Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 24.0223201726 |
| 75.9776798274 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 33 |
| 67 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| biffa.co.uk | 22.56 |
| clearabee.co.uk | 13.54 |
| viking-direct.co.uk | 7.72 |
| binbase.co.uk | 6.27 |
| londonwastemanagement.com | 6.03 |
| asda.com | 4.82 |
| litta.co.uk | 3.04 |
| kingfisherdirect.co.uk | 2.91 |
| binliners.co.uk | 2.6 |
| hippowaste.co.uk | 2.33 |
| others | 28.18 |
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In the competitive landscape of Google’s PPC for waste management, Biffa leads with 22.56% click share, followed by Clearabee at 13.54%. Others collectively hold a significant 28.18%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | biffa.co.uk | litta.co.uk | clearabee.co.uk | londonwastemanagement.com | viking-direct.co.uk | binbase.co.uk | wastemanaged.co.uk | yellowshield.co.uk | hippowaste.co.uk | betterwaste.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 37.63% | 2.13% | 6.41% | 3.25% | 7.48% | 7.7% | 0.99% | 1.81% | 0.77% | 0.1% |
| 2026/08/02 | 42.01% | 2.37% | 3.92% | 8.99% | 4.14% | 5.96% | 0.95% | 3.85% | 3.97% | 1.63% |
| 2026/08/03 | 31.78% | 1.46% | 4.03% | 3.85% | 4.86% | 5.25% | 1.78% | 3.11% | 0.29% | 1.11% |
| 2026/08/04 | 25.88% | 6.23% | 4.09% | 5.38% | 4.69% | 7.3% | 4.37% | 2.59% | 6.17% | 3.91% |
| 2026/08/05 | 19.06% | 10.96% | 9.62% | 6.27% | 2.2% | 4.54% | 2.3% | 2.12% | 3.56% | 2.12% |
| 2026/08/06 | 18.71% | 5.05% | 5.51% | 9.28% | 2.14% | 3.73% | 2.8% | 2.2% | 2.89% | 3.55% |
| 2026/08/07 | 28.02% | 5.24% | 3.05% | 10.33% | 3.28% | 6.05% | 3.21% | 2.26% | 1.99% | 1.71% |
| 2026/08/08 | 26.95% | 10.05% | 8.78% | 4.5% | 0% | 7.56% | 0.61% | 4.15% | 2.16% | 0.64% |
| 2026/08/09 | 22.31% | 7.93% | 5% | 11.45% | 1.29% | 5.89% | 3.48% | 4.77% | 1.22% | 0.37% |
| 2026/08/10 | 11.5% | 6.09% | 5.39% | 8.98% | 3.58% | 4.01% | 1.2% | 3.86% | 4.61% | 1.71% |
| 2026/08/11 | 19.87% | 4.07% | 7.47% | 8.05% | 2.91% | 7.96% | 5.7% | 4.53% | 4.16% | 2.43% |
| 2026/08/12 | 24.49% | 3.45% | 4.85% | 10.71% | 3.4% | 1.32% | 0% | 0.68% | 2.96% | 2.93% |
| 2026/08/13 | 21.35% | 1.82% | 2.78% | 9.6% | 4.62% | 4.07% | 1.59% | 1.5% | 0.61% | 1.96% |
| 2026/08/14 | 32.05% | 2.12% | 5.31% | 7.01% | 6.6% | 1.63% | 3.78% | 1% | 1.18% | 3.55% |
| 2026/08/15 | 30.26% | 2.56% | 6.02% | 5.41% | 1.8% | 6.88% | 3.59% | 11.49% | 7% | 0.01% |
| 2026/08/16 | 34.11% | 4.51% | 7.06% | 14.45% | 1.1% | 3.11% | 2.76% | 1.5% | 5.67% | 3.04% |
| 2026/08/17 | 40.97% | 1.73% | 4.38% | 8.13% | 4.06% | 2.27% | 1.85% | 0.79% | 0.52% | 0.69% |
