Share of Clicks for top 10 AUS Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| westpac.com.au | 9.35 |
| macquarie.com.au | 9.01 |
| bankwest.com.au | 8.93 |
| boq.com.au | 8.79 |
| suncorpbank.com.au | 7.28 |
| commbank.com.au | 5.83 |
| greatsouthernbank.com.au | 5.83 |
| stgeorge.com.au | 5.29 |
| ing.com.au | 5.19 |
| finder.com.au | 4.29 |
| others | 30.21 |
- westpac.com.au - 9.35%
- macquarie.com.au - 9.01%
- bankwest.com.au - 8.93%
- boq.com.au - 8.79%
- suncorpbank.com.au - 7.28%
- commbank.com.au - 5.83%
- greatsouthernbank.com.au - 5.83%
- stgeorge.com.au - 5.29%
- ing.com.au - 5.19%
- finder.com.au - 4.29%
- others - 30.21%
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In the competitive landscape of Google’s PPC for finance, Westpac leads with a 9.35% click share. Macquarie and Bankwest follow closely. Notably, ‘others’ collectively hold a significant 30.21% share.
Share of Spend for the top 10 AUS Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | suncorpbank.com.au | macquarie.com.au | westpac.com.au | ing.com.au | boq.com.au | finder.com.au | greatsouthernbank.com.au | stgeorge.com.au | anz.com | bankwest.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 9.94% | 6.68% | 9.55% | 4.7% | 5.84% | 2.9% | 5.84% | 5.02% | 10.62% | 12.66% |
| 2025/10/02 | 9.76% | 9.97% | 7.82% | 6.8% | 6.21% | 3.92% | 5.88% | 5.06% | 4.67% | 11.06% |
| 2025/10/03 | 10.05% | 8.03% | 8.43% | 8.69% | 6.8% | 3.53% | 5.49% | 4.6% | 2.69% | 14.04% |
| 2025/10/04 | 7.26% | 7.66% | 9.48% | 9.19% | 6.92% | 3.53% | 6.05% | 4.62% | 3.24% | 12.78% |
| 2025/10/05 | 6.1% | 8.21% | 9.75% | 8.07% | 4.84% | 3.53% | 6.27% | 4.98% | 3.62% | 10.93% |
| 2025/10/06 | 5.64% | 6.8% | 10.54% | 7.07% | 6.8% | 3.27% | 6.55% | 4.01% | 2.9% | 13.82% |
| 2025/10/07 | 8.92% | 8.1% | 5.22% | 7.75% | 6.35% | 3.72% | 7.98% | 5.22% | 3.74% | 7.32% |
| 2025/10/08 | 6.12% | 8.82% | 11.67% | 9.57% | 7.76% | 4.41% | 7.26% | 4.51% | 4.02% | 4.87% |
| 2025/10/09 | 7.33% | 7.39% | 7.5% | 10.35% | 9.05% | 3.53% | 5.9% | 5.53% | 4.14% | 6.4% |
| 2025/10/10 | 8.77% | 7.2% | 9.29% | 12.33% | 9.22% | 3.45% | 4.9% | 5.77% | 4.88% | 6.29% |
| 2025/10/11 | 7.42% | 6.34% | 8.8% | 10.13% | 8.58% | 3.32% | 4.32% | 5.71% | 5.74% | 9.57% |
| 2025/10/12 | 7.23% | 6.93% | 8.95% | 9.14% | 9.27% | 3.3% | 4.24% | 5.67% | 5.4% | 9.59% |
| 2025/10/13 | 9.2% | 6.75% | 9.67% | 7.86% | 10.3% | 3.14% | 5.69% | 3.8% | 6.36% | 8.49% |
| 2025/10/14 | 8.61% | 7.92% | 7.56% | 8.39% | 8.59% | 3.75% | 5.78% | 5.62% | 5.7% | 7.55% |
| 2025/10/15 | 10.12% | 8.02% | 8.22% | 8.97% | 8.18% | 3.35% | 5.87% | 4.56% | 8.24% | 6.54% |
| 2025/10/16 | 10.79% | 7.69% | 8.87% | 9.78% | 8.32% | 3.42% | 5.23% | 5.24% | 8.01% | 7.78% |
