UK Energy, Utilities & Waste Electric - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – UK

Google AI Overview visibility for Energy, Utilities & Waste Electric UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.5841909225
55.4158090775
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 16%
Navigational 12%
Seasonal 0%
Local 1%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 33.21
octopus.energy 29.29
edfenergy.com 13.25
scottishpower.co.uk 4.97
uswitch.com 4.75
eonnext.com 2.38
uw.co.uk 1.45
moneysupermarket.com 1.33
hypervolt.co.uk 1.22
andersen-ev.com 1
others 7.15
  • britishgas.co.uk - 33.21%
  • octopus.energy - 29.29%
  • edfenergy.com - 13.25%
  • scottishpower.co.uk - 4.97%
  • uswitch.com - 4.75%
  • eonnext.com - 2.38%
  • uw.co.uk - 1.45%
  • moneysupermarket.com - 1.33%
  • hypervolt.co.uk - 1.22%
  • andersen-ev.com - 1%
  • others - 7.15%

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In the PPC landscape, British Gas leads with 33.21% click share, followed by Octopus Energy at 29.29%. EDF Energy captures 13.25%, while ‘others’ collectively hold 7.15%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk octopus.energy uswitch.com scottishpower.co.uk edfenergy.com eonnext.com uw.co.uk moneysupermarket.com hypervolt.co.uk andersen-ev.com
2026/09/01 31.54% 27.29% 3.46% 4.29% 12.07% 3.56% 0.4% 5.43% 1.48% 0.64%
2026/09/02 31.62% 23.49% 5.79% 5.21% 9.8% 4.21% 0.53% 4.64% 1.71% 1.11%
2026/09/03 25.48% 30.29% 6.97% 5.26% 9.11% 4.96% 0.51% 3.99% 1.44% 1.07%
2026/09/04 27.21% 25.84% 7.43% 4.51% 6.81% 5.22% 0.54% 4.3% 1.42% 2.18%
2026/09/05 22.04% 27.66% 10.63% 7.37% 6.46% 6.4% 0.57% 4.1% 1.27% 0.52%
2026/09/06 23.86% 28.44% 11.61% 6.97% 4.42% 5.63% 2.08% 2.82% 1.28% 0.27%
2026/09/07 19.1% 29.44% 11.5% 9.31% 5.8% 4.56% 2.25% 2.16% 1.35% 3.15%
2026/09/08 19.42% 26.34% 9.84% 9.67% 6.4% 5.64% 2.07% 3.92% 2.13% 2.91%
2026/09/09 23.6% 28.33% 7.79% 6.93% 7.37% 6.11% 1.77% 3.47% 1.71% 1.61%
2026/09/10 23.09% 28.96% 7.59% 6.15% 7.64% 6.07% 3.29% 3.64% 1.64% 1.16%
2026/09/11 28.03% 23.84% 5.51% 5.77% 9.08% 6.49% 1.25% 5.04% 2.06% 1.82%
2026/09/12 27.46% 29.65% 4.21% 5.71% 9.28% 4.87% 1.14% 4.97% 1.61% 0.9%
2026/09/13 29.33% 28.29% 3.33% 5.37% 9.74% 5.08% 0.96% 5.2% 1.84% 1.34%
2026/09/14 30.01% 26.16% 3.57% 5.18% 10.8% 5.6% 0.85% 4.88% 1.84% 1.64%
2026/09/15 23.82% 29.44% 7.57% 5.05% 9.78% 5.39% 2.15% 3.58% 2.14% 1.14%
2026/09/16 19.84% 30.89% 10.54% 3.85% 8.64% 4.62% 3.67% 2.3% 1.85% 1.83%
2026/09/17 20.96% 28.25% 14.36% 4.06% 8.34% 4.08% 2.77% 1.22% 2.35% 1.73%
2026/09/18 20.47% 27.52% 14.37% 3.43% 9.51% 3.87% 3.68% 1.8% 2.22% 1.7%
2026/09/19 20.2% 27.56% 14.52% 5.18% 9.46% 4.92% 2.96% 1.22% 2.15% 1.3%
2026/09/20 18.97% 28.17% 10.69% 7.11% 9.57% 5.22% 3.93% 1.28% 2.06% 1.14%
2026/09/21 21.25% 30.28% 9.02% 5.11% 7.7% 5.1% 4.15% 1.27% 1.59% 2.45%
2026/09/22 19.95% 28.46% 8.91% 6.58% 8.41% 5.45% 2.85% 1.54% 1.88% 1.79%
2026/09/23 20.77% 31.76% 9.24% 6.24% 6.36% 5.01% 2.29% 1.31% 1.64% 1.62%
2026/09/24 20.16% 26.03% 10.67% 8.26% 6.71% 4.28% 2.78% 1.13% 1.83% 1.74%
2026/09/25 20.35% 29.25% 10.65% 9.96% 6.18% 3.93% 3.04% 0.82% 1.41% 0.79%
2026/09/26 24.39% 27.49% 10.79% 8.05% 7.15% 4.25% 3.3% 0.79% 1.39% 0.77%
2026/09/27 24.74% 31.11% 10.81% 7.97% 6.81% 3.98% 1.63% 0.72% 1.33% 0.36%
2026/09/28 26.07% 29.3% 11.18% 7.26% 5.91% 3.16% 1.97% 0.7% 1.31% 1.01%
2026/09/29 23.84% 26.91% 13.43% 5.94% 7.81% 3.7% 1.7% 1.34% 1.4% 0.69%
2026/09/30 24.34% 21.25% 18.54% 6.28% 6.21% 3.34% 2.09% 2.05% 2% 1%
  • britishgas.co.uk
  • octopus.energy
  • uswitch.com
  • scottishpower.co.uk
  • edfenergy.com
  • eonnext.com
  • uw.co.uk
  • moneysupermarket.com
  • hypervolt.co.uk
  • andersen-ev.com

