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UK Automotive Manufacturers - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 13.09
audi.co.uk 10.24
carwow.co.uk 7.12
bmw.co.uk 4.99
cinch.co.uk 4.74
carsupermarket.com 4.26
volvocars.com 3.8
arnoldclark.com 3.68
mercedes-benz.co.uk 3.55
vertumotors.com 3.29
others 41.24

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘cargurus.co.uk’ leads with 13.09% click share, followed by ‘audi.co.uk’ at 10.24%. ‘Others’ dominate with 41.24%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.co.uk cinch.co.uk carwow.co.uk carsupermarket.com volvocars.com arnoldclark.com bmw.co.uk audi.co.uk mercedes-benz.co.uk vertumotors.com
2025/05/01 10.12% 2.79% 6.58% 4.41% 5.92% 3.62% 3.18% 12.57% 3.5% 15.07%
2025/05/02 12.96% 2.85% 5.99% 4.67% 6.07% 3.33% 3.43% 18.17% 1.73% 10.44%
2025/05/03 10.15% 5.4% 10.79% 6.12% 4.21% 3.85% 4.58% 9.95% 2.01% 6.12%
2025/05/04 16.26% 6.76% 8.13% 6.32% 4.51% 4.62% 2.88% 7.54% 2.44% 6.97%
2025/05/05 16.46% 4.7% 9.86% 6.05% 5.27% 4.39% 4.74% 7.84% 1.82% 5.44%
2025/05/06 13.84% 4.91% 8.89% 5.64% 4.76% 3.12% 4.63% 11.66% 2.18% 6.03%
2025/05/07 16.02% 5.17% 7.11% 5.1% 4.53% 4.28% 5.84% 10.55% 2.31% 5.96%
2025/05/08 13.57% 5.91% 9.9% 6.3% 4.41% 5% 4.58% 7.79% 2.52% 4.89%
2025/05/09 18.29% 6.46% 9.06% 7.6% 3.59% 5.43% 3.44% 7.88% 2.65% 1.9%
2025/05/10 16.66% 5.96% 8.75% 5.17% 3.87% 4.21% 5.1% 9.74% 2.84% 1.69%
2025/05/11 19.27% 5.06% 8.19% 6.57% 3.26% 4.69% 5.25% 9.42% 2.75% 1.97%
2025/05/12 13.68% 5.34% 7.87% 6.25% 2.17% 4.01% 3.76% 23.68% 2.55% 2.52%
2025/05/13 11.54% 6.25% 9.8% 7.39% 4.21% 4.38% 3.56% 10.52% 2.77% 2.32%
2025/05/14 13.53% 7.72% 10.76% 7.68% 2.77% 4.11% 2.83% 8.68% 3.85% 2.49%
2025/05/15 19.67% 5.25% 9.06% 5.35% 3.02% 3.36% 4.68% 6.76% 3.32% 1.63%
2025/05/16 10.36% 4.23% 5.96% 5.82% 3.91% 4.02% 2.85% 10.32% 4.45% 0.89%
2025/05/17 15.8% 4.35% 4.77% 3.55% 2.05% 3.58% 2.59% 9.24% 4.72% 1.03%
2025/05/18 15.59% 3.38% 4.31% 4.01% 2.79% 3.74% 3.28% 6.31% 4.85% 0.68%
2025/05/19 17.51% 3.26% 6.81% 5.52% 3.38% 3.43% 2.62% 5.82% 4.8% 1.13%
2025/05/20 12.96% 4.22% 6.4% 5.01% 2.38% 4.46% 4.86% 14.88% 4.46% 1.05%
2025/05/21 13.8% 4.78% 7.7% 6.75% 3.12% 4.47% 3.94% 5.42% 5.11% 1.95%
2025/05/22 17.71% 3.69% 5.19% 4.54% 2.87% 4.56% 3.23% 3.04% 5.8% 2.47%
2025/05/23 11.32% 5.9% 6.68% 4.36% 3.13% 6.34% 2.52% 3.64% 5.44% 3.18%
2025/05/24 12.92% 6.03% 6.87% 4.15% 2.63% 4% 4.07% 3.64% 5.28% 3.03%
2025/05/25 9.08% 6.64% 6.44% 4.05% 2.85% 3.77% 4.82% 4.54% 6.28% 4.42%
2025/05/26 11.32% 3.84% 5.25% 3.26% 3.63% 4.07% 3.22% 16.6% 5.8% 3.34%
2025/05/27 14.41% 4.75% 8.69% 3.55% 3.41% 5.92% 4.1% 4.09% 5.17% 3.47%
2025/05/28 12.33% 3.97% 6.2% 5.16% 4.29% 4.13% 4.09% 4.77% 4.98% 2.34%
2025/05/29 11.59% 5.32% 5.93% 5.09% 5.7% 4.05% 3.82% 4.59% 3.39% 2.1%
2025/05/30 10.84% 7.08% 5.82% 5.19% 6.69% 4.44% 3.31% 3.77% 3.65% 2.12%
2025/05/31 12.59% 8.61% 5.6% 5.02% 4.59% 4.28% 3.92% 3.54% 3.44% 1.94%

