Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 20.28 |
| booking.com | 14.34 |
| flightcentre.com.au | 10.54 |
| expedia.com.au | 4.09 |
| agoda.com | 3.38 |
| trip.com | 3.36 |
| carnival.com.au | 2.99 |
| royalcaribbean.com | 2.48 |
| velocityfrequentflyer.com | 2.3 |
| tripadvisor.com.au | 2.09 |
| others | 34.15 |
- webjet.com.au - 20.28%
- booking.com - 14.34%
- flightcentre.com.au - 10.54%
- expedia.com.au - 4.09%
- agoda.com - 3.38%
- trip.com - 3.36%
- carnival.com.au - 2.99%
- royalcaribbean.com - 2.48%
- velocityfrequentflyer.com - 2.3%
- tripadvisor.com.au - 2.09%
- others - 34.15%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Webjet leads with 20.28% click share, followed by Booking.com at 14.34%. Flight Centre captures 10.54%, while ‘others’ dominate with 34.15%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | covermore.com.au | allianz.com.au | comparethemarket.com.au | 1cover.com.au | ivisa.com | booking.com | luxuryescapes.com | trip.com | qantas.com | freely.me |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 22.7% | 11.41% | 5.68% | 9.46% | 3.33% | 4.5% | 2.09% | 4.95% | 1.53% | 0.57% |
| 2026/10/02 | 21.43% | 16% | 3.75% | 12.59% | 4.4% | 3.43% | 1.85% | 2.05% | 2.15% | 1.5% |
| 2026/10/03 | 18% | 9.32% | 6.33% | 9.79% | 4.98% | 3.98% | 1.84% | 4.07% | 3.31% | 2.38% |
| 2026/10/04 | 18.88% | 7.14% | 5.19% | 13.9% | 5.47% | 3.69% | 2.51% | 3.32% | 2.9% | 2.02% |
| 2026/10/05 | 19.81% | 9.42% | 2.83% | 7.96% | 5.65% | 4.38% | 2.62% | 3.52% | 9.3% | 2.92% |
| 2026/10/06 | 17.89% | 14.43% | 4.69% | 5.62% | 5.16% | 4.31% | 2.61% | 4.12% | 7.02% | 2.43% |
| 2026/10/07 | 16.1% | 12.31% | 4.28% | 7.96% | 4.51% | 3.95% | 2.68% | 4.04% | 12.11% | 2.03% |
| 2026/10/08 | 17.82% | 11.81% | 5.34% | 9.59% | 4.58% | 4.11% | 2.41% | 2.04% | 8.55% | 3.66% |
| 2026/10/09 | 17.09% | 10.55% | 6.8% | 12.25% | 4.53% | 3.49% | 2.17% | 2.71% | 7.09% | 2.82% |
| 2026/10/10 | 18.52% | 10.4% | 2.8% | 10.17% | 4.36% | 3.55% | 2.47% | 2.2% | 10.5% | 6.95% |
| 2026/10/11 | 17.56% | 10.28% | 5.13% | 8.51% | 4.96% | 3.76% | 3.05% | 2.61% | 8.68% | 7.31% |
| 2026/10/12 | 12.96% | 8.51% | 4.95% | 7.51% | 5.01% | 5% | 2.84% | 2.72% | 13.15% | 5.56% |
| 2026/10/13 | 18.58% | 12% | 3.08% | 7.69% | 4.39% | 5.17% | 2.51% | 2.4% | 10% | 4.53% |
| 2026/10/14 | 15.07% | 9.66% | 7.43% | 7.36% | 4.34% | 4.41% | 2.38% | 2.77% | 9.75% | 3.47% |
| 2026/10/15 | 17.05% | 12.53% | 6.5% | 8% | 5.05% | 3.29% | 2.01% | 2.29% | 6.86% | 4.62% |
| 2026/10/16 | 18.99% | 8.86% | 5.44% | 7.88% | 4.99% | 3.42% | 2.32% | 3.17% | 5.82% | 5.1% |
| 2026/10/17 | 20.62% | 10.34% | 5.89% | 4.37% | 5.17% | 3.36% | 2.29% | 3.25% | 5.24% | 6.58% |
