AUS Hospitality Food & Beverage - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	9.22174196508
	90.7782580349

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	46%
Navigational	1%
Seasonal	0%
Local	13%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
subway.com	45.14
ubereats.com	26.71
pizzahut.com.au	7.5
dominos.com.au	3.37
danmurphys.com.au	2.53
gelato.com	1.79
doordash.com	1.34
getyourguide.com	1.29
viator.com	1.15
11inchpizza.com.au	0.89
others	8.29

subway.com - 45.14%
ubereats.com - 26.71%
pizzahut.com.au - 7.5%
dominos.com.au - 3.37%
danmurphys.com.au - 2.53%
gelato.com - 1.79%
doordash.com - 1.34%
getyourguide.com - 1.29%
viator.com - 1.15%
11inchpizza.com.au - 0.89%
others - 8.29%

Subway leads with 45.14% click share, followed by UberEats at 26.71%. Others collectively hold 8.29%, while Pizza Hut captures 7.5%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ubereats.com	dominos.com.au	doordash.com	pizzahut.com.au	subway.com	getyourguide.com	hyatt.com	danmurphys.com.au	viator.com	11inchpizza.com.au
2026/02/01	42.36%	7.44%	18.53%	3.28%	4.96%	3.88%	0.04%	2.61%	3%	2.56%
2026/02/02	40.78%	6.72%	17.93%	6.43%	4.32%	3.41%	0.8%	2.69%	2.7%	0.37%
2026/02/03	37.12%	6.96%	22.59%	3.56%	5.36%	2.67%	0.75%	2.44%	2.15%	3.37%
2026/02/04	33.91%	8.4%	15.16%	6.8%	5.93%	3.24%	1.04%	2.22%	2.55%	1.66%
2026/02/05	36.09%	4.4%	20.3%	7.62%	5.38%	3.35%	0.44%	1.85%	2.68%	1.49%
2026/02/06	34.27%	10.19%	19.05%	7.86%	4.12%	3.21%	0.89%	1.91%	2.33%	1.03%
2026/02/07	41.02%	6.12%	12.03%	6.53%	7.16%	3.53%	1.2%	1.79%	2.52%	2.15%
2026/02/08	39.57%	6.82%	17.02%	5.94%	5.4%	3.75%	0.54%	2.47%	2.86%	1.94%
2026/02/09	35.3%	6.6%	12.86%	8.97%	7.57%	4.48%	0.72%	2.61%	3.1%	2.39%
2026/02/10	30.52%	5.33%	10.6%	10.09%	7.29%	4.05%	0.31%	2.03%	3.04%	1.9%
2026/02/11	37.51%	4.1%	16.48%	6.75%	5.7%	3.62%	0.83%	3.41%	3.34%	1.12%
2026/02/12	39.42%	5.4%	12%	7.97%	4.68%	3.68%	1.56%	2.04%	3.1%	0.89%
2026/02/13	34.16%	10.16%	19%	7.83%	4.11%	3.2%	0.89%	1.91%	2.32%	1.03%
2026/02/14	40.04%	5.98%	11.75%	6.37%	6.99%	3.45%	1.17%	1.74%	3.28%	2.09%
2026/02/15	39.55%	6.81%	17.01%	5.93%	5.4%	3.74%	0.54%	2.47%	2.86%	1.94%
2026/02/16	33.92%	6.34%	12.36%	8.63%	7.27%	5.7%	0.69%	2.5%	4.07%	2.3%
2026/02/17	35.59%	4.7%	20.24%	6.74%	4.48%	2.59%	1.01%	5%	2.51%	0.88%
2026/02/18	30.84%	4.26%	7.49%	6.33%	5.87%	7.46%	0.29%	7.47%	5.79%	0.04%
2026/02/19	37.79%	5.15%	12.33%	9.01%	5.02%	3.46%	1.6%	3.41%	3.42%	1.21%
2026/02/20	41.12%	6.12%	11.8%	6.85%	6.04%	2.62%	0.45%	3.89%	2.57%	0.77%
2026/02/21	38%	8.86%	12.26%	9.66%	5.51%	2.25%	1.23%	3.02%	3.03%	1%
2026/02/22	45.08%	8.67%	12.07%	7.77%	5.66%	1.63%	2.28%	1.29%	1.75%	0.61%
2026/02/23	40.68%	7.45%	8.91%	7.75%	5.97%	3.85%	0.99%	1.74%	3.72%	2.16%
2026/02/24	34.81%	8.07%	7.51%	11.43%	3.51%	4.89%	1.36%	1.52%	3.9%	2.32%
2026/02/25	36.61%	6.71%	10.86%	8.24%	5.05%	3.88%	2.7%	1.92%	3.4%	0.68%
2026/02/26	43.98%	5.17%	8.13%	7.83%	5.46%	4.69%	1.03%	2.15%	3.64%	1.47%
2026/02/27	45.34%	6.63%	7.1%	6.39%	5.77%	3.39%	1.41%	2.26%	3.07%	0.81%
2026/02/28	43.02%	14.53%	7.68%	6.95%	4.12%	2.47%	1.77%	1.77%	1.77%	0.02%

