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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6979799407
78.3020200593
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 19%
Navigational 4%
Seasonal 0%
Local 11%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 90.48
fuel-station.co.uk 2.8
flogas.co.uk 1.55
calor.co.uk 1.41
britishgas.co.uk 1.38
fueltankshop.co.uk 0.36
homefuelsdirect.co.uk 0.3
londongases.co.uk 0.24
ebay.co.uk 0.22
gasdepot.co.uk 0.13
others 1.13
  • bp.com - 90.48%
  • fuel-station.co.uk - 2.8%
  • flogas.co.uk - 1.55%
  • calor.co.uk - 1.41%
  • britishgas.co.uk - 1.38%
  • fueltankshop.co.uk - 0.36%
  • homefuelsdirect.co.uk - 0.3%
  • londongases.co.uk - 0.24%
  • ebay.co.uk - 0.22%
  • gasdepot.co.uk - 0.13%
  • others - 1.13%

Copyright © Adthena. All rights reserved.

BP.com dominates with 90.48% click share, overshadowing others like Fuel Station at 2.8% and Flogas at 1.55%. Others collectively hold 1.13%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk fuel-station.co.uk uswitch.com calor.co.uk fueltankshop.co.uk flogas.co.uk homefuelsdirect.co.uk utilitybidder.co.uk loveenergysavings.com
2026/04/01 61.68% 16.96% 0% 1.97% 3.69% 0.72% 2.16% 1.01% 0.75% 0.18%
2026/04/02 87.96% 4.36% 0% 0.3% 1.29% 1.49% 0.23% 0.65% 0.01% 0.07%
2026/04/03 83.78% 7.12% 0% 0.35% 0.86% 2.4% 0.7% 0.69% 0.02% 0.45%
2026/04/04 86.11% 6.02% 0% 0.21% 1.01% 0.37% 0.78% 0.52% 0.01% 0.01%
2026/04/05 90.51% 3.75% 0% 0.32% 0.68% 0.57% 0.46% 0.6% 0.01% 0.01%
2026/04/06 89.63% 3.9% 0% 0.34% 1.15% 0.6% 0.44% 0.42% 0.01% 0.04%
2026/04/07 88.2% 4.65% 0% 0.4% 0.91% 1.46% 0.62% 0.03% 0% 0.02%
2026/04/08 91.07% 4.28% 0% 0.35% 1.09% 0.44% 0.56% 0.1% 0% 0%
2026/04/09 90.43% 4.09% 0% 0.35% 0.91% 1.01% 0.58% 0.23% 0% 0.01%
2026/04/10 90.49% 4.87% 0% 0.34% 0.53% 0.18% 0.57% 1.01% 0.02% 0.04%
2026/04/11 90.21% 4.38% 0% 0.32% 0.89% 0.33% 0.37% 0.77% 0% 0.63%
2026/04/12 93.58% 2.47% 0.46% 0.2% 0.16% 0.11% 0.17% 0.02% 0% 1.05%
2026/04/13 79.53% 6.02% 4.12% 1.78% 0.77% 0.64% 0.55% 0.7% 0% 1.59%
2026/04/14 87.58% 4.59% 0% 1.33% 0.35% 1.24% 0.58% 0.19% 0.55% 1.03%
2026/04/15 85.57% 3.74% 0% 1.26% 0.53% 1.45% 0.23% 0.74% 0.76% 0.49%
2026/04/16 86.23% 3.41% 3.13% 0.43% 0.38% 1.85% 0.2% 0.25% 0.38% 0.02%
2026/04/17 89.61% 2.64% 3.04% 0.86% 0.52% 0.24% 0.17% 0% 0.46% 0.02%
2026/04/18 85.39% 5.27% 5.1% 0.27% 0.67% 0.76% 0.3% 0.33% 0.23% 0%
2026/04/19 83.77% 6.32% 3.06% 0.49% 0.66% 0.32% 0.51% 0.12% 0% 1.33%
2026/04/20 50.43% 17.15% 9.88% 3.43% 1.13% 1.02% 0.72% 1.85% 1.98% 3.81%
2026/04/21 59.22% 21.8% 0% 2.74% 0.95% 1.22% 0.62% 1.86% 3.43% 2.27%
2026/04/22 56.28% 13.27% 18.28% 1.83% 0.82% 0.63% 0.25% 1.31% 1.22% 0.44%
2026/04/23 24.14% 16.32% 29.16% 3.89% 1.33% 0.5% 0.27% 1.64% 3.44% 7.38%
2026/04/24 52.58% 12.09% 11.11% 4.14% 1.81% 0.88% 0.23% 0% 0% 1.31%
2026/04/25 72.47% 14.2% 0% 0.64% 2.4% 2.79% 0.9% 0% 0% 0%
2026/04/26 73.79% 11.38% 6.89% 0.56% 0.25% 0.41% 0.17% 0% 0% 0%
2026/04/27 69.2% 6.89% 12.83% 1.03% 0.46% 1.5% 0.36% 0.24% 1.49% 0%
2026/04/28 67.47% 12.37% 0% 3.36% 2.26% 1.16% 0.7% 1.77% 2.99% 0%
2026/04/29 27.14% 23.04% 24.36% 2.97% 1.86% 1.62% 0.44% 0.48% 3.03% 0.74%
2026/04/30 80.02% 7.26% 2.8% 2.04% 1.02% 0.46% 0.31% 0.3% 0.2% 0%
  • bp.com
  • britishgas.co.uk
  • fuel-station.co.uk
  • uswitch.com
  • calor.co.uk
  • fueltankshop.co.uk
  • flogas.co.uk
  • homefuelsdirect.co.uk
  • utilitybidder.co.uk
  • loveenergysavings.com

