Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 21.2 |
| flightcentre.com.au | 13.73 |
| booking.com | 11.53 |
| carnival.com.au | 4.52 |
| royalcaribbean.com | 3.56 |
| expedia.com.au | 3.49 |
| agoda.com | 3.45 |
| velocityfrequentflyer.com | 2.75 |
| kayak.com.au | 2.65 |
| tripadvisor.com.au | 2.27 |
| others | 30.85 |
- webjet.com.au - 21.2%
- flightcentre.com.au - 13.73%
- booking.com - 11.53%
- carnival.com.au - 4.52%
- royalcaribbean.com - 3.56%
- expedia.com.au - 3.49%
- agoda.com - 3.45%
- velocityfrequentflyer.com - 2.75%
- kayak.com.au - 2.65%
- tripadvisor.com.au - 2.27%
- others - 30.85%
Copyright © Adthena. All rights reserved.
Webjet.com.au leads with 21.2% click share, followed by Flight Centre at 13.73%. Booking.com holds 11.53%, while ‘others’ collectively capture 30.85%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | webjet.com.au | booking.com | royalcaribbean.com | covermore.com.au | qantas.com | carnival.com.au | skyscanner.com.au | allianz.com.au | luxuryescapes.com | flightcentre.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 2.21% | 6.37% | 5.46% | 6.54% | 2.79% | 2.17% | 2.25% | 3.62% | 2.47% | 2.34% |
| 2026/04/02 | 6.09% | 5.69% | 6.47% | 7.01% | 4.76% | 2.4% | 2.1% | 3.8% | 2.61% | 3.78% |
| 2026/04/03 | 5.33% | 7.86% | 5.26% | 5.69% | 4.63% | 3.05% | 5.95% | 3.39% | 2.01% | 2.63% |
| 2026/04/04 | 5.1% | 7.37% | 2.97% | 4.96% | 4.21% | 3.05% | 5.05% | 3.63% | 3.04% | 3.56% |
| 2026/04/05 | 4.97% | 7.23% | 3.01% | 5.25% | 3.63% | 3.33% | 3.84% | 4.38% | 3.28% | 3.32% |
| 2026/04/06 | 5.28% | 7.18% | 5.67% | 5.26% | 4.13% | 2.57% | 4.11% | 2.73% | 2.44% | 3.42% |
| 2026/04/07 | 5.16% | 5.79% | 5.04% | 6.45% | 6.14% | 4.15% | 3.6% | 3.82% | 2.3% | 3.22% |
| 2026/04/08 | 5.62% | 6.39% | 5.03% | 6.21% | 6.38% | 3.61% | 5.01% | 3.52% | 2.37% | 3.78% |
| 2026/04/09 | 6.19% | 7.38% | 5.4% | 5.8% | 3.72% | 3.07% | 3.94% | 4.3% | 3.02% | 4.11% |
| 2026/04/10 | 6.25% | 7.97% | 5.65% | 5.29% | 4.04% | 4.99% | 2.28% | 3.66% | 2.76% | 4.07% |
| 2026/04/11 | 5.26% | 8.41% | 5.2% | 3.93% | 3.68% | 2.76% | 6.16% | 4.17% | 4% | 3.6% |
| 2026/04/12 | 5.19% | 6.57% | 5.22% | 5.67% | 4.75% | 2.76% | 5.47% | 4.15% | 3.22% | 4.23% |
| 2026/04/13 | 6.22% | 8.33% | 4.89% | 5.27% | 4.4% | 3.65% | 5% | 3.23% | 2.63% | 3.85% |
| 2026/04/14 | 4.56% | 6.11% | 5.36% | 6.19% | 4.68% | 3.92% | 5.4% | 3.68% | 2.95% | 4.24% |
| 2026/04/15 | 4.98% | 7.39% | 4.83% | 3.78% | 4.36% | 2.96% | 6.3% | 2.23% | 2.52% | 4.26% |
| 2026/04/16 | 6% | 4.97% | 5.77% | 5.95% | 5.99% | 4.26% | 3.25% | 3.51% | 2.65% | 4.13% |
| 2026/04/17 | 7% | 6.4% | 5.36% | 6.02% | 3.2% | 3.66% | 5.88% | 3.92% | 3.17% | 3.26% |
