US Pharma & Biotech Research and Development - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 69.8084046411
30.1915953589
69%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 28.7
regeneron.com 10.94
gsk.com 6.47
ro.co 4.17
pfizerforall.com 3.8
abbvie.com 3.65
merck.com 3.53
sequencing.com 2.64
ziphealth.co 1.87
evenity.com 1.56
others 32.67
  • lilly.com - 28.7%
  • regeneron.com - 10.94%
  • gsk.com - 6.47%
  • ro.co - 4.17%
  • pfizerforall.com - 3.8%
  • abbvie.com - 3.65%
  • merck.com - 3.53%
  • sequencing.com - 2.64%
  • ziphealth.co - 1.87%
  • evenity.com - 1.56%
  • others - 32.67%

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In the PPC landscape, Lilly.com leads with 28.7% click share, closely followed by Regeneron.com at 10.94%. GSK.com captures 6.47%, while ‘others’ collectively hold a significant 32.67%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com pfizerforall.com ro.co evenity.com regeneron.com scemblix.com gsk.com ziphealth.co merck.com hims.com
2026/06/01 22.81% 6.41% 10.56% 2.92% 1.97% 1.42% 1.32% 4.14% 0.8% 1.34%
2026/06/02 27.37% 5.45% 8.71% 2.35% 4% 3.29% 1.48% 4.32% 1.34% 2.05%
2026/06/03 21.32% 7.12% 7.65% 3.08% 1.67% 3.6% 1.34% 5.78% 1.78% 2.12%
2026/06/04 27.59% 6.35% 8.79% 2.46% 2.67% 3.23% 1.51% 2.47% 1.74% 1.72%
2026/06/05 30.62% 5.67% 6.87% 2.4% 2.7% 2.73% 1.38% 2.81% 1.3% 2.24%
2026/06/06 31.58% 4.34% 10.22% 2.28% 1.84% 2.55% 1.24% 3.47% 1.28% 3.16%
2026/06/07 32.05% 6.09% 6.1% 1.23% 1.98% 3.28% 1.56% 2.68% 2.14% 1.13%
2026/06/08 36.07% 6.31% 6.37% 2.25% 1.67% 2.53% 1.48% 2.01% 1.48% 1.46%
2026/06/09 32.84% 6.19% 6.25% 2.79% 1.15% 2.52% 1.36% 5.15% 1.75% 1.32%
2026/06/10 29.2% 5.52% 8.32% 2.75% 2.52% 2.69% 1.13% 2.68% 1.68% 2.5%
2026/06/11 30.75% 5.28% 9.18% 2% 2.45% 1.8% 1.21% 3.92% 1.33% 4.02%
2026/06/12 28.85% 5.47% 8.77% 2.75% 1.51% 2.5% 1.14% 3.9% 0.96% 4.26%
2026/06/13 34.84% 6.43% 5.84% 2.94% 1.7% 2.74% 1.5% 2.94% 1.79% 1.49%
2026/06/14 31.24% 6.39% 8.11% 2.96% 2.58% 3.62% 1.74% 2.21% 1.7% 1.4%
2026/06/15 33.36% 6.29% 5.51% 1.68% 1.25% 2.68% 1.67% 5.49% 1.88% 1.72%
2026/06/16 28.34% 6.33% 6.47% 2.85% 1.61% 3.56% 1.59% 3.51% 0.9% 1.96%
2026/06/17 32.72% 5.91% 10.63% 3.12% 0.07% 1.72% 1.32% 4.72% 1.59% 1.55%
2026/06/18 27.26% 6.12% 9.63% 2.54% 0.63% 2.5% 1.36% 5.05% 1.51% 2.03%
2026/06/19 23.13% 5.42% 8.2% 3.3% 1.54% 3.14% 1.47% 6.18% 1.15% 2.25%
2026/06/20 33.97% 6.73% 6.9% 3.73% 0.02% 3.63% 1.62% 0% 2.16% 0.21%
2026/06/21 33.3% 6.55% 6.55% 2.54% 3.74% 3.61% 1.48% 0% 2.06% 0.31%
2026/06/22 37.62% 7.31% 3.11% 3.17% 2.33% 2.44% 1.58% 0% 1.22% 0.21%
2026/06/23 39.47% 7.05% 4.63% 2.77% 1.59% 3.64% 1.4% 0% 1.25% 0.35%
2026/06/24 37.4% 7.13% 5.37% 1.6% 1.86% 2.37% 1.79% 0% 1.85% 0.05%
2026/06/25 35.63% 6.64% 7.93% 4.01% 2.32% 3.14% 1.62% 0.01% 1.62% 0.12%
2026/06/26 31.74% 8.5% 4.97% 3.16% 4.36% 3.95% 2.05% 0.15% 0.64% 0.04%
2026/06/27 32.92% 6.86% 7.34% 2.78% 2.24% 3.8% 1.58% 0% 1.8% 0.64%
2026/06/28 33.29% 7.37% 3.66% 4.63% 3.97% 3.9% 1.75% 0% 2.02% 0.02%
2026/06/29 34.27% 8.19% 3.97% 1.43% 4.5% 3.25% 2.03% 0.14% 1.46% 0.02%
2026/06/30 33.89% 8.72% 5.91% 4.95% 1.96% 1.95% 1.72% 1.69% 1.11% 0.89%
  • lilly.com
  • pfizerforall.com
  • ro.co
  • evenity.com
  • regeneron.com
  • scemblix.com
  • gsk.com
  • ziphealth.co
  • merck.com
  • hims.com

