UK Finance Banks - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – UK

Google AI Overview visibility for Finance Banks UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.0290120475
77.9709879525
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 3%
Navigational 17%
Seasonal 0%
Local 3%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lloydsbank.com 17.96
tsb.co.uk 11.03
barclays.co.uk 8.27
chase.co.uk 7.05
santander.co.uk 5.97
capitalone.co.uk 5.41
natwest.com 3.79
revolut.com 3.64
business.hsbc.uk 3.19
westernunion.com 3.16
others 30.53
  • lloydsbank.com - 17.96%
  • tsb.co.uk - 11.03%
  • barclays.co.uk - 8.27%
  • chase.co.uk - 7.05%
  • santander.co.uk - 5.97%
  • capitalone.co.uk - 5.41%
  • natwest.com - 3.79%
  • revolut.com - 3.64%
  • business.hsbc.uk - 3.19%
  • westernunion.com - 3.16%
  • others - 30.53%

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Lloyds Bank leads with 17.96% click share, followed by TSB at 11.03%. Barclays and Chase trail behind. Notably, ‘others’ dominate with 30.53%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lloydsbank.com revolut.com capitalone.co.uk chase.co.uk barclays.co.uk tsb.co.uk money.co.uk tide.co natwest.com airwallex.com
2026/02/01 12.58% 9.27% 7.99% 5.79% 4.5% 6.31% 3.28% 4.33% 5.83% 3.89%
2026/02/02 12.49% 9.19% 8.15% 5.76% 5.94% 4.99% 3.1% 3.23% 5.4% 3.67%
2026/02/03 13.47% 11.67% 7.52% 5.4% 5.43% 3.75% 2.49% 3.43% 5.15% 4.17%
2026/02/04 15.38% 11.95% 7.22% 5.49% 5.92% 4.18% 1.74% 3.75% 5.1% 3.97%
2026/02/05 14.14% 11.98% 6.75% 5.58% 4.65% 4.43% 1.79% 3.61% 5.32% 4.95%
2026/02/06 15.35% 11.31% 6.53% 5.88% 4.01% 4.01% 1.79% 3.32% 4.31% 5.14%
2026/02/07 15.95% 9.82% 7.47% 6.34% 4.25% 4.5% 2.54% 3.43% 3.98% 4.79%
2026/02/08 13.63% 9.51% 8.22% 6.03% 5.05% 4.52% 2.05% 3.51% 4.41% 5.1%
2026/02/09 16.98% 10.31% 7.69% 6.34% 3.69% 4.4% 2.07% 3.39% 4.11% 5.4%
2026/02/10 13.84% 10.96% 7.96% 6.46% 5.26% 4.42% 2.36% 2.82% 3.35% 5.61%
2026/02/11 18.3% 10.85% 7.76% 6.44% 5.01% 3.85% 2.52% 3.25% 3.2% 5.19%
2026/02/12 16.05% 10.19% 7.89% 6.56% 5.61% 4.32% 3.24% 3.41% 2.45% 4.85%
2026/02/13 15.41% 11.23% 6.49% 5.84% 3.99% 4.03% 1.78% 3.3% 4.28% 5.11%
2026/02/14 15.87% 9.76% 7.43% 6.31% 4.23% 4.47% 2.52% 3.41% 3.96% 4.77%
2026/02/15 13.82% 9.48% 8.2% 5.99% 5.02% 4.49% 2.04% 3.49% 4.39% 5.07%
2026/02/16 16.83% 10.19% 7.6% 6.26% 3.65% 4.35% 2.05% 3.35% 4.06% 5.34%
2026/02/17 20.88% 10.66% 6.69% 5.77% 4.43% 4% 2.77% 2.84% 1.89% 4.6%
2026/02/18 18.19% 8.71% 7.6% 5.77% 5.97% 4.63% 3.7% 2.75% 2.89% 2.71%
2026/02/19 19.2% 9.11% 7.52% 5.86% 5.78% 3.61% 3.31% 2.81% 3.17% 2.72%
2026/02/20 13.89% 10.49% 8.98% 6.39% 6.23% 4.89% 3.75% 3.28% 3.46% 2.69%
2026/02/21 16% 10.49% 10.41% 6.62% 4.92% 3.47% 3.78% 3.94% 3.32% 3.78%
2026/02/22 12.95% 9.68% 8.82% 6.15% 6.18% 4.66% 4.26% 3.97% 2.99% 3.05%
2026/02/23 15.64% 9.52% 7.66% 5.74% 4.99% 3.64% 3.67% 3.89% 4.36% 2.49%
2026/02/24 14.67% 9.74% 6.87% 5.84% 5.9% 3.65% 3.43% 3.62% 4.74% 2.88%
2026/02/25 15.98% 10.31% 6.77% 5.89% 4.97% 3.5% 3.59% 3.54% 4.61% 3.15%
2026/02/26 13.3% 11.52% 7.86% 6.53% 5.69% 3.8% 4.33% 3.62% 4.19% 3.46%
2026/02/27 14.2% 12.62% 9.64% 6.76% 4.73% 3.77% 3.93% 4.18% 3.53% 4.2%
2026/02/28 12.4% 10.32% 7.38% 6.7% 5.38% 4.84% 4.74% 3.73% 3.72% 3.09%
  • lloydsbank.com
  • revolut.com
  • capitalone.co.uk
  • chase.co.uk
  • barclays.co.uk
  • tsb.co.uk
  • money.co.uk
  • tide.co
  • natwest.com
  • airwallex.com

