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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3777602782
68.6222397218
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 18%
Navigational 2%
Seasonal 0%
Local 4%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 88.98
flogas.co.uk 2.37
calor.co.uk 2.1
homefuelsdirect.co.uk 1.57
britishgas.co.uk 1.27
londongases.co.uk 0.89
ebay.co.uk 0.66
gasdepot.co.uk 0.31
fueltankshop.co.uk 0.28
calor.london 0.17
others 1.4
  • bp.com - 88.98%
  • flogas.co.uk - 2.37%
  • calor.co.uk - 2.1%
  • homefuelsdirect.co.uk - 1.57%
  • britishgas.co.uk - 1.27%
  • londongases.co.uk - 0.89%
  • ebay.co.uk - 0.66%
  • gasdepot.co.uk - 0.31%
  • fueltankshop.co.uk - 0.28%
  • calor.london - 0.17%
  • others - 1.4%

Copyright © Adthena. All rights reserved.

BP.com dominates with 88.98% click share, overshadowing others. Flogas.co.uk and Calor.co.uk follow, while ‘others’ collectively hold 1.40%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk homefuelsdirect.co.uk uswitch.com calor.co.uk loveenergysavings.com flogas.co.uk londongases.co.uk fueltankshop.co.uk ebay.co.uk
2026/07/01 78.5% 8.68% 1.67% 2.16% 0.82% 0.57% 0.61% 1.29% 0.96% 0.18%
2026/07/02 80.09% 9.14% 2.99% 1.73% 0.67% 0.57% 0.8% 0.28% 0.3% 0.11%
2026/07/03 76.69% 8.46% 3.83% 1.87% 1.16% 0.26% 1.21% 1.33% 0.8% 0.3%
2026/07/04 72.87% 7.89% 2.72% 2.44% 1.67% 0.12% 1.44% 2.4% 0.61% 1.77%
2026/07/05 66.06% 11.84% 5.93% 2.85% 0.88% 0.15% 2.5% 1.76% 0.34% 1.59%
2026/07/06 75.39% 9.25% 1.38% 2.01% 1.06% 0.5% 1.39% 1.32% 0.8% 1.51%
2026/07/07 68.53% 12.52% 2.97% 2.41% 2.01% 1.53% 1.77% 1.07% 0% 1.87%
2026/07/08 63.68% 11.12% 8.01% 2.21% 1.16% 0.87% 2% 3.16% 0.44% 0.69%
2026/07/09 81.89% 7.07% 1.79% 0.92% 0.83% 0.66% 1.31% 0.95% 0.39% 1.27%
2026/07/10 88.74% 3.94% 1.19% 0.52% 0.37% 0.39% 0.55% 0.46% 0.46% 0.67%
2026/07/11 84.58% 5.92% 1.28% 0.63% 1.1% 0.49% 1.41% 1.18% 0.26% 0.91%
2026/07/12 65.79% 9.3% 4.17% 1.33% 1.22% 0.36% 1.11% 0.62% 4.33% 1.51%
2026/07/13 76.17% 6.06% 4.31% 1.06% 0.74% 1.3% 0.74% 0.75% 0.81% 0.46%
2026/07/14 73.93% 7.98% 2.17% 1.01% 2.19% 1.83% 0.81% 0.68% 1.76% 2.2%
2026/07/15 76.86% 7.23% 2.45% 0.93% 1.72% 1.75% 0.87% 0.62% 1.1% 0.67%
2026/07/16 69.28% 10.71% 6.72% 1.13% 2.29% 2.15% 0.96% 0.54% 1.2% 0%
2026/07/17 87.93% 4.1% 1.19% 1% 1.06% 1.44% 0.73% 0.21% 0% 0%
2026/07/18 81.88% 8.14% 1.75% 1.25% 0.78% 1.25% 0.79% 0.76% 0% 0.12%
2026/07/19 77.69% 9.23% 3.98% 1.01% 1.5% 0.6% 0.43% 0.37% 0.39% 0.02%
2026/07/20 0% 30.46% 14.17% 6.04% 6.17% 6.79% 3.98% 3.66% 5.09% 0.09%
2026/07/21 73.57% 7.94% 2.16% 1.01% 2.17% 2.08% 0.81% 0.68% 1.75% 2.19%
2026/07/22 83% 5.46% 2.84% 0.65% 0.76% 1.23% 0.77% 0.49% 1.11% 0.71%
2026/07/23 68.73% 9.55% 9.64% 1.27% 1.42% 1.12% 1.05% 0.76% 1.1% 0.88%
2026/07/24 83.5% 6.32% 0.89% 1.02% 1.04% 1.39% 0.74% 0.56% 0.83% 0.45%
2026/07/25 75.89% 8.8% 2.41% 1.25% 1.15% 1.45% 0.9% 0.45% 0.81% 0.84%
2026/07/26 85.4% 4.65% 3.16% 0.51% 0.91% 0.59% 0.5% 0.35% 0.27% 0.68%
2026/07/27 65.76% 8.08% 5.4% 1.41% 1.89% 1.53% 1.2% 1.05% 4.86% 0.35%
2026/07/28 57.81% 12.22% 4.57% 2.21% 1.47% 3.11% 2.36% 1.13% 2.5% 1.29%
2026/07/29 0% 24.41% 10.33% 3.8% 10.73% 6.66% 4.74% 1.64% 10.75% 3.03%
2026/07/30 58.44% 10.96% 4.77% 1.56% 3.58% 2.36% 2.41% 0.62% 1.17% 1.49%
2026/07/31 41.87% 12.82% 7.93% 5.13% 4.05% 2.19% 2.04% 1.78% 1.39% 0.58%
  • bp.com
  • britishgas.co.uk
  • homefuelsdirect.co.uk
  • uswitch.com
  • calor.co.uk
  • loveenergysavings.com
  • flogas.co.uk
  • londongases.co.uk
  • fueltankshop.co.uk
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

