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UK Finance Credit Cards - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
capitalone.co.uk 15.71
moneysupermarket.com 12.65
americanexpress.com 11.62
comparethemarket.com 8.35
moneysavingexpert.com 6.93
postoffice.co.uk 5.59
experian.co.uk 5.22
oceanfinance.co.uk 4.63
equifax.co.uk 4.17
barclaycard.co.uk 2.79
others 22.34

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for finance, Capital One leads with 15.71% click share, followed by MoneySuperMarket at 12.65%. American Express captures 11.62%, while ‘others’ collectively hold a significant 22.34%.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date capitalone.co.uk moneysupermarket.com comparethemarket.com moneysavingexpert.com postoffice.co.uk oceanfinance.co.uk americanexpress.com experian.co.uk uswitch.com equifax.co.uk
2025/04/01 16.61% 16.53% 12.78% 8.25% 4.7% 4.49% 4.28% 4.87% 3.07% 2.49%
2025/04/02 15.16% 16.78% 10.53% 6.78% 5.67% 4.16% 5.47% 5.38% 3.69% 2.9%
2025/04/03 16.78% 14.69% 8.69% 7.51% 7% 5.15% 5.36% 4.48% 3.7% 2.58%
2025/04/04 16.82% 15.21% 9.17% 8.16% 7.62% 4.62% 4.36% 4.53% 3.49% 1.98%
2025/04/05 17.48% 16.04% 8.18% 8.2% 7.19% 5.21% 5.2% 4.42% 3.43% 2.3%
2025/04/06 18.33% 17.34% 10.36% 9.23% 6.57% 4.28% 4.64% 4.11% 2.49% 2.17%
2025/04/07 17.42% 15.71% 9.28% 7.53% 6.18% 5.52% 4.98% 4.6% 2.7% 2.08%
2025/04/08 17.23% 17.54% 13.33% 10.32% 4.96% 4.29% 3.48% 4.8% 2.27% 1.99%
2025/04/09 16.22% 14.86% 11.47% 6.64% 4.95% 4.12% 5.79% 5.3% 3.43% 2.72%
2025/04/10 16.88% 18.01% 11.15% 9.93% 4.61% 4.47% 4.14% 5.09% 2.48% 2.29%
2025/04/11 16.72% 17.32% 11.02% 8.44% 4.22% 3.56% 4.97% 5.52% 2.47% 2.23%
2025/04/12 17.09% 16.76% 8.42% 7.31% 4.68% 3.49% 5.2% 6.13% 3.03% 2.4%
2025/04/13 15.63% 19.17% 9.09% 8.66% 4.06% 3.4% 5.75% 6% 3.24% 2.21%
2025/04/14 16.57% 17.3% 14.44% 8.62% 5.02% 3.91% 4.63% 5.88% 2.93% 1.63%
2025/04/15 16.35% 16% 15.01% 8.22% 5.4% 4.26% 5.01% 5.77% 2.61% 1.77%
2025/04/16 15.71% 18.69% 13.6% 8.28% 4.75% 4.18% 5.34% 5.85% 2.52% 2.18%
2025/04/17 17.54% 17.97% 11.75% 9.98% 2.6% 3.12% 6.11% 6.01% 3.04% 2.03%
2025/04/18 16.45% 17.36% 11.85% 8.85% 4.56% 3.81% 6.21% 5.94% 2.65% 1.87%
2025/04/19 17.54% 15.33% 8.61% 9.38% 6.29% 5.09% 4.51% 5.36% 3.06% 1.97%
2025/04/20 16.39% 17.54% 7.38% 9.23% 5.58% 4.95% 5.39% 4.96% 2.93% 1.9%
2025/04/21 16.69% 18.66% 12.2% 9.36% 4.8% 4.23% 5.13% 4.94% 2.95% 1.55%
2025/04/22 15.81% 17.73% 11.51% 9.37% 4.41% 4.89% 5.17% 5.49% 3.21% 1.76%
2025/04/23 16.38% 17.38% 10.54% 7.93% 4.56% 5.05% 5.21% 6.13% 2.31% 1.63%
2025/04/24 16.02% 17.68% 10.54% 7.67% 4.93% 4.52% 4.82% 4.57% 3.17% 1.55%
2025/04/25 18.1% 16.62% 9.14% 6.42% 6.08% 4.99% 5.19% 4.65% 3.71% 2.1%
2025/04/26 18.86% 17.88% 6.92% 9.09% 6.64% 5.16% 4.6% 3.76% 2.75% 2.03%
2025/04/27 17.99% 18.08% 9.89% 8.64% 7.23% 5.35% 4.27% 4.02% 2.35% 2.03%
2025/04/28 16.6% 16.77% 11.08% 8.1% 7.3% 5.63% 5.62% 4.22% 2.21% 2%
2025/04/29 17.37% 17.38% 11.52% 8% 6.67% 5.03% 4.92% 3.95% 2.39% 2.2%
2025/04/30 17.41% 17.18% 12.05% 7.77% 7.02% 5.06% 4.93% 4.28% 2.08% 1.89%

