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UK Energy, Utilities & Waste - Water Utilities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
uk-water-filters.co.uk 18.5
waterdropfilter.co.uk 4.89
heatandplumb.com 4.87
anglianpumping.com 3.94
grundfos.com 3.65
water2buy.com 3.26
plumbnation.co.uk 3.21
anchorpumps.com 3.08
newatersofteners.co.uk 2.53
plumb2u.com 2.41
others 49.66

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In the PPC landscape, uk-water-filters.co.uk leads with 18.5% click share, while ‘others’ dominate at 49.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date uk-water-filters.co.uk water2buy.com waterdropfilter.co.uk anglianpumping.com eastmidlandswater.com newatersofteners.co.uk plumb2u.com harveywatersofteners.co.uk pumpexpress.co.uk filterflair.co.uk
2025/03/01 20.84% 5.71% 4.51% 2.6% 1.83% 4.17% 3.16% 4.17% 1.69% 4.14%
2025/03/02 15.33% 3% 6.67% 3.15% 1.3% 2.8% 0.38% 9.53% 2.11% 2.42%
2025/03/03 22.04% 1.6% 4.1% 3.87% 1.53% 2.59% 1.21% 3.74% 5.99% 3.03%
2025/03/04 22.13% 4.26% 3.99% 3% 3.8% 3.46% 0.59% 5.63% 2.78% 2.51%
2025/03/05 27.12% 4.56% 3.76% 1.88% 3.55% 6.69% 0.44% 5.61% 2.16% 5.57%
2025/03/06 28.27% 5.53% 4.35% 2.84% 2.14% 3.5% 0.73% 1.72% 2.29% 3.37%
2025/03/07 23.62% 5.68% 2.58% 2.15% 4.99% 5.6% 1.75% 7.73% 3.56% 1.46%
2025/03/08 27.94% 7.9% 3.6% 1.87% 1.16% 5.71% 3.05% 3.34% 5.39% 2.66%
2025/03/09 17.82% 7.18% 4.34% 3.05% 0.96% 2.38% 0.43% 4.6% 4.35% 1.47%
2025/03/10 20.25% 6.75% 2.97% 2.83% 5.38% 3.97% 1.03% 4.35% 2.65% 1.78%
2025/03/11 30.36% 5.13% 5.25% 1.12% 3.89% 7.05% 2.2% 1.62% 5.24% 3.44%
2025/03/12 19.04% 4.18% 3.23% 3.17% 4.41% 4.1% 2.76% 6.8% 3.55% 2.2%
2025/03/13 23.66% 6.85% 3.24% 2.76% 3.62% 5.5% 4.4% 2.1% 2.6% 1.97%
2025/03/14 15.14% 4.03% 3.5% 3.24% 2.97% 4.89% 3.71% 5.49% 1.13% 1.36%
2025/03/15 16.05% 7.47% 3.59% 2.22% 2.67% 7.22% 9.29% 3.29% 3.34% 1.09%
2025/03/16 22.5% 5.97% 3.85% 2.27% 1.73% 5.85% 6.44% 1.84% 2.62% 2.92%
2025/03/17 21.59% 7.48% 4.67% 3.9% 1.52% 5.15% 8.77% 3.4% 1.22% 1.43%
2025/03/18 14.45% 5.51% 3.99% 3.79% 2.88% 4.26% 4.98% 7.65% 2.27% 0.97%
2025/03/19 22.1% 5.32% 2.74% 4.59% 3.47% 6.27% 7.97% 1.71% 1.34% 2.12%
2025/03/20 19.33% 8.26% 3.03% 4.84% 4.26% 6.36% 4.08% 5.77% 2.44% 1.85%
2025/03/21 19.66% 6.6% 2.84% 4.29% 4.91% 2.29% 2.37% 2.96% 3.14% 2.57%
2025/03/22 21.51% 9.44% 4.99% 2.64% 4.52% 3.3% 3.68% 2.49% 3.9% 1.56%
2025/03/23 21.81% 10.7% 6.36% 1.52% 2.94% 3.75% 2.76% 4.98% 4.81% 1.64%
2025/03/24 26.82% 6.94% 5.51% 2.9% 2.38% 6.82% 4.42% 2.74% 2.94% 2.23%
2025/03/25 17.54% 7.54% 3.98% 2.74% 2.01% 3.16% 3.94% 2.94% 1.96% 1.84%
2025/03/26 22.21% 6.94% 3.86% 2.61% 1.46% 3.59% 7.42% 2.17% 0.75% 2.09%
2025/03/27 21.72% 8.53% 3.51% 4.29% 1.45% 5.62% 4.27% 4.49% 2.83% 1.9%
2025/03/28 24.29% 9.12% 3.34% 2.82% 2.32% 3.52% 2.69% 4.59% 1.77% 1.85%
2025/03/29 32.32% 8.92% 4.27% 0.76% 1.99% 5.18% 2.96% 1.2% 7.24% 1.12%
2025/03/30 30.72% 5.96% 4.08% 0.71% 1.7% 6.33% 1.06% 1.59% 4.27% 1.88%
2025/03/31 29.05% 7.73% 4.83% 4.66% 3.56% 3.29% 2.83% 2.56% 2.41% 1.49%

