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US Pharma & Biotech Research and Development - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
regeneron.com 10.7
merck.com 9.93
abbvie.com 9.62
abbott.com 7.83
gsk.com 5.44
jnj.com 3.36
pfizerforall.com 2.96
evenity.com 2.75
sequencing.com 2.7
lilly.com 2.67
others 42.04

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In the pharmaceuticals PPC landscape, Regeneron leads with 10.7% click share, followed by Merck at 9.93%. ‘Others’ dominate with 42.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date regeneron.com pfizerforall.com lifemd.com vabysmo.com abbvie.com gsk.com zavzpret.com ro.co evenity.com merck.com
2025/03/01 3.84% 5.55% 1.98% 1.76% 2.07% 1.19% 1.59% 10.29% 4.78% 0.31%
2025/03/02 5.82% 8.96% 1.3% 1.46% 0.2% 2.44% 1.82% 5.89% 2.45% 0.11%
2025/03/03 1.28% 3.72% 2.71% 2.66% 2.68% 1.29% 1.59% 7.03% 5.64% 1.61%
2025/03/04 0.36% 2.85% 4% 2.34% 0% 1.95% 1.87% 5.92% 6.41% 1.94%
2025/03/05 0.01% 1.29% 9.47% 3.77% 0.97% 2.87% 2.02% 1.96% 10.62% 3.93%
2025/03/06 0.01% 4.39% 5.51% 3.5% 5.85% 1.01% 1.34% 1.77% 12.94% 2.52%
2025/03/07 0.01% 2.79% 2.3% 3.44% 6.45% 1.04% 2.17% 1.43% 14.75% 3.01%
2025/03/08 0.67% 4.89% 7.35% 2.37% 0.14% 1.38% 0.82% 3.02% 14.72% 3.25%
2025/03/09 0% 6.96% 3.3% 5.25% 8.62% 4.72% 2.81% 5.51% 14.65% 3.83%
2025/03/10 0% 5.89% 4.38% 3.85% 0% 2.74% 2.41% 2.17% 11.93% 4.93%
2025/03/11 0% 5.73% 8.04% 3.2% 2.59% 1.84% 2.05% 2.15% 9.57% 4.46%
2025/03/12 0% 4.96% 5.5% 4.06% 4.85% 2.75% 0.91% 1.17% 7.3% 3.81%
2025/03/13 0% 6.33% 6.73% 4.25% 1.78% 2.61% 1.51% 2.14% 8.49% 3.74%
2025/03/14 0% 8.24% 4.39% 3.74% 0.19% 4.49% 1.63% 1.36% 10.55% 7.02%
2025/03/15 0% 8.49% 5.04% 2.57% 8.36% 3.28% 1.14% 0.94% 14.73% 5.02%
2025/03/16 0% 9.32% 5.01% 4.21% 7.06% 4.66% 2.34% 2.53% 14.1% 3.52%
2025/03/17 7.56% 7.19% 5.08% 3.64% 6.4% 2.16% 1.76% 2.89% 6.56% 4.19%
2025/03/18 6.51% 6.03% 6.3% 2.86% 2.33% 1.25% 3.16% 1.29% 6.47% 4.44%
2025/03/19 9.72% 5.62% 7.78% 3.15% 2.77% 2.49% 3.09% 1.93% 5.53% 2.53%
2025/03/20 8.02% 5.94% 6.31% 3.02% 0% 4.29% 3.33% 1.55% 5.57% 4.35%
2025/03/21 8.58% 7.81% 5.57% 3.28% 7.65% 2.3% 3.29% 1.56% 0.62% 2.33%
2025/03/22 8% 7.16% 6.46% 3.45% 3.66% 2.98% 3.02% 1.67% 0.59% 4.85%
2025/03/23 8.17% 6.66% 10.01% 4.21% 2.2% 3.4% 2.76% 1.4% 0.22% 4.7%
2025/03/24 6.41% 6.75% 7.88% 3.71% 4.75% 2.21% 2.86% 1.74% 0.31% 5.03%
2025/03/25 9.18% 7.95% 7.43% 4.83% 0.22% 3.13% 3.5% 2.38% 0.09% 3.22%
2025/03/26 9.8% 5.77% 8.56% 3.71% 3.61% 3.63% 3.56% 2.37% 0.12% 3.2%
2025/03/27 6.3% 5.93% 4.96% 3.06% 2.46% 1.75% 3.07% 2.73% 0.25% 5.73%
2025/03/28 9.56% 6.57% 8.42% 3.63% 2.32% 1.08% 3.69% 1.56% 0.11% 3.74%
2025/03/29 9.47% 6.8% 6.86% 3.72% 0% 2.05% 3.02% 0.56% 0% 4.83%
2025/03/30 9.84% 7.17% 6.66% 3.39% 3.53% 3.49% 3.38% 0.97% 0.5% 2.17%
2025/03/31 8.91% 7.8% 7.72% 4.55% 3.37% 3.05% 2.95% 2.34% 0.03% 0%

