UK Finance Banks - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – UK

Google AI Overview visibility for Finance Banks UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9700846746
84.0299153254
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 3%
Navigational 18%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lloydsbank.com 14.88
tsb.co.uk 10.46
chase.co.uk 6.28
nationwide.co.uk 6.17
natwest.com 6.11
barclays.co.uk 6.06
revolut.com 4.39
capitalone.co.uk 4.25
flagstoneim.com 2.75
moneysupermarket.com 2.52
others 36.13
  • lloydsbank.com - 14.88%
  • tsb.co.uk - 10.46%
  • chase.co.uk - 6.28%
  • nationwide.co.uk - 6.17%
  • natwest.com - 6.11%
  • barclays.co.uk - 6.06%
  • revolut.com - 4.39%
  • capitalone.co.uk - 4.25%
  • flagstoneim.com - 2.75%
  • moneysupermarket.com - 2.52%
  • others - 36.13%

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Lloydsbank.com leads with 14.88% click share, followed by TSB at 10.46%. Others dominate with 36.13%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lloydsbank.com revolut.com chase.co.uk natwest.com capitalone.co.uk barclays.co.uk tide.co tsb.co.uk money.co.uk flagstoneim.com
2025/11/01 10.36% 9.24% 4.23% 6.25% 5.13% 5.77% 6.35% 5.79% 4.3% 4.08%
2025/11/02 12.7% 8.93% 4.19% 6.15% 5.12% 4.85% 5.04% 7.86% 4.6% 4.41%
2025/11/03 11.09% 9.62% 4.55% 6.74% 5.56% 3.52% 4.17% 7.02% 4.58% 4.56%
2025/11/04 10.62% 9.74% 5.09% 5.95% 5.58% 3.49% 4.29% 5.68% 5.62% 4.32%
2025/11/05 11.97% 10.87% 4.48% 5.99% 5.27% 2.86% 5.09% 5.06% 4.84% 4.46%
2025/11/06 10.92% 11.13% 4.57% 5.1% 5.29% 3.19% 5.59% 5.26% 5.18% 4.47%
2025/11/07 12.38% 11.44% 4.16% 6.1% 4.98% 4.44% 5.11% 4.89% 4.63% 4.52%
2025/11/08 10.67% 10.84% 4.18% 5.2% 5.13% 4.03% 4.99% 4.85% 5.51% 4.66%
2025/11/09 9.97% 10.75% 4.21% 4.74% 5.39% 4.98% 4.75% 5.21% 5.59% 4.12%
2025/11/10 11.7% 9.46% 4.71% 5.13% 5.31% 4.4% 4.11% 5.32% 5.32% 3.8%
2025/11/11 10.92% 9.24% 4.9% 5.28% 5.82% 4.8% 4.49% 5.15% 5% 3.35%
2025/11/12 10.47% 9.09% 4.91% 5.49% 5.59% 5.57% 3.9% 5.15% 4.73% 3.62%
2025/11/13 13.88% 8.21% 4.59% 4.93% 4.81% 6.49% 3.66% 4.91% 4.82% 3.26%
2025/11/14 9.79% 9.23% 5.11% 4.85% 5.35% 6.58% 3.99% 5.01% 4.48% 3.4%
2025/11/15 8.12% 10.46% 4.83% 6.07% 5.37% 5.93% 4% 5.56% 4.64% 3.04%
2025/11/16 8.86% 9.49% 4.98% 7.68% 5.27% 5.94% 4.22% 5.5% 4.22% 3.15%
2025/11/17 15.46% 9.33% 4.66% 4.73% 4.67% 5.55% 3.7% 4.34% 4.24% 2.92%
2025/11/18 11.41% 10.45% 5.02% 4.11% 4.88% 5.68% 3.37% 4.19% 4.65% 3.62%
2025/11/19 13.32% 10.65% 5.13% 4.71% 4.93% 6.38% 3.37% 5.52% 4.58% 3.39%
2025/11/20 8.44% 11.77% 5.33% 5.03% 5.49% 5.41% 3.89% 4.63% 4.34% 3.67%
2025/11/21 9.78% 11.57% 5.23% 4.92% 5.24% 5.85% 3.72% 4.84% 3.81% 3.73%
2025/11/22 9.37% 11.21% 5.26% 5.24% 5.36% 5.27% 4.45% 4.02% 3.7% 3.8%
2025/11/23 10.55% 10.62% 4.82% 6.04% 5.7% 4.73% 3.73% 4.34% 3.02% 3.64%
2025/11/24 10.34% 11.77% 4.78% 5.49% 5.73% 5.2% 4.02% 4.42% 3.78% 3.19%
2025/11/25 11.72% 10.86% 4.95% 5.32% 5.6% 5.1% 3.96% 4.55% 3.71% 3.43%
2025/11/26 9.58% 11.98% 5.64% 4.49% 6.05% 6.6% 5.23% 3.35% 3.39% 3.2%
2025/11/27 8.98% 11.88% 5.53% 4.29% 6.05% 8.34% 4.96% 3.55% 3.07% 3.14%
2025/11/28 9.14% 12.26% 5.84% 5.18% 5.93% 4.37% 5.13% 3.44% 2.85% 2.83%
2025/11/29 8.79% 11.17% 5.64% 6.21% 5.42% 5.75% 5.47% 3.22% 3.19% 1.93%
2025/11/30 11.57% 10.11% 5.57% 5.32% 5.14% 4.83% 4.65% 4.31% 3.69% 2.59%
  • lloydsbank.com
  • revolut.com
  • chase.co.uk
  • natwest.com
  • capitalone.co.uk
  • barclays.co.uk
  • tide.co
  • tsb.co.uk
  • money.co.uk
  • flagstoneim.com

