US Pharma & Biotech Research and Development - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.7803574743
52.2196425257
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 7.47
pfizerforall.com 5.09
merck.com 2.25
propharmagroup.com 2.08
evenity.com 2.04
abbvie.com 2
ro.co 1.95
nurtec.com 1.83
myriad.com 1.81
tecvayli.com 1.38
others 72.1
  • lilly.com - 7.47%
  • pfizerforall.com - 5.09%
  • merck.com - 2.25%
  • propharmagroup.com - 2.08%
  • evenity.com - 2.04%
  • abbvie.com - 2%
  • ro.co - 1.95%
  • nurtec.com - 1.83%
  • myriad.com - 1.81%
  • tecvayli.com - 1.38%
  • others - 72.1%

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In the PPC landscape, ‘lilly.com’ leads with 7.47% click share, followed by ‘pfizerforall.com’ at 5.09%. ‘Others’ dominate with 72.1%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com pfizerforall.com evenity.com myriad.com nurtec.com tepezza.com ro.co propharmagroup.com merck.com abbvie.com
2025/10/01 6.25% 2.09% 2.98% 0.34% 1.73% 3.16% 2.1% 5.03% 0.92% 0.77%
2025/10/02 4.15% 3.88% 5.16% 0.99% 1.33% 4% 1.44% 4.5% 1.35% 1.62%
2025/10/03 5.18% 3.39% 8.14% 1.8% 1.22% 3.6% 4.46% 1.28% 0.65% 1.21%
2025/10/04 5.57% 3.35% 14.84% 1.46% 1.2% 1.92% 2.74% 1.13% 0.2% 2.96%
2025/10/05 5.55% 6.36% 9.86% 1.15% 1.34% 2.8% 1.19% 2.15% 1.09% 3.37%
2025/10/06 3.79% 6.19% 5.99% 0.68% 1.25% 2.98% 1.83% 1.86% 2.26% 1.54%
2025/10/07 4.87% 4.91% 5.08% 1.73% 1.17% 2.74% 1.21% 2.33% 2.77% 2.7%
2025/10/08 5.25% 5.09% 6.96% 1.51% 1.38% 2.83% 1.95% 0.92% 2.91% 0.57%
2025/10/09 5.57% 3.53% 5.59% 1.71% 1.2% 3.38% 1.34% 1.25% 2.29% 1.67%
2025/10/10 7.53% 4.38% 4.13% 2.64% 1.25% 2.35% 0.86% 2.38% 0.76% 1.99%
2025/10/11 6.61% 6.06% 3.54% 1.65% 1.64% 1.9% 2.36% 0.38% 1.95% 3.92%
2025/10/12 5.07% 3.63% 9.79% 1.1% 1.47% 3.35% 1% 1.95% 1.83% 1.54%
2025/10/13 5.1% 3.86% 14.13% 1.45% 1.41% 5.15% 1.44% 0.74% 3.06% 0.44%
2025/10/14 4.26% 4.3% 10.01% 1.87% 1.8% 4.41% 1.27% 0.61% 0.82% 2.46%
2025/10/15 6.03% 6.45% 5.82% 1.12% 1.45% 3.09% 2.07% 1.08% 2.38% 3.92%
2025/10/16 4.43% 4% 4.26% 2.43% 1.7% 3.04% 1.79% 1.31% 4.03% 0.66%
2025/10/17 4.11% 5.12% 4.73% 0.8% 1.95% 2.36% 1.42% 0.78% 2.68% 0.89%
2025/10/18 11.85% 4.13% 5.14% 1.75% 1.63% 2.17% 2.67% 0.3% 2.14% 2.07%
2025/10/19 5.78% 6.09% 9.35% 2% 2.22% 1.96% 2.64% 2.67% 1.93% 0%
2025/10/20 4.12% 5.33% 3.48% 0.89% 2.11% 2.25% 1.49% 4.1% 1.83% 5.1%
2025/10/21 5.53% 8.38% 6.1% 1.5% 1.42% 2.27% 1.48% 2.48% 2.42% 2.14%
2025/10/22 4.8% 8.07% 6.24% 1.31% 2.34% 2.83% 1.62% 2.16% 2.52% 0.05%
2025/10/23 6.32% 5% 5.41% 1.39% 2.3% 3.12% 1.3% 4.04% 2.72% 0.93%
2025/10/24 7.28% 10.17% 2.91% 0.95% 1.8% 2.05% 1.83% 5.26% 0.45% 2.16%
2025/10/25 6.84% 10.07% 2.16% 0.92% 1.69% 2.22% 1.44% 0.27% 2.26% 6.48%
2025/10/26 9.33% 4.52% 2.65% 1.73% 1.59% 2.28% 1.28% 6.02% 1.07% 7.15%
2025/10/27 4.83% 6.39% 1.96% 1.79% 1.57% 2.31% 1.08% 4.69% 1.67% 0.12%
2025/10/28 8.18% 4.07% 6.78% 1.97% 2.09% 2.31% 2.05% 0.68% 3.15% 0.07%
2025/10/29 9.57% 5.67% 2.05% 2.27% 1.76% 2.07% 1.64% 0.72% 2.61% 1.17%
2025/10/30 11.9% 4.42% 3.24% 2.7% 1.65% 2.33% 1.32% 1.42% 0.56% 4.15%
2025/10/31 12.02% 7.27% 3.25% 2.25% 1.97% 1.84% 1.63% 0.93% 0.44% 0%
  • lilly.com
  • pfizerforall.com
  • evenity.com
  • myriad.com
  • nurtec.com
  • tepezza.com
  • ro.co
  • propharmagroup.com
  • merck.com
  • abbvie.com

