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AUS Healthcare & Medical Medicines - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 43.19
happymammoth.com 7.74
claratyne.com.au 5.54
gastrostop.com.au 4.66
coloxyl.com.au 3.15
amoils.com 3.03
nahlaearth.com 1.75
panadol.com 1.26
tattoonumbingcreamaustralia.com.au 1.1
ural-australia.com 1.01
others 27.57

Copyright © Adthena. All rights reserved.

In the PPC landscape, Chemist Warehouse dominates with 43.19% click share. “Others” collectively hold 27.57%, while Happy Mammoth and Claratyne trail with 7.74% and 5.54%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chemistwarehouse.com.au happymammoth.com amoils.com claratyne.com.au panadol.com tattoonumbingcreamaustralia.com.au nurofen.com.au gastrostop.com.au headacheaustralia.org.au yoursonly.com
2025/05/01 33.59% 9.2% 2.12% 0% 4.15% 2.87% 3.14% 0.86% 1.71% 0.44%
2025/05/02 38.97% 7.27% 2.96% 1.38% 0.74% 1.13% 2.92% 1.24% 3.32% 0.34%
2025/05/03 43.21% 9% 3.8% 0% 0.2% 1.04% 0.87% 0.9% 0.23% 0.71%
2025/05/04 42.77% 9.16% 3.57% 6.34% 0.16% 0.95% 0.96% 0.92% 0.52% 1.88%
2025/05/05 33.83% 12.69% 3.02% 6.77% 0.18% 0.55% 0.82% 3.01% 0.2% 2.59%
2025/05/06 41.04% 8.99% 3.24% 5.47% 0.28% 1.98% 0.73% 0.99% 0.77% 1.9%
2025/05/07 41.38% 7.12% 4.24% 6.2% 0.36% 0.34% 1.11% 1.86% 0.43% 1.81%
2025/05/08 34.51% 8.48% 4% 8.51% 0.73% 0.82% 1.05% 0.02% 0.41% 1.62%
2025/05/09 34.51% 10.82% 2.72% 3.22% 0.27% 2.23% 0.75% 1% 0.84% 3.42%
2025/05/10 31.02% 8.67% 2.2% 5.72% 0.49% 1.8% 2.26% 0.82% 1.23% 2.42%
2025/05/11 35.19% 6.65% 3.32% 5.82% 1.52% 2.11% 2.31% 0.03% 0.96% 0.77%
2025/05/12 35.9% 10.43% 5.49% 3.86% 0.54% 2.17% 0.66% 1.07% 0.77% 2.55%
2025/05/13 43.67% 9.88% 3.58% 1.56% 0.12% 0.53% 1.55% 0.03% 0.83% 2.84%
2025/05/14 38.64% 7.69% 2.3% 3.33% 0.11% 1.47% 2.41% 1.6% 1.37% 2.45%
2025/05/15 40.35% 9.56% 3.44% 4.15% 2.29% 1.96% 1.37% 0.81% 1.04% 1.04%
2025/05/16 39.22% 5.64% 5.85% 5.53% 2.91% 2% 2.58% 0.8% 1.78% 1.6%
2025/05/17 38.59% 9.42% 2.85% 0.64% 2.2% 0.81% 2.18% 2.3% 1.77% 1.17%
2025/05/18 35.71% 8.65% 3.6% 3.7% 3.32% 1.09% 2.61% 0% 3.06% 1.18%
2025/05/19 38.55% 9.52% 7.91% 2.31% 3.18% 0.5% 2.18% 0% 1.63% 1.31%
2025/05/20 37.58% 9.76% 1.57% 6.28% 4.08% 1.56% 1.36% 1.59% 1.61% 2.42%
2025/05/21 35.07% 10.22% 3.84% 1.45% 3.68% 1.07% 3.15% 1% 1.93% 1.16%
2025/05/22 31.84% 6.38% 1.97% 4.6% 3.02% 1.29% 2.22% 4.55% 1.46% 1.56%
2025/05/23 40.2% 8.61% 4.38% 3.05% 2.26% 0.88% 2.12% 2.33% 1.62% 1.47%
2025/05/24 55.19% 3.55% 3.27% 1.6% 1.72% 1.22% 1.82% 1.02% 1.42% 0.99%
2025/05/25 43.09% 1.88% 4.09% 2.66% 3.49% 0.68% 3.02% 0.67% 1.21% 0.6%
2025/05/26 47.96% 5.43% 2.57% 3.95% 2.57% 0.22% 2.56% 1.54% 0.44% 2.18%
2025/05/27 37.03% 7.31% 2.2% 4.29% 3.15% 2.3% 3.93% 2.27% 1.69% 2.86%
2025/05/28 39.11% 7.43% 3.28% 4.81% 4.24% 1.33% 3.03% 4.23% 1.46% 0.38%
2025/05/29 43.48% 8.98% 3.25% 1.11% 3.46% 0.3% 2.82% 1.39% 1.6% 0.99%
2025/05/30 44.43% 9.56% 2.55% 1.18% 2.06% 1.15% 2.8% 2.17% 1.38% 0.17%
2025/05/31 47.15% 7.2% 3.11% 2.81% 2.1% 1.58% 1.55% 1.33% 1.21% 0.85%

