Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 30.4400402371 |
| 69.5599597629 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 20 |
| 80 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bp.com | 31.96 |
| bhp.com | 11.61 |
| agl.com.au | 11.18 |
| supagas.com.au | 9.37 |
| alintaenergy.com.au | 7.45 |
| kleenheat.com.au | 4.86 |
| caltex.com | 4.74 |
| agasnational.com.au | 4.54 |
| gasguyz.com.au | 3.49 |
| scintex.com.au | 3.26 |
| others | 7.54 |
Copyright © Adthena. All rights reserved.
BP dominates with 31.96% click share, followed by BHP at 11.61%. AGL holds 11.18%, while ‘others’ collectively capture 7.54%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | agl.com.au | alintaenergy.com.au | supagas.com.au | engie.com.au | gasguyz.com.au | energyaustralia.com.au | kleenheat.com.au | finder.com.au | agasnational.com.au | caltex.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 38.63% | 22.76% | 12.17% | 8.48% | 1.95% | 6.33% | 3.09% | 1.25% | 1.54% | 0% |
| 2026/10/02 | 31.87% | 25.74% | 9.42% | 9.76% | 4.23% | 4.65% | 6.28% | 1.22% | 1.09% | 3.41% |
| 2026/10/03 | 36.8% | 22.31% | 10.64% | 6.37% | 2.12% | 5.47% | 8.15% | 2.18% | 1.92% | 0% |
| 2026/10/04 | 37.3% | 22.49% | 6.83% | 3.87% | 5.61% | 5.86% | 3.35% | 3.65% | 1.76% | 8.01% |
| 2026/10/05 | 36.44% | 24.13% | 10.71% | 3.03% | 4.62% | 6.33% | 2.61% | 2.37% | 1.8% | 3.12% |
| 2026/10/06 | 35.11% | 23.65% | 11.92% | 3.28% | 5.02% | 8.61% | 3.79% | 2.41% | 1.07% | 1.34% |
| 2026/10/07 | 30.11% | 16.95% | 11.06% | 3.29% | 7.11% | 7.34% | 12.91% | 2.88% | 0.85% | 1.85% |
| 2026/10/08 | 31.42% | 20.2% | 10.75% | 5.36% | 2.55% | 9.4% | 6.55% | 3.6% | 0.9% | 0% |
| 2026/10/09 | 27.35% | 16.13% | 10.81% | 5.17% | 3.71% | 9.51% | 10.15% | 1.46% | 1.9% | 3.38% |
| 2026/10/10 | 38.83% | 16.67% | 7.17% | 6.69% | 3.15% | 10.1% | 4.3% | 2.23% | 2.22% | 1.72% |
| 2026/10/11 | 29.97% | 25.75% | 8.44% | 5.66% | 4.68% | 9.52% | 4.01% | 1.37% | 1.93% | 3.37% |
| 2026/10/12 | 34.74% | 24.49% | 7.67% | 4.69% | 3.81% | 7.91% | 5.26% | 1.62% | 2.38% | 1.65% |
| 2026/10/13 | 32.09% | 18.19% | 9.11% | 6.67% | 4.02% | 11.2% | 4.55% | 1.21% | 4.38% | 2.27% |
| 2026/10/14 | 40.22% | 19.97% | 9.04% | 3.65% | 5.23% | 9.09% | 4.39% | 0.93% | 2.86% | 0% |
| 2026/10/15 | 30.32% | 23.75% | 7.62% | 5.68% | 4.13% | 9.74% | 3.62% | 0.45% | 4.07% | 1.88% |
| 2026/10/16 | 36.84% | 19.62% | 9.95% | 7.64% | 3.24% | 6.68% | 2.15% | 0.59% | 2.7% | 2.49% |
| 2026/10/17 | 31.37% | 23.7% | 8.43% | 5.15% | 4.43% | 5.15% | 4.1% | 1.24% | 3.36% | 6.24% |
| 2026/10/18 | 32.4% | 24.61% | 10.68% | 6.04% | 3.47% | 5.76% | 2.93% | 0.35% | 3.39% | 2.73% |
