AUS Software & Technology Data Analytics - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.873440586
72.126559414
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 21.95
envato.com 9.79
myheritage.com 5.59
smartsheet.com 4.54
snowflake.com 3.93
canva.com 3.37
atlassian.com 3.1
elastic.co 3.03
miro.com 3
monday.com 2.98
others 38.72
  • adobe.com - 21.95%
  • envato.com - 9.79%
  • myheritage.com - 5.59%
  • smartsheet.com - 4.54%
  • snowflake.com - 3.93%
  • canva.com - 3.37%
  • atlassian.com - 3.1%
  • elastic.co - 3.03%
  • miro.com - 3%
  • monday.com - 2.98%
  • others - 38.72%

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Adobe.com leads with 21.95% click share, followed by Envato.com at 9.79%. Others collectively hold 38.72%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com atlassian.com snowflake.com lucidchart.com adobe.com pdfguru.com pdffiller.com smartsheet.com cin7.com sap.com
2025/12/01 10.78% 0.93% 3.89% 3.83% 5.68% 2.99% 3.35% 1.65% 2.22% 0%
2025/12/02 8.18% 1.62% 4.05% 3.02% 4.25% 0.48% 5.91% 2.04% 3.34% 0%
2025/12/03 10.05% 1.79% 1.15% 8.61% 7.98% 2.22% 5.23% 1.16% 2.94% 0%
2025/12/04 1.31% 1.32% 0.78% 2.02% 9.07% 2.93% 5.78% 2.48% 3.32% 0%
2025/12/05 7.76% 1.68% 1.88% 5.58% 9.27% 3.28% 6.18% 1.74% 2.74% 0%
2025/12/06 9.12% 1.01% 4.23% 3.26% 9.35% 2.86% 4.27% 2.95% 2.58% 0%
2025/12/07 5.86% 0.5% 0.54% 2.43% 7.81% 4.51% 1.82% 5.3% 2.76% 0%
2025/12/08 9.98% 1.21% 0% 4.75% 4.13% 2.64% 3.38% 3.22% 3.15% 0%
2025/12/09 8.72% 12.68% 1.11% 3.39% 4.54% 2.37% 2.82% 1.33% 3.04% 0%
2025/12/10 7.15% 11.67% 2.63% 3.3% 5.13% 2.19% 4.23% 1.46% 2.57% 5.05%
2025/12/11 11.68% 12.05% 2.45% 10.36% 5.82% 1.49% 1.45% 1.36% 2.54% 0%
2025/12/12 8.99% 12.58% 1.86% 9.85% 4.36% 2.23% 1.39% 2.76% 2.59% 0%
2025/12/13 8.25% 10.22% 1.65% 7.59% 3.98% 3.07% 1.85% 3.61% 2.05% 7.95%
2025/12/14 2.42% 3.45% 4.02% 4.22% 5.07% 3.26% 2.21% 4.8% 2.61% 5.28%
2025/12/15 7.36% 5.95% 2.88% 5.22% 3.74% 2.4% 3.09% 2.93% 2.64% 5.05%
2025/12/16 9.82% 10.84% 1.03% 4.74% 4.03% 0.24% 1.03% 1.57% 2.39% 2.89%
2025/12/17 6.79% 8.03% 3.09% 3.97% 5.92% 0.9% 1.72% 3.13% 2.57% 0%
2025/12/18 6.23% 11.07% 1.11% 7.37% 4.03% 2.15% 2.85% 2.3% 2.6% 0%
2025/12/19 8.83% 8.86% 2.42% 6.25% 4.57% 1.98% 2.97% 3.24% 1.86% 6.23%
2025/12/20 6.98% 9.52% 1.35% 5.84% 4.16% 1.48% 2.09% 2.3% 1.52% 7.12%
2025/12/21 7.33% 7.55% 3.64% 3.95% 4.17% 1.51% 2.2% 3.88% 1.51% 5.87%
2025/12/22 4.93% 6.26% 1.85% 0.11% 6.71% 2.41% 2.61% 4.04% 1.91% 2.28%
2025/12/23 7.64% 6.95% 4.74% 0.04% 3.06% 1.3% 2.73% 3.45% 1.52% 1.94%
2025/12/24 8.27% 9.09% 2.8% 3.6% 6.19% 1.47% 2.62% 4.13% 1.29% 1.97%
2025/12/25 3.57% 2.65% 6.69% 10.23% 2.12% 2.69% 3.43% 4.75% 1.46% 2.35%
2025/12/26 3.76% 1.23% 4.46% 12.37% 4.14% 3.1% 2.14% 4.09% 1.78% 2.63%
2025/12/27 2.3% 8.38% 5.67% 6.17% 3.49% 1.72% 2.86% 3.63% 1.37% 5.47%
2025/12/28 9.58% 8.74% 6.53% 5.12% 4.94% 1.54% 2.19% 4.08% 1.2% 3.92%
2025/12/29 7.33% 8.63% 3.77% 6.13% 3.79% 0.85% 2.17% 1.15% 1.11% 3.97%
2025/12/30 5.56% 7.89% 7.27% 6.35% 3.86% 1.78% 2.25% 1.17% 0.9% 1.87%
2025/12/31 12.62% 9.09% 6.71% 4.63% 4.35% 1.45% 1.41% 1.33% 0.86% 0%
  • monday.com
  • atlassian.com
  • snowflake.com
  • lucidchart.com
  • adobe.com
  • pdfguru.com
  • pdffiller.com
  • smartsheet.com
  • cin7.com
  • sap.com