| 2026/08/18 | 45% | 3.19% | 5.54% | 3.9% | 7.39% | 1.83% | 2.88% | 0.68% | 0.06% | 0.21% |
| 2026/08/19 | 35.94% | 2.01% | 4.78% | 2.68% | 5.32% | 7.02% | 3.71% | 4.65% | 1.84% | 1.26% |
| 2026/08/20 | 26.43% | 2.62% | 5.52% | 11.85% | 6.5% | 3.5% | 1.97% | 1.88% | 0.29% | 2.91% |
| 2026/08/21 | 28.16% | 5.73% | 4.07% | 12.06% | 12.18% | 2.98% | 1.74% | 0.19% | 4.48% | 2.37% |
| 2026/08/22 | 35.9% | 2.23% | 4.52% | 7.85% | 2.16% | 5.86% | 1.47% | 7.63% | 0.36% | 0.71% |
| 2026/08/23 | 53.26% | 6.56% | 3.36% | 9.57% | 4.43% | 2.98% | 1.13% | 0.53% | 1.47% | 0.1% |
| 2026/08/24 | 23.92% | 7.17% | 5.55% | 7.58% | 5.94% | 7.41% | 1.3% | 5.13% | 3.32% | 0.91% |
| 2026/08/25 | 21.63% | 5.22% | 8.11% | 4.29% | 1.21% | 4.5% | 1.32% | 4.14% | 2.7% | 17.34% |
| 2026/08/26 | 18.13% | 4.02% | 9.84% | 8.83% | 3.7% | 3.33% | 3.76% | 4.23% | 2.15% | 3.55% |
| 2026/08/27 | 16.26% | 3.87% | 20.85% | 6.33% | 1.86% | 3.18% | 2.96% | 0.62% | 0.87% | 9.17% |
| 2026/08/28 | 21.09% | 4.98% | 5.12% | 8.68% | 3.61% | 5.3% | 1.7% | 2.25% | 7.52% | 2.6% |
| 2026/08/29 | 49.04% | 3.25% | 8.9% | 10.14% | 0.12% | 1.9% | 1.56% | 0.4% | 5.97% | 0.46% |
| 2026/08/30 | 25.31% | 7.84% | 6.71% | 7% | 1.13% | 4.07% | 1.38% | 2.21% | 6.72% | 0.64% |
| 2026/08/31 | 23.64% | 9.41% | 9.23% | 7.76% | 7.35% | 5.51% | 3.97% | 3.45% | 1.65% | 0% |
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In August 2026, Biffa.co.uk led with fluctuating spend, peaking at 53.26 on the 23rd. Litta.co.uk and Clearabee.co.uk showed moderate activity, while LondonWasteManagement.com and Viking-Direct.co.uk had varied trends. The month ended with Biffa.co.uk maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 69 |
| 2026/08/02 | 66 |
| 2026/08/03 | 68 |
| 2026/08/04 | 65 |
| 2026/08/05 | 80 |
| 2026/08/06 | 70 |
| 2026/08/07 | 62 |
| 2026/08/08 | 51 |
| 2026/08/09 | 58 |
| 2026/08/10 | 68 |
| 2026/08/11 | 68 |
| 2026/08/12 | 75 |
| 2026/08/13 | 81 |
| 2026/08/14 | 73 |
| 2026/08/15 | 75 |
| 2026/08/16 | 62 |
| 2026/08/17 | 71 |
| 2026/08/18 | 62 |
| 2026/08/19 | 70 |
| 2026/08/20 | 69 |
| 2026/08/21 | 69 |
| 2026/08/22 | 59 |
| 2026/08/23 | 58 |
| 2026/08/24 | 58 |
| 2026/08/25 | 67 |
| 2026/08/26 | 67 |
| 2026/08/27 | 79 |
| 2026/08/28 | 75 |
| 2026/08/29 | 76 |
| 2026/08/30 | 73 |
| 2026/08/31 | 84 |
