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UK Energy, Utilities & Waste Electric - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – UK

Google AI Overview visibility for Energy, Utilities & Waste Electric UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.8534656924
67.1465343076
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 18%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 39.54
octopus.energy 26.35
edfenergy.com 11.25
uswitch.com 4.66
scottishpower.co.uk 4.58
eonnext.com 3.27
voldt.co.uk 0.81
cord-ev.com 0.58
moneysupermarket.com 0.58
greenflux.com 0.56
others 7.82
  • britishgas.co.uk - 39.54%
  • octopus.energy - 26.35%
  • edfenergy.com - 11.25%
  • uswitch.com - 4.66%
  • scottishpower.co.uk - 4.58%
  • eonnext.com - 3.27%
  • voldt.co.uk - 0.81%
  • cord-ev.com - 0.58%
  • moneysupermarket.com - 0.58%
  • greenflux.com - 0.56%
  • others - 7.82%

Copyright © Adthena. All rights reserved.

In the PPC landscape, British Gas dominates with 39.54% click share, followed by Octopus Energy at 26.35%. EDF Energy holds 11.25%, while ‘others’ collectively capture 7.82%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk octopus.energy uswitch.com scottishpower.co.uk edfenergy.com eonnext.com moneysupermarket.com loveenergysavings.com scottishpower-businesssales.co.uk voldt.co.uk
2026/06/01 26.1% 25.67% 12.31% 6.8% 6.33% 6.4% 1.19% 0.59% 1.28% 1.47%
2026/06/02 28.61% 25.61% 9.53% 5.5% 7.65% 7.2% 1.27% 0.35% 1.03% 1.36%
2026/06/03 24.59% 24.45% 9.5% 9.54% 10.11% 4.16% 1.48% 1.1% 1.73% 0.71%
2026/06/04 28.36% 23.91% 7.11% 4.08% 8.66% 6.69% 2.34% 0.82% 1.83% 1.37%
2026/06/05 25.9% 24.81% 6.65% 5.22% 7.74% 7.97% 1.8% 1.19% 2.03% 1.31%
2026/06/06 27.44% 26.01% 6.22% 5.39% 8.99% 6.99% 1.78% 0.87% 2.53% 0.69%
2026/06/07 26.92% 26.16% 5.74% 5.51% 7.72% 7.28% 1.94% 0.06% 3.13% 0.87%
2026/06/08 26.76% 28.43% 7.68% 6.02% 7.91% 6.37% 0.66% 1.55% 1.57% 1%
2026/06/09 24.86% 28.56% 7.55% 5.42% 9.24% 6.03% 0.98% 1.02% 1.41% 1.41%
2026/06/10 23.85% 25.87% 7.63% 6.06% 8.37% 7.06% 1.14% 1.51% 1.35% 1.53%
2026/06/11 21.21% 27.17% 8.15% 6.52% 7.46% 5.67% 0.79% 1.75% 0.96% 1.45%
2026/06/12 22.76% 25.47% 9.18% 8.91% 7.43% 6.12% 1.35% 1.67% 1.56% 1.14%
2026/06/13 19.78% 27.09% 10.91% 7.98% 8.11% 7.74% 2.04% 0.97% 1.5% 1.3%
2026/06/14 25.94% 27.41% 11.38% 5.78% 6.09% 7.92% 2.53% 0.08% 1.54% 1.29%
2026/06/15 25.73% 27.24% 9.24% 4.68% 5.98% 6.35% 1.36% 2.35% 1.13% 1.91%
2026/06/16 20.83% 25.93% 10.36% 5.57% 5.79% 6.89% 1.01% 2.35% 1.11% 2.56%
2026/06/17 20.63% 29.69% 9.53% 8.28% 5.89% 6.59% 1% 1.9% 0.75% 1.84%
2026/06/18 23.38% 28.92% 7.85% 5.63% 5.16% 7.59% 0.61% 1.93% 0.88% 2.13%
2026/06/19 25.77% 21.74% 10.38% 4.28% 7.66% 7.62% 0.67% 2.02% 0.87% 2.36%
2026/06/20 26.64% 27.71% 9.91% 5.54% 8.27% 9.62% 0.76% 0.91% 1.39% 0.23%
2026/06/21 26.52% 29.48% 9.6% 4.53% 8.79% 10.02% 0.85% 0.21% 1.06% 0.23%
2026/06/22 30.16% 23.59% 10.63% 6.09% 8.82% 8.82% 0.63% 2.05% 0.63% 0.11%
2026/06/23 26.83% 25.18% 12.49% 7.7% 7.94% 8.56% 1% 1.88% 0.37% 0.26%
2026/06/24 26.43% 23.66% 11.16% 7.31% 9.22% 8.9% 1.16% 1.69% 0.58% 0%
2026/06/25 30.77% 23.37% 10.79% 7.02% 8.31% 8.14% 1.18% 1.53% 0.66% 0.07%
2026/06/26 34.09% 22.39% 10.84% 7.22% 7.07% 7.04% 1.59% 1.31% 0.4% 0.18%
2026/06/27 29.78% 23.46% 10.43% 9.22% 7.39% 8.93% 1.6% 0.8% 1% 0.07%
2026/06/28 33.67% 19.29% 10.06% 10.86% 6.29% 8.96% 1.87% 0.17% 0.92% 0.05%
2026/06/29 31.11% 25.93% 10.65% 9.61% 6.74% 5.68% 1.4% 1.62% 0.62% 0.09%
2026/06/30 27.83% 21.95% 17.5% 9.87% 7.79% 4.87% 1.33% 1.15% 0.61% 0.04%
  • britishgas.co.uk
  • octopus.energy
  • uswitch.com
  • scottishpower.co.uk
  • edfenergy.com
  • eonnext.com
  • moneysupermarket.com
  • loveenergysavings.com
  • scottishpower-businesssales.co.uk
  • voldt.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, British Gas led PPC spend, peaking at 34.09% on June 26. Octopus Energy fluctuated, ending at 21.95%. Uswitch surged to 17.5% on June 30. Scottish Power and EDF Energy showed moderate activity, while Voldt’s presence dwindled.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 235
2026/06/02 221
2026/06/03 243
2026/06/04 239
2026/06/05 237
2026/06/06 224
2026/06/07 224
2026/06/08 232
2026/06/09 216
2026/06/10 220
2026/06/11 221
2026/06/12 213
2026/06/13 213
2026/06/14 208
2026/06/15 206
2026/06/16 213
2026/06/17 207
2026/06/18 202
2026/06/19 200
2026/06/20 180
2026/06/21 175
2026/06/22 173
2026/06/23 176
2026/06/24 170
2026/06/25 164
2026/06/26 168
2026/06/27 159
2026/06/28 156
2026/06/29 163
2026/06/30 162

