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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.3530981322
66.6469018678
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 15%
Navigational 4%
Seasonal 0%
Local 5%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 62.67
homefuelsdirect.co.uk 9.08
fueltankshop.co.uk 8.38
britishgas.co.uk 3.98
calor.co.uk 2.63
oiltanksupermarket.co.uk 2.13
johnston-oils.co.uk 1.98
flogas.co.uk 1.46
fuel-station.co.uk 1.38
ebay.co.uk 1
others 5.31
  • bp.com - 62.67%
  • homefuelsdirect.co.uk - 9.08%
  • fueltankshop.co.uk - 8.38%
  • britishgas.co.uk - 3.98%
  • calor.co.uk - 2.63%
  • oiltanksupermarket.co.uk - 2.13%
  • johnston-oils.co.uk - 1.98%
  • flogas.co.uk - 1.46%
  • fuel-station.co.uk - 1.38%
  • ebay.co.uk - 1%
  • others - 5.31%

Copyright © Adthena. All rights reserved.

BP.com dominates with 62.67% click share, overshadowing others like Homefuelsdirect.co.uk at 9.08% and Fueltankshop.co.uk at 8.38%. ‘Others’ collectively hold 5.31%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date fueltankshop.co.uk britishgas.co.uk homefuelsdirect.co.uk bp.com johnston-oils.co.uk uswitch.com oiltanksupermarket.co.uk tanksrus.co.uk calor.co.uk fuel-station.co.uk
2026/05/01 1.62% 8.49% 5.01% 64.42% 0% 0.86% 0% 0% 1.7% 8.81%
2026/05/02 0% 5.23% 7.05% 60.77% 6.21% 0.21% 1.14% 0% 1.88% 5.57%
2026/05/03 0.99% 9.95% 10.5% 52.4% 6.89% 0.39% 0% 0% 1.31% 4.79%
2026/05/04 4.39% 9.98% 13.96% 56.29% 1.34% 0.41% 0% 0% 1.98% 4.54%
2026/05/05 5.6% 7.5% 9.91% 49.07% 5.7% 6.02% 0% 0.34% 1.82% 0%
2026/05/06 4.56% 10.47% 3.1% 60.52% 2.56% 2.73% 0% 0.04% 1.61% 5.89%
2026/05/07 11.63% 7.32% 4.58% 53.59% 1.31% 1.6% 0% 0.05% 1.94% 3.88%
2026/05/08 3.1% 9.94% 2.98% 61.41% 2.85% 0.74% 0% 0.06% 1.73% 8.4%
2026/05/09 3.67% 11.51% 7.18% 60.32% 2.69% 0.27% 0% 0% 1.5% 5.68%
2026/05/10 4.36% 8.72% 15.73% 59.34% 2.32% 0.16% 0% 0% 1.75% 0%
2026/05/11 5.64% 12.38% 12.84% 49.72% 1.93% 2.58% 0.45% 0.21% 2.39% 0%
2026/05/12 10.34% 7.91% 9.99% 46.06% 0.56% 2.08% 6.73% 0.95% 1.13% 1.79%
2026/05/13 12.75% 8.6% 9.75% 49.98% 0.07% 1.45% 2.43% 0.66% 1.9% 0%
2026/05/14 14.19% 10.53% 17.06% 31.94% 4.16% 1.41% 6.23% 0.58% 1.27% 0%
2026/05/15 3.1% 9.94% 2.98% 61.41% 2.85% 0.74% 0% 0.06% 1.73% 8.4%
2026/05/16 16.8% 11.67% 6.98% 39.6% 3.37% 0.87% 4.81% 0.31% 1.19% 0%
2026/05/17 24.01% 9.73% 9.18% 29.81% 1.32% 0.43% 10.05% 3.26% 0.76% 0%
2026/05/18 21.74% 10.77% 12.82% 30.2% 3.05% 2.05% 3.57% 1.77% 1.5% 0%
2026/05/19 19.41% 6.42% 7.21% 38.05% 3.1% 0.88% 5.53% 5.94% 0.85% 0%
2026/05/20 16.16% 10.24% 5.52% 40.79% 3.1% 1.69% 8.27% 0.5% 1.73% 0%
2026/05/21 25.11% 14.02% 15.01% 22.29% 0% 1.27% 4.12% 1.11% 1.07% 0%
2026/05/22 28.09% 13.12% 14.46% 14.87% 0.01% 3.13% 9.34% 2.89% 1.39% 0%
2026/05/23 19.55% 15.2% 12.2% 9.16% 6.03% 1.96% 17.21% 1.27% 1.22% 0%
2026/05/24 27.17% 17.93% 15.79% 0.27% 6% 1.35% 9.71% 2.61% 0.88% 0%
2026/05/25 29.07% 16.63% 11.3% 5.08% 8.28% 1.48% 10.72% 1.34% 0.96% 0%
2026/05/26 16.71% 23.21% 24.69% 0.55% 3.2% 3.75% 7.08% 1% 1.48% 0%
2026/05/27 7.73% 26.97% 31.07% 0.21% 4.27% 3.45% 4.22% 0.6% 0.85% 0%
2026/05/28 22.94% 19.06% 18.12% 5.74% 3.04% 1.92% 11.5% 0.82% 1.48% 0%
2026/05/29 20.21% 19.63% 15.93% 5.34% 8.02% 1.7% 9% 3.52% 0.83% 0%
2026/05/30 16.17% 24.45% 19.43% 5.73% 3.88% 4.87% 8.19% 0.71% 1.29% 0%
2026/05/31 22.86% 19.74% 17.74% 14.41% 5.02% 3.47% 3% 0.83% 0.7% 0%
  • fueltankshop.co.uk
  • britishgas.co.uk
  • homefuelsdirect.co.uk
  • bp.com
  • johnston-oils.co.uk
  • uswitch.com
  • oiltanksupermarket.co.uk
  • tanksrus.co.uk
  • calor.co.uk
  • fuel-station.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, BP.com led with fluctuating dominance, peaking early, then declining. BritishGas.co.uk and HomeFuelsDirect.co.uk showed consistent mid-range activity. FuelTankShop.co.uk surged mid-month, while others like Calor.co.uk remained steady. The month concluded with BP.com regaining momentum.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 55
2026/05/02 48
2026/05/03 50
2026/05/04 54
2026/05/05 57
2026/05/06 58
2026/05/07 68
2026/05/08 62
2026/05/09 49
2026/05/10 50
2026/05/11 69
2026/05/12 86
2026/05/13 85
2026/05/14 89
2026/05/15 62
2026/05/16 81
2026/05/17 83
2026/05/18 83
2026/05/19 76
2026/05/20 94
2026/05/21 102
2026/05/22 99
2026/05/23 96
2026/05/24 95
2026/05/25 95
2026/05/26 106
2026/05/27 100
2026/05/28 97
2026/05/29 94
2026/05/30 96
2026/05/31 95

