AUS Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – AUS

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.1344845631
86.8655154369
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 32%
Transactional 29%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bhp.com 22.93
agl.com.au 17.04
alintaenergy.com.au 13.94
elgas.com.au 11.37
caltex.com 9.33
supagas.com.au 6.94
agasnational.com.au 5.93
kleenheat.com.au 4.49
gasguyz.com.au 4.29
engie.com.au 1.19
others 2.55
  • bhp.com - 22.93%
  • agl.com.au - 17.04%
  • alintaenergy.com.au - 13.94%
  • elgas.com.au - 11.37%
  • caltex.com - 9.33%
  • supagas.com.au - 6.94%
  • agasnational.com.au - 5.93%
  • kleenheat.com.au - 4.49%
  • gasguyz.com.au - 4.29%
  • engie.com.au - 1.19%
  • others - 2.55%

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In the energy sector’s PPC landscape, BHP leads with 22.93% click share, followed by AGL at 17.04%. Alinta Energy captures 13.94%, while Elgas holds 11.37%. Others collectively account for 2.55%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au alintaenergy.com.au elgas.com.au caltex.com supagas.com.au engie.com.au agasnational.com.au energyaustralia.com.au finder.com.au kleenheat.com.au
2026/03/01 44.85% 28.25% 0.56% 0% 3% 9.15% 2.24% 1.9% 5.91% 1.1%
2026/03/02 39.44% 31.38% 1.25% 0% 4.45% 10.81% 2.15% 1.39% 3.52% 1.28%
2026/03/03 38.33% 32.64% 1.99% 0% 5.05% 10.25% 2.87% 1.27% 4.91% 0.61%
2026/03/04 38.8% 31.56% 1.89% 0% 4.3% 5.28% 2.95% 2.58% 5.14% 2.23%
2026/03/05 34.3% 31.73% 1.54% 0% 3.09% 8.03% 2.06% 1.94% 4.95% 4.13%
2026/03/06 33.88% 30.17% 3.6% 0% 5.73% 6.05% 3.12% 2.14% 3.71% 2.71%
2026/03/07 31.06% 29.99% 7.53% 6.44% 3.85% 4.71% 2.27% 1.98% 6.53% 1.43%
2026/03/08 33.87% 30.21% 4.93% 0% 2.07% 8.98% 4.61% 3.2% 4.53% 2.14%
2026/03/09 30.36% 32.83% 7.16% 0% 2.58% 5.6% 3.49% 2.5% 3.8% 4.06%
2026/03/10 31.11% 31.05% 6.59% 0% 4.95% 6.11% 2.97% 3.24% 2.12% 2.21%
2026/03/11 30.13% 26.42% 7.54% 5.13% 4.37% 4.8% 3.54% 2.69% 3.56% 2.39%
2026/03/12 35.46% 25.44% 6.52% 4.69% 3.16% 5.93% 1.15% 3.48% 3.94% 1.98%
2026/03/13 35.29% 30.1% 8.47% 2.56% 3.69% 3.54% 3.11% 2.7% 2.21% 1.36%
2026/03/14 34.56% 32.85% 6.56% 0% 2.35% 6.59% 1.11% 3.68% 2.5% 4.82%
2026/03/15 32.11% 33.11% 5.46% 0% 4.77% 5.62% 1.94% 3.42% 3.7% 3.1%
2026/03/16 38.88% 26.22% 10.49% 0% 4.82% 5.67% 2.36% 1.66% 3.33% 1.73%
2026/03/17 40.88% 25.4% 10.13% 0% 3.34% 5.47% 3.81% 2% 2.21% 0.89%
2026/03/18 43.31% 25.62% 5.93% 0% 1.89% 6.2% 3.1% 4.14% 3.12% 1.03%
2026/03/19 36.43% 27.38% 7.57% 0% 3.99% 4.59% 2.19% 4.27% 3.65% 0.83%
2026/03/20 38.38% 30.28% 7.44% 0% 3.15% 3.42% 1.77% 2.93% 4.71% 1.37%
2026/03/21 36.07% 29.35% 9.42% 0% 3.6% 5.45% 1.91% 2.03% 2.81% 4.39%
2026/03/22 39.5% 31.25% 6.91% 2.46% 3.49% 5.29% 3.25% 2.23% 1.4% 1.8%
2026/03/23 39.66% 29.02% 5.76% 2.26% 3.42% 7.23% 2.94% 2.82% 2.8% 1.77%
2026/03/24 47.61% 28.92% 4.73% 0% 2.66% 5.37% 1.67% 2.9% 1.99% 2.52%
2026/03/25 38.98% 27.2% 7.3% 4.94% 2.17% 2.72% 2.6% 2.38% 0.82% 4.3%
2026/03/26 42.65% 24.41% 7.63% 2.57% 3.31% 1.8% 1.48% 1.72% 0.58% 0.94%
2026/03/27 39% 27.99% 5.47% 10.93% 1.33% 2.32% 1.18% 1.81% 0.75% 3.06%
2026/03/28 43.48% 22.19% 3.75% 17.84% 0.78% 3.56% 1.62% 1.18% 1.29% 1.33%
2026/03/29 34.72% 29.41% 7.86% 6.72% 3.73% 6.77% 1.89% 0.84% 1.66% 3.44%
2026/03/30 25.36% 25.81% 4.75% 28.8% 1.36% 4.04% 0.75% 0.78% 0.64% 5.58%
2026/03/31 34.58% 30.95% 10.96% 8.18% 2.37% 2.12% 1.75% 1.59% 1.44% 1.39%
  • agl.com.au
  • alintaenergy.com.au
  • elgas.com.au
  • caltex.com
  • supagas.com.au
  • engie.com.au
  • agasnational.com.au
  • energyaustralia.com.au
  • finder.com.au
  • kleenheat.com.au

