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AUS Software & Technology Mobile App Dev - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
apple.com 17.9
spacetalk.co 17.8
shopify.com 10.12
microsoft.com 9.72
amazon.com.au 7.51
squareup.com 7.18
australiancomputertraders.com.au 2.02
lenovo.com 1.74
meta.com 1.42
store.google.com 1.2
others 23.39

Copyright © Adthena. All rights reserved.

In the PPC landscape, Apple and Spacetalk lead with 17.9% and 17.8% click shares, respectively. Others collectively dominate with 23.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date apple.com squareup.com shopify.com microsoft.com appetiser.com.au amazon.com.au adobe.com bubble.io spacetalk.co eharmony.com.au
2025/04/01 20.79% 5.55% 5.69% 6.93% 4.38% 3.46% 0.85% 1.85% 5.5% 0.26%
2025/04/02 12.54% 6.26% 5.67% 4.8% 3.91% 5.89% 1.64% 2.22% 6.05% 1.65%
2025/04/03 2.14% 13.46% 6.93% 5.92% 3.78% 4.97% 1.2% 2.64% 2.16% 0.81%
2025/04/04 1.92% 10.79% 7.19% 2.2% 4.08% 3.75% 1.14% 1.91% 3.61% 4.03%
2025/04/05 1.01% 13.53% 3.33% 3.71% 5.66% 7.33% 2.13% 2.24% 2.78% 2.46%
2025/04/06 2.57% 12.96% 7.07% 7.81% 4.31% 7.2% 1.88% 1.8% 2.68% 1.41%
2025/04/07 8.12% 10.43% 5.22% 6.85% 4.23% 7.11% 1.7% 2.01% 4.08% 0.75%
2025/04/08 11.21% 8.14% 4.56% 6.31% 3.53% 4.93% 2.79% 1.73% 2.64% 1.83%
2025/04/09 13.08% 9.27% 5.01% 2.63% 4.06% 5% 1.91% 1.7% 3.18% 1.01%
2025/04/10 13.89% 10.64% 5.06% 5.4% 4.76% 2.6% 1.89% 1.79% 2.33% 3.49%
2025/04/11 14.72% 12.4% 6.36% 3.77% 4.29% 3.04% 2.19% 2.04% 2.93% 2.05%
2025/04/12 1.34% 12.06% 6.72% 5.68% 3.6% 6.29% 2.59% 2.21% 4.58% 2.11%
2025/04/13 11.87% 8.3% 5.72% 4.42% 4.58% 6.06% 1.59% 1.93% 5.46% 1.23%
2025/04/14 7% 9.2% 4.78% 5.5% 3.92% 8.73% 2.23% 2.14% 2.86% 1.31%
2025/04/15 13.87% 9.23% 5.19% 4.81% 4.33% 4.27% 2.53% 1.53% 2.43% 1.41%
2025/04/16 22.28% 10.5% 3.97% 3.7% 4.01% 4.47% 1.31% 1.2% 4.85% 0.86%
2025/04/17 0.33% 11.89% 5.43% 3.57% 5.18% 4.45% 2.03% 1.09% 6.01% 0.53%
2025/04/18 28.24% 10.45% 1.92% 2.06% 2.26% 2.43% 1.16% 0.72% 3.35% 2.48%
2025/04/19 21.04% 11.93% 6.86% 4.22% 3.77% 4.18% 1.65% 1.84% 1.31% 0.63%
2025/04/20 2.55% 12.45% 5.79% 3.15% 2.63% 3.14% 1.29% 2.2% 6.04% 3.02%
2025/04/21 4.89% 12.66% 7.6% 1.59% 4.89% 7.63% 2.05% 2.38% 6.59% 0.99%
2025/04/22 15.6% 12.48% 5.21% 1.26% 4.99% 4.66% 1.27% 1.98% 4.41% 0.85%
2025/04/23 2.69% 20.04% 8.48% 2.19% 5.59% 3.26% 3.09% 3.16% 4.79% 0%
2025/04/24 2.74% 14.23% 6.36% 2.33% 5.86% 6.23% 2.58% 2.37% 5.11% 0%
2025/04/25 22.22% 12.17% 5.52% 3.23% 5.16% 5.4% 1.94% 1.86% 2.94% 1.48%
2025/04/26 20.17% 13.89% 7.39% 9.25% 3.66% 6.09% 1.74% 1.95% 2% 3.48%
2025/04/27 17.21% 14.53% 7.19% 6.86% 2.71% 5.2% 2.84% 2.09% 3.08% 3.1%
2025/04/28 9.31% 16.45% 6.47% 4.78% 5.3% 5.02% 1.61% 2.1% 4.36% 0%
2025/04/29 10.18% 16.35% 5.39% 9.05% 5.32% 5.3% 2.27% 1.79% 0.26% 0%
2025/04/30 20.8% 15.24% 6.9% 6.07% 4.96% 3.82% 2.18% 1.5% 0.23% 0%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Apple.com fluctuated, peaking at 28.24% on April 18. Squareup.com maintained steady growth, ending at 15.24%. Shopify.com and Microsoft.com showed moderate variations. Spacetalk.co’s share dwindled, closing at 0.23%.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 326
2025/04/02 313
2025/04/03 319
2025/04/04 322
2025/04/05 334
2025/04/06 333
2025/04/07 341
2025/04/08 349
2025/04/09 324
2025/04/10 337
2025/04/11 334
2025/04/12 343
2025/04/13 341
2025/04/14 333
2025/04/15 328
2025/04/16 322
2025/04/17 321
2025/04/18 325
2025/04/19 362
2025/04/20 332
2025/04/21 326
2025/04/22 338
2025/04/23 337
2025/04/24 324
2025/04/25 337
2025/04/26 315
2025/04/27 317
2025/04/28 319
2025/04/29 304
2025/04/30 299