| 2026/10/19 | 32.06% | 22.21% | 11.16% | 5.78% | 1.32% | 3.88% | 1.24% | 0.63% | 3.24% | 7.62% |
| 2026/10/20 | 34.01% | 23.31% | 13.22% | 3.91% | 3.34% | 3.18% | 1.54% | 0.29% | 2.11% | 4.68% |
| 2026/10/21 | 35.91% | 23.3% | 10.8% | 7.45% | 0.03% | 5.57% | 0.92% | 0.33% | 2.84% | 5.25% |
| 2026/10/22 | 34.41% | 23.75% | 14.68% | 3.28% | 0.95% | 3.66% | 2.29% | 0.98% | 3.07% | 5.59% |
| 2026/10/23 | 33.45% | 20.06% | 14.95% | 3.42% | 1.53% | 3.29% | 2.92% | 0.22% | 2.13% | 9.37% |
| 2026/10/24 | 36.18% | 20.93% | 12.47% | 5.38% | 9.04% | 3.11% | 0.45% | 1.79% | 1.83% | 3.6% |
| 2026/10/25 | 36.59% | 20.04% | 12.05% | 4.79% | 4.19% | 5.66% | 1.17% | 1.99% | 1.3% | 1.23% |
| 2026/10/26 | 25.9% | 21.84% | 14.29% | 6.54% | 4.63% | 3.08% | 2.01% | 2.21% | 1.63% | 2.67% |
| 2026/10/27 | 25.08% | 22.94% | 14.35% | 6.24% | 6.3% | 4.76% | 0.23% | 1.76% | 0.92% | 3.05% |
| 2026/10/28 | 27.78% | 18.92% | 15.97% | 11.7% | 6.65% | 9.11% | 0.52% | 2.5% | 1.02% | 0% |
| 2026/10/29 | 29.79% | 16.09% | 13.09% | 7.68% | 5.26% | 6.46% | 2.76% | 1.68% | 0.64% | 1.48% |
| 2026/10/30 | 32.48% | 22.07% | 12.3% | 5.91% | 2.44% | 5.7% | 3.19% | 1.3% | 0.79% | 0% |
| 2026/10/31 | 25.65% | 23.84% | 12.81% | 7.25% | 7.07% | 4.09% | 2.1% | 1.9% | 0.99% | 0% |
Copyright © Adthena. All rights reserved.
AGL led October with fluctuating spend, peaking at 40.22%. Alinta Energy followed, maintaining a steady presence. Supagas and Engie showed moderate activity, while Gasguyz and EnergyAustralia had varied trends. The month concluded with AGL’s dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 29 |
| 2026/10/02 | 30 |
| 2026/10/03 | 28 |
| 2026/10/04 | 27 |
| 2026/10/05 | 28 |
| 2026/10/06 | 31 |
| 2026/10/07 | 34 |
| 2026/10/08 | 34 |
| 2026/10/09 | 33 |
| 2026/10/10 | 35 |
| 2026/10/11 | 36 |
| 2026/10/12 | 38 |
| 2026/10/13 | 36 |
| 2026/10/14 | 38 |
| 2026/10/15 | 35 |
| 2026/10/16 | 34 |
| 2026/10/17 | 34 |
| 2026/10/18 | 29 |
| 2026/10/19 | 34 |
| 2026/10/20 | 34 |
| 2026/10/21 | 30 |
| 2026/10/22 | 33 |
| 2026/10/23 | 31 |
| 2026/10/24 | 33 |
| 2026/10/25 | 34 |
| 2026/10/26 | 42 |
| 2026/10/27 | 41 |
| 2026/10/28 | 36 |
| 2026/10/29 | 37 |
| 2026/10/30 | 39 |
| 2026/10/31 | 35 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in distinct advertisers, starting at 29 and peaking at 42. Mid-month fluctuations stabilized towards the end, closing at 35.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
