AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	49.2387431163
	50.7612568837

49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	41
	59

41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	3%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	48%

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	97.69
claratyne.com.au	0.43
metagenics.com.au	0.38
forestsuperfoods.com.au	0.29
stardiscountchemist.com.au	0.26
kindpatches.com	0.22
thepatchremedy.com	0.19
maxigesic.com.au	0.19
nurofen.com.au	0.14
ashaya.com.au	0.07
others	0.14

chemistwarehouse.com.au - 97.69%
claratyne.com.au - 0.43%
metagenics.com.au - 0.38%
forestsuperfoods.com.au - 0.29%
stardiscountchemist.com.au - 0.26%
kindpatches.com - 0.22%
thepatchremedy.com - 0.19%
maxigesic.com.au - 0.19%
nurofen.com.au - 0.14%
ashaya.com.au - 0.07%
others - 0.14%

In the PPC landscape, Chemist Warehouse dominates with 97.69% click share, overshadowing others like Claratyne at 0.43% and Metagenics at 0.38%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	chemistwarehouse.com.au	thepatchremedy.com	forestsuperfoods.com.au	metagenics.com.au	kindpatches.com	maxigesic.com.au	stardiscountchemist.com.au	claratyne.com.au	ashaya.com.au	nurofen.com.au
2025/12/01	28.31%	9.72%	0%	30.59%	12.72%	0%	0%	0%	0%	0%
2025/12/02	50.87%	9.05%	23.41%	0%	2.37%	0%	0%	0%	0%	0%
2025/12/03	48.97%	3.8%	9.37%	5.88%	4.63%	0%	0%	0%	0%	0%
2025/12/04	98.11%	0%	0.97%	0%	0%	0%	0%	0%	0.92%	0%
2025/12/05	94.49%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/12/06	99.31%	0%	0.69%	0%	0%	0%	0%	0%	0%	0%
2025/12/07	99.75%	0%	0.22%	0%	0.03%	0%	0%	0%	0%	0%
2025/12/08	83.42%	0.22%	0.34%	0%	0.02%	5.32%	0.03%	5.35%	0.16%	4.95%
2025/12/09	98.4%	0%	0.65%	0%	0.07%	0.16%	0.05%	0%	0.32%	0.17%
2025/12/10	97.58%	0%	1.28%	0%	0.13%	0.25%	0.1%	0%	0%	0.31%
2025/12/11	98.6%	0.43%	0.34%	0%	0.09%	0.13%	0.05%	0%	0%	0.17%
2025/12/12	96.72%	0%	1.07%	0%	0.29%	0.41%	0.17%	0%	0%	0.52%
2025/12/13	99.11%	0%	0.21%	0.26%	0.09%	0.08%	0.03%	0%	0%	0.1%
2025/12/14	98.54%	0.43%	0%	0%	0.23%	0.21%	0.06%	0%	0%	0.27%
2025/12/15	93.01%	0.24%	0.19%	0%	0.08%	0.07%	0.02%	6%	0.18%	0.09%
2025/12/16	97.76%	0.45%	1.07%	0.51%	0.14%	0.03%	0.04%	0%	0%	0%
2025/12/17	98.17%	0.44%	0.35%	0.5%	0.12%	0%	0.07%	0%	0%	0.35%
2025/12/18	91.79%	0.86%	1.01%	4%	1.54%	0%	0.23%	0%	0%	0.57%
2025/12/19	76.3%	1.79%	2.09%	12.13%	2.49%	0%	0.47%	0%	1.44%	1.18%
2025/12/20	72.09%	0%	11.79%	0%	7.5%	0.24%	2.38%	0%	0%	6.01%
2025/12/21	55.11%	8.33%	8.29%	18.31%	5.95%	0.06%	0.6%	0%	1.84%	1.51%
2025/12/22	92.8%	0.91%	1.12%	2.94%	0.91%	0.01%	0.12%	0%	0.36%	0.3%
2025/12/23	77.78%	0.74%	0.33%	1.38%	0.24%	5.54%	13.24%	0%	0.57%	0.18%
2025/12/24	91.14%	0.83%	0.97%	4.08%	0.65%	0.01%	0.11%	0%	0.67%	0.27%
2025/12/25	95.67%	0.84%	0.78%	1.56%	0.23%	0.89%	0.04%	0%	0%	0%
2025/12/26	90.81%	1.63%	1.52%	1.9%	1.1%	0.86%	1.17%	0%	0%	0%
2025/12/27	75.31%	5.4%	4.57%	7.77%	1.15%	1.75%	0.16%	0%	1.01%	0%
2025/12/28	66.74%	3.6%	4.21%	11.12%	6.42%	5.01%	0%	0%	2.9%	0%
2025/12/29	95.59%	0.65%	0.76%	1%	1.1%	0.9%	0%	0%	0%	0%
2025/12/30	96.72%	0%	1.29%	0%	0.48%	1.38%	0.13%	0%	0%	0%
2025/12/31	72.22%	5.71%	5.69%	4.84%	3.47%	2.18%	0.2%	0%	0%	0%

