AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	53.051232733
	46.948767267

53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	46
	54

46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	4%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	53%

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	58.22
zyrtec.com.au	37.78
claratyne.com.au	1.71
telfast.com	0.93
metagenics.com.au	0.41
forestsuperfoods.com.au	0.25
thepatchremedy.com	0.21
vegetology.com	0.15
bbshealth.com.au	0.08
eirwomen.com.au	0.06
others	0.2

chemistwarehouse.com.au - 58.22%
zyrtec.com.au - 37.78%
claratyne.com.au - 1.71%
telfast.com - 0.93%
metagenics.com.au - 0.41%
forestsuperfoods.com.au - 0.25%
thepatchremedy.com - 0.21%
vegetology.com - 0.15%
bbshealth.com.au - 0.08%
eirwomen.com.au - 0.06%
others - 0.2%

In the PPC landscape, Chemist Warehouse dominates with 58.22% click share, followed by Zyrtec at 37.78%. Others collectively hold 0.20%, highlighting niche competition.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	chemistwarehouse.com.au	zyrtec.com.au	metagenics.com.au	thepatchremedy.com	forestsuperfoods.com.au	bbshealth.com.au	vegetology.com	telfast.com	claratyne.com.au	eirwomen.com.au
2026/02/01	62.79%	27.66%	2.78%	0.97%	2.58%	0.37%	0.91%	0%	0%	0.94%
2026/02/02	52.29%	17.52%	1.78%	0.67%	1.49%	0.32%	0.71%	15.05%	9.08%	0.69%
2026/02/03	71.52%	18.5%	3.18%	0.75%	1.89%	0.89%	0.55%	0%	0%	0.64%
2026/02/04	60.67%	23.33%	1.13%	0.64%	1.12%	0.14%	0.47%	4.84%	7.01%	0.44%
2026/02/05	87.51%	10.14%	0.63%	0.41%	0.6%	0.14%	0.27%	0%	0%	0.17%
2026/02/06	24.89%	41.02%	2.46%	1.32%	2.04%	0.33%	1.1%	11.75%	14.17%	0.6%
2026/02/07	58.38%	34.6%	1.86%	1.45%	1.3%	0.5%	0.95%	0%	0%	0.33%
2026/02/08	32.03%	0%	18.22%	10.15%	17.24%	3.79%	9.62%	0%	0%	3.36%
2026/02/09	83.53%	13.03%	0.96%	0.63%	0.81%	0.2%	0.45%	0%	0%	0.14%
2026/02/10	70.04%	18.43%	3.35%	1.74%	2.92%	0.88%	1.31%	0%	0%	0.22%
2026/02/11	75.47%	11.4%	2.15%	1.33%	1.46%	0.68%	0.81%	0%	5.91%	0.14%
2026/02/12	74.62%	10.36%	1.63%	1.02%	1.06%	0.65%	0.7%	0%	9.33%	0.09%
2026/02/13	24.89%	41.02%	2.46%	1.32%	2.04%	0.33%	1.1%	11.75%	14.17%	0.6%
2026/02/14	58.38%	34.6%	1.86%	1.45%	1.3%	0.5%	0.95%	0%	0%	0.33%
2026/02/15	32.03%	0%	18.22%	10.15%	17.24%	3.79%	9.62%	0%	0%	3.36%
2026/02/16	83.53%	13.03%	0.96%	0.63%	0.81%	0.2%	0.45%	0%	0%	0.14%
2026/02/17	72.65%	16.82%	2.84%	2.23%	1.41%	1.01%	1.36%	0%	0%	0%
2026/02/18	80.57%	9.96%	1.26%	0.96%	0.6%	0.36%	0.4%	0%	5.16%	0%
2026/02/19	97.04%	0%	0.76%	0.63%	0.29%	0.38%	0.21%	0%	0%	0.08%
2026/02/20	62.31%	34.43%	0.64%	0.47%	0.24%	0.15%	0.26%	0%	0%	0.1%
2026/02/21	76.01%	20.32%	0.68%	0.28%	0.23%	0.15%	0.25%	0%	0%	0.09%
2026/02/22	80.91%	10.46%	0.85%	0.46%	0.29%	0.13%	0.1%	0%	5.42%	0.08%
2026/02/23	67.78%	15.48%	0.71%	0.45%	0.14%	0.09%	0.08%	6.65%	8.02%	0.06%
2026/02/24	59.47%	21.02%	0.57%	0.19%	0.1%	0.06%	0.05%	4.51%	13.61%	0.04%
2026/02/25	65.46%	21.02%	1.13%	0.23%	0.19%	0.13%	0.1%	0%	10.89%	0.08%
2026/02/26	32.44%	50.93%	0.87%	0.45%	0.19%	0.12%	0.1%	8.75%	5.28%	0.15%
2026/02/27	63.25%	33.89%	1.25%	0.45%	0.09%	0.24%	0.1%	0%	0%	0%
2026/02/28	68.16%	29.3%	1.08%	0.51%	0.26%	0.21%	0.09%	0%	0%	0%