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August saw fluctuating advertiser numbers, peaking at 84 on the 31st. Mid-month stability was interrupted by a dip to 51 on the 8th. The month concluded with a strong upward trend.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Biffa.co.uk surged with a 2.48% click share increase, while mickgeorge.co.uk dropped by 1.53%. Clearabee.co.uk and asda.com also saw positive gains, contrasting with declines from skiphirecomparison.co.uk and wastemove.uk.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viking-direct.co.uk | asda.com | binbase.co.uk | biffa.co.uk | londonwastemanagement.com | clearabee.co.uk | litta.co.uk | kingfisherdirect.co.uk | binliners.co.uk | hippowaste.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 20.67% | 0% | 16.46% | 9.15% | 2.26% | 4.51% | 2.57% | 8.42% | 3.09% | 0.53% |
| 2026/08/02 | 13.49% | 1.5% | 13.41% | 11.9% | 9.64% | 3.29% | 3.29% | 2.23% | 2.55% | 4.07% |
| 2026/08/03 | 14.91% | 3.47% | 9.91% | 9.16% | 3.7% | 3.42% | 2.87% | 5.58% | 1.47% | 1.04% |
| 2026/08/04 | 12.81% | 3.97% | 13.75% | 6.06% | 3.73% | 2.87% | 4.09% | 5.03% | 2.18% | 4.38% |
| 2026/08/05 | 6.92% | 5.73% | 9.34% | 5.56% | 6.16% | 5.89% | 8.15% | 3.6% | 3.04% | 4.45% |
| 2026/08/06 | 6.36% | 2.91% | 6.83% | 5.39% | 8.14% | 4.15% | 5.74% | 3.81% | 3.96% | 2.93% |
| 2026/08/07 | 10.2% | 0% | 12.62% | 8.29% | 10.07% | 2.19% | 5.44% | 5.81% | 5.34% | 2.05% |
| 2026/08/08 | 0% | 2.48% | 15.77% | 10.44% | 3.77% | 6.41% | 10.91% | 5.29% | 6.05% | 2.08% |
| 2026/08/09 | 0.84% | 23.29% | 9.18% | 5.96% | 11.23% | 3.77% | 7.54% | 2.14% | 0.85% | 1.37% |
| 2026/08/10 | 11.3% | 3.09% | 7.18% | 2.66% | 8.26% | 3.39% | 5.36% | 4.47% | 4.03% | 4.32% |
| 2026/08/11 | 7.69% | 8.18% | 13.36% | 5.23% | 7.01% | 5.52% | 3.96% | 2.7% | 0.81% | 2.65% |
| 2026/08/12 | 8.74% | 3.27% | 3.49% | 6.69% | 11.62% | 3.89% | 4.12% | 6.57% | 6.29% | 2.4% |
| 2026/08/13 | 15.09% | 5.1% | 6.97% | 5.84% | 7.78% | 1.98% | 1.6% | 6.38% | 4.61% | 0.7% |
| 2026/08/14 | 17.41% | 9.57% | 5.05% | 9.71% | 6.57% | 3.62% | 2.23% | 6.61% | 4.55% | 1.57% |
| 2026/08/15 | 5.27% | 0.22% | 13.74% | 10.56% | 8.07% | 5.74% | 3.92% | 1.98% | 6.42% | 6.72% |
| 2026/08/16 | 2.03% | 4.37% | 11.47% | 11.96% | 12.81% | 6.47% | 6.89% | 0.61% | 4.07% | 6.34% |
| 2026/08/17 | 8.79% | 25.4% | 5.67% | 13.41% | 6.21% | 3.53% | 1.86% | 0.86% | 5.46% | 0.36% |
| 2026/08/18 | 23.1% | 8.4% | 7.03% | 13.25% | 5.37% | 4.35% | 4.39% | 3.45% | 3.14% | 0.09% |
| 2026/08/19 | 9.13% | 24.92% | 8.86% | 9.85% | 3.88% | 3.54% | 2.86% | 3.99% | 4.36% | 1.64% |
| 2026/08/20 | 15.99% | 3.9% | 7.07% | 7.04% | 10.87% | 4.24% | 2.51% | 2.69% | 5.5% | 0.24% |
| 2026/08/21 | 25.93% | 1.63% | 6.05% | 6.93% | 9.56% | 2.97% | 4.95% | 8.42% | 3.38% | 3.12% |
| 2026/08/22 | 4.63% | 14.71% | 11.02% | 11.88% | 7.36% | 3.2% | 2.47% | 3.52% | 2.18% | 0.57% |
| 2026/08/23 | 10.18% | 7.22% | 6.84% | 24% | 10.39% | 3.28% | 2.77% | 3.17% | 4.7% | 1.96% |
