AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – AUS

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.4400402371
69.5599597629
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 23%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bp.com 31.96
bhp.com 11.61
agl.com.au 11.18
supagas.com.au 9.37
alintaenergy.com.au 7.45
kleenheat.com.au 4.86
caltex.com 4.74
agasnational.com.au 4.54
gasguyz.com.au 3.49
scintex.com.au 3.26
others 7.54
  • bp.com - 31.96%
  • bhp.com - 11.61%
  • agl.com.au - 11.18%
  • supagas.com.au - 9.37%
  • alintaenergy.com.au - 7.45%
  • kleenheat.com.au - 4.86%
  • caltex.com - 4.74%
  • agasnational.com.au - 4.54%
  • gasguyz.com.au - 3.49%
  • scintex.com.au - 3.26%
  • others - 7.54%

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BP dominates with 31.96% click share, followed by BHP at 11.61%. AGL holds 11.18%, while ‘others’ collectively capture 7.54%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au alintaenergy.com.au supagas.com.au engie.com.au gasguyz.com.au energyaustralia.com.au kleenheat.com.au finder.com.au agasnational.com.au caltex.com
2026/10/01 38.63% 22.76% 12.17% 8.48% 1.95% 6.33% 3.09% 1.25% 1.54% 0%
2026/10/02 31.87% 25.74% 9.42% 9.76% 4.23% 4.65% 6.28% 1.22% 1.09% 3.41%
2026/10/03 36.8% 22.31% 10.64% 6.37% 2.12% 5.47% 8.15% 2.18% 1.92% 0%
2026/10/04 37.3% 22.49% 6.83% 3.87% 5.61% 5.86% 3.35% 3.65% 1.76% 8.01%
2026/10/05 36.44% 24.13% 10.71% 3.03% 4.62% 6.33% 2.61% 2.37% 1.8% 3.12%
2026/10/06 35.11% 23.65% 11.92% 3.28% 5.02% 8.61% 3.79% 2.41% 1.07% 1.34%
2026/10/07 30.11% 16.95% 11.06% 3.29% 7.11% 7.34% 12.91% 2.88% 0.85% 1.85%
2026/10/08 31.42% 20.2% 10.75% 5.36% 2.55% 9.4% 6.55% 3.6% 0.9% 0%
2026/10/09 27.35% 16.13% 10.81% 5.17% 3.71% 9.51% 10.15% 1.46% 1.9% 3.38%
2026/10/10 38.83% 16.67% 7.17% 6.69% 3.15% 10.1% 4.3% 2.23% 2.22% 1.72%
2026/10/11 29.97% 25.75% 8.44% 5.66% 4.68% 9.52% 4.01% 1.37% 1.93% 3.37%
2026/10/12 34.74% 24.49% 7.67% 4.69% 3.81% 7.91% 5.26% 1.62% 2.38% 1.65%
2026/10/13 32.09% 18.19% 9.11% 6.67% 4.02% 11.2% 4.55% 1.21% 4.38% 2.27%
2026/10/14 40.22% 19.97% 9.04% 3.65% 5.23% 9.09% 4.39% 0.93% 2.86% 0%
2026/10/15 30.32% 23.75% 7.62% 5.68% 4.13% 9.74% 3.62% 0.45% 4.07% 1.88%
2026/10/16 36.84% 19.62% 9.95% 7.64% 3.24% 6.68% 2.15% 0.59% 2.7% 2.49%
2026/10/17 31.37% 23.7% 8.43% 5.15% 4.43% 5.15% 4.1% 1.24% 3.36% 6.24%
2026/10/18 32.4% 24.61% 10.68% 6.04% 3.47% 5.76% 2.93% 0.35% 3.39% 2.73%
2026/10/19 32.06% 22.21% 11.16% 5.78% 1.32% 3.88% 1.24% 0.63% 3.24% 7.62%
2026/10/20 34.01% 23.31% 13.22% 3.91% 3.34% 3.18% 1.54% 0.29% 2.11% 4.68%
2026/10/21 35.91% 23.3% 10.8% 7.45% 0.03% 5.57% 0.92% 0.33% 2.84% 5.25%
2026/10/22 34.41% 23.75% 14.68% 3.28% 0.95% 3.66% 2.29% 0.98% 3.07% 5.59%
2026/10/23 33.45% 20.06% 14.95% 3.42% 1.53% 3.29% 2.92% 0.22% 2.13% 9.37%
2026/10/24 36.18% 20.93% 12.47% 5.38% 9.04% 3.11% 0.45% 1.79% 1.83% 3.6%
2026/10/25 36.59% 20.04% 12.05% 4.79% 4.19% 5.66% 1.17% 1.99% 1.3% 1.23%
2026/10/26 25.9% 21.84% 14.29% 6.54% 4.63% 3.08% 2.01% 2.21% 1.63% 2.67%
2026/10/27 25.08% 22.94% 14.35% 6.24% 6.3% 4.76% 0.23% 1.76% 0.92% 3.05%
2026/10/28 27.78% 18.92% 15.97% 11.7% 6.65% 9.11% 0.52% 2.5% 1.02% 0%
2026/10/29 29.79% 16.09% 13.09% 7.68% 5.26% 6.46% 2.76% 1.68% 0.64% 1.48%
2026/10/30 32.48% 22.07% 12.3% 5.91% 2.44% 5.7% 3.19% 1.3% 0.79% 0%
2026/10/31 25.65% 23.84% 12.81% 7.25% 7.07% 4.09% 2.1% 1.9% 0.99% 0%
  • agl.com.au
  • alintaenergy.com.au
  • supagas.com.au
  • engie.com.au
  • gasguyz.com.au
  • energyaustralia.com.au
  • kleenheat.com.au
  • finder.com.au
  • agasnational.com.au
  • caltex.com

