AUS Healthcare & Medical Medicines - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	32.3676454385
	67.6323545615

32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	45
	55

45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	5%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	43%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	30.17
pipingrock.com	6.38
nurofen.com.au	5.12
panadol.com	4.5
independenceaustralia.com.au	3
nahlaearth.com	2.5
headacheaustralia.org.au	2.4
navafresh.com	1.83
kurk.au	1.78
migraine.org.au	1.77
others	40.55

chemistwarehouse.com.au - 30.17%
pipingrock.com - 6.38%
nurofen.com.au - 5.12%
panadol.com - 4.5%
independenceaustralia.com.au - 3%
nahlaearth.com - 2.5%
headacheaustralia.org.au - 2.4%
navafresh.com - 1.83%
kurk.au - 1.78%
migraine.org.au - 1.77%
others - 40.55%

In the PPC landscape, Chemist Warehouse dominates with 30.17% click share, while ‘others’ collectively hold 40.55%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	chemistwarehouse.com.au	nurofen.com.au	panadol.com	kurk.au	independenceaustralia.com.au	nahlaearth.com	headacheaustralia.org.au	pipingrock.com	migraine.org.au	navafresh.com
2025/10/01	27.6%	4.69%	2.45%	0.02%	0.11%	2.83%	2.29%	12.53%	1.96%	1.94%
2025/10/02	22.1%	4.13%	2.38%	4.22%	6.68%	1.91%	2.83%	1.87%	1.1%	0%
2025/10/03	23.33%	7.73%	4.35%	0.39%	0.35%	5.31%	3.08%	0.11%	2.78%	0%
2025/10/04	29.05%	6.52%	3.08%	2.59%	6.59%	3.33%	2.99%	0.07%	2.51%	0.59%
2025/10/05	45.01%	4.88%	3.05%	0.92%	0.52%	5.66%	3%	0.07%	1.54%	0%
2025/10/06	32.47%	5.2%	3.08%	0.89%	0.16%	2.52%	2.9%	0.06%	4.98%	6.08%
2025/10/07	39.45%	4.21%	2.51%	0.47%	6.25%	2.24%	0.85%	2.44%	1.79%	0.77%
2025/10/08	33.26%	3.95%	2.9%	2.43%	2.28%	7.73%	1.94%	3.12%	1.14%	0%
2025/10/09	37.01%	2.78%	1.82%	0.25%	3.1%	2.45%	1.21%	11.91%	0.57%	5.32%
2025/10/10	25.18%	2.21%	1.94%	3.47%	5.67%	0.97%	1.63%	22.52%	1.84%	0.9%
2025/10/11	37.36%	3.07%	2.11%	0.28%	2.77%	0.4%	2.31%	16.65%	2.1%	2.11%
2025/10/12	26.15%	4.2%	2.27%	0.46%	3.97%	2.39%	2.43%	14.23%	1.14%	6.08%
2025/10/13	41.25%	3.84%	2.13%	0.15%	2.72%	1.26%	2.33%	13.53%	0.66%	6.02%
2025/10/14	33.37%	4.29%	2.83%	0.08%	4.02%	3.1%	3.8%	6.42%	1.89%	1.63%
2025/10/15	26.45%	5.92%	2.87%	0.3%	4.05%	2.8%	3.77%	9.7%	3.13%	5.13%
2025/10/16	30.98%	4.02%	3.2%	6.34%	2.54%	3.68%	2.35%	2.87%	2.07%	1.52%
2025/10/17	24.42%	5.57%	3.27%	0.12%	3.8%	3.15%	1.92%	4.67%	2.5%	1.58%
2025/10/18	31.25%	4.77%	3.14%	4.33%	0.16%	2.9%	1.96%	8.37%	1.42%	0.67%
2025/10/19	24.47%	3.93%	2.51%	6.01%	5.12%	1.72%	1.49%	4.54%	0.89%	0.56%
2025/10/20	26.47%	4.21%	3.3%	3.17%	6.49%	1.14%	4.17%	7.86%	1.93%	1.92%
2025/10/21	31.06%	3.93%	2.96%	2.83%	1.42%	1.79%	2.77%	5.17%	1.36%	1.84%
2025/10/22	19.52%	7.23%	3.64%	0.12%	3.26%	0.36%	5.4%	5.84%	5.09%	2.72%
2025/10/23	24.62%	6.8%	4.91%	0.63%	4.11%	2.22%	5.26%	1.84%	4.47%	0.01%
2025/10/24	26.63%	4.32%	2.98%	6.6%	5.91%	1.84%	2.08%	6.47%	1%	0.14%
2025/10/25	28.7%	5.61%	2.8%	2.22%	4.43%	1.03%	3.69%	2.8%	3.74%	0%
2025/10/26	23.84%	8.24%	4.43%	0.36%	6.19%	2.03%	2.62%	3.81%	3.47%	4.19%
2025/10/27	21.92%	6.05%	3.62%	2.6%	4.51%	4.84%	2.91%	5.69%	2.67%	0.02%
2025/10/28	32.78%	6.99%	3.84%	0.51%	0.16%	3.63%	3.58%	2.38%	2.44%	1.66%
2025/10/29	34.03%	7.72%	3.75%	4.01%	2.37%	1.3%	2.46%	0.72%	1.1%	0%
2025/10/30	36.38%	4.09%	2.79%	4.88%	3.33%	2.45%	0.97%	6.2%	0.56%	0%
2025/10/31	32.15%	5.64%	3.29%	1.93%	1.87%	1.48%	1.17%	0.92%	0.89%	0.01%

