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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.6162607324
80.3837392676
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 20%
Navigational 4%
Seasonal 0%
Local 14%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 82.36
calor.co.uk 4.74
flogas.co.uk 4.18
britishgas.co.uk 3.11
fueltankshop.co.uk 1.51
londongases.co.uk 0.75
ebay.co.uk 0.53
gasproducts.co.uk 0.46
homefuelsdirect.co.uk 0.27
gasdepot.co.uk 0.23
others 1.86
  • bp.com - 82.36%
  • calor.co.uk - 4.74%
  • flogas.co.uk - 4.18%
  • britishgas.co.uk - 3.11%
  • fueltankshop.co.uk - 1.51%
  • londongases.co.uk - 0.75%
  • ebay.co.uk - 0.53%
  • gasproducts.co.uk - 0.46%
  • homefuelsdirect.co.uk - 0.27%
  • gasdepot.co.uk - 0.23%
  • others - 1.86%

Copyright © Adthena. All rights reserved.

BP.com dominates with 82.36% click share, overshadowing others like Calor at 4.74% and Flogas at 4.18%. ‘Others’ collectively hold 1.86%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk calor.co.uk fueltankshop.co.uk oiltanksupermarket.co.uk crownenergy.co.uk flogas.co.uk uswitch.com homefuelsdirect.co.uk ebay.co.uk
2026/03/01 82.41% 6.84% 0.91% 2.07% 1.65% 0% 1.3% 0.41% 0.38% 0.37%
2026/03/02 68.62% 10.05% 0.46% 9.09% 0.91% 0.81% 0.77% 1% 0.01% 0.88%
2026/03/03 71.45% 8.97% 2.18% 5.88% 1.59% 0.69% 0.54% 0.73% 0.55% 0.44%
2026/03/04 81.03% 5.64% 1.12% 3.54% 0.94% 0.3% 0.91% 0.61% 0% 0.77%
2026/03/05 65.19% 17.59% 2.39% 4.22% 0.02% 1.32% 1.14% 3.01% 0.39% 0.02%
2026/03/06 75.39% 10.38% 1.76% 4.43% 1.12% 0.43% 1.19% 1.04% 0.29% 0.17%
2026/03/07 83.05% 7.33% 0.56% 4.23% 0.33% 0% 0.54% 0.53% 0.02% 0.2%
2026/03/08 72.64% 11.24% 2.1% 6.91% 0% 0% 1.1% 1.02% 0.5% 0.1%
2026/03/09 76.14% 10.13% 1.59% 3.61% 0% 0.61% 0.64% 1% 0.06% 0.23%
2026/03/10 67.41% 13.72% 2.11% 4.4% 0% 1.12% 1.5% 1.27% 0.56% 0.17%
2026/03/11 71.27% 16.78% 1.27% 2.05% 0% 0.42% 0.8% 0.69% 0.65% 0.69%
2026/03/12 47.32% 25.22% 1.2% 7.85% 0% 1.18% 2.91% 1.6% 0.06% 0.93%
2026/03/13 76.56% 11.53% 2.66% 1.14% 0.42% 0.49% 1.22% 0.49% 0.01% 0.37%
2026/03/14 75.2% 10.84% 1.69% 3.83% 0% 0.44% 1.43% 0.17% 0.01% 0.21%
2026/03/15 2.53% 32.39% 9.71% 18.06% 7.17% 1.25% 3.67% 0.69% 2.17% 0.66%
2026/03/16 59.84% 22.23% 2.16% 2.18% 0% 0.47% 2.41% 1.48% 0% 0.31%
2026/03/17 73.06% 11.32% 2.06% 1.74% 0.46% 0.24% 0.84% 1.12% 0% 1.55%
2026/03/18 79.04% 7.24% 1.96% 2.28% 1.98% 0.65% 0.37% 0.38% 0% 0.22%
2026/03/19 48.57% 13.59% 5.7% 7.74% 1.19% 2.01% 1.87% 1.22% 0% 0.37%
2026/03/20 72.84% 7.62% 1.92% 4.02% 0.72% 1.84% 0.54% 0.86% 2.56% 0.57%
2026/03/21 60.9% 14.74% 4.15% 4% 0.87% 1.16% 1.59% 0.97% 0.88% 0.53%
2026/03/22 80.55% 6.78% 1.37% 2.37% 0.52% 0.97% 1.26% 0.31% 1.62% 0.1%
2026/03/23 74.37% 11.21% 0.91% 2.11% 2.14% 1.22% 1.39% 0.58% 0.29% 0.14%
2026/03/24 73.06% 11.32% 2.06% 1.74% 0.46% 0.24% 0.84% 1.12% 0% 1.55%
2026/03/25 58.11% 15.89% 5.26% 2.96% 0% 2.38% 1.96% 2% 0.14% 0.48%
2026/03/26 84.89% 4.87% 1.75% 1.94% 0% 1.13% 0.85% 0.44% 0.33% 0.05%
2026/03/27 74.54% 10.38% 2.64% 2.7% 0% 0.93% 1.58% 0.76% 0.11% 0.09%
2026/03/28 71.25% 13.39% 2.88% 0% 0% 1.24% 1.81% 0.78% 2.67% 0.43%
2026/03/29 72.21% 13.94% 2.29% 0% 0% 0.5% 1.73% 0.66% 0.86% 0.77%
2026/03/30 69.71% 9.19% 2.47% 6.94% 0.74% 1.52% 1.2% 1.66% 1.19% 0.25%
2026/03/31 46.88% 18.49% 5.33% 4.24% 3.17% 2.51% 1.89% 1.74% 0.13% 0.07%
  • bp.com
  • britishgas.co.uk
  • calor.co.uk
  • fueltankshop.co.uk
  • oiltanksupermarket.co.uk
  • crownenergy.co.uk
  • flogas.co.uk
  • uswitch.com
  • homefuelsdirect.co.uk
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

