UK Finance Banks - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
lloydsbank.com 12.54
barclays.co.uk 10.82
capitalone.co.uk 8.68
tsb.co.uk 6.85
santander.co.uk 6.19
chase.co.uk 4.62
natwest.com 4.53
revolut.com 4.05
sainsburysbank.co.uk 3.78
business.hsbc.uk 3.12
others 34.82

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In the competitive landscape of Google PPC, Lloyds Bank leads with a 12.54% click share, followed by Barclays at 10.82%. Capital One captures 8.68%, while TSB and Santander hold 6.85% and 6.19%, respectively. Chase, NatWest, and Revolut trail behind, with Sainsbury’s Bank and HSBC rounding out the top ten. Notably, ‘others’ collectively command a significant 34.82% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date lloydsbank.com revolut.com capitalone.co.uk tide.co money.co.uk uswitch.com natwest.com businessbankaccounts.co.uk monzo.com barclays.co.uk
2025/06/01 6.94% 14.18% 11.14% 5.6% 5.64% 4.09% 6.31% 3.76% 1.93% 4.13%
2025/06/02 6.16% 14.15% 11.25% 5.33% 5.66% 4.31% 4.31% 3.42% 1.89% 3.13%
2025/06/03 15.03% 14.78% 13.1% 5.56% 5.93% 4.63% 2.13% 3.99% 1.61% 2.39%
2025/06/04 14.96% 11.43% 9.95% 4.69% 6.17% 4.64% 3.12% 3.61% 1.53% 2.63%
2025/06/05 10.58% 11.18% 7.81% 4.7% 5.92% 5.68% 2.74% 3.54% 2.08% 6.28%
2025/06/06 9.71% 10.37% 9.01% 4.57% 6.11% 4.59% 3.68% 3.11% 2.17% 6.42%
2025/06/07 3.72% 10.45% 12.12% 4.75% 7.1% 5.08% 5.34% 3.27% 2.88% 5.13%
2025/06/08 3.68% 11.02% 13.79% 5.67% 6.73% 4.77% 4.2% 3.1% 4.22% 4.12%
2025/06/09 3.1% 13.1% 15.04% 5.77% 6.9% 4.21% 4.02% 4.18% 3.47% 3.71%
2025/06/10 4.55% 11.78% 12.07% 5.16% 6.82% 4.88% 3.65% 4.41% 2.69% 5.92%
2025/06/11 7.56% 11.33% 10.14% 4.52% 5.15% 3.79% 3.7% 4.24% 2.87% 5.42%
2025/06/12 6.33% 12.68% 12.08% 4.52% 5.35% 3.44% 3.66% 4.47% 3.55% 5.52%
2025/06/13 8.38% 11.44% 11.24% 4.59% 5.04% 3.44% 4.29% 4% 3.25% 5.51%
2025/06/14 7.08% 9.89% 11% 4.66% 4.93% 3.46% 4.23% 3.96% 4.52% 4.21%
2025/06/15 5.1% 12.17% 11.99% 4.94% 4.66% 3.87% 4.66% 3.51% 4.51% 5.49%
2025/06/16 5.52% 13.73% 13.27% 5.41% 4.45% 3.49% 4.02% 3.72% 4.18% 3.96%
2025/06/17 13.89% 12.31% 10.88% 4.48% 3.96% 2.71% 3.86% 3.7% 2.85% 4.51%
2025/06/18 5.18% 13.31% 12.27% 5.26% 4.52% 3.3% 3.43% 3.66% 2.72% 4.01%
2025/06/19 5% 13.11% 14.09% 6.2% 4.85% 3.66% 3.77% 3.35% 3.2% 4.05%
2025/06/20 5.43% 13.88% 13.9% 6.06% 6.2% 3.78% 4.04% 3.63% 4.46% 4.92%
2025/06/21 9.42% 12.85% 13.61% 5.35% 6.26% 4.04% 5.09% 2.91% 4.53% 3.77%
2025/06/22 7.11% 13.24% 14.4% 5.77% 6.21% 3.54% 5.88% 2.77% 6.05% 3.48%
2025/06/23 14.95% 12.67% 12.36% 5.24% 5.36% 3.41% 3.28% 2.71% 3% 5.75%
2025/06/24 8.71% 12.51% 11.8% 5.02% 5.36% 3.87% 2.92% 3.11% 2.81% 6.44%
2025/06/25 7.34% 13.56% 11.67% 5.53% 5.52% 3.44% 2.34% 3.1% 2.93% 4.28%
2025/06/26 7.2% 13.34% 13.33% 6.11% 6.2% 3.83% 2.18% 2.95% 2.79% 3.32%
2025/06/27 7.37% 12.32% 12.8% 5.74% 5.88% 3.95% 2.94% 3.12% 2.98% 2.83%
2025/06/28 6.73% 11.32% 14.16% 6.01% 6.13% 4.57% 3.1% 2.86% 4.29% 2.32%
2025/06/29 10.46% 11.28% 13.59% 6.38% 6.08% 3.74% 3.23% 2.97% 4.88% 1.54%
2025/06/30 17.12% 11.94% 9.25% 6.36% 6.08% 4.12% 3.36% 3.05% 2.44% 0.79%

