UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.2309253422
71.7690746578
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 20%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 61.68
calor.co.uk 11.43
flogas.co.uk 6.62
britishgas.co.uk 5.75
fueltankshop.co.uk 4.13
oiltanksupermarket.co.uk 1.66
gasdepot.co.uk 1.08
londongases.co.uk 1.02
homefuelsdirect.co.uk 0.96
ebay.co.uk 0.68
others 4.99
  • bp.com - 61.68%
  • calor.co.uk - 11.43%
  • flogas.co.uk - 6.62%
  • britishgas.co.uk - 5.75%
  • fueltankshop.co.uk - 4.13%
  • oiltanksupermarket.co.uk - 1.66%
  • gasdepot.co.uk - 1.08%
  • londongases.co.uk - 1.02%
  • homefuelsdirect.co.uk - 0.96%
  • ebay.co.uk - 0.68%
  • others - 4.99%

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BP.com dominates with 61.68% click share, followed by Calor.co.uk at 11.43%. Others collectively hold 4.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk uswitch.com fueltankshop.co.uk flogas.co.uk calor.co.uk oiltanksupermarket.co.uk homefuelsdirect.co.uk oiltankwarehouse.co.uk quicktanks.co.uk
2026/09/01 1.18% 44.9% 2.6% 3.74% 8.53% 3.79% 0% 0% 0% 0%
2026/09/02 21.55% 20.34% 1.13% 17.32% 3.67% 4.46% 13.22% 0% 1.64% 1.55%
2026/09/03 30.34% 20.44% 1.4% 6.07% 5.44% 3.06% 3.09% 3.96% 0% 1.07%
2026/09/04 28.6% 22.12% 1.77% 9.08% 4.88% 4.46% 7.28% 1.97% 0% 2.03%
2026/09/05 0.55% 25.64% 4.29% 25.96% 5.49% 4.1% 0% 3.74% 5.39% 7.65%
2026/09/06 35.41% 11.63% 1.92% 15.55% 2.68% 2.93% 5.26% 3.25% 3.85% 2.72%
2026/09/07 0.4% 20.29% 2.77% 23.46% 2.96% 4.75% 6.47% 2.38% 9.18% 3.17%
2026/09/08 0% 21.61% 4.05% 16.13% 4.38% 8.4% 14.61% 0.91% 2.37% 1.59%
2026/09/09 0.5% 25.69% 3.98% 14.99% 4.39% 7.26% 11.55% 0.19% 0.71% 0%
2026/09/10 0% 20.61% 3.17% 25.26% 3.69% 3.94% 10.41% 1.59% 5.24% 3.23%
2026/09/11 25.91% 17.13% 2.19% 15.78% 3.52% 2.25% 8.6% 1% 2.33% 0.66%
2026/09/12 0.74% 38.21% 3.73% 16.34% 4.02% 3.86% 0% 3.06% 3.5% 1.95%
2026/09/13 0.66% 32.93% 1.95% 12.11% 2.98% 4.75% 15.26% 2.32% 1.86% 0%
2026/09/14 39.06% 19.6% 1.58% 11.1% 1.64% 3.69% 0% 2.35% 2.81% 1.33%
2026/09/15 49.69% 18.68% 1.82% 4.99% 2.49% 1.68% 5.14% 0.5% 0.66% 0.76%
2026/09/16 25.41% 27.7% 2% 16.98% 1.5% 1.92% 6.42% 0.68% 1.87% 2.28%
2026/09/17 0.22% 83.43% 2.27% 1.65% 1.57% 1.75% 1.92% 0.29% 0.24% 0.67%
2026/09/18 0% 61.25% 4.24% 9.13% 2.17% 9.59% 4.59% 0.39% 0% 0%
2026/09/19 23.4% 14.63% 5.12% 24.67% 2.58% 2.34% 11.94% 3.1% 0% 2.95%
2026/09/20 12.97% 11.94% 2.53% 31.86% 2.07% 1.98% 14.9% 1.27% 3.67% 6.73%
2026/09/21 0.3% 14.86% 3.23% 32.97% 2.78% 13.63% 14.82% 2.71% 0% 1.21%
2026/09/22 21.95% 10.89% 2.64% 22.82% 1.96% 10.38% 11.43% 1.44% 1.95% 1.06%
2026/09/23 19.11% 31.44% 2.82% 16.97% 1.46% 1.12% 10.09% 0.95% 3.86% 3.75%
2026/09/24 1.08% 14.67% 2.82% 36.82% 2.36% 0.78% 16.34% 2.19% 1.88% 2.67%
2026/09/25 44.8% 8.27% 2.45% 15.87% 1.8% 9.31% 4.85% 0.83% 0% 1.25%
2026/09/26 26.83% 15.01% 4.33% 16.43% 3.31% 3.58% 9.81% 1.03% 2.52% 1.37%
2026/09/27 27.29% 17.34% 3.75% 16.65% 1.58% 5% 8.03% 0.46% 1.96% 1.39%
2026/09/28 33.84% 22.57% 5.38% 3.38% 3.17% 5.62% 0% 1.68% 0% 0%
2026/09/29 50.38% 19.11% 3.88% 2.55% 2.71% 3.62% 1.85% 1.27% 0% 0%
2026/09/30 31.29% 20.02% 6.63% 4.13% 3.71% 3.52% 2.24% 1.02% 0.67% 0%
  • bp.com
  • britishgas.co.uk
  • uswitch.com
  • fueltankshop.co.uk
  • flogas.co.uk
  • calor.co.uk
  • oiltanksupermarket.co.uk
  • homefuelsdirect.co.uk
  • oiltankwarehouse.co.uk
  • quicktanks.co.uk

