Log in Book a Demo

AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – AUS

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.3807111145
83.6192888855
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 30%
Transactional 30%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
caltex.com 26.59
bhp.com 20.53
agl.com.au 14.83
elgas.com.au 11.02
alintaenergy.com.au 10.06
kleenheat.com.au 5.32
agasnational.com.au 4.45
supagas.com.au 2.93
engie.com.au 1.37
gasguyz.com.au 0.85
others 2.05
  • caltex.com - 26.59%
  • bhp.com - 20.53%
  • agl.com.au - 14.83%
  • elgas.com.au - 11.02%
  • alintaenergy.com.au - 10.06%
  • kleenheat.com.au - 5.32%
  • agasnational.com.au - 4.45%
  • supagas.com.au - 2.93%
  • engie.com.au - 1.37%
  • gasguyz.com.au - 0.85%
  • others - 2.05%

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, Caltex leads with 26.59% click share, followed by BHP at 20.53%. AGL and Elgas trail behind, while ‘others’ collectively hold 2.05%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au alintaenergy.com.au caltex.com engie.com.au elgas.com.au energyaustralia.com.au kleenheat.com.au agasnational.com.au finder.com.au supagas.com.au
2026/04/01 38.39% 23.29% 11.09% 5.37% 10.21% 1.65% 0.81% 1.06% 0.89% 2.53%
2026/04/02 32.7% 19.2% 11.37% 8.43% 13.54% 1.29% 2.12% 4.42% 0.2% 3.97%
2026/04/03 31.44% 20.62% 7.1% 10.04% 9.31% 2.62% 4.7% 4.51% 2.07% 2.14%
2026/04/04 41.95% 26.63% 0% 6.61% 10.6% 0.95% 1.93% 3.63% 1.75% 2.65%
2026/04/05 38.17% 23.95% 1.95% 5.53% 13.32% 0.82% 3.41% 6.07% 1.53% 2.84%
2026/04/06 40.24% 23.47% 0% 6.31% 12.75% 2.17% 1.09% 5.38% 0.98% 3.61%
2026/04/07 39.89% 16.5% 0% 11.75% 10.04% 3.39% 5.21% 1.31% 3.01% 3.67%
2026/04/08 30.31% 22.23% 0% 7.95% 12.4% 2.01% 6.47% 3.83% 4.16% 5.29%
2026/04/09 44.2% 22.03% 0% 12.21% 9.84% 2.51% 0.88% 1.35% 1.77% 2.04%
2026/04/10 45.99% 19.73% 0% 6.24% 10.14% 3.83% 2.9% 2.11% 3.96% 1.3%
2026/04/11 33.75% 15% 8.18% 8.73% 13.7% 2.75% 3.73% 3.22% 5.34% 1.1%
2026/04/12 36.38% 19.49% 11.52% 5.93% 11.66% 1.94% 2.81% 3.35% 2.41% 0.65%
2026/04/13 28.04% 24.43% 6.31% 5.63% 11.1% 2.92% 10.82% 2.04% 2.64% 2.35%
2026/04/14 37.64% 14.36% 0% 9.39% 12.23% 6.02% 1.65% 2.33% 5.18% 3.34%
2026/04/15 36.43% 13.52% 9.98% 8.64% 15.34% 1.82% 1.15% 2.39% 1.53% 1.64%
2026/04/16 27.95% 8.61% 35.55% 7.18% 10.43% 1.03% 2.09% 2.78% 1.03% 0.73%
2026/04/17 30.22% 8.39% 35.12% 7.73% 7.87% 2.15% 3.48% 0.99% 0.99% 1.73%
2026/04/18 30.6% 18.52% 11.12% 7.89% 10.63% 3.18% 6.61% 2.58% 1.18% 1.25%
2026/04/19 27% 14.87% 30.06% 11.19% 7.2% 1.37% 2.89% 1.5% 0.84% 1.77%
2026/04/20 40.94% 18.26% 0% 10.99% 11.14% 1.35% 8.4% 2.49% 0.32% 2.98%
2026/04/21 35.2% 14.95% 20.67% 7.04% 6.56% 2.78% 0.62% 2.82% 1.78% 2.85%
2026/04/22 33.25% 20.77% 11.4% 5.71% 11.1% 2.87% 6.11% 0.92% 0.87% 2.21%
2026/04/23 33.33% 19.76% 16.17% 6.84% 8.94% 3.3% 1.12% 2% 2.33% 1.67%
2026/04/24 30.41% 27.32% 11.61% 7.78% 6.99% 3.13% 5.75% 1.28% 0.63% 1.46%
2026/04/25 34.75% 21.62% 14.32% 7% 8.92% 3.17% 2.23% 2.56% 0.75% 2.74%
2026/04/26 29.39% 21.86% 22.35% 7.26% 5.86% 3.68% 5.5% 1.71% 1.01% 0.34%
2026/04/27 39.51% 20.05% 22.14% 4.36% 3.71% 3.51% 1.21% 1.96% 0.84% 0.43%
2026/04/28 38.57% 15.38% 10.2% 8.5% 4.71% 3.35% 7.52% 3.17% 1.76% 2.63%
2026/04/29 32.61% 16.37% 26.1% 5.87% 6.15% 4.02% 0.18% 2.09% 1.19% 1.72%
2026/04/30 34.21% 21.14% 15.55% 7.85% 6.6% 3.53% 3.45% 3.05% 1.67% 0.86%
  • agl.com.au
  • alintaenergy.com.au
  • caltex.com
  • engie.com.au
  • elgas.com.au
  • energyaustralia.com.au
  • kleenheat.com.au
  • agasnational.com.au
  • finder.com.au
  • supagas.com.au

