UK Finance Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Finance Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.1325689452
71.8674310548
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
moneysavingexpert.com 13.84
stepchange.org 12.7
gov.uk 11.83
justgiving.com 7.58
policyexpert.co.uk 5.37
torfx.com 4.36
equifax.co.uk 3.5
currenciesdirect.com 3.08
checkmyfile.com 1.71
unbiased.co.uk 1.62
others 34.41
  • moneysavingexpert.com - 13.84%
  • stepchange.org - 12.7%
  • gov.uk - 11.83%
  • justgiving.com - 7.58%
  • policyexpert.co.uk - 5.37%
  • torfx.com - 4.36%
  • equifax.co.uk - 3.5%
  • currenciesdirect.com - 3.08%
  • checkmyfile.com - 1.71%
  • unbiased.co.uk - 1.62%
  • others - 34.41%

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In the PPC landscape, ‘moneysavingexpert.com’ leads with 13.84% click share, followed by ‘stepchange.org’ at 12.7%. ‘Others’ collectively hold a significant 34.41% share.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stepchange.org getdebthelp.co.uk unbiased.co.uk moneysavingexpert.com debtsolutionadvisor.co.uk yourdebt-expert.co.uk angeladvance.co.uk moneyadvice.co.uk equifax.co.uk currenciesdirect.com
2026/03/01 7.75% 0.05% 4.15% 5.1% 1.87% 0.15% 2.96% 1.66% 2.94% 0.9%
2026/03/02 3.43% 4.26% 5.16% 3.61% 3.96% 3.8% 3.35% 1.24% 3.04% 1%
2026/03/03 4.2% 3.8% 5.01% 3.83% 4.27% 4.54% 1.84% 0.92% 3.03% 1.2%
2026/03/04 4.34% 3.34% 4.32% 3.98% 4.18% 4.52% 1.22% 1.71% 2.16% 2.41%
2026/03/05 5.29% 5.92% 2.87% 2.8% 5.11% 2.72% 2.09% 2.08% 2.6% 1.76%
2026/03/06 3.37% 5.69% 3.8% 4.63% 3.11% 2.4% 3.96% 3.75% 2.53% 2.15%
2026/03/07 5.24% 0.9% 5.39% 5.45% 2.59% 0.84% 3.43% 3.36% 2.74% 1.96%
2026/03/08 6.84% 0.04% 5.05% 5.09% 2.72% 0.14% 3.47% 3.95% 2.69% 2.66%
2026/03/09 3.78% 4.01% 4.25% 4.1% 4.56% 6.06% 2.3% 2.89% 3.78% 1.62%
2026/03/10 4.13% 4.97% 4.02% 4.07% 4.17% 4.2% 2.08% 2.82% 3.58% 2.96%
2026/03/11 5.03% 3.39% 3% 2.66% 4.16% 2.92% 2.88% 2.08% 3.69% 3.44%
2026/03/12 4.87% 3.74% 3.57% 3.07% 4.65% 0.76% 1.89% 4.45% 3.89% 4.23%
2026/03/13 4.94% 4.53% 3.5% 3.11% 2.99% 0.04% 1.81% 4.04% 2.91% 2.92%
2026/03/14 7.53% 2.24% 4.52% 3.37% 2.98% 0.05% 2.74% 3.21% 2.47% 2.15%
2026/03/15 7.57% 0.03% 5.19% 4.05% 3.48% 0.03% 3.02% 3.6% 2.09% 1.24%
2026/03/16 4.92% 4.65% 5.89% 4.05% 4.28% 4.32% 3.2% 2.43% 2.94% 1.66%
2026/03/17 4.26% 4.27% 4.23% 4.6% 3.38% 5.33% 1.79% 2.66% 2.37% 2.16%
2026/03/18 3.92% 3.78% 4.81% 4.61% 2.35% 5.31% 2.14% 2.88% 1.77% 2.86%
2026/03/19 4.78% 4.61% 4.34% 3.1% 3.74% 1.49% 1.76% 3.43% 1.73% 1.41%
2026/03/20 5.01% 4.33% 3.41% 3.26% 2.88% 0.34% 0.83% 3.34% 1.67% 3.01%
2026/03/21 7.65% 0.56% 4.67% 4.19% 1.32% 0.04% 3.77% 4.64% 2.24% 2.9%
2026/03/22 8.32% 0.04% 3.41% 4.59% 1.68% 0.04% 4.43% 3.58% 2% 1.48%
2026/03/23 4.59% 5.15% 2.99% 4.8% 3.48% 4.21% 1.58% 2.11% 2.31% 1.56%
2026/03/24 4.24% 4.25% 4.21% 4.57% 3.37% 5.31% 1.78% 2.64% 2.35% 2.15%
2026/03/25 5.73% 6.18% 1.63% 3.59% 2.32% 5.51% 1.6% 2.44% 2.08% 3.45%
2026/03/26 5.65% 5.35% 2.26% 3.87% 3.61% 4.18% 2.84% 2.83% 2.04% 4.65%
2026/03/27 5.33% 4.99% 3.74% 4.62% 2.27% 0.3% 3.97% 5.31% 2.43% 2.03%
2026/03/28 8.63% 1.87% 4.56% 5.07% 1.06% 0.04% 5.57% 3.1% 2.35% 1.86%
2026/03/29 8.32% 0.04% 3.86% 4.64% 1.52% 0.04% 2.77% 2.83% 2.54% 3.53%
2026/03/30 6.73% 5.11% 4.59% 4.7% 3.95% 2.96% 3.58% 3.29% 2.37% 1.39%
2026/03/31 5.97% 5.53% 4.34% 3.98% 3.87% 3.35% 2.89% 2.85% 1.45% 0.87%
  • stepchange.org
  • getdebthelp.co.uk
  • unbiased.co.uk
  • moneysavingexpert.com
  • debtsolutionadvisor.co.uk
  • yourdebt-expert.co.uk
  • angeladvance.co.uk
  • moneyadvice.co.uk
  • equifax.co.uk
  • currenciesdirect.com

