AUS Hospitality Food & Beverage - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – AUS

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.8660517124
85.1339482876
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 24%
Navigational 1%
Seasonal 0%
Local 26%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
subway.com 33.69
ubereats.com 31.58
pizzahut.com.au 11.69
krispykreme.com.au 8.05
dominos.com.au 2.3
doordash.com 1.51
visitmelbourne.com 1.33
getyourguide.com 1.05
hyatt.com 1.02
luxuryescapes.com 0.87
others 6.91
  • subway.com - 33.69%
  • ubereats.com - 31.58%
  • pizzahut.com.au - 11.69%
  • krispykreme.com.au - 8.05%
  • dominos.com.au - 2.3%
  • doordash.com - 1.51%
  • visitmelbourne.com - 1.33%
  • getyourguide.com - 1.05%
  • hyatt.com - 1.02%
  • luxuryescapes.com - 0.87%
  • others - 6.91%

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Subway.com leads with 33.69% click share, followed by UberEats at 31.58%. Others collectively hold 6.91%, while PizzaHut.com.au captures 11.69%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ubereats.com pizzahut.com.au doordash.com dominos.com.au getyourguide.com subway.com visitmelbourne.com hyatt.com viator.com luxuryescapes.com
2026/08/01 32.99% 7.07% 16.58% 6.62% 4.3% 2.28% 1.61% 2.65% 5.2% 1.56%
2026/08/02 23.39% 7.84% 27.75% 10.87% 2.75% 3.77% 0.68% 1.78% 4.25% 2.29%
2026/08/03 39.39% 8.7% 16.82% 3.88% 4.54% 2.49% 1.22% 1.82% 4.35% 1.8%
2026/08/04 33.2% 8.47% 19.69% 5.34% 4.12% 3.2% 1.61% 3.56% 3.96% 1.91%
2026/08/05 22.8% 11.08% 21.32% 9.69% 3.14% 4.19% 3.04% 2.8% 3.36% 1.16%
2026/08/06 31% 13.3% 16.87% 7.64% 3.03% 2.86% 3% 3.35% 2.44% 2.66%
2026/08/07 26.74% 11.68% 19.88% 5.85% 5.64% 1.23% 5.46% 2.62% 3.05% 1.82%
2026/08/08 52.1% 6.59% 13.95% 4.78% 1.64% 2.26% 2.4% 3.04% 1.72% 1.99%
2026/08/09 39.28% 8.41% 15.87% 5.7% 3.19% 1.27% 3.01% 1.92% 1.44% 4.83%
2026/08/10 46.25% 7.62% 16.92% 4.84% 2.27% 2.01% 2.08% 0.38% 2.67% 2.48%
2026/08/11 30.13% 15.56% 9% 6.14% 4.14% 4.42% 6.05% 0.98% 3.24% 2.32%
2026/08/12 42.35% 10.97% 11.96% 5.81% 1.96% 3.48% 3.9% 3.16% 0.78% 1.8%
2026/08/13 44.52% 13.86% 10.05% 6.43% 1.65% 2.22% 3.79% 2.79% 0.49% 2.87%
2026/08/14 40.05% 14.82% 2.48% 10.18% 2.51% 3.1% 5.07% 4.04% 0.5% 2.31%
2026/08/15 45.91% 7.76% 18.77% 3.59% 1.95% 3.75% 2.85% 1.44% 1.46% 3.42%
2026/08/16 49.73% 8.34% 15.56% 4.91% 1.24% 2.26% 3.44% 2.54% 0.42% 3.45%
2026/08/17 37.11% 14.91% 6.85% 6.74% 1.94% 4.27% 4.13% 3.57% 0.94% 3.5%
2026/08/18 43.14% 10.21% 15.69% 5.12% 2.49% 4.02% 3.22% 1.24% 0.77% 1.71%
2026/08/19 52.52% 8.08% 8.25% 3.77% 2.27% 5.57% 1.83% 3.67% 1.05% 1.03%
2026/08/20 43.36% 8.64% 18.65% 5.36% 1.54% 2.54% 3.64% 2.24% 0.22% 2.54%
2026/08/21 12.08% 14.12% 19.85% 10.03% 4.57% 3.53% 5.55% 3.76% 1% 3.42%
2026/08/22 23% 13.73% 23.58% 7.5% 1.89% 3.1% 5.48% 2.87% 1.24% 4.42%
2026/08/23 29.73% 11.46% 13.4% 11.38% 4.25% 3.46% 4.53% 2.02% 1.52% 2.98%
2026/08/24 33.89% 12.31% 8.27% 4.74% 5.99% 3.04% 4.46% 4.07% 2.32% 4.05%
2026/08/25 44% 11.76% 10.02% 4.05% 3.13% 4.26% 3.47% 1.48% 0.98% 2.38%
2026/08/26 52.49% 12.68% 0.45% 3.69% 2.51% 3.61% 5.15% 2.32% 0.46% 1.97%
2026/08/27 38.07% 14.73% 12.59% 4.53% 2.89% 4.9% 2.31% 2.97% 0.51% 1.47%
2026/08/28 45.9% 12.16% 8.12% 5.08% 2.39% 3.25% 4.17% 2.55% 0.45% 2.85%
2026/08/29 39.26% 11.86% 11.82% 8.1% 2.34% 3.87% 3.09% 2.06% 0.5% 1.65%
2026/08/30 43.93% 18.79% 1.33% 3.33% 2.92% 3.98% 3.72% 2.79% 1.2% 3.08%
2026/08/31 46.97% 11.96% 4.44% 4.36% 4.12% 3.58% 3.53% 3.52% 2.99% 2%
  • ubereats.com
  • pizzahut.com.au
  • doordash.com
  • dominos.com.au
  • getyourguide.com
  • subway.com
  • visitmelbourne.com
  • hyatt.com
  • viator.com
  • luxuryescapes.com

