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UK Energy, Utilities & Waste Electric - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – UK

Google AI Overview visibility for Energy, Utilities & Waste Electric UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.9770206473
66.0229793527
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 18%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 41.9
octopus.energy 25.07
edfenergy.com 11.61
scottishpower.co.uk 5.03
uswitch.com 4.43
eonnext.com 2.86
batterseapowerstation.co.uk 1.44
moneysupermarket.com 1.23
loveenergysavings.com 0.57
hypervolt.co.uk 0.49
others 5.37
  • britishgas.co.uk - 41.9%
  • octopus.energy - 25.07%
  • edfenergy.com - 11.61%
  • scottishpower.co.uk - 5.03%
  • uswitch.com - 4.43%
  • eonnext.com - 2.86%
  • batterseapowerstation.co.uk - 1.44%
  • moneysupermarket.com - 1.23%
  • loveenergysavings.com - 0.57%
  • hypervolt.co.uk - 0.49%
  • others - 5.37%

Copyright © Adthena. All rights reserved.

British Gas dominates with 41.9% click share, followed by Octopus Energy at 25.07%. EDF Energy holds 11.61%, while ‘others’ collectively capture 5.37%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk octopus.energy edfenergy.com uswitch.com eonnext.com scottishpower.co.uk moneysupermarket.com loveenergysavings.com confused.com switchpal.com
2026/07/01 30.75% 18.91% 6.37% 18.66% 4.64% 10.15% 2.46% 0.78% 0.29% 0.7%
2026/07/02 29.69% 22.26% 5.08% 13.52% 6.71% 10.66% 3.25% 1.02% 0.23% 1%
2026/07/03 28.24% 26.21% 4.61% 13.58% 7.2% 8.6% 1.93% 1.2% 0.53% 0.36%
2026/07/04 28.68% 23.09% 5.75% 12.45% 6.87% 11.41% 2.25% 0.1% 1.46% 0.09%
2026/07/05 27.89% 24.67% 5.24% 13% 6.18% 10.54% 2.52% 0.09% 1.44% 0.69%
2026/07/06 26.63% 24.95% 5.1% 11.04% 5.9% 11.78% 3.31% 0.93% 0.64% 0.83%
2026/07/07 31.31% 26.56% 1.23% 10.32% 5.53% 10.42% 3.69% 1.05% 0.6% 0.58%
2026/07/08 30.61% 26.24% 0.64% 9.89% 7.45% 10.55% 3.17% 1.67% 1.02% 0.83%
2026/07/09 29.82% 23.51% 3.71% 8.46% 8.58% 8.39% 2.7% 2.03% 0.9% 1.01%
2026/07/10 30.28% 23.09% 5.12% 9.96% 9.87% 6.37% 2.76% 1.72% 1.02% 0.91%
2026/07/11 29.03% 27.19% 5.51% 8.69% 9.57% 5.62% 2.44% 0.77% 0.69% 0.99%
2026/07/12 27.59% 28.81% 4.67% 9.01% 10.83% 6.14% 2.33% 0.23% 0.91% 0.9%
2026/07/13 29.93% 24.18% 5.88% 8.73% 7.58% 5.62% 1.98% 2.86% 1.02% 1.06%
2026/07/14 26.54% 23.14% 5.8% 9.42% 7.66% 7.54% 1.99% 4.55% 1.02% 1.23%
2026/07/15 28.71% 25.17% 6.05% 7.98% 8% 5.14% 1.91% 3.83% 0.92% 1.56%
2026/07/16 28.99% 23.74% 6.47% 8.49% 8.05% 7.16% 2.87% 4.01% 0.66% 1.05%
2026/07/17 28.28% 24.61% 7.72% 9.23% 7.32% 6.83% 1.4% 3.71% 0.5% 0.48%
2026/07/18 26.33% 26.97% 7.6% 9.33% 6.58% 8.81% 1.47% 1.88% 0.47% 0.69%
2026/07/19 30.82% 26.48% 5.79% 9.01% 8.86% 6.24% 2% 0.44% 1.09% 1.02%
2026/07/20 23.88% 26.37% 7.02% 10.98% 6.77% 8.81% 2.14% 2.48% 0.54% 0.71%
2026/07/21 26.44% 23.04% 5.78% 9.38% 7.65% 7.51% 1.98% 4.72% 1.01% 1.23%
2026/07/22 28.06% 25.69% 5.32% 9.17% 8.41% 7.54% 2.26% 2.35% 0.93% 0.99%
2026/07/23 32.32% 24.15% 4.26% 8% 7.92% 6.43% 2.1% 2.3% 0.87% 1.22%
2026/07/24 27.12% 24.94% 5.88% 8.58% 8.56% 6.6% 2.98% 2.99% 1.19% 0.84%
2026/07/25 27.31% 25.63% 6.55% 7.84% 8.78% 7.87% 2.67% 2.33% 0.96% 0.83%
2026/07/26 29.49% 22.92% 6.11% 7.63% 9.12% 5.94% 3.18% 2.24% 1.18% 0.92%
2026/07/27 23.33% 26.79% 7.43% 7.94% 7.59% 7.27% 2.94% 3.53% 0.83% 0.43%
2026/07/28 19.51% 25.94% 9.48% 7.92% 7.59% 7.34% 3.9% 4.51% 1.25% 0.91%
2026/07/29 26.29% 16.16% 12.81% 7.14% 8.52% 6.05% 4.04% 3.95% 1.53% 0.78%
2026/07/30 25.89% 18.21% 10.42% 6.05% 8.05% 4.44% 3.4% 3.46% 1.28% 0.67%
2026/07/31 29.43% 20.35% 10.99% 7.34% 5.55% 4.46% 2.51% 1.53% 1.39% 0.26%
  • britishgas.co.uk
  • octopus.energy
  • edfenergy.com
  • uswitch.com
  • eonnext.com
  • scottishpower.co.uk
  • moneysupermarket.com
  • loveenergysavings.com
  • confused.com
  • switchpal.com

