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AUS Pharma & Biotech Research and Development - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
uq.edu.au 37.13
uts.edu.au 19.18
unimelb.edu.au 11.62
wehi.edu.au 9.97
hri.org.au 6.73
hudson.org.au 6.48
isac-net.org 2.67
medworld.com 1.67
rmit.edu.au 1.48
monash.edu 1.44
others 1.63

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, uq.edu.au dominates with a 37.13% click share. Following are uts.edu.au at 19.18% and unimelb.edu.au at 11.62%. Others collectively hold 1.63%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date uq.edu.au unimelb.edu.au uts.edu.au hudson.org.au hri.org.au wehi.edu.au isac-net.org medworld.com qut.edu.au rmit.edu.au
2025/05/01 0% 34.8% 33.19% 3.88% 4.06% 17.32% 2.6% 2.7% 0% 0%
2025/05/02 0% 0% 0% 13.75% 14.79% 51.86% 5.89% 6.14% 0% 0%
2025/05/03 37.47% 0% 39.89% 3.62% 2.2% 11.16% 1.63% 1.85% 0% 0%
2025/05/04 0% 37.06% 0% 5.97% 3.8% 17% 1.72% 1.02% 19.96% 0%
2025/05/05 37.51% 0% 36.08% 3.62% 3.51% 15.04% 1.05% 1.01% 0% 0%
2025/05/06 33.73% 20.44% 0% 4.18% 8.53% 15.78% 1.43% 0.53% 0% 12.28%
2025/05/07 39.83% 22.8% 3.19% 4.44% 3.99% 7.78% 0% 0.41% 0% 15.93%
2025/05/08 40.7% 23.84% 0% 8.86% 6.86% 13.83% 1.88% 1.6% 0% 0%
2025/05/09 31.55% 0% 34.4% 7.79% 5.62% 7.95% 1.18% 1.62% 0% 0%
2025/05/10 53.44% 0% 17.39% 5.15% 5.5% 14.9% 0.84% 1.16% 0% 0%
2025/05/11 0% 46.68% 12.44% 9.51% 10.57% 13.08% 4.48% 2.14% 0% 0%
2025/05/12 34.98% 12.12% 23.4% 7.26% 7.39% 9.38% 3.18% 1.51% 0% 0%
2025/05/13 55.98% 7.34% 7.61% 6.27% 7.13% 9.86% 3.41% 1.59% 0% 0%
2025/05/14 0% 0% 0% 16.71% 29.72% 36.7% 9.09% 5.86% 0% 0%
2025/05/15 55.58% 0% 0% 8.65% 11.53% 13.8% 6.03% 3.32% 0% 0%
2025/05/16 0% 17.09% 0% 15.35% 19.01% 19.27% 7.6% 4.27% 15.48% 0%
2025/05/17 61.46% 0% 5.29% 7.29% 8.8% 9.77% 4.73% 2.66% 0% 0%
2025/05/18 0% 30.45% 22.57% 9.04% 8.47% 8.33% 5.87% 3.3% 11.96% 0%
2025/05/19 31.43% 18.82% 38.11% 3.03% 2.02% 4.99% 0.56% 1.04% 0% 0%
2025/05/20 0% 0% 0% 25.69% 19.67% 26.35% 18.2% 10.09% 0% 0%
2025/05/21 34.51% 10.11% 29.56% 7.11% 4.88% 7.71% 3.62% 2.5% 0% 0%
2025/05/22 53.14% 21.22% 0% 5.51% 6.83% 7.74% 3.8% 1.75% 0% 0%
2025/05/23 54.61% 10.9% 21.82% 2.83% 3.03% 3.53% 2.38% 0.9% 0% 0%
2025/05/24 52.52% 27.55% 0% 5.1% 3.83% 6.85% 3.01% 1.14% 0% 0%
2025/05/25 47.91% 20.1% 2.24% 4.25% 3.27% 4.57% 2.68% 0.43% 0% 10.41%
2025/05/26 0% 18.99% 16.36% 17.63% 11.96% 17% 11.29% 3.13% 0% 0%
2025/05/27 39.26% 0% 29.64% 6.69% 6.09% 8.32% 5.28% 1.7% 0% 0%
2025/05/28 60.86% 0% 14.4% 6.33% 5.74% 5.91% 2.55% 1.09% 0% 0%
2025/05/29 0% 0% 0% 27.26% 21.67% 21.98% 11% 4.69% 0% 0%
2025/05/30 62.66% 0% 0% 8.84% 6.85% 6.84% 3.94% 1.68% 0% 0%
2025/05/31 33.87% 25.26% 24.05% 5.28% 3.7% 3.14% 2.13% 1.26% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, uq.edu.au’s PPC spend share fluctuated, peaking at 62.66% on May 30. Meanwhile, unimelb.edu.au saw a decline, ending at 25.26%. Uts.edu.au experienced a dip, closing at 24.05%. Hudson.org.au and hri.org.au had modest shares, while wehi.edu.au’s share decreased to 3.14%. Isac-net.org and medworld.com maintained low shares, finishing at 2.13% and 1.26%, respectively.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 8
2025/05/02 8
2025/05/03 9
2025/05/04 10
2025/05/05 9
2025/05/06 11
2025/05/07 10
2025/05/08 9
2025/05/09 11
2025/05/10 10
2025/05/11 9
2025/05/12 10
2025/05/13 10
2025/05/14 6
2025/05/15 7
2025/05/16 9
2025/05/17 7
2025/05/18 8
2025/05/19 8
2025/05/20 5
2025/05/21 8
2025/05/22 7
2025/05/23 8
2025/05/24 7
2025/05/25 10
2025/05/26 8
2025/05/27 8
2025/05/28 8
2025/05/29 6
2025/05/30 9
2025/05/31 9