Copyright © Adthena. All rights reserved.

In May 2025, CarGurus.co.uk led with fluctuating spend, peaking mid-month. Cinch.co.uk and Carwow.co.uk showed steady growth, while VertuMotors.com declined. Audi.co.uk spiked on May 12, but ended lower. The month concluded with CarGurus.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 215
2025/05/02 206
2025/05/03 211
2025/05/04 209
2025/05/05 213
2025/05/06 216
2025/05/07 228
2025/05/08 238
2025/05/09 233
2025/05/10 236
2025/05/11 235
2025/05/12 234
2025/05/13 236
2025/05/14 233
2025/05/15 245
2025/05/16 229
2025/05/17 218
2025/05/18 219
2025/05/19 222
2025/05/20 222
2025/05/21 217
2025/05/22 214
2025/05/23 210
2025/05/24 213
2025/05/25 210
2025/05/26 211
2025/05/27 216
2025/05/28 213
2025/05/29 211
2025/05/30 199
2025/05/31 203

Copyright © Adthena. All rights reserved.

May began with 215 advertisers, peaking at 245 mid-month. A decline followed, ending with 203.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
mercedes-benz.co.uk 2.09%
toyota.co.uk 1.83%
hyundai.com 1.71%
porsche.com 1.19%
ford.co.uk 1.16%
motors.co.uk -1.27%
carsupermarket.com -1.27%
cargurus.co.uk -2.25%
carwow.co.uk -2.43%
audi.co.uk -5.46%

Copyright © Adthena. All rights reserved.