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AGL’s spend share fluctuated, peaking at 47.61% on March 24. Alinta Energy saw a steady decline, while Elgas experienced a mid-month surge. Caltex’s share spiked at month’s end, closing at 28.8%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 27
2026/03/02 27
2026/03/03 27
2026/03/04 29
2026/03/05 30
2026/03/06 32
2026/03/07 33
2026/03/08 30
2026/03/09 33
2026/03/10 32
2026/03/11 34
2026/03/12 34
2026/03/13 33
2026/03/14 30
2026/03/15 30
2026/03/16 32
2026/03/17 31
2026/03/18 28
2026/03/19 31
2026/03/20 29
2026/03/21 28
2026/03/22 29
2026/03/23 29
2026/03/24 27
2026/03/25 26
2026/03/26 28
2026/03/27 25
2026/03/28 24
2026/03/29 23
2026/03/30 25
2026/03/31 27

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March began with 27 advertisers, peaking at 34 mid-month. A decline followed, ending at 27.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
caltex.com 14.11%
agl.com.au 2.93%
kleenheat.com.au 1.26%
connectwithus.com.au 0.21%
flipr.com.au 0.06%
agasnational.com.au -1%
elgas.com.au -1.25%
supagas.com.au -2.45%
gasguyz.com.au -4.37%
bhp.com -8.18%

