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UK Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – UK

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.8880582071
83.1119417929
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 24%
Navigational 5%
Seasonal 0%
Local 12%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 86.36
flogas.co.uk 2.75
britishgas.co.uk 2.25
homefuelsdirect.co.uk 2.06
calor.co.uk 2.05
rightfuelcard.co.uk 0.38
londongases.co.uk 0.38
fueltankshop.co.uk 0.34
allstarcard.co.uk 0.3
uswitch.com 0.27
others 2.86
  • bp.com - 86.36%
  • flogas.co.uk - 2.75%
  • britishgas.co.uk - 2.25%
  • homefuelsdirect.co.uk - 2.06%
  • calor.co.uk - 2.05%
  • rightfuelcard.co.uk - 0.38%
  • londongases.co.uk - 0.38%
  • fueltankshop.co.uk - 0.34%
  • allstarcard.co.uk - 0.3%
  • uswitch.com - 0.27%
  • others - 2.86%

Copyright © Adthena. All rights reserved.

BP.com dominates with 86.36% click share, overshadowing others like Flogas at 2.75% and British Gas at 2.25%. ‘Others’ collectively hold 2.86%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bp.com britishgas.co.uk uswitch.com calor.co.uk homefuelsdirect.co.uk fueltankshop.co.uk flogas.co.uk allstarcard.co.uk comparefuelcards.co.uk rightfuelcard.co.uk
2025/11/01 71.52% 8.58% 2.18% 3.05% 2.79% 0.51% 0.7% 0.91% 0.45% 0%
2025/11/02 72.21% 10.2% 2.48% 1.7% 1.85% 1.41% 0.65% 0.99% 0.5% 0.29%
2025/11/03 54.61% 11.54% 2.92% 2.73% 1.88% 1.58% 0.77% 1.63% 0.8% 9.24%
2025/11/04 0% 30.4% 9.71% 7.87% 4.88% 1.36% 3.23% 5.18% 2.46% 0.31%
2025/11/05 70.05% 6.8% 2.37% 2.99% 2.93% 0.23% 1% 1.09% 0.72% 1.4%
2025/11/06 76.03% 5.48% 1.31% 1.33% 2.04% 0.52% 0.62% 0.6% 0.45% 4.58%
2025/11/07 42.33% 16.33% 3.55% 3.72% 2.98% 1.11% 1.59% 2.17% 1.61% 2.12%
2025/11/08 68.14% 10.05% 1.78% 2.39% 3.27% 1.24% 1.36% 0.76% 0.88% 0.05%
2025/11/09 68.45% 10.86% 2.4% 1.4% 4.7% 0.18% 0.91% 0.9% 0.76% 0.06%
2025/11/10 63.68% 12.42% 1.75% 3.31% 4.4% 0.44% 1.34% 1.32% 0.73% 0.07%
2025/11/11 66.12% 12.31% 2.76% 1.94% 5.67% 0.62% 1.13% 0.4% 0.63% 0.03%
2025/11/12 68.72% 11.87% 2.01% 0.67% 3.43% 1.24% 1% 0.94% 1.06% 0%
2025/11/13 75.15% 8.7% 2.19% 1.21% 1.8% 0.3% 0.81% 0.81% 0.83% 0.27%
2025/11/14 73.86% 8.45% 1.25% 1.71% 1.61% 0.87% 0.57% 0.43% 0.56% 4.95%
2025/11/15 65.74% 15.31% 2.4% 1.18% 3.3% 0.77% 0.68% 0.87% 0.96% 0.09%
2025/11/16 67.13% 10.84% 2.21% 1.99% 2.94% 1.12% 1.23% 0.89% 0.69% 0.58%
2025/11/17 56.61% 17.14% 2.18% 2.51% 4.25% 0.76% 1.05% 0.96% 1.14% 0.19%
2025/11/18 67.27% 12.92% 2.52% 2.29% 1.93% 0.92% 1.06% 0.91% 0.95% 0.07%
2025/11/19 68.09% 13.21% 2.1% 2.46% 1.96% 0.59% 0.8% 0.55% 0.55% 0.2%
2025/11/20 72.49% 10.53% 1.74% 1.09% 3.18% 0.33% 0.85% 0.78% 0.61% 0.06%
2025/11/21 76.38% 9.95% 1.65% 2.14% 1.3% 0.41% 0.68% 1.06% 1.03% 0%
2025/11/22 74.83% 10.51% 1.39% 2.14% 2.52% 0.34% 0.88% 0.72% 0.48% 0.05%
2025/11/23 76.45% 9.62% 1.04% 1.8% 2.34% 0.64% 0.55% 0.6% 0.5% 0.24%
2025/11/24 40.69% 27.22% 2.05% 3.83% 4.96% 0.74% 1.36% 1.98% 1.38% 0%
2025/11/25 74.6% 10.77% 1.49% 0.96% 1.86% 0.47% 0.88% 0.8% 0.64% 0.2%
2025/11/26 69.38% 9.48% 1.78% 1.43% 2.49% 0.95% 1.02% 1.32% 1.24% 0.17%
2025/11/27 70.74% 5.1% 2.32% 2.37% 3.19% 1.99% 1.15% 1.14% 0.88% 0.17%
2025/11/28 68.54% 7.65% 2.45% 3.02% 2.94% 1.1% 0.96% 1.58% 1.54% 0.83%
2025/11/29 60.8% 6.36% 3.83% 4.22% 4.85% 1.88% 1.32% 1.28% 1.17% 1.22%
2025/11/30 58.48% 10.75% 4.9% 4.43% 3.84% 2.62% 1.31% 1.11% 1.07% 0.17%
  • bp.com
  • britishgas.co.uk
  • uswitch.com
  • calor.co.uk
  • homefuelsdirect.co.uk
  • fueltankshop.co.uk
  • flogas.co.uk
  • allstarcard.co.uk
  • comparefuelcards.co.uk
  • rightfuelcard.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, bp.com dominated PPC spend, peaking mid-month. Britishgas.co.uk saw a spike early on, while uswitch.com and calor.co.uk ended with increased activity. Overall, bp.com maintained a strong lead.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 83
2025/11/02 93
2025/11/03 93
2025/11/04 97
2025/11/05 94
2025/11/06 92
2025/11/07 92
2025/11/08 92
2025/11/09 90
2025/11/10 89
2025/11/11 89
2025/11/12 90
2025/11/13 90
2025/11/14 91
2025/11/15 89
2025/11/16 90
2025/11/17 90
2025/11/18 93
2025/11/19 91
2025/11/20 92
2025/11/21 95
2025/11/22 91
2025/11/23 88
2025/11/24 92
2025/11/25 93
2025/11/26 96
2025/11/27 100
2025/11/28 100
2025/11/29 101
2025/11/30 98

