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UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 18.58
ecoflow.com 14.2
ebay.co.uk 5.23
eonnext.com 4.91
uksolarexperts.com 3.56
eco-worthy.com 2.8
edfenergy.com 2.54
octopus.energy 2.36
renogy.com 2.14
heatable.co.uk 2.05
others 41.63

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, “others” dominate with 41.63% click share. The Solar Centre leads individual advertisers at 18.58%, followed by EcoFlow at 14.2%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date eonnext.com uksolarexperts.com glowgreensolar.co.uk nationalenergyhelp.org comparesolar.co.uk octopus.energy thesolarcentre.co.uk solarguide.co.uk heatable.co.uk edfenergy.com
2025/05/01 8.05% 5.28% 8.39% 2.27% 0.98% 0.65% 4.13% 6.63% 3.43% 5%
2025/05/02 10.91% 5.19% 0.09% 3.93% 0.41% 0.59% 3.04% 5.75% 5.89% 3.67%
2025/05/03 11.01% 6.01% 0.07% 0.01% 1.66% 0.62% 3.14% 6.13% 4.58% 4.13%
2025/05/04 11.48% 5.67% 0.09% 0.01% 0.81% 0.66% 3.62% 5.6% 4.94% 5.25%
2025/05/05 8.9% 8.91% 4.48% 3.03% 0.45% 0.54% 2.96% 6.9% 2.92% 3.36%
2025/05/06 11.28% 8.75% 4.99% 3.07% 0.76% 0.38% 3.64% 6.28% 2.81% 6.58%
2025/05/07 12.92% 3.7% 4.52% 2.05% 0.31% 0.6% 2.38% 4.53% 6.1% 8.11%
2025/05/08 11.31% 5% 4.51% 3.54% 1.16% 0.64% 2.16% 4.3% 4.51% 7.57%
2025/05/09 8.25% 6.92% 2.21% 3.69% 2.47% 0.73% 3.04% 4.13% 1.72% 4.94%
2025/05/10 9.49% 7.19% 2.95% 0.03% 3.58% 0.99% 3.28% 4.33% 2.05% 6.17%
2025/05/11 9.81% 4.04% 4% 0.02% 2.13% 0.93% 3.62% 4.46% 2.79% 6.36%
2025/05/12 8.16% 4.3% 4.11% 2.36% 4.08% 0.65% 3.81% 2.07% 3.41% 5.71%
2025/05/13 6.64% 4.07% 5.31% 3.95% 1.82% 0.57% 2.76% 1.99% 5.61% 4.45%
2025/05/14 10.13% 6.76% 3.69% 5.83% 3.9% 0.63% 3.16% 2.58% 2.55% 4.7%
2025/05/15 9.73% 7.92% 4.55% 7.77% 3.33% 0.62% 3.61% 2.64% 3.88% 4.63%
2025/05/16 9.25% 9.85% 5.14% 8.3% 0.84% 4.86% 2.43% 1.66% 4.63% 5.43%
2025/05/17 10.77% 9.84% 3.5% 0.68% 0.91% 19.35% 2.54% 2.48% 2.25% 4.1%
2025/05/18 11.58% 9.64% 4.01% 2.81% 1.61% 10.42% 2.84% 3.13% 3.64% 3.39%
2025/05/19 9.31% 9.33% 3.2% 10.23% 5.52% 6.98% 2.86% 3.91% 2.92% 3.43%
2025/05/20 8.11% 11.21% 3.75% 8.36% 6.86% 7.83% 2.65% 2.48% 2.26% 3.33%
2025/05/21 7.45% 8.52% 2.33% 7.08% 3.81% 6.38% 2.73% 2.18% 2.66% 2.72%
2025/05/22 8.97% 11.26% 2.01% 5.77% 2.02% 5.39% 3.15% 1.31% 2.63% 1.52%
2025/05/23 11.03% 11.37% 3.41% 5.28% 1.66% 5.19% 2.35% 1.5% 1.95% 1.77%
2025/05/24 9.48% 11.15% 4.58% 2.24% 1.6% 4.65% 3.18% 2.35% 2.93% 2.04%
2025/05/25 9.15% 10.28% 4.46% 0.05% 2.45% 6.08% 3.63% 3.71% 3.21% 2.62%
2025/05/26 9.78% 10.36% 4.31% 3.76% 2.51% 4.73% 3.05% 1.97% 3.23% 2.39%
2025/05/27 7.3% 7.48% 4.87% 6.76% 3.45% 3.01% 3.78% 3.01% 2.27% 2.59%
2025/05/28 7.66% 6.64% 2.84% 5.88% 5.76% 4.55% 2.32% 3.43% 2.65% 2.38%
2025/05/29 8.65% 6.92% 4.66% 5.65% 5.82% 4.44% 3.66% 3.55% 3.17% 2.26%
2025/05/30 10.11% 8.68% 3.53% 5.15% 7.21% 4.81% 4.41% 1.19% 3.37% 2.15%
2025/05/31 10.97% 7.19% 5.75% 5.16% 4.99% 4.64% 3.78% 3.07% 2.68% 2.51%

