AUS Software & Technology Data Analytics - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.3995729679
72.6004270321
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 11.93
lucidchart.com 8.18
miro.com 6.53
photoroom.com 5.18
monday.com 4.42
aha.io 3.42
atlassian.com 3.11
pdf.net 2.82
sap.com 2.75
latrobe.edu.au 1.99
others 49.67
  • adobe.com - 11.93%
  • lucidchart.com - 8.18%
  • miro.com - 6.53%
  • photoroom.com - 5.18%
  • monday.com - 4.42%
  • aha.io - 3.42%
  • atlassian.com - 3.11%
  • pdf.net - 2.82%
  • sap.com - 2.75%
  • latrobe.edu.au - 1.99%
  • others - 49.67%

Copyright © Adthena. All rights reserved.

Adobe.com leads with 11.93% click share, followed by Lucidchart.com at 8.18%. Others dominate with 49.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com pdf.net monday.com lucidchart.com photoroom.com atlassian.com miro.com myob.com aha.io sap.com
2025/10/01 7.84% 0.48% 4.1% 1.58% 2.61% 3.74% 26.51% 1.48% 21.73% 1.03%
2025/10/02 11.28% 3.08% 2.43% 36.13% 1.79% 1.27% 0.93% 1.7% 0.49% 4.04%
2025/10/03 4.48% 1.29% 0.86% 27.73% 1.53% 0.27% 27.42% 0.89% 12.19% 0.35%
2025/10/04 16.56% 1.71% 4.65% 4.64% 2.95% 1.15% 0.39% 3.34% 0.8% 5.58%
2025/10/05 7.89% 1.96% 6.8% 3.89% 3.05% 7.78% 0.16% 2.39% 2.06% 3.55%
2025/10/06 14.84% 0.47% 8.3% 4% 5.86% 6.09% 1.84% 3.2% 0.03% 0.01%
2025/10/07 10.49% 1.21% 5.37% 2.25% 8.66% 4.84% 1.61% 3.24% 0.28% 8.23%
2025/10/08 16.78% 0.59% 8.94% 3.09% 10.87% 4.49% 2.63% 2.68% 1.35% 0%
2025/10/09 15% 4.2% 6.57% 4.51% 6.85% 5.02% 3.3% 3.03% 0.12% 0%
2025/10/10 14.64% 3.5% 4.47% 3.36% 9.94% 1.77% 1.9% 2.55% 0.65% 2.5%
2025/10/11 14.88% 1.79% 4.45% 4.8% 10.95% 4.74% 1.98% 3.53% 0.88% 0%
2025/10/12 10.82% 1.23% 7.16% 3.65% 3.2% 4.94% 0.86% 3.72% 1.7% 9.89%
2025/10/13 16.02% 2.59% 3.82% 2.14% 6.72% 5.15% 1.37% 3.77% 0.3% 3.37%
2025/10/14 14.65% 1.73% 6.61% 5.42% 5.79% 5.88% 1.57% 3.61% 0.64% 5.28%
2025/10/15 16.85% 2.01% 3.49% 3.17% 7.71% 3.84% 1.49% 3.4% 0.23% 4.86%
2025/10/16 13.84% 5.49% 4.7% 3.38% 3.11% 2.32% 1.85% 3.17% 1% 1.41%
2025/10/17 10.52% 6.19% 4.6% 3.95% 9.16% 1.1% 1.29% 3.51% 0.14% 3.03%
2025/10/18 14.35% 0.62% 3.57% 4.69% 12.38% 1.43% 0.42% 3.52% 0.04% 7.88%
2025/10/19 15.5% 0.97% 4.27% 2.05% 5.39% 2.6% 1.14% 3.84% 1.82% 8.25%
2025/10/20 12.09% 2.68% 5.61% 2.42% 2.67% 1.1% 2.49% 4.07% 1.79% 4.99%
2025/10/21 8.27% 3.84% 7.42% 2.73% 5.05% 9.06% 3.72% 2.77% 0.18% 0.02%
2025/10/22 12.31% 2.64% 7.65% 2.91% 6.68% 6.27% 2.85% 1.39% 0.73% 3.34%
2025/10/23 10.31% 3.86% 5.64% 2.62% 8.9% 3.83% 2.98% 1.42% 1.49% 2.86%
2025/10/24 9.77% 6% 3.43% 4.03% 3.77% 2.14% 3.94% 1.88% 0.39% 3.02%
2025/10/25 8.77% 2.64% 3.4% 5.84% 2.37% 0.99% 5.14% 1.52% 0.75% 3.35%
2025/10/26 10.27% 2.55% 3.35% 4.42% 1.75% 1.44% 2.18% 1.46% 1.24% 4.36%
2025/10/27 9.64% 1.85% 4.8% 7.4% 4.06% 2.15% 2.61% 1.17% 0.44% 2.98%
2025/10/28 14.78% 2.85% 4.28% 3.06% 6.09% 1.07% 2.14% 1.35% 0.61% 0%
2025/10/29 9.32% 2.38% 3.61% 4.45% 1.67% 3.04% 4.7% 1.48% 1.52% 0%
2025/10/30 12.46% 4.42% 3.83% 5.41% 7.59% 5.23% 4.25% 1.85% 0.37% 0%
2025/10/31 12.1% 6.74% 6.13% 5.19% 4.72% 3.36% 3.35% 1.78% 1.53% 0%
  • adobe.com
  • pdf.net
  • monday.com
  • lucidchart.com
  • photoroom.com
  • atlassian.com
  • miro.com
  • myob.com
  • aha.io
  • sap.com

