Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| udemy.com | 18.41 |
| readingeggs.co.uk | 15.34 |
| coursera.org | 11.26 |
| open.ac.uk | 6.64 |
| superprof.co.uk | 3.94 |
| arden.ac.uk | 3.34 |
| skillshare.com | 2.67 |
| education.gov.uk | 2.42 |
| edx.org | 2.38 |
| learndirect.com | 2.02 |
| others | 31.58 |
- udemy.com - 18.41%
- readingeggs.co.uk - 15.34%
- coursera.org - 11.26%
- open.ac.uk - 6.64%
- superprof.co.uk - 3.94%
- arden.ac.uk - 3.34%
- skillshare.com - 2.67%
- education.gov.uk - 2.42%
- edx.org - 2.38%
- learndirect.com - 2.02%
- others - 31.58%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Udemy leads with 18.41% click share, followed by Reading Eggs at 15.34%. Coursera captures 11.26%, while ‘others’ collectively hold 31.58%.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | arden.ac.uk | readingeggs.co.uk | coursera.org | icslearn.co.uk | open.ac.uk | essex.ac.uk | udemy.com | e-careers.com | superprof.co.uk | learndirect.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 7.54% | 7.18% | 7.55% | 6.68% | 3.62% | 3.57% | 3.85% | 2.93% | 2.32% | 2.22% |
| 2026/03/02 | 9.39% | 4.35% | 7.09% | 6.17% | 7.48% | 2.91% | 3.58% | 2.75% | 2.68% | 2.31% |
| 2026/03/03 | 6.21% | 4.05% | 8.42% | 6.82% | 4.8% | 2.63% | 4.15% | 2.44% | 2.48% | 2.73% |
| 2026/03/04 | 5.42% | 6.07% | 6.71% | 6.61% | 7.06% | 3.23% | 2.89% | 3.26% | 2.59% | 2.54% |
| 2026/03/05 | 5.2% | 2.04% | 6.17% | 6.85% | 5.9% | 2.76% | 4.05% | 2.55% | 2.75% | 3.07% |
| 2026/03/06 | 7.14% | 3.68% | 6.04% | 6.96% | 6.31% | 3.28% | 3.4% | 2.54% | 2.8% | 2.65% |
| 2026/03/07 | 5.74% | 3.04% | 8.44% | 5.93% | 7.25% | 3.08% | 3.78% | 3.76% | 2.04% | 1.45% |
| 2026/03/08 | 6.01% | 3.31% | 9.21% | 5.62% | 5.06% | 2.96% | 5.37% | 3.21% | 2.22% | 1.87% |
| 2026/03/09 | 4.38% | 2.04% | 7.01% | 5.95% | 6.21% | 3.35% | 4.04% | 2.64% | 3.11% | 2.99% |
| 2026/03/10 | 4.5% | 3.39% | 8.42% | 4.47% | 5.01% | 3.61% | 4.39% | 2.1% | 3.22% | 2.98% |
| 2026/03/11 | 6.15% | 1.06% | 5.22% | 5.82% | 5.29% | 3.6% | 4.39% | 2.02% | 2.47% | 2.74% |
| 2026/03/12 | 7.08% | 3.89% | 8.28% | 5.18% | 8.91% | 3.4% | 3.42% | 2.11% | 2.09% | 2.16% |
| 2026/03/13 | 4.46% | 3.26% | 6.97% | 5.75% | 9.47% | 2.95% | 3.47% | 2.19% | 2.56% | 2.84% |
| 2026/03/14 | 4.8% | 6.01% | 9.37% | 5.16% | 4.53% | 2.8% | 3.96% | 3.02% | 3.03% | 2.86% |
| 2026/03/15 | 3.91% | 7.62% | 9.08% | 5.76% | 6.75% | 2.69% | 4.32% | 3.03% | 2.4% | 1.49% |
| 2026/03/16 | 6.5% | 4.48% | 7.69% | 6.1% | 8.11% | 2.92% | 3.61% | 1.72% | 2.15% | 2.08% |
| 2026/03/17 | 6.88% | 3.82% | 7.01% | 6.36% | 8.82% | 3.6% | 3.12% | 1.84% | 2.52% | 3.24% |
