AUS Hospitality Food & Beverage - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
subway.com	42.55
ubereats.com	34.28
pizzahut.com.au	4.61
gelato.com	2.21
dominos.com.au	2.09
hyatt.com	2.09
doordash.com	1.77
menulog.com.au	0.92
kfc.com.au	0.86
viator.com	0.8
others	7.82

Subway.com leads with 42.55% click share, followed by UberEats at 34.28%. Others collectively hold 7.82%, while PizzaHut.com.au captures 4.61%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ubereats.com	doordash.com	dominos.com.au	menulog.com.au	subway.com	viator.com	getyourguide.com	kfc.com.au	pizzahut.com.au	hyatt.com
2025/04/01	41.92%	8.63%	4.07%	5.15%	6.26%	2.12%	1.08%	2.31%	4.7%	3.15%
2025/04/02	40%	6.43%	2.27%	3.13%	11.36%	2.75%	2.81%	1.43%	1.76%	5.89%
2025/04/03	44.41%	6.17%	4.19%	2.49%	7.52%	4.07%	3.25%	1.66%	3.54%	0%
2025/04/04	39.8%	12.89%	4.44%	5.31%	10.17%	1.82%	1.84%	1.62%	3.06%	0%
2025/04/05	47.92%	14.59%	4.5%	5.45%	6.44%	2.43%	2.76%	1.01%	2.22%	2.36%
2025/04/06	39.19%	14.25%	4.76%	4.45%	4.58%	3%	4.58%	1.46%	5.32%	3.26%
2025/04/07	41.03%	15.97%	1.62%	4.74%	7.65%	2.72%	2.99%	1.31%	3.02%	2.24%
2025/04/08	34.94%	11.98%	2.74%	4.97%	8.01%	3.37%	4.51%	1.94%	5.63%	3.8%
2025/04/09	43.59%	10.58%	3.8%	4.68%	3.62%	4.23%	4.61%	1.45%	2.17%	4.48%
2025/04/10	39.52%	6.25%	1.95%	3.51%	9.1%	2.91%	3.13%	1.29%	5.58%	4.05%
2025/04/11	30.36%	5.01%	4.6%	4.27%	8.16%	3.41%	4.46%	1.04%	7.81%	4.4%
2025/04/12	41.37%	18.94%	4.42%	3.25%	5.58%	2.41%	1.14%	1.47%	4.41%	3.67%
2025/04/13	39.32%	11.9%	4.86%	4.16%	4.61%	2.29%	2.8%	1.97%	6.52%	4.67%
2025/04/14	36.25%	22.97%	3.3%	9.18%	2.72%	2.86%	3.43%	2.56%	2.35%	1.26%
2025/04/15	42.5%	17.7%	3.13%	3.96%	1.81%	2.88%	3.35%	2.8%	3.81%	2.09%
2025/04/16	44.11%	16.18%	3.18%	4.46%	0.77%	3.32%	3.4%	2.36%	2.48%	4.07%
2025/04/17	55.06%	8.15%	1.7%	3.38%	1.93%	3.42%	3.29%	2.18%	1.27%	4.74%
2025/04/18	57.44%	4.68%	0.51%	4.42%	5.97%	3.28%	3.08%	1.02%	1.06%	3.12%
2025/04/19	26.09%	14.04%	8.37%	6.02%	2.77%	3.12%	2.72%	2.95%	6.17%	3.22%
2025/04/20	37.19%	18%	3.62%	8.22%	5.01%	2.67%	3.1%	1.53%	2.67%	2.11%
2025/04/21	40.87%	14.54%	2.41%	9.74%	2.26%	3.17%	3.59%	1.13%	1.76%	2.88%
2025/04/22	34.9%	11.95%	4.68%	8.05%	4.75%	3.43%	2.42%	1.01%	6.24%	0.84%
2025/04/23	35.07%	13.24%	3.25%	5.55%	3.93%	4.1%	3.76%	3.27%	2.01%	4.01%
2025/04/24	39.81%	9.75%	2.28%	7.39%	4.87%	3.72%	3.1%	2.29%	3.69%	2.14%
2025/04/25	34.92%	16.75%	2.7%	5.78%	6.03%	1.9%	2.79%	1.41%	3.63%	3.82%
2025/04/26	5.07%	11.96%	7.71%	4.31%	0.01%	7.5%	7.57%	6.43%	8.33%	7.14%
2025/04/27	5%	6.76%	15.99%	3.91%	5.65%	5.45%	4.78%	4.26%	8.87%	5.91%
2025/04/28	36.64%	13.56%	3.93%	7.48%	3.83%	2.76%	3.38%	1.45%	3.8%	2.39%
2025/04/29	33.71%	11.69%	7.16%	3.63%	4.16%	3.45%	2.94%	1.7%	5.76%	2.82%
2025/04/30	36.42%	18.05%	7.08%	4.68%	4.35%	2.91%	2.13%	1.37%	1.22%	0.53%

