UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.0223201726
75.9776798274
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
biffa.co.uk 22.56
clearabee.co.uk 13.54
viking-direct.co.uk 7.72
binbase.co.uk 6.27
londonwastemanagement.com 6.03
asda.com 4.82
litta.co.uk 3.04
kingfisherdirect.co.uk 2.91
binliners.co.uk 2.6
hippowaste.co.uk 2.33
others 28.18
  • biffa.co.uk - 22.56%
  • clearabee.co.uk - 13.54%
  • viking-direct.co.uk - 7.72%
  • binbase.co.uk - 6.27%
  • londonwastemanagement.com - 6.03%
  • asda.com - 4.82%
  • litta.co.uk - 3.04%
  • kingfisherdirect.co.uk - 2.91%
  • binliners.co.uk - 2.6%
  • hippowaste.co.uk - 2.33%
  • others - 28.18%

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In the competitive landscape of Google’s PPC for waste management, Biffa leads with 22.56% click share, followed by Clearabee at 13.54%. Others collectively hold a significant 28.18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date biffa.co.uk litta.co.uk clearabee.co.uk londonwastemanagement.com viking-direct.co.uk binbase.co.uk wastemanaged.co.uk yellowshield.co.uk hippowaste.co.uk betterwaste.co.uk
2026/08/01 37.63% 2.13% 6.41% 3.25% 7.48% 7.7% 0.99% 1.81% 0.77% 0.1%
2026/08/02 42.01% 2.37% 3.92% 8.99% 4.14% 5.96% 0.95% 3.85% 3.97% 1.63%
2026/08/03 31.78% 1.46% 4.03% 3.85% 4.86% 5.25% 1.78% 3.11% 0.29% 1.11%
2026/08/04 25.88% 6.23% 4.09% 5.38% 4.69% 7.3% 4.37% 2.59% 6.17% 3.91%
2026/08/05 19.06% 10.96% 9.62% 6.27% 2.2% 4.54% 2.3% 2.12% 3.56% 2.12%
2026/08/06 18.71% 5.05% 5.51% 9.28% 2.14% 3.73% 2.8% 2.2% 2.89% 3.55%
2026/08/07 28.02% 5.24% 3.05% 10.33% 3.28% 6.05% 3.21% 2.26% 1.99% 1.71%
2026/08/08 26.95% 10.05% 8.78% 4.5% 0% 7.56% 0.61% 4.15% 2.16% 0.64%
2026/08/09 22.31% 7.93% 5% 11.45% 1.29% 5.89% 3.48% 4.77% 1.22% 0.37%
2026/08/10 11.5% 6.09% 5.39% 8.98% 3.58% 4.01% 1.2% 3.86% 4.61% 1.71%
2026/08/11 19.87% 4.07% 7.47% 8.05% 2.91% 7.96% 5.7% 4.53% 4.16% 2.43%
2026/08/12 24.49% 3.45% 4.85% 10.71% 3.4% 1.32% 0% 0.68% 2.96% 2.93%
2026/08/13 21.35% 1.82% 2.78% 9.6% 4.62% 4.07% 1.59% 1.5% 0.61% 1.96%
2026/08/14 32.05% 2.12% 5.31% 7.01% 6.6% 1.63% 3.78% 1% 1.18% 3.55%
2026/08/15 30.26% 2.56% 6.02% 5.41% 1.8% 6.88% 3.59% 11.49% 7% 0.01%
2026/08/16 34.11% 4.51% 7.06% 14.45% 1.1% 3.11% 2.76% 1.5% 5.67% 3.04%
2026/08/17 40.97% 1.73% 4.38% 8.13% 4.06% 2.27% 1.85% 0.79% 0.52% 0.69%
2026/08/18 45% 3.19% 5.54% 3.9% 7.39% 1.83% 2.88% 0.68% 0.06% 0.21%
2026/08/19 35.94% 2.01% 4.78% 2.68% 5.32% 7.02% 3.71% 4.65% 1.84% 1.26%
2026/08/20 26.43% 2.62% 5.52% 11.85% 6.5% 3.5% 1.97% 1.88% 0.29% 2.91%
2026/08/21 28.16% 5.73% 4.07% 12.06% 12.18% 2.98% 1.74% 0.19% 4.48% 2.37%
2026/08/22 35.9% 2.23% 4.52% 7.85% 2.16% 5.86% 1.47% 7.63% 0.36% 0.71%
2026/08/23 53.26% 6.56% 3.36% 9.57% 4.43% 2.98% 1.13% 0.53% 1.47% 0.1%
2026/08/24 23.92% 7.17% 5.55% 7.58% 5.94% 7.41% 1.3% 5.13% 3.32% 0.91%
2026/08/25 21.63% 5.22% 8.11% 4.29% 1.21% 4.5% 1.32% 4.14% 2.7% 17.34%
2026/08/26 18.13% 4.02% 9.84% 8.83% 3.7% 3.33% 3.76% 4.23% 2.15% 3.55%
2026/08/27 16.26% 3.87% 20.85% 6.33% 1.86% 3.18% 2.96% 0.62% 0.87% 9.17%
2026/08/28 21.09% 4.98% 5.12% 8.68% 3.61% 5.3% 1.7% 2.25% 7.52% 2.6%
2026/08/29 49.04% 3.25% 8.9% 10.14% 0.12% 1.9% 1.56% 0.4% 5.97% 0.46%
2026/08/30 25.31% 7.84% 6.71% 7% 1.13% 4.07% 1.38% 2.21% 6.72% 0.64%
2026/08/31 23.64% 9.41% 9.23% 7.76% 7.35% 5.51% 3.97% 3.45% 1.65% 0%
  • biffa.co.uk
  • litta.co.uk
  • clearabee.co.uk
  • londonwastemanagement.com
  • viking-direct.co.uk
  • binbase.co.uk
  • wastemanaged.co.uk
  • yellowshield.co.uk
  • hippowaste.co.uk
  • betterwaste.co.uk

