AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – AUS

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.9663161304
72.0336838696
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 27%
Navigational 2%
Seasonal 0%
Local 6%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
agl.com.au 27.58
bhp.com 20.21
kleenheat.com.au 10.62
alintaenergy.com.au 8.57
supagas.com.au 8.24
caltex.com 8.24
agasnational.com.au 5.6
elgas.com.au 5.27
scintex.com.au 1.14
finder.com.au 1.03
others 3.5
  • agl.com.au - 27.58%
  • bhp.com - 20.21%
  • kleenheat.com.au - 10.62%
  • alintaenergy.com.au - 8.57%
  • supagas.com.au - 8.24%
  • caltex.com - 8.24%
  • agasnational.com.au - 5.6%
  • elgas.com.au - 5.27%
  • scintex.com.au - 1.14%
  • finder.com.au - 1.03%
  • others - 3.5%

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AGL.com.au leads with 27.58% click share, followed by BHP.com at 20.21%. Kleenheat.com.au holds 10.62%, while others collectively capture 3.50%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au supagas.com.au alintaenergy.com.au kleenheat.com.au caltex.com finder.com.au engie.com.au agasnational.com.au energyaustralia.com.au elgas.com.au
2026/08/01 41.14% 6.66% 16.71% 3.38% 4.49% 6.41% 3.21% 1.97% 2.03% 10.31%
2026/08/02 35.51% 6.03% 19.8% 3.65% 0% 8.79% 5.22% 2.94% 3.63% 10.31%
2026/08/03 48.02% 7.57% 17.87% 1.82% 0% 7.18% 2.44% 1.8% 2.28% 8.99%
2026/08/04 42.16% 6.5% 17.15% 4.05% 2.29% 5.71% 3.79% 1.36% 3.6% 9.22%
2026/08/05 42.93% 10.74% 17.78% 1.95% 3.29% 5.46% 1.57% 2.21% 2.41% 7.53%
2026/08/06 39.63% 11.05% 16.69% 1.94% 10.66% 5.12% 1.17% 2.44% 2.51% 5.29%
2026/08/07 34.18% 9.63% 15.35% 10.96% 2.53% 4.87% 2.02% 3.64% 1.07% 10.19%
2026/08/08 27.99% 12.18% 25.11% 1.72% 0% 6.39% 8.46% 4.09% 2.51% 8.85%
2026/08/09 43.01% 6.58% 23.12% 0.39% 0% 7.84% 3.53% 3.68% 3.25% 5.13%
2026/08/10 31.45% 9.18% 29.82% 1.25% 0% 6.22% 3.96% 5.18% 0.94% 10.4%
2026/08/11 34.52% 10.21% 14.97% 6.36% 2.84% 5.78% 2.17% 4.82% 2.05% 9.18%
2026/08/12 49.98% 5.22% 11.18% 8.68% 7.17% 2.15% 2.33% 4.37% 1.5% 3.27%
2026/08/13 49.55% 5.53% 18.79% 7.29% 5.96% 3.75% 1.74% 2.2% 1.98% 1.23%
2026/08/14 44.7% 4.96% 20.38% 7.88% 7.64% 4.11% 1.74% 0.35% 3.38% 1.56%
2026/08/15 50.74% 3.35% 20.08% 3.65% 7.36% 4.18% 1.47% 0.59% 2.73% 1.82%
2026/08/16 46.7% 5.4% 14.93% 7.8% 8.17% 1.67% 3.58% 2.45% 5.94% 0.73%
2026/08/17 37.04% 6.54% 26.68% 5.79% 8.57% 3.18% 1.77% 1.51% 2.99% 0.61%
2026/08/18 53.24% 2.9% 19.94% 2.83% 7.92% 2.62% 2.18% 2.31% 3.89% 0.4%
2026/08/19 45.22% 4.35% 21.82% 4.42% 9.83% 2.1% 2.24% 2.87% 4.31% 0.6%
2026/08/20 44.11% 9.74% 19.17% 5.39% 8.15% 1.59% 1.9% 4.08% 2.53% 1.05%
2026/08/21 43.26% 8.77% 18.54% 8.83% 6.12% 0.71% 0.6% 4.56% 1.35% 0.93%
2026/08/22 35.22% 7.6% 26.44% 5.3% 10.11% 0.72% 1.83% 2.77% 1.79% 0.92%
2026/08/23 37.12% 9.4% 23.84% 8% 5.89% 2.15% 1.8% 2.18% 2.58% 2.02%
2026/08/24 37.33% 15.48% 11.92% 7.21% 5.7% 3.42% 1.65% 5.75% 2.48% 4.11%
2026/08/25 41.67% 10.81% 15.11% 7.85% 5.53% 3.46% 1.5% 2.14% 1.71% 4.45%
2026/08/26 37.51% 7.27% 26.22% 4% 7.41% 1.83% 1.83% 4.74% 2.83% 3.09%
2026/08/27 49.74% 4.37% 14.35% 8.72% 7.02% 2.56% 1.74% 2.19% 0.76% 1.08%
2026/08/28 43.19% 6.44% 18.06% 5.65% 9.34% 1.7% 1.35% 4.05% 2.39% 2.26%
2026/08/29 44.94% 5.67% 22.51% 8.21% 6.91% 1.47% 2.07% 1.77% 1.79% 0.94%
2026/08/30 50.71% 8.43% 19.6% 2.61% 3.94% 3.79% 2.44% 2.41% 1.47% 1.35%
2026/08/31 52.5% 10.49% 10.01% 6.63% 3.94% 2.79% 2.74% 1.77% 1.37% 0.49%
  • agl.com.au
  • supagas.com.au
  • alintaenergy.com.au
  • kleenheat.com.au
  • caltex.com
  • finder.com.au
  • engie.com.au
  • agasnational.com.au
  • energyaustralia.com.au
  • elgas.com.au

