AUS Hospitality Food & Beverage - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – AUS

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.1918552687
81.8081447313
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 25%
Navigational 2%
Seasonal 0%
Local 33%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
subway.com 42.48
ubereats.com 25.99
doordash.com 4.41
krispykreme.com.au 3.8
pizzahut.com.au 3.5
star.com.au 3.08
dominos.com.au 1.89
viator.com 1.51
getyourguide.com 1.17
danmurphys.com.au 1.09
others 11.08
  • subway.com - 42.48%
  • ubereats.com - 25.99%
  • doordash.com - 4.41%
  • krispykreme.com.au - 3.8%
  • pizzahut.com.au - 3.5%
  • star.com.au - 3.08%
  • dominos.com.au - 1.89%
  • viator.com - 1.51%
  • getyourguide.com - 1.17%
  • danmurphys.com.au - 1.09%
  • others - 11.08%

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Subway dominates with 42.48% click share, followed by UberEats at 25.99%. Others collectively hold 11.08%, while DoorDash captures 4.41%. Krispy Kreme, Pizza Hut, and Star trail behind.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date doordash.com ubereats.com dominos.com.au viator.com getyourguide.com subway.com pizzahut.com.au visitmelbourne.com danmurphys.com.au star.com.au
2026/10/01 9.67% 46.45% 4.54% 4.05% 4.26% 6.47% 2.79% 1.62% 0.92% 0.09%
2026/10/02 9.94% 44.88% 4.99% 4.84% 3.97% 5.57% 2.6% 1.41% 1.02% 0.13%
2026/10/03 4.92% 47.47% 6.22% 3.42% 4.05% 9.23% 3.88% 3.37% 2.39% 0%
2026/10/04 11.32% 51.99% 5.16% 2.04% 2.73% 4.39% 2.98% 2.21% 1.42% 0%
2026/10/05 5.07% 50.22% 3.52% 4.6% 5.68% 5.92% 4.08% 2.91% 0.99% 0%
2026/10/06 13.85% 48.97% 3.08% 2.84% 2.6% 6.24% 6.1% 2.18% 0.48% 0%
2026/10/07 3.23% 53.72% 4.86% 1.81% 3.58% 6.38% 5.49% 2.16% 0.49% 0.1%
2026/10/08 13.43% 45.76% 3.76% 2.27% 1.93% 5.1% 8.24% 1.43% 0.49% 0%
2026/10/09 13.56% 47.58% 5.45% 1.45% 2.34% 7.46% 5.36% 2.35% 0.55% 0%
2026/10/10 14.18% 43.93% 4.15% 1.84% 2.18% 6.61% 6.17% 2.49% 0.72% 0%
2026/10/11 11.52% 42.97% 5% 2.72% 2.63% 7.7% 4.9% 3.17% 1.24% 0%
2026/10/12 11.21% 47.97% 7.46% 1.53% 2.26% 6.54% 3.47% 2.22% 1.24% 0%
2026/10/13 12.55% 50.55% 3.85% 1.79% 1.2% 4.84% 5.29% 2.24% 1.53% 0%
2026/10/14 9.92% 47.8% 3.85% 2.47% 1.37% 7.03% 4.07% 2.29% 2.57% 0%
2026/10/15 9.86% 43.42% 4.2% 1.47% 2.08% 10.04% 4.56% 3.24% 3.51% 0%
2026/10/16 18.64% 40.11% 3.87% 2.07% 2.56% 4.42% 4.08% 2.84% 3.31% 0%
2026/10/17 11.92% 30.93% 4.08% 2.63% 2.17% 9.99% 4.12% 3.41% 4.57% 0.01%
2026/10/18 13.08% 36.91% 3.85% 3.7% 1.55% 6.24% 3.5% 2.41% 4.65% 0.2%
2026/10/19 13.01% 47.01% 2.87% 2.87% 2.07% 6% 2.08% 1.81% 2.64% 0.22%
2026/10/20 30.75% 1.29% 4.77% 5.73% 3.19% 9.06% 4.27% 2.68% 7.67% 0.14%
2026/10/21 16.57% 32.66% 3.4% 4.62% 2.42% 6.21% 3.45% 1.94% 3.55% 0%
2026/10/22 13.48% 36.95% 4.2% 6.89% 4.41% 3.8% 3.22% 1.98% 2.54% 0.17%
2026/10/23 12.46% 45.37% 3.99% 6.35% 4.02% 3.8% 1.85% 2.14% 2.09% 0.09%
2026/10/24 24.87% 20.24% 7.69% 4.75% 2.86% 3.06% 3.88% 1.16% 1.49% 0.87%
2026/10/25 15.96% 8.55% 1.84% 2.75% 1.9% 1.27% 1.57% 0.39% 0.55% 52.19%
2026/10/26 32.53% 23.69% 5.87% 4.73% 3.22% 4.02% 2.53% 1.12% 1.45% 0.29%
2026/10/27 33.31% 18.17% 3.74% 6.55% 4.43% 2.35% 2.87% 1.03% 0.93% 6.56%
2026/10/28 30.35% 26.55% 4.62% 6.59% 4% 2.91% 2.72% 1.21% 1.33% 0%
2026/10/29 31.68% 4.42% 2.53% 6.38% 4.66% 2.24% 1.85% 0.69% 0.8% 28.38%
2026/10/30 19.45% 16% 4.94% 2.66% 2.07% 2.12% 2.59% 0.51% 0.38% 24.48%
2026/10/31 28.35% 26.67% 5.26% 3.8% 2.36% 1.9% 1.71% 0.78% 0.65% 0.6%
  • doordash.com
  • ubereats.com
  • dominos.com.au
  • viator.com
  • getyourguide.com
  • subway.com
  • pizzahut.com.au
  • visitmelbourne.com
  • danmurphys.com.au
  • star.com.au