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In August 2026, Biffa.co.uk led with fluctuating spend, peaking at 53.26 on the 23rd. Litta.co.uk and Clearabee.co.uk showed moderate activity, while LondonWasteManagement.com and Viking-Direct.co.uk had varied trends. The month ended with Biffa.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 69
2026/08/02 66
2026/08/03 68
2026/08/04 65
2026/08/05 80
2026/08/06 70
2026/08/07 62
2026/08/08 51
2026/08/09 58
2026/08/10 68
2026/08/11 68
2026/08/12 75
2026/08/13 81
2026/08/14 73
2026/08/15 75
2026/08/16 62
2026/08/17 71
2026/08/18 62
2026/08/19 70
2026/08/20 69
2026/08/21 69
2026/08/22 59
2026/08/23 58
2026/08/24 58
2026/08/25 67
2026/08/26 67
2026/08/27 79
2026/08/28 75
2026/08/29 76
2026/08/30 73
2026/08/31 84

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August saw fluctuating advertiser numbers, peaking at 84 on the 31st. Mid-month stability was interrupted by a dip to 51 on the 8th. The month concluded with a strong upward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
biffa.co.uk 2.48%
asda.com 1.91%
clearabee.co.uk 1.65%
glasdon.com 1.38%
direct365.co.uk 0.99%
binbase.co.uk -0.81%
ebay.co.uk -0.83%
wastemove.uk -0.9%
skiphirecomparison.co.uk -1%
mickgeorge.co.uk -1.53%

