AUS Hospitality Food & Beverage - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – AUS

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.9223209822
87.0776790178
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 28%
Navigational 1%
Seasonal 0%
Local 21%
Problem Solving 12%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
subway.com 39.72
ubereats.com 31.32
pizzahut.com.au 5.53
dominos.com.au 3.05
doordash.com 2.31
gelato.com 1.77
krispykreme.com.au 1.65
visitmelbourne.com 1.32
luxuryescapes.com 1.19
hyatt.com 1.19
others 10.95
  • subway.com - 39.72%
  • ubereats.com - 31.32%
  • pizzahut.com.au - 5.53%
  • dominos.com.au - 3.05%
  • doordash.com - 2.31%
  • gelato.com - 1.77%
  • krispykreme.com.au - 1.65%
  • visitmelbourne.com - 1.32%
  • luxuryescapes.com - 1.19%
  • hyatt.com - 1.19%
  • others - 10.95%

Copyright © Adthena. All rights reserved.

Subway leads with 39.72% click share, followed by UberEats at 31.32%. Others collectively hold 10.95%, while Pizza Hut captures 5.53%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ubereats.com doordash.com pizzahut.com.au dominos.com.au viator.com subway.com getyourguide.com luxuryescapes.com visitmelbourne.com hyatt.com
2026/06/01 32.17% 15.44% 8.52% 7.01% 3.05% 5.65% 2.41% 1.55% 1.84% 2.42%
2026/06/02 33.87% 13.92% 4.42% 3.65% 2.35% 12.59% 1.66% 4.01% 1.89% 0.65%
2026/06/03 32.46% 12.52% 3.82% 4.73% 2.79% 7.7% 2.57% 2.86% 1.61% 4.41%
2026/06/04 30.37% 14.43% 4.41% 7.18% 4.32% 11.9% 2.55% 4.79% 1.67% 3.22%
2026/06/05 27.76% 15.3% 6.94% 4.98% 3.73% 11.42% 3.13% 3.13% 2.7% 2.74%
2026/06/06 30.51% 14.43% 3.78% 8.66% 2.92% 8.72% 1.9% 5.61% 1.75% 2.55%
2026/06/07 33.36% 12.68% 5.68% 5.74% 3.8% 9.53% 2.62% 4.51% 2.04% 2.64%
2026/06/08 35.21% 14.92% 4.87% 4.53% 3.18% 6.76% 1.79% 2.75% 1.61% 1.83%
2026/06/09 31.68% 10.9% 4.27% 8.29% 2.34% 8.68% 1.42% 2.05% 1.9% 2.2%
2026/06/10 38.32% 11.1% 4.67% 2.62% 2.9% 11.92% 2.53% 4.39% 1.51% 2.46%
2026/06/11 33.04% 15.31% 4.35% 5.76% 3.04% 10.73% 1.7% 3.02% 2.12% 2.87%
2026/06/12 32.29% 15.11% 4.23% 5.72% 2.07% 7.38% 1.07% 4.42% 2.47% 3.16%
2026/06/13 31.73% 13.73% 7.21% 9.97% 3.84% 2.48% 2.99% 2.77% 2.12% 4.51%
2026/06/14 30.64% 15.44% 4.09% 10% 3.11% 2.32% 2.05% 3.49% 2.54% 4.47%
2026/06/15 34.33% 10.15% 5.32% 5.93% 3.03% 6.32% 2.27% 2.58% 1.91% 3%
2026/06/16 35.28% 16.53% 3.53% 3.27% 4.45% 3.47% 2.79% 4.56% 1.48% 4.13%
2026/06/17 34.38% 12.05% 3.45% 3.28% 3.02% 6.3% 1.6% 6.35% 2.45% 3.58%
2026/06/18 31.1% 13.69% 8.43% 5.68% 4.05% 5.01% 2.87% 4.31% 1.57% 3.63%
2026/06/19 34.26% 13.01% 7.84% 8.51% 3.27% 4.86% 1.84% 3.06% 2.32% 1.07%
2026/06/20 33.02% 13.94% 6.2% 7.78% 4.04% 4.84% 2.63% 3.8% 2.3% 2.77%
2026/06/21 33.56% 11.33% 6.03% 9.68% 3.72% 6.83% 2.13% 3.29% 1.69% 3.22%
2026/06/22 35.3% 10.34% 7.35% 6.71% 3.84% 10.98% 2.86% 3.09% 1.72% 2.09%
2026/06/23 31.91% 14.25% 10.66% 6% 3.37% 7.22% 2.33% 2.24% 1.84% 2.91%
2026/06/24 35.38% 10.23% 6.4% 4.69% 4.32% 11.14% 2.9% 3.26% 1.82% 1.7%
2026/06/25 32.76% 11.96% 6.28% 5.49% 4.13% 12.72% 3.15% 3.12% 2.33% 0.73%
2026/06/26 33.16% 13.18% 7.07% 6.53% 4.26% 11.51% 2.59% 3.81% 1.55% 1.27%
2026/06/27 39.66% 13.58% 5.93% 6.46% 3.28% 7% 2.79% 3.06% 2.01% 1.44%
2026/06/28 41.18% 13.46% 6.53% 6.44% 3.54% 5.5% 3.19% 2.54% 1.85% 1.35%
2026/06/29 40.76% 8.63% 6.5% 4.71% 4.24% 3.78% 2.74% 0.68% 1.84% 3.83%
2026/06/30 41.28% 13.64% 8.31% 5.15% 4.79% 4.26% 3.53% 1.54% 1.44% 1.31%
  • ubereats.com
  • doordash.com
  • pizzahut.com.au
  • dominos.com.au
  • viator.com
  • subway.com
  • getyourguide.com
  • luxuryescapes.com
  • visitmelbourne.com
  • hyatt.com

