Why is the AUS Finance Banks June 2026 Report useful and how should I use it?

Why is the AUS Finance Banks June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Banks June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Banks June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Banks June 2026 Report?

The AUS Finance Banks June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Banks June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Banks June 2026 Report for?

The AUS Finance Banks June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Banks - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Banks AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.4704211843
	71.5295788157

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	57
	43

56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	18%
Transactional	3%
Navigational	12%
Seasonal	0%
Local	2%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
westpac.com.au	40.11
greatsouthernbank.com.au	8.76
commbank.com.au	8.12
stgeorge.com.au	6.09
macquarie.com.au	5.73
anz.com	4.47
bankwest.com.au	4.4
nab.com.au	3.89
ing.com.au	3.01
westernunion.com	2.77
others	12.65

westpac.com.au - 40.11%
greatsouthernbank.com.au - 8.76%
commbank.com.au - 8.12%
stgeorge.com.au - 6.09%
macquarie.com.au - 5.73%
anz.com - 4.47%
bankwest.com.au - 4.4%
nab.com.au - 3.89%
ing.com.au - 3.01%
westernunion.com - 2.77%
others - 12.65%

In the finance sector’s PPC landscape, Westpac dominates with 40.11% click share, while ‘others’ collectively hold 12.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	macquarie.com.au	westpac.com.au	ing.com.au	anz.com	commbank.com.au	greatsouthernbank.com.au	finder.com.au	bankwest.com.au	nab.com.au	rabobank.com.au
2026/06/01	6.4%	8.39%	8.98%	1.79%	7.89%	7.99%	3.82%	9.56%	5.86%	4.02%
2026/06/02	6.28%	10.66%	9.36%	3%	6.59%	9.19%	3.53%	9.44%	3.43%	2.93%
2026/06/03	6.46%	10.15%	17.75%	1.61%	6.52%	10.78%	5.64%	9.55%	3.66%	0.4%
2026/06/04	5.64%	9.48%	5.92%	6.41%	6.25%	11.59%	3.47%	12%	2.9%	5.06%
2026/06/05	5.65%	10.86%	6.34%	5.71%	6.42%	10.68%	3.24%	11.69%	3.18%	4.54%
2026/06/06	6.09%	9.78%	6.82%	6.49%	5.52%	13.1%	2.72%	12.27%	2.55%	5.09%
2026/06/07	5.88%	10.3%	5.51%	5.91%	4.57%	13.26%	2.27%	13.15%	2.44%	4.29%
2026/06/08	6.65%	9.58%	5.41%	6.9%	6%	11.61%	2.8%	12.37%	2.98%	4.31%
2026/06/09	6.52%	10.84%	6.25%	5.4%	7.04%	9.99%	3.61%	10.28%	3.82%	4.7%
2026/06/10	6.95%	12.94%	4.86%	4.9%	6.97%	10.63%	4.33%	11.45%	4.45%	3.21%
2026/06/11	7.07%	12.24%	5.86%	6.21%	6.6%	9.63%	2.84%	11.98%	2.7%	5.54%
2026/06/12	6.84%	12.01%	7.58%	7.79%	5.16%	9.1%	2.46%	13.47%	2.38%	5.41%
2026/06/13	6.27%	12.49%	7.64%	8.71%	5.61%	9.74%	2.62%	12.16%	5.01%	4.97%
2026/06/14	6.14%	10.96%	7.24%	7.7%	5.5%	10.42%	2.51%	13.04%	3.62%	4.61%
2026/06/15	5.94%	10.08%	6.78%	10.42%	5.5%	8.28%	3.11%	12.71%	3.74%	5.84%
2026/06/16	7.22%	10.53%	7%	7.98%	5.37%	8.04%	3.16%	13.13%	8.77%	3.05%
2026/06/17	8.43%	10.08%	7.6%	8.38%	4.93%	8.09%	2.46%	12.03%	8.85%	2.69%
2026/06/18	8.26%	11.13%	6.79%	8.02%	5.23%	8.9%	2.44%	14.67%	8.16%	2.84%
2026/06/19	9.76%	11%	6.57%	8.63%	4.55%	9.77%	2.11%	12.8%	4.49%	2.3%
2026/06/20	8.9%	10.99%	5.66%	10.77%	4.5%	8.01%	2.23%	11.49%	5.61%	3.82%
2026/06/21	8.59%	11.24%	6.67%	8.95%	4.38%	8.77%	2.06%	11.18%	8.71%	3.97%
2026/06/22	10.74%	10.42%	6.65%	10.64%	5.82%	10.18%	3.27%	11.39%	3.26%	2.73%
2026/06/23	10.92%	10.22%	5.41%	10.88%	5.63%	7.39%	3.59%	13.38%	5.18%	2.76%
2026/06/24	11.75%	10.27%	5.65%	10.4%	5.26%	7.53%	2.99%	11.71%	5.06%	1.83%
2026/06/25	12.23%	10.82%	5.81%	8.93%	5.93%	8.12%	2.84%	10.66%	4.95%	2.33%
2026/06/26	12.7%	11.02%	6.8%	9.12%	5.91%	9.29%	2.13%	11.02%	3.46%	2.31%
2026/06/27	10.42%	10.28%	5.05%	9.34%	5.17%	9.69%	2.36%	12.26%	3.68%	2.46%
2026/06/28	9.32%	10.09%	5.02%	9.41%	5.92%	7.83%	2.27%	10.61%	5.39%	2.1%
2026/06/29	9.69%	9.23%	6.9%	8.28%	6.68%	7.38%	3.51%	6.97%	3.28%	1.38%
2026/06/30	9.77%	9.68%	9.14%	8.07%	8%	7.34%	4.35%	3.82%	2.58%	1.17%