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Eonnext.com led May’s PPC spend, peaking mid-month. Uksolarexperts.com surged late, while glowgreensolar.co.uk fluctuated. Octopus.energy spiked mid-month, then stabilized. The month ended with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 355
2025/05/02 356
2025/05/03 354
2025/05/04 345
2025/05/05 355
2025/05/06 329
2025/05/07 344
2025/05/08 363
2025/05/09 346
2025/05/10 320
2025/05/11 331
2025/05/12 353
2025/05/13 355
2025/05/14 355
2025/05/15 342
2025/05/16 337
2025/05/17 324
2025/05/18 318
2025/05/19 316
2025/05/20 326
2025/05/21 322
2025/05/22 301
2025/05/23 301
2025/05/24 295
2025/05/25 275
2025/05/26 294
2025/05/27 298
2025/05/28 306
2025/05/29 293
2025/05/30 294
2025/05/31 268

Copyright © Adthena. All rights reserved.

May began with 355 advertisers, fluctuating throughout. Mid-month saw a decline, reaching 275 on May 25. The month concluded with 268 advertisers, marking a downward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 9.29%
contact-solar.co.uk 3.27%
octopus.energy 2.68%
uksolarexperts.com 1.49%
comparesolar.co.uk 1.03%
goodenergy.co.uk -1.42%
edfenergy.com -1.74%
eco-worthy.com -1.89%
jackery.com -2.02%
ebay.co.uk -2.99%

Copyright © Adthena. All rights reserved.