| 2026/03/18 | 7.99% | 6.48% | 6.05% | 6.68% | 5.59% | 2.42% | 4.2% | 1.97% | 2.77% | 2.45% |
| 2026/03/19 | 6.93% | 8.61% | 6.93% | 6.5% | 6.98% | 3.09% | 4.25% | 2.35% | 1.52% | 2.09% |
| 2026/03/20 | 5.46% | 6.79% | 8.16% | 5.69% | 7.5% | 3.15% | 4.6% | 1.7% | 2.98% | 3.29% |
| 2026/03/21 | 6.67% | 8.17% | 6.44% | 6.69% | 6.86% | 3.41% | 3.97% | 2.52% | 3.01% | 1.83% |
| 2026/03/22 | 7.23% | 3.88% | 7.88% | 6.49% | 8.29% | 2.69% | 3.95% | 3.43% | 2.67% | 2.78% |
| 2026/03/23 | 8.4% | 5.57% | 7.42% | 6.69% | 8.92% | 3.88% | 3.47% | 2.29% | 2.19% | 2.45% |
| 2026/03/24 | 6.84% | 3.8% | 6.97% | 6.33% | 8.78% | 3.58% | 3.1% | 1.84% | 2.51% | 3.23% |
| 2026/03/25 | 8.21% | 3.54% | 7.52% | 6.88% | 6.44% | 3.26% | 4.92% | 2.23% | 3.54% | 2.49% |
| 2026/03/26 | 8.63% | 4.3% | 8.58% | 5.69% | 6.63% | 3.77% | 5.11% | 1.85% | 3.89% | 2.53% |
| 2026/03/27 | 4.82% | 4.41% | 7.79% | 5.69% | 9.21% | 3.87% | 4.57% | 2.22% | 3.67% | 3.45% |
| 2026/03/28 | 6.79% | 4.74% | 8.02% | 6.07% | 9.61% | 3.47% | 4.4% | 2.92% | 3.3% | 1.53% |
| 2026/03/29 | 4.92% | 3.29% | 6.6% | 5.82% | 9.16% | 3.86% | 4.33% | 2.83% | 2.83% | 2.12% |
| 2026/03/30 | 5.14% | 4.23% | 7.63% | 6.1% | 3.86% | 4.57% | 4.77% | 2.86% | 3.65% | 3.02% |
| 2026/03/31 | 6.7% | 6.48% | 6.35% | 5.82% | 4.7% | 4.06% | 3.82% | 3.17% | 3.07% | 2.97% |
- arden.ac.uk
- readingeggs.co.uk
- coursera.org
- icslearn.co.uk
- open.ac.uk
- essex.ac.uk
- udemy.com
- e-careers.com
- superprof.co.uk
- learndirect.com
Copyright © Adthena. All rights reserved.
In March 2026, Coursera.org led PPC spend, peaking mid-month. Open.ac.uk surged late March, while Readingeggs.co.uk fluctuated. Arden.ac.uk maintained steady growth, finishing strong.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 303 |
| 2026/03/02 | 331 |
| 2026/03/03 | 319 |
| 2026/03/04 | 325 |
| 2026/03/05 | 314 |
| 2026/03/06 | 325 |
| 2026/03/07 | 325 |
| 2026/03/08 | 326 |
| 2026/03/09 | 338 |
| 2026/03/10 | 335 |
| 2026/03/11 | 345 |
| 2026/03/12 | 327 |
| 2026/03/13 | 334 |
| 2026/03/14 | 326 |
| 2026/03/15 | 330 |
| 2026/03/16 | 334 |
| 2026/03/17 | 346 |
| 2026/03/18 | 324 |
| 2026/03/19 | 326 |
| 2026/03/20 | 337 |
| 2026/03/21 | 324 |
| 2026/03/22 | 326 |
| 2026/03/23 | 328 |
| 2026/03/24 | 346 |
| 2026/03/25 | 316 |
| 2026/03/26 | 309 |
| 2026/03/27 | 309 |
| 2026/03/28 | 315 |
| 2026/03/29 | 316 |
| 2026/03/30 | 317 |
| 2026/03/31 | 302 |
Copyright © Adthena. All rights reserved.
March saw a dynamic shift in advertisers, peaking at 346 on the 17th and 24th. The month concluded with a dip to 302, reflecting fluctuating engagement.
