Log in Book a Demo

UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 77.59
fueltankshop.co.uk 6.13
bp.com 4.34
calor.co.uk 3.11
flogas.co.uk 1.73
homefuelsdirect.co.uk 1.43
gasdepot.co.uk 0.52
snh.co.uk 0.45
ebay.co.uk 0.44
londongases.co.uk 0.41
others 3.85

Copyright © Adthena. All rights reserved.

British Gas dominates with 77.59% click share, overshadowing competitors. Others collectively hold 3.85%, while Fuel Tank Shop and BP trail with 6.13% and 4.34%, respectively.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date britishgas.co.uk fueltankshop.co.uk calor.co.uk homefuelsdirect.co.uk uswitch.com oiltanksupermarket.co.uk quicktanks.co.uk gasdepot.co.uk speedyfuels.co.uk bp.com
2025/05/01 18.98% 27.19% 2.81% 2.25% 3.73% 14.17% 2.41% 3.3% 0.98% 0%
2025/05/02 19.75% 36.55% 5.31% 5.91% 7.22% 0.02% 2.22% 1.32% 0.65% 0%
2025/05/03 13.14% 57.3% 3.23% 4.7% 2.34% 4.88% 1.22% 2.47% 0.47% 0%
2025/05/04 13.46% 39.77% 4.18% 7.03% 3.54% 3.1% 2.45% 2.33% 0.03% 0%
2025/05/05 20.75% 30.58% 3.7% 4.59% 4.37% 3.78% 1.88% 2.84% 0.16% 0%
2025/05/06 41.23% 9.83% 3.52% 6.05% 5.39% 0.2% 0% 3.81% 0.07% 0%
2025/05/07 28.61% 16.45% 4.61% 6.55% 3.91% 4.84% 0.74% 3.75% 2% 0%
2025/05/08 31.96% 13.29% 4.37% 8.08% 5.22% 0.54% 0.79% 3.39% 3.49% 0%
2025/05/09 18.81% 12.82% 2.83% 4.45% 3.24% 4.88% 0% 1.32% 2.96% 28.63%
2025/05/10 28.59% 17.83% 6.25% 11.06% 5.48% 1.15% 0.87% 2.48% 3.5% 0%
2025/05/11 14.69% 42.83% 2.31% 6.22% 2.31% 0.3% 1.37% 1% 1.93% 10.93%
2025/05/12 14.21% 25.94% 2.64% 2.2% 2.36% 1.9% 0.26% 0.58% 2.41% 34.43%
2025/05/13 19.89% 22.97% 2.83% 4.11% 2.85% 2.5% 1.53% 0.44% 1.33% 24.6%
2025/05/14 18.42% 20.86% 4.99% 7.22% 3.92% 0% 1.13% 1.7% 2.76% 13.6%
2025/05/15 12.92% 25.44% 2.31% 4.89% 2.42% 1.83% 1.2% 0.46% 1.72% 32.48%
2025/05/16 14.92% 25.71% 2.83% 1.22% 3.28% 0% 1.65% 0.83% 1.14% 30.04%
2025/05/17 69.59% 20.18% 0.64% 0.92% 0.69% 0% 0.39% 0.05% 0.33% 0%
2025/05/18 83.3% 10.67% 0.38% 0.97% 0.5% 0.07% 0.29% 0.03% 0.47% 0.19%
2025/05/19 92.06% 1.73% 0.49% 0.94% 0.32% 0.15% 0.12% 0.15% 0.08% 0%
2025/05/20 85.04% 4.91% 0.87% 1.1% 0.86% 0% 0.19% 0.38% 0.96% 0%
2025/05/21 88.9% 4.06% 0.7% 0.83% 0.42% 0.15% 0.35% 0.47% 0.08% 0%
2025/05/22 88.6% 5.56% 0.64% 0.25% 0.31% 0% 0.29% 0.22% 0.36% 0%
2025/05/23 85.89% 6.09% 0.68% 0.79% 0.36% 1.24% 0.41% 0.09% 0.23% 0%
2025/05/24 87.54% 4.61% 0.43% 1.31% 0.48% 1.33% 0.3% 0.23% 0.17% 0%
2025/05/25 91% 1.94% 0.59% 0.9% 0.44% 0.92% 0.24% 0.24% 0.14% 0%
2025/05/26 87.8% 6.18% 0.44% 0.39% 0.28% 0.67% 0.42% 0.15% 0.13% 0%
2025/05/27 83.32% 6.73% 1% 1.34% 0.18% 0.88% 0.41% 0.18% 0.19% 0%
2025/05/28 92.42% 0.78% 0.68% 0.25% 0.4% 0.16% 0.12% 0.04% 0.38% 0%
2025/05/29 90.46% 3.79% 0.49% 0.98% 0.31% 0.15% 0.24% 0.07% 0.22% 0%
2025/05/30 90.3% 4.41% 0.51% 0.25% 0.21% 0.7% 0.35% 0.12% 0.1% 0%
2025/05/31 88.3% 7.09% 0.58% 0.51% 0.45% 0.3% 0.23% 0.07% 0.07% 0%

