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AUS Travel Travel Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
webjet.com.au 24.27
flightcentre.com.au 11.5
booking.com 10.47
tripadeal.com.au 7.27
expedia.com.au 4.52
princess.com 3.97
tripadvisor.com.au 3.69
agoda.com 3.04
kayak.com.au 2.55
carnival.com.au 2.5
others 26.22

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Webjet.com.au leads with 24.27% click share, closely followed by ‘others’ at 26.22%. Flightcentre.com.au and Booking.com trail behind, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date flightcentre.com.au booking.com qantas.com covermore.com.au expedia.com.au allianz.com.au tripadeal.com.au freely.me carnival.com.au princess.com
2025/04/01 1.36% 8.17% 3.42% 3.63% 3.77% 2.1% 1.91% 2.78% 3.19% 1.92%
2025/04/02 2.03% 7% 2.16% 2.85% 3.74% 1.48% 6.37% 1.96% 2.49% 3.03%
2025/04/03 2.94% 9.5% 1.39% 3.53% 2.9% 2.42% 2.07% 1.98% 3.14% 3.75%
2025/04/04 2.21% 8.96% 1.94% 2.75% 4.28% 2.03% 2.57% 1.98% 4.09% 2.93%
2025/04/05 2.26% 6.77% 4.77% 4.38% 4.07% 1.93% 2.12% 2.47% 2.57% 2.3%
2025/04/06 2.07% 6.78% 4.14% 4% 3.9% 2.55% 2.14% 2.15% 2.5% 2.16%
2025/04/07 2.09% 7.73% 1.46% 3.29% 3.22% 1.52% 2.93% 2.09% 2.48% 2.59%
2025/04/08 1.62% 7.45% 3.09% 3.64% 3.44% 2.28% 2.07% 1.68% 2.83% 2.21%
2025/04/09 2.78% 8.16% 2.38% 2.99% 3.52% 2.45% 2.38% 2.59% 2.93% 2.05%
2025/04/10 16.95% 6.39% 3.76% 3.37% 3.38% 2.77% 2.15% 1.91% 3.5% 2.54%
2025/04/11 14.09% 5.24% 4.27% 3.41% 3.57% 3.19% 2.16% 1.92% 2.62% 2.19%
2025/04/12 11.21% 6.14% 7.06% 3.13% 3.21% 2.46% 2.51% 1.93% 2.54% 2.75%
2025/04/13 10.81% 5.72% 4.02% 3.37% 5.39% 2.6% 2.23% 1.69% 1.01% 2.56%
2025/04/14 10.8% 5.83% 2.54% 3.75% 2.61% 3% 2.18% 1.79% 1.66% 2.38%
2025/04/15 9.61% 6.11% 5.37% 3.22% 4.23% 1.98% 1.82% 1.64% 1.7% 2.16%
2025/04/16 11.78% 8.29% 4.13% 4.06% 2.91% 2.22% 2.33% 1.72% 1.71% 2.77%
2025/04/17 12.88% 5.35% 5.86% 4.11% 2.36% 1.7% 2.9% 2.12% 2.74% 3.34%
2025/04/18 10.01% 6.31% 7.99% 2.84% 2.55% 2.17% 2.34% 1.6% 3.85% 2.25%
2025/04/19 11.12% 5.52% 6.98% 4.06% 3.75% 4.45% 2.13% 1.64% 1.87% 1.65%
2025/04/20 10.17% 7.56% 2.62% 4.25% 3.67% 3.51% 2.25% 2.51% 1.81% 2.08%
2025/04/21 11.07% 6.49% 7.21% 3.4% 2.81% 2.65% 2.35% 2.27% 1.37% 1.72%
2025/04/22 12.88% 6.2% 4.76% 5.14% 2.99% 2.51% 1.92% 2.29% 1.27% 1.98%
2025/04/23 8.33% 6.67% 8.71% 4.52% 2% 2.64% 2.01% 1.8% 1.95% 2.14%
2025/04/24 12.92% 6.67% 6.27% 4.48% 3.28% 2.92% 1.91% 2.14% 1.98% 1.97%
2025/04/25 10.58% 7.39% 4% 4.5% 3.1% 2.35% 1.86% 2.42% 1.66% 2.39%
2025/04/26 11.97% 7.04% 2.85% 4.76% 3.34% 2.39% 2.71% 2.61% 0.92% 3.04%
2025/04/27 12% 6.1% 6.47% 4.32% 3.03% 2.34% 2.36% 2.23% 1.14% 2.61%
2025/04/28 8.17% 6.93% 5.64% 4.73% 3.77% 2.07% 2.14% 2.36% 1.58% 2.31%
2025/04/29 9.84% 6.68% 6.63% 4.66% 2.54% 2.49% 2.28% 2.59% 2.45% 2.36%
2025/04/30 10% 7% 5.03% 4.38% 3.28% 3.1% 2.65% 2.41% 2.32% 2.23%