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In August 2026, UberEats dominated PPC spend, peaking at 52.52 on the 19th. PizzaHut and DoorDash showed fluctuations, while Viator and LuxuryEscapes had minimal impact. The month ended with UberEats leading.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 221
2026/08/02 209
2026/08/03 222
2026/08/04 229
2026/08/05 200
2026/08/06 203
2026/08/07 192
2026/08/08 175
2026/08/09 179
2026/08/10 189
2026/08/11 194
2026/08/12 194
2026/08/13 188
2026/08/14 190
2026/08/15 197
2026/08/16 188
2026/08/17 186
2026/08/18 181
2026/08/19 170
2026/08/20 170
2026/08/21 178
2026/08/22 177
2026/08/23 179
2026/08/24 185
2026/08/25 184
2026/08/26 186
2026/08/27 187
2026/08/28 178
2026/08/29 187
2026/08/30 179
2026/08/31 185

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August began with 221 advertisers, peaking at 229 on the 4th. A decline followed, reaching 170 by the 19th. The month concluded with a slight recovery, ending at 185 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
subway.com 3.54%
pizzahut.com.au 0.8%
gelato.com 0.29%
blackvelvetcakes.com.au 0.21%
taste.com.au 0.12%
getyourguide.com -0.29%
dominos.com.au -0.46%
viator.com -0.58%
doordash.com -0.8%
ubereats.com -1.84%

