UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.9556409361
71.0443590639
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 17%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 80.67
calor.co.uk 3.73
flogas.co.uk 3.72
britishgas.co.uk 2.35
londongases.co.uk 1.82
fueltankshop.co.uk 1.35
ebay.co.uk 1.18
oiltanksupermarket.co.uk 0.86
gasdepot.co.uk 0.83
homefuelsdirect.co.uk 0.6
others 2.89
  • bp.com - 80.67%
  • calor.co.uk - 3.73%
  • flogas.co.uk - 3.72%
  • britishgas.co.uk - 2.35%
  • londongases.co.uk - 1.82%
  • fueltankshop.co.uk - 1.35%
  • ebay.co.uk - 1.18%
  • oiltanksupermarket.co.uk - 0.86%
  • gasdepot.co.uk - 0.83%
  • homefuelsdirect.co.uk - 0.6%
  • others - 2.89%

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In the PPC landscape, bp.com dominates with an 80.67% click share, overshadowing competitors. Calor.co.uk and flogas.co.uk trail with 3.73% and 3.72%, respectively. ‘Others’ collectively hold 2.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk oiltanksupermarket.co.uk fueltankshop.co.uk gasdepot.co.uk ebay.co.uk calor.co.uk flogas.co.uk londongases.co.uk rightfuelcard.co.uk
2026/10/01 31.84% 17.91% 1.58% 9.78% 2.58% 1.36% 5.27% 2.54% 4.64% 1.17%
2026/10/02 33.47% 15.47% 0.84% 9.22% 2.9% 2.11% 4.95% 2.99% 2.93% 0.6%
2026/10/03 52.29% 16.91% 1.55% 2.59% 2.57% 0.45% 2% 2.78% 2.77% 0%
2026/10/04 37.02% 27.09% 1.67% 2.16% 1.51% 0.88% 0.46% 2.78% 2.15% 0%
2026/10/05 36.26% 21.9% 3.71% 6.57% 1.64% 2.54% 3.31% 2.6% 4.4% 0%
2026/10/06 38.98% 21.39% 1.79% 4.43% 1.17% 2.18% 4.58% 3.73% 3.27% 0.33%
2026/10/07 39% 12.58% 2.89% 5.48% 0.73% 1.57% 3.17% 1.86% 2.82% 20.76%
2026/10/08 38.46% 25.04% 1.59% 5.2% 1.09% 1% 3.72% 3.05% 7.99% 0%
2026/10/09 49.36% 19.77% 3.05% 3.9% 1.19% 1.77% 1.84% 2.03% 5.59% 0%
2026/10/10 29.45% 21.99% 0.61% 2.64% 0.56% 0.9% 2.42% 1.36% 4.61% 25.8%
2026/10/11 0.42% 49.52% 1.66% 3.41% 0.55% 3.06% 4.95% 4.35% 15.27% 0%
2026/10/12 26.61% 25.36% 0% 9.76% 1.35% 2.23% 2.72% 3.03% 12.74% 0.35%
2026/10/13 25.88% 26.52% 1.77% 10.75% 1.34% 2.02% 3.02% 2.55% 9.26% 0%
2026/10/14 50.76% 16.19% 1.27% 5.54% 0.74% 1.79% 3.96% 1.44% 6.69% 0.22%
2026/10/15 39.02% 18.88% 7.2% 9.13% 1.18% 1.06% 4.85% 2.44% 6.81% 0.25%
2026/10/16 40.5% 17.15% 6.44% 11.07% 1.68% 0.96% 4.3% 2.29% 2.25% 0.42%
2026/10/17 42.14% 15% 6.26% 12.01% 0.9% 1.56% 4.08% 2.44% 2.78% 0.66%
2026/10/18 52.28% 12.55% 4.33% 9.42% 1.6% 1.09% 3.67% 1.65% 2.63% 0.17%
2026/10/19 25.34% 16.01% 14.4% 15.55% 1.95% 2.89% 3.01% 2.43% 2.03% 0.87%
2026/10/20 62.04% 9.56% 7.2% 7.32% 0.91% 1.22% 3.2% 1.44% 0.55% 0%
2026/10/21 54.73% 12.13% 7.7% 7.27% 1.32% 1.76% 3.48% 1.96% 1.04% 0%
2026/10/22 42.23% 14.77% 5.71% 8.48% 1.29% 2.99% 8.55% 2.06% 3.59% 0%
2026/10/23 32.27% 24.24% 7.13% 5.38% 3.85% 3.83% 6.62% 3.63% 2.31% 0%
2026/10/24 38.17% 14.34% 8.02% 5.4% 1.9% 3.2% 3.93% 2.15% 0.86% 0%
2026/10/25 59.47% 12.82% 3.64% 2.63% 1.24% 2.43% 1.63% 1.68% 0.62% 0%
2026/10/26 59.76% 13.16% 3.82% 3.33% 1.23% 2.01% 1.71% 1.29% 0.13% 0%
2026/10/27 63.2% 12.18% 0% 1.66% 1.94% 4.59% 2.2% 1.47% 0.19% 0.15%
2026/10/28 60.72% 10.68% 0.39% 1.82% 1.94% 2.19% 2.3% 1.76% 0.15% 0.82%
2026/10/29 46.9% 8.94% 5.64% 4.84% 2.16% 2.1% 1.81% 1.49% 0.24% 0%
2026/10/30 52.46% 14.27% 0% 1% 1.99% 3.75% 2.34% 2.23% 0.04% 0%
2026/10/31 37.18% 19.19% 4.47% 3.51% 2.74% 2.31% 1.78% 1.61% 0.37% 0%
  • bp.com
  • britishgas.co.uk
  • oiltanksupermarket.co.uk
  • fueltankshop.co.uk
  • gasdepot.co.uk
  • ebay.co.uk
  • calor.co.uk
  • flogas.co.uk
  • londongases.co.uk
  • rightfuelcard.co.uk