Copyright © Adthena. All rights reserved.

AGL dominated April with fluctuating spend, peaking at 45.99 on April 10. Alinta Energy’s spend dipped mid-month, while Caltex surged on April 16. Engie and Elgas maintained steady trends. The month concluded with AGL leading, despite varied dynamics.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 31
2026/04/02 30
2026/04/03 29
2026/04/04 29
2026/04/05 30
2026/04/06 30
2026/04/07 29
2026/04/08 33
2026/04/09 29
2026/04/10 29
2026/04/11 28
2026/04/12 27
2026/04/13 28
2026/04/14 27
2026/04/15 33
2026/04/16 31
2026/04/17 32
2026/04/18 30
2026/04/19 27
2026/04/20 30
2026/04/21 29
2026/04/22 28
2026/04/23 31
2026/04/24 27
2026/04/25 26
2026/04/26 29
2026/04/27 31
2026/04/28 29
2026/04/29 31
2026/04/30 29

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 33 on the 8th and 15th, ending at 29.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
caltex.com 22.34%
kleenheat.com.au 1.38%
connectwithus.com.au 0.1%
flipr.com.au 0.06%
atco.com 0.02%
supagas.com.au -1.31%
agasnational.com.au -1.52%
agl.com.au -1.69%
elgas.com.au -5.5%
bhp.com -10.68%

Copyright © Adthena. All rights reserved.

