AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	41.67
zyrtec.com.au	32.97
nurofen.com.au	10.74
advil.net.au	3.91
maxigesic.com.au	3.25
headacheaustralia.org.au	1.6
doctorcanna.com.au	1.54
hsv911.com	1.46
claratyne.com.au	0.75
metagenics.com.au	0.63
others	1.48

In the PPC landscape, Chemist Warehouse dominates with 41.67% click share, followed by Zyrtec at 32.97%. Nurofen holds 10.74%, while ‘others’ collectively capture 1.48%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	doctorcanna.com.au	chemistwarehouse.com.au	metagenics.com.au	nurofen.com.au	headacheaustralia.org.au	zyrtec.com.au	thequestinitiative.com	maxigesic.com.au	claratyne.com.au	advil.net.au
2025/05/01	35.3%	43.6%	0%	19.11%	0%	0%	0%	0%	0%	0%
2025/05/02	0%	0%	0%	68.13%	0%	0%	0%	31.48%	0%	0%
2025/05/03	0%	97.93%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/04	0%	99.64%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/05	99.77%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/06	72.03%	0%	0%	0%	0%	25.65%	0%	1.25%	0%	0%
2025/05/07	76.89%	20.06%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/08	0%	99.79%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/09	48.17%	0%	0%	51.4%	0%	0%	0%	0%	0%	0%
2025/05/11	54.85%	39.34%	5.3%	0%	0%	0%	0%	0%	0%	0%
2025/05/12	0%	97.53%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/13	0%	7.72%	0%	0%	0%	65.66%	0%	0%	16.91%	0%
2025/05/14	57.8%	0%	0%	0%	0%	41.86%	0%	0%	0%	0%
2025/05/16	51.21%	48.5%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/17	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/05/18	0%	15.16%	5.91%	3.59%	66.21%	0%	0%	0%	0%	0%
2025/05/19	0%	90.86%	0%	0%	0.61%	0%	0%	0%	0%	0%
2025/05/20	0%	0.41%	0%	39.06%	0.04%	0%	0%	0%	0%	60.09%
2025/05/21	80.49%	18.71%	0%	0%	0.08%	0%	0%	0%	0%	0%
2025/05/22	14.05%	29.69%	0%	31.01%	0.03%	0%	0%	0%	0%	23.85%
2025/05/23	12.99%	22.17%	0%	28.66%	0.08%	0%	0%	13.84%	0%	22.06%
2025/05/24	92.01%	6.1%	0%	0%	0.35%	0%	0%	0%	0%	0.12%
2025/05/25	0%	8.1%	0%	28.17%	0.05%	0%	27.56%	13.57%	0%	21.62%
2025/05/26	0%	38.75%	27.49%	3.61%	0.43%	0%	0%	0%	0%	0.29%
2025/05/27	0%	98.19%	0%	1.33%	0.16%	0%	0%	0%	0%	0.05%
2025/05/28	37.22%	41.76%	0%	1.23%	0.15%	0%	0%	0%	0%	0.05%
2025/05/29	0%	0.87%	0%	79.6%	0.07%	0%	0%	17.95%	0%	0.02%
2025/05/30	0%	47.24%	0%	1.24%	0.14%	51.09%	0%	0%	0%	0.05%
2025/05/31	48.76%	40.95%	4.63%	2.01%	0.63%	0%	0%	0%	0%	0%

In May 2025, Zyrtec.com.au’s PPC spend surged mid-month, peaking at 65.66%. Doctorcanna.com.au fluctuated, starting high, dipping, then spiking again. Chemistwarehouse.com.au showed erratic trends, with notable highs and lows. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	5
2025/05/02	3
2025/05/03	2
2025/05/04	2
2025/05/05	2
2025/05/06	5
2025/05/07	4
2025/05/08	2
2025/05/09	3
2025/05/10	1
2025/05/11	4
2025/05/12	2
2025/05/13	9
2025/05/14	3
2025/05/15	1
2025/05/16	4
2025/05/17	3
2025/05/18	7
2025/05/19	3
2025/05/20	5
2025/05/21	4
2025/05/22	7
2025/05/23	7
2025/05/24	6
2025/05/25	8
2025/05/26	9
2025/05/27	5
2025/05/28	9
2025/05/29	7
2025/05/30	6
2025/05/31	8

May began with fluctuating advertiser numbers, starting at 5 and dipping to 1 mid-month. A surge followed, peaking at 9 on the 13th, 26th, and 28th. The month concluded with a strong presence of 8 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	16.02%
nurofen.com.au	14.36%
advil.net.au	8.09%
maxigesic.com.au	4.97%
headacheaustralia.org.au	3.31%
propharmagroup.com	-0.07%
nervoderm.com.au	-0.14%
doctorcanna.com.au	-0.89%
claratyne.com.au	-1.71%
zyrtec.com.au	-46.52%

Nurofen and Chemist Warehouse surged in click share, while Zyrtec plummeted significantly.

