Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 20.26 |
| flightcentre.com.au | 15.73 |
| booking.com | 13.81 |
| expedia.com.au | 3.55 |
| carnival.com.au | 3.31 |
| agoda.com | 3.16 |
| royalcaribbean.com | 2.97 |
| trip.com | 2.43 |
| klook.com | 2.1 |
| kayak.com.au | 2.09 |
| others | 30.59 |
- webjet.com.au - 20.26%
- flightcentre.com.au - 15.73%
- booking.com - 13.81%
- expedia.com.au - 3.55%
- carnival.com.au - 3.31%
- agoda.com - 3.16%
- royalcaribbean.com - 2.97%
- trip.com - 2.43%
- klook.com - 2.1%
- kayak.com.au - 2.09%
- others - 30.59%
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Webjet.com.au leads with 20.26% click share, followed by Flight Centre at 15.73%. Booking.com holds 13.81%, while ‘others’ collectively capture 30.59%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | luxuryescapes.com | covermore.com.au | booking.com | qantas.com | cheapflights.com.au | skyscanner.com.au | flightcentre.com.au | trip.com | royalcaribbean.com | ivisa.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.38% | 5.96% | 6.72% | 4.97% | 1.11% | 4.7% | 4.22% | 2.06% | 4.9% | 1.92% |
| 2026/05/02 | 2.19% | 5.58% | 6.66% | 4.23% | 3.33% | 6.18% | 2.92% | 2.59% | 2.83% | 3.77% |
| 2026/05/03 | 2.78% | 5.39% | 7.39% | 6.51% | 3.52% | 4.45% | 3.12% | 2.43% | 3.38% | 3.57% |
| 2026/05/04 | 2.7% | 5.51% | 6.35% | 6.9% | 3.81% | 2.74% | 4.49% | 1.77% | 4.31% | 3% |
| 2026/05/05 | 3.04% | 5.39% | 6.22% | 5.67% | 0.47% | 5.44% | 3.58% | 8.19% | 3.77% | 3.74% |
| 2026/05/06 | 2.69% | 5.8% | 7.94% | 5.71% | 5.87% | 3.25% | 3.81% | 4.98% | 2.13% | 3.98% |
| 2026/05/07 | 3.09% | 6.48% | 6.73% | 6.34% | 4.94% | 4.17% | 4.4% | 3.24% | 2.38% | 3.03% |
| 2026/05/08 | 4.41% | 5.5% | 9.27% | 3.68% | 1.33% | 8.88% | 3.17% | 3.11% | 3.41% | 2.53% |
| 2026/05/09 | 5.37% | 5.31% | 6.61% | 4.03% | 3.99% | 5.84% | 2.88% | 3.35% | 3.78% | 4.02% |
| 2026/05/10 | 5.41% | 5.86% | 7.53% | 3.03% | 5.8% | 2.97% | 2.87% | 4.51% | 3.36% | 3.61% |
| 2026/05/11 | 3.87% | 6.26% | 7.04% | 3.99% | 3.81% | 4.88% | 3.54% | 2.75% | 3.78% | 3.65% |
| 2026/05/12 | 4.17% | 6.23% | 8.68% | 2.8% | 3.73% | 2.1% | 3.77% | 3.58% | 3.56% | 4% |
| 2026/05/13 | 2.24% | 5.47% | 9.17% | 4.96% | 5.42% | 3.28% | 4.18% | 4.88% | 3.8% | 3.3% |
| 2026/05/14 | 3.24% | 4.71% | 9.07% | 3.88% | 6.38% | 4.56% | 4.58% | 5.64% | 3.88% | 3.11% |
| 2026/05/15 | 2.59% | 5.94% | 6.45% | 3.55% | 4.36% | 3.18% | 3.46% | 4.51% | 3.81% | 3.37% |
| 2026/05/16 | 3.35% | 5.82% | 9% | 3.56% | 5.33% | 3.28% | 3.68% | 4.09% | 3.11% | 4.82% |
| 2026/05/17 | 3.25% | 5.73% | 7.12% | 3.13% | 1.63% | 3.91% | 4.26% | 2.52% | 3.63% | 5.18% |