BP’s spend share fluctuated, peaking at 88.74% on July 10, then declining to 41.87% by month’s end. British Gas saw a spike on July 20 at 30.46%, while Home Fuels Direct peaked at 14.17% the same day. Uswitch and Calor also experienced notable increases on July 20. The month concluded with BP leading, despite a significant drop.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 56
2026/07/02 55
2026/07/03 61
2026/07/04 67
2026/07/05 63
2026/07/06 66
2026/07/07 59
2026/07/08 63
2026/07/09 58
2026/07/10 66
2026/07/11 57
2026/07/12 70
2026/07/13 65
2026/07/14 66
2026/07/15 60
2026/07/16 60
2026/07/17 55
2026/07/18 56
2026/07/19 60
2026/07/20 55
2026/07/21 66
2026/07/22 67
2026/07/23 65
2026/07/24 72
2026/07/25 71
2026/07/26 74
2026/07/27 69
2026/07/28 75
2026/07/29 62
2026/07/30 59
2026/07/31 58

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 75 on the 28th. The month concluded with a slight decline, ending at 58.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
calor.co.uk 0.7%
homefuelsdirect.co.uk 0.67%
fueltankshop.co.uk 0.15%
britishgas.co.uk 0.14%
flogas.co.uk 0.12%
calor.london -0.09%
ebay.co.uk -0.14%
fuel-station.co.uk -0.18%
londongases.co.uk -0.3%
bp.com -1.46%