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In February 2026, Lloyds Bank’s PPC spend peaked mid-month at 20.88%, while Revolut saw a steady rise, ending at 12.62%. Capital One fluctuated, finishing at 7.38%. Chase and Barclays showed moderate stability, closing at 6.7% and 5.38%, respectively. TSB and Money.co.uk had minor variations, ending at 4.84% and 4.74%. Tide and NatWest experienced slight increases, closing at 3.73% and 3.72%. Airwallex’s spend dipped mid-month but recovered to 3.09%.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 223
2026/02/02 226
2026/02/03 211
2026/02/04 211
2026/02/05 210
2026/02/06 215
2026/02/07 207
2026/02/08 214
2026/02/09 211
2026/02/10 226
2026/02/11 215
2026/02/12 211
2026/02/13 215
2026/02/14 207
2026/02/15 214
2026/02/16 211
2026/02/17 213
2026/02/18 212
2026/02/19 222
2026/02/20 220
2026/02/21 208
2026/02/22 211
2026/02/23 225
2026/02/24 229
2026/02/25 224
2026/02/26 219
2026/02/27 210
2026/02/28 207

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February saw fluctuating advertiser numbers, peaking at 229 on the 24th. The month concluded with a slight decline to 207.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
santander.co.uk 3.11%
westernunion.com 0.67%
lloydsbank.com 0.48%
barclays.co.uk 0.4%
money.co.uk 0.4%
hl.co.uk -0.38%
revolut.com -0.44%
business.hsbc.uk -0.47%
tsb.co.uk -0.8%
natwest.com -2.11%