Copyright © Adthena. All rights reserved.

June began with 235 advertisers, peaking at 243 on June 3rd. A steady decline followed, ending at 162 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 4.5%
uswitch.com 1.32%
scottishpower.co.uk 0.8%
batterseapowerstation.co.uk 0.16%
eonnext.com 0.12%
ecowizard.co.uk -0.36%
electricpoint.com -0.37%
cord-ev.com -0.44%
voldt.co.uk -0.56%
octopus.energy -1.85%

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British Gas surged with a 4.50% click share increase, while Octopus Energy dropped by 1.85%. Uswitch and Scottish Power also gained, whereas Voldt and Cord-EV saw declines.

Campaign Efficiency

UK Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk octopus.energy uswitch.com scottishpower.co.uk edfenergy.com eonnext.com greenflux.com moneysupermarket.com voldt.co.uk cord-ev.com
2026/06/01 30.24% 22.95% 10.92% 5.6% 5.73% 6.6% 0.47% 0.9% 2.42% 1.25%
2026/06/02 30.93% 23.2% 9.05% 3.8% 7.98% 7.93% 0.66% 1.22% 1.95% 0.58%
2026/06/03 27.08% 21.49% 7.96% 9.7% 10.24% 3.91% 1.38% 2.33% 1.27% 1.13%
2026/06/04 31.78% 22.03% 5.14% 2.86% 8.65% 6.8% 0.87% 1.17% 2.19% 1.43%
2026/06/05 28.26% 22.08% 5.11% 4.43% 7.13% 8.99% 0.8% 0.85% 2.26% 1.42%
2026/06/06 28.85% 27.07% 4.22% 5.16% 9.35% 7.56% 0.68% 0.29% 1.81% 0.97%
2026/06/07 30.13% 27.17% 3.57% 4.47% 6.81% 7.47% 0.87% 0.99% 1.28% 1.19%
2026/06/08 28.62% 28.75% 5.11% 4.73% 8.08% 5.86% 2.14% 0.48% 1.24% 0.77%
2026/06/09 25.15% 28.53% 5.3% 4.51% 9.87% 5.37% 1.69% 0.5% 2.15% 0.83%
2026/06/10 22.67% 24.15% 6.95% 5.98% 8.51% 7.36% 1.8% 0.88% 2.38% 1.6%
2026/06/11 20.1% 25.64% 5.37% 5.59% 8% 5.72% 1.74% 0.83% 2.46% 1.79%
2026/06/12 23.87% 24.86% 7.62% 7.75% 6.21% 6.33% 2.03% 1.16% 2.43% 1.22%
2026/06/13 21.26% 27.32% 9.41% 7.01% 6.42% 8.05% 1.02% 1.52% 2.04% 1.87%
2026/06/14 26.11% 28.38% 10.5% 4.97% 5.12% 7.22% 0.85% 2.87% 1.69% 1.17%
2026/06/15 26.54% 27.42% 6.54% 2.97% 5.01% 5.3% 0.23% 1.35% 2.97% 1.18%
2026/06/16 21.12% 25.63% 7.73% 5.04% 4.34% 6.06% 0.03% 0.74% 3.56% 2.41%
2026/06/17 20.41% 27.88% 9.2% 9.19% 4.53% 7.08% 0.56% 0.72% 2.57% 1.96%
2026/06/18 20.46% 29.09% 7.98% 5.24% 4.27% 8.69% 0.53% 0.53% 3.34% 1.9%
2026/06/19 24.17% 21.1% 9.99% 3.19% 6.43% 7.33% 0.02% 0.33% 4.01% 1.63%
2026/06/20 27.58% 28.45% 9.18% 5.19% 7.67% 9.35% 2.44% 0.36% 0.4% 0.14%
2026/06/21 27.52% 27.18% 10.26% 6.25% 8.41% 10.7% 0.39% 0.34% 0.4% 0.3%
2026/06/22 35.26% 23.14% 8.91% 4.99% 7.95% 9.81% 0.51% 0.33% 0.2% 0.18%
2026/06/23 30.96% 23.5% 11.43% 8.45% 6.85% 7.87% 0.66% 0.53% 0.55% 0.3%
2026/06/24 31.33% 23.4% 11.18% 6.3% 8.51% 7.16% 1.91% 0.96% 0.01% 0.39%
