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AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 11.39
apple.com 9.25
amazon.com.au 8.7
google.com 4.82
aws.amazon.com 4.03
design.com 3.72
claude.ai 3.21
looka.com 3.1
invideo.io 2.64
microsoft.com 2.52
others 46.62

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In the PPC landscape, ‘others’ dominate with 46.62% click share, while chatgpt.com leads individual domains at 11.39%. Apple.com and amazon.com.au follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date google.com chatgpt.com apple.com aws.amazon.com claude.ai myninja.ai amazon.com.au ibm.com wix.com design.com
2025/04/01 0.01% 11.57% 8.99% 3.72% 0.03% 0.59% 4.6% 3.63% 2.97% 2.82%
2025/04/02 0.01% 13.41% 9.32% 4.03% 1.05% 0.44% 4.6% 2.52% 2.12% 3.24%
2025/04/03 0.26% 8.6% 1.58% 3.86% 1.34% 3.19% 3.01% 3.72% 3.27% 3.35%
2025/04/04 0.38% 11.57% 2.93% 2.67% 0.76% 2.7% 1.39% 5.06% 1.97% 3.57%
2025/04/05 0.02% 7.31% 2.6% 1.91% 2.97% 1.16% 5.19% 4.81% 3.46% 2.47%
2025/04/06 0.02% 7.39% 5.04% 2.97% 2.21% 1.07% 5.86% 6% 2.14% 1.75%
2025/04/07 0.03% 6.1% 2.04% 2.7% 1.25% 1.02% 2.64% 4.5% 3.41% 3.5%
2025/04/08 0.03% 8.71% 2.37% 1.22% 0.7% 1.13% 3.3% 3.08% 2.35% 2.36%
2025/04/09 0.17% 9.26% 5.02% 4.75% 3.99% 0.99% 4.13% 3.27% 2.91% 2.43%
2025/04/10 0.27% 4.66% 4.68% 2.38% 4.51% 1.8% 4.33% 3.2% 3.21% 2.6%
2025/04/11 0.04% 6.53% 2.08% 4.3% 2.21% 1.41% 4.37% 4.3% 2.97% 3.15%
2025/04/12 0.56% 4.08% 4.08% 1.78% 3.41% 0.97% 3.73% 5.62% 2.96% 3.18%
2025/04/13 0.24% 7.04% 6.37% 3.11% 3.48% 3.84% 2.69% 6.63% 1.93% 1.97%
2025/04/14 0.06% 9.44% 1.7% 3.58% 3.19% 2.85% 4.57% 5.11% 2.31% 2.39%
2025/04/15 0.04% 9.94% 2.91% 3.2% 3.51% 1.09% 3.55% 4.96% 2.31% 2.88%
2025/04/16 0.03% 11.1% 4.55% 2.38% 4.46% 1.63% 4.63% 4.48% 2.43% 2.75%
2025/04/17 0.03% 9.49% 1.21% 1.62% 5% 2.77% 1.27% 3.03% 1.39% 3.76%
2025/04/18 0.24% 6.52% 0.29% 2.14% 3% 0.83% 1.55% 3.63% 1.3% 4.42%
2025/04/19 3.72% 3.61% 7.78% 1.61% 3.97% 1.81% 4.93% 4.91% 2.03% 1.18%
2025/04/20 5.48% 4.49% 9.46% 2.99% 3.79% 1.04% 3.77% 4.54% 1.77% 1.18%
2025/04/21 8.46% 5.01% 8.35% 2.68% 6.45% 2.62% 2.88% 3% 1.61% 1.74%
2025/04/22 5.32% 7.86% 6.13% 2.74% 6.96% 2.39% 2.47% 3.22% 1.64% 1.87%
2025/04/23 9.36% 7.62% 8.45% 2.64% 4.08% 0.73% 2.67% 3.25% 1.94% 1.44%
2025/04/24 8.36% 6.97% 7.3% 3.9% 5.63% 2.82% 2.43% 2.81% 2.16% 2.36%
2025/04/25 7.4% 7.23% 12.82% 4.05% 3.93% 2.21% 1.6% 3.43% 1.98% 2.95%
2025/04/26 4.98% 8.03% 6% 2.48% 4.98% 2.44% 3.13% 3.98% 2.53% 1.18%
2025/04/27 4.69% 6.91% 5.99% 2.25% 7.45% 2.94% 2.31% 3.81% 2.16% 0.93%
2025/04/28 5.35% 6.92% 12.92% 3.22% 4.72% 1.08% 2.69% 3.52% 2% 1.77%
2025/04/29 7.04% 6.8% 7.02% 5.04% 6.02% 2.59% 2.45% 3.75% 2.59% 1.37%
2025/04/30 11.59% 11.17% 8.95% 4.78% 3.77% 2.95% 2.69% 2.18% 2.04% 1.72%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Google surged mid-month, peaking at 11.59% on April 30. ChatGPT maintained strong presence, ending at 11.17%. Apple fluctuated, closing at 8.95%. AWS and Claude.ai showed steady growth, while Myninja.ai and Amazon.com.au remained stable. IBM, Wix, and Design.com experienced varied trends, with IBM ending at 2.18%.

