Log in Book a Demo

UK Education & Training Ed Tech - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
ixl.com 81.81
imperial.ac.uk 1.61
tts-group.co.uk 1.54
ebay.co.uk 1.3
getsmarter.com 0.86
thedyslexiashop.co.uk 0.81
brainstation.io 0.73
forbes.com 0.69
mit-xpro-online-education.emeritus.org 0.68
teachyourmonster.org 0.54
others 9.43

Copyright © Adthena. All rights reserved.

IXL.com dominates with 81.81% click share, overshadowing others at 9.43%. Remaining advertisers, like Imperial.ac.uk at 1.61%, hold minor shares.

Market Exposure

Share of Spend for the top 10 UK Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date ixl.com theaccessgroup.com imperial.ac.uk forbes.com sanalabs.com getsmarter.com kallidus.com absorblms.com cloudassess.com zensai.com
2025/04/01 18.73% 0.08% 4.84% 3.82% 4.7% 3.09% 0% 3.02% 0.01% 10.61%
2025/04/02 12.37% 0.15% 5.44% 4.2% 2.8% 3.96% 8.17% 5.18% 0% 17.35%
2025/04/03 7.52% 2.75% 4.71% 4.35% 2.42% 2.75% 3.89% 4.85% 0% 9.07%
2025/04/04 23.42% 0.04% 6.04% 4.02% 3.34% 5.1% 0.81% 3.23% 2.61% 0%
2025/04/05 17% 1.43% 5.8% 2.58% 3.24% 4.82% 0% 4.43% 4.79% 20.63%
2025/04/06 16.43% 0.14% 8.25% 0.86% 2.06% 1.83% 0% 6.72% 2.91% 6.51%
2025/04/07 16.1% 2.22% 4.18% 1.69% 2.64% 3.46% 8.91% 4.39% 4.12% 12.01%
2025/04/08 14.38% 0.14% 7.37% 1.73% 1.79% 3.7% 1.77% 1.27% 0% 0%
2025/04/09 25.68% 2.88% 7.66% 1.76% 1.65% 3.65% 2.55% 3.84% 0% 0.86%
2025/04/10 15.42% 5.42% 5.47% 2.17% 1.68% 3.27% 9.78% 8.98% 1.68% 0%
2025/04/11 16.2% 3.44% 6.86% 2.53% 1.5% 3.76% 5.76% 8.22% 2.1% 0%
2025/04/12 20.56% 4.23% 5.11% 1.57% 4.79% 4.9% 0% 7.27% 14.19% 4.88%
2025/04/13 15.7% 0.25% 7.1% 1.66% 3.62% 5.59% 0% 5.61% 16.08% 0%
2025/04/14 16.94% 10.97% 5.71% 1.28% 2.16% 3.37% 11.76% 8% 0% 0%
2025/04/15 19.19% 7.73% 5.2% 2.65% 3.81% 3.34% 6.61% 2.52% 0% 0%
2025/04/16 24.28% 5.05% 8.5% 5.69% 4.86% 3.4% 12.14% 3.14% 2.53% 0%
2025/04/17 18.95% 0.07% 6.32% 5.03% 7.3% 4.95% 10.72% 6.11% 0% 0%
2025/04/18 17.64% 5.25% 5.27% 3.26% 6.15% 3.28% 9.81% 4.65% 0% 0%
2025/04/19 22.88% 5.65% 4.53% 3.33% 11.66% 5.3% 0% 2.17% 5.07% 0%
2025/04/20 19.55% 4.09% 5.25% 3.84% 9.66% 4.63% 0% 4.92% 3.85% 4%
2025/04/21 17.24% 0.06% 5.75% 4.46% 4.15% 1.78% 8.65% 3.82% 7.3% 2.34%
2025/04/22 21.64% 3.77% 6.92% 6.43% 2.42% 5.01% 6.15% 0.19% 2.58% 3.37%
2025/04/23 21.66% 3.76% 8.66% 2.33% 5.7% 5.79% 6.1% 0.02% 0% 0%
2025/04/24 18.62% 7.1% 7.87% 4.66% 7.79% 7.01% 6.37% 4.95% 0% 3.94%
2025/04/25 18.44% 0.03% 7.24% 4.56% 4.11% 5.55% 9.86% 0.01% 3.06% 0%
2025/04/26 19.77% 8.18% 5.97% 3.35% 4.76% 6.14% 0% 2.31% 17.92% 0.61%
2025/04/27 19.22% 3.26% 7.9% 2.49% 5.11% 4.82% 0% 2.18% 9.89% 1.76%
2025/04/28 20.86% 5.95% 6.51% 2.61% 7.76% 4.02% 6.72% 6.57% 2.98% 4.44%
2025/04/29 23.01% 2% 9.49% 4.1% 2.88% 5.95% 3.26% 0.01% 1.41% 0%
2025/04/30 28.92% 14.34% 10.28% 8.05% 6.55% 4.57% 2.93% 0.22% 0.15% 0%

Copyright © Adthena. All rights reserved.

