AUS Hospitality Food & Beverage - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
subway.com	38.81
ubereats.com	31.86
pizzahut.com.au	7.8
dominos.com.au	3.38
doordash.com	2.43
menulog.com.au	1.43
gelato.com	1.3
viator.com	0.85
kfc.com.au	0.78
getyourguide.com	0.75
others	10.61

Subway.com leads with 38.81% click share, followed by UberEats at 31.86%. Others hold 10.61%, while PizzaHut.com.au captures 7.8%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	doordash.com	pizzahut.com.au	menulog.com.au	dominos.com.au	ubereats.com	subway.com	getyourguide.com	viator.com	guestreservations.com	soulorigin.com.au
2025/05/01	16.59%	4.14%	4.4%	7.44%	34.77%	4.45%	2.18%	2.13%	0.83%	2.46%
2025/05/02	17.47%	4.92%	6.34%	6.09%	37.55%	4.08%	1.89%	2.18%	1.08%	1.28%
2025/05/03	14.79%	3.98%	6.84%	7.51%	34.15%	2.65%	1.23%	1.12%	1.86%	2.07%
2025/05/04	22.92%	4.14%	5.41%	7.93%	31.41%	3.08%	1.38%	2.14%	1.53%	1.23%
2025/05/05	14.67%	4.07%	6.41%	4.37%	40.96%	3.17%	2.04%	2.96%	0.16%	1.47%
2025/05/06	17.41%	6.99%	7.23%	6.88%	30.21%	3.19%	1.99%	2.57%	1.34%	1.06%
2025/05/07	12.33%	6.32%	5.08%	7.44%	35.16%	1.07%	2.38%	1.92%	2.36%	0.94%
2025/05/08	9.26%	5.57%	7.78%	6.46%	32.33%	4.69%	2.48%	3.36%	1.11%	1.39%
2025/05/09	12.03%	6.14%	8.54%	6.92%	36.49%	3.07%	2.23%	2.31%	2.43%	0.93%
2025/05/10	3.49%	10.86%	3.73%	13.43%	2.67%	11.83%	6.62%	6.34%	4.12%	1.68%
2025/05/11	7.38%	12.17%	4.93%	8.14%	5.95%	6.43%	5.05%	6%	3.16%	2.1%
2025/05/12	11.84%	7.87%	10.71%	5.25%	30.85%	1.8%	2.09%	2.33%	2.29%	2.31%
2025/05/13	9.17%	6.64%	6.15%	5.64%	37.63%	2.17%	2.53%	2.69%	1.85%	2.52%
2025/05/14	10.91%	5.05%	8.93%	3.51%	34.96%	4.47%	2.74%	2.94%	0.62%	2.49%
2025/05/15	9.47%	5.95%	6.62%	4.3%	36.26%	4.76%	2.62%	3%	2.27%	2.21%
2025/05/16	16.38%	6.77%	5.78%	6.95%	32.84%	4.36%	1.76%	1.53%	1.49%	1.02%
2025/05/17	16.62%	7.08%	6.85%	4.5%	36.95%	2.87%	2.49%	2.83%	2.3%	1.89%
2025/05/18	17.88%	5.2%	6.93%	4.55%	38.91%	1.63%	2.17%	2.13%	0.76%	1.13%
2025/05/19	17.85%	6.41%	4.91%	4.58%	32.93%	2.6%	2.61%	1.51%	1.49%	1.89%
2025/05/20	14.63%	4.08%	7.28%	2.47%	33.73%	4.35%	2.03%	2.81%	2.18%	1.96%
2025/05/21	16.96%	3.32%	7.28%	2.47%	36.73%	5.09%	2.4%	2.66%	1.38%	2.97%
2025/05/22	11.86%	4.23%	5.88%	2.26%	40.32%	4.08%	2.79%	3.24%	1.18%	2.12%
2025/05/23	16.51%	3.18%	7.19%	2.95%	36.1%	5.18%	2.79%	1.9%	1.3%	1.9%
2025/05/24	16.42%	2.41%	1.73%	4.4%	39.05%	8%	2.97%	1.62%	3.13%	0.75%
2025/05/25	16.59%	4.33%	9.05%	5.52%	38.47%	3.15%	1.85%	2.3%	2.06%	0.93%
2025/05/26	5.82%	6.3%	4.58%	8.98%	2.22%	11.23%	6.08%	8.6%	3.17%	3.21%
2025/05/27	6.52%	4.5%	4.73%	7.38%	3.46%	15.03%	5.21%	6.07%	4.05%	1.46%
2025/05/28	4.27%	3.15%	4.28%	5.09%	3.16%	15.72%	6.83%	6.01%	7.7%	3.32%
2025/05/29	7.34%	5.81%	7.44%	3.19%	4.88%	11.55%	5.12%	6.5%	4.8%	0.83%
2025/05/30	7.39%	9.05%	3.24%	7.83%	4.65%	11.79%	4.91%	6.1%	3.89%	0.29%
2025/05/31	11.73%	10.48%	9.74%	8.02%	7.68%	6.84%	5.78%	5.65%	3.55%	0%