BP.com dominated March with fluctuating spend, peaking at 84.89. BritishGas.co.uk surged mid-month, while Calor.co.uk and FuelTankShop.co.uk showed steady growth. By month’s end, BP.com led, despite a dip.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 73
2026/03/02 76
2026/03/03 80
2026/03/04 75
2026/03/05 66
2026/03/06 64
2026/03/07 62
2026/03/08 64
2026/03/09 67
2026/03/10 61
2026/03/11 66
2026/03/12 68
2026/03/13 64
2026/03/14 59
2026/03/15 63
2026/03/16 60
2026/03/17 61
2026/03/18 60
2026/03/19 59
2026/03/20 64
2026/03/21 61
2026/03/22 57
2026/03/23 61
2026/03/24 61
2026/03/25 59
2026/03/26 57
2026/03/27 57
2026/03/28 56
2026/03/29 55
2026/03/30 54
2026/03/31 52

Copyright © Adthena. All rights reserved.

March began with 73 advertisers, peaking at 80 by the 3rd. A steady decline followed, ending the month at 52.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
calor.co.uk 1.17%
bp.com 0.58%
homefuelsdirect.co.uk 0.26%
oiltanksupermarket.co.uk 0.08%
rightfuelcard.co.uk 0.07%
flogas.co.uk -0.12%
gasdepot.co.uk -0.13%
londongases.co.uk -0.49%
fueltankshop.co.uk -0.61%
britishgas.co.uk -0.68%

