AUS Pharma & Biotech Research and Development - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Research and Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.3744341453
	82.6255658547

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
unimelb.edu.au	21.14
uts.edu.au	18.28
monash.edu	12.93
wehi.edu.au	11.35
uq.edu.au	10.54
hudson.org.au	6.25
rmit.edu.au	6.16
hri.org.au	4.37
coursera.org	1.7
careergirls.org	1.54
others	5.74

unimelb.edu.au - 21.14%
uts.edu.au - 18.28%
monash.edu - 12.93%
wehi.edu.au - 11.35%
uq.edu.au - 10.54%
hudson.org.au - 6.25%
rmit.edu.au - 6.16%
hri.org.au - 4.37%
coursera.org - 1.7%
careergirls.org - 1.54%
others - 5.74%

In the PPC landscape, unimelb.edu.au leads with 21.14% click share, followed by uts.edu.au at 18.28%. Others collectively hold 5.74%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	unimelb.edu.au	monash.edu	wehi.edu.au	hudson.org.au	hri.org.au	medworld.com	thermofisher.com	rmit.edu.au	uts.edu.au	uq.edu.au
2025/12/01	21.62%	0%	11.19%	7.35%	3.98%	5.08%	0%	0%	43.57%	0%
2025/12/02	29.25%	0%	7.24%	5.45%	2.22%	3%	0%	0%	49.06%	0%
2025/12/03	0%	0%	5.25%	3%	1.43%	1.97%	0%	0%	20.94%	64.94%
2025/12/04	0%	0%	5.94%	3.38%	1.83%	2.46%	0%	0%	0%	83.44%
2025/12/05	48.18%	0%	7.14%	5.27%	2.67%	3.59%	0%	0%	0%	27.96%
2025/12/06	0%	0%	7.18%	4.84%	2.85%	2.38%	0%	0%	78.43%	0%
2025/12/07	0%	0%	5.36%	2.67%	3.3%	2.04%	0%	62.95%	20.19%	0%
2025/12/08	0%	36.75%	3.95%	2.92%	2.23%	3.23%	0%	0%	43.84%	0%
2025/12/09	0%	0%	11.09%	7.24%	5.54%	6.7%	0%	0%	50.71%	0%
2025/12/10	30.46%	0%	4.66%	3.87%	2.95%	2.76%	0%	0%	47.85%	0%
2025/12/11	44.43%	0%	2%	1.62%	1.55%	0.79%	0%	0%	0%	46.07%
2025/12/12	45.1%	0%	3.63%	1.49%	1.74%	0.54%	0%	0%	22.1%	23.38%
2025/12/13	58.85%	9.57%	5.29%	1.75%	1.97%	0.95%	0%	0%	19.68%	0%
2025/12/14	11.58%	6.15%	3.49%	1.21%	1.27%	0.68%	40.81%	17.9%	15.61%	0%
2025/12/15	26.69%	21.5%	5.51%	1.95%	2.16%	0.96%	0%	0%	39.34%	0%
2025/12/16	18.92%	10.05%	7.76%	1.76%	3.36%	0.86%	0%	40.79%	15.87%	0%
2025/12/17	35.83%	11.05%	2.98%	0.85%	1.11%	0.54%	0%	18.1%	0%	28.45%
2025/12/18	68.47%	0%	14.75%	3.73%	4.84%	3.5%	0%	0%	0%	0%
2025/12/19	42.3%	20.32%	7.5%	2.32%	5.42%	2.84%	0%	0%	13.17%	0%
2025/12/20	42.32%	34.09%	8.01%	2.41%	2.72%	3.52%	0%	0%	0%	0%
2025/12/21	41.73%	0%	4.81%	2.42%	1.82%	1.39%	0%	0%	7.31%	27.26%
2025/12/22	0%	35.31%	9.37%	4.34%	3.65%	3.21%	0%	8.78%	27.87%	0%
2025/12/23	29.66%	14.25%	5.16%	2.37%	2.44%	1.52%	0%	0%	39.67%	0%
2025/12/24	46.08%	0%	3.07%	1.29%	1.28%	1.11%	0%	23.27%	20.85%	0%
2025/12/25	40.03%	26.03%	7.21%	3.94%	2.93%	1.58%	0%	0%	12.46%	0%
2025/12/26	8.17%	13.68%	4.26%	2.6%	1.54%	0.66%	0%	0%	13.1%	43.65%
2025/12/27	53.61%	12.55%	8.7%	4.33%	2.83%	1.36%	0%	0%	12.02%	0%
2025/12/28	45.94%	0%	9.59%	5.34%	3.84%	1.61%	0%	0%	23.57%	0%
2025/12/29	44.84%	10.77%	4.74%	2.76%	2.25%	1.31%	0%	27.9%	0%	0%
2025/12/30	29.09%	26.95%	4.13%	2.81%	2.67%	0.98%	0%	0%	0%	19.14%
2025/12/31	44.5%	21.38%	8.43%	6.27%	6.26%	2.44%	0%	0%	0%	0%

unimelb.edu.au
monash.edu
wehi.edu.au
hudson.org.au
hri.org.au
medworld.com
thermofisher.com
rmit.edu.au
uts.edu.au
uq.edu.au

