Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 17.43 |
| flightcentre.com.au | 14.23 |
| booking.com | 12.14 |
| carnival.com.au | 4.59 |
| royalcaribbean.com | 4.44 |
| agoda.com | 3.75 |
| expedia.com.au | 3.5 |
| tripadeal.com.au | 3.47 |
| tripadvisor.com.au | 2.53 |
| klook.com | 2.34 |
| others | 31.58 |
- webjet.com.au - 17.43%
- flightcentre.com.au - 14.23%
- booking.com - 12.14%
- carnival.com.au - 4.59%
- royalcaribbean.com - 4.44%
- agoda.com - 3.75%
- expedia.com.au - 3.5%
- tripadeal.com.au - 3.47%
- tripadvisor.com.au - 2.53%
- klook.com - 2.34%
- others - 31.58%
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Webjet.com.au leads with 17.43% click share, followed by Flight Centre at 14.23%. Booking.com holds 12.14%, while ‘others’ collectively capture 31.58%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | covermore.com.au | royalcaribbean.com | booking.com | qantas.com | luxuryescapes.com | flightcentre.com.au | ivisa.com | skyscanner.com.au | carnival.com.au | trip.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 4.98% | 5.2% | 7.06% | 5.02% | 2.36% | 3.35% | 3.98% | 2.17% | 3.77% | 2.33% |
| 2026/03/02 | 6.07% | 6.36% | 7.59% | 5.11% | 2.53% | 3.21% | 3.56% | 2.72% | 4.91% | 2.17% |
| 2026/03/03 | 5.41% | 6.27% | 5.39% | 6.41% | 2.61% | 4.61% | 3.88% | 2.61% | 5.74% | 3.13% |
| 2026/03/04 | 7.12% | 5.58% | 7.17% | 4.56% | 3.8% | 3.89% | 4.22% | 3.02% | 5.41% | 1.96% |
| 2026/03/05 | 6.61% | 7.17% | 7.11% | 5.77% | 4.3% | 4.49% | 3.14% | 2.26% | 3.28% | 1.97% |
| 2026/03/06 | 6.29% | 7.46% | 7.9% | 5.57% | 2.73% | 3.84% | 2.44% | 3.19% | 4.2% | 2.83% |
| 2026/03/07 | 5.55% | 7.31% | 7.41% | 6.3% | 4.03% | 3.27% | 3.66% | 2.1% | 3.11% | 2.76% |
| 2026/03/08 | 5.91% | 6.41% | 6.41% | 9.82% | 2.91% | 4.15% | 4.63% | 3.26% | 2.44% | 2.46% |
| 2026/03/09 | 6.06% | 6.93% | 7.38% | 7.3% | 3.17% | 3.83% | 4.83% | 2.51% | 2.78% | 2.41% |
| 2026/03/10 | 6.33% | 7.04% | 6.44% | 8.04% | 3.44% | 5% | 4.08% | 3.96% | 3.65% | 1.88% |
| 2026/03/11 | 4.86% | 7.37% | 7.82% | 5.1% | 3.57% | 3.28% | 4.58% | 2.05% | 4.05% | 3.18% |
| 2026/03/12 | 5.82% | 7.04% | 6.62% | 5.17% | 2.55% | 5.25% | 2.18% | 3.01% | 4.39% | 2.68% |
| 2026/03/13 | 6.8% | 8.07% | 7.28% | 4.57% | 3.39% | 3.59% | 2% | 4.44% | 2.8% | 2.93% |
| 2026/03/14 | 6.71% | 5.51% | 7.01% | 5.27% | 2.49% | 2.91% | 2.51% | 3.55% | 2.97% | 3% |
| 2026/03/15 | 6.91% | 7.62% | 6.59% | 6.57% | 3.32% | 2.47% | 2.22% | 1.97% | 2.39% | 3% |
| 2026/03/16 | 7.14% | 5.49% | 5.75% | 7.19% | 4.07% | 3.7% | 2.8% | 1.46% | 4.44% | 1.82% |
| 2026/03/17 | 6.68% | 6.77% | 6.08% | 6.6% | 3.79% | 4.12% | 2.31% | 2.54% | 4.44% | 2.69% |
