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UK Energy, Utilities & Waste Electric - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – UK

Google AI Overview visibility for Energy, Utilities & Waste Electric UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.9662600987
72.0337399013
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 24%
Transactional 19%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 48.36
octopus.energy 19.26
edfenergy.com 13.3
scottishpower.co.uk 7.41
eonnext.com 4.21
uswitch.com 2.14
utilita.co.uk 0.99
moneysupermarket.com 0.64
scottishpower-businesssales.co.uk 0.24
hypervolt.co.uk 0.24
others 3.21
  • britishgas.co.uk - 48.36%
  • octopus.energy - 19.26%
  • edfenergy.com - 13.3%
  • scottishpower.co.uk - 7.41%
  • eonnext.com - 4.21%
  • uswitch.com - 2.14%
  • utilita.co.uk - 0.99%
  • moneysupermarket.com - 0.64%
  • scottishpower-businesssales.co.uk - 0.24%
  • hypervolt.co.uk - 0.24%
  • others - 3.21%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, British Gas dominates with a 48.36% click share. Octopus Energy follows at 19.26%, while EDF Energy captures 13.3%. Scottish Power holds 7.41%, with E.ON Next at 4.21%. The remaining 7.58% is shared among others, including Uswitch, Utilita, and more.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk octopus.energy scottishpower.co.uk eonnext.com edfenergy.com uswitch.com loveenergysavings.com utilita.co.uk switchwhiz.co.uk moneysupermarket.com
2026/03/01 28.43% 23.29% 8.03% 14.8% 7.67% 5.34% 1.41% 1.29% 0.58% 1.59%
2026/03/02 28.14% 22.12% 9.89% 10.27% 8.78% 7.04% 0.59% 1.14% 0.39% 1.4%
2026/03/03 28.77% 22.88% 12.62% 6.54% 6.08% 8.29% 0.44% 1.11% 0.36% 2.04%
2026/03/04 28.5% 19.71% 13.5% 8.6% 3.82% 9.29% 0.52% 0.59% 0.59% 2.5%
2026/03/05 30.22% 21.54% 12.59% 9.82% 4.09% 8.34% 0.46% 0.53% 0.58% 1.95%
2026/03/06 29.36% 19.52% 12.12% 10.91% 5.31% 7.94% 0.56% 0.62% 0.49% 3.33%
2026/03/07 27.15% 25.1% 10.11% 14.46% 6.11% 6.6% 0.85% 0.64% 0.66% 2.79%
2026/03/08 24.23% 25.7% 9.5% 17.28% 6.85% 6.11% 0.9% 0.57% 0.82% 2.3%
2026/03/09 28.65% 19.98% 11.19% 11.57% 6.79% 7.63% 0.39% 0.78% 0.38% 2.85%
2026/03/10 28.24% 23.76% 10.23% 12.45% 8.42% 6.28% 0.27% 0.82% 0.3% 1.76%
2026/03/11 27.81% 20.99% 13.48% 13.58% 8.52% 5.02% 0.56% 0.11% 0.46% 1.7%
2026/03/12 31.8% 20.42% 13.04% 10.5% 7.81% 5.25% 0.7% 0.43% 0.53% 1.3%
2026/03/13 30.54% 21.83% 12.69% 11.01% 7.69% 4.17% 1.05% 0.76% 0.79% 1.31%
2026/03/14 30.71% 21.61% 13.45% 13.84% 7.42% 3.32% 1.14% 1.09% 1.3% 1.17%
2026/03/15 31.02% 21.35% 12.84% 12.65% 7.9% 2.99% 1.06% 1.22% 1.53% 1.57%
2026/03/16 30.78% 19.03% 11.19% 11.75% 8.77% 5.71% 0.58% 0.75% 0.82% 1.68%
2026/03/17 30.83% 19.87% 12% 10.82% 8.03% 5.03% 0.67% 0.44% 0.78% 1.74%
2026/03/18 31.96% 20.25% 9.36% 11.39% 8.13% 5.18% 0.68% 0.6% 1.08% 1.59%
2026/03/19 27.88% 19.85% 11.95% 12.74% 8.19% 6.17% 1.15% 1.63% 1.03% 0.75%
2026/03/20 30.41% 21.41% 12.71% 11.31% 7.6% 5.81% 1.2% 1.2% 1.24% 0.11%
2026/03/21 31.69% 23.2% 12.63% 12.78% 7.11% 4.56% 1.46% 0.59% 1.49% 0.04%
2026/03/22 29.35% 20.2% 14.32% 14.1% 7.64% 4.15% 1.28% 2.05% 1.67% 0.07%
2026/03/23 26.66% 19.86% 15.87% 11.78% 8.68% 5.88% 0.82% 1.04% 1.15% 0.15%
2026/03/24 30.79% 19.85% 11.99% 10.81% 8.02% 5.02% 0.67% 0.44% 0.78% 1.74%
2026/03/25 28.24% 17.05% 14.87% 13.35% 8.65% 4.48% 1.69% 0.57% 1.25% 0.15%
2026/03/26 32.67% 16.23% 14.12% 13.7% 6.02% 4.38% 1.41% 0.96% 1.49% 0.11%
2026/03/27 30.79% 16.21% 12.48% 14.96% 7.48% 5.06% 2.26% 1.04% 1.29% 0.07%
2026/03/28 34.45% 14.86% 12.71% 16.55% 6.13% 3.36% 2.62% 2.56% 1.91% 0.19%
2026/03/29 28.64% 17.62% 13.76% 17.99% 7.53% 3.93% 2.09% 2.23% 2.08% 0.02%
2026/03/30 32.06% 17.96% 14.77% 12.19% 5.81% 6% 2.08% 0.92% 0.94% 0.05%
2026/03/31 27.01% 19.55% 16.76% 12.66% 7.24% 5.81% 1.89% 1.15% 1.12% 0.02%
  • britishgas.co.uk
  • octopus.energy
  • scottishpower.co.uk
  • eonnext.com
  • edfenergy.com
  • uswitch.com
  • loveenergysavings.com
  • utilita.co.uk
  • switchwhiz.co.uk
  • moneysupermarket.com