Copyright © Adthena. All rights reserved.

In September 2026, British Gas saw fluctuating PPC spend, peaking early and stabilizing mid-month. Octopus Energy maintained a strong presence, with consistent high spend. Uswitch’s spend surged late month, while Scottish Power and EDF Energy showed moderate fluctuations. E.ON Next and UW had minor variations, and Moneysupermarket’s spend declined. Hypervolt and Andersen EV had minimal impact.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 164
2026/09/02 171
2026/09/03 168
2026/09/04 174
2026/09/05 173
2026/09/06 182
2026/09/07 170
2026/09/08 169
2026/09/09 162
2026/09/10 164
2026/09/11 166
2026/09/12 153
2026/09/13 144
2026/09/14 148
2026/09/15 159
2026/09/16 156
2026/09/17 166
2026/09/18 165
2026/09/19 162
2026/09/20 169
2026/09/21 172
2026/09/22 164
2026/09/23 159
2026/09/24 166
2026/09/25 169
2026/09/26 162
2026/09/27 165
2026/09/28 165
2026/09/29 158
2026/09/30 152

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September saw fluctuating advertiser numbers, peaking at 182 on the 6th, then gradually declining to 152 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
octopus.energy 1.98%
uswitch.com 1.7%
uw.co.uk 1.16%
voldt.co.uk 0.21%
ecoflow.com 0.17%
scottishpower.co.uk -0.42%
eonnext.com -0.82%
edfenergy.com -0.99%
batterseapowerstation.co.uk -1.09%
moneysupermarket.com -1.3%

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Octopus.energy surged with a 1.98 increase, while moneysupermarket.com dropped by 1.3. Uswitch.com gained 1.7, contrasting batterseapowerstation.co.uk’s -1.09 decline.

