Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
coursera.org | 18.69 |
udemy.com | 17.16 |
open.ac.uk | 10.42 |
learndirect.com | 4.86 |
readingeggs.com | 4.04 |
skillshare.com | 3.73 |
superprof.co.uk | 3.55 |
codecademy.com | 2.65 |
openstudycollege.com | 2.59 |
futurelearn.com | 2.5 |
others | 29.81 |
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In the education sector’s PPC landscape, Coursera leads with 18.69% click share, closely followed by Udemy at 17.16%. Open.ac.uk captures 10.42%, while ‘others’ dominate with 29.81%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
April’s PPC landscape saw open.ac.uk leading with fluctuating spend, peaking at 20.22% on April 29. Coursera.org maintained steady mid-range values, while icslearn.co.uk and learndirect.com showed moderate consistency. Openstudycollege.com and udemy.com had lower, stable trends. Theknowledgeacademy.com and lse.ac.uk displayed minimal variations. Arden.ac.uk and e-careers.com ended with modest increases.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/04/01 | 341 |
2025/04/02 | 340 |
2025/04/03 | 349 |
2025/04/04 | 362 |
2025/04/05 | 344 |
2025/04/06 | 369 |
2025/04/07 | 344 |
2025/04/08 | 367 |
2025/04/09 | 347 |
2025/04/10 | 369 |
2025/04/11 | 355 |
2025/04/12 | 317 |
2025/04/13 | 331 |
2025/04/14 | 326 |
2025/04/15 | 333 |
2025/04/16 | 334 |
2025/04/17 | 362 |
2025/04/18 | 321 |
2025/04/19 | 331 |
2025/04/20 | 330 |
2025/04/21 | 334 |
2025/04/22 | 356 |
2025/04/23 | 360 |
2025/04/24 | 362 |
2025/04/25 | 354 |
2025/04/26 | 353 |
2025/04/27 | 344 |
2025/04/28 | 358 |
2025/04/29 | 357 |
2025/04/30 | 342 |
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April saw fluctuating advertiser numbers, peaking at 369 on April 6 and 10. The month concluded with 342 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
icslearn.co.uk | 0.81% |
arden.ac.uk | 0.78% |
learndirect.com | 0.6% |
superprof.co.uk | 0.38% |
futurelearn.com | 0.36% |
theaimgroup.co.uk | -0.44% |
readingeggs.com | -0.73% |
open.ac.uk | -0.73% |
datacamp.com | -0.93% |
udemy.com | -1.61% |
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ICS Learn saw the highest click share increase at 0.81, while Udemy experienced the largest decline at -1.61.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
April’s PPC landscape saw open.ac.uk’s impression share fluctuate, peaking at 12.96% on the 29th. Udemy and Coursera maintained steady shares, while learndirect.com and openstudycollege.com experienced modest gains. The month concluded with open.ac.uk leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of online education, Coursera, Learndirect, The Open University, Open Study College, and Udemy shine with unique propositions. Coursera offers unlimited access to over 10,000 programs, while Learndirect inspires potential through professional development. The Open University emphasizes flexible study, Open Study College highlights home comfort, and Udemy provides diverse, on-demand courses.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.