Copyright © Adthena. All rights reserved.

Lilly.com surged in October, peaking at 12.02% on the 31st. Pfizerforall.com fluctuated, ending at 7.27%. Evenity.com started strong, then dipped. Abbvie.com and myriad.com showed modest gains. Tepezza.com and ro.co remained steady. Propharmagroup.com and merck.com had varied trends.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 491
2025/10/02 480
2025/10/03 487
2025/10/04 461
2025/10/05 481
2025/10/06 500
2025/10/07 495
2025/10/08 505
2025/10/09 499
2025/10/10 496
2025/10/11 502
2025/10/12 499
2025/10/13 504
2025/10/14 498
2025/10/15 501
2025/10/16 500
2025/10/17 492
2025/10/18 484
2025/10/19 480
2025/10/20 498
2025/10/21 442
2025/10/22 478
2025/10/23 479
2025/10/24 484
2025/10/25 461
2025/10/26 470
2025/10/27 496
2025/10/28 482
2025/10/29 486
2025/10/30 475
2025/10/31 469

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Advertisers fluctuated throughout October, peaking at 505 on the 8th. A notable dip occurred on the 21st, reaching 442. The month concluded with 469 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 2.86%
tecvayli.com 1.09%
propharmagroup.com 0.98%
goodrx.com 0.6%
liferx.md 0.43%
pfizerclinicaltrials.com -0.55%
regeneron.com -0.57%
abbott.com -0.6%
mdexam.com -0.7%
abbvie.com -0.71%