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In May 2025, distinct advertisers fluctuated, peaking at 11 on May 6 and May 9. A notable dip to 5 occurred on May 20. The month concluded with a stable count of 9 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
uq.edu.au 6.59%
uts.edu.au 5.19%
unimelb.edu.au 1.99%
isac-net.org 0.71%
careergirls.org 0.35%
rmit.edu.au -0.57%
qut.edu.au -0.64%
monash.edu -2.26%
hri.org.au -3.48%
wehi.edu.au -6.91%

Copyright © Adthena. All rights reserved.

In the past month, uq.edu.au and uts.edu.au saw significant click share growth, with increases of 6.59% and 5.19% respectively. Conversely, wehi.edu.au experienced a notable decline of 6.91%.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date uts.edu.au uq.edu.au unimelb.edu.au hudson.org.au hri.org.au wehi.edu.au isac-net.org medworld.com rmit.edu.au monash.edu
2025/05/01 31.91% 0% 21.28% 6.38% 6.38% 23.83% 3.83% 5.11% 0% 0%
2025/05/02 0% 0% 0% 15.65% 15.65% 48.7% 5.22% 7.83% 0% 0%
2025/05/03 42.51% 28.34% 0% 5.1% 3.4% 14.17% 1.7% 2.55% 0% 0%
2025/05/04 0% 0% 31.14% 7.47% 4.98% 19.51% 1.25% 1.25% 0% 10.38%
2025/05/05 42.96% 24.55% 0% 4.42% 4.42% 19.52% 0.74% 1.47% 0% 0%
2025/05/06 0% 25.43% 16.96% 5.09% 16.79% 21.87% 1.02% 1.02% 8.48% 0%
2025/05/07 7.44% 29.77% 22.33% 6.25% 5.95% 10.42% 0% 0.89% 14.89% 0%
2025/05/08 0% 23.82% 23.82% 12.86% 10.96% 19.54% 2.86% 2.86% 0% 0%
2025/05/09 33.08% 19.85% 0% 9.53% 7.67% 10.06% 1.59% 2.38% 0% 13.23%
2025/05/10 18.71% 37.43% 0% 6.18% 12.07% 20.96% 1.12% 1.68% 0% 0%
2025/05/11 21.43% 0% 35.71% 9.43% 11.71% 13.43% 4.29% 2.57% 0% 0%
2025/05/12 29.21% 23.36% 11.68% 8.41% 9.58% 10.98% 3.5% 2.1% 0% 0%
2025/05/13 7.74% 38.7% 7.74% 9.29% 11.76% 15.17% 5.26% 2.79% 0% 0%
2025/05/14 0% 0% 0% 14.08% 34.98% 35.92% 7.98% 5.63% 0% 0%
2025/05/15 0% 40.82% 0% 11.02% 15.92% 17.96% 8.16% 4.9% 0% 0%
2025/05/16 0% 0% 10.14% 10.95% 14.6% 14.2% 5.68% 3.65% 0% 0%
2025/05/17 11.11% 44.44% 0% 9.33% 12% 12.89% 6.22% 4% 0% 0%
2025/05/18 23.81% 0% 23.81% 10% 10% 9.52% 6.67% 4.29% 0% 0%
2025/05/19 41.67% 23.81% 17.86% 4.29% 2.86% 6.9% 1.19% 1.43% 0% 0%
2025/05/20 0% 0% 0% 24.71% 21.18% 27.06% 16.47% 10.59% 0% 0%
2025/05/21 52.87% 15.11% 7.55% 6.34% 5.44% 7.25% 2.72% 2.72% 0% 0%
2025/05/22 0% 39.06% 19.53% 7.03% 9.37% 9.37% 13.28% 2.34% 0% 0%
2025/05/23 27.59% 44.15% 11.04% 3.97% 4.64% 4.64% 2.65% 1.32% 0% 0%
2025/05/24 0% 38.94% 31.15% 7.48% 6.54% 10.28% 3.74% 1.87% 0% 0%