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 362 on April 19. The month concluded with a decline, ending at 299.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
apple.com 4.32%
squareup.com 2.53%
shopify.com 2.04%
capterra.com 0.67%
uber.com 0.65%
spacetalk.co -0.8%
eposnow.com -1.02%
microsoft.com -1.42%
lenovo.com -1.8%
amazon.com.au -2.23%

Copyright © Adthena. All rights reserved.

Apple.com surged with a 4.32% click share increase, while amazon.com.au dropped by 2.23%. Squareup.com and shopify.com also saw positive growth.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date apple.com squareup.com shopify.com microsoft.com amazon.com.au australiancomputertraders.com.au meta.com lenovo.com spacetalk.co eharmony.com.au
2025/04/01 18.5% 2.6% 7.83% 10.99% 7.84% 4.23% 0.93% 2.89% 7.91% 0.16%
2025/04/02 10.69% 1.16% 9.61% 9.69% 10.87% 1.36% 0% 3.95% 10.42% 1.37%
2025/04/03 2.06% 7.03% 10.12% 10.78% 10.6% 2.52% 0% 5.02% 3.43% 0.77%
2025/04/04 2.43% 5.3% 10.41% 3.55% 9.04% 3.55% 0% 4.95% 6.33% 5.79%
2025/04/05 0.89% 6.36% 3.65% 4.62% 17.9% 2.5% 2.36% 3.17% 4.74% 4.38%
2025/04/06 2.6% 6.26% 9.61% 10.92% 17.77% 2.99% 0.95% 4.72% 4.02% 1.11%
2025/04/07 5.96% 3.52% 6.18% 9.81% 17.52% 2.05% 0% 4.52% 5.77% 0.64%
2025/04/08 9.68% 2.96% 6.15% 9.85% 13.78% 3.55% 1.05% 4.71% 4.46% 2.48%
2025/04/09 11.33% 3.94% 5.86% 4.46% 15.94% 1.21% 3.47% 4.39% 5.68% 0.96%
2025/04/10 15.73% 5.33% 5.8% 8.78% 8.03% 1.59% 1.28% 4.99% 4.58% 3.46%
2025/04/11 16.56% 8.77% 8.16% 6.2% 9.57% 2.66% 3.02% 3.9% 4.94% 2.88%
2025/04/12 1.55% 7.02% 8.77% 8.75% 16.89% 1.18% 3.36% 6.2% 7.99% 2.05%
2025/04/13 11.61% 6.42% 7.2% 7.28% 14% 1.9% 4.23% 3.52% 7.55% 1.86%
2025/04/14 15.77% 2.8% 5.56% 9.42% 20.21% 1.95% 2.92% 4.13% 3.69% 0.97%
2025/04/15 11.97% 2.47% 8.03% 8.2% 10.89% 8.41% 3.62% 2.82% 4.54% 1.36%
2025/04/16 17.9% 5.02% 4.84% 7.2% 12.19% 4.02% 3.92% 4.22% 8.29% 0.82%
2025/04/17 0.33% 7.03% 7.36% 7.22% 14.81% 6.97% 5.52% 4.4% 11.44% 0.55%
2025/04/18 24.52% 3.44% 1.27% 4.83% 8.46% 0.76% 2.67% 4.99% 7.16% 2.71%
2025/04/19 18.45% 7.52% 9.13% 5.96% 10.14% 2.89% 2.8% 2.29% 2.03% 1.3%
2025/04/20 1.94% 6.61% 8.3% 4.81% 7.73% 2.24% 0.99% 1.89% 8.79% 5.49%
2025/04/21 8.45% 7.04% 11.32% 3.56% 13.19% 1.82% 3.41% 0.5% 10.89% 2.11%
2025/04/22 14.58% 5.89% 7.06% 2.32% 11.02% 7.9% 2.92% 0.2% 7.81% 1.81%
