AUS Pharma & Biotech Research and Development - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Research and Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.0646731572
	85.9353268428

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
uts.edu.au	29.59
uq.edu.au	20.08
unimelb.edu.au	17.95
hudson.org.au	9.83
wehi.edu.au	5.47
rmit.edu.au	4.54
nucleusnetwork.com	2.82
medworld.com	2.62
mpnresearchfoundation.org	1.99
hri.org.au	1.99
others	3.12

uts.edu.au - 29.59%
uq.edu.au - 20.08%
unimelb.edu.au - 17.95%
hudson.org.au - 9.83%
wehi.edu.au - 5.47%
rmit.edu.au - 4.54%
nucleusnetwork.com - 2.82%
medworld.com - 2.62%
mpnresearchfoundation.org - 1.99%
hri.org.au - 1.99%
others - 3.12%

In the competitive landscape of Google PPC, uts.edu.au leads with 29.59% click share, followed by uq.edu.au at 20.08%. Unimelb.edu.au captures 17.95%, while others hold 3.12%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	uq.edu.au	unimelb.edu.au	hudson.org.au	wehi.edu.au	nucleusnetwork.com	hri.org.au	uts.edu.au	rmit.edu.au	coursera.org	medworld.com
2026/02/01	0%	76.1%	3.28%	11.31%	0%	0.47%	0%	0%	2.05%	5.16%
2026/02/02	0%	51.08%	6%	3.88%	0%	3.35%	28.6%	0%	1.39%	4.52%
2026/02/03	0%	86.8%	1.32%	7.11%	0%	0.4%	0%	0%	0%	3.34%
2026/02/04	0%	35.47%	3.53%	0.71%	1.32%	1.57%	43.66%	9.05%	0.65%	3.48%
2026/02/05	0%	0%	8.04%	0.86%	1.32%	2.37%	81.05%	0%	0.99%	4.54%
2026/02/06	0%	31.36%	2.88%	0.78%	0.75%	1.06%	52.18%	7.81%	0.56%	1.83%
2026/02/07	0%	36.31%	10.17%	3.28%	2.76%	3.88%	0%	28.52%	4.11%	8.07%
2026/02/08	0%	36.42%	8.27%	1.84%	1.28%	4.11%	39.31%	0%	2.87%	4.34%
2026/02/09	0%	28.39%	12.09%	2.65%	3.01%	3.59%	0%	38.72%	4.47%	5.76%
2026/02/10	25.39%	47.75%	7.88%	4.51%	3.69%	1.37%	0%	0%	3.76%	4.54%
2026/02/11	0%	47.21%	16.02%	10.54%	6.79%	2.72%	0%	0%	7.43%	7.9%
2026/02/12	68.56%	0%	12.85%	6.86%	2.9%	1.72%	0%	0%	4.72%	0.96%
2026/02/13	0%	31.36%	2.88%	0.78%	0.75%	1.06%	52.18%	7.81%	0.56%	1.83%
2026/02/14	0%	36.31%	10.17%	3.28%	2.76%	3.88%	0%	28.52%	4.11%	8.07%
2026/02/15	0%	36.42%	8.27%	1.84%	1.28%	4.11%	39.31%	0%	2.87%	4.34%
2026/02/16	0%	28.39%	12.09%	2.65%	3.01%	3.59%	0%	38.72%	4.47%	5.76%
2026/02/17	81.63%	0%	4.71%	4.73%	3.14%	2.05%	0%	0%	0%	1.72%
2026/02/18	0%	0%	30.36%	23.82%	11.97%	8.35%	0%	0%	0%	11.67%
2026/02/19	58.8%	0%	0.96%	1.72%	0.74%	1.09%	27.71%	0%	0%	1.03%
2026/02/20	0%	16.8%	1.05%	1.01%	1.43%	0.55%	78.17%	0%	0%	0.87%
2026/02/21	50.27%	0%	0.64%	0.73%	0.4%	0.33%	47.39%	0%	0%	0.18%
2026/02/22	0%	29.52%	3.26%	1.31%	0%	0.9%	63.71%	0%	0%	0.47%
2026/02/23	0%	0%	4.65%	1.8%	1.49%	0%	87.09%	0%	0%	0%
2026/02/24	90.44%	0%	3.13%	1.71%	1.92%	0%	0%	0%	0%	0%
2026/02/25	84%	0%	7.06%	2.95%	2.44%	0%	0%	0%	0%	0%
2026/02/26	0%	56.02%	8.46%	6%	4.24%	0%	0%	21.18%	0%	0%
2026/02/27	0%	0%	52.47%	17.39%	12.62%	0%	0%	0%	0%	0%
2026/02/28	63.27%	18.87%	9.47%	3.4%	2.07%	0.36%	0%	0%	0%	0%