ubereats.com
dominos.com.au
doordash.com
pizzahut.com.au
subway.com
getyourguide.com
hyatt.com
danmurphys.com.au
viator.com
11inchpizza.com.au

In February 2026, UberEats led with fluctuating spend, peaking at 45.34%. Domino’s saw a late surge, ending at 14.53%. DoorDash’s share declined, closing at 7.68%. Pizza Hut and Subway maintained moderate shares, while Hyatt and Dan Murphy’s showed varied trends.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	232
2026/02/02	234
2026/02/03	235
2026/02/04	250
2026/02/05	251
2026/02/06	247
2026/02/07	229
2026/02/08	225
2026/02/09	222
2026/02/10	237
2026/02/11	238
2026/02/12	241
2026/02/13	247
2026/02/14	229
2026/02/15	225
2026/02/16	222
2026/02/17	210
2026/02/18	217
2026/02/19	232
2026/02/20	218
2026/02/21	213
2026/02/22	221
2026/02/23	221
2026/02/24	229
2026/02/25	238
2026/02/26	225
2026/02/27	209
2026/02/28	209

February began with 232 advertisers, peaking at 251 on the 5th. A decline followed, ending the month at 209.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ubereats.com	1.39%
pizzahut.com.au	0.81%
agoda.com	0.34%
liquorland.com.au	0.32%
hyatt.com	0.29%
visitmelbourne.com	-0.2%
groupon.com.au	-0.22%
doordash.com	-0.56%
gelato.com	-0.62%
subway.com	-1.54%

