Why is the AUS Pharma & Biotech Research and Development March 2026 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Research and Development March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Pharma & Biotech Research and Development March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Pharma & Biotech Research and Development March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Pharma & Biotech Research and Development March 2026 Report?

The AUS Pharma & Biotech Research and Development March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Pharma & Biotech Research and Development March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Pharma & Biotech Research and Development March 2026 Report for?

The AUS Pharma & Biotech Research and Development March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Pharma & Biotech Research and Development - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Research and Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.7955294455
	87.2044705545

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wehi.edu.au	15.98
hudson.org.au	14.96
uq.edu.au	14.93
unimelb.edu.au	14.38
uts.edu.au	12.57
rmit.edu.au	8.94
nucleusnetwork.com	5.63
mpnresearchfoundation.org	2.95
tri.edu.au	2.88
hri.org.au	2.2
others	4.58

wehi.edu.au - 15.98%
hudson.org.au - 14.96%
uq.edu.au - 14.93%
unimelb.edu.au - 14.38%
uts.edu.au - 12.57%
rmit.edu.au - 8.94%
nucleusnetwork.com - 5.63%
mpnresearchfoundation.org - 2.95%
tri.edu.au - 2.88%
hri.org.au - 2.2%
others - 4.58%

In the PPC landscape, wehi.edu.au leads with 15.98% click share, closely followed by hudson.org.au at 14.96%. ‘Others’ collectively hold 4.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	uts.edu.au	unimelb.edu.au	rmit.edu.au	nucleusnetwork.com	wehi.edu.au	hudson.org.au	hri.org.au	coursera.org	uq.edu.au	bionicsinstitute.org
2026/03/01	0%	54.99%	13.69%	3.96%	6.46%	17.11%	0.56%	0%	0%	0%
2026/03/02	0%	0%	22.48%	25.11%	17.25%	29.33%	1.22%	0%	0%	0%
2026/03/03	0%	0%	0%	6.14%	7.81%	15.04%	0.52%	0%	68.47%	0%
2026/03/04	0%	0%	0%	25.55%	26.62%	39.28%	3.44%	0%	0%	0%
2026/03/05	31.05%	21.95%	21.5%	7.14%	6.08%	9.06%	1.81%	0%	0%	0%
2026/03/06	19.43%	37.34%	13.32%	7.52%	6.27%	11.61%	1.91%	0%	0%	0%
2026/03/07	0%	61.06%	9.73%	9.06%	6.17%	9.58%	1.39%	0%	0%	0%
2026/03/08	31.94%	24.04%	0%	14.78%	7.72%	13.8%	2.51%	0%	0%	0.54%
2026/03/09	0%	60.03%	0%	14.72%	7.56%	10.09%	2.22%	0%	0%	0.6%
2026/03/10	18.12%	15.78%	21.78%	8.1%	4.78%	4.22%	1.65%	0%	22.72%	1.26%
2026/03/11	0%	0%	0%	36.97%	21.51%	14.11%	10.49%	3.12%	0%	6.67%
2026/03/12	0%	24.96%	8.9%	9.1%	4.59%	2.92%	1.27%	0.68%	44.49%	1.45%
2026/03/13	0%	31.72%	25.4%	18.51%	5.76%	8.51%	1.38%	1.39%	0%	3.69%
2026/03/14	20.57%	0%	9.8%	13.19%	6.27%	6.01%	1.06%	2.15%	35.22%	3.05%
2026/03/15	40.39%	0%	0%	21.46%	15.16%	6.28%	2.09%	4.22%	0%	5.98%
2026/03/16	11.72%	32.98%	31.77%	7.08%	6.09%	4.17%	0.44%	1.79%	0%	1.37%
2026/03/17	29.16%	0%	0%	23.21%	16.41%	12.55%	1.2%	4.83%	0%	4.91%
2026/03/18	0%	0%	37.74%	19.78%	15.39%	10.06%	0%	5.37%	0%	4.21%
2026/03/19	33.56%	14.59%	0%	8.62%	10.04%	5.05%	0%	2.7%	18.76%	1.79%
2026/03/20	0%	40.01%	0%	3.11%	5.17%	2.65%	0%	1.74%	44.04%	1.03%
2026/03/21	33.95%	38.76%	0%	5.16%	9.13%	4.45%	0%	3.36%	0%	1.08%
2026/03/22	25.44%	29.05%	27.98%	2.94%	6.1%	2.84%	0%	1.73%	0%	0.81%
2026/03/23	0%	48.32%	17.23%	4.54%	10.89%	6.36%	0%	4.19%	0%	3.77%
2026/03/24	35.38%	0%	16.86%	7.55%	17.5%	9.81%	0%	5.89%	0%	3.42%
2026/03/25	0%	26.54%	41.29%	3.71%	11.69%	6.74%	0.52%	4.88%	0%	0.96%
2026/03/26	40.08%	0%	0%	2.17%	9.7%	4.63%	0.7%	2.81%	37.11%	0.65%
2026/03/27	23.07%	44.33%	0%	3.71%	12.05%	8.29%	1.07%	3.13%	0%	1%
2026/03/28	0%	12.29%	0%	5.94%	9.08%	8.05%	0.78%	2.28%	57.52%	0.73%
2026/03/29	0%	56.51%	8.65%	6.89%	10%	9.37%	1.32%	1.9%	0%	1.27%
2026/03/30	7.81%	35.57%	0%	4.15%	3.6%	4.71%	1.09%	1.2%	39.16%	0.49%
2026/03/31	36.8%	16%	14.99%	9.2%	7.56%	6.16%	4.07%	1.14%	0%	0%