uq.edu.au
unimelb.edu.au
hudson.org.au
wehi.edu.au
nucleusnetwork.com
hri.org.au
uts.edu.au
rmit.edu.au
coursera.org
medworld.com

In February 2026, UTS.edu.au saw a dramatic rise in PPC spend, peaking mid-month. UQ.edu.au followed a similar trend, ending strong. RMIT.edu.au and Unimelb.edu.au showed fluctuations, while Hudson.org.au and Coursera.org had modest increases. The month concluded with varied performances across domains.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	8
2026/02/02	9
2026/02/03	8
2026/02/04	11
2026/02/05	9
2026/02/06	12
2026/02/07	11
2026/02/08	11
2026/02/09	10
2026/02/10	11
2026/02/11	10
2026/02/12	10
2026/02/13	12
2026/02/14	11
2026/02/15	11
2026/02/16	10
2026/02/17	7
2026/02/18	6
2026/02/19	9
2026/02/20	8
2026/02/21	8
2026/02/22	9
2026/02/23	6
2026/02/24	6
2026/02/25	6
2026/02/26	7
2026/02/27	5
2026/02/28	8

February began with 8 advertisers, peaking at 12 mid-month. A decline followed, ending with 8.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
uq.edu.au	31.64%
mpnresearchfoundation.org	3.78%
careergirls.org	1.88%
nucleusnetwork.com	1.17%
burnet.edu.au	0%
medworld.com	-2.02%
hudson.org.au	-2.63%
rmit.edu.au	-3.98%
uts.edu.au	-7.35%
unimelb.edu.au	-18.77%

In a dramatic shift, uq.edu.au surged by 31.64%, while unimelb.edu.au plummeted by 18.77%.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	uq.edu.au	hudson.org.au	unimelb.edu.au	wehi.edu.au	nucleusnetwork.com	hri.org.au	uts.edu.au	rmit.edu.au	coursera.org	medworld.com
2026/02/01	0%	7.74%	56.19%	22.5%	0%	1.31%	0%	0%	3.1%	6.55%
2026/02/02	0%	11.82%	43.26%	12.37%	0%	3.94%	16.13%	0%	2.38%	7.06%
2026/02/03	0%	3.53%	75.68%	13.15%	0%	0.59%	0%	0%	0%	4.7%
2026/02/04	0%	9.81%	32.3%	2.46%	3.38%	1.96%	32.12%	10.77%	1.19%	4.52%
2026/02/05	0%	20.24%	0%	4.72%	3.78%	3.39%	55.43%	0%	2.05%	7.8%
2026/02/06	0%	8.9%	28.01%	2.57%	1.9%	1.27%	41.77%	9.34%	1.03%	3.05%
2026/02/07	0%	20.64%	22.76%	7.33%	4.63%	3.09%	0%	22.76%	5.01%	8.49%
2026/02/08	0%	17.17%	30.24%	5.89%	3.07%	4.8%	22.55%	0%	5%	7.05%
2026/02/09	0%	22.65%	20.72%	7.2%	6.5%	3.78%	0%	20.72%	6.85%	8.69%
2026/02/10	16.07%	20.56%	32.13%	7.01%	6.33%	2.93%	0%	0%	5.31%	5.24%
2026/02/11	0%	30.6%	23.07%	13.2%	7.43%	4.2%	0%	0%	7.62%	8.6%
2026/02/12	40.07%	24.96%	0%	11.88%	3.65%	3.65%	0%	0%	6.62%	1.87%
2026/02/13	0%	8.9%	28.01%	2.57%	1.9%	1.27%	41.77%	9.34%	1.03%	3.05%
2026/02/14	0%	20.64%	22.76%	7.33%	4.63%	3.09%	0%	22.76%	5.01%	8.49%
2026/02/15	0%	17.17%	30.24%	5.89%	3.07%	4.8%	22.55%	0%	5%	7.05%
2026/02/16	0%	22.65%	20.72%	7.2%	6.5%	3.78%	0%	20.72%	6.85%	8.69%
2026/02/17	58.02%	13.95%	0%	6.88%	7.87%	5.29%	0%	0%	0%	4.06%
2026/02/18	0%	38.62%	0%	18.97%	13.39%	9.6%	0%	0%	0%	12.28%
2026/02/19	44.65%	4.07%	0%	2.7%	2.41%	2.55%	16.65%	0%	0%	2.6%
2026/02/20	0%	6.94%	19.05%	4.2%	6.86%	2.58%	56.82%	0%	0%	2.66%
2026/02/21	50.59%	4.61%	0%	3.27%	0.91%	1.71%	37.73%	0%	0%	0.59%
2026/02/22	0%	7.65%	16.72%	2.9%	0%	2.27%	24.94%	0%	0%	0.78%
2026/02/23	0%	13.87%	0%	7.39%	3.6%	0%	63.42%	0%	0%	0%
2026/02/24	74.57%	6.95%	0%	5.85%	4.98%	0%	0%	0%	0%	0%
2026/02/25	63.33%	13.77%	0%	8.59%	5.64%	0%	0%	0%	0%	0%
2026/02/26	0%	13.45%	38.47%	13.2%	7.74%	0%	0%	19.23%	0%	0%
2026/02/27	0%	46.03%	0%	22.8%	13.18%	0%	0%	0%	0%	0%
2026/02/28	46.18%	17.94%	15.39%	9.33%	4.83%	0.72%	0%	0%	0%	0%

