AUS Software & Technology Mobile App Dev - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.5390677457
	81.4609322543

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	1%
Navigational	11%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
apple.com	37.69
spacetalk.co	13.73
shopify.com	8.38
microsoft.com	7.46
amazon.com.au	6.55
squareup.com	5.78
location-tool.com	2.69
tracelo.com	1.95
meta.com	1.93
lightspeedhq.com.au	1.3
others	12.54

apple.com - 37.69%
spacetalk.co - 13.73%
shopify.com - 8.38%
microsoft.com - 7.46%
amazon.com.au - 6.55%
squareup.com - 5.78%
location-tool.com - 2.69%
tracelo.com - 1.95%
meta.com - 1.93%
lightspeedhq.com.au - 1.3%
others - 12.54%

Apple.com dominates with 37.69% click share, followed by Spacetalk.co at 13.73%. Others collectively hold 12.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	squareup.com	apple.com	location-tool.com	shopify.com	microsoft.com	amazon.com.au	spacetalk.co	tracelo.com	shiftcare.com	finder.com.au
2026/02/01	16.55%	4.1%	2.84%	8.64%	5.84%	10.43%	5.42%	6.81%	0.09%	2.57%
2026/02/02	10.27%	20.55%	4.8%	4.11%	7.4%	8.45%	6.81%	3.46%	1.28%	1.93%
2026/02/03	17.69%	1.27%	0.6%	7.42%	5.96%	4.81%	7.07%	4.34%	2.44%	4.12%
2026/02/04	9.91%	12.78%	5.33%	5.43%	6.64%	7.67%	5.69%	3.83%	1.49%	1.86%
2026/02/05	8.43%	17.37%	9.5%	2.9%	7.87%	2.72%	6.05%	2.57%	1.82%	3.01%
2026/02/06	12.85%	14.55%	4.88%	6.07%	6.8%	6.63%	3.15%	0%	1.14%	1.77%
2026/02/07	15.04%	18.59%	3.76%	5.71%	7.68%	3.64%	10.54%	5.86%	1.01%	1.49%
2026/02/08	11.77%	21.85%	3.55%	5.42%	6.67%	3.53%	12.27%	6.02%	1.23%	1.56%
2026/02/09	11.52%	20.28%	1.69%	4.98%	5.09%	10.52%	8.73%	3.32%	1.67%	1.26%
2026/02/10	6.53%	12.38%	8.98%	2.4%	3.24%	7.97%	15.77%	7.08%	2.09%	1.88%
2026/02/11	11.53%	7.85%	10.63%	5.83%	5.77%	3.26%	9.75%	3.99%	2.12%	1.93%
2026/02/12	13.51%	10.37%	6.37%	5.63%	6.05%	3.07%	11.32%	2.8%	2.33%	1.99%
2026/02/13	12.84%	14.54%	4.88%	6.07%	6.79%	6.63%	3.15%	0%	1.14%	1.76%
2026/02/14	15%	18.54%	3.74%	5.69%	7.66%	3.63%	10.51%	5.84%	1.01%	1.48%
2026/02/15	11.73%	21.77%	3.54%	5.4%	6.65%	3.52%	12.23%	6%	1.23%	1.56%
2026/02/16	11.48%	20.21%	1.69%	4.97%	5.08%	10.48%	8.7%	3.31%	1.66%	1.26%
2026/02/17	5.42%	22.62%	13.68%	5.67%	3.41%	2.79%	2.85%	9.73%	2.14%	0.94%
2026/02/18	10.34%	1.42%	14.21%	9.59%	1.9%	3.03%	6.96%	9.41%	3.08%	0.89%
2026/02/19	13.15%	17.92%	5.53%	5.65%	4.89%	5.71%	7.49%	4.86%	2.44%	0.71%
2026/02/20	10.26%	4.11%	5.9%	5%	3.82%	13.27%	5.73%	5.78%	3.09%	1.32%
2026/02/21	14.17%	16.31%	7.41%	6.34%	4.26%	5.8%	2.55%	2.09%	2.42%	1.13%
2026/02/22	12.43%	12.75%	12.91%	3.92%	5.07%	9.38%	1.29%	12.37%	1.69%	1.01%
2026/02/23	13.88%	14.22%	5.34%	9.7%	5.92%	4.65%	3.29%	4.52%	1.28%	1.62%
2026/02/24	7.43%	6.18%	12.37%	6.7%	5.85%	1.25%	3.21%	11.18%	2.09%	1.65%
2026/02/25	9.22%	7.22%	16.89%	7.9%	4.24%	7.61%	4.58%	1.03%	2.04%	2.16%
2026/02/26	10.9%	12.65%	6.39%	9.81%	5.67%	2.32%	4.47%	7.79%	2.21%	2.47%
2026/02/27	7.91%	15.1%	9.7%	3.87%	2.13%	9.03%	4.13%	10.6%	0.84%	2.16%
2026/02/28	16.15%	12.38%	7.99%	6.63%	6.11%	5.06%	4.89%	3.13%	2.65%	2.17%

