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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.6860695112
81.3139304888
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 22%
Navigational 4%
Seasonal 0%
Local 11%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 84.27
calor.co.uk 2.8
flogas.co.uk 2.76
britishgas.co.uk 2.21
homefuelsdirect.co.uk 1.82
fueltankshop.co.uk 1.04
londongases.co.uk 0.75
ebay.co.uk 0.7
rightfuelcard.co.uk 0.42
gasdepot.co.uk 0.33
others 2.9
  • bp.com - 84.27%
  • calor.co.uk - 2.8%
  • flogas.co.uk - 2.76%
  • britishgas.co.uk - 2.21%
  • homefuelsdirect.co.uk - 1.82%
  • fueltankshop.co.uk - 1.04%
  • londongases.co.uk - 0.75%
  • ebay.co.uk - 0.7%
  • rightfuelcard.co.uk - 0.42%
  • gasdepot.co.uk - 0.33%
  • others - 2.9%

Copyright © Adthena. All rights reserved.

BP.com dominates with 84.27% click share, overshadowing others like Calor (2.80%) and Flogas (2.76%). “Others” collectively hold 2.90%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk calor.co.uk flogas.co.uk homefuelsdirect.co.uk uswitch.com comparefuelcards.co.uk fueltankshop.co.uk rightfuelcard.co.uk ebay.co.uk
2026/02/01 76.39% 6.74% 1.39% 0.77% 1.45% 1.03% 0.49% 5.3% 0.15% 0.24%
2026/02/02 0% 29.52% 2.4% 2.4% 12.28% 7.75% 1.63% 6.25% 0.04% 1.64%
2026/02/03 0% 19.62% 7.98% 2.22% 9.75% 6.49% 1.2% 22.18% 0.99% 2.31%
2026/02/04 0% 17.49% 6.76% 2.97% 4.71% 7.75% 2.41% 19.1% 3.84% 1.61%
2026/02/05 0% 21.46% 7.9% 2.36% 12.95% 6.36% 1.19% 13.3% 0.02% 2.2%
2026/02/06 0% 21.4% 9.41% 1.72% 11.59% 5.26% 1.66% 15.18% 0.82% 3.2%
2026/02/07 0% 26.04% 3.52% 3.28% 13.86% 3.91% 2.48% 12.12% 4.21% 2.28%
2026/02/08 0% 30.14% 5.66% 3.07% 17.27% 5.25% 2.05% 10.76% 0.66% 2.09%
2026/02/09 0% 34.29% 2.54% 2.36% 14.46% 5.8% 3.09% 2.24% 1.25% 5.59%
2026/02/10 0% 33.77% 1.59% 1.71% 12.94% 5.54% 2.9% 0.04% 5.96% 1.25%
2026/02/11 0% 29.83% 3.62% 2.69% 12.67% 4.65% 3.9% 7.42% 2.44% 3.56%
2026/02/12 81.55% 6% 0.28% 0.72% 1.54% 0.91% 0.49% 0.17% 0.61% 0.63%
2026/02/13 0% 21.33% 9.45% 1.71% 11.55% 5.24% 1.66% 15.13% 0.82% 3.19%
2026/02/14 0% 26.01% 3.52% 3.28% 13.84% 3.9% 2.48% 12.11% 4.21% 2.28%
2026/02/15 0% 30.14% 5.66% 3.07% 17.27% 5.25% 2.05% 10.76% 0.66% 2.09%
2026/02/16 0% 33.93% 2.52% 2.33% 14.31% 5.74% 3.06% 2.22% 1.24% 5.54%
2026/02/17 86.56% 3.83% 0.35% 0.16% 1.75% 0.62% 0.43% 0.3% 2.96% 0.38%
2026/02/18 86.53% 3.67% 0.48% 0.6% 1.18% 0.39% 0.24% 1.86% 1.09% 0.23%
2026/02/19 89.23% 3.63% 0.53% 0.33% 1.47% 0.2% 0.26% 0.41% 0% 0.48%
2026/02/20 91.15% 3.46% 0.14% 0.59% 1.35% 0.4% 0.22% 0% 0.56% 0.25%
2026/02/21 90.48% 3.8% 0.1% 0.78% 0.49% 0.38% 0.1% 1.18% 0% 0.08%
2026/02/22 89.06% 4.2% 0.6% 1.47% 1.33% 0.42% 0.22% 0% 0.13% 0.2%
2026/02/23 84.54% 3.44% 0.56% 0.95% 2.77% 0.48% 0.22% 1.68% 1.78% 0.07%
2026/02/24 85.41% 4.46% 0.76% 0.64% 1.88% 0.57% 0.28% 1.1% 0.19% 0.18%
2026/02/25 85.62% 5.11% 0.52% 0.93% 1.74% 0.58% 0.36% 0.44% 0.61% 0.1%
2026/02/26 89.41% 4.14% 0.38% 0.89% 1.12% 0.37% 0.24% 0.77% 0.14% 0.13%
2026/02/27 84.28% 4.45% 0.69% 1.34% 2.26% 0.54% 0.5% 1.25% 0.19% 0.19%
2026/02/28 87.25% 3.9% 1.31% 1.04% 0.98% 0.45% 0.42% 0.41% 0.34% 0.19%
  • bp.com
  • britishgas.co.uk
  • calor.co.uk
  • flogas.co.uk
  • homefuelsdirect.co.uk
  • uswitch.com
  • comparefuelcards.co.uk
  • fueltankshop.co.uk
  • rightfuelcard.co.uk
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, bp.com dominated with a steady rise, peaking at 91.15. Britishgas.co.uk fluctuated, starting strong but dipping mid-month. Calor.co.uk and flogas.co.uk saw minor variations. Homefuelsdirect.co.uk and uswitch.com had early peaks, then declined. By month-end, bp.com maintained its lead.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 78
2026/02/02 79
2026/02/03 82
2026/02/04 83
2026/02/05 95
2026/02/06 93
2026/02/07 87
2026/02/08 80
2026/02/09 87
2026/02/10 89
2026/02/11 91
2026/02/12 93
2026/02/13 93
2026/02/14 87
2026/02/15 80
2026/02/16 87
2026/02/17 71
2026/02/18 77
2026/02/19 86
2026/02/20 74
2026/02/21 70
2026/02/22 75
2026/02/23 79
2026/02/24 84
2026/02/25 88
2026/02/26 80
2026/02/27 78
2026/02/28 80

