AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – AUS

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.3530902612
70.6469097388
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 26%
Transactional 27%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
agl.com.au 18.04
caltex.com 17.18
bhp.com 16.66
elgas.com.au 13.49
alintaenergy.com.au 9.23
supagas.com.au 6.5
scintex.com.au 4.3
agasnational.com.au 3.1
kleenheat.com.au 3.04
gasguyz.com.au 2.29
others 6.17
  • agl.com.au - 18.04%
  • caltex.com - 17.18%
  • bhp.com - 16.66%
  • elgas.com.au - 13.49%
  • alintaenergy.com.au - 9.23%
  • supagas.com.au - 6.5%
  • scintex.com.au - 4.3%
  • agasnational.com.au - 3.1%
  • kleenheat.com.au - 3.04%
  • gasguyz.com.au - 2.29%
  • others - 6.17%

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In the energy sector’s PPC landscape, agl.com.au leads with 18.04% click share, followed by caltex.com at 17.18%. BHP and Elgas trail closely, while ‘others’ collectively hold 6.17%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date alintaenergy.com.au agl.com.au elgas.com.au supagas.com.au finder.com.au caltex.com kleenheat.com.au agasnational.com.au energyaustralia.com.au engie.com.au
2026/06/01 15.1% 28.06% 10.46% 5% 1.67% 8.45% 5.84% 1.71% 4.79% 4.92%
2026/06/02 16.42% 34.98% 11.4% 5.27% 1.95% 10.14% 5.54% 0.8% 2.53% 3.07%
2026/06/03 17.87% 40.42% 6.73% 1.89% 3.87% 7.83% 2.93% 0.26% 5.03% 5.81%
2026/06/04 20.89% 36.25% 9.16% 4.92% 3.8% 8.86% 2.18% 0.45% 1.83% 3.18%
2026/06/05 20.59% 27.23% 6.24% 4.82% 2.51% 16.2% 1.61% 1.25% 3.21% 3.97%
2026/06/06 17.5% 34.78% 6.35% 3.24% 3.01% 15.88% 1.24% 0.32% 2.32% 3.18%
2026/06/07 18.06% 36.26% 7.64% 1.86% 2.13% 18.22% 0.81% 1.62% 2.43% 4.69%
2026/06/08 22.37% 34.93% 8.09% 3.67% 3.29% 7.59% 1.63% 1.05% 1.93% 5.09%
2026/06/09 18.09% 28.15% 10.69% 7.15% 4.68% 13.25% 0.7% 2.29% 2.07% 6.55%
2026/06/10 23.2% 27.78% 8.38% 2.56% 3.19% 16.12% 1.66% 1.65% 1.35% 5.36%
2026/06/11 25.07% 26.03% 10.27% 4.54% 2.56% 9.91% 3.27% 0.71% 2.49% 3.05%
2026/06/12 21.35% 29.07% 9.75% 3.64% 4.38% 7.82% 2.31% 0.84% 1.54% 7.44%
2026/06/13 21.65% 34.25% 6.1% 2.14% 3.47% 11.29% 3.73% 3.94% 0.96% 5.11%
2026/06/14 23% 35.8% 7.21% 1.19% 3.78% 11.82% 3.04% 3.17% 1.15% 7.26%
2026/06/15 22.39% 31.15% 8.5% 5.87% 2.75% 2% 8.46% 1.01% 2.03% 7.69%
2026/06/16 24.28% 36.04% 5.61% 2.18% 5.85% 10.04% 1.2% 2.36% 1.95% 5.59%
2026/06/17 26.41% 28.78% 7.18% 5.16% 5.81% 8.77% 4.16% 0.55% 2.56% 6.09%
2026/06/18 25.06% 39.71% 9.84% 4.46% 4.36% 0% 0.5% 2.57% 1.4% 4.57%
2026/06/19 24.98% 32.66% 10.27% 3.79% 4.5% 4.9% 3.07% 1.61% 0.68% 4.97%
2026/06/20 26.44% 31.64% 8.82% 3.42% 3.44% 3.34% 3.17% 3.58% 0.95% 6.66%
2026/06/21 24.12% 38.59% 6.95% 4.44% 6.84% 0% 1.39% 3.22% 1.7% 5.6%
2026/06/22 21.64% 35.96% 16.08% 5.46% 6.54% 0% 2.43% 2.14% 2.24% 4.65%
2026/06/23 20.94% 40.34% 9.04% 6.68% 8.71% 0% 0.56% 0.7% 3.64% 4.67%
2026/06/24 21.91% 43.72% 9.83% 5.29% 6.82% 0% 1.3% 1.47% 2.17% 4.03%
2026/06/25 18.45% 42.24% 12.56% 7.84% 6.52% 0% 0.23% 4.43% 2.01% 2.52%
2026/06/26 21.44% 50.25% 9.18% 2.11% 2.6% 0% 2.07% 0.87% 2.22% 2.44%
2026/06/27 16.94% 50.4% 4.68% 1.45% 4.67% 9.29% 1.12% 0.92% 0.61% 3.73%
2026/06/28 19.35% 43.56% 11.9% 1.25% 3.98% 4.05% 0.4% 2.39% 1.69% 4.57%
2026/06/29 32.54% 13.58% 13.41% 4.54% 9.5% 2.97% 5.16% 3.59% 2.63% 6.17%
2026/06/30 24.61% 19.97% 11.31% 10.02% 8.99% 7.1% 6.12% 4.23% 2.68% 1.88%
  • alintaenergy.com.au
  • agl.com.au
  • elgas.com.au
  • supagas.com.au
  • finder.com.au
  • caltex.com
  • kleenheat.com.au
  • agasnational.com.au
  • energyaustralia.com.au
  • engie.com.au

