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UK Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
wateraid.org 19.69
uk-water-filters.co.uk 12.26
waterdropfilter.co.uk 6.7
plumbnation.co.uk 3.46
grundfos.com 3.43
anglianpumping.com 3.38
heatandplumb.com 3.36
plumbingsuperstore.co.uk 3.11
directwatertanks.co.uk 2.97
britishgas.co.uk 2.78
others 38.86

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘wateraid.org’ leads with a 19.69% click share, followed by ‘uk-water-filters.co.uk’ at 12.26%. ‘Others’ collectively dominate with 38.86%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date wateraid.org uk-water-filters.co.uk waterdropfilter.co.uk harveywatersofteners.co.uk britishgas.co.uk anglianpumping.com grundfos.com aquatru.co.uk directwatertanks.co.uk plumbingsuperstore.co.uk
2025/05/01 22.17% 13.71% 3.01% 1.63% 2.88% 6.99% 1.89% 0.27% 0% 4.61%
2025/05/02 27.78% 12.83% 2.6% 1.93% 2.95% 5.69% 1.99% 0.18% 0% 4.4%
2025/05/03 24.32% 22.27% 4.15% 1.65% 3.03% 1.22% 1.5% 0.63% 0% 3.29%
2025/05/04 26.89% 20.99% 5.75% 2.15% 2.44% 1.87% 2.01% 1% 0% 1.1%
2025/05/05 27.36% 12.32% 3.89% 2.33% 2.93% 2.99% 2.86% 0.32% 0% 2.5%
2025/05/06 27.95% 18.82% 4.74% 2.19% 2.94% 2.83% 2.92% 0.73% 0% 3.15%
2025/05/07 22.89% 18.35% 6.04% 1.73% 2.25% 2.44% 1.36% 3.01% 1.44% 1.87%
2025/05/08 22.24% 16.19% 6.86% 2.21% 2.34% 3.65% 2.23% 3.1% 1.24% 2.45%
2025/05/09 17.18% 17.21% 9.38% 1.6% 3.08% 4.41% 1.49% 2.77% 1.49% 2.61%
2025/05/10 22.44% 18.88% 8.3% 1.38% 2.83% 1.43% 0.96% 3.51% 1.81% 1.81%
2025/05/11 22.9% 18.77% 8.95% 1.7% 2.07% 1.62% 1.71% 2.47% 2.14% 1.27%
2025/05/12 22.54% 16.11% 8.92% 1.69% 2.66% 3% 1.2% 1.94% 1.6% 1.78%
2025/05/13 19.77% 15.02% 8.94% 1.9% 3.04% 3.25% 1.47% 1.9% 0.81% 2.24%
2025/05/14 22.71% 16.97% 8.14% 1.58% 2.11% 3.02% 1.05% 1.72% 2.61% 2.98%
2025/05/15 22.2% 13.77% 7.99% 2.35% 2.65% 2.8% 1.25% 2.05% 0.69% 3.34%
2025/05/16 24.23% 9.54% 6.24% 3.64% 3.03% 2.71% 0.98% 1.87% 2.68% 2.9%
2025/05/17 31.11% 13.77% 4.79% 2.95% 3% 1.66% 1.04% 1.43% 2.12% 1.69%
2025/05/18 31.16% 14.25% 3.73% 3.4% 2.65% 1.07% 1.43% 2.11% 1.83% 1.29%
2025/05/19 33.21% 8.33% 2.8% 3.15% 2.39% 3.14% 0.88% 1.67% 2.91% 1.7%
2025/05/20 28.36% 10.45% 3.07% 3.81% 2.94% 3.12% 1.26% 1.61% 3.68% 1.96%
2025/05/21 32.43% 11.2% 3.03% 3.33% 1.6% 4.22% 1.65% 1.35% 3.29% 1.3%
2025/05/22 28.85% 11.49% 5.96% 2.61% 1.94% 2.73% 1.92% 1.76% 2.81% 1.33%
2025/05/23 31.89% 9.66% 6.74% 3.52% 1.68% 4.41% 1.54% 2.3% 2.22% 1.65%
2025/05/24 35.91% 9.1% 3.41% 4.27% 1.81% 1.01% 2% 1.01% 3.61% 1.6%
2025/05/25 32.55% 12.37% 6.66% 2.78% 1.28% 2.09% 1.83% 2.12% 1.1% 1.41%
2025/05/26 26.53% 10.89% 9.01% 3.9% 1.77% 2.5% 2.89% 2.72% 1.79% 0.35%
2025/05/27 34.23% 9.76% 9.18% 2.94% 2.33% 2.47% 1.05% 3.19% 2.84% 1.84%
2025/05/28 28.43% 10.77% 8.46% 3.92% 1.92% 2.59% 2.3% 2.42% 3.95% 1.05%
2025/05/29 26.51% 12.86% 9.72% 2.44% 2.78% 2.22% 2.49% 3.58% 1.91% 0.95%
2025/05/30 32.36% 9.47% 8.98% 2.97% 0.87% 2.27% 2.15% 2.15% 2.08% 0.94%
2025/05/31 33.28% 11.49% 8.23% 3.96% 2.23% 2.11% 1.89% 1.74% 1.59% 1.58%

