AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
google.com	18.78
microsoft.com	17.81
chatgpt.com	9.04
apple.com	7.74
claude.ai	5.65
amazon.com.au	3.46
design.com	2.07
aws.amazon.com	2.04
looka.com	1.74
invideo.io	1.59
others	30.08

In the PPC landscape, Google.com leads with 18.78% click share, closely followed by Microsoft.com at 17.81%. Chatgpt.com and Apple.com trail behind, while ‘others’ collectively hold a significant 30.08%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	microsoft.com	google.com	claude.ai	chatgpt.com	apple.com	design.com	aws.amazon.com	adobe.com	ibm.com	uipath.com
2025/05/01	5.93%	9.88%	6.13%	14.57%	6.91%	2.47%	3.2%	1.57%	3.48%	0.1%
2025/05/02	2.3%	6.57%	3.64%	8.54%	14.44%	1.97%	3.61%	2.09%	4.09%	1.06%
2025/05/03	6.05%	5.56%	3.46%	10.17%	6.56%	1.37%	2.42%	1.64%	6.09%	1.2%
2025/05/04	6.33%	9.08%	6.69%	9.68%	7.73%	1.8%	1.85%	1.69%	5.36%	0.82%
2025/05/05	6.42%	9.29%	4.96%	10.52%	7.83%	1.79%	1.97%	0.94%	3.22%	1.44%
2025/05/06	8.95%	5.79%	4.25%	9.07%	7.93%	1.73%	1.52%	1.63%	2.87%	4.45%
2025/05/07	9.47%	9.16%	6.23%	9.31%	4.7%	1.68%	3.44%	1.72%	3.49%	2.24%
2025/05/08	13.24%	6.22%	7.54%	9.26%	6.05%	1.89%	2.6%	1.9%	3.55%	2.81%
2025/05/09	11.68%	6.41%	4.84%	8.84%	7.57%	2.27%	1.24%	1.86%	3.4%	3.66%
2025/05/10	16.53%	6.14%	6.24%	9.67%	4.59%	1.35%	3.25%	2.26%	5.98%	4.54%
2025/05/11	11.79%	8.29%	5.32%	8.8%	4.98%	0.84%	1.5%	1.64%	6.1%	3.6%
2025/05/12	11.34%	11.07%	7.39%	8.09%	8.54%	1.03%	0.59%	2.23%	3.02%	4.31%
2025/05/13	8.09%	11.85%	13.09%	6.21%	3.6%	0.82%	0.37%	1.79%	2.51%	3.52%
2025/05/14	11.65%	12.25%	5.9%	9.51%	6%	1.03%	0.84%	1.8%	4.15%	3.97%
2025/05/15	12.8%	11.7%	7.34%	7.86%	3.99%	1.83%	1.13%	1.63%	3.71%	3.17%
2025/05/16	13.93%	13.35%	3.23%	8.74%	5.1%	2.09%	1.86%	1.81%	6.48%	1.78%
2025/05/17	12.14%	13%	13.09%	6.57%	3.84%	1.06%	1.35%	1.42%	5.15%	1.77%
2025/05/18	13.8%	9.7%	10.13%	8.01%	7.44%	0.88%	1.78%	1.32%	5.17%	1.16%
2025/05/19	13.13%	13.46%	7.5%	6.8%	4.91%	0.97%	0.99%	1.94%	3.21%	2.08%
2025/05/20	4.97%	18.32%	6.83%	8.96%	10.47%	1.18%	0.74%	1.59%	2.77%	1.94%
2025/05/21	9.42%	22.51%	8.25%	7.02%	5.72%	1.28%	2.71%	1.64%	1.77%	0.5%
2025/05/22	8.23%	23.46%	10.31%	7.12%	2.55%	2.31%	2.43%	2.01%	5.81%	1.31%
2025/05/23	5.25%	17.48%	10.27%	7%	5.09%	1.94%	2.79%	2.16%	3.62%	1.63%
2025/05/24	8.22%	11.37%	8.38%	4.55%	4.47%	2.14%	3.54%	2.88%	6.45%	1.06%
2025/05/25	8.68%	14.41%	7.02%	6.19%	4.64%	1.74%	0.83%	2.26%	7.02%	1.07%
2025/05/26	12.06%	15.67%	8.15%	3.47%	5.37%	2.24%	3.43%	2.7%	3.66%	0.45%
2025/05/27	8.65%	15.04%	6.56%	5.69%	5.23%	1.88%	2.39%	3.95%	2.5%	0.63%
2025/05/28	10.21%	13.97%	8.23%	6.01%	2.87%	1.94%	2.78%	3.75%	2.96%	0.68%
2025/05/29	10.19%	18.45%	6.35%	3.88%	3.99%	2.91%	2.87%	3.05%	3.72%	0.77%
2025/05/30	8.76%	19.17%	5.81%	4.97%	7.45%	2.26%	2.33%	1.81%	4.41%	0.36%
2025/05/31	15.18%	10.08%	5.69%	5.5%	3.88%	2.77%	2.27%	2.13%	1.08%	0.35%