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April 2025 saw dynamic shifts in PPC spend share. Capitalone.co.uk led with consistent fluctuations, peaking mid-month. Moneysupermarket.com showed resilience, maintaining strong presence. Comparethemarket.com and moneysavingexpert.com experienced varied trends. By month’s end, capitalone.co.uk remained dominant.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 247
2025/04/02 242
2025/04/03 241
2025/04/04 249
2025/04/05 229
2025/04/06 234
2025/04/07 225
2025/04/08 240
2025/04/09 223
2025/04/10 236
2025/04/11 233
2025/04/12 231
2025/04/13 230
2025/04/14 231
2025/04/15 233
2025/04/16 226
2025/04/17 228
2025/04/18 224
2025/04/19 235
2025/04/20 231
2025/04/21 221
2025/04/22 230
2025/04/23 228
2025/04/24 234
2025/04/25 232
2025/04/26 235
2025/04/27 233
2025/04/28 241
2025/04/29 242
2025/04/30 245

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 247 and dipping to 221 mid-month. The month concluded with a slight recovery, ending at 245.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
mbna.co.uk 0.82%
moneysupermarket.com 0.56%
oceanfinance.co.uk 0.5%
barclaycard.co.uk 0.46%
topcashback.co.uk 0.45%
americanexpress.com -0.33%
equifax.co.uk -0.56%
one4all.com -0.57%
comparethemarket.com -0.81%
clearscore.com -1.88%

Copyright © Adthena. All rights reserved.

