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UK Automotive Manufacturers - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
carwow.co.uk 12.22
cargurus.co.uk 11.12
audi.co.uk 8.26
peugeot.co.uk 7.55
bmw.co.uk 5.92
mercedes-benz.co.uk 5.3
volvocars.com 4.88
carsupermarket.com 3.86
cinch.co.uk 3.49
vertumotors.com 3.18
others 34.22

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘carwow.co.uk’ leads with 12.22% click share, closely followed by ‘cargurus.co.uk’ at 11.12%. ‘Others’ collectively hold a significant 34.22%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vertumotors.com audi.co.uk cargurus.co.uk carwow.co.uk carsupermarket.com volvocars.com cinch.co.uk bmw.co.uk mercedes-benz.co.uk peugeot.co.uk
2025/04/01 0.68% 7.25% 8.93% 18.89% 5.55% 3.61% 6.73% 5.05% 3.96% 10.54%
2025/04/02 0.88% 5.78% 10.45% 21.1% 3.33% 5.13% 3.26% 4.08% 4.73% 10.69%
2025/04/03 1.28% 4.34% 12.39% 19.66% 4.35% 5.78% 2.09% 3.87% 8.97% 8.69%
2025/04/04 1.39% 5.19% 11.13% 22.5% 5.14% 5.98% 2.73% 3.04% 3.92% 9.75%
2025/04/05 1.71% 5.37% 11.45% 16.38% 5.57% 6.18% 2.76% 4.36% 4.59% 11.48%
2025/04/06 1.69% 6.72% 8.57% 15.32% 4.44% 7.02% 2.64% 5.2% 4.7% 10.98%
2025/04/07 2.16% 5.64% 11.42% 23.27% 5.08% 3.63% 1.96% 3.78% 4.35% 9.94%
2025/04/08 1.27% 5.16% 12.13% 19.2% 4.48% 3.06% 2.36% 3.68% 5.59% 11.39%
2025/04/09 0.82% 5.77% 9.23% 18.56% 3.23% 3.47% 3.36% 4.71% 3.97% 12.39%
2025/04/10 1.01% 5.97% 8.56% 20.08% 2.54% 3.04% 2.23% 6% 5.29% 10.63%
2025/04/11 1.45% 5.44% 7.61% 18.61% 3.81% 3.57% 3.37% 4.91% 6.29% 11.2%
2025/04/12 1.99% 5.57% 9.61% 17.1% 4.47% 3.17% 3.12% 7.08% 6.56% 10.2%
2025/04/13 3.47% 4.77% 9.36% 19.91% 4.32% 6.2% 2.58% 4.74% 4.49% 9.53%
2025/04/14 2.38% 5.38% 8.52% 19.43% 3.49% 4.82% 2.45% 4.65% 3.97% 9.23%
2025/04/15 1.53% 5.43% 10.08% 13.68% 3.79% 5.53% 2.28% 5.62% 4.96% 11.89%
2025/04/16 3.01% 5.34% 12.45% 11.95% 4.52% 5.55% 2.73% 3.42% 4.58% 10.8%
2025/04/17 3.43% 6.29% 9.44% 16.31% 5.83% 6.15% 2.66% 7.15% 4.1% 4.74%
2025/04/18 3.16% 7.05% 8.8% 8.83% 5.94% 4.72% 2.94% 6.21% 5.93% 7.36%
2025/04/19 4.21% 4.99% 19.07% 11.88% 7.03% 5.72% 4.28% 4.22% 4.2% 4.29%
2025/04/20 5.06% 5.49% 17.6% 9.68% 5.92% 5.65% 2.85% 5.06% 5.22% 5.28%
2025/04/21 2.67% 6.14% 16.87% 7.72% 5.68% 7.15% 3.54% 5.35% 5.07% 6.37%
2025/04/22 2.75% 8.04% 13.03% 8.93% 5.67% 7.36% 5.52% 5.52% 3.49% 5.3%
2025/04/23 3.5% 8.74% 13.02% 9.08% 5.21% 5.2% 6.43% 6.13% 4.08% 3.65%
2025/04/24 3.6% 7.84% 14.75% 11.05% 5.47% 5.81% 3.86% 5.07% 5.86% 2.82%
2025/04/25 4.54% 7.18% 12.12% 11.2% 5.16% 6.38% 4.88% 4.23% 6.51% 2.04%
2025/04/26 5.33% 7.08% 15.07% 11.06% 5.19% 6.05% 4.72% 4.91% 5.2% 2.12%
2025/04/27 8.16% 6.75% 12.6% 8.58% 5.24% 6.69% 5.82% 4.92% 4.68% 3.02%
2025/04/28 8.3% 8.25% 13.5% 5.93% 5.15% 4.61% 6.26% 4.14% 5.25% 3.08%
2025/04/29 9.99% 9.27% 13.21% 5.87% 4.57% 4.35% 5.74% 4.66% 5.73% 2.49%
2025/04/30 11.71% 10.5% 10.47% 6.24% 4.98% 4.94% 4.72% 4.03% 3.93% 2.89%

