US Travel Travel Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Services – US

Google AI Overview visibility for Travel Travel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.2239116708
58.7760883292
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 25%
Navigational 15%
Seasonal 2%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
expedia.com 20.69
priceline.com 9.63
royalcaribbean.com 8.31
cheapoair.com 6.78
booking.com 6.73
kayak.com 6.6
tripadvisor.com 4.49
go.com 3.25
travelocity.com 2.59
cheapflights.com 2.44
others 28.49
  • expedia.com - 20.69%
  • priceline.com - 9.63%
  • royalcaribbean.com - 8.31%
  • cheapoair.com - 6.78%
  • booking.com - 6.73%
  • kayak.com - 6.6%
  • tripadvisor.com - 4.49%
  • go.com - 3.25%
  • travelocity.com - 2.59%
  • cheapflights.com - 2.44%
  • others - 28.49%

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Expedia leads with 20.69% click share, followed by Priceline at 9.63%. Others dominate with 28.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com cheapoair.com priceline.com cheapflights.com booking.com kayak.com royalcaribbean.com orbitz.com travelocity.com forbes.com
2026/08/01 34.22% 9.67% 10.73% 1.59% 3.23% 4.71% 2.6% 2.03% 1.25% 1.03%
2026/08/02 32.33% 9.1% 10.65% 0.71% 4.13% 5.52% 2.48% 2.16% 1.13% 1.29%
2026/08/03 29.67% 11.07% 8.57% 0.01% 5.24% 4.62% 3.12% 1.35% 1.57% 1.8%
2026/08/04 27.11% 14.06% 7.99% 1.51% 4.12% 6.35% 2.76% 1.13% 0.99% 1.44%
2026/08/05 26.88% 9.14% 10.11% 1.03% 5.28% 5.68% 4.06% 1.93% 1.53% 1.75%
2026/08/06 33.1% 7.21% 10.24% 0.01% 4.7% 3.96% 3.05% 1.92% 1.1% 1.59%
2026/08/07 41.31% 6.89% 6.71% 0.5% 2.49% 4.94% 2.85% 2.09% 1.73% 1.81%
2026/08/08 33.49% 5.73% 8.66% 0.01% 4.35% 4.82% 2.46% 2.45% 1.79% 2.75%
2026/08/09 34.85% 8.75% 5.61% 0.99% 6.18% 5.07% 2.44% 2.14% 1.38% 2.15%
2026/08/10 34.39% 9.58% 10.58% 2.56% 3.39% 4.54% 2.06% 1.55% 1.39% 1.77%
2026/08/11 37.04% 5.88% 10.7% 0.51% 4.16% 5.46% 1.93% 2.13% 1.94% 1.71%
2026/08/12 39.93% 5.88% 7.54% 3.58% 4.01% 5.15% 1.93% 2.07% 1.44% 1.66%
2026/08/13 41.45% 5.92% 9.88% 3.59% 3.94% 4.37% 2.4% 2.07% 1.33% 1.41%
2026/08/14 37.13% 9.34% 8.58% 3.42% 4.1% 4.47% 2.47% 1.76% 1.53% 0.93%
2026/08/15 38.63% 7.48% 9.71% 1.31% 4.2% 4.82% 2.48% 1.87% 1.51% 1.53%
2026/08/16 40.43% 6.45% 7.53% 1.72% 4.63% 4.91% 2.67% 2.09% 1.59% 1.59%
2026/08/17 37.28% 4.22% 8.82% 1.06% 4.63% 5.41% 2.36% 2.2% 1.76% 1.71%
2026/08/18 37.68% 9.7% 8.79% 0.02% 4.72% 4.31% 2.07% 1.99% 1.45% 1.77%
2026/08/19 37.05% 7.25% 7.41% 2.62% 4.58% 5.52% 2.69% 1.9% 1.67% 2.07%
2026/08/20 34.66% 5.7% 9.69% 2.34% 4.07% 4.69% 3.17% 1.92% 1.61% 1.67%
2026/08/21 35.67% 7.34% 9.63% 2.68% 4.35% 4.51% 2.75% 1.63% 1.36% 1.15%
2026/08/22 33.34% 7.64% 8.32% 0.83% 4.09% 4.6% 3.47% 1.79% 1.18% 1.53%
2026/08/23 34.22% 7.98% 8.97% 1.12% 4.35% 4.5% 3.68% 1.99% 1.14% 1.97%
2026/08/24 34.61% 5.91% 7.75% 2.16% 4.4% 4.96% 4.17% 2.01% 1.44% 1.94%
2026/08/25 37.74% 6.41% 7.24% 3.43% 4.14% 4.26% 3.5% 1.66% 1.15% 2.23%
2026/08/26 37.97% 9.39% 9.27% 4.32% 3.63% 3.62% 3.04% 1.53% 0.75% 1.7%
2026/08/27 36.11% 9.88% 10.17% 3.29% 3.59% 3.6% 3.54% 1.78% 1.23% 1.75%
2026/08/28 35.46% 8.9% 8.78% 2.17% 3.47% 4.02% 3.43% 1.82% 1.18% 1.4%
2026/08/29 36.34% 8.31% 10.72% 1.68% 3.69% 3.8% 4.21% 1.59% 1.2% 1.5%
2026/08/30 33.49% 9.21% 7.75% 1.58% 3.51% 4% 4.09% 1.49% 1.4% 1.37%
2026/08/31 34.9% 10.19% 9.18% 4.4% 3.75% 3.62% 3.1% 1.48% 1.27% 1.21%
  • expedia.com
  • cheapoair.com
  • priceline.com
  • cheapflights.com
  • booking.com
  • kayak.com
  • royalcaribbean.com
  • orbitz.com
  • travelocity.com
  • forbes.com