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Subway.com surged with a 3.54% click share increase, while ubereats.com dropped by 1.84%. Pizzahut.com.au gained 0.8%, contrasting doordash.com’s 0.8% decline.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ubereats.com subway.com pizzahut.com.au dominos.com.au doordash.com krispykreme.com.au visitmelbourne.com getyourguide.com luxuryescapes.com viator.com
2026/08/01 47.82% 5.61% 4.88% 5.14% 13.83% 1.92% 0.94% 2.56% 1.15% 3.15%
2026/08/02 39.15% 8.8% 4.35% 7.21% 10.17% 1.31% 0.36% 3.79% 1.08% 6.03%
2026/08/03 19.21% 13.44% 11.25% 5.38% 12.47% 2.2% 1.67% 5.35% 2.11% 5.38%
2026/08/04 16.17% 13.55% 8.43% 5.67% 14.71% 2.85% 1.67% 5.62% 2.34% 8.96%
2026/08/05 10.97% 16.6% 8.97% 11.58% 13.19% 3.31% 1.79% 3.97% 1.74% 5%
2026/08/06 14.89% 13.97% 14.24% 10.1% 15.28% 4.15% 2.08% 2.44% 3.39% 2.15%
2026/08/07 12.64% 6.22% 14.06% 7.74% 17.33% 5.57% 3.48% 6.4% 2.55% 2.37%
2026/08/08 28.68% 13.26% 8.65% 6.86% 11.65% 0% 2.18% 2.67% 3.56% 3.71%
2026/08/09 20.3% 7.41% 10.58% 8.18% 13.45% 6.64% 3.17% 3.64% 5.38% 1.49%
2026/08/10 20.52% 9.58% 7.79% 6.02% 11.93% 4.77% 1.64% 6.7% 3.06% 10.81%
2026/08/11 12.91% 19.38% 14.92% 6.43% 8.26% 4.57% 4.03% 4.29% 2.44% 3.45%
2026/08/12 21.03% 18.79% 11.48% 7.39% 10.65% 5.32% 3.58% 2.15% 1.88% 0.62%
2026/08/13 23.93% 12.15% 14.48% 8.84% 9.82% 3.63% 3.26% 2.16% 3.53% 0.39%
2026/08/14 19.4% 15.41% 13.63% 14.53% 1.7% 3.45% 3.44% 4.16% 2.67% 0.41%
2026/08/15 24.91% 20.81% 8.63% 4.76% 10.84% 4.84% 2.5% 2.56% 4.21% 0.96%
2026/08/16 27.37% 13.3% 9.58% 7.11% 14.58% 5.96% 2.84% 1.77% 3.84% 0.34%
2026/08/17 16.84% 20.41% 13.8% 7.88% 5.87% 5.18% 3.17% 2.61% 3.24% 0.66%
2026/08/18 19.59% 18.88% 10.45% 5.78% 12.22% 5.85% 2.4% 2.01% 1.61% 0.81%
2026/08/19 24.09% 26.1% 7.64% 4.78% 7.06% 5.2% 2.44% 2.46% 1.16% 0.64%
2026/08/20 22.67% 14.41% 10.53% 6.36% 16.36% 4.3% 3.03% 1.94% 3.29% 0.14%
2026/08/21 5.27% 15.09% 11.6% 10.67% 12.78% 5.63% 3.78% 5.36% 2.9% 0.76%
2026/08/22 8.17% 11.27% 10% 6.94% 13.98% 4.21% 3.37% 1.45% 3.76% 0.8%
2026/08/23 13.39% 14.7% 10.05% 13.12% 8.9% 3.51% 3.19% 4.34% 3.08% 1.14%
2026/08/24 14.84% 14.65% 11.3% 5.69% 6.57% 5.26% 3.24% 7.88% 4.12% 2%
2026/08/25 21.48% 21.18% 12.26% 4.68% 7.56% 3.31% 2.83% 2.93% 2.62% 0.51%
2026/08/26 24.67% 18.28% 13.04% 4.71% 0.21% 5.83% 3.76% 3.1% 2.15% 0.4%
2026/08/27 16.88% 22.66% 13.76% 4.71% 8.72% 5.64% 2.55% 2.55% 1.68% 0.3%
2026/08/28 22.93% 18.07% 13.07% 6.72% 5.87% 4.94% 3.62% 2.75% 2.44% 0.36%
2026/08/29 18.18% 17.94% 11.2% 11.76% 8.78% 3.6% 2.49% 2.69% 1.39% 0.49%
2026/08/30 22.67% 20.16% 20.94% 3.87% 0.55% 4.88% 3.3% 1.99% 2.25% 0.63%
2026/08/31 26.56% 18.46% 13.08% 6.11% 4.17% 3.54% 3.19% 3.18% 2.44% 2.18%
  • ubereats.com
  • subway.com
  • pizzahut.com.au
  • dominos.com.au
  • doordash.com
  • krispykreme.com.au
  • visitmelbourne.com
  • getyourguide.com
  • luxuryescapes.com
  • viator.com

Copyright © Adthena. All rights reserved.

In August 2026, UberEats dominated with fluctuating impressions, peaking early at 47.82%. Subway and Pizza Hut showed consistent mid-range shares. DoorDash and Domino’s had varied performances, while Krispy Kreme and others maintained lower visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month
  1. 1
    DoorDash® - Official Site | $0 Delivery Fees on 1st Orders https://www.doordash.com

    Get DoorDash delivered. No delivery fees on your first order, other fees apply. Find all your favourite...

  2. 2
    Krispy Kreme Doughnuts | Order Krispy Kreme Online https://www.krispykreme.com.au

    Freshly made doughnuts delivered fast and full of joy. Treat yourself or someone special with doughnuts everyone loves. Click & Collect.

  3. 3
    Best Restaurants Near Me | Restaurants Near Me Now https://www.opentable.com.au › restaurants

    Discover the best restaurants nearby and book a spot on OpenTable. Explore the menu, view photos, and read from 19 million verified reviews. Discover Top...

  4. 4
    Late-Night Bites For Delivery - Delivery In As Little As 20min https://www.ubereats.com

    Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats.

  5. 5
    Melbourne. Every Bit Different | Top 10 Restaurants https://www.visitmelbourne.com

    Melbourne Is Simply The Best Place To Be In Australia For A Top-Table Experience. Enjoy Innovative Cuisines As You Discover Melbourne's Best Dining Experiences.

Copyright © Adthena. All rights reserved.

In the bustling world of PPC, DoorDash entices with $0 delivery fees, while Krispy Kreme delivers joy with freshly made doughnuts. OpenTable connects diners to top restaurants, Uber Eats satisfies late-night cravings, and Visit Melbourne showcases Melbourne’s culinary delights.

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