In May 2025, UberEats dominated PPC spend, peaking at 40.96% on May 5. DoorDash fluctuated, starting strong but dipping mid-month. Pizza Hut and Menulog showed steady growth, while Subway surged late. The month ended with UberEats leading.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	244
2025/05/02	242
2025/05/03	262
2025/05/04	245
2025/05/05	250
2025/05/06	242
2025/05/07	256
2025/05/08	260
2025/05/09	241
2025/05/10	252
2025/05/11	253
2025/05/12	251
2025/05/13	275
2025/05/14	259
2025/05/15	251
2025/05/16	260
2025/05/17	251
2025/05/18	252
2025/05/19	279
2025/05/20	258
2025/05/21	257
2025/05/22	275
2025/05/23	273
2025/05/24	250
2025/05/25	229
2025/05/26	243
2025/05/27	236
2025/05/28	246
2025/05/29	252
2025/05/30	246
2025/05/31	255

In May 2025, advertiser numbers fluctuated, peaking at 279 on May 19. The month concluded with 255 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
subway.com	13.86%
blackvelvetcakes.com.au	0.21%
wyndhamhotels.com	0.12%
guestreservations.com	0.11%
experienceoz.com.au	0.09%
gelato.com	-0.36%
doordash.com	-0.38%
dominos.com.au	-1.5%
pizzahut.com.au	-2.26%
ubereats.com	-8.39%

