US Pharma & Biotech Research and Development - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.0801426526
64.9198573474
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 28.84
abbvie.com 10.13
gsk.com 7.15
pfizerforall.com 6.43
bms.com 4.55
sequencing.com 3.38
joinfridays.com 3.25
ro.co 2.96
regeneron.com 2.6
merck.com 2.03
others 28.68
  • lilly.com - 28.84%
  • abbvie.com - 10.13%
  • gsk.com - 7.15%
  • pfizerforall.com - 6.43%
  • bms.com - 4.55%
  • sequencing.com - 3.38%
  • joinfridays.com - 3.25%
  • ro.co - 2.96%
  • regeneron.com - 2.6%
  • merck.com - 2.03%
  • others - 28.68%

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In the PPC landscape, lilly.com leads with 28.84% click share, closely followed by ‘others’ at 28.68%. Abbvie.com holds 10.13%, while gsk.com captures 7.15%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date pfizerforall.com lilly.com ro.co joinfridays.com tecvayli.com abbvie.com evenity.com myriad.com wegovy.com gsk.com
2026/03/01 18.13% 31.24% 0.17% 0.93% 2.12% 4.16% 1.94% 3.12% 0.11% 2.25%
2026/03/02 21.15% 19.29% 1.26% 0% 1.69% 2.86% 1.77% 3.75% 0.12% 1.63%
2026/03/03 15.89% 37.08% 0.8% 0.02% 1.36% 0.08% 1.38% 3.03% 0.1% 1.28%
2026/03/04 18.61% 34.3% 1.86% 0.31% 1.88% 2.21% 2.11% 2.16% 1.89% 0.72%
2026/03/05 13.08% 36.37% 1.02% 0.6% 2.32% 1.81% 1.23% 2.99% 0.19% 1.84%
2026/03/06 17.78% 30.68% 4.88% 0.09% 2.22% 2.04% 0.37% 2.52% 1.86% 1.64%
2026/03/07 18.12% 22.73% 3.87% 5.07% 2.87% 4.32% 0.5% 1.65% 1.79% 1.87%
2026/03/08 19.63% 24.56% 4.01% 0.13% 3.04% 2.1% 2.27% 1.78% 2.19% 2.42%
2026/03/09 19.22% 22.53% 5.53% 6.92% 2.77% 1.09% 1.26% 2.19% 1.66% 1.15%
2026/03/10 17.48% 17.83% 6.03% 4.33% 1.09% 1% 1.02% 1.88% 8.44% 1.19%
2026/03/11 19.56% 28.19% 0.66% 2.02% 1.25% 1.93% 1.57% 1.49% 2.33% 1.58%
2026/03/12 15.17% 27.55% 2.64% 2.12% 1.68% 2.83% 1.71% 1.19% 4.42% 1.22%
2026/03/13 13.83% 32.32% 7.98% 3.63% 1.15% 1.35% 1.4% 0.89% 2.44% 0.72%
2026/03/14 14.36% 27.28% 8.28% 6.43% 2.33% 1.35% 1.77% 0.96% 2.98% 1.88%
2026/03/15 12.07% 26.63% 6.04% 6.63% 2.12% 3.5% 1.72% 0.94% 1.43% 1.19%
2026/03/16 12.61% 22.38% 12.24% 2.2% 1.52% 1.94% 1.71% 1.81% 1.78% 1.11%
2026/03/17 12.9% 19.87% 8.68% 8.49% 1.22% 2.02% 1.65% 1.35% 0.11% 1.57%
2026/03/18 9.97% 24.86% 10.64% 5.48% 1.42% 1.99% 2.38% 0.53% 2.67% 1.63%
2026/03/19 12.04% 25.56% 11.03% 6.26% 1.99% 2.45% 1.37% 0.87% 2.65% 1.15%
2026/03/20 12.62% 26.86% 9.15% 6.2% 1.72% 1.69% 1.8% 0.79% 0.06% 1.17%
2026/03/21 12.03% 30.22% 7.4% 3.92% 1.12% 5.79% 1.48% 0.95% 2.7% 1.62%
2026/03/22 12.21% 29.97% 5.78% 7.62% 1.52% 5.68% 0.62% 0.91% 1.14% 1.65%
2026/03/23 15.15% 25.75% 4.16% 2.56% 2.25% 2.65% 2.07% 1.2% 1.44% 2.15%
2026/03/24 16.48% 27.05% 7.13% 2.88% 3.11% 1.43% 1.97% 1.21% 1.79% 0.86%
2026/03/25 10.8% 25.96% 9.91% 3.86% 1.48% 1.21% 1.46% 0.23% 4.23% 1.2%
2026/03/26 15.18% 28.19% 7.81% 4.42% 1.51% 1.46% 2.57% 0.19% 1.81% 1.65%
2026/03/27 12.34% 25.68% 10.88% 3.42% 2.64% 2.66% 3.19% 0.58% 2.33% 1.34%
2026/03/28 10.8% 31.09% 8.88% 6.03% 2.73% 2.8% 0.6% 0.22% 0.01% 1.23%
2026/03/29 19.19% 9.79% 10.6% 4.85% 3.25% 8.92% 1.34% 0.99% 1.8% 2.76%
2026/03/30 22.18% 12.81% 12% 1.89% 3.53% 2.92% 1.86% 0.76% 0.01% 0.78%
2026/03/31 19.98% 19.72% 10.98% 6.32% 2.52% 2.15% 1.49% 1.41% 1.37% 0.76%
  • pfizerforall.com
  • lilly.com
  • ro.co
  • joinfridays.com
  • tecvayli.com
  • abbvie.com
  • evenity.com
  • myriad.com
  • wegovy.com
  • gsk.com