In December 2025, unimelb.edu.au’s PPC spend fluctuated, peaking at 68.47 on the 18th. UTS.edu.au saw a high of 78.43 on the 6th, while uq.edu.au reached 83.44 on the 4th. The month concluded with varied spend levels across domains.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	11
2025/12/02	9
2025/12/03	9
2025/12/04	8
2025/12/05	11
2025/12/06	10
2025/12/07	11
2025/12/08	11
2025/12/09	10
2025/12/10	12
2025/12/11	12
2025/12/12	13
2025/12/13	12
2025/12/14	14
2025/12/15	12
2025/12/16	11
2025/12/17	13
2025/12/18	9
2025/12/19	12
2025/12/20	11
2025/12/21	13
2025/12/22	14
2025/12/23	13
2025/12/24	15
2025/12/25	13
2025/12/26	16
2025/12/27	12
2025/12/28	13
2025/12/29	15
2025/12/30	16
2025/12/31	14

December saw a dynamic shift in distinct advertisers, starting at 11, dipping to 8, then peaking at 16. The month concluded with a robust 14, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
unimelb.edu.au	8.03%
monash.edu	7.77%
careergirls.org	3.25%
naturecareers.com	1.44%
qut.edu.au	1.42%
coursera.org	-1.1%
thermofisher.com	-2.8%
rmit.edu.au	-4.68%
uq.edu.au	-6.91%
uts.edu.au	-7.94%

Monash.edu and unimelb.edu.au surged with click share increases of 7.77% and 8.03%, respectively. Meanwhile, uts.edu.au and uq.edu.au faced declines of 7.94% and 6.91%.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	unimelb.edu.au	wehi.edu.au	hudson.org.au	hri.org.au	monash.edu	coursera.org	medworld.com	rmit.edu.au	uq.edu.au	uts.edu.au
2025/12/01	11.98%	16.22%	12.1%	5.12%	0%	3.99%	2.62%	0%	0%	23.96%
2025/12/02	15.79%	19.24%	16.45%	6.25%	0%	5.26%	2.96%	0%	0%	31.58%
2025/12/03	0%	13.6%	9.18%	4.31%	0%	3.63%	2.04%	0%	43.52%	21.76%
2025/12/04	0%	16.5%	11.4%	4.97%	0%	3.88%	2.55%	0%	58.23%	0%
2025/12/05	30.88%	18.34%	15.6%	6.6%	0%	5.15%	3.38%	0%	15.44%	0%
2025/12/06	0%	15.9%	12.79%	5.26%	0%	3.82%	1.79%	0%	0%	57.37%
2025/12/07	0%	15.78%	8.54%	9.38%	0%	3.8%	2.14%	34.18%	0%	22.78%
2025/12/08	0%	11.69%	8.49%	2.4%	30.75%	6.51%	3.36%	0%	0%	30.75%
2025/12/09	0%	20.59%	15.09%	4.27%	0%	11.57%	5.12%	0%	0%	27.32%
2025/12/10	17.1%	13.72%	12.29%	3.21%	0%	7.24%	3.21%	0%	0%	34.2%
2025/12/11	36.61%	8.58%	6.29%	2%	0%	3.88%	1.14%	0%	36.61%	0%
2025/12/12	32.75%	12.68%	4.52%	4.01%	0%	0.74%	0.77%	0%	16.37%	24.56%
2025/12/13	39.09%	16.76%	5.09%	4.48%	9.77%	0.88%	1.22%	0%	0%	19.55%
2025/12/14	7.04%	12.04%	3.88%	3.22%	7.04%	0.64%	0.88%	21.11%	0%	14.07%
2025/12/15	18.62%	17.78%	5.72%	5.82%	18.62%	0.84%	1.16%	0%	0%	27.93%
2025/12/16	10.82%	26.31%	5.64%	10.37%	10.82%	0%	1.01%	21.65%	0%	10.82%
2025/12/17	29.64%	12.27%	3.27%	3.7%	11.85%	0.54%	0.74%	11.85%	23.71%	0%
2025/12/18	34.24%	35.97%	8.92%	10.17%	0%	1.55%	2.68%	0%	0%	0%
2025/12/19	24.5%	20.12%	5.1%	12.51%	12.25%	1.11%	2.68%	0%	0%	12.25%
2025/12/20	25.7%	22.22%	6.69%	4.15%	25.7%	1.16%	3.61%	0%	0%	0%
2025/12/21	33.22%	14.88%	7.27%	4.07%	0%	0.75%	1.56%	0%	16.61%	8.3%
2025/12/22	0%	18.69%	9.46%	6.03%	26.33%	1.19%	2.47%	13.16%	0%	13.16%
2025/12/23	20.56%	14.6%	7.39%	3.96%	10.28%	0.93%	1.61%	0%	0%	30.84%
2025/12/24	35.84%	10.18%	4.93%	2.54%	0%	0.65%	1.34%	14.34%	0%	21.5%
2025/12/25	23.36%	15.86%	9.49%	4.14%	23.36%	0%	1.46%	0%	0%	11.68%
2025/12/26	7.26%	10.3%	7.56%	2.57%	14.51%	1.21%	0.68%	0%	29.02%	14.51%
2025/12/27	34.08%	18.38%	11.12%	4.02%	11.36%	1.89%	1.07%	0%	0%	11.36%
2025/12/28	27.29%	17.95%	13.78%	5.26%	0%	3.51%	1.28%	0%	0%	13.64%
2025/12/29	33.21%	12.05%	8.91%	5.71%	8.3%	2.13%	1.3%	16.6%	0%	0%
2025/12/30	21.05%	9.87%	8.7%	6.29%	21.05%	1.8%	0.88%	0%	14.04%	0%
2025/12/31	23.62%	16.32%	15.01%	12.55%	11.81%	3.03%	1.85%	0%	0%	0%

