Why is the AUS Hospitality Food & Beverage May 2026 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Food & Beverage May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Food & Beverage May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Food & Beverage May 2026 Report?

The AUS Hospitality Food & Beverage May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Food & Beverage May 2026 Report for?

The AUS Hospitality Food & Beverage May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Food & Beverage - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.9000743154
	89.0999256846

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	30%
Navigational	1%
Seasonal	0%
Local	13%
Problem Solving	15%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
subway.com	38.84
ubereats.com	36.18
pizzahut.com.au	4.06
dominos.com.au	3.93
doordash.com	2.44
visitmelbourne.com	1.59
hyatt.com	1.51
gelato.com	1.14
viator.com	0.87
getyourguide.com	0.79
others	8.65

subway.com - 38.84%
ubereats.com - 36.18%
pizzahut.com.au - 4.06%
dominos.com.au - 3.93%
doordash.com - 2.44%
visitmelbourne.com - 1.59%
hyatt.com - 1.51%
gelato.com - 1.14%
viator.com - 0.87%
getyourguide.com - 0.79%
others - 8.65%

Subway.com leads with 38.84% click share, followed by UberEats at 36.18%. Others collectively hold 8.65%, while PizzaHut.com.au and Dominos.com.au trail behind.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ubereats.com	doordash.com	dominos.com.au	pizzahut.com.au	viator.com	subway.com	visitmelbourne.com	hyatt.com	getyourguide.com	guestreservations.com
2026/05/01	40.89%	13.45%	8.98%	6.42%	4.41%	4.03%	3.05%	1.88%	3.01%	0.92%
2026/05/02	46.62%	15.06%	6.74%	5.85%	2.63%	3.48%	3.26%	2.5%	1.32%	1.37%
2026/05/03	43.66%	12.98%	8.89%	5.67%	3.08%	5.29%	3.51%	2.57%	2.33%	1.52%
2026/05/04	46.21%	17.62%	6.53%	6.38%	2.9%	2.95%	2.05%	0.55%	1.77%	0.68%
2026/05/05	38.4%	15.45%	4.27%	6.39%	4.02%	6.08%	2.11%	3.67%	3.82%	2.32%
2026/05/06	35.06%	15.51%	7.43%	5.56%	4.1%	3.35%	2.67%	2.88%	4.67%	2.79%
2026/05/07	36.19%	15.76%	5.31%	5.44%	2.3%	6.55%	3.37%	1.95%	2.02%	2.13%
2026/05/08	36.21%	18.91%	6.42%	5.63%	3.64%	3.04%	2.98%	3.1%	2.58%	2.09%
2026/05/09	38.76%	20.48%	9.76%	4.38%	2.28%	4.99%	2.92%	2.58%	1.62%	1.3%
2026/05/10	36.19%	19.44%	5.46%	4.18%	3.64%	4.61%	2.7%	3.34%	3.35%	1.2%
2026/05/11	37.74%	19.02%	8.51%	5.27%	2.74%	4.32%	2.3%	3.33%	2.31%	2.26%
2026/05/12	33.71%	16.51%	9.02%	7.41%	1.57%	4.26%	2.25%	1.71%	1.02%	2.02%
2026/05/13	39.53%	13.54%	7.57%	6.28%	2.84%	5.61%	2.53%	1.96%	3.02%	1.67%
2026/05/14	38.81%	14.74%	6.46%	7.04%	2.24%	6.47%	2.18%	2.11%	2.67%	0.88%
2026/05/15	41.18%	11.74%	6.67%	5.47%	2.46%	3.71%	3.96%	4.3%	2%	1.92%
2026/05/16	44.09%	5.41%	10.59%	1.47%	2.31%	7.07%	2.59%	3.22%	2.72%	1.57%
2026/05/17	46.92%	11.04%	8.97%	0.96%	1.92%	7.59%	2.34%	1.75%	2.47%	2.12%
2026/05/18	45.5%	10.08%	5.25%	3.68%	2.93%	6.1%	2.46%	2.85%	3.24%	2.61%
2026/05/19	41.19%	13.68%	5.67%	5.88%	1.2%	7.88%	2.54%	1.78%	1.55%	1.44%
2026/05/20	43.44%	15.29%	7.78%	4.38%	1.26%	8.09%	2.14%	2.16%	2.01%	1.76%
2026/05/21	36.15%	11.88%	8.02%	3.32%	2.58%	6.42%	3.61%	3.06%	2.7%	1.62%
2026/05/22	37.09%	11.47%	7.19%	3.99%	3.21%	4.44%	2.11%	3.38%	3.36%	1.77%
2026/05/23	37.98%	13.99%	13.97%	5.44%	2.87%	2.28%	2.45%	3.09%	1.61%	1.61%
2026/05/24	33.05%	14.67%	9.57%	6.14%	2.65%	3.86%	2.6%	2.73%	1.96%	1.74%
2026/05/25	36.5%	12.81%	8.56%	7.07%	2.18%	6.01%	2.75%	2.94%	1.94%	1.66%
2026/05/26	31.43%	17.29%	6.31%	5.32%	2.13%	3.42%	2%	2.65%	1.5%	2.61%
2026/05/27	30.37%	15.16%	5.52%	4.71%	2.42%	3.46%	2.54%	4.63%	2.45%	2.42%
2026/05/28	31.07%	12.36%	6.7%	4.24%	2.05%	5.04%	2.43%	4.46%	1.48%	2.3%
2026/05/29	33.6%	12.46%	8.26%	4.88%	3.02%	3.68%	3.51%	3.23%	2.62%	1.76%
2026/05/30	31.3%	16.92%	9.6%	5.8%	3.06%	4.26%	3.21%	3.31%	2.1%	1.92%
2026/05/31	35.64%	15.89%	7.27%	4.95%	4.94%	4.76%	2.6%	2.16%	1.82%	1.5%