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, peaking at 95 on the 5th, then fluctuating, ending at 80.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 41.72%
djdaviesfuels.co.uk 0.02%
oil-club.co.uk 0.01%
union-plumbing.co.uk 0%
cromwell.co.uk 0%
fueltankshop.co.uk -3.66%
homefuelsdirect.co.uk -4.48%
britishgas.co.uk -4.99%
flogas.co.uk -6.44%
calor.co.uk -8.57%

Copyright © Adthena. All rights reserved.

BP.com surged with a 41.72% click share increase, while Calor.co.uk plummeted by 8.57%. Other notable declines include Flogas.co.uk at 6.44% and Britishgas.co.uk at 4.99%.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com britishgas.co.uk flogas.co.uk calor.co.uk londongases.co.uk homefuelsdirect.co.uk ebay.co.uk rightfuelcard.co.uk fueltankshop.co.uk gasdepot.co.uk
2026/02/01 77.87% 5.46% 1.59% 2.27% 0.6% 1.42% 0.78% 0.15% 2.96% 0.52%
2026/02/02 0% 19.32% 4.65% 5.59% 7.85% 11% 5.84% 0.04% 3.45% 6.03%
2026/02/03 0% 16.25% 3.92% 12.22% 6.51% 8.97% 6.81% 1.71% 12.72% 5.07%
2026/02/04 0% 12.82% 5.73% 9.61% 7.82% 5.21% 5.52% 7.55% 10.53% 2.3%
2026/02/05 0% 15.53% 4.9% 12.1% 7.1% 12.57% 7.44% 0.02% 7.33% 4.51%
2026/02/06 0% 18.25% 3.38% 14.34% 2.82% 9.95% 11.25% 0.7% 7.27% 3.17%
2026/02/07 0% 19.64% 5.73% 5.5% 2.27% 13.4% 5.85% 8.33% 6.93% 3.7%
2026/02/08 0% 25.68% 6.95% 8.56% 3.85% 16.32% 7.06% 0.62% 5.65% 4.69%
2026/02/09 0% 19.66% 4.66% 2.97% 2.21% 13.45% 17.23% 1.04% 1.29% 4.57%
2026/02/10 0% 22.01% 4.99% 2.31% 2.01% 13.87% 2.68% 11.32% 0.02% 6.49%
2026/02/11 0% 20.72% 6.04% 6.13% 2.13% 11.68% 11.97% 3.2% 3.66% 5.01%
2026/02/12 81.14% 3.06% 1.46% 0.58% 1.24% 1.45% 2.25% 0.92% 0.11% 0.81%
2026/02/13 0% 18.25% 3.38% 14.34% 2.82% 9.95% 11.25% 0.7% 7.27% 3.17%
2026/02/14 0% 19.64% 5.73% 5.5% 2.27% 13.4% 5.85% 8.33% 6.93% 3.7%
2026/02/15 0% 25.68% 6.95% 8.56% 3.85% 16.32% 7.06% 0.62% 5.65% 4.69%
2026/02/16 0% 19.66% 4.66% 2.97% 2.21% 13.45% 17.23% 1.04% 1.29% 4.57%
2026/02/17 83.43% 3.52% 0.24% 0.48% 0.79% 1.51% 1.12% 5.79% 0.18% 0.03%
2026/02/18 85.69% 2.5% 1.01% 0.7% 0.85% 1.28% 0.69% 2.31% 0.97% 0.5%
2026/02/19 89.75% 2.15% 0.54% 0.68% 0.72% 1.21% 1.41% 0% 0.23% 0.14%
2026/02/20 90.05% 2.72% 1.16% 0.26% 0.23% 1.47% 0.83% 1.21% 0% 0.22%
2026/02/21 91.57% 2.48% 1.5% 0.14% 0.55% 0.27% 0.24% 0% 0.6% 0.24%
2026/02/22 89.5% 3.04% 1.74% 0.96% 0.39% 1.29% 0.63% 0.12% 0% 0.18%
2026/02/23 83.76% 2.11% 1.64% 0.83% 0.37% 2.59% 0.27% 3.88% 0.86% 0.09%
