Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 13.1344845631 |
| 86.8655154369 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 19 |
| 81 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bhp.com | 22.93 |
| agl.com.au | 17.04 |
| alintaenergy.com.au | 13.94 |
| elgas.com.au | 11.37 |
| caltex.com | 9.33 |
| supagas.com.au | 6.94 |
| agasnational.com.au | 5.93 |
| kleenheat.com.au | 4.49 |
| gasguyz.com.au | 4.29 |
| engie.com.au | 1.19 |
| others | 2.55 |
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In the energy sector’s PPC landscape, BHP leads with 22.93% click share, followed by AGL at 17.04%. Alinta Energy captures 13.94%, while Elgas holds 11.37%. Others collectively account for 2.55%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | agl.com.au | alintaenergy.com.au | elgas.com.au | caltex.com | supagas.com.au | engie.com.au | agasnational.com.au | energyaustralia.com.au | finder.com.au | kleenheat.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 44.85% | 28.25% | 0.56% | 0% | 3% | 9.15% | 2.24% | 1.9% | 5.91% | 1.1% |
| 2026/03/02 | 39.44% | 31.38% | 1.25% | 0% | 4.45% | 10.81% | 2.15% | 1.39% | 3.52% | 1.28% |
| 2026/03/03 | 38.33% | 32.64% | 1.99% | 0% | 5.05% | 10.25% | 2.87% | 1.27% | 4.91% | 0.61% |
| 2026/03/04 | 38.8% | 31.56% | 1.89% | 0% | 4.3% | 5.28% | 2.95% | 2.58% | 5.14% | 2.23% |
| 2026/03/05 | 34.3% | 31.73% | 1.54% | 0% | 3.09% | 8.03% | 2.06% | 1.94% | 4.95% | 4.13% |
| 2026/03/06 | 33.88% | 30.17% | 3.6% | 0% | 5.73% | 6.05% | 3.12% | 2.14% | 3.71% | 2.71% |
| 2026/03/07 | 31.06% | 29.99% | 7.53% | 6.44% | 3.85% | 4.71% | 2.27% | 1.98% | 6.53% | 1.43% |
| 2026/03/08 | 33.87% | 30.21% | 4.93% | 0% | 2.07% | 8.98% | 4.61% | 3.2% | 4.53% | 2.14% |
| 2026/03/09 | 30.36% | 32.83% | 7.16% | 0% | 2.58% | 5.6% | 3.49% | 2.5% | 3.8% | 4.06% |
| 2026/03/10 | 31.11% | 31.05% | 6.59% | 0% | 4.95% | 6.11% | 2.97% | 3.24% | 2.12% | 2.21% |
| 2026/03/11 | 30.13% | 26.42% | 7.54% | 5.13% | 4.37% | 4.8% | 3.54% | 2.69% | 3.56% | 2.39% |
| 2026/03/12 | 35.46% | 25.44% | 6.52% | 4.69% | 3.16% | 5.93% | 1.15% | 3.48% | 3.94% | 1.98% |
| 2026/03/13 | 35.29% | 30.1% | 8.47% | 2.56% | 3.69% | 3.54% | 3.11% | 2.7% | 2.21% | 1.36% |
| 2026/03/14 | 34.56% | 32.85% | 6.56% | 0% | 2.35% | 6.59% | 1.11% | 3.68% | 2.5% | 4.82% |
| 2026/03/15 | 32.11% | 33.11% | 5.46% | 0% | 4.77% | 5.62% | 1.94% | 3.42% | 3.7% | 3.1% |
| 2026/03/16 | 38.88% | 26.22% | 10.49% | 0% | 4.82% | 5.67% | 2.36% | 1.66% | 3.33% | 1.73% |
| 2026/03/17 | 40.88% | 25.4% | 10.13% | 0% | 3.34% | 5.47% | 3.81% | 2% | 2.21% | 0.89% |
| 2026/03/18 | 43.31% | 25.62% | 5.93% | 0% | 1.89% | 6.2% | 3.1% | 4.14% | 3.12% | 1.03% |
| 2026/03/19 | 36.43% | 27.38% | 7.57% | 0% | 3.99% | 4.59% | 2.19% | 4.27% | 3.65% | 0.83% |
| 2026/03/20 | 38.38% | 30.28% | 7.44% | 0% | 3.15% | 3.42% | 1.77% | 2.93% | 4.71% | 1.37% |
| 2026/03/21 | 36.07% | 29.35% | 9.42% | 0% | 3.6% | 5.45% | 1.91% | 2.03% | 2.81% | 4.39% |
| 2026/03/22 | 39.5% | 31.25% | 6.91% | 2.46% | 3.49% | 5.29% | 3.25% | 2.23% | 1.4% | 1.8% |
| 2026/03/23 | 39.66% | 29.02% | 5.76% | 2.26% | 3.42% | 7.23% | 2.94% | 2.82% | 2.8% | 1.77% |
