UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.5387798692
70.4612201308
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 17%
Navigational 4%
Seasonal 0%
Local 4%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 66.16
flogas.co.uk 8.76
calor.co.uk 7.01
britishgas.co.uk 4.18
fueltankshop.co.uk 2.06
londongases.co.uk 2
ebay.co.uk 1.31
homefuelsdirect.co.uk 1.11
gasdepot.co.uk 1.09
northerntankstore.co.uk 0.92
others 5.4
  • bp.com - 66.16%
  • flogas.co.uk - 8.76%
  • calor.co.uk - 7.01%
  • britishgas.co.uk - 4.18%
  • fueltankshop.co.uk - 2.06%
  • londongases.co.uk - 2%
  • ebay.co.uk - 1.31%
  • homefuelsdirect.co.uk - 1.11%
  • gasdepot.co.uk - 1.09%
  • northerntankstore.co.uk - 0.92%
  • others - 5.4%

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BP.com dominates with 66.16% click share, overshadowing others at 5.40%. Flogas.co.uk follows at 8.76%, while Calor.co.uk holds 7.01%. Britishgas.co.uk captures 4.18%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date britishgas.co.uk calor.co.uk fueltankshop.co.uk flogas.co.uk oiltanksupermarket.co.uk uswitch.com londongases.co.uk bp.com radius.com northerntankstore.co.uk
2026/08/01 16.14% 5.69% 7.11% 6.02% 5.2% 3.27% 1.67% 0% 6.73% 0%
2026/08/02 17.58% 2.8% 33.82% 3.15% 4.49% 1.46% 2.37% 0% 1.83% 0.97%
2026/08/03 17.29% 5.89% 15.35% 6.92% 2.7% 3.8% 2.93% 0% 3.24% 0%
2026/08/04 19.43% 3.83% 19.24% 4.59% 13.99% 2.62% 5.27% 2.46% 5.11% 0%
2026/08/05 26.41% 8.77% 11.9% 6.98% 2.03% 2.65% 4.02% 1.12% 3.45% 0%
2026/08/06 20.95% 5.61% 2.77% 4.79% 1.46% 1.95% 1.84% 38.07% 1.76% 0%
2026/08/07 21.15% 3.92% 10.44% 2.49% 7.25% 4.15% 3.04% 24.1% 2.48% 0%
2026/08/08 45.73% 6.39% 9.26% 3.23% 4.88% 3.64% 4.81% 0% 5.87% 0%
2026/08/09 21.85% 0.39% 3.64% 3.46% 0% 2.52% 1.19% 50.7% 3.95% 0%
2026/08/10 52.68% 2.1% 0% 7.2% 0% 5.95% 1.22% 4.04% 2.33% 0%
2026/08/11 36.13% 5.91% 0% 2.75% 0% 3.31% 1.64% 32.41% 2.59% 0%
2026/08/12 24.34% 2.21% 2.27% 1.23% 1.64% 2.82% 0.56% 22.44% 2.87% 18.01%
2026/08/13 27.3% 6.28% 3.2% 4.63% 5.05% 3.23% 0.85% 23.42% 2.28% 0%
2026/08/14 25.43% 6.19% 2.73% 4.25% 0% 3.81% 1.86% 27.7% 2.43% 0%
2026/08/15 21.21% 4.25% 13.07% 1.1% 1.72% 3.42% 0.93% 22.63% 1.21% 18.45%
2026/08/16 24.77% 2.95% 9.6% 3.75% 0% 2.57% 0.44% 22.15% 1.44% 18.06%
2026/08/17 26.71% 5.6% 0% 3.17% 4.36% 2.23% 4.67% 30.08% 3.47% 0%
2026/08/18 23.35% 4% 0% 3.29% 0% 2.56% 0.35% 26.29% 4.01% 20.9%
2026/08/19 27.39% 2.81% 11.56% 0.44% 11.18% 2.54% 1.65% 29.5% 1.91% 0%
2026/08/20 30.75% 6.48% 3.1% 3.33% 2.24% 2.3% 1.87% 30.1% 4.25% 0%
2026/08/21 23.44% 3.08% 3.54% 2.25% 0% 1.85% 0.7% 24.49% 4.11% 19.97%
2026/08/22 28.59% 4.76% 4.12% 4.62% 4.24% 1.94% 2.94% 29.26% 4.46% 0%
2026/08/23 34.82% 2.53% 4.4% 3.75% 0% 1.57% 1.11% 31.24% 4.76% 0%
2026/08/24 22.78% 2.79% 0.02% 3.36% 2.82% 1.33% 0.76% 53.49% 2.95% 0%
2026/08/25 31.78% 4.56% 3.65% 3.44% 2.81% 2.16% 2.21% 25.86% 3.27% 0%
2026/08/26 15% 3.66% 10.64% 2.2% 0% 3% 1.56% 37.83% 1.26% 10.59%
2026/08/27 28.78% 8.24% 3.5% 3.47% 0% 5.1% 4.5% 21.78% 2.3% 1.18%
2026/08/28 32.22% 5.92% 8.61% 3.44% 0% 4.47% 0.87% 26.9% 2.01% 0%
2026/08/29 39.71% 10.21% 19.67% 5.21% 3.68% 2.21% 0.83% 0% 0% 0%
2026/08/30 35.81% 6.51% 19.26% 6.51% 16.64% 1.36% 2.05% 0% 0% 0%
2026/08/31 52.59% 11.26% 6.55% 6.26% 4.71% 3.12% 1.55% 0% 0% 0%
  • britishgas.co.uk
  • calor.co.uk
  • fueltankshop.co.uk
  • flogas.co.uk
  • oiltanksupermarket.co.uk
  • uswitch.com
  • londongases.co.uk
  • bp.com
  • radius.com
  • northerntankstore.co.uk