Copyright © Adthena. All rights reserved.

BP.com dominated April with fluctuating spend, peaking mid-month. BritishGas.co.uk surged late April, while Fuel-Station.co.uk spiked on the 23rd. Uswitch.com and Calor.co.uk maintained low, steady spends.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 58
2026/04/02 59
2026/04/03 61
2026/04/04 58
2026/04/05 65
2026/04/06 62
2026/04/07 69
2026/04/08 62
2026/04/09 63
2026/04/10 56
2026/04/11 57
2026/04/12 61
2026/04/13 57
2026/04/14 61
2026/04/15 75
2026/04/16 59
2026/04/17 51
2026/04/18 54
2026/04/19 51
2026/04/20 58
2026/04/21 48
2026/04/22 57
2026/04/23 59
2026/04/24 59
2026/04/25 55
2026/04/26 56
2026/04/27 64
2026/04/28 56
2026/04/29 60
2026/04/30 56

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 75 on April 15. The month concluded with 56 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fuel-station.co.uk 7.01%
britishgas.co.uk 1.05%
calor.co.uk 0.61%
ebay.co.uk 0.23%
gasdepot.co.uk 0.16%
avantigas.com -0.02%
tanksforeverything.co.uk -0.04%
atlascopco.com -0.07%
flogas.co.uk -0.39%
bp.com -9.42%

Copyright © Adthena. All rights reserved.