Campaign Efficiency

AUS Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	doctorcanna.com.au	metagenics.com.au	nurofen.com.au	hsv911.com	headacheaustralia.org.au	zyrtec.com.au	claratyne.com.au	maxigesic.com.au	advil.net.au
2025/05/01	72.86%	2.6%	0%	21.09%	1.15%	0%	0%	0%	0%	0%
2025/05/02	0%	0%	0%	65.47%	1.79%	0%	0%	0%	32.74%	0%
2025/05/03	93.31%	0%	0%	0%	6.69%	0%	0%	0%	0%	0%
2025/05/04	98.92%	0%	0%	0%	1.08%	0%	0%	0%	0%	0%
2025/05/05	0%	87.15%	0%	0%	12.85%	0%	0%	0%	0%	0%
2025/05/06	0%	21.02%	0%	0%	1.55%	0%	71.22%	0%	3.1%	0%
2025/05/07	69.93%	19.87%	0%	0%	1.47%	0%	0%	0%	0%	0%
2025/05/08	99.52%	0%	0%	0%	0.48%	0%	0%	0%	0%	0%
2025/05/09	0%	10.48%	0%	84.88%	4.64%	0%	0%	0%	0%	0%
2025/05/10	0%	0%	0%	0%	100%	0%	0%	0%	0%	0%
2025/05/11	80.65%	8.33%	7.33%	0%	3.69%	0%	0%	0%	0%	0%
2025/05/12	89.57%	0%	0%	0%	10.43%	0%	0%	0%	0%	0%
2025/05/13	5.62%	0%	0%	0%	1.57%	0%	57.72%	28.86%	0%	0%
2025/05/14	0%	12.39%	0%	0%	3.66%	0%	83.95%	0%	0%	0%
2025/05/15	0%	0%	0%	0%	100%	0%	0%	0%	0%	0%
2025/05/16	91.25%	6.73%	0%	0%	1.99%	0.03%	0%	0%	0%	0%
2025/05/17	0%	0%	0%	0%	45.31%	0.61%	0%	0%	0%	0%
2025/05/18	23.69%	0%	5.58%	4.06%	5.61%	51.42%	0%	0%	0%	0%
2025/05/19	80.65%	0%	0%	0%	19.19%	0.16%	0%	0%	0%	0%
2025/05/20	0.48%	0%	0%	48.42%	2.65%	0.03%	0%	0%	0%	48.42%
2025/05/21	68.71%	22.78%	0%	0%	8.4%	0.11%	0%	0%	0%	0%
2025/05/22	52.26%	1.78%	0%	28.88%	1.05%	0.02%	0%	0%	0%	14.44%
2025/05/23	21.7%	2.3%	0%	37.29%	1.36%	0.07%	0%	0%	18.63%	18.65%
2025/05/24	29.89%	43.01%	0%	0.43%	25.38%	0.86%	0%	0%	0%	0.43%
2025/05/25	12.78%	0%	0%	40.7%	1.11%	0.05%	0%	0%	20.31%	20.34%
2025/05/26	40.77%	0%	17.7%	1.28%	4.45%	0.2%	0%	0%	0%	0.2%
2025/05/27	98.73%	0%	0%	0.36%	0.83%	0.06%	0%	0%	0%	0.03%
2025/05/28	81.34%	5.44%	0%	0.69%	1.6%	0.11%	0%	0%	0%	0.05%
2025/05/29	1.98%	0%	0%	71%	0.86%	0.06%	0%	0%	23.52%	0.03%
2025/05/30	66.47%	0%	0%	0.33%	0.71%	0.05%	32.42%	0%	0%	0.02%
2025/05/31	78.4%	6.85%	6.03%	1.26%	1.01%	0.41%	0%	0%	0%	0%

In May 2025, Chemist Warehouse dominated with fluctuating impressions, peaking at 99.52%. Zyrtec and Nurofen showed sporadic highs, while Doctor Canna and others had minimal impact. The month ended with Chemist Warehouse leading at 78.4%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Find Your Nearest Pharmacy - Migraine Headache Relief https://www.advil.net.au › migraine › relief
Advil Liquid Capsules Temporarily Relieves Pain And Discomfort From Migraine Headaches.
2
Home Remedies for Migraine - Migraine Medication Options https://www.headacheaustralia.org.au/
Learn About Different Types of Migraine - from Migraine & Headache Australia. Learn More. Sign...
3
Maxigesic 30 Tablets - For Migraine Headache And More https://www.maxigesic.com.au
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
4
Estrovera, by Metagenics - 1 Daily Dose with Estrovera https://www.metagenics.com.au
Menopause? Feel like yourself again with Estrovera. Plant-derived relief in 1 daily tablet. Discover Estrovera by Metagenics, and get up to 80...
5
Relieve Migraine & Headache - Migraine & Sinus Congestion https://www.nurofen.com.au
Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief.

In the competitive landscape of migraine relief, Advil, Headache Australia, Maxigesic, Metagenics, and Nurofen dominate. Advil emphasizes convenience with nearby pharmacies, while Headache Australia educates on migraine types. Maxigesic highlights its unique formula, Metagenics offers plant-derived menopause relief, and Nurofen promises quick, easy pain relief.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Pharmacology May 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Pharmacology May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Pharma & Biotech Pharmacology May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Pharma & Biotech Pharmacology May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

AUS Pharma & Biotech Pharmacology Share of Impressions

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Frequently Asked Questions

Why is the AUS Pharma & Biotech Pharmacology May 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Pharmacology May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Pharma & Biotech Pharmacology May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Pharma & Biotech Pharmacology May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Competitor Count for AUS Pharma & Biotech Pharmacology

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

AUS Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Frequently Asked Questions

Why is the AUS Pharma & Biotech Pharmacology May 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Pharmacology May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Pharma & Biotech Pharmacology May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Pharma & Biotech Pharmacology May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

Related reports

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena