UK Finance Credit Cards - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
capitalone.co.uk	15.71
moneysupermarket.com	12.65
americanexpress.com	11.62
comparethemarket.com	8.35
moneysavingexpert.com	6.93
postoffice.co.uk	5.59
experian.co.uk	5.22
oceanfinance.co.uk	4.63
equifax.co.uk	4.17
barclaycard.co.uk	2.79
others	22.34

In the competitive landscape of Google PPC for finance, Capital One leads with 15.71% click share, followed by MoneySuperMarket at 12.65%. American Express captures 11.62%, while ‘others’ collectively hold a significant 22.34%.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	capitalone.co.uk	moneysupermarket.com	comparethemarket.com	moneysavingexpert.com	postoffice.co.uk	oceanfinance.co.uk	americanexpress.com	experian.co.uk	uswitch.com	equifax.co.uk
2025/04/01	16.61%	16.53%	12.78%	8.25%	4.7%	4.49%	4.28%	4.87%	3.07%	2.49%
2025/04/02	15.16%	16.78%	10.53%	6.78%	5.67%	4.16%	5.47%	5.38%	3.69%	2.9%
2025/04/03	16.78%	14.69%	8.69%	7.51%	7%	5.15%	5.36%	4.48%	3.7%	2.58%
2025/04/04	16.82%	15.21%	9.17%	8.16%	7.62%	4.62%	4.36%	4.53%	3.49%	1.98%
2025/04/05	17.48%	16.04%	8.18%	8.2%	7.19%	5.21%	5.2%	4.42%	3.43%	2.3%
2025/04/06	18.33%	17.34%	10.36%	9.23%	6.57%	4.28%	4.64%	4.11%	2.49%	2.17%
2025/04/07	17.42%	15.71%	9.28%	7.53%	6.18%	5.52%	4.98%	4.6%	2.7%	2.08%
2025/04/08	17.23%	17.54%	13.33%	10.32%	4.96%	4.29%	3.48%	4.8%	2.27%	1.99%
2025/04/09	16.22%	14.86%	11.47%	6.64%	4.95%	4.12%	5.79%	5.3%	3.43%	2.72%
2025/04/10	16.88%	18.01%	11.15%	9.93%	4.61%	4.47%	4.14%	5.09%	2.48%	2.29%
2025/04/11	16.72%	17.32%	11.02%	8.44%	4.22%	3.56%	4.97%	5.52%	2.47%	2.23%
2025/04/12	17.09%	16.76%	8.42%	7.31%	4.68%	3.49%	5.2%	6.13%	3.03%	2.4%
2025/04/13	15.63%	19.17%	9.09%	8.66%	4.06%	3.4%	5.75%	6%	3.24%	2.21%
2025/04/14	16.57%	17.3%	14.44%	8.62%	5.02%	3.91%	4.63%	5.88%	2.93%	1.63%
2025/04/15	16.35%	16%	15.01%	8.22%	5.4%	4.26%	5.01%	5.77%	2.61%	1.77%
2025/04/16	15.71%	18.69%	13.6%	8.28%	4.75%	4.18%	5.34%	5.85%	2.52%	2.18%
2025/04/17	17.54%	17.97%	11.75%	9.98%	2.6%	3.12%	6.11%	6.01%	3.04%	2.03%
2025/04/18	16.45%	17.36%	11.85%	8.85%	4.56%	3.81%	6.21%	5.94%	2.65%	1.87%
2025/04/19	17.54%	15.33%	8.61%	9.38%	6.29%	5.09%	4.51%	5.36%	3.06%	1.97%
2025/04/20	16.39%	17.54%	7.38%	9.23%	5.58%	4.95%	5.39%	4.96%	2.93%	1.9%
2025/04/21	16.69%	18.66%	12.2%	9.36%	4.8%	4.23%	5.13%	4.94%	2.95%	1.55%
2025/04/22	15.81%	17.73%	11.51%	9.37%	4.41%	4.89%	5.17%	5.49%	3.21%	1.76%
2025/04/23	16.38%	17.38%	10.54%	7.93%	4.56%	5.05%	5.21%	6.13%	2.31%	1.63%
2025/04/24	16.02%	17.68%	10.54%	7.67%	4.93%	4.52%	4.82%	4.57%	3.17%	1.55%
2025/04/25	18.1%	16.62%	9.14%	6.42%	6.08%	4.99%	5.19%	4.65%	3.71%	2.1%
2025/04/26	18.86%	17.88%	6.92%	9.09%	6.64%	5.16%	4.6%	3.76%	2.75%	2.03%
2025/04/27	17.99%	18.08%	9.89%	8.64%	7.23%	5.35%	4.27%	4.02%	2.35%	2.03%
2025/04/28	16.6%	16.77%	11.08%	8.1%	7.3%	5.63%	5.62%	4.22%	2.21%	2%
2025/04/29	17.37%	17.38%	11.52%	8%	6.67%	5.03%	4.92%	3.95%	2.39%	2.2%
2025/04/30	17.41%	17.18%	12.05%	7.77%	7.02%	5.06%	4.93%	4.28%	2.08%	1.89%

