UK Energy, Utilities & Waste Electric - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Electric UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.0888973301
	71.9111026699

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	52
	48

52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	24%
Transactional	18%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	16%

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
britishgas.co.uk	44.81
octopus.energy	23.14
edfenergy.com	13.13
scottishpower.co.uk	4.83
eonnext.com	3.54
uswitch.com	2.75
utilita.co.uk	1.67
scottishpower-businesssales.co.uk	0.76
moneysupermarket.com	0.39
bppulse.com	0.27
others	4.71

britishgas.co.uk - 44.81%
octopus.energy - 23.14%
edfenergy.com - 13.13%
scottishpower.co.uk - 4.83%
eonnext.com - 3.54%
uswitch.com - 2.75%
utilita.co.uk - 1.67%
scottishpower-businesssales.co.uk - 0.76%
moneysupermarket.com - 0.39%
bppulse.com - 0.27%
others - 4.71%

In the energy sector’s PPC landscape, British Gas dominates with 44.81% click share, followed by Octopus Energy at 23.14%. EDF Energy holds 13.13%, while ‘others’ collectively capture 4.71%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	britishgas.co.uk	octopus.energy	eonnext.com	edfenergy.com	scottishpower.co.uk	uswitch.com	utilita.co.uk	moneysupermarket.com	scottishpower-businesssales.co.uk	utilitybidder.co.uk
2026/02/01	31.01%	23.23%	10.4%	7.1%	8.83%	6.3%	0.89%	1.28%	1.9%	0.22%
2026/02/02	32.11%	21.07%	6.71%	6.51%	8.13%	7.81%	1.16%	0.86%	1.62%	0.89%
2026/02/03	28.4%	23.6%	8.98%	6.04%	5.91%	10.1%	0.92%	0.33%	1.83%	0.91%
2026/02/04	25.58%	23.45%	10.46%	5.24%	7.66%	11.76%	1.37%	0.38%	1.65%	0.64%
2026/02/05	30.1%	21%	9.01%	5.99%	7.82%	8.74%	1.18%	0.27%	1.88%	0.45%
2026/02/06	27.93%	21.26%	9.65%	7.76%	7.22%	8.89%	1.27%	0.31%	2.18%	0.74%
2026/02/07	32.78%	19.67%	10.57%	7.68%	9.78%	5.35%	1.74%	0.49%	2.32%	0.15%
2026/02/08	29.35%	20.74%	13.18%	6.38%	9.63%	6.45%	1.29%	0.52%	2.43%	0.16%
2026/02/09	31.6%	17.14%	11.26%	8.67%	8.71%	7.43%	1.2%	0.63%	2.04%	1.02%
2026/02/10	31.77%	18.55%	10.04%	6.86%	9.16%	7.96%	1.22%	0.42%	1.96%	1.16%
2026/02/11	29.13%	17.92%	9.79%	8.85%	8.77%	8.13%	1.8%	0.5%	2.22%	1.01%
2026/02/12	29.3%	18.95%	9.83%	7%	8.73%	8.5%	0.49%	0.8%	1.82%	1.04%
2026/02/13	27.87%	21.21%	9.63%	7.75%	7.21%	8.87%	1.27%	0.3%	2.17%	0.74%
2026/02/14	32.75%	19.66%	10.56%	7.67%	9.78%	5.35%	1.74%	0.49%	2.32%	0.15%
2026/02/15	29.19%	20.63%	13.11%	6.35%	9.57%	6.42%	1.29%	0.52%	2.44%	0.16%
2026/02/16	31.56%	17.12%	11.25%	8.66%	8.7%	7.42%	1.19%	0.63%	2.04%	1.02%
2026/02/17	30.34%	21.68%	6.56%	5.54%	8.18%	6.17%	1.01%	0.71%	1.82%	1.24%
2026/02/18	31.37%	20.82%	8.61%	7.07%	9.25%	7.5%	0.74%	1.4%	1.77%	1.45%
2026/02/19	28.46%	25.2%	9.48%	7.88%	10.61%	5.61%	0.64%	1.27%	1.44%	0.36%
2026/02/20	30.74%	23.76%	9.43%	6.19%	11.49%	5.59%	0.38%	1.52%	1.52%	1.17%
2026/02/21	29.47%	22.18%	10.98%	7.24%	11.79%	5.37%	1.65%	1.6%	2%	0.27%
2026/02/22	31.72%	18.52%	13.72%	5.43%	10.59%	6.66%	1.51%	2.53%	1.61%	0.22%
2026/02/23	28.31%	23.53%	10.79%	6.55%	10.49%	7.35%	0.94%	1.4%	1.43%	0.71%
2026/02/24	29.04%	23.17%	9.27%	6.31%	11.04%	7.55%	1.42%	0.71%	1.3%	0.87%
2026/02/25	30.26%	24.99%	8.86%	7.91%	9.28%	7.12%	1.28%	1.19%	1.12%	0.72%
2026/02/26	28.4%	23.04%	8.64%	8.49%	11.52%	7.26%	1.34%	1.43%	1.4%	0.81%
2026/02/27	31.26%	20.32%	8.95%	12.26%	7.18%	5.69%	1.12%	1.58%	1.88%	1.06%
2026/02/28	28.9%	26.17%	11.43%	10.33%	5.79%	5.6%	2.44%	1.74%	1.04%	0.22%