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Lloydsbank.com saw fluctuating spend, peaking at 15.46% on November 17. Revolut.com maintained a steady rise, ending at 10.11%. Chase.co.uk showed gradual growth, finishing at 5.57%. Natwest.com experienced ups and downs, closing at 5.32%. Capitalone.co.uk remained stable, ending at 5.14%. Barclays.co.uk had a volatile month, closing at 4.83%. Tide.co’s spend varied, finishing at 4.65%. Tsb.co.uk’s spend decreased, ending at 4.31%. Money.co.uk’s spend declined, closing at 3.69%. Flagstoneim.com saw a downward trend, ending at 2.59%.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 261
2025/11/02 257
2025/11/03 266
2025/11/04 256
2025/11/05 256
2025/11/06 261
2025/11/07 256
2025/11/08 254
2025/11/09 244
2025/11/10 253
2025/11/11 259
2025/11/12 262
2025/11/13 261
2025/11/14 259
2025/11/15 255
2025/11/16 257
2025/11/17 253
2025/11/18 257
2025/11/19 260
2025/11/20 255
2025/11/21 257
2025/11/22 260
2025/11/23 245
2025/11/24 249
2025/11/25 262
2025/11/26 253
2025/11/27 250
2025/11/28 254
2025/11/29 253
2025/11/30 253

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November saw fluctuating advertiser numbers, peaking at 266 on November 3rd and dipping to 244 on November 9th. The month concluded with a stable 253 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lloydsbank.com 1.46%
barclays.co.uk 1.4%
chase.co.uk 0.57%
currenciesdirect.com 0.49%
business.hsbc.uk 0.36%
moneysupermarket.com -0.61%
nationwide.co.uk -0.63%
money.co.uk -0.72%
halifax.co.uk -0.86%
tsb.co.uk -1.37%