chemistwarehouse.com.au
zyrtec.com.au
metagenics.com.au
thepatchremedy.com
forestsuperfoods.com.au
bbshealth.com.au
vegetology.com
telfast.com
claratyne.com.au
eirwomen.com.au

Chemistwarehouse.com.au dominated February with fluctuating spend, peaking at 97.04. Zyrtec.com.au and others trailed, showing varied trends. The month ended with chemistwarehouse.com.au maintaining a strong lead.

Market Exposure

Competitor Count for AUS Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	12
2026/02/02	14
2026/02/03	13
2026/02/04	12
2026/02/05	10
2026/02/06	12
2026/02/07	11
2026/02/08	11
2026/02/09	12
2026/02/10	13
2026/02/11	14
2026/02/12	14
2026/02/13	12
2026/02/14	11
2026/02/15	11
2026/02/16	12
2026/02/17	13
2026/02/18	12
2026/02/19	10
2026/02/20	11
2026/02/21	13
2026/02/22	14
2026/02/23	14
2026/02/24	14
2026/02/25	13
2026/02/26	14
2026/02/27	11
2026/02/28	11

February saw fluctuating advertiser numbers, peaking at 14 on multiple days. The month concluded with a stable count of 11.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
zyrtec.com.au	1.94%
claratyne.com.au	0.44%
nurofen.com.au	0.06%
maxigesic.com.au	0.03%
misterjoneshealth.com	0.01%
vegetology.com	-0.13%
metagenics.com.au	-0.21%
forestsuperfoods.com.au	-0.25%
telfast.com	-0.39%
chemistwarehouse.com.au	-1.19%

Zyrtec.com.au surged with a 1.94 increase, while chemistwarehouse.com.au dropped by 1.19. Claratyne.com.au rose by 0.44, contrasting telfast.com’s -0.39 decline.