macquarie.com.au
westpac.com.au
ing.com.au
anz.com
commbank.com.au
greatsouthernbank.com.au
finder.com.au
bankwest.com.au
nab.com.au
rabobank.com.au

In June 2026, Macquarie’s PPC share rose steadily, peaking at 12.7%. Westpac maintained a strong presence, while ING fluctuated. ANZ saw a mid-month surge, and CommBank’s share dipped. Great Southern Bank and Bankwest showed consistent strength, with Bankwest peaking early. Finder and NAB had lower shares, and Rabobank’s share declined throughout the month.

Market Exposure

Competitor Count for AUS Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	159
2026/06/02	164
2026/06/03	164
2026/06/04	154
2026/06/05	155
2026/06/06	157
2026/06/07	152
2026/06/08	154
2026/06/09	148
2026/06/10	141
2026/06/11	147
2026/06/12	139
2026/06/13	141
2026/06/14	140
2026/06/15	138
2026/06/16	139
2026/06/17	138
2026/06/18	136
2026/06/19	135
2026/06/20	138
2026/06/21	130
2026/06/22	133
2026/06/23	134
2026/06/24	132
2026/06/25	136
2026/06/26	128
2026/06/27	127
2026/06/28	130
2026/06/29	134
2026/06/30	132

June saw a decline in distinct advertisers, starting at 159 and ending at 132, reflecting a downward trend throughout the month.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
nab.com.au	2.47%
anz.com	1.9%
bendigobank.com.au	0.89%
westernunion.com	0.71%
macquarie.com.au	0.37%
stgeorge.com.au	-0.78%
rabobank.com.au	-0.79%
bankwest.com.au	-0.82%
westpac.com.au	-1%
greatsouthernbank.com.au	-1.09%

In the past month, NAB.com.au surged with a 2.47% click share increase, while GreatSouthernBank.com.au faced a decline of 1.09%.