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Expedia’s spend share fluctuated, peaking mid-month. Cheapoair and Priceline showed varied trends, while Cheapflights surged late. Booking and Kayak remained steady. Royal Caribbean and Orbitz had minor shifts. August ended with diverse dynamics.

Market Exposure

Competitor Count for US Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 666
2026/08/02 660
2026/08/03 632
2026/08/04 686
2026/08/05 604
2026/08/06 567
2026/08/07 559
2026/08/08 527
2026/08/09 526
2026/08/10 555
2026/08/11 545
2026/08/12 554
2026/08/13 541
2026/08/14 541
2026/08/15 527
2026/08/16 528
2026/08/17 515
2026/08/18 492
2026/08/19 481
2026/08/20 516
2026/08/21 518
2026/08/22 520
2026/08/23 549
2026/08/24 534
2026/08/25 505
2026/08/26 498
2026/08/27 534
2026/08/28 555
2026/08/29 557
2026/08/30 587
2026/08/31 580

Copyright © Adthena. All rights reserved.

August began with 666 advertisers, peaking at 686 on the 4th. A decline followed, reaching 481 on the 19th. The month concluded with a slight recovery, ending at 580 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalcaribbean.com 2.21%
flighthub.com 0.7%
cheapflights.com 0.68%
priceline.com 0.4%
expedia.com 0.2%
travelocity.com -0.29%
booking.com -0.35%
tripadvisor.com -0.41%
kayak.com -0.59%
go.com -0.76%

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Royal Caribbean surged with a 2.21% click share increase, while Go.com faced a significant drop of 0.76%.

