Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.1446673968 |
| 84.8553326032 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 60 |
| 40 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| westpac.com.au | 28.16 |
| commbank.com.au | 21.48 |
| greatsouthernbank.com.au | 7.38 |
| macquarie.com.au | 6.19 |
| stgeorge.com.au | 4.78 |
| ing.com.au | 4.03 |
| bankwest.com.au | 3.52 |
| suncorpbank.com.au | 2.91 |
| westernunion.com | 2.71 |
| anz.com | 2.5 |
| others | 16.34 |
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In the competitive finance sector, Westpac leads with 28.16% click share, followed by CommBank at 21.48%. Others collectively hold 16.34%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | commbank.com.au | ing.com.au | bankwest.com.au | westpac.com.au | macquarie.com.au | anz.com | finder.com.au | greatsouthernbank.com.au | rabobank.com.au | boq.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 12.31% | 7.68% | 5.53% | 7.23% | 7.72% | 7.24% | 8.85% | 4.85% | 3.88% | 4.96% |
| 2026/04/02 | 9.83% | 7.32% | 8.18% | 6.06% | 13.46% | 5.78% | 7.13% | 5% | 5.03% | 4.75% |
| 2026/04/03 | 8.85% | 7.37% | 7.88% | 6.22% | 14.28% | 6.09% | 5.37% | 4.97% | 6.69% | 5.12% |
| 2026/04/04 | 8.53% | 8.29% | 8.21% | 5.85% | 15.45% | 5.57% | 4.88% | 4.61% | 7.4% | 5.15% |
| 2026/04/05 | 8.35% | 9.37% | 8.23% | 6.44% | 14.89% | 5.36% | 5.26% | 3.66% | 8.4% | 4.69% |
| 2026/04/06 | 8.67% | 7.87% | 7.16% | 6.16% | 13.56% | 5.38% | 6.22% | 6.03% | 7.03% | 6.22% |
| 2026/04/07 | 9.57% | 9.13% | 6.94% | 4.83% | 15.44% | 3.33% | 6.64% | 5.59% | 5.19% | 4.36% |
| 2026/04/08 | 11.61% | 8.08% | 7.33% | 5.62% | 7.51% | 4.06% | 7.07% | 5.76% | 5.56% | 6.47% |
| 2026/04/09 | 11.52% | 10.16% | 7.92% | 6.33% | 5.18% | 4.03% | 7.63% | 4.86% | 6.98% | 6.53% |
| 2026/04/10 | 11.73% | 9.64% | 7% | 6.38% | 4.03% | 4.12% | 7.25% | 6.44% | 6.08% | 8.97% |
| 2026/04/11 | 10.4% | 10.06% | 9.55% | 7.12% | 4.79% | 4.57% | 6.85% | 5.53% | 8.17% | 4.68% |
| 2026/04/12 | 10.3% | 8.86% | 11.04% | 7.63% | 5.22% | 5.54% | 5.35% | 4.68% | 6.91% | 6.2% |
| 2026/04/13 | 9.9% | 8.98% | 9.52% | 5.77% | 5.67% | 4.35% | 6.15% | 4.64% | 6.15% | 6.41% |
| 2026/04/14 | 12.7% | 7.69% | 6.18% | 6.57% | 5.2% | 5.31% | 7.2% | 4.77% | 5.62% | 7.95% |
| 2026/04/15 | 11.14% | 9.33% | 6.68% | 9.08% | 4.09% | 4.08% | 6.52% | 4.67% | 5.43% | 9.01% |
| 2026/04/16 | 11.08% | 11.01% | 9.12% | 7.87% | 4.16% | 4.22% | 5.64% | 5.53% | 4.93% | 6.58% |
| 2026/04/17 | 9.81% | 9.96% | 6.17% | 8.45% | 4.36% | 3.68% | 6.6% | 3.94% | 5.28% | 9.68% |
| 2026/04/18 | 9.86% | 9.13% | 9.32% | 7.81% | 4.34% | 4.61% | 5.16% | 5.47% | 5.44% | 8.33% |
| 2026/04/19 | 9.07% | 8.53% | 9.15% | 8.38% | 4.88% | 4.29% | 4.34% | 4.83% | 6.58% | 8.41% |
| 2026/04/20 | 10.59% | 7.99% | 9.75% | 7.72% | 6.08% | 3.95% | 5.51% | 5.46% | 4.26% | 5.04% |
| 2026/04/21 | 11.61% | 8.7% | 8.73% | 7.49% | 4.99% | 3.92% | 5.03% | 3.64% | 3.06% | 9.1% |
| 2026/04/22 | 10.59% | 8.71% | 8.53% | 7.06% | 5.05% | 4.1% | 6.44% | 4.52% | 3.31% | 9.52% |
| 2026/04/23 | 10.31% | 6.55% | 8.32% | 7.87% | 4.78% | 3.99% | 5.41% | 4.85% | 3.92% | 7.27% |
| 2026/04/24 | 10.8% | 10.64% | 8.76% | 7.09% | 4.52% | 4.75% | 5.13% | 3.65% | 3.41% | 6.12% |
| 2026/04/25 | 10.87% | 8.65% | 11.5% | 8.16% | 5.91% | 5.7% | 3.89% | 4.53% | 4.32% | 0.43% |
