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UK Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
wateraid.org 12.06
uk-water-filters.co.uk 10.06
anglianpumping.com 7.57
heatandplumb.com 6.46
grundfos.com 4.98
anchorpumps.com 4.44
waterdropfilter.co.uk 3.89
plumbingsuperstore.co.uk 3.84
plumbnation.co.uk 3.1
britishgas.co.uk 2.41
others 41.19

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘others’ dominate with 41.19% click share. ‘Wateraid.org’ leads individual advertisers at 12.06%, followed by ‘uk-water-filters.co.uk’ at 10.06%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date uk-water-filters.co.uk wateraid.org anglianpumping.com waterdropfilter.co.uk plumbingsuperstore.co.uk heatandplumb.com britishgas.co.uk anchorpumps.com grundfos.com reverseosmosisworld.co.uk
2025/04/01 11.69% 15.4% 7.86% 2.8% 3.8% 3.48% 2.48% 2.7% 2.46% 0.68%
2025/04/02 17.3% 12.87% 10.55% 4.33% 0.08% 3.01% 0.8% 4.75% 2.35% 2.35%
2025/04/03 15.15% 18.22% 7.03% 4.64% 0.07% 2.08% 1.35% 2.83% 1.25% 4.42%
2025/04/04 10.27% 18.49% 11.97% 3.81% 0.08% 2.54% 2.08% 3.33% 3.75% 2.72%
2025/04/05 21.85% 0% 1.61% 6.95% 1.32% 3.5% 4.35% 3.2% 1.93% 2.86%
2025/04/06 16.19% 0% 5.85% 3.95% 1.38% 2.06% 4.48% 3.03% 2.62% 2.76%
2025/04/07 14.16% 0% 9.11% 2.97% 5.3% 3.07% 5.6% 4.73% 0.44% 2.53%
2025/04/08 11.31% 17.36% 12.7% 1.64% 3.68% 3.84% 2.83% 2.88% 2.39% 1.34%
2025/04/09 13.24% 13.74% 11.46% 3.42% 3.6% 3.51% 3.88% 3.73% 2.08% 0.98%
2025/04/10 19.48% 12.77% 9.54% 4.69% 1.8% 2.74% 2.11% 1.98% 1.55% 1.57%
2025/04/11 16.01% 15.95% 7.82% 3.96% 3.75% 3.06% 1.96% 1.89% 1.63% 2.24%
2025/04/12 23.11% 0% 7.87% 5.59% 2.49% 3.5% 3.1% 2.58% 1.87% 1.63%
2025/04/13 20.44% 0% 8.33% 2.93% 4.29% 2.85% 2.27% 3.32% 2.67% 2.61%
2025/04/14 18.69% 0% 9.78% 2.83% 2.95% 2.98% 3.37% 4.78% 1.08% 4.21%
2025/04/15 12.96% 13.97% 7.97% 2.14% 2.64% 2.74% 2.02% 3.07% 1.57% 1.51%
2025/04/16 16.78% 15.29% 6.08% 5.28% 1.79% 2.28% 3.09% 2.21% 2.61% 1.97%
2025/04/17 10.19% 13.77% 8.7% 3.09% 6.06% 3.58% 3.99% 3.59% 2.97% 0.74%
2025/04/18 14.45% 17.36% 7.52% 3.56% 3.02% 1.62% 2.76% 3.51% 2.6% 1.5%
2025/04/19 16.97% 0.12% 3.41% 4.84% 4.29% 2.72% 3.1% 2.54% 1.96% 3.19%
2025/04/20 13.97% 0.13% 3.13% 6.45% 4.35% 2.84% 1.17% 5.01% 4.25% 2.15%
2025/04/21 14.82% 0.11% 7.41% 6.23% 4.74% 1.77% 1.01% 4.35% 2.37% 3.12%
2025/04/22 15.14% 17.26% 4.86% 5.93% 0.63% 1.93% 2.27% 4.25% 2.2% 3.47%
2025/04/23 20.33% 14.29% 3.42% 6.4% 4.38% 1.6% 1.74% 3.08% 2.38% 3.36%
2025/04/24 20.31% 13.49% 5.17% 5.88% 3.86% 1.69% 2.39% 2.22% 1.22% 1.67%
2025/04/25 18.73% 15.55% 6.41% 4.88% 3.93% 2.98% 2.32% 2.59% 0.74% 0.66%
2025/04/26 20.83% 15.56% 1.23% 6.48% 3.1% 1.49% 2.27% 2.07% 1.06% 0.93%
2025/04/27 19.03% 13.92% 1.4% 6.3% 2.53% 2.21% 2.96% 2.17% 2.88% 0.89%
2025/04/28 14.42% 16.38% 4.2% 4.32% 3.33% 2.17% 1.64% 2.7% 2.08% 1.34%
2025/04/29 20.77% 17.98% 5.49% 3.46% 4.6% 2.38% 3.28% 2.85% 1.99% 0.66%
2025/04/30 20.24% 13.68% 6.92% 4.13% 3.79% 3.06% 2.66% 2.2% 0.88% 0.6%