In May 2025, Google dominated PPC spend, peaking at 23.46% on May 22. Microsoft saw fluctuations, ending strong at 15.18%. ChatGPT started high but declined, while Claude.ai and Apple showed varied trends. Design.com and AWS had modest shares.

Market Exposure

Competitor Count for AUS Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	467
2025/05/02	469
2025/05/03	482
2025/05/04	485
2025/05/05	495
2025/05/06	511
2025/05/07	503
2025/05/08	506
2025/05/09	515
2025/05/10	500
2025/05/11	500
2025/05/12	515
2025/05/13	510
2025/05/14	510
2025/05/15	511
2025/05/16	513
2025/05/17	503
2025/05/18	505
2025/05/19	507
2025/05/20	504
2025/05/21	500
2025/05/22	509
2025/05/23	495
2025/05/24	507
2025/05/25	489
2025/05/26	484
2025/05/27	477
2025/05/28	490
2025/05/29	492
2025/05/30	497
2025/05/31	490

In May 2025, distinct advertisers on Google SERP began at 467, peaked at 515, and concluded at 490, showcasing dynamic fluctuations throughout the month.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
google.com	7.59%
unisys.com	0.78%
clickup.com	0.75%
claude.ai	0.69%
adobe.com	0.59%
pega.com	-0.48%
studyonline.uts.edu.au	-1.18%
uipath.com	-1.48%
chatgpt.com	-2.26%
microsoft.com	-2.99%

Google.com surged with a 7.59% click share increase, while microsoft.com dropped by 2.99%. Adobe.com and claude.ai saw modest gains.

Campaign Efficiency

AUS Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	microsoft.com	google.com	chatgpt.com	unisys.com	claude.ai	apple.com	amazon.com.au	aws.amazon.com	design.com	uipath.com
2025/05/01	5.39%	12.13%	19.28%	0.01%	7.86%	9.69%	1.54%	3.71%	2.74%	0.03%
2025/05/02	2.62%	9.2%	11.37%	0.05%	4.35%	19.15%	3.65%	4.25%	2.04%	0.29%
2025/05/03	7.36%	7.25%	12.22%	0.01%	3.15%	10.39%	5.69%	3.1%	1.3%	0.39%
2025/05/04	7.57%	10.5%	11.98%	0.01%	6.67%	11.49%	5.23%	2.4%	1.73%	0.28%
2025/05/05	7.69%	11.81%	13.21%	0.02%	4.71%	11.05%	2.83%	2.09%	1.6%	1.93%
2025/05/06	12.04%	7.71%	11.54%	0.34%	3.57%	10.83%	2.56%	2.24%	1.61%	5.57%
2025/05/07	12.75%	10.8%	12.09%	0.02%	6.61%	6.52%	3.15%	4.7%	1.65%	2.28%
2025/05/08	17.6%	7.92%	10.63%	0.02%	7.28%	8.01%	3.98%	2.69%	1.75%	3.47%
2025/05/09	14.21%	7.96%	10.21%	0.01%	5.73%	10.27%	3.38%	1.79%	2.08%	3.43%
2025/05/10	21.06%	8.25%	12.31%	0.42%	7.09%	7.42%	3.57%	2.46%	1.23%	4.48%
2025/05/11	14.67%	9.57%	11.56%	3.38%	5.89%	7.74%	4.36%	0.8%	0.77%	4.02%
2025/05/12	14.2%	12.63%	10%	3.52%	6.43%	11.99%	2.58%	0.53%	0.96%	5.89%
2025/05/13	10.75%	14.03%	7.34%	3.15%	13.35%	4.61%	2.25%	0.36%	0.75%	5.62%
2025/05/14	14.49%	15.84%	11.8%	3.69%	6.72%	8.44%	1.96%	1.05%	0.98%	4.16%
2025/05/15	16.09%	14.73%	10.42%	4.13%	6.34%	6.26%	1.93%	1.52%	1.94%	3.55%
2025/05/16	18.73%	15.8%	11.08%	0.7%	3%	7.55%	3.92%	2.7%	2.07%	0.57%
2025/05/17	16.36%	16.73%	8.69%	0.34%	13.43%	6.01%	0.93%	1.98%	1.04%	0.57%
2025/05/18	17.76%	12.69%	9.55%	2.48%	11.04%	9.81%	2.05%	2.03%	0.75%	1.57%
2025/05/19	14.94%	15.05%	7.74%	1.9%	7.53%	7.64%	2.5%	0.89%	0.8%	3.27%
2025/05/20	4.59%	20.65%	9.97%	0.08%	6.43%	14.5%	4.21%	0.83%	1.04%	3.12%
2025/05/21	11.54%	26.62%	8.23%	1.01%	8.52%	7.96%	1.72%	2.32%	1.24%	0.2%
2025/05/22	11.04%	29.97%	9.49%	1.1%	10.1%	4.59%	2.99%	3.45%	2.52%	0.41%
2025/05/23	6.57%	20.71%	8.92%	4.13%	10.43%	6.8%	2.09%	2.98%	1.96%	1.67%
2025/05/24	10.23%	17.29%	6.06%	1.77%	11.14%	8.57%	1.74%	3.94%	2.36%	0.36%
2025/05/25	11.6%	20.66%	8.21%	3.08%	7.78%	7.76%	3.37%	0.82%	1.86%	0.39%
2025/05/26	15.47%	21.99%	4.17%	0.2%	7.17%	8.9%	4.41%	4.45%	2.35%	0.18%
2025/05/27	9.67%	20.16%	7.08%	5.41%	6.34%	6.73%	4.4%	2.5%	1.87%	0.24%
2025/05/28	12.77%	20.28%	7.73%	3.14%	7.93%	4.13%	2.27%	3.99%	2.03%	0.25%
2025/05/29	13.57%	26.34%	5.49%	1.45%	6.11%	6.61%	3.84%	3.57%	3.14%	0.28%
2025/05/30	10.52%	22.31%	5.79%	3.74%	5.33%	9.71%	3.57%	2.43%	2.14%	0.12%
2025/05/31	16.46%	14%	7.51%	7.19%	5.58%	5.45%	5.02%	3.1%	2.54%	0.12%

