UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.7087033748
67.2912966252
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 65
35
65%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 18.86
viking-direct.co.uk 10.23
binbase.co.uk 8.47
biffa.co.uk 7.41
kingfisherdirect.co.uk 6.2
getwheeliebins.co.uk 4.62
bin-shop.co.uk 3.61
binliners.co.uk 3.41
litterbins.co.uk 3.14
mickgeorge.co.uk 3.13
others 30.92
  • clearabee.co.uk - 18.86%
  • viking-direct.co.uk - 10.23%
  • binbase.co.uk - 8.47%
  • biffa.co.uk - 7.41%
  • kingfisherdirect.co.uk - 6.2%
  • getwheeliebins.co.uk - 4.62%
  • bin-shop.co.uk - 3.61%
  • binliners.co.uk - 3.41%
  • litterbins.co.uk - 3.14%
  • mickgeorge.co.uk - 3.13%
  • others - 30.92%

Copyright © Adthena. All rights reserved.

Clearabee.co.uk leads with 18.86% click share, followed by Viking-direct.co.uk at 10.23%. Others collectively hold 30.92%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date binbase.co.uk getwheeliebins.co.uk clearabee.co.uk kingfisherdirect.co.uk yellowshield.co.uk wastemanaged.co.uk mickgeorge.co.uk biffa.co.uk viking-direct.co.uk betterwaste.co.uk
2026/05/01 4.98% 2.51% 3.82% 3.42% 0.91% 2.89% 0% 34.15% 9.44% 3.14%
2026/05/02 9.23% 8.22% 9.79% 0.16% 0.28% 2.38% 0% 36.44% 2.83% 0%
2026/05/03 10.23% 2.86% 17.38% 1.76% 2.66% 4.37% 8.88% 8.93% 1.83% 0%
2026/05/04 12.5% 3.33% 13.84% 3.31% 3.1% 2.91% 0% 0.59% 10.77% 0%
2026/05/05 4.16% 2.41% 3.03% 1.62% 1.36% 6.27% 2.9% 26.23% 5.03% 13.08%
2026/05/06 5.35% 3.28% 8.06% 2.75% 1.44% 0.73% 0% 27.05% 9.23% 8.71%
2026/05/07 4.63% 4.41% 3.99% 2.77% 2.41% 1.2% 0% 18.15% 9.22% 5.62%
2026/05/08 5.08% 2.03% 6.01% 2.59% 0.72% 2.35% 0% 33.92% 6.54% 4.13%
2026/05/09 6.66% 3.62% 7.31% 1.31% 2.2% 18.35% 2.79% 18.5% 1.45% 0%
2026/05/10 7.68% 1.87% 12.62% 0.65% 6.18% 2.41% 0% 20.38% 1.69% 0%
2026/05/11 10.39% 4.12% 6.13% 2.14% 3.74% 7.96% 0% 23.54% 4.59% 8.18%
2026/05/12 9.32% 3.73% 5.26% 4.77% 2.77% 2.9% 3.28% 15.1% 8.89% 5.56%
2026/05/13 8.71% 4.01% 7.87% 4.31% 2.92% 2.22% 4.49% 1.71% 8.34% 3.08%
2026/05/14 7.87% 3% 5.4% 3.73% 1.3% 4.45% 2.62% 27.86% 6.96% 6.83%
2026/05/15 5.08% 2.03% 6.01% 2.59% 0.72% 2.35% 0% 33.92% 6.54% 4.13%
2026/05/16 11.34% 4.06% 6.92% 6.23% 0.83% 3.64% 2.64% 7.78% 7.72% 0%
2026/05/17 15.35% 5.66% 8.54% 7.9% 5.96% 2.4% 5.3% 5.79% 3.53% 0%
2026/05/18 16.41% 4.57% 5.71% 8.4% 4.75% 2.91% 2.32% 5.81% 11.45% 2.53%
2026/05/19 6.59% 4.14% 7.77% 6.74% 1.82% 8.91% 3.2% 14.06% 10.73% 5.03%
2026/05/20 7.23% 7.03% 9.77% 6.56% 2.58% 2.43% 3.45% 15.06% 9.57% 1.37%
2026/05/21 6.73% 7.79% 5.36% 9.69% 3.58% 4.34% 1.97% 9.78% 10.24% 1.88%
2026/05/22 5.32% 5.68% 7.28% 8.24% 4.53% 3.6% 3.48% 1.86% 10.14% 1.08%
2026/05/23 9.22% 14.89% 11.24% 7.04% 6.62% 3.68% 3.15% 6.68% 1.67% 0%
2026/05/24 7.1% 8.55% 10.39% 7.42% 6.69% 2.54% 0% 16.33% 1.91% 0%
2026/05/25 10.12% 5.1% 7.18% 5.36% 5.65% 3.11% 7.62% 12.59% 7.42% 0%
2026/05/26 8.97% 3.95% 9.21% 3.49% 3.16% 3.45% 2.16% 12.14% 8.35% 2.5%
2026/05/27 12.28% 5.84% 4.93% 5.78% 2.66% 3.4% 3.28% 7.94% 10.36% 0.94%
2026/05/28 12.85% 9.02% 7.31% 5.72% 4.34% 3.76% 0% 3.18% 11.76% 2.38%
2026/05/29 12.72% 7.7% 5.94% 3.84% 3.87% 7.51% 6.92% 2.52% 6.36% 5.56%
2026/05/30 10.88% 7.66% 8.78% 3.04% 6.33% 4.99% 9.38% 3.64% 5% 0%
2026/05/31 14.7% 7.13% 7.05% 5.31% 4.85% 3.13% 2.59% 2.22% 1.98% 0%
  • binbase.co.uk
  • getwheeliebins.co.uk
  • clearabee.co.uk
  • kingfisherdirect.co.uk
  • yellowshield.co.uk
  • wastemanaged.co.uk
  • mickgeorge.co.uk
  • biffa.co.uk
  • viking-direct.co.uk
  • betterwaste.co.uk