Copyright © Adthena. All rights reserved.

In April 2025, uk-water-filters.co.uk led PPC spend, peaking mid-month. Wateraid.org fluctuated, with a notable dip mid-month. Anglianpumping.com and waterdropfilter.co.uk showed steady, moderate activity. The month concluded with uk-water-filters.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 194
2025/04/02 187
2025/04/03 201
2025/04/04 192
2025/04/05 186
2025/04/06 196
2025/04/07 194
2025/04/08 198
2025/04/09 190
2025/04/10 192
2025/04/11 198
2025/04/12 176
2025/04/13 185
2025/04/14 197
2025/04/15 194
2025/04/16 197
2025/04/17 195
2025/04/18 187
2025/04/19 196
2025/04/20 191
2025/04/21 200
2025/04/22 206
2025/04/23 206
2025/04/24 195
2025/04/25 184
2025/04/26 190
2025/04/27 187
2025/04/28 200
2025/04/29 177
2025/04/30 196

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 206 on April 22-23, before settling at 196.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
wateraid.org 2.93%
plumbingsuperstore.co.uk 1.62%
snh.co.uk 1.31%
cylinders2go.co.uk 1.05%
waterdropfilter.co.uk 0.69%
bosta.com -0.46%
reverseosmosisworld.co.uk -0.54%
culligan.co.uk -0.81%
heatandplumb.com -1.76%
anglianpumping.com -4.2%

Copyright © Adthena. All rights reserved.

Wateraid.org surged with a 2.93% click share increase, while anglianpumping.com faced a significant drop of 4.2%.

