Share of Clicks for top 10 UK Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lloydsbank.com | 17.24 |
| natwest.com | 7.44 |
| tsb.co.uk | 7.39 |
| santander.co.uk | 7.15 |
| barclays.co.uk | 6.9 |
| chase.co.uk | 6.34 |
| nationwide.co.uk | 4.82 |
| capitalone.co.uk | 4.13 |
| revolut.com | 4.12 |
| business.hsbc.uk | 3.03 |
| others | 31.44 |
- lloydsbank.com - 17.24%
- natwest.com - 7.44%
- tsb.co.uk - 7.39%
- santander.co.uk - 7.15%
- barclays.co.uk - 6.9%
- chase.co.uk - 6.34%
- nationwide.co.uk - 4.82%
- capitalone.co.uk - 4.13%
- revolut.com - 4.12%
- business.hsbc.uk - 3.03%
- others - 31.44%
Copyright © Adthena. All rights reserved.
Lloyds Bank leads with 17.24% click share, while ‘others’ dominate at 31.44%. NatWest, TSB, and Santander follow closely, showcasing a competitive landscape.
Share of Spend for the top 10 UK Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lloydsbank.com | revolut.com | capitalone.co.uk | chase.co.uk | natwest.com | santander.co.uk | money.co.uk | tsb.co.uk | airwallex.com | barclays.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.49% | 9.69% | 5.92% | 5.59% | 4.93% | 2.53% | 4.06% | 3.18% | 3.19% | 6.36% |
| 2025/12/02 | 8.54% | 11.71% | 6.47% | 5.47% | 4.81% | 3.36% | 4.56% | 3.13% | 2.54% | 3.71% |
| 2025/12/03 | 19.19% | 9.24% | 5.45% | 4.55% | 4.46% | 2.27% | 3.77% | 3% | 2.17% | 3.93% |
| 2025/12/04 | 12.19% | 8.69% | 5.96% | 6.19% | 4.91% | 2.52% | 3.81% | 3.39% | 2.24% | 4.9% |
| 2025/12/05 | 15.73% | 8.53% | 5.24% | 5.51% | 5% | 2.67% | 3.72% | 2.52% | 2.27% | 4.6% |
| 2025/12/06 | 18.07% | 7.22% | 5.3% | 5.49% | 4.87% | 2.74% | 3.88% | 2.93% | 3.06% | 4.25% |
| 2025/12/07 | 15.61% | 7.47% | 5.49% | 5.84% | 7.37% | 3.27% | 3.34% | 2.94% | 2.83% | 3.67% |
| 2025/12/08 | 12.1% | 8.43% | 5.82% | 5.91% | 6.29% | 3.13% | 4.71% | 2.64% | 2.62% | 3.82% |
| 2025/12/09 | 15.84% | 9.08% | 5.68% | 5.53% | 5.2% | 2.81% | 5.01% | 2.75% | 2.36% | 4.76% |
| 2025/12/10 | 16.25% | 9% | 5.48% | 5.22% | 5.6% | 3.39% | 3.75% | 2.84% | 2.72% | 5.08% |
| 2025/12/11 | 13.77% | 9.22% | 5.38% | 4.99% | 5.83% | 4.28% | 3.6% | 3.93% | 3.42% | 5.9% |
| 2025/12/12 | 12.9% | 9.4% | 5.7% | 5.3% | 5.59% | 3.56% | 3.09% | 4.47% | 3.48% | 6.18% |
| 2025/12/13 | 14.1% | 9.49% | 5.49% | 5.51% | 6.1% | 3.86% | 2.86% | 3.24% | 3.44% | 4.74% |
| 2025/12/14 | 13.08% | 9.4% | 6.63% | 5.72% | 7.18% | 3.58% | 3.01% | 4.21% | 3.58% | 4.96% |
| 2025/12/15 | 13.42% | 9.33% | 6.07% | 5.56% | 5.64% | 3.64% | 3.5% | 3.44% | 3.07% | 7.02% |
| 2025/12/16 | 14.94% | 9.06% | 5.57% | 5.18% | 4.32% | 4.98% | 2.93% | 3.25% | 2.81% | 8.35% |
