Share of Clicks for top 10 AUS Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webjet.com.au | 18.18 |
| flightcentre.com.au | 13.86 |
| booking.com | 10.54 |
| expedia.com.au | 3.91 |
| agoda.com | 3.33 |
| carnival.com.au | 2.78 |
| royalcaribbean.com | 2.76 |
| trip.com | 2.59 |
| tripadvisor.com.au | 2.59 |
| kayak.com.au | 2.44 |
| others | 37.02 |
- webjet.com.au - 18.18%
- flightcentre.com.au - 13.86%
- booking.com - 10.54%
- expedia.com.au - 3.91%
- agoda.com - 3.33%
- carnival.com.au - 2.78%
- royalcaribbean.com - 2.76%
- trip.com - 2.59%
- tripadvisor.com.au - 2.59%
- kayak.com.au - 2.44%
- others - 37.02%
Copyright © Adthena. All rights reserved.
Webjet.com.au leads with 18.18% click share, followed by Flight Centre at 13.86%. Booking.com holds 10.54%, while ‘others’ dominate with 37.02%.
Share of Spend for the top 10 AUS Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | qantas.com | allianz.com.au | insureandgo.com.au | covermore.com.au | 1cover.com.au | booking.com | ivisa.com | luxuryescapes.com | freely.me | royalcaribbean.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 4.09% | 12.41% | 1.77% | 7.44% | 3.19% | 4.04% | 5.98% | 5.24% | 2.53% | 3.89% |
| 2026/07/02 | 2.96% | 9.22% | 3.62% | 11.01% | 3.87% | 4.77% | 3.82% | 5.68% | 3.28% | 2.71% |
| 2026/07/03 | 7.62% | 9.3% | 2.52% | 9.02% | 2.86% | 4.55% | 5.31% | 4.54% | 2.75% | 3.07% |
| 2026/07/04 | 6.08% | 8.1% | 1.79% | 10.77% | 3.84% | 4.94% | 5.32% | 6.77% | 2.31% | 3.06% |
| 2026/07/05 | 5.93% | 8.12% | 2.17% | 7.22% | 4.51% | 5.52% | 4.36% | 6.41% | 2.71% | 3.22% |
| 2026/07/06 | 4.55% | 7.66% | 1.81% | 8.38% | 5.05% | 4.01% | 4.87% | 4.78% | 4.66% | 3.55% |
| 2026/07/07 | 5.38% | 7.45% | 4.62% | 7.15% | 5.17% | 4.78% | 3.97% | 6.6% | 5.05% | 2.72% |
| 2026/07/08 | 6.75% | 8.8% | 1.13% | 8.93% | 2.94% | 3.9% | 2.87% | 6.34% | 5.7% | 3.17% |
| 2026/07/09 | 6.69% | 10.09% | 1.97% | 7.62% | 6.28% | 5.35% | 3.81% | 6% | 5.44% | 2.27% |
| 2026/07/10 | 8.57% | 8.37% | 2.43% | 10.95% | 7.37% | 4.53% | 4.84% | 5.07% | 3.31% | 3.31% |
| 2026/07/11 | 6.13% | 9.06% | 2.76% | 12.57% | 7.03% | 5.6% | 3.96% | 6.39% | 2.86% | 2.56% |
| 2026/07/12 | 8.85% | 6.95% | 3.05% | 6.3% | 4.51% | 4.88% | 4.16% | 6.44% | 4.74% | 3.17% |
| 2026/07/13 | 16.63% | 14.79% | 4.02% | 7.04% | 5.33% | 3.31% | 3.41% | 3.9% | 3.92% | 2.37% |
| 2026/07/14 | 11.69% | 8.97% | 5.21% | 9.07% | 7.57% | 3.75% | 4.22% | 5.11% | 3.27% | 2.58% |
| 2026/07/15 | 15.7% | 12.11% | 5.81% | 6.15% | 7.34% | 3.46% | 3.28% | 4.04% | 5.88% | 2.13% |
| 2026/07/16 | 15.57% | 14.69% | 2.32% | 7.34% | 8.5% | 3.69% | 2.76% | 2.95% | 3.93% | 2.05% |
