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UK Energy, Utilities & Waste - Renewable Energy - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 10.4
thesolarcentre.co.uk 9.93
edfenergy.com 4.82
eonnext.com 4.62
ebay.co.uk 4.03
glowgreensolar.co.uk 3.98
uksolarexperts.com 3.24
goodenergy.co.uk 2.61
renogy.com 2.39
britishgas.co.uk 2.36
others 51.62

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In the PPC landscape, ‘ecoflow.com’ leads with 10.4% click share, followed by ‘thesolarcentre.co.uk’ at 9.93%. ‘Others’ dominate with 51.62%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date eonnext.com uksolarexperts.com glowgreensolar.co.uk edfenergy.com solarandbatteryscheme.co.uk theecoexperts.co.uk solareon.co.uk britishgas.co.uk goodenergy.co.uk jackery.com
2025/03/01 2.46% 5.64% 7.07% 3.91% 3.03% 5.15% 3.82% 5.19% 2.66% 0.54%
2025/03/02 6.78% 4.53% 6.86% 4.31% 3.11% 4.81% 2.27% 5.39% 2.38% 0.52%
2025/03/03 4.74% 5.86% 7.82% 4.65% 2.59% 5.81% 3.91% 5.73% 2.46% 0.15%
2025/03/04 7.69% 5.64% 7.96% 3.39% 2.39% 4.2% 3.49% 4.73% 2.18% 0.34%
2025/03/05 8.52% 4.02% 7.47% 3.82% 2.72% 4.3% 3.04% 3.3% 4.67% 1.11%
2025/03/06 7.68% 4.7% 7.64% 3.36% 2.51% 2.88% 3.72% 3.69% 3.72% 1.37%
2025/03/07 5.86% 4.08% 7.04% 3.75% 2.23% 2.08% 1.87% 2.75% 6.2% 1.74%
2025/03/08 8.52% 2.88% 6.06% 4.83% 2.23% 1.87% 2.28% 2.92% 6.75% 2.81%
2025/03/09 7.74% 5% 7.86% 3.3% 2.7% 3.04% 2.45% 3.93% 3.68% 2.71%
2025/03/10 6.42% 5.4% 2.75% 4.82% 2.86% 3.56% 2.37% 4.75% 3.31% 3.04%
2025/03/11 4.85% 5.46% 2.28% 4.47% 2.45% 3.16% 2.59% 3.41% 2.74% 5.56%
2025/03/12 7.82% 4.85% 7.75% 3.89% 2.69% 2.4% 2.35% 4.15% 5.1% 5.05%
2025/03/13 7.24% 3.92% 7.77% 6.27% 2.49% 2.1% 1.8% 3.07% 4.21% 4.03%
2025/03/14 7.73% 4.95% 5.73% 8.04% 2.61% 2.27% 2.92% 2.03% 4.45% 5.84%
2025/03/15 7.17% 6.19% 3.98% 9.88% 2.19% 2.18% 2.33% 2.06% 4.34% 5.44%
2025/03/16 5.92% 4.07% 7.12% 8.46% 2.55% 1.93% 3.2% 1.74% 4.09% 3.72%
2025/03/17 6.79% 7.06% 8.61% 9.12% 2.21% 1.72% 1.99% 1.85% 3.82% 3.48%
2025/03/18 7.12% 4.09% 6.74% 6.79% 2.12% 1.91% 1.64% 2.04% 0.53% 5.26%
2025/03/19 7.37% 4.97% 6.84% 8.4% 2.78% 1.33% 1.85% 2.25% 0.81% 4.41%
2025/03/20 4.97% 5.05% 6.75% 6.96% 2.48% 2.08% 2.6% 2.43% 1.01% 3.59%
2025/03/21 4.32% 6.17% 5.04% 6.59% 3.58% 1.82% 3.94% 3.19% 0.7% 4.32%
2025/03/22 4.93% 5.68% 4.1% 8.86% 3.96% 1.62% 4.03% 2.59% 0.84% 5.29%
2025/03/23 8.38% 6.28% 7.45% 7.48% 5.15% 1.44% 3.01% 3.08% 0.91% 3.08%
2025/03/24 8.8% 4.69% 6.73% 6.34% 3.9% 1.63% 4.35% 3.52% 0.68% 5.35%
2025/03/25 6.62% 6.12% 8.73% 4.54% 3.64% 2.21% 2.16% 2.92% 0.56% 4.72%
2025/03/26 6.24% 7% 8.6% 5.3% 3.07% 2.36% 2.76% 1.61% 0.6% 5.44%
2025/03/27 8.27% 6.98% 8.27% 7.72% 2.52% 2.44% 1.46% 2.59% 0.23% 0.43%
2025/03/28 9.14% 7.74% 6.36% 8.54% 3.06% 1.84% 2.21% 1.15% 0.75% 0.14%
2025/03/29 10.69% 7.92% 5.68% 8.87% 3.08% 1.93% 1.82% 0.71% 0.55% 0.18%
2025/03/30 8.25% 7.66% 7.65% 6.32% 2.46% 1.62% 1.5% 0.52% 0.84% 0.11%
2025/03/31 8.49% 7.49% 7.09% 5.47% 2.85% 2.54% 1.38% 0.73% 0.46% 0.19%