Copyright © Adthena. All rights reserved.

In June 2026, UberEats dominated with a steady rise, peaking at 41.28%. DoorDash fluctuated, ending at 13.64%. PizzaHut and Dominos showed moderate gains, while Subway’s share varied. Viator and GetYourGuide remained stable. LuxuryEscapes and Hyatt experienced declines.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 301
2026/06/02 314
2026/06/03 281
2026/06/04 323
2026/06/05 320
2026/06/06 321
2026/06/07 320
2026/06/08 317
2026/06/09 318
2026/06/10 296
2026/06/11 300
2026/06/12 299
2026/06/13 290
2026/06/14 301
2026/06/15 316
2026/06/16 302
2026/06/17 311
2026/06/18 318
2026/06/19 322
2026/06/20 298
2026/06/21 301
2026/06/22 291
2026/06/23 284
2026/06/24 284
2026/06/25 273
2026/06/26 275
2026/06/27 276
2026/06/28 280
2026/06/29 272
2026/06/30 276

Copyright © Adthena. All rights reserved.

June began with 301 advertisers, peaking at 323 on June 4. A decline followed, ending with 276 advertisers on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
krispykreme.com.au 3.32%
ubereats.com 1.62%
pizzahut.com.au 1.08%
11inchpizza.com.au 0.42%
bestrestaurants.com.au 0.39%
blackvelvetcakes.com.au -0.38%
hyatt.com -0.51%
gelato.com -0.84%
doordash.com -0.92%
subway.com -2.36%

Copyright © Adthena. All rights reserved.