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Biffa.co.uk surged with a 2.48% click share increase, while mickgeorge.co.uk dropped by 1.53%. Clearabee.co.uk and asda.com also saw positive gains, contrasting with declines from skiphirecomparison.co.uk and wastemove.uk.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viking-direct.co.uk asda.com binbase.co.uk biffa.co.uk londonwastemanagement.com clearabee.co.uk litta.co.uk kingfisherdirect.co.uk binliners.co.uk hippowaste.co.uk
2026/08/01 20.67% 0% 16.46% 9.15% 2.26% 4.51% 2.57% 8.42% 3.09% 0.53%
2026/08/02 13.49% 1.5% 13.41% 11.9% 9.64% 3.29% 3.29% 2.23% 2.55% 4.07%
2026/08/03 14.91% 3.47% 9.91% 9.16% 3.7% 3.42% 2.87% 5.58% 1.47% 1.04%
2026/08/04 12.81% 3.97% 13.75% 6.06% 3.73% 2.87% 4.09% 5.03% 2.18% 4.38%
2026/08/05 6.92% 5.73% 9.34% 5.56% 6.16% 5.89% 8.15% 3.6% 3.04% 4.45%
2026/08/06 6.36% 2.91% 6.83% 5.39% 8.14% 4.15% 5.74% 3.81% 3.96% 2.93%
2026/08/07 10.2% 0% 12.62% 8.29% 10.07% 2.19% 5.44% 5.81% 5.34% 2.05%
2026/08/08 0% 2.48% 15.77% 10.44% 3.77% 6.41% 10.91% 5.29% 6.05% 2.08%
2026/08/09 0.84% 23.29% 9.18% 5.96% 11.23% 3.77% 7.54% 2.14% 0.85% 1.37%
2026/08/10 11.3% 3.09% 7.18% 2.66% 8.26% 3.39% 5.36% 4.47% 4.03% 4.32%
2026/08/11 7.69% 8.18% 13.36% 5.23% 7.01% 5.52% 3.96% 2.7% 0.81% 2.65%
2026/08/12 8.74% 3.27% 3.49% 6.69% 11.62% 3.89% 4.12% 6.57% 6.29% 2.4%
2026/08/13 15.09% 5.1% 6.97% 5.84% 7.78% 1.98% 1.6% 6.38% 4.61% 0.7%
2026/08/14 17.41% 9.57% 5.05% 9.71% 6.57% 3.62% 2.23% 6.61% 4.55% 1.57%
2026/08/15 5.27% 0.22% 13.74% 10.56% 8.07% 5.74% 3.92% 1.98% 6.42% 6.72%
2026/08/16 2.03% 4.37% 11.47% 11.96% 12.81% 6.47% 6.89% 0.61% 4.07% 6.34%
2026/08/17 8.79% 25.4% 5.67% 13.41% 6.21% 3.53% 1.86% 0.86% 5.46% 0.36%
2026/08/18 23.1% 8.4% 7.03% 13.25% 5.37% 4.35% 4.39% 3.45% 3.14% 0.09%
2026/08/19 9.13% 24.92% 8.86% 9.85% 3.88% 3.54% 2.86% 3.99% 4.36% 1.64%
2026/08/20 15.99% 3.9% 7.07% 7.04% 10.87% 4.24% 2.51% 2.69% 5.5% 0.24%
2026/08/21 25.93% 1.63% 6.05% 6.93% 9.56% 2.97% 4.95% 8.42% 3.38% 3.12%
2026/08/22 4.63% 14.71% 11.02% 11.88% 7.36% 3.2% 2.47% 3.52% 2.18% 0.57%
2026/08/23 10.18% 7.22% 6.84% 24% 10.39% 3.28% 2.77% 3.17% 4.7% 1.96%
2026/08/24 12.97% 0.31% 12.54% 7.16% 7.97% 3.99% 6.36% 4.44% 5.47% 2.36%
2026/08/25 1.44% 4.31% 10.47% 8.95% 6.31% 7.09% 5.06% 1.83% 4.88% 3.59%
2026/08/26 9.82% 1.19% 6.26% 5.78% 8.5% 7.62% 3.47% 4.78% 2.24% 1.49%
2026/08/27 3.74% 2.59% 6.52% 7.2% 7.4% 12.38% 4.44% 3.74% 2.31% 1.79%
2026/08/28 8.66% 11.57% 10.56% 7.26% 7.6% 3.78% 3.82% 5.74% 2.61% 5.99%
2026/08/29 0.24% 21.39% 5.47% 20.87% 11.33% 9.45% 3.16% 0.2% 0.98% 7.83%
2026/08/30 2.74% 18.68% 8.13% 9.05% 6.71% 5.04% 6.59% 5.03% 2.2% 5.63%
2026/08/31 15.69% 14.27% 7.77% 7.46% 7.07% 6.45% 5.45% 3.7% 2.15% 1.92%
  • viking-direct.co.uk
  • asda.com
  • binbase.co.uk
  • biffa.co.uk
  • londonwastemanagement.com
  • clearabee.co.uk
  • litta.co.uk
  • kingfisherdirect.co.uk
  • binliners.co.uk
  • hippowaste.co.uk

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In August 2026, Viking Direct’s impression share fluctuated, peaking at 25.93% on the 21st. Asda saw a significant spike on the 17th with 25.4%. Binbase maintained a steady presence, while Biffa surged to 24% on the 23rd. London Waste Management and Clearabee showed consistent activity, with Clearabee peaking at 12.38% on the 27th. Litta and Kingfisher Direct had moderate shares, while Binliners and Hippowaste remained low. The month concluded with Viking Direct leading, followed by Asda and Biffa.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    Compare Biffa Waste Services https://www.betterwaste.co.uk › business › waste

    Small Business Waste Bins — Make Your Commercial Waste Collections Simple, With Fixed Prices & Reliable Collections. We Compare The Best Suppliers To Get You The Best...

  2. 2
    Biffa Waste https://www.biffa.co.uk

    Business Waste Collection — We collect 2.1 million tonnes of waste a year. We don't waste time & we won't waste yours.

  3. 3
    Why hire a bulky skip when you can get a skip bag instead? - No... https://www.hippowaste.co.uk

    Need quick & affordable waste removal? HIPPOBAG Skip Bags are flexible, reliable & strong!

  4. 4
    Waste Collections From £45 - We Remove Your Garden Waste https://www.londonwastemanagement.com

    Book Online In Minutes, For A Same-Day Slot. We Remove All Types Of Garden Waste! Join 21,000+ Londoners Choosing Eco-Conscious Waste Removal. We Remove, Recycle & Upcycle.

  5. 5
    Cheapest In Your Area https://www.quotescomparison.co.uk › commercial › waste

    Find The Cheapest Fixed Price — Low Cost Business Waste Collection Near You. Quick And Easy. Compare...

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In the competitive landscape of waste management PPC ads, Better Waste stands out by simplifying commercial waste collections with fixed prices. Biffa Waste emphasizes efficiency, handling 2.1 million tonnes annually. HIPPOBAG offers flexibility with skip bags, while London Waste Management promotes eco-conscious garden waste removal. Quotes Comparison highlights affordability with low-cost options.

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