Copyright © Adthena. All rights reserved.

In July 2026, British Gas led PPC spend, peaking mid-month. Octopus Energy showed consistent fluctuations, while EDF Energy’s spend surged late month. Uswitch and E.ON Next maintained moderate levels. Scottish Power and others had varied trends, ending with British Gas dominant.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 143
2026/07/02 154
2026/07/03 175
2026/07/04 167
2026/07/05 167
2026/07/06 172
2026/07/07 160
2026/07/08 163
2026/07/09 161
2026/07/10 176
2026/07/11 169
2026/07/12 169
2026/07/13 185
2026/07/14 176
2026/07/15 183
2026/07/16 166
2026/07/17 161
2026/07/18 156
2026/07/19 154
2026/07/20 147
2026/07/21 176
2026/07/22 186
2026/07/23 186
2026/07/24 185
2026/07/25 187
2026/07/26 192
2026/07/27 173
2026/07/28 187
2026/07/29 161
2026/07/30 158
2026/07/31 156

Copyright © Adthena. All rights reserved.

July began with 143 advertisers, peaking at 192 mid-month. The month concluded with 156, showcasing dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
edfenergy.com 2.88%
batterseapowerstation.co.uk 0.72%
loveenergysavings.com 0.29%
uw.co.uk 0.25%
goodenergy.co.uk 0.15%
eonnext.com -0.12%
octopus.energy -0.66%
uswitch.com -1.01%
scottishpower.co.uk -1.08%
britishgas.co.uk -1.46%

Copyright © Adthena. All rights reserved.

EDF Energy surged with a 2.88% click share increase, while British Gas dropped by 1.46%. Battersea Power Station and Love Energy Savings also saw positive gains, contrasting with declines from Scottish Power and Uswitch.

