Log in Book a Demo

AUS Software & Technology Data Analytics - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
lucidchart.com 21.94
adobe.com 10.89
miro.com 10.75
envato.com 5.5
pdffiller.com 4.04
pdfguru.com 2.73
databricks.com 2.29
pdfaid.com 2.07
aha.io 1.92
snowflake.com 1.59
others 36.28

Copyright © Adthena. All rights reserved.

In the PPC landscape, Lucidchart leads with 21.94% click share, closely followed by Adobe at 10.89%. Miro captures 10.75%, while ‘others’ dominate with 36.28%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date lucidchart.com monday.com pdffiller.com databricks.com adobe.com splunk.com pdfaid.com pdfguru.com miro.com lucidspark.com
2025/04/01 3.05% 8.49% 5.37% 0.01% 4% 6.4% 2.16% 2.33% 0.7% 0.03%
2025/04/02 15.31% 6.36% 1.75% 0% 1.86% 3.27% 1.28% 1.2% 25.51% 0.01%
2025/04/03 2.67% 3.02% 4.25% 0.08% 6.82% 9.42% 2.75% 3.01% 0.7% 0.01%
2025/04/04 19.14% 3.18% 3.78% 0.01% 2.94% 10.52% 2.54% 1.71% 0.32% 0%
2025/04/05 16.24% 3.44% 3.85% 5.37% 5.81% 5% 1.89% 3.3% 0.46% 0.03%
2025/04/06 2.18% 4.18% 3.85% 3.34% 5.78% 5.42% 2.37% 3.41% 1.13% 0.03%
2025/04/07 18.58% 2.19% 1.54% 1.54% 1.02% 1.38% 1.03% 0.95% 22.41% 0.02%
2025/04/08 15.44% 5.81% 4.7% 5.68% 3.62% 3.64% 2.51% 2.21% 0.73% 0.55%
2025/04/09 2.19% 7.43% 5.53% 5.26% 3.64% 1.51% 3.69% 2.46% 0.45% 0.72%
2025/04/10 2.79% 6.04% 4.8% 5.58% 4.85% 2.71% 2.76% 2.54% 0.55% 1.22%
2025/04/11 13.68% 5.44% 4.08% 3.91% 4.78% 6.71% 2.05% 2.33% 0.34% 1.95%
2025/04/12 1.75% 8.4% 4.69% 4.65% 4.6% 6.23% 1.97% 2.99% 0.6% 0.2%
2025/04/13 2.74% 5.51% 5.38% 3.93% 5.63% 4.57% 3.19% 3.39% 1.01% 0.71%
2025/04/14 15.25% 5.43% 3.17% 3.46% 4.36% 5.62% 2.42% 1.87% 1.28% 0.59%
2025/04/15 1.57% 7.05% 3.07% 3.38% 4.21% 2.3% 2.03% 1.77% 25.3% 1.09%
2025/04/16 2.16% 4.56% 4.84% 6.15% 3.99% 3.85% 2.8% 1.6% 1.65% 1.15%
2025/04/17 19.69% 2.18% 2.23% 2.3% 2.77% 1.5% 1.03% 0.91% 35.79% 0.43%
2025/04/18 3.02% 8.4% 3.15% 6.46% 2.2% 5.25% 1.42% 2.19% 0.26% 0.19%
2025/04/19 2.25% 4.84% 5.24% 3.8% 5.19% 5.7% 2.51% 4.07% 0.53% 0.53%
2025/04/20 1.73% 6.93% 4.93% 2.67% 3.51% 8.44% 2.58% 3.11% 0.29% 0.14%
2025/04/21 23.17% 4.73% 2.74% 3.4% 2.2% 4.26% 2.21% 3.38% 0.3% 0.14%
2025/04/22 1.9% 3.84% 3.16% 2.02% 2.75% 1.28% 1.91% 1.87% 0.54% 42.98%
2025/04/23 2% 6.6% 6.01% 3.41% 3.01% 7.07% 4.06% 2.72% 1.28% 0.08%
2025/04/24 16.8% 2.86% 3.74% 2.15% 3.38% 1.28% 2.45% 1.92% 15.47% 0.29%
2025/04/25 11.37% 3.85% 4.49% 2.8% 4.69% 4.54% 2.33% 3.13% 18.04% 0.05%
2025/04/26 22.98% 5.45% 4.45% 3.28% 4.27% 2.23% 2.48% 3.39% 0.23% 0.09%
2025/04/27 19.33% 3.26% 3.73% 2.79% 3.52% 4.86% 2.02% 3.13% 0.8% 0.06%
2025/04/28 16.7% 4.02% 3.52% 2.49% 2.62% 1.42% 1.73% 1.8% 30.36% 0.04%
2025/04/29 1.91% 4.91% 6.33% 4.71% 4.47% 4.85% 3% 2.79% 0.66% 0.1%
2025/04/30 13.86% 6.24% 5.44% 4.83% 4.32% 4% 2.91% 1.77% 1.28% 0.13%