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In June 2025, Lloyds Bank’s PPC spend fluctuated, peaking at 17.12% on the 30th. Revolut maintained a steady presence, while Capital One saw a mid-month surge. Tide and Money.co.uk showed consistent activity. NatWest and Barclays experienced declines, with Barclays ending at 0.79%.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/06/01 239
2025/06/02 247
2025/06/03 230
2025/06/04 245
2025/06/05 247
2025/06/06 253
2025/06/07 248
2025/06/08 242
2025/06/09 242
2025/06/10 243
2025/06/11 258
2025/06/12 257
2025/06/13 241
2025/06/14 240
2025/06/15 246
2025/06/16 251
2025/06/17 248
2025/06/18 260
2025/06/19 244
2025/06/20 248
2025/06/21 245
2025/06/22 245
2025/06/23 257
2025/06/24 253
2025/06/25 249
2025/06/26 244
2025/06/27 237
2025/06/28 233
2025/06/29 235
2025/06/30 242

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June saw fluctuating advertiser numbers, peaking at 260 on June 18. The month concluded with 242 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
santander.co.uk 8.79%
hl.co.uk 1.53%
lloydsbank.com 0.95%
capitalone.co.uk 0.84%
chase.co.uk 0.7%
moneysupermarket.com -0.61%
coventrybuildingsociety.co.uk -0.68%
nationwide.co.uk -1.33%
tsb.co.uk -2.54%
barclays.co.uk -4.59%