| 2025/10/17 | 9.83% | 7.64% | 8.75% | 11.64% | 6.54% | 3.29% | 5.33% | 5.35% | 7.3% | 6.84% |
| 2025/10/18 | 9.67% | 7.65% | 7.49% | 8.06% | 8.48% | 2.63% | 4.09% | 5.28% | 6.39% | 6.94% |
| 2025/10/19 | 12.88% | 6.32% | 6.84% | 8.85% | 7% | 2.81% | 3.81% | 5.93% | 7.59% | 8.39% |
| 2025/10/20 | 12.71% | 6.77% | 7.92% | 7.94% | 6.78% | 3.53% | 4.96% | 3.51% | 8.74% | 6.41% |
| 2025/10/21 | 12.8% | 7.98% | 9.62% | 8.53% | 6.15% | 3.87% | 6.42% | 3.83% | 7.11% | 4.77% |
| 2025/10/22 | 16.07% | 7.71% | 8.55% | 8.24% | 6.68% | 3.79% | 5.98% | 4.04% | 5% | 6.58% |
| 2025/10/23 | 15.13% | 6.9% | 9.42% | 9.9% | 8.31% | 3.99% | 4.99% | 4.49% | 4.29% | 5.95% |
| 2025/10/24 | 14.95% | 6.13% | 9.48% | 9.39% | 7.6% | 3.94% | 4.88% | 5.28% | 6.43% | 5.01% |
| 2025/10/25 | 13.71% | 7.48% | 9.21% | 8.52% | 6.28% | 4.18% | 4.17% | 4.82% | 8.36% | 4.54% |
| 2025/10/26 | 15.82% | 6.82% | 8% | 6.51% | 7.37% | 3.74% | 3.92% | 4.53% | 7.91% | 7% |
| 2025/10/27 | 15.11% | 7.18% | 9.27% | 6.33% | 7.39% | 3.55% | 3.52% | 4.1% | 10.29% | 5.83% |
| 2025/10/28 | 16.02% | 7.59% | 9.24% | 6.17% | 8.36% | 3.85% | 3.82% | 2.92% | 8.62% | 5.96% |
| 2025/10/29 | 15.81% | 8.35% | 6.63% | 5.97% | 6.96% | 4.15% | 3.52% | 3.77% | 7.63% | 6.88% |
| 2025/10/30 | 15.59% | 7.83% | 7.29% | 6.66% | 6.35% | 4.18% | 4.09% | 5.71% | 6.91% | 5.46% |
| 2025/10/31 | 17.07% | 8.54% | 8.25% | 8.07% | 6.8% | 4.6% | 4.22% | 4.02% | 3.51% | 3.39% |
- suncorpbank.com.au
- macquarie.com.au
- westpac.com.au
- ing.com.au
- boq.com.au
- finder.com.au
- greatsouthernbank.com.au
- stgeorge.com.au
- anz.com
- bankwest.com.au
Copyright © Adthena. All rights reserved.
Suncorpbank.com.au’s spend share surged from 5.64% to 17.07% by October’s end. Macquarie.com.au fluctuated, ending at 8.54%. Westpac.com.au saw a dip, closing at 8.25%. Ing.com.au peaked mid-month, finishing at 8.07%.
Competitor Count for AUS Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 158 |
| 2025/10/02 | 165 |
| 2025/10/03 | 158 |
| 2025/10/04 | 162 |
| 2025/10/05 | 164 |
| 2025/10/06 | 172 |
| 2025/10/07 | 167 |
| 2025/10/08 | 163 |
| 2025/10/09 | 163 |
| 2025/10/10 | 168 |
| 2025/10/11 | 165 |
| 2025/10/12 | 170 |
| 2025/10/13 | 171 |
| 2025/10/14 | 165 |
| 2025/10/15 | 171 |
| 2025/10/16 | 165 |
| 2025/10/17 | 165 |
| 2025/10/18 | 164 |
| 2025/10/19 | 163 |
| 2025/10/20 | 165 |
| 2025/10/21 | 169 |
| 2025/10/22 | 165 |
| 2025/10/23 | 163 |
| 2025/10/24 | 170 |
| 2025/10/25 | 169 |
| 2025/10/26 | 168 |
| 2025/10/27 | 172 |
| 2025/10/28 | 169 |
| 2025/10/29 | 174 |
| 2025/10/30 | 174 |
| 2025/10/31 | 176 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in distinct advertisers, starting at 158 and peaking at 176. The month concluded with a notable increase, reflecting heightened competition.