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In March 2025, uk-water-filters.co.uk led PPC spend, peaking at 32.32% on March 29. water2buy.com and waterdropfilter.co.uk followed, with notable fluctuations. The month concluded with uk-water-filters.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 214
2025/03/02 211
2025/03/03 238
2025/03/04 225
2025/03/05 248
2025/03/06 261
2025/03/07 254
2025/03/08 246
2025/03/09 238
2025/03/10 263
2025/03/11 236
2025/03/12 235
2025/03/13 241
2025/03/14 245
2025/03/15 223
2025/03/16 206
2025/03/17 222
2025/03/18 227
2025/03/19 225
2025/03/20 211
2025/03/21 220
2025/03/22 223
2025/03/23 217
2025/03/24 227
2025/03/25 238
2025/03/26 240
2025/03/27 238
2025/03/28 224
2025/03/29 225
2025/03/30 215
2025/03/31 231

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 263 on March 10. The month concluded with 231 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
wateraid.org 2.12%
grundfos.com 1.48%
plumbnation.co.uk 0.96%
plumb2u.com 0.81%
cylinders2go.co.uk 0.66%
filterflair.co.uk -0.49%
harveywatersofteners.co.uk -0.5%
phoenixwaterfilters.co.uk -0.86%
heatandplumb.com -0.9%
anchorpumps.com -2.01%

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Wateraid.org surged with a 2.12% click share increase, while anchorpumps.com dropped by 2.01%. Grundfos.com also rose by 1.48%.