uts.edu.au
unimelb.edu.au
rmit.edu.au
nucleusnetwork.com
wehi.edu.au
hudson.org.au
hri.org.au
coursera.org
uq.edu.au
bionicsinstitute.org

In March 2026, uq.edu.au’s PPC spend fluctuated, peaking at 68.47% and ending at 39.16%. Meanwhile, uts.edu.au saw a low of 7.81% before closing at 36.8%. Unimelb.edu.au’s spend varied, finishing at 16.0%. Rmit.edu.au’s spend peaked mid-month, ending at 14.99%. Nucleusnetwork.com started strong but declined, closing at 9.2%. Wehi.edu.au’s spend was steady, ending at 7.56%. Hudson.org.au’s spend decreased, finishing at 6.16%. Hri.org.au’s spend remained low, closing at 4.07%. Coursera.org’s spend was consistent, ending at 1.14%. Bionicsinstitute.org’s spend was minimal, closing at 0.49%.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	8
2026/03/02	7
2026/03/03	7
2026/03/04	7
2026/03/05	10
2026/03/06	10
2026/03/07	10
2026/03/08	11
2026/03/09	10
2026/03/10	12
2026/03/11	10
2026/03/12	11
2026/03/13	10
2026/03/14	12
2026/03/15	10
2026/03/16	13
2026/03/17	12
2026/03/18	11
2026/03/19	13
2026/03/20	12
2026/03/21	12
2026/03/22	13
2026/03/23	11
2026/03/24	10
2026/03/25	11
2026/03/26	11
2026/03/27	11
2026/03/28	11
2026/03/29	10
2026/03/30	11
2026/03/31	10

March began with 8 advertisers, fluctuating throughout the month, peaking at 13 on March 16 and 22. The month concluded with 10 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
uq.edu.au	7.09%
tri.edu.au	5.81%
wehi.edu.au	2.55%
uts.edu.au	1.93%
coursera.org	1.66%
burnet.edu.au	-0.55%
rmit.edu.au	-2.4%
mpnresearchfoundation.org	-3.64%
nucleusnetwork.com	-5.14%
hudson.org.au	-7.37%