2026/06/25 35.8% 25.13% 8.98% 5.26% 7.58% 7.22% 0.41% 0.7% 0.11% 0.11%
2026/06/26 38.43% 23.47% 9.91% 7.12% 6.18% 6.44% 0% 1.21% 0.28% 0.31%
2026/06/27 33.12% 25.1% 9.62% 8.42% 6.59% 7.61% 1.82% 0.79% 0.13% 0.16%
2026/06/28 37.55% 20.61% 8.77% 10.53% 5.54% 6.86% 2.38% 1.22% 0.1% 0.19%
2026/06/29 37.17% 24.24% 9.83% 8.44% 5.94% 4.64% 1.42% 0.77% 0.17% 0.18%
2026/06/30 34.34% 22.78% 15.44% 8.39% 6.43% 3.85% 1.31% 0.68% 0.08% 0.06%
  • britishgas.co.uk
  • octopus.energy
  • uswitch.com
  • scottishpower.co.uk
  • edfenergy.com
  • eonnext.com
  • greenflux.com
  • moneysupermarket.com
  • voldt.co.uk
  • cord-ev.com

Copyright © Adthena. All rights reserved.

In June 2026, British Gas led with fluctuating impressions, peaking at 38.43%. Octopus Energy saw a steady rise, while Uswitch surged to 15.44% by month’s end. Scottish Power and EDF Energy showed varied trends, with E.ON Next and others trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric - Last month
  1. 1
    British Gas Energy Prices | Fair Energy from British Gas https://www.britishgas.co.uk › british-gas › energy-quote

    Also enjoy half-price electricity, 11am-4pm, every Sunday with PeakSave. You can count on us. Trusted by 7 million customers to take care of all things energy.

  2. 2
    Cheapest Gas & Electric 2026 - Just Enter Your Postcode https://www.edfenergy.com

    Compare Our Best Energy Deals On Gas & Electricity Tariffs. Get a Quote Today!

  3. 3
    Switch to Octopus Energy - Voted Best Value for Money https://www.octopus.energy

    Get outrageously good service from the UK’s most awarded energy supplier. The Only Energy...

  4. 4
    Switch To Our Fixed Price Deal - Half Price Electricity* https://www.scottishpower.co.uk

    New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today.

  5. 5
    Compare Energy https://www.uswitch.com

    Find Your Cheap Energy Deal — Compare Energy Prices From A Range Of Suppliers. Find The Best Energy Deal For Your Needs.

Copyright © Adthena. All rights reserved.

In the competitive energy sector, British Gas captivates with trusted service and unique offers like half-price electricity on Sundays. EDF Energy emphasizes affordability with postcode-based quotes. Octopus Energy shines with award-winning service, while Scottish Power promotes peace of mind through fixed tariffs. Uswitch simplifies energy comparisons, guiding consumers to the best deals.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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