Subway.com saw a significant drop of 1.54%, while UberEats.com surged by 1.39%. Pizzahut.com.au gained 0.81%, contrasting with Gelato.com’s 0.62% decline.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dominos.com.au	ubereats.com	subway.com	pizzahut.com.au	doordash.com	danmurphys.com.au	viator.com	getyourguide.com	groupon.com.au	11inchpizza.com.au
2026/02/01	10.95%	18.13%	26.17%	5.09%	11.68%	4.21%	3.12%	2.79%	0.15%	2.68%
2026/02/02	9.01%	17.13%	16.12%	9.61%	11.76%	4.58%	3.71%	2.62%	2.9%	0.43%
2026/02/03	11.04%	18.41%	21.45%	5.69%	18.3%	4.84%	1.02%	1.36%	0.3%	4.57%
2026/02/04	10.85%	14.96%	21.93%	9.42%	10.73%	3.81%	2.32%	2.27%	1.39%	1.91%
2026/02/05	5.5%	16.58%	20.71%	11.41%	11.45%	2.81%	4.3%	3.28%	2.25%	1.38%
2026/02/06	15.34%	15.43%	16.99%	11.3%	13.76%	3.5%	2.38%	2.4%	0.36%	1.27%
2026/02/07	7.16%	18.73%	22.54%	8.22%	9.84%	2.79%	3.72%	2.43%	3.05%	2.23%
2026/02/08	10.09%	16.78%	23.15%	9.3%	11.85%	3.68%	2.8%	2.64%	1.2%	2.27%
2026/02/09	8.5%	12.76%	25.14%	11.41%	7.87%	4.37%	4.08%	3.94%	2.19%	2.4%
2026/02/10	6.02%	10.73%	25.58%	11.95%	6.33%	2.75%	3.74%	2.32%	3.76%	1.6%
2026/02/11	5.16%	15.01%	22.05%	9.18%	11.24%	6.35%	4.35%	2.42%	3.56%	1.23%
2026/02/12	7%	16.44%	16.58%	11.72%	9.38%	3.33%	3.74%	2.29%	2.63%	0.98%
2026/02/13	15.34%	15.43%	16.99%	11.3%	13.76%	3.5%	2.38%	2.4%	0.36%	1.27%
2026/02/14	7.16%	18.73%	22.54%	8.22%	9.84%	2.79%	3.72%	2.43%	3.05%	2.23%
2026/02/15	10.09%	16.78%	23.15%	9.3%	11.85%	3.68%	2.8%	2.64%	1.2%	2.27%
2026/02/16	8.5%	12.76%	25.14%	11.41%	7.87%	4.37%	4.08%	3.94%	2.19%	2.4%
2026/02/17	7.01%	15.27%	16.28%	10.43%	16.17%	8.68%	1.21%	1.65%	0.15%	1.26%
2026/02/18	5.18%	16.45%	19.96%	7.96%	5.78%	10.63%	5.25%	4.91%	0.33%	0.02%
2026/02/19	7.26%	16.95%	21.25%	13.49%	8.82%	5.67%	2.5%	2.01%	0.53%	1.83%
2026/02/20	8.28%	19.77%	23.84%	10.04%	8.68%	6.52%	1.07%	1.11%	0.07%	0.91%
2026/02/21	12.5%	17.5%	22.58%	14%	7.97%	4.59%	1.24%	0.93%	0.22%	1.09%
2026/02/22	12.44%	23.65%	25.16%	11.7%	8.99%	2.12%	0.75%	0.68%	0.07%	0.87%
2026/02/23	10.81%	17.79%	23.43%	13.05%	6.97%	3.05%	2.26%	2.4%	0.55%	2.88%
2026/02/24	11.59%	15.42%	13.5%	18.63%	5.38%	2.38%	2.98%	2.95%	1.65%	2.66%
2026/02/25	9.53%	14.54%	20.34%	12.59%	7.86%	3.14%	2.65%	2.42%	2.18%	0.76%
2026/02/26	7.42%	18.98%	23.2%	11.81%	6.43%	3.59%	3.42%	3.1%	0.04%	1.86%
2026/02/27	9.57%	19.53%	25.26%	9.59%	6.81%	4.2%	2.58%	2.18%	0.4%	0.59%
2026/02/28	21.1%	18.67%	17.85%	10.86%	7.23%	3.02%	1.59%	1.51%	0.42%	0.02%

dominos.com.au
ubereats.com
subway.com
pizzahut.com.au
doordash.com
danmurphys.com.au
viator.com
getyourguide.com
groupon.com.au
11inchpizza.com.au

In February 2026, Subway led with fluctuating impressions, peaking mid-month. UberEats maintained a steady presence, while Domino’s saw a late surge. Pizza Hut and DoorDash showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month

1
30% Off Pizzas* - Hurry Limited Time Only https://order.dominos.com.au
Pizza Night Just Got Cheaper With 30% Off*. Limited Time. T&Cs Apply.
2
DoorDash® - Official Site - $0 Delivery Fees on 1st Orders https://www.doordash.com › restaurant › delivery
Find all your favourite eats on DoorDash. Use our promo codes and place your...
3
2 LARGE Pizzas & 2 Sides - Order Pizza Hut Now https://www.pizzahut.com.au
Choose from our wide range of sides including Wings, desserts, drinks and more*
4
Order Pick Up At Subway® | Fresh Subs To-Go https://order.subway.com › subway › menu
Subs at your fingertips - order on the Subway® app. Click & Collect now. Need a quick bite to-go? Click...
5
Uber Eats | Food delivery and takeaway https://www.ubereats.com
Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats. Get Food Delivery Now. And Order Exactly What You Fancy With Uber...

In the competitive world of food delivery and takeaway, top advertisers like Domino’s, DoorDash, Pizza Hut, Subway, and Uber Eats captivate audiences with enticing offers. Domino’s tempts with a 30% pizza discount, while DoorDash lures first-time users with $0 delivery fees. Pizza Hut promotes value with combo deals, Subway emphasizes convenience with app orders, and Uber Eats satisfies cravings anytime.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage February 2026 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage February 2026 Report?

The AUS Hospitality Food & Beverage February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage February 2026 Report for?

The AUS Hospitality Food & Beverage February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis February 2026