AUS Finance Banks - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – AUS

Google AI Overview visibility for Finance Banks AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.1446673968
84.8553326032
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 3%
Navigational 10%
Seasonal 0%
Local 2%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
westpac.com.au 28.16
commbank.com.au 21.48
greatsouthernbank.com.au 7.38
macquarie.com.au 6.19
stgeorge.com.au 4.78
ing.com.au 4.03
bankwest.com.au 3.52
suncorpbank.com.au 2.91
westernunion.com 2.71
anz.com 2.5
others 16.34
  • westpac.com.au - 28.16%
  • commbank.com.au - 21.48%
  • greatsouthernbank.com.au - 7.38%
  • macquarie.com.au - 6.19%
  • stgeorge.com.au - 4.78%
  • ing.com.au - 4.03%
  • bankwest.com.au - 3.52%
  • suncorpbank.com.au - 2.91%
  • westernunion.com - 2.71%
  • anz.com - 2.5%
  • others - 16.34%

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In the competitive finance sector, Westpac leads with 28.16% click share, followed by CommBank at 21.48%. Others collectively hold 16.34%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date commbank.com.au ing.com.au bankwest.com.au westpac.com.au macquarie.com.au anz.com finder.com.au greatsouthernbank.com.au rabobank.com.au boq.com.au
2026/04/01 12.31% 7.68% 5.53% 7.23% 7.72% 7.24% 8.85% 4.85% 3.88% 4.96%
2026/04/02 9.83% 7.32% 8.18% 6.06% 13.46% 5.78% 7.13% 5% 5.03% 4.75%
2026/04/03 8.85% 7.37% 7.88% 6.22% 14.28% 6.09% 5.37% 4.97% 6.69% 5.12%
2026/04/04 8.53% 8.29% 8.21% 5.85% 15.45% 5.57% 4.88% 4.61% 7.4% 5.15%
2026/04/05 8.35% 9.37% 8.23% 6.44% 14.89% 5.36% 5.26% 3.66% 8.4% 4.69%
2026/04/06 8.67% 7.87% 7.16% 6.16% 13.56% 5.38% 6.22% 6.03% 7.03% 6.22%
2026/04/07 9.57% 9.13% 6.94% 4.83% 15.44% 3.33% 6.64% 5.59% 5.19% 4.36%
2026/04/08 11.61% 8.08% 7.33% 5.62% 7.51% 4.06% 7.07% 5.76% 5.56% 6.47%
2026/04/09 11.52% 10.16% 7.92% 6.33% 5.18% 4.03% 7.63% 4.86% 6.98% 6.53%
2026/04/10 11.73% 9.64% 7% 6.38% 4.03% 4.12% 7.25% 6.44% 6.08% 8.97%
2026/04/11 10.4% 10.06% 9.55% 7.12% 4.79% 4.57% 6.85% 5.53% 8.17% 4.68%
2026/04/12 10.3% 8.86% 11.04% 7.63% 5.22% 5.54% 5.35% 4.68% 6.91% 6.2%
2026/04/13 9.9% 8.98% 9.52% 5.77% 5.67% 4.35% 6.15% 4.64% 6.15% 6.41%
2026/04/14 12.7% 7.69% 6.18% 6.57% 5.2% 5.31% 7.2% 4.77% 5.62% 7.95%
2026/04/15 11.14% 9.33% 6.68% 9.08% 4.09% 4.08% 6.52% 4.67% 5.43% 9.01%
2026/04/16 11.08% 11.01% 9.12% 7.87% 4.16% 4.22% 5.64% 5.53% 4.93% 6.58%
2026/04/17 9.81% 9.96% 6.17% 8.45% 4.36% 3.68% 6.6% 3.94% 5.28% 9.68%
2026/04/18 9.86% 9.13% 9.32% 7.81% 4.34% 4.61% 5.16% 5.47% 5.44% 8.33%
2026/04/19 9.07% 8.53% 9.15% 8.38% 4.88% 4.29% 4.34% 4.83% 6.58% 8.41%
2026/04/20 10.59% 7.99% 9.75% 7.72% 6.08% 3.95% 5.51% 5.46% 4.26% 5.04%
2026/04/21 11.61% 8.7% 8.73% 7.49% 4.99% 3.92% 5.03% 3.64% 3.06% 9.1%
2026/04/22 10.59% 8.71% 8.53% 7.06% 5.05% 4.1% 6.44% 4.52% 3.31% 9.52%
2026/04/23 10.31% 6.55% 8.32% 7.87% 4.78% 3.99% 5.41% 4.85% 3.92% 7.27%
2026/04/24 10.8% 10.64% 8.76% 7.09% 4.52% 4.75% 5.13% 3.65% 3.41% 6.12%
2026/04/25 10.87% 8.65% 11.5% 8.16% 5.91% 5.7% 3.89% 4.53% 4.32% 0.43%
2026/04/26 9.8% 8.25% 11.27% 7.93% 6.03% 5.72% 4.2% 7.25% 4.39% 0.76%
2026/04/27 13.39% 6.71% 10.35% 8.21% 6.23% 5.74% 5.96% 4.92% 3.89% 0.63%
2026/04/28 13.77% 10.11% 9.41% 8% 3.67% 5.36% 6.24% 5.86% 2.68% 0.42%
2026/04/29 14.84% 7.74% 10.19% 9.42% 6.06% 4.46% 5.48% 5% 3.64% 0.25%
2026/04/30 13.84% 8.78% 7.96% 7.49% 6.74% 4.51% 4.24% 3.85% 3.72% 0.23%
  • commbank.com.au
  • ing.com.au
  • bankwest.com.au
  • westpac.com.au
  • macquarie.com.au
  • anz.com
  • finder.com.au
  • greatsouthernbank.com.au
  • rabobank.com.au
  • boq.com.au

