UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.641052017
81.358947983
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 24%
Navigational 4%
Seasonal 0%
Local 12%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 81.52
calor.co.uk 3.6
britishgas.co.uk 3.36
flogas.co.uk 2.69
homefuelsdirect.co.uk 2.4
fueltankshop.co.uk 0.86
gasproducts.co.uk 0.79
londongases.co.uk 0.71
ebay.co.uk 0.4
rightfuelcard.co.uk 0.37
others 3.3
  • bp.com - 81.52%
  • calor.co.uk - 3.6%
  • britishgas.co.uk - 3.36%
  • flogas.co.uk - 2.69%
  • homefuelsdirect.co.uk - 2.4%
  • fueltankshop.co.uk - 0.86%
  • gasproducts.co.uk - 0.79%
  • londongases.co.uk - 0.71%
  • ebay.co.uk - 0.4%
  • rightfuelcard.co.uk - 0.37%
  • others - 3.3%

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BP.com dominates with 81.52% click share, overshadowing others like Calor.co.uk at 3.6% and BritishGas.co.uk at 3.36%. ‘Others’ collectively hold 3.3%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk fueltankshop.co.uk homefuelsdirect.co.uk uswitch.com allstarcard.co.uk calor.co.uk flogas.co.uk crownenergy.co.uk rightfuelcard.co.uk
2026/01/01 0.09% 33.12% 8.07% 12.16% 6.37% 1.24% 3.88% 3.37% 0.95% 1.22%
2026/01/02 0.11% 42.1% 6.72% 9.45% 8.21% 0.94% 3.77% 2.79% 1.53% 0.78%
2026/01/03 14.22% 32.08% 5.94% 6.6% 6.59% 2.28% 3.14% 1.34% 2.39% 5.72%
2026/01/04 0.08% 35.44% 11.18% 5.61% 6.54% 2.43% 5.3% 1.81% 2.65% 0.91%
2026/01/05 0.07% 37.35% 6.32% 5.52% 6.84% 2.07% 6.58% 1.53% 3.41% 1.04%
2026/01/06 0.06% 41.38% 1.02% 7.08% 5.57% 4.69% 5.85% 1.47% 4.29% 1.28%
2026/01/07 43.26% 20.87% 4.27% 6.07% 3.01% 1.9% 3.9% 1.25% 1.66% 0%
2026/01/08 0% 30.52% 10.69% 6.15% 4.74% 2.63% 6.25% 1.55% 3.34% 1.3%
2026/01/09 0% 39% 9.09% 9.21% 4.16% 4.09% 2.55% 1.51% 1.11% 3.58%
2026/01/10 18.8% 28.79% 9.34% 5.75% 4.97% 3.07% 2.27% 0.65% 2.7% 1.35%
2026/01/11 0% 34.59% 9.34% 9.06% 6.12% 3.11% 4.03% 1.97% 2.92% 0.69%
2026/01/12 0% 37.4% 5.75% 8.63% 5.86% 1.76% 4.22% 1.61% 1.61% 1.17%
2026/01/13 0% 29.54% 9.9% 9.57% 6.25% 3.55% 5.07% 2.78% 0% 0.87%
2026/01/14 0% 35.83% 6.66% 8.31% 3.39% 4.96% 5.79% 0.18% 3.51% 0.7%
2026/01/15 0% 29.7% 8.28% 9.3% 4.16% 3.14% 7.53% 1.63% 3.85% 1.32%
2026/01/16 0% 38.96% 9.08% 9.2% 4.16% 4.09% 2.54% 1.51% 1.11% 3.58%
2026/01/17 0% 33.99% 6.72% 9.13% 5.21% 3.27% 9.37% 2.88% 3.29% 0.63%
2026/01/18 0% 32.77% 11.43% 13.03% 3.56% 1.77% 5.03% 2.65% 1.86% 1%
2026/01/19 0% 40.4% 2.71% 13.55% 3.67% 3.31% 4.48% 2.02% 2.4% 1.9%
2026/01/20 32.3% 17.58% 5.72% 5.02% 1.78% 1.26% 3.62% 1.46% 2.33% 2.09%
2026/01/21 46.4% 19.86% 0.88% 5.69% 2.38% 1.63% 4.89% 1.75% 2.28% 2.82%
2026/01/22 60.99% 16.09% 0.01% 4.74% 2.02% 2.04% 2.17% 1.88% 1.31% 0.48%
2026/01/23 61.04% 15.46% 0.56% 3.79% 1.84% 1.9% 2.84% 0.64% 1.53% 1.1%
2026/01/24 50.08% 10.61% 1.89% 2.11% 1.54% 0.66% 1.74% 1.15% 0.49% 20.94%
2026/01/25 71.32% 8.3% 2.05% 2.77% 1.49% 1.83% 1.38% 2.08% 1.26% 0.62%
2026/01/26 54.95% 12.6% 0.92% 8.03% 2.24% 1.4% 3.4% 1.78% 1.95% 0.72%
2026/01/27 54.66% 14.22% 0.79% 4.33% 3.37% 2.12% 5.14% 0.98% 1.46% 0.75%
2026/01/28 61.34% 16.98% 5.57% 3.31% 2.45% 0.63% 0.42% 1.13% 0.57% 0.15%
2026/01/29 71% 11.53% 1.51% 2.74% 1.53% 0.68% 1.19% 0.76% 0.38% 0.01%
2026/01/30 66.06% 13.67% 0.63% 3.27% 2.33% 1.18% 1.64% 0.68% 0.55% 0.02%
2026/01/31 73.12% 9.68% 3.27% 1.79% 1.72% 1.47% 1.42% 0.99% 0.61% 0.01%
  • bp.com
  • britishgas.co.uk
  • fueltankshop.co.uk
  • homefuelsdirect.co.uk
  • uswitch.com
  • allstarcard.co.uk
  • calor.co.uk
  • flogas.co.uk
  • crownenergy.co.uk
  • rightfuelcard.co.uk