Copyright © Adthena. All rights reserved.

In May 2025, Chemist Warehouse dominated PPC spend, peaking at 55.19% on May 24. Happy Mammoth fluctuated, ending at 7.2%. Amoils and Claratyne showed varied trends, while Panadol and Nurofen maintained steady shares.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 163
2025/05/02 172
2025/05/03 189
2025/05/04 177
2025/05/05 175
2025/05/06 176
2025/05/07 191
2025/05/08 200
2025/05/09 192
2025/05/10 201
2025/05/11 181
2025/05/12 184
2025/05/13 189
2025/05/14 189
2025/05/15 204
2025/05/16 195
2025/05/17 202
2025/05/18 214
2025/05/19 199
2025/05/20 194
2025/05/21 196
2025/05/22 203
2025/05/23 213
2025/05/24 208
2025/05/25 216
2025/05/26 206
2025/05/27 199
2025/05/28 203
2025/05/29 209
2025/05/30 189
2025/05/31 196

Copyright © Adthena. All rights reserved.

Advertisers surged from 163 to 216 in May, peaking mid-month. The month concluded with 196 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
gastrostop.com.au 2.01%
coloxyl.com.au 1.29%
panadol.com 1.01%
painreliefaustralia.com.au 0.98%
chemistwarehouse.com.au 0.7%
hsv911.com -0.4%
amcal.com.au -0.58%
ulcereze.com.au -0.59%
happymammoth.com -1.56%
claratyne.com.au -2.24%

Copyright © Adthena. All rights reserved.

