AUS Software & Technology Data Analytics - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.2056927381
	70.7943072619

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
adobe.com	19.89
envato.com	11.86
myheritage.com	8.5
snowflake.com	6.08
elastic.co	4.43
monday.com	3.37
smartsheet.com	3.12
sap.com	2.91
buffer.com	2.62
similarweb.com	2.49
others	34.73

adobe.com - 19.89%
envato.com - 11.86%
myheritage.com - 8.5%
snowflake.com - 6.08%
elastic.co - 4.43%
monday.com - 3.37%
smartsheet.com - 3.12%
sap.com - 2.91%
buffer.com - 2.62%
similarweb.com - 2.49%
others - 34.73%

Adobe.com leads with 19.89% click share, followed by Envato.com at 11.86%. Others collectively hold 34.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	monday.com	sap.com	lucidchart.com	atlassian.com	adobe.com	agencyanalytics.com	miro.com	pdffiller.com	splunk.com	snowflake.com
2026/01/01	6.95%	4.85%	7.34%	7.6%	6.29%	2.52%	0.69%	3.08%	2.04%	5.31%
2026/01/02	8.37%	0%	10.72%	5.77%	7.39%	0.02%	1.47%	3.76%	2.42%	4.68%
2026/01/03	8.81%	0%	4.56%	6.69%	5.52%	1.37%	1.49%	3.96%	2.26%	5.83%
2026/01/04	6.1%	0%	2.76%	5.5%	5.67%	2.08%	3.66%	1.69%	2.53%	6.53%
2026/01/05	10.64%	0%	2.45%	4.92%	4.71%	3.19%	2.41%	0.91%	1.26%	4.08%
2026/01/06	10.05%	0%	3.06%	5.64%	4.88%	2.51%	1.85%	0.82%	2.4%	1.36%
2026/01/07	10.57%	0%	4.33%	5.93%	4.99%	2.33%	1.23%	1.68%	2.22%	6.29%
2026/01/08	8.83%	1.91%	5.05%	4.47%	3.2%	2.4%	4.76%	1.26%	2.22%	3.41%
2026/01/09	10.11%	3.41%	4.77%	6.29%	4.05%	3.12%	4.74%	2.46%	1.23%	3.18%
2026/01/10	9.06%	0%	5.3%	3.79%	5.59%	3.08%	2.13%	0.84%	1.22%	5.27%
2026/01/11	10.04%	0%	3.15%	2.13%	5.52%	2.55%	2.97%	0.45%	2.45%	5.35%
2026/01/12	9.95%	0%	4.76%	6.59%	4.82%	2.18%	2.62%	2.29%	2.65%	4.07%
2026/01/13	13.69%	0%	2.47%	1.6%	6.56%	3.08%	2.55%	0.53%	2.98%	1.91%
2026/01/14	11.52%	5.63%	2.51%	3.01%	5.26%	2.6%	2.43%	1.28%	2.51%	0.81%
2026/01/15	8.76%	0%	3.83%	2.51%	6.96%	2.96%	3%	3.6%	0%	3.54%
2026/01/16	9.5%	3.78%	5.1%	6.52%	4.54%	3.46%	4.58%	2.73%	1.37%	3.54%
2026/01/17	9.37%	0%	6.56%	0.57%	3.94%	3.02%	1.69%	0.47%	3.98%	1.56%
2026/01/18	9.91%	5.18%	2.29%	1.01%	5.58%	2.89%	1.78%	0.8%	3.79%	5.04%
2026/01/19	6.79%	0%	3.79%	0.63%	5.75%	2.3%	2.43%	3.52%	3.2%	2.71%
2026/01/20	9.03%	0%	2.3%	0.2%	5.86%	3.38%	2.31%	2.76%	3.47%	2.26%
2026/01/21	9.1%	3.19%	4.38%	0.2%	3.91%	3.8%	3.31%	4.14%	3.8%	1.88%
2026/01/22	12.4%	6.33%	2.76%	0.12%	5.66%	2.42%	4.33%	3.39%	3.93%	0.91%
2026/01/23	5.44%	0%	4.55%	0.21%	6.65%	4.13%	3.62%	4.08%	5.05%	1.46%
2026/01/24	7.09%	11.02%	7.11%	0.17%	4.7%	3.08%	3.2%	3.46%	2.43%	6.94%
2026/01/25	6.85%	8.41%	3.52%	0.19%	5.77%	2.32%	2.88%	2.5%	3.87%	5.81%
2026/01/26	4.54%	6.18%	2.92%	0.46%	7.38%	4.54%	1.83%	3.88%	2.27%	3.35%
2026/01/27	6.51%	6.11%	8.12%	0.87%	5.64%	2.82%	1.73%	3.83%	0.68%	0.88%
2026/01/28	7.23%	0%	2.69%	2.45%	7.96%	1.32%	2.45%	1.89%	1.61%	5.2%
2026/01/29	8.03%	6.04%	6.17%	5.66%	8.08%	3.9%	3.45%	2.91%	0.68%	2.61%
2026/01/30	0.53%	9.47%	3.85%	1.08%	7.54%	3.16%	2.18%	3.52%	0.76%	2.95%
2026/01/31	10.45%	8.34%	6.27%	4.17%	4.15%	3.77%	1.67%	1.51%	1.51%	0%

