AUS Hospitality Food & Beverage - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.33097039158
	91.6690296084

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	44%
Navigational	1%
Seasonal	0%
Local	13%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
subway.com	44.9
ubereats.com	32.15
pizzahut.com.au	5.74
doordash.com	2.1
visitmelbourne.com	2.03
dominos.com.au	1.76
gelato.com	1.57
getyourguide.com	1.24
viator.com	1.15
danmurphys.com.au	0.94
others	6.42

subway.com - 44.9%
ubereats.com - 32.15%
pizzahut.com.au - 5.74%
doordash.com - 2.1%
visitmelbourne.com - 2.03%
dominos.com.au - 1.76%
gelato.com - 1.57%
getyourguide.com - 1.24%
viator.com - 1.15%
danmurphys.com.au - 0.94%
others - 6.42%

Subway.com leads with 44.9% click share, followed by UberEats at 32.15%. Others collectively hold 6.42%, while PizzaHut.com.au captures 5.74%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ubereats.com	doordash.com	getyourguide.com	subway.com	dominos.com.au	visitmelbourne.com	viator.com	pizzahut.com.au	guestreservations.com	11inchpizza.com.au
2026/01/01	39.16%	18.8%	1.78%	2.24%	3.78%	3.3%	3.81%	8.57%	1.01%	0%
2026/01/02	34.7%	25.97%	1.69%	5.08%	4.43%	1.9%	1.87%	3.98%	1.28%	0.98%
2026/01/03	47.28%	18.61%	1.92%	5.46%	3.79%	3.56%	2.82%	4.5%	0.68%	0.75%
2026/01/04	43.67%	23.8%	1.4%	4.89%	5.2%	2.18%	2.19%	5.58%	0.41%	0.71%
2026/01/05	37.71%	20.32%	3.22%	5.47%	3.17%	1.55%	3.6%	4.77%	1.88%	1.26%
2026/01/06	43.18%	22.73%	1.89%	4.7%	3.78%	0.8%	2.28%	6.22%	0.94%	1.18%
2026/01/07	45.46%	20.73%	2.06%	3.8%	3.12%	1.77%	2.93%	5.38%	1.19%	1.29%
2026/01/08	49.69%	17.56%	2.08%	4.18%	2.02%	2.55%	2.5%	4%	2.24%	1.29%
2026/01/09	35.44%	20.63%	1.75%	5.43%	3.77%	4.17%	3.1%	6.36%	1.89%	1.51%
2026/01/10	52.73%	19.22%	1.83%	4.93%	2.17%	1.22%	2.02%	4.43%	0.36%	0.19%
2026/01/11	50.17%	13.41%	1.79%	5.05%	4.69%	2.46%	1.91%	6.97%	0.82%	0.37%
2026/01/12	42.97%	22.34%	1.79%	4.23%	3.78%	2.53%	1.79%	3.68%	1.93%	1.45%
2026/01/13	33.08%	14.84%	2.34%	9.78%	4.66%	1.46%	2.72%	9.34%	2.71%	1.25%
2026/01/14	46.47%	19.58%	2.23%	5.86%	1.44%	3.17%	2.06%	3.79%	1.53%	2.08%
2026/01/15	37.56%	24.37%	4.82%	5%	2.86%	1.78%	2.85%	3.67%	2.1%	1.23%
2026/01/16	35.32%	20.55%	1.75%	5.42%	3.76%	4.15%	3.08%	6.34%	1.88%	1.51%
2026/01/17	45.58%	17.28%	5.08%	3.61%	3.32%	2.83%	3.35%	5.35%	1.29%	0.5%
2026/01/18	35.72%	26.65%	3.15%	4.88%	3.66%	1.49%	3.72%	4.89%	1.03%	0.32%
2026/01/19	43.29%	19.97%	4.15%	4.38%	2.61%	2.71%	2.41%	4.41%	0.69%	0.72%
2026/01/20	39.9%	16.24%	4.98%	4.71%	5.33%	1.83%	3.46%	6.52%	1.22%	0.43%
2026/01/21	46.33%	16.61%	5.23%	2.97%	1.64%	1.52%	3.67%	3.6%	1.32%	0.24%
2026/01/22	41.36%	22.67%	4.36%	5.54%	2.48%	1.04%	2.83%	4.96%	0.78%	0.8%
2026/01/23	41.27%	18.02%	1.8%	6.23%	4.6%	2.78%	2.32%	5.74%	0.15%	3.08%
2026/01/24	44.22%	23%	4.7%	3.95%	3.18%	1.57%	3.36%	4.31%	0.33%	0.04%
2026/01/25	34.2%	14.07%	3.33%	8.1%	4.28%	3.45%	3.9%	5.11%	0.5%	1.38%
2026/01/26	47.34%	13.28%	5.34%	4.45%	1.73%	2.9%	3.27%	2.99%	0.63%	0.01%
2026/01/27	38.46%	26.21%	2.13%	4.44%	5.66%	1.62%	1.83%	2.81%	0.34%	2.97%
2026/01/28	41.03%	21.43%	5.27%	5.19%	3.33%	2.1%	3.26%	2.15%	0.52%	1.99%
2026/01/29	48.91%	14.28%	4.97%	3.14%	3.54%	1.57%	3.44%	1.95%	0.81%	1.61%
2026/01/30	49.23%	14.86%	5.1%	4.11%	3.8%	1.93%	3.34%	2.01%	0.53%	1.78%
2026/01/31	43.23%	19.72%	4.83%	3.95%	3.57%	3.53%	3.38%	1.95%	0.86%	0.27%