Copyright © Adthena. All rights reserved.

AGL dominated August with a fluctuating spend, peaking at 53.24%. Supagas and AlintaEnergy showed varied trends, while Kleenheat and Caltex had modest shares. The month ended with AGL leading.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 34
2026/08/02 34
2026/08/03 32
2026/08/04 32
2026/08/05 29
2026/08/06 27
2026/08/07 27
2026/08/08 22
2026/08/09 26
2026/08/10 23
2026/08/11 30
2026/08/12 29
2026/08/13 27
2026/08/14 26
2026/08/15 25
2026/08/16 23
2026/08/17 22
2026/08/18 24
2026/08/19 19
2026/08/20 18
2026/08/21 23
2026/08/22 22
2026/08/23 24
2026/08/24 20
2026/08/25 24
2026/08/26 21
2026/08/27 22
2026/08/28 21
2026/08/29 24
2026/08/30 22
2026/08/31 23

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August began with 34 advertisers, gradually declining to 18 by mid-month. A slight recovery followed, ending at 23.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bhp.com 7.71%
kleenheat.com.au 2.38%
caltex.com 1.68%
agasnational.com.au 0.27%
homegas.com.au 0.25%
finder.com.au -0.82%
supagas.com.au -1.43%
alintaenergy.com.au -1.48%
scintex.com.au -2.42%
elgas.com.au -5.32%