Copyright © Adthena. All rights reserved.

AGL led October with fluctuating spend, peaking at 40.22%. Alinta Energy followed, maintaining a steady presence. Supagas and Engie showed moderate activity, while Gasguyz and EnergyAustralia had varied trends. The month concluded with AGL’s dominance.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 29
2026/10/02 30
2026/10/03 28
2026/10/04 27
2026/10/05 28
2026/10/06 31
2026/10/07 34
2026/10/08 34
2026/10/09 33
2026/10/10 35
2026/10/11 36
2026/10/12 38
2026/10/13 36
2026/10/14 38
2026/10/15 35
2026/10/16 34
2026/10/17 34
2026/10/18 29
2026/10/19 34
2026/10/20 34
2026/10/21 30
2026/10/22 33
2026/10/23 31
2026/10/24 33
2026/10/25 34
2026/10/26 42
2026/10/27 41
2026/10/28 36
2026/10/29 37
2026/10/30 39
2026/10/31 35

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in distinct advertisers, starting at 29 and peaking at 42. Mid-month fluctuations stabilized towards the end, closing at 35.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bp.com 50.87%
shell.com.au 4.8%
puregas.com.au 0.25%
homegas.com.au 0.14%
pacgas.com.au 0.03%
agasnational.com.au -4.32%
alintaenergy.com.au -5.51%
agl.com.au -9.56%
kleenheat.com.au -9.81%
bhp.com -12.06%