ubereats.com
doordash.com
getyourguide.com
subway.com
dominos.com.au
visitmelbourne.com
viator.com
pizzahut.com.au
guestreservations.com
11inchpizza.com.au

In January 2026, UberEats led with fluctuating spend, peaking at 52.73%. DoorDash followed, with a notable dip mid-month. GetYourGuide and Subway showed consistent mid-range activity. PizzaHut’s spend decreased towards month’s end.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	231
2026/01/02	215
2026/01/03	212
2026/01/04	213
2026/01/05	215
2026/01/06	226
2026/01/07	234
2026/01/08	212
2026/01/09	211
2026/01/10	238
2026/01/11	237
2026/01/12	237
2026/01/13	245
2026/01/14	250
2026/01/15	259
2026/01/16	211
2026/01/17	254
2026/01/18	245
2026/01/19	254
2026/01/20	255
2026/01/21	266
2026/01/22	240
2026/01/23	237
2026/01/24	235
2026/01/25	249
2026/01/26	255
2026/01/27	235
2026/01/28	250
2026/01/29	238
2026/01/30	239
2026/01/31	242

January saw a dynamic shift in distinct advertisers, starting at 231 and peaking at 266 mid-month. The month concluded with a stable 242, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
danmurphys.com.au	1.3%
getyourguide.com	1.15%
viator.com	0.81%
liquorland.com.au	0.35%
kentstreetcellars.com.au	0.2%
guestreservations.com	-0.27%
hyatt.com	-0.41%
gelato.com	-0.46%
pizzahut.com.au	-0.66%
subway.com	-2.61%