Copyright © Adthena. All rights reserved.

Wateraid.org led May with a strong start, peaking mid-month at 35.91%. Uk-water-filters.co.uk fluctuated, ending at 11.49%. Waterdropfilter.co.uk saw a steady rise, closing at 8.23%.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 184
2025/05/02 195
2025/05/03 205
2025/05/04 190
2025/05/05 204
2025/05/06 193
2025/05/07 216
2025/05/08 204
2025/05/09 202
2025/05/10 189
2025/05/11 191
2025/05/12 202
2025/05/13 206
2025/05/14 206
2025/05/15 218
2025/05/16 215
2025/05/17 184
2025/05/18 191
2025/05/19 200
2025/05/20 213
2025/05/21 208
2025/05/22 195
2025/05/23 202
2025/05/24 190
2025/05/25 186
2025/05/26 189
2025/05/27 184
2025/05/28 197
2025/05/29 187
2025/05/30 185
2025/05/31 177

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP fluctuated, peaking at 218 on May 15. The month concluded with a decline to 177.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
wateraid.org 5.67%
plumbnation.co.uk 2.01%
directwatertanks.co.uk 1.94%
harveywatersofteners.co.uk 0.63%
itppackaging.com 0.59%
reverseosmosisworld.co.uk -0.74%
waterdropfilter.co.uk -0.97%
finerfilters.co.uk -1.04%
plumbingsuperstore.co.uk -1.51%
uk-water-filters.co.uk -1.93%

Copyright © Adthena. All rights reserved.

Wateraid.org surged with a 5.67% click share increase, while uk-water-filters.co.uk dropped by 1.93%. Plumbnation.co.uk and directwatertanks.co.uk also saw positive gains.

