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UK Finance Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
stepchange.org 14.96
justgiving.com 9.92
equifax.co.uk 8.08
moneygram.com 6.36
policyexpert.co.uk 4.27
moneysavingexpert.com 3.39
squareup.com 2.42
nationaldebtline.org 2.19
yourdebt-expert.co.uk 2.15
currenciesdirect.com 2.01
others 44.25

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In the PPC landscape, ‘others’ dominate with 44.25% click share, overshadowing ‘stepchange.org’ at 14.96%. ‘Justgiving.com’ follows with 9.92%, while ‘equifax.co.uk’ holds 8.08%.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date yourdebt-expert.co.uk squareup.com stepchange.org equifax.co.uk ivahelp.uk unbiased.co.uk moneygram.com moneyadvice.co.uk trustdeedscotland.net nationaldebtline.org
2025/04/01 8.07% 4.88% 7.68% 4.86% 4.87% 2.33% 3.1% 1.7% 1.75% 2.97%
2025/04/02 3.34% 4.06% 8.29% 4.8% 4.51% 3.73% 3.7% 1.57% 1.82% 2.02%
2025/04/03 5.42% 3.79% 6.7% 4.88% 3.81% 2.72% 2.74% 3.15% 2.1% 1.62%
2025/04/04 2.82% 3.61% 8.85% 4.65% 3.63% 2.44% 3.44% 2.7% 1.15% 2.71%
2025/04/05 0.62% 5.81% 13.4% 4.35% 0.07% 2.47% 3.69% 2.56% 2.8% 2%
2025/04/06 1.34% 4.77% 12.95% 5.68% 0.07% 1.89% 3.51% 1.78% 1.8% 1.78%
2025/04/07 8.42% 2.98% 8.67% 4.28% 4.06% 1.74% 3.57% 2.34% 2.25% 1.49%
2025/04/08 6.99% 3.25% 6.97% 4.47% 5.52% 2.44% 2.43% 1.76% 2.08% 2.87%
2025/04/09 5.42% 3.19% 8% 3.69% 6.11% 1.97% 3.1% 1.82% 1.6% 2.4%
2025/04/10 4.26% 4.9% 8.78% 5.62% 5.94% 1.35% 2.87% 2.21% 1.65% 2.11%
2025/04/11 2.58% 3.82% 10.02% 5.13% 3.48% 2.59% 3.67% 2.5% 2.22% 2.07%
2025/04/12 0.19% 5.47% 14.15% 6.7% 0.14% 3.33% 3.88% 0.97% 2.55% 2.4%
2025/04/13 0.17% 5.7% 11.02% 6.11% 0.12% 3.29% 4.01% 2.09% 1.76% 1.14%
2025/04/14 7.01% 3.38% 8.5% 4.11% 2.81% 2.39% 2.96% 2% 2.2% 0.2%
2025/04/15 5.88% 4.17% 9.57% 5.12% 5.1% 1.7% 3.52% 1.62% 2.59% 0.54%
2025/04/16 9.67% 2.63% 7.65% 4.4% 4.85% 1.71% 2.9% 1.18% 2.66% 0.95%
2025/04/17 6.14% 5.41% 5% 4.99% 4.58% 2.82% 2.73% 1.84% 1.89% 2.8%
2025/04/18 3.25% 4.41% 10.05% 4.91% 0.16% 2.03% 4.87% 1.86% 2.97% 2.29%
2025/04/19 0.15% 5% 8.04% 6.42% 0.09% 2.75% 3.64% 2.18% 3.16% 1.15%
2025/04/20 0.17% 4.8% 9.52% 5.87% 0.1% 2.49% 4.02% 2.64% 2.31% 1.43%
2025/04/21 11.73% 3.76% 6.92% 4.35% 0.24% 1.73% 3.26% 2.35% 3.19% 0.99%
2025/04/22 7.31% 3.9% 5.9% 4.61% 3.06% 3.28% 2.94% 1.44% 1.59% 2.24%
2025/04/23 7.27% 5.54% 5.43% 4.64% 3.09% 2.58% 3.09% 2.4% 1.92% 3.05%
2025/04/24 2.12% 3.86% 5.43% 4.28% 3.26% 4.41% 2.56% 3.24% 1.88% 1.28%
2025/04/25 1.83% 5.22% 6.93% 5.51% 2.31% 3.13% 3.26% 2.27% 1.94% 2.35%
2025/04/26 0.12% 7.36% 9.87% 5.7% 0.04% 3.64% 3.15% 1.64% 2.38% 2.06%
2025/04/27 0.14% 7.61% 9.01% 6.17% 0.04% 2.53% 3.56% 2.25% 2.8% 1.64%
2025/04/28 5.32% 6.38% 7.3% 5% 2.05% 2.53% 3.29% 1.15% 2.36% 1.37%
2025/04/29 9.39% 5.71% 6.74% 5.71% 4.31% 3.2% 3.04% 1.24% 2.16% 1.76%
2025/04/30 10.31% 5.44% 5% 4.98% 3.33% 3.05% 2.85% 1.97% 1.81% 1.28%

