UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.7575757576
74.2424242424
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
biffa.co.uk 17.34
clearabee.co.uk 13.9
viking-direct.co.uk 8.32
litta.co.uk 6.36
binbase.co.uk 5.36
londonwastemanagement.com 5
asda.com 3.12
joejunk.co.uk 2.36
hippowaste.co.uk 2.22
kingfisherdirect.co.uk 2.14
others 33.88
  • biffa.co.uk - 17.34%
  • clearabee.co.uk - 13.9%
  • viking-direct.co.uk - 8.32%
  • litta.co.uk - 6.36%
  • binbase.co.uk - 5.36%
  • londonwastemanagement.com - 5%
  • asda.com - 3.12%
  • joejunk.co.uk - 2.36%
  • hippowaste.co.uk - 2.22%
  • kingfisherdirect.co.uk - 2.14%
  • others - 33.88%

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In the competitive landscape of Google’s PPC for waste management, Biffa leads with 17.34% click share, followed by Clearabee at 13.9%. Others collectively hold a significant 33.88%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date biffa.co.uk clearabee.co.uk binbase.co.uk quotescomparison.co.uk viking-direct.co.uk betterwaste.co.uk londonwastemanagement.com litta.co.uk wastemanaged.co.uk hippowaste.co.uk
2026/07/01 18.76% 2.63% 1.49% 10.27% 1.66% 3.94% 5.71% 10.12% 3.41% 1.01%
2026/07/02 17.85% 2.61% 1.35% 2.56% 2.36% 5.3% 9.78% 13.11% 4.76% 6.7%
2026/07/03 21.48% 2.82% 0.91% 5.78% 3.82% 3.38% 6.86% 10.08% 10.24% 2.09%
2026/07/04 26.08% 1.39% 2.55% 1.72% 0.73% 0.1% 7.75% 13.09% 5.3% 6.77%
2026/07/05 28.73% 2.02% 2.8% 0.04% 0.91% 5.28% 10.47% 8.17% 2.71% 1.85%
2026/07/06 25.92% 0.6% 3.1% 5.43% 3.28% 3.51% 6.97% 10.69% 8.96% 1.7%
2026/07/07 13.56% 3.13% 3.72% 6.12% 3.16% 2.88% 4.02% 12.61% 9.18% 1.06%
2026/07/08 20.28% 3.24% 6.29% 4.64% 4.93% 1.55% 3.37% 8.27% 1.97% 6.88%
2026/07/09 10.04% 8.07% 3.36% 1.72% 5.3% 18.1% 1.59% 18.5% 1.11% 2%
2026/07/10 15.71% 3.35% 4.81% 2.44% 6.17% 4.04% 4.76% 6.17% 2.59% 0.3%
2026/07/11 26.38% 8.99% 2.15% 0.87% 1.14% 0.07% 8.03% 9.15% 2.67% 4.59%
2026/07/12 21.71% 9.23% 4.35% 0.01% 1.45% 5.04% 7.08% 15.61% 1.73% 5.17%
2026/07/13 18.23% 10.58% 1.83% 2.67% 3.43% 9.36% 5.54% 5.79% 2.71% 3.36%
2026/07/14 20.54% 4.85% 2.46% 4.9% 4.26% 10.75% 4.01% 4.34% 2.16% 2.49%
2026/07/15 21.04% 4.96% 4.86% 3.75% 2.91% 10.64% 5.72% 10.63% 2.67% 1.44%
2026/07/16 17.31% 4.38% 2.84% 3.59% 1.61% 2.25% 3.93% 12.39% 5.11% 6.06%
2026/07/17 26.79% 3.16% 2.49% 6.07% 3.47% 5.97% 3.83% 3.03% 2.47% 1.63%
2026/07/18 16.15% 16.82% 6.02% 3.93% 1.56% 0.28% 11.57% 4.41% 5.14% 3.83%
2026/07/19 35.66% 10.51% 1.81% 0.01% 0% 6.95% 5.45% 6.69% 5.27% 1.65%
2026/07/20 27.79% 12.83% 1.94% 2.42% 1.92% 0.56% 11.24% 12.2% 0.09% 0.05%
2026/07/21 20.52% 4.83% 2.46% 4.88% 4.24% 10.72% 4% 4.43% 2.16% 2.49%
2026/07/22 16.56% 11.08% 4.9% 3.03% 3.23% 5.39% 4.41% 11.98% 1.87% 1.56%
2026/07/23 14.9% 16.49% 3.92% 1.65% 3.48% 4% 6.15% 12.23% 2.99% 3.55%
2026/07/24 20.44% 8.02% 5.05% 2.69% 4.04% 3% 4.42% 6.48% 2.31% 3.51%
2026/07/25 5.69% 5.02% 3.75% 3.81% 3.66% 8.13% 6.54% 9.44% 2.94% 5.4%
2026/07/26 10.72% 5.34% 5.25% 2.51% 2.66% 13.84% 8.64% 4.97% 3.42% 3.27%
2026/07/27 17.04% 8.17% 4.98% 5.34% 2.35% 4.91% 5.12% 5.84% 2.93% 1.5%
2026/07/28 24.51% 7.12% 3.55% 3.6% 2.07% 12.85% 5.21% 10.01% 3.33% 0.93%
2026/07/29 24.74% 6.9% 4.8% 4.08% 4.61% 4.71% 5.9% 7.1% 2.31% 5.16%
2026/07/30 27.9% 3.6% 3.55% 7.34% 4.25% 11.55% 3.68% 3.82% 4.13% 0.86%
2026/07/31 32.56% 6.26% 5.89% 5.84% 5.15% 4.31% 2.75% 2.37% 0.94% 0.04%
  • biffa.co.uk
  • clearabee.co.uk
  • binbase.co.uk
  • quotescomparison.co.uk
  • viking-direct.co.uk
  • betterwaste.co.uk
  • londonwastemanagement.com
  • litta.co.uk
  • wastemanaged.co.uk
  • hippowaste.co.uk