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Lilly.com surged with a 2.86 increase, while tecvayli.com rose by 1.09. Propharmagroup.com gained 0.98. Conversely, abbvie.com dropped by 0.71, and mdexam.com fell by 0.7.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com pfizerforall.com gsk.com myriad.com ro.co leapcure.com mdexam.com propharmagroup.com merck.com abbvie.com
2025/10/01 7.2% 2.93% 1.41% 0.65% 3.35% 2.13% 0% 8.03% 1.56% 1.3%
2025/10/02 3.73% 6.12% 4.26% 1.89% 2.06% 1.64% 0% 6.83% 2.68% 2.39%
2025/10/03 5.72% 5.44% 3.15% 3.2% 6.52% 1.34% 0.43% 1.38% 1.43% 1.98%
2025/10/04 6.6% 5.75% 3.86% 2.91% 4.48% 0.61% 2.89% 1.56% 0.27% 4.24%
2025/10/05 5.76% 12.23% 1.68% 2.05% 2.1% 2.28% 3.09% 3.46% 2.31% 5.01%
2025/10/06 2.72% 11.47% 2.25% 1.34% 2.86% 1.85% 1.19% 2.94% 5.61% 2.34%
2025/10/07 4.92% 9.09% 1.22% 3.06% 2.02% 2.15% 3.12% 4.03% 4.95% 4.52%
2025/10/08 4.96% 10.87% 1.98% 2.81% 3.22% 1.03% 4.02% 0.76% 5.78% 1.4%
2025/10/09 5.69% 7.34% 0.83% 3.52% 2.39% 2.59% 1.37% 1.98% 4.37% 3.56%
2025/10/10 8.87% 8.37% 1.53% 4.83% 1.24% 1.27% 2.88% 3.45% 1.32% 3.13%
2025/10/11 5.7% 10.51% 3.97% 3.04% 3.33% 2.15% 3.31% 0.2% 3.65% 7.68%
2025/10/12 4.78% 6.52% 3.33% 2.15% 1.65% 2.01% 2.23% 2.76% 3.15% 2.85%
2025/10/13 5.46% 7.85% 0.85% 2.97% 2.72% 0.84% 1.74% 0.99% 6.32% 1.2%
2025/10/14 3.23% 8.48% 1.55% 3.59% 2.07% 0.68% 2.43% 0.54% 1.33% 5.4%
2025/10/15 6.45% 11.11% 1.01% 2.17% 3.12% 2.91% 2.23% 1.22% 4.39% 7.53%
2025/10/16 3.68% 6.45% 1.56% 4.45% 2.89% 0.43% 1.34% 1.98% 8.19% 1.13%
2025/10/17 3.34% 9.28% 1.2% 1.54% 2.2% 2.84% 0.98% 0.61% 4.81% 2.22%
2025/10/18 16.82% 5.91% 1.22% 2.49% 4.13% 1.7% 0.16% 0.12% 3.33% 3.35%
2025/10/19 5.86% 12.17% 1.3% 3.7% 4.45% 2.64% 2.14% 5.09% 3.61% 0%
2025/10/20 3.28% 7.04% 0.31% 1.36% 1.87% 1.11% 1.89% 9.08% 2.99% 7.6%
2025/10/21 6.87% 11.17% 2.3% 2% 2.35% 3.68% 0.94% 3.39% 3.85% 2.13%
2025/10/22 3.18% 14.41% 2.9% 2.65% 2.6% 2.05% 1.97% 2.71% 5.2% 0.06%
2025/10/23 8.02% 8.66% 4.41% 2.59% 1.75% 2.19% 1.9% 5.19% 5.08% 1.99%
2025/10/24 10.27% 15.73% 2.98% 1.57% 3.28% 1.05% 1.55% 6.26% 0.71% 3.08%
2025/10/25 6.25% 16.55% 1.98% 1.64% 2.23% 1.09% 0.6% 0.07% 3.87% 5.49%
2025/10/26 9.96% 7.68% 2.31% 4.25% 1.68% 2.66% 1.56% 7.57% 1.52% 7.37%
2025/10/27 3.49% 11.9% 1.52% 3.51% 1.57% 2.36% 1.06% 6.04% 3.06% 0.11%
2025/10/28 7.57% 5.8% 0% 3.82% 3.15% 0.74% 1.14% 0.46% 6.69% 0.14%
2025/10/29 13.61% 7.76% 2.03% 4.28% 2.72% 0.05% 1.62% 0.45% 4.7% 2.49%
2025/10/30 15.84% 4.9% 1.71% 4.44% 1.99% 1.85% 0.49% 1.25% 0.68% 5.66%
2025/10/31 17.85% 9.79% 4.42% 4% 2.66% 1.04% 0.87% 0.52% 0.45% 0%
  • lilly.com
  • pfizerforall.com
  • gsk.com
  • myriad.com
  • ro.co
  • leapcure.com
  • mdexam.com
  • propharmagroup.com
  • merck.com
  • abbvie.com

Copyright © Adthena. All rights reserved.

In October 2025, lilly.com saw a rollercoaster of impressions, peaking at 17.85% on the 31st. Pfizerforall.com maintained a strong presence, with a notable 16.55% on the 25th. Abbvie.com fluctuated, reaching 7.68% on the 11th. Gsk.com had a modest rise, ending at 4.42%. Myriad.com steadily increased, peaking at 4.83% on the 10th. Ro.co showed consistent activity, closing at 2.66%. Leapcure.com had a varied month, peaking at 3.68% on the 21st. Mdexam.com remained low, with a peak of 4.02% on the 8th. Propharmagroup.com started strong but ended at 0.52%. Merck.com had a mixed month, peaking at 8.19% on the 16th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    Abbott's Health Technology https://www.abbott.com

    Health Tech Innovations — At Abbott, we help people live better and healthier with our life‐changing technologies.

  2. 2
    What is CAR T-Cell Therapy? - Learn About CAR T-Cell Therapy Prescription treatment website

    CAR T-Cell Therapy Helps Your Immune System Fight Against Certain Relapsed Blood Cancers.

  3. 3
    Clinical Trial Phases - Find a Clinical Trial https://www.lilly.com/

    Cancer can change lives, but clinical trials can change cancer. Learn more here.

  4. 4
    Merck Pharmaceuticals | Research & Development Process https://www.merck.com

    Visit the Official Merck Site to Access Information About Our Medical Research. Our Goal is to Develop Medications and Vaccines That Help Fight Serious...

  5. 5
    PfizerForAll™ | Welcome To Patient Resources https://www.pfizerforall.com

    Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll. Information You Can Access Right Now. Visit PfizerForAll To Learn More. Prescription Assistance. Prior Authorization Help. Types: Resources, Support, FAQs.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals and biotech, Abbott, Merck, and Pfizer stand out with compelling narratives. Abbott’s ad highlights life-changing health tech innovations, while Merck emphasizes its commitment to developing crucial medications and vaccines. Pfizer offers comprehensive patient resources, showcasing its dedication to support and care. Meanwhile, Lilly and letschatcart.com focus on cancer treatment advancements, with Lilly promoting clinical trials and letschatcart.com educating on CAR T-Cell Therapy. These ads collectively underscore a commitment to innovation, patient support, and cutting-edge research.

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