Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 25.7575757576 |
| 74.2424242424 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 38 |
| 62 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| biffa.co.uk | 17.34 |
| clearabee.co.uk | 13.9 |
| viking-direct.co.uk | 8.32 |
| litta.co.uk | 6.36 |
| binbase.co.uk | 5.36 |
| londonwastemanagement.com | 5 |
| asda.com | 3.12 |
| joejunk.co.uk | 2.36 |
| hippowaste.co.uk | 2.22 |
| kingfisherdirect.co.uk | 2.14 |
| others | 33.88 |
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In the competitive landscape of Google’s PPC for waste management, Biffa leads with 17.34% click share, followed by Clearabee at 13.9%. Others collectively hold a significant 33.88%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | biffa.co.uk | clearabee.co.uk | binbase.co.uk | quotescomparison.co.uk | viking-direct.co.uk | betterwaste.co.uk | londonwastemanagement.com | litta.co.uk | wastemanaged.co.uk | hippowaste.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 18.76% | 2.63% | 1.49% | 10.27% | 1.66% | 3.94% | 5.71% | 10.12% | 3.41% | 1.01% |
| 2026/07/02 | 17.85% | 2.61% | 1.35% | 2.56% | 2.36% | 5.3% | 9.78% | 13.11% | 4.76% | 6.7% |
| 2026/07/03 | 21.48% | 2.82% | 0.91% | 5.78% | 3.82% | 3.38% | 6.86% | 10.08% | 10.24% | 2.09% |
| 2026/07/04 | 26.08% | 1.39% | 2.55% | 1.72% | 0.73% | 0.1% | 7.75% | 13.09% | 5.3% | 6.77% |
| 2026/07/05 | 28.73% | 2.02% | 2.8% | 0.04% | 0.91% | 5.28% | 10.47% | 8.17% | 2.71% | 1.85% |
| 2026/07/06 | 25.92% | 0.6% | 3.1% | 5.43% | 3.28% | 3.51% | 6.97% | 10.69% | 8.96% | 1.7% |
| 2026/07/07 | 13.56% | 3.13% | 3.72% | 6.12% | 3.16% | 2.88% | 4.02% | 12.61% | 9.18% | 1.06% |
| 2026/07/08 | 20.28% | 3.24% | 6.29% | 4.64% | 4.93% | 1.55% | 3.37% | 8.27% | 1.97% | 6.88% |
| 2026/07/09 | 10.04% | 8.07% | 3.36% | 1.72% | 5.3% | 18.1% | 1.59% | 18.5% | 1.11% | 2% |
| 2026/07/10 | 15.71% | 3.35% | 4.81% | 2.44% | 6.17% | 4.04% | 4.76% | 6.17% | 2.59% | 0.3% |
| 2026/07/11 | 26.38% | 8.99% | 2.15% | 0.87% | 1.14% | 0.07% | 8.03% | 9.15% | 2.67% | 4.59% |
| 2026/07/12 | 21.71% | 9.23% | 4.35% | 0.01% | 1.45% | 5.04% | 7.08% | 15.61% | 1.73% | 5.17% |
| 2026/07/13 | 18.23% | 10.58% | 1.83% | 2.67% | 3.43% | 9.36% | 5.54% | 5.79% | 2.71% | 3.36% |
| 2026/07/14 | 20.54% | 4.85% | 2.46% | 4.9% | 4.26% | 10.75% | 4.01% | 4.34% | 2.16% | 2.49% |
| 2026/07/15 | 21.04% | 4.96% | 4.86% | 3.75% | 2.91% | 10.64% | 5.72% | 10.63% | 2.67% | 1.44% |
| 2026/07/16 | 17.31% | 4.38% | 2.84% | 3.59% | 1.61% | 2.25% | 3.93% | 12.39% | 5.11% | 6.06% |
| 2026/07/17 | 26.79% | 3.16% | 2.49% | 6.07% | 3.47% | 5.97% | 3.83% | 3.03% | 2.47% | 1.63% |
| 2026/07/18 | 16.15% | 16.82% | 6.02% | 3.93% | 1.56% | 0.28% | 11.57% | 4.41% | 5.14% | 3.83% |
| 2026/07/19 | 35.66% | 10.51% | 1.81% | 0.01% | 0% | 6.95% | 5.45% | 6.69% | 5.27% | 1.65% |
| 2026/07/20 | 27.79% | 12.83% | 1.94% | 2.42% | 1.92% | 0.56% | 11.24% | 12.2% | 0.09% | 0.05% |
| 2026/07/21 | 20.52% | 4.83% | 2.46% | 4.88% | 4.24% | 10.72% | 4% | 4.43% | 2.16% | 2.49% |
| 2026/07/22 | 16.56% | 11.08% | 4.9% | 3.03% | 3.23% | 5.39% | 4.41% | 11.98% | 1.87% | 1.56% |
| 2026/07/23 | 14.9% | 16.49% | 3.92% | 1.65% | 3.48% | 4% | 6.15% | 12.23% | 2.99% | 3.55% |