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Santander.co.uk surged with a 3.11% click share increase, while natwest.com faced a 2.11% decline. Westernunion.com and lloydsbank.com also saw positive growth.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lloydsbank.com chase.co.uk tsb.co.uk revolut.com santander.co.uk barclays.co.uk natwest.com capitalone.co.uk uk.virginmoney.com business.hsbc.uk
2026/02/01 10.51% 9.7% 9.71% 7% 4.09% 4.85% 5.6% 3.27% 0.45% 2.41%
2026/02/02 9.46% 9.75% 8.74% 6.75% 2.66% 6.52% 5.55% 3.29% 0.68% 2.38%
2026/02/03 12.39% 9.14% 5.5% 9.97% 2.07% 5.9% 5.09% 3.01% 0.86% 2.33%
2026/02/04 13.35% 9.19% 6.96% 10.22% 1.5% 6.23% 3.93% 3.2% 1.18% 2.51%
2026/02/05 12.52% 9% 7.62% 9.42% 1.94% 4.83% 5.41% 2.7% 1.07% 2.43%
2026/02/06 13.66% 9.46% 6.78% 9.38% 2.54% 4.29% 3.29% 2.74% 2.74% 2.7%
2026/02/07 14.22% 10.41% 7.22% 7.77% 3.79% 4.63% 4.33% 3.17% 3.12% 3.02%
2026/02/08 11.71% 9.99% 8.03% 7.27% 3.16% 5.86% 4.57% 3.68% 2.55% 3.51%
2026/02/09 16.14% 10.4% 7.76% 7.6% 3.04% 4.03% 3.43% 3.25% 2.9% 2.9%
2026/02/10 12.55% 10.96% 8.24% 8.18% 2.44% 6.15% 2.51% 3.26% 3.53% 2.82%
2026/02/11 17.21% 10.92% 6.76% 7.92% 3.49% 5.44% 2.96% 3.45% 3.3% 3.15%
2026/02/12 14.8% 10.62% 7.4% 7.61% 4.65% 5.8% 1.79% 3.52% 2.83% 2.89%
2026/02/13 13.66% 9.46% 6.78% 9.38% 2.54% 4.29% 3.29% 2.74% 2.74% 2.7%
2026/02/14 14.22% 10.41% 7.22% 7.77% 3.79% 4.63% 4.33% 3.17% 3.12% 3.02%
2026/02/15 11.71% 9.99% 8.03% 7.27% 3.16% 5.86% 4.57% 3.68% 2.55% 3.51%
2026/02/16 16.14% 10.4% 7.76% 7.6% 3.04% 4.03% 3.43% 3.25% 2.9% 2.9%
2026/02/17 20.58% 9.86% 5.87% 6.94% 5.85% 4.11% 1.02% 2.77% 2.25% 2.79%
2026/02/18 15.33% 9.2% 8.17% 6.46% 3.98% 6.03% 2.52% 3.17% 2.19% 2.26%
2026/02/19 17.65% 8.74% 6.25% 6.68% 5.79% 5.6% 3% 2.94% 2.66% 2.61%
2026/02/20 13.4% 10.1% 8.46% 7.61% 3.05% 6.13% 3.51% 3.73% 2.02% 3.01%
2026/02/21 15.12% 11.38% 7.79% 8.04% 5.33% 5.01% 2.53% 4.08% 1.69% 2.62%
2026/02/22 11.8% 9.72% 7.56% 7.14% 8.58% 6.19% 2.46% 3.55% 1.91% 2.24%
2026/02/23 15.67% 9.15% 5.56% 6.87% 4.37% 5.03% 4.06% 3.1% 2.35% 2.5%
2026/02/24 13.66% 8.83% 6.1% 7.06% 3.93% 6.33% 4.29% 2.7% 1.43% 1.99%
2026/02/25 15.14% 9.47% 5.4% 7.6% 4.63% 5.11% 3.85% 2.69% 1.77% 2.13%
2026/02/26 12.12% 10.52% 6.1% 8.61% 3.63% 6.59% 4.04% 3.15% 1.69% 2.49%
2026/02/27 14.79% 11.29% 5.58% 8.64% 5.89% 6.26% 3.42% 3.65% 2.31% 1.98%
2026/02/28 10.61% 10.44% 8.22% 6.82% 6.47% 6.09% 3.26% 2.75% 1.8% 1.77%
  • lloydsbank.com
  • chase.co.uk
  • tsb.co.uk
  • revolut.com
  • santander.co.uk
  • barclays.co.uk
  • natwest.com
  • capitalone.co.uk
  • uk.virginmoney.com
  • business.hsbc.uk

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Lloydsbank.com saw a fluctuating trend, peaking at 20.58% on February 17. Chase.co.uk maintained a steady presence, while tsb.co.uk experienced a decline. Revolut.com showed volatility, and Santander.co.uk ended with a rise. Barclays.co.uk and Natwest.com had mixed results, with Capitalone.co.uk and Virginmoney.com showing minor fluctuations. HSBC’s presence decreased towards the month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks - Last month
  1. 1
    HSBC Business Bank Account | Business Current Account https://business.hsbc.uk

    No monthly account fee and free UK digital banking. Exclusions Apply. T&Cs and fees apply. Access free events training and resources through the HSBC Small Business Growth Programme.

  2. 2
    4.5% AER variable for a year | Maximise your savings https://www.chase.co.uk

    4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply.

  3. 3
    Lloyds Bank Account - For Everyday Banking https://www.lloydsbank.com

    Check out our range of bank accounts and find the one that is best for you. Open online.

  4. 4
    Business Account UK - Online Business Account https://www.revolut.com › business

    Do business globally from day one with the only business account you need. T&Cs apply.

  5. 5
    7.1% Regular Saver account https://www.zopa.com › biscuit-account

    Open An Account In 5 Minutes — Grow your savings faster with our 7.1% Regular Saver – perfect for rainy-days or holidays.

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In the competitive world of finance, HSBC entices with no monthly fees and growth programs, while Chase offers a tempting 4.5% AER for new savers. Lloyds simplifies everyday banking, Revolut promises global business ease, and Zopa dazzles with a 7.1% saver account.

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