UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.0822210358
72.9177789642
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 14.66
viking-direct.co.uk 10.18
biffa.co.uk 10.06
binbase.co.uk 9.47
kingfisherdirect.co.uk 7.68
asda.com 6.47
yellowshield.co.uk 5.15
binliners.co.uk 3.69
getwheeliebins.co.uk 2.89
londonwastemanagement.com 2.71
others 27.04
  • clearabee.co.uk - 14.66%
  • viking-direct.co.uk - 10.18%
  • biffa.co.uk - 10.06%
  • binbase.co.uk - 9.47%
  • kingfisherdirect.co.uk - 7.68%
  • asda.com - 6.47%
  • yellowshield.co.uk - 5.15%
  • binliners.co.uk - 3.69%
  • getwheeliebins.co.uk - 2.89%
  • londonwastemanagement.com - 2.71%
  • others - 27.04%

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Clearabee.co.uk leads with 14.66% click share, followed by Viking-direct.co.uk at 10.18%. Others collectively hold 27.04%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date biffa.co.uk binbase.co.uk yellowshield.co.uk kingfisherdirect.co.uk viking-direct.co.uk clearabee.co.uk litta.co.uk direct365.co.uk getwheeliebins.co.uk businesscompanion.co.uk
2026/09/01 26.82% 5.22% 1.96% 1.78% 3.15% 13.74% 13.3% 0.09% 0.49% 1.19%
2026/09/02 17.52% 4.62% 1.25% 2.69% 3.99% 12.63% 11.15% 3.68% 0.69% 2.15%
2026/09/03 23.19% 6.78% 5.86% 2.58% 5.41% 4.28% 7.84% 0.62% 1.76% 2%
2026/09/04 24.92% 4.6% 3.75% 2.71% 4.34% 11.15% 8.27% 1.26% 1.27% 1.51%
2026/09/05 33.08% 6.18% 9.6% 4.25% 0.98% 4.45% 1.92% 0.96% 2.65% 3.01%
2026/09/06 30.49% 5.33% 5.21% 3% 1.24% 4.69% 2.18% 5.11% 3.85% 5.83%
2026/09/07 20.06% 8.69% 5.24% 2.88% 3.48% 5.4% 2.22% 1.45% 3.49% 8.65%
2026/09/08 22.81% 5.42% 4% 1.92% 0.91% 10.09% 4.96% 2.19% 2.42% 5.93%
2026/09/09 19.87% 6.31% 7.91% 3.89% 2.88% 5.12% 2.71% 3.33% 1.6% 9.26%
2026/09/10 13.62% 8.4% 5.94% 2.58% 3.71% 5.11% 2.99% 1.09% 4.61% 5.81%
2026/09/11 3.33% 17.78% 3.84% 5.01% 12.28% 5.27% 0.28% 5.09% 6.19% 4.78%
2026/09/12 3.37% 19.13% 8.28% 6.41% 8.37% 5.81% 0.71% 2.74% 7.2% 7.25%
2026/09/13 1.1% 23.21% 4.18% 7.54% 16.6% 4.98% 0.1% 2.43% 5.61% 2.9%
2026/09/14 0.75% 7.52% 3.41% 6.35% 13.46% 4.06% 0.3% 3.47% 2.04% 9.82%
2026/09/15 0.27% 22.84% 12.19% 7.25% 14.67% 5.65% 2.09% 2.46% 1.34% 1.24%
2026/09/16 2.2% 9.46% 4.97% 10.22% 16.77% 6.17% 2.51% 3.11% 4.84% 0.7%
2026/09/17 0% 17.15% 4.33% 8.3% 24.08% 7.93% 3.57% 3.32% 4.23% 0%
2026/09/18 0% 11.12% 8.47% 5.82% 10.48% 4.83% 5.03% 1.98% 5.27% 0.27%
2026/09/19 0% 15.03% 9.64% 14.03% 15.18% 3.65% 0.42% 4.96% 3.99% 0%
2026/09/20 0% 10.62% 25.93% 13.91% 1.1% 3.68% 0% 5.63% 8.19% 0.25%
2026/09/21 0.96% 11.42% 22.63% 12% 4.7% 4.32% 0.64% 4.86% 10.01% 0.82%
2026/09/22 0.5% 7.21% 21.14% 12.93% 4.78% 6.21% 3.72% 4.39% 9.28% 0.27%
2026/09/23 0.41% 12.48% 13.6% 11.97% 8.11% 4.01% 1.27% 4.65% 7.85% 0%
2026/09/24 0% 10.65% 11% 12.35% 8.22% 6.57% 1.44% 5.29% 8.03% 0.7%
2026/09/25 0% 7.83% 10.27% 6.45% 11.44% 5.63% 4.35% 6.38% 9.11% 0.72%
2026/09/26 0% 6.36% 23.74% 15.35% 5.31% 2.63% 0.23% 9.14% 9.24% 0%
2026/09/27 0% 11.78% 23.21% 14.51% 4.13% 5.4% 0% 10.38% 5.07% 0%
2026/09/28 0% 11.43% 13.39% 16.8% 7.38% 4.5% 0.27% 7.77% 1.97% 0%
2026/09/29 21.01% 8.26% 10.48% 7.66% 4.82% 2.6% 1.24% 2.7% 5.7% 0%
2026/09/30 23.38% 10.39% 6.46% 4.5% 3.76% 3.09% 2.98% 2.14% 0.75% 0.1%
  • biffa.co.uk
  • binbase.co.uk
  • yellowshield.co.uk
  • kingfisherdirect.co.uk
  • viking-direct.co.uk
  • clearabee.co.uk
  • litta.co.uk
  • direct365.co.uk
  • getwheeliebins.co.uk
  • businesscompanion.co.uk