Copyright © Adthena. All rights reserved.

December saw dynamic shifts in PPC spend. Monday.com fluctuated, peaking at 12.62% on the 31st. Atlassian surged mid-month, reaching 12.68% on the 9th. Snowflake’s spend was steady, while Lucidchart spiked on the 26th. Adobe maintained consistency, and SAP showed varied activity. PDFGuru and PDFFiller had modest changes, while Smartsheet and Cin7 remained stable.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 406
2025/12/02 410
2025/12/03 413
2025/12/04 404
2025/12/05 414
2025/12/06 404
2025/12/07 398
2025/12/08 408
2025/12/09 406
2025/12/10 402
2025/12/11 413
2025/12/12 424
2025/12/13 421
2025/12/14 380
2025/12/15 413
2025/12/16 381
2025/12/17 400
2025/12/18 389
2025/12/19 400
2025/12/20 405
2025/12/21 396
2025/12/22 408
2025/12/23 407
2025/12/24 414
2025/12/25 387
2025/12/26 399
2025/12/27 377
2025/12/28 365
2025/12/29 376
2025/12/30 374
2025/12/31 365

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 424 on the 12th, then declining to 365 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
scorptec.com.au 3.08%
buffer.com 2.79%
snowflake.com 2.66%
myheritage.com 2.23%
sap.com 1.46%
pdfguru.com -0.88%
pdf.net -1.26%
miro.com -1.38%
envato.com -2.95%
adobe.com -5.99%

Copyright © Adthena. All rights reserved.

