Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 23.93 |
| flightcentre.com.au | 16.07 |
| booking.com | 11.05 |
| tripadeal.com.au | 3.93 |
| agoda.com | 3.49 |
| expedia.com.au | 2.87 |
| kayak.com.au | 2.48 |
| trip.com | 2.18 |
| tripadvisor.com.au | 2.06 |
| klook.com | 1.9 |
| others | 30.04 |
- webjet.com.au - 23.93%
- flightcentre.com.au - 16.07%
- booking.com - 11.05%
- tripadeal.com.au - 3.93%
- agoda.com - 3.49%
- expedia.com.au - 2.87%
- kayak.com.au - 2.48%
- trip.com - 2.18%
- tripadvisor.com.au - 2.06%
- klook.com - 1.9%
- others - 30.04%
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Webjet.com.au leads with 23.93% click share, followed by Flight Centre at 16.07%. Booking.com holds 11.05%, while ‘others’ collectively capture 30.04%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | luxuryescapes.com | booking.com | allianz.com.au | covermore.com.au | flightcentre.com.au | skyscanner.com.au | vietnam-immi.org | ivisa.com | qantas.com | trip.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 5.27% | 7.17% | 3.53% | 5.48% | 4.78% | 1.96% | 2.46% | 4.32% | 3.93% | 5.38% |
| 2025/12/02 | 3% | 5.55% | 4.53% | 7.16% | 4.63% | 2.15% | 3.19% | 3.62% | 4.34% | 2.44% |
| 2025/12/03 | 3.95% | 5.37% | 4.11% | 7.05% | 3.58% | 1.77% | 2.73% | 3.5% | 4.13% | 7.01% |
| 2025/12/04 | 2.69% | 5.45% | 4.71% | 6.58% | 3.3% | 2.9% | 3.23% | 2.57% | 4.37% | 4.09% |
| 2025/12/05 | 2.76% | 4.51% | 3.72% | 6.19% | 4.43% | 3.6% | 2.68% | 2.53% | 4.14% | 7.39% |
| 2025/12/06 | 3.33% | 5.09% | 4.33% | 4.71% | 4.39% | 2.4% | 2.89% | 3.36% | 4.63% | 5.49% |
| 2025/12/07 | 2.52% | 5.91% | 3.88% | 6.2% | 5.32% | 2.61% | 3.5% | 3.46% | 5.25% | 3.25% |
| 2025/12/08 | 2.63% | 7.01% | 2.74% | 4.19% | 3.79% | 3.45% | 2.63% | 3.65% | 5.4% | 5.77% |
| 2025/12/09 | 3.17% | 4.95% | 3.71% | 6.49% | 4.19% | 3.07% | 3.06% | 3.53% | 4.28% | 2.52% |
| 2025/12/10 | 3.1% | 6.51% | 4.47% | 6.22% | 4.46% | 2.57% | 3.34% | 3.36% | 3.62% | 3.11% |
| 2025/12/11 | 3.21% | 5.82% | 4.67% | 5.93% | 2.9% | 2.14% | 3.48% | 2.85% | 2.89% | 5.04% |
| 2025/12/12 | 2.61% | 5.3% | 5.07% | 5.14% | 4.11% | 3.94% | 3.11% | 2.63% | 2.22% | 5.36% |
| 2025/12/13 | 3.39% | 5.93% | 5.42% | 5.23% | 3.7% | 1.92% | 3.07% | 2.83% | 2.48% | 3.4% |
| 2025/12/14 | 3.79% | 5.28% | 4.49% | 4.84% | 4.16% | 2.1% | 2.92% | 3.02% | 3.2% | 5.63% |
| 2025/12/15 | 3.03% | 6.97% | 4.18% | 6.25% | 3.91% | 4.1% | 2.8% | 2.16% | 2.83% | 5.66% |
| 2025/12/16 | 2.56% | 5.07% | 3.63% | 4.84% | 3.74% | 3.85% | 2.94% | 3.04% | 2.42% | 6.85% |
| 2025/12/17 | 5.12% | 4.76% | 4.03% | 5.12% | 3.8% | 3.16% | 2.55% | 3.13% | 3.04% | 7.34% |
