AUS Software & Technology Mobile App Dev - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
apple.com	15.78
shopify.com	15.02
spacetalk.co	11.74
microsoft.com	11.51
squareup.com	9.68
amazon.com.au	5.78
australiancomputertraders.com.au	1.95
meta.com	1.55
eposnow.com	1.42
capterra.com	1.39
others	24.18

In the PPC landscape, Apple leads with 15.78% click share, closely followed by Shopify at 15.02%. Others collectively hold a significant 24.18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	squareup.com	apple.com	microsoft.com	appetiser.com.au	shopify.com	bubble.io	amazon.com.au	spacetalk.co	adobe.com	capterra.com
2025/05/01	15.08%	15.38%	3.39%	5.92%	4.12%	2.48%	3.65%	0.17%	2.2%	1.78%
2025/05/02	17.01%	2.37%	5.98%	5.94%	5.69%	2.54%	2.02%	0.18%	2.27%	1.48%
2025/05/03	17.83%	6.23%	8.18%	3.06%	4.48%	1.96%	3.54%	0.3%	1.57%	1.22%
2025/05/04	16.56%	13.65%	7.24%	4.09%	6.87%	2.22%	3%	0.37%	1.93%	0.83%
2025/05/05	14.43%	8.71%	5.6%	5.11%	3.55%	1.85%	3.94%	0.37%	2.33%	1.34%
2025/05/06	16.22%	3.9%	4.12%	5.73%	4.29%	1.37%	4.71%	0.33%	2.38%	1.67%
2025/05/07	16.07%	2.64%	4.79%	5.07%	7.68%	1.28%	3.83%	0.43%	1.93%	2.01%
2025/05/08	16.04%	12.8%	4.69%	4.79%	6.12%	1.88%	3.27%	0.22%	2.1%	1.2%
2025/05/09	18.06%	5.89%	5.98%	4.7%	7.93%	1.33%	3.11%	0.51%	1.95%	1.1%
2025/05/10	18.84%	3.37%	7.29%	5.43%	6.46%	2.38%	3.76%	0.79%	2.4%	2.45%
2025/05/11	14.33%	12.7%	4.52%	5.14%	4.93%	3.14%	4.56%	0.2%	2.51%	1.99%
2025/05/12	13.43%	14.19%	5.6%	4.74%	5.84%	2.31%	4.39%	0.45%	1.48%	0.92%
2025/05/13	15.4%	5.95%	7.08%	3.92%	6.5%	1.28%	3.07%	0.29%	1.7%	1.26%
2025/05/14	14.02%	12.54%	7.42%	3.92%	5.84%	1.71%	4.46%	0.92%	1.88%	0.99%
2025/05/15	13.99%	9.82%	7.24%	4.49%	5.98%	2.28%	2.23%	4.31%	1.5%	1.4%
2025/05/16	15.2%	7.13%	5.67%	4.55%	7.01%	2.27%	1.9%	4.08%	2.06%	1.9%
2025/05/17	16.25%	9.67%	5.46%	5.03%	7.74%	2.51%	2.66%	4.62%	1.87%	2.99%
2025/05/18	15.56%	11.82%	6.06%	3.57%	5.77%	2.3%	2.85%	2.7%	1.64%	1.4%
2025/05/19	12.61%	13.14%	4.28%	5.21%	5.77%	2.41%	5.28%	3.72%	1.55%	1.52%
2025/05/20	11.75%	2.54%	7.86%	5.35%	7.51%	2.14%	3.85%	3.66%	1.84%	1.34%
2025/05/21	12.78%	11.68%	5.43%	5.81%	6.01%	2.3%	3.36%	3.24%	1.66%	1.25%
2025/05/22	13.12%	15.24%	6.31%	5.93%	6.85%	3.14%	3.83%	3.76%	1.64%	0.83%
2025/05/23	13.38%	15.73%	7.62%	4.34%	4.52%	2.3%	6.14%	1.93%	1.55%	1.66%
2025/05/24	12.82%	9.4%	11.97%	4.48%	5.85%	2.54%	4.96%	3.69%	2.05%	1.45%
2025/05/25	14.25%	9.25%	9.88%	5.73%	6.6%	3.27%	4.45%	3.29%	2.4%	4.13%
2025/05/26	11.65%	12.89%	8.3%	5.11%	4.48%	2.85%	3.64%	3.03%	2.27%	2.69%
2025/05/27	12.21%	14.37%	6.96%	4.87%	5.34%	2.47%	4.27%	3.3%	2.1%	1.69%
2025/05/28	12.85%	9.65%	6.38%	5.16%	6.02%	3.52%	4.25%	4.1%	2.54%	1.52%
2025/05/29	10.98%	17.63%	8.66%	5.07%	4.07%	2.89%	5.38%	3.47%	1.68%	2.47%
2025/05/30	12.48%	8.7%	8.35%	5.01%	5.22%	3.17%	2.89%	5%	1.49%	1.43%
2025/05/31	13.21%	12.87%	11.99%	7.08%	4.07%	3.36%	2.77%	2.28%	1.87%	1.21%

