Why is the AUS Healthcare & Medical Medicines March 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medicines March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Medicines March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Medicines March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Medicines March 2026 Report?

The AUS Healthcare & Medical Medicines March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medicines March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Medicines March 2026 Report for?

The AUS Healthcare & Medical Medicines March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Medicines - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	47.9356593612
	52.0643406388

47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	5%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	41%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	58.73
panadol.com	5.7
discountchemist.com.au	4.17
nahlaearth.com	2.48
independenceaustralia.com.au	2.3
nurofen.com.au	2.07
maxigesic.com.au	1.16
metagenics.com.au	0.96
tattoonumbingcreamaustralia.com.au	0.96
staywellaustralia.com.au	0.87
others	20.6

chemistwarehouse.com.au - 58.73%
panadol.com - 5.7%
discountchemist.com.au - 4.17%
nahlaearth.com - 2.48%
independenceaustralia.com.au - 2.3%
nurofen.com.au - 2.07%
maxigesic.com.au - 1.16%
metagenics.com.au - 0.96%
tattoonumbingcreamaustralia.com.au - 0.96%
staywellaustralia.com.au - 0.87%
others - 20.6%

In the PPC landscape, Chemist Warehouse dominates with 58.73% click share, overshadowing Panadol’s 5.7%. Meanwhile, ‘others’ collectively hold 20.6%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chemistwarehouse.com.au	nurofen.com.au	discountchemist.com.au	panadol.com	maxigesic.com.au	nahlaearth.com	tattoonumbingcreamaustralia.com.au	advil.net.au	independenceaustralia.com.au	headacheaustralia.org.au
2026/02/01	50.25%	3.48%	1.85%	6.4%	2.4%	1.79%	4.62%	0.79%	2.5%	1.03%
2026/02/02	51.66%	3.35%	2.16%	6.83%	1.78%	2.02%	1.76%	1.02%	1.3%	0.9%
2026/02/03	43.25%	6.34%	0.39%	9.9%	3.33%	3.57%	2.74%	1.42%	2.32%	1.44%
2026/02/04	47.75%	3.49%	6.19%	7.38%	1.15%	1.39%	1.54%	2.65%	1.74%	1%
2026/02/05	51.48%	3.61%	5.39%	4.88%	2.48%	1.07%	1.29%	0.68%	1.7%	1.06%
2026/02/06	45.4%	3.18%	8.02%	6.81%	2.12%	2.31%	2.37%	0.88%	1.69%	0.86%
2026/02/07	44.73%	3.6%	6.16%	7.78%	2.28%	2.68%	1.19%	1.3%	3.05%	0.91%
2026/02/08	50.47%	3.5%	5.49%	6.37%	1.35%	1.71%	1.15%	2.08%	2.46%	1.24%
2026/02/09	51.68%	3.79%	4.29%	5.17%	1.48%	1.97%	1.37%	1.16%	2.03%	0.88%
2026/02/10	48.32%	3.38%	5.6%	6.15%	2.91%	2.87%	0.67%	0.83%	0.73%	1.05%
2026/02/11	44.41%	3.12%	5.7%	7.65%	3.26%	2.76%	2.24%	0.66%	0.74%	1.4%
2026/02/12	46.83%	4.44%	4.73%	8.28%	2.61%	2%	0.98%	1.9%	2.26%	1.03%
2026/02/13	44.64%	3.12%	8.37%	6.69%	2.09%	2.27%	2.33%	0.86%	1.67%	0.85%
2026/02/14	43.74%	3.52%	6.2%	7.61%	2.23%	2.62%	1.17%	1.27%	2.99%	0.98%
2026/02/15	49.81%	3.45%	5.73%	6.28%	1.36%	1.68%	1.13%	2.06%	2.43%	1.27%
2026/02/16	51.15%	3.76%	4.37%	5.12%	1.47%	1.96%	1.36%	1.15%	2%	0.99%
2026/02/17	21.59%	10.36%	4.83%	8.75%	7.81%	0.95%	0%	0.74%	7.91%	1.81%
2026/02/18	29.62%	7.54%	4.78%	5.77%	3.12%	4.72%	2.64%	0.91%	6.04%	2.76%
2026/02/19	46.54%	5.61%	2.91%	8.49%	3.49%	2.91%	1.52%	3.04%	2.48%	0.64%
2026/02/20	39.44%	6.87%	1.1%	8.46%	4.62%	2.14%	0.99%	3.3%	1.33%	0.86%
2026/02/21	40.71%	6.71%	1.42%	8.22%	4.22%	2.19%	5%	0.79%	2.59%	0.86%
2026/02/22	27.19%	10.31%	1.83%	12.79%	4.34%	1.2%	2.31%	3.02%	4.41%	1.6%
2026/02/23	34.46%	9.27%	2.16%	11.79%	4.82%	1.2%	1.92%	1.82%	2.29%	1.27%
2026/02/24	33.72%	9.66%	2.29%	11.84%	5.09%	0.57%	3.54%	1.08%	1.51%	1.25%
2026/02/25	36.17%	8.56%	3.41%	10.25%	6.31%	1.64%	1.88%	2.5%	2.48%	1.1%
2026/02/26	38.38%	7.61%	4.63%	10.27%	4.73%	2.1%	2.31%	1.14%	3.25%	1.21%
2026/02/27	37.67%	5.94%	7.5%	9.88%	2.92%	1.66%	2.13%	0.4%	0.8%	4.13%
2026/02/28	41.57%	7.34%	5.96%	5.95%	3.36%	2%	1.99%	1.65%	1.54%	1.17%

