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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.2302617578
67.7697382422
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 18%
Navigational 2%
Seasonal 0%
Local 2%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 34.32
homefuelsdirect.co.uk 12.99
fueltankshop.co.uk 11.86
britishgas.co.uk 7.6
calor.co.uk 6.03
flogas.co.uk 5.53
ebay.co.uk 4.58
oiltanksupermarket.co.uk 3.34
londongases.co.uk 1.7
gasdepot.co.uk 1.15
others 10.9
  • bp.com - 34.32%
  • homefuelsdirect.co.uk - 12.99%
  • fueltankshop.co.uk - 11.86%
  • britishgas.co.uk - 7.6%
  • calor.co.uk - 6.03%
  • flogas.co.uk - 5.53%
  • ebay.co.uk - 4.58%
  • oiltanksupermarket.co.uk - 3.34%
  • londongases.co.uk - 1.7%
  • gasdepot.co.uk - 1.15%
  • others - 10.9%

Copyright © Adthena. All rights reserved.

BP.com dominates with 34.32% click share, followed by Home Fuels Direct at 12.99%. Others collectively hold 10.90%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk homefuelsdirect.co.uk uswitch.com fueltankshop.co.uk comparefuelcards.co.uk allstarcard.co.uk oiltanksupermarket.co.uk ebay.co.uk calor.co.uk
2026/06/01 10.69% 13.54% 6.04% 2.81% 29.17% 1.45% 7.62% 14.68% 1.92% 1.64%
2026/06/02 15.22% 11.55% 13.18% 2.51% 27.08% 0.99% 3.45% 6.3% 1.84% 1.77%
2026/06/03 0.35% 20.49% 16.87% 3% 20.59% 1.49% 4.04% 9.49% 2.91% 1.5%
2026/06/04 38.35% 13.48% 10.67% 1.34% 14.21% 1.27% 1.31% 2.28% 3.16% 1.65%
2026/06/05 11.01% 15% 12.95% 1.07% 27.12% 1.12% 2.12% 13.23% 2.8% 2.25%
2026/06/06 16.91% 12.05% 8.13% 1.09% 25.05% 1.55% 2.02% 13.42% 3.87% 0.94%
2026/06/07 0.51% 11.61% 6.68% 1.05% 46.28% 1.39% 1.79% 12.51% 2.16% 1.72%
2026/06/08 28.82% 11.2% 8.98% 1.42% 22.83% 1.66% 1.28% 1.43% 1.59% 2.26%
2026/06/09 18.16% 8.81% 6.95% 1.44% 28.33% 1.65% 1.26% 6.93% 2.24% 1.97%
2026/06/10 0.55% 17.29% 8.62% 2.67% 25.07% 1.96% 1.3% 4.02% 5.51% 3.98%
2026/06/11 0.17% 10.7% 6.05% 2.47% 38.21% 2.11% 1.75% 15.93% 3.3% 1.94%
2026/06/12 10.12% 9.48% 5.77% 2.09% 29.63% 1.33% 1.25% 16.47% 4.88% 2.28%
2026/06/13 0.93% 18.46% 14.92% 4.79% 19.24% 3.64% 2.35% 4.19% 4.98% 1.86%
2026/06/14 0% 25.9% 13.91% 7.02% 9.39% 3.01% 2.85% 1.45% 4.93% 3.3%
2026/06/15 0.29% 20.11% 9.68% 4.78% 12.18% 3.95% 3.61% 3.99% 6.75% 3.77%
2026/06/16 28.13% 18.42% 4.1% 4.85% 4.37% 2.82% 2.67% 0.28% 8.64% 4.07%
2026/06/17 18.21% 18.22% 9.92% 11.31% 8.47% 1.76% 0.66% 2.36% 5.73% 2.91%
2026/06/18 0% 21.46% 6.71% 3.75% 15.76% 2.97% 2.31% 5.39% 6.9% 5.13%
2026/06/19 0.48% 21.2% 12.52% 4.04% 13.38% 2.66% 1.77% 1.36% 7.41% 4.68%
2026/06/20 1.11% 30.41% 19.5% 6.89% 5.54% 0.81% 0% 2.27% 1.18% 3.38%
2026/06/21 0% 27.6% 28.7% 6.2% 3.74% 3.73% 1.3% 2.82% 0.86% 2.8%
2026/06/22 30.66% 22.04% 17.01% 3.34% 2.67% 0.06% 0% 0.36% 1.2% 1.84%
2026/06/23 0.5% 35.06% 18.1% 7.56% 3.02% 3.09% 1.4% 0.62% 0.17% 1.66%
2026/06/24 1.43% 29.21% 23.98% 5.82% 1.26% 0.71% 0.56% 0% 0.93% 4.99%
2026/06/25 55.79% 13.61% 11.98% 2.68% 0.66% 0.99% 0.32% 0.27% 0.14% 1.35%
2026/06/26 0% 38.43% 22.23% 6.56% 1.63% 4.07% 3.74% 0% 0.58% 0.5%
2026/06/27 27.63% 28.71% 9.49% 3.65% 0% 2.12% 1.95% 0.44% 0.37% 0.92%
2026/06/28 0% 42.98% 11.86% 8.91% 0% 3.5% 1.59% 0% 0.97% 0.33%
2026/06/29 0% 38.23% 23% 4.6% 3.62% 1.75% 2.72% 0% 0.29% 0.29%
2026/06/30 53.14% 17.46% 11.14% 3.36% 1.22% 1.11% 1.05% 0.47% 0.03% 0.02%
  • bp.com
  • britishgas.co.uk
  • homefuelsdirect.co.uk
  • uswitch.com
  • fueltankshop.co.uk
  • comparefuelcards.co.uk
  • allstarcard.co.uk
  • oiltanksupermarket.co.uk
  • ebay.co.uk
  • calor.co.uk