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Pfizerforall.com saw fluctuating trends, ending March strong at 19.98%. Lilly.com led early, peaking at 37.08%, but dipped to 19.72%. Ro.co’s steady rise concluded at 10.98%. Joinfridays.com and others showed varied patterns.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 441
2026/03/02 443
2026/03/03 437
2026/03/04 437
2026/03/05 440
2026/03/06 450
2026/03/07 453
2026/03/08 446
2026/03/09 457
2026/03/10 455
2026/03/11 459
2026/03/12 450
2026/03/13 450
2026/03/14 443
2026/03/15 452
2026/03/16 459
2026/03/17 465
2026/03/18 468
2026/03/19 467
2026/03/20 466
2026/03/21 460
2026/03/22 458
2026/03/23 472
2026/03/24 449
2026/03/25 456
2026/03/26 430
2026/03/27 442
2026/03/28 429
2026/03/29 411
2026/03/30 427
2026/03/31 412

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March began with 441 advertisers, peaking at 472 mid-month. A decline followed, ending at 412.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abbvie.com 3.73%
novonordisk-us.com 1.59%
ro.co 1.49%
joinfridays.com 0.97%
merck.com 0.93%
avancecro.com -0.5%
bms.com -0.59%
myriad.com -0.71%
pfizerforall.com -0.98%
lilly.com -3.72%