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British Gas dominated August with peaks on the 10th and 31st, reaching 52.68. BP surged on the 9th, hitting 50.7. Calor’s highest was 11.26 on the 31st. Fuel Tank Shop peaked early, while Northern Tank Store saw a mid-month rise.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 64
2026/08/02 64
2026/08/03 60
2026/08/04 63
2026/08/05 61
2026/08/06 56
2026/08/07 53
2026/08/08 47
2026/08/09 51
2026/08/10 51
2026/08/11 51
2026/08/12 55
2026/08/13 62
2026/08/14 59
2026/08/15 52
2026/08/16 55
2026/08/17 52
2026/08/18 49
2026/08/19 42
2026/08/20 47
2026/08/21 41
2026/08/22 43
2026/08/23 39
2026/08/24 43
2026/08/25 48
2026/08/26 54
2026/08/27 54
2026/08/28 49
2026/08/29 43
2026/08/30 43
2026/08/31 43

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August began with 64 advertisers, fluctuating throughout the month. Mid-month saw a dip to 42, but it ended at 43.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 4.14%
brightstarfires.co.uk 0.11%
calor.london 0.09%
westernfuel.co.uk 0.08%
gasproducts.co.uk 0.05%
atlascopco.com -0.32%
ebay.co.uk -0.36%
homefuelsdirect.co.uk -0.48%
londongases.co.uk -0.59%
flogas.co.uk -1.41%