April saw ixl.com dominate with a peak spend share of 28.92% on the 30th. theaccessgroup.com surged to 14.34% on the same day. Meanwhile, imperial.ac.uk steadily increased, ending at 10.28%. Forbes.com and sanalabs.com showed notable fluctuations, while zensai.com and kallidus.com had sporadic peaks. absorblms.com and cloudassess.com had minimal impact, with cloudassess.com peaking at 17.92% on the 26th.

Market Exposure

Competitor Count for UK Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 82
2025/04/02 80
2025/04/03 90
2025/04/04 87
2025/04/05 78
2025/04/06 84
2025/04/07 84
2025/04/08 80
2025/04/09 82
2025/04/10 75
2025/04/11 78
2025/04/12 69
2025/04/13 69
2025/04/14 76
2025/04/15 89
2025/04/16 80
2025/04/17 82
2025/04/18 79
2025/04/19 91
2025/04/20 78
2025/04/21 76
2025/04/22 86
2025/04/23 82
2025/04/24 76
2025/04/25 77
2025/04/26 83
2025/04/27 87
2025/04/28 87
2025/04/29 76
2025/04/30 70

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 91 on April 19. The month concluded with a dip to 70, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
ixl.com 3.19%
ebay.co.uk 0.58%
nationalnumeracy.org.uk 0.49%
adaptedmind.com 0.39%
sanalabs.com 0.31%
jp-uk.co.uk -0.26%
doodlelearning.com -0.36%
magikats.co.uk -0.66%
mit-xpro-online-education.emeritus.org -0.75%
tts-group.co.uk -3%

Copyright © Adthena. All rights reserved.

IXL.com surged with a 3.19% click share increase, while tts-group.co.uk faced a 3.0% decline. eBay.co.uk and nationalnumeracy.org.uk also saw positive growth, contrasting with declines for mit-xpro-online-education.emeritus.org and magikats.co.uk.