2025/05/25 5.24% 36.69% 20.96% 6.29% 5.03% 6.29% 3.14% 0.63% 10.48% 5.24%
2025/05/26 26.53% 0% 13.27% 17.51% 12.74% 15.92% 9.55% 3.18% 0% 0%
2025/05/27 39.38% 26.26% 0% 7.88% 7.88% 9.45% 5.51% 2.36% 0% 0%
2025/05/28 16.24% 48.72% 0% 9.74% 9.42% 8.44% 3.9% 1.95% 0% 0%
2025/05/29 0% 0% 0% 29.45% 25.52% 22.58% 11.78% 5.89% 0% 0%
2025/05/30 0% 34.43% 0% 9.3% 7.92% 6.89% 4.13% 2.07% 0% 0%
2025/05/31 25.42% 25.42% 25.42% 7.63% 5.85% 4.32% 3.05% 2.29% 0% 0%

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In May 2025, uts.edu.au’s impression share fluctuated, peaking at 52.87% on May 21. uq.edu.au saw a high of 48.72% on May 28. unimelb.edu.au’s share was more stable, ending at 25.42%. Overall, the month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Masters Degree at QUT https://www.qut.edu.au

    Search Masters Program at QUT — Boost Your Performance and Gain New Skills to Support Your Career. Join QUT Postgrad. Our...

  2. 2
    Study Science At RMIT - Biotechnology & Biological Sc https://www.rmit.edu.au

    Get Expert Guidance From RMIT's Biotechnology & Biological Science Profressionals. Develop Skills & Knowledge To Advance Your Career In Biotechnology & Biological...

  3. 3
    Master of Biotechnology https://study.unimelb.edu.au › grad_science › specialist

    The University of Melbourne — Gain real-work experience, work with industry partners to solve biotech-related problems. Biotechnology is a key 21st-century industry with strong, growing demand for specialists.

  4. 4
    UQ Master Of Biotechnology | The University Of Queensland https://study.uq.edu.au › master › biotechnology

    Propel Your Career Forwards With The University Of Queensland. Learn More To Earn More. Reach Your Full Potential & Master Your Career With A Postgraduate Degree From...

  5. 5
    Medical Biotechnology https://www.uts.edu.au

    Science Masters At Uts — Where Medical Innovation Happens At The Intersection Of Science, Technology & Engineering. Harness The Power Of Biological Science And...

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In the competitive landscape of Google’s PPC, top-performing ads reveal a compelling narrative. QUT entices with career-boosting skills, while RMIT offers expert guidance in biotechnology. The University of Melbourne emphasizes real-world experience, UQ promises career advancement, and UTS highlights innovation at science’s intersection.

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