Subway.com saw a significant drop of 2.61, while danmurphys.com.au surged by 1.3. Getyourguide.com rose by 1.15, contrasting pizzahut.com.au’s decline of 0.66.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	subway.com	ubereats.com	doordash.com	viator.com	dominos.com.au	danmurphys.com.au	getyourguide.com	pizzahut.com.au	visitmelbourne.com	11inchpizza.com.au
2026/01/01	6.83%	20.68%	15.31%	2.73%	5.56%	0.24%	1.25%	13.55%	3.2%	0%
2026/01/02	26.88%	16.55%	17.85%	0.92%	6.77%	0.06%	0.87%	7.24%	1.97%	1.41%
2026/01/03	31.28%	22.25%	11.75%	1.9%	5.95%	0.11%	0.82%	7.81%	3.08%	0.97%
2026/01/04	26.05%	20.51%	16.48%	2.06%	8.23%	0.15%	0.73%	10.31%	2.25%	0.75%
2026/01/05	30.8%	15.81%	13.09%	1.76%	4.41%	0.07%	1.38%	8.19%	1.6%	2%
2026/01/06	28.87%	19.36%	15.34%	1.06%	6.29%	0.15%	0.9%	11.11%	0.57%	1.5%
2026/01/07	24.8%	22.68%	15.14%	1.9%	5.39%	0.13%	1%	10.72%	2.36%	1.61%
2026/01/08	29.34%	24%	12.69%	1.29%	3.49%	0.6%	1.19%	8.08%	2.91%	1.85%
2026/01/09	32.73%	14.93%	12.58%	1.36%	5.51%	0.34%	0.89%	10.44%	3.59%	2.01%
2026/01/10	30.38%	26.01%	13.51%	1.21%	3.63%	0.88%	1.06%	8.2%	1.53%	0.43%
2026/01/11	28.83%	22.3%	8.88%	0.88%	7.6%	0.86%	0.87%	12.97%	2.74%	0.32%
2026/01/12	26.03%	21.24%	15.48%	0.77%	6.22%	0.77%	0.86%	6.5%	2.61%	2.27%
2026/01/13	42.44%	11.89%	8.7%	0.98%	5.74%	0.46%	0.91%	12.88%	1.31%	1.14%
2026/01/14	31.77%	22.22%	13.62%	0.92%	2.54%	1.51%	1.03%	6.49%	3.46%	2.7%
2026/01/15	27.68%	16.39%	16.25%	3.89%	4.34%	0.91%	3.97%	6.17%	1.67%	1.52%
2026/01/16	32.8%	14.96%	12.61%	1.36%	5.52%	0.34%	0.89%	10.47%	3.59%	2.01%
2026/01/17	20.17%	21.36%	12.99%	4.23%	5.18%	2.01%	4.41%	9.67%	3.12%	0.64%
2026/01/18	27.07%	15.71%	17.88%	4.45%	5.1%	2.43%	2.31%	7.85%	1.64%	0.36%
2026/01/19	23.47%	18.23%	13.9%	3.71%	3.85%	1.97%	3.74%	7.32%	2.28%	0.89%
2026/01/20	23.76%	17.28%	11.89%	3.8%	7.83%	1.82%	3.64%	10.75%	1.15%	0.24%
2026/01/21	18.27%	23.32%	12.73%	5.59%	2.07%	3.04%	5.66%	6.66%	2%	0.36%
2026/01/22	31.39%	17.2%	14.33%	3.28%	3.66%	2.74%	3.55%	8.28%	1.15%	0.9%
2026/01/23	31.9%	17.74%	12.32%	1.16%	6.95%	2.72%	0.99%	8.97%	2.59%	3.72%
2026/01/24	22.42%	19.02%	15.29%	4.05%	4.82%	5.37%	3.9%	6.92%	1.31%	0.06%
2026/01/25	35.11%	12.5%	8.14%	1.94%	5.02%	6.95%	1.77%	6.45%	2.23%	1.68%
2026/01/26	23.19%	22.37%	9.98%	4.58%	2.86%	2.32%	5.54%	5.65%	3.14%	0.01%
2026/01/27	22.87%	19.18%	19.11%	0.96%	9.78%	3.34%	1.27%	5.06%	2.1%	3.97%
2026/01/28	31.69%	16.8%	12.99%	4.84%	4.81%	1.47%	4.89%	3.33%	2.21%	2.03%
2026/01/29	17.59%	24.79%	11.44%	5.73%	6.29%	4.24%	5.55%	3.71%	1.9%	2.36%
2026/01/30	26.3%	22.55%	10.33%	4.45%	5.84%	3%	4.43%	3.55%	2.16%	2.5%
2026/01/31	21.67%	19.4%	13%	5.81%	5.18%	4.74%	3.82%	3.23%	3.04%	0.31%

subway.com
ubereats.com
doordash.com
viator.com
dominos.com.au
danmurphys.com.au
getyourguide.com
pizzahut.com.au
visitmelbourne.com
11inchpizza.com.au

Subway’s impression share fluctuated, peaking at 42.44% mid-month. UberEats and DoorDash saw moderate changes, while Viator and Domino’s had minor shifts. The month ended with Subway leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month

1
Domino's TuesYay Deals - Large Value Pizza From $6 https://www.dominos.com.au
Get More For Less This Tuesday. Save On All Premium, Traditional & Value Max Pizzas Today.
2
DoorDash® - Official Site | $0 Delivery Fees on 1st Orders https://www.doordash.com
Find all your favourite eats on DoorDash. Use our promo codes and place your order today.
3
Order Pick Up At Subway® | Fresh Subs To-Go https://order.subway.com › subway › menu
Click & Collect your sub, salad or wrap just the way you like it on the Subway® app. Subs at your...
4
Uber Eats - Order Food Online https://www.ubereats.com
Food Delivery With Uber Eats — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On, Treat Yourself. Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats. Order until midnight.
5
Melbourne. Every Bit Different - Top 10 Restaurants https://www.visitmelbourne.com
Melbourne Is Simply The Best Place To Be In Australia For A Top-Table Experience. Enjoy Innovative Cuisines As...

In the bustling world of PPC, Domino’s tempts with irresistible Tuesday deals, while DoorDash lures first-time users with free delivery. Subway offers convenience with customizable pick-ups, and Uber Eats caters to late-night cravings. Meanwhile, Visit Melbourne entices with top culinary experiences.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage January 2026 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage January 2026 Report?

The AUS Hospitality Food & Beverage January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage January 2026 Report for?

The AUS Hospitality Food & Beverage January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Food & Beverage - PPC Market Share Analysis January 2026