| 2026/05/18 | 2.59% | 5.24% | 7.52% | 2.44% | 1.34% | 6.2% | 4.47% | 5.04% | 3.48% | 4.71% |
| 2026/05/19 | 2.76% | 5.11% | 7.04% | 2.11% | 3.48% | 5.29% | 5.23% | 3.37% | 4.11% | 4.67% |
| 2026/05/20 | 4.87% | 5.68% | 5.89% | 4.23% | 2.33% | 6.81% | 4.56% | 5.15% | 4.23% | 3.96% |
| 2026/05/21 | 5.99% | 6.62% | 6.37% | 5.72% | 5.01% | 4.77% | 3.91% | 2.75% | 3.77% | 3.75% |
| 2026/05/22 | 3.44% | 6.47% | 6.5% | 5.4% | 5.63% | 5.71% | 3.76% | 2.95% | 3% | 3.7% |
| 2026/05/23 | 4.3% | 6.91% | 5.15% | 5.66% | 3.36% | 4.51% | 4.41% | 4.6% | 4.06% | 3.91% |
| 2026/05/24 | 5.71% | 6.73% | 5.46% | 5.74% | 5.51% | 4.8% | 3.9% | 5.3% | 3.56% | 3.34% |
| 2026/05/25 | 3.79% | 6.36% | 7.9% | 5.08% | 4.36% | 6.19% | 4.61% | 3.76% | 3.92% | 3.73% |
| 2026/05/26 | 6.62% | 4.89% | 6.57% | 4.86% | 3.73% | 4.06% | 3.57% | 4.9% | 3.35% | 3.67% |
| 2026/05/27 | 5.41% | 6.16% | 7.3% | 6.31% | 5.2% | 5.81% | 4.13% | 3.12% | 3.18% | 3.17% |
| 2026/05/28 | 4.39% | 7.98% | 7.26% | 4.71% | 3.84% | 7.2% | 4.12% | 2.93% | 3.65% | 3.63% |
| 2026/05/29 | 5.39% | 6.95% | 8.15% | 3.21% | 4.29% | 2.09% | 5.18% | 4.77% | 3.52% | 4.2% |
| 2026/05/30 | 6.81% | 5.62% | 9.81% | 4.63% | 2.19% | 6.35% | 3.62% | 3.46% | 3.76% | 3.4% |
| 2026/05/31 | 7.73% | 6.55% | 6.31% | 5.71% | 5.27% | 4.33% | 4.09% | 3.74% | 3.73% | 3.64% |
- luxuryescapes.com
- covermore.com.au
- booking.com
- qantas.com
- cheapflights.com.au
- skyscanner.com.au
- flightcentre.com.au
- trip.com
- royalcaribbean.com
- ivisa.com
Copyright © Adthena. All rights reserved.
In May 2026, booking.com led PPC spend, peaking at 9.81 on May 30. Luxuryescapes.com surged late, reaching 7.73 on May 31. Covermore.com.au maintained steady growth, ending at 6.55.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 355 |
| 2026/05/02 | 353 |
| 2026/05/03 | 361 |
| 2026/05/04 | 358 |
| 2026/05/05 | 354 |
| 2026/05/06 | 364 |
| 2026/05/07 | 358 |
| 2026/05/08 | 365 |
| 2026/05/09 | 362 |
| 2026/05/10 | 375 |
| 2026/05/11 | 375 |
| 2026/05/12 | 388 |
| 2026/05/13 | 393 |
| 2026/05/14 | 383 |
| 2026/05/15 | 400 |
| 2026/05/16 | 388 |
| 2026/05/17 | 391 |
| 2026/05/18 | 391 |
| 2026/05/19 | 381 |
| 2026/05/20 | 370 |
| 2026/05/21 | 364 |
| 2026/05/22 | 384 |
| 2026/05/23 | 375 |
| 2026/05/24 | 376 |
| 2026/05/25 | 398 |
| 2026/05/26 | 454 |
| 2026/05/27 | 424 |
| 2026/05/28 | 427 |
| 2026/05/29 | 416 |
| 2026/05/30 | 419 |
| 2026/05/31 | 423 |
Copyright © Adthena. All rights reserved.
May began with 355 advertisers, fluctuating slightly until mid-month. A surge occurred from May 25, peaking at 454 on May 26. The month concluded with 423 advertisers, indicating a strong finish.