Copyright © Adthena. All rights reserved.

May began with 55 advertisers, fluctuating initially, then surged mid-month, peaking at 106 on the 26th. The month concluded with a stable 95 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fueltankshop.co.uk 10.94%
homefuelsdirect.co.uk 9.2%
britishgas.co.uk 4.63%
oiltanksupermarket.co.uk 2.99%
johnston-oils.co.uk 2.04%
lvfuelservices.co.uk -0.02%
certasenergy.co.uk -0.03%
cpsfuels.co.uk -0.04%
fuel-station.co.uk -1.81%
bp.com -34.56%

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In the past month, fueltankshop.co.uk surged by 10.94%, while bp.com plummeted by 34.56%. Homefuelsdirect.co.uk rose 9.2%, contrasting with fuel-station.co.uk’s -1.81%.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk homefuelsdirect.co.uk bp.com fueltankshop.co.uk johnston-oils.co.uk oiltanksupermarket.co.uk ebay.co.uk uswitch.com calor.co.uk allstarcard.co.uk
2026/05/01 5.3% 4.84% 70.62% 0.81% 0% 0% 0.66% 0.23% 2.45% 0.73%
2026/05/02 2.88% 6.12% 69.91% 0% 3.97% 1.09% 1.26% 0.11% 2.11% 0.65%
2026/05/03 7.47% 11.64% 53.47% 0.99% 5.61% 0% 0.32% 0.17% 1.84% 0%
2026/05/04 7.54% 14.5% 61.03% 2.21% 1.24% 0% 0.43% 0.18% 2.26% 0%
2026/05/05 5.4% 10.59% 52.39% 2.52% 6.84% 0% 1.11% 3.55% 2.44% 0.25%
2026/05/06 6.02% 3.03% 66.52% 2.15% 1.74% 0% 0.41% 2.12% 1.87% 0%
2026/05/07 5.32% 4.91% 59.85% 6.43% 1% 0% 0.97% 0.37% 2.93% 0.24%
2026/05/08 6.19% 3.08% 68.23% 1.57% 2.55% 0% 0.72% 0.23% 2.5% 0.47%
2026/05/09 8.29% 7.96% 64.14% 1.87% 1.69% 0% 1.1% 0.12% 2.15% 1.12%
2026/05/10 8.4% 16.87% 59.66% 2.02% 2.08% 0% 0.18% 0.07% 1.93% 0.42%
2026/05/11 10.37% 14.09% 49.42% 2.84% 2.17% 0.53% 1.66% 1.35% 2.89% 2.52%
2026/05/12 4.04% 7.5% 57.79% 4.18% 0.58% 6.05% 1.2% 3.75% 1.07% 1.26%
2026/05/13 6.57% 11.14% 54.85% 6.8% 0.07% 2.84% 2.27% 0.95% 2.36% 1.06%
2026/05/14 8.11% 18.35% 34.76% 7.31% 4.39% 7.26% 1.73% 0.92% 1.81% 0.83%
2026/05/15 6.19% 3.08% 68.23% 1.57% 2.55% 0% 0.72% 0.23% 2.5% 0.47%
2026/05/16 8.85% 7.08% 45.57% 9.63% 3.17% 6.02% 3.11% 0.59% 1.64% 0.95%
2026/05/17 7.15% 8.78% 33.12% 17.37% 1.86% 12.6% 2.86% 0.2% 1.19% 0.92%
2026/05/18 8.08% 14.08% 33.48% 13.78% 3% 4.71% 3.89% 1.27% 2.15% 0.99%
2026/05/19 4.7% 7.71% 40.33% 14.55% 2.79% 7.04% 3.94% 0.62% 1.58% 0.7%
2026/05/20 7.4% 6% 43.22% 9.68% 4.05% 10.11% 3.72% 0.83% 2.61% 0.72%
2026/05/21 13.28% 18.18% 24.55% 16.51% 0.01% 5.46% 3.56% 0.41% 1.63% 0.35%
2026/05/22 8.49% 16.71% 17.35% 18.38% 0.01% 13.24% 4.29% 2.5% 2.49% 1.7%
2026/05/23 12.1% 13.51% 9.06% 15.01% 5.69% 22.23% 3.31% 1.2% 1.8% 0.9%
2026/05/24 18.08% 17.02% 0.31% 20.42% 4.02% 12.74% 4.61% 0.73% 1.57% 1.27%