Campaign Efficiency

UK Energy, Utilities & Waste - Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date uk-water-filters.co.uk anglianpumping.com heatandplumb.com waterdropfilter.co.uk anchorpumps.com plumb2u.com pumpexpress.co.uk plumbnation.co.uk newatersofteners.co.uk plumbingsuperstore.co.uk
2025/03/01 13.12% 5.65% 6.5% 3.78% 3.44% 2.35% 1.25% 2.61% 2.36% 1.86%
2025/03/02 11.78% 8.22% 1.7% 5.46% 2.33% 0.32% 2.21% 0.73% 1.79% 0.67%
2025/03/03 14.75% 7.94% 4.65% 3.52% 4.92% 1.41% 6.1% 1.54% 1.26% 0.69%
2025/03/04 15.55% 6.89% 8.45% 4.5% 4.72% 0.65% 2.14% 2.73% 1.97% 2.19%
2025/03/05 21.38% 3.92% 4.86% 4.47% 3.26% 0.43% 1.34% 1.78% 4.52% 2.37%
2025/03/06 21.09% 4.19% 5.54% 4.74% 2.69% 0.58% 1.95% 2.27% 2.29% 1.36%
2025/03/07 17.55% 4.4% 4.59% 2.87% 3.3% 1.26% 3.08% 1.86% 3.25% 1.16%
2025/03/08 20.79% 4.07% 3.91% 3.94% 5.16% 2.26% 4.49% 1.08% 3.46% 1.84%
2025/03/09 10.78% 6.41% 6.54% 3.61% 7.02% 0.44% 3.18% 1.22% 1.03% 1.14%
2025/03/10 13.55% 6% 6.74% 3.07% 7.86% 1.17% 2.66% 1.3% 2.19% 2.8%
2025/03/11 22.56% 2.59% 6.81% 5.88% 5.68% 2.64% 4.34% 1.39% 4.24% 3.59%
2025/03/12 11.8% 6.95% 10.5% 3.39% 8.66% 1.65% 2.27% 2.48% 1.92% 6.08%
2025/03/13 17.02% 6.38% 7.79% 3.51% 6.09% 2.97% 2.43% 2.05% 2.97% 2.19%
2025/03/14 9.7% 5.97% 10.07% 3.3% 6.5% 2.87% 0.79% 3.77% 2.24% 4.89%
2025/03/15 9.77% 4.95% 6.17% 3.1% 5.96% 6.14% 2.39% 3.28% 3.6% 5.06%
2025/03/16 12.83% 5.78% 5.83% 3.22% 5.59% 5.5% 2.17% 3.35% 2.74% 2.13%
2025/03/17 14.4% 7.26% 6.32% 4.21% 5.23% 5.68% 1.27% 2.91% 2.81% 3.13%
2025/03/18 9.31% 7.61% 8.74% 3.66% 5.79% 3.35% 1.95% 3.69% 2.08% 6.75%
2025/03/19 15.05% 7.28% 5.43% 3.55% 3.16% 5.11% 1.22% 3.61% 3.47% 5.35%
2025/03/20 13.26% 10.5% 6.9% 3.34% 3.53% 3.65% 1.86% 5.19% 3.91% 1.46%
2025/03/21 13.75% 8.78% 7.45% 2.91% 3.29% 1.77% 2.15% 3.22% 1.16% 2.2%
2025/03/22 14.56% 6.42% 4.65% 4.5% 3.17% 3.9% 2.7% 5.26% 1.74% 1.82%
2025/03/23 14.98% 4.16% 3.69% 6.27% 2.15% 2.75% 3.73% 3.44% 2.1% 2.33%
2025/03/24 18.61% 6.75% 5.66% 5% 3.13% 2.78% 2.37% 3.31% 4.09% 2.76%
2025/03/25 12.17% 6.4% 5.25% 3.78% 3.18% 3.19% 1.21% 2.29% 1.64% 5.05%
2025/03/26 15.23% 4.58% 4.59% 3.53% 2.75% 5.89% 0.93% 3.01% 1.99% 5.5%
2025/03/27 16.41% 8.03% 4.99% 3.55% 2.52% 4.1% 2.51% 2.83% 3.45% 1.48%
2025/03/28 16.24% 5.84% 6.31% 3.75% 3.4% 2.27% 1.09% 2.72% 1.96% 5.43%
2025/03/29 22.14% 1.62% 5.97% 4.46% 2.1% 2.67% 5.47% 2.17% 2.92% 3.98%
2025/03/30 18.94% 1.41% 3.86% 4.34% 1.95% 0.99% 3.24% 1.89% 3.14% 5.81%
2025/03/31 18.88% 9.77% 5.73% 4.46% 4.11% 2.29% 1.94% 1.61% 1.6% 1.07%

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In March 2025, uk-water-filters.co.uk led with fluctuating impressions, peaking at 22.56%. Anglianpumping.com saw a late surge, ending at 9.77%. Heatandplumb.com maintained steady growth, while waterdropfilter.co.uk and anchorpumps.com showed moderate stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Domestic Water Softeners https://www.fountainsofteners.co.uk › water › softeners

    UK's No1 Independent Retailer — UK's No.1 for Premium Water...

  2. 2
    Home Water Pump | The Right Water Pump https://product-selection.grundfos.com › water › pump

    Choose Right Domestic Water Pump For Your Customers. Download Our Pump Guide Now

  3. 3
    Get £100 Off A Water Softener - The UK's No. 1 Water Softener https://www.harveywatersofteners.co.uk

    Harvey Water Softeners is now Culligan Harvey. New name, but still the UK's No.1 softener

  4. 4
    One Utility Bill https://www.oneutilitybill.co

    Sort your utility bills — Easy Bill Splitting + Unlimited Energy + One Payment = Less Stress + No Housemate Drama. Sort Your...

  5. 5
    Whole of House Water Filter Plus Saltfree Scale Reduction https://www.uk-water-filters.co.uk

    Wide Range Of High Quality Water Filters Such As Whole House & Fridge Style Filters

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In the competitive world of water utilities, top advertisers like Fountain Softeners and Harvey Water Softeners emphasize their UK leadership and premium offerings. Grundfos highlights the importance of choosing the right water pump, while One Utility Bill simplifies utility management. UK Water Filters offers comprehensive filtration solutions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.