BP.com surged with a 50.87% click share increase, while Shell.com.au rose by 4.8%. In contrast, BHP.com plummeted by 12.06%, and Kleenheat.com.au fell by 9.81%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | bp.com | supagas.com.au | gasguyz.com.au | alintaenergy.com.au | agl.com.au | bhp.com | agasnational.com.au | shell.com.au | scintex.com.au | caltex.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 0% | 23.81% | 7.09% | 18.1% | 22.55% | 7.2% | 3.42% | 0% | 0% | 0% |
| 2026/10/02 | 0% | 17.59% | 12.93% | 17.86% | 17.27% | 7.33% | 2.75% | 0% | 0% | 6.67% |
| 2026/10/03 | 0% | 21.11% | 7.48% | 14.07% | 24.35% | 9.17% | 4.63% | 0.01% | 0% | 0% |
| 2026/10/04 | 0% | 12.27% | 14.35% | 14.63% | 22.98% | 4.76% | 5.14% | 0% | 0% | 14.34% |
| 2026/10/05 | 0% | 18.01% | 9.68% | 16.81% | 19.63% | 12.03% | 5.2% | 0.01% | 0% | 6.24% |
| 2026/10/06 | 0% | 21.71% | 10.54% | 15.63% | 21.52% | 8.88% | 2.74% | 0.01% | 0% | 2.64% |
| 2026/10/07 | 0% | 17.39% | 16.4% | 13.88% | 16.21% | 4.52% | 2.19% | 0.01% | 0% | 2.72% |
| 2026/10/08 | 0% | 15.88% | 5.43% | 15.09% | 16.66% | 9.3% | 1.83% | 2.42% | 13.27% | 0% |
| 2026/10/09 | 0% | 13.53% | 8.08% | 9.26% | 11.31% | 6.53% | 3.84% | 0% | 21.65% | 4.73% |
| 2026/10/10 | 0% | 13.07% | 7.73% | 13.94% | 22.18% | 0.08% | 7.08% | 0% | 11.49% | 3.14% |
| 2026/10/11 | 0% | 12.03% | 10.64% | 17.71% | 15.95% | 4.62% | 4.69% | 0.01% | 15.17% | 5.52% |
| 2026/10/12 | 0% | 11.47% | 11.25% | 15.75% | 21% | 11.52% | 5.59% | 0% | 0% | 3.47% |
| 2026/10/13 | 0% | 13.96% | 11.36% | 16.67% | 16.3% | 4.37% | 9.43% | 0% | 0% | 3.87% |
| 2026/10/14 | 0% | 12.59% | 12.7% | 14.21% | 19.61% | 13.12% | 6.84% | 0% | 0% | 0% |
| 2026/10/15 | 0% | 8.42% | 9.95% | 15.91% | 11.46% | 8.87% | 7.12% | 0% | 17.65% | 3.21% |
| 2026/10/16 | 0% | 18.33% | 6.33% | 11.98% | 17.04% | 6.49% | 7.23% | 0% | 0% | 3.89% |
| 2026/10/17 | 0% | 13.54% | 12.31% | 17.19% | 13.69% | 9.06% | 6.09% | 0% | 0% | 9.89% |
| 2026/10/18 | 0% | 15.48% | 11.05% | 17.88% | 16.4% | 6.72% | 8.8% | 0% | 0% | 4.07% |
| 2026/10/19 | 0% | 15.2% | 4.4% | 11.9% | 13.42% | 11.89% | 7.11% | 0% | 6.63% | 10.85% |
| 2026/10/20 | 0% | 18.88% | 9% | 14.05% | 14.31% | 10.28% | 5.3% | 0% | 6.87% | 7.5% |
| 2026/10/21 | 0% | 18.79% | 0.13% | 14.41% | 19.02% | 12.86% | 7.5% | 0% | 0% | 9.39% |
| 2026/10/22 | 0% | 23.27% | 2.61% | 12.4% | 14.94% | 11.36% | 7.13% | 0% | 6.33% | 8.64% |
| 2026/10/23 | 0% | 24.84% | 4.48% | 13.32% | 14.27% | 5.95% | 4.8% | 0% | 0% | 14.47% |
| 2026/10/24 | 0% | 20.8% | 19.77% | 12.02% | 18.43% | 3.02% | 4.71% | 0% | 5.03% | 5.49% |
| 2026/10/25 | 0% | 12.51% | 5% | 7.3% | 10.96% | 1.51% | 1.98% | 50.39% | 2.5% | 1.37% |
| 2026/10/26 | 43.35% | 13.12% | 5.83% | 7.35% | 7.02% | 4.52% | 1.55% | 0% | 4.31% | 2.35% |
| 2026/10/27 | 48.63% | 13.48% | 7.89% | 7.25% | 5.89% | 0.01% | 1.24% | 0% | 7.24% | 2.64% |
