Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 13.12 |
| comparethemarket.com | 10.38 |
| confused.com | 9.2 |
| gocompare.com | 5.73 |
| uswitch.com | 5.62 |
| staysure.co.uk | 2.89 |
| directline.com | 2.84 |
| admiral.com | 2.54 |
| marshmallow.com | 2.24 |
| postoffice.co.uk | 2.21 |
| others | 43.23 |
- moneysupermarket.com - 13.12%
- comparethemarket.com - 10.38%
- confused.com - 9.2%
- gocompare.com - 5.73%
- uswitch.com - 5.62%
- staysure.co.uk - 2.89%
- directline.com - 2.84%
- admiral.com - 2.54%
- marshmallow.com - 2.24%
- postoffice.co.uk - 2.21%
- others - 43.23%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘moneysupermarket.com’ leads with 13.12% click share, followed by ‘comparethemarket.com’ at 10.38%. ‘Others’ dominate with 43.23%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | uswitch.com | gocompare.com | simplybusiness.co.uk | staysure.co.uk | marshmallow.com | hiscox.co.uk | quotezone.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/06/01 | 13.83% | 10.32% | 8.74% | 5.89% | 7.6% | 2.95% | 2.47% | 1.97% | 0.66% | 1.88% |
| 2025/06/02 | 13.37% | 9.38% | 8.47% | 5.65% | 7.64% | 2.01% | 2.34% | 2.04% | 1.37% | 1.55% |
| 2025/06/03 | 14.61% | 8.71% | 9.03% | 6.66% | 5.6% | 2.29% | 2.73% | 1.48% | 1.63% | 1.85% |
| 2025/06/04 | 13.39% | 8.59% | 7.05% | 5.67% | 6.25% | 2.15% | 2.46% | 2.11% | 1.85% | 2.22% |
| 2025/06/05 | 12.37% | 7.78% | 6.08% | 5.23% | 5.66% | 2.51% | 2.98% | 1.8% | 1.94% | 2.25% |
| 2025/06/06 | 12.81% | 8.25% | 6.52% | 5.4% | 6.26% | 3% | 2.46% | 1.81% | 1.84% | 1.88% |
| 2025/06/07 | 13.5% | 8.6% | 7.55% | 5.62% | 6.65% | 3.49% | 2.2% | 1.88% | 1.47% | 2.17% |
| 2025/06/08 | 13.78% | 8.89% | 8.44% | 5.37% | 5.86% | 3.76% | 2.32% | 1.9% | 1.43% | 2.15% |
| 2025/06/09 | 13.95% | 7.88% | 9.24% | 5.56% | 5.22% | 3.01% | 1.77% | 1.81% | 1.51% | 1.89% |
| 2025/06/10 | 13.37% | 8.04% | 8.81% | 4.91% | 4.47% | 2.49% | 2.2% | 2.07% | 1.64% | 1.63% |
| 2025/06/11 | 12.91% | 7.6% | 7.41% | 4.76% | 4.54% | 2.52% | 2.34% | 1.57% | 2.06% | 1.36% |
| 2025/06/12 | 11.17% | 7.61% | 8.16% | 4.17% | 4.85% | 2.78% | 2.01% | 1.61% | 2.09% | 1.8% |
| 2025/06/13 | 12.85% | 8.41% | 8.59% | 4.21% | 4.86% | 2.9% | 2.13% | 1.64% | 1.99% | 1.79% |
| 2025/06/14 | 13.36% | 8.01% | 10.15% | 5.42% | 4.64% | 3.65% | 2.22% | 1.98% | 1.47% | 1.66% |
| 2025/06/15 | 13.56% | 8.85% | 9.64% | 5.06% | 4.31% | 3.34% | 2.83% | 1.92% | 1.47% | 1.7% |
| 2025/06/16 | 13.26% | 7.62% | 9.42% | 4.56% | 4.23% | 2.7% | 2.95% | 2.07% | 1.98% | 1.32% |
| 2025/06/17 | 12.76% | 7.83% | 8.51% | 5.03% | 3.23% | 2.49% | 3.01% | 1.85% | 2.19% | 1.45% |
| 2025/06/18 | 12.9% | 7.35% | 9.03% | 4.37% | 4.15% | 2.46% | 2.5% | 2.06% | 1.67% | 1.69% |
| 2025/06/19 | 13.8% | 8.41% | 10.47% | 4.88% | 3.8% | 2.32% | 2.56% | 1.91% | 2% | 2.08% |
| 2025/06/20 | 13.42% | 8.51% | 10.17% | 5.8% | 4.47% | 2.22% | 2.31% | 1.54% | 2.01% | 1.86% |
| 2025/06/21 | 14.08% | 8.77% | 10.72% | 6.18% | 4.13% | 2.68% | 2.45% | 1.46% | 1.34% | 2.29% |
| 2025/06/22 | 13.29% | 8.65% | 9.92% | 5.79% | 4.19% | 3.29% | 2.93% | 1.62% | 1.42% | 2.56% |
| 2025/06/23 | 12.83% | 8.54% | 10.68% | 5.58% | 4.2% | 2.19% | 2.91% | 1.6% | 1.91% | 1.82% |
| 2025/06/24 | 12.71% | 8.06% | 10.59% | 4.86% | 4.18% | 2.2% | 2.78% | 1.59% | 2.15% | 1.92% |
| 2025/06/25 | 12.99% | 8.47% | 9.63% | 5.22% | 4.32% | 2.01% | 2.6% | 1.64% | 1.89% | 1.94% |
| 2025/06/26 | 13.3% | 8.39% | 9.13% | 5.13% | 4.66% | 2.18% | 3.03% | 1.37% | 2.25% | 2.23% |
| 2025/06/27 | 13.19% | 8.62% | 9.67% | 4.98% | 5.02% | 2.69% | 2.97% | 1.24% | 1.99% | 2.24% |
| 2025/06/28 | 14.55% | 9.2% | 10.52% | 6.08% | 5.54% | 3% | 2.55% | 1.42% | 1.54% | 2.25% |
| 2025/06/29 | 13.39% | 8.83% | 9.41% | 6.09% | 5.63% | 3.5% | 2.69% | 1.44% | 1.6% | 2.06% |
| 2025/06/30 | 14% | 8.86% | 8.4% | 5.48% | 4.3% | 2.83% | 2.82% | 2.5% | 2.15% | 1.98% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- uswitch.com
- gocompare.com
- simplybusiness.co.uk
- staysure.co.uk
- marshmallow.com
- hiscox.co.uk
- quotezone.co.uk
Copyright © Adthena. All rights reserved.
In June 2025, moneysupermarket.com led with fluctuating spend shares, peaking at 14.61%. Confused.com and comparethemarket.com showed varied trends, while uswitch.com and gocompare.com maintained lower shares. The month ended with moneysupermarket.com at 14.00%.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/06/01 | 743 |
| 2025/06/02 | 759 |
| 2025/06/03 | 736 |
| 2025/06/04 | 751 |
| 2025/06/05 | 746 |
| 2025/06/06 | 761 |
| 2025/06/07 | 735 |
| 2025/06/08 | 739 |
| 2025/06/09 | 744 |
| 2025/06/10 | 759 |
| 2025/06/11 | 767 |
| 2025/06/12 | 765 |
| 2025/06/13 | 766 |
| 2025/06/14 | 746 |
| 2025/06/15 | 745 |
| 2025/06/16 | 746 |
| 2025/06/17 | 770 |
| 2025/06/18 | 763 |
| 2025/06/19 | 741 |
| 2025/06/20 | 739 |
| 2025/06/21 | 720 |
| 2025/06/22 | 734 |
| 2025/06/23 | 748 |
| 2025/06/24 | 744 |
| 2025/06/25 | 753 |
| 2025/06/26 | 734 |
| 2025/06/27 | 732 |
| 2025/06/28 | 718 |
| 2025/06/29 | 721 |
| 2025/06/30 | 749 |
Copyright © Adthena. All rights reserved.
June saw fluctuating advertiser numbers, peaking at 770 on June 17. The month concluded with 749 advertisers, reflecting a dynamic landscape.