Copyright © Adthena. All rights reserved.

British Gas dominated May with a significant surge mid-month, peaking at 92.06% on the 19th. Fuel Tank Shop’s share dwindled, while Calor and Home Fuels Direct saw minimal fluctuations. The month concluded with British Gas maintaining a strong lead.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 79
2025/05/02 80
2025/05/03 78
2025/05/04 80
2025/05/05 87
2025/05/06 81
2025/05/07 94
2025/05/08 94
2025/05/09 93
2025/05/10 93
2025/05/11 99
2025/05/12 94
2025/05/13 91
2025/05/14 96
2025/05/15 98
2025/05/16 99
2025/05/17 87
2025/05/18 91
2025/05/19 86
2025/05/20 83
2025/05/21 78
2025/05/22 79
2025/05/23 78
2025/05/24 84
2025/05/25 74
2025/05/26 87
2025/05/27 88
2025/05/28 87
2025/05/29 85
2025/05/30 84
2025/05/31 80

Copyright © Adthena. All rights reserved.

In May, distinct advertisers fluctuated, peaking at 99 on the 11th and 16th. The month concluded with 80 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 64.55%
calor.london 0.02%
lpggasbottles.co.uk 0%
jtatkinson.co.uk 0%
fuelfixer.co.uk 0%
flogas.co.uk -3.25%
homefuelsdirect.co.uk -3.59%
calor.co.uk -6.5%
fueltankshop.co.uk -13.04%
bp.com -23.72%

Copyright © Adthena. All rights reserved.