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Lloydsbank.com and barclays.co.uk surged with click share gains of 1.46 and 1.4, respectively. Meanwhile, tsb.co.uk and halifax.co.uk faced declines of -1.37 and -0.86.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lloydsbank.com chase.co.uk tsb.co.uk revolut.com natwest.com barclays.co.uk flagstoneim.com nationwide.co.uk moneysupermarket.com money.co.uk
2025/11/01 10.14% 6.88% 10.46% 5.97% 5.76% 4.5% 5.44% 2.9% 3.24% 2.95%
2025/11/02 12.52% 6.71% 14.17% 5.45% 6.16% 3.41% 5.72% 2.86% 2.9% 2.8%
2025/11/03 11.62% 7.54% 11.69% 5.47% 6.85% 2.73% 5.96% 2.9% 3.4% 2.75%
2025/11/04 11.5% 8.41% 10.19% 6.2% 4.76% 2.82% 5.85% 3.21% 3.17% 3.44%
2025/11/05 11.87% 7.31% 8.33% 7.3% 5.35% 2.48% 6.1% 3.61% 2.96% 2.81%
2025/11/06 10.66% 7.5% 9.72% 7.98% 4.13% 2.48% 5.84% 2.99% 2.73% 3.42%
2025/11/07 12.61% 6.68% 8.18% 9.06% 4.92% 3.3% 5.85% 3.6% 2.91% 3.01%
2025/11/08 10.32% 7.04% 8.62% 7.97% 4.59% 3.09% 6.18% 4.28% 3.02% 3.92%
2025/11/09 9.6% 7.25% 9.8% 8.19% 4.38% 3.82% 5.52% 3.17% 3.25% 3.63%
2025/11/10 11.35% 8.07% 9.57% 5.93% 4.19% 3.37% 5.32% 3.72% 3.15% 3.5%
2025/11/11 10.84% 8.25% 9.14% 5.92% 4.58% 3.81% 4.27% 3.32% 2.85% 3.17%
2025/11/12 10.21% 8.32% 8.79% 5.81% 4.84% 4.15% 5.06% 3.5% 3.02% 3.01%
2025/11/13 13.79% 7.91% 8.33% 5.42% 3.82% 5.02% 4.48% 3.57% 2.9% 3.01%
2025/11/14 10.06% 8.5% 8.5% 6.72% 4.41% 5.18% 4.64% 3.34% 2.54% 2.6%
2025/11/15 7.57% 7.85% 9.76% 7.73% 6.77% 4.77% 3.82% 3.91% 2.37% 3%
2025/11/16 8.84% 8.2% 9.63% 6.28% 9.84% 5.22% 4.01% 4.38% 2.26% 2.81%
2025/11/17 15.12% 7.95% 7.39% 5.67% 4.48% 4.82% 3.74% 3.54% 2.16% 2.53%
2025/11/18 11.77% 8.27% 7.4% 6.78% 4.01% 4.68% 4.73% 3.74% 2.65% 2.52%
2025/11/19 13.65% 8.15% 10.17% 7% 4.74% 5.49% 4.58% 3% 2.02% 2.49%
2025/11/20 8.92% 8.54% 7.93% 8.57% 5.58% 4.98% 4.84% 3.34% 2.07% 2.42%
2025/11/21 10.64% 8.57% 7.88% 8.05% 5.34% 5.6% 5.13% 4.06% 2.13% 2.06%
2025/11/22 9.57% 8.49% 6.37% 7.3% 6.09% 5.27% 4.83% 3.72% 1.97% 2%
2025/11/23 10.57% 7.59% 6.94% 7.74% 5.35% 4.71% 4.68% 2.48% 1.8% 1.58%
2025/11/24 10.14% 7.9% 7.12% 8.4% 5.29% 4.59% 4.21% 3.3% 2.3% 2.15%
2025/11/25 12.83% 8.17% 7.79% 6.79% 5.16% 5.16% 4.06% 2.67% 2.12% 2.11%
2025/11/26 10.05% 9.59% 5.5% 7.81% 4.61% 7.64% 4.16% 2.89% 1.8% 1.93%
2025/11/27 9.19% 9.5% 5.68% 7.79% 4.24% 9.78% 4.46% 2.38% 1.91% 1.45%
2025/11/28 10.31% 10.05% 5.35% 8.07% 4.47% 4.58% 3.96% 3.81% 2.58% 1.51%
2025/11/29 9.06% 9.49% 5.61% 7.2% 5.49% 5.29% 2.36% 3.09% 2.75% 1.75%
2025/11/30 11.2% 8.9% 7.27% 6.79% 5.16% 4.42% 3.51% 2.64% 2.49% 2.07%
  • lloydsbank.com
  • chase.co.uk
  • tsb.co.uk
  • revolut.com
  • natwest.com
  • barclays.co.uk
  • flagstoneim.com
  • nationwide.co.uk
  • moneysupermarket.com
  • money.co.uk

Copyright © Adthena. All rights reserved.

Lloydsbank.com saw fluctuating impressions, peaking mid-month. Chase.co.uk maintained steady growth, while tsb.co.uk declined. Revolut.com and natwest.com showed mixed trends. Barclays.co.uk and flagstoneim.com had varied performances. Nationwide.co.uk and moneysupermarket.com remained stable. Money.co.uk ended with a slight increase.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks - Last month
  1. 1
    HSBC Business Bank Account - Business Current Account https://business.hsbc.uk

    No monthly account fee and free UK digital banking. Exclusions Apply. T&Cs and fees apply. Proud to support small businesses. 160 years...

  2. 2
    4.5% AER variable for a year - Get our boosted saver rate https://www.chase.co.uk

    4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply.

  3. 3
    Brilliant Everyday Banking https://www.lloydsbank.com › switch › account

    Switch & Gain With Lloyds Bank — £200 to switch to a new Club Lloyds account with 3 Direct Debits. £5pm fee may apply. T&Cs. Text Alerts.

  4. 4
    Small Business Account https://www.revolut.com › business

    Open An Account In Minutes — Do business globally from day one with the only business account you need. T&Cs apply. All your...

  5. 5
    Earn Up To 4.34% AER Variable - Exclusive New Customer Offer https://www.shawbrook.co.uk

    Get a 12-month boosted rate of 4.34% AER (variable). New customers only. T&Cs apply.

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In the competitive landscape of Google PPC, HSBC, Chase, Lloyds, Revolut, and Shawbrook shine with distinct offerings. HSBC champions small businesses with no monthly fees, while Chase and Shawbrook entice new customers with attractive AER rates. Lloyds offers a £200 switch incentive, and Revolut promises global business ease.

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