ubereats.com
doordash.com
dominos.com.au
pizzahut.com.au
viator.com
subway.com
visitmelbourne.com
hyatt.com
getyourguide.com
guestreservations.com

In May 2026, UberEats led with fluctuating spend, peaking mid-month. DoorDash saw a mid-month dip, while Domino’s and Pizza Hut had steady, low shares. Viator and Subway showed minor fluctuations. Hyatt and GetYourGuide had modest shares, with GuestReservations trailing.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	215
2026/05/02	202
2026/05/03	206
2026/05/04	209
2026/05/05	211
2026/05/06	218
2026/05/07	221
2026/05/08	230
2026/05/09	201
2026/05/10	199
2026/05/11	214
2026/05/12	220
2026/05/13	214
2026/05/14	213
2026/05/15	229
2026/05/16	221
2026/05/17	224
2026/05/18	233
2026/05/19	247
2026/05/20	247
2026/05/21	267
2026/05/22	268
2026/05/23	263
2026/05/24	274
2026/05/25	272
2026/05/26	285
2026/05/27	281
2026/05/28	292
2026/05/29	278
2026/05/30	293
2026/05/31	291

May began with 215 advertisers, fluctuating slightly before surging mid-month. By May 31, advertisers peaked at 291, marking a significant increase.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
fergusonplarre.com.au	0.76%
doordash.com	0.46%
luxuryescapes.com	0.36%
subway.com	0.34%
hyatt.com	0.26%
danmurphys.com.au	-0.19%
visitmelbourne.com	-0.19%
11inchpizza.com.au	-0.2%
dominos.com.au	-0.2%
ubereats.com	-2.44%