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In April 2026, commbank.com.au’s PPC spend share fluctuated, peaking at 14.84% on April 29. Macquarie.com.au saw a sharp decline after early highs, while boq.com.au’s share dwindled to 0.23% by month’s end.

Market Exposure

Competitor Count for AUS Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 136
2026/04/02 139
2026/04/03 140
2026/04/04 139
2026/04/05 138
2026/04/06 135
2026/04/07 139
2026/04/08 139
2026/04/09 137
2026/04/10 139
2026/04/11 137
2026/04/12 136
2026/04/13 138
2026/04/14 137
2026/04/15 140
2026/04/16 138
2026/04/17 138
2026/04/18 137
2026/04/19 140
2026/04/20 133
2026/04/21 137
2026/04/22 136
2026/04/23 131
2026/04/24 128
2026/04/25 129
2026/04/26 131
2026/04/27 129
2026/04/28 130
2026/04/29 131
2026/04/30 133

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April began with 136 advertisers, peaking at 140 mid-month. A decline followed, ending at 133.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stgeorge.com.au 3.3%
commbank.com.au 1.36%
westernunion.com 0.65%
bankwest.com.au 0.55%
money.com.au 0.2%
finder.com.au -0.52%
anz.com -0.55%
rabobank.com.au -0.93%
macquarie.com.au -1.25%
westpac.com.au -2.08%

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St.George surged with a 3.30% click share increase, while Westpac dropped by 2.08%. CommBank rose by 1.36%, contrasting Macquarie’s 1.25% decline.