squareup.com
apple.com
location-tool.com
shopify.com
microsoft.com
amazon.com.au
spacetalk.co
tracelo.com
shiftcare.com
finder.com.au

In February 2026, Squareup.com experienced fluctuating ad spend, peaking at 17.69% on the 3rd. Apple.com saw a significant spike on the 17th with 22.62%. Location-tool.com had a notable rise on the 25th, reaching 16.89%. Shopify.com maintained steady growth, while Microsoft.com showed a dip mid-month. Amazon.com.au’s highest spend was on the 20th at 13.27%. Spacetalk.co peaked on the 10th with 15.77%. Tracelo.com had a surge on the 27th, hitting 10.6%. Shiftcare.com remained low, and Finder.com.au ended the month with a slight increase.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	209
2026/02/02	221
2026/02/03	223
2026/02/04	228
2026/02/05	220
2026/02/06	229
2026/02/07	214
2026/02/08	226
2026/02/09	233
2026/02/10	227
2026/02/11	225
2026/02/12	220
2026/02/13	229
2026/02/14	214
2026/02/15	226
2026/02/16	233
2026/02/17	200
2026/02/18	202
2026/02/19	199
2026/02/20	197
2026/02/21	192
2026/02/22	189
2026/02/23	205
2026/02/24	212
2026/02/25	224
2026/02/26	214
2026/02/27	209
2026/02/28	194

February began with 209 advertisers, peaking at 233 mid-month. A decline followed, ending at 194.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
shopify.com	2.96%
location-tool.com	1.69%
apple.com	1.6%
tracelo.com	1.23%
store.google.com	0.83%
life360.com	-0.88%
lightspeedhq.com.au	-1.02%
lenovo.com	-1.27%
microsoft.com	-1.73%
spacetalk.co	-4.05%