| 2026/04/18 | 6.3% | 6.19% | 5.16% | 6.26% | 2.24% | 3.79% | 3.81% | 4.37% | 3.18% | 3.38% |
| 2026/04/19 | 5.56% | 6.46% | 4.66% | 6.26% | 1.94% | 3.33% | 5.63% | 3.7% | 3.17% | 3.29% |
| 2026/04/20 | 5.64% | 6.38% | 4.82% | 5.57% | 2.44% | 4.04% | 2.61% | 3.63% | 2.76% | 4.72% |
| 2026/04/21 | 6.07% | 5.91% | 4.5% | 5.98% | 3.34% | 4.23% | 4.62% | 3.09% | 2.43% | 2.95% |
| 2026/04/22 | 5.11% | 6.34% | 5.36% | 5.66% | 4.25% | 2.44% | 1.1% | 3.21% | 2.39% | 4.24% |
| 2026/04/23 | 4.48% | 7.04% | 5.38% | 5.69% | 4.65% | 3.97% | 5.52% | 2.43% | 1.82% | 3.61% |
| 2026/04/24 | 6.1% | 5.9% | 4.17% | 5.17% | 3.8% | 4.62% | 2.27% | 3.94% | 2.69% | 4.08% |
| 2026/04/25 | 5.54% | 7.24% | 5.06% | 5.19% | 4.4% | 3.07% | 4.83% | 3.1% | 2.09% | 4.11% |
| 2026/04/26 | 5.67% | 5.6% | 4.4% | 5.99% | 5.78% | 2.71% | 4.19% | 2.56% | 2.16% | 4.13% |
| 2026/04/27 | 6.56% | 6.48% | 5.28% | 6.76% | 3.53% | 3.93% | 2.36% | 3.01% | 2.29% | 3.94% |
| 2026/04/28 | 5.44% | 5.12% | 5.19% | 5.34% | 6.28% | 4.33% | 3.62% | 2.98% | 2.2% | 3.11% |
| 2026/04/29 | 6.11% | 6.37% | 5.22% | 5.2% | 5.27% | 3.83% | 1.87% | 2.61% | 2.47% | 2.8% |
| 2026/04/30 | 6.96% | 6.93% | 4.89% | 4.4% | 4.09% | 3.4% | 3.32% | 2.82% | 2.69% | 2.67% |
- webjet.com.au
- booking.com
- royalcaribbean.com
- covermore.com.au
- qantas.com
- carnival.com.au
- skyscanner.com.au
- allianz.com.au
- luxuryescapes.com
- flightcentre.com.au
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. Webjet’s share peaked mid-month, while Booking.com maintained a strong presence. Royal Caribbean fluctuated, ending lower. Covermore and Qantas showed varied trends, with Carnival and Skyscanner experiencing ups and downs. Allianz and Luxury Escapes remained steady, while Flight Centre ended with a slight decline.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 364 |
| 2026/04/02 | 367 |
| 2026/04/03 | 372 |
| 2026/04/04 | 373 |
| 2026/04/05 | 378 |
| 2026/04/06 | 378 |
| 2026/04/07 | 371 |
| 2026/04/08 | 375 |
| 2026/04/09 | 381 |
| 2026/04/10 | 394 |
| 2026/04/11 | 390 |
| 2026/04/12 | 390 |
| 2026/04/13 | 390 |
| 2026/04/14 | 386 |
| 2026/04/15 | 390 |
| 2026/04/16 | 383 |
| 2026/04/17 | 383 |
| 2026/04/18 | 366 |
| 2026/04/19 | 373 |
| 2026/04/20 | 377 |
| 2026/04/21 | 359 |
| 2026/04/22 | 365 |
| 2026/04/23 | 368 |
| 2026/04/24 | 360 |
| 2026/04/25 | 367 |
| 2026/04/26 | 370 |
| 2026/04/27 | 376 |
| 2026/04/28 | 362 |
| 2026/04/29 | 364 |
| 2026/04/30 | 360 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, starting at 364 and peaking at 394 mid-month. The month concluded with a slight dip, ending at 360.
