US Finance Insurance - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Insurance – US

Google AI Overview visibility for Finance Insurance US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.9179778299
74.0820221701
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 16%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
progressive.com 12.05
geico.com 9.44
insurify.com 7.06
allstate.com 4.73
compare.com 4.35
thezebra.com 3.95
insure.com 3.81
libertymutual.com 3.78
nerdwallet.com 3.51
usaa.com 2.24
others 45.08
  • progressive.com - 12.05%
  • geico.com - 9.44%
  • insurify.com - 7.06%
  • allstate.com - 4.73%
  • compare.com - 4.35%
  • thezebra.com - 3.95%
  • insure.com - 3.81%
  • libertymutual.com - 3.78%
  • nerdwallet.com - 3.51%
  • usaa.com - 2.24%
  • others - 45.08%

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Progressive.com leads with 12.05% click share, followed by Geico.com at 9.44%. Insurify.com captures 7.06%, while others dominate with 45.08%.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date progressive.com insurify.com geico.com insure.com usaa.com compare.com nerdwallet.com thezebra.com libertymutual.com allstate.com
2026/03/01 15.1% 8.98% 9.84% 2.29% 1.05% 5.47% 5.26% 0.62% 2.12% 3.98%
2026/03/02 14.51% 8.61% 9.63% 3.57% 2.02% 5.07% 5% 2.96% 3.16% 2.79%
2026/03/03 14.59% 8.79% 8.17% 2.95% 2.48% 4.52% 5.17% 3.97% 3.21% 3.24%
2026/03/04 14.02% 8.08% 8.63% 3.46% 2.21% 4.4% 4.52% 4.36% 2.76% 2.54%
2026/03/05 14.49% 6.62% 11.15% 2.59% 2.01% 4.47% 4.88% 5.75% 2.67% 2.39%
2026/03/06 12.74% 7.64% 12% 3.44% 1.99% 5.35% 5.1% 4.26% 3.34% 2.51%
2026/03/07 13.21% 8.38% 14.14% 3.83% 1.86% 5.38% 6.06% 3.2% 2.42% 3.39%
2026/03/08 11.4% 7.15% 16.36% 3.62% 1.9% 3.89% 6.36% 5.87% 2.02% 3.73%
2026/03/09 11.33% 7.95% 11.07% 5.16% 2.13% 4.1% 5.74% 5.48% 3.07% 3.07%
2026/03/10 12.95% 8.47% 9.18% 1.42% 2.53% 5.31% 6.16% 5.83% 3.18% 2.79%
2026/03/11 14.47% 6.21% 10.78% 6.01% 2.34% 3.51% 5.33% 5.04% 2.97% 2.46%
2026/03/12 14.63% 6.49% 9.77% 4.19% 2.55% 3.98% 5.03% 5.1% 3.24% 2.85%
2026/03/13 14.42% 7.41% 9.13% 3.73% 2.25% 4.47% 5.33% 4.47% 3.86% 2.52%
2026/03/14 14.92% 7.5% 10.03% 3.82% 2.53% 4.34% 4.38% 5.9% 3.73% 3.15%
2026/03/15 11.6% 8.26% 10.34% 4.3% 2.61% 5.48% 5.76% 6.82% 3.32% 3.52%
2026/03/16 13.03% 7.94% 10.41% 4.87% 2.04% 4.6% 5.56% 5.4% 3.62% 2.32%
2026/03/17 13.65% 8.83% 9.83% 3.97% 2.2% 5.86% 4.47% 5.16% 4.17% 2.72%
2026/03/18 14.49% 8.06% 8.31% 3.6% 2.12% 5.11% 4.56% 5% 3.99% 2.28%
2026/03/19 15.13% 7% 6.58% 4.16% 2.04% 4.57% 4.19% 4.3% 4.66% 2.44%
2026/03/20 14.95% 7.58% 7.43% 4.45% 2.15% 4.42% 3.89% 3.83% 3.91% 3.17%
2026/03/21 14.72% 10.63% 6.52% 3.82% 2.27% 6.77% 3.87% 3.83% 3.46% 3.11%
2026/03/22 13.18% 11.64% 7.86% 4.55% 2.54% 6.82% 4.89% 2.86% 3.1% 3.8%
2026/03/23 13.64% 9.26% 6.74% 4.54% 2.41% 4.11% 4.36% 3.64% 5.14% 4%
2026/03/24 14.27% 9.41% 6.45% 4.69% 3.35% 3.77% 4.19% 2.66% 4.36% 2.8%
2026/03/25 16.09% 8.25% 5.86% 4.61% 3.4% 3.6% 4.51% 3.64% 3.93% 2.36%
2026/03/26 14.85% 8.94% 4.33% 5.05% 3.35% 4.9% 4.38% 2.6% 3.28% 3.51%
2026/03/27 15.29% 9.34% 4.47% 4.38% 2.94% 3.88% 4.25% 3.83% 3.31% 3.36%
2026/03/28 15.23% 9% 4.37% 5.17% 2.78% 3.87% 3.69% 6.48% 2.99% 3.95%
2026/03/29 12% 10.4% 4.19% 5.66% 3.28% 5.29% 3.95% 5.77% 2.37% 4.84%
2026/03/30 13.13% 10.82% 4.26% 4.95% 2.95% 5.78% 4.33% 3.6% 3.24% 3.13%
2026/03/31 13.83% 10.23% 5.16% 5.02% 4.74% 4.65% 4.1% 3.43% 3.34% 2.79%
  • progressive.com
  • insurify.com
  • geico.com
  • insure.com
  • usaa.com
  • compare.com
  • nerdwallet.com
  • thezebra.com
  • libertymutual.com
  • allstate.com