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In May 2026, binbase.co.uk saw a fluctuating trend, peaking at 16.41 on the 18th. Meanwhile, biffa.co.uk started strong with 36.44 on the 2nd but ended at 2.22.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 57
2026/05/02 40
2026/05/03 45
2026/05/04 58
2026/05/05 55
2026/05/06 58
2026/05/07 63
2026/05/08 62
2026/05/09 52
2026/05/10 56
2026/05/11 61
2026/05/12 79
2026/05/13 75
2026/05/14 69
2026/05/15 62
2026/05/16 66
2026/05/17 68
2026/05/18 77
2026/05/19 76
2026/05/20 70
2026/05/21 77
2026/05/22 77
2026/05/23 65
2026/05/24 64
2026/05/25 69
2026/05/26 79
2026/05/27 76
2026/05/28 69
2026/05/29 68
2026/05/30 64
2026/05/31 59

Copyright © Adthena. All rights reserved.

May began with 57 advertisers, fluctuating throughout the month, peaking at 79 on the 12th and 26th. The month concluded with 59 advertisers, indicating a slight increase overall.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getwheeliebins.co.uk 3.01%
kingfisherdirect.co.uk 2.99%
litterbins.co.uk 2.93%
mickgeorge.co.uk 1.79%
ebay.co.uk 1.77%
justhire.com -1.14%
betterwaste.co.uk -1.29%
asda.com -1.47%
bin-shop.co.uk -3.86%
biffa.co.uk -8.84%

