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AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – AUS

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.8067599863
71.1932400137
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 28%
Transactional 28%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
caltex.com 19.74
agl.com.au 18.11
bhp.com 17.42
elgas.com.au 13.14
alintaenergy.com.au 11.25
supagas.com.au 4.74
kleenheat.com.au 2.98
agasnational.com.au 2.64
scintex.com.au 2.28
engie.com.au 1.72
others 5.98
  • caltex.com - 19.74%
  • agl.com.au - 18.11%
  • bhp.com - 17.42%
  • elgas.com.au - 13.14%
  • alintaenergy.com.au - 11.25%
  • supagas.com.au - 4.74%
  • kleenheat.com.au - 2.98%
  • agasnational.com.au - 2.64%
  • scintex.com.au - 2.28%
  • engie.com.au - 1.72%
  • others - 5.98%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Caltex leads with 19.74% click share, followed by AGL at 18.11%. BHP captures 17.42%, while ‘others’ collectively hold 5.98%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au alintaenergy.com.au energyaustralia.com.au caltex.com engie.com.au elgas.com.au supagas.com.au finder.com.au kleenheat.com.au agasnational.com.au
2026/05/01 31.75% 20.24% 4.74% 9.3% 8.59% 13.54% 0.39% 1.35% 1.54% 5.47%
2026/05/02 38.79% 20.55% 2.66% 8.07% 6.96% 9.73% 0.33% 0.97% 4.93% 4.05%
2026/05/03 42.33% 21.43% 3% 10.12% 7.98% 4.96% 0.32% 4.02% 1.73% 2.07%
2026/05/04 36.25% 18.08% 3.4% 17.63% 3.91% 9.86% 1.35% 2.85% 1.87% 2.6%
2026/05/05 48.8% 20.94% 3.31% 0% 8.31% 8.93% 1.81% 1.85% 1.51% 1.81%
2026/05/06 38.64% 16.72% 4.42% 10.22% 9.3% 10.03% 2.21% 2.05% 1.23% 1.71%
2026/05/07 45.5% 15.83% 2.73% 19.02% 2.52% 6.39% 0.12% 1.75% 2.69% 0.77%
2026/05/08 42.8% 23.05% 3.75% 7.83% 7.5% 7.98% 0.73% 0.96% 1.03% 1.79%
2026/05/09 43.55% 21.76% 2.43% 0% 7.11% 12.95% 0.9% 0.98% 5.12% 2.09%
2026/05/10 40.99% 21.84% 5.62% 1.72% 4.43% 11.99% 1.2% 2.25% 3.3% 1.84%
2026/05/11 41.1% 18.46% 5.19% 3.23% 5.75% 12.31% 3.79% 1.4% 2.47% 1.34%
2026/05/12 40.74% 18.48% 2.14% 5.18% 3.41% 11.66% 1.29% 2.75% 4.97% 0.73%
2026/05/13 37.56% 20.36% 3.99% 5.5% 6.52% 9.79% 6.06% 2.59% 3.08% 0.82%
2026/05/14 42.46% 17.27% 1.49% 5.31% 4.12% 12.78% 8.45% 1.92% 0.37% 0.69%
2026/05/15 30.62% 19.97% 3.66% 6.66% 12.2% 9.51% 3.51% 2.36% 4.51% 1%
2026/05/16 36.44% 23.14% 1.43% 7.97% 13.42% 6.17% 2.64% 1.77% 1.44% 0.89%
2026/05/17 32.92% 19.91% 2.72% 10.05% 14.05% 7.82% 2.43% 2.87% 2.34% 0.91%
2026/05/18 33.9% 14.29% 1.95% 4.27% 11.32% 13.4% 7.57% 1.2% 4.27% 0.99%
2026/05/19 26.8% 21.85% 1.3% 6.51% 8.21% 11.79% 10.07% 2.09% 3.99% 3.09%
2026/05/20 32.78% 15.32% 2.88% 9.72% 12.19% 13.58% 4.12% 0.87% 2.22% 1.1%
2026/05/21 36.19% 17.34% 4.95% 6.34% 10.67% 9.54% 4.94% 0.73% 2.8% 1.05%
2026/05/22 41.21% 15.51% 8.09% 4.84% 8.46% 9.4% 3.22% 1.3% 1.83% 0.13%
2026/05/23 34.78% 21.05% 8.43% 5.39% 11.03% 8.91% 3.56% 0.38% 0.64% 0.74%
2026/05/24 44.36% 18.33% 5.19% 7.96% 7.47% 8.13% 2.23% 1.94% 0.84% 0.74%
2026/05/25 42.13% 13.95% 4.76% 4% 8.1% 6.38% 6.92% 3.69% 1.93% 1.27%
2026/05/26 33.02% 13.99% 4.69% 4.55% 7.71% 13.53% 3.5% 6.57% 0.46% 1.07%
2026/05/27 42.6% 15.61% 6.77% 4.46% 6.49% 6.69% 1.61% 3.65% 2.7% 0.24%
2026/05/28 37.33% 12.2% 6.97% 7.41% 6.01% 7.63% 5.57% 6.39% 2.09% 0.62%
2026/05/29 34.77% 12.84% 3.53% 10.4% 6.05% 7.93% 4.34% 4.06% 3.01% 1.19%
2026/05/30 38.19% 13.44% 4.83% 9.71% 6.82% 6.62% 3.03% 2.43% 2.29% 0.99%
2026/05/31 37.82% 11.07% 8.69% 8.35% 7.87% 6.32% 2.31% 2.3% 1.8% 0.64%
  • agl.com.au
  • alintaenergy.com.au
  • energyaustralia.com.au
  • caltex.com
  • engie.com.au
  • elgas.com.au
  • supagas.com.au
  • finder.com.au
  • kleenheat.com.au
  • agasnational.com.au

