UK Finance Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stepchange.org	14.96
justgiving.com	9.92
equifax.co.uk	8.08
moneygram.com	6.36
policyexpert.co.uk	4.27
moneysavingexpert.com	3.39
squareup.com	2.42
nationaldebtline.org	2.19
yourdebt-expert.co.uk	2.15
currenciesdirect.com	2.01
others	44.25

In the PPC landscape, ‘others’ dominate with 44.25% click share, overshadowing ‘stepchange.org’ at 14.96%. ‘Justgiving.com’ follows with 9.92%, while ‘equifax.co.uk’ holds 8.08%.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	yourdebt-expert.co.uk	squareup.com	stepchange.org	equifax.co.uk	ivahelp.uk	unbiased.co.uk	moneygram.com	moneyadvice.co.uk	trustdeedscotland.net	nationaldebtline.org
2025/04/01	8.07%	4.88%	7.68%	4.86%	4.87%	2.33%	3.1%	1.7%	1.75%	2.97%
2025/04/02	3.34%	4.06%	8.29%	4.8%	4.51%	3.73%	3.7%	1.57%	1.82%	2.02%
2025/04/03	5.42%	3.79%	6.7%	4.88%	3.81%	2.72%	2.74%	3.15%	2.1%	1.62%
2025/04/04	2.82%	3.61%	8.85%	4.65%	3.63%	2.44%	3.44%	2.7%	1.15%	2.71%
2025/04/05	0.62%	5.81%	13.4%	4.35%	0.07%	2.47%	3.69%	2.56%	2.8%	2%
2025/04/06	1.34%	4.77%	12.95%	5.68%	0.07%	1.89%	3.51%	1.78%	1.8%	1.78%
2025/04/07	8.42%	2.98%	8.67%	4.28%	4.06%	1.74%	3.57%	2.34%	2.25%	1.49%
2025/04/08	6.99%	3.25%	6.97%	4.47%	5.52%	2.44%	2.43%	1.76%	2.08%	2.87%
2025/04/09	5.42%	3.19%	8%	3.69%	6.11%	1.97%	3.1%	1.82%	1.6%	2.4%
2025/04/10	4.26%	4.9%	8.78%	5.62%	5.94%	1.35%	2.87%	2.21%	1.65%	2.11%
2025/04/11	2.58%	3.82%	10.02%	5.13%	3.48%	2.59%	3.67%	2.5%	2.22%	2.07%
2025/04/12	0.19%	5.47%	14.15%	6.7%	0.14%	3.33%	3.88%	0.97%	2.55%	2.4%
2025/04/13	0.17%	5.7%	11.02%	6.11%	0.12%	3.29%	4.01%	2.09%	1.76%	1.14%
2025/04/14	7.01%	3.38%	8.5%	4.11%	2.81%	2.39%	2.96%	2%	2.2%	0.2%
2025/04/15	5.88%	4.17%	9.57%	5.12%	5.1%	1.7%	3.52%	1.62%	2.59%	0.54%
2025/04/16	9.67%	2.63%	7.65%	4.4%	4.85%	1.71%	2.9%	1.18%	2.66%	0.95%
2025/04/17	6.14%	5.41%	5%	4.99%	4.58%	2.82%	2.73%	1.84%	1.89%	2.8%
2025/04/18	3.25%	4.41%	10.05%	4.91%	0.16%	2.03%	4.87%	1.86%	2.97%	2.29%
2025/04/19	0.15%	5%	8.04%	6.42%	0.09%	2.75%	3.64%	2.18%	3.16%	1.15%
2025/04/20	0.17%	4.8%	9.52%	5.87%	0.1%	2.49%	4.02%	2.64%	2.31%	1.43%
2025/04/21	11.73%	3.76%	6.92%	4.35%	0.24%	1.73%	3.26%	2.35%	3.19%	0.99%
2025/04/22	7.31%	3.9%	5.9%	4.61%	3.06%	3.28%	2.94%	1.44%	1.59%	2.24%
2025/04/23	7.27%	5.54%	5.43%	4.64%	3.09%	2.58%	3.09%	2.4%	1.92%	3.05%
2025/04/24	2.12%	3.86%	5.43%	4.28%	3.26%	4.41%	2.56%	3.24%	1.88%	1.28%
2025/04/25	1.83%	5.22%	6.93%	5.51%	2.31%	3.13%	3.26%	2.27%	1.94%	2.35%
2025/04/26	0.12%	7.36%	9.87%	5.7%	0.04%	3.64%	3.15%	1.64%	2.38%	2.06%
2025/04/27	0.14%	7.61%	9.01%	6.17%	0.04%	2.53%	3.56%	2.25%	2.8%	1.64%
2025/04/28	5.32%	6.38%	7.3%	5%	2.05%	2.53%	3.29%	1.15%	2.36%	1.37%
2025/04/29	9.39%	5.71%	6.74%	5.71%	4.31%	3.2%	3.04%	1.24%	2.16%	1.76%
2025/04/30	10.31%	5.44%	5%	4.98%	3.33%	3.05%	2.85%	1.97%	1.81%	1.28%