| 2026/03/24 | 47.61% | 28.92% | 4.73% | 0% | 2.66% | 5.37% | 1.67% | 2.9% | 1.99% | 2.52% |
| 2026/03/25 | 38.98% | 27.2% | 7.3% | 4.94% | 2.17% | 2.72% | 2.6% | 2.38% | 0.82% | 4.3% |
| 2026/03/26 | 42.65% | 24.41% | 7.63% | 2.57% | 3.31% | 1.8% | 1.48% | 1.72% | 0.58% | 0.94% |
| 2026/03/27 | 39% | 27.99% | 5.47% | 10.93% | 1.33% | 2.32% | 1.18% | 1.81% | 0.75% | 3.06% |
| 2026/03/28 | 43.48% | 22.19% | 3.75% | 17.84% | 0.78% | 3.56% | 1.62% | 1.18% | 1.29% | 1.33% |
| 2026/03/29 | 34.72% | 29.41% | 7.86% | 6.72% | 3.73% | 6.77% | 1.89% | 0.84% | 1.66% | 3.44% |
| 2026/03/30 | 25.36% | 25.81% | 4.75% | 28.8% | 1.36% | 4.04% | 0.75% | 0.78% | 0.64% | 5.58% |
| 2026/03/31 | 34.58% | 30.95% | 10.96% | 8.18% | 2.37% | 2.12% | 1.75% | 1.59% | 1.44% | 1.39% |
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AGL’s spend share fluctuated, peaking at 47.61% on March 24. Alinta Energy saw a steady decline, while Elgas experienced a mid-month surge. Caltex’s share spiked at month’s end, closing at 28.8%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 27 |
| 2026/03/02 | 27 |
| 2026/03/03 | 27 |
| 2026/03/04 | 29 |
| 2026/03/05 | 30 |
| 2026/03/06 | 32 |
| 2026/03/07 | 33 |
| 2026/03/08 | 30 |
| 2026/03/09 | 33 |
| 2026/03/10 | 32 |
| 2026/03/11 | 34 |
| 2026/03/12 | 34 |
| 2026/03/13 | 33 |
| 2026/03/14 | 30 |
| 2026/03/15 | 30 |
| 2026/03/16 | 32 |
| 2026/03/17 | 31 |
| 2026/03/18 | 28 |
| 2026/03/19 | 31 |
| 2026/03/20 | 29 |
| 2026/03/21 | 28 |
| 2026/03/22 | 29 |
| 2026/03/23 | 29 |
| 2026/03/24 | 27 |
| 2026/03/25 | 26 |
| 2026/03/26 | 28 |
| 2026/03/27 | 25 |
| 2026/03/28 | 24 |
| 2026/03/29 | 23 |
| 2026/03/30 | 25 |
| 2026/03/31 | 27 |
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March began with 27 advertisers, peaking at 34 mid-month. A decline followed, ending at 27.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Caltex.com surged with a 14.11% click share increase, while bhp.com plummeted by 8.18%. AGL.com.au rose by 2.93%, contrasting with gasguyz.com.au’s 4.37% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | elgas.com.au | alintaenergy.com.au | agl.com.au | caltex.com | agasnational.com.au | supagas.com.au | bhp.com | kleenheat.com.au | engie.com.au | gasguyz.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 1.37% | 23.54% | 28.66% | 0% | 5.93% | 10.08% | 10.67% | 0.72% | 6.38% | 5.23% |
| 2026/03/02 | 2.27% | 24% | 26.44% | 0% | 5.35% | 12.64% | 8.23% | 1.49% | 6.67% | 5.86% |
| 2026/03/03 | 4.33% | 25.13% | 23.29% | 0% | 13.34% | 18.02% | 0.03% | 0.58% | 5.97% | 1.09% |
| 2026/03/04 | 9.27% | 18.58% | 22.47% | 0% | 13.82% | 8.07% | 0.02% | 1.54% | 3.95% | 11.76% |
| 2026/03/05 | 2.12% | 19.16% | 15.01% | 0% | 3.75% | 9.7% | 16.93% | 8.69% | 4.88% | 14.29% |
| 2026/03/06 | 8.92% | 18.48% | 13.4% | 0% | 8.59% | 12.27% | 15.21% | 4.54% | 2.46% | 10.84% |
| 2026/03/07 | 18.12% | 19.33% | 16.69% | 9.6% | 7.22% | 5.89% | 2.36% | 0.82% | 2.97% | 9.6% |
| 2026/03/08 | 12.1% | 18.08% | 19.75% | 0% | 11.54% | 5.4% | 8.91% | 1.98% | 4.14% | 11.51% |