Copyright © Adthena. All rights reserved.

Adobe.com saw fluctuating spend, peaking mid-month. Pdf.net’s spend was steady, with a late surge. Monday.com maintained moderate levels, while Lucidchart.com spiked early. Photoroom.com and Atlassian.com showed varied trends. Miro.com and Sap.com had sporadic peaks. Myob.com remained stable, and Aha.io had low activity.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 496
2025/10/02 489
2025/10/03 480
2025/10/04 480
2025/10/05 477
2025/10/06 502
2025/10/07 485
2025/10/08 474
2025/10/09 480
2025/10/10 485
2025/10/11 479
2025/10/12 482
2025/10/13 484
2025/10/14 495
2025/10/15 495
2025/10/16 486
2025/10/17 475
2025/10/18 459
2025/10/19 475
2025/10/20 480
2025/10/21 477
2025/10/22 470
2025/10/23 472
2025/10/24 474
2025/10/25 482
2025/10/26 473
2025/10/27 493
2025/10/28 478
2025/10/29 466
2025/10/30 461
2025/10/31 470

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 502 on the 6th, then declining to 470 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
miro.com 1.28%
uts.edu.au 0.99%
canva.com 0.89%
capterra.com 0.84%
myheritage.com 0.73%
cloudera.com -1.19%
atlassian.com -1.19%
databricks.com -1.47%
photoroom.com -1.8%
adobe.com -3.4%

Copyright © Adthena. All rights reserved.