Campaign Efficiency

AUS Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	westpac.com.au	greatsouthernbank.com.au	commbank.com.au	anz.com	ing.com.au	macquarie.com.au	finder.com.au	bankwest.com.au	stgeorge.com.au	nab.com.au
2026/06/01	20.97%	7.89%	7.74%	0.34%	5.47%	5.98%	3.53%	11.81%	4.26%	2.84%
2026/06/02	22.46%	9.71%	5.99%	1.58%	5.07%	5.26%	3.37%	10.31%	4.44%	2.15%
2026/06/03	21.88%	11.32%	6.19%	0.3%	9.78%	5.25%	5.9%	10.23%	4.15%	1.9%
2026/06/04	17.17%	12.45%	6.21%	4.6%	3.5%	4.35%	3.87%	13.86%	3.95%	1.19%
2026/06/05	18.07%	10.87%	6.64%	3.81%	4.15%	4.08%	3.87%	11.56%	4.17%	2.26%
2026/06/06	17.62%	13.46%	5.4%	4.56%	4.27%	4.19%	3.14%	13.24%	4.85%	1.12%
2026/06/07	18.23%	13.46%	4.64%	3.47%	3.32%	4.34%	2.45%	14.29%	6.04%	1.15%
2026/06/08	16.96%	11.11%	6.65%	4.53%	3.57%	5.24%	2.96%	12.82%	6.57%	2.04%
2026/06/09	16.64%	10.64%	7.75%	3.41%	4.23%	5.2%	4.16%	12.43%	4.58%	2.26%
2026/06/10	23.92%	10.76%	7.12%	2.74%	2.7%	4.91%	4.66%	11.65%	5.49%	2.25%
2026/06/11	21.71%	10.37%	7.21%	3.59%	3.52%	4.87%	2.97%	13.1%	4.87%	1.18%
2026/06/12	20.48%	10.18%	5.84%	5.32%	4.36%	5.33%	2.4%	14.49%	4.79%	1.15%
2026/06/13	21.71%	9.57%	6.26%	5.95%	4.5%	4.65%	2.67%	13.7%	4.48%	3.51%
2026/06/14	22%	10.86%	5.69%	5.13%	4.08%	4.36%	2.34%	13.8%	4.71%	1.82%
2026/06/15	17.63%	9.01%	5.85%	7.45%	4.29%	4.48%	3.53%	13.79%	5.69%	2.61%
2026/06/16	16.69%	8.29%	6.08%	6.21%	4.2%	5.76%	3.4%	14.46%	4.21%	7.74%
2026/06/17	17.48%	7.89%	5.43%	6.85%	4.57%	6.18%	2.81%	13.95%	3.29%	7.38%
2026/06/18	19.29%	8.93%	5.57%	5.89%	3.87%	5.43%	2.6%	17.06%	2.64%	6.64%
2026/06/19	19.58%	10.32%	5.08%	6.09%	3.69%	6.41%	2.67%	14.14%	3.71%	4.13%
2026/06/20	21.1%	8.72%	4.96%	7.53%	3.73%	6.09%	2.75%	10.48%	5.5%	3.17%
2026/06/21	20.89%	9.66%	4.34%	6.5%	4.62%	5.95%	2.63%	10.84%	4.65%	5%
2026/06/22	19.59%	10.54%	6.17%	8.68%	4.66%	7.34%	4.04%	12.05%	3.23%	1.99%
2026/06/23	20.22%	7.72%	6.46%	7.93%	3.39%	7.08%	4.2%	13.45%	4.17%	3.38%
2026/06/24	20.77%	8.57%	6.21%	7.38%	3.83%	7.91%	3.85%	11.39%	4.19%	3.21%
2026/06/25	21.47%	8.93%	6.24%	6.1%	3.71%	7.87%	3.85%	10.46%	5%	3.33%
2026/06/26	22.07%	9.54%	6.26%	5.94%	4.1%	7.98%	2.59%	11.23%	5.85%	1.82%
2026/06/27	20.97%	8.79%	5.71%	5.8%	3.01%	6.41%	2.92%	12.94%	5.46%	2.48%
2026/06/28	19.96%	8.42%	6.83%	6.99%	3.2%	6.17%	3.17%	10.19%	5.27%	4.08%
2026/06/29	16.55%	8.11%	7.75%	6.66%	4.96%	7.01%	4.32%	7.39%	4.56%	1.97%
2026/06/30	16.63%	9.33%	8.86%	6.97%	6.86%	6.53%	4.97%	3.95%	1.78%	1.31%

westpac.com.au
greatsouthernbank.com.au
commbank.com.au
anz.com
ing.com.au
macquarie.com.au
finder.com.au
bankwest.com.au
stgeorge.com.au
nab.com.au

In June 2026, Westpac’s impression share fluctuated, peaking at 23.92% on June 10. Great Southern Bank saw a steady rise, while CommBank ended strong at 8.86%. ANZ and ING showed varied trends, with Bankwest declining sharply to 3.95% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks - Last month

1
Open An Account Online - No-Fee Banking https://www.bankwest.com.au › bankwest › bank-account
Everyday Banking Made Easy. Open An Account In The Bankwest App. Download Now.
2
Open In Minutes Today - Everyday Transaction Account https://www.boq.com.au
Our Everyday Transaction Account Is Packed With Features & No Monthly Fees. T&C's Apply.
3
Up to 5.85% Variable Rate* - Better Savings Start At ING https://campaigns.ing.com.au › savings › accelerator
New ING Savings Customers Get Rates Up To 5.85% p.a. Variable For 4 Months. T&Cs apply.
4
St.George Everyday Banking | We're Going Fee Free https://www.stgeorge.com.au
St.George Everyday Banking Accounts Have No Monthly Fees. T&Cs Apply. Featuring Balance Alerts Direct To Your Mobile, And A Money Back Guarantee On Fraud.
5
Westpac Term Deposit Account | Money Is Safely Locked Away https://www.westpac.com.au
Stay On Track With Your Finances With The Westpac Mobile Banking App. Choose How Your Interest Is Paid. Monthly, Yearly, Or At Maturity.

In the competitive world of banking, top advertisers like Bankwest, BOQ, ING, St.George, and Westpac captivate with themes of convenience and security. Bankwest and St.George emphasize no-fee banking, while ING offers enticing savings rates. Westpac highlights secure term deposits, and BOQ promotes feature-rich accounts.

Frequently Asked Questions

Why is the AUS Finance Banks June 2026 Report useful and how should I use it?

Why is the AUS Finance Banks June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Banks June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Banks June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Banks June 2026 Report?

The AUS Finance Banks June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Banks June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Banks June 2026 Report for?

The AUS Finance Banks June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Banks - PPC Market Share Analysis June 2026