| 2026/07/24 | 20.44% | 8.02% | 5.05% | 2.69% | 4.04% | 3% | 4.42% | 6.48% | 2.31% | 3.51% |
| 2026/07/25 | 5.69% | 5.02% | 3.75% | 3.81% | 3.66% | 8.13% | 6.54% | 9.44% | 2.94% | 5.4% |
| 2026/07/26 | 10.72% | 5.34% | 5.25% | 2.51% | 2.66% | 13.84% | 8.64% | 4.97% | 3.42% | 3.27% |
| 2026/07/27 | 17.04% | 8.17% | 4.98% | 5.34% | 2.35% | 4.91% | 5.12% | 5.84% | 2.93% | 1.5% |
| 2026/07/28 | 24.51% | 7.12% | 3.55% | 3.6% | 2.07% | 12.85% | 5.21% | 10.01% | 3.33% | 0.93% |
| 2026/07/29 | 24.74% | 6.9% | 4.8% | 4.08% | 4.61% | 4.71% | 5.9% | 7.1% | 2.31% | 5.16% |
| 2026/07/30 | 27.9% | 3.6% | 3.55% | 7.34% | 4.25% | 11.55% | 3.68% | 3.82% | 4.13% | 0.86% |
| 2026/07/31 | 32.56% | 6.26% | 5.89% | 5.84% | 5.15% | 4.31% | 2.75% | 2.37% | 0.94% | 0.04% |
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Biffa.co.uk led July with fluctuating spend, peaking at 35.66 on the 19th. Clearabee.co.uk saw a mid-month surge, while binbase.co.uk remained steady. Quotescomparison.co.uk and litta.co.uk showed varied trends, ending with moderate values.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 70 |
| 2026/07/02 | 73 |
| 2026/07/03 | 71 |
| 2026/07/04 | 75 |
| 2026/07/05 | 65 |
| 2026/07/06 | 74 |
| 2026/07/07 | 79 |
| 2026/07/08 | 82 |
| 2026/07/09 | 78 |
| 2026/07/10 | 84 |
| 2026/07/11 | 84 |
| 2026/07/12 | 69 |
| 2026/07/13 | 80 |
| 2026/07/14 | 86 |
| 2026/07/15 | 86 |
| 2026/07/16 | 82 |
| 2026/07/17 | 69 |
| 2026/07/18 | 59 |
| 2026/07/19 | 61 |
| 2026/07/20 | 64 |
| 2026/07/21 | 86 |
| 2026/07/22 | 91 |
| 2026/07/23 | 76 |
| 2026/07/24 | 88 |
| 2026/07/25 | 91 |
| 2026/07/26 | 94 |
| 2026/07/27 | 81 |
| 2026/07/28 | 82 |
| 2026/07/29 | 72 |
| 2026/07/30 | 69 |
| 2026/07/31 | 65 |
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July saw a dynamic shift in advertisers, starting at 70 and peaking at 94. The month concluded with a slight dip to 65.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Clearabee.co.uk surged with a 4.36% click share increase, while asda.com faced a decline of 2.44%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viking-direct.co.uk | binbase.co.uk | biffa.co.uk | clearabee.co.uk | londonwastemanagement.com | quotescomparison.co.uk | litta.co.uk | betterwaste.co.uk | kingfisherdirect.co.uk | asda.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 5.31% | 1.93% | 6.03% | 3.02% | 6.71% | 8.96% | 13.45% | 3.84% | 0.39% | 0% |
| 2026/07/02 | 7.43% | 2.09% | 4.82% | 3.13% | 11.39% | 1.93% | 14.99% | 6.1% | 0.41% | 1.68% |
| 2026/07/03 | 12.48% | 2.19% | 5.91% | 3.22% | 6.55% | 5.14% | 12.18% | 3.75% | 1.98% | 0% |
| 2026/07/04 | 2.34% | 3.74% | 7.52% | 1.56% | 7.94% | 1.29% | 14.57% | 0.01% | 0.79% | 10.55% |
| 2026/07/05 | 2.56% | 5.43% | 7.19% | 2.04% | 11.03% | 0.01% | 11.1% | 5.18% | 1.85% | 16.61% |
| 2026/07/06 | 11.24% | 5.89% | 8.76% | 0.89% | 7.99% | 4.88% | 7.64% | 4.68% | 1.85% | 3.34% |
| 2026/07/07 | 9.82% | 6.99% | 3.27% | 3.11% | 3.75% | 5.11% | 8.96% | 2.99% | 2.03% | 5.83% |
| 2026/07/08 | 13.5% | 10.59% | 4.5% | 2.74% | 3.28% | 3.02% | 8.28% | 1.17% | 4.43% | 5.51% |
| 2026/07/09 | 15.78% | 7.62% | 2.79% | 5.59% | 2.38% | 1.28% | 11.97% | 6.39% | 5.04% | 4.51% |
| 2026/07/10 | 15.73% | 7.71% | 3.19% | 2.54% | 4.75% | 1.48% | 6.54% | 3.94% | 5.79% | 8.08% |