Ferguson Plarre surged with a 0.76 increase, while UberEats dropped by 2.44. DoorDash, Luxury Escapes, and Subway saw positive gains, contrasting with declines for 11 Inch Pizza, Dominos, Dan Murphy’s, and Visit Melbourne.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	subway.com	ubereats.com	doordash.com	dominos.com.au	pizzahut.com.au	visitmelbourne.com	viator.com	hyatt.com	guestreservations.com	getyourguide.com
2026/05/01	22.03%	21.6%	13.02%	12.88%	7.45%	2.83%	2.84%	1.08%	0.73%	1.98%
2026/05/02	17.11%	25.21%	14.71%	11.77%	8.07%	4.28%	1.35%	1.46%	1.25%	0.6%
2026/05/03	22.96%	21.02%	12.73%	14.07%	6.75%	4.39%	2.05%	1.26%	1.35%	1.66%
2026/05/04	14.1%	25.8%	19.33%	10.3%	9.25%	2.87%	1.4%	0.47%	0.62%	1.07%
2026/05/05	26.08%	18.59%	13.96%	5.52%	8.65%	2.65%	2.73%	2.23%	2.04%	2.53%
2026/05/06	15.14%	17.9%	15.33%	11.11%	7.58%	3.56%	3.44%	1.38%	2.55%	4.04%
2026/05/07	25.78%	16.46%	13.34%	6.16%	5.77%	3.79%	0.94%	0.87%	1.65%	0.84%
2026/05/08	15.02%	19.61%	20.27%	9.44%	7.92%	3.75%	2.66%	1.69%	1.94%	1.78%
2026/05/09	22.38%	19.01%	18.89%	14.79%	5.55%	3.5%	0.98%	1.23%	1.18%	0.87%
2026/05/10	20.27%	17.69%	19.09%	7.37%	5.84%	3.21%	2.76%	2.16%	0.99%	2.32%
2026/05/11	19.06%	17.22%	19.26%	11.76%	5.87%	3%	1.75%	2.42%	1.98%	1.26%
2026/05/12	16.32%	14.71%	15.64%	10.94%	7.72%	2.4%	0.72%	1.25%	1.55%	0.43%
2026/05/13	23.68%	18.27%	13.32%	9.79%	7.48%	3.09%	1.95%	1.37%	1.41%	2.12%
2026/05/14	28.04%	19.24%	12.57%	7.92%	8.27%	2.52%	1.2%	1.48%	0.72%	1.27%
2026/05/15	17.95%	23.48%	11.68%	8.85%	6.93%	4.18%	1.16%	3.01%	1.84%	1.15%
2026/05/16	28.76%	19.71%	4.45%	15.19%	1.49%	2.79%	1%	2.01%	1.22%	1.22%
2026/05/17	32.38%	22.62%	10.43%	11.25%	0.96%	2.86%	1.05%	1.01%	1.82%	1.18%
2026/05/18	27.66%	22.66%	9.15%	6.88%	4.29%	2.71%	2.49%	1.72%	2.47%	2.55%
2026/05/19	30.06%	17.44%	10.17%	6.14%	6.44%	2.43%	0.47%	0.8%	1.06%	0.64%
2026/05/20	33.61%	19.73%	13.58%	10.51%	5.14%	1.98%	0.46%	1.05%	1.41%	0.92%
2026/05/21	26.03%	16.34%	12.13%	9.29%	3.34%	3.65%	2.09%	1.75%	1.28%	1.89%
2026/05/22	20.39%	19.05%	11.63%	10.34%	4.8%	2.44%	2.38%	2.34%	1.7%	2.3%
2026/05/23	9.25%	23.02%	15.41%	19.29%	6.59%	2.38%	1.33%	2%	1.36%	0.75%
2026/05/24	16.19%	15.51%	13.98%	12.46%	7.08%	2.83%	1.98%	1.95%	1.49%	1.59%
2026/05/25	24.45%	16.87%	11.51%	10.09%	8.15%	2.61%	1.27%	2.03%	1.32%	1.68%
2026/05/26	13.97%	16.2%	17.94%	7.21%	5.28%	2.09%	1.02%	1.3%	2.29%	0.94%
2026/05/27	15.46%	15.17%	16.13%	7.94%	5.5%	2.8%	1.47%	3.42%	2.2%	1.83%
2026/05/28	21.89%	14.93%	12.88%	8.93%	4.55%	2.9%	0.88%	3.34%	2.01%	0.78%
2026/05/29	16.87%	19.12%	13.45%	10.98%	5.84%	3.41%	2.34%	2.39%	1.6%	2.07%
2026/05/30	18%	15.13%	19.82%	11.76%	6.66%	3.03%	1.32%	1.6%	1.67%	0.98%
2026/05/31	20.9%	17.98%	17.07%	8.57%	5.64%	2.9%	2.38%	1.46%	1.29%	0.89%

subway.com
ubereats.com
doordash.com
dominos.com.au
pizzahut.com.au
visitmelbourne.com
viator.com
hyatt.com
guestreservations.com
getyourguide.com

In May 2026, Subway’s PPC impression share fluctuated, peaking at 33.61% on the 20th. UberEats maintained a steady presence, while DoorDash saw a decline mid-month. By month’s end, Subway led, followed by UberEats.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month

1
Get 30% Off* Domino's Pizza - Order Domino's Online https://www.dominos.com.au
Get 30% Off Domino's Traditional & Premium Pizzas Online. T&C's Apply. Order...
2
Best Restaurants in the City - Book Tables at Top Spots https://www.doordash.com
Reserve instantly and get rewarded every time you dine. Book a table and earn credit back on every visit.
3
Subway® Now Delivers | Fresh Subs Delivered https://order.subway.com › subway › menu
Subs, salads & wraps delivered fresh - Subway Delivers® now available on the app. Don't get up… Get it delivered. Subway Delivers® is now available.
4
Uber Eats - Order Food Online | Order food online https://www.ubereats.com
Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats. Get contactless delivery for restaurant takeaway, groceries and more.
5
Melbourne. Every Bit Different - Top 10 Restaurants https://www.visitmelbourne.com
Melbourne Is Simply The Best Place To Be In Australia For A Top-Table Experience. Discover Melbourne's Best Restaurants, Celebrated By...

In the bustling world of online food services, Domino’s entices with a 30% discount, while DoorDash rewards diners for reservations. Subway emphasizes convenience with delivery, Uber Eats caters to late-night cravings, and Visit Melbourne highlights top dining experiences.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage May 2026 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage May 2026 Report?

The AUS Hospitality Food & Beverage May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage May 2026 Report for?

The AUS Hospitality Food & Beverage May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Food & Beverage - PPC Market Share Analysis May 2026