britishgas.co.uk
octopus.energy
eonnext.com
edfenergy.com
scottishpower.co.uk
uswitch.com
utilita.co.uk
moneysupermarket.com
scottishpower-businesssales.co.uk
utilitybidder.co.uk

British Gas led February with fluctuating spend, peaking mid-month. Octopus Energy saw a late surge, while E.ON Next and EDF Energy maintained steady trends. Scottish Power and Uswitch showed varied patterns, ending with moderate shares.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	209
2026/02/02	221
2026/02/03	203
2026/02/04	213
2026/02/05	206
2026/02/06	208
2026/02/07	209
2026/02/08	202
2026/02/09	222
2026/02/10	213
2026/02/11	203
2026/02/12	203
2026/02/13	208
2026/02/14	209
2026/02/15	202
2026/02/16	222
2026/02/17	179
2026/02/18	191
2026/02/19	181
2026/02/20	174
2026/02/21	168
2026/02/22	174
2026/02/23	197
2026/02/24	196
2026/02/25	185
2026/02/26	185
2026/02/27	162
2026/02/28	168

February began with 209 advertisers, peaking at 222 on the 9th and 16th. A decline followed, ending the month at 168.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
scottishpower.co.uk	1.64%
octopus.energy	1.55%
edfenergy.com	1.04%
moneysupermarket.com	0.32%
uw.co.uk	0.22%
compare-quotes.io	-0.15%
scottishpower-businesssales.co.uk	-0.31%
batterseapowerstation.co.uk	-0.49%
uswitch.com	-0.54%
britishgas.co.uk	-1.86%

ScottishPower.co.uk and Octopus Energy surged in click share, while British Gas experienced a notable decline.

Campaign Efficiency

UK Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	octopus.energy	britishgas.co.uk	eonnext.com	edfenergy.com	scottishpower.co.uk	uswitch.com	utilita.co.uk	scottishpower-businesssales.co.uk	hypervolt.co.uk	greenflux.com
2026/02/01	28.05%	33.1%	9.84%	6.51%	6.9%	3.29%	0.63%	1.84%	0.63%	0.68%
2026/02/02	23.19%	32.36%	5.56%	5.14%	7.25%	5.21%	0.64%	1.66%	0.85%	0.67%
2026/02/03	27.4%	29.26%	9.07%	5.97%	3.43%	7.05%	0.62%	2.48%	0.89%	0.68%
2026/02/04	25.7%	28.19%	10.24%	4.68%	5.97%	8.78%	0.91%	2.26%	0.51%	0.53%
2026/02/05	24.78%	33.16%	7.12%	5.77%	5.11%	5.38%	0.87%	2.82%	0.82%	0.63%
2026/02/06	24.68%	28.22%	9.1%	7.8%	4.71%	5.73%	0.89%	3.21%	0.47%	0.35%
2026/02/07	23.48%	34.96%	10.6%	7.37%	6.77%	3%	1.23%	3.34%	0.56%	0.68%
2026/02/08	22.31%	31.76%	14.62%	5.72%	7.24%	4.23%	0.86%	3.1%	0.83%	0.33%
2026/02/09	18.23%	35.83%	12.23%	8.93%	7.32%	4.54%	0.72%	2.75%	0.41%	0.98%
2026/02/10	22.5%	34.18%	8.94%	6.69%	7.52%	4.86%	0.86%	2.29%	0.31%	0.77%
2026/02/11	19.87%	33.45%	9.67%	8.49%	5.68%	5.19%	1.31%	2.92%	0.62%	0.42%
2026/02/12	21.78%	29.23%	10.1%	6.03%	8.25%	5.37%	0.3%	1.96%	0.41%	0.9%
2026/02/13	24.68%	28.22%	9.1%	7.8%	4.71%	5.73%	0.89%	3.21%	0.47%	0.35%
2026/02/14	23.48%	34.96%	10.6%	7.37%	6.77%	3%	1.23%	3.34%	0.56%	0.68%
2026/02/15	22.31%	31.76%	14.62%	5.72%	7.24%	4.23%	0.86%	3.1%	0.83%	0.33%
2026/02/16	18.23%	35.83%	12.23%	8.93%	7.32%	4.54%	0.72%	2.75%	0.41%	0.98%
2026/02/17	23.31%	31.93%	6.44%	5.96%	5.91%	4.46%	0.8%	2.32%	0.19%	1.16%
2026/02/18	22.78%	34.83%	8.22%	6.43%	6.36%	4.48%	0.55%	2.34%	0.37%	0.42%
2026/02/19	26.52%	30.02%	10.36%	7.31%	9.46%	2.99%	0.41%	1.59%	0.28%	0.01%
2026/02/20	30.14%	31.58%	8.97%	5.86%	10.05%	2.79%	0.31%	1.58%	0.38%	0.45%
2026/02/21	25.18%	33.28%	11.01%	7.67%	11.14%	2.72%	1.16%	1.55%	0.3%	0%
2026/02/22	22.85%	33%	15.52%	5.3%	8.93%	3.65%	1.15%	1.14%	0.63%	0.8%
2026/02/23	25.89%	30.47%	10.97%	6.12%	9.58%	4.78%	0.6%	1.32%	0.37%	0.86%
2026/02/24	25.82%	31.37%	8.29%	7.34%	10.51%	4.73%	0.97%	1.23%	0.25%	0.83%
2026/02/25	27.28%	35.37%	8.37%	7.93%	7.08%	3.69%	0.87%	0.83%	0.32%	0.89%
2026/02/26	25.66%	31.85%	7.63%	7.52%	10.45%	5.61%	1%	1.17%	0.35%	1.06%
2026/02/27	23.84%	35.76%	8.87%	12.23%	6.53%	2.63%	0.81%	1.57%	0.47%	0%
2026/02/28	31.98%	29.47%	11.63%	10.23%	4.73%	3.62%	1.62%	0.87%	0.47%	0.33%