Copyright © Adthena. All rights reserved.

In April 2025, Carwow.co.uk led with a strong start, peaking early, but ended with a decline. Vertumotors.com showed a consistent rise, finishing with significant growth. Cargurus.co.uk and Audi.co.uk maintained steady performances, while Peugeot.co.uk experienced a notable drop towards the end.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 218
2025/04/02 216
2025/04/03 220
2025/04/04 218
2025/04/05 210
2025/04/06 213
2025/04/07 212
2025/04/08 199
2025/04/09 193
2025/04/10 194
2025/04/11 197
2025/04/12 189
2025/04/13 198
2025/04/14 197
2025/04/15 195
2025/04/16 200
2025/04/17 202
2025/04/18 202
2025/04/19 222
2025/04/20 212
2025/04/21 210
2025/04/22 220
2025/04/23 215
2025/04/24 216
2025/04/25 218
2025/04/26 218
2025/04/27 219
2025/04/28 232
2025/04/29 214
2025/04/30 217

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 218, dipping mid-month to 189, and peaking at 232. The month concluded with 217 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cargurus.co.uk 3.34%
audi.co.uk 2.95%
vertumotors.com 2.93%
cinch.co.uk 1.85%
alfaromeo.co.uk 1.12%
porsche.com -0.29%
skoda.co.uk -0.53%
jeep.co.uk -1.42%
peugeot.co.uk -6.46%
carwow.co.uk -8.81%

Copyright © Adthena. All rights reserved.