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Calor.co.uk surged with a 1.17 increase, while britishgas.co.uk dropped by 0.68. BP.com gained 0.58, contrasting with fueltankshop.co.uk’s 0.61 decline.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com britishgas.co.uk calor.co.uk flogas.co.uk oiltanksupermarket.co.uk fueltankshop.co.uk londongases.co.uk gasdepot.co.uk gasproducts.co.uk ebay.co.uk
2026/03/01 75.15% 6.21% 1.69% 5.2% 1.79% 1.2% 1.73% 0.07% 0.13% 2.17%
2026/03/02 67.94% 7.06% 1.03% 3.32% 1.18% 5.3% 1.08% 0.59% 0.26% 3.8%
2026/03/03 69.43% 5.3% 4.02% 2.1% 1.74% 3.92% 1.32% 1.08% 0.58% 2.01%
2026/03/04 74.55% 4.15% 2.25% 2.83% 1.09% 2.18% 1.66% 1.87% 0.81% 3.75%
2026/03/05 61.68% 17% 5.1% 4.26% 0.02% 2.64% 1.67% 0.99% 0% 0.15%
2026/03/06 71.02% 9.55% 3.23% 3.79% 1.71% 2.85% 2.67% 0.48% 0.76% 0.9%
2026/03/07 81.94% 6.83% 1.19% 2% 0.36% 2.86% 0.53% 0.06% 0.32% 0.67%
2026/03/08 69.09% 11.25% 4.14% 2.76% 0% 4.05% 2.07% 0.42% 1.13% 0.4%
2026/03/09 66.11% 12.57% 3.71% 2.27% 0% 2.17% 5.57% 1.29% 1.61% 1.21%
2026/03/10 60.21% 13.48% 4.85% 4.61% 0% 2.62% 2.37% 1.54% 0.78% 0.84%
2026/03/11 64.49% 14.57% 2.93% 2.28% 0% 1.3% 1.67% 1.44% 1.15% 1.79%
2026/03/12 36.89% 25.62% 3.45% 7.72% 0% 4.46% 2.61% 3.23% 1.99% 3.76%
2026/03/13 68.11% 11.19% 5.52% 3.48% 0.6% 0.6% 2.02% 0.37% 0.8% 1.48%
2026/03/14 70.62% 8.73% 3.53% 3.62% 0% 2.47% 3.72% 0.33% 0.83% 1.09%
2026/03/15 3.56% 23.91% 16.11% 6.78% 6.51% 9.12% 5.14% 3.01% 5.82% 2.42%
2026/03/16 52.38% 18.97% 4.59% 5.49% 0% 1.49% 2.23% 0.95% 4.21% 1.09%
2026/03/17 70% 7.74% 3.29% 1.53% 0.36% 0.71% 2.12% 1.23% 2.38% 6.16%
2026/03/18 84.21% 3.74% 3.04% 0.56% 1.39% 1.04% 0.61% 0.88% 0.47% 0.75%
2026/03/19 49.03% 10.06% 10.14% 4.92% 1.03% 4.13% 0.44% 1.09% 2.77% 1.67%
2026/03/20 88.08% 2.25% 1.52% 0.76% 0.29% 0.85% 0.7% 0.23% 0.64% 0.79%
2026/03/21 78.78% 5.36% 4.07% 2.3% 0.46% 1.39% 0.91% 0.03% 0.83% 0.85%
2026/03/22 83.57% 3.79% 2.09% 2.62% 0.41% 1.23% 1.01% 0.03% 0.55% 0.38%
2026/03/23 83.97% 4.88% 1.63% 2.26% 1.92% 0.77% 0.16% 0.17% 0.69% 0.29%
2026/03/24 70% 7.74% 3.29% 1.53% 0.36% 0.71% 2.12% 1.23% 2.38% 6.16%
2026/03/25 53.85% 10.1% 11.32% 3.97% 0% 1.36% 4.98% 1.49% 1.21% 1.52%
2026/03/26 82.12% 4.31% 3.77% 2.19% 0% 1.08% 1.3% 0.01% 1.45% 0.29%
2026/03/27 73.59% 6.57% 5.49% 3.95% 0% 1.48% 1.3% 0.01% 0.99% 0.49%
2026/03/28 64.93% 7.51% 6.5% 5.08% 0% 0% 1.47% 0.22% 1.14% 2.78%
2026/03/29 70.01% 8.93% 3.6% 4.88% 0% 0% 0.23% 0.45% 0% 4.98%
2026/03/30 71.53% 5.75% 4.85% 3.64% 0.78% 3.9% 0.33% 0.79% 0.35% 1.67%
2026/03/31 51.96% 10.84% 8.87% 4.61% 4.43% 2.21% 1.36% 0.65% 0.49% 0.38%
  • bp.com
  • britishgas.co.uk
  • calor.co.uk
  • flogas.co.uk
  • oiltanksupermarket.co.uk
  • fueltankshop.co.uk
  • londongases.co.uk
  • gasdepot.co.uk
  • gasproducts.co.uk
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

BP.com dominated March with fluctuating impressions, peaking at 88.08% on the 20th. BritishGas.co.uk saw a mid-month surge, while Calor.co.uk and Flogas.co.uk maintained steady shares. The month ended with BP.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Earn Points with BPme Rewards | Save More With BPme Rewards https://www.bp.com

    Earn points every time you fuel up with BPme Rewards. Unlock exclusive rewards and offers with BPme. Fuel & More Deals. Exclusive bp Offers.

  2. 2
    British Gas Energy Prices - Stay Ahead of Energy Costs https://www.britishgas.co.uk › british-gas › energy-quote

    Stay below April's Price Cap, With our new smart Tracker Tariff. Switch Today!

  3. 3
    Flogas UK https://www.flogas.co.uk

    Leading LPG Supplier — We Provide Energy To Homeowners And Businesses Whenever And Wherever They Need It. Get LPG...

  4. 4
    UK's Largest Oil Tank Retailer | We Won’t Be Beaten On Price https://www.fueltankshop.co.uk › oil-tank

    Huge Range Of Heating Oil Tanks From The UK's Largest Fuel Tank Retailer. Shop Now! Approved Distributors For Atlas, Deso, Titan, Harlequin, Carbery ...

  5. 5
    Heating oil prices https://www.homefuelsdirect.co.uk

    HomeFuels Direct™ — Compare Heating Oil Prices at HomeFuels Direct and save money! We get price updates daily from nationwide suppliers so that we can offer the best...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP’s ad shines with its BPme Rewards, enticing customers with exclusive offers. British Gas emphasizes cost-saving with its smart Tracker Tariff. Flogas UK highlights its reliability in LPG supply. Fuel Tank Shop boasts unbeatable prices on oil tanks, while HomeFuels Direct promises daily price updates for savings.

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