Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 18.49 |
| flightcentre.com.au | 14.76 |
| booking.com | 11.36 |
| tripadvisor.com.au | 3.92 |
| expedia.com.au | 3.87 |
| tripadeal.com.au | 3.2 |
| agoda.com | 3.16 |
| royalcaribbean.com | 3.07 |
| carnival.com.au | 2.84 |
| velocityfrequentflyer.com | 2.54 |
| others | 32.79 |
- webjet.com.au - 18.49%
- flightcentre.com.au - 14.76%
- booking.com - 11.36%
- tripadvisor.com.au - 3.92%
- expedia.com.au - 3.87%
- tripadeal.com.au - 3.2%
- agoda.com - 3.16%
- royalcaribbean.com - 3.07%
- carnival.com.au - 2.84%
- velocityfrequentflyer.com - 2.54%
- others - 32.79%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Webjet leads with 18.49% click share, followed by Flight Centre at 14.76%. Booking.com captures 11.36%, while ‘others’ collectively hold 32.79%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | qantas.com | comparethemarket.com.au | allianz.com.au | 1cover.com.au | covermore.com.au | freely.me | booking.com | ivisa.com | luxuryescapes.com | insureandgo.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 8.4% | 8% | 11.98% | 3.43% | 7.46% | 2.77% | 4.02% | 3.99% | 4.2% | 3.39% |
| 2026/08/02 | 15.47% | 6.5% | 10.19% | 2.17% | 9.51% | 4.21% | 4.33% | 2.35% | 3.63% | 3.34% |
| 2026/08/03 | 9.55% | 2.92% | 13.86% | 8.06% | 14.25% | 4.32% | 3.1% | 3.04% | 3.1% | 3.62% |
| 2026/08/04 | 16.74% | 3.01% | 7.83% | 5.39% | 5.35% | 6.3% | 4.78% | 3.25% | 4.46% | 4.74% |
| 2026/08/05 | 10.09% | 7.56% | 7.61% | 8.67% | 10.94% | 1.31% | 3.57% | 3.34% | 2.76% | 4.72% |
| 2026/08/06 | 12.31% | 5.48% | 11.21% | 9.62% | 8.07% | 4.17% | 3.78% | 2.77% | 2.89% | 4.11% |
| 2026/08/07 | 10.36% | 7.09% | 6.17% | 10.75% | 8.75% | 4.75% | 3.88% | 3.09% | 3.1% | 5.05% |
| 2026/08/08 | 9.49% | 9.5% | 12.04% | 3.77% | 14.53% | 2.35% | 2.88% | 3.77% | 3.52% | 6.98% |
| 2026/08/09 | 13.91% | 4.5% | 16.39% | 4.62% | 21.35% | 4.83% | 3.47% | 1.78% | 2.32% | 2.89% |
| 2026/08/10 | 17.07% | 7.04% | 16.27% | 4.24% | 5.65% | 7.06% | 4.23% | 2.74% | 2.08% | 3.94% |
| 2026/08/11 | 10.8% | 7.36% | 12.52% | 4.94% | 12.47% | 0.61% | 4.22% | 2.29% | 2.67% | 6.66% |
| 2026/08/12 | 9.77% | 9.59% | 10.15% | 6.39% | 8.98% | 2.46% | 3.91% | 2.87% | 1.87% | 7.21% |
| 2026/08/13 | 11.36% | 6.76% | 13.33% | 5.84% | 15.22% | 1.68% | 4.51% | 1.9% | 1.82% | 6% |
| 2026/08/14 | 12.12% | 6.47% | 9.78% | 11.23% | 4.79% | 5.07% | 4.49% | 2.44% | 2.49% | 7.69% |
| 2026/08/15 | 15.8% | 6.17% | 11.52% | 6.6% | 15.62% | 1.03% | 4.62% | 2.43% | 2.73% | 6.7% |
| 2026/08/16 | 15.68% | 8.79% | 14.48% | 4.37% | 12.4% | 2.86% | 3.12% | 2.35% | 3.72% | 1.88% |
| 2026/08/17 | 7.43% | 10.56% | 11.59% | 9.28% | 11.11% | 4.04% | 4% | 2.5% | 2.95% | 3.73% |
