Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 77.5057694518 |
| 22.4942305482 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 12 |
| 88 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lilly.com | 40.38 |
| regeneron.com | 5.59 |
| abbvie.com | 4.83 |
| gsk.com | 4.21 |
| ro.co | 3.95 |
| merck.com | 3.14 |
| roche.com | 2.49 |
| ziphealth.co | 2.14 |
| ubrelvyhcp.com | 2.04 |
| novonordisk-us.com | 2.01 |
| others | 29.22 |
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In the PPC landscape, lilly.com dominates with 40.38% click share, while ‘others’ collectively hold 29.22%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lilly.com | ro.co | novonordisk-us.com | ziphealth.co | pfizerforall.com | scemblix.com | ubrelvyhcp.com | evenity.com | hims.com | regeneron.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 37.23% | 9.48% | 2.2% | 4.53% | 3.85% | 1.04% | 0.17% | 4.07% | 2.39% | 1.38% |
| 2026/08/02 | 44.92% | 5.16% | 0.92% | 2.3% | 3.45% | 1.27% | 0.52% | 4% | 1.91% | 1.14% |
| 2026/08/03 | 36.78% | 6.02% | 4.04% | 1.9% | 5.31% | 1.29% | 0.59% | 4.96% | 1.36% | 1.92% |
| 2026/08/04 | 35.16% | 9.07% | 3.54% | 2.61% | 4.46% | 1.38% | 0.22% | 2.96% | 2.29% | 1.12% |
| 2026/08/05 | 37.55% | 6.28% | 2.9% | 1.97% | 5.4% | 1.73% | 2.03% | 1.27% | 1.39% | 0.78% |
| 2026/08/06 | 41.59% | 7.12% | 4% | 2.32% | 1.42% | 1.59% | 2.15% | 4.18% | 1.1% | 0.74% |
| 2026/08/07 | 41.31% | 7.16% | 1.49% | 1.72% | 4.92% | 2.11% | 2.02% | 2.06% | 0.94% | 1.52% |
| 2026/08/08 | 42.82% | 7.3% | 5.83% | 1.71% | 1.98% | 1.88% | 1.83% | 1.96% | 1.49% | 0.62% |
| 2026/08/09 | 45.13% | 2.54% | 5.56% | 0.43% | 0.56% | 2.08% | 2.01% | 4.59% | 0.04% | 2.4% |
| 2026/08/10 | 40.05% | 5.8% | 4.23% | 1.65% | 3.07% | 1.68% | 1.31% | 5.2% | 0.06% | 2.52% |
| 2026/08/11 | 37.01% | 5.39% | 3.99% | 3.22% | 2.04% | 1.89% | 2.89% | 2.94% | 1.88% | 1.88% |
| 2026/08/12 | 34.16% | 6.4% | 4.13% | 2.77% | 3.87% | 1.65% | 2.34% | 4.58% | 2.04% | 0.97% |
| 2026/08/13 | 32.89% | 6.38% | 4.98% | 4.22% | 3.87% | 1.52% | 3.48% | 5.22% | 2.53% | 1.69% |
| 2026/08/14 | 34.69% | 5.6% | 4.95% | 3.47% | 2.66% | 1.92% | 3.53% | 2.62% | 1.46% | 1.78% |
| 2026/08/15 | 36.64% | 7.64% | 3.08% | 3.45% | 2.61% | 1.68% | 2.28% | 5.06% | 1.58% | 1.42% |
| 2026/08/16 | 39.43% | 7.42% | 1.05% | 3.76% | 1.4% | 1.91% | 2.63% | 2.56% | 2.06% | 1.76% |
| 2026/08/17 | 41.83% | 6.77% | 1.56% | 2.16% | 1.2% | 1.59% | 3.42% | 3.43% | 1.66% | 3.22% |
| 2026/08/18 | 40.43% | 6.48% | 1.15% | 3.49% | 1.22% | 2.09% | 3.24% | 3.76% | 2.75% | 1.68% |
| 2026/08/19 | 37.87% | 11.69% | 1.26% | 2.85% | 1.34% | 2.08% | 1.65% | 4% | 1.36% | 1.52% |
| 2026/08/20 | 36.71% | 6.9% | 3.47% | 3.25% | 1.55% | 1.71% | 2.31% | 5.03% | 3.54% | 1.94% |
| 2026/08/21 | 37.29% | 8.4% | 3.47% | 4.7% | 2.24% | 1.2% | 2.01% | 3.78% | 0.65% | 1.03% |
| 2026/08/22 | 40.09% | 5.84% | 3.96% | 3.69% | 2.59% | 1.1% | 2.66% | 2.88% | 2.21% | 1.42% |
| 2026/08/23 | 39.43% | 7.48% | 2.96% | 1.96% | 2.8% | 1.89% | 2.01% | 2.91% | 1.3% | 2.7% |
| 2026/08/24 | 40.65% | 6.66% | 2.86% | 3.32% | 2.45% | 1.82% | 1.91% | 2.08% | 0.89% | 2.4% |
| 2026/08/25 | 39.04% | 8.62% | 4.22% | 2.52% | 2.11% | 1.56% | 2.6% | 1.67% | 0.63% | 1.08% |
| 2026/08/26 | 40.42% | 9.22% | 4.13% | 2.45% | 2.24% | 1.24% | 1.58% | 1.91% | 1.39% | 1.08% |