Copyright © Adthena. All rights reserved.

November began with 83 advertisers, peaking at 101 by month’s end. The journey saw fluctuations, with notable increases mid-month and a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 1.86%
londongases.co.uk 0.14%
valueoils.com 0.08%
ebay.co.uk 0.07%
crownoil.co.uk 0.04%
calor.co.uk -0.1%
homefuelsdirect.co.uk -0.22%
britishgas.co.uk -0.22%
heatingoil.co.uk -0.23%
rightfuelcard.co.uk -0.61%

Copyright © Adthena. All rights reserved.

BP.com surged with a 1.86 increase, while rightfuelcard.co.uk plummeted by 0.61. Londongases.co.uk gained 0.14, contrasting with heatingoil.co.uk’s 0.23 drop.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com britishgas.co.uk homefuelsdirect.co.uk calor.co.uk flogas.co.uk uswitch.com londongases.co.uk allstarcard.co.uk comparefuelcards.co.uk rightfuelcard.co.uk
2025/11/01 76.94% 4.6% 3.03% 2.11% 1.32% 0.69% 0.73% 1.41% 0.34% 0%
2025/11/02 75.77% 5.89% 2.05% 1.87% 1.39% 0.99% 1.03% 1.64% 0.44% 0.37%
2025/11/03 60.41% 5.63% 1.85% 2.02% 2.17% 1.4% 1.99% 2.46% 0.67% 10.28%
2025/11/04 0% 17.8% 6.71% 9% 8.52% 3.85% 3.44% 9.16% 2.55% 0.51%
2025/11/05 74.79% 3.35% 2.68% 2.04% 1.74% 0.6% 0.62% 1.42% 0.51% 3.14%
2025/11/06 77.01% 3.61% 2.37% 1.32% 1.49% 0.46% 0.19% 0.82% 0.44% 5.73%
2025/11/07 48.75% 8.58% 3.22% 3.3% 3.35% 1.08% 0.39% 3.21% 1.32% 5.45%
2025/11/08 74.21% 5.37% 3.67% 1.71% 2.19% 0.52% 0.66% 0.67% 0.68% 0.07%
2025/11/09 72.2% 6.27% 5.64% 1.57% 1.79% 0.71% 0.1% 1.1% 0.59% 0.08%
2025/11/10 69.29% 6.21% 5.02% 2.43% 2.7% 0.57% 0.95% 1.81% 0.56% 0.09%
2025/11/11 71.44% 8.3% 6.22% 1.65% 2.23% 0.97% 0.23% 0.33% 0.44% 0.04%
2025/11/12 70.6% 6.88% 4.47% 0.98% 2.37% 0.74% 0.62% 1% 1.01% 0%
2025/11/13 78.52% 5.61% 2.54% 1.39% 1.7% 0.81% 0.63% 0.82% 0.75% 0.23%
2025/11/14 79.66% 3.69% 1.88% 1.44% 1.23% 0.47% 0.2% 0.43% 0.53% 5.81%
2025/11/15 73.2% 9.71% 3.64% 0.77% 1.5% 1.41% 0.58% 0.79% 0.79% 0.11%
2025/11/16 73.48% 4.94% 3.1% 1.68% 2.01% 0.71% 0.76% 0.79% 0.56% 0.42%
2025/11/17 67.23% 9.26% 4.59% 2.17% 2.34% 0.83% 0.93% 0.85% 0.86% 0.12%
2025/11/18 77.04% 6.31% 2.2% 1.85% 2.06% 0.78% 0.21% 1.02% 0.72% 0.09%
2025/11/19 77.37% 6.49% 2.26% 1.94% 1.64% 0.75% 0.36% 0.51% 0.49% 0.29%
2025/11/20 80.21% 5.01% 3.14% 0.77% 1.7% 0.51% 0.34% 0.87% 0.47% 0.08%
2025/11/21 82.7% 5% 1.5% 1.53% 1.41% 0.56% 0.84% 1.18% 0.81% 0%
2025/11/22 78.53% 4.33% 2.53% 1.5% 1.46% 0.35% 0.81% 0.7% 0.32% 0.06%
2025/11/23 81.88% 4.95% 2.49% 1.3% 1.03% 0.31% 0.48% 0.62% 0.35% 0.21%
2025/11/24 49.81% 13.72% 6.8% 2.88% 3.6% 0.82% 2.87% 2.53% 1.07% 0%
2025/11/25 78.97% 5.32% 2.4% 0.97% 1.94% 0.48% 0.47% 1.11% 0.55% 0.18%
2025/11/26 91.99% 1.52% 0.96% 0.3% 0.67% 0.19% 0.5% 0.49% 0.32% 0.07%