Campaign Efficiency

UK Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date britishgas.co.uk octopus.energy uswitch.com edfenergy.com scottishpower.co.uk eonnext.com hypervolt.co.uk uw.co.uk andersen-ev.com moneysupermarket.com
2026/09/01 35.6% 25.9% 3.08% 10.61% 2.97% 4.15% 2.25% 0.29% 0.85% 3.06%
2026/09/02 36.23% 23.5% 4.14% 8.09% 3.82% 3.85% 2.48% 0.46% 1.39% 3.55%
2026/09/03 28.37% 29.35% 6.95% 7.64% 4.12% 5.5% 2.06% 0.73% 1.16% 2.28%
2026/09/04 27.79% 27.87% 7.45% 5.31% 3.09% 6.17% 1.95% 0.51% 2.57% 3.23%
2026/09/05 23.69% 26.72% 11.15% 5.42% 8.25% 6.44% 1.92% 0.6% 0.68% 2.62%
2026/09/06 24.84% 27.04% 13.84% 3.55% 5.84% 5.86% 1.67% 1.76% 0.6% 1.34%
2026/09/07 19.94% 26.87% 12.69% 4.93% 9.66% 4.72% 1.96% 2.71% 3.99% 1.35%
2026/09/08 20.26% 26.09% 9.27% 5.52% 9.2% 5.42% 3.57% 2.22% 3.95% 3.41%
2026/09/09 24.83% 25.33% 8.05% 6.11% 7.14% 7.64% 3.16% 2.22% 1.93% 3.18%
2026/09/10 24.73% 26.1% 7.36% 6.29% 5.71% 8.18% 3.24% 4.02% 1.52% 3%
2026/09/11 28.59% 22.1% 5.99% 7.63% 5.38% 6.07% 4.21% 1.95% 3.19% 4.8%
2026/09/12 30.31% 28.61% 5.15% 7.88% 3.94% 4.37% 3.18% 1.38% 1.23% 3.92%
2026/09/13 31.61% 25.45% 3.1% 8.37% 4.25% 5.21% 3.29% 0.93% 1.85% 4.31%
2026/09/14 31.94% 25.28% 3.3% 9.32% 5.18% 5.13% 2.97% 0.87% 1.91% 4.46%
2026/09/15 24.72% 27.6% 7.11% 8.33% 3.98% 6.11% 3.26% 2.97% 1.51% 3.92%
2026/09/16 21.46% 28.48% 9.54% 7.88% 4.29% 5.4% 2.2% 3.87% 2.52% 1.64%
2026/09/17 20.59% 29.02% 14.82% 7.12% 3.31% 4.84% 3.43% 2.63% 2.78% 0.88%
2026/09/18 20.5% 26.29% 12.41% 8.39% 3.95% 4.69% 3.2% 5.55% 2.71% 1.18%
2026/09/19 21.21% 27.15% 13.96% 8.08% 5.19% 5.27% 2.96% 3.87% 2.25% 1.13%
2026/09/20 19.31% 28.99% 9.33% 8.91% 6.42% 4.87% 2.91% 4.61% 1.85% 1.19%
2026/09/21 21.07% 29.53% 7.33% 6.93% 4.65% 5.93% 2.73% 5.57% 3.54% 0.93%
2026/09/22 21.18% 28.81% 6.51% 7.93% 6.27% 6.55% 2.54% 3.08% 2.75% 0.87%
2026/09/23 22.15% 30.91% 7.01% 6.21% 6.73% 5.53% 2.38% 2.58% 1.85% 1.68%
2026/09/24 20.91% 24.5% 7.77% 5.54% 10.13% 4.73% 2.43% 2.71% 2.89% 0.81%
2026/09/25 20.27% 29.71% 7.28% 5.56% 11.33% 5.14% 1.83% 3.2% 1.08% 0.75%
2026/09/26 25.94% 25.17% 8.83% 6.55% 10.59% 4.5% 2.05% 3.47% 1.06% 0.76%
2026/09/27 26.24% 28.71% 9.19% 5.66% 10.77% 4.53% 1.7% 1.57% 0.52% 0.41%
2026/09/28 28.4% 27.06% 10.03% 5.34% 7.58% 3.29% 1.75% 1.73% 1.37% 0.38%
2026/09/29 25.71% 26.05% 12.32% 7.01% 6.48% 4.01% 1.54% 1.39% 0.84% 0.74%
2026/09/30 26.5% 21.73% 17.84% 6.31% 5.75% 3.14% 2.35% 2.19% 1.2% 1.04%
  • britishgas.co.uk
  • octopus.energy
  • uswitch.com
  • edfenergy.com
  • scottishpower.co.uk
  • eonnext.com
  • hypervolt.co.uk
  • uw.co.uk
  • andersen-ev.com
  • moneysupermarket.com

Copyright © Adthena. All rights reserved.

In September 2026, British Gas started strong but saw fluctuations, ending at 26.5%. Octopus Energy maintained a steady presence, peaking mid-month. Uswitch.com surged late, closing at 17.84%. Scottish Power and EDF Energy showed varied trends, while others like Hypervolt and UW had minor roles.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric - Last month
  1. 1
    British Gas | Gas Boilers | Save On Your Energy Bill https://www.britishgas.co.uk

    Save on your energy bill with a new boiler. Trust the experts endorsed by Which? Spread the cost of your new boiler and relax with a Which? Trusted Trader...

  2. 2
    Hypervolt: UK's Highest Rated | UK's Highest-Rated EV Charger https://www.hypervolt.co.uk › ev-chargers › home-3-pro

    Experience Hypervolt: The highest rated EV charger on TrustPilot. Supports Leading UK Smart Tariffs: Octopus, OVO, EDF. UKs Highest Rated Charger. Voted Best EV Charger. Beauty & brains.

  3. 3
    Octopus energy - We've Got Exclusive Tariffs https://www.moneysupermarket.com

    You Could Be Overpaying On Your Yearly Energy Bills. Switch To A New Tariff & Save Money. You...

  4. 4
    Octopus Energy https://www.octopus.energy › energy

    Switch Energy Provider Today — Octopus Energy: The UK's most awarded energy supplier. Smart customers can claim Octoplus...

  5. 5
    Switch To Our Fixed Price Deal - Half Price Electricity* https://www.scottishpower.co.uk › energy-tariffs › deals

    New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, British Gas emphasizes trust and savings with their Which? endorsement. Hypervolt shines with top TrustPilot ratings, aligning with smart tariffs. MoneySuperMarket and Octopus Energy focus on cost-saving tariffs, while Scottish Power offers peace of mind with fixed pricing.

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