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Biffa.co.uk led July with fluctuating spend, peaking at 35.66 on the 19th. Clearabee.co.uk saw a mid-month surge, while binbase.co.uk remained steady. Quotescomparison.co.uk and litta.co.uk showed varied trends, ending with moderate values.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 70
2026/07/02 73
2026/07/03 71
2026/07/04 75
2026/07/05 65
2026/07/06 74
2026/07/07 79
2026/07/08 82
2026/07/09 78
2026/07/10 84
2026/07/11 84
2026/07/12 69
2026/07/13 80
2026/07/14 86
2026/07/15 86
2026/07/16 82
2026/07/17 69
2026/07/18 59
2026/07/19 61
2026/07/20 64
2026/07/21 86
2026/07/22 91
2026/07/23 76
2026/07/24 88
2026/07/25 91
2026/07/26 94
2026/07/27 81
2026/07/28 82
2026/07/29 72
2026/07/30 69
2026/07/31 65

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July saw a dynamic shift in advertisers, starting at 70 and peaking at 94. The month concluded with a slight dip to 65.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
clearabee.co.uk 4.36%
londonwastemanagement.com 0.9%
joejunk.co.uk 0.84%
binbase.co.uk 0.83%
recyclingsquad.co.uk 0.72%
mickgeorge.co.uk -0.79%
skiphirecomparison.co.uk -0.93%
litta.co.uk -1.28%
biffa.co.uk -1.44%
asda.com -2.44%