Market Exposure

Competitor Count for AUS Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 476
2025/04/02 479
2025/04/03 497
2025/04/04 489
2025/04/05 489
2025/04/06 506
2025/04/07 498
2025/04/08 496
2025/04/09 475
2025/04/10 486
2025/04/11 469
2025/04/12 465
2025/04/13 470
2025/04/14 470
2025/04/15 477
2025/04/16 468
2025/04/17 466
2025/04/18 464
2025/04/19 491
2025/04/20 477
2025/04/21 486
2025/04/22 484
2025/04/23 491
2025/04/24 491
2025/04/25 493
2025/04/26 468
2025/04/27 475
2025/04/28 468
2025/04/29 488
2025/04/30 481

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 506 on April 6. The month concluded with 481 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
google.com 8.25%
apple.com 5.14%
microsoft.com 4.07%
claude.ai 2.72%
cisco.com 1.75%
looka.com -1.7%
design.com -1.75%
chatgpt.com -2.64%
invideo.io -3.24%
amazon.com.au -3.44%

Copyright © Adthena. All rights reserved.

In the past month, google.com surged by 8.25%, while apple.com rose 5.14%. Conversely, amazon.com.au dropped 3.44%, and invideo.io fell 3.24%.

Campaign Efficiency

AUS Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com apple.com aws.amazon.com amazon.com.au claude.ai myninja.ai openart.ai design.com looka.com
2025/04/01 16.08% 0% 15.08% 5.15% 10.58% 0.02% 0.42% 1.22% 2.76% 2.43%
2025/04/02 18.55% 0% 13.7% 6.24% 10.15% 1.16% 0.28% 1.34% 3.24% 2.78%
2025/04/03 11.78% 0.11% 2.23% 5.58% 5.53% 1.26% 4.05% 0.95% 4.1% 3.56%
2025/04/04 14.44% 0.16% 4.17% 3.57% 4.71% 0.49% 3.04% 0.46% 3.84% 2.98%
2025/04/05 10.74% 0.01% 4.06% 3.08% 12.13% 2.35% 1.04% 2.6% 3.15% 2.82%
2025/04/06 10.6% 0.01% 8.54% 4.41% 11.09% 1.48% 0.8% 2.36% 1.94% 1.88%
2025/04/07 9.26% 0.01% 2.87% 3.73% 10.37% 1% 0.93% 0.79% 4.25% 3.48%
2025/04/08 12.34% 0.01% 3.94% 1.76% 8.64% 0.8% 0.83% 2.16% 2.91% 3.32%
2025/04/09 14.23% 0.1% 8.28% 7.89% 8.27% 3.66% 0.78% 1.13% 2.96% 2.13%
2025/04/10 7.16% 0.4% 8.63% 4.19% 8% 3.79% 1.54% 2.3% 3.24% 2.26%
2025/04/11 10.02% 0.02% 3.55% 6.72% 8.58% 1.95% 1.24% 1.7% 4.03% 3.3%
2025/04/12 5.92% 0.71% 6.22% 2.65% 6.22% 2.85% 1.24% 6.35% 4.01% 2.83%
2025/04/13 10% 0.3% 10.38% 4.72% 6.1% 3.19% 5.23% 2.26% 2.21% 2.08%
2025/04/14 13.22% 0.03% 2.22% 4.66% 10.39% 2.73% 3.31% 3.26% 2.72% 2.21%
2025/04/15 15.38% 0.02% 4.78% 4.1% 9.86% 2.87% 0.87% 1.09% 3.53% 3.53%
2025/04/16 15.75% 0.02% 7.65% 3.69% 8.66% 3.21% 1.38% 3.09% 3.35% 3.04%
2025/04/17 13.13% 0.02% 1.47% 2.47% 2.83% 5.33% 3.3% 1.65% 3.76% 2.94%
2025/04/18 8.63% 0.11% 0.24% 2.29% 2.24% 1.9% 0.56% 0.86% 4.87% 2.95%
2025/04/19 4.34% 6.75% 12.57% 1.71% 10.91% 3.37% 1.58% 3.11% 1.32% 0.84%