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Biffa.co.uk saw a significant drop of 8.84% in click share, while getwheeliebins.co.uk experienced a notable increase of 3.01%.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date binbase.co.uk kingfisherdirect.co.uk getwheeliebins.co.uk clearabee.co.uk viking-direct.co.uk binliners.co.uk ebay.co.uk bin-shop.co.uk biffa.co.uk litterbins.co.uk
2026/05/01 8.04% 6.76% 2.81% 3.32% 19.64% 1.74% 0% 4.84% 8.54% 4.33%
2026/05/02 16.72% 0.03% 9.41% 8.42% 6.92% 1.32% 0.14% 5.44% 12.96% 0%
2026/05/03 13.65% 3.63% 2.92% 8.94% 3.03% 2.23% 3.99% 3.6% 5.16% 0%
2026/05/04 17.36% 4.46% 2.9% 8.51% 17.13% 0.73% 0.32% 5.25% 0.47% 7.28%
2026/05/05 8.67% 4.56% 3.38% 2.98% 13.15% 0.96% 0% 4.8% 8.36% 2.09%
2026/05/06 8.29% 6.05% 3.54% 5% 20.21% 1.81% 0.59% 8.39% 7.07% 3.33%
2026/05/07 5.6% 5.37% 4.1% 3.05% 18.43% 2.69% 0% 9.99% 3.84% 1.32%
2026/05/08 7.62% 5.74% 2.36% 5.34% 14.69% 1.94% 0% 7.11% 8.69% 1.18%
2026/05/09 10.19% 2.85% 4.78% 6.68% 3.93% 2.19% 0% 6.75% 7.07% 0%
2026/05/10 10.43% 1.72% 2.03% 9.66% 3.53% 1.22% 2.71% 5.01% 7.51% 0%
2026/05/11 13.22% 3.67% 4.62% 5.19% 8.28% 4.23% 3.72% 4.68% 8.69% 3.52%
2026/05/12 10.72% 7.78% 3.75% 3.93% 13.77% 5.34% 2.41% 8.77% 4.8% 3.03%
2026/05/13 7.65% 5.26% 3.5% 4.74% 11.23% 5.57% 6.1% 8.95% 1.46% 3.04%
2026/05/14 10.15% 6.57% 2.98% 4.31% 12.88% 5.05% 1.71% 6.23% 8.78% 1.52%
2026/05/15 7.62% 5.74% 2.36% 5.34% 14.69% 1.94% 0% 7.11% 8.69% 1.18%
2026/05/16 10.15% 7.99% 4.51% 4.43% 10.99% 8.38% 5.83% 5.07% 4.98% 0%
2026/05/17 15.41% 10.78% 4.78% 5.7% 6.18% 5.96% 4.48% 5.28% 3.56% 0%
2026/05/18 14.87% 10.96% 4.5% 3.26% 15% 3.83% 3.18% 4.54% 4.32% 7.69%
2026/05/19 7.63% 10.2% 4.57% 5.9% 18.73% 3.54% 5.47% 2.66% 4.89% 5.93%
2026/05/20 7.78% 9.57% 7.1% 6.9% 15.71% 3.56% 6.31% 4.19% 5.3% 5.2%
2026/05/21 7.73% 12.82% 6.93% 3.24% 14.68% 4.75% 3.85% 4.03% 3.27% 3.87%
2026/05/22 5.74% 10.97% 5.36% 4.51% 14.25% 4.47% 3.99% 3.84% 1.03% 8.85%
2026/05/23 9.51% 9.7% 14.83% 7.48% 3.07% 7.39% 7.39% 1.06% 4.62% 0%
2026/05/24 8.53% 11.7% 8.75% 7.43% 3.61% 6.74% 5.61% 0.46% 8.58% 0%
2026/05/25 10.2% 7.94% 5.12% 4.8% 9.79% 4.11% 6.33% 2.13% 5.69% 7.58%
2026/05/26 11.02% 5.32% 3.82% 6.1% 15.14% 1.42% 1.71% 1.55% 4.31% 7.35%
2026/05/27 11.96% 8.46% 5.26% 3.05% 16.22% 3.59% 2.12% 0.8% 2.44% 5.99%
2026/05/28 14.16% 7.33% 7.07% 4.08% 17.54% 5.29% 3.95% 0.57% 1.57% 4.72%
2026/05/29 14.35% 6.65% 8.06% 4.24% 10.51% 3.06% 3.29% 0.06% 1.4% 7.3%
2026/05/30 14.29% 5.15% 9.96% 5.54% 7.94% 5.21% 3.8% 0% 1.91% 0%
2026/05/31 19.97% 9.79% 8.37% 5.62% 4.74% 4.64% 3.88% 1.5% 1.2% 0%
  • binbase.co.uk
  • kingfisherdirect.co.uk
  • getwheeliebins.co.uk
  • clearabee.co.uk
  • viking-direct.co.uk
  • binliners.co.uk
  • ebay.co.uk
  • bin-shop.co.uk
  • biffa.co.uk
  • litterbins.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, binbase.co.uk saw fluctuating impressions, peaking at 19.97% on the 31st. Meanwhile, kingfisherdirect.co.uk had a low start but improved mid-month. getwheeliebins.co.uk experienced a significant spike on the 23rd. Viking-direct.co.uk maintained a strong presence, especially early in the month. The month concluded with binbase.co.uk leading in impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    Funding To Replace A Boiler - The Gas Boiler Replacement https://www.airahome.com

    £7,500 government grant available for eligible homes. Ditch your gas boiler today.

  2. 2
    Rubbish Bins | Waste Management | Cleaning and Hygiene https://www.arco.co.uk

    PPE manufactured to the highest standards. Fast delivery on all orders. Shop online today. The UK's leading safety products and services experts for over 135 years.

  3. 3
    Top 10 Boiler Replacement 2026 - Compare Prices in Your Area https://go.comparecompanies.co.uk › boilers › free_quotes

    Great Local Prices & Quick Installs. Gas Safe Registered for Your Peace of Mind.

  4. 4
    Boiler Service Offer Now On - Hurry - Offer Ends Soon https://www.pimlicoplumbers.com

    Service Your Boiler Today And Get 10% Off The Service Cost. 10% Off Boiler Services. Same Day...

  5. 5
    Viessmann Combi Boilers - The UK's Most Reliable https://offer.viessmann.co.uk › gas-condensing › boilers

    Answer 5 simple questions, get a free quote & find the perfect combi boiler.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Aira Home entices with a £7,500 grant for boiler replacements, while Arco emphasizes its century-long expertise in safety products. Compare Companies offers local price comparisons for boiler replacements, Pimlico Plumbers provides a 10% service discount, and Viessmann highlights reliability with a simple quote process.

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