| 2025/12/18 | 2.85% | 5.9% | 5.14% | 6.6% | 3.18% | 0.92% | 3.17% | 2.83% | 2.25% | 2.87% |
| 2025/12/19 | 3.92% | 5.52% | 5.29% | 4.83% | 4.44% | 1.92% | 2.7% | 2.8% | 3.54% | 5.19% |
| 2025/12/20 | 3.35% | 5.25% | 4.81% | 5.13% | 3.98% | 3.54% | 2.67% | 3.42% | 2.82% | 5.05% |
| 2025/12/21 | 2.11% | 4.86% | 4.08% | 4.64% | 2.35% | 2.33% | 3.22% | 3.18% | 2.25% | 7.6% |
| 2025/12/22 | 3.23% | 4.31% | 4.79% | 5.6% | 3.76% | 3.36% | 2.57% | 3.25% | 2.2% | 7.15% |
| 2025/12/23 | 3.02% | 5.21% | 4.65% | 5.71% | 4.42% | 2.25% | 3.29% | 3.3% | 2.7% | 5.54% |
| 2025/12/24 | 3.22% | 4.65% | 5.94% | 4.13% | 3.84% | 4.88% | 2.57% | 3% | 2.49% | 7.25% |
| 2025/12/25 | 2.55% | 4.58% | 5.54% | 3.29% | 4.49% | 3.99% | 2.72% | 2.39% | 3.68% | 5.51% |
| 2025/12/26 | 2.89% | 5.03% | 4.71% | 5.19% | 3.94% | 3.84% | 2.8% | 2.23% | 4.59% | 2.87% |
| 2025/12/27 | 3.06% | 5.02% | 4.55% | 4.88% | 2.97% | 3.15% | 3.14% | 3.07% | 3.92% | 4.89% |
| 2025/12/28 | 3.51% | 5.02% | 5.3% | 5.5% | 2.88% | 3.25% | 2.72% | 2.35% | 3.36% | 6.95% |
| 2025/12/29 | 5.26% | 5% | 4.94% | 5.64% | 4.05% | 4.03% | 2.88% | 2.71% | 2.89% | 4.97% |
| 2025/12/30 | 3.71% | 5.76% | 4.88% | 5.21% | 3.39% | 3.78% | 2.83% | 3.55% | 1.79% | 3.06% |
| 2025/12/31 | 6.16% | 5.84% | 4.27% | 4.14% | 3.82% | 3.2% | 3.04% | 3.02% | 2.91% | 2.49% |
- luxuryescapes.com
- booking.com
- allianz.com.au
- covermore.com.au
- flightcentre.com.au
- skyscanner.com.au
- vietnam-immi.org
- ivisa.com
- qantas.com
- trip.com
Copyright © Adthena. All rights reserved.
December saw dynamic shifts in PPC spend share. Luxuryescapes.com peaked at 6.16% on the 31st, while booking.com maintained a steady presence, ending at 5.84%. Trip.com experienced fluctuations, closing at 2.49%.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 440 |
| 2025/12/02 | 437 |
| 2025/12/03 | 444 |
| 2025/12/04 | 443 |
| 2025/12/05 | 448 |
| 2025/12/06 | 454 |
| 2025/12/07 | 456 |
| 2025/12/08 | 458 |
| 2025/12/09 | 449 |
| 2025/12/10 | 450 |
| 2025/12/11 | 446 |
| 2025/12/12 | 451 |
| 2025/12/13 | 453 |
| 2025/12/14 | 448 |
| 2025/12/15 | 456 |
| 2025/12/16 | 451 |
| 2025/12/17 | 450 |
| 2025/12/18 | 451 |
| 2025/12/19 | 449 |
| 2025/12/20 | 451 |
| 2025/12/21 | 454 |
| 2025/12/22 | 453 |
| 2025/12/23 | 455 |
| 2025/12/24 | 442 |
| 2025/12/25 | 433 |
| 2025/12/26 | 434 |
| 2025/12/27 | 432 |
| 2025/12/28 | 425 |
| 2025/12/29 | 433 |
| 2025/12/30 | 417 |
| 2025/12/31 | 419 |
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Advertisers fluctuated in December, peaking at 458 on the 8th, then declining to 419 by month’s end.