Shopify.com surged with a 2.96% click share increase, while spacetalk.co plummeted by 4.05%. Apple.com and location-tool.com also gained, contrasting with declines for microsoft.com and lenovo.com.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	apple.com	squareup.com	shopify.com	amazon.com.au	location-tool.com	microsoft.com	spacetalk.co	tracelo.com	lenovo.com	meta.com
2026/02/01	5.17%	12.17%	10.89%	22.05%	3.31%	5.12%	4.82%	5.06%	3.09%	6.91%
2026/02/02	29.43%	1.99%	2.89%	17.47%	3.13%	6.25%	4.29%	1.72%	12.32%	2.39%
2026/02/03	2.96%	10.84%	14.53%	11.82%	0.47%	7.37%	8.88%	4.18%	1.12%	4.4%
2026/02/04	14.86%	6.33%	6.83%	16.86%	3.67%	5.29%	4.31%	2.44%	4.47%	5.54%
2026/02/05	26.51%	5.59%	4.82%	6.33%	8.35%	9.11%	6.37%	2.78%	1.42%	0%
2026/02/06	20.8%	7.38%	7.88%	12.93%	3.06%	6.64%	2.5%	0%	2.7%	5.03%
2026/02/07	27.05%	9.22%	8.01%	6.82%	2.46%	7.15%	8.2%	3.72%	5.87%	0%
2026/02/08	34.79%	4.15%	6.66%	8.49%	3.08%	6.52%	10.13%	4.42%	5.52%	0%
2026/02/09	27.2%	5.27%	6.61%	20.2%	1.06%	3.78%	6.49%	1.87%	0.44%	5.61%
2026/02/10	19.86%	5.09%	2.81%	17.51%	9.79%	3.73%	15.04%	6.79%	0.54%	2.88%
2026/02/11	13.17%	7.04%	10.35%	6.81%	10.23%	5.94%	10.58%	3.45%	1.07%	0%
2026/02/12	16.02%	6.64%	8.81%	5.95%	5.97%	5.27%	10.74%	3.39%	0.42%	6.54%
2026/02/13	20.8%	7.38%	7.88%	12.93%	3.06%	6.64%	2.5%	0%	2.7%	5.03%
2026/02/14	27.05%	9.22%	8.01%	6.82%	2.46%	7.15%	8.2%	3.72%	5.87%	0%
2026/02/15	34.79%	4.15%	6.66%	8.49%	3.08%	6.52%	10.13%	4.42%	5.52%	0%
2026/02/16	27.2%	5.27%	6.61%	20.2%	1.06%	3.78%	6.49%	1.87%	0.44%	5.61%
2026/02/17	35.78%	3.36%	7.9%	5.08%	11.09%	3.83%	2.22%	7.78%	0.1%	0.82%
2026/02/18	2.72%	9.15%	17.72%	6.56%	13.36%	2.5%	6.35%	8.37%	0.17%	0%
2026/02/19	26.01%	6.04%	9.61%	13.16%	4.94%	5%	6.58%	4.94%	0.52%	2.67%
2026/02/20	5.21%	7.24%	6.66%	31.7%	3.89%	4.12%	4.86%	3.89%	0.91%	8.31%
2026/02/21	24.41%	7.25%	10.49%	11.18%	5.87%	4.08%	2.49%	1.42%	0.18%	0%
2026/02/22	17.44%	6.76%	5.98%	20.58%	11.16%	4.81%	1.35%	10.28%	0.18%	2.58%
2026/02/23	22.3%	9.45%	12.58%	9.35%	4.51%	5.99%	3.03%	3.86%	1.12%	6.24%
2026/02/24	8.66%	3.89%	14.86%	3.83%	11.29%	7.12%	3.5%	10.26%	0.21%	1.04%
2026/02/25	10.75%	8.81%	13.29%	14.28%	13.52%	3.78%	4.09%	0.65%	0.17%	1.14%
2026/02/26	15.98%	10.41%	16.62%	3.83%	7.33%	5.65%	4.49%	7.33%	0.84%	0%
2026/02/27	20.75%	3.56%	5.37%	18.87%	9.24%	2.06%	4.03%	9.24%	0.68%	3.37%
2026/02/28	20.14%	12.96%	10.33%	9.95%	7.15%	6.5%	4.56%	3.17%	0.72%	0%

apple.com
squareup.com
shopify.com
amazon.com.au
location-tool.com
microsoft.com
spacetalk.co
tracelo.com
lenovo.com
meta.com

In February 2026, Apple.com saw fluctuating ad impressions, peaking mid-month. Squareup.com and Shopify.com maintained moderate shares, while Amazon.com.au experienced a significant spike on February 20. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month

1
Apple Australia | Official Site https://www.apple.com › au
Limited time offer. Save on Mac and iPad for uni. Get an eligible accessory. Terms apply. Also shop for Mac, Apple TV, iPad, HomePod, accessories and more.
2
Small Business POS Software https://get.lightspeedhq.com.au › pos-system › request-a-quote
Small Business POS System — Cloud-based POS for retail & restaurants. Manage your small business anywhere. Grow Faster...
3
Compare For Yourself https://www.myob.com
Do the admin-imum from $1p/m* Retail and ecommerce business management software. The sums...
4
30 Retailer Apps to Run and Grow Your Store - Shopify https://www.shopify.com
Grow Your Business On The Best Point of Sale Terminal For Unifying In-Store & Online Sales. All Shopify Plans Include POS, Ecommerce, Payments, And More. Try It Free. Explore Resources.
5
Free Retail POS App Available - No Monthly Fees https://www.squareup.com
Get Started Selling In-Person and Online. No Hidden Monthly Fees or Long-Term Commitments.

In the competitive landscape of Google’s PPC, Apple entices with exclusive offers on tech essentials, while LightspeedHQ and Shopify empower small businesses with cloud-based POS solutions. MYOB simplifies admin tasks affordably, and Squareup offers a fee-free retail POS app, highlighting diverse business growth strategies.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Mobile App Dev February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Mobile App Dev February 2026 Report?

The AUS Software & Technology Mobile App Dev February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Mobile App Dev February 2026 Report for?

The AUS Software & Technology Mobile App Dev February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis February 2026