Share of Clicks for top 10 US Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 24.1 |
| priceline.com | 8.98 |
| cheapoair.com | 7.02 |
| booking.com | 6.83 |
| royalcaribbean.com | 6.1 |
| kayak.com | 5.43 |
| tripadvisor.com | 3.61 |
| trivago.com | 2.6 |
| travelocity.com | 2.46 |
| go.com | 2.36 |
| others | 30.51 |
- expedia.com - 24.1%
- priceline.com - 8.98%
- cheapoair.com - 7.02%
- booking.com - 6.83%
- royalcaribbean.com - 6.1%
- kayak.com - 5.43%
- tripadvisor.com - 3.61%
- trivago.com - 2.6%
- travelocity.com - 2.46%
- go.com - 2.36%
- others - 30.51%
Copyright © Adthena. All rights reserved.
Expedia leads with 24.1% click share, followed by Priceline at 8.98%. Others dominate with 30.51%, highlighting diverse competition in travel PPC.
Share of Spend for the top 10 US Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | priceline.com | cheapoair.com | cheapflights.com | kayak.com | booking.com | royalcaribbean.com | cruises.com | forbes.com | onetravel.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 28.21% | 10.21% | 9.99% | 3.48% | 3.56% | 2.93% | 3.12% | 1.66% | 2.25% | 1.97% |
| 2026/10/02 | 26.48% | 11.44% | 7.89% | 1.5% | 6.66% | 3.57% | 3.47% | 1.9% | 2% | 2.35% |
| 2026/10/03 | 27.1% | 8.39% | 10.04% | 1.13% | 4.51% | 3.88% | 3.47% | 1.92% | 2.42% | 2.51% |
| 2026/10/04 | 25.4% | 8.39% | 8.52% | 3.27% | 4.77% | 4.4% | 3.75% | 1.51% | 2.41% | 1.9% |
| 2026/10/05 | 23.98% | 9.51% | 9.01% | 1.7% | 4.79% | 4.1% | 3.31% | 1.36% | 2.58% | 1.96% |
| 2026/10/06 | 24.36% | 9.46% | 10.2% | 2.49% | 4.46% | 4.09% | 3.17% | 1.46% | 2.06% | 2.54% |
| 2026/10/07 | 23.89% | 8.51% | 10.36% | 3.82% | 4.36% | 3.59% | 3.52% | 1.7% | 2.51% | 3.29% |
| 2026/10/08 | 23.44% | 9.01% | 9.23% | 3.64% | 4.21% | 3.94% | 3.51% | 1.55% | 2.03% | 2.35% |
| 2026/10/09 | 24.26% | 7.45% | 10.31% | 1.88% | 4.33% | 3.85% | 3.23% | 1.57% | 1.69% | 2.79% |
| 2026/10/10 | 23.26% | 9.59% | 9.97% | 5.64% | 4% | 4.18% | 3.13% | 1.73% | 1.67% | 1.53% |
| 2026/10/11 | 24.08% | 8.03% | 9.47% | 1.66% | 4.67% | 3.81% | 3.67% | 1.66% | 1.04% | 2.38% |
| 2026/10/12 | 22.54% | 8.42% | 9.4% | 3.27% | 4.56% | 4.03% | 3.15% | 1.98% | 1.88% | 2.41% |
| 2026/10/13 | 23.19% | 10.29% | 8.83% | 1.66% | 4.68% | 3.97% | 3.7% | 2.51% | 1.92% | 1.56% |
| 2026/10/14 | 22.39% | 9.12% | 10.05% | 2.25% | 4.62% | 4.09% | 3.15% | 2.6% | 1.95% | 2.05% |
| 2026/10/15 | 23.32% | 12.97% | 8.84% | 2.56% | 4.18% | 4.09% | 3.59% | 1.45% | 1.82% | 1.53% |
| 2026/10/16 | 22.56% | 9.97% | 10.47% | 2.14% | 4.21% | 3.6% | 3.55% | 2.48% | 1.96% | 1.97% |
| 2026/10/17 | 23.17% | 11.44% | 9.96% | 4.04% | 4.55% | 4.21% | 3.48% | 2.19% | 2.08% | 1.44% |
| 2026/10/18 | 24.65% | 10.34% | 9.18% | 1.32% | 6.31% | 3.9% | 3.38% | 1.67% | 1.64% | 2.35% |