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In September 2026, BP.com saw fluctuating PPC spend, peaking at 50.38 on the 29th. BritishGas.co.uk had a notable spike on the 17th with 83.43. Uswitch.com maintained steady growth, ending at 6.63. Fueltankshop.co.uk experienced highs mid-month, while Flogas.co.uk and Calor.co.uk showed consistent activity. Oiltanksupermarket.co.uk and Quicktanks.co.uk had varied trends, with Homefuelsdirect.co.uk and Oiltankwarehouse.co.uk showing sporadic activity. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 54
2026/09/02 54
2026/09/03 54
2026/09/04 59
2026/09/05 61
2026/09/06 66
2026/09/07 70
2026/09/08 67
2026/09/09 68
2026/09/10 69
2026/09/11 69
2026/09/12 62
2026/09/13 57
2026/09/14 56
2026/09/15 56
2026/09/16 56
2026/09/17 57
2026/09/18 57
2026/09/19 58
2026/09/20 61
2026/09/21 63
2026/09/22 60
2026/09/23 60
2026/09/24 65
2026/09/25 63
2026/09/26 62
2026/09/27 62
2026/09/28 62
2026/09/29 61
2026/09/30 57

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In September 2026, distinct advertisers on Google SERP began at 54, peaked at 70, and concluded at 57, showcasing dynamic fluctuations throughout the month.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
calor.co.uk 7.74%
britishgas.co.uk 1.45%
fueltankshop.co.uk 0.34%
londongases.co.uk 0.22%
oiltanksupermarket.co.uk 0.21%
gasdepot.co.uk -0.74%
johnston-oils.co.uk -0.87%
atlascopco.com -0.96%
flogas.co.uk -1.92%
bp.com -3.74%

