UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3910677125
68.6089322875
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 14.2
binbase.co.uk 8.13
viking-direct.co.uk 7.67
kingfisherdirect.co.uk 5.74
biffa.co.uk 4.91
litterbins.co.uk 3.89
getwheeliebins.co.uk 3.86
litta.co.uk 3.47
londonwastemanagement.com 2.96
binliners.co.uk 2.6
others 42.57
  • clearabee.co.uk - 14.2%
  • binbase.co.uk - 8.13%
  • viking-direct.co.uk - 7.67%
  • kingfisherdirect.co.uk - 5.74%
  • biffa.co.uk - 4.91%
  • litterbins.co.uk - 3.89%
  • getwheeliebins.co.uk - 3.86%
  • litta.co.uk - 3.47%
  • londonwastemanagement.com - 2.96%
  • binliners.co.uk - 2.6%
  • others - 42.57%

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Clearabee.co.uk leads with 14.2% click share, while others dominate at 42.57%. Viking-direct.co.uk and binbase.co.uk follow, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date biffa.co.uk wastemanaged.co.uk litta.co.uk clearabee.co.uk businesscompanion.co.uk londonwastemanagement.com viking-direct.co.uk getwheeliebins.co.uk binbase.co.uk kingfisherdirect.co.uk
2026/06/01 0.52% 16.84% 0.74% 4.44% 0.84% 0.91% 2.59% 5.04% 9.33% 4.67%
2026/06/02 10.73% 1.05% 1.51% 5.33% 3.62% 0% 4.41% 4.08% 10.25% 2.77%
2026/06/03 10.32% 4.35% 2.78% 4.92% 0.82% 0.93% 8.54% 4.88% 8.78% 4.76%
2026/06/04 5.16% 8.15% 3.1% 9.14% 4.76% 2.21% 9.89% 2.39% 4.75% 6.13%
2026/06/05 3.31% 5.28% 1.25% 7.02% 2.13% 1.34% 5.21% 4.28% 12.89% 6.17%
2026/06/06 2.42% 5.1% 1.96% 6.82% 2.59% 0.87% 6.39% 5.38% 17.35% 5.29%
2026/06/07 2.28% 4.62% 1.92% 5.16% 1.89% 0% 2.38% 5.79% 13.89% 6.03%
2026/06/08 2.9% 5.59% 2.35% 4.62% 2.88% 0.94% 3.79% 4.68% 10.01% 3.41%
2026/06/09 10.37% 5.09% 11.48% 4.7% 0.85% 1.67% 4.15% 3.37% 8.76% 2.61%
2026/06/10 15.24% 1.44% 6.39% 3.86% 7.95% 2.88% 6.14% 3.73% 2.59% 3.81%
2026/06/11 0.3% 2.91% 2.12% 4.16% 2.77% 1.59% 4.22% 5.25% 9.83% 5.25%
2026/06/12 0.49% 8.97% 1.89% 2.52% 0.78% 6.97% 4.68% 5.47% 11.76% 3.87%
2026/06/13 11.76% 2.9% 2.49% 4.19% 2.82% 2.37% 2.66% 7.03% 14.2% 6.15%
2026/06/14 1.34% 3.51% 4.29% 2.68% 1.67% 3.55% 4.47% 4.93% 11.94% 4.01%
2026/06/15 24.37% 2.79% 2.56% 2.74% 2.34% 2.27% 5.05% 4.29% 11.14% 3.32%
2026/06/16 24.77% 2.37% 16.76% 3.31% 2.3% 3.27% 3.6% 1.4% 1.32% 2.29%
2026/06/17 11.54% 4.22% 5.83% 3.19% 2.26% 3.59% 4.42% 3.31% 4% 4.4%
2026/06/18 0.7% 7.51% 7.01% 4.53% 6.74% 4.94% 4.33% 4.19% 7.26% 4.11%
2026/06/19 0.58% 3.77% 6.53% 3.8% 1.42% 3.78% 8.17% 6.49% 8.93% 5.84%
2026/06/20 0% 5.09% 6.37% 8.63% 9.27% 4.24% 1.57% 3.41% 3.69% 3.96%
2026/06/21 36.24% 1.21% 3.36% 12.93% 2.44% 1.81% 0.22% 2.16% 2.27% 2.45%
2026/06/22 27.32% 18.85% 2.58% 4.56% 9.55% 1.47% 4.75% 1.75% 0.91% 3.85%
2026/06/23 1.7% 7.44% 4.46% 7.28% 1.38% 4.76% 7.59% 4.17% 4.1% 4.97%
2026/06/24 1.63% 1.34% 3.85% 5.46% 9.94% 8.51% 7.07% 1.57% 0.99% 3.58%
2026/06/25 11.9% 4.2% 5.35% 4.1% 4.72% 8.06% 4.01% 2.4% 2.7% 2.44%
2026/06/26 18.29% 4.4% 4.76% 2.9% 2.17% 7.23% 4.84% 3.1% 2.05% 2.19%
2026/06/27 19.37% 9.23% 11.33% 3.09% 4.34% 5.97% 1.66% 1.71% 1.52% 2.45%
2026/06/28 23.3% 10.81% 9.85% 5.51% 8.33% 13.54% 0.14% 0.84% 0.92% 0.7%
2026/06/29 21.03% 4.6% 7.95% 2.12% 4.45% 6.43% 3.05% 2.63% 2.36% 1.61%
2026/06/30 16.05% 6.73% 4.69% 4.12% 3.89% 3.76% 2.58% 1.43% 1.28% 0.62%
  • biffa.co.uk
  • wastemanaged.co.uk
  • litta.co.uk
  • clearabee.co.uk
  • businesscompanion.co.uk
  • londonwastemanagement.com
  • viking-direct.co.uk
  • getwheeliebins.co.uk
  • binbase.co.uk
  • kingfisherdirect.co.uk