| 2026/10/19 | 22.61% | 10.36% | 9.4% | 2.19% | 3.99% | 4.22% | 3.49% | 1.76% | 2.44% | 0.82% |
| 2026/10/20 | 21.97% | 9.86% | 9.82% | 4.4% | 3.95% | 4.37% | 3.39% | 1.61% | 1.59% | 1.65% |
| 2026/10/21 | 23.13% | 11.58% | 10.48% | 2.43% | 4.39% | 4.08% | 3.72% | 1.93% | 2.63% | 1.87% |
| 2026/10/22 | 24.49% | 10.52% | 7.88% | 1.11% | 4.59% | 4.54% | 4.11% | 1.69% | 1.86% | 1.86% |
| 2026/10/23 | 22.84% | 10.94% | 10.01% | 3.82% | 4.07% | 3.63% | 3.73% | 2.04% | 2.31% | 1.6% |
| 2026/10/24 | 20.92% | 11.33% | 10.32% | 2.23% | 3.09% | 3.98% | 4.34% | 1.91% | 2.78% | 0.38% |
| 2026/10/25 | 20.01% | 11.75% | 9.08% | 2.7% | 3.39% | 3.35% | 3.99% | 1.49% | 2.41% | 1.16% |
| 2026/10/26 | 21.52% | 11.9% | 8.26% | 2.33% | 4.24% | 3.93% | 3.74% | 1.67% | 2.4% | 1.38% |
| 2026/10/27 | 21.31% | 10.56% | 7.54% | 1.5% | 4.03% | 3.95% | 4.04% | 2.12% | 2.19% | 2.4% |
| 2026/10/28 | 22.07% | 11.25% | 8.95% | 2.62% | 3.91% | 4.11% | 3.45% | 1.95% | 2.31% | 2.24% |
| 2026/10/29 | 21.13% | 10.14% | 11.17% | 2.35% | 3.88% | 3.62% | 3.71% | 2.06% | 2.63% | 2.76% |
| 2026/10/30 | 21.07% | 11.09% | 8.52% | 3.96% | 4.32% | 3.56% | 4.37% | 2.22% | 2.27% | 2.82% |
| 2026/10/31 | 22.05% | 11.6% | 8.41% | 4.51% | 4.37% | 3.47% | 3.12% | 1.84% | 1.72% | 1.72% |
- expedia.com
- priceline.com
- cheapoair.com
- cheapflights.com
- kayak.com
- booking.com
- royalcaribbean.com
- cruises.com
- forbes.com
- onetravel.com
Copyright © Adthena. All rights reserved.
In October 2026, Expedia’s PPC spend share started at 28.21% and ended at 22.05%, showing a decline. Priceline’s share rose from 10.21% to 11.60%. Cheapoair fluctuated, finishing at 8.41%. Cheapflights and Kayak saw minor changes, while Booking.com and Royal Caribbean remained stable. Cruises.com and Forbes had slight variations, and Onetravel ended at 1.72%.
Competitor Count for US Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 589 |
| 2026/10/02 | 585 |
| 2026/10/03 | 599 |
| 2026/10/04 | 625 |
| 2026/10/05 | 604 |
| 2026/10/06 | 605 |
| 2026/10/07 | 582 |
| 2026/10/08 | 617 |
| 2026/10/09 | 607 |
| 2026/10/10 | 581 |
| 2026/10/11 | 592 |
| 2026/10/12 | 583 |
| 2026/10/13 | 611 |
| 2026/10/14 | 646 |
| 2026/10/15 | 632 |
| 2026/10/16 | 617 |
| 2026/10/17 | 613 |
| 2026/10/18 | 605 |
| 2026/10/19 | 596 |
| 2026/10/20 | 573 |
| 2026/10/21 | 609 |
| 2026/10/22 | 580 |
| 2026/10/23 | 614 |
| 2026/10/24 | 673 |
| 2026/10/25 | 654 |
| 2026/10/26 | 662 |
| 2026/10/27 | 672 |
| 2026/10/28 | 680 |
| 2026/10/29 | 652 |
| 2026/10/30 | 649 |
| 2026/10/31 | 642 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in advertisers, starting at 589 and peaking at 680. The month concluded with a slight dip to 642, reflecting a vibrant advertising landscape.