| 2026/04/26 | 9.8% | 8.25% | 11.27% | 7.93% | 6.03% | 5.72% | 4.2% | 7.25% | 4.39% | 0.76% |
| 2026/04/27 | 13.39% | 6.71% | 10.35% | 8.21% | 6.23% | 5.74% | 5.96% | 4.92% | 3.89% | 0.63% |
| 2026/04/28 | 13.77% | 10.11% | 9.41% | 8% | 3.67% | 5.36% | 6.24% | 5.86% | 2.68% | 0.42% |
| 2026/04/29 | 14.84% | 7.74% | 10.19% | 9.42% | 6.06% | 4.46% | 5.48% | 5% | 3.64% | 0.25% |
| 2026/04/30 | 13.84% | 8.78% | 7.96% | 7.49% | 6.74% | 4.51% | 4.24% | 3.85% | 3.72% | 0.23% |
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In April 2026, commbank.com.au’s PPC spend share fluctuated, peaking at 14.84% on April 29. Macquarie.com.au saw a sharp decline after early highs, while boq.com.au’s share dwindled to 0.23% by month’s end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 136 |
| 2026/04/02 | 139 |
| 2026/04/03 | 140 |
| 2026/04/04 | 139 |
| 2026/04/05 | 138 |
| 2026/04/06 | 135 |
| 2026/04/07 | 139 |
| 2026/04/08 | 139 |
| 2026/04/09 | 137 |
| 2026/04/10 | 139 |
| 2026/04/11 | 137 |
| 2026/04/12 | 136 |
| 2026/04/13 | 138 |
| 2026/04/14 | 137 |
| 2026/04/15 | 140 |
| 2026/04/16 | 138 |
| 2026/04/17 | 138 |
| 2026/04/18 | 137 |
| 2026/04/19 | 140 |
| 2026/04/20 | 133 |
| 2026/04/21 | 137 |
| 2026/04/22 | 136 |
| 2026/04/23 | 131 |
| 2026/04/24 | 128 |
| 2026/04/25 | 129 |
| 2026/04/26 | 131 |
| 2026/04/27 | 129 |
| 2026/04/28 | 130 |
| 2026/04/29 | 131 |
| 2026/04/30 | 133 |
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April began with 136 advertisers, peaking at 140 mid-month. A decline followed, ending at 133.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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St.George surged with a 3.30% click share increase, while Westpac dropped by 2.08%. CommBank rose by 1.36%, contrasting Macquarie’s 1.25% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | commbank.com.au | westpac.com.au | bankwest.com.au | macquarie.com.au | finder.com.au | greatsouthernbank.com.au | rabobank.com.au | ing.com.au | anz.com | boq.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 11.52% | 18.1% | 5.41% | 7.77% | 9.51% | 4.93% | 3.62% | 3.18% | 6.31% | 2.65% |
| 2026/04/02 | 9.78% | 13.36% | 8.22% | 13.45% | 8.02% | 5.73% | 4.92% | 3.41% | 4.8% | 3.24% |
| 2026/04/03 | 8.65% | 16.36% | 8.02% | 15.22% | 6.1% | 5.58% | 6.67% | 3.41% | 4.73% | 2.98% |
| 2026/04/04 | 8.25% | 15.46% | 9.23% | 15.13% | 5.66% | 4.84% | 8.55% | 3.81% | 4.05% | 2.48% |
| 2026/04/05 | 8.01% | 13.4% | 8.51% | 14.99% | 6.05% | 4.87% | 8.8% | 4.03% | 5.19% | 3.67% |
| 2026/04/06 | 8.58% | 13.78% | 7.69% | 14.19% | 7.55% | 6.33% | 7.3% | 3.65% | 4.14% | 3.88% |
| 2026/04/07 | 10.08% | 12.79% | 6.86% | 15.93% | 8.23% | 6.89% | 6.03% | 4.62% | 1.86% | 2.83% |
| 2026/04/08 | 12.17% | 16.12% | 7.41% | 8.67% | 8.3% | 6.64% | 5.29% | 3.91% | 2.4% | 4.53% |
| 2026/04/09 | 12.23% | 16.63% | 7.81% | 5.6% | 9.03% | 5.94% | 7.03% | 4.82% | 2.83% | 4.12% |
| 2026/04/10 | 12.15% | 17.1% | 7.31% | 4.84% | 9.21% | 7.32% | 5.65% | 4.67% | 2.8% | 5.53% |
| 2026/04/11 | 9.93% | 17.69% | 10.09% | 5.14% | 8.21% | 6% | 7.61% | 4.25% | 3.23% | 3.6% |
| 2026/04/12 | 10.16% | 16.84% | 11.31% | 6.11% | 6.17% | 5.92% | 6.98% | 4.03% | 4.13% | 3.38% |
| 2026/04/13 | 10.44% | 12.7% | 10.46% | 7.48% | 7.5% | 5.6% | 5.26% | 4.35% | 3.8% | 3.59% |
