Share of Clicks for top 10 AUS Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| westpac.com.au | 32.08 |
| commbank.com.au | 15.17 |
| greatsouthernbank.com.au | 9.03 |
| stgeorge.com.au | 6.86 |
| macquarie.com.au | 5.89 |
| ing.com.au | 5.04 |
| bankwest.com.au | 3.83 |
| westernunion.com | 3.09 |
| hsbc.com.au | 1.9 |
| finder.com.au | 1.89 |
| others | 15.22 |
- westpac.com.au - 32.08%
- commbank.com.au - 15.17%
- greatsouthernbank.com.au - 9.03%
- stgeorge.com.au - 6.86%
- macquarie.com.au - 5.89%
- ing.com.au - 5.04%
- bankwest.com.au - 3.83%
- westernunion.com - 3.09%
- hsbc.com.au - 1.9%
- finder.com.au - 1.89%
- others - 15.22%
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In the competitive landscape of Google PPC, Westpac leads with a 32.08% click share, followed by CommBank at 15.17%. “Others” collectively hold a significant 15.22%, showcasing diverse competition.
Share of Spend for the top 10 AUS Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ing.com.au | greatsouthernbank.com.au | commbank.com.au | westpac.com.au | bankwest.com.au | macquarie.com.au | nab.com.au | finder.com.au | airwallex.com | anz.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.9% | 5.99% | 8.91% | 8.68% | 9.42% | 7.94% | 3.61% | 4.29% | 2.51% | 4.69% |
| 2026/05/02 | 5.95% | 7.86% | 8.29% | 8.33% | 9.97% | 6.37% | 3.39% | 3.43% | 2.13% | 6.01% |
| 2026/05/03 | 4.14% | 6.37% | 7.63% | 8.11% | 10.33% | 6.47% | 3.05% | 3.38% | 2.47% | 5.64% |
| 2026/05/04 | 3.74% | 7.78% | 9.42% | 7.79% | 10.65% | 7.06% | 3.41% | 4.44% | 1.84% | 5.1% |
| 2026/05/05 | 5.71% | 8.99% | 8.64% | 7.41% | 9.84% | 7.44% | 2.88% | 5.37% | 1.96% | 5.79% |
| 2026/05/06 | 9.6% | 9.95% | 8.53% | 8.47% | 6.47% | 6.25% | 3.62% | 4.97% | 2.24% | 4.82% |
| 2026/05/07 | 11.37% | 8.81% | 8.96% | 8.37% | 7.65% | 5.51% | 3.09% | 3.59% | 2.78% | 4.42% |
| 2026/05/08 | 10% | 7% | 7.8% | 8.5% | 9.7% | 5.96% | 3.54% | 2.6% | 2.95% | 4.13% |
| 2026/05/09 | 15.88% | 6.97% | 7.07% | 9.97% | 8.59% | 4.75% | 3.95% | 2.64% | 2.38% | 4.8% |
| 2026/05/10 | 11.88% | 6.89% | 7.02% | 9.56% | 12.84% | 4.65% | 3.2% | 2.36% | 2.85% | 6.37% |
| 2026/05/11 | 10.59% | 7.78% | 7.32% | 8.23% | 10.35% | 5.03% | 2.94% | 3.47% | 5.27% | 5.27% |
| 2026/05/12 | 5.03% | 9.03% | 8.79% | 8.89% | 10.99% | 5.72% | 3.58% | 4.27% | 4.81% | 5.19% |
| 2026/05/13 | 5.21% | 8.85% | 8.17% | 10.1% | 12.23% | 4.9% | 3.38% | 3.71% | 4.44% | 6.37% |
| 2026/05/14 | 6.06% | 10.05% | 8.19% | 9.76% | 8.21% | 4.82% | 3.93% | 3.52% | 5.76% | 5.92% |
| 2026/05/15 | 7.51% | 9.29% | 8.08% | 8.01% | 9.08% | 5.86% | 3.25% | 3.1% | 7.96% | 5.47% |
| 2026/05/16 | 9.5% | 8.84% | 7.68% | 9% | 8.03% | 7.24% | 3.83% | 3.33% | 3.57% | 6.01% |
| 2026/05/17 | 10.28% | 9.18% | 7.06% | 9.42% | 9.05% | 6.29% | 3.9% | 3.96% | 3.02% | 7.3% |