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April saw dynamic shifts in PPC spend share. Yourdebt-expert.co.uk peaked on April 21 with 11.73%, while stepchange.org led early with 14.15% on April 12. Squareup.com maintained steady growth, ending at 5.44%.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 648
2025/04/02 616
2025/04/03 656
2025/04/04 646
2025/04/05 615
2025/04/06 616
2025/04/07 611
2025/04/08 622
2025/04/09 588
2025/04/10 598
2025/04/11 589
2025/04/12 571
2025/04/13 573
2025/04/14 567
2025/04/15 570
2025/04/16 591
2025/04/17 595
2025/04/18 575
2025/04/19 605
2025/04/20 580
2025/04/21 586
2025/04/22 607
2025/04/23 619
2025/04/24 617
2025/04/25 590
2025/04/26 587
2025/04/27 575
2025/04/28 608
2025/04/29 594
2025/04/30 599

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April began with 648 advertisers, fluctuating throughout the month, reaching a low of 567 on April 14. The month concluded with 599 advertisers, indicating a slight decline from the start.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
moneysavingexpert.com 4.99%
squareup.com 0.97%
moneysupermarket.com 0.91%
justgiving.com 0.78%
policyexpert.co.uk 0.7%
moneygram.com -0.52%
keycurrency.co.uk -0.59%
ivahelp.uk -0.67%
currenciesdirect.com -1.21%
stepchange.org -5.3%

Copyright © Adthena. All rights reserved.

