Share of Clicks for top 10 US Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| progressive.com | 10.79 |
| geico.com | 9.2 |
| insurify.com | 8.38 |
| allstate.com | 5.5 |
| compare.com | 4.88 |
| libertymutual.com | 4.86 |
| nerdwallet.com | 4.59 |
| usaa.com | 3.06 |
| insure.com | 2.99 |
| thezebra.com | 2.29 |
| others | 43.46 |
- progressive.com - 10.79%
- geico.com - 9.2%
- insurify.com - 8.38%
- allstate.com - 5.5%
- compare.com - 4.88%
- libertymutual.com - 4.86%
- nerdwallet.com - 4.59%
- usaa.com - 3.06%
- insure.com - 2.99%
- thezebra.com - 2.29%
- others - 43.46%
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In the competitive landscape of Google PPC, Progressive leads with 10.79% click share, followed by Geico at 9.2%. Meanwhile, ‘others’ collectively dominate with 43.46%, highlighting diverse competition.
Share of Spend for the top 10 US Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | progressive.com | geico.com | insurify.com | nerdwallet.com | libertymutual.com | compare.com | usaa.com | allstate.com | thezebra.com | insure.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 11.96% | 4.76% | 10.86% | 6.72% | 5.46% | 5.06% | 2.72% | 5.31% | 3.88% | 5.83% |
| 2026/05/02 | 12.79% | 4.31% | 10.71% | 5.74% | 4.13% | 5.56% | 2.75% | 6.43% | 5.71% | 5.92% |
| 2026/05/03 | 11.82% | 5.35% | 11.01% | 5.69% | 3.35% | 6.51% | 2.76% | 6.77% | 5.82% | 6.23% |
| 2026/05/04 | 13.11% | 3.66% | 11.61% | 6.28% | 4.42% | 6.65% | 2.49% | 4.22% | 3.47% | 5.47% |
| 2026/05/05 | 12.2% | 5.77% | 12.12% | 6.94% | 4.81% | 7.86% | 2.76% | 3.91% | 3.73% | 2.54% |
| 2026/05/06 | 12.75% | 7.09% | 11% | 6.35% | 4.57% | 6.57% | 2.63% | 3.48% | 2.97% | 2.34% |
| 2026/05/07 | 12.03% | 8.75% | 10.72% | 5.89% | 4.57% | 6.06% | 2.86% | 3.9% | 2.71% | 3.98% |
| 2026/05/08 | 12.43% | 8.9% | 10.71% | 6.78% | 4.7% | 6.39% | 2.57% | 3.33% | 2.91% | 3.42% |
| 2026/05/09 | 13.58% | 10.83% | 10.7% | 7.08% | 4.07% | 6.17% | 2.82% | 3.19% | 4.34% | 1.65% |
| 2026/05/10 | 11.76% | 10.64% | 12.22% | 6.2% | 3.06% | 8.65% | 3.03% | 3.33% | 4.33% | 1.81% |
| 2026/05/11 | 12.01% | 11.02% | 10.8% | 5.84% | 4.34% | 5.56% | 2.92% | 3.24% | 2.74% | 3.18% |
| 2026/05/12 | 11.68% | 12.31% | 9.54% | 7.21% | 4.76% | 4.72% | 2.92% | 3.05% | 2% | 2.71% |
| 2026/05/13 | 14.73% | 10.98% | 8.95% | 7.51% | 5.69% | 3.3% | 3.08% | 4.4% | 3% | 1.78% |
| 2026/05/14 | 13.12% | 8.79% | 10.58% | 6.33% | 5.93% | 5.97% | 2.93% | 4.2% | 1.9% | 2.37% |
| 2026/05/15 | 12.37% | 8.87% | 10.67% | 6.76% | 4.7% | 6.37% | 2.56% | 3.32% | 2.9% | 3.4% |
| 2026/05/16 | 12.26% | 8.11% | 9.21% | 5.75% | 5.23% | 6.2% | 3.01% | 5.37% | 2.2% | 3.66% |
| 2026/05/17 | 12.22% | 7.33% | 9.68% | 6.48% | 4.91% | 5.83% | 2.62% | 5.59% | 3.12% | 2.95% |
