Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 44.5841909225 |
| 55.4158090775 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 44 |
| 56 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| britishgas.co.uk | 33.21 |
| octopus.energy | 29.29 |
| edfenergy.com | 13.25 |
| scottishpower.co.uk | 4.97 |
| uswitch.com | 4.75 |
| eonnext.com | 2.38 |
| uw.co.uk | 1.45 |
| moneysupermarket.com | 1.33 |
| hypervolt.co.uk | 1.22 |
| andersen-ev.com | 1 |
| others | 7.15 |
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In the PPC landscape, British Gas leads with 33.21% click share, followed by Octopus Energy at 29.29%. EDF Energy captures 13.25%, while ‘others’ collectively hold 7.15%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | britishgas.co.uk | octopus.energy | uswitch.com | scottishpower.co.uk | edfenergy.com | eonnext.com | uw.co.uk | moneysupermarket.com | hypervolt.co.uk | andersen-ev.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 31.54% | 27.29% | 3.46% | 4.29% | 12.07% | 3.56% | 0.4% | 5.43% | 1.48% | 0.64% |
| 2026/09/02 | 31.62% | 23.49% | 5.79% | 5.21% | 9.8% | 4.21% | 0.53% | 4.64% | 1.71% | 1.11% |
| 2026/09/03 | 25.48% | 30.29% | 6.97% | 5.26% | 9.11% | 4.96% | 0.51% | 3.99% | 1.44% | 1.07% |
| 2026/09/04 | 27.21% | 25.84% | 7.43% | 4.51% | 6.81% | 5.22% | 0.54% | 4.3% | 1.42% | 2.18% |
| 2026/09/05 | 22.04% | 27.66% | 10.63% | 7.37% | 6.46% | 6.4% | 0.57% | 4.1% | 1.27% | 0.52% |
| 2026/09/06 | 23.86% | 28.44% | 11.61% | 6.97% | 4.42% | 5.63% | 2.08% | 2.82% | 1.28% | 0.27% |
| 2026/09/07 | 19.1% | 29.44% | 11.5% | 9.31% | 5.8% | 4.56% | 2.25% | 2.16% | 1.35% | 3.15% |
| 2026/09/08 | 19.42% | 26.34% | 9.84% | 9.67% | 6.4% | 5.64% | 2.07% | 3.92% | 2.13% | 2.91% |
| 2026/09/09 | 23.6% | 28.33% | 7.79% | 6.93% | 7.37% | 6.11% | 1.77% | 3.47% | 1.71% | 1.61% |
| 2026/09/10 | 23.09% | 28.96% | 7.59% | 6.15% | 7.64% | 6.07% | 3.29% | 3.64% | 1.64% | 1.16% |
| 2026/09/11 | 28.03% | 23.84% | 5.51% | 5.77% | 9.08% | 6.49% | 1.25% | 5.04% | 2.06% | 1.82% |
| 2026/09/12 | 27.46% | 29.65% | 4.21% | 5.71% | 9.28% | 4.87% | 1.14% | 4.97% | 1.61% | 0.9% |
| 2026/09/13 | 29.33% | 28.29% | 3.33% | 5.37% | 9.74% | 5.08% | 0.96% | 5.2% | 1.84% | 1.34% |
| 2026/09/14 | 30.01% | 26.16% | 3.57% | 5.18% | 10.8% | 5.6% | 0.85% | 4.88% | 1.84% | 1.64% |
| 2026/09/15 | 23.82% | 29.44% | 7.57% | 5.05% | 9.78% | 5.39% | 2.15% | 3.58% | 2.14% | 1.14% |
| 2026/09/16 | 19.84% | 30.89% | 10.54% | 3.85% | 8.64% | 4.62% | 3.67% | 2.3% | 1.85% | 1.83% |
| 2026/09/17 | 20.96% | 28.25% | 14.36% | 4.06% | 8.34% | 4.08% | 2.77% | 1.22% | 2.35% | 1.73% |
| 2026/09/18 | 20.47% | 27.52% | 14.37% | 3.43% | 9.51% | 3.87% | 3.68% | 1.8% | 2.22% | 1.7% |
| 2026/09/19 | 20.2% | 27.56% | 14.52% | 5.18% | 9.46% | 4.92% | 2.96% | 1.22% | 2.15% | 1.3% |
| 2026/09/20 | 18.97% | 28.17% | 10.69% | 7.11% | 9.57% | 5.22% | 3.93% | 1.28% | 2.06% | 1.14% |
| 2026/09/21 | 21.25% | 30.28% | 9.02% | 5.11% | 7.7% | 5.1% | 4.15% | 1.27% | 1.59% | 2.45% |
| 2026/09/22 | 19.95% | 28.46% | 8.91% | 6.58% | 8.41% | 5.45% | 2.85% | 1.54% | 1.88% | 1.79% |
| 2026/09/23 | 20.77% | 31.76% | 9.24% | 6.24% | 6.36% | 5.01% | 2.29% | 1.31% | 1.64% | 1.62% |
| 2026/09/24 | 20.16% | 26.03% | 10.67% | 8.26% | 6.71% | 4.28% | 2.78% | 1.13% | 1.83% | 1.74% |
| 2026/09/25 | 20.35% | 29.25% | 10.65% | 9.96% | 6.18% | 3.93% | 3.04% | 0.82% | 1.41% | 0.79% |