Copyright © Adthena. All rights reserved.

BP’s ad spend fluctuated dramatically, peaking at 55.79% on June 25. British Gas maintained steady growth, ending at 17.46%. Home Fuels Direct saw a mid-month surge, closing at 11.14%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 89
2026/06/02 92
2026/06/03 100
2026/06/04 88
2026/06/05 90
2026/06/06 89
2026/06/07 86
2026/06/08 88
2026/06/09 88
2026/06/10 94
2026/06/11 91
2026/06/12 90
2026/06/13 89
2026/06/14 88
2026/06/15 85
2026/06/16 82
2026/06/17 81
2026/06/18 78
2026/06/19 79
2026/06/20 72
2026/06/21 70
2026/06/22 75
2026/06/23 71
2026/06/24 70
2026/06/25 64
2026/06/26 65
2026/06/27 69
2026/06/28 63
2026/06/29 67
2026/06/30 65

Copyright © Adthena. All rights reserved.

June began with 89 advertisers, peaking at 100 on June 3. A steady decline followed, ending at 65 by June 30.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 9.62%
flogas.co.uk 6.11%
homefuelsdirect.co.uk 3.97%
britishgas.co.uk 2.94%
uswitch.com 0.64%
quicktanks.co.uk -0.63%
calor.co.uk -1.22%
ebay.co.uk -2.76%
oiltanksupermarket.co.uk -3.82%
fueltankshop.co.uk -13.31%

Copyright © Adthena. All rights reserved.