Caltex.com surged with a 22.34% click share increase, while bhp.com plummeted by 10.68%. Kleenheat.com.au gained 1.38%, contrasting with elgas.com.au’s 5.5% drop.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date caltex.com alintaenergy.com.au agl.com.au elgas.com.au agasnational.com.au kleenheat.com.au engie.com.au supagas.com.au bhp.com gasguyz.com.au
2026/04/01 14.29% 11.6% 18.38% 25.37% 3.34% 0.85% 4.48% 3.71% 10.54% 3.11%
2026/04/02 11.69% 15.27% 17.91% 27.35% 8.73% 0.98% 3.15% 6.56% 4.39% 0.35%
2026/04/03 8.56% 14.56% 15% 21.93% 10.85% 5.7% 5.8% 4.05% 3.23% 6.35%
2026/04/04 0% 18.71% 19.46% 23.54% 12.16% 0.78% 3.97% 5.49% 11.13% 0.76%
2026/04/05 3.08% 16.35% 17.26% 26.21% 15.47% 5.31% 2.36% 5.13% 4.65% 1.82%
2026/04/06 0% 15.89% 19.07% 27.5% 13.15% 0.79% 3.54% 8.48% 4.85% 0.65%
2026/04/07 0% 10.44% 20.54% 20.4% 2.75% 2.7% 7.14% 6.96% 18.73% 4.78%
2026/04/08 0% 15.04% 15.7% 22.22% 7.15% 7.35% 3.33% 7.57% 10.6% 6.26%
2026/04/09 0% 17.49% 26.29% 22.6% 2.72% 0.66% 6.36% 4.34% 14.87% 0.05%
2026/04/10 0% 16.8% 19.06% 25.65% 6.16% 4.81% 4.14% 3.25% 13.18% 1.31%
2026/04/11 11.09% 9.73% 19.92% 27.05% 7.52% 1.16% 6.23% 1.75% 5.01% 1.38%
2026/04/12 14.8% 12.36% 16.35% 19.69% 7.8% 3.62% 2.78% 1.41% 14.42% 3.73%
2026/04/13 6.76% 21.74% 11.94% 20.3% 5.09% 15.13% 1.74% 3.64% 8.11% 2.2%
2026/04/14 0% 10.82% 19.81% 24.89% 4.78% 1.88% 3.46% 6.53% 14.21% 3.09%
2026/04/15 12.48% 10.56% 13.06% 27.77% 4.58% 0.67% 3.75% 2.5% 5.09% 4.29%
2026/04/16 43.15% 3.8% 11.39% 19.43% 5.93% 0.66% 4.85% 1.06% 5.08% 2.4%
2026/04/17 48.33% 5.06% 12.97% 14.32% 1.7% 4.81% 3.66% 3.84% 1.27% 1.52%
2026/04/18 14.05% 12.61% 16.31% 19.98% 5.2% 4.7% 3.17% 1.89% 11.58% 7.07%
2026/04/19 41.47% 9.7% 13.14% 12.01% 4.03% 3.01% 6.08% 2.52% 4.8% 0.64%
2026/04/20 0% 16.03% 19.66% 24.42% 5.99% 8.49% 8.47% 5.45% 8.07% 0.77%
2026/04/21 26.55% 9.08% 17.9% 12.22% 8.81% 0.42% 2.54% 4.98% 11.92% 0%
2026/04/22 15.16% 16.2% 14.85% 22.51% 1.98% 9.82% 2.23% 4.36% 6.82% 0%
2026/04/23 21.71% 13.55% 15.96% 16.39% 4.81% 0.75% 2.63% 2.43% 12.99% 0.93%
2026/04/24 18.77% 21.41% 15.01% 15.26% 3.56% 6.64% 3.38% 2.59% 7.01% 0.01%
2026/04/25 20.44% 17.23% 18.42% 19.4% 4.27% 4.19% 4.15% 5.19% 3.71% 0.01%
2026/04/26 32.65% 18.39% 16.81% 13.45% 5.99% 5.69% 3.19% 0.51% 0.06% 0.01%
2026/04/27 34.86% 14.78% 20.18% 9.11% 7.52% 1.16% 2.29% 0.79% 4.67% 0.01%
2026/04/28 14.88% 12.52% 19.76% 8.56% 5.64% 11.15% 3.1% 4.52% 8.95% 0.01%
2026/04/29 34.93% 10.76% 17.85% 13.7% 3.58% 0.15% 2.22% 3.28% 4.87% 2.81%
2026/04/30 23.32% 18.79% 16.96% 14.8% 7.2% 5.91% 3.2% 2.45% 1.45% 0.06%
  • caltex.com
  • alintaenergy.com.au
  • agl.com.au
  • elgas.com.au
  • agasnational.com.au
  • kleenheat.com.au
  • engie.com.au
  • supagas.com.au
  • bhp.com
  • gasguyz.com.au

Copyright © Adthena. All rights reserved.

Caltex’s impression share surged mid-month, peaking at 48.33% on April 17. Elgas maintained a strong presence early, while AGL showed consistent performance. Alinta Energy fluctuated, ending with 18.79%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Looking for a new energy deal? | Up to $400 Elec Bill Credits https://www.agl.com.au

    Unlock elec bill credits. $200 for elec + $200 with internet. Selected plans. T&Cs apply. Make the switch to AGL today, with no lock in contract & an...

  2. 2
    Alinta Energy - Gas https://www.alintaenergy.com.au › gas › sign-up

    Gas Plans — Get A Great Gas Deal For Your Home. Join Alinta Energy Today. Sign Up Online. Switch Your Energy To A Multi-Award Winning Provider. Join Over 1...

  3. 3
    BHP Career Opportunities | Apply Now https://www.bhp.com › careers › bhp

    BHP offer roles for all experience levels across Australia. Take the next step now. Help to build your better future, with job security, stability and a strong purpose at BHP.

  4. 4
    Origin Gas https://www.elgas.com.au › lpg-gas-bottles › great-offers

    Attractive 45kg bottle pricing — LPG Gas Bottles - Home & Business.Fast Home Delivery - Great Prices!

  5. 5
    Kleenheat Gas Provider https://www.kleenheat.com.au › natural-gas

    Perth's Natural Gas Provider — Join WA's Local Natural Gas Provider. Get Discounts, Perks & Rewards With Kleenheat. Switch to...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, AGL entices with up to $400 in bill credits, emphasizing flexibility with no lock-in contracts. Alinta Energy highlights its award-winning status, urging users to join a trusted provider. BHP shifts focus to career opportunities, promoting job security and purpose. Elgas offers attractive LPG pricing with fast delivery, while Kleenheat appeals to Perth locals with discounts and rewards.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Oil and Gas

UK
Energy, Utilities & Waste

UK Oil and Gas