US Pharma & Biotech Research and Development - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 77.5057694518
22.4942305482
77%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 40.38
regeneron.com 5.59
abbvie.com 4.83
gsk.com 4.21
ro.co 3.95
merck.com 3.14
roche.com 2.49
ziphealth.co 2.14
ubrelvyhcp.com 2.04
novonordisk-us.com 2.01
others 29.22
  • lilly.com - 40.38%
  • regeneron.com - 5.59%
  • abbvie.com - 4.83%
  • gsk.com - 4.21%
  • ro.co - 3.95%
  • merck.com - 3.14%
  • roche.com - 2.49%
  • ziphealth.co - 2.14%
  • ubrelvyhcp.com - 2.04%
  • novonordisk-us.com - 2.01%
  • others - 29.22%

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In the PPC landscape, lilly.com dominates with 40.38% click share, while ‘others’ collectively hold 29.22%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com ro.co novonordisk-us.com ziphealth.co pfizerforall.com scemblix.com ubrelvyhcp.com evenity.com hims.com regeneron.com
2026/08/01 37.23% 9.48% 2.2% 4.53% 3.85% 1.04% 0.17% 4.07% 2.39% 1.38%
2026/08/02 44.92% 5.16% 0.92% 2.3% 3.45% 1.27% 0.52% 4% 1.91% 1.14%
2026/08/03 36.78% 6.02% 4.04% 1.9% 5.31% 1.29% 0.59% 4.96% 1.36% 1.92%
2026/08/04 35.16% 9.07% 3.54% 2.61% 4.46% 1.38% 0.22% 2.96% 2.29% 1.12%
2026/08/05 37.55% 6.28% 2.9% 1.97% 5.4% 1.73% 2.03% 1.27% 1.39% 0.78%
2026/08/06 41.59% 7.12% 4% 2.32% 1.42% 1.59% 2.15% 4.18% 1.1% 0.74%
2026/08/07 41.31% 7.16% 1.49% 1.72% 4.92% 2.11% 2.02% 2.06% 0.94% 1.52%
2026/08/08 42.82% 7.3% 5.83% 1.71% 1.98% 1.88% 1.83% 1.96% 1.49% 0.62%
2026/08/09 45.13% 2.54% 5.56% 0.43% 0.56% 2.08% 2.01% 4.59% 0.04% 2.4%
2026/08/10 40.05% 5.8% 4.23% 1.65% 3.07% 1.68% 1.31% 5.2% 0.06% 2.52%
2026/08/11 37.01% 5.39% 3.99% 3.22% 2.04% 1.89% 2.89% 2.94% 1.88% 1.88%
2026/08/12 34.16% 6.4% 4.13% 2.77% 3.87% 1.65% 2.34% 4.58% 2.04% 0.97%
2026/08/13 32.89% 6.38% 4.98% 4.22% 3.87% 1.52% 3.48% 5.22% 2.53% 1.69%
2026/08/14 34.69% 5.6% 4.95% 3.47% 2.66% 1.92% 3.53% 2.62% 1.46% 1.78%
2026/08/15 36.64% 7.64% 3.08% 3.45% 2.61% 1.68% 2.28% 5.06% 1.58% 1.42%
2026/08/16 39.43% 7.42% 1.05% 3.76% 1.4% 1.91% 2.63% 2.56% 2.06% 1.76%
2026/08/17 41.83% 6.77% 1.56% 2.16% 1.2% 1.59% 3.42% 3.43% 1.66% 3.22%
2026/08/18 40.43% 6.48% 1.15% 3.49% 1.22% 2.09% 3.24% 3.76% 2.75% 1.68%
2026/08/19 37.87% 11.69% 1.26% 2.85% 1.34% 2.08% 1.65% 4% 1.36% 1.52%
2026/08/20 36.71% 6.9% 3.47% 3.25% 1.55% 1.71% 2.31% 5.03% 3.54% 1.94%
2026/08/21 37.29% 8.4% 3.47% 4.7% 2.24% 1.2% 2.01% 3.78% 0.65% 1.03%
2026/08/22 40.09% 5.84% 3.96% 3.69% 2.59% 1.1% 2.66% 2.88% 2.21% 1.42%
2026/08/23 39.43% 7.48% 2.96% 1.96% 2.8% 1.89% 2.01% 2.91% 1.3% 2.7%
2026/08/24 40.65% 6.66% 2.86% 3.32% 2.45% 1.82% 1.91% 2.08% 0.89% 2.4%
2026/08/25 39.04% 8.62% 4.22% 2.52% 2.11% 1.56% 2.6% 1.67% 0.63% 1.08%
2026/08/26 40.42% 9.22% 4.13% 2.45% 2.24% 1.24% 1.58% 1.91% 1.39% 1.08%
2026/08/27 41.41% 7.68% 4.65% 2.21% 2.76% 1.39% 2.4% 2.04% 0.72% 1.47%
2026/08/28 40.78% 7.93% 5.26% 2.13% 3.22% 1.4% 2.14% 1.95% 0.99% 0.99%
2026/08/29 41.34% 4.7% 5.3% 1.44% 2.38% 2.11% 2.35% 1.33% 0.92% 1.48%
2026/08/30 43.2% 5.77% 4.97% 2.11% 1.92% 1.77% 1.99% 1.13% 0.84% 0.68%
2026/08/31 43.43% 4.56% 3.96% 3.57% 2.35% 1.98% 1.79% 1.69% 1.13% 0.51%
  • lilly.com
  • ro.co
  • novonordisk-us.com
  • ziphealth.co
  • pfizerforall.com
  • scemblix.com
  • ubrelvyhcp.com
  • evenity.com
  • hims.com
  • regeneron.com