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Caltex.com surged with a 14.11% click share increase, while bhp.com plummeted by 8.18%. AGL.com.au rose by 2.93%, contrasting with gasguyz.com.au’s 4.37% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date elgas.com.au alintaenergy.com.au agl.com.au caltex.com agasnational.com.au supagas.com.au bhp.com kleenheat.com.au engie.com.au gasguyz.com.au
2026/03/01 1.37% 23.54% 28.66% 0% 5.93% 10.08% 10.67% 0.72% 6.38% 5.23%
2026/03/02 2.27% 24% 26.44% 0% 5.35% 12.64% 8.23% 1.49% 6.67% 5.86%
2026/03/03 4.33% 25.13% 23.29% 0% 13.34% 18.02% 0.03% 0.58% 5.97% 1.09%
2026/03/04 9.27% 18.58% 22.47% 0% 13.82% 8.07% 0.02% 1.54% 3.95% 11.76%
2026/03/05 2.12% 19.16% 15.01% 0% 3.75% 9.7% 16.93% 8.69% 4.88% 14.29%
2026/03/06 8.92% 18.48% 13.4% 0% 8.59% 12.27% 15.21% 4.54% 2.46% 10.84%
2026/03/07 18.12% 19.33% 16.69% 9.6% 7.22% 5.89% 2.36% 0.82% 2.97% 9.6%
2026/03/08 12.1% 18.08% 19.75% 0% 11.54% 5.4% 8.91% 1.98% 4.14% 11.51%
2026/03/09 17.51% 19.35% 11.89% 0% 6.96% 5.58% 5.68% 4.52% 3.85% 19.37%
2026/03/10 14.34% 16.16% 13.2% 0% 5.16% 8.68% 14.99% 1.2% 3.31% 16.59%
2026/03/11 17.91% 12.11% 9.76% 5.58% 7.54% 9.74% 21.44% 1.85% 2.05% 7.09%
2026/03/12 13.85% 14.32% 15.99% 6.88% 2.21% 7.02% 10.25% 1.91% 2.97% 17.14%
2026/03/13 22.48% 15.22% 13.96% 3.5% 6.55% 8.67% 2.56% 1.19% 1.55% 20.34%
2026/03/14 20.21% 20.05% 16.99% 0% 2.17% 4.43% 4.21% 7.65% 3.35% 16.03%
2026/03/15 13.13% 21.73% 13.73% 0% 3.27% 13.91% 10.01% 4.05% 3.17% 12.25%
2026/03/16 32.58% 14.03% 19.59% 0% 7.65% 9.32% 0% 1.12% 2.91% 6.32%
2026/03/17 29.38% 13.71% 16.64% 0% 13.27% 5.58% 5.88% 0.78% 2.06% 7.38%
2026/03/18 21.42% 16.12% 20.93% 0% 9.28% 5.81% 7.12% 0.96% 2.99% 6.29%
2026/03/19 18.75% 16.87% 18.76% 0% 6.02% 8.64% 3.09% 0.79% 1.92% 15.7%
2026/03/20 19.69% 19.51% 19.68% 0% 6.1% 9.86% 5.75% 0.97% 1.84% 5.97%
2026/03/21 24.24% 18.8% 16.6% 0% 3.93% 5.05% 8.37% 8.65% 2.38% 7.46%
2026/03/22 20.45% 24.19% 19.61% 3.76% 7.2% 7.39% 8.27% 3.21% 2.44% 0.4%
2026/03/23 20.74% 19.32% 23.64% 4.29% 8.41% 8.09% 1.59% 1.11% 4.33% 2.01%
2026/03/24 18.43% 21.6% 28.59% 0% 7.78% 10.49% 0.03% 2.76% 2.93% 0.54%
2026/03/25 17.96% 16.98% 16.07% 6.57% 7.9% 6.38% 6.02% 7.03% 1.13% 9.56%
2026/03/26 16.46% 12.12% 17.77% 3.48% 3.69% 5.64% 12.9% 0.59% 0.73% 17.1%
2026/03/27 13.24% 16.26% 20.07% 15.1% 4.47% 2.06% 15.26% 5.91% 0.95% 2.97%
2026/03/28 7.25% 15.95% 20.91% 29.33% 5.25% 2.12% 9.44% 2.14% 1.71% 2.18%
2026/03/29 18.55% 20.59% 15.48% 9.31% 6.11% 8.54% 9.12% 5.34% 2.25% 2.12%
2026/03/30 11.45% 15.78% 12.42% 37.96% 1.9% 2.3% 3.73% 9.22% 2.27% 0.78%
2026/03/31 29.15% 19.21% 16.26% 11.83% 4.59% 4.45% 4.43% 1.18% 1.08% 0.34%
  • elgas.com.au
  • alintaenergy.com.au
  • agl.com.au
  • caltex.com
  • agasnational.com.au
  • supagas.com.au
  • bhp.com
  • kleenheat.com.au
  • engie.com.au
  • gasguyz.com.au

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In March 2026, Elgas saw a fluctuating impression share, peaking mid-month. Alinta Energy maintained a steady presence, while AGL experienced a decline. Caltex surged late in the month, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Switch To AGL Energy Online - Affordable And Reliable Energy https://www.agl.com.au

    AGL Australia Is Now Offering Electricity, Gas, Internet And Mobile Plans. Energy customers can...

  2. 2
    Compare Our Gas Plans https://www.alintaenergy.com.au

    Switch To Alinta Energy — Get A Great Gas Deal For Your Home. Join Alinta Energy Today. Sign Up Online. Switch Your Energy To A Multi-Award Winning Provider. Join Over 1 Million Australians. Business Energy.

  3. 3
    BHP Career Opportunities | Apply Now https://www.bhp.com › careers › bhp

    BHP offer roles for all experience levels across Australia. Take the next step now. A rewarding opportunity is waiting for you at BHP. Discover our available roles today.

  4. 4
    $200 Gas Welcome Credit - Up to $325 Welcome Credit https://www.engie.com.au

    Get $125 elec & $200 gas welcome credits with a 12 month My NMRA Rewards membership.

  5. 5
    45kg LPG, 50% Off First Order | Exclusive 45kg LPG Offer https://www.supagas.com.au › lpg_supplier › vic

    Order and pay for 2 x 45kg LPG bottles of gas & get 50% off your first order. Plus, You Will Receive 24 Months Fixed Pricing & Free Delivery To Most...

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In the competitive landscape of energy and utilities, AGL and Alinta Energy captivate with affordability and reliability, while BHP entices with career opportunities. Engie and Supagas offer compelling incentives, such as welcome credits and exclusive discounts, showcasing diverse strategies to attract and retain customers.

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