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In October 2026, DoorDash’s PPC spend fluctuated, peaking at 33.31% on the 27th. UberEats started strong but dipped significantly mid-month. Star.com.au had a dramatic spike on the 25th, reaching 52.19%.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 189
2026/10/02 197
2026/10/03 189
2026/10/04 210
2026/10/05 206
2026/10/06 217
2026/10/07 227
2026/10/08 222
2026/10/09 222
2026/10/10 225
2026/10/11 218
2026/10/12 226
2026/10/13 217
2026/10/14 223
2026/10/15 215
2026/10/16 222
2026/10/17 229
2026/10/18 226
2026/10/19 215
2026/10/20 213
2026/10/21 204
2026/10/22 218
2026/10/23 211
2026/10/24 240
2026/10/25 250
2026/10/26 253
2026/10/27 261
2026/10/28 270
2026/10/29 251
2026/10/30 255
2026/10/31 243

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October saw a dynamic rise in distinct advertisers, starting at 189 and peaking at 270. The month concluded with a slight dip to 243, showcasing a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
doordash.com 6.56%
star.com.au 6.4%
krispykreme.com.au 2.58%
viator.com 1.9%
experienceoz.com.au 1.36%
hyatt.com -0.19%
visitmelbourne.com -0.33%
pizzahut.com.au -1.6%
ubereats.com -11.07%
subway.com -13.34%