In April 2025, UberEats dominated PPC spend, peaking mid-month. DoorDash fluctuated, while Domino’s surged late. Menulog and Subway showed steady patterns. Viator and GetYourGuide had spikes, and KFC remained low. Pizza Hut and Hyatt varied, ending with declines.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	239
2025/04/02	221
2025/04/03	222
2025/04/04	217
2025/04/05	216
2025/04/06	240
2025/04/07	247
2025/04/08	255
2025/04/09	239
2025/04/10	260
2025/04/11	256
2025/04/12	224
2025/04/13	247
2025/04/14	267
2025/04/15	242
2025/04/16	249
2025/04/17	224
2025/04/18	220
2025/04/19	292
2025/04/20	268
2025/04/21	255
2025/04/22	269
2025/04/23	267
2025/04/24	260
2025/04/25	265
2025/04/26	233
2025/04/27	248
2025/04/28	228
2025/04/29	236
2025/04/30	239

April saw fluctuating advertiser numbers, peaking at 292 on April 19. The month concluded with 239 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
pizzahut.com.au	2.01%
dominos.com.au	1.27%
gelato.com	0.68%
hyatt.com	0.6%
doordash.com	0.56%
groupon.com.au	-0.15%
ubereats.com	-0.28%
pancakeparlour.com.au	-0.28%
cutecakesandco.com.au	-0.34%
subway.com	-7.29%

Pizzahut.com.au leads with a 2.01% click share rise, while subway.com drops by 7.29%. Dominos.com.au and gelato.com also see gains, contrasting with declines for cutecakesandco.com.au and ubereats.com.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	subway.com	ubereats.com	doordash.com	blackvelvetcakes.com.au	dominos.com.au	menulog.com.au	pizzahut.com.au	viator.com	gelato.com	hyatt.com
2025/04/01	31.03%	20.27%	8.06%	1.38%	5.17%	4.4%	6.24%	1.25%	0.64%	1.51%
2025/04/02	51.46%	17.16%	4.64%	0%	1.7%	2.19%	2.26%	1.18%	1.06%	3.02%
2025/04/03	37.07%	21.43%	4.45%	0%	4.25%	1.98%	4.67%	1.66%	1.3%	0%
2025/04/04	45.64%	17.14%	9.71%	0%	3.99%	3.88%	3.45%	0.86%	1.33%	0%
2025/04/05	34.83%	26.48%	12.82%	0%	4.01%	4.84%	3.17%	1.02%	1.32%	1.2%
2025/04/06	26.95%	22.01%	13.13%	1.2%	4.87%	3.72%	7.65%	1.31%	0.74%	2.3%
2025/04/07	37.92%	21.24%	11.5%	0.99%	1.84%	3.6%	3.77%	1.17%	1.04%	1.24%
2025/04/08	39.19%	16.81%	8.47%	0%	2.81%	4.04%	6.46%	1.5%	1.01%	2.16%
2025/04/09	22.04%	24.6%	9.75%	1.47%	3.72%	4.44%	2.91%	2.6%	2.32%	3.38%
2025/04/10	41.21%	16.98%	4.93%	3.3%	1.5%	2.13%	5.71%	1.08%	1.04%	1.92%
2025/04/11	39.51%	14.31%	4.07%	0%	3.89%	3.08%	8.55%	1.45%	2.43%	2.28%
2025/04/12	25.47%	17.57%	14.67%	11.34%	3.75%	2%	4.78%	0.84%	0.85%	1.56%
2025/04/13	25.21%	21.03%	9.18%	2.68%	5.2%	3.41%	7.86%	1.03%	1.26%	3.46%
2025/04/14	17.67%	21.86%	22.86%	0%	3.82%	9.09%	3.84%	1.53%	1.64%	1.09%
2025/04/15	10.94%	27.04%	17.1%	0%	4.55%	4.25%	5.89%	1.88%	2.56%	1.59%
2025/04/16	5.79%	30.47%	16.54%	1.7%	4.51%	5.04%	4.4%	1.9%	4%	3.82%
2025/04/17	13.26%	40.17%	8.2%	0%	2.33%	4.29%	2.53%	2.01%	2.99%	4.14%
2025/04/18	33.74%	30.85%	3.78%	0%	0.43%	3.44%	2.02%	1.77%	2.53%	2.46%
2025/04/19	14.38%	17.44%	12.78%	0%	10.01%	5.42%	9.79%	1.85%	2.43%	2.42%
2025/04/20	27.24%	20.34%	15.9%	0%	3.97%	7.67%	4.12%	1.24%	1.03%	1.75%
2025/04/21	14.57%	26.18%	16.08%	0%	3.32%	10.97%	3.43%	1.79%	1.47%	2.63%
2025/04/22	24.71%	18.49%	11.55%	0.41%	5.19%	6.85%	8.66%	1.58%	2.43%	0.52%
2025/04/23	23.21%	21.19%	12.9%	0%	3.8%	5.63%	3.53%	2.23%	1.7%	3.03%
2025/04/24	29.26%	22.07%	10.64%	0%	2.66%	6.79%	5.35%	1.82%	1.76%	1.23%
2025/04/25	31.33%	19.07%	15.3%	0%	2.83%	4.42%	5.02%	0.92%	1.64%	2.65%
2025/04/26	0.02%	7.4%	12.1%	0%	7.57%	2.49%	11.37%	3.56%	2.64%	5.37%
2025/04/27	28.74%	3.11%	3.81%	0%	15.47%	2.01%	12.21%	2.41%	1.73%	4.1%
2025/04/28	20.43%	20.86%	11.91%	1.81%	4.53%	6.75%	5.44%	1.3%	1.37%	1.49%
2025/04/29	24.1%	18.37%	11.16%	0.61%	7.98%	3.19%	7.95%	1.49%	2.55%	1.77%
2025/04/30	22.54%	20.11%	15.48%	9.7%	7.14%	4.01%	2.27%	1.33%	0.97%	0.24%

