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UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 19.37
ecoflow.com 15.33
eonnext.com 4.62
ecotricity.co.uk 3.99
ebay.co.uk 3.99
edfenergy.com 3.16
goodenergy.co.uk 2.27
solartradesales.co.uk 2.19
renogy.com 2.03
solarguide.co.uk 1.97
others 41.08

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 41.08% click share, while thesolarcentre.co.uk leads individual advertisers at 19.37%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date eonnext.com glowgreensolar.co.uk solarguide.co.uk thesolarcentre.co.uk uksolarexperts.com edfenergy.com goodenergy.co.uk heatable.co.uk solareon.co.uk solartradesales.co.uk
2025/04/01 8.99% 3.64% 0.69% 1.64% 2.21% 6.79% 0.75% 3.08% 2.15% 2.32%
2025/04/02 8.77% 4.16% 0.72% 1.81% 2.74% 6.88% 1.04% 2.78% 5.36% 2.49%
2025/04/03 10.56% 3.95% 0.32% 1.41% 2.96% 7.22% 0.98% 2.85% 3.48% 2.36%
2025/04/04 11.11% 3.04% 0.39% 1.09% 4.14% 8.26% 0.95% 3.41% 2.16% 2.86%
2025/04/05 13.06% 3.46% 0.87% 1.18% 2.43% 8.6% 1.34% 3.2% 5.88% 2.77%
2025/04/06 9.84% 5.63% 0.58% 1.25% 2.62% 9.52% 1.03% 4% 7.87% 3.07%
2025/04/07 8.35% 6.68% 1.36% 0.9% 3.74% 9.11% 2.57% 2.25% 2.67% 4.06%
2025/04/08 10.15% 6.94% 2.93% 1.19% 3.73% 6.77% 4.42% 2.77% 3.77% 2.3%
2025/04/09 7.95% 5.24% 2.48% 1.65% 2.79% 5.88% 4.69% 1.26% 3.52% 5.88%
2025/04/10 10.34% 4.88% 3.67% 1.19% 2.44% 6.93% 4.25% 3.07% 5.39% 5.37%
2025/04/11 8.68% 2.17% 4.97% 1.08% 2.17% 5.95% 4.28% 1.84% 7.72% 5.09%
2025/04/12 9.75% 2.36% 4.64% 1.17% 1.88% 5.92% 3.86% 3.36% 4.72% 5.51%
2025/04/13 11.56% 4.5% 4.66% 0.98% 1.75% 7.48% 5.55% 2.65% 3.38% 3.21%
2025/04/14 9.53% 4.91% 5.17% 1.17% 2.98% 8.1% 4.12% 3.16% 1.37% 2.75%
2025/04/15 9.15% 6.31% 5.34% 4.4% 2.29% 4.54% 4.92% 3.5% 2.57% 3.95%
2025/04/16 7.87% 4.96% 6.47% 4.1% 1.8% 5.14% 3.9% 2.98% 1.68% 3.93%
2025/04/17 8.5% 6.98% 5.95% 4.41% 1.82% 4.03% 3.19% 4.43% 1.66% 3.2%
2025/04/18 12.37% 1.84% 5.21% 4.45% 0.06% 5.07% 2.56% 6.3% 3.99% 3.77%
2025/04/19 11.99% 1.13% 0.05% 3.57% 2.02% 6.49% 4.86% 5.65% 3.11% 2.8%
2025/04/20 9.16% 0.1% 0.05% 4.34% 4.15% 4.58% 3.09% 3.88% 3.13% 3.63%
2025/04/21 9.1% 4.52% 5.48% 3.29% 3.39% 5.03% 2.75% 1.81% 4.31% 2.81%
2025/04/22 8.91% 8.03% 5.35% 3.36% 3.54% 4.74% 2.29% 4.86% 0.87% 2.59%
2025/04/23 8.7% 5.92% 5.62% 3.86% 1.93% 4.83% 2.12% 3.36% 1.76% 2.73%
2025/04/24 9.12% 4.54% 6.39% 4.18% 4.11% 4.53% 2.69% 3.48% 1.96% 3.2%
2025/04/25 9.63% 5.21% 6.14% 5.39% 4.46% 4.19% 1.88% 2.04% 1.66% 2.05%
2025/04/26 11.78% 4.17% 6.37% 3.18% 5% 5.22% 4.32% 4.76% 2.6% 2.28%
2025/04/27 13.38% 6.68% 4.31% 4.96% 5.68% 5.17% 4.5% 4.38% 1.12% 1.52%
2025/04/28 9.88% 7.55% 5.77% 5.06% 3.25% 4.68% 3.85% 2.52% 1.14% 2.24%
2025/04/29 10.75% 9.06% 7.14% 4.97% 4.01% 3.54% 3.68% 2.71% 1.62% 2.4%
2025/04/30 11.93% 8.41% 7.12% 5.04% 4.35% 3.77% 2.78% 1.95% 1.43% 1.41%

Copyright © Adthena. All rights reserved.

Eonnext.com led April with fluctuating spend, peaking mid-month. Glowgreensolar.co.uk surged late, while Solarguide.co.uk steadily climbed. Thesolarcentre.co.uk and Uksolarexperts.com showed consistent growth. April ended with diverse spending patterns.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 365
2025/04/02 365
2025/04/03 341
2025/04/04 358
2025/04/05 335
2025/04/06 349
2025/04/07 352
2025/04/08 360
2025/04/09 337
2025/04/10 348
2025/04/11 325
2025/04/12 315
2025/04/13 323
2025/04/14 319
2025/04/15 338
2025/04/16 338
2025/04/17 335
2025/04/18 323
2025/04/19 323
2025/04/20 322
2025/04/21 331
2025/04/22 337
2025/04/23 329
2025/04/24 332
2025/04/25 315
2025/04/26 325
2025/04/27 316
2025/04/28 325
2025/04/29 331
2025/04/30 353

Copyright © Adthena. All rights reserved.

April began with 365 advertisers, fluctuating throughout the month. Mid-month saw a dip to 315, but it rebounded, closing at 353.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
thesolarcentre.co.uk 16.63%
ebay.co.uk 0.69%
primrose.co.uk 0.67%
iallpowers.com 0.59%
solarguide.co.uk 0.46%
renogy.com -0.99%
theecoexperts.co.uk -1.12%
goodenergy.co.uk -1.32%
edfenergy.com -1.71%
ecoflow.com -4.28%

Copyright © Adthena. All rights reserved.

TheSolarCentre.co.uk surged with a 16.63% click share increase, while EcoFlow.com faced a significant drop of 4.28%.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date thesolarcentre.co.uk eonnext.com glowgreensolar.co.uk ebay.co.uk solarguide.co.uk ecoflow.com edfenergy.com goodenergy.co.uk heatable.co.uk solartradesales.co.uk
2025/04/01 5.73% 5.24% 2.25% 6.2% 0.63% 5.53% 5.1% 0.54% 2.33% 2.36%
2025/04/02 6.17% 5.11% 2.8% 4.88% 0.46% 4.77% 4.92% 0.71% 2.46% 2.49%
2025/04/03 5.25% 6.26% 2.71% 4.76% 0.22% 5.13% 5.68% 0.95% 2.64% 2.58%
2025/04/04 4.24% 7.33% 2.16% 4.57% 0.28% 6.37% 6.43% 0.74% 3.29% 2.92%
2025/04/05 4.03% 8% 2.47% 5.79% 0.82% 3.77% 6.38% 1.18% 2.76% 2.41%
2025/04/06 4.59% 6.19% 4.15% 9.23% 0.47% 5% 7.25% 0.99% 3.46% 2.64%
2025/04/07 3.24% 5.34% 4.39% 4.35% 1.2% 7.32% 6.7% 2.29% 2.16% 4.09%
2025/04/08 4.65% 6.93% 4.8% 4.85% 2.57% 4.46% 5.76% 4.32% 2.38% 2.38%
2025/04/09 5.73% 4.93% 3.62% 4.98% 1.96% 4.04% 4.59% 4.12% 1.15% 5.33%
2025/04/10 4.33% 6.59% 3.43% 3.11% 2.99% 4.62% 5.6% 3.89% 2.69% 5.29%
2025/04/11 4.11% 5.56% 1.64% 1.91% 4.27% 5.08% 4.81% 3.95% 1.71% 4.87%
2025/04/12 4.19% 5.7% 1.72% 3.49% 3.62% 5.38% 4.45% 3.52% 2.89% 5.4%
2025/04/13 3.39% 9.06% 3.21% 3.33% 3.58% 4.04% 6.71% 5.97% 2.4% 2.88%
2025/04/14 4.16% 5.81% 3.13% 4.55% 4.06% 4.21% 6.11% 3.49% 2.66% 2.88%
2025/04/15 12.87% 4.91% 3.92% 5.96% 3.71% 2.07% 3.32% 3.81% 2.74% 4.3%
2025/04/16 10.76% 4.38% 3.23% 7.14% 4.39% 2.05% 3.51% 3.06% 2.19% 4.39%
2025/04/17 13.06% 4.46% 4.41% 5.97% 4.04% 2.57% 2.97% 3.07% 3.24% 3.57%
2025/04/18 12.52% 7% 0.99% 4.46% 4.82% 5.12% 3.2% 2.03% 5.84% 3.7%
2025/04/19 11.03% 6.96% 0.67% 6.8% 0.02% 3.95% 4.78% 4.15% 3.83% 3.1%
2025/04/20 12.32% 4.7% 0.06% 7.62% 0.02% 3.54% 2.97% 2.35% 2.53% 3.74%
2025/04/21 9.52% 5% 2.77% 8.03% 3.95% 3.11% 3.54% 2.41% 1.42% 3.46%
2025/04/22 9.5% 5.05% 4.63% 9.29% 3.57% 2.69% 3.92% 2.07% 3.89% 3.37%
2025/04/23 10.17% 4.8% 3.39% 8.34% 3.91% 4.19% 3.67% 1.75% 2.85% 3.26%
2025/04/24 12.69% 4.94% 3% 5.69% 4.43% 3.76% 3.3% 2.19% 2.62% 2.54%
2025/04/25 15.2% 5.07% 3.25% 4% 4.22% 3.09% 3.35% 1.76% 1.61% 1.82%
2025/04/26 9.43% 7.22% 2.74% 3.81% 5.18% 4.98% 3.88% 3.81% 3.56% 2%
2025/04/27 15.19% 7.27% 4.11% 4.3% 2.98% 4.81% 3.47% 3.97% 3.06% 1.33%
2025/04/28 15.24% 5.44% 4.65% 6.92% 3.93% 3.52% 3.58% 3.45% 1.88% 2%
2025/04/29 16.07% 6.03% 5.91% 4.76% 5.13% 2.26% 2.53% 2.89% 2.07% 2.31%
2025/04/30 15.48% 6.74% 5.45% 5.28% 4.97% 3.25% 3.01% 2.35% 1.56% 1.18%

Copyright © Adthena. All rights reserved.

April saw thesolarcentre.co.uk’s impression share soar from 5.73% to 15.48%, peaking at 16.07%. eonnext.com fluctuated, ending at 6.74%. glowgreensolar.co.uk rose to 5.45%. ebay.co.uk’s share varied, closing at 5.28%. solarguide.co.uk ended at 4.97%. ecoflow.com dipped to 3.25%. edfenergy.com decreased to 3.01%. goodenergy.co.uk’s share fell to 2.35%. heatable.co.uk dropped to 1.56%. solartradesales.co.uk concluded at 1.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    What is Renewable Energy? Renewable energy sources - British Gas https://www.britishgas.co.uk

    Beat future price rises by locking in a fixed tariff with us. Now you can chill until 2026

  2. 2
    E.ON Next Solar Panel £4,995* https://www.eonnext.com › solar-panels › quote

    Solar Panels From E.ON Next — 6-Panel System From E.ON Next For Just £4,995 - Tier 1 Solar Panels Manufacturer Used. 12 Panel...

  3. 3
    Solar Panel Costs Calculator https://go.infinity-renewables.com

    Free Quotes For Your Postcode — 12,000+ happy customers & 10+ years experience. Surveyed, installed & saving in 10 days.

  4. 4
    Compare Solar Options For Free https://www.nationalenergyhelp.org

    Compare Solar Panels UK — Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  5. 5
    Residential Solar Panel installers for UK Homes https://www.ups-solar.co.uk

    Join The Green Revolution: Complete Our Fast & Free Survey For A Free No Obligation Quote.

Copyright © Adthena. All rights reserved.

In the competitive landscape of renewable energy PPC ads, British Gas entices with fixed tariffs, while E.ON Next offers affordable solar panel systems. Infinity Renewables highlights swift installations, National Energy Help provides quick comparisons, and UPS Solar promotes a green revolution with free quotes.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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