2026/05/25 15.13% 13% 6.76% 18.37% 11.07% 13.71% 3.86% 0.46% 1.5% 0.93%
2026/05/26 19.62% 28.78% 0.58% 8.75% 3.11% 7.9% 5.62% 2.61% 2.26% 1.18%
2026/05/27 24.23% 32.3% 0.24% 5.36% 5.51% 4.88% 4.03% 1.69% 1.36% 1.99%
2026/05/28 19.38% 19.61% 5.88% 13.72% 3.35% 14.72% 3.1% 0.9% 2.23% 2.68%
2026/05/29 18.15% 16.73% 5.44% 14.95% 7.97% 11.8% 3.86% 1.07% 1.02% 4.26%
2026/05/30 20.07% 23.61% 7.5% 10.02% 2.64% 10.63% 4.13% 3.72% 1.96% 3.99%
2026/05/31 19.24% 19.09% 18.52% 14.95% 4.35% 3.62% 2.67% 2.37% 1.28% 1.26%
  • britishgas.co.uk
  • homefuelsdirect.co.uk
  • bp.com
  • fueltankshop.co.uk
  • johnston-oils.co.uk
  • oiltanksupermarket.co.uk
  • ebay.co.uk
  • uswitch.com
  • calor.co.uk
  • allstarcard.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, British Gas saw a steady rise in PPC impressions, peaking at 24.23% on the 27th. Home Fuels Direct fluctuated, reaching 32.3% on the 27th. BP’s share plummeted from 70.62% to 18.52% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Every barrel counts https://www.bp.com

    Meeting rising energy demand — BP is setting operational records and getting the most from our existing assets

  2. 2
    British Gas Energy Prices https://www.britishgas.co.uk › british-gas › energy-quote

    British Gas Electricity Tariff — Also enjoy half-price electricity, 11am-4pm, every Sunday with PeakSave.

  3. 3
    Heating oil price check https://www.homefuelsdirect.co.uk

    HomeFuels Direct™ — Compare Heating Oil Prices at HomeFuels Direct and save money! We get price updates daily from nationwide suppliers so that we can offer the best...

  4. 4
    Price you won't find on any oil comparison websites https://www.johnston-oils.co.uk

    Your local independent fuel supplier, delivering a fast and efficient service at a price you won't find on any oil comparison websites.

  5. 5
    Commercial Gas & Electricity https://www.switchpal.com › business-energy › get-quote

    Compare Business Energy Rates — We make it easy to find the cheapest energy supplier and switch today. Find The Best Business Gas & Electric Deals. Get a Free Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP’s ad emphasizes operational excellence, while British Gas offers enticing electricity savings. HomeFuels Direct and Johnston Oils focus on competitive pricing, with SwitchPal simplifying business energy comparisons. Each ad uniquely addresses consumer needs, driving engagement.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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