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Progressive led March with fluctuating spend, peaking mid-month. Insurify and Geico showed varied trends, while Insure and USAA maintained steady growth. The month concluded with Progressive’s dominance.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1934
2026/03/02 2048
2026/03/03 2014
2026/03/04 1989
2026/03/05 2011
2026/03/06 2037
2026/03/07 1952
2026/03/08 1960
2026/03/09 2031
2026/03/10 1995
2026/03/11 1984
2026/03/12 1964
2026/03/13 1937
2026/03/14 1888
2026/03/15 1897
2026/03/16 1953
2026/03/17 1954
2026/03/18 1910
2026/03/19 1931
2026/03/20 1940
2026/03/21 1856
2026/03/22 1894
2026/03/23 1922
2026/03/24 1885
2026/03/25 1896
2026/03/26 1873
2026/03/27 1899
2026/03/28 1843
2026/03/29 1840
2026/03/30 1907
2026/03/31 1795

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March saw a dynamic shift in advertiser numbers, peaking at 2,048 on March 2nd. A gradual decline followed, ending at 1,795.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insurify.com 1.52%
allstate.com 0.9%
insure.com 0.68%
progressive.com 0.61%
usaa.com 0.57%
smarterauto.com -0.22%
insurance.com -0.77%
nerdwallet.com -1%
thezebra.com -1.08%
geico.com -4.76%

