Share of Clicks for top 10 US Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| progressive.com | 12.71 |
| geico.com | 9.1 |
| insurify.com | 7.96 |
| allstate.com | 4.93 |
| compare.com | 4.4 |
| usaa.com | 3.73 |
| nerdwallet.com | 3.65 |
| forbes.com | 2.95 |
| libertymutual.com | 2.9 |
| insure.com | 2 |
| others | 45.67 |
- progressive.com - 12.71%
- geico.com - 9.1%
- insurify.com - 7.96%
- allstate.com - 4.93%
- compare.com - 4.4%
- usaa.com - 3.73%
- nerdwallet.com - 3.65%
- forbes.com - 2.95%
- libertymutual.com - 2.9%
- insure.com - 2%
- others - 45.67%
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Progressive.com leads with 12.71% click share, followed by Geico.com at 9.1%. Insurify.com captures 7.96%, while ‘others’ dominate with 45.67%.
Share of Spend for the top 10 US Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | progressive.com | geico.com | insurify.com | nerdwallet.com | usaa.com | allstate.com | compare.com | libertymutual.com | forbes.com | insure.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 15% | 10.78% | 9.54% | 5.31% | 4.54% | 3.28% | 6.33% | 3.04% | 3.22% | 1.76% |
| 2026/07/02 | 15.97% | 10.11% | 9.59% | 5.7% | 3.53% | 5.01% | 6.14% | 2.17% | 2.99% | 2.11% |
| 2026/07/03 | 16.84% | 9.83% | 9.15% | 5.64% | 4.38% | 4.85% | 6.02% | 1.87% | 3.2% | 2.09% |
| 2026/07/04 | 15.61% | 10.15% | 10.33% | 5.3% | 5.43% | 4.22% | 6.69% | 2.2% | 2.85% | 1.97% |
| 2026/07/05 | 15.46% | 10.88% | 10% | 5.74% | 4.41% | 4.21% | 5.83% | 1.28% | 3.14% | 1.55% |
| 2026/07/06 | 14.43% | 14.06% | 8.76% | 5.02% | 4.2% | 4.01% | 5.82% | 1.69% | 3.01% | 2.21% |
| 2026/07/07 | 15.11% | 10.55% | 9.07% | 5.78% | 3.96% | 4.1% | 5.57% | 2.08% | 3.61% | 2.85% |
| 2026/07/08 | 16.72% | 6.3% | 8.86% | 5.09% | 3.88% | 4.53% | 5.44% | 2.18% | 2.7% | 3.02% |
| 2026/07/09 | 16.36% | 6.43% | 8.96% | 4.68% | 4.13% | 4.52% | 4.53% | 3.19% | 3.23% | 2.63% |
| 2026/07/10 | 15.31% | 4.75% | 10.18% | 5.29% | 5.04% | 4.9% | 4.87% | 2.93% | 3.51% | 2.32% |
| 2026/07/11 | 14.41% | 5.77% | 11% | 5.24% | 4.59% | 5.63% | 5.67% | 2.63% | 3.5% | 2.43% |
| 2026/07/12 | 14.66% | 4.62% | 10.31% | 6.46% | 5.04% | 5.93% | 5.5% | 2.86% | 3.66% | 1.87% |
| 2026/07/13 | 14.65% | 4.31% | 9.09% | 5.63% | 4.94% | 4.48% | 4.93% | 3.39% | 3.45% | 2.87% |
| 2026/07/14 | 14.03% | 9.73% | 10.27% | 5.01% | 4.91% | 3.65% | 5.19% | 3.21% | 3.24% | 1.96% |
| 2026/07/15 | 13.01% | 13.54% | 8.63% | 5.83% | 4.85% | 4.2% | 3.86% | 4.08% | 2.71% | 1.49% |
| 2026/07/16 | 12.29% | 11.47% | 10.43% | 5.88% | 3.58% | 4.08% | 5.22% | 3.02% | 2.83% | 2.68% |
| 2026/07/17 | 13.35% | 10.82% | 9.13% | 5.12% | 3.14% | 3.76% | 4.53% | 3.68% | 2.49% | 2.44% |