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BP’s PPC spend surged dramatically mid-January, peaking at 73.12% by month’s end. British Gas saw a steady decline, ending at 9.68%. Fuel Tank Shop and Home Fuels Direct experienced fluctuations, while Uswitch and others maintained lower, stable spends.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 82
2026/01/02 83
2026/01/03 78
2026/01/04 85
2026/01/05 87
2026/01/06 87
2026/01/07 79
2026/01/08 87
2026/01/09 86
2026/01/10 89
2026/01/11 90
2026/01/12 84
2026/01/13 89
2026/01/14 92
2026/01/15 89
2026/01/16 86
2026/01/17 79
2026/01/18 87
2026/01/19 85
2026/01/20 94
2026/01/21 86
2026/01/22 79
2026/01/23 78
2026/01/24 79
2026/01/25 79
2026/01/26 81
2026/01/27 78
2026/01/28 75
2026/01/29 81
2026/01/30 80
2026/01/31 80

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January saw fluctuating advertiser numbers, peaking at 94 on the 20th. The month concluded with a stable count of 80.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 57.51%
fuel-station.co.uk 0.22%
compassfuels.co.uk 0.03%
asda.com 0.01%
ukgasplumbers.com 0%
gasproducts.co.uk -3.68%
flogas.co.uk -6.05%
homefuelsdirect.co.uk -6.74%
britishgas.co.uk -10.63%
calor.co.uk -12.13%

