UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.8267260166
64.1732739834
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
octopus.energy 14.37
ecoflow.com 10.99
thesolarcentre.co.uk 8.92
comparesolar.co.uk 8.16
glowgreensolar.co.uk 5.65
sunsave.energy 5.52
ecotricity.co.uk 3.74
projectsolaruk.com 3.71
ebay.co.uk 2.66
solarpanelfunding.co.uk 2.6
others 33.68
  • octopus.energy - 14.37%
  • ecoflow.com - 10.99%
  • thesolarcentre.co.uk - 8.92%
  • comparesolar.co.uk - 8.16%
  • glowgreensolar.co.uk - 5.65%
  • sunsave.energy - 5.52%
  • ecotricity.co.uk - 3.74%
  • projectsolaruk.com - 3.71%
  • ebay.co.uk - 2.66%
  • solarpanelfunding.co.uk - 2.6%
  • others - 33.68%

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In the competitive landscape of Google’s PPC for energy, utilities, and waste, Octopus Energy leads with a 14.37% click share. EcoFlow follows at 10.99%, while The Solar Centre and Compare Solar capture 8.92% and 8.16%, respectively. Others collectively hold a significant 33.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date octopus.energy projectsolaruk.com eonnext.com sunsave.energy ecoflow.com nationalenergyhelp.org solarpanelfunding.co.uk comparesolar.co.uk ups-solar.co.uk glowgreensolar.co.uk
2026/03/01 9.88% 10.76% 1.99% 10.09% 2.32% 0.1% 1.9% 16.49% 1.81% 12.66%
2026/03/02 7.5% 6.68% 1.47% 5.21% 1.56% 6.46% 1.78% 20.61% 1.39% 18.66%
2026/03/03 10.3% 3.06% 1.09% 10.65% 2.36% 5.01% 3.39% 15.87% 1.53% 18.45%
2026/03/04 13.73% 2.05% 3.52% 10.05% 2.87% 5.18% 3.41% 17.24% 0.82% 15.6%
2026/03/05 11.66% 3.56% 2.43% 8.01% 2.11% 8.21% 3.2% 15.92% 2.54% 15.84%
2026/03/06 14.64% 5.19% 0.39% 8.32% 2.93% 4.43% 3.07% 18.41% 3.4% 7.49%
2026/03/07 18.18% 6.43% 0.24% 11.31% 1.85% 0.08% 4.32% 20.22% 3.08% 5.03%
2026/03/08 16.02% 5.47% 0.37% 4.72% 2.02% 0.08% 3.41% 21.69% 0.73% 13.56%
2026/03/09 15.22% 3.87% 1.4% 4.04% 0.96% 5.1% 3.82% 20.74% 0.99% 16.77%
2026/03/10 20.24% 5.69% 2.69% 5.1% 2.39% 2.83% 1.98% 15.91% 1.04% 12.98%
2026/03/11 27.7% 5.55% 2.41% 4.31% 1.49% 4.1% 2.75% 13.93% 0.84% 12.46%
2026/03/12 20.3% 5.16% 1.65% 3.42% 1.92% 5.49% 3.69% 17.97% 3.09% 11.48%
2026/03/13 23.88% 4.09% 4.15% 4% 3.87% 4.89% 3.22% 17.35% 5.12% 3.13%
2026/03/14 22.52% 6.6% 3.46% 3.26% 5.81% 0.32% 3.95% 13.91% 5.19% 3.64%
2026/03/15 18.87% 5.18% 1.25% 5.19% 2.82% 0.28% 2.54% 15.76% 2.69% 14.32%
2026/03/16 18.23% 3.95% 3.31% 3.76% 1.91% 6.81% 2.87% 12.31% 1.26% 19.35%
2026/03/17 18.08% 5.55% 1.51% 4.87% 2.41% 7.88% 3.77% 15.39% 0.87% 15.5%
2026/03/18 17.36% 5.18% 1.7% 5.87% 2.6% 4.63% 3.03% 15.54% 2.39% 14.76%
2026/03/19 12.79% 8.24% 2.51% 9.96% 4.3% 5.87% 2% 11.45% 4.07% 9.95%
2026/03/20 16.09% 6.05% 3.57% 13.84% 3.2% 4.66% 3.21% 10.24% 5.86% 1.53%
2026/03/21 15.76% 9.56% 2.52% 14.07% 3.24% 0.4% 2.99% 5.39% 7.06% 4.85%
2026/03/22 19.34% 7.66% 1.05% 13.21% 5.79% 0.39% 2.45% 3.35% 3.95% 9.98%
2026/03/23 17.87% 4.48% 2.93% 9.52% 4.22% 4.83% 2.94% 6.58% 1.45% 12.45%
2026/03/24 17.96% 5.64% 1.5% 4.84% 2.4% 7.83% 3.75% 15.29% 0.87% 15.4%
2026/03/25 12.62% 5.49% 8.01% 9.23% 2.52% 4.96% 4.43% 7.07% 0.74% 0.35%
2026/03/26 11.26% 7.76% 4.2% 15.11% 2.75% 1.75% 4.76% 6.44% 0.52% 0.27%
2026/03/27 15.66% 10.38% 4.02% 7.18% 1.96% 1.65% 4.82% 7.59% 2.91% 0.14%
2026/03/28 23.3% 8.43% 5.1% 7.64% 2.06% 0.13% 4.15% 4.95% 3.56% 0.14%
2026/03/29 17.53% 6.96% 1.22% 12.07% 3.33% 0.15% 3.17% 1.35% 2.89% 0.14%
2026/03/30 18.68% 5.47% 5.96% 10.34% 4.59% 1.98% 5.02% 2.64% 1.34% 0.06%
2026/03/31 16.04% 7.31% 6.42% 6.27% 3.84% 3.65% 2.98% 1.7% 1.59% 0.01%
  • octopus.energy
  • projectsolaruk.com
  • eonnext.com
  • sunsave.energy
  • ecoflow.com
  • nationalenergyhelp.org
  • solarpanelfunding.co.uk
  • comparesolar.co.uk
  • ups-solar.co.uk
  • glowgreensolar.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Octopus Energy’s PPC spend surged, peaking at 27.70 on March 11. CompareSolar.co.uk led early, but GlowGreenSolar.co.uk’s mid-month spike to 19.35 on March 16 was notable. The month ended with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 195
2026/03/02 211
2026/03/03 231
2026/03/04 242
2026/03/05 222
2026/03/06 223
2026/03/07 211
2026/03/08 210
2026/03/09 220
2026/03/10 215
2026/03/11 194
2026/03/12 210
2026/03/13 197
2026/03/14 207
2026/03/15 209
2026/03/16 215
2026/03/17 216
2026/03/18 210
2026/03/19 209
2026/03/20 229
2026/03/21 194
2026/03/22 197
2026/03/23 216
2026/03/24 216
2026/03/25 190
2026/03/26 189
2026/03/27 196
2026/03/28 197
2026/03/29 196
2026/03/30 201
2026/03/31 204