Uq.edu.au surged with a 7.09% click share increase, while hudson.org.au plummeted by 7.37%. Tri.edu.au and wehi.edu.au also gained, contrasting nucleusnetwork.com’s decline.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	uts.edu.au	wehi.edu.au	hudson.org.au	unimelb.edu.au	rmit.edu.au	nucleusnetwork.com	tri.edu.au	coursera.org	uq.edu.au	mpnresearchfoundation.org
2026/03/01	0%	13.38%	27.5%	34.83%	11.61%	6.35%	0%	0%	0%	4.67%
2026/03/02	0%	20.51%	35.19%	0%	19.3%	15.21%	0%	0%	0%	6.37%
2026/03/03	0%	14.67%	29.25%	0%	0%	5.71%	0%	0%	44.53%	2.64%
2026/03/04	0%	29.4%	51.98%	0%	0%	10.21%	0%	0%	0%	1.61%
2026/03/05	29.05%	12.3%	22.95%	11.9%	11.9%	5.7%	0%	0%	0%	0.86%
2026/03/06	13.47%	10.62%	28.34%	22.08%	11.04%	5.29%	0%	0%	0%	3.41%
2026/03/07	0%	11.44%	24.89%	34.6%	8.65%	9.13%	0%	0%	0%	5.54%
2026/03/08	21.38%	12.44%	28.11%	9.63%	0%	11.83%	0%	0%	0%	7.75%
2026/03/09	0%	12.9%	21.02%	33.59%	0%	14.8%	0%	0%	0%	9.01%
2026/03/10	18.9%	9.48%	10.86%	7.75%	17.2%	9.75%	0%	0%	15.49%	5.68%
2026/03/11	0%	19.85%	16.2%	0%	0%	21.19%	0%	2.5%	0%	11.08%
2026/03/12	0%	10.68%	9.37%	15.14%	7.57%	14.66%	0%	1.25%	30.29%	5.55%
2026/03/13	0%	9.04%	18.84%	10.56%	25.77%	18.66%	0%	1.74%	0%	8.5%
2026/03/14	11.87%	12.44%	13.43%	0%	11.87%	14.71%	0%	3.21%	19.45%	5.52%
2026/03/15	19.34%	25.52%	13.57%	0%	0%	19.21%	0%	5.24%	0%	3.76%
2026/03/16	12.15%	13.83%	11.6%	19.91%	19.91%	10.42%	0%	3.29%	0%	1.43%
2026/03/17	16.13%	20.92%	19.96%	0%	0%	16.75%	2.67%	5.33%	0%	4.99%
2026/03/18	0%	18.68%	17.63%	0%	30.22%	9.92%	4.09%	5.46%	0%	3.83%
2026/03/19	23.81%	19.55%	11.37%	9.76%	0%	7.03%	3.22%	4.3%	9.76%	3.02%
2026/03/20	0%	13.45%	6.8%	26.75%	0%	2.64%	2.95%	3.93%	35.66%	2.76%
2026/03/21	26.42%	19.13%	10.05%	21.65%	0%	3.72%	3.58%	5.96%	0%	3.35%
2026/03/22	22.75%	15.76%	6.44%	18.64%	18.64%	2.33%	4.62%	3.59%	0%	2.88%
2026/03/23	0%	21.39%	11.16%	24.62%	12.31%	2.5%	9.91%	6.78%	0%	3.81%
2026/03/24	16.25%	25.79%	12.75%	0%	16.25%	2.71%	11.68%	7.34%	0%	3.16%
2026/03/25	0%	24.08%	13.96%	12.43%	24.87%	1.95%	8.85%	8.9%	0%	0.9%
2026/03/26	30.22%	18.36%	9.86%	0%	0%	1.5%	4.51%	5%	24.76%	0.59%
2026/03/27	14.87%	23.34%	15.44%	24.37%	0%	3.1%	6.66%	5.37%	0%	0.88%
2026/03/28	0%	17.17%	15.4%	9.06%	0%	5.91%	7.1%	3.99%	36.25%	0.65%
2026/03/29	0%	18.91%	17.36%	28.25%	11.49%	6.82%	8.06%	3.11%	0%	0%
2026/03/30	9.13%	9.03%	11.63%	22.44%	0%	4.88%	4.63%	2.47%	29.92%	0%
2026/03/31	26.48%	12.97%	12.18%	10.85%	10.85%	9.43%	5.93%	1.79%	0%	0%

uts.edu.au
wehi.edu.au
hudson.org.au
unimelb.edu.au
rmit.edu.au
nucleusnetwork.com
tri.edu.au
coursera.org
uq.edu.au
mpnresearchfoundation.org

In March 2026, uq.edu.au’s impression share fluctuated, peaking at 44.53% and ending at 29.92%. Meanwhile, uts.edu.au saw a rise to 26.48% by month’s end. Hudson.org.au started strong but declined, finishing at 12.18%. Unimelb.edu.au’s share varied, closing at 10.85%. Nucleusnetwork.com and tri.edu.au had modest shares, while coursera.org and mpnresearchfoundation.org remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development - Last month

1
Earn While You Learn https://www.nucleusnetwork.com › nucleus › network
Nucleus Network Study Brisbane — Join a paid Nucleus Network trial that works around uni life. Earn while you learn. Participate in paid research trials that fit around your studies.Sign up...
2
Study Science At RMIT - Biotechnology & Biological Sc https://www.rmit.edu.au
Explore The Latest In Biotechnology & Biological Sciences At RMIT. Develop Skills & Knowledge To Advance Your Career In Biotechnology & Biological...
3
Master of Biotechnology https://study.unimelb.edu.au › grad_science › specialist
The University of Melbourne — Gain real-work experience, work with industry partners to solve biotech-related problems. Study at...
4
UQ Master Of Biotechnology https://study.uq.edu.au › master › biotechnology
The University Of Queensland — Reduced Fees & Online Study Available Across Many Of Our Postgraduate Programs. Wherever...
5
Study Pharmaceutical Science https://www.uts.edu.au
Pharmaceutical Science Major — The Pharmaceutical Sciences Major Is A Pathway Into The Booming Pharmaceutical Sector. Join A...

In the competitive landscape of Google PPC, Nucleus Network entices students with paid trials, while RMIT and University of Melbourne focus on advancing careers in biotechnology. University of Queensland highlights affordability and flexibility, and UTS offers a gateway into the pharmaceutical sector.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Research and Development March 2026 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Research and Development March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Pharma & Biotech Research and Development March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Pharma & Biotech Research and Development March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Pharma & Biotech Research and Development March 2026 Report?

The AUS Pharma & Biotech Research and Development March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Pharma & Biotech Research and Development March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Pharma & Biotech Research and Development March 2026 Report for?

The AUS Pharma & Biotech Research and Development March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Pharma & Biotech Research and Development - PPC Market Share Analysis March 2026