| 2026/05/18 | 8.37% | 8.48% | 7.28% | 8.71% | 9.92% | 6.18% | 4.27% | 3.95% | 4.33% | 5.84% |
| 2026/05/19 | 10.94% | 8.43% | 6.88% | 8.98% | 7.98% | 6.51% | 4.5% | 3.61% | 5.93% | 5.03% |
| 2026/05/20 | 13.68% | 10.05% | 6.29% | 8.44% | 7.2% | 5.57% | 3.91% | 3.71% | 5.55% | 5.33% |
| 2026/05/21 | 14.22% | 9.53% | 7.82% | 9.57% | 7.66% | 5.8% | 3.94% | 3.77% | 4.99% | 2.06% |
| 2026/05/22 | 13.66% | 9% | 8.01% | 10.1% | 7.71% | 6.26% | 4.6% | 4.3% | 3.99% | 2.42% |
| 2026/05/23 | 14.84% | 11.49% | 9.21% | 9.1% | 7.39% | 5.91% | 4.49% | 3.56% | 3.56% | 2.63% |
| 2026/05/24 | 17.89% | 9.78% | 7.54% | 10.57% | 8.24% | 6.11% | 4.4% | 4% | 4.9% | 2.75% |
| 2026/05/25 | 19.35% | 9.96% | 9.11% | 7.64% | 7.22% | 6.02% | 4.2% | 4.65% | 4.73% | 2.22% |
| 2026/05/26 | 15.54% | 11.85% | 8.84% | 6.98% | 8.2% | 7.2% | 3.48% | 6.28% | 3.43% | 1.66% |
| 2026/05/27 | 17.3% | 12.14% | 9.85% | 7.8% | 8.09% | 5.76% | 4.24% | 6.02% | 4.13% | 1.86% |
| 2026/05/28 | 19.58% | 14.22% | 10.09% | 7.15% | 8.87% | 3.85% | 3.91% | 5.88% | 3.67% | 1.61% |
| 2026/05/29 | 15.95% | 13.06% | 10.87% | 6.69% | 6.63% | 6.38% | 3.56% | 4.87% | 4.02% | 2% |
| 2026/05/30 | 15.96% | 9.93% | 10.51% | 7.93% | 4.87% | 5.91% | 4.71% | 4.45% | 3.3% | 2.35% |
| 2026/05/31 | 13.82% | 12.24% | 10.86% | 8.72% | 7.23% | 5.94% | 4.34% | 3.78% | 2.74% | 2.1% |
- ing.com.au
- greatsouthernbank.com.au
- commbank.com.au
- westpac.com.au
- bankwest.com.au
- macquarie.com.au
- nab.com.au
- finder.com.au
- airwallex.com
- anz.com
Copyright © Adthena. All rights reserved.
In May 2026, ING’s PPC spend surged, peaking at 19.58% on the 28th. Great Southern Bank and CommBank showed steady growth, while Westpac fluctuated. Bankwest’s spend peaked mid-month, then declined. Macquarie and NAB remained stable. Finder and Airwallex saw moderate increases, while ANZ’s spend decreased significantly.
Competitor Count for AUS Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 130 |
| 2026/05/02 | 126 |
| 2026/05/03 | 129 |
| 2026/05/04 | 130 |
| 2026/05/05 | 136 |
| 2026/05/06 | 137 |
| 2026/05/07 | 136 |
| 2026/05/08 | 132 |
| 2026/05/09 | 129 |
| 2026/05/10 | 140 |
| 2026/05/11 | 139 |
| 2026/05/12 | 141 |
| 2026/05/13 | 136 |
| 2026/05/14 | 134 |
| 2026/05/15 | 138 |
| 2026/05/16 | 139 |
| 2026/05/17 | 140 |
| 2026/05/18 | 141 |
| 2026/05/19 | 136 |
| 2026/05/20 | 133 |
| 2026/05/21 | 138 |
| 2026/05/22 | 141 |
| 2026/05/23 | 140 |
| 2026/05/24 | 147 |
| 2026/05/25 | 162 |
| 2026/05/26 | 168 |
| 2026/05/27 | 164 |
| 2026/05/28 | 168 |
| 2026/05/29 | 156 |
| 2026/05/30 | 157 |
| 2026/05/31 | 162 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP began at 130, fluctuated slightly, then surged to 168 by month’s end, indicating a dynamic advertising landscape.
