AUS Software & Technology Data Analytics - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
lucidchart.com	17.03
miro.com	12.43
adobe.com	9.77
lucid.co	7.86
envato.com	4
pdffiller.com	3.78
clickup.com	3.04
pdfguru.com	2.48
lucidspark.com	1.9
pdfaid.com	1.9
others	35.81

Lucidchart leads with 17.03% click share, followed by Miro at 12.43%. Adobe captures 9.77%, while ‘others’ dominate with 35.81%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	lucid.co	monday.com	adobe.com	pdffiller.com	databricks.com	splunk.com	lucidchart.com	clickup.com	miro.com	lucidspark.com
2025/05/01	0%	4.25%	2.69%	3.24%	1.24%	2.04%	8.38%	0.04%	1.01%	34.47%
2025/05/02	0%	4.6%	2.36%	2.47%	1.33%	3.66%	8.06%	0.16%	0.77%	30.4%
2025/05/03	0%	2.31%	6.69%	4.34%	4.71%	5.5%	2.66%	0.2%	0.73%	1.22%
2025/05/04	0%	2.18%	3.07%	2.56%	3.42%	4.05%	1.66%	0.58%	0.49%	34.61%
2025/05/05	0%	3.33%	3.89%	4.3%	4.61%	3.09%	15.82%	0.38%	1.16%	0.08%
2025/05/06	0%	3.87%	5.79%	5.01%	4.92%	2.41%	2.8%	0.1%	1.74%	0.01%
2025/05/07	0%	2.58%	4.15%	6.45%	3.87%	6.16%	2.83%	0.09%	1.73%	0%
2025/05/08	0.03%	3.66%	1.76%	3.35%	1.82%	1.31%	17.28%	0.13%	18.63%	0%
2025/05/09	1.24%	8.71%	3.01%	5.05%	2.91%	2.86%	3.12%	1.14%	1.63%	0%
2025/05/10	0.74%	5.87%	4.95%	4.31%	3.94%	3.88%	3.27%	0.66%	1.38%	0%
2025/05/11	0.18%	3.09%	4.59%	2.94%	3.1%	4.94%	13.16%	0.5%	13.28%	0%
2025/05/12	0.06%	2.01%	1.41%	1.89%	1.83%	2.16%	16.78%	20.36%	24.86%	0%
2025/05/13	0.19%	3.49%	2.63%	2.7%	2.47%	2.48%	14.96%	0.14%	33.39%	0%
2025/05/14	1.47%	3.97%	5.32%	5.29%	4.63%	3.1%	3.24%	0.16%	1.7%	0%
2025/05/15	22.49%	7.81%	2.67%	2.66%	3.44%	3.53%	2.46%	0.47%	2.32%	0%
2025/05/16	2.74%	6.73%	3.77%	3.64%	3.67%	4.92%	13.04%	0.3%	0.6%	0%
2025/05/17	13.15%	1.53%	2.15%	2.36%	2.09%	2.8%	12.79%	11.59%	14.15%	0%
2025/05/18	0.16%	4.12%	4.91%	4.88%	4.75%	4.77%	2.84%	1.07%	1.23%	0%
2025/05/19	0.07%	2.23%	2.76%	2.64%	2.58%	3.46%	23.52%	15.07%	9.15%	0%
2025/05/20	0.09%	2.15%	2.59%	3.99%	3.83%	0%	9.03%	15.84%	19.21%	0%
2025/05/21	0.11%	2.91%	3.77%	4.44%	5.89%	3.58%	14.4%	0.57%	0.91%	0%
2025/05/22	37.31%	3.31%	1.56%	2.19%	1.8%	2.8%	2.62%	0.35%	15.75%	0%
2025/05/23	34.27%	5.4%	2.5%	3.07%	2.78%	3.66%	2.97%	0.94%	2.18%	0%
2025/05/24	49.21%	2.25%	2.04%	2.1%	2.71%	1.81%	1.17%	0.35%	0.35%	0%
2025/05/25	0.11%	5.23%	4.07%	4.08%	3.6%	4.82%	23.46%	1.72%	0.36%	0%
2025/05/26	0.06%	6.37%	3.47%	3.03%	3.3%	4.41%	30.25%	2%	0.65%	0%
2025/05/27	0.12%	3.47%	3.72%	3.81%	3.76%	2.52%	23.77%	0.53%	0.97%	0%
2025/05/28	2.42%	6.44%	2.49%	3.61%	2.93%	1.17%	32.47%	0.41%	0.77%	0%
2025/05/29	0.47%	10.63%	1.19%	1.91%	3.19%	2.3%	20.14%	0.6%	0.11%	0%
2025/05/30	52.16%	2.79%	1.18%	1.45%	2.32%	2.77%	2.32%	0.26%	0.43%	0%
2025/05/31	45.93%	5.08%	2.74%	2.63%	2.48%	2.1%	2.01%	0.24%	0.1%	0%