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Calor.co.uk surged with a 7.74% click share increase, while bp.com faced a significant drop of 3.74%. Britishgas.co.uk gained 1.45%, contrasting with declines for flogas.co.uk and atlascopco.com.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bp.com londongases.co.uk britishgas.co.uk calor.co.uk flogas.co.uk gasdepot.co.uk ebay.co.uk fueltankshop.co.uk oiltanksupermarket.co.uk oiltankwarehouse.co.uk
2026/09/01 2.79% 2.03% 24.16% 3.92% 14.58% 4.53% 1.96% 2.46% 0% 0%
2026/09/02 42.85% 6.12% 8.82% 4.67% 5.43% 0.89% 3.13% 7.71% 7.47% 1.87%
2026/09/03 48.45% 1.43% 8.35% 3.11% 6.85% 1.89% 1.35% 2.44% 1.38% 0%
2026/09/04 49.85% 0% 7.79% 4.63% 5.7% 2.42% 2.98% 3.9% 3.62% 0%
2026/09/05 1.3% 1.83% 14.23% 5.19% 8.61% 10.27% 1.48% 14.16% 0% 7.43%
2026/09/06 47.1% 1.85% 6.79% 2.95% 3.46% 4.37% 2.16% 6.97% 2.76% 4.15%
2026/09/07 0.85% 7.91% 12.02% 5.51% 4.72% 7.61% 3.05% 11.39% 4.19% 11.19%
2026/09/08 0% 8.88% 13.57% 12.87% 6.9% 8.05% 1.32% 10.13% 10.62% 3.27%
2026/09/09 1.25% 5.73% 14.72% 9.28% 8.61% 11.76% 5.97% 8.54% 8.2% 1.03%
2026/09/10 0% 6.48% 13.34% 8.17% 6.69% 2.61% 4.32% 15.57% 8.12% 8.13%
2026/09/11 38.58% 3.08% 8.49% 3.35% 5.33% 5.91% 4.23% 7.33% 5.05% 2.81%
2026/09/12 1.96% 5.33% 21.87% 5.4% 7.76% 7.77% 6.41% 9.96% 0% 5.36%
2026/09/13 1.73% 1.58% 19.35% 6.42% 6.26% 11.69% 10.49% 7.11% 11.34% 2.85%
2026/09/14 54.06% 0.23% 7.93% 3.56% 1.92% 4.69% 0.95% 4.83% 0% 3.15%
2026/09/15 68.38% 3.21% 7.36% 2.26% 3.03% 1.95% 1.24% 2.05% 2.53% 0.51%
2026/09/16 39.84% 3.3% 24.33% 1.76% 1.93% 2.58% 2.93% 7.3% 3.47% 2.03%
2026/09/17 0.61% 2.91% 74.69% 3.14% 4.2% 0.88% 1.19% 1.52% 2% 0.5%
2026/09/18 0% 1.4% 38.04% 34.94% 3.94% 1.64% 1.38% 5.16% 3.28% 0%
2026/09/19 37.95% 3.08% 8.04% 2.65% 4.27% 3.28% 0.65% 12.69% 7.72% 0%
2026/09/20 29.99% 1.77% 6.35% 2.87% 3.77% 0.57% 3.1% 17.14% 9.85% 4.28%
2026/09/21 0.66% 0.54% 7.64% 41.13% 4.24% 0.47% 2.94% 16.13% 9.13% 0%
2026/09/22 35.4% 1.69% 4.14% 25.38% 2.36% 0.92% 0.64% 8.29% 5.18% 1.73%
2026/09/23 29.38% 1.72% 33.24% 1.26% 2.26% 1.93% 1.7% 8.82% 6.29% 4.2%
2026/09/24 2.88% 9.7% 10.08% 1.19% 4.46% 3.85% 5.12% 23.92% 13.36% 3.14%
2026/09/25 53.79% 3.9% 3.08% 20.34% 1.69% 2.55% 1.27% 5.56% 2.1% 0%
2026/09/26 37.84% 4.3% 8.23% 5.15% 5.45% 5.48% 0.71% 7.3% 5.5% 2.75%
2026/09/27 38.72% 7.6% 8.86% 7.09% 2.3% 5.15% 4.97% 7.42% 4.5% 2.25%
2026/09/28 42.94% 5.65% 10.35% 5.75% 4.23% 6.52% 4.38% 1.4% 0% 0%
2026/09/29 60.28% 7.76% 7.95% 4.58% 3.56% 3.64% 1.43% 1% 0.88% 0%
2026/09/30 40.96% 10.32% 9.03% 5.15% 5.02% 4.83% 4.01% 1.83% 1.15% 0.58%
  • bp.com
  • londongases.co.uk
  • britishgas.co.uk
  • calor.co.uk
  • flogas.co.uk
  • gasdepot.co.uk
  • ebay.co.uk
  • fueltankshop.co.uk
  • oiltanksupermarket.co.uk
  • oiltankwarehouse.co.uk

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BP.com saw fluctuating impressions, peaking mid-month at 68.38%. BritishGas.co.uk had a notable spike on the 17th with 74.69%. Londongases.co.uk ended strong at 10.32%. Overall, a dynamic month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Earn Points with BPme Rewards | Save On Every Trip With bp https://www.bp.com

    Fast, easy car wash services at bp near you. Clean your car in minutes at your nearest bp. Clean Your Car Fast. Fast Drive-Through Wash. Jet Wash Available. Services: Car Wash, Jet Wash.

  2. 2
    British Gas for Small Business | Why British Gas Lite https://www.britishgas.co.uk

    We're Doing Things Differently. A British Gas Digital Initiative. Switch in 3 Simple & Easy steps. Come Direct for the Best Rates. Get A Quote. Services: Energy Rates, Small Business Energy.

  3. 3
    Calor UK https://www.calor.co.uk

    The UK's Leading LPG Supplier — With 90 years of experience, you can rely on Calor for your home energy needs. Over 100,000 homes and businesses choose Calor as their energy supplier, you can too. Switch to Calor.

  4. 4
    Calor Gas Bottle Delivery | Competitively Priced https://www.londongases.co.uk

    Quick, reliable & friendly service. Buy Today. Delivery Slots Available. Free Delivery Available. In Business Since 1999. Quality Guarantee. Types: Calor Gas, Solid...

  5. 5
    Find Your Cheapest Energy Deal - Exclusive British Gas Deal https://www.uswitch.com › gas_&_electric › comparison

    Compare gas and electricity prices and ditch the price cap to unlock big savings now

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In the competitive landscape of Google PPC, BP, British Gas, Calor, London Gases, and uSwitch stand out with distinct narratives. BP entices with rewards and convenience, while British Gas emphasizes simplicity and digital innovation. Calor highlights its legacy and reliability, London Gases focuses on service quality, and uSwitch offers savings through comparison.

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