uq.edu.au
hudson.org.au
unimelb.edu.au
wehi.edu.au
nucleusnetwork.com
hri.org.au
uts.edu.au
rmit.edu.au
coursera.org
medworld.com

In February 2026, UTS.edu.au saw a rollercoaster in ad impressions, peaking at 63.42% on the 23rd. UQ.edu.au ended strong with 74.57% on the 24th. Meanwhile, Hudson.org.au and Unimelb.edu.au experienced fluctuations, with Hudson peaking at 46.03% on the 27th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development - Last month

1
Join a Clinical Trial in Brisbane - Join a Clinical Trial https://www.nucleusnetwork.com/clinicalstudies/australia
We're Looking For Healthy Men & Women. Register For Paid Clinical Trials. Nucleus Network...
2
Study Science At RMIT | Biotechnology & Biological Sc https://www.rmit.edu.au
Explore The Latest In Biotechnology & Biological Sciences At RMIT. Develop Skills & Knowledge To Advance Your Career In Biotechnology & Biological Sciences.
3
Master of Biotechnology | The University of Melbourne https://study.unimelb.edu.au › grad_science › specialist
Biotechnology is a key 21st-century industry with strong, growing demand for specialists. Study at our Biomedical Precinct, learn from leaders & build industry connections. Australia's #1 university.
4
UQ Master Of Biotechnology https://study.uq.edu.au › master › biotechnology
Study Biotechnology At UQ — Reduced Fees & Online Study Available Across Many Of Our Postgraduate Programs. Propel Your...
5
Bachelor Of Advanced Science - Pharmaceutical Science Major https://www.uts.edu.au › ug › pharma
The Pharmaceutical Sciences Major Is A Pathway Into The Booming Pharmaceutical Sector. This Ug Course Is Designed For Aspiring Professionals In Medicine And Pharmaceuticals. World-class facilities. Real-world skills. Think Outside The Box.

In the competitive landscape of Google PPC, Nucleus Network entices participants with paid clinical trials, while RMIT and UQ highlight advanced biotechnology education. The University of Melbourne and UTS emphasize industry connections and real-world skills, respectively, in biotechnology and pharmaceutical sciences.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Research and Development February 2026 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Research and Development February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Pharma & Biotech Research and Development February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Pharma & Biotech Research and Development February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Pharma & Biotech Research and Development February 2026 Report?

The AUS Pharma & Biotech Research and Development February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Pharma & Biotech Research and Development February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Pharma & Biotech Research and Development February 2026 Report for?

The AUS Pharma & Biotech Research and Development February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

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Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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AUS Pharma & Biotech Research and Development - PPC Market Share Analysis February 2026