AUS Hospitality Food & Beverage - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.57288403809
	93.4271159619

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	39
	61

39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	42%
Navigational	2%
Seasonal	1%
Local	15%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
subway.com	47.9
ubereats.com	27.6
pizzahut.com.au	6.95
dominos.com.au	2.83
doordash.com	2.14
gelato.com	1.36
bestrestaurants.com.au	1.01
viator.com	0.8
hyatt.com	0.75
visitmelbourne.com	0.72
others	7.94

subway.com - 47.9%
ubereats.com - 27.6%
pizzahut.com.au - 6.95%
dominos.com.au - 2.83%
doordash.com - 2.14%
gelato.com - 1.36%
bestrestaurants.com.au - 1.01%
viator.com - 0.8%
hyatt.com - 0.75%
visitmelbourne.com - 0.72%
others - 7.94%

Subway.com dominates with 47.9% click share, followed by UberEats at 27.6%. Others collectively hold 7.94%, while PizzaHut.com.au captures 6.95%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ubereats.com	doordash.com	pizzahut.com.au	subway.com	viator.com	dominos.com.au	getyourguide.com	opentable.com.au	bestrestaurants.com.au	redballoon.com.au
2025/12/01	37.65%	19.79%	7.79%	6.08%	3.47%	5.62%	2.73%	0%	0.25%	1.59%
2025/12/02	42.03%	14.66%	7.7%	7.11%	2.8%	4.73%	2.22%	0.36%	1.57%	1.75%
2025/12/03	41.27%	15.91%	6.06%	3.87%	2.55%	3.95%	1.96%	0.32%	1.15%	2.59%
2025/12/04	30.8%	28.53%	7.72%	6.35%	3.5%	4.58%	2.75%	0.5%	0.75%	1.43%
2025/12/05	25.28%	18.12%	7.38%	8.42%	4.42%	7.89%	3.63%	1.02%	0.99%	2.7%
2025/12/06	27.49%	18.72%	7.31%	8.58%	3.9%	7.97%	4.19%	0.19%	0.71%	1.66%
2025/12/07	24.19%	20.63%	8.42%	7.48%	2.95%	9.08%	3.04%	0.15%	1.73%	1.27%
2025/12/08	38.66%	15.67%	7.33%	6.28%	2.12%	5.39%	2.21%	0.83%	1.99%	0.63%
2025/12/09	39.15%	15.3%	10.02%	7.22%	2.1%	6.67%	1.96%	0.57%	1.03%	0.89%
2025/12/10	39.71%	18.83%	3.79%	4.74%	2.89%	5.5%	2.63%	1.15%	2.07%	0.66%
2025/12/11	37.6%	19.24%	2.75%	5.94%	2.98%	5.63%	2.65%	1.11%	1.75%	1.06%
2025/12/12	42.09%	13.11%	5.25%	7.98%	2.99%	7.96%	2.48%	0.82%	0.67%	0.8%
2025/12/13	38.79%	9.25%	8.25%	5.25%	2.29%	9.3%	1.69%	2.37%	1.73%	0.65%
2025/12/14	40.16%	8.11%	4.98%	10.59%	2.11%	10.33%	1.86%	1.83%	1.12%	0.93%
2025/12/15	38.79%	21.52%	6.71%	6.3%	2.29%	6.4%	2.11%	0.56%	0%	0.3%
2025/12/16	36.78%	16.3%	5.09%	7.11%	2.76%	8.02%	3.08%	0.71%	2.07%	0.4%
2025/12/17	38.47%	12.25%	3.92%	5.19%	3.52%	6.36%	3.16%	1.2%	3.55%	1.35%
2025/12/18	37.39%	28.08%	3.2%	2.96%	2.84%	2.66%	2.11%	0.6%	1.94%	1.2%
2025/12/19	32.87%	9.48%	4.49%	8.37%	2.26%	9.64%	2.34%	2.93%	2.42%	1.14%
2025/12/20	35.24%	16.08%	4.71%	6.47%	2.9%	7.49%	2.51%	2.61%	6.15%	2.14%
2025/12/21	33.14%	16.06%	5.18%	5.06%	2.42%	8.88%	1.84%	2.31%	5.95%	4.24%
2025/12/22	36.07%	15.17%	4.06%	7.17%	3.18%	3.96%	2.43%	2.2%	4.06%	1.57%
2025/12/23	31.92%	16.02%	5.91%	5.03%	2.32%	5.83%	1.4%	2.93%	6.26%	1.51%
2025/12/24	38.49%	18.57%	5.68%	4%	2.94%	3%	2.32%	0.74%	5.34%	2.29%
2025/12/25	31.66%	15.98%	3.83%	7.52%	2.94%	2.01%	2.33%	0.73%	7.38%	3.95%
2025/12/26	34.77%	19.74%	4.5%	7.21%	3.11%	5.18%	1.63%	0.97%	2.93%	5.07%
2025/12/27	36.23%	18.93%	4.88%	6.29%	2.9%	3.7%	2.09%	2.5%	1.89%	3.31%
2025/12/28	39.69%	19.18%	4.79%	4.36%	4.12%	3.59%	2.59%	1.25%	0.61%	3.52%
2025/12/29	34.12%	22.14%	7.01%	6.56%	4.67%	1.79%	2.87%	1.82%	0%	0.22%
2025/12/30	35.57%	19.95%	7.32%	7.21%	3.39%	3.38%	2.55%	3.76%	0.29%	0.21%
2025/12/31	40.78%	19.97%	6.42%	5.29%	3.6%	3.35%	2.62%	2.27%	0.26%	0.17%