Copyright © Adthena. All rights reserved.

In March 2026, stepchange.org led PPC spend, peaking at 8.63% on March 28. getdebthelp.co.uk fluctuated, while unbiased.co.uk maintained steady growth. moneysavingexpert.com showed consistent activity, ending at 3.98%.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 479
2026/03/02 482
2026/03/03 488
2026/03/04 483
2026/03/05 483
2026/03/06 477
2026/03/07 463
2026/03/08 470
2026/03/09 483
2026/03/10 474
2026/03/11 470
2026/03/12 475
2026/03/13 468
2026/03/14 449
2026/03/15 460
2026/03/16 473
2026/03/17 486
2026/03/18 460
2026/03/19 462
2026/03/20 470
2026/03/21 455
2026/03/22 461
2026/03/23 473
2026/03/24 486
2026/03/25 443
2026/03/26 444
2026/03/27 449
2026/03/28 438
2026/03/29 444
2026/03/30 453
2026/03/31 451

Copyright © Adthena. All rights reserved.

March began with 479 advertisers, peaking at 488 on March 3. A decline followed, reaching 438 on March 28. The month concluded with 451 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stepchange.org 2.35%
justgiving.com 1.64%
checkmyfile.com 0.96%
moneysavingexpert.com 0.87%
keycurrency.co.uk 0.77%
adyen.com -0.25%
uk.virginmoney.com -0.46%
equifax.co.uk -0.95%
torfx.com -0.97%
gov.uk -3.12%

