Why is the AUS Software & Technology Data Analytics February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Data Analytics February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Data Analytics February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Data Analytics February 2026 Report?

The AUS Software & Technology Data Analytics February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Data Analytics February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Data Analytics February 2026 Report for?

The AUS Software & Technology Data Analytics February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Data Analytics - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.3815445026
	70.6184554974

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	16
	84

16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
adobe.com	17.77
envato.com	17.62
snowflake.com	11.55
myheritage.com	10.96
similarweb.com	3.19
monday.com	2.68
sap.com	2.59
photoroom.com	2.43
lucidchart.com	1.75
atlassian.com	1.66
others	27.8

adobe.com - 17.77%
envato.com - 17.62%
snowflake.com - 11.55%
myheritage.com - 10.96%
similarweb.com - 3.19%
monday.com - 2.68%
sap.com - 2.59%
photoroom.com - 2.43%
lucidchart.com - 1.75%
atlassian.com - 1.66%
others - 27.8%

In the PPC landscape, Adobe leads with 17.77% click share, closely followed by Envato at 17.62%. Snowflake and MyHeritage trail behind, while ‘others’ dominate with 27.8%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	monday.com	atlassian.com	lucidchart.com	myheritage.com	snowflake.com	adobe.com	pdf.net	similarweb.com	miro.com	sap.com
2026/02/01	9.97%	5.02%	0.74%	3.39%	0%	5.99%	3.1%	2.27%	1.2%	9.28%
2026/02/02	16.47%	3.03%	1.29%	1.66%	1.16%	6.2%	1.13%	1.75%	4.45%	4.16%
2026/02/03	10.98%	0.78%	7.17%	2.11%	0.57%	5.13%	2.14%	2.46%	2.15%	7.67%
2026/02/04	15.09%	5.06%	5.99%	3.51%	2.77%	5.48%	2.2%	2.26%	3.29%	0%
2026/02/05	14.01%	6.88%	9.44%	0%	0.73%	4.98%	3.32%	2.25%	6.7%	3.4%
2026/02/06	13.59%	7.14%	10.72%	0%	3.11%	4.44%	2.44%	2.21%	5.57%	3.73%
2026/02/07	14.25%	2.95%	7.18%	2.27%	3.04%	4.74%	1.87%	1.94%	2.36%	7.29%
2026/02/08	10.27%	3.3%	4.15%	3.61%	5.02%	4.45%	4.01%	2.75%	2.01%	4.52%
2026/02/09	17.06%	7.76%	6.53%	1.5%	2.68%	6.79%	2.47%	3.03%	2.86%	0%
2026/02/10	14.81%	9.81%	5.7%	4.52%	4.31%	6.23%	2.26%	2.56%	4.1%	0%
2026/02/11	12.93%	6.01%	4.85%	4.63%	3.77%	7.26%	2.64%	3.03%	4.76%	0%
2026/02/12	14.86%	8.42%	6.78%	0%	2.26%	3.99%	4.65%	2.26%	3.74%	3.5%
2026/02/13	13.55%	7.11%	10.69%	0%	3.1%	4.43%	2.43%	2.2%	5.55%	3.72%
2026/02/14	14.18%	2.94%	7.14%	2.26%	3.03%	4.72%	1.86%	1.93%	2.35%	7.25%
2026/02/15	10.24%	3.29%	4.13%	3.6%	5.01%	4.43%	4%	2.74%	2%	4.5%
2026/02/16	17%	7.74%	6.51%	1.5%	2.68%	6.77%	2.46%	3.02%	2.85%	0%
2026/02/17	1.74%	1.34%	10.9%	2.21%	1.38%	5.61%	3.86%	3.32%	0.28%	8.52%
2026/02/18	18.3%	7.71%	5.69%	2.98%	5.18%	0.13%	2.97%	2.23%	1.55%	6.4%
2026/02/19	16.49%	6.1%	5.99%	0%	2.79%	3.76%	5.43%	2.78%	1.9%	5.01%
2026/02/20	12.08%	0.68%	8.56%	0%	4.99%	4.08%	3.12%	3.19%	0.95%	7.17%
2026/02/21	13.17%	9.01%	6.9%	6.73%	6.02%	4.12%	2.1%	2.24%	0.31%	0%
2026/02/22	16.93%	5.83%	5.28%	3.3%	2.95%	6.39%	2.69%	1.98%	0.52%	4.56%
2026/02/23	15.37%	7.91%	3.12%	4.85%	1.35%	6.09%	3.68%	2.35%	0.38%	0%
2026/02/24	15.57%	6.86%	1.48%	4.88%	1.28%	2.82%	2.36%	2.28%	1.56%	0%
2026/02/25	11.71%	4.97%	3.31%	5.51%	1.28%	2.84%	1.22%	2.04%	0.88%	4.59%
2026/02/26	15.26%	5.4%	4.83%	0%	1.94%	6.57%	3.17%	2.05%	0.87%	0%
2026/02/27	10.4%	6.74%	6.84%	0%	3.24%	5.35%	3.33%	2.21%	1%	0%
2026/02/28	17.4%	8.78%	5.6%	4.82%	4.42%	2.12%	2.06%	1.93%	0.64%	0%