Campaign Efficiency

AUS Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date commbank.com.au westpac.com.au bankwest.com.au macquarie.com.au finder.com.au greatsouthernbank.com.au rabobank.com.au ing.com.au anz.com boq.com.au
2026/04/01 11.52% 18.1% 5.41% 7.77% 9.51% 4.93% 3.62% 3.18% 6.31% 2.65%
2026/04/02 9.78% 13.36% 8.22% 13.45% 8.02% 5.73% 4.92% 3.41% 4.8% 3.24%
2026/04/03 8.65% 16.36% 8.02% 15.22% 6.1% 5.58% 6.67% 3.41% 4.73% 2.98%
2026/04/04 8.25% 15.46% 9.23% 15.13% 5.66% 4.84% 8.55% 3.81% 4.05% 2.48%
2026/04/05 8.01% 13.4% 8.51% 14.99% 6.05% 4.87% 8.8% 4.03% 5.19% 3.67%
2026/04/06 8.58% 13.78% 7.69% 14.19% 7.55% 6.33% 7.3% 3.65% 4.14% 3.88%
2026/04/07 10.08% 12.79% 6.86% 15.93% 8.23% 6.89% 6.03% 4.62% 1.86% 2.83%
2026/04/08 12.17% 16.12% 7.41% 8.67% 8.3% 6.64% 5.29% 3.91% 2.4% 4.53%
2026/04/09 12.23% 16.63% 7.81% 5.6% 9.03% 5.94% 7.03% 4.82% 2.83% 4.12%
2026/04/10 12.15% 17.1% 7.31% 4.84% 9.21% 7.32% 5.65% 4.67% 2.8% 5.53%
2026/04/11 9.93% 17.69% 10.09% 5.14% 8.21% 6% 7.61% 4.25% 3.23% 3.6%
2026/04/12 10.16% 16.84% 11.31% 6.11% 6.17% 5.92% 6.98% 4.03% 4.13% 3.38%
2026/04/13 10.44% 12.7% 10.46% 7.48% 7.5% 5.6% 5.26% 4.35% 3.8% 3.59%
2026/04/14 13.24% 14.96% 5.93% 6.62% 8.95% 5.65% 5.18% 3.94% 4.2% 4.94%
2026/04/15 11.03% 18.8% 6.52% 4.98% 7.9% 5.98% 5.18% 4.46% 3% 4.57%
2026/04/16 11.94% 19.23% 7.71% 5.36% 6.59% 6.52% 4.77% 5.44% 3.04% 3.91%
2026/04/17 10.57% 18.76% 5.85% 4.86% 8% 5.71% 5.65% 4.75% 2.5% 5.75%
2026/04/18 10.78% 15.88% 9.37% 5.78% 6.48% 6.31% 5.97% 4.69% 2.84% 5.3%
2026/04/19 9.32% 16.82% 9.27% 6.18% 5.06% 5.97% 7.17% 3.92% 2.98% 6.75%
2026/04/20 10.99% 13.7% 10.74% 8.1% 6.5% 5.83% 4.78% 3.74% 2.72% 2.65%
2026/04/21 12.81% 15.28% 8.96% 5.9% 5.48% 6.11% 3.41% 4.35% 2.51% 6.36%
2026/04/22 10.71% 17.11% 8.32% 6.34% 7.2% 5.2% 3.48% 4.15% 2.97% 5.19%
2026/04/23 11.13% 17.69% 7.92% 5.44% 6.11% 6.21% 4.03% 3.35% 2.49% 4.68%
2026/04/24 11.64% 14.71% 8.34% 5.16% 6.6% 5.01% 3.59% 5.36% 3.73% 3.88%
2026/04/25 10.56% 17.65% 11.27% 6.36% 4.31% 5.64% 4.5% 3.94% 4.18% 0.16%
2026/04/26 10.08% 15.72% 12.68% 6.59% 4.81% 8.38% 4.69% 3.85% 4.64% 0.31%
2026/04/27 13.99% 16.25% 11.07% 5.71% 7.44% 5.41% 3.91% 3.09% 4.45% 0.91%
2026/04/28 14.14% 17.43% 9.92% 3.99% 7.36% 6.51% 2.51% 5.06% 3.6% 0.19%
2026/04/29 16.03% 18.86% 11.55% 5.99% 6.28% 4.12% 3.24% 3.62% 2.61% 0.1%
2026/04/30 14.74% 14.59% 8.06% 5.79% 4.94% 4.68% 4.01% 3.93% 2.72% 0.11%
  • commbank.com.au
  • westpac.com.au
  • bankwest.com.au
  • macquarie.com.au
  • finder.com.au
  • greatsouthernbank.com.au
  • rabobank.com.au
  • ing.com.au
  • anz.com
  • boq.com.au

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In April 2026, Westpac led with fluctuating impressions, peaking mid-month. CommBank surged late, while Macquarie’s early strength waned. Bankwest and Finder showed moderate stability. BOQ’s presence diminished significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks - Last month
  1. 1
    Compare Our Savings Accounts - Savings Account https://www.commbank.com.au › savings › open

    Compare Our Savings Accounts and Find The Right Account For Your Goals. Learn More. Saving For Now, And Your Future. Find The Account To Suit Your Needs. Choice Of Accounts. Goal Tracker.

  2. 2
    Top 5 Savings Accounts 2026 - Up To 5.65% Interest https://www.finder.com.au › savings-account

    Find The Right Savings Account For You. Up To 5.65% Interest Per Year. 100% Free To Use.

  3. 3
    Up to 5.65% p.a. Variable - No Monthly Account Fees https://campaigns.ing.com.au › savings › accelerator

    New To ING Savings? Up To 5.65% p.a. On Balances $150K-500K For The First 4 Mths. T&Cs Apply

  4. 4
    High Interest Savings Account - Up To 5.65% p.a. Interest Rate* https://www.rabobank.com.au › high-interest › online-savings

    Intro variable rate for first 4 months up to $250K. *Eligibility criteria and T&Cs apply. Award winning savings accounts with no account keeping fees.

  5. 5
    18-34? Get Up To 5.50% p.a | Westpac Choice & Life Accounts https://www.westpac.com.au

    Spend & Save Variable Rate. Eligibility, Savings, Card Purchase Criteria, T&Cs Apply. Card On Hold.

Copyright © Adthena. All rights reserved.

In the competitive landscape of savings accounts, top advertisers like CommBank, Finder, ING, Rabobank, and Westpac captivate with enticing offers. Themes of high interest rates, up to 5.65% p.a., and no fees dominate, appealing to diverse financial goals and age groups.

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