April saw dynamic shifts in PPC spend share. Capitalone.co.uk led with fluctuations, peaking at 18.86%. Moneysupermarket.com followed closely, ending at 17.18%. Comparethemarket.com and moneysavingexpert.com showed varied trends, while postoffice.co.uk and oceanfinance.co.uk maintained steady growth. Americanexpress.com and experian.co.uk experienced moderate changes. Uswitch.com and equifax.co.uk had lower, stable shares.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	247
2025/04/02	242
2025/04/03	241
2025/04/04	249
2025/04/05	229
2025/04/06	234
2025/04/07	225
2025/04/08	240
2025/04/09	223
2025/04/10	236
2025/04/11	233
2025/04/12	231
2025/04/13	230
2025/04/14	231
2025/04/15	233
2025/04/16	226
2025/04/17	228
2025/04/18	224
2025/04/19	235
2025/04/20	231
2025/04/21	221
2025/04/22	230
2025/04/23	228
2025/04/24	234
2025/04/25	232
2025/04/26	235
2025/04/27	233
2025/04/28	241
2025/04/29	242
2025/04/30	245

April saw fluctuating advertiser numbers, starting at 247 and dipping to 221 mid-month. The month concluded with a slight recovery, ending at 245.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
mbna.co.uk	0.82%
moneysupermarket.com	0.56%
oceanfinance.co.uk	0.5%
barclaycard.co.uk	0.46%
topcashback.co.uk	0.45%
americanexpress.com	-0.33%
equifax.co.uk	-0.56%
one4all.com	-0.57%
comparethemarket.com	-0.81%
clearscore.com	-1.88%

MBNA.co.uk surged with a 0.82 increase, while Clearscore.com dropped by 1.88. Moneysupermarket.com and Oceanfinance.co.uk saw positive gains, contrasting with declines from Comparethemarket.com and One4all.com.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.co.uk	moneysupermarket.com	postoffice.co.uk	comparethemarket.com	oceanfinance.co.uk	moneysavingexpert.com	americanexpress.com	experian.co.uk	equifax.co.uk	loqbox.com
2025/04/01	21.83%	10.78%	6.82%	9.31%	6.38%	5.48%	5.57%	3.2%	3.58%	1.49%
2025/04/02	19.57%	11.07%	7.38%	7.24%	5.53%	4.43%	7.07%	4.1%	4.57%	1.87%
2025/04/03	20.97%	9.58%	9.24%	5.55%	7.14%	5.18%	6.64%	2.93%	3.78%	2.33%
2025/04/04	21.22%	9.74%	9.65%	6.21%	6.33%	5.81%	5.71%	3.22%	3.18%	2.61%
2025/04/05	21.28%	10.26%	9.12%	5.14%	6.91%	5.44%	7.13%	3.2%	3.29%	2.45%
2025/04/06	24.26%	11.17%	8.41%	6.71%	5.82%	6.14%	6.33%	2.88%	3.32%	1.74%
2025/04/07	22.16%	10.19%	7.95%	5.86%	6.68%	4.92%	7.1%	3.06%	3.13%	1.77%
2025/04/08	22.65%	11.65%	6.79%	9.83%	6%	7.17%	4.52%	3.87%	3.09%	1.74%
2025/04/09	21.37%	9.72%	6.92%	7.73%	5.88%	4.29%	7.6%	3.97%	4%	1.98%
2025/04/10	22.7%	12.3%	6.12%	7.99%	6.26%	6.82%	5.34%	3.93%	3.53%	1.8%
2025/04/11	23.29%	11.63%	5.88%	7.47%	5.22%	5.81%	6.69%	4.1%	3.67%	1.57%
2025/04/12	23.83%	11.3%	5.44%	5.42%	4.7%	4.83%	6.97%	5.49%	3.65%	2.22%
2025/04/13	21.26%	13.03%	5.64%	5.79%	5.04%	5.94%	7.01%	5.33%	3.69%	1.8%
2025/04/14	22.21%	11.73%	7%	11.15%	6.1%	6.28%	5.66%	4.99%	2.5%	1.06%
2025/04/15	21.53%	10.94%	7.5%	11.17%	6.52%	6.02%	5.46%	4.47%	2.9%	1.71%
2025/04/16	21.43%	12.78%	6.78%	10.19%	6.26%	5.89%	6.12%	4.43%	3.54%	1.71%
2025/04/17	23.72%	13.01%	3.63%	8.96%	4.55%	7.29%	7.38%	4.68%	3.53%	1.38%
2025/04/18	20.37%	11.37%	6.36%	7.84%	5.69%	5.96%	8.34%	5.32%	3.14%	2.23%
2025/04/19	21.57%	10.02%	8.53%	5.32%	7.42%	6.66%	5.01%	4.11%	3.14%	2.76%
2025/04/20	20.32%	11.5%	7.83%	4.25%	7.33%	6.57%	5.92%	3.62%	2.95%	2.34%
2025/04/21	22.11%	12.88%	7.19%	7.75%	6.8%	6.66%	5.82%	3.85%	2.44%	1.87%
2025/04/22	20.3%	12.71%	6.74%	7.64%	7.27%	6.42%	5.46%	4.48%	2.88%	2.52%
2025/04/23	20.67%	12.76%	6.56%	6.79%	7.19%	5.62%	5.69%	4.84%	2.62%	2.49%
2025/04/24	20.96%	12.39%	7.04%	6.58%	6.83%	5.35%	5.59%	3.33%	2.42%	2.99%
2025/04/25	22.48%	11.58%	8.17%	5.63%	6.93%	4.37%	6.07%	3.38%	3.34%	2.82%
2025/04/26	24.02%	11.33%	9.13%	3.94%	7.48%	6.38%	5.13%	2.44%	3.04%	3.68%
2025/04/27	22.79%	12.01%	10.03%	5.84%	7.4%	6.06%	5.21%	2.7%	2.99%	2.75%
2025/04/28	20.64%	11.31%	10.06%	7.29%	7.95%	5.86%	6.08%	2.96%	3.03%	2.51%
2025/04/29	21.39%	12.03%	9.36%	7.45%	7.27%	5.56%	5.67%	3.13%	3.44%	2.45%
2025/04/30	21.9%	11.33%	9.94%	8.18%	7.51%	5.49%	5.43%	3.07%	2.95%	2.63%