Britishgas.co.uk surged with a 64.55% click share increase, while bp.com plummeted by 23.72%.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date britishgas.co.uk fueltankshop.co.uk calor.co.uk ebay.co.uk homefuelsdirect.co.uk oiltanksupermarket.co.uk gasdepot.co.uk speedyfuels.co.uk snh.co.uk bp.com
2025/05/01 14.18% 24.9% 4.07% 1.41% 3.46% 15.43% 11.37% 1.9% 0% 0%
2025/05/02 13.22% 32.36% 8.6% 4.6% 6.86% 0.01% 4.34% 1.11% 5.24% 0%
2025/05/03 8.24% 43.86% 6.11% 1.95% 5.71% 5.76% 7.92% 0.65% 1.06% 0%
2025/05/04 7.71% 29.22% 7.98% 1.5% 7.8% 2.47% 5.33% 0.02% 4.08% 0%
2025/05/05 11.64% 23.2% 8.73% 3.07% 5.41% 2.77% 11.45% 0.16% 3.01% 0%
2025/05/06 16.5% 7.26% 9.26% 2.26% 6.74% 0.16% 13.15% 0.04% 10.51% 0%
2025/05/07 10.89% 12.89% 11.9% 5.3% 7% 6.58% 11.21% 3.17% 0.98% 0%
2025/05/08 10.76% 9.28% 10.02% 5.97% 7.76% 0.7% 9.02% 4.64% 8.39% 0%
2025/05/09 7.59% 10.99% 7.01% 4.18% 5.18% 5.43% 4.89% 4.78% 5.09% 20.08%
2025/05/10 10.85% 13.44% 12.33% 6.42% 11.52% 1.57% 7.5% 4.9% 3.3% 0%
2025/05/11 7.28% 33.99% 6.84% 4.31% 7.13% 0.46% 4.03% 3.13% 2.45% 8.46%
2025/05/12 5.38% 20.32% 6.13% 5.89% 3.16% 2.16% 2.09% 3.87% 6.36% 29.2%
2025/05/13 9.72% 21.04% 6.82% 4.36% 5.45% 4.42% 1.45% 2.47% 0% 18.4%
2025/05/14 6.46% 15.39% 9.62% 9.43% 7.28% 0% 4.77% 3.63% 7.74% 9.29%
2025/05/15 6.7% 22.3% 7.16% 5% 6.45% 2.65% 1.42% 3.05% 1.48% 24.52%
2025/05/16 7.99% 23.19% 8.04% 1.85% 1.49% 0% 3.03% 2.43% 6.35% 19.5%
2025/05/17 59.51% 22.36% 2.08% 1.07% 1.47% 0% 0.2% 0.83% 1.14% 0%
2025/05/18 70.71% 14.39% 1.74% 0.58% 2.07% 0.19% 0.15% 1.31% 1.04% 0.09%
2025/05/19 82.13% 2.62% 2.53% 0.43% 1.85% 0.22% 0.87% 0.2% 0.29% 0%
2025/05/20 73.18% 5.84% 3.2% 1.28% 1.71% 0% 1.5% 2.06% 2.84% 0%
2025/05/21 79.16% 6.26% 2.86% 0.24% 1.66% 0.21% 2.51% 0.22% 0% 0%
2025/05/22 64.67% 6.42% 2.11% 0.21% 0.42% 0% 0.82% 0.78% 0.27% 0%
2025/05/23 70.28% 8.02% 2.73% 1.07% 1.55% 1.72% 0.46% 0.68% 3.82% 0%
2025/05/24 74.95% 6.69% 2.18% 0.5% 2.45% 1.83% 1.47% 0.54% 0% 0%
2025/05/25 77.39% 2.86% 2.77% 1.21% 1.74% 1.47% 1.41% 0.33% 2.53% 0%
2025/05/26 78.09% 8.94% 2.05% 0.67% 0.66% 1.06% 1.11% 0.33% 0% 0%
2025/05/27 69.82% 8.46% 3.4% 0.72% 2.42% 1.08% 0.96% 0.48% 0% 0%
2025/05/28 84.56% 1.22% 2.94% 0.92% 0.67% 0.46% 0.27% 1.11% 0% 0%
2025/05/29 79.23% 5.82% 2.23% 0.73% 1.93% 0.21% 0.46% 0.54% 0.29% 0%
2025/05/30 80.43% 6.69% 2.48% 0.61% 0.34% 1.95% 0.61% 0.29% 0% 0%
2025/05/31 77.52% 10.28% 2.47% 1.32% 0.92% 0.84% 0.43% 0.28% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, British Gas surged mid-month, peaking at 84.56% on the 28th. Fuel Tank Shop started strong but declined, ending at 10.28%. Calor’s presence waned, while eBay’s influence diminished. The month concluded with British Gas dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Our reset strategy in progress | Long term shareholder value https://on.bp.com

    We're in action delivering our new strategy to grow value. Reallocating capital to top returning businesses, reducing cost and improving performance.

  2. 2
    Gas and electricity, boilers and energy efficiency - British Gas https://www.britishgas.co.uk

    Beat future price rises by locking in a fixed tariff with us. Now you can chill until 2026. Save vs The Spring Price Cap. Plus get Half Price...

  3. 3
    Calor UK - Calor Gas https://www.calor.co.uk

    Hassle-free switch to Calor. Discover the benefits of Calor's LPG for your home energy. Over 100,000 homes and businesses choose Calor as their...

  4. 4
    British Gas https://www.energy-switcher.com › best › energy-deals

    Enter Your Postcode — Cheap energy deals, below the energy cap. Choose your contract type. Enter Your Postcode. Fix Your Energy Deal Today With A Price Below The Cap...

  5. 5
    Order Home Heating Oil Anytime | Heating Oil Orders Made Simple https://www.watsonfuels.co.uk

    Manage your home heating oil quickly and easily with the myWatson app or online portal. Place an order...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP’s ad highlights a strategic pivot towards long-term shareholder value, emphasizing capital reallocation and cost reduction. British Gas offers stability with fixed tariffs, while Calor promotes hassle-free LPG switching. Energy Switcher and Watson Fuels focus on cost-effective energy deals and convenient home heating solutions, respectively.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Water Utilities

US
Energy, Utilities & Waste

US Renewable Energy

UK
Energy, Utilities & Waste

UK Water Utilities

UK
Energy, Utilities & Waste

UK Renewable Energy