In May 2025, Squareup.com led with fluctuating spend, peaking mid-month. Apple.com showed erratic trends, while Microsoft.com steadily increased. Appetiser.com.au and Shopify.com maintained moderate levels. Bubble.io and Amazon.com.au had minor variations. Spacetalk.co surged mid-month, and Adobe.com remained stable. Capterra.com ended with a slight dip.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	314
2025/05/02	315
2025/05/03	316
2025/05/04	333
2025/05/05	334
2025/05/06	338
2025/05/07	342
2025/05/08	357
2025/05/09	345
2025/05/10	349
2025/05/11	349
2025/05/12	349
2025/05/13	347
2025/05/14	349
2025/05/15	346
2025/05/16	354
2025/05/17	357
2025/05/18	359
2025/05/19	368
2025/05/20	365
2025/05/21	355
2025/05/22	360
2025/05/23	365
2025/05/24	355
2025/05/25	343
2025/05/26	343
2025/05/27	348
2025/05/28	337
2025/05/29	341
2025/05/30	339
2025/05/31	337

May began with 314 advertisers, steadily climbing to 368 by mid-month. A slight dip followed, ending at 337. The month showcased dynamic advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
spacetalk.co	10.09%
apple.com	3.88%
microsoft.com	1.64%
eposnow.com	1.22%
myzeller.com	0.17%
wix.com	-0.56%
tendermeets.com	-0.71%
meta.com	-0.98%
shopify.com	-2.58%
squareup.com	-4.09%