| 2026/08/24 | 12.97% | 0.31% | 12.54% | 7.16% | 7.97% | 3.99% | 6.36% | 4.44% | 5.47% | 2.36% |
| 2026/08/25 | 1.44% | 4.31% | 10.47% | 8.95% | 6.31% | 7.09% | 5.06% | 1.83% | 4.88% | 3.59% |
| 2026/08/26 | 9.82% | 1.19% | 6.26% | 5.78% | 8.5% | 7.62% | 3.47% | 4.78% | 2.24% | 1.49% |
| 2026/08/27 | 3.74% | 2.59% | 6.52% | 7.2% | 7.4% | 12.38% | 4.44% | 3.74% | 2.31% | 1.79% |
| 2026/08/28 | 8.66% | 11.57% | 10.56% | 7.26% | 7.6% | 3.78% | 3.82% | 5.74% | 2.61% | 5.99% |
| 2026/08/29 | 0.24% | 21.39% | 5.47% | 20.87% | 11.33% | 9.45% | 3.16% | 0.2% | 0.98% | 7.83% |
| 2026/08/30 | 2.74% | 18.68% | 8.13% | 9.05% | 6.71% | 5.04% | 6.59% | 5.03% | 2.2% | 5.63% |
| 2026/08/31 | 15.69% | 14.27% | 7.77% | 7.46% | 7.07% | 6.45% | 5.45% | 3.7% | 2.15% | 1.92% |
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In August 2026, Viking Direct’s impression share fluctuated, peaking at 25.93% on the 21st. Asda saw a significant spike on the 17th with 25.4%. Binbase maintained a steady presence, while Biffa surged to 24% on the 23rd. London Waste Management and Clearabee showed consistent activity, with Clearabee peaking at 12.38% on the 27th. Litta and Kingfisher Direct had moderate shares, while Binliners and Hippowaste remained low. The month concluded with Viking Direct leading, followed by Asda and Biffa.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Small Business Waste Bins — Make Your Commercial Waste Collections Simple, With Fixed Prices & Reliable Collections. We Compare The Best Suppliers To Get You The Best...
Business Waste Collection — We collect 2.1 million tonnes of waste a year. We don't waste time & we won't waste yours.
Need quick & affordable waste removal? HIPPOBAG Skip Bags are flexible, reliable & strong!
Book Online In Minutes, For A Same-Day Slot. We Remove All Types Of Garden Waste! Join 21,000+ Londoners Choosing Eco-Conscious Waste Removal. We Remove, Recycle & Upcycle.
Find The Cheapest Fixed Price — Low Cost Business Waste Collection Near You. Quick And Easy. Compare...
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In the competitive landscape of waste management PPC ads, Better Waste stands out by simplifying commercial waste collections with fixed prices. Biffa Waste emphasizes efficiency, handling 2.1 million tonnes annually. HIPPOBAG offers flexibility with skip bags, while London Waste Management promotes eco-conscious garden waste removal. Quotes Comparison highlights affordability with low-cost options.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste - Solid Waste Collection August 2026 Report
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