| 2026/09/26 | 24.39% | 27.49% | 10.79% | 8.05% | 7.15% | 4.25% | 3.3% | 0.79% | 1.39% | 0.77% |
| 2026/09/27 | 24.74% | 31.11% | 10.81% | 7.97% | 6.81% | 3.98% | 1.63% | 0.72% | 1.33% | 0.36% |
| 2026/09/28 | 26.07% | 29.3% | 11.18% | 7.26% | 5.91% | 3.16% | 1.97% | 0.7% | 1.31% | 1.01% |
| 2026/09/29 | 23.84% | 26.91% | 13.43% | 5.94% | 7.81% | 3.7% | 1.7% | 1.34% | 1.4% | 0.69% |
| 2026/09/30 | 24.34% | 21.25% | 18.54% | 6.28% | 6.21% | 3.34% | 2.09% | 2.05% | 2% | 1% |
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In September 2026, British Gas saw fluctuating PPC spend, peaking early and stabilizing mid-month. Octopus Energy maintained a strong presence, with consistent high spend. Uswitch’s spend surged late month, while Scottish Power and EDF Energy showed moderate fluctuations. E.ON Next and UW had minor variations, and Moneysupermarket’s spend declined. Hypervolt and Andersen EV had minimal impact.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 164 |
| 2026/09/02 | 171 |
| 2026/09/03 | 168 |
| 2026/09/04 | 174 |
| 2026/09/05 | 173 |
| 2026/09/06 | 182 |
| 2026/09/07 | 170 |
| 2026/09/08 | 169 |
| 2026/09/09 | 162 |
| 2026/09/10 | 164 |
| 2026/09/11 | 166 |
| 2026/09/12 | 153 |
| 2026/09/13 | 144 |
| 2026/09/14 | 148 |
| 2026/09/15 | 159 |
| 2026/09/16 | 156 |
| 2026/09/17 | 166 |
| 2026/09/18 | 165 |
| 2026/09/19 | 162 |
| 2026/09/20 | 169 |
| 2026/09/21 | 172 |
| 2026/09/22 | 164 |
| 2026/09/23 | 159 |
| 2026/09/24 | 166 |
| 2026/09/25 | 169 |
| 2026/09/26 | 162 |
| 2026/09/27 | 165 |
| 2026/09/28 | 165 |
| 2026/09/29 | 158 |
| 2026/09/30 | 152 |
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September saw fluctuating advertiser numbers, peaking at 182 on the 6th, then gradually declining to 152 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Octopus.energy surged with a 1.98 increase, while moneysupermarket.com dropped by 1.3. Uswitch.com gained 1.7, contrasting batterseapowerstation.co.uk’s -1.09 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | britishgas.co.uk | octopus.energy | uswitch.com | edfenergy.com | scottishpower.co.uk | eonnext.com | hypervolt.co.uk | uw.co.uk | andersen-ev.com | moneysupermarket.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 35.6% | 25.9% | 3.08% | 10.61% | 2.97% | 4.15% | 2.25% | 0.29% | 0.85% | 3.06% |
| 2026/09/02 | 36.23% | 23.5% | 4.14% | 8.09% | 3.82% | 3.85% | 2.48% | 0.46% | 1.39% | 3.55% |
| 2026/09/03 | 28.37% | 29.35% | 6.95% | 7.64% | 4.12% | 5.5% | 2.06% | 0.73% | 1.16% | 2.28% |
| 2026/09/04 | 27.79% | 27.87% | 7.45% | 5.31% | 3.09% | 6.17% | 1.95% | 0.51% | 2.57% | 3.23% |
| 2026/09/05 | 23.69% | 26.72% | 11.15% | 5.42% | 8.25% | 6.44% | 1.92% | 0.6% | 0.68% | 2.62% |
| 2026/09/06 | 24.84% | 27.04% | 13.84% | 3.55% | 5.84% | 5.86% | 1.67% | 1.76% | 0.6% | 1.34% |
| 2026/09/07 | 19.94% | 26.87% | 12.69% | 4.93% | 9.66% | 4.72% | 1.96% | 2.71% | 3.99% | 1.35% |
| 2026/09/08 | 20.26% | 26.09% | 9.27% | 5.52% | 9.2% | 5.42% | 3.57% | 2.22% | 3.95% | 3.41% |
| 2026/09/09 | 24.83% | 25.33% | 8.05% | 6.11% | 7.14% | 7.64% | 3.16% | 2.22% | 1.93% | 3.18% |
| 2026/09/10 | 24.73% | 26.1% | 7.36% | 6.29% | 5.71% | 8.18% | 3.24% | 4.02% | 1.52% | 3% |
| 2026/09/11 | 28.59% | 22.1% | 5.99% | 7.63% | 5.38% | 6.07% | 4.21% | 1.95% | 3.19% | 4.8% |
| 2026/09/12 | 30.31% | 28.61% | 5.15% | 7.88% | 3.94% | 4.37% | 3.18% | 1.38% | 1.23% | 3.92% |