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Lilly.com led August with fluctuating spend, peaking at 45.13% on the 9th. Ro.co saw a notable dip mid-month, while Novo Nordisk’s share remained steady. By month’s end, Lilly.com maintained dominance at 43.43%.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 454
2026/08/02 461
2026/08/03 463
2026/08/04 477
2026/08/05 400
2026/08/06 390
2026/08/07 375
2026/08/08 360
2026/08/09 363
2026/08/10 387
2026/08/11 402
2026/08/12 410
2026/08/13 398
2026/08/14 381
2026/08/15 378
2026/08/16 374
2026/08/17 380
2026/08/18 379
2026/08/19 358
2026/08/20 369
2026/08/21 375
2026/08/22 366
2026/08/23 356
2026/08/24 359
2026/08/25 356
2026/08/26 359
2026/08/27 352
2026/08/28 359
2026/08/29 358
2026/08/30 367
2026/08/31 365

Copyright © Adthena. All rights reserved.

August began with 454 advertisers, peaking at 477 on the 4th. A decline followed, reaching 352 on the 27th. The month concluded with 365 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 1.34%
gsk.com 1.11%
roche.com 0.48%
abbvie.com 0.37%
ro.co 0.31%
zavzpret.com -0.25%
pfizerforall.com -0.34%
evenity.com -0.45%
regeneron.com -0.83%
medchemexpress.com -0.9%