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC spend shares. Lucidchart peaked on April 21 with 23.17%, while Miro surged on April 17 at 35.79%. Lucidspark’s standout was April 22, reaching 42.98%. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 567
2025/04/02 554
2025/04/03 546
2025/04/04 540
2025/04/05 545
2025/04/06 544
2025/04/07 548
2025/04/08 578
2025/04/09 563
2025/04/10 552
2025/04/11 563
2025/04/12 546
2025/04/13 550
2025/04/14 564
2025/04/15 578
2025/04/16 564
2025/04/17 569
2025/04/18 583
2025/04/19 617
2025/04/20 597
2025/04/21 610
2025/04/22 633
2025/04/23 607
2025/04/24 619
2025/04/25 622
2025/04/26 592
2025/04/27 594
2025/04/28 603
2025/04/29 594
2025/04/30 596

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 567 and dipping to 540 by April 4. A notable surge occurred mid-month, peaking at 633 on April 22. The month concluded with a stable 596, reflecting a resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
lucidchart.com 4.24%
aha.io 3.27%
miro.com 2.59%
lucidspark.com 1.58%
smartsheet.com 0.69%
openpdf.com -0.53%
photiu.ai -0.8%
envato.com -1.73%
adobe.com -2.1%
clickup.com -2.37%

Copyright © Adthena. All rights reserved.