chemistwarehouse.com.au
nurofen.com.au
panadol.com
kurk.au
independenceaustralia.com.au
nahlaearth.com
headacheaustralia.org.au
pipingrock.com
migraine.org.au
navafresh.com

Chemist Warehouse dominated October, peaking at 45.01% on the 5th. Nurofen and Panadol showed steady presence, while Piping Rock surged mid-month. Kurk and Independence Australia fluctuated, ending with moderate shares.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	234
2025/10/02	230
2025/10/03	224
2025/10/04	248
2025/10/05	243
2025/10/06	246
2025/10/07	242
2025/10/08	247
2025/10/09	252
2025/10/10	255
2025/10/11	253
2025/10/12	243
2025/10/13	244
2025/10/14	235
2025/10/15	229
2025/10/16	231
2025/10/17	243
2025/10/18	244
2025/10/19	258
2025/10/20	253
2025/10/21	254
2025/10/22	249
2025/10/23	255
2025/10/24	250
2025/10/25	263
2025/10/26	259
2025/10/27	255
2025/10/28	251
2025/10/29	247
2025/10/30	241
2025/10/31	234

October began with 234 advertisers, fluctuating throughout the month, peaking at 263 on the 25th. The month concluded with a return to 234, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
maxigesic.com.au	1.78%
painreliefaustralia.com.au	1.62%
kurk.au	1.58%
nurofen.com.au	1.53%
bulknutrients.com.au	0.75%
nahlaearth.com	-0.66%
soratinex.com	-0.8%
navafresh.com	-1.99%
pipingrock.com	-4.09%
chemistwarehouse.com.au	-4.37%