Scorptec.com.au leads with a 3.08% click share rise, while Adobe.com drops by 5.99%. Buffer.com, Snowflake.com, and MyHeritage.com also see positive gains.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com monday.com atlassian.com lucidchart.com canva.com pdffiller.com miro.com pdfguru.com pdf.net sap.com
2025/12/01 23.98% 7.08% 0.79% 2.72% 0.64% 4.05% 3.84% 3.77% 4.55% 0%
2025/12/02 21.3% 7.2% 1.94% 3.13% 1.16% 5.84% 3.73% 1.24% 5.79% 0%
2025/12/03 23.92% 7.16% 1.59% 9.4% 0.35% 5.4% 3.02% 2.94% 4.66% 0%
2025/12/04 21.09% 1.64% 1.28% 1.8% 1.23% 5.69% 4.97% 5.2% 7.52% 0%
2025/12/05 22.8% 6.51% 1.73% 4.62% 0.18% 6.5% 4.72% 5.94% 6.13% 0%
2025/12/06 27.19% 5.94% 1.08% 3.12% 3.77% 5.02% 1.13% 3.97% 3.08% 0%
2025/12/07 22.3% 5.15% 0.52% 2.27% 0.42% 1.96% 2.21% 6.29% 3.93% 0%
2025/12/08 15.21% 7.71% 1.35% 4.75% 1.14% 3.52% 2.65% 4.31% 2.9% 0%
2025/12/09 13.28% 7.38% 7.91% 3.65% 1.45% 4.04% 4.27% 4.86% 6.88% 0%
2025/12/10 15.1% 5.95% 7.04% 3.36% 4.7% 4.19% 5.92% 4.18% 6.63% 7.25%
2025/12/11 20.32% 6.95% 7.38% 8.94% 2.54% 2.06% 4.61% 3.24% 3.59% 0%
2025/12/12 14.49% 6.58% 8.65% 8.98% 5.33% 1.38% 5.19% 5.07% 3.5% 0%
2025/12/13 11.66% 6.35% 7.16% 8.22% 1.67% 1.99% 3.22% 5.21% 2.07% 11.65%
2025/12/14 11.61% 2.4% 4.1% 4.17% 5.41% 2.44% 2.55% 5.85% 0.76% 7.05%
2025/12/15 13.36% 5.82% 4.17% 5.35% 2.64% 3.11% 5.72% 3.81% 2.55% 7.09%
2025/12/16 15.97% 6.9% 7.44% 4.83% 3.14% 2.27% 5.62% 1.16% 0.43% 3.83%
2025/12/17 18.07% 5.39% 5.62% 3.88% 2.5% 2.84% 5.42% 2.5% 0.04% 0%
2025/12/18 12.98% 5.28% 7.92% 6.11% 10.59% 3.54% 3.99% 4.1% 2.1% 0%
2025/12/19 11.45% 5.74% 5.89% 4.92% 9.03% 2.78% 3.91% 3.18% 1.07% 8.24%
2025/12/20 14.65% 5.25% 6.46% 6.15% 5.82% 1.81% 3.15% 1.83% 0.03% 10.36%
2025/12/21 13.95% 5.78% 5.38% 4.14% 5.45% 2.08% 3.42% 2.21% 0.48% 8.37%
2025/12/22 22.89% 3.33% 4.76% 0.06% 2.26% 2.68% 2.99% 3.84% 2.93% 3.29%
2025/12/23 9.82% 6.22% 5.29% 0.02% 5.17% 3.92% 3.39% 3.42% 2.46% 3.27%
2025/12/24 22.02% 6.28% 5.56% 3.73% 1.44% 3.29% 2.09% 3.52% 2.18% 2.61%
2025/12/25 8.85% 3.58% 2.43% 11.19% 2.11% 3.91% 1.41% 5.56% 2.42% 3.32%
2025/12/26 15.16% 2.51% 1.28% 11.56% 1.09% 2.59% 2.08% 6.72% 2.47% 3.39%
2025/12/27 10.48% 2.19% 5.68% 7.12% 1.57% 2.89% 0.69% 3.1% 0.33% 8.97%
2025/12/28 17.98% 7% 5.38% 5.67% 1.59% 2.29% 1.7% 2.45% 0.91% 5.97%
2025/12/29 11.54% 5.9% 6.07% 6.84% 2.09% 2.16% 3.27% 0.89% 0.6% 5.69%
2025/12/30 10.8% 5.72% 6.42% 7.87% 2.4% 2.56% 3.64% 1.98% 3.25% 3.35%
2025/12/31 15.59% 9.17% 7.16% 5.49% 3.5% 1.83% 1.54% 1.35% 1.3% 0%
  • adobe.com
  • monday.com
  • atlassian.com
  • lucidchart.com
  • canva.com
  • pdffiller.com
  • miro.com
  • pdfguru.com
  • pdf.net
  • sap.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking at 27.19% on December 6, then dropping to 8.85% by December 25. The month ended with a slight recovery at 15.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Remove Background in Photoshop | Easily Remove Backgrounds https://www.adobe.com

    With Photoshop, You Can Easily Remove the Scenery from Blah to Bali in Just a Few Clicks. If You...

  2. 2
    Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Unlimited Downloads.

  3. 3
    Easy-to-Use Gantt Chart https://www.monday.com

    Customizable & User Friendly — Join +245K Teams Optimizing Their Work on monday.com. Plan, Visualize & Reach Goals. From...

  4. 4
    Photo Background Remover https://www.photoroom.com

    Take Out Background Free — Instantly remove image backgrounds with our AI tool. Fast, free, and no signup required. Fast, free...

  5. 5
    Success Factor https://www.sap.com

    Employee-Focused HR Solutions — Explore HR trends and insights to drive business outcomes and employee growth with SAP. Get...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Adobe and PhotoRoom captivate with seamless background removal, while Envato entices with unlimited creative assets. Monday.com empowers teams with intuitive Gantt charts, and SAP focuses on employee-driven HR solutions. Each ad tells a unique story of innovation and efficiency.

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