Audi.co.uk and cargurus.co.uk surged in click share, while carwow.co.uk and peugeot.co.uk faced declines.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vertumotors.com cargurus.co.uk audi.co.uk cinch.co.uk carsupermarket.com carwow.co.uk arnoldclark.com mercedes-benz.co.uk bmw.co.uk peugeot.co.uk
2025/04/01 1.29% 14.62% 4.71% 11.36% 7.88% 24.43% 4.42% 2.37% 3.32% 4.46%
2025/04/02 1.6% 17.39% 4.09% 5.26% 5.25% 27.59% 5.97% 2.96% 2.97% 4.44%
2025/04/03 2.37% 19.96% 3.6% 3.44% 6.48% 24.75% 5.54% 5.61% 2.73% 3.67%
2025/04/04 2.46% 17.11% 4.18% 4.44% 7.9% 26.83% 4.65% 2.39% 2.31% 4.06%
2025/04/05 2.94% 18.38% 4.25% 4.5% 8.43% 20.91% 5.45% 2.83% 3.35% 4.65%
2025/04/06 3.34% 14.69% 5.48% 4.65% 7.25% 20.23% 7.39% 2.98% 3.98% 4.61%
2025/04/07 3.59% 17.5% 4.37% 3.14% 7.31% 28.74% 5.03% 2.64% 2.53% 3.86%
2025/04/08 2.3% 19.81% 3.39% 4.12% 6.78% 25.58% 5.56% 3.57% 2.45% 4.68%
2025/04/09 1.56% 16.42% 3.93% 5.75% 4.97% 25.14% 4.11% 2.5% 4.04% 5.47%
2025/04/10 2.03% 15.16% 4.17% 3.95% 4.13% 27.54% 6.95% 3.48% 4.46% 4.84%
2025/04/11 3.12% 13.01% 3.6% 5.78% 5.89% 25.06% 7.96% 4.24% 3.65% 4.69%
2025/04/12 3.81% 15.5% 3.91% 5.3% 6.77% 22.06% 8.73% 4.48% 4.56% 4.36%
2025/04/13 5.54% 15.2% 3.45% 4.33% 6.37% 26.08% 4.73% 3.09% 3.44% 3.95%
2025/04/14 4.15% 14.04% 4.17% 4% 5.35% 25.92% 4.71% 2.43% 3.43% 4.06%
2025/04/15 3% 17.86% 3.79% 4.18% 6.74% 18.74% 5.97% 3.25% 4.05% 5.09%
2025/04/16 5.91% 21.01% 3.64% 4.67% 6.75% 15.5% 6.03% 3.1% 2.26% 4.59%
2025/04/17 6.71% 15.86% 4.63% 4.57% 8.98% 20.23% 5.02% 2.98% 4.73% 2.32%
2025/04/18 5.92% 15.89% 6.02% 5.03% 9.15% 11.5% 5.89% 3.85% 4.37% 3.86%
2025/04/19 6.67% 26.16% 3.9% 6.17% 9.09% 12.94% 2.62% 2.34% 2.81% 1.63%
2025/04/20 7.56% 25.24% 3.94% 4.26% 7.92% 10.81% 4.37% 3.12% 3.29% 2.13%
2025/04/21 4.43% 25.41% 4.21% 5.69% 8.07% 8.42% 7.8% 3.31% 3.55% 2.52%
2025/04/22 4.39% 19.73% 5.91% 8.61% 8.14% 9.92% 6.22% 2.12% 3.55% 2.17%
2025/04/23 5.55% 20.01% 6.2% 9.63% 7.33% 9.56% 5.97% 2.35% 3.83% 1.58%
2025/04/24 5.67% 22.52% 5.06% 5.91% 7.71% 12.43% 5.83% 3.59% 2.94% 1.22%
2025/04/25 7.12% 18.1% 5.37% 7.41% 7.14% 12.55% 5.35% 4.03% 2.46% 0.85%
2025/04/26 8.06% 22.19% 4.72% 6.98% 7.23% 11.91% 5.34% 3.06% 2.87% 0.84%
2025/04/27 11.96% 18.37% 4.79% 8.51% 7.28% 9.16% 4.33% 3.1% 3.23% 1.36%
2025/04/28 12.37% 19.98% 5.55% 9.28% 7.34% 6.36% 4.89% 3.13% 2.65% 1.35%
2025/04/29 15.31% 20.13% 6.37% 8.58% 6.11% 5.99% 3.29% 3.57% 2.9% 1.17%
2025/04/30 17.08% 15.38% 7.16% 6.87% 6.75% 6.42% 5.59% 2.75% 2.63% 1.28%

Copyright © Adthena. All rights reserved.

April saw vertumotors.com rise from 1.29% to 17.08%, while cargurus.co.uk fluctuated, ending at 15.38%. carwow.co.uk started strong but declined to 6.42%. Peugeot.co.uk’s share dwindled, closing at 1.28%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    This is Jaguar | Connect with us for Updates https://www.jaguar.co.uk

    Fearless, unique and engaging, Type 00 is a copy of nothing. See the new Type 00 today. Type 00 pushes the boundaries of creativity, exuberance and luxury. Keep informed here.

  2. 2
    Land Rover Official Site https://www.landrover.co.uk

    Build Yours Today — For Those Seeking True Distinction, Effortless Convenience And Elevated Comfort. True To Its Roots And Ready For The Future. Explore Electric Hybrid & Mild Hybrid Options.

  3. 3
    Mercedes-Benz Cars - Find Out What's In Stock. https://shop.mercedes-benz.co.uk

    Search Our Range & See The Latest Offers Today. Filter By Model, Budget, Colour & More. Finding...

  4. 4
    Polestar | Driving redefined https://www.polestar.com

    Discover our brand and cars — A design-focused electric car brand with progressive performance & cutting-edge technology. Polestar...

  5. 5
    Volkswagen Official Website https://www.volkswagen.co.uk

    Configure Your Own Volkswagen — From electric cars to premium SUVs and award winning hatchbacks. Explore Volkswagen online. Find your perfect Volkswagen today and configure your chosen vehicle online.

Copyright © Adthena. All rights reserved.

In the world of automotive advertising, Jaguar captivates with its fearless and unique Type 00, while Land Rover emphasizes distinction and hybrid innovation. Mercedes-Benz offers a tailored experience, Polestar redefines driving with design and technology, and Volkswagen invites customization across its diverse range.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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