unimelb.edu.au
wehi.edu.au
hudson.org.au
hri.org.au
monash.edu
coursera.org
medworld.com
rmit.edu.au
uq.edu.au
uts.edu.au

In December 2025, unimelb.edu.au’s impression share fluctuated, peaking at 39.09% on the 13th. Rmit.edu.au saw a high of 34.18% on the 7th. Wehi.edu.au’s share peaked at 35.97% on the 18th. Hudson.org.au’s highest was 15.01% on the 31st. Uq.edu.au reached 58.23% on the 4th. Uts.edu.au peaked at 57.37% on the 6th. Hri.org.au’s highest was 12.51% on the 19th. Monash.edu’s share peaked at 30.75% on the 8th. Coursera.org’s highest was 11.57% on the 9th. Medworld.com peaked at 5.12% on the 9th. The month ended with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development - Last month

1
How to Become a Clinical Research Associate | Coursera https://www.coursera.org
A clinical research associate acts as a liaison between research sponsors and the clinics conducting research. Here’s how you can become one. Courses: Meta Android Development, Google IT Support.
2
Pharmaceutical Science - Monash University https://www.monash.edu
Become An Expert In The Science Of Pharmaceutical Discovery & Development. Find Out More.
3
Study Science At RMIT - Biotechnology & Biological Sc https://www.rmit.edu.au
Get Expert Guidance From RMIT's Biotechnology & Biological Science Profressionals. Develop Skills & Knowledge To Advance Your Career In Biotechnology & Biological Sciences. Global Opportunities. Employment Outcomes.
4
Master of Biotechnology - The University of Melbourne https://study.unimelb.edu.au › grad_science › specialist
Gain real-work experience, work with industry partners to solve biotech-related problems.
5
Pharmaceutical Science Major https://www.uts.edu.au
Study Pharmaceutical Science — Emerge Ready To Pursue A Wealth Of Career Opportunities Across The Pharmaceutical Sector. The Pharmaceutical Sciences Major Is A Pathway...

In the competitive landscape of pharmaceuticals and biotech education, Coursera, Monash University, RMIT, University of Melbourne, and UTS stand out. Coursera offers a pathway to becoming a Clinical Research Associate, while Monash and UTS focus on pharmaceutical science expertise. RMIT and Melbourne emphasize biotechnology, promising global opportunities and industry collaboration.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Research and Development December 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Research and Development December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Pharma & Biotech Research and Development December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Pharma & Biotech Research and Development December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Pharma & Biotech Research and Development December 2025 Report?

The AUS Pharma & Biotech Research and Development December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Pharma & Biotech Research and Development December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Pharma & Biotech Research and Development December 2025 Report for?

The AUS Pharma & Biotech Research and Development December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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AUS Pharma & Biotech Research and Development - PPC Market Share Analysis December 2025