chemistwarehouse.com.au
nurofen.com.au
discountchemist.com.au
panadol.com
maxigesic.com.au
nahlaearth.com
tattoonumbingcreamaustralia.com.au
advil.net.au
independenceaustralia.com.au
headacheaustralia.org.au

Chemist Warehouse led February with fluctuating spend, peaking early and dipping mid-month. Nurofen surged mid-month, while Panadol’s spend spiked late. Discount Chemist and others showed varied trends, ending with a balanced finish.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	220
2026/02/02	238
2026/02/03	237
2026/02/04	245
2026/02/05	241
2026/02/06	254
2026/02/07	249
2026/02/08	255
2026/02/09	259
2026/02/10	247
2026/02/11	235
2026/02/12	233
2026/02/13	254
2026/02/14	249
2026/02/15	255
2026/02/16	259
2026/02/17	197
2026/02/18	194
2026/02/19	220
2026/02/20	217
2026/02/21	210
2026/02/22	215
2026/02/23	220
2026/02/24	226
2026/02/25	234
2026/02/26	226
2026/02/27	213
2026/02/28	205

February began with 220 advertisers, peaking at 259 mid-month. A decline followed, ending with 205 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
panadol.com	1.7%
nurofen.com.au	1.42%
independenceaustralia.com.au	0.91%
maxigesic.com.au	0.82%
metagenics.com.au	0.63%
naternalvitamins.com.au	-0.34%
mersynofen.com.au	-0.35%
staywellaustralia.com.au	-0.72%
discountchemist.com.au	-0.87%
chemistwarehouse.com.au	-5.68%

