Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| flightcentre.com.au | 17.43 |
| booking.com | 15.28 |
| carnival.com.au | 5.09 |
| agoda.com | 4.45 |
| royalcaribbean.com | 4.26 |
| expedia.com.au | 4.18 |
| kayak.com.au | 3.64 |
| klook.com | 3 |
| webjet.com.au | 2.97 |
| tripadvisor.com.au | 2.93 |
| others | 36.77 |
- flightcentre.com.au - 17.43%
- booking.com - 15.28%
- carnival.com.au - 5.09%
- agoda.com - 4.45%
- royalcaribbean.com - 4.26%
- expedia.com.au - 4.18%
- kayak.com.au - 3.64%
- klook.com - 3%
- webjet.com.au - 2.97%
- tripadvisor.com.au - 2.93%
- others - 36.77%
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In the travel PPC landscape, Flight Centre leads with 17.43% click share, followed by Booking.com at 15.28%. Others collectively hold a significant 36.77%, highlighting diverse competition.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | qantas.com | royalcaribbean.com | covermore.com.au | flightcentre.com.au | trip.com | ivisa.com | luxuryescapes.com | carnival.com.au | comparethemarket.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 6.58% | 3.56% | 5.72% | 5.94% | 4.26% | 3.88% | 5.16% | 2.98% | 2.72% | 5.23% |
| 2026/02/02 | 6.79% | 4.11% | 5.38% | 6.02% | 4.16% | 3.84% | 4.51% | 5.04% | 3.87% | 5.61% |
| 2026/02/03 | 6.55% | 5.18% | 5.9% | 8.57% | 2.79% | 2.17% | 2.61% | 2.7% | 4.4% | 3.91% |
| 2026/02/04 | 7.56% | 4.49% | 2.27% | 6.61% | 2.63% | 5.32% | 3.42% | 5.02% | 3.55% | 4.12% |
| 2026/02/05 | 7.41% | 5.17% | 1.93% | 6.53% | 3.62% | 4.66% | 2.15% | 5.13% | 3.26% | 5.66% |
| 2026/02/06 | 7.85% | 5.55% | 4.2% | 4.88% | 4.51% | 2.78% | 1.81% | 2.94% | 4.1% | 3.09% |
| 2026/02/07 | 7.34% | 5.04% | 2.62% | 4.62% | 3.81% | 2.19% | 4.45% | 3.63% | 2.57% | 3.03% |
| 2026/02/08 | 6.6% | 4.72% | 3.03% | 5.84% | 4.2% | 3.3% | 3.84% | 4.63% | 2.86% | 3.23% |
| 2026/02/09 | 7.87% | 3.14% | 4.31% | 4.85% | 3.38% | 3.43% | 3.76% | 3.21% | 3.36% | 3.53% |
| 2026/02/10 | 7.73% | 3.46% | 5.85% | 5.29% | 3.78% | 2.09% | 3.9% | 2.93% | 3.68% | 2.62% |
| 2026/02/11 | 6.97% | 5.54% | 6.3% | 5.73% | 5.13% | 2.76% | 3.05% | 2.81% | 3.57% | 2.49% |
| 2026/02/12 | 7.43% | 3.89% | 5.68% | 7.41% | 4.47% | 3.67% | 2.72% | 2.46% | 3.2% | 2.06% |
| 2026/02/13 | 7.83% | 5.54% | 4.19% | 4.87% | 4.5% | 2.77% | 1.8% | 2.93% | 4.09% | 3.08% |
| 2026/02/14 | 7.32% | 5.03% | 2.61% | 4.61% | 3.8% | 2.19% | 4.44% | 3.62% | 2.56% | 3.02% |
| 2026/02/15 | 6.59% | 4.73% | 3.02% | 5.83% | 4.2% | 3.29% | 3.84% | 4.62% | 2.86% | 3.22% |