Copyright © Adthena. All rights reserved.

In June 2026, lilly.com led with a peak spend share of 39.47% on the 23rd. Pfizerforall.com saw a steady rise, ending at 8.72%. Ro.co fluctuated, closing at 5.91%. Evenity.com and regeneron.com had modest gains, while scemblix.com and gsk.com maintained stability. Ziphealth.co and hims.com experienced significant drops mid-month.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 499
2026/06/02 501
2026/06/03 472
2026/06/04 505
2026/06/05 516
2026/06/06 489
2026/06/07 494
2026/06/08 491
2026/06/09 481
2026/06/10 480
2026/06/11 489
2026/06/12 471
2026/06/13 469
2026/06/14 467
2026/06/15 475
2026/06/16 479
2026/06/17 476
2026/06/18 477
2026/06/19 484
2026/06/20 466
2026/06/21 461
2026/06/22 478
2026/06/23 462
2026/06/24 460
2026/06/25 460
2026/06/26 453
2026/06/27 455
2026/06/28 444
2026/06/29 460
2026/06/30 448

Copyright © Adthena. All rights reserved.

June began with 499 advertisers, peaking at 516 on the 5th. A gradual decline followed, ending at 448 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 2.14%
regeneron.com 1.19%
gsk.com 0.81%
freestyle.abbott 0.66%
forbes.com 0.61%
ro.co -0.84%
rugiet.com -0.85%
abbvie.com -1.26%
ziphealth.co -1.46%
zoetispetcare.com -2.05%