| 2026/07/11 | 3.7% | 5.52% | 7.1% | 8.55% | 8.4% | 0.67% | 9.42% | 0.02% | 1.75% | 7.37% |
| 2026/07/12 | 4.84% | 8.94% | 6.23% | 8.9% | 5.9% | 0.05% | 13.26% | 5.6% | 3.9% | 6.05% |
| 2026/07/13 | 11.15% | 4.03% | 4.82% | 8.39% | 5.73% | 2.22% | 6.79% | 6.69% | 0.52% | 8.07% |
| 2026/07/14 | 13.18% | 5.32% | 5.89% | 3.35% | 3.86% | 3.98% | 4.99% | 6.51% | 4.29% | 10.14% |
| 2026/07/15 | 9.19% | 8.91% | 5.32% | 4.73% | 5.77% | 3.16% | 7.62% | 6.85% | 3.2% | 3.92% |
| 2026/07/16 | 5.12% | 4.54% | 4.81% | 3.78% | 4.04% | 2.94% | 13.14% | 2.79% | 0.19% | 0.18% |
| 2026/07/17 | 10.96% | 5.33% | 6.68% | 2.45% | 3.92% | 5.15% | 4.79% | 6.18% | 3.52% | 0% |
| 2026/07/18 | 4.61% | 9.19% | 4.17% | 13.86% | 11.38% | 3.42% | 7.47% | 0.05% | 3.19% | 0% |
| 2026/07/19 | 0.01% | 4.13% | 11.8% | 13.37% | 6.02% | 0% | 10.41% | 9.83% | 3.06% | 2.3% |
| 2026/07/20 | 7.12% | 5.29% | 8.1% | 12.13% | 11.68% | 2.41% | 19.03% | 0.22% | 0.59% | 0% |
| 2026/07/21 | 13.18% | 5.32% | 5.89% | 3.35% | 3.86% | 3.98% | 4.99% | 6.51% | 4.29% | 10.14% |
| 2026/07/22 | 7.57% | 7.29% | 4.03% | 8.42% | 4.5% | 2.12% | 9.47% | 5.89% | 4.49% | 1.99% |
| 2026/07/23 | 10.8% | 8% | 3.85% | 11.89% | 6.85% | 1.25% | 9.57% | 4.15% | 4.33% | 3.89% |
| 2026/07/24 | 11.72% | 7.5% | 4.23% | 7.08% | 5.46% | 2.03% | 7.07% | 2.98% | 6.11% | 4.11% |
| 2026/07/25 | 9.93% | 5.68% | 1.64% | 3.62% | 5.38% | 2.54% | 9.96% | 3.86% | 1.89% | 5.85% |
| 2026/07/26 | 7.65% | 9.4% | 2.38% | 4.35% | 8.71% | 1.93% | 5.99% | 7.44% | 4.17% | 4.85% |
| 2026/07/27 | 7.28% | 8.45% | 4.15% | 6.21% | 5.3% | 4.17% | 6.69% | 4.58% | 2.18% | 2.05% |
| 2026/07/28 | 7.49% | 8.31% | 7.19% | 6.39% | 6.58% | 3.66% | 9.41% | 8.6% | 2.7% | 0% |
| 2026/07/29 | 13.5% | 9.65% | 6.15% | 6.01% | 5.21% | 2.91% | 7.48% | 5.53% | 0.77% | 0% |
| 2026/07/30 | 12.57% | 6.57% | 8.33% | 3.3% | 4.36% | 5.92% | 4.83% | 7.5% | 4.67% | 0% |
| 2026/07/31 | 15.17% | 12.39% | 7.19% | 5.84% | 4.7% | 4.68% | 4.42% | 3.74% | 2.62% | 0% |
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In July 2026, Viking Direct’s impression share fluctuated, peaking at 15.78% on July 9. Binbase saw a steady rise, ending at 12.39% on July 31. Biffa’s share varied, with a notable 11.8% on July 19. Clearabee’s share spiked mid-month, reaching 13.86% on July 18. London Waste Management had a strong start, peaking at 11.68% on July 20. Quotes Comparison’s share was low, with a peak of 8.96% on July 1. Litta maintained a high share, peaking at 19.03% on July 20. Better Waste’s share was inconsistent, peaking at 9.83% on July 19. Kingfisher Direct’s share was modest, peaking at 6.11% on July 24. Asda’s share was sporadic, peaking at 16.61% on July 5. The month concluded with varied performances across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of waste management, Better Waste Solutions stands out with its promise of simplicity and fixed pricing. HIPPOBAG offers flexibility with its strong skip bags, while London Waste Management emphasizes convenience with same-day garden waste removal. Quotes Comparison highlights affordability, and First Mile focuses on eco-friendly solutions in Birmingham.
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