| 2025/12/17 | 13.9% | 8.44% | 5.93% | 5.05% | 4.17% | 4.57% | 3.32% | 4.06% | 2.72% | 8.18% |
| 2025/12/18 | 14.75% | 10.1% | 5.65% | 5.32% | 4.63% | 4.68% | 2.57% | 4.18% | 3.07% | 7.42% |
| 2025/12/19 | 11.62% | 9.97% | 6.09% | 5.63% | 5.05% | 4.44% | 2.76% | 3.2% | 3.8% | 8.93% |
| 2025/12/20 | 19.91% | 8.89% | 5.97% | 5.05% | 4.89% | 4% | 2.45% | 3.68% | 3.21% | 6.13% |
| 2025/12/21 | 16.26% | 9.82% | 6.23% | 5.26% | 6.74% | 4.64% | 2.32% | 3.88% | 2.97% | 6.66% |
| 2025/12/22 | 12.15% | 10.58% | 6.23% | 5.38% | 6.02% | 4.61% | 2.44% | 3.68% | 3.6% | 8.39% |
| 2025/12/23 | 12.38% | 10.34% | 6.31% | 5.94% | 4.88% | 5.36% | 2.89% | 2.96% | 3.44% | 8.8% |
| 2025/12/24 | 14.14% | 9.33% | 5.92% | 5.7% | 5.61% | 4.02% | 2.89% | 4.05% | 2.56% | 7.15% |
| 2025/12/25 | 13.56% | 9.2% | 5.94% | 5.29% | 8.55% | 4.88% | 2.57% | 2.98% | 2.69% | 6.72% |
| 2025/12/26 | 15.56% | 9.52% | 5.72% | 5.34% | 10.11% | 4.86% | 2.34% | 3.94% | 2.7% | 1.17% |
| 2025/12/27 | 18.98% | 10.26% | 6.06% | 5.66% | 7.5% | 3.65% | 2.47% | 3.32% | 2.55% | 1.02% |
| 2025/12/28 | 16.04% | 9.96% | 6.42% | 5.77% | 7.5% | 3.79% | 3.57% | 2.53% | 2.8% | 1.25% |
| 2025/12/29 | 19.19% | 10.59% | 5.91% | 5.49% | 5.57% | 3.12% | 3.69% | 4.59% | 3.17% | 1.48% |
| 2025/12/30 | 16.25% | 11.25% | 6.31% | 5.5% | 4.85% | 3.9% | 3.84% | 5.45% | 2.74% | 1.64% |
| 2025/12/31 | 15.12% | 11.42% | 7.1% | 6.15% | 5.6% | 4.2% | 3.36% | 3.3% | 3.1% | 1.59% |
- lloydsbank.com
- revolut.com
- capitalone.co.uk
- chase.co.uk
- natwest.com
- santander.co.uk
- money.co.uk
- tsb.co.uk
- airwallex.com
- barclays.co.uk
Copyright © Adthena. All rights reserved.
Lloydsbank.com led December with fluctuating spend, peaking at 19.91% on the 20th. Revolut.com showed steady growth, ending at 11.42%. Barclays.co.uk’s share dropped significantly post-Christmas, closing at 1.59%.
Competitor Count for UK Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 263 |
| 2025/12/02 | 252 |
| 2025/12/03 | 251 |
| 2025/12/04 | 249 |
| 2025/12/05 | 255 |
| 2025/12/06 | 243 |
| 2025/12/07 | 241 |
| 2025/12/08 | 243 |
| 2025/12/09 | 246 |
| 2025/12/10 | 245 |
| 2025/12/11 | 245 |
| 2025/12/12 | 245 |
| 2025/12/13 | 239 |
| 2025/12/14 | 224 |
| 2025/12/15 | 241 |
| 2025/12/16 | 230 |
| 2025/12/17 | 238 |
| 2025/12/18 | 229 |
| 2025/12/19 | 229 |
| 2025/12/20 | 226 |
| 2025/12/21 | 230 |
| 2025/12/22 | 227 |
| 2025/12/23 | 229 |
| 2025/12/24 | 225 |
| 2025/12/25 | 218 |
| 2025/12/26 | 223 |
| 2025/12/27 | 219 |
| 2025/12/28 | 215 |
| 2025/12/29 | 221 |
| 2025/12/30 | 224 |
| 2025/12/31 | 224 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, starting at 263 and ending at 224, with notable dips mid-month.