Campaign Efficiency

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date anglianpumping.com heatandplumb.com uk-water-filters.co.uk plumbingsuperstore.co.uk plumbnation.co.uk anchorpumps.com waterdropfilter.co.uk snh.co.uk completepumpsupplies.co.uk cylinders2go.co.uk
2025/04/01 13.4% 9.03% 5.4% 6.52% 0.86% 5.36% 2.63% 2.26% 6.3% 2.93%
2025/04/02 20.67% 8.17% 8.26% 0.11% 1.3% 9.5% 3.97% 1.89% 4.29% 1.72%
2025/04/03 16.69% 8.09% 8.87% 0.1% 3.08% 5.76% 5.28% 1.17% 1.6% 1.27%
2025/04/04 22.88% 8.3% 4.98% 0.11% 2.57% 6.96% 3.57% 2.7% 8.42% 1.76%
2025/04/05 2.78% 10.54% 11.78% 1.82% 2.27% 6.77% 6.48% 2.1% 0.01% 2.85%
2025/04/06 11.47% 6.69% 7.73% 1.85% 1.89% 6.29% 3.31% 1.76% 0.01% 2.12%
2025/04/07 16.03% 9.16% 5.68% 8.3% 2.1% 8.71% 2.38% 1.97% 2.35% 2.04%
2025/04/08 22.75% 10.87% 5.42% 6.71% 2.25% 6.62% 1.7% 1.66% 2.8% 2.25%
2025/04/09 17.84% 10.43% 6.43% 6.64% 1.07% 7.09% 2.92% 1.31% 0.26% 1.29%
2025/04/10 18.38% 9.59% 11.44% 2.91% 2.58% 4.16% 4.23% 1.75% 3.45% 1.45%
2025/04/11 14.89% 9.47% 8.12% 7.3% 1.76% 3.49% 3.71% 3.05% 3.89% 1.13%
2025/04/12 10.75% 10.22% 10.56% 3.46% 3.67% 5.03% 4.49% 4.33% 0.64% 2.01%
2025/04/13 13.03% 7.27% 8.68% 6.3% 2.49% 6.56% 2.48% 2.72% 0.1% 1.82%
2025/04/14 15.81% 8.68% 7.72% 3.93% 2.94% 9.86% 2.56% 1.89% 2.79% 2.14%
2025/04/15 13.26% 7.73% 6.34% 5.92% 1.44% 6.15% 2.1% 2.26% 2.54% 1.19%
2025/04/16 10.49% 8.51% 9.95% 2.91% 3.53% 4.17% 5.13% 1.98% 3.25% 2.42%
2025/04/17 12.84% 9.38% 6.23% 8.57% 2.5% 5.36% 3% 2.82% 5% 2.89%
2025/04/18 14.06% 5.34% 8.22% 4.67% 3.52% 6.99% 3.01% 2.75% 6.46% 2.46%
2025/04/19 7.48% 7.23% 6.12% 6.63% 4.4% 4.98% 3.56% 5.11% 0.3% 4.99%
2025/04/20 4.31% 6.77% 5.12% 6.19% 3.9% 8.72% 4.49% 5.08% 0.7% 3.42%
2025/04/21 11.1% 5.1% 5.52% 7.01% 2.21% 6.74% 4.25% 5.14% 4.36% 3.93%
2025/04/22 9.27% 6.41% 6.94% 1.7% 2.57% 9.28% 4.91% 4.03% 9.76% 2.6%
2025/04/23 5.48% 5.27% 12.67% 9.54% 1.87% 5.07% 6.4% 2.76% 3.09% 1.34%
2025/04/24 9.26% 5.74% 10.67% 7.67% 1.81% 4.71% 5.06% 3.53% 4.18% 6.65%
2025/04/25 13.53% 8.66% 9.05% 7.5% 2.45% 4.9% 4.12% 2.94% 7.11% 3.95%
2025/04/26 2.62% 5.24% 10.83% 6.39% 2.68% 4.56% 5.63% 4.84% 0.07% 2.85%
2025/04/27 2.22% 7.83% 8.99% 4.41% 2.01% 5.07% 5.12% 7.12% 0.07% 6.4%
2025/04/28 8.2% 7.76% 7.21% 6.76% 2.53% 4.63% 3.65% 3.47% 0.15% 2.44%
2025/04/29 10.37% 8.77% 11.39% 9.84% 1.81% 6.89% 3.44% 3.06% 0.04% 0.18%
2025/04/30 12.47% 10.82% 10.15% 6.96% 5.4% 4.77% 3.47% 3.21% 0.37% 0.12%

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April saw fluctuating PPC impressions for top advertisers. Anglianpumping.com led with peaks early in the month, while heatandplumb.com and uk-water-filters.co.uk showed consistent mid-range performance. The month concluded with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    We'll Repair Your Boiler https://www.britishgas.co.uk › british-gas › boiler-repair

    One-Off Boiler Repair — No Heating Or Hot Water? Book A Repair Before 11am and We’ll Be There The Same Day. Get Your...

  2. 2
    Domestic Water Softeners | UK's No1 Independent Retailer https://www.fountainsofteners.co.uk › water › softeners

    UK's No.1 for Premium Water Softeners - Free salt with all Softeners. Water Softeners...

  3. 3
    Compare Business Water Rates - Top 10 Business Water Deals https://www.switchwhiz.co.uk

    Compare Business Water Tariffs. See Top 10 Business Water Deals. Switch & Save £450 Today!

  4. 4
    Whole of House Water Filter Plus Saltfree Scale Reduction https://www.uk-water-filters.co.uk

    Wide Range Of High Quality Water Filters Such As Whole House & Fridge Style Filters

  5. 5
    WaterAid UK - Official Site https://www.wateraid.org

    WaterAid - Donate Online — Donate To Help Bring Clean Water, Decent Toilets And Good Hygiene To Everyone, Everywhere.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, British Gas stands out with its promise of same-day boiler repairs, addressing urgent needs. Fountain Softeners highlights its position as the UK’s top independent retailer, offering free salt with purchases. SwitchWhiz entices businesses with potential savings of £450 by comparing water rates. UK Water Filters promotes a comprehensive range of high-quality filters, while WaterAid appeals to altruism, encouraging donations for global clean water access. Each ad uniquely targets specific consumer needs, from immediate solutions to long-term benefits and social responsibility.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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