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BHP.com surged with a 7.71% click share increase, while Elgas.com.au dropped by 5.32%. Kleenheat.com.au rose 2.38%, contrasting Scintex.com.au’s 2.42% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date agl.com.au supagas.com.au bhp.com kleenheat.com.au alintaenergy.com.au caltex.com agasnational.com.au finder.com.au elgas.com.au shell.com.au
2026/08/01 19.19% 11.24% 5.67% 5.21% 10.58% 4.96% 3.79% 4.06% 24.33% 0%
2026/08/02 21.22% 10.84% 2.27% 4.59% 13.16% 0% 6.42% 5.82% 19.18% 0%
2026/08/03 25.92% 15.22% 3.09% 3.22% 14.93% 0% 3.85% 5.98% 19.41% 0%
2026/08/04 23.9% 9.94% 6.84% 6.18% 16% 2.51% 2.07% 4.21% 18.52% 0%
2026/08/05 18.45% 19.97% 9.62% 1.44% 12.96% 3.53% 2.8% 3.15% 16.1% 0%
2026/08/06 19.61% 21% 6.43% 2.87% 12.34% 13.91% 3.93% 3.14% 9.42% 2.85%
2026/08/07 12.9% 14.27% 3.96% 11.57% 11.29% 2.85% 5.78% 2.42% 15.66% 0%
2026/08/08 11.95% 21.44% 14.97% 1.27% 16.63% 0% 9.92% 3.54% 14.24% 0%
2026/08/09 24.93% 12.39% 7.61% 0.31% 16.26% 0% 6.01% 6.86% 12.32% 7.24%
2026/08/10 16.4% 15.72% 5.37% 2.52% 19.3% 0% 8.26% 7.12% 19.74% 0%
2026/08/11 13.42% 16.24% 1.99% 5.57% 8.51% 3.49% 8.17% 3.91% 18.54% 0%
2026/08/12 21.22% 9.64% 10.63% 12.01% 7.36% 9.26% 7.68% 1.45% 4.94% 0%
2026/08/13 9.65% 3.56% 0.82% 4.29% 7.43% 3.52% 1.5% 1.72% 0.77% 64.9%
2026/08/14 23.05% 8.19% 13.62% 12.69% 18.03% 12.16% 0.28% 2.41% 2.27% 0%
2026/08/15 27% 6.71% 15.68% 5.82% 15.72% 11.65% 1.68% 2.79% 4.67% 0%
2026/08/16 22.31% 9.86% 16.4% 12.1% 13.05% 12.15% 3.41% 1.4% 1.18% 0%
2026/08/17 18.01% 13.87% 8.05% 9.19% 22.41% 11.95% 2.48% 2.16% 1.15% 0%
2026/08/18 29.47% 5.95% 7.97% 5.04% 20.89% 13.56% 3.76% 2.19% 1.08% 0%
2026/08/19 25.52% 6.29% 7.61% 7.13% 22.02% 16.77% 4.66% 1.72% 1.99% 0%
2026/08/20 20.82% 15.24% 10.92% 9.07% 15.43% 12.04% 6.91% 1.07% 4.49% 0%
2026/08/21 18.51% 16.34% 13.62% 11.34% 12.04% 8.65% 8.98% 0.55% 1.28% 3.54%
2026/08/22 16.77% 11.93% 13.57% 7.4% 19.72% 12.96% 5.76% 0.5% 2.29% 3.54%
2026/08/23 18.5% 17% 19.89% 9.3% 13.37% 7.41% 3.2% 1.27% 2.81% 0%
2026/08/24 13.65% 25.37% 20.13% 7.75% 5.03% 6.35% 9.58% 1.45% 4.57% 0%
2026/08/25 17.28% 18.72% 3.45% 11.03% 11.48% 7.58% 3.84% 1.92% 8.48% 3.72%
2026/08/26 16.55% 12.76% 13.97% 5.96% 19.05% 10.41% 7.37% 1.29% 4.85% 0%
2026/08/27 20.34% 6.66% 24.53% 11.57% 7.96% 9.15% 3.25% 1.63% 1.66% 0%
2026/08/28 23% 11.1% 4.09% 8.93% 17.69% 13.68% 7.52% 1.37% 3.91% 4.56%
2026/08/29 22.97% 9.7% 5.07% 13.14% 16.28% 11.29% 3.16% 1.3% 1.84% 0.02%
2026/08/30 26.79% 14.39% 11.61% 4.41% 17.95% 5.77% 4.05% 4.16% 4.82% 0.03%
2026/08/31 23.46% 19.53% 19.41% 9.83% 6.74% 5.8% 2.49% 2.08% 0.56% 0.01%
  • agl.com.au
  • supagas.com.au
  • bhp.com
  • kleenheat.com.au
  • alintaenergy.com.au
  • caltex.com
  • agasnational.com.au
  • finder.com.au
  • elgas.com.au
  • shell.com.au

Copyright © Adthena. All rights reserved.

In August 2026, AGL’s impression share fluctuated, peaking mid-month. Supagas saw a mid-month dip, while BHP and Kleenheat experienced varied trends. Alinta Energy’s share rose, then fell. Caltex and Agas National showed moderate changes. Elgas and Shell had sporadic spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Make the Smart Choice with AGL - Up to $300 in energy credits https://www.agl.com.au

    $150 elec + $150 gas bill credit. Selected plans. Switch & stay with AGL. T&Cs apply. Make The Switch To AGL Today, With No Lock In Contracts ...

  2. 2
    Compare Our Gas Plans - Compare and Save https://www.alintaenergy.com.au

    No Lock-In Contract Or Exit Fees. Flexible Payment Options. Join Alinta Energy Today.

  3. 3
    BHP Career Opportunities | Apply Now https://www.bhp.com › careers › bhp

    BHP offer roles for all experience levels across Australia. Take the next step now. A rewarding opportunity is waiting for you at BHP. Discover our available roles today.

  4. 4
    Kleenheat Gas Provider | Perth's Natural Gas Provider https://www.kleenheat.com.au › natural-gas

    Enjoy Exclusive Discounts, Perks & Rewards With WA's Local Gas Supplier. Switch to Kleenheat today to save on gas usage. Plus get a free year of...

  5. 5
    Shell Australia - Energy For Today And Tomorrow https://www.shell.com.au

    Shell powers Australia, supporting regional communities and the nation's prosperity.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, AGL entices with $300 in energy credits, emphasizing flexibility with no lock-in contracts. Alinta Energy highlights savings through comparison and flexible payments. BHP shifts focus to career opportunities, while Kleenheat offers local perks and rewards. Shell underscores its role in powering Australia’s future.

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