Subway surged with a 13.86% click share increase, while UberEats plummeted by 8.39%. Black Velvet Cakes rose by 0.21%, contrasting with Pizza Hut’s 2.26% drop.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	subway.com	pizzahut.com.au	dominos.com.au	doordash.com	menulog.com.au	ubereats.com	guestreservations.com	getyourguide.com	viator.com	foodtrailerking.com.au
2025/05/01	24.51%	5.88%	7.97%	14.86%	3.5%	19.09%	0.94%	0.78%	0.88%	0.69%
2025/05/02	23.97%	6.89%	6.77%	17.02%	6.02%	20.69%	0.91%	0.95%	1.1%	1.63%
2025/05/03	13.51%	6.93%	8.26%	13.47%	6.73%	19.03%	1.65%	0.72%	0.66%	3.09%
2025/05/04	15.7%	6.95%	9.16%	21.44%	5.6%	18.55%	1.36%	0.83%	1.2%	2.77%
2025/05/05	19.14%	6.84%	5.54%	15.54%	6.53%	23.81%	0.24%	1.16%	1.63%	0.68%
2025/05/06	16.57%	10.41%	7.73%	16.67%	7.13%	17.09%	1.34%	1.17%	1.37%	2.6%
2025/05/07	5.9%	10.22%	9.3%	12.13%	4.86%	20.84%	2.07%	1.22%	1.05%	3.23%
2025/05/08	23.82%	8.26%	6.54%	8.3%	7.14%	17.87%	1.29%	1.34%	1.68%	2.24%
2025/05/09	16.84%	9.07%	8.4%	10.84%	8.46%	21.22%	2.31%	1.25%	1.34%	2.29%
2025/05/10	42.62%	10.83%	11.39%	1.5%	1.71%	1.17%	2.82%	2.3%	2.3%	1.4%
2025/05/11	22.8%	13.28%	7.54%	8.77%	2.56%	4.76%	2.26%	2.02%	2.43%	5.27%
2025/05/12	11.29%	12.8%	6.97%	11.41%	9.44%	18.44%	2.27%	1.22%	1.29%	2.82%
2025/05/13	12.49%	10.99%	7.5%	9.01%	6.82%	23.67%	2.01%	1.61%	1.66%	0.01%
2025/05/14	22.84%	7.18%	3.98%	11.51%	6.37%	19.65%	0.81%	1.35%	1.55%	0.96%
2025/05/15	23.74%	9.45%	5.2%	9.19%	6.52%	20.85%	1.96%	1.47%	1.58%	2.14%
2025/05/16	23.02%	9.12%	8.07%	14.12%	5.29%	17.83%	1.41%	0.98%	0.92%	0.25%
2025/05/17	17.24%	10.27%	6.11%	15.51%	7.08%	21.27%	2.37%	1.28%	1.59%	0.38%
2025/05/18	12.58%	8.86%	5.91%	17.31%	6.89%	23.73%	0.89%	1.2%	1.26%	5.39%
2025/05/19	15.45%	9.89%	5.48%	16.6%	4.66%	20.76%	1.62%	1.42%	0.97%	5.3%
2025/05/20	16.46%	5.46%	2.47%	13.73%	6.54%	16.74%	1.69%	1.06%	1.37%	0.48%
2025/05/21	26.38%	5.1%	2.75%	15.14%	7.01%	20.09%	1.49%	1.22%	1.41%	2.68%
2025/05/22	23.29%	6.76%	2.73%	11.39%	5.71%	24.59%	1.29%	1.58%	1.91%	1.25%
2025/05/23	26.55%	4.73%	3.53%	14.29%	7.2%	20.61%	1.38%	1.42%	1.08%	0.96%
2025/05/24	37.87%	3.93%	4.73%	12.51%	0.55%	18.88%	2.8%	1.42%	0.83%	1.2%
2025/05/25	18.28%	6.76%	6.99%	15.46%	9.12%	22.87%	2.32%	0.93%	1.27%	1.47%
2025/05/26	40.22%	7.18%	7.77%	4.24%	2.45%	0.89%	2.11%	2.17%	3.12%	0.54%
2025/05/27	48.19%	6.04%	6.27%	3.01%	2.2%	1.38%	2.59%	1.94%	2.36%	2.8%
2025/05/28	51.58%	3.58%	3.78%	2.77%	1.94%	1.6%	4.4%	2.17%	2.01%	0.87%
2025/05/29	43.91%	7.28%	2.72%	3.49%	2.67%	1.57%	3.5%	1.87%	2.52%	4.26%
2025/05/30	44.47%	9.99%	6.43%	3.88%	1.57%	2.12%	2.78%	1.75%	2.26%	2.57%
2025/05/31	32.08%	13.82%	8.51%	6.83%	4.05%	3.63%	3.22%	2.62%	2.55%	0.52%

Subway’s impression share fluctuated, peaking at 51.58% on May 28. Pizza Hut and Domino’s saw moderate changes, while DoorDash and UberEats experienced declines. The month ended with Subway leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Domino's TuesYay Deals - Large Value Pizza From $6 https://www.dominos.com.au
Get More For Less This Tuesday. Save On All Premium, Traditional & Value Max Pizzas Today.
2
DoorDash® - Official Site https://www.doordash.com
$0 Delivery Fees on 1st Orders — Find all your favourite eats on DoorDash. Use our promo codes and place your order today.
3
Order Takeaway Online | Get 100 Days of $0 Delivery https://www.menulog.com.au
New to Menulog? Use voucher code SIGNUP on the Menulog app to get 100 Days Free Delivery. Forget...
4
Subway® Now Delivers | Fresh Subs Delivered https://order.subway.com › subway › menu
Get a feel good combo delivered to you - Subway Delivers® now available on the app. Subs, salads & wraps delivered fresh - Subway Delivers® now...
5
Uber Eats - Order Food Online | Order Food Delivery Online https://www.ubereats.com
Get Official Uber Eats Promo Codes, Offers, & Coupons, Right Here. Ordering Food For Delivery Has Never Been Easier.

In the bustling world of online food delivery, top advertisers like Domino’s, DoorDash, Menulog, Subway, and Uber Eats captivate audiences with enticing deals. Domino’s tempts with affordable Tuesday pizzas, while DoorDash and Menulog offer free delivery promotions. Subway highlights fresh, feel-good combos, and Uber Eats simplifies ordering with promo codes.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage May 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage May 2025 Report?

The AUS Hospitality Food & Beverage May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage May 2025 Report for?

The AUS Hospitality Food & Beverage May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Competitor Count for AUS Hospitality Food & Beverage

Market Loss & Market Gains for AUS Hospitality Food & Beverage

AUS Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage May 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Food & Beverage May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Food & Beverage May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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