In the past month, maxigesic.com.au led with a 1.78% click share rise, while chemistwarehouse.com.au saw a -4.37% drop.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	discountchemist.com.au	nurofen.com.au	panadol.com	independenceaustralia.com.au	kurk.au	nahlaearth.com	pipingrock.com	headacheaustralia.org.au	navafresh.com
2025/10/01	26.96%	1.27%	3.5%	4.64%	0.08%	0.04%	2.45%	13.06%	2.05%	2.9%
2025/10/02	23.18%	3.02%	3.51%	4.11%	5.04%	2.47%	2.81%	2.12%	2.86%	0%
2025/10/03	20.83%	0.99%	6.56%	6.77%	0.34%	0.54%	5.69%	0.04%	3.29%	0%
2025/10/04	26.28%	0.51%	5.74%	5.65%	4.63%	2.28%	3.2%	0.02%	2.64%	0.89%
2025/10/05	42.78%	1.81%	4.07%	5.01%	0.46%	0.72%	5.87%	0.02%	2.62%	0%
2025/10/06	29.41%	3.34%	4.8%	6.35%	0.12%	1.03%	2.31%	0.02%	2.65%	6.1%
2025/10/07	40.01%	1.06%	4.13%	3.59%	4.51%	0.56%	2.56%	2.64%	0.69%	1.16%
2025/10/08	30.74%	0.52%	3.27%	3.52%	2.25%	2.29%	7.92%	3.92%	1.67%	0%
2025/10/09	35.66%	1.61%	2.99%	2.47%	2.84%	0.29%	2.53%	10.32%	1.14%	4.53%
2025/10/10	22.51%	1.36%	1.98%	2.77%	4.86%	2.96%	0.89%	21.46%	1.42%	1.18%
2025/10/11	36.56%	1.44%	2.9%	3.27%	2.42%	0.26%	0.45%	15.54%	2.36%	2.64%
2025/10/12	27.57%	1.28%	4.07%	3.46%	3.34%	0.47%	2.46%	11.38%	1.9%	6.02%
2025/10/13	40.77%	1.17%	3.85%	3.22%	2.47%	0.11%	1.21%	11.88%	2.32%	5.89%
2025/10/14	31.45%	2.32%	4.21%	4.56%	3.27%	0.05%	3.01%	7.42%	3.13%	1.65%
2025/10/15	26.38%	2.42%	6.13%	3.73%	3.76%	0.24%	2.96%	9.2%	3.6%	5.04%
2025/10/16	30.61%	3.12%	3.71%	3.74%	2.66%	3.48%	3.89%	3.2%	1.84%	1.84%
2025/10/17	24.26%	2.19%	5.14%	3.93%	3.39%	0.06%	2.91%	5.16%	1.43%	1.97%
2025/10/18	29.29%	2.13%	4.7%	4.15%	0.13%	3.22%	3.52%	8.59%	1.74%	0.84%
2025/10/19	24.05%	2.45%	3.54%	2.73%	5.71%	4.12%	1.87%	4.8%	1.25%	0.65%
2025/10/20	26.38%	0.74%	3.62%	4.51%	6.54%	3.37%	1.1%	8.32%	3.41%	1.85%
2025/10/21	29.11%	1.02%	3.33%	3.91%	1.65%	2.35%	2.1%	5.31%	2.05%	1.75%
2025/10/22	21.24%	1.54%	5.65%	3.4%	2.52%	0.03%	0.23%	7.97%	4.41%	3.94%
2025/10/23	24.66%	2.14%	5.1%	6.22%	4.57%	0.61%	2.17%	2.68%	4.19%	0%
2025/10/24	26.84%	2.13%	3.45%	3.21%	7.54%	6.95%	1.77%	5.63%	1.75%	0.21%
2025/10/25	30.08%	0.75%	4.46%	2.85%	6.19%	2.72%	1.01%	3.23%	2.67%	0%
2025/10/26	23.28%	1.56%	6.26%	6.1%	5.83%	0.37%	2.14%	8.74%	2%	4.34%
2025/10/27	22.6%	2.34%	5.28%	4.69%	3.9%	2.82%	5.07%	6.12%	2.23%	0.09%
2025/10/28	36.1%	3.22%	5.44%	4.65%	0.08%	0.44%	3.69%	3.29%	2.46%	2.46%
2025/10/29	36.16%	3.56%	6.12%	4.69%	2.98%	3.53%	1.4%	0.95%	1.76%	0%
2025/10/30	41.35%	2.04%	2.37%	2.42%	4.37%	4.97%	2.8%	5.66%	0.58%	0%
2025/10/31	35.07%	3.92%	3.49%	2.9%	2.37%	2.22%	2.04%	1.31%	0.65%	0%

chemistwarehouse.com.au
discountchemist.com.au
nurofen.com.au
panadol.com
independenceaustralia.com.au
kurk.au
nahlaearth.com
pipingrock.com
headacheaustralia.org.au
navafresh.com

Chemist Warehouse dominated October with fluctuating impressions, peaking at 42.78%. Discount Chemist and Nurofen showed modest shares, while Piping Rock surged mid-month. The month ended with Chemist Warehouse leading, followed by Piping Rock.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month

1
Menstrual Pain Relief https://www.advil.net.au
Effective Period Pain Relief — Advil Is Effective On Pain With Effective Ibuprofen-Based Pain Relief You Can Trust.
2
Signs of Vitamin D Deficiency https://www.independenceaustralia.com.au
Causes and Symptoms — Find Out Cause and Side Effects of Vitamin D Deficiency
3
Maxigesic 30 Tablets - Strongest Pain Relief https://www.maxigesic.com.au
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
4
Anti Inflammatory Tablets - Nurofen Tablets & Caplets https://www.nurofen.com.au
Don't Let Your Pain Stop You. Get Nurofen for Quick & Effective Relief. Explore More Now!
5
Relief From Severe Period Pain https://www.panadol.com › periodpain › relief
Fast & Effective Pain Relief — Panadol With Optizorb Provides Temporary Relief Of Pain Associated With Period Pain. Gentle on Stomachs. Range of Formats.

In the competitive landscape of healthcare PPC ads, Advil, Independence Australia, Maxigesic, Nurofen, and Panadol stand out. Advil and Panadol focus on menstrual pain relief, emphasizing trust and gentle formulations. Maxigesic highlights its unique patented combination for strong pain relief, while Nurofen promises quick, effective anti-inflammatory solutions. Independence Australia educates on vitamin D deficiency, addressing health awareness.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medicines November 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medicines November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medicines November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medicines November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medicines November 2025 Report?

The AUS Healthcare & Medical Medicines November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medicines November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medicines November 2025 Report for?

The AUS Healthcare & Medical Medicines November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Medicines - PPC Market Share Analysis November 2025