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Biffa’s spend share fluctuated, peaking early, then dipped mid-month. Binbase rose steadily, while Yellowshield surged late. Kingfisherdirect and Viking-direct showed consistent growth. Clearabee and Litta had minor fluctuations. Direct365 and Getwheeliebins remained stable.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 77
2026/09/02 83
2026/09/03 86
2026/09/04 94
2026/09/05 90
2026/09/06 90
2026/09/07 100
2026/09/08 91
2026/09/09 105
2026/09/10 101
2026/09/11 88
2026/09/12 83
2026/09/13 77
2026/09/14 75
2026/09/15 67
2026/09/16 65
2026/09/17 49
2026/09/18 56
2026/09/19 43
2026/09/20 45
2026/09/21 46
2026/09/22 50
2026/09/23 51
2026/09/24 56
2026/09/25 52
2026/09/26 46
2026/09/27 40
2026/09/28 41
2026/09/29 49
2026/09/30 53

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September began with 77 advertisers, peaking at 105 on the 9th. A decline followed, reaching 40 by the 27th. The month concluded with 53 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kingfisherdirect.co.uk 5.83%
clearabee.co.uk 3.66%
viking-direct.co.uk 3.44%
asda.com 3.02%
yellowshield.co.uk 2.08%
hippowaste.co.uk -1.05%
wastemanaged.co.uk -1.19%
londonwastemanagement.com -1.35%
businesscompanion.co.uk -1.51%
biffa.co.uk -10.67%