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Flightcentre.com.au surged mid-month, peaking at 16.95% on April 10. Booking.com maintained steady fluctuations, while Qantas.com saw a notable rise on April 23. The month concluded with Flightcentre.com.au leading.

Market Exposure

Competitor Count for AUS Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 503
2025/04/02 495
2025/04/03 499
2025/04/04 496
2025/04/05 521
2025/04/06 535
2025/04/07 533
2025/04/08 527
2025/04/09 511
2025/04/10 491
2025/04/11 505
2025/04/12 501
2025/04/13 504
2025/04/14 504
2025/04/15 498
2025/04/16 501
2025/04/17 479
2025/04/18 480
2025/04/19 525
2025/04/20 499
2025/04/21 501
2025/04/22 496
2025/04/23 505
2025/04/24 490
2025/04/25 507
2025/04/26 498
2025/04/27 503
2025/04/28 505
2025/04/29 502
2025/04/30 509

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April saw fluctuating advertiser numbers, peaking at 535 on April 6. The month concluded with 509 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
flightcentre.com.au 5.54%
qantas.com 0.79%
viator.com 0.53%
vacationstogo.com 0.27%
velocityfrequentflyer.com 0.23%
celebritycruises.com -0.43%
royalcaribbean.com -0.57%
tripadvisor.com.au -1.37%
carnival.com.au -1.57%
webjet.com.au -2.55%

Copyright © Adthena. All rights reserved.

Flightcentre.com.au soared with a 5.54% click share increase, while webjet.com.au dropped by 2.55%.