monday.com
sap.com
lucidchart.com
atlassian.com
adobe.com
agencyanalytics.com
miro.com
pdffiller.com
splunk.com
snowflake.com

In January 2026, monday.com led with fluctuating spend, peaking mid-month. SAP and Lucidchart showed steady growth, while Atlassian’s spend dipped. Adobe maintained consistency, and Snowflake saw varied trends. Miro and pdffiller had moderate activity, with Splunk showing a late surge.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	368
2026/01/02	370
2026/01/03	378
2026/01/04	370
2026/01/05	377
2026/01/06	377
2026/01/07	365
2026/01/08	372
2026/01/09	370
2026/01/10	371
2026/01/11	364
2026/01/12	370
2026/01/13	374
2026/01/14	349
2026/01/15	356
2026/01/16	370
2026/01/17	364
2026/01/18	371
2026/01/19	376
2026/01/20	377
2026/01/21	369
2026/01/22	371
2026/01/23	362
2026/01/24	369
2026/01/25	404
2026/01/26	420
2026/01/27	426
2026/01/28	406
2026/01/29	393
2026/01/30	384
2026/01/31	391

January saw a fluctuating number of advertisers, starting at 368 and peaking at 426. The month concluded with 391, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
sap.com	4.11%
adobe.com	2.68%
elastic.co	1.51%
pdffiller.com	0.65%
splunk.com	0.48%
monday.com	-0.99%
snowflake.com	-1.13%
atlassian.com	-1.9%
buffer.com	-2.81%
smartsheet.com	-2.95%