| 2026/04/14 | 13.24% | 14.96% | 5.93% | 6.62% | 8.95% | 5.65% | 5.18% | 3.94% | 4.2% | 4.94% |
| 2026/04/15 | 11.03% | 18.8% | 6.52% | 4.98% | 7.9% | 5.98% | 5.18% | 4.46% | 3% | 4.57% |
| 2026/04/16 | 11.94% | 19.23% | 7.71% | 5.36% | 6.59% | 6.52% | 4.77% | 5.44% | 3.04% | 3.91% |
| 2026/04/17 | 10.57% | 18.76% | 5.85% | 4.86% | 8% | 5.71% | 5.65% | 4.75% | 2.5% | 5.75% |
| 2026/04/18 | 10.78% | 15.88% | 9.37% | 5.78% | 6.48% | 6.31% | 5.97% | 4.69% | 2.84% | 5.3% |
| 2026/04/19 | 9.32% | 16.82% | 9.27% | 6.18% | 5.06% | 5.97% | 7.17% | 3.92% | 2.98% | 6.75% |
| 2026/04/20 | 10.99% | 13.7% | 10.74% | 8.1% | 6.5% | 5.83% | 4.78% | 3.74% | 2.72% | 2.65% |
| 2026/04/21 | 12.81% | 15.28% | 8.96% | 5.9% | 5.48% | 6.11% | 3.41% | 4.35% | 2.51% | 6.36% |
| 2026/04/22 | 10.71% | 17.11% | 8.32% | 6.34% | 7.2% | 5.2% | 3.48% | 4.15% | 2.97% | 5.19% |
| 2026/04/23 | 11.13% | 17.69% | 7.92% | 5.44% | 6.11% | 6.21% | 4.03% | 3.35% | 2.49% | 4.68% |
| 2026/04/24 | 11.64% | 14.71% | 8.34% | 5.16% | 6.6% | 5.01% | 3.59% | 5.36% | 3.73% | 3.88% |
| 2026/04/25 | 10.56% | 17.65% | 11.27% | 6.36% | 4.31% | 5.64% | 4.5% | 3.94% | 4.18% | 0.16% |
| 2026/04/26 | 10.08% | 15.72% | 12.68% | 6.59% | 4.81% | 8.38% | 4.69% | 3.85% | 4.64% | 0.31% |
| 2026/04/27 | 13.99% | 16.25% | 11.07% | 5.71% | 7.44% | 5.41% | 3.91% | 3.09% | 4.45% | 0.91% |
| 2026/04/28 | 14.14% | 17.43% | 9.92% | 3.99% | 7.36% | 6.51% | 2.51% | 5.06% | 3.6% | 0.19% |
| 2026/04/29 | 16.03% | 18.86% | 11.55% | 5.99% | 6.28% | 4.12% | 3.24% | 3.62% | 2.61% | 0.1% |
| 2026/04/30 | 14.74% | 14.59% | 8.06% | 5.79% | 4.94% | 4.68% | 4.01% | 3.93% | 2.72% | 0.11% |
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In April 2026, Westpac led with fluctuating impressions, peaking mid-month. CommBank surged late, while Macquarie’s early strength waned. Bankwest and Finder showed moderate stability. BOQ’s presence diminished significantly by month’s end.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Compare Our Savings Accounts and Find The Right Account For Your Goals. Learn More. Saving For Now, And Your Future. Find The Account To Suit Your Needs. Choice Of Accounts. Goal Tracker.
Find The Right Savings Account For You. Up To 5.65% Interest Per Year. 100% Free To Use.
New To ING Savings? Up To 5.65% p.a. On Balances $150K-500K For The First 4 Mths. T&Cs Apply
Intro variable rate for first 4 months up to $250K. *Eligibility criteria and T&Cs apply. Award winning savings accounts with no account keeping fees.
Spend & Save Variable Rate. Eligibility, Savings, Card Purchase Criteria, T&Cs Apply. Card On Hold.
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In the competitive landscape of savings accounts, top advertisers like CommBank, Finder, ING, Rabobank, and Westpac captivate with enticing offers. Themes of high interest rates, up to 5.65% p.a., and no fees dominate, appealing to diverse financial goals and age groups.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Finance Banks April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Finance Banks April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Finance Banks April 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Finance Banks April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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