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Lilly.com and GSK.com surged in click share, gaining 1.34 and 1.11, respectively. Meanwhile, MedChemExpress.com and Regeneron.com faced declines, dropping by 0.9 and 0.83.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com ro.co ziphealth.co ubrelvyhcp.com merck.com novonordisk-us.com abbvie.com pfizerforall.com regeneron.com zavzpret.com
2026/08/01 23.43% 12.46% 5.41% 0.31% 2.02% 1.43% 3.7% 3.35% 2.4% 2.21%
2026/08/02 28.36% 6.81% 3.3% 0.94% 2.5% 0.62% 3.59% 3.36% 1.78% 1.36%
2026/08/03 23.63% 9.12% 2.44% 1.05% 3.93% 2.99% 0.15% 4.71% 3.21% 1.13%
2026/08/04 22.76% 10.6% 2.98% 0.41% 2.63% 2.71% 3.18% 4.19% 1.68% 1.28%
2026/08/05 23.39% 7.53% 2.63% 3.7% 3.89% 2.33% 2.09% 4.37% 1.22% 1.92%
2026/08/06 26.94% 9.45% 2.88% 3.99% 3.46% 3.24% 1.25% 1.54% 1.16% 2.08%
2026/08/07 26.32% 8.91% 2.27% 3.76% 0.96% 1.2% 2.83% 3.75% 2.01% 3.01%
2026/08/08 29% 9.53% 1.92% 3.36% 2.46% 4.69% 3.5% 1.78% 0.86% 2.82%
2026/08/09 30.39% 2.98% 0.48% 3.71% 2.51% 4.72% 4.06% 0.58% 3.73% 2.77%
2026/08/10 26.45% 7.44% 2.21% 2.33% 2.31% 3.4% 0.02% 2.89% 4.19% 1.88%
2026/08/11 23.29% 6.24% 3.58% 4.89% 1.27% 3.02% 1.18% 1.82% 2.96% 2.18%
2026/08/12 22.71% 7.64% 3.02% 4.29% 1.21% 3.01% 1.78% 3.22% 1.69% 3.27%
2026/08/13 20.87% 7.9% 4.9% 6.05% 1.96% 3.72% 1.63% 3.2% 2.6% 2.5%
2026/08/14 21.67% 6.5% 3.68% 5.92% 1.71% 3.98% 0.64% 2.07% 2.61% 2.91%
2026/08/15 24.04% 9.36% 3.67% 3.92% 1.34% 2.45% 3.47% 2.08% 2.45% 4.21%
2026/08/16 25.94% 8.57% 3.99% 4.4% 1.8% 1.02% 2.39% 1.43% 2.74% 3.92%
2026/08/17 26.7% 7.98% 2.35% 5.9% 2.06% 1.56% 2.93% 0.99% 5.18% 2.78%
2026/08/18 26.14% 7.49% 3.95% 5.84% 2.78% 1.19% 1.37% 1.15% 2.65% 1.63%
2026/08/19 24.61% 14.29% 3.15% 2.96% 1.65% 1.28% 2.93% 1.3% 2.22% 2.08%
2026/08/20 24.26% 8.44% 3.73% 4.27% 2.47% 2.67% 2.48% 1.37% 3.12% 2.26%
2026/08/21 24.76% 10.67% 5.37% 3.74% 2.08% 2.72% 1.89% 1.87% 1.44% 0.75%
2026/08/22 27.16% 6.41% 4.12% 4.79% 2.17% 3.15% 3.71% 2.23% 1.99% 0.97%
2026/08/23 26.98% 9.2% 2.19% 3.65% 2.1% 2.13% 3.08% 2.13% 4.23% 1.27%
2026/08/24 26.95% 8.29% 3.82% 3.61% 2% 2.1% 1.3% 2.24% 3.83% 0.77%
2026/08/25 25.13% 10.56% 2.74% 4.62% 1.66% 3.06% 2.31% 1.75% 1.71% 1.26%
2026/08/26 26.7% 11.24% 2.73% 2.94% 2.25% 3.07% 2.36% 1.81% 1.68% 1.84%
2026/08/27 28.29% 10.15% 2.53% 4.31% 2.1% 3.47% 2.67% 2.23% 2.2% 0.75%
2026/08/28 27.29% 10.48% 2.42% 3.99% 1.82% 4.28% 1.28% 2.71% 1.37% 1.91%
2026/08/29 26.88% 5.79% 1.59% 4.18% 2.34% 4.05% 4.46% 1.9% 2.19% 1.52%
2026/08/30 28.77% 6.78% 2.36% 3.57% 2.56% 3.78% 2.52% 1.49% 0.95% 1.11%
2026/08/31 28.04% 5.99% 4.11% 3.43% 2.9% 2.88% 2.65% 1.96% 0.85% 0.46%
  • lilly.com
  • ro.co
  • ziphealth.co
  • ubrelvyhcp.com
  • merck.com
  • novonordisk-us.com
  • abbvie.com
  • pfizerforall.com
  • regeneron.com
  • zavzpret.com

Copyright © Adthena. All rights reserved.

In August 2026, lilly.com led with fluctuating impressions, peaking at 30.39% on the 9th. Ro.co saw a dip, ending at 5.99%. Ziphealth.co’s share was minimal, closing at 4.11%. Ubrelyhcp.com and merck.com had modest gains, while novonordisk-us.com and abbvie.com showed varied trends. Pfizerforall.com and regeneron.com maintained steady shares, with zavzpret.com declining to 0.46% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    Get Wegovy Online - Unlimited Care For $39/mo https://www.goodrx.com/

    FDA approved Wegovy prescriptions starting as low as $149/mo plus $39/mo subscription.

  2. 2
    Lilly - A Medicine Company https://www.lilly.com

    Learn About A Medicine Company — We're in The Business of Health. Lilly - A Medicine Company.

  3. 3
    Novo Nordisk US - Learn The Basics https://www.novonordisk-us.com/

    Learn about GLP-1 treatment access and coverage. Find simple information to support doctor conversations.

  4. 4
    PfizerForAll™ - Resources In One Place https://www.pfizerforall.com/

    Welcome to PfizerForAll. Answers and Care, All In One Place. Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll.

  5. 5
    Eli Lilly's Zepbound - Access the Lowest Cost GLP-1s https://www.ro.co/zepbound/vials

    Ongoing reqd membership & med cost vary. See Rx warning.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, GoodRx entices with affordable Wegovy prescriptions, while Lilly emphasizes its health-centric mission. Novo Nordisk simplifies GLP-1 treatment access, and Pfizer centralizes resources for comprehensive care. Eli Lilly’s Zepbound highlights cost-effective GLP-1 access.

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