monday.com
atlassian.com
lucidchart.com
myheritage.com
snowflake.com
adobe.com
pdf.net
similarweb.com
miro.com
sap.com

In February 2026, monday.com led with fluctuating spend, peaking at 18.3. Atlassian and Lucidchart showed moderate activity, while MyHeritage and SAP had consistent low spends. Snowflake and Adobe had varied trends, with Adobe dropping sharply mid-month. Miro’s spend decreased significantly, ending the month low.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	392
2026/02/02	394
2026/02/03	426
2026/02/04	387
2026/02/05	364
2026/02/06	378
2026/02/07	371
2026/02/08	374
2026/02/09	383
2026/02/10	366
2026/02/11	376
2026/02/12	376
2026/02/13	378
2026/02/14	371
2026/02/15	374
2026/02/16	383
2026/02/17	316
2026/02/18	313
2026/02/19	343
2026/02/20	324
2026/02/21	318
2026/02/22	325
2026/02/23	341
2026/02/24	362
2026/02/25	360
2026/02/26	362
2026/02/27	339
2026/02/28	332

February saw a dynamic shift in distinct advertisers, starting at 392 and peaking at 426 on the 3rd. A mid-month dip to 313 on the 18th was followed by a recovery, closing at 332.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
envato.com	9.48%
myheritage.com	2.74%
databricks.com	2.13%
usertesting.com	1.81%
snowflake.com	0.67%
monday.com	-0.7%
lucidchart.com	-0.93%
miro.com	-1.5%
sap.com	-1.61%
adobe.com	-7.2%