Aha.io and Lucidchart.com surged in click share, while Clickup.com and Adobe.com faced declines.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date lucidchart.com pdffiller.com adobe.com pdfaid.com monday.com pdfguru.com amazon.com.au miro.com aha.io clickup.com
2025/04/01 3.91% 8.7% 8.25% 3.66% 5.18% 4.5% 2.1% 1.38% 0.06% 0.26%
2025/04/02 31.6% 2.22% 2.14% 1.4% 2.69% 1.62% 0.67% 30.22% 0.04% 0.35%
2025/04/03 4.05% 6.2% 12.01% 4.14% 1.81% 4.63% 2.58% 1.08% 0.05% 1.25%
2025/04/04 44.98% 4.69% 4.16% 2.74% 1.69% 2.4% 2.27% 0.39% 0.01% 0.27%
2025/04/05 38.59% 4.87% 7.71% 2.1% 1.69% 4.49% 1.81% 0.56% 0.04% 0.62%
2025/04/06 3.23% 6.19% 10.3% 3.49% 2.84% 6.14% 4.16% 2.12% 0.15% 2.82%
2025/04/07 35.07% 1.39% 1.08% 0.87% 0.93% 0.99% 0.8% 22.96% 0.03% 22.97%
2025/04/08 38.17% 6.02% 4.68% 3.02% 2.91% 3.11% 1.34% 1.05% 0.18% 0.27%
2025/04/09 3.03% 8.77% 6.57% 5.47% 5.23% 4.42% 2.04% 0.74% 0.05% 0.45%
2025/04/10 3.52% 7.79% 8.84% 4.38% 4.93% 4.51% 2.16% 0.95% 0.72% 0.5%
2025/04/11 35.5% 4.99% 6.82% 2.49% 3.33% 3.38% 1.3% 0.46% 0.36% 0.59%
2025/04/12 2.95% 8.1% 8.55% 3.02% 6.04% 5.13% 2.14% 1.08% 0.02% 0.41%
2025/04/13 3.4% 7.65% 9.63% 4.56% 4.15% 5.44% 3.57% 1.81% 0.69% 1.3%
2025/04/14 35.3% 3.8% 6.55% 2.66% 3.01% 2.44% 2.92% 1.74% 0.55% 1.56%
2025/04/15 1.87% 4.45% 6.97% 2.58% 4.14% 2.61% 2.6% 37.75% 0.02% 0.46%
2025/04/16 3.17% 7.85% 8.17% 4.33% 3.61% 3.04% 2.88% 3.06% 0.76% 0.52%
2025/04/17 37.82% 2.12% 3.22% 0.94% 0.9% 0.91% 0.42% 37.5% 0.01% 0.1%
2025/04/18 3.52% 5.64% 4.27% 2.47% 6.31% 4.04% 2.99% 0.47% 0.81% 0.26%
2025/04/19 2.87% 8.08% 9.48% 3.62% 3.2% 7.46% 3.23% 0.93% 0.51% 0.69%
2025/04/20 2.32% 8.43% 6.76% 4.11% 4.33% 6.19% 4.18% 0.53% 0.22% 0.76%
2025/04/21 49.84% 2.94% 2.59% 2.29% 2.37% 3.83% 1.52% 0.36% 0.31% 0.22%
2025/04/22 2.61% 5.74% 5.73% 3.34% 3% 3.69% 1.77% 1.21% 0.03% 0.09%
2025/04/23 3.09% 9.95% 5.78% 6.15% 4.5% 5.28% 2.61% 2.69% 0.51% 0.12%
2025/04/24 32.72% 3.73% 3.87% 2.23% 1.23% 2.25% 0.87% 16.46% 16.08% 0.05%
2025/04/25 25.09% 5.39% 6.53% 2.69% 2.23% 4.1% 1.03% 23.85% 0.01% 0.05%
2025/04/26 48.5% 4.68% 5.18% 2.44% 2.43% 4.06% 1.77% 0.26% 0.59% 0.17%
2025/04/27 38.05% 3.7% 4.48% 1.86% 1.71% 3.61% 1.84% 0.9% 18.14% 0.75%
2025/04/28 33.51% 3.47% 2.99% 1.52% 1.79% 2.1% 1.4% 32.6% 0.14% 0.35%
2025/04/29 2.85% 11.7% 8.33% 5.17% 4.06% 5.49% 3.75% 1.05% 0.05% 0.08%
2025/04/30 33.84% 6.98% 6.44% 3.39% 3.38% 2.51% 2.05% 1.79% 0.02% 0.02%

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC impressions for lucidchart.com, peaking at 49.84% on the 21st. pdffiller.com and adobe.com maintained moderate shares, while miro.com and aha.io experienced sporadic spikes. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Idea Mapping Online https://www.aha.io

    Aha! Ideas — Expand your feedback channels. Gather qualitative and quantitative insights in one place. Efficiently capture, review, and respond to every suggestion. Prioritize the best ideas.

  2. 2
    Free Mindmap Maker https://www.clickup.com

    2025 Mindmap Maker — 3,000,000+ teams use ClickUp™ Mindmapping to brainstorm, plan, and organize workflows. Turn ideas into action with ClickUp’s interactive Mind Maps. Get started for free!

  3. 3
    Envato® | Unlimited Downloads, One Price | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better...

  4. 4
    Online Mind Map Maker https://www.lucidchart.com

    Make A Mind Map in Minutes — Get the most powerful, professional diagram software on the market. Work visually, collaborate remotely, all in real time.

  5. 5
    Mindmap https://www.miro.com › mindmap › free-forever

    Innovation Workspace for Teams — Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Save...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five top performers stand out with unique propositions. Aha.io emphasizes idea expansion and prioritization, while ClickUp.com offers free mind mapping for over 3 million teams. Envato.com entices with unlimited creative downloads, Lucidchart.com highlights real-time collaboration, and Miro.com provides innovation templates for teams. Each ad showcases distinct value, capturing diverse audience needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.