UK Finance Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
justgiving.com	18.31
stepchange.org	10.59
moneygram.com	6.17
equifax.co.uk	4.6
policyexpert.co.uk	4.37
squareup.com	2.54
currenciesdirect.com	2.32
unbiased.co.uk	1.86
moneysavingexpert.com	1.64
yourdebt-expert.co.uk	1.58
others	46.02

In the PPC landscape, ‘justgiving.com’ leads with 18.31% click share, followed by ‘stepchange.org’ at 10.59%. ‘Others’ dominate with 46.02%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	stepchange.org	unbiased.co.uk	moneyadvice.co.uk	angeladvance.co.uk	getdebthelp.co.uk	stripe.com	squareup.com	trustdeedscotland.net	equifax.co.uk	yourdebt-expert.co.uk
2025/05/01	4.97%	2.12%	2.2%	1.37%	2.55%	1.2%	6.14%	2.16%	4.79%	6.21%
2025/05/02	6.69%	3.24%	2.06%	1.24%	1.93%	1.57%	6.59%	1.97%	5.01%	4.89%
2025/05/03	7.68%	3.68%	2.2%	1.61%	0.76%	2.01%	7.93%	2.55%	3.5%	0.19%
2025/05/04	8.66%	1.02%	2.35%	3.38%	0.05%	1.7%	6.64%	1.93%	3.28%	0.18%
2025/05/05	7.58%	1.57%	3.35%	3.29%	1.46%	1.32%	5.52%	1.79%	3.32%	6.34%
2025/05/06	5.57%	1.86%	1.84%	1.1%	2.35%	1.38%	6.25%	2.18%	3.69%	8.32%
2025/05/07	3.23%	2.39%	2.14%	1.58%	1.89%	1.49%	5.66%	1.62%	3.55%	6.09%
2025/05/08	4.06%	2.6%	1.77%	0.85%	2.5%	1.49%	6.01%	1.78%	3.72%	4.84%
2025/05/09	5.5%	2.33%	2.59%	1.8%	2.69%	1.47%	6.72%	2.34%	3.31%	2.59%
2025/05/10	6.07%	2.68%	2.22%	1.83%	1.51%	1.32%	8.23%	1.84%	3.6%	0.15%
2025/05/11	5.58%	2.89%	2.14%	2.29%	0.05%	1.14%	8.2%	2.19%	3.5%	0.16%
2025/05/12	4.48%	2.65%	1.4%	0.78%	2.16%	1.29%	6.24%	1.53%	3.15%	6.48%
2025/05/13	3.8%	3.39%	1.64%	1.01%	2.33%	1.5%	6.36%	1.47%	3.9%	9.57%
2025/05/14	4.05%	3.12%	2.08%	1.41%	2.35%	1.68%	5.21%	1.61%	3.45%	6.92%
2025/05/15	4.79%	2.48%	2.25%	2.53%	2.78%	1.99%	4.39%	0.98%	3.14%	4.6%
2025/05/16	4.54%	3.24%	2.25%	2.13%	3.27%	1.84%	3.62%	1.64%	3%	2.46%
2025/05/17	5.64%	5.17%	3.22%	3.31%	1.23%	1.93%	2.54%	1.96%	2.34%	0.28%
2025/05/18	5.16%	4.32%	3.33%	3.18%	0.13%	2.35%	2.98%	2.25%	2.06%	0.27%
2025/05/19	3.01%	3.2%	2.3%	1.89%	2.89%	2.08%	2.87%	2.06%	2.6%	5.51%
2025/05/20	3.77%	3.6%	2.55%	1.98%	3.57%	1.9%	2.58%	1.25%	2.55%	7.3%
2025/05/21	3.54%	3.43%	3.03%	2.36%	3.46%	1.81%	2.16%	1.73%	2.19%	7.45%
2025/05/22	4.68%	3.18%	2.84%	1.78%	3.86%	2.18%	2.55%	1.54%	2.06%	5.58%
2025/05/23	4.95%	4.45%	2.99%	2.53%	2.82%	2%	2.79%	1.99%	2.52%	4.06%
2025/05/24	6.52%	5.88%	3.68%	3.6%	1.46%	2.65%	2.69%	2.64%	2.87%	0.26%
2025/05/25	7.49%	5.8%	4.88%	3.79%	0.16%	2.42%	3.18%	1.93%	1.97%	0.3%
2025/05/26	6.16%	5.01%	3.56%	2.87%	2.75%	2.34%	2.11%	1.63%	2.17%	4.25%
2025/05/27	4.62%	5.12%	3.07%	2.63%	3.55%	1.89%	1.83%	1.71%	2.11%	6.85%
2025/05/28	3.76%	4.38%	3.44%	2.18%	3.81%	2.03%	2.07%	1.77%	1.93%	6.47%
2025/05/29	3.36%	4.11%	2.55%	1.37%	3.35%	1.93%	2.33%	1.65%	1.54%	6.2%
2025/05/30	5.24%	4.94%	3.53%	2.6%	3.46%	1.89%	2.67%	1.61%	1.83%	4.74%
2025/05/31	7.58%	6.5%	3.87%	3.04%	2.68%	2.34%	2.32%	2.09%	1.7%	0.26%