Campaign Efficiency

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date uk-water-filters.co.uk waterdropfilter.co.uk wateraid.org plumbnation.co.uk anglianpumping.com plumbingsuperstore.co.uk snh.co.uk anchorpumps.com heatandplumb.com cylinders2go.co.uk
2025/05/01 6.47% 2.41% 4.64% 4.47% 15.27% 9.07% 1.86% 5.12% 8.05% 0.67%
2025/05/02 6.66% 2.61% 4.88% 2.96% 11.43% 10.72% 3.44% 5.32% 8.25% 3.73%
2025/05/03 12.48% 3.68% 3.95% 3.97% 2.61% 8.65% 3.57% 2.92% 7.91% 5.16%
2025/05/04 13.39% 5.33% 4.65% 2.15% 4.54% 2.7% 6.03% 2.42% 6.55% 7.41%
2025/05/05 6.19% 3.14% 4.52% 2.47% 6.51% 6.35% 5.54% 2.85% 6.31% 6.77%
2025/05/06 11.8% 4.35% 5.34% 0.53% 6.37% 9.53% 2.49% 4.36% 2.99% 4.14%
2025/05/07 12.84% 6.83% 3.44% 1.12% 6.21% 4.33% 1.96% 5.27% 4.2% 1.85%
2025/05/08 11.81% 7.73% 3.17% 3.04% 7.78% 5.27% 1.91% 3.04% 5.63% 2.47%
2025/05/09 10.72% 9.15% 2.41% 2.39% 9.51% 5.47% 2.28% 3.13% 4.13% 2.22%
2025/05/10 14.41% 9.61% 3.67% 1.08% 3.72% 4.17% 2.05% 2.74% 2.46% 0.48%
2025/05/11 13.79% 9.88% 3.46% 2.05% 3.67% 2.64% 3.63% 3.45% 4.11% 4.66%
2025/05/12 10.43% 10.09% 3.38% 2.54% 6.33% 4.19% 2.51% 3.83% 4.06% 1.51%
2025/05/13 10.39% 9.68% 2.78% 3.12% 6.38% 5% 2.56% 5% 4.35% 2.12%
2025/05/14 12.17% 9.67% 3.31% 1.63% 6.26% 7.32% 2.14% 3.15% 4.75% 2.22%
2025/05/15 10% 8.54% 2.91% 3.78% 5.6% 6.96% 1.74% 3.27% 5.85% 2.07%
2025/05/16 8.36% 7.92% 3.52% 1.31% 4.85% 6.93% 1.5% 1.27% 3.94% 2.18%
2025/05/17 11.04% 7.23% 5.1% 1.89% 3.51% 3.87% 5.17% 0.91% 5.56% 3.14%
2025/05/18 14.09% 5.28% 5.01% 0.8% 2.1% 3.23% 3.71% 1.38% 2.55% 4.47%
2025/05/19 7.47% 3.89% 4.86% 3.24% 6.63% 4.23% 2.72% 3.05% 3.34% 3.85%
2025/05/20 8.76% 3.57% 4.33% 3.85% 6.69% 4.54% 4.84% 3.93% 5.39% 3.96%
2025/05/21 9.79% 3.85% 5.22% 2.4% 8.9% 2.66% 4.44% 2.82% 3.83% 6.49%
2025/05/22 9.19% 6.99% 4.45% 4.62% 5.71% 3.12% 7.26% 2.22% 5.46% 2.77%
2025/05/23 7.66% 8.46% 5.45% 3.58% 10.89% 3.62% 1.11% 2.46% 3.12% 0.81%
2025/05/24 8.29% 4.58% 6.25% 3.94% 1.7% 4.53% 4% 1.09% 4.35% 1.99%
2025/05/25 11.01% 8.97% 5.69% 4.24% 5.14% 3.76% 2.69% 3.39% 3.34% 1.77%
2025/05/26 10.44% 10.25% 4.19% 2.88% 5.79% 0.69% 2.06% 1.86% 2.74% 1.92%
2025/05/27 8.8% 11.34% 5.34% 4.35% 5.26% 4.55% 2.14% 4.49% 3.36% 1.72%
2025/05/28 9.47% 10% 4.83% 3.44% 5.92% 2.24% 2.01% 3.92% 3.27% 1.27%
2025/05/29 12.08% 10.68% 4.03% 7.24% 4.71% 1.87% 2.63% 2.89% 4.27% 1.33%
2025/05/30 9.79% 11.03% 4.9% 8.16% 4.81% 2.11% 2.93% 1.3% 5.98% 2.24%
2025/05/31 11.04% 9.95% 5.61% 4.86% 4.75% 4.11% 3.04% 3.03% 2.26% 1.03%

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In May 2025, uk-water-filters.co.uk led with fluctuating impressions, peaking mid-month. Waterdropfilter.co.uk steadily rose, while wateraid.org maintained moderate stability. Anglianpumping.com saw early highs, then declined. The month concluded with uk-water-filters.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Plumbing & Drains Cover Sale https://www.britishgas.co.uk › plumbing-drains › cover

    British Gas Drains Cover Sale — From £1.99 p/m | Our Plumbing & Drains cover includes unlimited callouts, parts & labour. British...

  2. 2
    Donate a Water Well https://www.muslimhands.org.uk

    Build A Well With Muslim Hands — Every Drop Of Clean Drinking Water Can Save Lives. Give Water, the Gift Of Life Today. Clean water is...

  3. 3
    Compare Business Water Rates https://www.switchwhiz.co.uk › business-water › compare-prices

    Top 10 Business Water Deals — Compare Business Water Tariffs. See Top 10 Business Water Deals. Switch & Save £450 Today!

  4. 4
    Whole of House Water Filter Plus Saltfree Scale Reduction https://www.uk-water-filters.co.uk

    Wide Range Of High Quality Water Filters Such As Whole House & Fridge Style Filters

  5. 5
    WaterAid UK - Official Site https://www.wateraid.org › donate

    Make A Donation Now — Donate To Help Bring Clean Water, Decent Toilets And Good Hygiene To Everyone, Everywhere.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, British Gas entices with affordable plumbing cover, while Muslim Hands and WaterAid appeal to altruism, offering life-saving water solutions. SwitchWhiz and UK Water Filters focus on cost savings and quality, highlighting diverse consumer priorities.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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