Miro.com surged with a 1.28% click share increase, while adobe.com faced a 3.4% decline.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com pdf.net monday.com photoroom.com lucidchart.com atlassian.com miro.com aha.io here.com sap.com
2025/10/01 8.68% 0.55% 3.03% 2.72% 1.55% 3.43% 28.58% 27.66% 0% 0.91%
2025/10/02 12.39% 4.05% 1.58% 1.78% 39.47% 1.38% 1.09% 0.47% 0% 4.78%
2025/10/03 3.5% 1.4% 0.41% 1.1% 23.43% 0.22% 22.84% 11.31% 22.48% 0.37%
2025/10/04 18.05% 2.6% 3.8% 2.79% 5.34% 1.26% 0.52% 0.79% 0% 7.5%
2025/10/05 8.16% 3.02% 5.88% 2.77% 4.58% 7.94% 0.23% 2.41% 0% 3.72%
2025/10/06 15.37% 0.77% 8.04% 5.51% 4.73% 6.23% 2.17% 0.04% 0% 0%
2025/10/07 9.53% 1.54% 5.01% 8.79% 2.69% 5.16% 1.98% 0.31% 0% 9.84%
2025/10/08 16.44% 0.76% 8.6% 10.3% 3.58% 4.73% 3.14% 1.39% 0% 0%
2025/10/09 13.85% 5.66% 5.88% 6.95% 4.93% 4.84% 3.44% 0.18% 0% 0%
2025/10/10 13.21% 5.16% 3.91% 8.06% 3.52% 1.79% 1.97% 0.63% 0% 2.71%
2025/10/11 13.21% 2.5% 4.48% 8.78% 5.51% 4.95% 2.19% 0.88% 0% 0%
2025/10/12 10.11% 1.76% 7.27% 2.55% 3.93% 5.01% 0.98% 1.8% 0% 10.27%
2025/10/13 15.6% 3.83% 4.15% 5.59% 2.32% 5.54% 1.58% 0.32% 0% 3.75%
2025/10/14 14.63% 2.39% 7.4% 4.91% 5.81% 6.38% 1.74% 0.75% 0% 4.95%
2025/10/15 17.81% 3.64% 3.63% 7.49% 3.25% 3.98% 1.58% 0.62% 0% 5.04%
2025/10/16 14.76% 8.08% 4.59% 2.71% 3.4% 2.19% 1.75% 0.97% 0% 1.82%
2025/10/17 11.6% 8.74% 4.59% 9.74% 3.87% 0.89% 1.26% 0.15% 0% 3.27%
2025/10/18 16.29% 0.69% 3.82% 13.08% 4.6% 1.62% 0.38% 0.08% 0% 8.79%
2025/10/19 17.82% 1.11% 4.29% 5.58% 1.9% 2.4% 1.07% 1.75% 0% 9.37%
2025/10/20 15.12% 4.19% 5.72% 2.94% 2.37% 1.05% 2.43% 1.83% 0% 5.91%
2025/10/21 10.73% 5.78% 7.74% 5.7% 2.64% 9.36% 3.72% 0.12% 0% 0.01%
2025/10/22 15.29% 3.67% 7.63% 8.08% 2.62% 6.18% 2.65% 0.71% 0% 3.62%
2025/10/23 13.68% 6.2% 5.3% 11.75% 2.72% 3.55% 3% 1.41% 0% 3.95%
2025/10/24 12.91% 9.38% 2.6% 5.21% 3.97% 1.69% 3.71% 0.18% 0% 3.5%
2025/10/25 12.91% 4.07% 2.58% 3.06% 6.07% 0.81% 5.38% 0.44% 0% 4.11%
2025/10/26 14.34% 4.3% 2.42% 3.04% 4.57% 1.21% 2.05% 1.2% 0% 6.11%
2025/10/27 12.48% 2.77% 4.27% 5.08% 7.81% 2.16% 2.43% 0.36% 0% 3.41%
2025/10/28 20.52% 4.2% 3.79% 9.62% 3.38% 1.05% 2.07% 0.59% 0% 0%
2025/10/29 13.91% 3.71% 3.06% 3.03% 4.55% 3.54% 4.96% 1.66% 0% 0%
2025/10/30 15.64% 6.32% 3.23% 9.98% 5.33% 5.83% 4.38% 0.36% 0% 0%
2025/10/31 14.73% 9.69% 5.79% 5.78% 5.13% 3.76% 3.52% 1.71% 0% 0%
  • adobe.com
  • pdf.net
  • monday.com
  • photoroom.com
  • lucidchart.com
  • atlassian.com
  • miro.com
  • aha.io
  • here.com
  • sap.com

Copyright © Adthena. All rights reserved.

October’s PPC landscape saw dynamic shifts. Adobe’s share fluctuated, peaking at 20.52% on the 28th. Lucidchart’s early dominance waned, while Miro and Aha.io experienced sporadic spikes. The month concluded with Adobe leading, showcasing resilience amidst competition.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Remove Background in Photoshop https://www.adobe.com

    Easily Remove Backgrounds — With Photoshop, You Can Easily Remove the Scenery from Blah to Bali in Just a Few Clicks. If You...

  2. 2
    Create Dynamic Concept Maps https://www.atlassian.com

    Capture Free-Flowing Thoughts — Turn Ideas into Action with Digital Whiteboards to Incorporate Brainstorming across Teams.

  3. 3
    Photo cutter - Free & Easy Image Editing https://www.canva.com

    Upload and Edit Your Photo In Seconds With Canva's Free Photo Editor. Try It Now For Free.

  4. 4
    Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic...

  5. 5
    Remove Background from Photo https://www.photoroom.com

    Instant Background Remover — Instantly remove image backgrounds with our AI tool. Fast, free, and no signup required. Fast, free...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe, Atlassian, Canva, Envato, and PhotoRoom shine with unique offerings. Adobe and PhotoRoom focus on effortless background removal, while Canva emphasizes free, quick photo editing. Atlassian promotes team collaboration through digital whiteboards, and Envato offers unlimited creative assets.

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