Moneysavingexpert.com surged with a 4.99% click share increase, while stepchange.org faced a significant 5.3% decline. Squareup.com and moneysupermarket.com also saw positive growth, contrasting with declines for currenciesdirect.com and ivahelp.uk.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date yourdebt-expert.co.uk equifax.co.uk thedebtadviceservice.co.uk stepchange.org currenciesdirect.com ivahelp.uk justgiving.com loqbox.com moneygram.com squareup.com
2025/04/01 8.67% 6.4% 0.92% 6.04% 2.53% 4.96% 3.92% 0.81% 2.3% 2.11%
2025/04/02 3.39% 5.98% 2.81% 6.38% 0.44% 6.36% 4.81% 1.23% 2.63% 1.86%
2025/04/03 4.31% 6.12% 0.99% 4.95% 0.25% 3.34% 3.76% 1.72% 1.9% 1.77%
2025/04/04 1.42% 6.52% 0.53% 6.04% 1% 3.12% 4.81% 1.26% 2.54% 1.77%
2025/04/05 0.43% 5.53% 2.09% 8.84% 4.21% 0.05% 0% 1.56% 2.56% 2.22%
2025/04/06 1.13% 7.17% 1.63% 8.28% 5.34% 0.05% 0.01% 1.61% 2.43% 2.09%
2025/04/07 8.79% 5.3% 1.39% 6.34% 4.22% 4.25% 0% 1.59% 2.62% 1.87%
2025/04/08 7.42% 5.75% 1.49% 4.62% 3.09% 4.83% 4.2% 1.31% 1.78% 1.53%
2025/04/09 5.23% 4.66% 2.03% 5.67% 0.39% 6.64% 2.88% 1.94% 2.3% 1.5%
2025/04/10 3.66% 6.86% 2.54% 6.44% 1.84% 5.83% 3.24% 1.61% 2.01% 2.13%
2025/04/11 3.1% 6.18% 1.75% 7.02% 0.41% 3.2% 4.57% 2.07% 2.54% 1.89%
2025/04/12 0.12% 7.67% 1.17% 9.54% 0.24% 0.1% 0% 2.73% 2.64% 2.7%
2025/04/13 0.11% 7.4% 2.6% 8.08% 2.29% 0.09% 0.71% 2.04% 2.82% 2.26%
2025/04/14 4.71% 4.33% 2.24% 5.14% 9.35% 1.84% 0.49% 1.41% 1.77% 1.35%
2025/04/15 3.58% 6.28% 2.34% 7.19% 1.71% 4.63% 4.09% 1.6% 2.49% 1.86%
2025/04/16 8.17% 5.44% 3.47% 5.01% 4.78% 4.6% 3.5% 1.06% 1.95% 1.08%
2025/04/17 6.26% 6.11% 2.3% 3.31% 4.52% 3.97% 4.5% 1.37% 1.8% 1.79%
2025/04/18 4.91% 6.19% 1.64% 7.02% 0.56% 0.11% 3.18% 1.71% 3.48% 1.8%
2025/04/19 0.09% 7.4% 1.06% 4.42% 1.84% 0.06% 0% 3.39% 2.36% 1.89%
2025/04/20 0.1% 6.65% 2.48% 5.85% 3.8% 0.06% 0.59% 3.19% 2.54% 2.04%
2025/04/21 10.8% 5.89% 2.68% 5.36% 0.02% 0.18% 0% 2.86% 2.43% 1.79%
2025/04/22 5.96% 6% 2.53% 4.23% 0.67% 2.6% 2.29% 2.57% 2.04% 1.69%
2025/04/23 8.61% 5.9% 2.02% 3.9% 0.31% 2.55% 2.84% 2.5% 2.21% 1.93%
2025/04/24 1.46% 5.56% 3.68% 3.94% 0.6% 3.79% 3.44% 2.55% 1.73% 1.58%
2025/04/25 2.32% 6.84% 0.73% 4.89% 0.64% 1.58% 2.89% 2.92% 2.13% 1.95%
2025/04/26 0.07% 6.77% 0.83% 6.53% 5.05% 0.03% 2.83% 2.89% 2.07% 2.41%
2025/04/27 0.09% 7.32% 0.83% 5.98% 0.34% 0.03% 3.33% 3.72% 2.34% 2.57%
2025/04/28 3.82% 6.26% 2.1% 4.69% 0.13% 1.99% 3.21% 2.95% 2.21% 1.96%
2025/04/29 7.78% 7.48% 1.57% 5.23% 0.72% 4.38% 3.76% 2.74% 2.17% 2.13%
2025/04/30 10% 6.16% 3.91% 3.56% 3.38% 3.37% 3.24% 2.37% 1.92% 1.82%

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April’s PPC landscape saw dynamic shifts. Yourdebt-expert.co.uk peaked at 10.0% on April 30, while equifax.co.uk maintained steady visibility. Stepchange.org experienced fluctuations, ending at 3.56%. Overall, diverse trends marked the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Best GBP Exchange Rates? 2K+ https://www.currenciesdirect.com › gbp

    Currencies Direct — More than 425,000 people have trusted us to manage their currency transfers since 1996.

  2. 2
    MoneySavingExpert™ https://www.moneysavingexpert.com › compare › loans

    MoneySavingExpert Loans — Compare Our Best Loan Deals Across A Range Of Providers. Find The Right One For You Today! Get A Loan Quote For Free Today. Our Eligibility Checker...

  3. 3
    National Debtline | Free Debt Advice Charity https://www.nationaldebtline.org

    Can't talk to anyone about your debt? Let's start by making a plan. We're a registered charity. Each year we help more than 100,000 people just like you.

  4. 4
    StepChange Debt Charity https://www.stepchange.org

    The UK's Leading Debt Charity — Debt Happens. But When It Does, We’re Here. Take The First Step, Get Free Impartial Advice

  5. 5
    Write Off Unaffordable Debts | One Affordable Monthly Payment https://go.thedebtadviceservice.co.uk

    Find out what debt solutions you qualify for. Free advice also available at MoneyHelper.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five top-performing ads stand out. Currencies Direct highlights trust with over 425,000 satisfied clients since 1996. MoneySavingExpert™ offers a comprehensive loan comparison, emphasizing free eligibility checks. National Debtline and StepChange focus on compassionate debt advice, each helping over 100,000 individuals annually. The Debt Advice Service promotes affordable debt solutions, ensuring financial relief. These ads collectively underscore trust, expertise, and support in financial management.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.