April saw fluctuating PPC spend shares. Yourdebt-expert.co.uk peaked at 11.73% on April 21, while stepchange.org led with 14.15% on April 12. The month concluded with yourdebt-expert.co.uk at 10.31%.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	648
2025/04/02	616
2025/04/03	656
2025/04/04	646
2025/04/05	615
2025/04/06	616
2025/04/07	611
2025/04/08	622
2025/04/09	588
2025/04/10	598
2025/04/11	589
2025/04/12	571
2025/04/13	573
2025/04/14	567
2025/04/15	570
2025/04/16	591
2025/04/17	595
2025/04/18	575
2025/04/19	605
2025/04/20	580
2025/04/21	586
2025/04/22	607
2025/04/23	619
2025/04/24	617
2025/04/25	590
2025/04/26	587
2025/04/27	575
2025/04/28	608
2025/04/29	594
2025/04/30	599

April saw fluctuating advertiser numbers, starting at 648, dipping mid-month to 567, and closing at 599.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
moneysavingexpert.com	4.99%
squareup.com	0.97%
moneysupermarket.com	0.91%
justgiving.com	0.78%
policyexpert.co.uk	0.7%
moneygram.com	-0.52%
keycurrency.co.uk	-0.59%
ivahelp.uk	-0.67%
currenciesdirect.com	-1.21%
stepchange.org	-5.3%

Moneysavingexpert.com surged with a 4.99% click share increase, while stepchange.org faced a significant 5.3% decline. Squareup.com and moneysupermarket.com also saw positive growth, contrasting with declines for currenciesdirect.com and ivahelp.uk.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	yourdebt-expert.co.uk	equifax.co.uk	thedebtadviceservice.co.uk	stepchange.org	currenciesdirect.com	ivahelp.uk	justgiving.com	loqbox.com	moneygram.com	squareup.com
2025/04/01	8.67%	6.4%	0.92%	6.04%	2.53%	4.96%	3.92%	0.81%	2.3%	2.11%
2025/04/02	3.39%	5.98%	2.81%	6.38%	0.44%	6.36%	4.81%	1.23%	2.63%	1.86%
2025/04/03	4.31%	6.12%	0.99%	4.95%	0.25%	3.34%	3.76%	1.72%	1.9%	1.77%
2025/04/04	1.42%	6.52%	0.53%	6.04%	1%	3.12%	4.81%	1.26%	2.54%	1.77%
2025/04/05	0.43%	5.53%	2.09%	8.84%	4.21%	0.05%	0%	1.56%	2.56%	2.22%
2025/04/06	1.13%	7.17%	1.63%	8.28%	5.34%	0.05%	0.01%	1.61%	2.43%	2.09%
2025/04/07	8.79%	5.3%	1.39%	6.34%	4.22%	4.25%	0%	1.59%	2.62%	1.87%
2025/04/08	7.42%	5.75%	1.49%	4.62%	3.09%	4.83%	4.2%	1.31%	1.78%	1.53%
2025/04/09	5.23%	4.66%	2.03%	5.67%	0.39%	6.64%	2.88%	1.94%	2.3%	1.5%
2025/04/10	3.66%	6.86%	2.54%	6.44%	1.84%	5.83%	3.24%	1.61%	2.01%	2.13%
2025/04/11	3.1%	6.18%	1.75%	7.02%	0.41%	3.2%	4.57%	2.07%	2.54%	1.89%
2025/04/12	0.12%	7.67%	1.17%	9.54%	0.24%	0.1%	0%	2.73%	2.64%	2.7%
2025/04/13	0.11%	7.4%	2.6%	8.08%	2.29%	0.09%	0.71%	2.04%	2.82%	2.26%
2025/04/14	4.71%	4.33%	2.24%	5.14%	9.35%	1.84%	0.49%	1.41%	1.77%	1.35%
2025/04/15	3.58%	6.28%	2.34%	7.19%	1.71%	4.63%	4.09%	1.6%	2.49%	1.86%
2025/04/16	8.17%	5.44%	3.47%	5.01%	4.78%	4.6%	3.5%	1.06%	1.95%	1.08%
2025/04/17	6.26%	6.11%	2.3%	3.31%	4.52%	3.97%	4.5%	1.37%	1.8%	1.79%
2025/04/18	4.91%	6.19%	1.64%	7.02%	0.56%	0.11%	3.18%	1.71%	3.48%	1.8%
2025/04/19	0.09%	7.4%	1.06%	4.42%	1.84%	0.06%	0%	3.39%	2.36%	1.89%
2025/04/20	0.1%	6.65%	2.48%	5.85%	3.8%	0.06%	0.59%	3.19%	2.54%	2.04%
2025/04/21	10.8%	5.89%	2.68%	5.36%	0.02%	0.18%	0%	2.86%	2.43%	1.79%
2025/04/22	5.96%	6%	2.53%	4.23%	0.67%	2.6%	2.29%	2.57%	2.04%	1.69%
2025/04/23	8.61%	5.9%	2.02%	3.9%	0.31%	2.55%	2.84%	2.5%	2.21%	1.93%
2025/04/24	1.46%	5.56%	3.68%	3.94%	0.6%	3.79%	3.44%	2.55%	1.73%	1.58%
2025/04/25	2.32%	6.84%	0.73%	4.89%	0.64%	1.58%	2.89%	2.92%	2.13%	1.95%
2025/04/26	0.07%	6.77%	0.83%	6.53%	5.05%	0.03%	2.83%	2.89%	2.07%	2.41%
2025/04/27	0.09%	7.32%	0.83%	5.98%	0.34%	0.03%	3.33%	3.72%	2.34%	2.57%
2025/04/28	3.82%	6.26%	2.1%	4.69%	0.13%	1.99%	3.21%	2.95%	2.21%	1.96%
2025/04/29	7.78%	7.48%	1.57%	5.23%	0.72%	4.38%	3.76%	2.74%	2.17%	2.13%
2025/04/30	10%	6.16%	3.91%	3.56%	3.38%	3.37%	3.24%	2.37%	1.92%	1.82%