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Santander.co.uk surged with an 8.79% click share increase, while barclays.co.uk dropped by 4.59%.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lloydsbank.com revolut.com chase.co.uk santander.co.uk uswitch.com money.co.uk capitalone.co.uk natwest.com tsb.co.uk barclays.co.uk
2025/06/01 5.82% 9.92% 4.92% 1.97% 4.28% 4.07% 4.72% 8.42% 4.19% 7.31%
2025/06/02 5.62% 10.22% 5.27% 2.79% 5.13% 3.79% 4.47% 4.84% 6.15% 4.59%
2025/06/03 15.29% 10.99% 5.55% 2.31% 5.49% 3.69% 6.33% 2.26% 4.18% 3.51%
2025/06/04 12.69% 7.93% 4.8% 2.57% 5.45% 5.07% 4.07% 3.41% 3.43% 4.25%
2025/06/05 8.08% 6.85% 4.12% 2.74% 8.45% 4.67% 2.85% 2.83% 7.19% 8.72%
2025/06/06 7.82% 6.53% 4.65% 3.74% 5.59% 4.61% 3.41% 3.67% 5.84% 8.77%
2025/06/07 2.76% 7.46% 5.44% 3.71% 5.42% 5.49% 4.62% 5.64% 4.01% 6.82%
2025/06/08 3.22% 8.23% 4.4% 3.53% 5.33% 4.38% 5.66% 4.43% 3.91% 6.64%
2025/06/09 2.19% 8.99% 4.96% 2.07% 4.83% 4.07% 7.52% 5.29% 6.25% 4.05%
2025/06/10 3.38% 7.22% 4.32% 2.41% 5.39% 4.4% 4.91% 4.31% 5.86% 8.47%
2025/06/11 6.01% 7.5% 4.61% 4.22% 4.14% 4.18% 3.95% 4.53% 5.44% 7.55%
2025/06/12 4.58% 8.45% 5.81% 3.84% 4.01% 3.69% 5.01% 3.95% 4.85% 7.84%
2025/06/13 7.33% 7.19% 6.63% 3.12% 3.54% 3.21% 4.57% 3.93% 5.65% 8.45%
2025/06/14 5.21% 6.2% 6.03% 2.87% 3.66% 3.55% 4.2% 4.92% 11.84% 5.97%
2025/06/15 4.37% 7.66% 6.56% 4.27% 3.72% 3.14% 5.02% 4.94% 7.57% 8.59%
2025/06/16 3.76% 9.06% 7.41% 2.76% 3.55% 3.37% 6.28% 4.22% 5.69% 5.97%
2025/06/17 11.44% 8.65% 7.66% 3.43% 2.74% 2.88% 4.27% 4.51% 5.31% 6.11%
2025/06/18 4.12% 8.87% 6.23% 4.3% 3.14% 2.92% 4.86% 4.2% 7.36% 5.7%
2025/06/19 3.81% 9.32% 6.28% 6.04% 3.26% 3.14% 5.84% 3.27% 7.58% 5.7%
2025/06/20 3.67% 9.77% 4.56% 8.13% 4.01% 4.63% 6.28% 4.27% 3.45% 6.48%
2025/06/21 7.64% 8.7% 4.42% 11.49% 3.87% 4.6% 5.61% 5.29% 2.85% 5.89%
2025/06/22 5.44% 9.36% 4.14% 6.6% 3.45% 4.71% 5.83% 7.56% 4.39% 5.86%
2025/06/23 12.85% 8.75% 3.97% 5.26% 4.01% 4.22% 5.32% 3.4% 2.73% 8.14%
2025/06/24 6.92% 9.13% 4.89% 8.65% 3.84% 3.81% 4.87% 2.57% 3.62% 8.22%
2025/06/25 5.66% 8.65% 7.79% 9.41% 3.97% 3.87% 4.34% 2.05% 2.28% 5.61%
2025/06/26 4.92% 8.96% 8.18% 5.9% 4.27% 4.39% 5.67% 1.99% 2.86% 4%
2025/06/27 5.74% 7.78% 7.54% 13.74% 4.56% 3.7% 4.87% 2.41% 1.7% 2.55%
2025/06/28 4.74% 7.51% 8.15% 11.2% 4.42% 4.05% 5.76% 2.93% 1.84% 2.05%
2025/06/29 7.97% 7.87% 7.66% 9.89% 3.6% 3.81% 5.66% 3.28% 2.18% 1.57%
2025/06/30 14.73% 7.6% 7.4% 6.69% 4.53% 4.23% 3.91% 3.38% 2.23% 0.76%

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In June 2025, Lloyds Bank’s impression share fluctuated, peaking at 15.29% on June 3rd, before ending at 14.73%. Revolut maintained a steady presence, while Santander surged mid-month, reaching 13.74% on June 27th. Barclays saw a decline, closing at 0.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Capital One Credit Card https://quickcheck.capitalone.co.uk/

    Apply Online — Choosing The Right Credit Card Can Be Difficult. Visit capitalone.co.uk To Find Out More. Know For Sure If You'll Be Accepted For a Credit Card Before You Apply with QuickCheck.

  2. 2
    5% AER variable for 12 months | Your boosted rate is ready https://www.chase.co.uk

    4.89% gross, exclusive to new customers for your first 31 days. T&Cs apply.

  3. 3
    High interest rates for £10K+ - Flagstone | Savings platform https://www.flagstoneim.com

    Compare, open, and manage hundreds of savings account from 60+ banks. All in one platform. Join...

  4. 4
    Lloyds Bank Account https://www.lloydsbank.com

    Lloyds Bank Current Accounts — Banking at your fingertips with our mobile app. iOS & Android only. Additional T&Cs apply. Access your money when you need it with the tools to help you stay on top of your finances.

  5. 5
    £180 switch offer. T&Cs apply https://www.santander.co.uk

    Get £180 when you switch — Get £180 when you switch to an eligible Santander current account. T&Cs apply. Make moving banks...

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In the competitive world of finance, Capital One entices with certainty through QuickCheck, while Chase offers a tempting 5% AER for newcomers. Flagstone simplifies savings with a vast bank network, and Lloyds Bank emphasizes mobile convenience. Meanwhile, Santander lures switchers with a £180 incentive.

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