In the past month, SAP.com surged with a 4.11% click share increase, while Adobe.com followed with 2.68%. Conversely, Smartsheet.com experienced a decline of 2.95%.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	adobe.com	sap.com	monday.com	lucidchart.com	photoroom.com	atlassian.com	envato.com	miro.com	myheritage.com	snowflake.com
2026/01/01	20.03%	5.51%	4.63%	5.71%	10.03%	3.84%	1.77%	1.22%	0%	2.26%
2026/01/02	18.44%	0%	5.12%	7.47%	3.02%	5.01%	1.82%	1.44%	0%	2.71%
2026/01/03	20.9%	0%	6.09%	4.37%	0.01%	6.72%	2.68%	2.26%	5.99%	4%
2026/01/04	17.52%	0%	5.28%	3.47%	7.67%	5.69%	3.09%	4.85%	4.04%	4.61%
2026/01/05	18.16%	0%	7.45%	2.52%	7.04%	4.94%	2.48%	3.16%	7.4%	2.64%
2026/01/06	19.22%	0%	7.46%	3.52%	3.67%	5.91%	2.96%	2.74%	3.3%	1.1%
2026/01/07	17.11%	0%	7.47%	4.84%	3.26%	6.18%	2.62%	1.47%	3.91%	4.4%
2026/01/08	11.44%	4.04%	7.27%	4.43%	0.01%	5.59%	2.97%	5.67%	0%	2.76%
2026/01/09	16.29%	4.32%	7.74%	5.81%	0.01%	7.44%	2.78%	6%	0%	2.37%
2026/01/10	22.39%	0.03%	6.79%	4.8%	0.01%	4.39%	2.57%	3%	6.02%	3.65%
2026/01/11	23.59%	0%	7.35%	3.86%	0.01%	2.82%	3.11%	2.84%	6.37%	4.05%
2026/01/12	21.78%	0%	7.38%	4.66%	0.01%	6.88%	3.01%	3.92%	5.13%	3.2%
2026/01/13	22.94%	0%	9.8%	2.7%	4.4%	1.97%	3.55%	3.73%	5.29%	1.32%
2026/01/14	16.01%	6.84%	6.73%	2.34%	3.12%	2.55%	2.51%	2.81%	4.68%	0.47%
2026/01/15	22.35%	0%	6.05%	4.01%	3.55%	2.68%	2.86%	3.66%	0%	2.13%
2026/01/16	17.75%	4.71%	6.56%	6.08%	0.01%	7.4%	3.03%	5.88%	0%	2.58%
2026/01/17	15.42%	0%	6.38%	5.76%	0.01%	0.78%	3.03%	2.68%	5.08%	1.13%
2026/01/18	21.89%	7.72%	6.9%	2.73%	0.01%	1.08%	2.48%	2.56%	5.28%	3.69%
2026/01/19	20.04%	0%	4.75%	4.32%	0.01%	0.66%	2.77%	3.38%	7.67%	1.77%
2026/01/20	21.86%	0%	7.18%	3.2%	0.01%	0.28%	3.22%	4.04%	5.41%	1.8%
2026/01/21	15.88%	4.17%	6.97%	5.09%	0.01%	0.38%	3.06%	4.89%	5.14%	1.71%
2026/01/22	19.8%	8.54%	7.73%	3.03%	3.89%	0.12%	3.13%	5.45%	0%	0.58%
2026/01/23	19.94%	0%	3.29%	5.1%	9.42%	0.25%	3.8%	4.85%	0%	0.94%
2026/01/24	15.71%	15.9%	3.74%	6.52%	3.62%	0.22%	2.92%	4.33%	5.44%	4.89%
2026/01/25	19.66%	10.27%	3.33%	4.22%	3.12%	0.21%	2.2%	3.63%	4.68%	3.75%
2026/01/26	21.18%	8.33%	2.42%	2.93%	3.79%	0.46%	2.68%	2.95%	5.7%	2.28%
2026/01/27	17.57%	7.51%	3.29%	4.87%	6.83%	1.22%	2.41%	2.56%	2.57%	0.51%
2026/01/28	27.1%	0%	3.5%	2.76%	4.32%	2.26%	3.48%	3.79%	5.19%	3.25%
2026/01/29	27.04%	7.03%	3.52%	5.21%	9.59%	4.24%	2.58%	3.91%	0%	1.44%
2026/01/30	25.47%	13.37%	0.33%	4.21%	0%	1.04%	2.86%	2.82%	0%	1.83%
2026/01/31	13.88%	8.94%	5.45%	4.2%	4.07%	3.77%	2.87%	2.63%	2.45%	0%

adobe.com
sap.com
monday.com
lucidchart.com
photoroom.com
atlassian.com
envato.com
miro.com
myheritage.com
snowflake.com

Adobe.com started January strong, fluctuating but peaking at 27.10% on the 28th. SAP.com saw a notable rise mid-month, reaching 15.90% on the 24th. By month’s end, Adobe.com led, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month

1
Remove Background in Photoshop https://www.adobe.com › photoshop › edit-background
Easily Remove Backgrounds — You Don’t Need a Big Travel Budget to Give Your Photo a Beautiful Background. Pick Your Photo...
2
Envato® | Unlimited Assets & AI Tools https://elements.envato.com
Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with...
3
Online Mind Map Maker https://www.lucidchart.com › mind-maps
Make Mind Maps in Minutes — Get the most powerful, professional diagram software on the market. Use Lucidchart to visualize ideas, make charts, diagrams & more.
4
Instant Background Remover - Remove Bg for Free Online | Photoroom https://www.photoroom.com
Remove background, change background and showcase products
5
Success Factor https://www.sap.com › cloud › hcm
Employee-Focused HR Solutions — Explore HR trends and insights to drive business outcomes and employee growth with SAP. Get best practices for combining AI, skills development, and employee focus with SAP. Talent Solutions.

In the competitive world of PPC, Adobe’s ad highlights effortless photo editing, while Envato promises unlimited creative assets. Lucidchart offers quick mind mapping, and Photoroom simplifies background removal. SAP focuses on employee-centric HR solutions, blending AI and skills development.

Frequently Asked Questions

Why is the AUS Software & Technology Data Analytics January 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Data Analytics January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Data Analytics January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Data Analytics January 2026 Report?

The AUS Software & Technology Data Analytics January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Data Analytics January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Data Analytics January 2026 Report for?

The AUS Software & Technology Data Analytics January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Data Analytics - PPC Market Share Analysis January 2026