Campaign Efficiency

UK Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date ebay.co.uk ixl.com tts-group.co.uk imperial.ac.uk forbes.com brainstation.io getsmarter.com teachyourmonster.org thedyslexiashop.co.uk mit-xpro-online-education.emeritus.org
2025/04/01 18.43% 36.61% 3.35% 3.03% 2.71% 1.27% 2.15% 0.74% 0% 2.71%
2025/04/02 66.02% 11.94% 1.07% 1.59% 1.25% 1% 1.29% 0% 0% 1.54%
2025/04/03 37.25% 9.04% 28.65% 1.73% 1.49% 0.4% 0.95% 0.61% 0.95% 1.46%
2025/04/04 47.51% 23.68% 1.08% 1.89% 1.4% 1.08% 1.64% 0.59% 1.39% 1.77%
2025/04/05 82.44% 7.27% 0% 0.78% 0.35% 0.44% 0.65% 0.34% 0% 0.67%
2025/04/06 21.92% 30.44% 0% 4.65% 0.49% 3.99% 1.24% 2.52% 0% 4.05%
2025/04/07 19.24% 34.15% 0% 2.89% 1.12% 2.13% 2.46% 0.7% 0% 3.07%
2025/04/08 10.01% 17.74% 46.18% 2.88% 0.77% 1.57% 1.77% 0.52% 2.06% 2.95%
2025/04/09 39.13% 26.69% 0.46% 2.43% 0.59% 1.92% 1.31% 0.66% 2.01% 1.41%
2025/04/10 59.03% 16.65% 0.48% 1.88% 0.69% 0.41% 1.02% 0.32% 1.75% 1.14%
2025/04/11 62.84% 13.34% 0.17% 1.64% 0.69% 1.14% 1.03% 0.49% 1.52% 1.33%
2025/04/12 34.44% 31.23% 0% 2.3% 0.77% 2.3% 1.91% 1.77% 4.76% 0.77%
2025/04/13 8.66% 32.31% 0% 4.59% 1.15% 4.2% 3.44% 1.17% 4.25% 3.82%
2025/04/14 65.88% 13.14% 0.21% 1.4% 0.31% 1.24% 0.78% 0.24% 1.73% 1.24%
2025/04/15 36.81% 31.7% 0% 2.56% 1.41% 2.96% 1.85% 0.34% 0% 2.71%
2025/04/16 41.47% 31.01% 0% 3.32% 2.35% 2.04% 1.33% 0.5% 0% 3.45%
2025/04/17 2.44% 45.78% 0.19% 4.59% 3.99% 2.97% 3.87% 1.65% 2.26% 3.59%
2025/04/18 21.93% 35.95% 0% 3.1% 2.13% 0.29% 2.33% 0.88% 3.57% 2.62%
2025/04/19 16.85% 38.84% 0% 2.37% 2.02% 0.5% 2.58% 1.14% 2.65% 3.03%
2025/04/20 43.22% 27.55% 0% 2.33% 1.68% 1.34% 2.21% 0.89% 2.56% 2.78%
2025/04/21 61.65% 17.15% 0% 1.77% 1.53% 0.72% 0.65% 0% 1.28% 1.01%
2025/04/22 61.79% 17.32% 0.06% 1.73% 1.73% 1.46% 1.23% 0.2% 1.19% 0%
2025/04/23 69.48% 14% 0.25% 1.66% 0.41% 1.34% 1.22% 0.36% 1.29% 0%
2025/04/24 62.58% 16.66% 0% 2.16% 1.39% 1.09% 1.84% 0.08% 0% 0%
2025/04/25 45.7% 21.77% 0% 2.58% 1.9% 0.94% 2.05% 0.37% 0% 0%
2025/04/26 59.76% 19.92% 0.11% 1.93% 1.07% 1.27% 1.95% 0.87% 1.24% 0%
2025/04/27 64.21% 15.9% 0.15% 2.03% 0.74% 1.39% 1.45% 0.35% 1.39% 0%
2025/04/28 36.21% 31.21% 0.68% 2.98% 1.23% 1.53% 1.81% 0.44% 1.36% 0%
2025/04/29 51% 12.34% 0% 1.51% 0.69% 0.38% 1% 14.04% 0% 0%
2025/04/30 61.62% 17.11% 8.14% 1.89% 1.69% 1.19% 0.93% 0.36% 0% 0%

Copyright © Adthena. All rights reserved.

April saw eBay.co.uk’s impression share fluctuate, peaking at 82.44% on the 5th. IXL.com experienced a steady presence, while TTS-Group.co.uk had minimal impact. By month’s end, eBay.co.uk led, maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Oxford Artificial Intelligence - 6-Week Online AI Programme https://info.oxford-onlineprogrammes.getsmarter.com › ai › programme

    Learn To Lead AI Implementation in 6 Weeks on the Oxford Artificial Intelligence Programme

  2. 2
    Imperial College London - Learn ML and AI in 25 Weeks https://execed-online.imperial.ac.uk › mlai › certification

    Take a deep dive into the exciting world of machine learning and artificial intelligence. Enrol now to solve business problems using ML and AI and upskill yourself for the future. 15-20 Hours per Week.

  3. 3
    Free Online Maths Games https://www.nationalnumeracy.org.uk

    Test Your Maths For Free — Free Sign Up. Test Yourself Today, Receive A Target & We'll Help You Get There. Start Now. Our Numeracy Challenge Is Designed To Improve Your...

  4. 4
    Find Expert Tutors from £5/Hr https://www.preply.com › math › --

    100% Money Back Guarantee — Improve your Math Grades with a Personal Tutor. Learn the Easy Way. Book your Lesson. 1-on-1...

  5. 5
    Fun, Free Maths Game https://www.teachyourmonster.org › numberskills

    Number Skills Games — 80 Levels Of Structured Practice In Addition, Subtraction, Counting, Number Bonds & More. Learn Maths With The Award Winning Teach Your Monster Team, Make Number Practice...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, GetSmarter and Imperial College London captivate with AI and ML programs, promising leadership and problem-solving skills. Meanwhile, National Numeracy, Preply, and Teach Your Monster engage learners with free and affordable math resources, emphasizing accessibility and personalized learning.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Education & Training

US Universities

US
Education & Training

US Online Universities/E-Learning

UK
Education & Training

UK Universities

UK
Education & Training

UK Online Universities/E-Learning