 2.87% 0.67% 7.49% 3.03% 2.93% 2.87% 4.92% 1.84%
2025/05/19 8.68% 6.04% 2.62% 14.46% 3.28% 2.89% 1.66% 3.01% 2.59% 2.35%
2025/05/20 7.21% 5.84% 2.36% 13.46% 4.02% 4.37% 1.67% 2.9% 3.66% 3.02%
2025/05/21 9.63% 5.93% 1.27% 15.14% 3.08% 4.49% 1.84% 3.74% 4.03% 1.58%
2025/05/22 9.39% 7.16% 1.37% 13.91% 4.26% 2.15% 2.03% 3% 5.21% 1.82%
2025/05/23 8.33% 9.8% 2.01% 14.27% 3.6% 3.21% 1.7% 2.78% 4.73% 1.96%
2025/05/24 8.18% 8.02% 3.38% 2.77% 8.03% 2.45% 2.5% 3.64% 5.52% 2.62%
2025/05/25 8.98% 8.97% 2.16% 5% 8.21% 2.48% 2.53% 3.5% 5.42% 1.66%
2025/05/26 8.72% 6.4% 2.62% 16.44% 5.49% 3.87% 1.62% 2.94% 4.12% 0.15%
2025/05/27 9.39% 7.91% 2.7% 13.18% 4.7% 4.08% 1.3% 2.13% 6.48% 2.49%
2025/05/28 11.61% 7.81% 1.92% 17.85% 2.02% 2.27% 3.54% 3.23% 2.86% 3.15%
2025/05/29 8.19% 5.19% 3.74% 14.57% 2.14% 3.16% 3.09% 2.82% 5.92% 2.37%
2025/05/30 8.14% 5.18% 1.47% 15.39% 1.43% 2.17% 0.63% 2.88% 6.43% 3.51%
2025/05/31 15.48% 11.1% 4.73% 4.53% 4.46% 4.2% 3.55% 3.07% 2.21% 1.52%

Copyright © Adthena. All rights reserved.

In May 2025, cpaponline.com.au saw a fluctuating trend, peaking at 15.48% on the 31st. Thecpapclinic.com.au led early, but ended with a dip. Easycpap.com.au and cpapclub.com.au showed moderate stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Pharmacist - ADF Careers https://www.adfcareers.gov.au

    Join A Diverse And Supportive Workplace And Achieve Your True Potential. Apply Now For A Fully Paid Role Where You Train On The...

  2. 2
    Cost For Complete Dental Implants https://www.dentalboutique.com.au › full-mouth

    Full Mouth Dental Implants — Relax & enjoy visiting the dentist - our clinic feels more like a day spa than a dentist.

  3. 3
    Invisalign Clear Aligners https://www.invisalign.com.au

    Starting from AUD$5,000 — No Compromises! Live Life As Usual With Invisalign Clear Aligners. Goodbye Metal Wires.

  4. 4
    Same Day Tooth Implants - Dental Implants From $61* P/Wk https://www.kitadental.com.au

    Single Immediate Tooth Implant - Same Day Extraction & Implant. Quick & Durable Solution.

  5. 5
    Invisalign Alternatives 2025 https://www.smileprep.com › australia › best-aligners

    Prices as Low as $1,900 — Choose the right aligner option for your goals and budget. Compare top Australian brands. Smile Prep reviews Australian aligner brands using customer...

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In the competitive landscape of Google PPC, advertisers like ADF Careers, Dental Boutique, and Invisalign captivate audiences with unique propositions. ADF Careers highlights a supportive workplace, while Dental Boutique offers a spa-like dental experience. Invisalign and Smile Prep emphasize affordability and lifestyle compatibility, showcasing diverse healthcare solutions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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