| 2026/08/27 | 41.41% | 7.68% | 4.65% | 2.21% | 2.76% | 1.39% | 2.4% | 2.04% | 0.72% | 1.47% |
| 2026/08/28 | 40.78% | 7.93% | 5.26% | 2.13% | 3.22% | 1.4% | 2.14% | 1.95% | 0.99% | 0.99% |
| 2026/08/29 | 41.34% | 4.7% | 5.3% | 1.44% | 2.38% | 2.11% | 2.35% | 1.33% | 0.92% | 1.48% |
| 2026/08/30 | 43.2% | 5.77% | 4.97% | 2.11% | 1.92% | 1.77% | 1.99% | 1.13% | 0.84% | 0.68% |
| 2026/08/31 | 43.43% | 4.56% | 3.96% | 3.57% | 2.35% | 1.98% | 1.79% | 1.69% | 1.13% | 0.51% |
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Lilly.com led August with fluctuating spend, peaking at 45.13% on the 9th. Ro.co saw a notable dip mid-month, while Novo Nordisk’s share remained steady. By month’s end, Lilly.com maintained dominance at 43.43%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 454 |
| 2026/08/02 | 461 |
| 2026/08/03 | 463 |
| 2026/08/04 | 477 |
| 2026/08/05 | 400 |
| 2026/08/06 | 390 |
| 2026/08/07 | 375 |
| 2026/08/08 | 360 |
| 2026/08/09 | 363 |
| 2026/08/10 | 387 |
| 2026/08/11 | 402 |
| 2026/08/12 | 410 |
| 2026/08/13 | 398 |
| 2026/08/14 | 381 |
| 2026/08/15 | 378 |
| 2026/08/16 | 374 |
| 2026/08/17 | 380 |
| 2026/08/18 | 379 |
| 2026/08/19 | 358 |
| 2026/08/20 | 369 |
| 2026/08/21 | 375 |
| 2026/08/22 | 366 |
| 2026/08/23 | 356 |
| 2026/08/24 | 359 |
| 2026/08/25 | 356 |
| 2026/08/26 | 359 |
| 2026/08/27 | 352 |
| 2026/08/28 | 359 |
| 2026/08/29 | 358 |
| 2026/08/30 | 367 |
| 2026/08/31 | 365 |
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August began with 454 advertisers, peaking at 477 on the 4th. A decline followed, reaching 352 on the 27th. The month concluded with 365 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Lilly.com and GSK.com surged in click share, gaining 1.34 and 1.11, respectively. Meanwhile, MedChemExpress.com and Regeneron.com faced declines, dropping by 0.9 and 0.83.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | lilly.com | ro.co | ziphealth.co | ubrelvyhcp.com | merck.com | novonordisk-us.com | abbvie.com | pfizerforall.com | regeneron.com | zavzpret.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 23.43% | 12.46% | 5.41% | 0.31% | 2.02% | 1.43% | 3.7% | 3.35% | 2.4% | 2.21% |
| 2026/08/02 | 28.36% | 6.81% | 3.3% | 0.94% | 2.5% | 0.62% | 3.59% | 3.36% | 1.78% | 1.36% |
| 2026/08/03 | 23.63% | 9.12% | 2.44% | 1.05% | 3.93% | 2.99% | 0.15% | 4.71% | 3.21% | 1.13% |
| 2026/08/04 | 22.76% | 10.6% | 2.98% | 0.41% | 2.63% | 2.71% | 3.18% | 4.19% | 1.68% | 1.28% |
| 2026/08/05 | 23.39% | 7.53% | 2.63% | 3.7% | 3.89% | 2.33% | 2.09% | 4.37% | 1.22% | 1.92% |
| 2026/08/06 | 26.94% | 9.45% | 2.88% | 3.99% | 3.46% | 3.24% | 1.25% | 1.54% | 1.16% | 2.08% |
| 2026/08/07 | 26.32% | 8.91% | 2.27% | 3.76% | 0.96% | 1.2% | 2.83% | 3.75% | 2.01% | 3.01% |
| 2026/08/08 | 29% | 9.53% | 1.92% | 3.36% | 2.46% | 4.69% | 3.5% | 1.78% | 0.86% | 2.82% |
| 2026/08/09 | 30.39% | 2.98% | 0.48% | 3.71% | 2.51% | 4.72% | 4.06% | 0.58% | 3.73% | 2.77% |
| 2026/08/10 | 26.45% | 7.44% | 2.21% | 2.33% | 2.31% | 3.4% | 0.02% | 2.89% | 4.19% | 1.88% |
| 2026/08/11 | 23.29% | 6.24% | 3.58% | 4.89% | 1.27% | 3.02% | 1.18% | 1.82% | 2.96% | 2.18% |
| 2026/08/12 | 22.71% | 7.64% | 3.02% | 4.29% | 1.21% | 3.01% | 1.78% | 3.22% | 1.69% | 3.27% |