April saw Capital One’s impression share fluctuate, peaking at 24.26% on the 6th. Moneysupermarket.com maintained a steady presence, while Post Office surged late in the month. Comparethemarket.com and Ocean Finance showed varied trends, with American Express and Experian experiencing moderate shifts. Equifax and Loqbox had minor fluctuations, ending April with stable shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Credit Card For Bad Credit https://quickcheck.capitalone.co.uk/
Free Eligibility Checker — 39.9% APR Representative Variable. Don't Let Bad Credit Hold You Back, See If You'll Be...
2
Equifax UK https://www.equifax.co.uk
Check Your Credit Report Now — Get The Credit You Deserve With Our Enhanced Equifax Credit Report. Start Your Free Trial
3
Best 0% Interest Credit Cards - Up to 24 Months | MoneySuperMarket https://www.moneysupermarket.com
Enjoy That SuperSaving Feeling At MoneySuperMarket. Save On Your Credit Card Bills Today.
4
Card For Bad Credit 39.9% APR | Representative Variable https://apply-creditcard.oceanfinance.co.uk › credit-card › check-now
Intelligent Lending Ltd Credit Broker Capital One Exclusive Lender. Card For Bad Credit. Pre-approval.
5
Best Business Credit Cards April 2025 | Uswitch https://www.uswitch.com
Manage Your Company Finances With a Business Credit Card. Compare our Best Deals Now. Apply...

In the competitive world of credit cards, Capital One and Ocean Finance target those with bad credit, offering hope with pre-approval and eligibility checks. Equifax empowers users with enhanced credit reports, while MoneySuperMarket and Uswitch focus on savings and business solutions, respectively.

Frequently Asked Questions

Why is the UK Finance Credit Cards April 2025 Report useful and how should I use it?

Why is the UK Finance Credit Cards April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Credit Cards April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Credit Cards April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Credit Cards April 2025 Report?

The UK Finance Credit Cards April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Credit Cards April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Credit Cards April 2025 Report for?

The UK Finance Credit Cards April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Spend for the top 10 UK Finance Credit Cards brands

Competitor Count for UK Finance Credit Cards

Market Loss & Market Gains for UK Finance Credit Cards

UK Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Frequently Asked Questions

Why is the UK Finance Credit Cards April 2025 Report useful and how should I use it?

Why is the UK Finance Credit Cards April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Credit Cards April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Credit Cards April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

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