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Biffa.co.uk’s PPC spend surged mid-June, peaking at 36.24% on the 21st. Wastemanaged.co.uk saw a notable spike on the 22nd at 18.85%. Litta.co.uk’s highest was 16.76% on the 16th. Clearabee.co.uk peaked at 12.93% on the 21st. Binbase.co.uk’s spend was highest on the 6th at 17.35%. By month’s end, Biffa.co.uk led with 16.05%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 71
2026/06/02 74
2026/06/03 76
2026/06/04 70
2026/06/05 78
2026/06/06 66
2026/06/07 72
2026/06/08 78
2026/06/09 74
2026/06/10 73
2026/06/11 82
2026/06/12 75
2026/06/13 72
2026/06/14 69
2026/06/15 72
2026/06/16 87
2026/06/17 85
2026/06/18 84
2026/06/19 71
2026/06/20 58
2026/06/21 61
2026/06/22 61
2026/06/23 71
2026/06/24 69
2026/06/25 72
2026/06/26 74
2026/06/27 73
2026/06/28 66
2026/06/29 77
2026/06/30 70

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June saw fluctuating advertiser numbers, peaking at 87 on June 16, before declining to 70 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
biffa.co.uk 5.54%
londonwastemanagement.com 3.23%
litta.co.uk 1.89%
justhire.com 1.48%
joejunk.co.uk 1.45%
ebay.co.uk -2.04%
litterbins.co.uk -2.2%
skiphirecomparison.co.uk -2.22%
hippowaste.co.uk -2.29%
binbase.co.uk -6.27%