ubereats.com
doordash.com
pizzahut.com.au
subway.com
viator.com
dominos.com.au
getyourguide.com
opentable.com.au
bestrestaurants.com.au
redballoon.com.au

In December 2025, UberEats led with fluctuating spend, peaking at 42.09%. DoorDash followed, showing a steady rise. PizzaHut and Subway maintained moderate shares, while Viator and others trailed. The month ended with UberEats at 40.78%.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	218
2025/12/02	230
2025/12/03	240
2025/12/04	238
2025/12/05	244
2025/12/06	242
2025/12/07	245
2025/12/08	263
2025/12/09	251
2025/12/10	257
2025/12/11	254
2025/12/12	255
2025/12/13	254
2025/12/14	237
2025/12/15	249
2025/12/16	239
2025/12/17	253
2025/12/18	230
2025/12/19	247
2025/12/20	248
2025/12/21	245
2025/12/22	243
2025/12/23	251
2025/12/24	239
2025/12/25	226
2025/12/26	221
2025/12/27	221
2025/12/28	222
2025/12/29	228
2025/12/30	234
2025/12/31	234

Advertisers surged early December, peaking at 263 on the 8th. A steady decline followed, ending the month at 234.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ubereats.com	1.79%
visitmelbourne.com	1.27%
bestrestaurants.com.au	0.96%
redballoon.com.au	0.63%
opentable.com.au	0.49%
cutecakesandco.com.au	-0.34%
11inchpizza.com.au	-0.38%
pizzahut.com.au	-0.55%
dominos.com.au	-0.98%
subway.com	-2.49%