| 2026/10/18 | 20.38% | 10.14% | 4.8% | 9.93% | 4.76% | 3.31% | 2.55% | 3.54% | 3.33% | 2.48% |
| 2026/10/19 | 21.8% | 10.33% | 5.02% | 9.5% | 5.56% | 3.92% | 2.59% | 3.6% | 2.3% | 2.17% |
| 2026/10/20 | 21.57% | 7.37% | 9.41% | 12.12% | 4.98% | 3.15% | 2.61% | 4.08% | 2.12% | 1.32% |
| 2026/10/21 | 19.7% | 10.02% | 9.64% | 10.16% | 3.56% | 3.37% | 1.87% | 4.6% | 2.75% | 1.22% |
| 2026/10/22 | 20.78% | 10.76% | 8.68% | 10.53% | 4.4% | 3.8% | 1.61% | 3.03% | 0.43% | 1.23% |
| 2026/10/23 | 19.12% | 8.95% | 10.85% | 7.03% | 4.16% | 2.96% | 1.65% | 3.36% | 1.82% | 2.2% |
| 2026/10/24 | 16.39% | 11.88% | 7.84% | 9.39% | 3.7% | 3.8% | 2.15% | 4.98% | 1.29% | 0.68% |
| 2026/10/25 | 20.13% | 15.41% | 6.01% | 7.39% | 3.99% | 3.71% | 2.64% | 3.48% | 1.25% | 1.94% |
| 2026/10/26 | 19.35% | 14.3% | 8.87% | 4.68% | 4.39% | 3.26% | 2.24% | 3.9% | 0.89% | 0.9% |
| 2026/10/27 | 19.66% | 11.73% | 7.6% | 8.1% | 4.78% | 3.55% | 2.08% | 3.36% | 0.59% | 0.46% |
| 2026/10/28 | 21.95% | 10.73% | 6.26% | 4.66% | 4.78% | 3.81% | 2.45% | 3.25% | 2.6% | 0.38% |
| 2026/10/29 | 18.49% | 11.81% | 8.43% | 7.38% | 5.19% | 4.27% | 2.31% | 2.77% | 1.15% | 0.57% |
| 2026/10/30 | 21.61% | 13.76% | 4.49% | 6.71% | 4.46% | 3.07% | 2.55% | 2.86% | 1.5% | 3.61% |
| 2026/10/31 | 24.42% | 13.36% | 7.91% | 5.75% | 4.57% | 3.58% | 2.72% | 2.39% | 0.82% | 0.44% |
- covermore.com.au
- allianz.com.au
- comparethemarket.com.au
- 1cover.com.au
- ivisa.com
- booking.com
- luxuryescapes.com
- trip.com
- qantas.com
- freely.me
Copyright © Adthena. All rights reserved.
Covermore.com.au led October with a fluctuating spend share, peaking at 24.42% on the 31st. Allianz.com.au and comparethemarket.com.au followed, showing varied trends. The month concluded with Covermore’s dominance.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 344 |
| 2026/10/02 | 339 |
| 2026/10/03 | 347 |
| 2026/10/04 | 349 |
| 2026/10/05 | 349 |
| 2026/10/06 | 352 |
| 2026/10/07 | 345 |
| 2026/10/08 | 355 |
| 2026/10/09 | 342 |
| 2026/10/10 | 348 |
| 2026/10/11 | 361 |
| 2026/10/12 | 365 |
| 2026/10/13 | 360 |
| 2026/10/14 | 367 |
| 2026/10/15 | 364 |
| 2026/10/16 | 372 |
| 2026/10/17 | 375 |
| 2026/10/18 | 370 |
| 2026/10/19 | 350 |
| 2026/10/20 | 353 |
| 2026/10/21 | 336 |
| 2026/10/22 | 352 |
| 2026/10/23 | 354 |
| 2026/10/24 | 383 |
| 2026/10/25 | 378 |
| 2026/10/26 | 397 |
| 2026/10/27 | 393 |
| 2026/10/28 | 414 |
| 2026/10/29 | 407 |
| 2026/10/30 | 406 |
| 2026/10/31 | 392 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, starting at 344 and peaking at 414. The month concluded with a slight dip to 392, showcasing overall growth.