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Kingfisherdirect.co.uk soared with a 5.83% click share increase, while biffa.co.uk plummeted by 10.67%. Clearabee.co.uk, viking-direct.co.uk, and asda.com also rose, contrasting declines from businesscompanion.co.uk and others.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date binbase.co.uk viking-direct.co.uk kingfisherdirect.co.uk biffa.co.uk londonwastemanagement.com yellowshield.co.uk binliners.co.uk clearabee.co.uk asda.com getwheeliebins.co.uk
2026/09/01 9.67% 8.33% 4.56% 9.57% 5.97% 2.72% 2.96% 8.6% 12.08% 0.7%
2026/09/02 9.52% 9.78% 4.7% 5.92% 5.17% 1.6% 5.91% 8.75% 1.26% 1.01%
2026/09/03 8.75% 10.75% 5.25% 7.59% 5.17% 4.12% 5.89% 3.31% 9.51% 1.43%
2026/09/04 7.55% 8.91% 4.73% 7% 3.01% 3.41% 5.39% 6.65% 10.61% 1.52%
2026/09/05 10.25% 1.28% 7.59% 11.81% 5.02% 8.19% 3.74% 4% 12.52% 3.55%
2026/09/06 9.34% 3.43% 6.37% 11.55% 3.66% 4.23% 4.48% 4.33% 9.35% 4.22%
2026/09/07 11.6% 6.83% 5.89% 6.21% 2.14% 6.31% 5.37% 4.71% 1.77% 3.96%
2026/09/08 9.42% 1.93% 4.2% 9.09% 5.11% 3.82% 3.83% 7.35% 0.5% 2.8%
2026/09/09 9.66% 6.91% 6.04% 8.39% 2.82% 7.43% 2.73% 5.15% 0.61% 2.01%
2026/09/10 12.06% 7.93% 5.53% 4.73% 5.83% 4.6% 3.51% 4.69% 1.24% 4.07%
2026/09/11 18.9% 17.31% 8.36% 1.28% 9.67% 3.29% 2.24% 4.42% 1.91% 5.35%
2026/09/12 19.98% 15.27% 11.43% 0.29% 3.19% 3.56% 8.43% 4.07% 9.29% 4.46%
2026/09/13 21.42% 19.6% 10.98% 0.08% 2.32% 3.71% 2.96% 3.23% 13.69% 3.5%
2026/09/14 9.32% 19.48% 8.71% 0.06% 1.02% 2.51% 3.84% 2.18% 24.53% 1%
2026/09/15 21.29% 16.4% 6.94% 0.04% 5.56% 7.13% 3.77% 4.03% 17.56% 0.82%
2026/09/16 9.32% 22.49% 12.04% 1.23% 3.24% 3.95% 3.71% 3.48% 11.02% 2.2%
2026/09/17 13.65% 33.21% 9.41% 0% 1.58% 2.77% 1.66% 4.68% 15.26% 1.95%
2026/09/18 9.84% 18.51% 8.82% 0% 2.28% 3.64% 1.18% 2.76% 23.47% 2.63%
2026/09/19 13.68% 20.14% 15.84% 0% 1.53% 5.4% 1.81% 1.91% 19.13% 1.72%
2026/09/20 10.32% 1.65% 20.06% 0% 2.7% 12.84% 2.74% 2.7% 18.9% 5.38%
2026/09/21 10.47% 9.04% 15% 1.75% 0% 9.11% 2.51% 3.06% 20.13% 5.89%
2026/09/22 6.63% 9.36% 16.81% 1.05% 1.05% 9.89% 3.01% 5.16% 14.69% 6.28%
2026/09/23 12.22% 14.2% 14.54% 0.78% 3.42% 5.81% 4.07% 3.18% 11.28% 4.88%
2026/09/24 9.72% 14.77% 18.95% 0% 2.29% 7.45% 3.25% 4.79% 0% 5.05%
2026/09/25 7.23% 21.54% 9.45% 0% 7.68% 4.05% 3.08% 4.4% 2.3% 6.2%
2026/09/26 6.64% 9.62% 21.55% 0% 2.85% 9.91% 4.34% 2.14% 7.17% 6.39%
2026/09/27 10.83% 8.94% 17.89% 0% 4.4% 12.03% 5.6% 5.28% 11.73% 3.95%
2026/09/28 7.65% 12.63% 24.9% 0% 3.41% 5.94% 4.88% 3.41% 11.37% 1.27%
2026/09/29 8.37% 10.09% 16.68% 4.9% 2.44% 6.03% 2.62% 2.44% 4.89% 4.38%
2026/09/30 11.06% 8.89% 8.83% 5.82% 4.56% 4.32% 3.52% 3.05% 1.45% 0.65%
  • binbase.co.uk
  • viking-direct.co.uk
  • kingfisherdirect.co.uk
  • biffa.co.uk
  • londonwastemanagement.com
  • yellowshield.co.uk
  • binliners.co.uk
  • clearabee.co.uk
  • asda.com
  • getwheeliebins.co.uk

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In September 2026, Binbase.co.uk saw fluctuating impressions, peaking mid-month. Viking-direct.co.uk surged mid-month, while Kingfisherdirect.co.uk ended strong. Biffa.co.uk’s presence dwindled, and Asda.com had a mid-month peak.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    Checkatrade Express | Boiler servicing for just £99 https://express.checkatrade.com › boiler › servicing

    Boiler servicing for just £99. Pick a time and we'll match you with a Gas Safe...

  2. 2
    Top 10 Boiler Replacement 2026 https://go.comparecompanies.co.uk › boiler_quotes

    Compare Prices in Your Area — Don't overpay for a new boiler. Compare...

  3. 3
    Book boiler service today - No Call-out Charges https://www.pimlicoplumbers.com

    Open 24/7, 365 Days A Year With The Aim To Deliver A 1 Hour Response Time When Possible. From installation to repair, call now to book your boiler service. Clear & Upfront Pricing. 24/7 Service.

  4. 4
    Waste & Recycle Bins - Black | Viking Direct UK https://www.viking-direct.co.uk

    Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 35 Years of Experience.

  5. 5
    Small Business Waste Removal - Don't Overpay Compare Prices https://wasteremovalp.wastemanaged.co.uk › waste › management

    No-Fuss Business Waste Disposal. Join 30,000+ UK Businesses Using Our Waste Services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Checkatrade.com stands out with its enticing £99 boiler servicing offer, emphasizing convenience and safety. Comparecompanies.co.uk appeals to cost-conscious consumers by urging them to compare boiler replacement prices. Pimlicoplumbers.com highlights its 24/7 availability and transparent pricing, ensuring reliability. Viking-direct.co.uk showcases its extensive experience and product range in waste management. Lastly, Wastemanaged.co.uk targets small businesses with competitive waste removal pricing, boasting a large customer base.

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