Campaign Efficiency

AUS Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	zyrtec.com.au	metagenics.com.au	thepatchremedy.com	forestsuperfoods.com.au	bbshealth.com.au	vegetology.com	telfast.com	claratyne.com.au	eirwomen.com.au
2026/02/01	75.05%	20.67%	0.97%	0.52%	0.9%	0.22%	0.45%	0%	0%	0.52%
2026/02/02	63.6%	11.24%	0.65%	0.33%	0.65%	0.12%	0.33%	11.24%	11.24%	0.33%
2026/02/03	75.38%	17.57%	1.78%	0.64%	1.27%	0.51%	0.38%	0%	0%	0.51%
2026/02/04	60.18%	21.82%	0.79%	0.53%	0.95%	0.11%	0.42%	7.27%	7.27%	0.37%
2026/02/05	89.7%	8.88%	0.31%	0.27%	0.36%	0.07%	0.17%	0%	0%	0.1%
2026/02/06	33.77%	31.06%	1.05%	0.68%	1.05%	0.15%	0.6%	10.35%	20.71%	0.3%
2026/02/07	64.38%	30.79%	1.04%	1.02%	0.89%	0.3%	0.67%	0%	0%	0.22%
2026/02/08	37.87%	0%	13.43%	9.98%	15.49%	3.1%	9.29%	0%	0%	3.1%
2026/02/09	87.69%	10.17%	0.48%	0.43%	0.52%	0.11%	0.29%	0%	0%	0.07%
2026/02/10	83.59%	11.61%	1.09%	0.73%	1.26%	0.34%	0.59%	0%	0%	0.08%
2026/02/11	68.46%	13.05%	1.33%	1.01%	1.14%	0.47%	0.66%	0%	13.05%	0.09%
2026/02/12	81.84%	7.27%	0.84%	0.67%	0.69%	0.37%	0.47%	0%	7.27%	0.05%
2026/02/13	33.77%	31.06%	1.05%	0.68%	1.05%	0.15%	0.6%	10.35%	20.71%	0.3%
2026/02/14	64.38%	30.79%	1.04%	1.02%	0.89%	0.3%	0.67%	0%	0%	0.22%
2026/02/15	37.87%	0%	13.43%	9.98%	15.49%	3.1%	9.29%	0%	0%	3.1%
2026/02/16	87.69%	10.17%	0.48%	0.43%	0.52%	0.11%	0.29%	0%	0%	0.07%
2026/02/17	78.82%	15.06%	1.42%	1.31%	0.87%	0.55%	0.87%	0%	0%	0%
2026/02/18	78.21%	9.54%	0.69%	0.62%	0.42%	0.21%	0.28%	0%	9.54%	0%
2026/02/19	98.47%	0%	0.35%	0.35%	0.18%	0.18%	0.12%	0%	0%	0.06%
2026/02/20	76.89%	21.82%	0.24%	0.18%	0.12%	0.06%	0.12%	0%	0%	0.06%
2026/02/21	76.17%	21.46%	0.39%	0.19%	0.19%	0.1%	0.19%	0%	0%	0.1%
2026/02/22	73.55%	12.07%	0.53%	0.35%	0.26%	0.09%	0.09%	0%	12.07%	0.09%
2026/02/23	61.04%	15.07%	0.38%	0.27%	0.11%	0.05%	0.05%	7.53%	15.07%	0.05%
2026/02/24	56.32%	17.19%	0.25%	0.09%	0.06%	0.03%	0.03%	4.3%	21.49%	0.03%
2026/02/25	59.46%	19.49%	0.57%	0.14%	0.14%	0.07%	0.07%	0%	19.49%	0.07%
2026/02/26	30.2%	48.69%	0.42%	0.28%	0.14%	0.07%	0.07%	9.74%	9.74%	0.14%
2026/02/27	65.8%	32.32%	0.7%	0.31%	0.08%	0.16%	0.08%	0%	0%	0%
2026/02/28	74.14%	24.4%	0.53%	0.29%	0.18%	0.12%	0.06%	0%	0%	0%

chemistwarehouse.com.au
zyrtec.com.au
metagenics.com.au
thepatchremedy.com
forestsuperfoods.com.au
bbshealth.com.au
vegetology.com
telfast.com
claratyne.com.au
eirwomen.com.au

In February 2026, Chemist Warehouse dominated with fluctuating impressions, peaking at 98.47%. Zyrtec and Telfast showed modest shares, while Metagenics and others remained minimal. The month ended with Chemist Warehouse leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology - Last month

1
Relief For Migraine Headaches - Fast Pain Relief On The Go https://www.advil.net.au › migraine › relief
Advil Tablets Provides Effective Pain Relief From Headaches And Migraine Headaches.
2
Maxigesic 30 Tablets - Strongest Pain Relief - Fast Acting Pain Relief
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
3
Osteoarthritis Medication - Anti Inflammatory Tablets https://www.nurofen.com.au
Use Nurofen to Relieve Inflammation of Joints & Pain. Learn More. Don't Let Your Pain Stop You. Get Nurofen for Quick & Effective Relief.

In the competitive landscape of pain relief, Advil, Maxigesic, and Nurofen dominate with compelling narratives. Advil promises swift migraine relief, Maxigesic highlights its unique paracetamol-ibuprofen blend, while Nurofen focuses on combating joint inflammation. Each ad emphasizes fast, effective solutions, resonating with those seeking immediate comfort.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Pharmacology February 2026 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Pharmacology February 2026 Report useful?

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Data within the AUS Pharma & Biotech Pharmacology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Pharma & Biotech Pharmacology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Yes. The AUS Pharma & Biotech Pharmacology February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Pharma & Biotech Pharmacology February 2026 Report for?

The AUS Pharma & Biotech Pharmacology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2026