| 2026/07/17 | 9.21% | 17.86% | 3.98% | 6.59% | 6.94% | 3.29% | 4.22% | 2.48% | 2.92% | 2.61% |
| 2026/07/18 | 11.29% | 17.02% | 7.8% | 8.56% | 2.31% | 3.19% | 4.27% | 2.52% | 1.79% | 1.75% |
| 2026/07/19 | 8.3% | 10.43% | 2.97% | 7.17% | 5.56% | 3.26% | 3.21% | 4.38% | 5.22% | 3.21% |
| 2026/07/20 | 8.59% | 15.75% | 7.74% | 7.51% | 4.4% | 2.37% | 3.47% | 2.5% | 5.12% | 2.7% |
| 2026/07/21 | 10.72% | 8.22% | 4.77% | 8.31% | 6.93% | 3.43% | 3.86% | 4.68% | 8.9% | 2.36% |
| 2026/07/22 | 11.2% | 11.69% | 7.14% | 9.08% | 6.75% | 3.46% | 4.45% | 2.92% | 4.16% | 1.92% |
| 2026/07/23 | 7.97% | 11.06% | 6.23% | 9.47% | 8.75% | 2.96% | 3% | 3.53% | 5.4% | 2.55% |
| 2026/07/24 | 11.67% | 11.77% | 4.65% | 8.67% | 6.28% | 3.77% | 3.01% | 3.83% | 3.64% | 2.16% |
| 2026/07/25 | 10.55% | 12.24% | 4.44% | 9.21% | 2.36% | 3.44% | 3.32% | 3.33% | 6.86% | 1.97% |
| 2026/07/26 | 11.49% | 13.67% | 7.86% | 5.76% | 3.9% | 3.93% | 3.55% | 3.61% | 3.53% | 1.49% |
| 2026/07/27 | 10.45% | 9.82% | 5.84% | 7.88% | 7.44% | 3.36% | 2.88% | 4.63% | 6.92% | 2.04% |
| 2026/07/28 | 14.94% | 13.18% | 8.43% | 5.54% | 6.19% | 3.83% | 3.39% | 3.24% | 6.33% | 1.86% |
| 2026/07/29 | 7.14% | 14.27% | 9.03% | 7.42% | 5.06% | 2.78% | 3.46% | 2.68% | 8.04% | 2.45% |
| 2026/07/30 | 9.82% | 8.1% | 5.22% | 6.89% | 6.93% | 4.03% | 3.53% | 4.16% | 4.88% | 2.18% |
| 2026/07/31 | 14.23% | 13.65% | 6.55% | 6.19% | 5.79% | 4.04% | 3.45% | 3.34% | 2.21% | 1.91% |
- qantas.com
- allianz.com.au
- insureandgo.com.au
- covermore.com.au
- 1cover.com.au
- booking.com
- ivisa.com
- luxuryescapes.com
- freely.me
- royalcaribbean.com
Copyright © Adthena. All rights reserved.
In July 2026, Qantas saw a significant rise in PPC spend share, peaking mid-month. Allianz maintained a steady presence, while InsureandGo and CoverMore experienced fluctuations. The month concluded with Qantas leading.
Competitor Count for AUS Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 387 |
| 2026/07/02 | 382 |
| 2026/07/03 | 399 |
| 2026/07/04 | 398 |
| 2026/07/05 | 405 |
| 2026/07/06 | 390 |
| 2026/07/07 | 389 |
| 2026/07/08 | 391 |
| 2026/07/09 | 381 |
| 2026/07/10 | 388 |
| 2026/07/11 | 396 |
| 2026/07/12 | 395 |
| 2026/07/13 | 399 |
| 2026/07/14 | 394 |
| 2026/07/15 | 391 |
| 2026/07/16 | 396 |
| 2026/07/17 | 388 |
| 2026/07/18 | 389 |
| 2026/07/19 | 391 |
| 2026/07/20 | 381 |
| 2026/07/21 | 394 |
| 2026/07/22 | 411 |
| 2026/07/23 | 410 |
| 2026/07/24 | 416 |
| 2026/07/25 | 417 |
| 2026/07/26 | 419 |
| 2026/07/27 | 396 |
| 2026/07/28 | 408 |
| 2026/07/29 | 355 |
| 2026/07/30 | 408 |
| 2026/07/31 | 417 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 387 and peaking at 419. The month concluded with a strong presence of 417 advertisers.