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Subway and UberEats saw significant declines, while DoorDash and Star experienced notable gains in click share.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date skycityadelaide.com.au doordash.com ubereats.com visitmelbourne.com subway.com dominos.com.au viator.com pizzahut.com.au star.com.au funhausfactory.org.au
2026/10/01 0% 8.84% 20.69% 1.87% 24.69% 4.4% 4.94% 2.79% 0.07% 0%
2026/10/02 0% 9.6% 19.97% 1.55% 17.75% 6.14% 4.85% 2.99% 0.17% 0.05%
2026/10/03 0% 3.68% 20.13% 3.56% 33.79% 6.89% 2.54% 4.35% 0% 0%
2026/10/04 0% 12.41% 24.6% 2.83% 14.33% 6.55% 1.08% 3.41% 0% 2.61%
2026/10/05 0% 7.19% 25.42% 3.59% 19.23% 4.25% 4.67% 4.87% 0% 0%
2026/10/06 0% 16.95% 22.96% 2.53% 26.05% 3.62% 1.45% 7.69% 0% 0%
2026/10/07 0% 4.11% 26.93% 3.08% 25.4% 5.86% 0.98% 7.78% 0.07% 0%
2026/10/08 0% 14.94% 22.77% 1.72% 21.4% 4.57% 1.18% 11.01% 0% 0%
2026/10/09 0% 15.66% 21.63% 2.87% 27.46% 6.41% 0.64% 6.48% 0% 0.07%
2026/10/10 0% 16.37% 20.1% 3.13% 22% 4.6% 1.24% 6.78% 0% 0.24%
2026/10/11 0.12% 13.58% 17.95% 3.37% 23.73% 5.59% 1.1% 4.74% 0% 1.01%
2026/10/12 0% 12.29% 24.92% 2.33% 21.41% 9.45% 0.68% 3.5% 0% 0.26%
2026/10/13 0% 15.65% 25.37% 2.84% 20.43% 4.68% 1.01% 6.61% 0% 0.22%
2026/10/14 0% 9.01% 19.4% 2.6% 22.64% 4.09% 1.6% 4.23% 7.99% 0.13%
2026/10/15 0% 8.18% 18.12% 3.29% 33.34% 4.51% 0.61% 4.83% 0% 0.07%
2026/10/16 0% 21.02% 17.16% 3.57% 16.61% 4.58% 2.04% 4.17% 0% 0.1%
2026/10/17 0% 11.63% 11.37% 2.99% 29.94% 3.97% 1.99% 3.71% 0.01% 0%
2026/10/18 0% 14.39% 14.99% 2.76% 19.72% 4.09% 3.22% 3.06% 0.19% 0%
2026/10/19 0% 13.53% 20.9% 2.11% 21.55% 3.46% 2.17% 2.31% 0.11% 0%
2026/10/20 0% 21.81% 1.91% 2.28% 20.8% 3.76% 3.95% 3.26% 0.04% 0%
2026/10/21 0% 15.38% 12.21% 2.05% 20.11% 3.41% 4.14% 2.86% 0% 0%
2026/10/22 0.15% 9.01% 17.53% 2.42% 14.29% 5.04% 5.9% 3.69% 0.23% 0%
2026/10/23 0.6% 12.68% 21.31% 2.52% 12.8% 4.56% 5.07% 2.44% 0.55% 0%
2026/10/24 21.11% 15.75% 5.03% 0.7% 4.65% 4.27% 1.74% 1.93% 22.41% 0%
2026/10/25 0.07% 18.46% 4.6% 0.41% 3.49% 1.83% 2.03% 1.5% 48.72% 0%
2026/10/26 16.86% 41.45% 6.19% 6.11% 6.68% 3.13% 2.19% 1.3% 0.93% 0%
2026/10/27 0.02% 20.84% 4.02% 0.54% 3.33% 1.8% 2.82% 1.41% 27.68% 18.6%
2026/10/28 0.48% 42.86% 9.23% 1.31% 7.22% 3.66% 5.14% 2.21% 0.88% 0%
2026/10/29 0.03% 34.82% 2.39% 0.72% 4.73% 1.78% 4.85% 1.28% 27.2% 0%
2026/10/30 0.03% 16.96% 5.83% 0.5% 4.25% 3.78% 1.72% 1.85% 37.65% 15.81%
2026/10/31 25.2% 24.37% 10.57% 9.08% 4.51% 4.24% 3.36% 1.54% 0.92% 0%
  • skycityadelaide.com.au
  • doordash.com
  • ubereats.com
  • visitmelbourne.com
  • subway.com
  • dominos.com.au
  • viator.com
  • pizzahut.com.au
  • star.com.au
  • funhausfactory.org.au

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October saw dynamic shifts in PPC impressions. Skycity Adelaide spiked on the 24th and 31st, while DoorDash peaked on the 28th. UberEats and Subway maintained steady visibility, with Subway leading early. Star.com.au surged late, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month
  1. 1
    Open Late For Delivery | Pizza Place Near Me https://www.crust.com.au

    Find your nearest Crust and order gourmet pizza with fresh ingredients to your door. Australia's gourmet pizza specialists. Order online for pick up or delivery near you. Plant-Based Protein Range.

  2. 2
    Brisbane's Best Restaurants - Delivered - Best Dinners in Brisbane https://blog.doordash.com

    The city’s standout meals include crispy barramundi tacos, tangles of ramen noodles, and a rich Lebanese moussaka

  3. 3
    Best Places To Eat Near Me | Recommended Restaurants Near Me https://www.opentable.com.au › restaurants

    Discover the best restaurants nearby and book a spot on OpenTable. Explore the menu, view photos, and read from 19 million verified reviews. Discover Top Restaurants. Earn Dining Points.

  4. 4
    The Star Sydney 24/7 - Fat Noodle Open 24/7 - Harbour Views https://www.star.com.au

    Discover late night Asian street food at Fat Noodle. Open 24/7 for your midnight cravings. Cravings...

  5. 5
    Melbourne. Every Bit Different - Restaurants In Melbourne CBD https://www.visitmelbourne.com › top-restaurants

    From Quick Bites To Magical Dining Experiences, We've Got Your Bases Covered.

Copyright © Adthena. All rights reserved.

In the bustling world of hospitality, five top-performing Google PPC ads reveal a tapestry of culinary delights. Crust.com.au entices with gourmet pizzas and plant-based options, while DoorDash.com highlights Brisbane’s diverse dining scene. OpenTable.com.au offers a gateway to top restaurants with user reviews, and Star.com.au promises 24/7 Asian street food. VisitMelbourne.com showcases Melbourne’s eclectic dining experiences. Each ad weaves a unique narrative, capturing the essence of culinary exploration.

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