Campaign Efficiency

US Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date expedia.com cheapoair.com priceline.com booking.com royalcaribbean.com onetravel.com kayak.com margaritavilleatsea.com skyscanner.com tripadvisor.com
2026/08/01 16.51% 14.56% 14.43% 3.16% 3.42% 4.21% 3.49% 1.37% 0.66% 3.1%
2026/08/02 15.54% 15.2% 12.96% 3.93% 3.14% 4.35% 3.85% 2.54% 1.9% 3.47%
2026/08/03 14.69% 14.65% 10.59% 5.48% 3.63% 2.88% 3.32% 3.46% 0.17% 2.91%
2026/08/04 13.72% 18.76% 11.05% 4.59% 3.3% 4.45% 4.07% 2.86% 0.23% 1.68%
2026/08/05 14.63% 12.84% 13.81% 5.65% 4.93% 2.2% 3.87% 2.73% 0.57% 2.33%
2026/08/06 16.93% 12.06% 13.55% 4.79% 3.76% 0.77% 2.78% 3.36% 3.41% 2.37%
2026/08/07 20.19% 13.62% 8.79% 2.89% 3.95% 2.26% 4.03% 3.39% 2.59% 2.55%
2026/08/08 21.26% 9.39% 9.71% 3.92% 3.1% 1.62% 3.37% 3.63% 4.9% 2.78%
2026/08/09 17.13% 13.92% 8.61% 5.79% 3.23% 3.51% 3.58% 4.31% 4.34% 2.53%
2026/08/10 16.03% 16.27% 15.11% 3.73% 2.44% 2.16% 3.32% 3.15% 0.6% 2.57%
2026/08/11 19.73% 12.11% 14.7% 4.07% 2.41% 1.93% 3.98% 2.72% 2.29% 2.91%
2026/08/12 22.52% 11.1% 11.17% 4.44% 2.58% 1.43% 3.94% 1.72% 2.63% 2.53%
2026/08/13 23.15% 10.47% 13.76% 4.47% 3.34% 0.94% 3.55% 1.77% 3.1% 3.13%
2026/08/14 22.14% 13.95% 11.03% 4.64% 3.18% 0.77% 3.71% 2.12% 3.74% 3.17%
2026/08/15 19.13% 14.03% 13.41% 4.27% 3.21% 0.21% 3.77% 3.1% 2% 2.9%
2026/08/16 20.44% 12.96% 11.1% 4.87% 3.37% 1.85% 3.67% 2.68% 2.54% 2.99%
2026/08/17 19.47% 9.25% 11.76% 4.69% 2.75% 1.71% 3.76% 2.03% 7.06% 3.28%
2026/08/18 19.64% 14.58% 12.49% 5.17% 2.66% 3.44% 3.32% 1.69% 2.25% 2.95%
2026/08/19 20.6% 14.23% 11.02% 4.62% 3.56% 0.31% 4.32% 1.47% 2.33% 2.66%
2026/08/20 17.44% 8.25% 13.98% 4.12% 4.29% 2.04% 3.51% 2.49% 3.94% 3.36%
2026/08/21 18.57% 10.93% 13.36% 4.59% 3.64% 1.57% 3.27% 2.32% 3.59% 2.59%
2026/08/22 17.19% 11.89% 11.43% 3.77% 4.07% 0.73% 3.3% 2.37% 3.55% 2.7%
2026/08/23 16.87% 13.5% 12.49% 4.24% 4.67% 1.23% 3.32% 2.48% 3.77% 2.59%
2026/08/24 17% 11.19% 11.78% 3.93% 5.14% 1.36% 3.46% 2.54% 3.73% 2.74%
2026/08/25 21.08% 10.03% 11.23% 3.79% 4.69% 1.52% 3.18% 1.1% 3.42% 2.04%
2026/08/26 21.5% 14.4% 13.62% 3.55% 3.89% 3.69% 2.59% 1.48% 1.56% 2.13%
2026/08/27 18.92% 15.06% 15.67% 3.34% 4.37% 3.55% 2.63% 1.31% 1.8% 2.02%
2026/08/28 19.65% 14.06% 12.11% 3.14% 4.37% 3.26% 2.84% 2.39% 1.72% 2%
2026/08/29 19.26% 14.02% 15.41% 3.27% 5.08% 2.51% 2.71% 3.59% 0.17% 2.31%
2026/08/30 19.23% 13.63% 11.51% 3.62% 4.69% 1.85% 2.86% 2.58% 2.69% 1.95%
2026/08/31 20.68% 15.1% 12.85% 3.83% 3.6% 2.85% 2.55% 1.88% 1.74% 1.73%
  • expedia.com
  • cheapoair.com
  • priceline.com
  • booking.com
  • royalcaribbean.com
  • onetravel.com
  • kayak.com
  • margaritavilleatsea.com
  • skyscanner.com
  • tripadvisor.com

Copyright © Adthena. All rights reserved.

In August 2026, Expedia’s impression share fluctuated, peaking mid-month at 23.15%. Cheapoair and Priceline showed varied trends, while Booking.com remained stable. Royal Caribbean and Skyscanner experienced notable spikes. The month concluded with Expedia leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services - Last month
  1. 1
    Cheap Flights https://www.cheapoair.com/

    Search Cheap Flights — Looking for Cheap Flights? Search for Discounted Travel on CheapOair®! Search & Save Now.

  2. 2
    Find Cheap Flights on Expedia - Last Minute Flight Deals https://www.expedia.com/cheap/flight

    Find Cheap Flights on Expedia. Get the Most Out of Your Trip with Package Deals.

  3. 3
    Cheap Flight Tickets - We Offer Cheap Flight Tickets https://www.onetravel.com/

    Book with Confidence. Fly for Less with Great Airfares. Take off with 500+ Airlines.

  4. 4
    Cheap Flights - Last Minute Flights https://www.priceline.com

    Find Cheap Flights at Priceline to Over 1500 Destinations. Save up to 40%!

  5. 5
    Skyscanner Flights https://www.skyscanner.com › cheap › flights

    Fly From $28 Return — Search flights, hotels and car hire in one place, and find the best time to book. Prices you can trust. No hidden fees. No hidden charges. Save with Skyscanner. Plan A Trip. Book Flexible Fares. Price Alerts. Flexible Travel Options.

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In the competitive world of travel services, five advertisers dominate Google’s SERP with compelling text ads. CheapOair and Expedia focus on affordability, enticing travelers with discounted flights and package deals. OneTravel and Priceline emphasize confidence and savings, offering great airfares and last-minute deals. Skyscanner stands out with transparency, promoting no hidden fees and flexible travel options. Each ad captures the essence of budget-friendly travel, resonating with cost-conscious explorers.

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