Copyright © Adthena. All rights reserved.

AGL dominated May with a peak spend share of 48.8% on the 5th. Alinta Energy’s share dwindled, ending at 11.07%. EnergyAustralia surged late, closing at 8.69%. Caltex fluctuated, finishing at 8.35%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 29
2026/05/02 30
2026/05/03 29
2026/05/04 30
2026/05/05 26
2026/05/06 25
2026/05/07 24
2026/05/08 27
2026/05/09 24
2026/05/10 25
2026/05/11 30
2026/05/12 33
2026/05/13 29
2026/05/14 28
2026/05/15 33
2026/05/16 30
2026/05/17 31
2026/05/18 33
2026/05/19 31
2026/05/20 31
2026/05/21 30
2026/05/22 30
2026/05/23 31
2026/05/24 31
2026/05/25 34
2026/05/26 37
2026/05/27 40
2026/05/28 40
2026/05/29 40
2026/05/30 40
2026/05/31 41

Copyright © Adthena. All rights reserved.

May began with 29 advertisers, fluctuating initially, then steadily rising. By month’s end, advertisers peaked at 41, marking a significant increase.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
scintex.com.au 3.11%
supagas.com.au 3.03%
aimsindustrial.com.au 1.23%
lasoo.com.au 0.92%
energyaustralia.com.au 0.7%
agasnational.com.au -0.89%
agl.com.au -1.24%
elgas.com.au -1.34%
alintaenergy.com.au -1.81%
bhp.com -5.66%

Copyright © Adthena. All rights reserved.