April saw fluctuating PPC impressions for top advertisers. Yourdebt-expert.co.uk peaked at 10.0% on April 30, while equifax.co.uk maintained steady visibility. Stepchange.org experienced highs and lows, ending at 3.56%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Best GBP Exchange Rates? 2K+ https://www.currenciesdirect.com › gbp
Currencies Direct — More than 425,000 people have trusted us to manage their currency transfers since 1996.
2
MoneySavingExpert™ https://www.moneysavingexpert.com › compare › loans
MoneySavingExpert Loans — Compare Our Best Loan Deals Across A Range Of Providers. Find The Right One For You Today! Get A Loan Quote For Free Today. Our Eligibility Checker...
3
National Debtline | Free Debt Advice Charity https://www.nationaldebtline.org
Can't talk to anyone about your debt? Let's start by making a plan. We're a registered charity. Each year we help more than 100,000 people just like you.
4
StepChange Debt Charity https://www.stepchange.org
The UK's Leading Debt Charity — Debt Happens. But When It Does, We’re Here. Take The First Step, Get Free Impartial Advice
5
Write Off Unaffordable Debts | One Affordable Monthly Payment https://go.thedebtadviceservice.co.uk
Find out what debt solutions you qualify for. Free advice also available at MoneyHelper.

Currencies Direct highlights trust with over 425,000 satisfied clients since 1996. MoneySavingExpert offers diverse loan comparisons, emphasizing free eligibility checks. National Debtline and StepChange provide compassionate, free debt advice, while The Debt Advice Service focuses on affordable debt solutions.

Frequently Asked Questions

Why is the UK Finance Consulting April 2025 Report useful and how should I use it?

Why is the UK Finance Consulting April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Consulting April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Consulting April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Consulting April 2025 Report?

The UK Finance Consulting April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Consulting April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Consulting April 2025 Report for?

The UK Finance Consulting April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Finance Consulting - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Finance Consulting brands

Share of Spend for the top 10 UK Finance Consulting brands

Competitor Count for UK Finance Consulting

Market Loss & Market Gains for UK Finance Consulting

UK Finance Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Frequently Asked Questions

Why is the UK Finance Consulting April 2025 Report useful and how should I use it?

Why is the UK Finance Consulting April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Consulting April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Consulting April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

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See this data specific to your brand performance

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