Ubereats.com surged with a 1.79% click share increase, while subway.com faced a 2.49% decline. Visitmelbourne.com and bestrestaurants.com.au also saw positive growth, contrasting with declines for dominos.com.au and pizzahut.com.au.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	subway.com	ubereats.com	doordash.com	pizzahut.com.au	dominos.com.au	opentable.com.au	viator.com	11inchpizza.com.au	bestrestaurants.com.au	redballoon.com.au
2025/12/01	30.08%	17.37%	15.9%	11.93%	7.51%	0%	1.68%	1.23%	0.11%	2.39%
2025/12/02	29.53%	22.66%	12.24%	11.21%	7.42%	0.5%	1.44%	2.21%	0.89%	0.81%
2025/12/03	19.86%	22.21%	13.46%	10.63%	6.4%	0.59%	1.66%	1.16%	0.53%	1.47%
2025/12/04	24.46%	15.13%	23.53%	12.6%	6.95%	0.8%	2.01%	1.51%	0.62%	1.36%
2025/12/05	29.21%	11.46%	13.89%	9.84%	9.59%	1.55%	2.32%	1.64%	0.46%	1.68%
2025/12/06	30.23%	12.01%	12.68%	9.44%	10.28%	0.34%	1.65%	0.36%	0.19%	1.17%
2025/12/07	27.68%	12.01%	14.35%	11.44%	11.71%	0.22%	1.33%	0.85%	0.83%	0.53%
2025/12/08	27.21%	18.08%	11.29%	12.07%	7.52%	0.65%	1.02%	1.12%	1.19%	0.36%
2025/12/09	27.98%	18.16%	10.15%	14.46%	9.52%	0.94%	1.01%	2.35%	0.51%	0.99%
2025/12/10	20.42%	21.69%	15.37%	6.27%	9.12%	1.18%	1.66%	2.99%	1.61%	0.44%
2025/12/11	24.91%	18.88%	15.84%	4.14%	8.28%	1.31%	1.54%	1.95%	1.19%	0.93%
2025/12/12	30.8%	18.91%	10.8%	7.3%	9.6%	1.15%	1.26%	0.74%	0.18%	0.46%
2025/12/13	21.68%	20.07%	8.54%	12.38%	12.61%	2.63%	1.51%	1.42%	1.15%	0.46%
2025/12/14	34.81%	16.71%	5.3%	6.78%	13.19%	2.16%	0.96%	1.49%	0.53%	0.78%
2025/12/15	25.85%	18.47%	16.47%	12.14%	8.91%	0.75%	1.16%	0.7%	0%	0.18%
2025/12/16	28.59%	18.09%	12.12%	8.36%	11.77%	0.76%	1.34%	2.84%	1.46%	0.26%
2025/12/17	24.05%	21.04%	9.85%	6.28%	9.32%	1.44%	1.97%	2.76%	2.92%	1.67%
2025/12/18	12.76%	21.23%	27.81%	6.58%	4.18%	0.84%	1.82%	1.1%	2.64%	1.23%
2025/12/19	30.86%	14.86%	6.22%	6.17%	12.25%	3.02%	1.04%	0.65%	3.79%	0.98%
2025/12/20	28.39%	16.28%	10.89%	6.9%	9.7%	2.68%	1.22%	1.46%	5.06%	2.28%
2025/12/21	21.28%	15.72%	11.32%	8.12%	12.93%	2.38%	1.25%	0.81%	5.41%	3.51%
2025/12/22	28.1%	18.61%	10.82%	6.29%	6.13%	2.4%	1.53%	1.14%	4.38%	1.28%
2025/12/23	20.79%	14.81%	11.14%	9.05%	8.63%	3.09%	1.85%	0.79%	6.06%	1.99%
2025/12/24	18.74%	21.43%	15.21%	10.35%	4.8%	0.82%	1.98%	0.59%	5.21%	1.75%
2025/12/25	29.82%	14.77%	10.08%	5.76%	2.34%	0.73%	1.96%	0.32%	7.8%	3.94%
2025/12/26	29.98%	16.71%	14.26%	6.83%	7.28%	1.4%	1.83%	0.02%	3.62%	4.46%
2025/12/27	24.52%	16.3%	14.82%	8.23%	5.04%	2.76%	1.46%	0.5%	1.77%	5.24%
2025/12/28	20.89%	21.48%	14.76%	8.19%	6.04%	1.57%	2.97%	0.18%	0.61%	4.27%
2025/12/29	28.1%	17.78%	15.79%	10.92%	2.45%	2.2%	3.71%	0.83%	0%	0.11%
2025/12/30	28.93%	16.63%	13.38%	11.13%	5.15%	4.36%	1.95%	1.49%	0.24%	0.1%
2025/12/31	24.51%	22.43%	15%	11.05%	5.43%	3.09%	2.14%	1.6%	0.15%	0.09%

subway.com
ubereats.com
doordash.com
pizzahut.com.au
dominos.com.au
opentable.com.au
viator.com
11inchpizza.com.au
bestrestaurants.com.au
redballoon.com.au

Subway.com led December with fluctuating impressions, peaking at 34.81% on the 14th. Ubereats.com and Doordash.com followed, showing varied trends. The month ended with Subway.com at 24.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month

1
Domino's TuesYay Deals | Large Value Pizza From $6 https://www.dominos.com.au
Get More For Less This Tuesday. Save On All Premium, Traditional & Value Max Pizzas Today.
2
DoorDash® - Official Site | $0 Delivery Fees on 1st Orders https://www.doordash.com
Find all your favourite eats on DoorDash. Use our promo codes and place your order today.
3
2 LARGE Pizzas & 2 Sides | Order Pizza Hut Now https://www.pizzahut.com.au › 2+2 › order-now
Choose from our wide range of sides including Wings, desserts, drinks and more*
4
Office Catering - Subway® | Office Lunch Sorted https://order.subway.com › subway › catering
Get catering delivered from a Subway® near you! sub, wrap & cookie options available. Fresh, feel good catering platter options for your next event - order Subway® now! Order Online. Fresh Choice.
5
Uber Eats - Order Food Online https://www.ubereats.com › food › delivery
Food Delivery With Uber Eats — Thousands of ways to save in the app. Find restaurants w/ free items or delivery today. Find restaurant promos near you. Browse free item & BOGO offers available on Uber Eats. Online menus.

In the bustling world of online food delivery, Domino’s tempts with budget-friendly Tuesday deals, while DoorDash and Uber Eats entice with first-order perks and savings. Pizza Hut offers variety with sides, and Subway caters to office needs with fresh platters.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage December 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage December 2025 Report?

The AUS Hospitality Food & Beverage December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage December 2025 Report for?

The AUS Hospitality Food & Beverage December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis December 2025