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Homefuelsdirect.co.uk and Calor.co.uk surged in click share, while bp.com and londongases.co.uk experienced declines.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com homefuelsdirect.co.uk calor.co.uk londongases.co.uk britishgas.co.uk flogas.co.uk uswitch.com ebay.co.uk gasdepot.co.uk loveenergysavings.com
2026/07/01 75.07% 2.7% 1.6% 4.23% 7.22% 1.72% 0.96% 0.69% 0.5% 0.43%
2026/07/02 78.58% 4.41% 1.53% 0.93% 6.8% 2.58% 0.84% 0.44% 0.13% 0.44%
2026/07/03 69.09% 6.11% 2.23% 4.82% 6.78% 2.69% 0.92% 1.16% 0.81% 0.21%
2026/07/04 57.98% 4.18% 3.72% 7.87% 6.16% 3.22% 1.16% 6.59% 2.53% 0.03%
2026/07/05 50.11% 6.08% 1.28% 4.14% 6.92% 4.56% 13.41% 4.85% 1.02% 0.03%
2026/07/06 63.4% 2.29% 2.34% 4.06% 6.73% 3.53% 0.92% 6.09% 3.19% 0.49%
2026/07/07 67% 3.45% 3.05% 2.95% 6.74% 3.78% 0.71% 5.29% 1.3% 0.63%
2026/07/08 63.32% 8% 1.3% 7.06% 6.15% 3.33% 0.73% 2.16% 1.46% 0.52%
2026/07/09 77.8% 1.85% 1.8% 2.39% 3.96% 2.6% 0.3% 4.54% 1.74% 0.47%
2026/07/10 84.01% 1.77% 0.93% 1.44% 2.48% 1.69% 0.25% 2.63% 0.67% 0.4%
2026/07/11 78.21% 2.08% 1.78% 3.67% 3.28% 3.63% 0.25% 3.42% 0.65% 0.24%
2026/07/12 54.58% 6.92% 2.54% 1.82% 6.71% 2.63% 0.63% 5.64% 2.56% 0.06%
2026/07/13 69.6% 6.54% 1.34% 2.56% 4.66% 2.23% 0.42% 1.73% 0.18% 0.96%
2026/07/14 64.37% 3.35% 4.04% 2.19% 4.64% 1.98% 0.47% 7.87% 1.05% 1.74%
2026/07/15 65.97% 4.25% 3.63% 2.2% 6.38% 2.1% 0.45% 2.78% 1.31% 1.56%
2026/07/16 67.37% 9.73% 3.97% 1.51% 6.52% 2.2% 0.46% 0.01% 1.31% 1.29%
2026/07/17 86.48% 2.03% 2.12% 0.72% 2.25% 2.17% 0.46% 0.01% 1.43% 1.04%
2026/07/18 82.29% 2.83% 1.34% 2.38% 3.64% 1.76% 0.65% 0.55% 1.38% 0.59%
2026/07/19 70.84% 7.51% 2.99% 1.12% 8.26% 1.16% 0.55% 0.11% 0.7% 0.15%
2026/07/20 0% 20.4% 9.27% 9.36% 15.81% 9.33% 3.42% 0.45% 12.22% 2.91%
2026/07/21 64.37% 3.35% 4.04% 2.19% 4.64% 1.98% 0.47% 7.87% 1.05% 1.74%
2026/07/22 78.33% 5.15% 1.45% 1.46% 3.23% 2.13% 0.33% 2.63% 0.79% 0.99%
2026/07/23 64.24% 11.99% 2.65% 2.12% 6.12% 1.88% 0.47% 3.42% 1.6% 0.63%
2026/07/24 80.95% 1.35% 2.11% 1.91% 3.82% 1.99% 0.4% 1.71% 0.59% 1.02%
2026/07/25 62.88% 5.75% 2.62% 1.75% 6.04% 2.42% 0.58% 4.03% 1.91% 1.3%
2026/07/26 78.96% 5.06% 1.66% 1.13% 3.43% 1.49% 0.19% 2.66% 1.23% 0.34%
2026/07/27 51.78% 11.48% 3.69% 3.75% 5.92% 4.05% 0.64% 1.85% 1.6% 1.4%
2026/07/28 43.07% 9.15% 2.8% 4.25% 6.45% 6.65% 1.15% 5.3% 3.72% 2.75%
2026/07/29 0% 14.91% 16.38% 5.67% 8.23% 10.78% 1.34% 10% 4.65% 4.38%
2026/07/30 41.54% 7.63% 8.68% 2.26% 5.54% 6.79% 0.75% 5.96% 3.23% 1.36%
2026/07/31 47.37% 11.87% 5.39% 4.74% 3.61% 3.53% 2.94% 2.11% 1.92% 0.75%
  • bp.com
  • homefuelsdirect.co.uk
  • calor.co.uk
  • londongases.co.uk
  • britishgas.co.uk
  • flogas.co.uk
  • uswitch.com
  • ebay.co.uk
  • gasdepot.co.uk
  • loveenergysavings.com

Copyright © Adthena. All rights reserved.

BP.com started July strong, peaking mid-month, but ended with a decline. Homefuelsdirect.co.uk saw fluctuations, finishing higher. Calor.co.uk and Londongases.co.uk had modest gains. Britishgas.co.uk and Flogas.co.uk showed mid-month spikes. Uswitch.com, Ebay.co.uk, Gasdepot.co.uk, and Loveenergysavings.com experienced varied trends, closing with mixed results.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Our work never stops | Delivering what matters https://on.bp.com

    True partnership never stops - that's how bp deliver for the Audi Revolut F1® team. Design, test, learn, go again - that's how bp deliver for the Audi Revolut F1® team.

  2. 2
    British Gas Energy Prices https://www.britishgas.co.uk › british-gas › energy-quote

    British Gas Electricity Tariff — We've been powering homes for 200 years, reliable energy you can trust. Switch Today!

  3. 3
    Oil price today https://www.homefuelsdirect.co.uk

    HomeFuels Direct™ — Compare Heating Oil Prices at HomeFuels Direct and save money! We get price updates daily from nationwide suppliers so that we can offer the best price. Premium Heating...

  4. 4
    Compare Business Gas Prices - Compare Business Gas Deals https://www.loveenergysavings.com › business-gas › switch-and-save

    See Top 10 Business Gas Deals: 14 July 2026. Compare Gas Tariffs Online in 30 Seconds

  5. 5
    Find Your Cheapest Gas Deal - Compare Gas And Electricity https://www.uswitch.com

    Save on Your Energy Bills. Compare & Switch Your Energy, No Need To Contact...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, BP’s ad stands out with its narrative of relentless partnership and innovation, aligning with the Audi Revolut F1® team. British Gas emphasizes trust and legacy, while HomeFuels Direct and Love Energy Savings focus on cost-saving comparisons. Uswitch simplifies energy switching, highlighting ease and savings.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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