Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 17.96 |
| booking.com | 13.54 |
| flightcentre.com.au | 13.16 |
| carnival.com.au | 3.66 |
| agoda.com | 3.43 |
| expedia.com.au | 3.25 |
| trip.com | 2.84 |
| luxuryescapes.com | 2.56 |
| royalcaribbean.com | 2.54 |
| velocityfrequentflyer.com | 2.52 |
| others | 34.54 |
- webjet.com.au - 17.96%
- booking.com - 13.54%
- flightcentre.com.au - 13.16%
- carnival.com.au - 3.66%
- agoda.com - 3.43%
- expedia.com.au - 3.25%
- trip.com - 2.84%
- luxuryescapes.com - 2.56%
- royalcaribbean.com - 2.54%
- velocityfrequentflyer.com - 2.52%
- others - 34.54%
Copyright © Adthena. All rights reserved.
Webjet.com.au leads with 17.96% click share, followed by Booking.com at 13.54%. Flightcentre.com.au holds 13.16%, while ‘others’ collectively capture 34.54%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | allianz.com.au | qantas.com | booking.com | ivisa.com | covermore.com.au | skyscanner.com.au | luxuryescapes.com | flightcentre.com.au | royalcaribbean.com | trip.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 1.87% | 4.58% | 8.39% | 3.82% | 4.48% | 5.4% | 6.85% | 3.63% | 3.02% | 4.42% |
| 2026/06/02 | 2.39% | 3.95% | 7.57% | 6.39% | 5.38% | 3.96% | 7.37% | 6.36% | 3.55% | 2.91% |
| 2026/06/03 | 3.24% | 5.64% | 7.11% | 5.06% | 4.9% | 4.58% | 5.45% | 5.79% | 3.13% | 3.1% |
| 2026/06/04 | 3.13% | 3.93% | 6.65% | 5.88% | 4.75% | 2.84% | 6.05% | 6.39% | 3.93% | 3.24% |
| 2026/06/05 | 4.09% | 3.95% | 7.62% | 5.99% | 5.28% | 3.02% | 7.09% | 4.49% | 4.05% | 3.62% |
| 2026/06/06 | 2.64% | 4.33% | 5.88% | 4.73% | 4.02% | 5.69% | 9.64% | 6.26% | 3.41% | 3.55% |
| 2026/06/07 | 2.6% | 5.5% | 6.55% | 5.48% | 4.37% | 5.05% | 8.72% | 4.58% | 3.46% | 2.41% |
| 2026/06/08 | 2.58% | 4.48% | 6.27% | 5.99% | 4.48% | 3.75% | 9.53% | 5.14% | 3.71% | 3.23% |
| 2026/06/09 | 3.2% | 7.13% | 8.02% | 5.02% | 3.94% | 4.83% | 5.43% | 5.86% | 3.42% | 5.45% |
| 2026/06/10 | 3.01% | 3.9% | 8.78% | 6.15% | 3.97% | 6.74% | 4.66% | 5.95% | 3.89% | 2.18% |
| 2026/06/11 | 3.91% | 2.47% | 9.11% | 6.89% | 4.43% | 4.05% | 5.27% | 7.04% | 3.62% | 4.03% |
| 2026/06/12 | 4.31% | 3.6% | 7.74% | 6.26% | 4.7% | 3.28% | 4.57% | 3.66% | 4.08% | 3.27% |
| 2026/06/13 | 4.37% | 2.22% | 8.51% | 6.53% | 4.67% | 3.89% | 6.28% | 5.32% | 4.06% | 4.78% |
| 2026/06/14 | 3.9% | 2.42% | 7.88% | 6.23% | 4.81% | 3.12% | 8.32% | 5.19% | 3.36% | 4.32% |
| 2026/06/15 | 3.62% | 2.79% | 7.75% | 5.16% | 3.8% | 6.83% | 7.18% | 6.06% | 3.83% | 3.94% |
| 2026/06/16 | 5.18% | 3.42% | 5.46% | 5.6% | 4.18% | 3.94% | 8.26% | 3.2% | 3.84% | 4.61% |
| 2026/06/17 | 4.29% | 3.68% | 7.07% | 5.64% | 4.68% | 6.9% | 8.58% | 6.76% | 3.06% | 2.53% |