Lucid.co’s spend surged dramatically, peaking at 52.16 on May 30. Monday.com maintained steady activity, while Lucidchart.com saw significant fluctuations, ending with a dip. Lucidspark.com started strong but faded.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	597
2025/05/02	585
2025/05/03	576
2025/05/04	584
2025/05/05	605
2025/05/06	616
2025/05/07	622
2025/05/08	634
2025/05/09	660
2025/05/10	646
2025/05/11	645
2025/05/12	664
2025/05/13	666
2025/05/14	654
2025/05/15	661
2025/05/16	648
2025/05/17	625
2025/05/18	628
2025/05/19	657
2025/05/20	633
2025/05/21	633
2025/05/22	650
2025/05/23	616
2025/05/24	605
2025/05/25	595
2025/05/26	601
2025/05/27	612
2025/05/28	612
2025/05/29	605
2025/05/30	585
2025/05/31	573

May began with 597 advertisers, dipped to 573 by month’s end. Mid-month saw a peak of 666, reflecting dynamic shifts in advertiser activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
lucid.co	12.55%
lucidchart.com	5.34%
myheritage.com	1.29%
smartsheet.com	0.93%
grammarly.com	0.38%
aha.io	-1.22%
lucidspark.com	-1.23%
here.com	-1.37%
photoroom.com	-2.12%
miro.com	-10.6%

Lucid.co surged with a 12.55% click share increase, while miro.com plummeted by 10.6%. Lucidchart.com also rose by 5.34%, contrasting photoroom.com’s 2.12% decline.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	lucid.co	adobe.com	pdffiller.com	monday.com	pdfguru.com	lucidchart.com	pdfaid.com	clickup.com	miro.com	lucidspark.com
2025/05/01	0%	4.66%	5.18%	3.31%	1.59%	23.17%	1.95%	0.05%	2.25%	21.72%
2025/05/02	0%	4.73%	4.23%	3.06%	3.17%	22.79%	2.43%	0.22%	1.65%	19.94%
2025/05/03	0%	11.89%	7.19%	1.55%	6.37%	3.28%	3.3%	0.23%	1.58%	1.63%
2025/05/04	0%	6.29%	4.81%	1.85%	4.96%	2.25%	3.13%	0.94%	1.46%	27.87%
2025/05/05	0%	6.2%	6.42%	2.02%	4.77%	30.9%	2.27%	0.51%	1.69%	0.12%
2025/05/06	0.01%	11.05%	9.05%	2.49%	6.53%	2.97%	5.39%	0.1%	2.77%	0.02%
2025/05/07	0.99%	7.38%	10.51%	1.88%	5.76%	2.78%	6.49%	0.08%	2.91%	0%
2025/05/08	0.64%	1.75%	3.12%	1.22%	1.83%	22.74%	1.62%	0.12%	22.24%	0%
2025/05/09	1.25%	5.8%	8.54%	5.3%	4.36%	3.43%	4.91%	1.24%	3.04%	0%
2025/05/10	0.78%	10.01%	7.9%	3.23%	5.51%	3.84%	4.05%	1.13%	2.55%	0%
2025/05/11	0.2%	6.92%	3.98%	1.79%	4.41%	23.01%	1.56%	0.7%	22.09%	0%
2025/05/12	0.05%	1.63%	2.03%	0.81%	1.56%	26.26%	0.9%	17.19%	34.44%	0%
2025/05/13	10.23%	2.7%	2.54%	1.23%	1.78%	20.86%	1.81%	0.11%	40.99%	0%
2025/05/14	1.47%	9.62%	9.11%	2.93%	6.6%	3.03%	5.22%	0.2%	2.47%	0%
2025/05/15	28.61%	5.6%	4.92%	5.07%	2.99%	2.35%	2.62%	0.8%	2.04%	0%
2025/05/16	1.75%	6.62%	5.84%	3.8%	2.01%	30.08%	3.51%	0.44%	1.08%	0%
2025/05/17	10.93%	2.89%	2.83%	0.78%	1.29%	21.66%	1.39%	10.56%	21.23%	0%
2025/05/18	0.25%	9.54%	9.27%	2.96%	6.76%	3.84%	4.61%	1.84%	3.3%	0%
2025/05/19	0.06%	3.39%	3.12%	1.14%	2.06%	40.15%	1.92%	13.86%	13.75%	0%
2025/05/20	0.08%	3.16%	4.67%	0.83%	2.55%	13.58%	2%	13.1%	26.11%	0%
2025/05/21	0.13%	5.93%	6.91%	1.67%	5.19%	29.5%	3.83%	0.72%	1.85%	0%
2025/05/22	38.62%	2.31%	3.09%	1.71%	1.31%	1.88%	1.51%	0.45%	26.96%	0%
2025/05/23	42.29%	4.75%	5.19%	3.17%	2.41%	2.69%	2.93%	1.07%	1.52%	0%
2025/05/24	56.55%	3.75%	3.26%	1.4%	2.38%	1.36%	1.56%	0.5%	0.7%	0%
2025/05/25	0.12%	6.09%	5.52%	2.64%	3.33%	44.86%	1.91%	1.33%	0.62%	0%
2025/05/26	0.05%	4.43%	3.9%	2.68%	2.12%	53.9%	1.62%	1.61%	1%	0%
2025/05/27	0.13%	4.74%	5.04%	1.93%	2.43%	45.66%	2.22%	0.68%	0.97%	0%
2025/05/28	1.27%	2.7%	4.31%	2.68%	1.94%	54.98%	1.73%	0.44%	0.66%	0%
2025/05/29	0.67%	1.91%	3.07%	6.05%	2.22%	38.05%	1.2%	0.86%	0.29%	0%
2025/05/30	61.16%	2.15%	2.41%	1.9%	0.92%	1.93%	0.99%	0.43%	0.41%	0%
2025/05/31	52.87%	5%	4.32%	2.84%	2.22%	1.99%	1.87%	0.37%	0.11%	0%