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Abbvie.com surged with a 3.73% click share increase, while lilly.com faced a 3.72% decline. Ro.co and novonordisk-us.com also saw positive growth, contrasting with declines for pfizerforall.com and myriad.com.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ro.co pfizerforall.com lilly.com joinfridays.com abbvie.com bms.com merck.com myriad.com gsk.com sequencing.com
2026/03/01 0.12% 14.1% 20.81% 0.32% 6.03% 1.2% 1.31% 4.34% 4.17% 2.36%
2026/03/02 0.98% 15.98% 12.54% 0% 3.88% 2.07% 1.47% 4.53% 2.96% 2.46%
2026/03/03 1.69% 11.99% 24.91% 0.04% 0.08% 4.35% 1.97% 4.12% 2.67% 1.81%
2026/03/04 4.24% 15.19% 24.35% 1.48% 3.43% 1.82% 0.35% 3.39% 1.48% 1.85%
2026/03/05 1.19% 10.01% 24.98% 1.53% 2.62% 4.28% 1.57% 4.06% 3.37% 2.64%
2026/03/06 4.25% 13.81% 20.87% 0.18% 3.25% 2.3% 0.63% 3.64% 3.17% 2.29%
2026/03/07 6.8% 14.23% 15.66% 3.86% 6.37% 2.84% 0.91% 2.57% 3.84% 1.48%
2026/03/08 4.52% 14.66% 16.41% 0.38% 3.01% 1.94% 1.51% 2.47% 3.96% 1.55%
2026/03/09 5.36% 15.42% 15.89% 3.63% 1.85% 2.55% 3.82% 3.14% 2.34% 1.78%
2026/03/10 7.23% 13.24% 12.08% 4.32% 1.47% 1.03% 1.64% 2.54% 2.22% 1.65%
2026/03/11 0.74% 14.86% 18.3% 2.77% 2.71% 3.18% 4.24% 2.05% 2.73% 0.94%
2026/03/12 2.3% 11.9% 18.67% 0.88% 4.27% 2.45% 3.08% 1.57% 2.25% 2.17%
2026/03/13 10.55% 11.26% 23.74% 1.93% 2.25% 1.06% 1.41% 1.45% 1.62% 1.87%
2026/03/14 10.81% 11.63% 19.8% 2.99% 2.24% 1.04% 0.66% 1.47% 3.82% 2.96%
2026/03/15 6.86% 9.98% 18.94% 3.09% 5.28% 2.75% 1.36% 1.24% 2.53% 2.12%
2026/03/16 12.95% 9.47% 14.7% 1.14% 2.9% 1.03% 2.78% 2.4% 1.9% 1.77%
2026/03/17 9.6% 9.58% 12.84% 3.58% 2.89% 1.56% 1.49% 1.89% 2.86% 1.93%
2026/03/18 13.95% 7.95% 17.15% 2.5% 3.01% 2.13% 1.48% 0.84% 3.27% 1.85%
2026/03/19 14.45% 9.8% 18.04% 2.58% 3.7% 2.08% 0.33% 1.23% 1.91% 1.62%
2026/03/20 10.02% 10.41% 19.67% 3.39% 2.5% 1.69% 1.36% 1.19% 2.07% 1.98%
2026/03/21 8.51% 9.36% 20.48% 1.76% 8.59% 2.35% 2.55% 1.27% 2.88% 2.03%
2026/03/22 6.64% 9.7% 20.38% 3.65% 8.51% 1.51% 1.67% 1.46% 3.09% 1.81%
2026/03/23 4.67% 11.3% 16.17% 1.32% 3.68% 3.23% 1.71% 1.34% 3.96% 1.84%
2026/03/24 7.51% 12.72% 19.74% 2.23% 2.17% 1.49% 3.27% 1.71% 1.37% 1.56%
2026/03/25 11.38% 8.78% 18.81% 1.99% 1.69% 2.4% 3.55% 0.31% 2.58% 1.52%
2026/03/26 9.99% 11.84% 20.74% 2.77% 2.32% 2.71% 2.11% 0.27% 3.32% 1.53%
2026/03/27 11.91% 9.78% 18.7% 2.58% 4.24% 0.61% 3.4% 0.81% 2.64% 2.21%
2026/03/28 9.98% 8.75% 23.02% 2.91% 4.09% 1.71% 5.08% 0.26% 2.45% 1.87%
2026/03/29 11.81% 14.34% 7.26% 2.41% 12.49% 2.04% 2.62% 1.76% 5.01% 2.43%
2026/03/30 13.35% 15.75% 8.74% 1.14% 4.05% 1.42% 4.34% 0.94% 1.31% 2.75%
2026/03/31 20.42% 15.48% 14.29% 2.89% 2.88% 2.43% 1.97% 1.46% 1.33% 1.1%
  • ro.co
  • pfizerforall.com
  • lilly.com
  • joinfridays.com
  • abbvie.com
  • bms.com
  • merck.com
  • myriad.com
  • gsk.com
  • sequencing.com

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In March 2026, ro.co’s impression share surged from 0.12% to 20.42%, peaking at month’s end. Pfizerforall.com maintained a steady presence, ending at 15.48%. Lilly.com fluctuated, closing at 14.29%. Joinfridays.com and abbvie.com showed modest gains, while bms.com and merck.com had minor fluctuations. Myriad.com and gsk.com experienced declines, with sequencing.com remaining stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    AbbVie Inc - A Biopharmaceutical Company https://www.abbvie.com/

    Find The Company's Mission, Principles & Culture. See What We Do Beyond Treating Diseases. See What AbbVie Does To Make An Impact On Patients' Lives.

  2. 2
    Preclinical & Clinical Trials https://www.avancecro.com

    Clinical Research Management — Partner With The CRO for Biotechs for Early Phase Success & Globally-Accepted Data. GlobalReach.

  3. 3
    Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/

    FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine.

  4. 4
    PfizerForAll™ https://www.pfizerforall.com

    Resources In One Place — Welcome to PfizerForAll. Answers and Care, All In One Place. Information You Can Access Right Now. Visit PfizerForAll To Learn More.

  5. 5
    Eli Lilly's Zepbound on Ro - Get Eli Lilly® Zepbound Online https://www.ro.co/glp-1/zepbound

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals and biotech, AbbVie stands out by emphasizing its mission and impact on patients’ lives. Avance CRO highlights its global reach in clinical trials, while Lilly’s Zepbound focuses on FDA approval and safety. PfizerForAll centralizes resources for easy access, and Ro offers Zepbound online with transparent pricing.

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