Copyright © Adthena. All rights reserved.

BP.com dominated October with fluctuating spend, peaking at 62.04 on the 20th. BritishGas.co.uk saw a mid-month dip, while OilTankSupermarket.co.uk surged on the 19th. The month ended with BP.com leading, despite varied trends.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 58
2026/10/02 57
2026/10/03 52
2026/10/04 53
2026/10/05 54
2026/10/06 53
2026/10/07 59
2026/10/08 55
2026/10/09 54
2026/10/10 50
2026/10/11 49
2026/10/12 53
2026/10/13 53
2026/10/14 62
2026/10/15 56
2026/10/16 63
2026/10/17 64
2026/10/18 65
2026/10/19 66
2026/10/20 60
2026/10/21 65
2026/10/22 58
2026/10/23 58
2026/10/24 63
2026/10/25 62
2026/10/26 59
2026/10/27 69
2026/10/28 70
2026/10/29 66
2026/10/30 64
2026/10/31 63

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October began with 58 advertisers, fluctuating mid-month, peaking at 70 on the 28th. The month concluded with 63 advertisers, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 9.35%
calor.london 0.45%
watsonfuels.co.uk 0.28%
oiltanksupermarket.co.uk 0.21%
homefuelsdirect.co.uk 0.16%
rightfuelcard.co.uk -1%
calor.co.uk -1.41%
britishgas.co.uk -1.51%
flogas.co.uk -2.18%
londongases.co.uk -3.56%