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BP.com surged with a 50.87% click share increase, while Shell.com.au rose by 4.8%. In contrast, BHP.com plummeted by 12.06%, and Kleenheat.com.au fell by 9.81%.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bp.com supagas.com.au gasguyz.com.au alintaenergy.com.au agl.com.au bhp.com agasnational.com.au shell.com.au scintex.com.au caltex.com
2026/10/01 0% 23.81% 7.09% 18.1% 22.55% 7.2% 3.42% 0% 0% 0%
2026/10/02 0% 17.59% 12.93% 17.86% 17.27% 7.33% 2.75% 0% 0% 6.67%
2026/10/03 0% 21.11% 7.48% 14.07% 24.35% 9.17% 4.63% 0.01% 0% 0%
2026/10/04 0% 12.27% 14.35% 14.63% 22.98% 4.76% 5.14% 0% 0% 14.34%
2026/10/05 0% 18.01% 9.68% 16.81% 19.63% 12.03% 5.2% 0.01% 0% 6.24%
2026/10/06 0% 21.71% 10.54% 15.63% 21.52% 8.88% 2.74% 0.01% 0% 2.64%
2026/10/07 0% 17.39% 16.4% 13.88% 16.21% 4.52% 2.19% 0.01% 0% 2.72%
2026/10/08 0% 15.88% 5.43% 15.09% 16.66% 9.3% 1.83% 2.42% 13.27% 0%
2026/10/09 0% 13.53% 8.08% 9.26% 11.31% 6.53% 3.84% 0% 21.65% 4.73%
2026/10/10 0% 13.07% 7.73% 13.94% 22.18% 0.08% 7.08% 0% 11.49% 3.14%
2026/10/11 0% 12.03% 10.64% 17.71% 15.95% 4.62% 4.69% 0.01% 15.17% 5.52%
2026/10/12 0% 11.47% 11.25% 15.75% 21% 11.52% 5.59% 0% 0% 3.47%
2026/10/13 0% 13.96% 11.36% 16.67% 16.3% 4.37% 9.43% 0% 0% 3.87%
2026/10/14 0% 12.59% 12.7% 14.21% 19.61% 13.12% 6.84% 0% 0% 0%
2026/10/15 0% 8.42% 9.95% 15.91% 11.46% 8.87% 7.12% 0% 17.65% 3.21%
2026/10/16 0% 18.33% 6.33% 11.98% 17.04% 6.49% 7.23% 0% 0% 3.89%
2026/10/17 0% 13.54% 12.31% 17.19% 13.69% 9.06% 6.09% 0% 0% 9.89%
2026/10/18 0% 15.48% 11.05% 17.88% 16.4% 6.72% 8.8% 0% 0% 4.07%
2026/10/19 0% 15.2% 4.4% 11.9% 13.42% 11.89% 7.11% 0% 6.63% 10.85%
2026/10/20 0% 18.88% 9% 14.05% 14.31% 10.28% 5.3% 0% 6.87% 7.5%
2026/10/21 0% 18.79% 0.13% 14.41% 19.02% 12.86% 7.5% 0% 0% 9.39%
2026/10/22 0% 23.27% 2.61% 12.4% 14.94% 11.36% 7.13% 0% 6.33% 8.64%
2026/10/23 0% 24.84% 4.48% 13.32% 14.27% 5.95% 4.8% 0% 0% 14.47%
2026/10/24 0% 20.8% 19.77% 12.02% 18.43% 3.02% 4.71% 0% 5.03% 5.49%
2026/10/25 0% 12.51% 5% 7.3% 10.96% 1.51% 1.98% 50.39% 2.5% 1.37%
2026/10/26 43.35% 13.12% 5.83% 7.35% 7.02% 4.52% 1.55% 0% 4.31% 2.35%
2026/10/27 48.63% 13.48% 7.89% 7.25% 5.89% 0.01% 1.24% 0% 7.24% 2.64%
2026/10/28 0% 26.35% 13.77% 11.79% 13.91% 3.21% 2.55% 0% 9.78% 0%
2026/10/29 55.37% 11.92% 5.28% 4.8% 7.79% 2.49% 0.82% 0% 0% 1.5%
2026/10/30 0% 11.53% 3.42% 8.01% 9.08% 1.59% 1.11% 53.09% 5.27% 0%
2026/10/31 56.83% 11.79% 7.79% 7.49% 6.17% 1.7% 1.23% 0% 0% 0%
  • bp.com
  • supagas.com.au
  • gasguyz.com.au
  • alintaenergy.com.au
  • agl.com.au
  • bhp.com
  • agasnational.com.au
  • shell.com.au
  • scintex.com.au
  • caltex.com

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BP’s impression share surged from 43.35% to 56.83% by October’s end. Shell.com.au started at 0%, peaking at 53.09%. Supagas.com.au fluctuated, ending at 11.79%. Gasguyz.com.au saw a rise, closing at 7.79%. Alintaenergy.com.au’s share decreased, finishing at 7.49%. AGL.com.au’s share dropped to 6.17%. Scintex.com.au had a mid-month peak, ending at 5.27%. BHP’s share declined to 1.7%. Caltex.com fluctuated, closing at 1.5%. Agasnational.com.au’s share decreased, ending at 1.23%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Make the Smart Choice with AGL | Up to $300 in energy credits https://www.agl.com.au

    $150 elec + $150 gas bill credit. Selected plans. Switch & stay with AGL. T&Cs apply. Make The...

  2. 2
    bp Australia https://www.bp.com › bp › home

    Fuel up with bp — Scan BP Rewards for points on fuel and in-store purchases plus get every 5th coffee free. Get...

  3. 3
    Scintex Australia | Fuel Transfer Solutions https://www.scintex.com.au

    Unleaded Petrol or Gasoline Pumps Powered by 12V Direct Current. Ideal for connecting to your truck, ute or car's battery. Full kits available. Buy Online or In Store. Australian Business. AU Electrical Compliance. Expert Pumping Advice.

  4. 4
    Shell Australia https://www.shell.com.au

    Energy For Today And Tomorrow — Shell Australia combines innovation and experience to help support energy security. For 125 years, Shell Australia has helped provide reliable energy for the nation.

  5. 5
    2 x 45kg LPG Priced $130 - 45kg LPG Gas Bottle Price https://www.supagas.com.au

    Order and pay for 2 x 45kg LPG bottles of gas for just $130. See the savings. Order LPG Online & Get Delivered to Your Door. Visit Our Website to Find Out More.

Copyright © Adthena. All rights reserved.

AGL entices with $300 energy credits, urging customers to switch. BP rewards loyalty with points and free coffee. Scintex offers versatile fuel transfer solutions. Shell emphasizes 125 years of reliable energy. Supagas highlights cost-effective LPG delivery.

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