Log in Book a Demo

AUS Pharma & Biotech Research and Development - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
uq.edu.au 26.84
unimelb.edu.au 18.83
uts.edu.au 16.52
qut.edu.au 8.01
wehi.edu.au 7.05
rmit.edu.au 4.41
basf.com.au 4.26
hudson.org.au 3.64
hri.org.au 3.19
alternaleaf.com.au 2.57
others 4.68

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, uq.edu.au leads with 26.84% click share, followed by unimelb.edu.au at 18.83%. Uts.edu.au captures 16.52%, while others collectively hold 4.68%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date uq.edu.au uts.edu.au wehi.edu.au hri.org.au hudson.org.au basf.com.au unimelb.edu.au alternaleaf.com.au qut.edu.au rmit.edu.au
2025/04/01 0% 0% 20.64% 4.96% 7.82% 0% 60.49% 0% 0% 0%
2025/04/02 70.56% 0% 9.17% 4.53% 10.16% 0% 0% 0% 0% 0%
2025/04/03 0% 0% 13.61% 6.73% 15.08% 0% 56.29% 0% 0% 0%
2025/04/04 0% 12.93% 4.98% 1.89% 4.5% 0% 59.26% 0% 0% 13.3%
2025/04/05 0% 0% 1.94% 0.83% 1.41% 0% 16.05% 78.81% 0% 0%
2025/04/06 0% 0% 3.24% 0.34% 1.08% 0% 35.54% 29.08% 0% 29.58%
2025/04/07 0% 52.21% 5.22% 0.91% 1.44% 0% 0% 38.7% 0% 0%
2025/04/08 0% 28.16% 4.93% 1.21% 1.6% 0% 28.05% 34.43% 0% 0%
2025/04/09 0% 27.46% 4.53% 1.24% 1.64% 0% 28.79% 35.34% 0% 0%
2025/04/10 30.46% 31.67% 3.51% 1.06% 1.69% 0% 0% 30.19% 0% 0%
2025/04/11 0% 6.65% 3.56% 4.82% 1.52% 0% 46.58% 27.1% 0% 7.98%
2025/04/12 0% 5.78% 2.82% 1.1% 1.32% 0% 19.18% 58.16% 0% 10.08%
2025/04/13 0% 7.85% 3.83% 1.5% 1.79% 0% 34% 39.5% 0% 9.41%
2025/04/14 0% 0% 5.8% 2.33% 3.25% 0% 20.3% 61.57% 0% 0%
2025/04/15 0% 49.92% 2.62% 1.14% 1.81% 0% 0% 40.05% 0% 0%
2025/04/16 22.83% 0% 1.72% 0.35% 1.41% 0% 19.75% 37.2% 0% 12.89%
2025/04/17 0% 0% 1.86% 0.38% 1.51% 0% 42.52% 40.04% 0% 9.54%
2025/04/18 51.59% 0% 1.95% 0.4% 0.63% 0% 0% 42.03% 0% 0%
2025/04/19 0% 28.9% 1.02% 0.21% 0.66% 0% 23.33% 43.95% 0% 0%
2025/04/20 18.66% 0% 0.85% 2.05% 0.57% 0% 0% 15.2% 61.17% 0%
2025/04/21 0% 55.32% 2.4% 0.69% 1.37% 0% 0% 36.61% 0% 0%
2025/04/22 47.98% 0% 7.98% 0.74% 1.76% 0% 0% 39.1% 0% 0%
2025/04/23 18.19% 25.17% 2.59% 0.84% 1.34% 0% 19.55% 29.64% 0% 0%
2025/04/24 0% 0% 6.93% 1.76% 2.79% 0% 20.43% 61.96% 0% 0%
2025/04/25 0% 10.73% 7.08% 2.56% 2.43% 0% 17.82% 54.04% 0% 0%
2025/04/26 16.2% 33.92% 2.84% 1.13% 0.89% 22.76% 0% 19.84% 0% 0%
2025/04/27 59.56% 20.61% 3.48% 1.38% 1.46% 0% 0% 0% 10.91% 0%
2025/04/28 27.57% 36.48% 6.81% 1.6% 2.04% 0% 22.26% 0% 0% 0%
2025/04/29 73.05% 0% 12.91% 2.82% 3.59% 0% 0% 0% 0% 0%
2025/04/30 52.68% 28.52% 9.31% 2.03% 1.94% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