| 2026/08/13 | 20.87% | 7.9% | 4.9% | 6.05% | 1.96% | 3.72% | 1.63% | 3.2% | 2.6% | 2.5% |
| 2026/08/14 | 21.67% | 6.5% | 3.68% | 5.92% | 1.71% | 3.98% | 0.64% | 2.07% | 2.61% | 2.91% |
| 2026/08/15 | 24.04% | 9.36% | 3.67% | 3.92% | 1.34% | 2.45% | 3.47% | 2.08% | 2.45% | 4.21% |
| 2026/08/16 | 25.94% | 8.57% | 3.99% | 4.4% | 1.8% | 1.02% | 2.39% | 1.43% | 2.74% | 3.92% |
| 2026/08/17 | 26.7% | 7.98% | 2.35% | 5.9% | 2.06% | 1.56% | 2.93% | 0.99% | 5.18% | 2.78% |
| 2026/08/18 | 26.14% | 7.49% | 3.95% | 5.84% | 2.78% | 1.19% | 1.37% | 1.15% | 2.65% | 1.63% |
| 2026/08/19 | 24.61% | 14.29% | 3.15% | 2.96% | 1.65% | 1.28% | 2.93% | 1.3% | 2.22% | 2.08% |
| 2026/08/20 | 24.26% | 8.44% | 3.73% | 4.27% | 2.47% | 2.67% | 2.48% | 1.37% | 3.12% | 2.26% |
| 2026/08/21 | 24.76% | 10.67% | 5.37% | 3.74% | 2.08% | 2.72% | 1.89% | 1.87% | 1.44% | 0.75% |
| 2026/08/22 | 27.16% | 6.41% | 4.12% | 4.79% | 2.17% | 3.15% | 3.71% | 2.23% | 1.99% | 0.97% |
| 2026/08/23 | 26.98% | 9.2% | 2.19% | 3.65% | 2.1% | 2.13% | 3.08% | 2.13% | 4.23% | 1.27% |
| 2026/08/24 | 26.95% | 8.29% | 3.82% | 3.61% | 2% | 2.1% | 1.3% | 2.24% | 3.83% | 0.77% |
| 2026/08/25 | 25.13% | 10.56% | 2.74% | 4.62% | 1.66% | 3.06% | 2.31% | 1.75% | 1.71% | 1.26% |
| 2026/08/26 | 26.7% | 11.24% | 2.73% | 2.94% | 2.25% | 3.07% | 2.36% | 1.81% | 1.68% | 1.84% |
| 2026/08/27 | 28.29% | 10.15% | 2.53% | 4.31% | 2.1% | 3.47% | 2.67% | 2.23% | 2.2% | 0.75% |
| 2026/08/28 | 27.29% | 10.48% | 2.42% | 3.99% | 1.82% | 4.28% | 1.28% | 2.71% | 1.37% | 1.91% |
| 2026/08/29 | 26.88% | 5.79% | 1.59% | 4.18% | 2.34% | 4.05% | 4.46% | 1.9% | 2.19% | 1.52% |
| 2026/08/30 | 28.77% | 6.78% | 2.36% | 3.57% | 2.56% | 3.78% | 2.52% | 1.49% | 0.95% | 1.11% |
| 2026/08/31 | 28.04% | 5.99% | 4.11% | 3.43% | 2.9% | 2.88% | 2.65% | 1.96% | 0.85% | 0.46% |
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In August 2026, lilly.com led with fluctuating impressions, peaking at 30.39% on the 9th. Ro.co saw a dip, ending at 5.99%. Ziphealth.co’s share was minimal, closing at 4.11%. Ubrelyhcp.com and merck.com had modest gains, while novonordisk-us.com and abbvie.com showed varied trends. Pfizerforall.com and regeneron.com maintained steady shares, with zavzpret.com declining to 0.46% by month’s end.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of pharmaceuticals, GoodRx entices with affordable Wegovy prescriptions, while Lilly emphasizes its health-centric mission. Novo Nordisk simplifies GLP-1 treatment access, and Pfizer centralizes resources for comprehensive care. Eli Lilly’s Zepbound highlights cost-effective GLP-1 access.
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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Pharma & Biotech Research and Development August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Pharma & Biotech Research and Development August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Pharma & Biotech Research and Development August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Pharma & Biotech Research and Development August 2026 Report aggregates data from across both device types and Google Shopping.
The US Pharma & Biotech Research and Development August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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