Copyright © Adthena. All rights reserved.

In June 2026, AGL led PPC spend, peaking mid-month. Alinta Energy’s spend surged late June. Elgas and Supagas showed fluctuations, while Finder and Caltex had steady growth. Engie and EnergyAustralia maintained moderate activity.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 42
2026/06/02 39
2026/06/03 40
2026/06/04 38
2026/06/05 36
2026/06/06 38
2026/06/07 38
2026/06/08 38
2026/06/09 37
2026/06/10 37
2026/06/11 36
2026/06/12 39
2026/06/13 36
2026/06/14 35
2026/06/15 36
2026/06/16 32
2026/06/17 33
2026/06/18 32
2026/06/19 34
2026/06/20 36
2026/06/21 33
2026/06/22 34
2026/06/23 31
2026/06/24 31
2026/06/25 29
2026/06/26 30
2026/06/27 30
2026/06/28 27
2026/06/29 29
2026/06/30 27

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June saw a decline in distinct advertisers, starting at 42 and ending at 27. The month experienced fluctuations, with a notable drop mid-month, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bhp.com 8.3%
elgas.com.au 3.98%
supagas.com.au 2.68%
agasnational.com.au 2.01%
agl.com.au 1.87%
gaslandchef.com.au -0.15%
garpen.com.au -0.2%
engie.com.au -0.24%
gasguyz.com.au -2.24%
caltex.com -18.58%