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In March 2025, Evenity.com dominated early with high spend, peaking mid-month. Regeneron.com surged late, while Pfizerforall.com maintained steady growth. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 541
2025/03/02 520
2025/03/03 538
2025/03/04 519
2025/03/05 496
2025/03/06 517
2025/03/07 510
2025/03/08 489
2025/03/09 424
2025/03/10 450
2025/03/11 419
2025/03/12 429
2025/03/13 409
2025/03/14 445
2025/03/15 368
2025/03/16 372
2025/03/17 386
2025/03/18 385
2025/03/19 391
2025/03/20 372
2025/03/21 397
2025/03/22 378
2025/03/23 366
2025/03/24 366
2025/03/25 361
2025/03/26 382
2025/03/27 382
2025/03/28 378
2025/03/29 349
2025/03/30 362
2025/03/31 383

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March began with 541 advertisers, peaking early, then steadily declined to 383 by month’s end, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
regeneron.com 17.3%
phrma.org 3.67%
zavzpret.com 0.7%
elitedna.com 0.52%
abbott.com 0.49%
jnj.com -1.73%
lilly.com -1.75%
merck.com -2.43%
evenity.com -4.33%
abbvie.com -4.95%

Copyright © Adthena. All rights reserved.

Regeneron.com surged with a 17.3% click share increase, while phrma.org rose by 3.67%. Conversely, abbvie.com and evenity.com faced declines of 4.95% and 4.33%, respectively.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date regeneron.com pfizerforall.com lifemd.com abbvie.com gsk.com abbott.com ro.co jnj.com merck.com pharma-tech.com
2025/03/01 3.5% 5.54% 3.09% 5.5% 1.21% 2.68% 12.7% 10.1% 0.87% 1.2%
2025/03/02 6.82% 8.23% 1.4% 0.2% 2.54% 0.53% 6.73% 0.62% 0.13% 4.23%
2025/03/03 1.6% 5.48% 2.64% 3.77% 1.67% 0.99% 6.53% 0.82% 3.85% 4.6%
2025/03/04 0.65% 4.44% 3.8% 0% 2.59% 0.58% 4.31% 0.51% 4.38% 3.11%
2025/03/05 0.02% 1.65% 8.79% 1.59% 3.22% 3.28% 1.73% 4.87% 7.2% 3.75%
2025/03/06 0.01% 5.04% 5.03% 7.26% 1.06% 2.45% 1.55% 8.21% 3.7% 2.48%
2025/03/07 0.01% 3.52% 2.74% 7.44% 1.25% 1.45% 1.45% 0.58% 5.23% 4.15%
2025/03/08 1% 6.78% 7.07% 0.1% 1.63% 4.52% 2.83% 1.53% 5.45% 1.22%
2025/03/09 0% 8.95% 2.51% 10.36% 5.24% 2.81% 3.42% 0.95% 6.58% 5.24%
2025/03/10 0% 7.4% 3.66% 0% 2.94% 1.09% 1.74% 0.8% 8.1% 4.41%
2025/03/11 0% 7.72% 6.7% 3.34% 2% 3.89% 1.8% 0.33% 6.76% 8%
2025/03/12 0% 5.73% 4.09% 5.12% 2.69% 3.84% 0.82% 0.81% 5.68% 4.6%
2025/03/13 0% 8.05% 6.25% 2.11% 2.85% 5.53% 1.58% 2.32% 5.62% 5.21%
2025/03/14 0% 9.13% 3.05% 0.11% 4.16% 0.65% 0.99% 1.92% 12.41% 1.38%
2025/03/15 0% 11.56% 4.1% 9.79% 3.8% 3.1% 0.77% 2.65% 8.18% 3.25%
2025/03/16 0% 11.79% 3.87% 8.16% 5.21% 0.3% 1.77% 1.02% 5.41% 4.68%
2025/03/17 7.52% 8.13% 3.58% 6.38% 2.05% 5.92% 1.96% 0.81% 5.77% 5.74%
2025/03/18 7.59% 7.8% 5.02% 2.96% 1.33% 0% 1.04% 0.73% 7.02% 4.87%
2025/03/19 12.37% 7.63% 6.6% 3.21% 2.89% 2.56% 1.43% 1.34% 4.29% 1.44%