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BP.com surged with a 4.14 increase, while Flogas.co.uk dropped by 1.41. Brightstarfires.co.uk gained 0.11, contrasting with Londongases.co.uk’s 0.59 decline.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date britishgas.co.uk calor.co.uk flogas.co.uk londongases.co.uk ebay.co.uk fueltankshop.co.uk bp.com gasdepot.co.uk northerntankstore.co.uk homefuelsdirect.co.uk
2026/08/01 4.51% 5.01% 9.77% 3.8% 11.91% 3.35% 0% 4.32% 0% 18.55%
2026/08/02 7.85% 3.61% 7.28% 7.44% 9.07% 16.21% 0% 4.93% 1.35% 22.36%
2026/08/03 3.78% 8.33% 11.89% 6.71% 10.56% 5.47% 0% 7.48% 0% 26.63%
2026/08/04 7.53% 6.09% 8.92% 15.81% 9.52% 8.4% 4.36% 5.16% 0% 0.8%
2026/08/05 8.61% 11.94% 13.84% 11.95% 7.72% 5.15% 2.16% 7.06% 0% 2.65%
2026/08/06 7.29% 6.55% 7.93% 5.54% 6.38% 1.05% 44.14% 3.14% 0% 5.96%
2026/08/07 6.97% 3.21% 3.36% 7.22% 4.11% 3.42% 48.1% 4.78% 0% 3.33%
2026/08/08 23.53% 9.79% 11.41% 15.44% 1.14% 5.11% 0% 7.52% 0% 0%
2026/08/09 8.35% 0.14% 6.7% 3.26% 2.76% 1.37% 58.89% 7.25% 0% 0%
2026/08/10 20.35% 3.06% 16.93% 4.65% 11.79% 0% 7.76% 3.07% 0% 0%
2026/08/11 11.5% 7.27% 4.37% 3.97% 2.76% 0% 59.67% 0.63% 0% 0%
2026/08/12 8.56% 2.53% 2.91% 1.52% 6.89% 1.01% 43.38% 2.88% 15.19% 0%
2026/08/13 9.32% 8.11% 7.57% 2.84% 5.53% 0.97% 42.71% 0.92% 0% 0%
2026/08/14 6.44% 6.14% 5.42% 4.4% 6.54% 1.08% 47.19% 6.89% 0% 0%
2026/08/15 6.75% 4.25% 2.79% 2.73% 2.28% 4.3% 45.35% 2.16% 16.13% 0.59%
2026/08/16 7.89% 2.72% 5.57% 1.25% 5.1% 3.19% 44.85% 2.09% 15.95% 0%
2026/08/17 7.7% 4.81% 4.89% 8.71% 2.52% 0% 52.33% 3.75% 0% 0%
2026/08/18 6.43% 3.37% 5.24% 1.31% 2% 0% 50.17% 1.07% 17.56% 0%
2026/08/19 7.9% 3.1% 1.37% 3.65% 4.46% 4.05% 56.99% 2.25% 0% 0%
2026/08/20 9.45% 5.55% 4.64% 4.57% 3.7% 1.24% 52.19% 6.45% 0% 0%
2026/08/21 7.23% 2.51% 3.68% 2.23% 5.79% 1.08% 45.53% 3.09% 16.19% 0%
2026/08/22 9.33% 3.89% 5.93% 5.92% 8.22% 1.14% 48.75% 3.99% 0% 0%
2026/08/23 9.52% 1.76% 6.53% 2.71% 7.59% 1.24% 53.15% 5.26% 0% 0%
2026/08/24 7.17% 2.26% 4.87% 2.23% 1.3% 0.01% 70.21% 2.47% 0% 0.62%
2026/08/25 13.83% 4.39% 5.08% 5.69% 4.3% 0.99% 42.39% 5.88% 0% 0%
2026/08/26 5.76% 4.27% 3.78% 3.69% 1.58% 3.71% 52.21% 0.69% 9.88% 0%
2026/08/27 9.87% 7.81% 5.11% 8.47% 4.84% 1.13% 39.03% 2.49% 0.93% 0%
2026/08/28 11% 6.79% 5.23% 2.71% 4.06% 3.07% 51.74% 2.35% 0% 0%
2026/08/29 19.16% 13.39% 12.68% 3.6% 2.24% 9.81% 0% 0% 0% 0%
2026/08/30 21.21% 10.52% 15.18% 6.53% 3.58% 9.46% 0% 4.21% 0% 0%
2026/08/31 29.03% 17.19% 14.6% 6.82% 5.69% 4.2% 0% 0% 0% 0%
  • britishgas.co.uk
  • calor.co.uk
  • flogas.co.uk
  • londongases.co.uk
  • ebay.co.uk
  • fueltankshop.co.uk
  • bp.com
  • gasdepot.co.uk
  • northerntankstore.co.uk
  • homefuelsdirect.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, BP.com dominated with fluctuating impressions, peaking at 70.21%. BritishGas.co.uk steadily rose, ending at 29.03%. Calor.co.uk and Flogas.co.uk showed moderate growth, while HomeFuelsDirect.co.uk’s early lead dwindled.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Earn Points with BPme Rewards | bp: Fuel That Goes Further https://www.bp.com

    Drive through bp for a hassle-free car wash. Clean your car in minutes at your nearest bp. Clean Your Car Fast. Fast Drive-Through Wash. Jet Wash Available. Services: Car Wash, Jet Wash.

  2. 2
    Compare our tariffs now! https://www.britishgas.co.uk › british-gas › energy-quote

    Beat the Ofgem Price Cap — Beat the price cap. Relax with a fixed energy tariff, knowing your prices won’t change. We've been...

  3. 3
    Calor UK | Calor Gas | Switch your energy to Calor https://www.calor.co.uk

    With 90 years of experience, you can rely on Calor for your home energy needs. Over 100,000 homes and businesses choose Calor as their...

  4. 4
    Compare Heating Oil Prices https://www.cse.org.uk

    Buy domestic heating oil — The domestic heating oil market is complex, and it can be difficult for householders to get a competitive price. Expert Energy Advice. Energy Saving Tips. Free Solar...

  5. 5
    Find Your Cheapest Gas Deal - Compare Gas Prices https://www.uswitch.com

    Compare energy prices and ditch the price cap to unlock big savings now. Beat The Price Cap, Save Money Now! Compare, Switch and Fix Your Gas Tariffs for 12 Months. Big 6 Suppliers & More. Compare Over 23 Suppliers. Ofgem Accredited.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP’s ad highlights convenience with its fast car wash services, while British Gas and Uswitch focus on beating the Ofgem Price Cap, offering fixed tariffs and savings. Calor emphasizes reliability with decades of experience, and CSE provides expert advice on heating oil prices.

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