Campaign Efficiency

UK Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk octopus.energy edfenergy.com uswitch.com eonnext.com scottishpower.co.uk moneysupermarket.com loveenergysavings.com hypervolt.co.uk greenflux.com
2026/07/01 33.8% 22.02% 7.01% 17.43% 3.95% 9.67% 1.03% 0.27% 0.01% 0.03%
2026/07/02 32.65% 22.68% 5.48% 12.85% 6.5% 10.92% 1.42% 0.33% 0.1% 1.07%
2026/07/03 30.12% 27.3% 4.71% 14.45% 6.5% 7.37% 1.1% 0.3% 0.26% 0.01%
2026/07/04 28.3% 24.27% 5.94% 12.22% 5.44% 13.9% 1.03% 0.01% 0.89% 0%
2026/07/05 27.64% 25.21% 4.7% 13.36% 4.98% 12.12% 1.06% 0.01% 0.51% 0.72%
2026/07/06 27.55% 24.47% 4.93% 10.71% 5.54% 13.85% 1.35% 0.34% 0.85% 1.67%
2026/07/07 32.04% 28.67% 0.89% 10.52% 4.46% 10.59% 2.09% 0.62% 1.7% 0.57%
2026/07/08 32.92% 28.32% 0.34% 9.61% 6.22% 10.66% 1.4% 0.88% 0.77% 0.51%
2026/07/09 31.84% 23.21% 4.73% 7.96% 6.99% 8.16% 1.3% 0.95% 1.58% 0.87%
2026/07/10 30.18% 24.63% 5.65% 9.66% 10.03% 6.39% 1.31% 0.92% 0.76% 0.38%
2026/07/11 29.68% 26.44% 6% 7.94% 9.56% 5.47% 1.27% 0.19% 0.77% 2.19%
2026/07/12 28.13% 27.58% 4.84% 8.74% 10.88% 6.59% 1.26% 0.03% 0.68% 1.22%
2026/07/13 29.91% 26.08% 6.55% 7.26% 6.58% 4.36% 1.88% 1.87% 0.91% 1.6%
2026/07/14 27.05% 22.28% 6.11% 8.27% 7.57% 7.89% 1.98% 3.32% 1.2% 0%
2026/07/15 29.74% 23.34% 6.76% 7.37% 9.27% 3.73% 0.96% 2.74% 1.7% 0.77%
2026/07/16 30.94% 24.29% 6.45% 7.12% 7.02% 8.76% 1.96% 2.67% 1.5% 0.75%
2026/07/17 31.72% 26.11% 8.83% 7.6% 6.53% 5.14% 1.14% 2.37% 1.18% 0.39%
2026/07/18 25.86% 26.59% 8.9% 9.36% 4.59% 8.39% 0.72% 1.13% 1.72% 0.66%
2026/07/19 34.02% 26.65% 6.69% 7.66% 6.89% 5.16% 0.94% 0.09% 1.54% 1.11%
2026/07/20 26.38% 25.24% 8.23% 11.3% 5.43% 9.56% 1.07% 1.27% 0.94% 0%
2026/07/21 27.05% 22.28% 6.11% 8.27% 7.57% 7.89% 1.98% 3.32% 1.2% 0%
2026/07/22 28.42% 26.55% 6.05% 8.9% 8.94% 7.36% 1.25% 1.37% 0.94% 0.54%
2026/07/23 33.76% 23.6% 4.36% 8.06% 6.74% 6.18% 1.21% 1.4% 0.85% 0.51%
2026/07/24 28.3% 24.81% 6.64% 7.5% 7.65% 6.79% 1.43% 1.94% 0.84% 1.34%
2026/07/25 27.96% 25.74% 6.68% 7.64% 8.33% 7.66% 1.64% 1.4% 0.95% 1.16%
2026/07/26 30.45% 23.35% 6.65% 7.3% 8.26% 4.84% 2.33% 1.49% 1.8% 0.01%
2026/07/27 25.72% 26.92% 7.18% 7.57% 7.7% 6.25% 1.72% 2.49% 1.2% 1.3%
2026/07/28 21.44% 25.92% 9.74% 7.85% 7.47% 6.61% 2.21% 3.18% 1.27% 2.69%
2026/07/29 31.53% 16.6% 14.15% 4.93% 8.12% 4.28% 2.27% 3.05% 0.31% 0.63%
2026/07/30 29.44% 18.07% 11.9% 4.67% 6.76% 3.15% 1.86% 2.44% 0.65% 0.81%
2026/07/31 31% 18.14% 12.07% 7.4% 4.92% 4.18% 1.38% 1.06% 0.81% 0%
  • britishgas.co.uk
  • octopus.energy
  • edfenergy.com
  • uswitch.com
  • eonnext.com
  • scottishpower.co.uk
  • moneysupermarket.com
  • loveenergysavings.com
  • hypervolt.co.uk
  • greenflux.com

Copyright © Adthena. All rights reserved.

In July 2026, British Gas led with fluctuating impressions, peaking mid-month. Octopus Energy saw a decline, while EDF Energy rose steadily. Uswitch and E.ON Next showed varied trends. Scottish Power’s share decreased, and smaller players like Love Energy Savings and Hypervolt had minor gains. The month ended with British Gas maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric - Last month
  1. 1
    British Gas Energy Prices | British Gas Electricity Tariff https://www.britishgas.co.uk › british-gas › energy-quote

    Also enjoy half-price electricity, 11am-4pm, every Sunday with PeakSave. You can count on us. Trusted by 7 million customers to take care of all things energy.

  2. 2
    E.ON Next Energy - Get a Quote - Fix For 12 Months https://www.eonnext.com › see-prices

    Beat the July Cap. Our Next Fixed 12m Tariff could save you £157^ . T&Cs apply. See How Much...

  3. 3
    Switch to Octopus Energy | Voted Best Value for Money https://www.octopus.energy

    Get outrageously good service from the UK’s most awarded energy supplier. The Only Energy...

  4. 4
    Switch To Our Fixed Price Deal - Half Price Electricity* https://www.scottishpower.co.uk

    New Fixed Price Tariff. Switch Now For Peace Of Mind. Get An Online Quote Today.

  5. 5
    Compare Gas And Electricity - Find Your Cheapest Energy Deal https://www.uswitch.com

    Compare Energy Prices From A Range Of Suppliers. Find The Best Energy Deal For Your Needs.

Copyright © Adthena. All rights reserved.

In the competitive energy sector, British Gas entices with half-price electricity on Sundays, trusted by 7 million. E.ON Next offers a 12-month fixed tariff, promising savings. Octopus Energy highlights its award-winning service. Scottish Power promotes peace of mind with fixed deals, while uSwitch empowers consumers to find the best energy deals.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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