| 2026/03/18 | 6.32% | 7.64% | 7.58% | 6.91% | 2.46% | 3.41% | 2.15% | 2.25% | 3.94% | 2.95% |
| 2026/03/19 | 6.07% | 7.26% | 7.01% | 8.98% | 2.7% | 4.67% | 1.51% | 4.27% | 3.04% | 1.92% |
| 2026/03/20 | 5.02% | 6.24% | 7.48% | 6.74% | 2.34% | 3.7% | 1.57% | 2.51% | 4.85% | 2.61% |
| 2026/03/21 | 5.26% | 6.68% | 6.55% | 7.02% | 2.05% | 2.46% | 2.63% | 2.1% | 2.68% | 2.31% |
| 2026/03/22 | 7.22% | 3.03% | 7.38% | 5.96% | 3.29% | 4.83% | 1.78% | 1.86% | 2.93% | 3% |
| 2026/03/23 | 7% | 3.61% | 7.42% | 6.85% | 3.39% | 3.19% | 2.11% | 1.02% | 3.66% | 2.83% |
| 2026/03/24 | 5.81% | 6.45% | 6.3% | 7.87% | 3.52% | 2.34% | 2.13% | 2.84% | 4.44% | 2.11% |
| 2026/03/25 | 7.14% | 7.6% | 6.55% | 6.24% | 3.15% | 4.66% | 1.87% | 1.71% | 4.62% | 2.15% |
| 2026/03/26 | 8.04% | 6.23% | 7.08% | 4.67% | 4.33% | 1.66% | 2.8% | 1.32% | 3.12% | 2.19% |
| 2026/03/27 | 7.77% | 7.49% | 6.87% | 3.86% | 3.34% | 3.2% | 2.03% | 1.2% | 3.52% | 2.08% |
| 2026/03/28 | 7.49% | 6.4% | 6.53% | 2.42% | 3.32% | 3.9% | 2.68% | 1.38% | 4.35% | 2.22% |
| 2026/03/29 | 7.85% | 6.39% | 7.04% | 2.31% | 3.55% | 4.4% | 3.09% | 0.88% | 2.72% | 2.54% |
| 2026/03/30 | 7.78% | 6.23% | 5.98% | 2.81% | 3.5% | 3.98% | 3.28% | 2.18% | 3.27% | 2.43% |
| 2026/03/31 | 7.28% | 7.02% | 6.93% | 3.78% | 3.42% | 3.36% | 2.91% | 2.1% | 2% | 1.84% |
- covermore.com.au
- royalcaribbean.com
- booking.com
- qantas.com
- luxuryescapes.com
- flightcentre.com.au
- ivisa.com
- skyscanner.com.au
- carnival.com.au
- trip.com
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In March 2026, Covermore.com.au’s PPC spend share fluctuated, peaking at 8.04% on the 26th. Royalcaribbean.com saw a dip mid-month but ended strong at 7.02%. Booking.com maintained a steady presence, while Qantas.com experienced a decline towards month’s end.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 381 |
| 2026/03/02 | 383 |
| 2026/03/03 | 384 |
| 2026/03/04 | 378 |
| 2026/03/05 | 380 |
| 2026/03/06 | 384 |
| 2026/03/07 | 382 |
| 2026/03/08 | 386 |
| 2026/03/09 | 390 |
| 2026/03/10 | 370 |
| 2026/03/11 | 380 |
| 2026/03/12 | 376 |
| 2026/03/13 | 376 |
| 2026/03/14 | 368 |
| 2026/03/15 | 383 |
| 2026/03/16 | 383 |
| 2026/03/17 | 384 |
| 2026/03/18 | 384 |
| 2026/03/19 | 377 |
| 2026/03/20 | 382 |
| 2026/03/21 | 393 |
| 2026/03/22 | 384 |
| 2026/03/23 | 389 |
| 2026/03/24 | 379 |
| 2026/03/25 | 367 |
| 2026/03/26 | 377 |
| 2026/03/27 | 373 |
| 2026/03/28 | 370 |
| 2026/03/29 | 369 |
| 2026/03/30 | 371 |
| 2026/03/31 | 364 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 393 on March 21. The month concluded with a decline, ending at 364.