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BHP surged with an 8.30% click share increase, while Caltex plummeted by 18.58%. Elgas rose by 3.98%, contrasting Gasguyz’s 2.24% drop.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date elgas.com.au supagas.com.au alintaenergy.com.au agasnational.com.au bhp.com agl.com.au caltex.com finder.com.au gasguyz.com.au scintex.com.au
2026/06/01 17.37% 8.45% 11.47% 2.33% 1.77% 10.33% 13.03% 0.77% 2.13% 13.64%
2026/06/02 21.81% 8.76% 10.43% 1.39% 9.53% 13.64% 11.54% 0.85% 5.19% 0%
2026/06/03 16.68% 3.62% 13.39% 0.59% 3.69% 18.65% 10.08% 2.68% 0.05% 4.92%
2026/06/04 20.11% 9.1% 13.6% 1.59% 3.67% 16.84% 9.76% 2.31% 1.94% 5.96%
2026/06/05 13.84% 10.37% 11.74% 1.56% 4.78% 12.3% 17.78% 1.74% 11.26% 0%
2026/06/06 13.03% 7.25% 10.21% 0.73% 5.01% 15.22% 18.65% 1.86% 14.75% 4.56%
2026/06/07 18.25% 3.57% 14.98% 3.07% 1.85% 16.13% 22.58% 1.38% 11.23% 0%
2026/06/08 16.3% 5.13% 13.91% 2% 7.79% 17.17% 8.7% 2.19% 3.59% 10.63%
2026/06/09 22.78% 13.06% 11.2% 5.1% 1.99% 12.48% 15.27% 3.5% 0.83% 0%
2026/06/10 15.59% 3.14% 12.59% 3.64% 15.49% 10.87% 15.99% 1.79% 2.12% 13.02%
2026/06/11 21.18% 7.79% 14.45% 1.99% 4.68% 11% 10.45% 2.45% 13.23% 0%
2026/06/12 20.25% 5.58% 11.03% 1.75% 8% 12.59% 7.95% 2.75% 15.7% 4.85%
2026/06/13 13.79% 3.59% 15.27% 9.03% 6.54% 13.91% 12.56% 2.34% 11.45% 0%
2026/06/14 15.29% 1.88% 19.08% 7.58% 2.82% 20.38% 14.74% 2.36% 2.85% 0%
2026/06/15 18.22% 10.55% 18.2% 2.29% 4.83% 15.43% 2.15% 1.77% 0.82% 10.51%
2026/06/16 15.37% 5.57% 20.23% 3.04% 1.95% 18.38% 12.79% 3.03% 1.69% 10.42%
2026/06/17 13.46% 9.48% 18.54% 0.92% 9.71% 12.89% 9.55% 4.04% 4.71% 0%
2026/06/18 20.53% 8.06% 15.46% 3.71% 11.01% 19.87% 0% 2.42% 6.21% 4.74%
2026/06/19 20% 7.29% 14.22% 2.85% 4.56% 15.09% 4.69% 2.81% 4.51% 4.92%
2026/06/20 19.94% 7.6% 15.02% 8.09% 8.04% 13.45% 3.31% 1.74% 1.11% 8.08%
2026/06/21 14.78% 7.28% 14.02% 6% 6.24% 21.5% 0% 4.28% 0.78% 15.93%
2026/06/22 36.27% 10.67% 12.84% 4.39% 7.68% 16.59% 0% 3.35% 0.22% 0%
2026/06/23 19.29% 13.88% 13.74% 2.17% 10.03% 19.62% 0% 5.42% 0.43% 0%
2026/06/24 23.86% 10.48% 14.96% 2.85% 2.48% 27.83% 0% 5.46% 0.24% 0%
2026/06/25 26.59% 16.52% 11.37% 7.49% 7.85% 20.9% 0% 3.08% 0.2% 0%
2026/06/26 18.74% 3.83% 14.42% 1.58% 11.03% 26.95% 0% 1.45% 2% 11.9%
2026/06/27 11.82% 3.64% 14.29% 3.27% 4.12% 27.08% 11.66% 3.54% 0.26% 14.24%
2026/06/28 21.55% 2.09% 19.3% 4.62% 9.73% 22.6% 4.68% 2.69% 1.45% 5.72%
2026/06/29 30.16% 6.71% 20.25% 9.33% 1.54% 6.17% 3.08% 5.1% 1.29% 0%
2026/06/30 22.38% 16.98% 13.96% 10.03% 9.03% 6.96% 6.65% 5.05% 0.2% 0%
  • elgas.com.au
  • supagas.com.au
  • alintaenergy.com.au
  • agasnational.com.au
  • bhp.com
  • agl.com.au
  • caltex.com
  • finder.com.au
  • gasguyz.com.au
  • scintex.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Elgas.com.au led with fluctuating impressions, peaking at 36.27% on June 22. Supagas.com.au and Alintaenergy.com.au showed moderate shares, while AGL.com.au surged mid-month. Caltex.com and Scintex.com.au had varied performances, with Gasguyz.com.au trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Make the Smart Choice with AGL - Up to $300 in energy credits https://www.agl.com.au

    $150 elec + $150 gas bill credit. Selected plans. Switch & stay with AGL. T&Cs apply. Make The Switch To AGL Today, With No Lock In Contracts ...

  2. 2
    BHP Career Opportunities - Apply Now https://www.bhp.com › careers › bhp

    BHP offer roles for all experience levels across Australia. Take the next step now. Our strong history and inclusive and diverse teams offer a bright future. Apply now at BHP.

  3. 3
    New Customer LPG deals | Attractive 45kg bottle pricing https://www.elgas.com.au › lpg-gas-bottles › great-offers

    LPG Gas Bottles - Home & Business.Fast Home Delivery - Great Prices!

  4. 4
    Unleaded Petrol Pumps 12V - Scintex Petrol Pumps https://www.scintex.com.au › fuel › pump

    Unleaded Petrol or Gasoline Pumps Powered by 12V Direct Current. 12 Volt Battery Powered Petrol Pump Shipping Australia Wide! Buy Online Now and Save. Buy Online or In Store. Australian Business.

  5. 5
    Save 50% on LPG Gas - Order Now & Save On LPG Gas https://www.supagas.com.au

    Order and pay for 2 x 45kg LPG bottles of gas & get 50% off your first order.

Copyright © Adthena. All rights reserved.

AGL entices with $300 energy credits, promoting flexibility with no lock-in contracts. BHP highlights career growth in diverse teams. Elgas offers competitive LPG pricing with fast delivery. Scintex showcases 12V petrol pumps for convenience. Supagas attracts with a 50% LPG discount.

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