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March began with 195 advertisers, peaking at 242 by the 4th. A mid-month dip saw numbers fall to 189, but the month concluded with a steady 204.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
thesolarcentre.co.uk 3.63%
ecoflow.com 3.51%
sunsave.energy 2.05%
utilita.co.uk 1.6%
projectsolaruk.com 1.41%
edfenergy.com -0.68%
goodenergy.co.uk -1.97%
octopus.energy -2.21%
glowgreensolar.co.uk -4.04%
comparesolar.co.uk -6.31%

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In the past month, thesolarcentre.co.uk and ecoflow.com surged with click share increases of 3.63% and 3.51%, respectively. Conversely, comparesolar.co.uk and glowgreensolar.co.uk faced declines of 6.31% and 4.04%.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date octopus.energy ebay.co.uk projectsolaruk.com thesolarcentre.co.uk ecoflow.com sunsave.energy solarpanelfunding.co.uk nationalenergyhelp.org comparesolar.co.uk glowgreensolar.co.uk
2026/03/01 7.89% 3% 6.97% 5.11% 3.3% 10.12% 1.63% 0.05% 13.91% 9.75%
2026/03/02 6.76% 1.68% 5.11% 5.24% 2.16% 5.42% 1.6% 4.8% 19.05% 14.02%
2026/03/03 9% 4.4% 2.11% 4.68% 3.1% 9.48% 3.51% 3.7% 13.27% 13.48%
2026/03/04 12.19% 3.22% 1.25% 3.87% 3.91% 9.55% 3.27% 3.74% 13.63% 11.21%
2026/03/05 9.72% 8.45% 2.53% 4.57% 2.77% 7.21% 2.75% 6.01% 12.03% 11.1%
2026/03/06 11.7% 7.28% 3.34% 4.43% 3.61% 6.9% 3.02% 3.07% 14.8% 5.46%
2026/03/07 16.33% 0.61% 4.69% 2.49% 3% 10.55% 4.4% 0.04% 17.1% 4.26%
2026/03/08 13.89% 0.29% 4.11% 2.44% 2.77% 4.98% 3.63% 0.04% 18.17% 10.75%
2026/03/09 13.57% 3.96% 2.84% 3.69% 1.46% 4.14% 3.64% 4.01% 17.35% 12.56%
2026/03/10 17.33% 1.25% 4.31% 3.55% 3.29% 5.29% 2.11% 2.12% 13.96% 10.33%
2026/03/11 23.49% 1.08% 4.06% 4.29% 2.35% 4.26% 2.79% 3.15% 12.9% 9.69%
2026/03/12 17.85% 0.37% 4.49% 4.09% 2.6% 3.39% 3.79% 4.19% 14.45% 8.72%
2026/03/13 19.6% 2.63% 4.44% 3.23% 4.23% 3.92% 3.34% 3.7% 16.35% 2.25%
2026/03/14 18.64% 2.33% 6.1% 3.37% 5.79% 2.99% 3.72% 0.17% 11.41% 2.47%
2026/03/15 15.48% 3.98% 4.47% 4.72% 3.58% 5% 2.52% 0.14% 12.98% 10.41%
2026/03/16 15.16% 1.62% 3.49% 3.83% 2.65% 3.82% 2.95% 5.27% 10.24% 14.92%
2026/03/17 14.32% 8.94% 4.48% 4.52% 3.04% 4.57% 3.58% 5.54% 12.39% 10.66%
2026/03/18 13.09% 4.5% 4.33% 4.78% 3.18% 5.47% 2.98% 3.32% 12.96% 10.37%
2026/03/19 10.34% 2.03% 6.87% 4.66% 5.02% 8.47% 1.98% 4.51% 9.15% 7.42%
2026/03/20 12.41% 3.83% 4.62% 4.51% 3.53% 11.42% 3.07% 3.2% 8.09% 1.09%
2026/03/21 13.36% 1.87% 8.17% 2.3% 4.22% 12.67% 3.01% 0.2% 4.05% 3.31%
2026/03/22 15.57% 2.4% 6.44% 2.33% 7.57% 11.39% 2.39% 0.2% 2.38% 7.1%
2026/03/23 13.89% 5.45% 3.5% 5.12% 5.8% 8.08% 2.82% 3.15% 4.98% 8.42%
2026/03/24 14.32% 8.94% 4.48% 4.52% 3.04% 4.57% 3.58% 5.54% 12.39% 10.66%
2026/03/25 10.32% 1.14% 4.69% 5.7% 3.51% 8.16% 4.22% 3.58% 5.31% 0.21%