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Biffa.co.uk surged with a 5.54% click share increase, while binbase.co.uk plummeted by 6.27%. Londonwastemanagement.com rose 3.23%, contrasting hippowaste.co.uk’s 2.29% drop.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viking-direct.co.uk litta.co.uk wastemanaged.co.uk londonwastemanagement.com clearabee.co.uk binbase.co.uk getwheeliebins.co.uk binliners.co.uk kingfisherdirect.co.uk litterbins.co.uk
2026/06/01 5.75% 1.49% 6.24% 0.6% 3.38% 12.5% 5.22% 2.21% 8.04% 8.19%
2026/06/02 9.03% 1.59% 0.64% 0% 3.67% 14.79% 3.56% 3.38% 5.2% 7.69%
2026/06/03 15.63% 3.2% 2.55% 0.86% 3.13% 10.26% 4.24% 3.58% 8.25% 5.75%
2026/06/04 14.11% 3.69% 4.7% 2.08% 5.33% 4.56% 2.1% 3.38% 9.48% 7.63%
2026/06/05 8.1% 1.83% 2.69% 1.36% 3.81% 12.79% 4.31% 3.54% 9.19% 10.32%
2026/06/06 11.02% 3.43% 2.76% 0.21% 3.96% 19.37% 4.8% 2.3% 7.36% 0%
2026/06/07 4.51% 3.1% 2.42% 0% 3.1% 16.17% 6.14% 3.22% 9.83% 0%
2026/06/08 7.57% 2.85% 2.84% 0.93% 2.71% 11.84% 3.45% 1.99% 4.76% 5.34%
2026/06/09 8.29% 6.47% 3.02% 1.6% 3.36% 12.87% 2.97% 3.1% 4.77% 7.05%
2026/06/10 11.7% 6.84% 1% 2.29% 3.38% 3.45% 3.4% 2.93% 7.86% 6.33%
2026/06/11 7.39% 2.34% 1.75% 0.93% 2.75% 11.04% 4.99% 2.46% 8.71% 9.37%
2026/06/12 9% 2.78% 3.96% 5.43% 1.86% 15.1% 4.88% 1.88% 6.01% 0%
2026/06/13 5.33% 3.45% 1.64% 1.63% 2.65% 18.12% 7.58% 3.26% 10.54% 0%
2026/06/14 8.79% 3.87% 1.74% 1.69% 1.42% 13.75% 3.67% 2.31% 5.52% 6.2%
2026/06/15 9.71% 3.53% 1.61% 2.48% 1.96% 15.73% 3.64% 3.61% 5.83% 8.62%
2026/06/16 8.2% 12.23% 2.49% 3.94% 3.54% 2.24% 1.71% 1.93% 5.61% 4.48%
2026/06/17 8.3% 6.35% 2.63% 2.47% 2.32% 4.47% 3.69% 3.78% 6.79% 4.67%
2026/06/18 8.16% 5.91% 2.99% 3.54% 2.89% 9.92% 3.24% 2.35% 6.52% 6.49%
2026/06/19 14.09% 5.88% 1.86% 2.38% 1.96% 10.77% 5.29% 1.53% 7.81% 5.06%
2026/06/20 4.39% 10.11% 3.57% 5.04% 6.15% 5.05% 2.86% 2.97% 8.32% 0%
2026/06/21 0.22% 4.9% 0.92% 2.59% 10.98% 4.4% 4.4% 5.28% 6.05% 0%
2026/06/22 14.87% 5.42% 8.66% 1.78% 3.68% 1.24% 5.75% 2.87% 9.6% 3.6%
2026/06/23 16.01% 5.04% 3.89% 4.08% 4.54% 4.77% 4.56% 3.73% 7.77% 0%
2026/06/24 16.31% 5.78% 0.79% 6.29% 3.49% 0.79% 1.18% 2.84% 6.42% 2.09%
2026/06/25 10.63% 6.4% 2.96% 7.12% 2.75% 4.18% 2.41% 2.64% 5.19% 0.78%
2026/06/26 12.6% 6.56% 3.04% 7.66% 2.06% 2.59% 4.51% 4.36% 4.5% 0%
2026/06/27 5.32% 7.28% 7.74% 7.1% 2.57% 3.09% 3.09% 6.08% 5.65% 0%
2026/06/28 0.16% 13.31% 9.27% 16.47% 5.59% 1.5% 0.83% 4.37% 0.98% 0%
2026/06/29 9.31% 9.33% 3.52% 7.43% 2.13% 3.96% 3.06% 1.06% 4.08% 1.33%
2026/06/30 7.95% 5.4% 5.31% 4.29% 4.2% 2.76% 2.68% 1.38% 0.73% 0%
  • viking-direct.co.uk
  • litta.co.uk
  • wastemanaged.co.uk
  • londonwastemanagement.com
  • clearabee.co.uk
  • binbase.co.uk
  • getwheeliebins.co.uk
  • binliners.co.uk
  • kingfisherdirect.co.uk
  • litterbins.co.uk

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In June 2026, Viking Direct’s impression share fluctuated, peaking mid-month. Litta saw a steady rise, while WasteManaged had a late surge. London Waste Management and Clearabee showed consistent growth. Binbase’s share varied, ending lower. Kingfisher Direct’s share declined towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    Book Garden Waste Removal | Affordable prices https://www.anylondonwaste.co.uk

    Garden waste removal in London. Professional, eco-friendly clearance at affordable prices

  2. 2
    general waste bin collection & removal services https://www.betterwaste.co.uk

    keep your business waste organised with reliable general waste bin collection & removal. flexible schedules, safe handling & compliant services. get a quote!

  3. 3
    Top 10 Boiler Replacement 2026 - Compare Prices in Your Area https://go.comparecompanies.co.uk › boilers › free_quotes

    Great Local Prices & Quick Installs. Gas Safe Registered for Your Peace of Mind.

  4. 4
    Why hire a bulky skip when you can get a skip bag instead? - Skip Bag... https://www.hippowaste.co.uk

    Choose 3 Sizes Of HIPPOBAG For Your Home or Garden Waste. Trusted by millions in the UK.

  5. 5
    We Remove Your Garden Waste - Same-Day Rubbish Pick-Up https://www.londonwastemanagement.com

    Book Online In Minutes, For A Same-Day Slot. We Remove All Types Of Garden Waste! Book Us...

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In the competitive landscape of waste management PPC ads, “anylondonwaste.co.uk” and “londonwastemanagement.com” emphasize eco-friendly, affordable garden waste solutions. “betterwaste.co.uk” focuses on organized, compliant business waste services. “hippowaste.co.uk” offers convenient skip bags, while “comparecompanies.co.uk” highlights cost-effective boiler replacements.

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