April’s PPC landscape was dynamic. UQ.edu.au saw fluctuations, peaking at 73.05 on April 29. Alternaleaf.com.au had a strong start, reaching 78.81 on April 5. UTS.edu.au and Unimelb.edu.au showed varied trends, while Wehi.edu.au and Hri.org.au maintained lower spend shares. The month concluded with UQ.edu.au leading, followed by Alternaleaf.com.au.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 8
2025/04/02 7
2025/04/03 7
2025/04/04 9
2025/04/05 6
2025/04/06 7
2025/04/07 6
2025/04/08 7
2025/04/09 7
2025/04/10 7
2025/04/11 9
2025/04/12 9
2025/04/13 9
2025/04/14 9
2025/04/15 10
2025/04/16 12
2025/04/17 11
2025/04/18 10
2025/04/19 11
2025/04/20 11
2025/04/21 10
2025/04/22 9
2025/04/23 11
2025/04/24 9
2025/04/25 10
2025/04/26 11
2025/04/27 9
2025/04/28 9
2025/04/29 8
2025/04/30 9

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 8, dipping to 6, then peaking at 12 mid-month. The month concluded with a stable 9.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
uq.edu.au 29.36%
qut.edu.au 13.09%
basf.com.au 6.96%
medworld.com 1.67%
burnet.edu.au 0.39%
alternaleaf.com.au -2.27%
isac-net.org -2.51%
uts.edu.au -6.85%
rmit.edu.au -10.23%
unimelb.edu.au -23.43%

Copyright © Adthena. All rights reserved.