| 2026/09/13 | 31.61% | 25.45% | 3.1% | 8.37% | 4.25% | 5.21% | 3.29% | 0.93% | 1.85% | 4.31% |
| 2026/09/14 | 31.94% | 25.28% | 3.3% | 9.32% | 5.18% | 5.13% | 2.97% | 0.87% | 1.91% | 4.46% |
| 2026/09/15 | 24.72% | 27.6% | 7.11% | 8.33% | 3.98% | 6.11% | 3.26% | 2.97% | 1.51% | 3.92% |
| 2026/09/16 | 21.46% | 28.48% | 9.54% | 7.88% | 4.29% | 5.4% | 2.2% | 3.87% | 2.52% | 1.64% |
| 2026/09/17 | 20.59% | 29.02% | 14.82% | 7.12% | 3.31% | 4.84% | 3.43% | 2.63% | 2.78% | 0.88% |
| 2026/09/18 | 20.5% | 26.29% | 12.41% | 8.39% | 3.95% | 4.69% | 3.2% | 5.55% | 2.71% | 1.18% |
| 2026/09/19 | 21.21% | 27.15% | 13.96% | 8.08% | 5.19% | 5.27% | 2.96% | 3.87% | 2.25% | 1.13% |
| 2026/09/20 | 19.31% | 28.99% | 9.33% | 8.91% | 6.42% | 4.87% | 2.91% | 4.61% | 1.85% | 1.19% |
| 2026/09/21 | 21.07% | 29.53% | 7.33% | 6.93% | 4.65% | 5.93% | 2.73% | 5.57% | 3.54% | 0.93% |
| 2026/09/22 | 21.18% | 28.81% | 6.51% | 7.93% | 6.27% | 6.55% | 2.54% | 3.08% | 2.75% | 0.87% |
| 2026/09/23 | 22.15% | 30.91% | 7.01% | 6.21% | 6.73% | 5.53% | 2.38% | 2.58% | 1.85% | 1.68% |
| 2026/09/24 | 20.91% | 24.5% | 7.77% | 5.54% | 10.13% | 4.73% | 2.43% | 2.71% | 2.89% | 0.81% |
| 2026/09/25 | 20.27% | 29.71% | 7.28% | 5.56% | 11.33% | 5.14% | 1.83% | 3.2% | 1.08% | 0.75% |
| 2026/09/26 | 25.94% | 25.17% | 8.83% | 6.55% | 10.59% | 4.5% | 2.05% | 3.47% | 1.06% | 0.76% |
| 2026/09/27 | 26.24% | 28.71% | 9.19% | 5.66% | 10.77% | 4.53% | 1.7% | 1.57% | 0.52% | 0.41% |
| 2026/09/28 | 28.4% | 27.06% | 10.03% | 5.34% | 7.58% | 3.29% | 1.75% | 1.73% | 1.37% | 0.38% |
| 2026/09/29 | 25.71% | 26.05% | 12.32% | 7.01% | 6.48% | 4.01% | 1.54% | 1.39% | 0.84% | 0.74% |
| 2026/09/30 | 26.5% | 21.73% | 17.84% | 6.31% | 5.75% | 3.14% | 2.35% | 2.19% | 1.2% | 1.04% |
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In September 2026, British Gas started strong but saw fluctuations, ending at 26.5%. Octopus Energy maintained a steady presence, peaking mid-month. Uswitch.com surged late, closing at 17.84%. Scottish Power and EDF Energy showed varied trends, while others like Hypervolt and UW had minor roles.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Save on your energy bill with a new boiler. Trust the experts endorsed by Which? Spread the cost of your new boiler and relax with a Which? Trusted Trader...
Experience Hypervolt: The highest rated EV charger on TrustPilot. Supports Leading UK Smart Tariffs: Octopus, OVO, EDF. UKs Highest Rated Charger. Voted Best EV Charger. Beauty & brains.
You Could Be Overpaying On Your Yearly Energy Bills. Switch To A New Tariff & Save Money. You...
Switch Energy Provider Today — Octopus Energy: The UK's most awarded energy supplier. Smart customers can claim Octoplus...
New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today.
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In the competitive landscape of energy and utilities, British Gas emphasizes trust and savings with their Which? endorsement. Hypervolt shines with top TrustPilot ratings, aligning with smart tariffs. MoneySuperMarket and Octopus Energy focus on cost-saving tariffs, while Scottish Power offers peace of mind with fixed pricing.
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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste Electric September 2026 Report
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