| 2026/06/18 | 5.66% | 4.52% | 6.91% | 5.96% | 6.01% | 0.99% | 6.09% | 3.61% | 4.36% | 5.77% |
| 2026/06/19 | 4.96% | 2.96% | 8.42% | 5.03% | 6.81% | 3.8% | 4.03% | 4.96% | 4.08% | 7.28% |
| 2026/06/20 | 3.48% | 5.55% | 4.78% | 5.84% | 6.85% | 2.75% | 7.3% | 5.04% | 3.62% | 2.8% |
| 2026/06/21 | 7.84% | 6.49% | 5.26% | 5.3% | 6.55% | 2.45% | 7.28% | 4.24% | 2.88% | 3.32% |
| 2026/06/22 | 7.7% | 5.76% | 6% | 4.6% | 7.06% | 4.53% | 6.46% | 5.04% | 2.68% | 3.39% |
| 2026/06/23 | 9.89% | 6.93% | 6.72% | 4.23% | 6.93% | 4.61% | 6.04% | 3.25% | 2.23% | 2.63% |
| 2026/06/24 | 6.6% | 6.32% | 5.83% | 4.58% | 6.15% | 2.55% | 6.51% | 4.04% | 2.92% | 3.96% |
| 2026/06/25 | 8.36% | 7.23% | 5.88% | 5.18% | 6.44% | 2.24% | 3.81% | 5.78% | 2.63% | 3.91% |
| 2026/06/26 | 5.69% | 6.99% | 6.64% | 5.02% | 7.63% | 3.34% | 7.15% | 3.16% | 2.92% | 4.12% |
| 2026/06/27 | 7.55% | 8.28% | 5.31% | 6.03% | 6.57% | 2.43% | 5.73% | 4.24% | 2.31% | 3.59% |
| 2026/06/28 | 5.69% | 10.45% | 5.92% | 3.85% | 6.59% | 5% | 7.51% | 4.51% | 3.02% | 3.33% |
| 2026/06/29 | 8.78% | 8.41% | 5.63% | 4.63% | 6.53% | 4.12% | 4.7% | 4.69% | 2.53% | 2.74% |
| 2026/06/30 | 10.61% | 6.45% | 5.48% | 5.48% | 5.34% | 4.96% | 4.91% | 4.07% | 2.79% | 2.28% |
- allianz.com.au
- qantas.com
- booking.com
- ivisa.com
- covermore.com.au
- skyscanner.com.au
- luxuryescapes.com
- flightcentre.com.au
- royalcaribbean.com
- trip.com
Copyright © Adthena. All rights reserved.
In June 2026, Allianz.com.au’s PPC spend share surged, peaking at 10.61% on the 30th. Qantas.com fluctuated, ending at 6.45%. Booking.com started strong but declined, finishing at 5.48%. Ivisa.com and Covermore.com.au showed moderate stability. Skyscanner.com.au and Luxuryescapes.com had varied trends, while Flightcentre.com.au and Royalcaribbean.com saw declines. Trip.com experienced fluctuations, closing at 2.28%.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 426 |
| 2026/06/02 | 437 |
| 2026/06/03 | 424 |
| 2026/06/04 | 400 |
| 2026/06/05 | 399 |
| 2026/06/06 | 401 |
| 2026/06/07 | 395 |
| 2026/06/08 | 401 |
| 2026/06/09 | 399 |
| 2026/06/10 | 389 |
| 2026/06/11 | 385 |
| 2026/06/12 | 388 |
| 2026/06/13 | 375 |
| 2026/06/14 | 392 |
| 2026/06/15 | 391 |
| 2026/06/16 | 384 |
| 2026/06/17 | 389 |
| 2026/06/18 | 392 |
| 2026/06/19 | 392 |
| 2026/06/20 | 387 |
| 2026/06/21 | 381 |
| 2026/06/22 | 382 |
| 2026/06/23 | 371 |
| 2026/06/24 | 381 |
| 2026/06/25 | 382 |
| 2026/06/26 | 379 |
| 2026/06/27 | 385 |
| 2026/06/28 | 392 |
| 2026/06/29 | 393 |
| 2026/06/30 | 390 |
Copyright © Adthena. All rights reserved.
June began with 426 advertisers, peaking at 437 on June 2. A decline followed, reaching 371 on June 23. The month concluded with a slight recovery, ending at 390 advertisers.