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Clearabee.co.uk surged with a 4.36% click share increase, while asda.com faced a decline of 2.44%.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viking-direct.co.uk binbase.co.uk biffa.co.uk clearabee.co.uk londonwastemanagement.com quotescomparison.co.uk litta.co.uk betterwaste.co.uk kingfisherdirect.co.uk asda.com
2026/07/01 5.31% 1.93% 6.03% 3.02% 6.71% 8.96% 13.45% 3.84% 0.39% 0%
2026/07/02 7.43% 2.09% 4.82% 3.13% 11.39% 1.93% 14.99% 6.1% 0.41% 1.68%
2026/07/03 12.48% 2.19% 5.91% 3.22% 6.55% 5.14% 12.18% 3.75% 1.98% 0%
2026/07/04 2.34% 3.74% 7.52% 1.56% 7.94% 1.29% 14.57% 0.01% 0.79% 10.55%
2026/07/05 2.56% 5.43% 7.19% 2.04% 11.03% 0.01% 11.1% 5.18% 1.85% 16.61%
2026/07/06 11.24% 5.89% 8.76% 0.89% 7.99% 4.88% 7.64% 4.68% 1.85% 3.34%
2026/07/07 9.82% 6.99% 3.27% 3.11% 3.75% 5.11% 8.96% 2.99% 2.03% 5.83%
2026/07/08 13.5% 10.59% 4.5% 2.74% 3.28% 3.02% 8.28% 1.17% 4.43% 5.51%
2026/07/09 15.78% 7.62% 2.79% 5.59% 2.38% 1.28% 11.97% 6.39% 5.04% 4.51%
2026/07/10 15.73% 7.71% 3.19% 2.54% 4.75% 1.48% 6.54% 3.94% 5.79% 8.08%
2026/07/11 3.7% 5.52% 7.1% 8.55% 8.4% 0.67% 9.42% 0.02% 1.75% 7.37%
2026/07/12 4.84% 8.94% 6.23% 8.9% 5.9% 0.05% 13.26% 5.6% 3.9% 6.05%
2026/07/13 11.15% 4.03% 4.82% 8.39% 5.73% 2.22% 6.79% 6.69% 0.52% 8.07%
2026/07/14 13.18% 5.32% 5.89% 3.35% 3.86% 3.98% 4.99% 6.51% 4.29% 10.14%
2026/07/15 9.19% 8.91% 5.32% 4.73% 5.77% 3.16% 7.62% 6.85% 3.2% 3.92%
2026/07/16 5.12% 4.54% 4.81% 3.78% 4.04% 2.94% 13.14% 2.79% 0.19% 0.18%
2026/07/17 10.96% 5.33% 6.68% 2.45% 3.92% 5.15% 4.79% 6.18% 3.52% 0%
2026/07/18 4.61% 9.19% 4.17% 13.86% 11.38% 3.42% 7.47% 0.05% 3.19% 0%
2026/07/19 0.01% 4.13% 11.8% 13.37% 6.02% 0% 10.41% 9.83% 3.06% 2.3%
2026/07/20 7.12% 5.29% 8.1% 12.13% 11.68% 2.41% 19.03% 0.22% 0.59% 0%
2026/07/21 13.18% 5.32% 5.89% 3.35% 3.86% 3.98% 4.99% 6.51% 4.29% 10.14%
2026/07/22 7.57% 7.29% 4.03% 8.42% 4.5% 2.12% 9.47% 5.89% 4.49% 1.99%
2026/07/23 10.8% 8% 3.85% 11.89% 6.85% 1.25% 9.57% 4.15% 4.33% 3.89%
2026/07/24 11.72% 7.5% 4.23% 7.08% 5.46% 2.03% 7.07% 2.98% 6.11% 4.11%
2026/07/25 9.93% 5.68% 1.64% 3.62% 5.38% 2.54% 9.96% 3.86% 1.89% 5.85%
2026/07/26 7.65% 9.4% 2.38% 4.35% 8.71% 1.93% 5.99% 7.44% 4.17% 4.85%
2026/07/27 7.28% 8.45% 4.15% 6.21% 5.3% 4.17% 6.69% 4.58% 2.18% 2.05%
2026/07/28 7.49% 8.31% 7.19% 6.39% 6.58% 3.66% 9.41% 8.6% 2.7% 0%
2026/07/29 13.5% 9.65% 6.15% 6.01% 5.21% 2.91% 7.48% 5.53% 0.77% 0%
2026/07/30 12.57% 6.57% 8.33% 3.3% 4.36% 5.92% 4.83% 7.5% 4.67% 0%
2026/07/31 15.17% 12.39% 7.19% 5.84% 4.7% 4.68% 4.42% 3.74% 2.62% 0%
  • viking-direct.co.uk
  • binbase.co.uk
  • biffa.co.uk
  • clearabee.co.uk
  • londonwastemanagement.com
  • quotescomparison.co.uk
  • litta.co.uk
  • betterwaste.co.uk
  • kingfisherdirect.co.uk
  • asda.com

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In July 2026, Viking Direct’s impression share fluctuated, peaking at 15.78% on July 9. Binbase saw a steady rise, ending at 12.39% on July 31. Biffa’s share varied, with a notable 11.8% on July 19. Clearabee’s share spiked mid-month, reaching 13.86% on July 18. London Waste Management had a strong start, peaking at 11.68% on July 20. Quotes Comparison’s share was low, with a peak of 8.96% on July 1. Litta maintained a high share, peaking at 19.03% on July 20. Better Waste’s share was inconsistent, peaking at 9.83% on July 19. Kingfisher Direct’s share was modest, peaking at 6.11% on July 24. Asda’s share was sporadic, peaking at 16.61% on July 5. The month concluded with varied performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    Free Business Waste Quote – Better https://www.betterwaste.co.uk › commercial › waste

    Better Waste Solutions offers commercial waste collections & recycling across the UK. Make Your Commercial Waste Collections Simple, With Fixed Prices ...

  2. 2
    Why hire a bulky skip when you can get a skip bag instead? - Collection... https://www.hippowaste.co.uk

    Need quick & affordable waste removal? HIPPOBAG Skip Bags are flexible, reliable & strong!

  3. 3
    We Remove Your Garden Waste | Same-Day Rubbish Pick-Up https://www.londonwastemanagement.com

    Book Online In Minutes, For A Same-Day Slot. We Remove All Types Of Garden Waste! Let Us Make The Removal Process Simple, As We Do The Heavy Lifting. Same Day Service. Price Match Promise.

  4. 4
    Business Waste Collection - Cheapest In Your Area https://www.quotescomparison.co.uk › commercial › waste

    Low Cost Business Waste Collection Near You. Quick And Easy. Compare...

  5. 5
    First Mile Waste Collection - Waste Collection Birmingham https://www.thefirstmile.co.uk

    First Mile's waste collection services in Birmingham are designed to help businesses reduce their carbon impact

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In the competitive landscape of waste management, Better Waste Solutions stands out with its promise of simplicity and fixed pricing. HIPPOBAG offers flexibility with its strong skip bags, while London Waste Management emphasizes convenience with same-day garden waste removal. Quotes Comparison highlights affordability, and First Mile focuses on eco-friendly solutions in Birmingham.

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