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BP.com surged with a 9.35% click share increase, while londongases.co.uk dropped by 3.56%. Calor.london gained 0.45%, contrasting with calor.co.uk’s 1.41% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com britishgas.co.uk ebay.co.uk gasdepot.co.uk oiltanksupermarket.co.uk calor.co.uk fueltankshop.co.uk flogas.co.uk londongases.co.uk rightfuelcard.co.uk
2026/10/01 33.69% 9.17% 3.51% 6.51% 0.8% 6.58% 5.25% 3.46% 13.98% 0.87%
2026/10/02 35.52% 8.05% 6.49% 6.29% 0.42% 5.67% 5.65% 4.32% 8.41% 0.46%
2026/10/03 59.66% 7.2% 1.43% 4.79% 0.71% 2.12% 1.38% 3.26% 7.06% 0%
2026/10/04 44.2% 14.34% 3.31% 3.58% 1.03% 0.77% 1.39% 4.31% 6.88% 0%
2026/10/05 40.27% 9.93% 7.63% 3.88% 2.39% 4.35% 4.16% 3.18% 11.93% 0%
2026/10/06 40.42% 8.59% 6.62% 2.87% 0.98% 5.21% 2.55% 5.1% 9.28% 0.27%
2026/10/07 43.96% 4.29% 3.75% 1.24% 1.58% 3.89% 2.93% 2.34% 6.97% 22.07%
2026/10/08 40.56% 9.63% 3.07% 2.99% 0.96% 4.34% 3.05% 4.29% 22.46% 0%
2026/10/09 57.34% 6.87% 5.15% 2.46% 1.72% 1.56% 2.18% 2.68% 13.15% 0%
2026/10/10 30.97% 8.14% 2.68% 1.45% 0.37% 3.37% 1.58% 1.53% 13.13% 30.97%
2026/10/11 1.3% 16.99% 9.22% 1.42% 0.87% 8.42% 1.94% 5.68% 42.59% 0%
2026/10/12 36.21% 7.72% 4.84% 2.95% 0% 2.57% 4.53% 3.22% 27.24% 0.24%
2026/10/13 37.83% 8.95% 4.24% 3.21% 0.92% 3.81% 5.5% 2.56% 21.52% 0%
2026/10/14 52.5% 5.89% 4.6% 1.86% 0.63% 6.62% 2.88% 1.87% 14.71% 0.17%
2026/10/15 53.54% 6.59% 2.18% 2.23% 3.18% 6.3% 4.25% 2.76% 14.21% 0.17%
2026/10/16 51.83% 7.11% 2.7% 3.95% 3.39% 6.38% 5.96% 3.24% 5.62% 0.34%
2026/10/17 53.44% 5.31% 3.28% 2.23% 3.18% 5.8% 6.43% 3.05% 5.95% 0.52%
2026/10/18 59.75% 5.23% 3.15% 4.14% 2.16% 4.71% 4.81% 2.11% 6.39% 0.13%
2026/10/19 31.51% 6.19% 7.45% 6% 9.57% 4.55% 10.08% 3.59% 6.32% 0.8%
2026/10/20 71.31% 3.74% 2.5% 2.29% 4.04% 3.97% 4.08% 1.83% 1.66% 0%
2026/10/21 65.79% 5.15% 3.09% 3.01% 3.71% 4.6% 3.48% 2.4% 2.43% 0%
2026/10/22 50.69% 5.18% 6.1% 2.74% 2.76% 10.07% 4.34% 2.48% 8.91% 0%
2026/10/23 46.37% 7.04% 7.86% 8.36% 3.79% 6.51% 2.8% 4.09% 6.18% 0%
2026/10/24 47.16% 8.48% 6.71% 3.34% 4.25% 5.27% 2.85% 3.99% 1.93% 0%
2026/10/25 68.82% 6.2% 4.38% 2.58% 1.75% 2.09% 1.27% 1.49% 1.36% 0%
2026/10/26 67.97% 7.37% 3.79% 1.67% 1.97% 1.58% 1.68% 1.45% 0.36% 0%
2026/10/27 71.97% 2.69% 9.23% 2.32% 0% 2.52% 0.61% 1.09% 0.14% 0.07%
2026/10/28 74.53% 2.95% 3.97% 2.31% 0.14% 2.46% 0.72% 1.72% 0.33% 0.47%
2026/10/29 57.89% 4.5% 4.71% 3% 3.02% 2.47% 2.58% 1.82% 0.36% 0%
2026/10/30 59.02% 4.86% 7.73% 2.84% 0% 2.98% 0.53% 2.67% 0.07% 0%
2026/10/31 50.58% 8.46% 5.47% 3.72% 2.75% 2.58% 2.1% 2.02% 0.74% 0%
  • bp.com
  • britishgas.co.uk
  • ebay.co.uk
  • gasdepot.co.uk
  • oiltanksupermarket.co.uk
  • calor.co.uk
  • fueltankshop.co.uk
  • flogas.co.uk
  • londongases.co.uk
  • rightfuelcard.co.uk

Copyright © Adthena. All rights reserved.

BP.com dominated October with fluctuating impressions, peaking at 74.53% on the 28th. BritishGas.co.uk and eBay.co.uk showed modest shares, while LondonGases.co.uk spiked mid-month. The month concluded with BP.com leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Earn Points with BPme Rewards | Save On Every Trip With bp https://www.bp.com › bp › locations

    Earn points every time you fuel up with bpme Rewards

  2. 2
    Expert Engineers You Can Trust - All Parts and Labour Included - British Gas https://www.britishgas.co.uk

    We’ll come out as often as you need to make sure everything is working as it should be.

  3. 3
    Calor Gas https://www.calor.co.uk

    The UK's Leading LPG Supplier — We've got your energy needs covered, season after season. With 90 years of experience, you can rely on Calor for your home energy needs. Switch to Calor. Great...

  4. 4
    Britain's Best Price In 2026 - Prices & Top Brands https://quotes.expertmarket.co.uk › gas_cards › fuel_cards

    Just Complete Our Quick Form And We'll Find You The Right Package & Give You A Free Quote!

  5. 5
    Outside Oil Boiler https://www.worcester-bosch.co.uk › oil-boiler

    Oil Boiler Replacement — Get a brand new, fully guaranteed oil boiler through our online service.

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BP entices with rewards, British Gas assures trust with expert engineers, and Calor Gas highlights 90 years of reliability. Expert Market offers competitive pricing, while Worcester Bosch promises guaranteed oil boiler replacements. Each ad uniquely appeals to consumer needs.

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