Copyright © Adthena. All rights reserved.

In March 2026, British Gas led PPC spend, peaking at 34.45% on March 28. Octopus Energy’s share declined, ending at 19.55%. Scottish Power and E.ON Next showed steady growth, while EDF Energy fluctuated. Uswitch and Love Energy Savings saw minor increases.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 171
2026/03/02 180
2026/03/03 185
2026/03/04 183
2026/03/05 182
2026/03/06 187
2026/03/07 166
2026/03/08 176
2026/03/09 180
2026/03/10 163
2026/03/11 178
2026/03/12 164
2026/03/13 155
2026/03/14 147
2026/03/15 162
2026/03/16 162
2026/03/17 171
2026/03/18 169
2026/03/19 164
2026/03/20 163
2026/03/21 154
2026/03/22 158
2026/03/23 170
2026/03/24 171
2026/03/25 156
2026/03/26 153
2026/03/27 158
2026/03/28 156
2026/03/29 157
2026/03/30 153
2026/03/31 149

Copyright © Adthena. All rights reserved.

March began with 171 advertisers, peaking at 187 by the 6th. A decline followed, ending the month at 149.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 1.47%
scottishpower.co.uk 0.26%
loveenergysavings.com 0.12%
utilita.co.uk 0.11%
switchwhiz.co.uk 0.09%
scottishpower-businesssales.co.uk -0.1%
hypervolt.co.uk -0.1%
edfenergy.com -0.29%
uswitch.com -0.61%
moneysupermarket.com -0.86%

Copyright © Adthena. All rights reserved.

Britishgas.co.uk surged with a 1.47 increase, while moneysupermarket.com dropped by 0.86. Scottishpower.co.uk gained 0.26, contrasting with edfenergy.com’s 0.29 decline.