2025/11/27 67.36% 1.73% 3.2% 1.71% 1.96% 0.65% 2.04% 1.17% 0.54% 10.99%
2025/11/28 75.29% 2.9% 3.34% 2.21% 2.13% 0.82% 0.78% 1.41% 1.2% 2.01%
2025/11/29 62.48% 1.88% 5.49% 3.12% 2.56% 1.37% 2.92% 1.39% 1.02% 3.23%
2025/11/30 62.55% 5.87% 4.94% 4.07% 3.28% 2.24% 1.29% 1.11% 0.92% 0.12%
  • bp.com
  • britishgas.co.uk
  • homefuelsdirect.co.uk
  • calor.co.uk
  • flogas.co.uk
  • uswitch.com
  • londongases.co.uk
  • allstarcard.co.uk
  • comparefuelcards.co.uk
  • rightfuelcard.co.uk

Copyright © Adthena. All rights reserved.

BP.com dominated November with fluctuating impressions, peaking at 91.99% on the 26th. BritishGas.co.uk saw a notable spike on the 4th, reaching 17.8%. HomeFuelsDirect.co.uk and Calor.co.uk maintained steady, low shares. Flogas.co.uk and Uswitch.com had minor fluctuations, while LondonGases.co.uk and AllStarCard.co.uk remained consistent. CompareFuelCards.co.uk and RightFuelCard.co.uk experienced sporadic peaks. The month concluded with BP.com leading, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Making our strategy happen - Delivering long-term value https://www.bp.com

    See how we're focusing our downstream to deliver and help grow long-term shareholder value. We're safely improving our refining operations to help deliver long-term shareholder value.

  2. 2
    British Gas Fixed Tariffs https://www.britishgas.co.uk

    British Gas Electricity Tariff — And save on energy bills with PeakSave by making small changes to when you use electricity. If we...

  3. 3
    Calor UK https://www.calor.co.uk

    Calor Gas — Hassle-free switch to Calor. Discover the benefits of Calor's LPG for your home energy. Over 100,000 homes and businesses choose Calor as their...

  4. 4
    Flogas UK https://www.flogas.co.uk

    Flogas Official Site — We Provide Energy To Homeowners And Businesses Whenever And Wherever They Need It. Get LPG...

  5. 5
    Home Heating Oil Suppliers - Domestic Oil Delivery | Speedy Fuels https://www.speedyfuels.co.uk

    Speedy Fuels & Lubricants - UK Nationwide Supplier of Red Diesel , Heating Oil & Much More. 24 / 7 Delivery - Standard or Emergency. Contact Our Specialist Team For Prices. Competitive Fuel Prices. High-Quality Fuels & Lubs. Fast Bulk Fuel Delivery.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, BP emphasizes long-term shareholder value through strategic refining improvements. British Gas promotes cost-saving fixed tariffs with PeakSave. Calor and Flogas highlight hassle-free LPG solutions for homes and businesses. Speedy Fuels offers nationwide, rapid delivery of heating oil and diesel.

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