| 2026/07/18 | 13.16% | 11.94% | 9.95% | 6.71% | 2.92% | 4.64% | 5.22% | 3.11% | 2.95% | 1.25% |
| 2026/07/19 | 11.72% | 14.38% | 9.52% | 5.94% | 3.72% | 4.3% | 4.82% | 2.81% | 3.24% | 1.25% |
| 2026/07/20 | 12.94% | 12.8% | 8.04% | 4.5% | 3.5% | 4.83% | 3.55% | 3.27% | 3.14% | 2.31% |
| 2026/07/21 | 13.95% | 9.67% | 10.22% | 4.99% | 4.88% | 3.63% | 5.16% | 3.22% | 3.24% | 1.95% |
| 2026/07/22 | 13.18% | 8.56% | 9.52% | 5.47% | 4.25% | 4.83% | 4.67% | 3.44% | 3.32% | 1.84% |
| 2026/07/23 | 13.89% | 8.46% | 8.85% | 5.46% | 3.91% | 4.37% | 4.72% | 3.3% | 3.14% | 1.59% |
| 2026/07/24 | 14.15% | 7.73% | 8.99% | 4.77% | 4.26% | 4.47% | 3.99% | 3.14% | 3.31% | 1.75% |
| 2026/07/25 | 13.79% | 7.02% | 9.23% | 4.8% | 4.07% | 5.26% | 4.49% | 3.21% | 3.27% | 1.56% |
| 2026/07/26 | 13.68% | 6.34% | 9.99% | 4.97% | 3.9% | 5.79% | 4.92% | 3.28% | 3.13% | 1.62% |
| 2026/07/27 | 12.17% | 6.57% | 8.55% | 5.98% | 4.2% | 4.71% | 4.99% | 3.37% | 3.07% | 1.72% |
| 2026/07/28 | 11.73% | 6.6% | 8.6% | 6.05% | 4.44% | 4.42% | 4.76% | 3.34% | 3.14% | 2.68% |
| 2026/07/29 | 12.46% | 6.71% | 9.32% | 6.52% | 3.85% | 4.21% | 4.64% | 3.23% | 3.05% | 2.37% |
| 2026/07/30 | 12.51% | 6.84% | 7.59% | 5.79% | 4.09% | 4.89% | 4.09% | 3.49% | 3.15% | 2.17% |
| 2026/07/31 | 13.97% | 9.15% | 7.82% | 5.66% | 4.48% | 4.16% | 3.66% | 3.56% | 2.86% | 1.5% |
- progressive.com
- geico.com
- insurify.com
- nerdwallet.com
- usaa.com
- allstate.com
- compare.com
- libertymutual.com
- forbes.com
- insure.com
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In July 2026, Progressive led with fluctuating spend, peaking early, then declining. Geico’s spend dipped mid-month, recovering slightly. Insurify maintained steady performance, while Nerdwallet and USAA showed minor variations. Allstate and Compare.com had consistent trends. Liberty Mutual, Forbes, and Insure.com had lower, stable shares.
Competitor Count for US Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1614 |
| 2026/07/02 | 1672 |
| 2026/07/03 | 1696 |
| 2026/07/04 | 1690 |
| 2026/07/05 | 1654 |
| 2026/07/06 | 1737 |
| 2026/07/07 | 1746 |
| 2026/07/08 | 1688 |
| 2026/07/09 | 1633 |
| 2026/07/10 | 1690 |
| 2026/07/11 | 1626 |
| 2026/07/12 | 1639 |
| 2026/07/13 | 1762 |
| 2026/07/14 | 1731 |
| 2026/07/15 | 1718 |
| 2026/07/16 | 1726 |
| 2026/07/17 | 1756 |
| 2026/07/18 | 1707 |
| 2026/07/19 | 1669 |
| 2026/07/20 | 1664 |
| 2026/07/21 | 1731 |
| 2026/07/22 | 1928 |
| 2026/07/23 | 1969 |
| 2026/07/24 | 1942 |
| 2026/07/25 | 2019 |
| 2026/07/26 | 2018 |
| 2026/07/27 | 1917 |
| 2026/07/28 | 1899 |
| 2026/07/29 | 1897 |
| 2026/07/30 | 1860 |
| 2026/07/31 | 1815 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 1,614 and peaking at 2,019. The month concluded with a slight decline to 1,815.