Campaign Efficiency

UK Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk octopus.energy scottishpower.co.uk edfenergy.com eonnext.com uswitch.com loveenergysavings.com utilita.co.uk moneysupermarket.com scottishpower-businesssales.co.uk
2026/03/01 30.38% 32.38% 6.23% 8.47% 11.57% 3.11% 0.37% 0.75% 0.71% 0.42%
2026/03/02 32.21% 28.14% 7.67% 11.09% 7.86% 3.23% 0.12% 0.72% 0.71% 0.74%
2026/03/03 32.24% 28.02% 9.73% 6.62% 5.33% 4.23% 0.12% 0.7% 1.02% 1.04%
2026/03/04 32.67% 25.46% 12.78% 4.63% 5.89% 4.9% 0.15% 0.38% 1.28% 1.14%
2026/03/05 35.32% 25.91% 10.35% 5.04% 7.81% 5.03% 0.09% 0.33% 1.02% 0.71%
2026/03/06 31.81% 24.75% 10.25% 6.7% 9.43% 6% 0.18% 0.36% 1.68% 0.02%
2026/03/07 29.89% 29.84% 6.96% 8% 15.23% 3.96% 0.24% 0.39% 1.38% 0.01%
2026/03/08 26.95% 29.09% 7.43% 8.1% 18.17% 3.5% 0.29% 0.33% 1.14% 0.01%
2026/03/09 34.23% 24.92% 7.47% 6.96% 11.83% 3.9% 0.17% 0.51% 1.55% 0.01%
2026/03/10 31.5% 28.97% 8.15% 9.83% 11.45% 2.9% 0.21% 0.49% 0.85% 0.07%
2026/03/11 29.24% 22.11% 11.66% 11.7% 15.32% 2.72% 0.36% 0.06% 0.73% 0.07%
2026/03/12 35.05% 23.24% 10.52% 9.71% 9.13% 2.6% 0.53% 0.26% 0.62% 0.57%
2026/03/13 31.41% 25.98% 10.8% 9.3% 11.11% 1.69% 0.9% 0.46% 0.6% 1.65%
2026/03/14 30.53% 27.37% 10.77% 8.39% 13.3% 2.1% 0.68% 0.62% 0.55% 1.33%
2026/03/15 31.25% 25.78% 11.35% 10.12% 10.73% 1.44% 0.53% 0.73% 1.31% 1.69%
2026/03/16 33.75% 20.97% 8.56% 11.45% 11.08% 3.22% 0.38% 0.45% 0.81% 2.43%
2026/03/17 34.03% 22.68% 9.55% 9.23% 9.17% 2.44% 0.51% 0.27% 0.8% 1.84%
2026/03/18 35.15% 24.41% 6.72% 9.5% 9.03% 2.37% 0.93% 0.44% 0.81% 2.68%
2026/03/19 28.21% 23.03% 8.58% 11.45% 12.66% 3.35% 0.48% 1.32% 1.1% 1.91%
2026/03/20 30.84% 27.63% 9.75% 10.81% 9.16% 3.01% 0.66% 0.9% 0.02% 0.85%
2026/03/21 31.47% 29.21% 9.98% 8.04% 11.93% 3.3% 0.34% 1.08% 0.01% 0.01%
2026/03/22 28.94% 27.76% 9.86% 9.23% 13.87% 2.11% 0.37% 2.35% 0.02% 0.01%
2026/03/23 25.5% 25.79% 12.64% 12.37% 11.46% 3.2% 0.44% 0.69% 0.02% 0.01%
2026/03/24 34.03% 22.68% 9.55% 9.23% 9.17% 2.44% 0.51% 0.27% 0.8% 1.84%
2026/03/25 30.77% 24.87% 10.86% 12.06% 10.66% 1.84% 0.99% 0.55% 0.02% 0.01%
2026/03/26 35.11% 22.39% 10.55% 7.45% 11.93% 1.89% 1.2% 0.76% 0.01% 0%
2026/03/27 31.36% 21.07% 8.74% 11.93% 12.66% 3.06% 1.62% 0.75% 0.01% 0%
2026/03/28 36.86% 21.1% 8.64% 7.69% 14.88% 1.89% 0.84% 2.6% 0.01% 0%
2026/03/29 28.35% 24.44% 9.32% 10.79% 17.81% 2.7% 0.58% 1.73% 0% 0%
2026/03/30 34.77% 24.89% 10.33% 7.76% 10.52% 3.82% 1.12% 0.62% 0% 0%
2026/03/31 28.8% 27.29% 12.31% 11.17% 10% 2.71% 1.12% 0.94% 0% 0%
  • britishgas.co.uk
  • octopus.energy
  • scottishpower.co.uk
  • edfenergy.com
  • eonnext.com
  • uswitch.com
  • loveenergysavings.com
  • utilita.co.uk
  • moneysupermarket.com
  • scottishpower-businesssales.co.uk

Copyright © Adthena. All rights reserved.

British Gas led March with fluctuating impressions, peaking mid-month. Octopus Energy saw a decline, while Scottish Power and EDF Energy showed steady growth. E.ON Next surged late March, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric - Last month
  1. 1
    Gas and electricity, boilers and energy efficiency - British Gas https://www.britishgas.co.uk

    Beat future price rises by locking in a fixed tariff with us. Now you can chill until 2026. Save vs The Summer Price Cap. Plus get Half Price Electricity...

  2. 2
    Gas & Electricity Quote | Get Your Free Energy Quote https://www.edfenergy.com › gas-electricity › energy-offers

    Compare our tariffs and switch online in minutes - we handle everything. Secure a fixed rate today...

  3. 3
    Get A Quote In Seconds | Save £100 Vs April Price Cap* https://www.eonnext.com

    Switch to Next Pledge & save £100 vs the price cap*. T&Cs & exit fees apply. Our Next Pledge Tariff guarantees cheaper prices than the price cap.

  4. 4
    Switch to Octopus Energy https://www.octopus.energy

    Voted Best Value for Money — Smart meter customers can claim Octoplus rewards worth over £200. Subject to eligibility. Switch to...

  5. 5
    100% Green Electricity Tariff - Half Price Electricity* https://www.scottishpower.co.uk

    New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive energy sector, British Gas entices with fixed tariffs and half-price electricity, while EDF Energy simplifies switching with quick online quotes. E.ON Next promises savings against price caps, Octopus Energy offers rewards for smart meter users, and Scottish Power promotes peace of mind with green tariffs.

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