BP.com surged with a 9.62% increase, while FuelTankShop.co.uk plummeted by 13.31%. Flogas.co.uk rose by 6.11%, contrasting with OilTankSupermarket.co.uk’s 3.82% drop.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com britishgas.co.uk homefuelsdirect.co.uk flogas.co.uk allstarcard.co.uk fueltankshop.co.uk oiltanksupermarket.co.uk londongases.co.uk ebay.co.uk calor.co.uk
2026/06/01 9.01% 12.13% 9.09% 0.82% 9.14% 14.29% 17.82% 0.32% 6.65% 3.05%
2026/06/02 14.27% 11.54% 15.13% 1.26% 4.68% 13.49% 7.4% 1.46% 6.38% 3.07%
2026/06/03 0.43% 16.57% 21.97% 1.33% 4.51% 9.74% 8.86% 1.69% 7.81% 2.53%
2026/06/04 31% 13.96% 14.46% 1.18% 1.66% 7.55% 2.26% 0.78% 9.38% 2.39%
2026/06/05 8.05% 16.37% 18.58% 1.02% 2.77% 11.39% 13.67% 0.93% 9.16% 2.65%
2026/06/06 13.74% 13.67% 12.07% 1.48% 2.58% 13.29% 13.93% 1.6% 9.3% 1.18%
2026/06/07 0.79% 12.65% 11.51% 1.34% 2.74% 24.16% 14.48% 1.78% 7.07% 2.42%
2026/06/08 24.78% 10.02% 14.39% 1.47% 1.79% 10.58% 1.62% 3.49% 5.38% 3.5%
2026/06/09 16.43% 6% 10.57% 1.82% 1.77% 13.69% 8.03% 2.54% 7.61% 3.32%
2026/06/10 0.6% 10.36% 11.58% 3.82% 1.49% 12.21% 3.65% 3.1% 14.96% 5.14%
2026/06/11 0.21% 6.01% 7.39% 1.75% 1.86% 13.57% 13.47% 2.39% 8.77% 2.29%
2026/06/12 9.85% 5.41% 7.59% 1.58% 1.6% 16.76% 17.65% 2.69% 11.57% 3.72%
2026/06/13 0.97% 10.53% 19.24% 2.64% 2.77% 7.68% 3.69% 3.07% 13.21% 3.02%
2026/06/14 0% 19.88% 16.19% 3.08% 3.05% 3.25% 1.16% 8.79% 12.55% 3.43%
2026/06/15 0.36% 13.56% 11.07% 3.42% 3.93% 4.75% 3.49% 3.75% 17.08% 5.5%
2026/06/16 18.54% 9.7% 5.62% 3.87% 3.09% 2.4% 0.29% 3.23% 22.87% 6.72%
2026/06/17 15.59% 10.56% 11.27% 3.79% 0.74% 3.52% 2.22% 4.76% 15.15% 5.02%
2026/06/18 0% 12.4% 6.69% 4.65% 2.55% 6.09% 4.76% 5.49% 17.98% 6.64%
2026/06/19 0.4% 16.02% 13% 4.48% 1.84% 5.28% 1.23% 7.89% 18.1% 5.76%
2026/06/20 1.24% 19.12% 24.68% 5.97% 0% 2.03% 2.03% 4.24% 3.82% 4.59%
2026/06/21 0% 18.97% 36.61% 7.34% 1.59% 1.59% 2.65% 4.5% 2.03% 3.33%
2026/06/22 22.44% 18.5% 24.3% 2.96% 0% 1.07% 0.36% 0.75% 4.19% 2.8%
2026/06/23 0.77% 27.06% 25.54% 7.03% 1.89% 1.26% 0.63% 3.04% 0.49% 2.9%
2026/06/24 1.81% 22.74% 32.73% 8.92% 0.74% 0.49% 0% 1.32% 2.41% 4.86%
2026/06/25 50.52% 9.73% 16.98% 3.52% 0.41% 0.27% 0.27% 0.18% 0.45% 1.63%
2026/06/26 0% 32.55% 27.98% 4.73% 4.48% 0.6% 0% 1.82% 1.72% 0.66%
2026/06/27 24.89% 26.92% 11.39% 5.86% 2.37% 0% 0.39% 2.65% 1.18% 0.72%
2026/06/28 0% 36.54% 15.46% 10.33% 2.18% 0% 0% 4.08% 3.36% 0.76%
2026/06/29 0% 33.84% 27.78% 7.25% 3.26% 1.39% 0% 1.88% 0.57% 0.5%
2026/06/30 43.96% 19.88% 17.59% 3.87% 1.41% 0.55% 0.47% 0.45% 0.07% 0.03%
  • bp.com
  • britishgas.co.uk
  • homefuelsdirect.co.uk
  • flogas.co.uk
  • allstarcard.co.uk
  • fueltankshop.co.uk
  • oiltanksupermarket.co.uk
  • londongases.co.uk
  • ebay.co.uk
  • calor.co.uk

Copyright © Adthena. All rights reserved.

BP’s impression share fluctuated dramatically, peaking at 50.52% on June 25. British Gas maintained a steady presence, ending at 19.88%. Home Fuels Direct saw a mid-month surge, while Flogas gradually increased, peaking at 10.33% on June 28. The month concluded with BP leading, followed by British Gas and Home Fuels Direct.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    UK’s Largest Fuel Network - Save Up To 8p Per Litre https://www.allstarcard.co.uk

    Flexible fuel card solutions tailored to your fleet’s needs.

  2. 2
    Find Your Nearest bp | bp Petrol Stations https://www.bp.com

    Earn points every time you fuel up with bpme Rewards. Your closest bp station is just a click away. Exclusive bp Offers. Fuel & More Deals.

  3. 3
    Tracker Tariff | Below Cap https://www.britishgas.co.uk › british-gas › energy-quote

    Stay Ahead of Energy Costs — You can count on us. Trusted by 7 million customers to take care of all things energy.

  4. 4
    Heating oil price check https://www.homefuelsdirect.co.uk

    HomeFuels Direct™ — Compare Heating Oil Prices at HomeFuels Direct and save money! We get price updates daily from nationwide suppliers so that we can offer the best...

  5. 5
    Compare Business Gas Prices - Best Business Gas Tariffs UK https://www.loveenergysavings.com › business-gas › switch-and-save

    See Top 10 Business Gas Deals: 11 June 2026. Compare Gas Tariffs Online in...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, five advertisers stand out with compelling narratives. Allstarcard.co.uk entices with savings of up to 8p per litre, emphasizing flexibility for fleet needs. BP.com highlights convenience and rewards, making fueling a rewarding experience. Britishgas.co.uk assures reliability, trusted by millions for energy management. Homefuelsdirect.co.uk offers daily price updates, ensuring cost-effective heating solutions. Loveenergysavings.com simplifies business gas comparisons, promising the best tariffs. Each ad weaves a story of savings, convenience, and trust, resonating with diverse consumer needs.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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