Britishgas.co.uk and fuel-station.co.uk surged in click share, while bp.com faced a significant decline.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com britishgas.co.uk calor.co.uk fuel-station.co.uk ebay.co.uk londongases.co.uk flogas.co.uk homefuelsdirect.co.uk fueltankshop.co.uk rightfuelcard.co.uk
2026/04/01 83.29% 4.1% 2.56% 0% 1.02% 0.81% 2.21% 0.57% 0.16% 0%
2026/04/02 81.1% 3.04% 3.23% 0% 2.18% 1.26% 1.25% 1.09% 1.37% 0%
2026/04/03 82.04% 4.37% 1.64% 0% 0.49% 0.84% 2.22% 1.06% 1.76% 0%
2026/04/04 82.91% 3.28% 2.02% 0% 0.74% 0.66% 2.57% 0.84% 0.36% 1.83%
2026/04/05 88.67% 1.9% 1.37% 0% 1.48% 0.15% 1.2% 0.89% 0.44% 0.13%
2026/04/06 84.94% 1.9% 2.3% 0% 0.54% 0.64% 1.6% 0.83% 0.43% 1.62%
2026/04/07 89.46% 2.46% 1.22% 0% 0.58% 0.65% 1.27% 0.02% 0.76% 0%
2026/04/08 94.11% 1.79% 1.08% 0% 0.13% 0.13% 1.02% 0.09% 0.18% 0%
2026/04/09 87.74% 2.4% 1.54% 0% 0.56% 0.48% 1.42% 0.37% 0.65% 0%
2026/04/10 89.61% 3.18% 0.93% 0% 0% 0.21% 2.07% 1.52% 0.12% 0.1%
2026/04/11 89.01% 1.59% 1.76% 0% 1.25% 1.46% 1.33% 1.28% 0.29% 0%
2026/04/12 95.5% 1.27% 0.24% 0.44% 0.19% 0.09% 0.46% 0.03% 0.07% 0.05%
2026/04/13 79.98% 3.93% 1.55% 4.45% 0.44% 0.57% 1.49% 0.98% 0.45% 2.76%
2026/04/14 89.89% 2.17% 0.72% 0% 0.28% 0.45% 1.95% 0.36% 0.93% 0%
2026/04/15 83.99% 2.24% 1.21% 0% 0.7% 1.62% 0.71% 1.24% 1.47% 1.9%
2026/04/16 88.04% 2% 0.74% 3.14% 0.38% 0.44% 0.42% 0.32% 1.19% 0%
2026/04/17 87.97% 1.49% 1.03% 3.84% 1.24% 1.22% 0.45% 0% 0.19% 0%
2026/04/18 89.68% 2.08% 0.77% 3.68% 0.74% 0.45% 0.72% 0.31% 0.49% 0%
2026/04/19 89.03% 2.24% 1.03% 2.4% 1.76% 0.25% 1.03% 0.14% 0.16% 0%
2026/04/20 46.3% 7.34% 4.09% 13.82% 2.76% 4.44% 2.85% 4.36% 0.92% 0%
2026/04/21 53.16% 16.65% 3.18% 0% 9.84% 1.33% 2.91% 4.22% 1.28% 0%
2026/04/22 83.86% 3.49% 0.57% 7.45% 0.18% 0.36% 0.46% 0.89% 0.16% 0%
2026/04/23 43.05% 9.44% 2.3% 25.04% 2.36% 4.49% 0.6% 1.93% 0.28% 0%
2026/04/24 64.73% 2.99% 1.71% 5.69% 0.54% 0.49% 0.41% 0% 0.34% 8.6%
2026/04/25 63.78% 11.01% 6.13% 0% 3.45% 0.81% 2.47% 0% 2.44% 0%
2026/04/26 61.3% 8.33% 1.12% 10.74% 0.56% 0% 0.88% 0% 0.54% 2.73%
2026/04/27 55.07% 5.77% 1.23% 19.14% 1.3% 0.25% 1.32% 0.59% 1.43% 0%
2026/04/28 85.02% 3.23% 2.32% 0% 1.29% 0.29% 0.95% 1.56% 0.4% 0%
2026/04/29 45.93% 12.16% 3.64% 20.13% 0.57% 1.41% 1.23% 0.61% 0.86% 0%
2026/04/30 77.97% 3.99% 3.22% 3.22% 1.22% 1.09% 0.85% 0.56% 0.48% 0.26%
  • bp.com
  • britishgas.co.uk
  • calor.co.uk
  • fuel-station.co.uk
  • ebay.co.uk
  • londongases.co.uk
  • flogas.co.uk
  • homefuelsdirect.co.uk
  • fueltankshop.co.uk
  • rightfuelcard.co.uk

Copyright © Adthena. All rights reserved.

BP.com dominated April with fluctuating impressions, peaking mid-month. BritishGas.co.uk surged late April, while Fuel-Station.co.uk spiked on the 23rd. The month ended with BP.com leading, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Exploring energy for tomorrow | Growing our production https://www.bp.com

    Data, technology & experience are helping grow our upstream.. Data, technology & decades of experience are delivering options for tomorrow’s upstream..

  2. 2
    British Gas Energy Prices - British Gas Fixed Tariffs https://www.britishgas.co.uk › british-gas › energy-quote

    Also enjoy half-price electricity, 11am-4pm, every Sunday with PeakSave. Stay below April's Price...

  3. 3
    The Fuel Farmers Rely On https://www.certasenergy.co.uk

    Easy Ordering, Fast Delivery — Keep Your Tractors & Combines Running This Winter. Bulk Fuel Delivered...

  4. 4
    Heating oil prices https://www.homefuelsdirect.co.uk

    HomeFuels Direct™ — Compare Heating Oil Prices at HomeFuels Direct and save money! We get price updates daily from nationwide suppliers so that we can offer the best...

  5. 5
    BP Fuel Cards - Apply For A BP Fuel Card https://www.rightfuelcard.co.uk

    Fuel Management Made Easy. Find The Right Fuel Card For Your Business In Seconds.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP’s ad emphasizes innovation with “Exploring energy for tomorrow,” highlighting their commitment to future growth. British Gas entices with cost-saving offers like “half-price electricity” on Sundays. Certas Energy targets farmers with promises of “Easy Ordering, Fast Delivery.” HomeFuels Direct focuses on competitive pricing with daily updates, while Right Fuel Card simplifies business fuel management. Each ad uniquely addresses specific consumer needs, from innovation to cost efficiency.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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