| 2026/03/09 | 17.51% | 19.35% | 11.89% | 0% | 6.96% | 5.58% | 5.68% | 4.52% | 3.85% | 19.37% |
| 2026/03/10 | 14.34% | 16.16% | 13.2% | 0% | 5.16% | 8.68% | 14.99% | 1.2% | 3.31% | 16.59% |
| 2026/03/11 | 17.91% | 12.11% | 9.76% | 5.58% | 7.54% | 9.74% | 21.44% | 1.85% | 2.05% | 7.09% |
| 2026/03/12 | 13.85% | 14.32% | 15.99% | 6.88% | 2.21% | 7.02% | 10.25% | 1.91% | 2.97% | 17.14% |
| 2026/03/13 | 22.48% | 15.22% | 13.96% | 3.5% | 6.55% | 8.67% | 2.56% | 1.19% | 1.55% | 20.34% |
| 2026/03/14 | 20.21% | 20.05% | 16.99% | 0% | 2.17% | 4.43% | 4.21% | 7.65% | 3.35% | 16.03% |
| 2026/03/15 | 13.13% | 21.73% | 13.73% | 0% | 3.27% | 13.91% | 10.01% | 4.05% | 3.17% | 12.25% |
| 2026/03/16 | 32.58% | 14.03% | 19.59% | 0% | 7.65% | 9.32% | 0% | 1.12% | 2.91% | 6.32% |
| 2026/03/17 | 29.38% | 13.71% | 16.64% | 0% | 13.27% | 5.58% | 5.88% | 0.78% | 2.06% | 7.38% |
| 2026/03/18 | 21.42% | 16.12% | 20.93% | 0% | 9.28% | 5.81% | 7.12% | 0.96% | 2.99% | 6.29% |
| 2026/03/19 | 18.75% | 16.87% | 18.76% | 0% | 6.02% | 8.64% | 3.09% | 0.79% | 1.92% | 15.7% |
| 2026/03/20 | 19.69% | 19.51% | 19.68% | 0% | 6.1% | 9.86% | 5.75% | 0.97% | 1.84% | 5.97% |
| 2026/03/21 | 24.24% | 18.8% | 16.6% | 0% | 3.93% | 5.05% | 8.37% | 8.65% | 2.38% | 7.46% |
| 2026/03/22 | 20.45% | 24.19% | 19.61% | 3.76% | 7.2% | 7.39% | 8.27% | 3.21% | 2.44% | 0.4% |
| 2026/03/23 | 20.74% | 19.32% | 23.64% | 4.29% | 8.41% | 8.09% | 1.59% | 1.11% | 4.33% | 2.01% |
| 2026/03/24 | 18.43% | 21.6% | 28.59% | 0% | 7.78% | 10.49% | 0.03% | 2.76% | 2.93% | 0.54% |
| 2026/03/25 | 17.96% | 16.98% | 16.07% | 6.57% | 7.9% | 6.38% | 6.02% | 7.03% | 1.13% | 9.56% |
| 2026/03/26 | 16.46% | 12.12% | 17.77% | 3.48% | 3.69% | 5.64% | 12.9% | 0.59% | 0.73% | 17.1% |
| 2026/03/27 | 13.24% | 16.26% | 20.07% | 15.1% | 4.47% | 2.06% | 15.26% | 5.91% | 0.95% | 2.97% |
| 2026/03/28 | 7.25% | 15.95% | 20.91% | 29.33% | 5.25% | 2.12% | 9.44% | 2.14% | 1.71% | 2.18% |
| 2026/03/29 | 18.55% | 20.59% | 15.48% | 9.31% | 6.11% | 8.54% | 9.12% | 5.34% | 2.25% | 2.12% |
| 2026/03/30 | 11.45% | 15.78% | 12.42% | 37.96% | 1.9% | 2.3% | 3.73% | 9.22% | 2.27% | 0.78% |
| 2026/03/31 | 29.15% | 19.21% | 16.26% | 11.83% | 4.59% | 4.45% | 4.43% | 1.18% | 1.08% | 0.34% |
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In March 2026, Elgas saw a fluctuating impression share, peaking mid-month. Alinta Energy maintained a steady presence, while AGL experienced a decline. Caltex surged late in the month, finishing strong.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of energy and utilities, AGL and Alinta Energy captivate with affordability and reliability, while BHP entices with career opportunities. Engie and Supagas offer compelling incentives, such as welcome credits and exclusive discounts, showcasing diverse strategies to attract and retain customers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Energy, Utilities & Waste Oil and Gas March 2026 Report
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Data within the AUS Energy, Utilities & Waste Oil and Gas March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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