| 2026/10/28 | 0% | 26.35% | 13.77% | 11.79% | 13.91% | 3.21% | 2.55% | 0% | 9.78% | 0% |
| 2026/10/29 | 55.37% | 11.92% | 5.28% | 4.8% | 7.79% | 2.49% | 0.82% | 0% | 0% | 1.5% |
| 2026/10/30 | 0% | 11.53% | 3.42% | 8.01% | 9.08% | 1.59% | 1.11% | 53.09% | 5.27% | 0% |
| 2026/10/31 | 56.83% | 11.79% | 7.79% | 7.49% | 6.17% | 1.7% | 1.23% | 0% | 0% | 0% |
Copyright © Adthena. All rights reserved.
BP’s impression share surged from 43.35% to 56.83% by October’s end. Shell.com.au started at 0%, peaking at 53.09%. Supagas.com.au fluctuated, ending at 11.79%. Gasguyz.com.au saw a rise, closing at 7.79%. Alintaenergy.com.au’s share decreased, finishing at 7.49%. AGL.com.au’s share dropped to 6.17%. Scintex.com.au had a mid-month peak, ending at 5.27%. BHP’s share declined to 1.7%. Caltex.com fluctuated, closing at 1.5%. Agasnational.com.au’s share decreased, ending at 1.23%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
$150 elec + $150 gas bill credit. Selected plans. Switch & stay with AGL. T&Cs apply. Make The...
Fuel up with bp — Scan BP Rewards for points on fuel and in-store purchases plus get every 5th coffee free. Get...
Unleaded Petrol or Gasoline Pumps Powered by 12V Direct Current. Ideal for connecting to your truck, ute or car's battery. Full kits available. Buy Online or In Store. Australian Business. AU Electrical Compliance. Expert Pumping Advice.
Energy For Today And Tomorrow — Shell Australia combines innovation and experience to help support energy security. For 125 years, Shell Australia has helped provide reliable energy for the nation.
Order and pay for 2 x 45kg LPG bottles of gas for just $130. See the savings. Order LPG Online & Get Delivered to Your Door. Visit Our Website to Find Out More.
Copyright © Adthena. All rights reserved.
AGL entices with $300 energy credits, urging customers to switch. BP rewards loyalty with points and free coffee. Scintex offers versatile fuel transfer solutions. Shell emphasizes 125 years of reliable energy. Supagas highlights cost-effective LPG delivery.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Energy, Utilities & Waste Oil and Gas October 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Energy, Utilities & Waste Oil and Gas October 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Energy, Utilities & Waste Oil and Gas October 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The AUS Energy, Utilities & Waste Oil and Gas October 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Energy, Utilities & Waste Oil and Gas October 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.