April saw Subway’s impression share fluctuate, peaking early at 51.46% before declining. UberEats rose mid-month, reaching 40.17%. DoorDash and others showed varied trends. The month ended with diverse shares across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
DoorDash® - Official Site | $0 Delivery Fees on 1st Orders https://www.doordash.com › restaurant › delivery
Find all your favourite eats on DoorDash. Use our promo codes and place your order today.
2
Grand Hyatt Melbourne https://www.hyatt.com › grandhyatt › melbourne
Melbourne's Premier Hotel — Not a member yet? Unlock exclusive perks and savings, join now or while booking your stay! Located Prestigiously on Collins St & Surrounded by the City's High Fashion & Fine Dining.
3
Order Takeaway Online | Get 100 Days of $0 Delivery https://www.menulog.com.au
New to Menulog? Use voucher code SIGNUP on the Menulog app to get 100 Days Free Delivery. Forget...
4
Order Pick Up At Subway® https://order.subway.com › subway › menu
Fresh Subs To-Go — Click & Collect your sub, salad or wrap just the way you like it on the Subway® app. Subs at your fingertips - order on the Subway® app. Click ...
5
Uber Eats - Order Food Online https://www.ubereats.com › food › delivery
Order Food Delivery Online — Get Official Uber Eats Promo Codes, Offers, & Coupons, Right Here. Ordering Food For...

In the bustling world of hospitality and food delivery, top performers like DoorDash, Hyatt, Menulog, Subway, and Uber Eats captivate audiences with enticing offers. From DoorDash’s $0 delivery fees to Menulog’s 100 days of free delivery, these ads highlight convenience and savings. Hyatt’s luxurious appeal and Subway’s fresh, customizable options further enrich the narrative, showcasing diverse strategies to attract and engage customers.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage April 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage April 2025 Report?

The AUS Hospitality Food & Beverage April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage April 2025 Report for?

The AUS Hospitality Food & Beverage April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Competitor Count for AUS Hospitality Food & Beverage

Market Loss & Market Gains for AUS Hospitality Food & Beverage

AUS Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage April 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Food & Beverage April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Food & Beverage April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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