In May 2025, Google led with a peak impression share of 29.97% on May 22. Microsoft saw fluctuations, peaking at 21.06% on May 10. ChatGPT started strong but declined, while Unisys and Claude.ai showed modest gains. The month ended with Google maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free AI https://apps.apple.com › ai_chatbot › app_for_free
Free AI App — Get AI Assistant for Homework, Day-2-Day Tasks, Essays, Content, Ideas, Translations etc. Get help with the ChatOn app. Review your writing, create...
2
AI & Automation Trends 2025 https://www.blueprism.com
Seven Key Trends for 2025 — Seven Automation Trends: Designed To Help Guide You Where To Focus Your Automation Efforts.
3
AI image generation for free http://www.chatgpt.com
Official ChatGPT website — Give the world's most popular AI assistant a try. Sign up for free & ask ChatGPT anything. Imagine it...
4
Chat with Gemini https://gemini.google.com
Google Gemini — Chat with Google Gemini to collaborate with the best of Google AI. Chat to supercharge your ideas, write, learn, plan and more.
5
AI Image Creation https://copilot.microsoft.com
Create Images for Free — Whatever you type, upload or describe, AI-powered Microsoft Copilot® can create an image.

In the realm of AI, top advertisers like Apple, Blue Prism, ChatGPT, Google, and Microsoft captivate audiences with free AI tools, automation trends, and creative capabilities. Their ads highlight unique offerings, from AI assistants for daily tasks to image generation, showcasing innovation and accessibility.

Frequently Asked Questions

Why is the AUS Software & Technology AI / Machine Learning May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology AI / Machine Learning May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology AI / Machine Learning May 2025 Report
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How often is the data updated?

Data within the AUS Software & Technology AI / Machine Learning May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The AUS Software & Technology AI / Machine Learning May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Who is this AUS Software & Technology AI / Machine Learning May 2025 Report for?

The AUS Software & Technology AI / Machine Learning May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Competitor Count for AUS Software & Technology AI / Machine Learning

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

AUS Software & Technology AI / Machine Learning Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Frequently Asked Questions

Why is the AUS Software & Technology AI / Machine Learning May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology AI / Machine Learning May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology AI / Machine Learning May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology AI / Machine Learning May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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