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Lilly.com surged with a 2.14% click share increase, while Zoetispetcare.com dropped by 2.05%. Regeneron.com and GSK.com also saw positive gains, contrasting with declines from Ziphealth.co and Abbvie.com.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com pfizerforall.com ro.co freestyle.abbott regeneron.com gsk.com merck.com ziphealth.co rugiet.com abbvie.com
2026/06/01 12.88% 5.71% 13.41% 2.04% 3.92% 1.75% 1.34% 3.97% 2.7% 1.77%
2026/06/02 15.23% 5.1% 11.34% 0.46% 6.99% 2.11% 2.15% 4.67% 2.71% 1.68%
2026/06/03 12.61% 6.18% 10.36% 2.43% 3.44% 1.83% 2.63% 6.26% 2.29% 1.42%
2026/06/04 16.14% 5.94% 11.19% 1.6% 4.16% 2.07% 2.73% 2.28% 3.39% 2.13%
2026/06/05 17.42% 5% 8.86% 2.33% 4.46% 1.92% 2.18% 3.21% 2.63% 1.4%
2026/06/06 17.41% 3.98% 14.77% 1.44% 2.91% 1.73% 2.13% 3.76% 3.14% 1.58%
2026/06/07 17.38% 5.53% 8.37% 1.4% 2.96% 2.16% 3.31% 2.93% 1.58% 5.82%
2026/06/08 20.53% 6.24% 8.37% 1.01% 2.57% 2.19% 2.56% 2.35% 3.14% 1.88%
2026/06/09 18.62% 5.62% 9.18% 1.2% 2.4% 1.92% 2.76% 5.91% 2.81% 1.68%
2026/06/10 16.66% 4.76% 10.31% 1% 4.26% 1.56% 2.79% 2.52% 3.74% 2.22%
2026/06/11 18.39% 4.46% 11.84% 0.79% 4.68% 1.61% 2.24% 4.26% 3.07% 1.35%
2026/06/12 16.78% 4.6% 10.66% 0.82% 2.58% 1.62% 1.82% 4.27% 3.57% 1.33%
2026/06/13 19.55% 5.95% 8.24% 2.26% 2.87% 2.13% 3.16% 3.33% 1.96% 4.33%
2026/06/14 17.74% 5.56% 10.04% 1.52% 4.31% 2.39% 2.85% 2.4% 2.08% 3.29%
2026/06/15 18.53% 5.4% 7.33% 1.82% 2.66% 2.44% 3.25% 6.5% 2.44% 1%
2026/06/16 15.71% 5.18% 8.49% 1.44% 2.42% 2.2% 1.47% 3.97% 2.08% 1.39%
2026/06/17 17.5% 4.75% 14.39% 2.29% 0.1% 1.83% 2.46% 5.06% 2.81% 1.62%
2026/06/18 14.54% 5.13% 11.5% 1.93% 1.37% 1.85% 2.54% 5.16% 3.43% 0.5%
2026/06/19 12.24% 4.59% 10.37% 2.3% 2.73% 1.94% 1.93% 6.24% 3.71% 2.48%
2026/06/20 19.01% 5.75% 10.75% 1.2% 0.03% 2.23% 3.53% 0% 0.8% 4.45%
2026/06/21 17.84% 5.4% 9.94% 2.79% 6.12% 2.04% 3.19% 0% 0.32% 3.2%
2026/06/22 20.37% 6.59% 4.47% 4.81% 4.44% 2.33% 2.35% 0% 0.54% 0.07%
2026/06/23 22.11% 6.51% 7.76% 7.2% 2.39% 2.06% 2.23% 0% 0.17% 1.97%
2026/06/24 22.07% 6.31% 8.29% 0.54% 3.2% 2.62% 3.23% 0% 0.35% 0.59%
2026/06/25 20.63% 5.95% 13.41% 0.92% 4.31% 2.38% 3% 0.02% 0.34% 0.05%
2026/06/26 20.17% 8.02% 6.9% 2.57% 7.95% 2.98% 1.35% 0.21% 0.43% 0.13%
2026/06/27 19.45% 5.97% 11.57% 2.69% 3.49% 2.24% 3.22% 0% 0.35% 1.63%
2026/06/28 20.19% 6.68% 5.22% 4.21% 6.87% 2.58% 4.12% 0% 1.29% 2.98%
2026/06/29 19.52% 7.25% 5.56% 5.15% 7.79% 2.81% 2.49% 0.19% 0.75% 0.6%
2026/06/30 20.39% 8.16% 7.62% 4.03% 3.38% 2.46% 2.08% 2.01% 1.81% 1.19%
  • lilly.com
  • pfizerforall.com
  • ro.co
  • freestyle.abbott
  • regeneron.com
  • gsk.com
  • merck.com
  • ziphealth.co
  • rugiet.com
  • abbvie.com

Copyright © Adthena. All rights reserved.

In June 2026, lilly.com led with a steady rise, peaking at 22.11% on June 23. Pfizerforall.com saw a gradual increase, ending at 8.16%. Ro.co fluctuated, closing at 7.62%. Freestyle.abbott spiked mid-month, finishing at 4.03%. Regeneron.com had a volatile month, ending at 3.38%. Gsk.com maintained stability, closing at 2.46%. Merck.com showed consistent growth, peaking at 4.12% on June 28. Ziphealth.co experienced a sharp decline, ending at 2.01%. Rugiet.com had a dip mid-month, closing at 1.81%. Abbvie.com fluctuated, finishing at 1.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    FreeStyle Libre 3 Plus Sensor | Guided Support and Resources https://www.freestyle.abbott

    The FreeStyle Libre 3 Plus Sensor gives you accurate glucose readings anytime.

  2. 2
    Get Wegovy Online - Unlimited Care For $39/mo https://www.goodrx.com/

    FDA approved Wegovy prescriptions starting as low as $149/mo plus $39/mo subscription.

  3. 3
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  4. 4
    PfizerForAll™ - Resources In One Place https://www.pfizerforall.com/

    Welcome to PfizerForAll. Answers and Care, All In One Place. Pfizer Has Your Back with Answers...

  5. 5
    Eli Lilly's Zepbound - Lowest Price, Guaranteed https://www.ro.co/zepbound/vials

    Ongoing reqd membership & med cost vary. See Rx warning.

Copyright © Adthena. All rights reserved.

In the competitive world of pharmaceuticals, Abbott’s FreeStyle Libre 3 Plus Sensor ad highlights precision in glucose monitoring. GoodRx offers affordability with Wegovy prescriptions, while Lilly’s Foundayo emphasizes FDA approval. PfizerForAll centralizes resources, and Ro.co guarantees the lowest price for Zepbound.

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