Campaign Efficiency

AUS Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date webjet.com.au flightcentre.com.au booking.com tripadeal.com.au expedia.com.au luxuryescapes.com carnival.com.au kayak.com.au princess.com tripadvisor.com.au
2025/04/01 16.4% 1.4% 8.66% 5.05% 5.05% 1.95% 5.01% 2.61% 2.47% 4.47%
2025/04/02 17.47% 2.24% 7.4% 8.13% 4.51% 2.39% 3.9% 2.18% 2.46% 3.46%
2025/04/03 17.45% 2.69% 9.58% 4.92% 4.01% 1.87% 4.92% 2.89% 2.99% 4.66%
2025/04/04 18.49% 2.18% 9.17% 4.91% 5.04% 1.37% 5.3% 2.58% 2.54% 4.56%
2025/04/05 17.86% 2.36% 7.68% 4.77% 4.94% 2.55% 4.44% 2.27% 2.07% 3.82%
2025/04/06 15.79% 2.21% 7.7% 4.92% 4.94% 3.68% 3.94% 2.27% 1.95% 3.87%
2025/04/07 12.11% 2.55% 8.58% 6.3% 4.61% 3.33% 3.9% 2.31% 2.24% 3.59%
2025/04/08 14.74% 1.77% 8.57% 5.33% 4.65% 2.68% 4.75% 2.43% 2.08% 3.62%
2025/04/09 16.53% 3.05% 9.36% 5.84% 5.18% 1.82% 4.47% 2.23% 1.81% 3.78%
2025/04/10 14.48% 19.47% 7.26% 4.64% 3.77% 2.26% 5.18% 1.75% 2.24% 1.89%
2025/04/11 13.79% 15.62% 6.09% 4.97% 4.58% 1.92% 4.17% 2.45% 2.01% 2.03%
2025/04/12 13.83% 12.44% 6.99% 5.62% 4.48% 3.48% 3.93% 2.37% 2.58% 3.97%
2025/04/13 16.13% 11.89% 6.05% 4.94% 5.31% 2.87% 1.74% 2.72% 2.18% 3.5%
2025/04/14 12.67% 12.78% 6.78% 5.58% 3.94% 1.94% 2.88% 2.11% 2.25% 2.02%
2025/04/15 13% 11.29% 7.42% 4.83% 5.26% 4.1% 3.08% 2.33% 2.09% 2.03%
2025/04/16 13.41% 13.23% 9.52% 5.34% 4.31% 2.37% 3.06% 2.5% 2.53% 0.19%
2025/04/17 19.64% 14.67% 5.09% 6.43% 3.27% 1.98% 3.79% 2.98% 2.83% 0.28%
2025/04/18 11.73% 10.12% 7.7% 5.75% 4.35% 5.09% 5.65% 2.97% 2.09% 2.12%
2025/04/19 11.29% 13.44% 6.75% 4.87% 4.44% 3.2% 3.08% 1.96% 1.5% 1.74%
2025/04/20 15.88% 9.72% 9.05% 4.39% 4.72% 2.81% 2.82% 2.74% 1.75% 1.51%
2025/04/21 12.81% 12.1% 7.54% 4.86% 4.15% 1.52% 2.76% 2.36% 2.24% 2.01%
2025/04/22 12.9% 14.76% 7.49% 4.37% 4.48% 2.9% 1.89% 2.78% 1.85% 1.92%
2025/04/23 13.82% 9.96% 8.03% 4.63% 3.56% 1.79% 3.64% 1.54% 2.08% 2.24%
2025/04/24 11.81% 15.41% 7.99% 4.98% 4.55% 1.87% 3.1% 1.75% 1.94% 1.97%
2025/04/25 13.11% 11.68% 8.55% 4.27% 4.05% 2.89% 3.04% 3.26% 2.15% 1.69%
2025/04/26 12.91% 13.24% 7.98% 5.57% 4.34% 3.16% 1.92% 2.67% 2.72% 3.49%
2025/04/27 11.2% 13.7% 6.99% 5.56% 4.48% 3.69% 2.09% 2.67% 2.35% 3.35%
2025/04/28 12.91% 8.69% 8.15% 4.34% 4.67% 2.54% 2.56% 2.69% 2.15% 2.11%
2025/04/29 12.29% 11.84% 8.06% 5.49% 3.97% 3.32% 3.8% 2.79% 2.23% 2.13%
2025/04/30 11.61% 11.42% 8.52% 5.95% 4.43% 3.49% 3.17% 2.38% 2.14% 1.86%

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April saw Webjet’s impression share fluctuate, peaking at 19.64% on the 17th. Flight Centre surged to 19.47% on the 10th, while Booking.com remained steady. By month’s end, Webjet led, but with a declining trend.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Booking.com https://www.booking.com

    Official Site — Choose From a Wide Range of Properties Which Booking.com Offers. Search Now! Find...

  2. 2
    Expedia.com.au - Official Site https://www.expedia.com.au › official_site › book_now

    Book Now — Great Deals for Flights, Hotels & More. View Verified Customer Reviews on Expedia.com.au. Get the Most Out of Your Holiday with Packages. Explore Fun Things to Do On Your Stay.

  3. 3
    Flight Centre https://www.flightcentre.com.au › online › enquire-or-book

    Book Flights Online Now — Flight Centre's Expert Travel Consultants Can Tailor the Perfect Trip For You.

  4. 4
    Tripadvisor [Official Site] https://www.tripadvisor.com.au

    Official Site — Get for the latest reviews + low prices on hotels, amazing experiences + restaurants. Read the Latest Reviews, Search for the Lowest Prices & Save Money on Tripadvisor.

  5. 5
    Cheap Webjet Flights | 140+ Trusted Global Airlines https://www.webjet.com.au

    Bundle Your Flights with Accommodation to Save Even More at Checkout. Book Your Trip with Webjet Now & Pay Later With Flexible Payment Options.

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In the competitive travel services industry, top PPC performers like Booking.com, Expedia, and Flight Centre captivate with convenience and variety. Booking.com highlights its vast property range, while Expedia emphasizes package deals and customer reviews. Flight Centre offers tailored trips, Tripadvisor focuses on reviews and savings, and Webjet promotes bundled savings and flexible payments.

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