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BP.com surged with a 57.51% click share increase, while Calor.co.uk plummeted by 12.13%. BritishGas.co.uk also saw a decline of 10.63%.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bp.com britishgas.co.uk calor.co.uk homefuelsdirect.co.uk ebay.co.uk allstarcard.co.uk flogas.co.uk gasproducts.co.uk londongases.co.uk rightfuelcard.co.uk
2026/01/01 0.04% 20.75% 7.34% 13.88% 7.16% 1.48% 6.36% 2.24% 5.44% 1.23%
2026/01/02 0.07% 27.8% 6.68% 13.26% 5.85% 1.31% 6.32% 2.36% 3.32% 0.98%
2026/01/03 23.33% 15.21% 5.02% 7.49% 7.06% 2.4% 2.71% 3.01% 1.47% 10.51%
2026/01/04 0.04% 22.64% 9.7% 7.9% 3.2% 3.19% 4.11% 4.48% 6.77% 1.05%
2026/01/05 0.04% 22.05% 12% 7.16% 8.34% 2.76% 3.32% 10.51% 2.55% 1.21%
2026/01/06 0.04% 28.15% 9.67% 9.29% 3.33% 5.89% 2.85% 8.73% 3.9% 2.62%
2026/01/07 59.03% 9.78% 4.9% 5.13% 4.37% 1.42% 1.83% 1.12% 1.24% 0%
2026/01/08 0% 15.31% 11.51% 7.9% 2.97% 3.49% 3.56% 4.66% 11.31% 1.44%
2026/01/09 0% 24.04% 3.93% 12.79% 6.52% 5.27% 3.19% 4.15% 6.34% 7.73%
2026/01/10 30.23% 16.12% 3.38% 7.29% 1.54% 3.1% 1.49% 7.34% 3.16% 1.34%
2026/01/11 0% 20.74% 7.97% 11.31% 6.85% 4.4% 3.5% 9.99% 7.75% 0.76%
2026/01/12 0% 26.31% 7.77% 12.01% 2.8% 2.56% 3.84% 7.93% 2.49% 1.46%
2026/01/13 0% 20.21% 8.98% 12.61% 2.42% 4.91% 5.74% 5.16% 4.65% 0.95%
2026/01/14 0% 23.66% 10.74% 10.53% 1.66% 7.72% 0.67% 5.85% 4.42% 0.81%
2026/01/15 0% 19.94% 13.26% 11.72% 2.56% 4.28% 3.95% 4.09% 6.23% 2.56%
2026/01/16 0% 24.04% 3.93% 12.79% 6.52% 5.27% 3.19% 4.15% 6.34% 7.73%
2026/01/17 0% 22.48% 15.97% 12.5% 0.09% 4.82% 6.21% 6.46% 4.24% 0.71%
2026/01/18 0% 15.66% 8.11% 11.88% 1.11% 1.69% 4.16% 5.4% 30.13% 0.81%
2026/01/19 0% 27.39% 6.95% 17.61% 4.77% 3.61% 3.66% 2.07% 4.17% 1.73%
2026/01/20 54.61% 8.51% 4.05% 4.18% 0.43% 1.09% 2.19% 1.1% 2% 2.87%
2026/01/21 69.74% 7.27% 4.61% 4.06% 0.01% 1.31% 1.78% 1.35% 0.37% 3.05%
2026/01/22 79.16% 6.99% 1.79% 3.08% 0.49% 1.12% 1.85% 0.96% 0.24% 0.27%
2026/01/23 78.59% 6.86% 2.75% 2.65% 0.23% 1.15% 0.55% 1.09% 0.13% 0.56%
2026/01/24 67.77% 4.86% 1.48% 1.37% 0.31% 0.45% 1.18% 0.68% 0.45% 16.94%
2026/01/25 86.11% 3.51% 1.02% 1.68% 0.01% 1.28% 1.7% 0.23% 0.39% 0.32%
2026/01/26 77.28% 3.78% 2.67% 5.29% 0.58% 0.92% 1.89% 0.36% 0.11% 0.75%
2026/01/27 73.15% 5.81% 4.54% 3.1% 1.38% 1.58% 1.1% 1.58% 0.81% 0.44%
2026/01/28 83.77% 5.89% 0.27% 2.43% 0.43% 0.42% 1.29% 0% 0.34% 0.09%
2026/01/29 87.3% 3.71% 0.85% 1.57% 0.27% 0.41% 0.74% 0.09% 0.65% 0%
2026/01/30 83.13% 5.45% 1.51% 1.86% 0.5% 0.78% 0.72% 0.13% 0.85% 0.01%
2026/01/31 87.28% 3.49% 1.24% 1.07% 1.03% 0.89% 0.88% 0.66% 0.15% 0.01%
  • bp.com
  • britishgas.co.uk
  • calor.co.uk
  • homefuelsdirect.co.uk
  • ebay.co.uk
  • allstarcard.co.uk
  • flogas.co.uk
  • gasproducts.co.uk
  • londongases.co.uk
  • rightfuelcard.co.uk

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In January 2026, bp.com surged from 0.04% to 87.28%, dominating the PPC landscape. Meanwhile, britishgas.co.uk’s share plummeted from 20.75% to 3.49%. Calor.co.uk and homefuelsdirect.co.uk also saw declines, while ebay.co.uk and others maintained low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Instant Decision Online | Access Over 7,700 Fuel Sites https://www.allstarcard.co.uk › fuel › card

    Join The Largest UK Fuel Network. Apply And Save Today. Instant Decision Online.

  2. 2
    Safer, smarter, stronger | More energy, more reliably https://www.bp.com

    Safer, smarter and stronger with technology, to deliver more energy, more reliably. Smart tech optimizes delivery and keeps energy flowing safely and efficiently..

  3. 3
    British Gas Energy Prices https://www.britishgas.co.uk › british-gas › energy-quote

    British Gas Electricity Tariff — Save with a fixed tariff that's cheaper than Ofgem's price cap, join British Gas today! You can count...

  4. 4
    Flogas UK | Flogas Official Site https://www.flogas.co.uk

    We Provide Energy To Homeowners And Businesses Whenever And Wherever They Need It. Get LPG...

  5. 5
    Fuel Cards - Apply For A Fuel Card https://www.rightfuelcard.co.uk

    Give Your Drivers Access To Faster, More Efficient Refuelling with BP's Extensive Netork. Use Our...

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In the competitive landscape of Google’s PPC, Allstarcard.co.uk leads with its expansive UK fuel network, promising instant decisions. BP.com emphasizes safety and smart technology for reliable energy delivery. Britishgas.co.uk offers cost-effective tariffs below Ofgem’s cap. Flogas.co.uk ensures energy availability for all needs, while Rightfuelcard.co.uk highlights efficient refueling through BP’s network.

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