chemistwarehouse.com.au
thepatchremedy.com
forestsuperfoods.com.au
metagenics.com.au
kindpatches.com
maxigesic.com.au
stardiscountchemist.com.au
claratyne.com.au
ashaya.com.au
nurofen.com.au

Chemist Warehouse dominated December, peaking at 99.75% on the 7th. The month ended with a slight dip to 72.22%.

Market Exposure

Competitor Count for AUS Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	5
2025/12/02	5
2025/12/03	10
2025/12/04	4
2025/12/05	5
2025/12/06	4
2025/12/07	4
2025/12/08	11
2025/12/09	9
2025/12/10	8
2025/12/11	9
2025/12/12	9
2025/12/13	9
2025/12/14	8
2025/12/15	11
2025/12/16	7
2025/12/17	7
2025/12/18	8
2025/12/19	10
2025/12/20	6
2025/12/21	9
2025/12/22	10
2025/12/23	9
2025/12/24	11
2025/12/25	7
2025/12/26	8
2025/12/27	10
2025/12/28	7
2025/12/29	6
2025/12/30	5
2025/12/31	10

December began with 5 advertisers, fluctuating throughout the month, peaking at 11 on the 8th, 15th, and 24th. The month concluded with 10 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
metagenics.com.au	1.02%
stardiscountchemist.com.au	0.77%
kindpatches.com	0.42%
thepatchremedy.com	0.36%
forestsuperfoods.com.au	0.32%
jshealthvitamins.com	-0.01%
doctorcanna.com.au	-0.02%
nurofen.com.au	-0.16%
claratyne.com.au	-0.63%
chemistwarehouse.com.au	-2.45%

Metagenics.com.au surged with a 1.02% click share increase, while chemistwarehouse.com.au faced a 2.45% decline. Stardiscountchemist.com.au rose by 0.77%, contrasting claratyne.com.au’s 0.63% drop.