In May 2025, StepChange.org’s PPC spend share fluctuated, peaking at 8.66% on May 4th. Unbiased.co.uk saw a steady rise, ending at 6.50%. MoneyAdvice.co.uk’s share increased mid-month, while AngelAdvance.co.uk showed a gradual climb. GetDebtHelp.co.uk experienced volatility, finishing at 2.68%. Stripe.com maintained a consistent trend, closing at 2.34%. Squareup.com started strong but declined, ending at 2.32%. TrustDeedScotland.net remained stable, closing at 2.09%. Equifax.co.uk’s share decreased, finishing at 1.70%. YourDebt-Expert.co.uk had significant fluctuations, ending at 0.26%.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/05/01	581
2025/05/02	616
2025/05/03	604
2025/05/04	610
2025/05/05	618
2025/05/06	612
2025/05/07	639
2025/05/08	641
2025/05/09	624
2025/05/10	605
2025/05/11	622
2025/05/12	609
2025/05/13	657
2025/05/14	645
2025/05/15	644
2025/05/16	643
2025/05/17	608
2025/05/18	603
2025/05/19	608
2025/05/20	626
2025/05/21	606
2025/05/22	577
2025/05/23	565
2025/05/24	564
2025/05/25	554
2025/05/26	561
2025/05/27	566
2025/05/28	564
2025/05/29	572
2025/05/30	563
2025/05/31	548

May began with 581 advertisers, peaking at 657 mid-month. A decline followed, ending with 548.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
justgiving.com	5.22%
stepchange.org	1.8%
unbiased.co.uk	1.04%
moneygram.com	0.75%
creditkarma.co.uk	0.56%
keycurrency.co.uk	-1%
torfx.com	-1.03%
equifax.co.uk	-1.86%
squareup.com	-1.93%
moneysavingexpert.com	-2%

Justgiving.com surged with a 5.22% click share increase, while moneysavingexpert.com dropped by 2.0%. Stepchange.org and unbiased.co.uk also saw positive gains.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	stepchange.org	justgiving.com	unbiased.co.uk	loqbox.com	gofundme.com	equifax.co.uk	moneygram.com	thedebtadviceservice.co.uk	currenciesdirect.com	yourdebt-expert.co.uk
2025/05/01	3.47%	5.57%	2.38%	2.37%	1.44%	6.04%	2.28%	3.79%	0.64%	6.19%
2025/05/02	5.21%	5%	2.62%	3.07%	1.45%	6.83%	2.46%	2.24%	2.5%	3.17%
2025/05/03	6.11%	4.32%	2.44%	2.75%	1.46%	7%	2.6%	1.51%	2.97%	0.11%
2025/05/04	5.67%	4.78%	0.8%	2.89%	1.82%	6.26%	2.27%	1.41%	5.49%	0.1%
2025/05/05	5.68%	3.17%	1.04%	2.95%	2.28%	6.88%	2.21%	1.51%	0.75%	4.49%
2025/05/06	4.33%	4.15%	1.22%	2.52%	1.1%	6.64%	1.37%	2.39%	4.58%	6.54%
2025/05/07	2.36%	3.4%	1.58%	2.05%	1.08%	6.78%	0.89%	1.94%	1.89%	4.21%
2025/05/08	3.16%	3.43%	1.57%	2.1%	2.23%	7.12%	2.01%	2.25%	0.73%	2.67%
2025/05/09	4.48%	4.44%	1.47%	2.28%	1.2%	6.47%	1.99%	1.61%	5.89%	1.79%
2025/05/10	4.23%	3.99%	1.61%	2.13%	2.31%	6.2%	1.95%	0.9%	3.35%	0.08%
2025/05/11	4.01%	4.54%	1.6%	2.39%	2.13%	6.7%	2.32%	1.73%	0.65%	0.09%
2025/05/12	3.47%	3.81%	1.71%	2.56%	2.63%	5.87%	1.78%	2.41%	0.53%	3.47%
2025/05/13	2.87%	2.55%	2.17%	1.56%	1.84%	6.92%	1.55%	2.36%	1.45%	7.7%
2025/05/14	3.09%	4.71%	2.12%	1.95%	1.92%	6.83%	1.73%	1.87%	0.39%	3.94%
2025/05/15	3.43%	3.62%	1.5%	3.24%	2.08%	5.26%	1.49%	3.46%	1.67%	3.45%
2025/05/16	3.56%	3.51%	2.3%	3.35%	1.33%	5.89%	1.63%	2.35%	0.83%	1.55%
2025/05/17	3.7%	5.36%	3.16%	3.9%	1.87%	5.15%	1.89%	1.68%	3.79%	0.17%
2025/05/18	3.91%	5.94%	2.83%	3.56%	1.98%	4.11%	1.65%	2.39%	0.55%	0.18%
2025/05/19	2.37%	3.23%	2.11%	5.11%	1.9%	4.75%	1.44%	3.06%	4.05%	4.23%
2025/05/20	3.42%	4.53%	2.36%	3.27%	2.68%	5.03%	1.67%	2.97%	0.7%	4.56%
2025/05/21	3.12%	4.65%	2.27%	3.14%	2.05%	4.88%	1.86%	3.8%	3.36%	4.21%
2025/05/22	4.47%	4.84%	2.06%	2.58%	2.58%	4.21%	1.98%	5.74%	3.57%	3.95%
2025/05/23	4.31%	4.55%	2.72%	2.27%	2.5%	5.05%	2.09%	3.6%	0.47%	2.99%
2025/05/24	5.07%	5.73%	3.91%	3.76%	1.42%	6.07%	2.66%	2.62%	1.24%	0.15%
2025/05/25	5.6%	6.55%	3.47%	3.33%	4.07%	4.18%	2.63%	2.1%	3.29%	0.17%
2025/05/26	5.51%	5.2%	3.29%	2.8%	4.16%	5.35%	2.04%	2.1%	3.76%	2.58%
2025/05/27	3.41%	5.75%	3.59%	2.81%	3.3%	4.69%	1.83%	3.24%	0.49%	5.23%
2025/05/28	3.32%	5.57%	2.88%	2.2%	3.62%	4.35%	1.82%	5.21%	0.23%	4.34%
2025/05/29	3.16%	5.55%	2.92%	1.97%	2.78%	3.4%	2.12%	4.1%	0.37%	4.08%
2025/05/30	4.95%	5.99%	3.51%	3.51%	3.54%	3.88%	2.21%	4.17%	0.27%	3.71%
2025/05/31	5.72%	5.19%	4.46%	3.61%	3.51%	3.5%	2.5%	1.97%	0.45%	0.15%