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Insurify.com surged with a 1.52% click share increase, while Geico.com faced a significant drop of 4.76%.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date insurify.com progressive.com insure.com compare.com geico.com nerdwallet.com insurance.com thezebra.com compare-cheap-insurance-quotes.com libertymutual.com
2026/03/01 9.14% 12.5% 2.72% 6.08% 7.73% 3.98% 5.68% 0.48% 2.65% 1.97%
2026/03/02 8.02% 12.15% 4.05% 5.04% 7.77% 4.01% 3.99% 2.24% 2.34% 2.93%
2026/03/03 8.8% 11.9% 3.65% 4.94% 6.24% 4.13% 3.72% 3.4% 1.98% 2.74%
2026/03/04 7.87% 11.18% 3.82% 4.6% 6.71% 3.49% 5.66% 3.32% 2.97% 2.43%
2026/03/05 7% 11.76% 2.93% 5.17% 9.06% 3.83% 4.4% 4.38% 2.44% 2.26%
2026/03/06 7.82% 10.35% 3.96% 6.11% 9.05% 3.84% 3.51% 3.18% 2.5% 2.8%
2026/03/07 8.47% 10.7% 4.31% 6.03% 11.1% 4.83% 2.86% 2.34% 2.42% 1.76%
2026/03/08 6.63% 9.61% 4.36% 3.88% 12.94% 5.45% 3.04% 5.11% 3.34% 1.95%
2026/03/09 7.86% 9.41% 5.26% 4.46% 8.91% 4.67% 1.73% 4.62% 2.67% 2.66%
2026/03/10 8.51% 10.85% 1.92% 5.86% 6.84% 4.84% 1.08% 4.95% 2.83% 2.69%
2026/03/11 6.36% 11.51% 6.59% 3.91% 8.63% 4.4% 2.31% 4.16% 2.8% 2.66%
2026/03/12 6.74% 11.43% 4.27% 4.74% 7.83% 4.04% 2.39% 4.05% 2.78% 2.26%
2026/03/13 6.79% 11.6% 4.38% 4.88% 7.06% 3.84% 2.65% 3.46% 1.7% 3.11%
2026/03/14 7.13% 13.03% 4.02% 4.66% 8.2% 4.16% 3.55% 5.1% 1.97% 3.23%
2026/03/15 7.67% 9.72% 4.88% 5.82% 8.35% 4.72% 1.13% 5.5% 2.53% 2.77%
2026/03/16 7.55% 10.33% 5.74% 4.64% 8.63% 4.48% 1.93% 4.06% 2.28% 3.24%
2026/03/17 8.16% 11.09% 5.03% 6.29% 7.75% 3.48% 1.47% 3.93% 2.24% 3.6%
2026/03/18 7.84% 11.75% 4.31% 5.53% 6.75% 3.21% 1.73% 4.1% 2.13% 3.46%
2026/03/19 6.9% 12.02% 4.54% 4.74% 5.23% 3.34% 1.72% 3.33% 3.08% 3.84%
2026/03/20 6.95% 11.88% 4.82% 4.65% 5.92% 2.91% 1.87% 3.21% 3.17% 3.59%
2026/03/21 10.2% 11.4% 4.19% 6.93% 4.96% 3.11% 0.91% 2.75% 2.59% 2.93%
2026/03/22 10.9% 10.34% 5.34% 7.5% 6.05% 3.57% 0.33% 2.15% 3.68% 2.69%
2026/03/23 8.68% 10.94% 5.17% 4.61% 5.53% 3.18% 0.55% 2.6% 3.46% 4.23%
2026/03/24 8.89% 11.58% 5.08% 3.99% 5.36% 3.4% 0.37% 2.1% 2.97% 3.72%
2026/03/25 7.65% 12.77% 5.21% 3.87% 4.62% 3.53% 1.59% 2.94% 3.11% 3.12%
2026/03/26 8.64% 12.22% 5.57% 5.47% 3.19% 3.59% 1.37% 1.73% 3.08% 2.78%
2026/03/27 8.89% 12.52% 5.27% 3.72% 3.15% 3.62% 2.19% 3.36% 2.55% 2.76%
2026/03/28 9.24% 12.6% 5.74% 4.24% 3.18% 2.76% 3.18% 5.13% 2.55% 2.4%
2026/03/29 10.22% 9.24% 5.98% 6.15% 2.97% 3.06% 1.82% 4.72% 4.1% 2.04%
2026/03/30 9.95% 10.35% 5.26% 6.32% 3.31% 3.35% 3.56% 2.52% 3.45% 2.75%
2026/03/31 10.85% 10.75% 6.14% 5.75% 3.72% 3.49% 3.4% 2.61% 2.59% 2.56%
  • insurify.com
  • progressive.com
  • insure.com
  • compare.com
  • geico.com
  • nerdwallet.com
  • insurance.com
  • thezebra.com
  • compare-cheap-insurance-quotes.com
  • libertymutual.com

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In March 2026, Insurify’s impression share fluctuated, peaking at 10.85% on the 31st. Progressive maintained dominance, ending at 10.75%. Geico’s share declined, closing at 3.72%. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance - Last month
  1. 1
    Switch & Save With GEICO® Now | Affordable Auto Insurance http://www.geico.com

    Get a Free Quote & Discover How Much You Could Save with GEICO® Today.

  2. 2
    Globe Life - Buy Direct | $1* Buys $100,000 Coverage https://www.globelifeinsurance.com

    No Medical Exam-Simple Application. As Low As $3.49 /Mo. No Waiting Period. Buy Direct. Insurance You Can Afford.

  3. 3
    $29 Car Insurance Coverage - Buy a New Policy Immediately https://autoinsurance.insure.com › insurance › quotes

    Cheap Car Insurance. Instantly Buy a Low Cost Auto Policy From $29 Per Month.

  4. 4
    Affordable Auto Insurance - Progressive® Car Insurance https://www.progressive.com

    Get A Progressive Car Insurance Quote & Start Saving! Buy Online Today.

  5. 5
    Stop Overpaying On Insurance | Compare Rates Side-by-Side https://www.thezebra.com › car-insurance › quotes

    The Zebra® Calculator Makes Car Insurance Shopping Simple & Inexpensive! Compare Rates Now

Copyright © Adthena. All rights reserved.

In the competitive world of auto and life insurance, GEICO, Globe Life, Insure.com, Progressive, and The Zebra stand out with compelling PPC ads. GEICO emphasizes savings, Globe Life highlights affordability with no medical exams, Insure.com offers instant low-cost policies, Progressive focuses on online convenience, and The Zebra simplifies rate comparisons.

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