Panadol.com and Nurofen.com.au lead with click share gains of 1.70 and 1.42, respectively. Chemistwarehouse.com.au faces a significant drop of -5.68.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	discountchemist.com.au	nurofen.com.au	nahlaearth.com	independenceaustralia.com.au	panadol.com	maxigesic.com.au	tattoonumbingcreamaustralia.com.au	thepatchremedy.com	staywellaustralia.com.au
2026/02/01	52.29%	4.05%	1.44%	2.55%	3.75%	3.07%	1.1%	4.1%	0.98%	2.94%
2026/02/02	54.24%	4.3%	1.42%	3.5%	1.53%	3.37%	0.76%	1.7%	1.3%	2.18%
2026/02/03	46.85%	0.33%	2.78%	5.36%	6.01%	5.29%	1.53%	2.25%	1.65%	4.7%
2026/02/04	48.86%	12.2%	2.03%	2.08%	3.48%	3.38%	0.57%	1.6%	0.95%	1.67%
2026/02/05	50.52%	10.42%	1.76%	2.08%	2.97%	2.94%	1.23%	1.08%	1.14%	0.23%
2026/02/06	45.02%	12.01%	1.42%	3.54%	3.05%	3.66%	0.99%	1.91%	1.47%	0.96%
2026/02/07	45.91%	8.99%	1.85%	4.1%	3.94%	3.93%	1%	1.01%	1.79%	3.37%
2026/02/08	50.04%	10.31%	1.84%	2.7%	4.12%	3.64%	0.66%	0.43%	2.26%	0.71%
2026/02/09	51.35%	6.62%	1.59%	2.71%	4.31%	2.68%	0.71%	1.55%	1.65%	2.6%
2026/02/10	50.44%	10.82%	1.25%	4.5%	1.47%	3.12%	1.18%	0.33%	2.07%	1.76%
2026/02/11	46.24%	9.75%	1.37%	4.28%	1.83%	3.83%	1.66%	1.69%	1.78%	1.9%
2026/02/12	47.63%	7.23%	2.53%	3.15%	3.78%	4.98%	1.52%	0.82%	1.1%	1.09%
2026/02/13	45.02%	12.01%	1.42%	3.54%	3.05%	3.66%	0.99%	1.91%	1.47%	0.96%
2026/02/14	45.91%	8.99%	1.85%	4.1%	3.94%	3.93%	1%	1.01%	1.79%	3.37%
2026/02/15	50.04%	10.31%	1.84%	2.7%	4.12%	3.64%	0.66%	0.43%	2.26%	0.71%
2026/02/16	51.35%	6.62%	1.59%	2.71%	4.31%	2.68%	0.71%	1.55%	1.65%	2.6%
2026/02/17	26.58%	7.3%	4.96%	1.64%	15.11%	4.83%	3.67%	0%	0.59%	2.75%
2026/02/18	29.9%	9.97%	3.4%	7.06%	6.46%	2.85%	1.62%	1.92%	1.3%	2.15%
2026/02/19	47.91%	4.21%	2.78%	5.18%	4.57%	4.5%	2.06%	1.19%	1.38%	1.05%
2026/02/20	49.43%	1.76%	3.28%	3.73%	3.14%	4.29%	2.2%	1.59%	1.52%	0.02%
2026/02/21	46.58%	2.02%	3.18%	3.6%	4.07%	5.14%	2%	4.05%	2.07%	0.38%
2026/02/22	27.17%	2.98%	5.73%	1.59%	13.53%	8.13%	2.77%	1.57%	0.22%	0.03%
2026/02/23	38.45%	2.53%	5.2%	2.29%	5.77%	8.12%	2.84%	1.28%	1.01%	0.01%
2026/02/24	39.41%	3.09%	6.03%	1.33%	2.47%	8.2%	3.62%	3.08%	1.5%	0.01%
2026/02/25	40.78%	4.37%	4.83%	3.58%	6.02%	6.63%	3.91%	0.9%	0.23%	0%
2026/02/26	41.88%	5.74%	3.79%	3.43%	6.59%	5.54%	2.32%	2.19%	1.26%	0%
2026/02/27	46.5%	10.71%	3.31%	2.42%	2.26%	5.86%	2.4%	1.12%	0.66%	0%
2026/02/28	46.18%	10.04%	3.84%	3.32%	3.13%	3.04%	1.69%	1.65%	0.89%	0%

chemistwarehouse.com.au
discountchemist.com.au
nurofen.com.au
nahlaearth.com
independenceaustralia.com.au
panadol.com
maxigesic.com.au
tattoonumbingcreamaustralia.com.au
thepatchremedy.com
staywellaustralia.com.au

In February 2026, Chemist Warehouse led with fluctuating impressions, peaking early and stabilizing mid-month. Discount Chemist and Nurofen showed varied trends, while Panadol surged late. The month concluded with Chemist Warehouse maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month

1
Menstrual Pain Relief https://www.advil.net.au › period › relief
Effective Period Pain Relief — Advil Liquid Capsules Temporarily Relieves Pain And Discomfort From Period Pain.
2
Symptoms Of Low Vitamin B12 https://www.independenceaustralia.com.au
Who Is At Risk Of Deficiency? Our experts explain the consequences of low vitamin B12 deficiency and who is at risk
3
Maxigesic 30 Tablets - Strongest Pain Relief https://www.maxigesic.com.au
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
4
Relief From Severe Back Pain - Australia's #1 Pain Relief https://www.panadol.com
Panadol Extra With Optizorb Fights 5 Types Of Tough Pain, Including Back Pain.
5
Melatonin: autism and sleep - Melatonin supplements https://www.raisingchildren.net.au
Melatonin supplements might help autistic children fall asleep faster, and prolonged-release melatonin might help children sleep for longer

In the competitive landscape of Google PPC, top-performing ads reveal compelling narratives. Advil’s ad focuses on effective menstrual pain relief, highlighting their liquid capsules. Independence Australia educates on vitamin B12 deficiency risks. Maxigesic promotes a unique pain relief combination, while Panadol emphasizes its top-rated back pain solution. Raising Children discusses melatonin’s benefits for autistic children, showcasing diverse health solutions.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medicines March 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medicines March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medicines March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medicines March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medicines March 2026 Report?

The AUS Healthcare & Medical Medicines March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medicines March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medicines March 2026 Report for?

The AUS Healthcare & Medical Medicines March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Medicines - PPC Market Share Analysis March 2026