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In March 2025, eonnext.com led with a peak spend share of 10.69% on March 29. uksolarexperts.com and glowgreensolar.co.uk showed consistent mid-range values. edfenergy.com surged mid-month, peaking at 9.88% on March 15. Britishgas.co.uk’s share dwindled, ending at 0.73%. Jackery.com had a notable rise mid-month, then dropped sharply. The month concluded with eonnext.com maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 404
2025/03/02 402
2025/03/03 410
2025/03/04 415
2025/03/05 430
2025/03/06 424
2025/03/07 459
2025/03/08 439
2025/03/09 411
2025/03/10 450
2025/03/11 447
2025/03/12 432
2025/03/13 430
2025/03/14 430
2025/03/15 403
2025/03/16 400
2025/03/17 416
2025/03/18 397
2025/03/19 386
2025/03/20 395
2025/03/21 382
2025/03/22 382
2025/03/23 373
2025/03/24 400
2025/03/25 390
2025/03/26 400
2025/03/27 418
2025/03/28 393
2025/03/29 384
2025/03/30 357
2025/03/31 381

Copyright © Adthena. All rights reserved.

March began with 404 advertisers, peaking at 459 on the 7th. A decline followed, ending the month at 381.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 5.91%
thesolarcentre.co.uk 2.48%
ecotricity.co.uk 0.63%
solarpanelfunding.co.uk 0.63%
octopus.energy 0.56%
britishgas.co.uk -0.96%
iallpowers.com -1.27%
keenan-solar.co.uk -1.47%
renogy.com -1.51%
goodenergy.co.uk -2.95%

Copyright © Adthena. All rights reserved.

Ecoflow.com surged with a 5.91% click share increase, while thesolarcentre.co.uk rose by 2.48%. Conversely, goodenergy.co.uk dropped by 2.95%, and renogy.com fell by 1.51%.