Ecoflow.com surged with a 9.29% click share increase, while ebay.co.uk dropped by 2.99%.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date thesolarcentre.co.uk eonnext.com ecoflow.com uksolarexperts.com glowgreensolar.co.uk nationalenergyhelp.org heatable.co.uk edfenergy.com ebay.co.uk jackery.com
2025/05/01 13.06% 4.38% 1.9% 3.44% 5.08% 1.52% 2.95% 3.51% 3.24% 1.97%
2025/05/02 8.48% 6.77% 1.97% 3.76% 0.06% 2.64% 4.62% 2.47% 6.11% 3.23%
2025/05/03 9.17% 7.39% 1.79% 4.45% 0.04% 0% 3.8% 2.99% 5.7% 4.68%
2025/05/04 10.57% 7.51% 2.02% 4.15% 0.06% 0% 3.88% 3.74% 6.11% 3.45%
2025/05/05 9.03% 6.22% 2.57% 6.7% 3.43% 1.99% 2.53% 2.26% 7.38% 2.02%
2025/05/06 10.77% 7.48% 2.82% 6.47% 3.87% 2.05% 2.4% 4.43% 7.48% 1.93%
2025/05/07 6.76% 8.68% 2.22% 2.78% 3.34% 1.28% 5.32% 5.23% 7.15% 5.56%
2025/05/08 5.99% 7.89% 3.17% 3.73% 3.52% 2.42% 3.46% 5.62% 9.04% 4.19%
2025/05/09 7.83% 5.29% 2.76% 5.17% 1.68% 2.23% 1.66% 3.52% 9.02% 5.91%
2025/05/10 8.87% 6.25% 3.06% 5.31% 2.38% 0.01% 1.87% 4.59% 7.38% 4.02%
2025/05/11 9.9% 6.21% 2.52% 2.85% 3.04% 0.01% 2.3% 4.46% 9.07% 5.51%
2025/05/12 11.05% 4.98% 2.91% 2.96% 3.03% 1.44% 2.63% 3.75% 9.5% 3.23%
2025/05/13 8.69% 4.43% 3.09% 3.24% 4.14% 2.83% 4.16% 3.59% 9.52% 3.08%
2025/05/14 9.38% 6.94% 2.67% 5.06% 2.91% 3.62% 2% 3.55% 8.58% 2.85%
2025/05/15 10.82% 6.64% 3.29% 5.71% 3.59% 4.75% 3.19% 3.3% 5.62% 3.56%
2025/05/16 6.41% 6.91% 3.27% 8.26% 4.55% 6.23% 3.94% 4.39% 3.47% 6.83%
2025/05/17 6.74% 8.28% 3.72% 8.48% 3.37% 0.48% 2.29% 3.3% 4.27% 3.09%
2025/05/18 7.4% 8.76% 3.42% 8.68% 3.47% 1.99% 3.17% 2.79% 3.9% 2.11%
2025/05/19 9.11% 6.39% 5.64% 7.79% 2.87% 7.57% 2.78% 2.89% 3.35% 2.59%
2025/05/20 7.41% 5.67% 5.88% 9.58% 3.52% 5.9% 2.12% 2.92% 5.28% 0.32%
2025/05/21 7.71% 5.27% 4.32% 7.13% 2.06% 5.18% 2.55% 2.23% 7.4% 1.17%
2025/05/22 7.82% 6.17% 6.34% 9.24% 1.62% 4.05% 2.23% 1.52% 4.78% 0.43%
2025/05/23 6.33% 7.84% 5.72% 9.77% 3.19% 3.76% 1.71% 1.65% 6.76% 0.34%
2025/05/24 9.54% 6.71% 4.1% 9.21% 4.17% 1.56% 2.37% 1.79% 5.48% 0.13%
2025/05/25 11.42% 6.31% 7.3% 8.17% 3.64% 0.02% 2.56% 2.05% 6.8% 0.44%
2025/05/26 8.96% 7% 6.81% 8.89% 3.68% 2.96% 2.63% 2.13% 4.46% 0.63%
2025/05/27 10.44% 4.97% 5.69% 6.52% 4.14% 4.81% 1.82% 2.15% 4.94% 0.53%
2025/05/28 5.57% 5.97% 5.2% 5.84% 2.48% 4.28% 2.6% 1.91% 4.32% 0.68%
2025/05/29 10.16% 6.21% 5.74% 5.43% 4.06% 4.06% 2.84% 1.95% 2.34% 1.06%
2025/05/30 12.33% 7.19% 6.64% 6.88% 3.01% 3.51% 2.82% 1.79% 2.36% 1.43%
2025/05/31 11.47% 8.02% 7.19% 5.86% 5% 3.78% 2.38% 2.21% 1.96% 1.6%

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In May 2025, thesolarcentre.co.uk led with fluctuating impressions, peaking at 13.06% and ending at 11.47%. eonnext.com showed a steady rise, closing at 8.02%. ecoflow.com and uksolarexperts.com experienced growth, while glowgreensolar.co.uk and nationalenergyhelp.org had varied trends. ebay.co.uk’s share declined, finishing at 1.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    What is Renewable Energy? Renewable energy sources - British Gas https://www.britishgas.co.uk

    Beat future price rises by locking in a fixed tariff with us. Now you can chill until 2026

  2. 2
    UK's No.1 Solar Comparison - It Takes Less than 90 Seconds https://www.comparesolar.co.uk

    Save Time and Money on Solar -Let Compare Solar Do the Work for You.Save Money& the Planet

  3. 3
    £5,995 Fully Installed Solar https://www.contact-solar.co.uk

    Get Your Quote In 30 Seconds — All of our prices on site include the cost of installation and contain no hidden extras. You...

  4. 4
    E.ON Next Solar Panel £4,995* https://www.eonnext.com

    0% APR Finance — 6-Panel System From E.ON Next For Just £4,995 - Tier 1 Solar Panels Manufacturer Used. 12 Panel...

  5. 5
    Compare Solar Panels UK https://www.nationalenergyhelp.org

    Compare Solar Options For Free — Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

Copyright © Adthena. All rights reserved.

In the competitive landscape of renewable energy PPC ads, British Gas emphasizes stability with fixed tariffs, while Compare Solar and National Energy Help focus on quick, cost-effective solar comparisons. Contact Solar and E.ON Next highlight transparent pricing and financing options, appealing to budget-conscious consumers.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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