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Justgiving.com and stepchange.org surged in click share, while gov.uk and torfx.com faced declines.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gov.uk moneysavingexpert.com stepchange.org checkmyfile.com keycurrency.co.uk unbiased.co.uk equifax.co.uk thedebtadviceservice.co.uk torfx.com currenciesdirect.com
2026/03/01 6.66% 8.98% 5.37% 1.44% 3.68% 2.33% 5.33% 4.3% 6.38% 1.57%
2026/03/02 6.56% 6.94% 2.81% 1.59% 1.21% 3.88% 6% 2.77% 2.91% 1.01%
2026/03/03 9.97% 6.98% 3.29% 2.03% 4.27% 3.05% 5.99% 3.63% 1.38% 1.62%
2026/03/04 10.21% 7.21% 3.53% 1.23% 1.73% 2.87% 4.3% 3.57% 2.6% 5.37%
2026/03/05 7.94% 4.93% 4.39% 1.37% 0.43% 1.67% 5.06% 2.29% 6.65% 4.19%
2026/03/06 5.45% 8.83% 2.47% 1.02% 1.05% 2.41% 5% 1.91% 5.58% 5.13%
2026/03/07 3.81% 9.47% 3.83% 1.21% 2.99% 4.26% 4.83% 0.02% 6.22% 3.81%
2026/03/08 6.01% 8.49% 4.96% 1.25% 1.84% 2.92% 4.65% 2.65% 6.12% 6.79%
2026/03/09 5.1% 7.67% 3.29% 1.84% 0.77% 3.61% 7.11% 2.35% 2.65% 2.69%
2026/03/10 3.57% 6.98% 3.36% 1.59% 1.26% 3.07% 6.58% 3.73% 4.58% 7.34%
2026/03/11 5.45% 4.39% 3.85% 2.07% 3.26% 1.85% 6.26% 3.33% 11.72% 8.88%
2026/03/12 2.92% 4.92% 3.68% 1.77% 4.52% 2.15% 6.25% 1.8% 14.08% 9.23%
2026/03/13 3.83% 5.13% 3.46% 1.96% 3.53% 2.12% 4.79% 2.26% 12.42% 6.02%
2026/03/14 5.93% 6.24% 6.14% 1.68% 1.06% 3.67% 4.89% 1.58% 2.93% 4.43%
2026/03/15 3.06% 7.18% 5.79% 1.75% 0.96% 3.42% 3.57% 2.4% 9.83% 1.98%
2026/03/16 0% 7.02% 3.85% 2.79% 2.49% 4.66% 5.34% 3.57% 7.86% 4.44%
2026/03/17 0% 8.2% 3.55% 3.29% 1.37% 3.19% 4.02% 2.87% 12.52% 4.73%
2026/03/18 0% 8.66% 3.29% 2.68% 3.79% 3.37% 3.23% 3.83% 4.81% 6.63%
2026/03/19 0% 5.73% 4.21% 2.05% 2.77% 3.58% 3.3% 5.56% 7.65% 2.87%
2026/03/20 0% 5.96% 4.25% 1.29% 4.78% 2.44% 3.23% 1.47% 5.25% 5.92%
2026/03/21 0% 7.53% 6.2% 2.6% 2.11% 3.26% 3.99% 1.33% 6.75% 7.37%
2026/03/22 0.28% 8.68% 7.14% 3.93% 2.07% 2.29% 4.19% 3.05% 1.21% 2.25%
2026/03/23 0.01% 8.53% 3.86% 3.95% 1.96% 1.78% 4.1% 3.11% 6.13% 3.75%
2026/03/24 0% 8.2% 3.55% 3.29% 1.37% 3.19% 4.02% 2.87% 12.52% 4.73%
2026/03/25 0% 6.06% 4.59% 5.06% 6.04% 0.87% 3.67% 2.53% 9.47% 7.14%
2026/03/26 0% 6.6% 4.56% 5.82% 5.66% 1.33% 3.52% 1.64% 11.76% 9.72%
2026/03/27 0% 8.92% 4.59% 5.61% 3.59% 2.69% 4.96% 0.24% 5.05% 3.35%
2026/03/28 9.67% 8.78% 6.76% 5.51% 5.28% 2.87% 4.38% 0.76% 4.18% 3.18%
2026/03/29 7.31% 7.25% 5.58% 5.76% 4.99% 2.98% 3.95% 3.6% 5.49% 8.49%
2026/03/30 12.56% 8.41% 5.54% 3.53% 5.19% 3.03% 4.3% 1.37% 6.16% 1.18%
2026/03/31 11.65% 7.88% 5.24% 3.64% 3.42% 3.07% 2.81% 2.05% 1.32% 0.9%
  • gov.uk
  • moneysavingexpert.com
  • stepchange.org
  • checkmyfile.com
  • keycurrency.co.uk
  • unbiased.co.uk
  • equifax.co.uk
  • thedebtadviceservice.co.uk
  • torfx.com
  • currenciesdirect.com

Copyright © Adthena. All rights reserved.

In March 2026, gov.uk’s impression share fluctuated, peaking at 12.56% on March 30. Moneysavingexpert.com maintained a steady presence, while torfx.com saw significant spikes mid-month. The month concluded with gov.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting - Last month
  1. 1
    USD to GBP https://www.currenciesdirect.com › dollars

    No Transfer Fees — Billions Transferred. Thousands of Happy Customers. Excellent currency transfers, no transfer fees, get a quick free quote!

  2. 2
    Tax Your Vehicle Online | Tax Your Car Online https://www.gov.uk

    You Must Tax Your Vehicle Even If You Do Not Have To Pay Anything. You Can Set Up A Direct Debit To Tax Your Vehicle.

  3. 3
    Large Money Transfers €5,000+ - Today's Euro to Pound Rate https://www.keycurrency.co.uk › great-rates › euro-pound

    British Co. Trusted & Helpful Service. Excellent Rates & No Bank Fees. Get a Quote Today.

  4. 4
    Write Off Unaffordable Debts - One Affordable Monthly Payment https://www.thedebtadviceservice.co.uk

    Find out what debt solutions you qualify for. Free advice also available at MoneyHelper.

  5. 5
    Rates For USD to Pounds https://www.torfx.com

    USD to Pound Exchange — Providing Bespoke USD to Pound Exchange Rates Alongside A Professional Service.

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In the competitive world of Google PPC, advertisers like currenciesdirect.com and torfx.com shine by emphasizing no transfer fees and bespoke services for currency exchanges. Meanwhile, gov.uk and thedebtadviceservice.co.uk focus on essential services, from vehicle tax to debt solutions, highlighting convenience and support. Keycurrency.co.uk stands out with excellent rates and trusted service for large money transfers.

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