Krispy Kreme surged with a 3.32% click share increase, while Subway faced a 2.36% decline. Uber Eats and Pizza Hut also gained, contrasting DoorDash’s and Gelato’s drops.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ubereats.com doordash.com subway.com pizzahut.com.au dominos.com.au viator.com getyourguide.com visitmelbourne.com luxuryescapes.com hyatt.com
2026/06/01 14.38% 15.4% 21.84% 9.2% 8% 2.3% 2.12% 1.6% 1.74% 1.62%
2026/06/02 15.39% 17.05% 23.36% 6.3% 5.54% 0.88% 0.76% 1.75% 3.3% 0.58%
2026/06/03 15.47% 15.6% 15.81% 5.73% 8.15% 1.69% 2.19% 1.62% 4.24% 3.21%
2026/06/04 13.82% 17.25% 19.67% 6.02% 10.98% 3.12% 1.99% 1.51% 3.55% 1.74%
2026/06/05 12.23% 17.72% 23.73% 9.21% 7.22% 2.62% 2.35% 2.62% 2.58% 2%
2026/06/06 14.24% 17.35% 19.7% 5.05% 13.66% 1.24% 0.9% 1.65% 4.23% 1.7%
2026/06/07 16.15% 13.31% 20.14% 8.06% 10.05% 3.14% 2.22% 1.96% 4.4% 1.48%
2026/06/08 17.51% 18.17% 14.15% 7.22% 6.61% 1.49% 1.14% 1.54% 2.94% 1.26%
2026/06/09 13.82% 11.73% 17.07% 5.65% 11.98% 1.46% 1.66% 1.77% 2.1% 1.01%
2026/06/10 17.2% 14.03% 23.48% 7.73% 3.8% 2.29% 2.33% 1.61% 3.02% 1.36%
2026/06/11 15.62% 18.67% 20.89% 6.09% 8.14% 2.45% 1.82% 2.02% 2.68% 2.41%
2026/06/12 14.79% 19.91% 16.26% 6.67% 8.66% 0.84% 0.43% 2.45% 2.54% 2.18%
2026/06/13 16.64% 16.63% 10.76% 10.19% 15.07% 2.92% 2.57% 1.95% 1.81% 2.79%
2026/06/14 14.47% 18.05% 10.42% 5.84% 14.96% 1.38% 1.07% 2.62% 3.17% 2.29%
2026/06/15 16.55% 11.62% 12.4% 6.4% 9.02% 1.88% 2.12% 1.95% 2.2% 2.2%
2026/06/16 16.63% 19.68% 9.65% 4.74% 4.78% 3.31% 2.66% 1.49% 3.08% 2.88%
2026/06/17 17.58% 15.68% 10.95% 4.83% 5.39% 1.58% 1.42% 2.63% 8.05% 2.65%
2026/06/18 13.25% 16.82% 15.29% 10.13% 7.58% 2.87% 2.51% 1.49% 3.82% 2.82%
2026/06/19 16.06% 16.13% 9.96% 10.85% 13.16% 1.81% 1.4% 2.27% 3.13% 0.65%
2026/06/20 14.95% 15.01% 11.46% 8.03% 11.56% 3.08% 2.52% 2.25% 3.9% 2.28%
2026/06/21 14.38% 11.49% 17.8% 7.33% 13.88% 3.04% 2.21% 1.61% 3.3% 2.02%
2026/06/22 15.77% 11.06% 25.49% 8.79% 9.14% 2.76% 2.52% 1.68% 2.82% 1.85%
2026/06/23 14.09% 18.35% 14.18% 15.13% 8.86% 2.22% 1.65% 1.8% 2.26% 2.5%
2026/06/24 16.88% 10.83% 24.18% 7.15% 6.66% 3.18% 2.57% 1.56% 3.19% 0.99%
2026/06/25 14.04% 13.33% 22.92% 7.35% 9.37% 3.01% 2.7% 2.4% 3.11% 1.04%
2026/06/26 14.78% 14.3% 24.3% 8.4% 9.37% 2.47% 1.9% 1.5% 3.79% 1.5%
2026/06/27 18.91% 15.97% 18.82% 7.73% 8.95% 2.28% 2.46% 1.89% 3.33% 0.82%
2026/06/28 21.34% 17.09% 13.25% 9.43% 9.69% 2.36% 2.86% 1.91% 2.57% 0.86%
2026/06/29 16.84% 8.07% 8.24% 7.08% 5.96% 3.07% 2.59% 1.64% 0.38% 1.9%
2026/06/30 20.23% 16.17% 12.44% 11.08% 8.16% 4.13% 3.56% 1.63% 1.39% 0.94%
  • ubereats.com
  • doordash.com
  • subway.com
  • pizzahut.com.au
  • dominos.com.au
  • viator.com
  • getyourguide.com
  • visitmelbourne.com
  • luxuryescapes.com
  • hyatt.com

Copyright © Adthena. All rights reserved.

In June 2026, Subway led with fluctuating impressions, peaking mid-month. UberEats and DoorDash showed consistent growth, while Pizza Hut and Domino’s had modest gains. The month concluded with Subway maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month
  1. 1
    Domino's TuesYay Deals - Large Value Pizza From $6* https://www.dominos.com.au

    Get More For Less This Tuesday. Save On All Premium, Traditional & Value Max Pizzas Today.

  2. 2
    DoorDash® - Official Site | $0 Delivery Fees on 1st Orders https://www.doordash.com

    Find all your favourite eats on DoorDash. Use our promo codes and place your order today.

  3. 3
    Subway® Catering - Made Easy | Crowd Fave Subs In Platters https://order.subway.com › subway › catering

    Fresh, feel good catering platter options for your next event - order Subway® now! For small gatherings or big events - order Subway® ahead of time. Order Online. Fresh Choice.

  4. 4
    Uber Eats - Order Food Online https://www.ubereats.com

    Order food online — Order food online or in the Uber Eats app and support local restaurants. Get Food Delivery Now...

  5. 5
    Melbourne. Every Bit Different | Cool Places To Eat https://www.visitmelbourne.com

    A Table At Melbourne's Most Notable Restaurants Is A Treat Worth Travelling For. See Why Melbourne Prides Itself On Its...

Copyright © Adthena. All rights reserved.

In the bustling world of online food services, Domino’s tempts with budget-friendly Tuesday deals, while DoorDash lures first-time users with free delivery. Subway caters to events with fresh platters, Uber Eats champions local eateries, and Visit Melbourne highlights the city’s culinary diversity.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports