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UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 24.74
ecoflow.com 23.15
octopus.energy 4.35
eonnext.com 3.71
contact-solar.co.uk 2.98
uksolarexperts.com 2.76
ebay.co.uk 2.75
edfenergy.com 2.23
glowgreensolar.co.uk 2
comparesolar.co.uk 1.77
others 29.56

Copyright © Adthena. All rights reserved.

Ecoflow.com and thesolarcentre.co.uk dominate with 23.15% and 24.74% click share, respectively. Others collectively hold 29.56%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date contact-solar.co.uk eonnext.com uksolarexperts.com edfenergy.com thesolarcentre.co.uk octopus.energy glowgreensolar.co.uk comparesolar.co.uk heatable.co.uk ecoflow.com
2025/06/01 5.52% 8.61% 6.03% 2.91% 7.71% 5.41% 3.86% 3.78% 2.09% 6.27%
2025/06/02 5.77% 9.47% 6.73% 2.63% 7.73% 3.91% 3.58% 4.85% 2.06% 6.37%
2025/06/03 7.73% 7.32% 5.75% 2.19% 5.87% 5.64% 4.13% 5.68% 1.59% 7.2%
2025/06/04 3.77% 6.21% 8.39% 3.23% 7.99% 9.7% 4.49% 5.3% 3.49% 5.02%
2025/06/05 3.82% 13.12% 8.68% 3.29% 4.92% 9.43% 5.77% 5.12% 4.08% 4.19%
2025/06/06 6.66% 13.09% 6.38% 2.27% 3.71% 7.78% 5.13% 4.25% 1.85% 2.3%
2025/06/07 9.26% 8.49% 6.97% 2.16% 6.56% 7.6% 5.63% 3.3% 3.3% 3.35%
2025/06/08 7.74% 9.39% 7.25% 2.49% 7.15% 8.76% 5.63% 3.69% 2.82% 2.62%
2025/06/09 6.02% 8.64% 5.94% 2.69% 7.76% 7.47% 4.46% 2.74% 4.61% 4.69%
2025/06/10 6.38% 7% 9.27% 3.12% 4.74% 7.41% 5.41% 5.51% 2.57% 2.8%
2025/06/11 7.81% 10.85% 7.47% 4.69% 4.04% 7% 6.39% 5.2% 2.88% 2.26%
2025/06/12 6.21% 9.68% 7.62% 4.07% 3.99% 8.85% 4.64% 4.29% 2.45% 2.44%
2025/06/13 6.08% 9.51% 8.93% 5.8% 4.3% 7.34% 5.8% 4.09% 3.27% 2.82%
2025/06/14 7.73% 12.9% 7.25% 5.02% 4.1% 9.2% 7.68% 4.54% 4.21% 2.5%
2025/06/15 7.01% 9.59% 6.16% 5.78% 4.19% 8.43% 3.94% 3.83% 3.61% 4.95%
2025/06/16 6.58% 8.22% 7.02% 4.91% 5.48% 8.06% 5.03% 4.12% 2.33% 4.19%
2025/06/17 9.52% 7.26% 8.16% 6.91% 5.2% 6.66% 6.84% 5.26% 1.98% 4.15%
2025/06/18 7.12% 8.59% 5.97% 5.25% 4.83% 6.09% 5.1% 4.47% 3.2% 3.51%
2025/06/19 5.8% 8.54% 5.94% 6.27% 4.52% 8.86% 4.89% 6.4% 4.23% 3.51%
2025/06/20 5.33% 7.37% 7.84% 6.7% 4.31% 9.84% 4.23% 4.12% 4.44% 4.34%
2025/06/21 2.33% 8.49% 6.03% 6.65% 6.56% 10.23% 6% 3.94% 5.35% 4.66%
2025/06/22 2.51% 9.49% 7.23% 5.91% 7.11% 9.94% 5.42% 4.29% 5.17% 4.48%
2025/06/23 8.02% 5.43% 5.02% 5.73% 6.72% 8.85% 4.23% 4.52% 5.52% 4.63%
2025/06/24 9.52% 8.37% 4.75% 5.8% 5.49% 6.97% 4.28% 3.13% 4.47% 4.8%
2025/06/25 10.1% 9.1% 5.12% 4.67% 4.55% 8.79% 4.12% 3.61% 2.66% 4.38%
2025/06/26 11.86% 8.18% 4.63% 5.71% 5.81% 8.07% 4.14% 3% 3.08% 3.45%
2025/06/27 12.08% 7.2% 6.15% 5.78% 3.94% 9.18% 3.42% 3.5% 5% 4.42%
2025/06/28 8.73% 10.79% 6.07% 4.99% 6.21% 9.08% 4.65% 5.42% 4.46% 4.72%
2025/06/29 11.98% 7.74% 5.13% 6.39% 6.57% 7.6% 4.17% 3.49% 3.21% 3.38%
2025/06/30 13.31% 9.06% 6.63% 6.18% 5.83% 5.69% 5.5% 4.39% 2.76% 2.15%

Copyright © Adthena. All rights reserved.

In June 2025, Contact Solar’s PPC spend share surged, peaking at 13.31% on the 30th. E.ON Next maintained a steady presence, while UK Solar Experts fluctuated. EDF Energy saw a gradual rise, and Octopus Energy peaked mid-month. The month concluded with Contact Solar leading.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 251
2025/06/02 283
2025/06/03 239
2025/06/04 271
2025/06/05 268
2025/06/06 291
2025/06/07 281
2025/06/08 274
2025/06/09 271
2025/06/10 287
2025/06/11 306
2025/06/12 301
2025/06/13 297
2025/06/14 303
2025/06/15 301
2025/06/16 299
2025/06/17 305
2025/06/18 310
2025/06/19 297
2025/06/20 312
2025/06/21 292
2025/06/22 279
2025/06/23 283
2025/06/24 291
2025/06/25 307
2025/06/26 300
2025/06/27 284
2025/06/28 291
2025/06/29 281
2025/06/30 285

Copyright © Adthena. All rights reserved.

June saw a dynamic rise in distinct advertisers, peaking at 312 on June 20. The month concluded with a stable 285, reflecting sustained interest.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 3.79%
edfenergy.com 0.82%
primrose.co.uk 0.72%
contact-solar.co.uk 0.53%
jackery.com 0.39%
solarenergylighting.co.uk -0.45%
thesolarcentre.co.uk -0.6%
uksolarexperts.com -0.76%
greencentral.co.uk -0.89%
eonnext.com -0.94%

Copyright © Adthena. All rights reserved.

Ecoflow.com surged with a 3.79 increase, while eonnext.com dropped by 0.94. Other notable gains include edfenergy.com at 0.82 and primrose.co.uk at 0.72.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date thesolarcentre.co.uk contact-solar.co.uk eonnext.com uksolarexperts.com edfenergy.com glowgreensolar.co.uk octopus.energy ecoflow.com ebay.co.uk comparesolar.co.uk
2025/06/01 19.91% 3.69% 4.78% 4.46% 2.02% 2.59% 2.78% 10.12% 4.42% 2.73%
2025/06/02 18.57% 3.57% 5.64% 4.55% 1.69% 2.5% 1.94% 9.45% 5.12% 3.53%
2025/06/03 14.73% 5.71% 5.16% 4.63% 1.65% 3.07% 4.17% 11.15% 2.62% 4.42%
2025/06/04 19.71% 2.5% 3.74% 5.89% 2.13% 2.98% 5.52% 7.31% 4.41% 3.73%
2025/06/05 13.64% 2.75% 8.93% 7.44% 2.69% 4.74% 6.75% 7.39% 2.03% 4.34%
2025/06/06 9.44% 4.94% 8.96% 5.38% 1.72% 4.33% 5.73% 3.71% 3.36% 3.68%
2025/06/07 16.45% 6.25% 4.99% 5.06% 1.53% 3.85% 4.91% 5.16% 4.99% 2.36%
2025/06/08 17.92% 5.3% 5.34% 5.09% 1.7% 3.99% 5.41% 3.52% 4.62% 2.64%
2025/06/09 16.55% 3.72% 4.3% 3.78% 1.85% 3.08% 4.26% 6.56% 7.13% 1.92%
2025/06/10 11.02% 4.85% 4.26% 7.22% 2.34% 4.28% 5.08% 4.61% 6.94% 4.7%
2025/06/11 10.21% 6.27% 7.29% 6.21% 3.61% 5.11% 5.28% 4.03% 4.28% 4.4%
2025/06/12 10.62% 4.77% 6.21% 6.26% 3.06% 3.72% 6.13% 4.28% 3.8% 3.71%
2025/06/13 11.09% 4.82% 6.35% 7.25% 4.39% 4.72% 4.97% 5.18% 2.4% 3.46%
2025/06/14 11.45% 5.89% 8.91% 6% 3.7% 6.03% 6.57% 4.23% 3.55% 3.83%
2025/06/15 11.57% 5.29% 6.33% 4.71% 4.2% 2.97% 5.48% 8.19% 4.31% 3.04%
2025/06/16 13.77% 4.8% 5.1% 5.34% 3.53% 3.66% 5.41% 6.96% 2.7% 3.19%
2025/06/17 12.41% 6.79% 4.67% 6.66% 5.25% 5.23% 4.45% 7.31% 2.28% 4.09%
2025/06/18 12.16% 4.9% 4.92% 4.6% 3.82% 3.74% 3.91% 5.63% 5.61% 3.3%
2025/06/19 11.73% 4.65% 5.43% 4.79% 4.92% 3.69% 6.05% 6.15% 4.27% 5.27%
2025/06/20 10.41% 3.56% 4.58% 5.88% 4.77% 2.96% 6.42% 7.07% 5.21% 3.29%
2025/06/21 17.01% 1.61% 4.94% 4.47% 4.88% 4.08% 6.86% 8% 2.69% 3.2%
2025/06/22 18.19% 1.6% 6.16% 5.3% 3.88% 4.11% 6.2% 7.14% 5.34% 3.18%
2025/06/23 16.74% 5.54% 3.16% 3.8% 4.02% 2.95% 5.71% 7.71% 4.18% 3.56%
2025/06/24 13.92% 6.84% 5.04% 3.69% 4.23% 3.22% 4.85% 8.52% 3.05% 2.44%
2025/06/25 11.49% 7.05% 5.48% 4.11% 3.46% 3.13% 5.91% 7.44% 3.85% 3.02%
2025/06/26 14.21% 8.44% 4.96% 3.41% 4.02% 3% 5.25% 5.49% 3.9% 2.4%
2025/06/27 9.51% 9.15% 4.61% 4.9% 4.45% 2.7% 6.38% 8% 4.21% 2.82%
2025/06/28 15.04% 6.07% 6.49% 4.65% 3.47% 3.72% 5.77% 7.9% 3.98% 4.52%
2025/06/29 16.38% 8.84% 4.63% 4.05% 4.47% 3.48% 4.68% 5.64% 4.22% 2.79%
2025/06/30 15.21% 10% 5.85% 5.21% 4.84% 4.59% 3.77% 3.63% 3.54% 3.49%

Copyright © Adthena. All rights reserved.

In June 2025, thesolarcentre.co.uk led with fluctuating impressions, peaking early and stabilizing mid-month. contact-solar.co.uk saw a steady rise, ending strong. eonnext.com and uksolarexperts.com maintained moderate shares. ecoflow.com experienced volatility, while octopus.energy showed consistent growth. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    UK's No.1 Solar Comparison - It Takes Less than 90 Seconds https://www.comparesolar.co.uk

    Save Time and Money on Solar -Let Compare Solar Do the Work for You.Save Money& the Planet

  2. 2
    £5,995 Fully Installed Solar | Get Your Quote In 30 Seconds https://www.contact-solar.co.uk

    All of our prices on site include the cost of installation and contain no hidden extras. You...

  3. 3
    EDF Solar Panels For Your Home - Grant Your Solar Wish With... https://www.edfenergy.com › solar › energy

    Solar panels & batteries fitted by expert MCS installers with over 10k installs since 2010

  4. 4
    Compare Solar Panels UK https://www.nationalenergyhelp.org

    Compare Solar Options For Free — Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  5. 5
    Check If Your Eligible To Save - Government 0% Solar VAT Scheme https://solarandbatteryscheme.co.uk › government › solar-panels

    Save up to 70% on your energy bills with one of the UK's leading solar panel installers. It's time to beat...

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, Compare Solar leads with a promise of quick savings, while Contact Solar highlights transparent pricing. EDF Energy emphasizes expertise with over 10,000 installations. National Energy Help offers free comparisons, and Solar and Battery Scheme promotes government incentives for significant savings.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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