In May 2025, Lucid.co’s impression share surged dramatically, peaking at 61.16% on May 30. Adobe.com maintained a steady presence, while Lucidchart.com experienced fluctuations, ending with a low. Lucidspark.com saw a significant drop, finishing at zero.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Visual Roadmap Creator - Build Your Roadmap in Minutes https://www.aha.io
Create Roadmaps and Report How Initiatives Are Progressing. Try It Now - 30 Days Free.
2
Top 10 Mind Mapping Software - Capterra: Instant Systems List https://www.capterra.com › mind-mapping › free-list
Easily Find The Best Mind Mapping Software & Kickstart Idea Crowdsourcing In Your Company.
3
Free Mind Map Maker https://www.clickup.com
Free | Unlimited | Business — 3,000,000+ teams use ClickUp™ Mindmapping to brainstorm, plan, and organize workflows.
4
Make Mind Maps in Minutes https://www.lucidchart.com
Make A Mind Map in Minutes — Get the most powerful, professional diagram software on the market. Work visually...
5
Mindmap - Free, Easy, Shareable https://www.miro.com › mindmap › free-forever
Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Save...

In the competitive landscape of Google’s PPC, five standout text ads capture attention with their unique propositions. Aha.io entices with a “Visual Roadmap Creator,” offering a 30-day free trial to streamline project planning. Capterra.com simplifies decision-making with a “Top 10 Mind Mapping Software” list, promoting idea crowdsourcing. Clickup.com boasts a “Free Mind Map Maker,” trusted by over 3 million teams for workflow organization. Lucidchart.com highlights its professional diagram software, promising quick mind map creation. Lastly, Miro.com offers a “Mindmap” tool with 300+ expert templates, emphasizing ease and accessibility.

Frequently Asked Questions

Why is the AUS Software & Technology Data Analytics May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Data Analytics May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Data Analytics May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Data Analytics May 2025 Report?

The AUS Software & Technology Data Analytics May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Data Analytics May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Data Analytics May 2025 Report for?

The AUS Software & Technology Data Analytics May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Software & Technology Data Analytics - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Competitor Count for AUS Software & Technology Data Analytics

Market Loss & Market Gains for AUS Software & Technology Data Analytics

AUS Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Frequently Asked Questions

Why is the AUS Software & Technology Data Analytics May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Data Analytics May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology Data Analytics May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology Data Analytics May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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