| 2026/08/18 | 13.83% | 5.98% | 13.74% | 3.62% | 6.42% | 2.04% | 6.15% | 3.3% | 4.27% | 2.85% |
| 2026/08/19 | 11.86% | 8.34% | 15.97% | 9.92% | 7.81% | 0.31% | 4.02% | 2.27% | 2.57% | 3.62% |
| 2026/08/20 | 18.34% | 3.09% | 9.87% | 7.22% | 10.93% | 2.26% | 4% | 2.84% | 2.54% | 3.32% |
| 2026/08/21 | 12.4% | 10.07% | 8% | 9.25% | 9.44% | 1.75% | 3.27% | 2.29% | 2.13% | 4.22% |
| 2026/08/22 | 10.61% | 13.15% | 6.73% | 10.61% | 7.62% | 1.63% | 4.83% | 2.89% | 2.66% | 6.3% |
| 2026/08/23 | 9.82% | 10.51% | 10.67% | 7.85% | 16.04% | 0.33% | 2.93% | 2.54% | 2.91% | 5.86% |
| 2026/08/24 | 14.31% | 8.29% | 10.98% | 11.08% | 8.81% | 2.56% | 2.99% | 2.31% | 3% | 3.14% |
| 2026/08/25 | 21.84% | 8.36% | 12.56% | 5.98% | 6.45% | 3.45% | 3.32% | 2.18% | 2.68% | 1.85% |
| 2026/08/26 | 27.51% | 9.58% | 11.75% | 1.55% | 7.55% | 5.22% | 3.52% | 1.8% | 2.49% | 1.92% |
| 2026/08/27 | 18.44% | 9.6% | 16.27% | 2.9% | 6.87% | 5.16% | 4.32% | 2.76% | 2.15% | 0.16% |
| 2026/08/28 | 17.55% | 11.91% | 11.06% | 6.6% | 3% | 6.16% | 3.18% | 2.03% | 1.69% | 3.52% |
| 2026/08/29 | 19.7% | 9.44% | 14.65% | 5.06% | 7.65% | 2.23% | 3.24% | 1.91% | 2.35% | 1.03% |
| 2026/08/30 | 7.36% | 10.22% | 14.91% | 5.4% | 20.95% | 0.91% | 3.26% | 2.29% | 1.93% | 3.03% |
| 2026/08/31 | 16.98% | 10.56% | 7.41% | 7.28% | 7.12% | 4.63% | 3.04% | 2.31% | 2.01% | 0.26% |
- qantas.com
- comparethemarket.com.au
- allianz.com.au
- 1cover.com.au
- covermore.com.au
- freely.me
- booking.com
- ivisa.com
- luxuryescapes.com
- insureandgo.com.au
Copyright © Adthena. All rights reserved.
In August 2026, Qantas.com led with fluctuating spend, peaking at 27.51%. Comparethemarket.com.au showed steady growth, while Allianz.com.au maintained consistency. 1cover.com.au and Covermore.com.au had varied trends. The month ended with Qantas.com dominating.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 420 |
| 2026/08/02 | 415 |
| 2026/08/03 | 413 |
| 2026/08/04 | 412 |
| 2026/08/05 | 364 |
| 2026/08/06 | 365 |
| 2026/08/07 | 368 |
| 2026/08/08 | 360 |
| 2026/08/09 | 360 |
| 2026/08/10 | 367 |
| 2026/08/11 | 366 |
| 2026/08/12 | 360 |
| 2026/08/13 | 352 |
| 2026/08/14 | 348 |
| 2026/08/15 | 339 |
| 2026/08/16 | 343 |
| 2026/08/17 | 328 |
| 2026/08/18 | 316 |
| 2026/08/19 | 303 |
| 2026/08/20 | 309 |
| 2026/08/21 | 319 |
| 2026/08/22 | 325 |
| 2026/08/23 | 327 |
| 2026/08/24 | 331 |
| 2026/08/25 | 336 |
| 2026/08/26 | 331 |
| 2026/08/27 | 326 |
| 2026/08/28 | 326 |
| 2026/08/29 | 328 |
| 2026/08/30 | 329 |
| 2026/08/31 | 333 |
Copyright © Adthena. All rights reserved.
August began with 420 advertisers, declining steadily to 333 by month’s end.