Mercedes-Benz leads with a 2.09% click share increase, while Audi faces a 5.46% decline.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.co.uk cinch.co.uk carsupermarket.com carwow.co.uk arnoldclark.com pistonheads.com motorpoint.co.uk vertumotors.com motors.co.uk audi.co.uk
2025/05/01 14.71% 4.14% 6.14% 6.75% 5.15% 2.11% 2.82% 21.17% 3.92% 8.53%
2025/05/02 19.02% 4.29% 6.51% 6.6% 4.82% 1.9% 2.49% 15.43% 4.27% 12.49%
2025/05/03 14.61% 7.76% 8.06% 12.24% 5.61% 2.58% 3.06% 9.03% 5.08% 6.64%
2025/05/04 21.85% 8.78% 7.86% 8.49% 5.87% 3.35% 2.51% 9.9% 3.36% 5.06%
2025/05/05 22.63% 6.49% 7.95% 10.86% 5.68% 4% 2.47% 7.98% 3.37% 4.86%
2025/05/06 20.17% 7.03% 7.41% 9.79% 4.31% 2.55% 2.73% 8.7% 4.6% 8%
2025/05/07 23.1% 7.38% 6.7% 7.55% 5.85% 2.56% 2.31% 9.19% 2.85% 6.82%
2025/05/08 18.82% 8.36% 8.05% 10.84% 6.8% 1.5% 3.36% 7.46% 3.96% 5.12%
2025/05/09 24.66% 8.62% 9.37% 9.35% 7.09% 2.32% 2.58% 2.59% 5.09% 5.05%
2025/05/10 24.15% 8.65% 6.93% 9.6% 5.83% 1.88% 2.59% 2.45% 3.6% 6.34%
2025/05/11 26.5% 7.08% 8.18% 8.55% 6.47% 1.84% 2.59% 2.85% 3.6% 6.39%
2025/05/12 19.29% 7.56% 8.61% 8.58% 5.67% 1.69% 1.78% 3.69% 5.5% 16.64%
2025/05/13 16.95% 9.4% 10.46% 10.57% 6.38% 1.91% 3.34% 3.52% 2.9% 6.42%
2025/05/14 18.84% 10.75% 10.4% 11.99% 5.71% 2.28% 2.62% 3.53% 4.26% 5.48%
2025/05/15 27.43% 7.52% 7.36% 10.21% 4.67% 3.2% 2.69% 2.17% 2.12% 4.17%
2025/05/16 17.28% 6.5% 7.96% 7.67% 6.15% 3.78% 3.15% 1.58% 2.18% 6.75%
2025/05/17 23.9% 7.06% 5.14% 5.79% 5.35% 3.88% 4.91% 1.52% 2.57% 5.76%
2025/05/18 23.87% 5.6% 5.78% 5.12% 5.85% 3.57% 4.73% 1.09% 1.88% 5.05%
2025/05/19 27.39% 4.79% 7.14% 7.75% 5.37% 1.79% 3.8% 1.78% 3.46% 3.84%
2025/05/20 19.55% 6.42% 6.77% 7.39% 6.67% 2.66% 3.68% 1.65% 1.59% 10.94%
2025/05/21 19.66% 7.04% 9.18% 8.34% 6.48% 2.38% 5.63% 3.29% 2.63% 3.62%
2025/05/22 25.47% 5.39% 6.25% 5.83% 6.32% 4.87% 4.92% 3.75% 2.56% 1.96%
2025/05/23 17.12% 8.54% 6.12% 7.25% 9.21% 4.25% 4.08% 5.61% 3.11% 1.78%
2025/05/24 19.87% 8.87% 5.65% 7.52% 5.67% 3.8% 4.89% 4.99% 1.8% 2.42%
2025/05/25 14.92% 10.58% 5.92% 7.69% 5.63% 4.22% 4.06% 7.28% 1.75% 3.23%
2025/05/26 17.25% 6.01% 4.34% 5.76% 5.94% 3.45% 4.61% 5.63% 2.99% 13.2%
2025/05/27 21.88% 6.6% 4.78% 8.8% 7.52% 3.32% 5.22% 5.54% 2.63% 2.59%
2025/05/28 19.31% 6.25% 7.32% 7.14% 6.38% 3.81% 4.71% 4% 3.47% 2.35%
2025/05/29 18.82% 8.19% 7.15% 6.47% 6.23% 4.97% 3.3% 3.11% 2.22% 2.55%
2025/05/30 16.25% 10.89% 7.96% 6.71% 6.82% 4.05% 4.66% 3.24% 1.98% 2.5%
2025/05/31 18.33% 12.77% 7.03% 6.21% 5.98% 4.32% 3.48% 3.03% 2.77% 2.01%

Copyright © Adthena. All rights reserved.

In May 2025, CarGurus.co.uk led with fluctuating impressions, peaking mid-month. Cinch.co.uk and CarSupermarket.com showed steady growth, while VertuMotors.com declined. Audi.co.uk had sporadic spikes, ending the month lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    This is Jaguar | Connect with us for Updates | The New Jaguar is Here https://www.jaguar.co.uk

    Fearless, unique and engaging, Type 00 is a copy of nothing. See the new Type 00 today. Type 00...

  2. 2
    Land Rover Official Site https://www.landrover.co.uk › landrover › new

    Build Yours Today — For Those Seeking True Distinction, Effortless Convenience And Elevated Comfort. True To Its...

  3. 3
    Mercedes-Benz UK https://shop.mercedes-benz.co.uk

    Buy Direct — Search Our Range & See The Latest Offers Today. Filter By Model, Budget, Colour & More. Finding...

  4. 4
    Nothing else comes close https://www.porsche.com

    Equipped to be exceptional — Discover the high-performance drivetrain that guarantees a thrilling driving experience. Take pure Porsche performance and combine it with unprecedented levels of comfort.

  5. 5
    Škoda - Official Website https://www.skoda.co.uk › škoda

    Explore and configure your car — Connect with our experts immediately or arrange a callback at a time that works for you. Prefer to experience a Škoda by yourself? Book a solo test...

Copyright © Adthena. All rights reserved.

Jaguar’s ad captivates with its fearless and unique Type 00, promising a distinct experience. Land Rover emphasizes true distinction and comfort, while Mercedes-Benz offers direct purchasing with customizable options. Porsche highlights exceptional performance and comfort, and Škoda focuses on personalized experiences and expert connections.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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