octopus.energy
britishgas.co.uk
eonnext.com
edfenergy.com
scottishpower.co.uk
uswitch.com
utilita.co.uk
scottishpower-businesssales.co.uk
hypervolt.co.uk
greenflux.com

In February 2026, British Gas led with a consistent impression share, peaking mid-month. Octopus Energy fluctuated, ending strong. E.ON Next and EDF Energy showed moderate stability, while Scottish Power and Uswitch had varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric - Last month

1
British Gas Energy Prices https://www.britishgas.co.uk › british-gas › energy-quote
British Gas Electricity Tariff — Also enjoy half-price electricity, 11am-4pm, every Sunday with PeakSave. Save with a fixed tariff...
2
Lowest 24M Tariff In Market^ - Cheapest 24M Tariff On Market https://www.eonnext.com
Stop Searching, We Have The Lowest 24M Fixed Price Tariff On The Market^. T&Cs apply.
3
Octopus Energy: The UK's most awarded energy supplier https://www.octopus.energy
Octopus customers pay less: Cheaper than price-cap prices, rewards for using less when the grid is stressed, and smart tariff savings for your home, car or battery
4
ScottishPower Business Energy - Electricity & Gas For Business https://scottishpower-businesssales.co.uk › scottishpower › businessenergy
Join 1000+ businesses switching to ScottishPower - competitive rates and expert help
5
Compare Energy Tariffs - Switch To Our Fixed Price Deal https://www.scottishpower.co.uk
Join Our Loyalty Programme For Savings, Discounts, Benefits & More! T&Cs Apply.

In the competitive landscape of energy PPC ads, British Gas entices with half-price electricity on Sundays, while E.ON Next boasts the lowest 24-month fixed tariff. Octopus Energy highlights awards and smart savings, and ScottishPower appeals to businesses and loyalty seekers.

Frequently Asked Questions

Why is the UK Energy, Utilities & Waste Electric February 2026 Report useful and how should I use it?

Why is the UK Energy, Utilities & Waste Electric February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Energy, Utilities & Waste Electric February 2026 Report
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Data within the UK Energy, Utilities & Waste Electric February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Energy, Utilities & Waste Electric February 2026 Report?

The UK Energy, Utilities & Waste Electric February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Energy, Utilities & Waste Electric February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Energy, Utilities & Waste Electric February 2026 Report for?

The UK Energy, Utilities & Waste Electric February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Energy, Utilities & Waste Electric UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Competitor Count for UK Energy, Utilities & Waste Electric

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

UK Energy, Utilities & Waste Electric Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Frequently Asked Questions

Why is the UK Energy, Utilities & Waste Electric February 2026 Report useful and how should I use it?

Why is the UK Energy, Utilities & Waste Electric February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Energy, Utilities & Waste Electric February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Energy, Utilities & Waste Electric February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

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US Electric

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the7stars achieves Google Ads PPC campaign optimization with Adthena