2025/03/20 9.73% 7.82% 5.33% 0% 4.68% 0.83% 1.25% 1.64% 6.73% 0%
2025/03/21 9.61% 9.26% 4.73% 8.28% 2.31% 1.99% 1.04% 2.11% 3.01% 0%
2025/03/22 8.39% 7.63% 4.45% 3.68% 2.83% 6.22% 1.03% 1.97% 6.58% 2.41%
2025/03/23 9.33% 7.84% 7.43% 2.23% 3.34% 2.9% 0.73% 1.09% 7.66% 5.24%
2025/03/24 5.94% 6.65% 6% 4.15% 1.87% 9.59% 1.1% 0.98% 6.18% 4.11%
2025/03/25 9.89% 9.26% 5.38% 0.12% 3.03% 3.74% 1.76% 0.99% 4.21% 1.01%
2025/03/26 10.91% 6.57% 7.17% 3.03% 3.57% 5.15% 1.42% 1.71% 4.23% 1.33%
2025/03/27 7.45% 6.97% 3.86% 2.9% 1.74% 2.9% 1.72% 1.38% 8.34% 1.3%
2025/03/28 11.46% 8.46% 7.76% 2.66% 1.17% 1.21% 1.08% 1.81% 5.8% 1.74%
2025/03/29 10.56% 7.8% 5.13% 0% 2.03% 2.94% 0.44% 1.74% 6.76% 0%
2025/03/30 10.38% 7.86% 5.18% 3.26% 3.3% 2.27% 0.73% 0.77% 2.79% 0%
2025/03/31 9.9% 9.35% 6.6% 3.47% 3.12% 2.84% 1.84% 0% 0% 0%

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In March 2025, Regeneron saw a rollercoaster of impressions, peaking mid-month. Pfizer maintained a steady presence, while LifeMD and Merck showed consistent fluctuations. Ro.co started strong but declined, and J&J’s presence dwindled by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Abbott's Health Technology https://www.abbott.com

    Health Tech Innovations — At Abbott, we help people live better and healthier with our life‐changing technologies. Innovations that allow people to live their best lives even with chronic conditions.

  2. 2
    Johnson & Johnson https://www.jnj.com

    Innovation in healthcare — We blend heart, science & ingenuity to profoundly impact health for humanity. Learn more. We are uniquely positioned to innovate across the full spectrum of healthcare solutions.

  3. 3
    What is CAR T-Cell Therapy? | Learn About CAR T-Cell Therapy Prescription treatment website

    CAR T-Cell Therapy Helps Your Immune System Fight Against Certain Relapsed Blood Cancers.

  4. 4
    Merck Pharmaceuticals | Research & Development Process https://www.merck.com

    Visit the Official Merck Site to Access Information About Our Medical Research. Our Goal is to...

  5. 5
    PfizerForAll™ https://www.pfizerforall.com

    Welcome To Patient Resources — Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll. Information You Can Access Right Now. Visit PfizerForAll To Learn More. Prescription Assistance. Prior Authorization Help. Types: Resources, Support, FAQs.

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Abbott’s ad highlights life-changing health tech innovations, while Johnson & Johnson emphasizes blending heart, science, and ingenuity. CAR T-Cell Therapy focuses on immune system support for blood cancers. Merck showcases medical research, and Pfizer offers comprehensive patient resources.

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