Campaign Efficiency

AUS Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	thepatchremedy.com	forestsuperfoods.com.au	kindpatches.com	metagenics.com.au	maxigesic.com.au	stardiscountchemist.com.au	claratyne.com.au	ashaya.com.au	nurofen.com.au
2025/12/01	35.76%	15.46%	0%	17.88%	15.46%	0%	0%	0%	0%	0%
2025/12/02	68.08%	7.1%	14.2%	3.52%	0%	0%	0%	0%	0%	0%
2025/12/03	47.27%	4.52%	9.04%	7.51%	4.52%	0%	0%	0%	0%	0%
2025/12/04	98.36%	0%	0.76%	0.13%	0%	0%	0%	0%	0.76%	0%
2025/12/05	97.65%	0%	0%	0.12%	0%	0%	0%	0%	0%	0%
2025/12/06	98.95%	0%	0.9%	0.07%	0%	0%	0.07%	0%	0%	0%
2025/12/07	99.65%	0%	0.21%	0.11%	0%	0%	0.04%	0%	0%	0%
2025/12/08	88.31%	0.16%	0.32%	0.08%	0%	2.11%	0.03%	6.69%	0.16%	2.11%
2025/12/09	97.99%	0%	0.9%	0.3%	0%	0.14%	0.07%	0%	0.45%	0.07%
2025/12/10	98.89%	0%	0.65%	0.22%	0%	0.08%	0.05%	0%	0%	0.05%
2025/12/11	98.41%	0.45%	0.45%	0.37%	0%	0.11%	0.07%	0%	0%	0.07%
2025/12/12	98.41%	0%	0.56%	0.46%	0%	0.13%	0.18%	0%	0%	0.09%
2025/12/13	99.07%	0%	0.23%	0.27%	0.23%	0.05%	0.08%	0%	0%	0.04%
2025/12/14	98.99%	0.34%	0%	0.4%	0%	0.08%	0.06%	0%	0%	0.06%
2025/12/15	92.21%	0.17%	0.17%	0.19%	0%	0.04%	0.03%	6.97%	0.17%	0.03%
2025/12/16	97.93%	0.31%	0.92%	0.46%	0.31%	0.02%	0.05%	0%	0%	0%
2025/12/17	97.71%	0.45%	0.45%	0.6%	0.45%	0%	0.15%	0%	0%	0.18%
2025/12/18	95.04%	0.62%	0.62%	1.44%	1.86%	0.1%	0.2%	0%	0%	0.13%
2025/12/19	83.24%	1.59%	1.59%	2.91%	6.37%	0.26%	0.53%	0%	1.59%	0.32%
2025/12/20	67.52%	0%	10.75%	14.21%	0%	1.78%	3.55%	0%	0%	2.19%
2025/12/21	59.31%	7.7%	7.7%	8.1%	12.83%	0.42%	0.85%	0%	2.57%	0.52%
2025/12/22	93.38%	0.98%	0.98%	1.38%	1.96%	0.08%	0.16%	0%	0.49%	0.1%
2025/12/23	89.35%	0.42%	0.21%	0.31%	0.63%	1.38%	7.24%	0%	0.42%	0.04%
2025/12/24	94.94%	0.57%	0.57%	0.61%	1.7%	0.05%	0.09%	0%	0.57%	0.06%
2025/12/25	98.04%	0.42%	0.42%	0.28%	0.63%	0.17%	0.03%	0%	0%	0%
2025/12/26	95.31%	0.85%	0.85%	1.06%	0.85%	0.14%	0.5%	0%	0%	0%
2025/12/27	84.89%	2.99%	2.99%	1.65%	3.99%	0.33%	0.16%	0%	1%	0%
2025/12/28	69.23%	3.94%	3.94%	9.79%	7.87%	1.3%	0%	0%	3.94%	0%
2025/12/29	97.54%	0.44%	0.44%	1.01%	0.44%	0.14%	0%	0%	0%	0%
2025/12/30	98.43%	0%	0.67%	0.56%	0%	0.22%	0.11%	0%	0%	0%
2025/12/31	80.32%	4.22%	4.22%	3.51%	2.81%	0.46%	0.23%	0%	0%	0%

chemistwarehouse.com.au
thepatchremedy.com
forestsuperfoods.com.au
kindpatches.com
metagenics.com.au
maxigesic.com.au
stardiscountchemist.com.au
claratyne.com.au
ashaya.com.au
nurofen.com.au

Chemistwarehouse.com.au dominated December, peaking at 99.65% on the 7th. Despite fluctuations, it maintained a strong presence, ending at 80.32%. Other advertisers had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology - Last month

1
Menopause Tablets - Great Savings Every Day https://www.chemistwarehouse.com.au/jshealth
Carefully crafted to support your wellness journey from the inside out. Shop JSHealth. 50,000+ Reviews. Australian Made. Science-Led...
2
MAXIGESIC Pain Relief - Strongest Pain Relief - Extra Strength Formula https://www.maxigesic.com.au
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
3
Learn Ways To Ease Headache - Relieve Migraine & Headache https://www.nurofen.com.au › nurofen › headache
Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief. Nurofen's Range Of Tablets Helps Relieve Pain Due To Headaches & Migraines.

In the competitive world of pharmaceuticals, Chemist Warehouse, Maxigesic, and Nurofen stand out with compelling PPC ads. Chemist Warehouse promotes wellness with JSHealth Menopause Tablets, emphasizing savings and science-led products. Maxigesic highlights its unique, extra-strength pain relief formula, while Nurofen focuses on quick headache relief, showcasing a range of effective tablets.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Pharmacology December 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Pharmacology December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Pharma & Biotech Pharmacology December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Pharma & Biotech Pharmacology December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Pharma & Biotech Pharmacology December 2025 Report?

The AUS Pharma & Biotech Pharmacology December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Pharma & Biotech Pharmacology December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Pharma & Biotech Pharmacology December 2025 Report for?

The AUS Pharma & Biotech Pharmacology December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis December 2025