In the past month, uq.edu.au surged with a 29.36% click share increase, while unimelb.edu.au plummeted by 23.43%.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date uq.edu.au uts.edu.au wehi.edu.au hudson.org.au hri.org.au isac-net.org unimelb.edu.au rmit.edu.au qut.edu.au alternaleaf.com.au
2025/04/01 0% 0% 31.01% 11.38% 5.95% 5.43% 40.27% 0% 0% 0%
2025/04/02 51.39% 0% 15.77% 16.42% 5.69% 6.93% 0% 0% 0% 0%
2025/04/03 0% 0% 21.22% 22.1% 7.66% 9.33% 34.58% 0% 0% 0%
2025/04/04 0% 12.44% 8.55% 7.95% 2.76% 4.28% 49.75% 12.44% 0% 0%
2025/04/05 0% 0% 13.24% 10.6% 4.78% 7.41% 43.14% 0% 0% 20.83%
2025/04/06 0% 0% 8.5% 3.93% 0.98% 3.59% 39.89% 39.89% 0% 3.21%
2025/04/07 0% 74.17% 11.67% 4.38% 2.19% 4% 0% 0% 0% 3.58%
2025/04/08 0% 43.23% 11.71% 5.32% 3.19% 4.26% 28.82% 0% 0% 3.48%
2025/04/09 0% 44.17% 10.87% 5.44% 3.26% 3.26% 29.44% 0% 0% 3.55%
2025/04/10 34.53% 34.53% 11.48% 6.38% 3.83% 5.1% 0% 0% 0% 4.17%
2025/04/11 0% 10.06% 7.43% 3.72% 12.29% 2.97% 50.3% 10.06% 0% 2.43%
2025/04/12 0% 15.88% 10.56% 5.87% 4.69% 4.69% 31.77% 15.88% 0% 9.48%
2025/04/13 0% 14.29% 9.5% 5.28% 4.22% 4.22% 42.87% 14.29% 0% 4.26%
2025/04/14 0% 0% 16.47% 10.98% 7.32% 9.15% 24.77% 0% 0% 7.39%
2025/04/15 0% 66.17% 7.33% 6.11% 3.67% 6.11% 0% 0% 0% 4.93%
2025/04/16 30.29% 0% 4.48% 4.48% 1.12% 4.48% 30.29% 15.15% 0% 4.52%
2025/04/17 0% 0% 4.48% 4.48% 1.12% 4.48% 60.59% 15.15% 0% 4.52%
2025/04/18 75.37% 0% 5.57% 2.78% 1.39% 2.78% 0% 0% 0% 5.62%
2025/04/19 0% 33.71% 3.32% 3.32% 0.83% 2.49% 44.94% 0% 0% 6.7%
2025/04/20 15.81% 0% 1.46% 1.46% 4.54% 0.58% 0% 0% 72.74% 1.18%
2025/04/21 0% 71.72% 6.36% 5.3% 2.12% 2.12% 0% 0% 0% 4.28%
2025/04/22 60.59% 0% 19.62% 6.71% 2.24% 1.12% 0% 0% 0% 4.52%
2025/04/23 24.82% 24.82% 7.33% 5.5% 2.75% 0.92% 24.82% 0% 0% 3.7%
2025/04/24 0% 0% 22.53% 13.52% 6.76% 2.25% 30.5% 0% 0% 9.1%
2025/04/25 0% 21.86% 19.38% 9.69% 8.07% 1.61% 21.86% 0% 0% 6.52%
2025/04/26 11.74% 38.96% 5.64% 2.6% 2.6% 0.87% 0% 0% 0% 1.75%
2025/04/27 54.9% 13.73% 6.59% 3.55% 3.04% 1.01% 0% 0% 13.73% 0%
2025/04/28 20.32% 30.48% 14% 5.25% 3.75% 1.5% 20.32% 0% 0% 0%
2025/04/29 56.64% 0% 20.56% 7.32% 5.23% 3.14% 0% 0% 0% 0%
2025/04/30 44.87% 22.43% 16.28% 4.14% 4.14% 2.49% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In April 2025, uq.edu.au’s impression share fluctuated, peaking at 75.37% on April 18. Meanwhile, uts.edu.au saw a high of 74.17% on April 7. By month’s end, uq.edu.au led with 44.87%, while uts.edu.au closed at 22.43%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    See if You’re Eligible - No GP Referral Required https://consult.alternaleaf.com.au › alternative › health

    Access personalised healthcare and seamless telehealth doctor consults with Alternaleaf.

  2. 2
    Study Science At RMIT - Biotechnology & Biological Sc https://www.rmit.edu.au

    Get Expert Guidance From RMIT's Biotechnology & Biological Science Profressionals. Develop Skills & Knowledge To Advance Your Career In...

  3. 3
    Master of Biotechnology https://study.unimelb.edu.au › grad_science › specialist

    The University of Melbourne — Gain real-work experience, work with industry partners to solve biotech-related problems. Biotechnology is a key 21st-century industry with strong, growing demand for specialists.

  4. 4
    UQ Master Of Biotechnology https://study.uq.edu.au › master › biotechnology

    The University Of Queensland — Propel Your Career Forwards With The University Of Queensland. Learn More To Earn More. Reach Your Full Potential & Master Your Career With A Postgraduate Degree From...

  5. 5
    Medical Biotechnology | Science Masters At Uts https://www.uts.edu.au › biotechnology › pg

    Where Medical Innovation Happens At The Intersection Of Science, Technology & Engineering. Harness The Power Of Biological Science And Engineering To Transform...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Alternaleaf stands out by offering personalized healthcare without the need for GP referrals, emphasizing accessibility. Meanwhile, RMIT, University of Melbourne, University of Queensland, and UTS focus on advancing careers in biotechnology, highlighting industry partnerships, real-world experience, and innovation.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Sage Case study: Brand protection strategy

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.