MBNA.co.uk surged with a 0.82 increase, while Clearscore.com dropped by 1.88.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date capitalone.co.uk moneysupermarket.com postoffice.co.uk comparethemarket.com oceanfinance.co.uk moneysavingexpert.com americanexpress.com experian.co.uk equifax.co.uk loqbox.com
2025/04/01 21.83% 10.78% 6.82% 9.31% 6.38% 5.48% 5.57% 3.2% 3.58% 1.49%
2025/04/02 19.57% 11.07% 7.38% 7.24% 5.53% 4.43% 7.07% 4.1% 4.57% 1.87%
2025/04/03 20.97% 9.58% 9.24% 5.55% 7.14% 5.18% 6.64% 2.93% 3.78% 2.33%
2025/04/04 21.22% 9.74% 9.65% 6.21% 6.33% 5.81% 5.71% 3.22% 3.18% 2.61%
2025/04/05 21.28% 10.26% 9.12% 5.14% 6.91% 5.44% 7.13% 3.2% 3.29% 2.45%
2025/04/06 24.26% 11.17% 8.41% 6.71% 5.82% 6.14% 6.33% 2.88% 3.32% 1.74%
2025/04/07 22.16% 10.19% 7.95% 5.86% 6.68% 4.92% 7.1% 3.06% 3.13% 1.77%
2025/04/08 22.65% 11.65% 6.79% 9.83% 6% 7.17% 4.52% 3.87% 3.09% 1.74%
2025/04/09 21.37% 9.72% 6.92% 7.73% 5.88% 4.29% 7.6% 3.97% 4% 1.98%
2025/04/10 22.7% 12.3% 6.12% 7.99% 6.26% 6.82% 5.34% 3.93% 3.53% 1.8%
2025/04/11 23.29% 11.63% 5.88% 7.47% 5.22% 5.81% 6.69% 4.1% 3.67% 1.57%
2025/04/12 23.83% 11.3% 5.44% 5.42% 4.7% 4.83% 6.97% 5.49% 3.65% 2.22%
2025/04/13 21.26% 13.03% 5.64% 5.79% 5.04% 5.94% 7.01% 5.33% 3.69% 1.8%
2025/04/14 22.21% 11.73% 7% 11.15% 6.1% 6.28% 5.66% 4.99% 2.5% 1.06%
2025/04/15 21.53% 10.94% 7.5% 11.17% 6.52% 6.02% 5.46% 4.47% 2.9% 1.71%
2025/04/16 21.43% 12.78% 6.78% 10.19% 6.26% 5.89% 6.12% 4.43% 3.54% 1.71%
2025/04/17 23.72% 13.01% 3.63% 8.96% 4.55% 7.29% 7.38% 4.68% 3.53% 1.38%
2025/04/18 20.37% 11.37% 6.36% 7.84% 5.69% 5.96% 8.34% 5.32% 3.14% 2.23%
2025/04/19 21.57% 10.02% 8.53% 5.32% 7.42% 6.66% 5.01% 4.11% 3.14% 2.76%
2025/04/20 20.32% 11.5% 7.83% 4.25% 7.33% 6.57% 5.92% 3.62% 2.95% 2.34%
2025/04/21 22.11% 12.88% 7.19% 7.75% 6.8% 6.66% 5.82% 3.85% 2.44% 1.87%
2025/04/22 20.3% 12.71% 6.74% 7.64% 7.27% 6.42% 5.46% 4.48% 2.88% 2.52%
2025/04/23 20.67% 12.76% 6.56% 6.79% 7.19% 5.62% 5.69% 4.84% 2.62% 2.49%
2025/04/24 20.96% 12.39% 7.04% 6.58% 6.83% 5.35% 5.59% 3.33% 2.42% 2.99%
2025/04/25 22.48% 11.58% 8.17% 5.63% 6.93% 4.37% 6.07% 3.38% 3.34% 2.82%
2025/04/26 24.02% 11.33% 9.13% 3.94% 7.48% 6.38% 5.13% 2.44% 3.04% 3.68%
2025/04/27 22.79% 12.01% 10.03% 5.84% 7.4% 6.06% 5.21% 2.7% 2.99% 2.75%
2025/04/28 20.64% 11.31% 10.06% 7.29% 7.95% 5.86% 6.08% 2.96% 3.03% 2.51%
2025/04/29 21.39% 12.03% 9.36% 7.45% 7.27% 5.56% 5.67% 3.13% 3.44% 2.45%
2025/04/30 21.9% 11.33% 9.94% 8.18% 7.51% 5.49% 5.43% 3.07% 2.95% 2.63%

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Capitalone.co.uk led April with fluctuating impressions, peaking at 24.26% on April 6. Moneysupermarket.com saw a steady rise, ending at 11.33%. Postoffice.co.uk surged late, closing at 9.94%. Comparethemarket.com and oceanfinance.co.uk showed varied trends, finishing at 8.18% and 7.51%, respectively. Moneysavingexpert.com and americanexpress.com had modest gains, while experian.co.uk and equifax.co.uk remained stable. Loqbox.com ended with a slight increase at 2.63%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Credit Card For Bad Credit https://quickcheck.capitalone.co.uk/

    Free Eligibility Checker — 39.9% APR Representative Variable. Don't Let Bad Credit Hold You Back, See If You'll Be...

  2. 2
    Equifax UK https://www.equifax.co.uk

    Check Your Credit Report Now — Get The Credit You Deserve With Our Enhanced Equifax Credit Report. Start Your Free Trial

  3. 3
    Best 0% Interest Credit Cards - Up to 24 Months | MoneySuperMarket https://www.moneysupermarket.com

    Enjoy That SuperSaving Feeling At MoneySuperMarket. Save On Your Credit Card Bills Today.

  4. 4
    Card For Bad Credit 39.9% APR | Representative Variable https://apply-creditcard.oceanfinance.co.uk › credit-card › check-now

    Intelligent Lending Ltd Credit Broker Capital One Exclusive Lender. Card For Bad Credit. Pre-approval.

  5. 5
    Best Business Credit Cards April 2025 | Uswitch https://www.uswitch.com

    Manage Your Company Finances With a Business Credit Card. Compare our Best Deals Now. Apply...

Copyright © Adthena. All rights reserved.

In the competitive world of credit cards, Capital One and Ocean Finance target those with bad credit, offering hope with pre-approval and eligibility checks. Equifax empowers users with enhanced credit reports, while MoneySuperMarket and Uswitch focus on savings and business solutions, respectively.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.