Envato.com surged with a 9.48% click share increase, while adobe.com faced a significant drop of 7.2%.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	myheritage.com	envato.com	snowflake.com	adobe.com	photoroom.com	monday.com	lucidchart.com	atlassian.com	pdfguru.com	sap.com
2026/02/01	5.79%	2.71%	0%	19.96%	3.7%	6.23%	0.72%	4.12%	0.99%	14.85%
2026/02/02	3.12%	3.42%	1.56%	22.03%	10.48%	4.78%	0.69%	1.44%	1.87%	4.67%
2026/02/03	3.58%	2.74%	0.72%	16.59%	6.41%	2.85%	3.49%	0.64%	0.86%	8.57%
2026/02/04	6.73%	3.69%	3.37%	22.69%	7.54%	4.1%	4.37%	2.37%	1.51%	0%
2026/02/05	0%	3.3%	1.01%	14.52%	0.01%	3.76%	7.93%	2.9%	7.36%	4.51%
2026/02/06	0%	3.32%	4.56%	15.36%	3.4%	3.98%	8.68%	4.42%	5.39%	4.54%
2026/02/07	4.33%	3.16%	4.33%	19.53%	3.24%	4.34%	5.38%	1.75%	1.3%	8.64%
2026/02/08	7.31%	4%	7.31%	16.9%	8.18%	3.57%	2.83%	1.92%	1.1%	5.47%
2026/02/09	2.9%	3.71%	3.87%	30.3%	4.34%	4.73%	4.71%	3.48%	2.32%	0%
2026/02/10	8.51%	3.73%	5.96%	26.64%	3.81%	3.68%	4.02%	4.16%	1.02%	0%
2026/02/11	8.59%	3.66%	4.77%	30.01%	4.28%	3.17%	3.61%	2.66%	1.15%	0%
2026/02/12	0%	3.43%	3.14%	14.89%	7.03%	4.49%	5.08%	3.5%	7.43%	4.69%
2026/02/13	0%	3.32%	4.56%	15.36%	3.4%	3.98%	8.68%	4.42%	5.39%	4.54%
2026/02/14	4.33%	3.16%	4.33%	19.53%	3.24%	4.34%	5.38%	1.75%	1.3%	8.64%
2026/02/15	7.31%	4%	7.31%	16.9%	8.18%	3.57%	2.83%	1.92%	1.1%	5.47%
2026/02/16	2.9%	3.71%	3.87%	30.3%	4.34%	4.73%	4.71%	3.48%	2.32%	0%
2026/02/17	3.8%	9.35%	1.9%	17.13%	8.5%	0.84%	7.84%	0.94%	1.14%	11.36%
2026/02/18	8.38%	10.31%	10.47%	0.06%	0.01%	6.5%	4.64%	4.6%	1.26%	12.53%
2026/02/19	0%	8.4%	3.84%	13.46%	0%	4.04%	4.2%	2.8%	8.21%	5.74%
2026/02/20	0%	5.7%	6.51%	13.62%	0.01%	4.37%	5.99%	0.84%	7.7%	7.79%
2026/02/21	13.14%	7.19%	8.76%	14.9%	0.01%	3.3%	4.04%	4.25%	4.51%	0%
2026/02/22	6%	7.12%	4%	19.12%	8.96%	3.82%	2.93%	2.65%	0.6%	5.99%
2026/02/23	9.21%	7.56%	1.84%	21.34%	12.36%	3.48%	1.75%	3.34%	1.1%	0%
2026/02/24	11.25%	7.83%	2.05%	9.97%	9.15%	4.71%	0.94%	3.6%	2.45%	0%
2026/02/25	12.03%	8.77%	2%	9.79%	0.01%	3.46%	2.06%	2.65%	1.82%	6%
2026/02/26	0%	8.09%	2.77%	25.49%	4.14%	3.85%	3.2%	2.6%	5.46%	0%
2026/02/27	0%	8.65%	5.27%	19.8%	5.91%	3.27%	6.24%	3.63%	2.72%	0%
2026/02/28	9.95%	7.86%	6.63%	6.63%	4.96%	4.78%	4.55%	4.21%	1.98%	0%

myheritage.com
envato.com
snowflake.com
adobe.com
photoroom.com
monday.com
lucidchart.com
atlassian.com
pdfguru.com
sap.com

In February 2026, Adobe.com led with fluctuating impressions, peaking at 30.30% on the 9th. MyHeritage.com saw a significant rise, ending at 9.95%. Envato.com maintained steady growth, closing at 7.86%. Snowflake.com and SAP.com showed varied trends, while PhotoRoom.com had sporadic peaks. The month concluded with Adobe.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month

1
Remove Background in Photoshop https://www.adobe.com
Easily Remove Backgrounds — Pick Your Photo, Click to Remove, Refine Your Edges and Change Your Background. You Don’t...
2
Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com
Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Unlimited Downloads.
3
Instant Background Remover - Remove Bg for Free Online | Photoroom https://www.photoroom.com
Remove background, change background and showcase products. Create product and portrait pictures using only your phone and our AI photo editing tools.
4
Payroll and Global HR Strategy https://www.remote.com
Payroll Software | Remote — Seamless onboarding, payroll and benefits for employees and contractors in 100+ countries. 100...
5
Success Factor https://www.sap.com › cloud › hcm
Employee-Focused HR Solutions — Explore HR trends and insights to drive business outcomes and employee growth with SAP. Get...

In the competitive world of PPC, Adobe, Envato, and Photoroom captivate with creative tools, while Remote and SAP focus on seamless HR solutions. Each ad highlights unique benefits, from Adobe’s intuitive photo editing to SAP’s employee-focused insights, showcasing diverse industry strengths.

Frequently Asked Questions

Why is the AUS Software & Technology Data Analytics February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Data Analytics February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Data Analytics February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Data Analytics February 2026 Report?

The AUS Software & Technology Data Analytics February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Data Analytics February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Data Analytics February 2026 Report for?

The AUS Software & Technology Data Analytics February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Data Analytics - PPC Market Share Analysis February 2026