Gastrostop.com.au surged with a 2.01% click share increase, while claratyne.com.au dropped by 2.24%.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au happymammoth.com amoils.com tattoonumbingcreamaustralia.com.au bulksupplements.com metagenics.com.au claratyne.com.au nahlaearth.com yoursonly.com chemistdiscountcentre.com.au
2025/05/01 36.51% 9.6% 3.78% 3.81% 1.44% 1.5% 0% 1.06% 0.72% 1.39%
2025/05/02 42.52% 6.78% 4.08% 1.46% 2.36% 2.55% 0.99% 3.09% 0.57% 1.12%
2025/05/03 43.03% 7.17% 5.17% 1.46% 1.45% 1.18% 0% 2.22% 0.64% 1.39%
2025/05/04 45.48% 7.99% 2.41% 1.46% 0.67% 0.5% 3.25% 3.67% 1.42% 1.05%
2025/05/05 36.54% 10.19% 5.5% 0.75% 0.93% 2.41% 3.07% 2.63% 2.22% 1.13%
2025/05/06 39.87% 8.64% 4.74% 3% 0.79% 1.78% 2.74% 1.44% 1.63% 0.02%
2025/05/07 42.56% 5.93% 6.17% 0.51% 0.68% 1.34% 3.06% 1.52% 1.35% 0.6%
2025/05/08 37.61% 7.07% 3.56% 1.24% 1.24% 1.55% 4.02% 0.54% 1.35% 0.32%
2025/05/09 39.55% 8.53% 3.46% 2.74% 2.39% 0.6% 1.96% 2.36% 3.18% 1.37%
2025/05/10 37.06% 7.68% 2.13% 2.77% 0.75% 0.02% 3.16% 1.12% 2.78% 1.47%
2025/05/11 41.16% 6.52% 4.25% 3.76% 0.61% 1.47% 3.34% 0.37% 0.89% 2.56%
2025/05/12 35.48% 8.59% 5.08% 3.01% 1.76% 0.64% 1.96% 0.02% 2.16% 3.08%
2025/05/13 42.86% 7.31% 2.89% 0.98% 2.06% 1.02% 0.97% 3.26% 2.25% 2.98%
2025/05/14 40.27% 5.68% 2.32% 1.87% 1.65% 1.16% 1.65% 3.77% 1.62% 0.87%
2025/05/15 40.82% 7.28% 3.87% 2.72% 0.7% 0.74% 2.07% 2.34% 1.05% 2.97%
2025/05/16 41.55% 4.94% 5.69% 3.12% 0.6% 1.64% 2.78% 2.13% 1.16% 1.15%
2025/05/17 40.84% 7.49% 3.66% 1.29% 2.85% 0.51% 0.44% 1.65% 1.05% 0.97%
2025/05/18 40.74% 7.51% 3.28% 1.93% 0.7% 0.85% 2.21% 1.4% 1.12% 1.83%
2025/05/19 42.45% 7.04% 8.05% 0.71% 2.67% 0.14% 1.54% 1.34% 1.06% 1.93%
2025/05/20 37.68% 7.91% 2.01% 2.32% 1.8% 0.93% 2.8% 2.42% 2.02% 3.01%
2025/05/21 36.97% 8.62% 3.91% 1.54% 1.42% 1.4% 0.94% 1.51% 0.83% 3.47%
2025/05/22 34.33% 4.95% 1.99% 1.97% 1.32% 1.83% 2.53% 3.77% 1.46% 2.51%
2025/05/23 45.8% 6.99% 5.03% 1.31% 1% 0.51% 1.6% 2.69% 1.16% 2.75%
2025/05/24 47.68% 3.01% 4.33% 1.9% 1.55% 2.03% 1.16% 1.99% 1.08% 0.64%
2025/05/25 44.41% 1.3% 4.77% 0.94% 1.79% 1.79% 1.36% 2.6% 0.57% 1.01%
2025/05/26 44.84% 4.45% 3.83% 0.34% 0.81% 0.51% 2.32% 3.07% 1.87% 1.22%
2025/05/27 42.44% 5.73% 3.72% 3.88% 0.53% 0.43% 2.92% 1.44% 2.49% 1.46%
2025/05/28 42.24% 6.67% 3.17% 2.46% 0.59% 1.04% 2.67% 3.2% 0.25% 0.01%
2025/05/29 40.1% 7.82% 3.89% 0.4% 0.61% 1.91% 0.73% 1.66% 0.76% 1.55%
2025/05/30 42.29% 9.13% 4.45% 1.84% 0.52% 2.27% 0.78% 2.54% 0.25% 0.01%
2025/05/31 47.39% 6.5% 5.07% 2.66% 2.27% 1.57% 1.54% 1.49% 1.06% 0%

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In May 2025, Chemist Warehouse dominated with a fluctuating impression share, peaking at 47.68%. Happy Mammoth and Amoils showed varied trends, while Tattoo Numbing Cream Australia and Bulk Supplements had lower shares. The month ended with Chemist Warehouse leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Understanding constipation and laxatives https://www.independenceaustralia.com.au

    Our health professionals have put together everything you need to know about health topics. We provide care services for...

  2. 2
    Maxigesic 30 Tablets - For Migraine Headache And More https://www.maxigesic.com.au

    MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg

  3. 3
    Mersynofen® Headache Relief https://www.mersynofen.com.au › mersynofen › headache

    Works In As Fast As 15 Mins* Always follow the directions for use. Incorrect use could be harmful. Take Day Or Night.

  4. 4
    Relieve Migraine & Headache - Migraine & Sinus Congestion https://www.nurofen.com.au

    Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief.

  5. 5
    Types Of Migraine Headaches - Relief From Migraine Headaches https://www.panadol.com › migraine › relief

    Use Panadol Extra To Fight Tough Migraine Headache & Cluster Headache Pain. Buy It Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC ads, healthcare advertisers are crafting compelling narratives. Independence Australia educates on constipation, while Maxigesic and Mersynofen promise swift headache relief. Nurofen and Panadol focus on migraine solutions, emphasizing quick, effective pain management.

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