2026/02/24 85.7% 2.44% 1.44% 0.96% 1.59% 1.9% 0.59% 0.17% 0.58% 0.54%
2026/02/25 85.68% 3.47% 1.75% 0.63% 1.13% 1.55% 0.22% 1.27% 0.24% 0.16%
2026/02/26 89.77% 3.14% 1.58% 0.66% 0.46% 1% 0.46% 0.13% 0.39% 0.1%
2026/02/27 85.5% 3.31% 1.79% 0.87% 0.67% 1.85% 0.46% 0.17% 0.64% 0.48%
2026/02/28 85.45% 3% 2.09% 1.65% 1.06% 0.97% 0.6% 0.31% 0.23% 0.11%
  • bp.com
  • britishgas.co.uk
  • flogas.co.uk
  • calor.co.uk
  • londongases.co.uk
  • homefuelsdirect.co.uk
  • ebay.co.uk
  • rightfuelcard.co.uk
  • fueltankshop.co.uk
  • gasdepot.co.uk

Copyright © Adthena. All rights reserved.

BP’s impression share surged from 77.87% to 91.57% mid-month, then settled at 85.45%. British Gas peaked early at 25.68%, but ended at 3.0%. Flogas, Calor, and others showed fluctuating trends, with BP maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    The power in our partnership https://on.bp.com

    The Ultimate Racing fuel — We’re proud to be the official tech partner for the Audi Revolut F1® Team. Curiosity, resilience and drive. That’s the power you need to deliver what matters.

  2. 2
    British Gas Energy Prices https://www.britishgas.co.uk › british-gas › energy-quote

    British Gas Electricity Tariff — Save with a fixed tariff that's cheaper than Ofgem's price cap, join British Gas today! Also enjoy...

  3. 3
    Calor UK | Calor gas https://www.calor.co.uk

    Over 100,000 homes and businesses choose Calor as their energy supplier, you can too. With 90 years of experience, you can rely on Calor for your home energy needs. Fast & Professional.

  4. 4
    Heating oil prices https://www.homefuelsdirect.co.uk

    HomeFuels Direct™ — Compare Heating Oil Prices at HomeFuels Direct and save money! We get price updates daily from nationwide suppliers so that we can offer the best...

  5. 5
    Texaco Fuel Card https://www.rightfuelcard.co.uk

    Save up to 9p per litre! Fuel Management Made Easy. Find The Right Fuel Card For Your Business In Seconds. Our...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP’s partnership with Audi Revolut F1® highlights innovation and resilience. British Gas offers cost-effective tariffs, while Calor emphasizes reliability with 90 years of experience. HomeFuels Direct and Right Fuel Card focus on savings and efficiency, appealing to cost-conscious consumers.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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