| 2026/02/16 | 7.85% | 3.14% | 4.3% | 4.84% | 3.37% | 3.42% | 3.75% | 3.21% | 3.35% | 3.52% |
| 2026/02/17 | 6.85% | 3.63% | 9.04% | 8.16% | 1.75% | 2.33% | 3.71% | 1.96% | 4.3% | 2.96% |
| 2026/02/18 | 7.47% | 3.83% | 7.83% | 6.58% | 1.98% | 3.06% | 3.33% | 2.44% | 3.06% | 2.11% |
| 2026/02/19 | 8.35% | 4.09% | 5.63% | 5.38% | 3.99% | 5.31% | 2.06% | 2.36% | 3.88% | 0.89% |
| 2026/02/20 | 10.87% | 4.27% | 6.05% | 5.84% | 4.86% | 2.68% | 1.57% | 3.38% | 4.2% | 0.88% |
| 2026/02/21 | 8.27% | 6.07% | 5.81% | 5.96% | 3.76% | 2.73% | 3.23% | 2.2% | 3.55% | 0.61% |
| 2026/02/22 | 9.64% | 5.13% | 5.71% | 5.11% | 4.78% | 2.96% | 3.39% | 3.02% | 3.73% | 0.76% |
| 2026/02/23 | 7.59% | 4.15% | 6.07% | 5.14% | 2.74% | 5.75% | 3.71% | 2.54% | 3.56% | 1.49% |
| 2026/02/24 | 8.62% | 4.23% | 4.99% | 5.51% | 3.47% | 2.43% | 3.13% | 2.99% | 3.63% | 1.23% |
| 2026/02/25 | 7.1% | 3.65% | 6.88% | 6% | 4.4% | 2.34% | 2.87% | 3.51% | 4.14% | 0.73% |
| 2026/02/26 | 7.61% | 5.86% | 6.72% | 7.98% | 4.26% | 2.6% | 2.03% | 2.29% | 2.84% | 1.19% |
| 2026/02/27 | 7.78% | 5.75% | 7.4% | 6.12% | 3.88% | 3.77% | 2.27% | 2.33% | 5.61% | 0.56% |
| 2026/02/28 | 7.88% | 6.6% | 6.18% | 5.02% | 4.97% | 3.91% | 3.57% | 3.45% | 3.05% | 0.5% |
- booking.com
- qantas.com
- royalcaribbean.com
- covermore.com.au
- flightcentre.com.au
- trip.com
- ivisa.com
- luxuryescapes.com
- carnival.com.au
- comparethemarket.com.au
Copyright © Adthena. All rights reserved.
In February 2026, Booking.com led with a peak spend share of 10.87% on the 20th. Qantas and Royal Caribbean showed notable fluctuations, while Cover-More and Flight Centre maintained steady trends. By month’s end, Booking.com remained dominant.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 417 |
| 2026/02/02 | 416 |
| 2026/02/03 | 446 |
| 2026/02/04 | 387 |
| 2026/02/05 | 373 |
| 2026/02/06 | 400 |
| 2026/02/07 | 402 |
| 2026/02/08 | 398 |
| 2026/02/09 | 399 |
| 2026/02/10 | 398 |
| 2026/02/11 | 401 |
| 2026/02/12 | 397 |
| 2026/02/13 | 400 |
| 2026/02/14 | 402 |
| 2026/02/15 | 398 |
| 2026/02/16 | 399 |
| 2026/02/17 | 387 |
| 2026/02/18 | 383 |
| 2026/02/19 | 390 |
| 2026/02/20 | 380 |
| 2026/02/21 | 386 |
| 2026/02/22 | 379 |
| 2026/02/23 | 378 |
| 2026/02/24 | 387 |
| 2026/02/25 | 388 |
| 2026/02/26 | 382 |
| 2026/02/27 | 377 |
| 2026/02/28 | 378 |
Copyright © Adthena. All rights reserved.
February began with 417 advertisers, peaking at 446 on the 3rd. A decline followed, stabilizing around 380. The month concluded with 378 advertisers, reflecting a steady decrease.