Campaign Efficiency

UK Energy, Utilities & Waste - Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ebay.co.uk thesolarcentre.co.uk eonnext.com uksolarexperts.com glowgreensolar.co.uk edfenergy.com britishgas.co.uk renogy.com goodenergy.co.uk jackery.com
2025/03/01 3.36% 1.55% 1.97% 4.87% 6.23% 3.96% 5.59% 2.35% 2.71% 0.43%
2025/03/02 4.64% 1.8% 5% 3.76% 5.7% 4.47% 5.29% 3.11% 2.19% 0.56%
2025/03/03 2.88% 3.2% 3.59% 4.92% 6.39% 4.09% 5.81% 2.18% 2.49% 0.17%
2025/03/04 4.89% 5.63% 6% 4.41% 6.07% 3.03% 4.46% 2.69% 1.99% 0.35%
2025/03/05 5.03% 4.5% 6.26% 3.26% 5.95% 3.32% 3.48% 2.96% 4.29% 1%
2025/03/06 6.25% 5.26% 5.44% 3.72% 5.85% 2.81% 3.59% 2.54% 3.35% 1.2%
2025/03/07 4.16% 3.6% 4.15% 3.28% 5.42% 3.42% 2.6% 3.31% 5.7% 1.48%
2025/03/08 5.5% 3.93% 6.11% 2.26% 4.72% 4.04% 3.39% 3.4% 5.99% 2.55%
2025/03/09 4.92% 4.77% 5.27% 3.58% 5.93% 2.98% 3.83% 4.57% 3.34% 2.62%
2025/03/10 4.56% 6.03% 4.52% 4.1% 2.16% 3.95% 4.52% 3.5% 2.93% 2.61%
2025/03/11 5.91% 7.77% 3.43% 4.05% 1.78% 3.59% 3.26% 4.24% 2.34% 4.54%
2025/03/12 4.17% 6.68% 5.69% 3.8% 5.89% 3.1% 4.19% 2.39% 4.42% 4.69%
2025/03/13 4.52% 4.81% 5.16% 3.04% 6.14% 5.36% 3.02% 2.97% 3.65% 3.81%
2025/03/14 2.73% 6.64% 5.45% 4.05% 4.44% 6.55% 1.99% 2.28% 4.04% 5.71%
2025/03/15 3.61% 5.11% 4.89% 4.73% 3.14% 8.35% 1.9% 2.72% 4.08% 5.09%
2025/03/16 6.98% 4.68% 4.29% 3.1% 5.6% 6.97% 1.83% 3.14% 3.63% 3.69%
2025/03/17 3.6% 4.91% 4.87% 5.75% 6.62% 7.51% 1.74% 3.45% 3.52% 3.4%
2025/03/18 3.59% 8.21% 5.13% 3.03% 5.31% 5.67% 2% 3.1% 0.4% 5.04%
2025/03/19 4.15% 8.65% 4.9% 3.59% 5.04% 6.65% 2.12% 2.77% 0.55% 3.87%
2025/03/20 5.24% 9.18% 3.09% 3.62% 4.99% 5.33% 2.32% 2.87% 0.73% 3.36%
2025/03/21 5.34% 8.17% 2.99% 4.82% 3.81% 5.28% 3.07% 3.06% 0.53% 3.81%
2025/03/22 4.98% 5.56% 3.46% 4.5% 3.26% 7.24% 2.59% 2.09% 0.59% 4.49%
2025/03/23 5.31% 4.18% 5.77% 4.91% 5.8% 6.21% 3% 1.16% 0.7% 3.01%
2025/03/24 3.56% 3.53% 6.48% 3.63% 5.34% 5.3% 3.36% 1.19% 0.56% 5.07%
2025/03/25 3.56% 6.55% 4.7% 4.92% 6.86% 3.89% 2.76% 1.38% 0.49% 4.69%
2025/03/26 5.1% 8.93% 4.03% 5.37% 6.11% 4.24% 1.55% 0.97% 0.41% 4.86%
2025/03/27 4.81% 7.75% 5.72% 5.31% 6.47% 6.5% 2.79% 0.58% 0.25% 0.37%
2025/03/28 4.87% 8.55% 6.05% 5.59% 4.7% 6.64% 1.12% 0.72% 0.5% 0.15%
2025/03/29 3.96% 8.56% 7.33% 6.09% 4.28% 6.86% 0.52% 0.59% 0.57% 0.14%
2025/03/30 6.5% 8% 5.53% 5.67% 5.57% 4.74% 0.5% 1.03% 0.8% 0.11%
2025/03/31 6.33% 6.22% 5.55% 5.53% 5.24% 4.24% 0.92% 0.81% 0.52% 0.14%

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In March 2025, thesolarcentre.co.uk led with a peak impression share of 9.18% on March 20. ebay.co.uk and eonnext.com followed, showing fluctuations but ending strong. Britishgas.co.uk and renogy.com saw declines, while jackery.com peaked mid-month before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Solar Panels & Home Batteries - Save up to 92% for 12 months https://www.britishgas.co.uk › solar › panels

    Earn Money When You Export Back To The Grid. Join The British Gas Smart Export Guarantee.

  2. 2
    E.ON Next Solar Panel £4,995* - Range Of Solar Packages https://www.eonnext.com › solar-panels › quote

    6-Panel System From E.ON Next For Just £4,995 - Tier 1 Solar Panels Manufacturer Used. 12 Panel...

  3. 3
    Solar Panel Costs Calculator | Free Quotes For Your Postcode https://go.infinity-renewables.com

    12,000+ happy customers & 10+ years experience. Surveyed, installed & saving in 10 days.

  4. 4
    Compare Solar Panels UK https://www.nationalenergyhelp.org

    Compare Solar Options For Free — Compare The Solar Panel Market & Get Today's Best Options For Your Requirements In Minutes

  5. 5
    Wickes™ Solar Panel System - wickes.co.uk http://www.wickes.co.uk

    25 Year Guarantee — Save On Your Bills And Become Energy Independent; Get Your Free No Obligation Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, British Gas entices with savings up to 92% and a Smart Export Guarantee. E.ON Next offers affordability with a £4,995 package. Infinity Renewables highlights swift service and customer satisfaction. National Energy Help simplifies comparison, while Wickes promises energy independence with a 25-year guarantee.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.