In May 2025, “stepchange.org” saw fluctuating impressions, peaking at 6.11% early, then stabilizing around 5.72%. “justgiving.com” maintained a strong presence, ending at 5.19%. “equifax.co.uk” started high but declined to 3.5%. “yourdebt-expert.co.uk” showed erratic trends, closing at 0.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
GBP/USD Exchange Rate and Charts: Trade GBPUSD on eToro https://www.etoro.com
Buy Crypto on eToro | Don’t invest unless you’re prepared to lose all the money you invest
2
JustGiving https://www.justgiving.com
Make Good Things Happen — Begin Your Fundraising Story Today. Visit JustGiving For Ideas And Create A Page. Secure and Trusted. Make A Positive Impact With JustGiving. £5bn+ Raised For Causes.
3
National Debt Relief Scheme https://www.ndhfinancial.co.uk
One Affordable Payment — NDH Financial is a leading personal insolvency company that helps people get out of debt
4
StepChange Debt Charity https://www.stepchange.org
The UK's Leading Debt Charity — Debt Happens. But When It Does, We’re Here. Take The First Step, Get Free Impartial Advice
5
Write Off Unaffordable Debts https://go.thedebtadviceservice.co.uk
One Affordable Monthly Payment — Find out what debt solutions you qualify for. Free advice also available at MoneyHelper.

In the competitive world of Google PPC, eToro stands out with its bold approach, inviting users to trade GBP/USD while cautioning about investment risks. JustGiving inspires with its impactful fundraising narrative, having raised over £5 billion. NDH Financial, StepChange, and The Debt Advice Service focus on debt relief, offering affordable solutions and free advice, emphasizing support and financial recovery.

Frequently Asked Questions

Why is the UK Finance Consulting May 2025 Report useful and how should I use it?

Why is the UK Finance Consulting May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Consulting May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Consulting May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Consulting May 2025 Report?

The UK Finance Consulting May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Consulting May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Consulting May 2025 Report for?

The UK Finance Consulting May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Finance

UK Finance Consulting - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Finance Consulting brands

Share of Spend for the top 10 UK Finance Consulting brands

Competitor Count for UK Finance Consulting

Market Loss & Market Gains for UK Finance Consulting

UK Finance Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Frequently Asked Questions

Why is the UK Finance Consulting May 2025 Report useful and how should I use it?

Why is the UK Finance Consulting May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Consulting May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Consulting May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

UK Wealth Management

US Wealth Management

UK Loans & Mortgages

US Loans & Mortgages