Spacetalk.co soared with a 10.09% click share increase, while squareup.com faced a 4.09% decline. Apple.com gained 3.88%, and microsoft.com rose by 1.64%.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	microsoft.com	apple.com	squareup.com	amazon.com.au	shopify.com	spacetalk.co	meta.com	tendermeets.com	australiancomputertraders.com.au	capterra.com
2025/05/01	7.62%	20.48%	7.03%	10.55%	5.88%	0.37%	4.54%	1.88%	1.58%	3.85%
2025/05/02	11.73%	2.49%	9.9%	7.04%	8.23%	0.38%	3.63%	0%	2.99%	2.22%
2025/05/03	8.34%	11.81%	11.49%	7.14%	5.37%	0.38%	0.7%	3.92%	6.35%	2.63%
2025/05/04	7.25%	11.51%	14.78%	9.6%	12.58%	0.65%	4.86%	1.64%	3.22%	0.49%
2025/05/05	7.22%	7.81%	7.15%	11.11%	5.69%	0.68%	3.24%	3.44%	1.09%	3.57%
2025/05/06	5.46%	5.02%	9.68%	11.4%	6.74%	0.57%	3.13%	1.94%	3.61%	2.23%
2025/05/07	6.71%	2.37%	10.24%	9.81%	12.57%	0.76%	3.75%	4.65%	3.74%	3.26%
2025/05/08	5.37%	13.93%	11.36%	9.07%	9.52%	0.42%	3.47%	4.3%	0.91%	1.77%
2025/05/09	6.98%	5.34%	12.75%	9.49%	14.59%	1.06%	3.88%	3.6%	3.17%	0.63%
2025/05/10	8.51%	6.02%	13.38%	11.28%	10.63%	1.36%	3.27%	3.47%	5.03%	3.87%
2025/05/11	5.47%	15.12%	5.9%	13.47%	7.08%	0.34%	4.19%	5.19%	2.46%	3.83%
2025/05/12	6.34%	11.89%	10.62%	11.26%	9.85%	0.87%	3.57%	1.47%	2.65%	0.48%
2025/05/13	8.17%	14.76%	10.9%	7.64%	10%	0.48%	2.94%	2.43%	2.4%	1.62%
2025/05/14	8.81%	10.85%	12.3%	9.53%	9.42%	1.34%	2.93%	4.09%	2.36%	0.67%
2025/05/15	9.09%	11.79%	8.93%	5.77%	9.95%	8.33%	3.51%	1.63%	1.72%	1.86%
2025/05/16	8.12%	8.74%	12.6%	5.55%	12.36%	7.43%	1.42%	1.76%	1.25%	2.51%
2025/05/17	6.78%	8.26%	11.46%	7.1%	13.98%	8.39%	1.47%	0%	6.12%	4.02%
2025/05/18	7.17%	20.45%	8.91%	7.22%	8.17%	4.87%	1.25%	1.55%	5.4%	0.82%
2025/05/19	5.69%	12.08%	6.51%	12.83%	10.2%	7.04%	2.46%	1.53%	2.48%	2.17%
2025/05/20	9.14%	2.55%	5.37%	9.97%	13.61%	6.11%	2.79%	0%	4.65%	2.05%
2025/05/21	6.4%	10.74%	6.39%	9.62%	10.97%	5.04%	1.53%	5.7%	2.54%	2.22%
2025/05/22	7.13%	18.63%	7.12%	10.43%	12.9%	7.17%	1.37%	3.4%	0.79%	0.44%
2025/05/23	8%	22.06%	8.93%	12.64%	6.78%	3.39%	2.23%	2.76%	3.56%	1.77%
2025/05/24	14.8%	9.49%	9.38%	7.4%	9.91%	6.23%	2.44%	1.73%	5.12%	0.81%
2025/05/25	12.27%	7.81%	9.14%	11.54%	10.94%	5.29%	2.35%	1.46%	3.83%	7.25%
2025/05/26	11.07%	14.43%	3.22%	9.88%	7.33%	6.18%	1.62%	3%	4.52%	3.6%
2025/05/27	8.32%	17.95%	6.92%	10.34%	9.31%	6.13%	1.77%	1.64%	5.48%	1.94%
2025/05/28	8.46%	11.97%	9.55%	8.02%	10.57%	7.23%	0.86%	0%	4%	1.8%
2025/05/29	7.64%	29.46%	5.87%	13.73%	5.63%	5.77%	2.37%	0%	1.59%	4.37%
2025/05/30	10.9%	7.44%	10.04%	8.06%	9.73%	9.52%	0.93%	1.73%	0.59%	2.14%
2025/05/31	16.33%	14.39%	9.73%	9.58%	7.45%	4.4%	3.14%	1.95%	1.59%	0.85%

In May 2025, Apple and Microsoft saw fluctuating ad impressions, with Apple peaking at 29.46% on May 29. Microsoft ended strong at 16.33% on May 31. Squareup and Amazon showed consistent performance, while Shopify and Spacetalk had varied trends. Meta and Tendermeets experienced lower shares, with Capterra and Australian Computer Traders showing sporadic peaks.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Top 10 Retail Sales Apps https://www.capterra.com › retail-sales › free-list
Free List of the Top Products — Easily Find The Retail Sales Applications You're Looking For Hassle Free - Start Now! Find the Best Retail Sales Applications That Will Help You Do...
2
POS for Grocery Stores & Shops https://www.eposnow.com
POS for Small Business — Modern and powerful POS System built for your industry & business. Save 45% on POS now
3
Retail Software https://www.shopify.com
Top Retailers Love Shopify POS — Sell Anywhere with Low Rates and Predictable Fees. Find the Right Plan for Your Business.
4
Free to Start https://www.squareup.com
Sell In-Store and Online — Square® Retail Offers a Full POS System To Help You Run Your Retail Business. Start Today. Sales...
5
Google Pixel smartphone https://store.google.com
Shop Pixel smartphones now — With Real Tone, Magic Eraser & Night Sight, Pixel’s camera captures any moment beautifully. Pixel...

In the competitive world of retail sales apps, Capterra leads with a hassle-free list of top products. Epos Now offers a modern POS system with a 45% discount, while Shopify emphasizes low rates and predictable fees. Square promotes a full POS system for seamless in-store and online sales. Meanwhile, Google Store highlights the Pixel smartphone’s advanced camera features.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the AUS Software & Technology Mobile App Dev May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The AUS Software & Technology Mobile App Dev May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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The AUS Software & Technology Mobile App Dev May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Software & Technology Mobile App Dev - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Competitor Count for AUS Software & Technology Mobile App Dev

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

AUS Software & Technology Mobile App Dev Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology Mobile App Dev May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology Mobile App Dev May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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