In the past month, scintex.com.au and supagas.com.au surged with click share increases of 3.11% and 3.03%, respectively. Conversely, bhp.com experienced a significant decline of 5.66%.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date agl.com.au caltex.com scintex.com.au elgas.com.au alintaenergy.com.au bhp.com supagas.com.au engie.com.au kleenheat.com.au agasnational.com.au
2026/05/01 17.92% 12.24% 0% 28.43% 10.78% 9.17% 0.47% 3.44% 0.78% 12.95%
2026/05/02 18.94% 14.44% 0% 22.37% 16.73% 4.36% 0.44% 2.97% 4.83% 9.81%
2026/05/03 23.32% 20.54% 0% 10.03% 18.89% 9.82% 0.47% 3.57% 1.81% 5.87%
2026/05/04 15.56% 28.94% 0% 17.66% 16.01% 5.19% 1.75% 1.4% 3.6% 5.37%
2026/05/05 26.22% 0% 0% 21.32% 19.3% 10.39% 3.48% 4.41% 1.68% 6.86%
2026/05/06 19.84% 19.6% 0% 20.08% 11.32% 11.81% 3.18% 3.31% 0.98% 4.85%
2026/05/07 23.87% 35.12% 0% 12.66% 11.08% 4.21% 0.16% 1.24% 5% 2.32%
2026/05/08 24.41% 14.73% 0% 19.98% 15.04% 11.04% 0.97% 2.95% 0.64% 6.58%
2026/05/09 21.73% 0% 0% 32.06% 16.82% 7.74% 1.61% 4.34% 4.15% 5.62%
2026/05/10 21.87% 2.39% 0% 24.65% 18.81% 8.69% 2.54% 1.85% 3.27% 4.68%
2026/05/11 16.35% 5.61% 5.61% 25.96% 13.91% 8.43% 5.18% 2.09% 4.1% 4.6%
2026/05/12 20.24% 8.12% 0% 22.46% 13.51% 6.59% 3.26% 2.11% 4.88% 1.86%
2026/05/13 18.72% 12.11% 0% 16.29% 15.87% 5.01% 13.46% 2.85% 3.08% 1.47%
2026/05/14 20.47% 8.91% 4.45% 24.41% 10% 8.12% 13.06% 1.68% 0.23% 1.8%
2026/05/15 11.18% 11.22% 6.11% 18.17% 15.47% 7.37% 7.01% 5.85% 5.44% 2.15%
2026/05/16 22.42% 15.05% 0% 11.49% 17.98% 7.96% 5.6% 8.73% 0.63% 2.33%
2026/05/17 16.3% 18.68% 0% 17.53% 16.8% 3.91% 4.39% 6.58% 2.4% 3.86%
2026/05/18 18.5% 6.33% 0% 24.81% 10.9% 3.81% 11.78% 6.25% 4.86% 2.79%
2026/05/19 13.83% 10.93% 0% 18.49% 14.46% 5.48% 16.75% 2.82% 4.07% 6.66%
2026/05/20 15.67% 17.41% 0% 21.93% 12.95% 3.38% 7.61% 6.47% 2.61% 2.28%
2026/05/21 17.77% 12.45% 0% 18.68% 11.88% 9.29% 8.41% 6.09% 2.45% 2.56%
2026/05/22 25.44% 8.57% 0% 18.18% 10.07% 5.74% 7.38% 4.38% 2.82% 0.17%
2026/05/23 19.26% 10.45% 7.81% 19.1% 17.24% 1.28% 6.21% 5.16% 0.63% 2.45%
2026/05/24 23.45% 15.77% 0% 19.27% 13.79% 3.11% 3.32% 4.38% 0.6% 2.79%
2026/05/25 25.37% 7.5% 5.6% 14.23% 10.89% 0.85% 14.49% 3.43% 1.97% 2.46%
2026/05/26 15.78% 8.14% 14.6% 19.74% 9.43% 5.1% 5.8% 5.61% 0.34% 1.64%
2026/05/27 21.06% 8.14% 4.86% 14.72% 13% 2.96% 3.07% 3.72% 3.23% 0.52%
2026/05/28 17.23% 13.94% 0% 14.5% 8.38% 7.08% 12.13% 2.65% 1.06% 1.77%
2026/05/29 16.38% 15.83% 0% 12.19% 9.37% 7.14% 7.48% 2.24% 2.3% 1.77%
2026/05/30 15.76% 14.73% 11.01% 9.47% 8.82% 8.3% 5.47% 2.92% 1.31% 1.65%
2026/05/31 16.45% 12.63% 11.32% 11.12% 6.86% 4.56% 3.62% 2.64% 2.14% 1.6%
  • agl.com.au
  • caltex.com
  • scintex.com.au
  • elgas.com.au
  • alintaenergy.com.au
  • bhp.com
  • supagas.com.au
  • engie.com.au
  • kleenheat.com.au
  • agasnational.com.au

Copyright © Adthena. All rights reserved.

In May 2026, AGL’s impression share fluctuated, peaking at 26.22% on May 5. Caltex saw a significant drop after May 7, while Elgas maintained a strong presence, peaking at 32.06% on May 9. The month concluded with AGL leading, despite fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Looking for a new energy deal? | Up to $400 Elec Bill Credits https://www.agl.com.au

    Unlock elec bill credits. $200 for elec + $200 with internet. Selected plans. T&Cs apply. Make the switch to AGL today, with no lock in contract & an...

  2. 2
    BHP Career Opportunities - Apply Now https://www.bhp.com › careers › bhp

    A rewarding opportunity is waiting for you at BHP. Discover our available roles today. Help to build your better future, with job security, stability and a...

  3. 3
    New Customer LPG deals - Attractive 45kg bottle pricing https://www.elgas.com.au › lpg-gas-bottles › great-offers

    LPG Gas Bottles - Home & Business.Fast Home Delivery - Great Prices!

  4. 4
    Scintex Petrol Pumps https://www.scintex.com.au › fuel › pump

    Scintex Australia — Unleaded Petrol or Gasoline Pumps Powered by 12V Direct Current

  5. 5
    2 x 45kg LPG, 50% Off - Limited Time Offer On Bulk LPG https://www.supagas.com.au

    Order and pay for 2 x 45kg LPG bottles of gas & get 50% off your first order. Enjoy reliable supply and significant savings with our special bulk LPG offer.

Copyright © Adthena. All rights reserved.

AGL entices with up to $400 in bill credits, promoting flexibility with no lock-in contracts. BHP offers career stability and growth, appealing to job seekers. Elgas and Supagas compete with attractive LPG deals, emphasizing cost savings and convenience. Scintex highlights efficient petrol pump solutions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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