2025/04/23 2.34% 16.33% 13.19% 4.75% 8.66% 2.84% 3.3% 2.14% 8.82% 0%
2025/04/24 2.11% 12.25% 9.34% 4.23% 15.02% 5.9% 3.81% 1.26% 8.26% 0%
2025/04/25 27.04% 10.03% 7.84% 5.22% 10.12% 2.68% 3.61% 0.9% 4.65% 2.98%
2025/04/26 13.42% 8.83% 9.93% 12.46% 11.99% 6.09% 2.58% 1.3% 2.88% 6.4%
2025/04/27 18.87% 8.42% 9.72% 10.11% 9.58% 4.83% 2.42% 1.19% 4.67% 5.99%
2025/04/28 18.66% 7.93% 8.87% 7.63% 11.49% 3.19% 4.36% 0.7% 6.6% 0%
2025/04/29 11.84% 10.63% 7.95% 13.42% 14.73% 2.09% 4.23% 0.94% 0.47% 0%
2025/04/30 25.89% 12.41% 10.58% 9.11% 7.68% 2.44% 1.77% 0.48% 0.4% 0%

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April saw fluctuating PPC impressions for top advertisers. Apple peaked at 27.04% on April 25, while Squareup surged to 16.33% on April 23. Shopify maintained steady growth, ending at 10.58%. Microsoft and Amazon showed varied trends, with Amazon peaking at 20.21% on April 14. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Inventory Management Apps https://www.capterra.com.au

    Top 10 Inventory Mgmt Apps — Discover Free, Easy-To-Use Inventory Management Apps For your Remote Business. Start Now.

  2. 2
    Buy a Surface Pro https://www.microsoft.com

    Microsoft® Official Site — You sketch it. AI creates it. Bring your ideas into existence with Cocreator. Unlock faster performance with the Surface Pro Copilot+ PC. Buy yours today. Trade in and upgrade.

  3. 3
    Own Where and How You Sell https://www.shopify.com

    Shopify Plus® — Discover World’s Leading Electronics Brands That Trust Us To Scale Their Business. Lead...

  4. 4
    Spacetalk https://www.spacetalk.co

    Kids Smart Watch — From Smartphone Watches to School Messaging, Spacetalk Keeps You in the Loop. Spacetalk ...

  5. 5
    Free Retail POS App Available https://www.squareup.com

    Software for Your Retail Store — Get Started Selling In-Person and Online. No Hidden Monthly Fees or Long-Term Commitments.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention. Capterra entices with free inventory management solutions, while Microsoft promotes creativity with AI-powered Surface Pro. Shopify highlights trust from leading brands, Spacetalk offers connectivity for kids, and Squareup simplifies retail with a no-fee POS app.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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