| 2026/05/18 | 13.75% | 7.67% | 7.04% | 6.46% | 6.72% | 3.32% | 2.56% | 5.01% | 2.26% | 4.98% |
| 2026/05/19 | 14.43% | 6.87% | 9.75% | 6.4% | 6.5% | 6.13% | 2.51% | 4.59% | 2.79% | 2.57% |
| 2026/05/20 | 14.48% | 8.29% | 8.93% | 7.31% | 6.76% | 4.77% | 2.7% | 3.05% | 3.22% | 3.42% |
| 2026/05/21 | 11.91% | 8.11% | 8.1% | 6.79% | 5.88% | 4.55% | 2.32% | 4.76% | 1.84% | 5.25% |
| 2026/05/22 | 12.44% | 9.66% | 10.05% | 6.22% | 5.35% | 3.86% | 2.63% | 5.18% | 2.52% | 3.43% |
| 2026/05/23 | 13.45% | 11.59% | 9.61% | 6.68% | 4.06% | 4.59% | 2.8% | 5.54% | 1.78% | 2.2% |
| 2026/05/24 | 12.94% | 13.91% | 9.47% | 8.1% | 3.48% | 3.86% | 3.02% | 3.72% | 2.44% | 2.47% |
| 2026/05/25 | 14.38% | 14.53% | 7.85% | 6.82% | 3.37% | 4.01% | 2.81% | 5.22% | 1.83% | 3.52% |
| 2026/05/26 | 12.8% | 13.9% | 9.12% | 7.66% | 3.51% | 3.87% | 2.71% | 5.77% | 1.62% | 2.43% |
| 2026/05/27 | 11.64% | 13.51% | 9.4% | 7.28% | 4.53% | 3.76% | 3.04% | 4.47% | 1.98% | 2.56% |
| 2026/05/28 | 14.35% | 10.81% | 9.31% | 6.81% | 4.41% | 4.21% | 3.66% | 3.58% | 1.77% | 3.04% |
| 2026/05/29 | 13.11% | 12.16% | 9.09% | 6.66% | 5.46% | 4.37% | 4.29% | 2.87% | 1.38% | 3.09% |
| 2026/05/30 | 13.22% | 11.54% | 9.85% | 6.63% | 5.49% | 4.46% | 4.29% | 3.33% | 1.68% | 1.3% |
| 2026/05/31 | 13.5% | 8.69% | 8.68% | 7.95% | 4.81% | 4.65% | 4.05% | 3.31% | 2.42% | 1.9% |
- progressive.com
- geico.com
- insurify.com
- nerdwallet.com
- libertymutual.com
- compare.com
- usaa.com
- allstate.com
- thezebra.com
- insure.com
Copyright © Adthena. All rights reserved.
Progressive led May with fluctuating spend, peaking mid-month. Geico surged late, while Insurify and Nerdwallet showed steady trends. Liberty Mutual and Compare.com had varied patterns. USAA, Allstate, The Zebra, and Insure.com displayed diverse dynamics.
Competitor Count for US Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1882 |
| 2026/05/02 | 1749 |
| 2026/05/03 | 1831 |
| 2026/05/04 | 1897 |
| 2026/05/05 | 1873 |
| 2026/05/06 | 1870 |
| 2026/05/07 | 1870 |
| 2026/05/08 | 1959 |
| 2026/05/09 | 1826 |
| 2026/05/10 | 1884 |
| 2026/05/11 | 2062 |
| 2026/05/12 | 2025 |
| 2026/05/13 | 1881 |
| 2026/05/14 | 2015 |
| 2026/05/15 | 1959 |
| 2026/05/16 | 1918 |
| 2026/05/17 | 1959 |
| 2026/05/18 | 1954 |
| 2026/05/19 | 1891 |
| 2026/05/20 | 1927 |
| 2026/05/21 | 2021 |
| 2026/05/22 | 2006 |
| 2026/05/23 | 1936 |
| 2026/05/24 | 1969 |
| 2026/05/25 | 2207 |
| 2026/05/26 | 2214 |
| 2026/05/27 | 2152 |
| 2026/05/28 | 2052 |
| 2026/05/29 | 2068 |
| 2026/05/30 | 2035 |
| 2026/05/31 | 2025 |
Copyright © Adthena. All rights reserved.
May saw a dynamic shift in advertisers, starting at 1,882 and peaking at 2,214. The month concluded with 2,025 advertisers, reflecting a vibrant market.