2025/04/20 5.45% 7.47% 14.12% 3.23% 8.23% 5.36% 0.73% 2.2% 1.14% 0.97%
2025/04/21 6.82% 11.48% 12.55% 2.86% 5.89% 8.69% 3.08% 2.86% 1.71% 1.41%
2025/04/22 10.69% 6.21% 7.35% 2.75% 6.14% 9.13% 2.72% 2.57% 2.03% 1.32%
2025/04/23 10.3% 12.4% 12.9% 3.77% 5.47% 4.19% 0.48% 2.42% 1.49% 1.37%
2025/04/24 9.56% 10.25% 9.95% 4.88% 4.74% 7.3% 2.88% 2.66% 2.73% 2.47%
2025/04/25 9.01% 9.98% 17.19% 5.59% 4.25% 4.21% 2.82% 3.26% 3.06% 2.56%
2025/04/26 10.62% 7.19% 8.56% 2.99% 7.17% 4.91% 2.6% 3.19% 1.21% 1.23%
2025/04/27 9.08% 6.54% 7.74% 2.86% 5.76% 9.67% 3.75% 3.62% 0.91% 0.98%
2025/04/28 10.13% 8.3% 19.47% 4.24% 4.76% 5.16% 0.84% 2.44% 1.76% 1.19%
2025/04/29 10.3% 11.09% 11.8% 5.63% 4.81% 6.33% 3.39% 2.31% 1.5% 1.22%
2025/04/30 15.28% 15.12% 11.96% 5.87% 5.61% 4.83% 3.18% 2.84% 1.72% 1.25%

Copyright © Adthena. All rights reserved.

April’s PPC landscape saw ChatGPT’s impression share fluctuate, peaking early at 18.55% and closing strong at 15.28%. Google surged mid-month, ending at 15.12%. Apple experienced volatility, finishing at 11.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Image Generation https://aws.amazon.com › amazon › nova

    Amazon Nova is Now Available — Deploy Scalable, Reliable, and Secure Generative AI Applications Using Amazon Web Services.

  2. 2
    ChatGPT: AI made simple https://www.chatgpt.com

    Ask ChatGPT anything for free — Give the world's most popular AI assistant a try. Sign up for free & ask ChatGPT anything. Discover a...

  3. 3
    Chat with Gemini https://gemini.google.com

    Google Gemini — Chat with Google Gemini to collaborate with the best of Google AI. Chat to supercharge your ideas, write, learn, plan and more.

  4. 4
    Automate Tasks and Processes - Empower Everyone With AI https://www.mulesoft.com › business › automation

    Learn how our customers accelerate IT projects with an average 78% faster time-to-market.

  5. 5
    Advanced AI Agent for Support https://www.zendesk.com

    Simplify Support with AI — Automate Requests Across All Channels with AI Agents That Specialize in Customer Service.

Copyright © Adthena. All rights reserved.

In the competitive landscape of AI-driven PPC ads, Amazon, ChatGPT, Google, MuleSoft, and Zendesk shine. Amazon Nova emphasizes scalable AI applications, while ChatGPT offers free, accessible AI interaction. Google Gemini promotes collaboration, MuleSoft highlights accelerated IT projects, and Zendesk focuses on AI-enhanced customer support.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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