2026/03/26 7.65% 4.95% 5.1% 13.99% 3.19% 11.57% 3.93% 1.04% 4.47% 0.14%
2026/03/27 11.87% 4.97% 7.81% 7.54% 2.87% 5.45% 4.35% 1.23% 5.55% 0.08%
2026/03/28 18.41% 2.57% 6.12% 7.74% 3.07% 6.25% 3.78% 0.08% 4.35% 0.07%
2026/03/29 13.07% 2.9% 5.56% 10.38% 4.27% 9.04% 2.78% 0.07% 0.72% 0.07%
2026/03/30 14.36% 4.64% 4.67% 7.35% 6.53% 7.72% 4.53% 1.41% 1.81% 0.03%
2026/03/31 13.07% 6.7% 5.9% 5.74% 5.16% 4.88% 2.81% 2.68% 1.4% 0.01%
  • octopus.energy
  • ebay.co.uk
  • projectsolaruk.com
  • thesolarcentre.co.uk
  • ecoflow.com
  • sunsave.energy
  • solarpanelfunding.co.uk
  • nationalenergyhelp.org
  • comparesolar.co.uk
  • glowgreensolar.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Octopus Energy’s impression share surged, peaking mid-month before stabilizing. Ebay.co.uk fluctuated, ending with a slight rise. Projectsolaruk.com showed steady growth, while thesolarcentre.co.uk spiked late month. Ecoflow.com and Sunsave.energy had varied trends, with Sunsave.energy peaking mid-month. Solarpanelfunding.co.uk remained consistent, and nationalenergyhelp.org had sporadic spikes. Comparesolar.co.uk and glowgreensolar.co.uk saw early highs, tapering off by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    UK's No.1 Solar Comparison - It Takes Less than 90 Seconds https://www.comparesolar.co.uk

    Save Time and Money on Solar -Let Compare Solar Do the Work for You.Save Money& the Planet

  2. 2
    UKs Best Solar Comparison Site - Don't Overpay On Solar https://www.nationalenergyhelp.org

    Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  3. 3
    Get the Full Solar Package - Solar & Battery Installation https://www.octopus.energy

    Get your solar panels installed by Octopus. Home power that's smarter, greener & cheaper. Get peace of mind with the UK's most awarded energy supplier.

  4. 4
    Check Your Postcode for Solar Panel Grants and Funding https://www.solarpanelfunding.co.uk

    Solar Panel Grants from Solar Panel Funding: The only organisation in the UK to offer Free Solar Panels, Grants and Funding Options

  5. 5
    £5,500 Full Solar Systems - We Wont Be Beaten On Price https://www.stewart-temp-solutions.com

    UK's top solar installers. Finance options available. Get your free quote in 60...

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In the competitive landscape of solar energy, five top-performing ads shine on Google’s SERP. Compare Solar and National Energy Help emphasize quick, cost-effective solar comparisons, while Octopus Energy offers a comprehensive solar and battery package. Solar Panel Funding highlights grants, and Stewart Temp Solutions promises unbeatable pricing.

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